Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Basic open house sign-in sheets

• Best for: Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions. 

Here’s what goes in a basic open house sign-in sheet:

• Name
• Phone number
• Email address
• Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Download Template #1:

Download PDF | Google Doc

Download Template #2:

Download PDF | Google Doc

Detailed questionnaire sign-in sheets

• Best for: Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

• What are your current real estate needs?
• What is your preferred neighborhood?
• How do you prefer to be contacted?
• What is your budget range?
• Have you been preapproved for a mortgage?
• Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients. 

Download Template #3:

Download PDF | Google Doc

Download Template #4:

Download PDF | Google Doc

Open house sign-in sheets with feedback

• Best for: Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

• How would you rate the overall condition of the property?
• Did the property meet your expectations based on the listing description?
• Was the property priced appropriately for its condition?
• What features of the home did you find most appealing?
• What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Download Template #5:

Download PDF

Google Doc

Download Template #6:

Download PDF

Google Doc

Download Template #7:

Download PDF

Google Doc

If a seller is set on a price point against your recommendation, feedback from an open house can be a great way to start a conversation about rethinking the home’s price. It could also help convince seller clients to consider certain other recommendations, such as decluttering, painting, sprucing, and depersonalizing the space.

Open house sign-in sheets with a giveaway

• Best for: Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

• An opt-in checkbox to give attendees the option to join the giveaway
• A section where attendees can indicate their preferred prize category, such as gift card or home decor item
• Ask if attendees agree to the terms and conditions of your giveaway or raffle

Download Template #8:

Download PDF | Google Doc

Download Template #9:

Download PDF | Google Doc

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

• Accuracy and clarity in entries: People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.
• Convenience for attendees: Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.
• Faster sign-in processes: Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.
• Streamlined follow-ups: Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.
• Efficient transfer to CRMs: You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense. 

Physical sign-in sheets are your best bet if

• your open house is in an area with spotty or unreliable Wi-Fi
• you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
• you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Did you know? You can organize your sign-in sheet data in a customer relationship management (CRM) to manage your leads effectively. CRM platforms can streamline your lead management process and improve follow-up communication with future clients. Check The Close’s picks for the best real estate CRMs for some options.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly. 

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business? 

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Frequently asked questions (FAQs)

Why should I use a sign-in sheet for my open house?

Do I need to have graphic design skills to use your templates?

How do I encourage potential clients to sign in at my open house?

Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.

Before we dive in, download our free real estate business plan template to follow along.

Step 1: Identify who you are as a real estate agent

Let’s start with your “why.” Understanding the purpose behind choosing real estate is crucial, as it forms the foundation for your business plan and guides your decision-making process. Defining your mission, vision, and values will help you stay focused and motivated as you navigate your real estate career.

Mission: Your mission statement defines your purpose for pursuing a career in real estate. It clearly states what you’re trying to do, the problem you want to solve, and the difference you want to make.

Vision: Your vision statement focuses on the outcome you want for your clients and community.

Values: Your core values are the guiding principles that shape your behavior, decisions, and interactions with clients and colleagues.

Clearly defining your mission, vision, and values lays the foundation for a strong and purposeful real estate business that enables you to positively impact your clients’ lives and your community.

Step 2: Analyze your real estate market

As a real estate professional, you must deeply understand your local market. This knowledge encompasses key metrics, including average days on market, average price points, common home styles and sizes, and demographic trends. When someone asks about the market, you should be able to recite those numbers confidently without hesitation.

To quickly become the local expert, choosing specific farm areas to focus on is crucial. Concentrate your marketing efforts and build your local knowledge in a handful of communities and neighborhoods. Some places to do research include:

• Your local MLS: Check your hot sheet daily.
• Zillow: Scan through the Premier Agents who show up in your neighborhood.
• Social media: Review who targets their posts in your area.
• Direct mail: Check your mailbox for flyers and postcards.
• Drive by: Drive through your farm areas to see who has signs in their yards.

Once you’ve identified your target areas, start conducting comparative market analyses (CMAs) to familiarize yourself with the properties and trends in those neighborhoods. That way, you’ll provide accurate insights to your clients and make informed decisions in your business.

Remember to research your competition. Understand what other agents working in the same area are doing and who they’re targeting, and identify any gaps in their services. This understanding will help you differentiate yourself from your competition and better serve your clients’ needs. In our real estate business planning template, I ask you to examine and record:

• Trends: Track key metrics, such as days on market and average sold prices, to stay informed about your specific market.
• Market opportunities: Identify situations where there are more buyers and sellers (or vice versa) in the marketplace so you can better advise your clients and find opportunities for them and your business.
• Market saturation: Identify areas where there may be an oversupply of specific property types or price points, enabling you to adjust your strategy accordingly.
• Local competition: Analyze your competitors’ strengths, weaknesses, and gaps in their services to identify opportunities for differentiation and possibilities to create a more meaningful impact.

Remember, real estate is hyper-local. While national and state news can provide some context, your primary focus should be on specific needs and trends within your target areas and the clients you want to serve. By thoroughly analyzing your local real estate market, you’ll be well-equipped to make informed decisions, provide valuable insights to your clients, and ultimately build a thriving business.

Step 3: Identify your ideal clients

When creating your real estate business plan, it’s crucial to identify your ideal client. You can’t be everything to everyone, no matter how much you think you should. And trust me, you certainly don’t want to work with every single person who needs real estate advice.

By focusing on your ideal client, you’ll create a targeted marketing message that effectively attracts the right people to your business — those you want to work with.

Think of your target market as a broad group of people who might be interested in your services, while your ideal client is a specific person you are best suited to work with within that group. To create a detailed profile of your ideal client, ask yourself questions like:

• What age range do they fall into?
• What’s their family situation?
• What’s their income level and profession?
• What are their hobbies and interests?
• What motivates them to buy or sell a home?
• What are their biggest fears or concerns about the real estate process?

Answering these questions will help you create a clear picture of your ideal client, making it easier to tailor your marketing messages and services to meet their needs. Consider using this ideal client worksheet, which guides you through creating a detailed client avatar. This will ensure you don’t miss any critical aspects of their profile, and you can refer back to it as you develop your marketing plan.

By incorporating your ideal client into your overall business plan, you’ll be better equipped to make informed decisions about your marketing efforts, service offerings, and growth strategies. This clarity will help you build stronger relationships with your clients, stand out from the competition, and ultimately achieve your real estate business goals.

Step 4: Conduct a SWOT analysis

If you want to crush it in this business, you’ve got to think like an entrepreneur. One of the best tools in your arsenal is a SWOT analysis. It sounds ominous, but don’t worry — it’s pretty simple. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s all about taking a good, hard look at yourself and your business.

By conducting a SWOT analysis as part of your real estate business plan, you’ll have a clear picture of your current situation and future goals. And don’t just do it once and forget about it — review and update it regularly to stay on top of your game.

Step 5: Establish your SMART goals and sustainability targets

In real estate, you can’t just set vague targets. You need SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) that act as the building blocks of your realtor business plan. Your SMART real estate goals should drive everything from growing your client base to reducing your carbon footprint.

The table below shows how to establish strong SMART goals, along with examples that cover both revenue targets and sustainability efforts:

Specific	Focus on a particular niche, outcome, or behavior.	10 closings by September 30, 2025 Cut office electricity use by 5% in Q3.
Measurable	Attach metrics or benchmarks that you can track weekly or monthly.	10 closings by September 30, 2025 5% year-over-year energy reduction
Achievable	Assess past performance and available tools. Set a challenging yet reachable bar.	Ten closed deals are doable in your real estate market. A 5% energy savings is realistic.
Relevant	Ensure that your goal aligns with your core business and has a long-term impact.	Drives commission revenue and grows your business Lowers overhead costs and appeals to eco-conscious clients
Time-bound	Set a clear deadline.	By December 31, 2025. By December 31, 2025, our office should have energy-efficient lighting, windows, and doors.

6. Create your financial plan

Financial planning might not be your idea of a good time, but this is where your real estate business plan comes together. Most of the heavy lifting is already complete, thanks to all the research and strategizing done earlier. Now, it’s just a matter of plugging in the numbers and ensuring everything adds up.

Once you’ve figured out your expenses, it’s time to reverse-engineer the numbers and determine how many deals you need to close each month to cover your costs. If you’re just starting out and don’t have a track record to go off of, no worries! This planning period allows you to set a budget and create a roadmap for success.

If you’re evaluating your starting assets and realizing they don’t quite match your startup costs, don’t panic. This new insight suggests that you must revisit and refine your strategy until the numbers align with your goals. It might take some trial and error, but getting your financial plan right from the start is worth it.

Pro tip: Keep your personal and business finances separate. Never dip into your personal cash for business expenses. Not only will it make tax time a nightmare, but it’s way too easy to blow your budget without even realizing it.

Step 7: Track your progress and adjust as needed

You’ve worked hard and created a killer real estate business plan and are ready to take on the world. However, remember that your business plan isn’t a one-time deal. It’s a living, breathing document that needs to evolve as your business grows and changes. That’s why tracking your progress and making adjustments along the way is so important. 

Here are a few key things to keep in mind:

• Set regular check-ins: Schedule dedicated time to review your progress and see how you’re doing against your goals, whether weekly, monthly, or quarterly.
• Keep an eye on your KPIs: Your key performance indicators (KPIs) are the metrics that matter most to your business. Metrics such as lead generation, conversion rates, and average sales price can clearly show your performance.
• Celebrate your wins: When you hit a milestone or crush a goal, take a moment to celebrate. Acknowledging your successes will keep you motivated and energized.
• Don’t be afraid to pivot: Change course if something isn’t working. Your real estate business plan should be flexible enough to accommodate new opportunities and shifting market conditions.
• Stay accountable: Find an accountability partner, join a mastermind group, or work with a coach to help you stay on track and overcome obstacles.

Remember, your real estate business plan is your roadmap to success. But even the best-laid plans need to be adjusted from time to time. By tracking your progress, staying flexible, and keeping your eye on the prize, you’ll be well on your way to building the real estate business of your dreams.

Why agents need a real estate business plan

Your real estate agent business plan is your roadmap to success. Think of it as your GPS: it maps out where you are today, where you want to go, and the steps to get there. When the market shifts or challenges arise, your business plan is the guiding star that keeps you focused.

A well-crafted business plan helps you:

• Understand your current position in the market
• Set clear and achievable goals
• Create a roadmap for success
• Track your progress and performance
• Make informed decisions and adjustments

Pro tip: Invest the time to create a solid real estate business plan to stay on track, hit your goals, and thank yourself later for avoiding aimless detours in your career. Without it, you risk losing direction and focus in your career.

FAQs

How much would it cost to start a real estate business?

How do I start a small real estate business?

Which real estate business is most profitable?

Your take

Now you’ve got the steps — no more guesswork. A solid real estate business plan isn’t extra work; it’s your edge. Take the time to map it out and make it happen. Have you created your real estate business plan? Share your experience in the comments!

The post 7 Steps to Writing a Real Estate Business Plan (+ Template) appeared first on The Close.

In many real estate-adjacent jobs (like mortgage, escrow, investing, and property management), having a license builds client trust, signaling you understand the industry and meet professional standards. Those with licenses may also better navigate regulations related to transactions, property ownership, and ethical obligations. This helps jobs like loan officers, insurance underwriters, and foreclosure specialists avoid costly mistakes.

Editorial note: All US salaries listed were taken from ZipRecruiter on April 28, 2025.

1. Mortgage loan officer

• Average annual salary from ZipRecruiter: $79,825
• Required skills: Financial analysis, customer service, regulatory compliance, attention to detail, and communication

A mortgage loan officer acts as a client’s personal guide throughout the home financing journey. In this role, you’ll assess the financial situation, explain various loan options, and help the client choose the mortgage that best fits their needs. 

Acting as the liaison between the client and the lender, you’ll ensure that all necessary documentation is in order and that the loan process moves smoothly from application to closing. Your goal is to make the complex world of mortgages understandable and accessible, helping your client secure the keys to their new property.​

While not required, having a real estate license in this job helps by building stronger credibility with clients and real estate agents, as well as providing a deeper understanding of real estate transactions and buyer behavior.

• What you need: You must be at least 18 years old, hold a high school diploma or equivalent, and obtain a Mortgage Loan Originator (MLO) license. This involves completing 20 hours of Nationwide Multi-State Licensing System and Registry (NMLS)-approved pre-licensing education, passing the SAFE MLO exam with a score of at least 75%, and undergoing background and credit checks. Licensing requirements can vary by state, so check your state’s regulatory agency for specific mandates.

2. Insurance underwriter

• Average annual salary from ZipRecruiter: $62,283
• Required skills: Analytical, detail-oriented, decisive, and knowledge of insurance policies

As a real estate insurance underwriter, you’ll evaluate the risks associated with insuring residential or commercial properties. You’ll analyze factors like property location, construction materials, and potential hazards to determine appropriate coverage terms and premium rates. Your assessments help ensure that both the insurer and policyholders are adequately protected. Having a license in this role isn’t a requirement, but having it helps in evaluating property value and ownership records.

• What you need: A bachelor’s degree in fields such as finance, business, or economics is typically required. While not always mandatory, obtaining certifications like the Chartered Property Casualty Underwriter (CPCU) can enhance career prospects. Some states may require underwriters to pass licensing exams, especially if the role involves direct customer interaction or sales.

3. Escrow officer

• Average annual salary from ZipRecruiter: $58,389
• Required skills: Organized, communicative, and detail-oriented with escrow knowledge and time management skills

​A real estate escrow officer serves as a neutral third party who manages the escrow process during property transactions. This job involves ensuring that all contractual terms are met before finalizing the deal.  

This includes handling funds, preparing and reviewing documents, coordinating with buyers, sellers, agents, and lenders, and ensuring compliance with legal requirements. Your role is crucial in facilitating a smooth and secure transfer of property ownership.

• What you need: You typically need at least a high school diploma or GED. Gaining experience in real estate or finance, such as working as an escrow assistant, is often beneficial. In some states, you may be required to obtain a state-issued license, which could involve completing specific training, passing an exam, and undergoing a background check. Check with your state’s regulatory agency for precise requirements.

4. Mortgage processor

• Average annual salary from ZipRecruiter: $50,903
• Required skills: Data entry, document verification, multitasking, communication, and familiarity with loan processing software

You play a crucial role in the home financing journey as a mortgage loan processor. Once a client has applied for a mortgage, you’ll step in to collect and verify all the necessary documents — like income statements, credit reports, and property details — to ensure everything is in order. 

You’ll act as the bridge between the client, the loan officer, and the underwriter, ensuring the application progresses smoothly through the approval process. Your goal is to keep things organized so that the loan closes without a hitch. Albeit the job doesn’t require a license, holding one enables you to have a deeper understanding of the documentation.

• What you need: To get started, you’ll need at least a high school diploma or GED. Certification isn’t always required, but obtaining credentials like the Certified Mortgage Processor (NAMP®-CMP) can enhance your job prospects. Licensing requirements vary by state, so check with your state’s regulatory agency to see if a license is necessary.

5. Title examiner

• Average annual salary from ZipRecruiter: $51,098
• Required skills: Research, attention to detail, understanding of legal documents, analytical thinking, and record-keeping

​A real estate title examiner is like a property detective, delving into public records to verify a property’s legal ownership and uncover any issues that may affect its sale. You’ll scrutinize documents such as deeds, mortgages, liens, and easements to ensure there are no hidden surprises, like unpaid taxes or legal disputes, that could cloud the title.

By providing a clear title report, you play a crucial role in facilitating smooth real estate transactions.​ Improved knowledge of property titles and ownership history is one of the highlights of having a real estate license in this role — even though it isn’t mandated.

• What you need: Many employers prefer candidates with an associate’s or bachelor’s degree in fields like real estate, law, or business. While certification isn’t mandatory, obtaining credentials like the Certified Title Examiner (CTE) can enhance your professional standing. Additionally, gaining experience through roles such as title clerk or escrow assistant can be beneficial.

Note that licensing requirements vary by state; for instance, Arkansas, Kansas, Minnesota, Nebraska, Oklahoma, North Dakota, and South Dakota require title examiners to be licensed, which may involve passing an exam and meeting education or experience criteria. It’s essential to check with your state’s regulatory agency to understand the specific requirements.

6. Foreclosure specialist

• Average annual salary from ZipRecruiter: $57,098
• Required skills: Foreclosure laws, organization, communication, problem-solving, and attention to detail

This role is crucial in navigating the complex and often emotional landscape of property foreclosures. You’ll manage the entire foreclosure process, ensuring it complies with local, state, and federal regulations. This involves reviewing legal documents, coordinating with attorneys, lenders, and homeowners, and sometimes negotiating alternatives, like loan modifications, to help clients retain their homes.

This is another career wherein a real estate license isn’t essential. However, with one, you’ll have an easier time navigating property sales and legal processes.

• What you need: Gaining experience in real estate, loan processing, or financial counseling can be beneficial. Obtaining certifications such as the Certified Mortgage Banker (CMB) or Certified Mortgage Servicer (CMS) can enhance your career prospects and may be required. It’s important to note that licensing requirements can vary by state, so consult your state’s regulatory agency for specific mandates.

Real estate investment and advisory

7. Real estate attorney

• Average annual salary from ZipRecruiter: $140,845
• Required skills: Real estate law expertise, legal research, analytical, attention to detail, logical reasoning, and problem-solving.

A real estate lawyer manages the legal aspects of property transactions, helping clients navigate the complexities of leasing, buying, and selling. You’ll prepare papers like leasing agreements, eviction notices, title documents, and mortgage contracts. You’ll also perform title searches to confirm property ownership and address all legal concerns while representing tenants, buyers, and sellers.

While a real estate license isn’t a requirement for this role, holding one adds credibility and deeper transactional expertise.

• What you need: You’ll need a bachelor’s degree in pre-law, complete law school to earn a Juris Doctor degree, and then pass your state’s bar exam. In some states, lawyers can skip prelicensing education to earn a real estate license.

8. Real estate investor

• Average annual salary from ZipRecruiter: $86,796
• Required skills: Market research and risk assessment

As a real estate investor, you’ll buy and sell properties to generate income. The process typically involves purchasing properties to rent out or renovating homes to sell at a higher price, also known as flipping houses. Some investors also purchase land for future development.

• What you need: While it may be true that you don’t need a real estate license to be an investor, you should still get a license to make real money doing it. When you’re an investor with a real estate license, you can represent yourself in the sale of your properties, saving you upward of 6% (the typical commission for residential real estate sales). In addition, you can represent yourself in the purchase of real estate, allowing you to either pocket the commission or negotiate it off the top of the sales price.

9. Real estate developer

• Average annual salary from ZipRecruiter: $84,748
• Required skills: Project management, financial modeling, negotiation, and knowledge of zoning laws

In this role, you are the visionary behind transforming raw land or existing properties into thriving residential, commercial, or mixed-use spaces. From scouting locations and securing financing to navigating zoning laws and overseeing construction, you’ll orchestrate every phase of a project.

Your role is pivotal in shaping communities, driving economic growth, and bringing architectural concepts to life.​ Note that this is another career wherein a real estate license isn’t crucial — but with one, better insight into property acquisition and zoning regulations is one of the benefits you’ll enjoy.

• What you need: To launch a dynamic career, a bachelor’s degree in fields such as real estate, finance, urban planning, or construction management is often beneficial. Also, obtaining a real estate license can enhance credibility. Note that licensing requirements vary by state, so check your local real estate commission for compliance.​

10. Real estate portfolio manager

• Average annual salary from ZipRecruiter: $84,102
• Required skills: Asset management, financial analysis, strategic planning, communication, and market research

A real estate portfolio manager is like the conductor of a property investment orchestra. You’ll oversee a collection of real estate assets — be it residential, commercial, or mixed-use — to ensure each property performs optimally. By analyzing market trends, assessing risks, and strategizing acquisitions or sales, your aim is to maximize returns and align the portfolio with the investor’s goals . 

Your role is pivotal in balancing short-term gains with long-term growth, ensuring the portfolio remains robust in varying market conditions.​ Additionally, if you hold a real estate license in this role (not required), you’ll have an enhanced understanding of market values and investment strategies.

• What you need: You’ll typically need a bachelor’s degree in fields like real estate, finance, or business administration. Though not always mandatory, obtaining certifications such as the Certified Property Manager (CPM) can enhance your credentials and demonstrate your expertise.

Also, some states may require a real estate license, especially if your role involves buying or selling properties. Gaining experience through roles like property analyst or assistant portfolio manager can provide valuable insights and pave the way for your advancement.

11. Real estate analyst

• Average annual salary from ZipRecruiter: $71,579
• Required skills: Market research, analytical, and data analysis

One technical job with a real estate license is as an analyst. You’ll examine trends and interpret data to provide insights and recommendations for property investments, developments, and other transactions. In addition to observing market trends, you’ll analyze property values and evaluate potential risks. You’ll use all findings to help clients make informed decisions about leasing, buying, selling, or developing properties.

• What you need: If you love finance and economics and want to work in this role, you must gain relevant experience in real estate firms or financial institutions. Staying informed about market trends and the economic climate would be best.

12. Real estate appraiser

• Average annual salary from ZipRecruiter: $91,772
• Required skills: Market research, analytical, and knowledge of appraisal techniques

​A real estate appraiser meticulously evaluates properties to determine their fair market value. You’ll conduct on-site inspections, noting factors such as location, condition, and amenities, and compare these with recent sales of similar properties. Your unbiased assessments are crucial for buyers, sellers, lenders, and investors to make informed decisions. ​Although a real estate license isn’t vital for this career, having one adds perspective on sales practices and market dynamics.

• What you need: You’ll typically start as a trainee, completing at least 75 hours of coursework approved by the Appraiser Qualifications Board (AQB). Next, you’ll need to gain supervised experience — usually around 1,000 hours over six months — before passing your state’s licensing exam. Requirements may vary by state, so check your state’s regulatory agency. As you advance, additional education and experience can lead to higher certifications, allowing you to appraise more complex properties.​

Real estate sales and brokerage

13. Real estate agent

• Average annual salary from ZipRecruiter: $85,793
• Required skills: Communication, negotiation, persuasion, and market knowledge

Whenever you ask, “What can you do with a real estate license?”, the most common answer is to become a real estate agent. You can do this full- or part-time. In this role, you’ll represent buyers and sellers as they navigate the real estate transaction process. 

• Buyer’s agent: Accompany buyers on showings and provide counsel and advice through the property search, selection, negotiation, and contract process. Also, connect homebuyers with the necessary area professionals (like mortgage brokers, inspectors, appraisers, and more) to help them reach the finish line.
• Seller’s agent: Offer counsel to sellers regarding the estimated value of their homes. Additionally, provide a listing strategy, including price, marketing, open houses, etc., and help clients negotiate in the offer process — ultimately getting them to the closing table.

• What you need: The requirements to become a real estate agent vary by state. Some only require 40 hours of prelicensing education, while others need over a hundred hours.

14. Real estate managing broker

• Average annual salary from ZipRecruiter: $98,791
• Required skills: Leadership, management, mentoring, knowledge of real estate laws and regulations

As the captain of a brokerage ship, you’ll be steering both the business and its crew of agents. In this role, one of the more popular careers with a real estate license, you don’t just oversee transactions — you mentor agents, ensure legal compliance, and drive the firm’s growth strategy. From recruiting top talent to resolving complex deals, managing brokers are the go-to leaders who keep the office running smoothly and ethically. ​

• What you need: You’ll first need to gain experience as a licensed agent to become a real estate broker. Most, if not all, states require 2 to 5 years of active practice before you’re eligible to upgrade. Next, you’ll complete additional pre-licensing education — typically 60 to 180 hours — covering topics like brokerage operations, ethics, and risk management.

After passing your state’s broker exam and background check, you’ll earn your broker license. Some states, like Washington, offer a specific managing broker license for those supervising other agents. Be sure to check your state’s real estate commission for exact requirements.​

15. Real estate assistant

• Average annual salary from ZipRecruiter: $48,610
• Required skills: Administrative, communication, and organizational

A real estate assistant assists in managing the day-to-day operations of brokerages. You’ll receive visitors at a brokerage, respond to emails, answer the phone, schedule appointments, and organize paperwork. If you want to work for an agent or broker, your responsibilities will include coordinating property showings, handling client inquiries, and creating property listings. You’ll nail this role if you’re good at juggling multiple responsibilities, and you can take on more responsibilities, like showing homes if licensed.

• What you need: You typically need a high school diploma or equivalent. Some states — such as California, Texas, and Florida — require a real estate license if you’ll perform tasks like showing properties, discussing offers, or handling contracts.

In licensed roles, you must complete pre-licensing coursework, pass the state real estate exam, and undergo a background check. It’s important to check with your state’s real estate commission for specific requirements and restrictions, as duties allowed without a license vary widely by state.

16. Virtual real estate assistant

• Average annual salary from ZipRecruiter: $50,749
• Required skills: Administrative, communication, and organizational

Operating remotely, a virtual assistant (VA) handles tasks such as managing property listings, coordinating appointments, handling client communications, and overseeing social media campaigns. Your role is pivotal in keeping the real estate engine running efficiently, allowing agents to dedicate more time to client interactions and property showings.

This is another role wherein a license isn’t mandatory. However, if you hold one, you can offer broader support, like lead generation or paperwork handling, with more authority.

• What you need: Familiarity with real estate apps like MLS and CRM platforms and social media tools can give you an edge. While no specific licenses are mandated, it’s essential to be aware of state-specific regulations, especially if you’re assisting with tasks that might require licensure. Also, continuous learning and staying updated with industry trends will further enhance your value in this role.

Property management & inspection

17. Construction project manager

• Average annual salary from ZipRecruiter: $97,768
• Required skills: Project management, budgeting, leadership, problem-solving, and knowledge of construction processes

From the initial blueprint to the final brick, a real estate construction project manager ensures every phase — from planning and budgeting to scheduling and quality control — harmonizes seamlessly. By coordinating with architects, engineers, contractors, and stakeholders, you’ll keep projects on track, within budget, and up to code, ensuring that the final structure stands tall and proud.​ Having a real estate license isn’t crucial, but it does help when it comes to understanding permits, zoning, and land acquisition.

• What you need: To kickstart your career, you’ll typically need a bachelor’s degree in construction management, civil engineering, or a related field. While not always mandatory, certifications like the Certified Construction Manager (CCM) or Project Management Professional (PMP) can bolster your credentials.

Additionally, some states may require specific licenses, especially if you’re overseeing certain types of projects or budgets, so consult your state’s licensing board. Gaining hands-on experience through internships or entry-level positions can also pave the way to a successful career in construction project management.

18. Property manager

• Average annual salary from ZipRecruiter: $58,335
• Required skills: Communication, financial management, problem-solving, and knowledge of landlord-tenant laws

A property manager, one of the jobs you can get with a real estate license, handles the daily operations of various properties for owners. You can work for landlords, investors, or building owners by screening tenants, preparing lease agreements, showing properties, and collecting rent. You’ll ensure properties are well-maintained and meet safety standards, as well as address tenant concerns and create budgets, set rental fees, monitor expenses, and report finances to owners .

• What you need: To become a property manager, you must have relevant experience in property management assistance or tenant relations. While certifications for Certified Property Manager (CPM), Certified Apartment Leasing Professional (CALP), or Master Property Manager (MPM) are not legally required, they can significantly bolster your qualifications and are often valued by clients seeking demonstrated professionalism and commitment to the field.

19. Home inspector

• Average annual salary from ZipRecruiter: $60,345
• Required skills: Knowledge of building codes and attention to detail

With this role, you’ll assess properties to ensure they meet safety standards before the property sells. You’ll thoroughly inspect a home’s structural elements, electrical systems, plumbing, and roofing, as well as HVAC systems. You should be detail-oriented as you’ll identify faulty wiring, water leaks, and structural damage. Note that in this career, being licensed as a real estate professional, albeit not required, enhances credibility and understanding of property disclosures.

• What you need: You’ll typically need a high school diploma and completion of state-approved training, which can range from 60 to 194 hours, depending on the state, to become a home inspector. Many states also require passing the National Home Inspector Examination (NHIE). Some states, like Texas and Florida, have specific licensing requirements, including background checks and insurance. See what your state’s regulatory board says to understand the exact requirements.

Education and content

20. Real estate coach

• Average annual salary from ZipRecruiter: $40,970
• Required skills: Leadership, communication, coaching, mentoring, motivational, and industry knowledge

The best real estate coaches mentor industry professionals to enhance their skills and grow their businesses. As a coach , you’ll empower agents, brokers, and other real estate professionals by boosting their confidence and promoting career growth — which is why having your real estate license can add to your credibility (but it’s not a requirement of the role). You’ll pinpoint areas where clients need to improve, conduct one-on-one sessions and workshops, and give continuous feedback.

• What you need: Start by developing your communication skills, managing clients, and producing training materials. Then, work toward marketing yourself, coaching a few clients, and staying updated on training techniques.

Once you work as a real estate coach, you can also be one of the leading motivational speakers at industry events. Sharing your insights and success stories can inspire others and establish you as a thought leader in the industry. You may also write a book or create courses to reach a bigger audience and expand your network.

21. Real estate marketing specialist

• Average annual salary from ZipRecruiter: $61,031
• Required skills: Creativity, digital marketing, market analysis, branding, and content creation

A real estate marketing specialist is the creative force behind promoting properties and enhancing a brand’s visibility. You’ll craft compelling campaigns, design eye-catching materials like brochures and digital ads, manage social media platforms, and coordinate events such as open houses.

By analyzing market trends and consumer behavior, you can tailor strategies to attract potential buyers and sellers, ensuring properties stand out in a competitive market. And by holding a license, though not mandatory, you will have a better understanding of compliance in advertising listings.

• What you need: A bachelor’s degree in marketing, business, or a related field is often preferred. Some employers may also require a real estate license, especially if the role involves tasks like listing properties or negotiating deals. Certifications such as the Certified Real Estate Marketing Specialist (CREMS) can enhance your credentials and demonstrate expertise in the field.

22. Real estate content creator

• Average annual salary from ZipRecruiter: $116,615
• Required skills: Content development, social media management, video editing, storytelling, and SEO

​A real estate content creator is the storyteller of the property world, crafting engaging content that showcases listings, markets, and industry insights. Whether it’s producing captivating videos, writing informative blog posts, or producing eye-catching social media campaigns, you bridge the gap between properties and potential clients. By highlighting the unique features of properties and neighborhoods, you help real estate professionals connect with their audience and drive interest in listings.​

• What you need: Familiarity with real estate concepts, strong writing skills, and proficiency in content creation tools like Canva or Adobe Creative Suite are valuable assets. While no specific licenses are required for this career, understanding local real estate regulations can enhance the quality and compliance of your content. Building a portfolio that showcases your ability to create compelling real estate content is key to attracting clients or employers.

You can start by gathering real estate social media content ideas for your platforms. You can also partner with real estate brands, software, or platforms and promote them on your page to earn extra income.

23. Real estate photographer

• Average annual salary from ZipRecruiter: $62,338
• Required skills: Photography, lighting techniques, photo editing, and attention to detail

​A real estate content photographer captures images that highlight a property’s best features and appeal to potential buyers. You’ll photograph interiors and exteriors, ensuring each shot showcases the space’s unique charm. Beyond snapping pictures, you’ll handle editing tasks — adjusting lighting, color balance, and composition — to produce polished images ready for listings, brochures, and social media.

• What you need: You’ll need a solid understanding of photography principles, which can be gained through formal education or self-study. Investing in quality equipment, like a DSLR camera with a wide-angle lens and a sturdy tripod, is essential. Proficiency in editing software such as Adobe Lightroom or Photoshop will enhance the appeal of your photos.

24. Real estate instructor

• Average annual salary from ZipRecruiter: $63,144
• Required skills: Communication, passion for teaching, and in-depth knowledge of real estate principles and practices

As a real estate instructor, another one of the jobs you can get with a real estate license, you act as an academic guide for aspiring agents and brokers, delivering structured education on topics like property law, contracts, ethics, and finance. You’ll teach pre-licensing courses, continuing education, and exam prep — often in classrooms, online, or at real estate schools.

• What you need: You’ll typically need an active real estate broker’s license (required in many states) and several years of industry experience (often 3 to 5 years). A bachelor’s degree in business, real estate, or a related field is often preferred, and teaching or training experience is a plus.​

Some states, like Texas, require instructors to complete specific training and pass exams for certain courses. Becoming a certified real estate instructor may even involve completing instructor development courses and obtaining certifications like the Certified Real Estate Instructor (CREI).

While both real estate instructors and coaches aim to educate, their approaches differ. Think of instructors as classroom teachers, while coaches are personal mentors guiding you through real-world challenges.

• A real estate instructor typically teaches standardized courses required for licensing, focusing on regulations, ethics, and foundational knowledge.
• A real estate coach offers personalized guidance, helping clients set goals, develop strategies, and improve performance based on individual needs.

25. Real estate writer

• Average annual salary from ZipRecruiter: $71,656.25
• Required skills: Excellent research, writing, SEO, and creativity

​As the wordsmith of the property world, you’ll be crafting engaging content that informs, educates, and captivates. From blog posts and market analyses to property descriptions and newsletters, you’ll translate complex real estate terms and concepts into digestible narratives.

Whether working for agencies, publications, or as freelancers, your storytelling skills help demystify the real estate market and highlight the unique features of properties. Think of yourself as the bridge connecting real estate professionals to their clients through compelling prose.​

• What you need: A background in journalism, communications, or marketing can be beneficial. No specific licenses or certifications are required, either, but staying updated with industry developments is crucial, as is knowledge of SEO if writing for digital publications. Building a diverse portfolio showcasing your writing on real estate topics can open doors to opportunities in this niche field.

Frequently asked questions (FAQs)

What skills are necessary to succeed in the real estate industry?

Is it possible to have side hustles in real estate?

What are the challenges of a career in real estate?

Which states do real estate agents make the most money in?

How to make $100,000 your first year in real estate?

The post 25 Jobs You Can Get With a Real Estate License appeared first on The Close.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

Bonus: Download the Recipes for these Open House Food Ideas

Savory bites

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food

• Choose bite-sized or handheld food: Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.
• Avoid messy dishes: Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme

• Match the spread to the occasion: Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.
• Stick to the theme: Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season

• Match the spread to the time of day and season.:

• Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
• Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
• Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
• Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
• Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
• Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
• Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads

• Add a twist to classic dishes: Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.
• Opt for easy-to-prepare food: Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options

• alance sweet and savory: Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.
• Provide options for different diets: Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

• Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
• Shows your awareness of modern food preferences, appealing to a diverse audience.
• Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

• Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
• Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
• Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

• Encourages guests to explore the property more since they can comfortably eat and drink.
• Keeps potential buyers engaged and positive while touring the property.
• Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

• Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
• Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
• Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
• Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs

Is it required to provide food at an open house?

Should I serve open house refreshments?

How do you prepare for an open house?

The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

The Close Score: AceableAgent

Pros

• Great learning platform for mobile
• Pass guarantee
• Affordable
• Exam prep materials included in all prelicensing packages
• Live webinars and private tutoring included in the premium package
• PrepAgent offered in all states

Cons

• No live instruction option
• No career assistance or networking opportunities
• Not available in a lot of states

The Close Score

4.3

Value:

4.3

Learning Format & Accessibility:

4.0

Course Features:

3.8

Help & Support:

4.5

Reputation:

4.5

Expert Score:

4.5

out
of

5

My Verdict on AceableAgent & Why You Should Trust It

As a real estate researcher/writer who has spent thousands of hours evaluating many real estate schools, I based my AceableAgent review on a thorough analysis. I’ve tested its online learning platform, examined its course offerings, and read Aceable real estate reviews. I am committed to providing you with my unbiased assessment, so rest assured that the scores and analyses presented here are solely mine and reflect the stance of The Close’s editorial team.

After extensively reviewing AceableAgent, I recommend this school to people who thrive while learning independently and on the go. Its courses are accessible through any device, which makes it easy if you’re preoccupied with a different job during the day. While no school is without its drawbacks, such as limited course availability and class format options, AceableAgent’s strengths outweigh its weaknesses.

AceableAgent course availability

Aside from striving to enhance students’ overall learning experience, AceableAgent is also working on expanding its services to more states. In this section, I’ve listed the types of real estate classes AceableAgent offers and the states where they are available.

Prelicensing

Exam Prep

Post-licensing

Continuing Education

AceableAgent Pricing

The pricing for AceableAgent course packages is state-specific due to the varying number of course hours required by each state. For instance, AceableAgent’s basic prelicensing course package in Florida will only cost you $149, whereas the equivalent option in Texas will run you $449. 

Here’s what’s usually included in Aceable’s course packages:

Key features of AceableAgent

In this section of the AceableAgent review, I’ll highlight AceableAgent’s strengths and identify areas for improvement.

Student dashboard

The AceableAgent course dashboard is pretty simple. On the left-hand side, you’ve got an outline of classes, marking your progress through the required material. You’ll also see the topics per module in the middle and a collection of typical navigation links across the top.

Other real estate education companies, like Colibri Real Estate or Kaplan, have dashboards with more information (such as upcoming training webinars, course statistics, and mastery opportunities). Still, we weren’t dissatisfied with the AceableAgent experience.

Mobile app

AceableAgent provides online real estate prelicensing education and a fresh, mobile-first approach to real estate learning. Their mobile app makes completing your class hours as easy as listening to a podcast and is an exclusive offering that none of their competitors provide. 

If spending your nights and weekends in a stuffy classroom crushes your soul, AceableAgent’s mobile experience might be the ideal solution.

AceableAgent blog

AceableAgent’s blog covers financing, the real estate market, agent education, and everything you need to learn about licensing, buying, and selling. It’s an excellent resource for aspiring and active agents looking to stay informed and sharpen their skills.

AceableAgent alternatives

Since AceableAgent only caters to a few states, it obviously isn’t the best option for everyone. For example, AceableAgent doesn’t have career resources or networking opportunities for prospective agents, which can be a deal-breaker for some. 

Here are other real estate schools you might be interested in, including our link to each school’s review.

School	Why It’s a Great Alternative	Learn More
	Pass or Don’t Pay guarantee Exam prep packages include lots of features Self-paced and livestream course options Buffini & Company coaching videos One year of access to Colibri’s Career Booster Pack Professional growth tools for real estate agents	Colibri Real Estate Review
	Visit Colibri Real Estate
	Modern, expertly designed courses Excellent online learning platform Pass guarantee Continuing education or post-licensing courses already included in Premium packages Business building courses for new agents	The CE Shop Review: Real Estate Courses & Test Prep
	Visit The CE Shop
	All packages have test prep materials Interactive study groups Career Mentor Connect via Zoom Real Estate Accelerator online video course and live online coaching Interest-free payment plans	Kaplan Real Estate School Review: Pricing, Features, Pros & Cons
	Visit Kaplan Real Estate School
	Affordable courses Live chat, phone, and email support Individual and packaged self-paced courses Offers a variety of interesting continuing education electives User-friendly, modern interface	360training Agent Campus Review: Pricing, Features, Pros & Cons
	Visit 360training Agent Campus

Methodology: How we evaluated and scored AceableAgent

Regarding our methodology at The Close, our licensed real estate professionals, writers, researchers, and editors created a weighted rubric to evaluate AceableAgent. Our experts have done hours of research to analyze key features, pricing, course offerings, AceableAgent student reviews, and more. All the features we explored are essential for students to become successful agents and brokers in the real estate industry. 

Our detailed criteria included:

• Course Features 25%
  • This comprises items that assist agents and brokers in completing their education, like pass and refund guarantees, career and instructor support, coaching, training, interactive study groups, and course extensions.
• Value 20%
  • Pricing and availability of coursework are important factors to assess. This value accounts for real estate school offerings in prelicensing, post-licensing, continuing education, broker prelicensing, and exam prep. 
• Learning Format & Accessibility 20%
  • Real estate professionals must consider the best format for their learning, which includes self-paced, on-demand video, live stream, and in-person classes. Also, accessibility via multiple devices, like computers, tablets, and mobile devices, determines the convenience for users. 
• Expert Score 15%
  • The Close closely reviews each course for stand-out features, details, ease of use, and the value for money spent from a real estate expert’s perspective. 
• Help & Support 10%
  • If students need additional support, knowing the customer service options through phone, email, live chat, and ticket system is necessary. 
• Reputation 10%
  • This examines the reputation of each real estate school through the eyes of current and past students, reviewing customer reviews and the popularity of each provider. 

Bottom line: Is AceableAgent worth your money? 

If you’re a visual learner and enjoy studying at your own pace, AceableAgent is an excellent choice. However, it isn’t perfect. Its offerings lack features to help you interact and network with other prospective agents and speak to instructors in real time. If your learning style thrives on interaction with people and content, you must go the extra mile on AceableAgent to make that happen.

Also, your prelicensing course is just part of the real estate education you’ll need to launch and maintain a long and successful career. AceableAgent doesn’t offer many options for continuing education or broker prelicensing, so while a competitor like Colibri Real Estate or The CE Shop can offer everything under a single banner, you’ll likely only take one course with AceableAgent.

Frequently asked questions (FAQs)

Is AceableAgent real estate legit?

Is AceableAgent accredited?

How long does it take to complete a course with AceableAgent?

Your take

I hope my AceableAgent review has assisted you in deciding whether it fits your learning style and budget. Do you think AceableAgent is ideal for your real estate education needs? Have you had the opportunity to explore AceableAgent? Share your insights in the comments below!

The post AceableAgent Review 2025: Pricing, Features, Pros & Cons appeared first on The Close.

General real estate words to use when selling a house

Mastering the art of using home description words in your property listings can make a huge difference. The right language helps showcase a home’s layout, features, and amenities in a way that captures buyers’ interests.

A well-crafted description can make a listing more persuasive and engaging, drawing in more leads. However, while it’s essential to be descriptive, remember to avoid exaggeration to manage client expectations. Here’s a collection of some general but catchy real estate advertising words.

Descriptive terms for neighborhoods and locations

When describing a neighborhood, consider its unique appeal to different types of buyers. Is it a prestigious gated community? Is it a trendy place bustling with energy? Is it nestled in nature? Your listing should paint a picture of what life would be like in this neighborhood. Highlight amenities such as nearby parks, schools, healthcare facilities, and shopping and dining centers.

Luxury real estate descriptions

When you’re selling a luxury property, your website must have amazing photos and impactful real estate graphic design. In addition to stunning visuals, you need a refined, detail-rich listing that evokes exclusivity. What type of marble graces the kitchen countertops? Does the home feature bespoke furnishings? Who designed the interiors? 

When communicating with affluent clients, it’s essential to be very specific in highlighting the properties’ distinctive features. Many luxury buyers value bespoke details and exceptional craftsmanship, expressing their desire for out-of-the-ordinary homes.

Historic real estate descriptive words

Coming up with property listing descriptions for a historic home can be an opportunity to tell a story. Highlight the property’s architectural heritage, historical significance, and timeless charm. Emphasize how much was done to preserve the home’s authenticity while blending in modern comforts. Make your listing stand out by using words that capture the essence of the home’s past and enduring beauty.

Real estate words to describe bedrooms

When writing about your listing’s bedrooms, don’t just list the important details like size and layout — talk about the standout features. Is there a walk-in closet, a rain shower in the bathroom, or a picturesque bay window? Highlight architectural features, too! Buyers want to hear about cozy alcoves and features that will make their bedroom a private oasis.

Don’t forget to mention the views from the bedroom! Help potential buyers picture themselves waking up to something special.

Real estate terms for kitchens

There are many studies that show that kitchens have a major influence on buyers’ decisions about a house. When showcasing kitchens in your listings, emphasize their functionality and features. Are there any chef-grade appliances? Which amenities are included in the purchase? Describe the kitchen’s layout, quality of appliances and cabinetry, or the type of sink. With a strong kitchen description, it’s easier for potential buyers to envision themselves in the home.

Real estate agent words for living rooms

In addition to the kitchen, the living room is the heart of the home. It’s where household members gather, host friends, entertain guests, or relax after a long day. Therefore, when describing the living room in your listing, focus on its ambiance, whether it has an open floor plan, natural lighting, or a moody design. Mention important details of the living room, such as the brick fireplace, designer lamps, and built-in shelving units.

Don’t forget to create a narrative that will resonate with your audience! Tell them about the future gatherings they will host in the living room or the cozy evenings they’ll spend on the huge sectional couch.

Real estate buzzwords for bathrooms

Bathrooms are among the most important rooms in a home. So, when describing bathrooms in your property listings, ensure you highlight both functionality and style. Emphasize key features such as the number of bathrooms inside the property, standout amenities (e.g., energy-efficient fixtures, heated floors, and double vanities), and any recent upgrades.

Tips for writing property listings with real estate descriptive words

Writing property listings doesn’t have to be complicated, and you can check out our guide on how to write creative listing descriptions!

• Know your audience. Research and understand the preferences and lifestyles of your target audience. For example, if you’re marketing a home for young professionals, mention the home’s proximity to the business district, nightlife, and airport. Align your language with the demographic you’re targeting. Check out our real estate listing marketing plan for strategies to market your listing more effectively.
• Highlight unique features. Indicate what sets your property apart from others. Be specific about what sets it apart, whether it’s distinctive architectural details, historical significance, recent renovations, or energy-efficient upgrades. Every detail counts — even simple curb appeal ideas like fresh landscaping, stylish house numbers, or a well-maintained walkway can enhance a home’s first impression. Emphasize distinctive aspects of the property by using specific and evocative terms.
• Be specific. Provide detailed and concrete information about the property. For example, instead of using “sleek” to define a kitchen, mention the brands of appliances, the type of flooring, and who designed the bar stools. If you’re enhancing listing photos digitally, consider using one of the best virtual staging software to create realistic and appealing interiors. Also, ensure your descriptions reflect changes to the property. Being specific demonstrates your attention to detail as an agent.
• Appeal to the buyer’s senses. Use words that evoke emotions and help buyers imagine the lifestyle the property offers. Tell them about enjoying coffee on the wraparound porch, cozying up by the fireplace, or hosting gatherings in the backyard. But even the most vivid descriptions need strong visuals to back them up. Check out our real estate photography tips to ensure your listing captures the home’s best features.
• Use action-oriented language. Encourage potential buyers to take the next step! Adding in a short line like “Schedule a private tour now” or “Don’t miss the opportunity to experience this stunning home firsthand” can prompt potential buyers to further engage with your listings.

Frequently asked questions (FAQs)

What examples of overused or cliché real estate words should agents avoid?

Are there any best practices for using real estate adjectives in listings?

Do listing words vary depending on the property type or target demographic?

The final walkthrough

The right words can make all the difference in attracting buyers. Always tailor your language to fit your audience and highlight what makes each property unique. While these words help craft compelling descriptions, you can take your marketing even further by using the best real estate keywords to improve SEO, attract more leads, and maximize your reach.

The post 250+ Real Estate Words to Market Your Next Listing appeared first on The Close.

The best realtor closing gifts should be thoughtful and tailored to your client’s personality and new home, and selecting the perfect one is similar to topping off your transaction with whipped cream and a cherry. From a customized towel and a packing essentials kit to a potted plant and a premium coffee maker, the best real estate closing gifts will spark joy at the end of your client’s home-buying journey.

Personalized or customized gifts

House portrait

• Cost: From $80.00
• Location: Visit Letterfest

The gift of an artistic rendering of the new home can make beautiful wall art in your client’s new space and commemorate the latest chapter in their life. It is perfect for your clients who appreciate wall decor and is one of the many meaningful closing gift ideas for buyers that can accompany them even after moving out.

Welcome mat

• Cost: From $19.99
• Location: Visit Amazon

A custom welcome mat is a thoughtful and practical gift that adds a personal touch to your client’s new home. By featuring the homeowner’s last name or initials, the mat creates an inviting entrance while serving as a lasting reminder of the home-buying experience. Not only is it stylish and functional, but it also reinforces the realtor-client relationship every time the homeowner steps through the door. This gift suits any home style, making it a versatile choice that leaves a lasting impression.

Cutting or charcuterie board

• Cost: $24.99
• Location: Visit Amazon

A custom cutting or charcuterie board combines functionality with elegance. By engraving your client’s name or initials or even a meaningful date in their life, the board becomes a special keepsake that they’ll use for years — whether for prepping meals or entertaining guests. This thoughtful gesture reflects your attention to detail and adds a personal connection to your client’s new home.

Monogrammed towel

• Cost: From $19.99
• Location: Visit Amazon

Imagine your client’s face when they walk into their new bathroom or kitchen with luxurious, personalized towels. This is one of the best realtor closing gifts for clients who appreciate the elegant touches around their homes. Ensure you select high-quality towels, especially if your client appreciates the finer things in life.

Holiday ornament

• Cost: From $6.99
• Location: Visit Amazon

Clients who are sentimental or enjoy the holidays may appreciate personalized ornaments. These cherished keepsakes can be admired year after year when the holidays roll around. This gift is optimal for those who enjoy celebrating holidays or creating new traditions. It leaves a festive touch and a lasting impression.

Note cards

• Cost: From $9.99 for 10 cards
• Location: Visit VistaPrint

This thoughtful gift combines practicality with a personal touch. Customized with the client’s name, initials, or greetings, it’s a stylish way for them to send thank-you notes or special messages. It adds an elegant feel to any correspondence and serves as a lasting reminder of your attention to detail.

Pet collar with QR code

• Cost: From $14.99
• Location: Visit Amazon

Items like customized collars, beds, or treat jars show that you’ve thought about every member of your client’s household. The gift acknowledges the importance of their furry friends and adds a personal touch.

Practical & useful gifts

Packing & moving essentials kit

• Cost: From $39.99
• Location: Visit The Home Depot

It’s incredibly practical during one of life’s busiest and most stressful times. By providing essential items like boxes, packing tape, markers, and bubble wrap, the kit helps ease your client’s moving process. It shows your consideration for their immediate needs and demonstrates your commitment to supporting them beyond the sale.

Home improvement store gift card

• Cost: From $5.00
• Location: Visit The Home Depot

This allows your clients to purchase whatever they need for their new space — whether for small repairs, upgrades, or decor. It’s a practical way for you to show support for their homeownership journey. It is versatile and a highly useful gift that keeps your gesture top of mind long after the move.

Tool kit

• Cost: From $15.00
• Location: Visit The Home Depot

Whether hanging pictures, assembling furniture, or tackling small DIY projects, your client will appreciate having the right tools on hand. It’s a practical, long-lasting gift that reinforces your commitment to their homeownership journey and ensures they think of you whenever they put it to good use.

First-aid kit

• Cost: From $16.50
• Location: Visit Amazon

Accidents can happen anytime, and having a well-stocked kit ensures your client is prepared for minor injuries or emergencies. It’s a useful, long-lasting gift that adds peace of mind and reinforces your role as a realtor who goes the extra mile to support clients beyond the sale.

Serving tray with coasters

• Cost: From $27.99
• Location: Visit The Home Depot

This stylish gift enhances your client’s home experience. It’s perfect for entertaining, whether they’re serving drinks and snacks or organizing their space. The tray adds a touch of elegance, while the coasters protect surfaces. This gift shows your commitment to helping them settle into their new home.

Cleaning service gift certificate

• Cost: Min. of $100
• Location: Visit Molly Maid

The gift of a clean home is invaluable. It is perfect for helping your client transition smoothly into their new space, especially after the stress of moving. It’s practical — and perhaps a gift that they were not expecting to receive. It’s ideal for a busy client or someone who could use a helping hand.

Cleaning supplies kit

• Cost: From $67
• Location: Visit Branch Basics

Moving can be messy, and having essential cleaning items on hand saves your client time and effort as they settle in. A supplies kit is a practical gift that shows you care about their comfort while subtly reinforcing your role in their homeownership journey.

Smart home device

• Cost: Your choice
• Location: Visit Amazon

Items like smart speakers, thermostats, or security cameras can be the ideal gift for smart homes or ones with smart appliances that can benefit from connectivity to smart devices. This gift shows your consideration for their comfort and safety. These gadgets are perfect for tech-savvy clients and those who appreciate the latest innovations.

Decor-specific gifts

Potted plant or tree

• Cost: From $49
• Location: Visit Bloomscape

This adds life and warmth to your client’s new home. Plants improve air quality, create a calming environment, and are a great way to personalize a space. Whether it’s a low-maintenance succulent or a beautiful indoor tree, it’s a gift that keeps on giving, growing over time. This thoughtful gesture beautifies the home and serves as a lasting reminder of your attention to their homeownership journey.

Key holder or entryway organizer

• Cost: From $22.95
• Location: Visit Amazon

A fun or stylish key holder can be a nice touch in your client’s new home. You can even engrave it with your client’s name or pick a design that fits their aesthetics to enhance the entryway of their home. Selecting the right one demonstrates your consideration for their style. It’s an ideal closing gift for clients who appreciate functionality or need a little help with organization.

Scented candle

• Cost: From $16.95
• Location: Visit Candleberry

This makes creating a cozy and inviting atmosphere easy. High-quality candles with unique scents help your clients relax and enjoy their new space. This gift is luxurious and comforting, making their home feel even more special and serene. It’s perfect for clients who appreciate aromatherapy or have expressed appreciation for beautiful scents.

Throw blanket

• Cost: From $79.90
• Location: Visit Quince

A throw blanket is a cozy and thoughtful gift for your client because it adds warmth and comfort to their new home. A high-quality throw is both practical and decorative, making it a versatile addition to any home. The gift shows that you care about your client’s comfort, leaving them with a lasting reminder of your thoughtful gesture.

Prints or artwork

• Cost: Your choice
• Location: Visit Minted

If you have a close relationship with your client and sense their style, gifting them with artwork for their home can help enhance the new space’s beauty. To make the gift more meaningful, choose a piece that reflects their taste or highlights some of their favorite things, like a local landmark. This is perfect for clients who appreciate art.

Luxury & experience gifts

Decanter and glasses

• Cost: $725 for a premium decanter and $725 for six champagne glasses
• Location: Visit RIEDEL

This adds sophistication to your client’s new home. It enhances the experience of serving alcohol, elevating both taste and presentation. A beautifully crafted decanter is a functional piece and a statement of style and refinement, making it the perfect fit for a high-end home. This luxurious item demonstrates your commitment to providing an exceptional experience for your most discerning clients.

Personalized coffee table book

• Cost: From $49.00
• Location: Visit Artifact Uprising

This thoughtful gift not only enhances your client’s living space but also shows your attention to detail and commitment to providing a personalized experience. Customizing the book with their interests or life milestones creates a unique, meaningful keepsake. It serves as a stunning decorative piece and a conversation starter in their home, reflecting their sophisticated taste.

Home scent gift set

• Cost: From $195.00
• Location: Visit L’OBJET

It is an excellent gift because it adds a sensory experience that enhances the atmosphere of your client’s new home. High-quality, curated fragrances create an inviting and luxurious ambiance, making their space more comfortable. It’s a subtle yet impactful gift that adds a touch of indulgence to complement their refined lifestyle.

Coffee maker

• Cost: $379
• Location: Visit Aarke

This elevates your client’s daily routine, offering a premium coffee experience right at home. It reflects refined tastes, making it a perfect addition to a luxury kitchen. Whether it’s for enjoying a morning cup or entertaining guests, a top-tier coffee maker shows your attention to quality and provides a long-lasting, functional gift that enhances their lifestyle.

High-quality cookware

• Cost: From $109.99 for two nonstick pans without covers
• Location: Visit All-Clad

This gift blends elegance with functionality. Whether your client is hosting dinner parties or preparing everyday meals, high-end pots and pans add a touch of luxury to their kitchen. This thoughtful gift not only reflects their refined tastes but also enhances their home and lifestyle, making it a lasting and practical reminder of your exceptional service.

Best realtor closing gifts for different client profiles

Given the realtor gifts for clients listed above, here are guides tailored to varied profiles.

First-time homebuyers

Families with children

Empty nesters

High-net-worth clients

Renters

Why you should buy real estate closing gifts for clients

A well-chosen gift makes you memorable long after the transaction is complete. Clients will associate their new home with your generosity and professionalism.

• Strengthens relationships: Shows care beyond the transaction, fostering long-term connections.
• Encourages referrals: Makes clients more likely to recommend your services to others.
• Enhances your brand quality: Reflects your personal brand and commitment to quality service.
• Creates memorable experiences: Turns their stressful process into a great and special one.
• Recognizes milestones: Acknowledges the significance of buying, making it more meaningful.

Frequently asked questions (FAQs)

When should I give my clients gifts?

How much should I spend on a real estate closing gift?

Do I always need to give my clients a real estate closing gift?

The post The 25 Best Realtor Closing Gift Ideas for 2025 appeared first on The Close.

What is a real estate referral fee?

A real estate agent referral fee is a payment made when one agent refers a client to another. This system encourages agents to share leads, ensuring clients receive the best possible service — even if their original agent isn’t able to assist them directly.

Referral fees help create a strong real estate networking system, allowing agents to connect clients with the right professionals for their needs. This benefits both the client and the agents involved, fostering collaboration and expanding business opportunities. 

For new agents, referrals are an excellent way to start building their book of business, gaining experience and making connections early on. On the flip side, sending out referrals can be a great way to earn extra income without having to do the legwork — making it a win-win for everyone involved!

The parties involved in a real estate referral 

Real estate referrals include different parties with specific roles and responsibilities.The following are some of the roles that are involved in a referral transaction:

• Referring agent: The referring agent (or other real estate professional, like a lender or investor) recognizes that a client’s needs fall outside their geographic area or specialty and refers them to another agent. If the deal closes, they receive a referral fee.
• Receiving agent: The receiving agent accepts the referral and works with the client to complete the transaction.
• Client: The individual looking to buy, sell, or rent a property. They are connected with the receiving agent to ensure they receive the best possible service.
• Broker: Brokers are licensed real estate agents with additional experience and education. They can act as either the referring or receiving agent, but not both in the same transaction.

Who pays real estate referral fees?

Referral fees are paid by the receiving agent from their commission, not by the client. The client is only responsible for the total commission outlined in their agreement, while the receiving agent deducts the referral fee from their earnings.

This payment is typically made after the transaction is completed, ensuring that the referring agent is compensated only when the deal successfully closes.

How much is a referral fee?

The standard real estate agent referral fee is typically around 25% of the gross commission earned by the receiving agent. This rate is common for both residential and commercial transactions, but can vary based on the agreement between agents and other factors.

Factors that influence the referral fee

Referral fees can range from as low as 20% to as high as 35% based on factors such as:

• Market conditions: Demand and timing can impact rates, which is essential when considering the best and worst times to buy a house.
• Complexity of the referral: High-value or niche transactions may warrant a different fee structure. 
• Level of service required: Some referrals demand more involvement, affecting the agreed percentage.

Example referral fee calculation

How to ask for a referral fee

Securing a referral fee requires clear communication and professionalism. Agents should confidently present the referral arrangement while ensuring transparency and fairness. 

Here’s how to approach the conversation:

1. Establish the value of the referral: Before making the request, highlight the value of the referral. Emphasize how the client is qualified, motivated, and ready to proceed, making the transaction beneficial for both parties.

2. Be clear and direct: Clearly state the expectation of a referral fee upfront. Avoid vague language — let the receiving agent know the specific percentage being requested and ensure they are on board before making the referral.

3. Reference industry standards: Most referral fees fall within the standard 20% to 35% range of the receiving agent’s commission. Citing these industry norms can make negotiations smoother.

4. Put it in writing: A formal real estate referral agreement should outline all key terms, including the fee percentage, payment conditions, and expiration date. A written contract protects both parties and ensures there are no misunderstandings.

5. Maintain professionalism: Even if the other agent declines the referral fee, keeping the conversation professional strengthens relationships for future opportunities. If they push back on the percentage, be open to negotiation within reasonable limits.

6. Follow up: Once the deal is in progress, check in periodically and ensure everything is on track. After closing, politely remind the receiving agent of the agreed-upon fee and request timely payment.

By confidently and professionally asking for a referral fee, agents can maximize their earnings while fostering strong industry relationships.

Elements of a real estate referral agreement

A well-structured referral agreement ensures clarity and fairness for both parties. Before sharing or accepting referral leads, it’s essential to outline key terms to avoid miscommunication and protect both the referring and receiving agents.

A strong referral agreement should include:

• Names and contact information: Clearly state the names and contact details of both the referring and receiving agents.
• Client’s name and contact details: Include the client’s information and preferred points of contact.
• Referral fee percentage: Specify the agreed percentage of the commission to be paid as the referral fee.
• Conditions for payment: Outline any requirements for the referral fee to be paid, such as the successful closing of a transaction.
• Expiration date: Set a timeframe to ensure the agreement remains valid for a specific period.
• Signatures of both parties: Both agents must sign to formalize the agreement.

Be prepared! Having a pre-made referral agreement saves time and ensures a smooth process when referral opportunities arise. A simple, ready-to-use contract allows agents to fill in the details and proceed efficiently.

Looking for a free, easy-to-use referral agreement template? Click the button below to download and get started today!

Reasons why agents refer clients 

There are many reasons to refer a client to another agent, but it always comes down to putting the client’s best interests first! A referral ensures they receive the expertise and service that best fit their needs. It may also be necessary when the work falls outside your scope or capacity, allowing the client to be better served.

Agents should consider referring clients to others in the following situations:

• Geographic limitations: A client is interested in buying or selling property outside the agent’s normal market or region.
• Specialized expertise: The client requires an area of expertise that falls outside the scope of the agent’s specialty. For instance, you might not specialize in commercial properties, luxury estates, or farms, but you know another agent who can better serve your client’s needs.
• Too many clients: If the agent has accepted too many clients and is overwhelmed, they will not be in a position to provide new clients with the time needed to handle their cases.
• Conflict of interest: An agent is faced with the possibility of a conflict of interest that would make objective representation of the client impossible.
• Better fit: The agent knows of another professional who will be a better match for the client’s needs and preferences.
• Legal or ethical requirement: The agent is legally or ethically bound to refer the client in compliance with regulations or professional requirements.
• Client request: In some instances, a client might want to be referred to another agent.
• Personal circumstances: The agent is not able to handle new clients because of personal circumstances, such as health issues or extended leave.
• Market conditions: arket conditions and trends that you are unfamiliar with may necessitate handling by another agent to be effective.
• Professional relationships: To develop professional relationships with other agents and brokers, referrals can help those relationships grow into a circle of trust and mutual benefits.

What to do when a referral deal closes

Wrapping up a referral deal properly helps maintain strong professional relationships and increases the chances of future referrals. While the referring agent may check in, proactive communication ensures a smooth process and keeps the door open for more opportunities.

Here’s what to do next:

• Confirm closure details: Confirm that everything regarding the deal has been closed out in accordance with the terms of the referral agreement. Every document needs to be signed and submitted!
• Notify referring agent: The referring agent or broker should be notified regarding the successful closure. Any details regarding completion may be provided.
• Calculate the referral fee: Calculate the referral fee amount based on the percentage of the commission paid as agreed upon. The amount must be calculated per the terms spelled out in the referral agreement.
• Make the payment: Pay the referring agent or broker in a timely manner. Use the payment type set by the referral agreement, which might be a bank transfer or check.
• Send documentation: Send a copy of the final closing statement, together with other documentation to be used, to the referring agent. Attach an itemization of how the referral fee was calculated.
• Thank the referring agent: Don’t forget to thank them for the referral. This part is instrumental in maintaining a good relationship for future referrals. A gift could also be a nice gesture to maintain future lead flow.

Frequently asked questions (FAQs)

What's the difference between a referral fee and a commission?

What's the difference between a referral fee and a finder's fee?

Can only real estate agents refer leads?

How are typical real estate referral fees structured?

Bringing it all together

A solid understanding of real estate referral fees fosters better collaboration between agents and ensures top-tier service for clients. Referrals help expand an agent’s network, match clients with the right expertise, and lead to positive testimonials that strengthen credibility.

By building a strong referral system, agents can continuously generate new business opportunities while creating a thriving real estate ecosystem based on trust, cooperation, and mutual success.

Have you worked on a referral deal? Share your experience below!

The post The Complete Guide to Real Estate Referral Fees for 2025 appeared first on The Close.

Real estate through the ages

1. Sears used to sell mail-order houses.

Think Amazon revolutionized purchase-and-ship shopping? Think again! In the early 20^th century, Sears, Roebuck & Co. let Americans order entire kit homes through Sears catalog homes — delivered straight to their doorsteps. Sears sold over 70,000 home kits before ending production in 1940. Today, these historic Sears homes are rare finds, often selling quickly, thanks to their unique charm and craftsmanship. Keep an eye out — you might spot one on the market!

2. Russia sold Alaska to the US for 2 cents per acre.

In 1867, Russia sold Alaska to the US for just $7.2 million — a mere two cents per acre, per the US Office of the Historian! At the time, many saw the land as a frozen wasteland, but it later proved to be a gold mine of natural resources like gold, oil, and timber. Talk about a bargain deal in real estate history!

Fun facts about famous homes and places

3. The iconic Hollywood sign was originally a real estate stunt.

The Hollywood Sign wasn’t always a symbol of fame and fortune — it started as a real estate ad! Originally reading “Hollywoodland,” the sign was built in 1923 to promote a new housing development. Over time, the last four letters were removed, and it evolved into the legendary icon of the entertainment industry we know today.

4. The largest residential home is in Mumbai, India.

Antilia, the largest residential home in the world, is located in Mumbai, India, per the Guinness World Records. Owned by Mukesh Ambani, the chairman of Reliance Industries, this 27-story building spans 400,000 square feet and is worth an astounding $2 billion. The house features luxury amenities such as three helipads, nine high-speed elevators, a 50-seat theater, a snow room, and a 168-car garage. It definitely fits the criteria for weird real estate listings!

5. A Canadian company owns the Mall of America.

The Mall of America is the largest mall in the US — it even has its own ZIP code! Owned by the Ghermezian family through their Canadian company, Triple Five Group, this megamall is part of their impressive real estate portfolio, including the West Edmonton Mall in Canada and the American Dream Mall in New Jersey. Originally from Iran, the Ghermezians have built some of the world’s most famous shopping destinations, proving their influence stretches far beyond North America!

Quirky real estate trends and superstitions

6. Corner properties are considered less desirable in some countries.

In some countries, corner properties aren’t always the most desirable. While they offer more visibility and extra sidewalk space, they also come with increased traffic noise, fewer neighbors, and even a higher risk of burglaries. Plus, some buyers find them too exposed to pedestrians, making privacy a concern. Would you consider buying a corner lot, or would you rather stay tucked away?

7. It’s bad luck to give a knife as a housewarming gift.

Gifting a knife for housewarming is considered bad luck in some cultures. According to superstitions, a knife symbolizes severing a relationship or cutting ties between the giver and the homeowner! But if you want to give a knife as a housewarming gift, include a penny with the knife. This way, the homeowner can return the penny to you as “payment” for the knife. So, technically, it’s not a gift! Crisis averted!

8. Architectural eagles symbolize freedom from mortgages.

There are many ways homeowners celebrate the full payment of their mortgage. One of the more popular (and deeply American) ways was to put a cast iron eagle on the outside of a home. The eagle represents strength and freedom, which align with financial independence.

Related: Emerging Real Estate Industry Trends

Eye-opening real estate prices and sales

9. The most expensive ZIP code in the US is 94027.

If you still don’t know this, the most expensive ZIP code is located in Atherton, California. According to data from Redfin, in February 2025, the median home price in Atherton was $12 million. Home to tech billionaires, celebrities, and Silicon Valley executives, Atherton’s exclusivity is maintained by large lots and strict zoning laws that limit housing density. This keeps property values sky-high and competition fierce!

10. A house sold on eBay.

In 2008, British adventurer Ian Usher took “starting fresh” to a whole new level — he put his entire life up for sale on eBay! This included his house, car, job, and even introductions to his friends in Perth, Australia. After a tough divorce, Usher decided to auction off everything he owned, with the winning bid coming in at $384,000 AUD ($305,000 USD at the time). Talk about a bold reset!

Related: Real Estate Agent Statistics, Insights & Trends

Real estate around the world

11. There is a toilet house in South Korea.

In South Korea, there’s a one-of-a-kind toilet-shaped house known as Haewoojae, or “Mr. Toilet House” . Originally the home of Sim Jae-Deok, a passionate advocate for better public restrooms, this quirky structure now serves as a museum dedicated to the history and evolution of toilets. Would you ever list a toilet-shaped property on the market?

12. A building in Vietnam is full of coffee shops.

Coffee lovers, take note! In Ho Chi Minh City, there’s a one-of-a-kind building called “The Cafe Apartment.” This nine-story structure is packed with unique coffee shops, each offering its own ambiance and specialty drinks. Over the years, the building has become a popular destination for locals and tourists, providing a variety of cafes where you can enjoy a drink while overlooking the bustling city. Perhaps the only factor influencing your choice of a coffee shop for the day is its interior design.

Related article: Interior Design Trends Ready to Take Over

13. Scottish homeowners paint their doors red to show they’re mortgage-free.

In Scotland, it’s said some homeowners celebrate paying off their mortgage in style — by painting their front door! This long-standing tradition is a proud symbol of financial freedom and a way to announce their big achievement to the world. After all, what’s more exciting than owning your home debt-free?

14. Japan demolishes houses after 30 years.

In Japan, homes are often demolished and rebuilt after about 30 years — a stark contrast to many countries where historic properties are prized. This practice is driven by many factors, including the necessity to meet evolving green building trends, earthquake safety standards, and a cultural preference for modernity. Would you tear down a home after just three decades?

Related article: Emerging Real Estate Industry Trends

15. Burj Khalifa’s elevator travels through 140 floors.

The Burj Khalifa isn’t just the tallest building in the world — it also has an elevator system that reaches incredible heights! One of its elevators travels through 140 floors, making it the third-fastest elevator globally. But that’s not all — the Burj Khalifa also holds records for having the most floors and the highest occupied floor of any building. Now, that’s what you call taking things to the next level!

16. Castles are for sale in the UK.

While homebuyers in the US are often drawn to the latest smart homes, those in the UK may find a different type of luxury appealing. If your client has millions to invest, tell them it’s possible to buy historic castles in Scotland and Ireland! These castles, often set in sprawling estates, offer luxurious living and a chance to own a piece of history. Forget smart locks — how about a moat?

FAQs

What are some interesting facts about being a real estate agent?

What are some fun facts about houses?

Why is it called real estate?

The final walkthrough

If you love some of these real estate fun facts, share them online (you can use our best real estate social media templates). They’ll be a sure hit for your audience. Do you have more interesting facts about real estate up your sleeve? We’d love to hear them. Let us know in the comments!

The post Real Estate Trivia: 16 Fun Facts You Must Know in 2025 appeared first on The Close.

The Close’s top picks for the best real estate company to work for

Brokerage	Commission Split	Best For	Brokerage Highlights
	30% salary + 70% bonuses per transaction	Agents relocating to a new market	Predictable income, benefits, and company-generated leads
	Visit Redfin
	Split varies (typically 70/30 to 80/20) with caps	Breaking into the luxury market	Cutting-edge technology, marketing tools, exclusive concierge services
	Visit Compass
	Varies - 95/5 or 80/20	Experienced, independent agents	High commission split, strong branding, global presence
	Visit RE/MAX
	80/20 split; $16,000 cap	Agent education	Cloud-based brokerage, revenue sharing, and stock options
	Visit eXp Realty
	85/15 split; $12,000 cap	AI-powered technology	Cloud-based brokerage, stock incentives, and a strong tech platform
	Visit Real
	Choose between $500 per transaction with a $5,000 cap or 80/20 split with a $15,000 cap	Building a team	Dual model, stock incentives, and strong branding support
	Visit Lpt Realty
	100% commission with a $465 per transaction fee (caps at $9,000) or 88/12 split (caps at $12,000, min $465 per sale)	Part-time agents	Agent-owned, stock awards, lower fees than most 100% models
	Visit Fathom Realty

1. Best real estate company for agents relocating to a new market: Redfin

Pros	Cons
Salary-based firm creates a stable income stream	Low salary and minimal transaction bonuses compared to independent agents
Access to medical and dental benefits package	Insufficient training for new agents
Company-generated lead source	Less flexibility than traditional agents
All expenses covered, unlike independent agents	No opportunities to learn the many aspects of running a real estate business
Done-for-you marketing

Why I chose Redfin

At Redfin, you don’t need an established sphere of influence. Redfin hands you leads, gives you a (modest but steady) base salary, and helps you get your footing in a new market. If you’re moving to a different city and don’t have a built-in client base, Redfin’s structure can be invaluable.

However, the leads provided by Redfin remain company property — you cannot take these leads with you if you decide to move to another brokerage. Still, once you’re settled and ready to take the next step, you can transition to another brokerage where you’ll have more control over your business and earning potential.

Redfin’s standout perks

• Salaried positions with benefits: Agents can get their feet wet without sacrificing paying their bills or going without medical insurance.
• Strong online presence and lead generation: Redfin is a recognized name and excels at generating leads for its agents.

What I think would improve Redfin

Agents give up a lot of flexibility at Redfin. If agents had more control over their schedules, the job might appeal to more people. Plus, company reviews show they earn less than independent contractors, even after expenses. Some might find better opportunities elsewhere with their real estate license.

2. Best real estate company for luxury agents: Compass

Pros	Cons
High-end, unified branding and marketing; much of it done for you	Relatively exclusive; the application process to become a Compass agent is difficult
Marketing and support tools offered to agents	No standard split or cap structure
Excellent reputation among high-net-worth homeowners	Rapid growth may lead to a lack of support, volatility, and instability
Technology is prioritized, especially tools like its Likely to Sell lead program	Higher desk fees and other costs compared with some brokerages
Attractive commission splits and financial incentives	Some markets may be more competitive due to high concentrations of Compass agents

Why I chose Compass

Compass has made a name for itself in the luxury real estate market, providing agents with the tools, support, and brand recognition needed to succeed in this competitive niche. By leveraging Compass’s cutting-edge technology, sophisticated branding and marketing strategies, and extensive network, agents can effectively navigate the unique challenges of luxury real estate.

Compass’s standout perks

• Excellent high-end branding: Agents will enter a fully recognized luxury name with stunning branding. 
• Fully integrated marketing platform: Technology drives the Compass company, providing agents with tools, including Likely to Sell, to generate and nurture leads and build a solid personal brand.

What I think would improve Compass

One way for Compass to become more friendly for agents is to reduce its desk fees and other costs for joining its ranks. I’m not going to lie; Compass is not inexpensive, which gives it an air of exclusivity. However, it also raises the barrier to entry.

3. Best real estate company for experienced, independent agents: RE/MAX

Pros	Cons
Strong brand recognition and global presence	Higher franchise fees and desk fees compared with some brokerages
Various training and support resources offered to agents	Inconsistent support and resources across different offices
Flexible fee structures and commission splits are available	Some markets are highly competitive and saturated with RE/MAX agents

Why I Chose RE/MAX

RE/MAX stands out as one of the longest-running and best real estate companies to work for. Its high and flexible commission splits allow you to keep more earnings. Plus, its powerful brand gives you marketing advantages in attracting new clients. With RE/MAX, their agents’ personal expertise is enhanced by its industry-leading branding that builds credibility from day one.

RE/MAX’s standout perks

• Comprehensive training programs: Agents can choose from an extensive selection of video or in-person training.
• Variety of franchise models and fee structures: RE/MAX follows the traditional franchise model, so each location offers its own fee and commission structure.

What I Think Would Improve RE/MAX

With a traditional franchise model like RE/MAX, you never know what you’ll get when you meet the brokers. More standardization might help attract agents to the brokerage. Also, more innovation, tech tools, and resources to help its agents stay competitive could improve its retention.

4. Best real estate company for agent education: eXp Realty

Pros	Cons
Agent-centric, cloud-based model with low overhead	Limited in-person support and mentoring
Massive library of on-demand training materials and virtual live training	No brick-and-mortar office locations
Transparent commission structure that’s advantageous to all agents	Focus on recruiting may have tarnished its reputation
Revenue sharing and stock options for agents	Relies heavily on technology, which may have a learning curve
Equity sharing incentives	Some agents may find its virtual environment less engaging

Why I chose eXp Realty

Over the past few years, eXp has stood out as the first large-scale cloud-based firm. It’s continued to innovate and stay competitive as one of the best real estate firms to work for. 

One area that really pops is eXp World, a virtual platform that includes classrooms, boardrooms, and meeting spaces. What’s even better is that agents can access all these educational resources from the comfort of their homes, without having to be near a physical office.

eXp Realty’s standout perks

• Cloud-based virtual brokerage: Agent-focused with virtual environments puts agents in the driver’s seat, giving them access to tools and resources on demand.
• Emphasis on agent support and training: There is a ton of available training, networking, and more in the virtual world, as well as in-person training.

What I think would improve eXp Realty

With such a massive focus on leading-edge technology, eXp could improve by spending more time educating agents in its onboarding process. For many agents, the tech alone is quite intimidating. By providing more localized support and resources, agents might have an easier time adjusting to the virtual environment.

5. Best real estate company for AI-powered technology: Real

Pros	Cons
Agent-centric, cloud-based model	No brick-and-mortar office locations
Tech-forward and innovative tools for agents	Limited in-person support and mentoring
Five-tier revenue share plan attractive for recruiting agents	Less brand recognition than other brokerages
Generous equity share opportunities
Transparent commission structure
Plenty of room for growth

Why I chose Real

Previously, Real was listed as an industry disruptor, but now it’s more of a serious player and is begging other brokerages to follow its lead. It is known for being a vast AI-tech innovator in the real estate space. Real has a 24/7 AI concierge, Leo, that automates document reviews, breaks down payouts, and generates creative assets.

Real’s standout perks

• Agent-centered 100% commission model: REAL is a cloud-based, 100% commission model that focuses on agents instead of the traditional brokerage model.
• Access to a wide range of technology tools: If you love all the latest tech in the real estate space, you’ll love the innovative feel of REAL Broker.

What I think would improve Real

As cool as all the real estate tech is, it’s intimidating to many agents. REAL could spend more time on comprehensive training and mentorship programs to help agents start their real estate business. For its more seasoned agents, offering additional incentives for high performance would help with retention in the long run.

6. Best brokerage for building a team: lpt Realty

Pros	Cons
Flexibility in how you split commissions	No brick-and-mortar office locations
Custom marketing materials included with every listing	Limited in-person support and mentoring
Technology included free of charge, including website and CRM	Lot less brand recognition than other firms
Individual office branding encouraged	Not available in as many markets yet
Seven-level revenue share	Reliance on tech can be intimidating for many agents

Why I chose lpt Realty

If you want to talk about disruptors, one of the newest companies in this category is lpt Realty. With its sleek custom marketing for every listing and the mortgage lender part of the company, it makes many agents’ lives smoother. 

If you’re building a team, lpt Realty has collaboration tools to help team leaders coordinate efforts, nurture growth, and drive collective success. It’s a tech-forward company changing how agents think about real estate brokerages.

lpt Realty’s standout perks

• Mortgage process automation: LPT Realty’s owner also owns a mortgage company and a title company, keeping things simple for agents and streamlining processes.
• AI-driven property insights: LPT Realty uses proprietary mobile-first technology to create data points to help agents target their marketing.

What I think would improve lpt Realty

The biggest struggle for LPT Realty right now is name recognition and national-level branding. But considering it started only in February 2022, its growth has been impressive. In three years since its inception, it has expanded to 25 states with nearly 12,000 agents.

7. Best real estate company for part-time agents: Fathom Realty

Pros	Cons
Low monthly fees and low transaction fees	Limited in-person support and resources
Cap at 15 transactions, not a dollar amount	Less brand recognition compared with larger brokerages
Stock options offered as part of compensation	Agents are responsible for generating their leads
Training provided for agents
Cloud-based brokerage offering flexibility

Why I chose Fathom Realty

Fathom Realty is smaller than many brokerages on this list, but it’s growing quickly. It focuses on innovation and leading-edge technology to help seasoned agents thrive independently, especially for agents who want to work part-time. With its low fees, Fathom offers a cost-effective solution that makes it easier for part-time agents to maximize their earnings.

Fathom Realty’s standout perks

• 100% commission model with low fees: Instead of the traditional commission split, Fathom offers 100% commission with a transaction fee, leaving more money in the agent’s pocket.
• Stock options for agents: Earn stock in the company as bonuses for sales and referrals.

What I think would improve Fathom Realty

Lead generation support is one area where Fathom Realty could step up its game. When you sign up with Fathom, you get some marketing basics like business cards and a few branded materials, but the heavy lifting for branding is all on you. If Fathom invested more in brand recognition and lead gen, it could help their agents grow their business faster.

Methodology: How I chose the best real estate companies to work for

When selecting the best real estate companies to work for, I assessed key elements essential for becoming a successful agent. My goal is to highlight real estate companies that offer the most advantageous commission structures, minimal fees, and opportunities for additional income through profit and revenue sharing.

After comparing and reviewing dozens of companies, I identified the best real estate firms to work for in several categories, providing the best overall package for agents, offering multiple financial benefits, cutting-edge tech tools, robust support systems, and hosting a nurturing work environment.

Here are some of the factors we looked into:

• Commission structure
  • Let’s face it: earnings matter. I dug into how much agents actually take home. I looked into commission splits, transaction fees, and revenue-sharing models to pinpoint which companies let you keep more of your hard-earned cash.
• Marketing and technology tools
  • I evaluated which brokerages are equipping their agents with top-notch CRMs, lead generation tools, and digital platforms that give them a competitive edge.
• Training, support, and professional development
  • This covers mentorship programs, hands-on coaching, and education resources that are available for agents after signing up.
• Agent rating
  • I read hundreds of company reviews to get a real sense of how agents feel about working at these companies.
• Agent growth
  • Lastly, I examined agent retention, career development opportunities, and growth trends to determine which companies help their agents thrive and scale their businesses.

Frequently Asked Questions (FAQs)

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Your take

Choosing a brokerage can feel overwhelming. So, take your time, research, and interview multiple options. Each has its culture, commission splits, tech stacks, and marketing tools. Find what aligns with your goals, but also ensure the culture feels right. You can always switch if your first choice isn’t the perfect fit.

Have you made a brokerage change in your career? How was it? What was most important to you when choosing your new brokerage? Let me know in the comments!

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