Read through as I explore the history, lasting impact, and value of these iconic mail-order houses today, along with tips on marketing them.

The history of Sears catalog homes

In 1908, Sears, Roebuck and Company, more commonly known as Sears, launched its first Sears Modern Homes Catalog. Prospective homeowners could choose from various home models in the catalog, place an order, and receive the home kit by mail.

That year, the base price for a Sears home kit was approximately $650¹, equivalent to around $22,000 today. Of course, that price didn’t cover the land, electrical, and plumbing — it only included the necessary materials (e.g., lumber, shingles, millwork) and building instructions. These weren’t flimsy materials; Sears delivered high-quality, pre-cut pieces that were made to last.

The 1910s proved to be another successful time for Sears Modern Homes. The company streamlined home kit production, established regional shipping warehouses, and offered payment plans. Sears catalogs became a favorite source for clothing, appliances, homes, and furniture — a one-stop shop for every American. Families built their dream homes from Sears kits, highlighting the ease of assembly.

By 1915, Sears continued to innovate by offering a wider range of home styles. The Sears Modern Homes Catalog featured around 370 models, with approximately 80 to 100 models in each issue, catering to diverse preferences, budgets, and family sizes.

The popularity of Sears catalog homes soared throughout the 1920s, fueled by a thriving economy and the convenience of mail-order purchasing. Sears also recognized the growing demand for modern amenities and began offering electrical wiring and plumbing fixtures as add-ons in their kits.

During the Great Depression of the 1930s, Sears continued to offer smaller, more affordable houses to cater to tighter budgets and changing market demands. However, despite these more economical housing solutions, Sears’ sales still dipped. As a result, Sears stopped selling home kits in 1940, marking the end of a significant era.

Sears may have ceased its mail-order housing business, but its legacy remains. According to reports, Sears sold more than 70,000 home kits.² Although Sears no longer sells home kits, many of these houses still stand and become available on the market. You might even stumble upon some of them on property listing sites!

While there is no fixed price for a Sears home today, listings typically range from $300,000 to over $1 million. The continuous presence of Sears homes in the housing market only proves their timeless appeal, which continues to attract buyers.

How to identify a Sears kit home

Think your current gorgeous bungalow listing arrived by mail order during the 1930s? Here’s how to crack the code and see if you got a Sears house listing:

1. Inspect parts of the house

Study the construction materials used in the house. Popular home styles associated with Sears houses include Craftsman bungalows, Tudors, and Colonial Revivals. These styles usually featured low-sloped roofs, elaborate chimneys, and spacious front porches, mostly constructed with pre-cut pieces, pre-cut lumber, and asphalt shingles.

2. Identify unique markings & consult Sears catalogs

Look for markings such as stamped lumber in the basement or attic, as these were used to assist in construction. Not all Sears houses have these letter and number markings, but their presence is a vital clue. Additionally, check behind millwork, such as window trims and baseboards, for some shipping labels. Sears attached these labels to some pieces, so look for markings indicating the house’s origin.

3. Research the house’s history

Gather information about the house’s original owner and construction date. Explore the archives and historical records in your local library to learn more about the house’s origins and its potential ties to Sears catalog designs. Check if the house was built when Sears home kits were popular.

4. Seek an expert’s opinion

If you’re still unsure whether you have a Sears house, consider seeking a professional’s opinion or consulting with someone familiar with Sears homes. You can also contact historians, preservation specialists, or organizations identifying properties with architectural histories.

Additionally, you can join online communities or forums, such as Facebook groups and Reddit threads, dedicated to Sears homes. Connect with other Sears homeowners and enthusiasts who can guide your research.

Then vs now: Sears home prices over time

Curious how much these Sears kit homes have climbed in value over the decades? Here’s a side-by-side comparison of some of their original catalog prices, adjusted for inflation, alongside what they’re currently fetching on the market.

Note: Inflation-adjusted prices are approximate and based on historical inflation rates. Recent sale prices can vary significantly based on location, condition, and cultural value.

How much are Sears houses worth today?

While you couldn’t order a Sears house from today’s catalog anymore, many of these iconic houses still stand. If, by any chance, you own one or are about to have one as your listing, you might be surprised by its current value. And believe it or not, these Sears modern homes don’t even stay on the market long!

Here are some Sears kit homes that were just sold over the past year:

3325 Warringham Ave, Waterford, Michigan

• Asking price: $342,000
• Sears house model: Lewiston
• Year built: 1929

A white Sears Lewiston home (Source: Zillow)

A single-family property with solid wood floors throughout (Source: Zillow)

And a lovely wooden arched door! (Source: Zillow)

The Lewiston (Source: Sears Houses in Ohio)

6522 33rd St, Berwyn, Illinois

• Asking price: $245,000
• Sears house model: Vallonia
• Year built: 1922

Cozy Vallonia sold for almost $250K (Source: Redfin)

Look at that cute kitchen! (Source: Redfin)

The Vallonia (Source: Sears Houses in Ohio)

418 Ann St, West Chicago, Illinois

• Asking price: $325,000
• Sears house model: Barrington
• Year built: 1928

A beautiful Sears Barrington home (Source: Redfin)

Notice how Sears homes always have arched doorways (Source: Redfin)

The Barrington (Source: Sears Houses in Ohio)

327 Geneva Rd, Glen Ellyn, Illinois

• Asking price: $420,000
• Sears house model: Colchester
• Year built: 1926

A well-maintained Sears Colchester home (Source: Redfin)

Most parts of the house were kept, including doorways and stone fireplace (Source: Redfin)

The Colchester (Source: Sears Homes of Chicagoland)

How to market Sears kit homes today

Promoting Sears kit homes can be a unique opportunity for real estate agents! Contrary to popular real estate belief, property listings don’t sell themselves, so here are several strategies that real estate agents can employ to market Sears catalog homes effectively:

Frequently asked questions (FAQs)

Can you still buy houses from Sears?

How can you tell if your house is a Sears house?

In which states are Sears houses most prevalent?

Are Sears houses today still valuable?

How did Sears Catalog houses work?

Your take

Sears houses are timeless classics, adorned with unique design elements and cherished for their historical significance. Have you seen any Sears houses in your neighborhood? Trying to sell one? Or are you looking to buy one? Tell us about your Sears house stories in the comments!

Sources

¹Boston.com

² USA Today

The post Sears Catalog Homes – Overview, History, Present Day appeared first on The Close.

Real estate through the ages

1. Sears used to sell mail-order houses.

Think Amazon revolutionized purchase-and-ship shopping? Think again! In the early 20^th century, Sears, Roebuck & Co. let Americans order entire kit homes through Sears catalog homes — delivered straight to their doorsteps. Sears sold over 70,000 home kits before ending production in 1940. Today, these historic Sears homes are rare finds, often selling quickly, thanks to their unique charm and craftsmanship. Keep an eye out — you might spot one on the market!

2. Russia sold Alaska to the US for 2 cents per acre.

In 1867, Russia sold Alaska to the US for just $7.2 million — a mere two cents per acre, per the US Office of the Historian! At the time, many saw the land as a frozen wasteland, but it later proved to be a gold mine of natural resources like gold, oil, and timber. Talk about a bargain deal in real estate history!

Fun facts about famous homes and places

3. The iconic Hollywood sign was originally a real estate stunt.

The Hollywood Sign wasn’t always a symbol of fame and fortune — it started as a real estate ad! Originally reading “Hollywoodland,” the sign was built in 1923 to promote a new housing development. Over time, the last four letters were removed, and it evolved into the legendary icon of the entertainment industry we know today.

4. The largest residential home is in Mumbai, India.

Antilia, the largest residential home in the world, is located in Mumbai, India, per the Guinness World Records. Owned by Mukesh Ambani, the chairman of Reliance Industries, this 27-story building spans 400,000 square feet and is worth an astounding $2 billion. The house features luxury amenities such as three helipads, nine high-speed elevators, a 50-seat theater, a snow room, and a 168-car garage. It definitely fits the criteria for weird real estate listings!

5. A Canadian company owns the Mall of America.

The Mall of America is the largest mall in the US — it even has its own ZIP code! Owned by the Ghermezian family through their Canadian company, Triple Five Group, this megamall is part of their impressive real estate portfolio, including the West Edmonton Mall in Canada and the American Dream Mall in New Jersey. Originally from Iran, the Ghermezians have built some of the world’s most famous shopping destinations, proving their influence stretches far beyond North America!

Quirky real estate trends and superstitions

6. Corner properties are considered less desirable in some countries.

In some countries, corner properties aren’t always the most desirable. While they offer more visibility and extra sidewalk space, they also come with increased traffic noise, fewer neighbors, and even a higher risk of burglaries. Plus, some buyers find them too exposed to pedestrians, making privacy a concern. Would you consider buying a corner lot, or would you rather stay tucked away?

7. It’s bad luck to give a knife as a housewarming gift.

Gifting a knife for housewarming is considered bad luck in some cultures. According to superstitions, a knife symbolizes severing a relationship or cutting ties between the giver and the homeowner! But if you want to give a knife as a housewarming gift, include a penny with the knife. This way, the homeowner can return the penny to you as “payment” for the knife. So, technically, it’s not a gift! Crisis averted!

8. Architectural eagles symbolize freedom from mortgages.

There are many ways homeowners celebrate the full payment of their mortgage. One of the more popular (and deeply American) ways was to put a cast iron eagle on the outside of a home. The eagle represents strength and freedom, which align with financial independence.

Related: Emerging Real Estate Industry Trends

Eye-opening real estate prices and sales

9. The most expensive ZIP code in the US is 94027.

If you still don’t know this, the most expensive ZIP code is located in Atherton, California. According to data from Redfin, in February 2025, the median home price in Atherton was $12 million. Home to tech billionaires, celebrities, and Silicon Valley executives, Atherton’s exclusivity is maintained by large lots and strict zoning laws that limit housing density. This keeps property values sky-high and competition fierce!

10. A house sold on eBay.

In 2008, British adventurer Ian Usher took “starting fresh” to a whole new level — he put his entire life up for sale on eBay! This included his house, car, job, and even introductions to his friends in Perth, Australia. After a tough divorce, Usher decided to auction off everything he owned, with the winning bid coming in at $384,000 AUD ($305,000 USD at the time). Talk about a bold reset!

Related: Real Estate Agent Statistics, Insights & Trends

Real estate around the world

11. There is a toilet house in South Korea.

In South Korea, there’s a one-of-a-kind toilet-shaped house known as Haewoojae, or “Mr. Toilet House” . Originally the home of Sim Jae-Deok, a passionate advocate for better public restrooms, this quirky structure now serves as a museum dedicated to the history and evolution of toilets. Would you ever list a toilet-shaped property on the market?

12. A building in Vietnam is full of coffee shops.

Coffee lovers, take note! In Ho Chi Minh City, there’s a one-of-a-kind building called “The Cafe Apartment.” This nine-story structure is packed with unique coffee shops, each offering its own ambiance and specialty drinks. Over the years, the building has become a popular destination for locals and tourists, providing a variety of cafes where you can enjoy a drink while overlooking the bustling city. Perhaps the only factor influencing your choice of a coffee shop for the day is its interior design.

Related article: Interior Design Trends Ready to Take Over

13. Scottish homeowners paint their doors red to show they’re mortgage-free.

In Scotland, it’s said some homeowners celebrate paying off their mortgage in style — by painting their front door! This long-standing tradition is a proud symbol of financial freedom and a way to announce their big achievement to the world. After all, what’s more exciting than owning your home debt-free?

14. Japan demolishes houses after 30 years.

In Japan, homes are often demolished and rebuilt after about 30 years — a stark contrast to many countries where historic properties are prized. This practice is driven by many factors, including the necessity to meet evolving green building trends, earthquake safety standards, and a cultural preference for modernity. Would you tear down a home after just three decades?

Related article: Emerging Real Estate Industry Trends

15. Burj Khalifa’s elevator travels through 140 floors.

The Burj Khalifa isn’t just the tallest building in the world — it also has an elevator system that reaches incredible heights! One of its elevators travels through 140 floors, making it the third-fastest elevator globally. But that’s not all — the Burj Khalifa also holds records for having the most floors and the highest occupied floor of any building. Now, that’s what you call taking things to the next level!

16. Castles are for sale in the UK.

While homebuyers in the US are often drawn to the latest smart homes, those in the UK may find a different type of luxury appealing. If your client has millions to invest, tell them it’s possible to buy historic castles in Scotland and Ireland! These castles, often set in sprawling estates, offer luxurious living and a chance to own a piece of history. Forget smart locks — how about a moat?

FAQs

What are some interesting facts about being a real estate agent?

What are some fun facts about houses?

Why is it called real estate?

The final walkthrough

If you love some of these real estate fun facts, share them online (you can use our best real estate social media templates). They’ll be a sure hit for your audience. Do you have more interesting facts about real estate up your sleeve? We’d love to hear them. Let us know in the comments!

The post Real Estate Trivia: 16 Fun Facts You Must Know in 2025 appeared first on The Close.

The Close’s top picks for the best real estate company to work for

Brokerage	Commission Split	Best For	Brokerage Highlights
	30% salary + 70% bonuses per transaction	Agents relocating to a new market	Predictable income, benefits, and company-generated leads
	Visit Redfin
	Split varies (typically 70/30 to 80/20) with caps	Breaking into the luxury market	Cutting-edge technology, marketing tools, exclusive concierge services
	Visit Compass
	Varies - 95/5 or 80/20	Experienced, independent agents	High commission split, strong branding, global presence
	Visit RE/MAX
	80/20 split; $16,000 cap	Agent education	Cloud-based brokerage, revenue sharing, and stock options
	Visit eXp Realty
	85/15 split; $12,000 cap	AI-powered technology	Cloud-based brokerage, stock incentives, and a strong tech platform
	Visit Real
	Choose between $500 per transaction with a $5,000 cap or 80/20 split with a $15,000 cap	Building a team	Dual model, stock incentives, and strong branding support
	Visit Lpt Realty
	100% commission with a $465 per transaction fee (caps at $9,000) or 88/12 split (caps at $12,000, min $465 per sale)	Part-time agents	Agent-owned, stock awards, lower fees than most 100% models
	Visit Fathom Realty

1. Best real estate company for agents relocating to a new market: Redfin

Pros	Cons
Salary-based firm creates a stable income stream	Low salary and minimal transaction bonuses compared to independent agents
Access to medical and dental benefits package	Insufficient training for new agents
Company-generated lead source	Less flexibility than traditional agents
All expenses covered, unlike independent agents	No opportunities to learn the many aspects of running a real estate business
Done-for-you marketing

Why I chose Redfin

At Redfin, you don’t need an established sphere of influence. Redfin hands you leads, gives you a (modest but steady) base salary, and helps you get your footing in a new market. If you’re moving to a different city and don’t have a built-in client base, Redfin’s structure can be invaluable.

However, the leads provided by Redfin remain company property — you cannot take these leads with you if you decide to move to another brokerage. Still, once you’re settled and ready to take the next step, you can transition to another brokerage where you’ll have more control over your business and earning potential.

Redfin’s standout perks

• Salaried positions with benefits: Agents can get their feet wet without sacrificing paying their bills or going without medical insurance.
• Strong online presence and lead generation: Redfin is a recognized name and excels at generating leads for its agents.

What I think would improve Redfin

Agents give up a lot of flexibility at Redfin. If agents had more control over their schedules, the job might appeal to more people. Plus, company reviews show they earn less than independent contractors, even after expenses. Some might find better opportunities elsewhere with their real estate license.

2. Best real estate company for luxury agents: Compass

Pros	Cons
High-end, unified branding and marketing; much of it done for you	Relatively exclusive; the application process to become a Compass agent is difficult
Marketing and support tools offered to agents	No standard split or cap structure
Excellent reputation among high-net-worth homeowners	Rapid growth may lead to a lack of support, volatility, and instability
Technology is prioritized, especially tools like its Likely to Sell lead program	Higher desk fees and other costs compared with some brokerages
Attractive commission splits and financial incentives	Some markets may be more competitive due to high concentrations of Compass agents

Why I chose Compass

Compass has made a name for itself in the luxury real estate market, providing agents with the tools, support, and brand recognition needed to succeed in this competitive niche. By leveraging Compass’s cutting-edge technology, sophisticated branding and marketing strategies, and extensive network, agents can effectively navigate the unique challenges of luxury real estate.

Compass’s standout perks

• Excellent high-end branding: Agents will enter a fully recognized luxury name with stunning branding. 
• Fully integrated marketing platform: Technology drives the Compass company, providing agents with tools, including Likely to Sell, to generate and nurture leads and build a solid personal brand.

What I think would improve Compass

One way for Compass to become more friendly for agents is to reduce its desk fees and other costs for joining its ranks. I’m not going to lie; Compass is not inexpensive, which gives it an air of exclusivity. However, it also raises the barrier to entry.

3. Best real estate company for experienced, independent agents: RE/MAX

Pros	Cons
Strong brand recognition and global presence	Higher franchise fees and desk fees compared with some brokerages
Various training and support resources offered to agents	Inconsistent support and resources across different offices
Flexible fee structures and commission splits are available	Some markets are highly competitive and saturated with RE/MAX agents

Why I Chose RE/MAX

RE/MAX stands out as one of the longest-running and best real estate companies to work for. Its high and flexible commission splits allow you to keep more earnings. Plus, its powerful brand gives you marketing advantages in attracting new clients. With RE/MAX, their agents’ personal expertise is enhanced by its industry-leading branding that builds credibility from day one.

RE/MAX’s standout perks

• Comprehensive training programs: Agents can choose from an extensive selection of video or in-person training.
• Variety of franchise models and fee structures: RE/MAX follows the traditional franchise model, so each location offers its own fee and commission structure.

What I Think Would Improve RE/MAX

With a traditional franchise model like RE/MAX, you never know what you’ll get when you meet the brokers. More standardization might help attract agents to the brokerage. Also, more innovation, tech tools, and resources to help its agents stay competitive could improve its retention.

4. Best real estate company for agent education: eXp Realty

Pros	Cons
Agent-centric, cloud-based model with low overhead	Limited in-person support and mentoring
Massive library of on-demand training materials and virtual live training	No brick-and-mortar office locations
Transparent commission structure that’s advantageous to all agents	Focus on recruiting may have tarnished its reputation
Revenue sharing and stock options for agents	Relies heavily on technology, which may have a learning curve
Equity sharing incentives	Some agents may find its virtual environment less engaging

Why I chose eXp Realty

Over the past few years, eXp has stood out as the first large-scale cloud-based firm. It’s continued to innovate and stay competitive as one of the best real estate firms to work for. 

One area that really pops is eXp World, a virtual platform that includes classrooms, boardrooms, and meeting spaces. What’s even better is that agents can access all these educational resources from the comfort of their homes, without having to be near a physical office.

eXp Realty’s standout perks

• Cloud-based virtual brokerage: Agent-focused with virtual environments puts agents in the driver’s seat, giving them access to tools and resources on demand.
• Emphasis on agent support and training: There is a ton of available training, networking, and more in the virtual world, as well as in-person training.

What I think would improve eXp Realty

With such a massive focus on leading-edge technology, eXp could improve by spending more time educating agents in its onboarding process. For many agents, the tech alone is quite intimidating. By providing more localized support and resources, agents might have an easier time adjusting to the virtual environment.

5. Best real estate company for AI-powered technology: Real

Pros	Cons
Agent-centric, cloud-based model	No brick-and-mortar office locations
Tech-forward and innovative tools for agents	Limited in-person support and mentoring
Five-tier revenue share plan attractive for recruiting agents	Less brand recognition than other brokerages
Generous equity share opportunities
Transparent commission structure
Plenty of room for growth

Why I chose Real

Previously, Real was listed as an industry disruptor, but now it’s more of a serious player and is begging other brokerages to follow its lead. It is known for being a vast AI-tech innovator in the real estate space. Real has a 24/7 AI concierge, Leo, that automates document reviews, breaks down payouts, and generates creative assets.

Real’s standout perks

• Agent-centered 100% commission model: REAL is a cloud-based, 100% commission model that focuses on agents instead of the traditional brokerage model.
• Access to a wide range of technology tools: If you love all the latest tech in the real estate space, you’ll love the innovative feel of REAL Broker.

What I think would improve Real

As cool as all the real estate tech is, it’s intimidating to many agents. REAL could spend more time on comprehensive training and mentorship programs to help agents start their real estate business. For its more seasoned agents, offering additional incentives for high performance would help with retention in the long run.

6. Best brokerage for building a team: lpt Realty

Pros	Cons
Flexibility in how you split commissions	No brick-and-mortar office locations
Custom marketing materials included with every listing	Limited in-person support and mentoring
Technology included free of charge, including website and CRM	Lot less brand recognition than other firms
Individual office branding encouraged	Not available in as many markets yet
Seven-level revenue share	Reliance on tech can be intimidating for many agents

Why I chose lpt Realty

If you want to talk about disruptors, one of the newest companies in this category is lpt Realty. With its sleek custom marketing for every listing and the mortgage lender part of the company, it makes many agents’ lives smoother. 

If you’re building a team, lpt Realty has collaboration tools to help team leaders coordinate efforts, nurture growth, and drive collective success. It’s a tech-forward company changing how agents think about real estate brokerages.

lpt Realty’s standout perks

• Mortgage process automation: LPT Realty’s owner also owns a mortgage company and a title company, keeping things simple for agents and streamlining processes.
• AI-driven property insights: LPT Realty uses proprietary mobile-first technology to create data points to help agents target their marketing.

What I think would improve lpt Realty

The biggest struggle for LPT Realty right now is name recognition and national-level branding. But considering it started only in February 2022, its growth has been impressive. In three years since its inception, it has expanded to 25 states with nearly 12,000 agents.

7. Best real estate company for part-time agents: Fathom Realty

Pros	Cons
Low monthly fees and low transaction fees	Limited in-person support and resources
Cap at 15 transactions, not a dollar amount	Less brand recognition compared with larger brokerages
Stock options offered as part of compensation	Agents are responsible for generating their leads
Training provided for agents
Cloud-based brokerage offering flexibility

Why I chose Fathom Realty

Fathom Realty is smaller than many brokerages on this list, but it’s growing quickly. It focuses on innovation and leading-edge technology to help seasoned agents thrive independently, especially for agents who want to work part-time. With its low fees, Fathom offers a cost-effective solution that makes it easier for part-time agents to maximize their earnings.

Fathom Realty’s standout perks

• 100% commission model with low fees: Instead of the traditional commission split, Fathom offers 100% commission with a transaction fee, leaving more money in the agent’s pocket.
• Stock options for agents: Earn stock in the company as bonuses for sales and referrals.

What I think would improve Fathom Realty

Lead generation support is one area where Fathom Realty could step up its game. When you sign up with Fathom, you get some marketing basics like business cards and a few branded materials, but the heavy lifting for branding is all on you. If Fathom invested more in brand recognition and lead gen, it could help their agents grow their business faster.

Methodology: How I chose the best real estate companies to work for

When selecting the best real estate companies to work for, I assessed key elements essential for becoming a successful agent. My goal is to highlight real estate companies that offer the most advantageous commission structures, minimal fees, and opportunities for additional income through profit and revenue sharing.

After comparing and reviewing dozens of companies, I identified the best real estate firms to work for in several categories, providing the best overall package for agents, offering multiple financial benefits, cutting-edge tech tools, robust support systems, and hosting a nurturing work environment.

Here are some of the factors we looked into:

• Commission structure
  • Let’s face it: earnings matter. I dug into how much agents actually take home. I looked into commission splits, transaction fees, and revenue-sharing models to pinpoint which companies let you keep more of your hard-earned cash.
• Marketing and technology tools
  • I evaluated which brokerages are equipping their agents with top-notch CRMs, lead generation tools, and digital platforms that give them a competitive edge.
• Training, support, and professional development
  • This covers mentorship programs, hands-on coaching, and education resources that are available for agents after signing up.
• Agent rating
  • I read hundreds of company reviews to get a real sense of how agents feel about working at these companies.
• Agent growth
  • Lastly, I examined agent retention, career development opportunities, and growth trends to determine which companies help their agents thrive and scale their businesses.

Frequently Asked Questions (FAQs)

What real estate company pays the most?

Can I make $1,000,000 a year in real estate?

How do I make $100,000 in my first year in real estate?

Your take

Choosing a brokerage can feel overwhelming. So, take your time, research, and interview multiple options. Each has its culture, commission splits, tech stacks, and marketing tools. Find what aligns with your goals, but also ensure the culture feels right. You can always switch if your first choice isn’t the perfect fit.

Have you made a brokerage change in your career? How was it? What was most important to you when choosing your new brokerage? Let me know in the comments!

The post Best Real Estate Company to Work For in 2025 appeared first on The Close.

1. The biggest man cave — Gilbert, Arizona

An estate with a race track (Source: Zillow)

This house has a place for Go-Karts inside the massive garage (Source: Zillow).

Wow, I’ll probably never leave my house again if this is where I live. This man cave boasts a Go-Kart race track, shooting range, golf simulator, basketball gym, pool, and more. If you get this kind of listing, the perfect target market would be sports and recreation enthusiasts. Think NBA players, sports professionals, tech moguls, or even royals. Would you consider this Arizona property if you had an extra $20 million lying around?

2. The show must go on — New Berlin, Wisconsin

A totally normal single-family property … from the outside (Source: Realtor.com)

Use the built-in theater to host a virtual tour. (Source: Realtor.com)

An entertainment room with a stage, tables, and chairs for audiences (Source: Realtor.com)

At first glance, this place doesn’t look that weird. But you’ll never really know until you enter the house. Owned by a theater enthusiast, this home would appeal to producers and creatives in the entertainment industry. Inside, you’ll be greeted by rooms with quirky decor, a theater, a bar, and dens. It could be ideal for theater buffs and people who love entertaining, but you could also use virtual home staging to overlay these weird features and attract more buyers.

3. Straight out of a sci-fi film — Portland, Oregon

A gray post-modern house with a pool, glass windows, and stunning views of nature (Source: Realtor.com)

Is this the Marvel Avengers’ new base? (Source: Realtor.com)

A game room overlooking Portland’s skyline. I’m in. (Source: Realtor.com)

A modern wine cellar and tasting room (Source: Realtor.com)

With an almost $7 million listing price, this ultramodern Portland house looks straight out of a sci-fi film. It has stainless steel front doors, glass walls, stone floors, and imported Italian stone slabs. If you get a similar listing, this house’s selling point would be the 270-degree views of the city and river from its glass windows. Bring your wine glass for this tasting room as you celebrate the nice commission this will bring.

4. Live under a rock … literally — Palm Springs, California

Built in 1929, this home is now for rent at $8,300 per month. Above Araby Cove in Palm Springs, the property features handmade fireplace tools, handcrafted doors and windows, and a secret room behind a bookcase. Another unique thing about this home is that the original owner, Perle Martin Wheeler, has her name carved into a nook in the wall.

5. 99 bottles of beer on the wall — Tucson, Arizona

Who drank all the beer while building this house? (Source: Realtor.com)

What a view while preparing dinner (Source: Realtor.com)

Check out this artsy dining room. (Source: Realtor.com)

Whoa, there are a lot of extraordinary houses in Arizona. As of writing, this property in Tucson is already off the market. It has three bedrooms, three deep-rock fireplaces, a guest cottage, and an outdoor kitchen. According to the listing description, the bottles serve as insulation for this home, but I imagine they also allow sunlight to filter in.

6. Chris Mark Castle — Woodstock, Connecticut

Time to look for clients who would love to live like Disney princesses. (Source: Zillow)

It must be nice to wake up in a castle. (Source: Zillow)

OK, here’s a “normal” house in Connecticut. It actually looks very typical … if you’re royalty. The Chris Mark Castle boasts 18,777 square feet of living space, nine bedrooms, 10 baths, and 12 fireplaces (yup, 12). Luxury and high-end listings often take longer to sell since the pool of buyers is much smaller.

7. Wanted: Trick-or-treaters — Brumley, Missouri

A real-life haunted house. The stuff of homebuyers’ dreams; nightmares, that is. (Source: Zillow)

A house complete with its dead people. (Source: Zillow)

Built around 1890, the Haunted Castle House in Missouri has since been an icon at the Lake of Ozarks. There is a cemetery in the backyard. People visit the house for paranormal investigations, guided tours, and special events. If you get a haunted house listing, market it to historic preservationists, paranormal enthusiasts, filmmakers, and tourism professionals. Also, check with your state’s disclosure laws on what you must share with prospective buyers.

8. The Mardi Gras House — Mobile, Alabama

According to the listing, it’s referred to as the Mardi Gras House because of its vibrant hues and proximity to all things Mardi Gras. It features a grand foyer, five bedrooms, a wraparound porch, and two balconies. If you ever get this listing, mentioning that it was previously called the Petrinovich House Inn and built as a boarding house in the historic Church Street East neighborhood would be helpful, especially if someone wants to run it as an Airbnb.

9. Ready for takeoff — Justin, Texas

A parking lot for all of your clients’ planes. (Source: Realtor.com)

Who needs cars when the neighborhood has its own runway (Source: Realtor.com)

A massive garage with parked bikes and a space that can fit an aircraft (Source: Realtor.com)

OK, we don’t see houses with hangars and runways every day. So, I guess this isn’t normal. Do you have potential buyers who own airplanes? Or clients who are aviation enthusiasts? This single-family property in Texas features three bedrooms, quartz countertops, storm shelters, a fire pit, and a game room. Pilots or executives who own a plane are the perfect market for this type of property. The runway is privately owned for a public use airport.

10. Strike while the iron is hot — Alpine, New Jersey

Help your clients strike their way to homebuying victory with these dueling bowling alleys. This posh manor looks more fabulous than weird. Located in Alpine, NJ (which explains the $16.7 million sold price), the property features over 22,700 square feet of living space, a brick exterior, 25 rooms, a tennis court, a home theater, and two state-of-the-art bowling alleys.

11. The Origami House — Whistler, British Columbia

If you ever want to live in a house with panoramic views of nature and a likeness to origami folding, this one’s for you. Currently valued at $12 million, this home was designed by the architects of the Audain Art Museum in Whistler, Canada. I don’t know about you, but I get dizzy looking at it from this angle. The views and interior design make it worth it.

12. A hobbit house — Elverson, Pennsylvania

Tolkien fans, this looks like a house from The Lord of the Rings. (Source: Realtor.com)

Does Frodo live here? (Source: Compass)

This unique “hobbit” home sits on a four-acre lot in Elverson, Pennsylvania. It’s the lot that was for sale, but the buyer still gets to keep the house built into the grass. The home features a grass roof to save on heating and cooling costs, arched walls, and oversized windows.

13. Looks pretty normal from the outside — Palm Springs, California

Wait until you see the inside! (Source: Realtor.com)

You’ll never guess what the owner’s favorite color is. (Source: Realtor.com)

That’s a lot of … orange (Source: Realtor.com)

At first, this off-market property looks like any other house in Palm Springs. But wow, you never know what’s inside a home until you step in. Those shades of pink and orange are a little weird if you ask me. This house can be a movie set. What else is unique about this home is that it was the residence of a local legend, Jack Stephan, known as the Plumber to the Stars.

14. There’s a tree inside the property! — Ashland, Oregon

A work of art that costs $5.9 million (Source: Zillow)

It must’ve taken so much time to build this masterpiece. (Source: Zillow)

There’s a lot to love about this jaw-dropping home in Oregon. Every nook and cranny is a work of art. It has an outdoor entertainment space, pool, signature staircase, and rooms with magnificent views of the mountains. You’ll see tree branches and intricate wood carvings in some furniture, walls, and doors. This exotic and beautiful home is listed for $4.5 million and has been on Zillow for over three years.

15. A spaceship home — Somonauk, Illinois

This home will have your buyers saying, “Beam me up, Scotty.” (Source: Realtor.com)

This home sure looks like it can land anywhere. (Source: Realtor.com)

This off-market property, a one-of-a-kind dome-shaped house in Somonauk, Illinois, was on sale for $475,000. Not only does it look like it’s about to fly away, but it is settled on a 12-foot foundation that can rotate electronically or manually. If your buyers don’t like their view, they can change it. Other than its exterior, everything looks completely normal inside.

16. The Robert Bruno steel house — Ransom Canyon, Texas

This house is shaped like a pig, or a space-age creature. (Source: Zillow)

Now that’s a fashionable house. (Source: Vogue)

How do you feel about a unique twisty and bendy staircase? (Source: Zillow)

The famous Robert Bruno Steel House in Ransom Canyon, Texas, is still on the market for $1.5 million. The house features a gourmet kitchen, three bedrooms, a walk-out balcony, and walls made from recycled steel. It’s wonky, wild, and wonderful inside and used as a Vogue Magazine photoshoot backdrop.

Tips for Marketing Weird Houses

Promoting the most unusual homes can be fun. Here are some strategies to effectively market the weirdest houses.

• Stage the house creatively: Enhance the overall vibe of the property by using furniture and decor that match each space. You can also use virtual home staging software to overlay outdated or funky furniture and decor.
• Highlight the property’s unique features: When posting listings of weird houses on listing sites, emphasize the properties’ interesting features, out-of-the-ordinary architecture, and unconventional design and layout. Write a realistic description of what it’s like to live on the property.
• Host an open house: Organize open houses to showcase the property. Invite influencers and vloggers specializing in real estate or architecture to promote these houses in unusual places.
• Network; target niche audiences: Identify people interested in funny and strange houses. This could be artists, collectors, or even celebrities looking for a unique abode.
• Social media marketing: Use social media sites such as Instagram, Facebook, Pinterest, and TikTok to showcase houses in weird places. Create engaging reels, post photos, and add relevant real estate hashtags to reach a wider audience.

If you’re looking for more exposure for your weird house listings, Zillow can help. Its massive audience and detailed listing features make it an excellent platform to showcase interesting houses to the right buyers.

FAQs: Weird Real Estate Listings

Where are the most unique houses in the US?

What credit score is needed to buy a house?

What does "stigmatized" mean in real estate?

Your take

When it comes to a property’s design and architecture, everything is subjective. Remember — there’s always a story behind each home’s eccentric layout and quirky rooms. 

Have you stumbled upon any weird real estate listings recently? Share your discovery in the comments.

The post 16 Weird Real Estate Listings You Won’t Believe appeared first on The Close.

What percent of real estate agents fail

Inman reports that 71% of real estate agents didn’t close a single transaction last year.¹ However, this doesn’t necessarily mean all of them failed. Some may have been part-time agents for most of 2024, taking a break or focusing on other aspects of real estate, such as teaching continuing education courses, property management, or investing.

So, how many real estate agents fail? The truth is, there’s no single, definitive source tracking agent attrition across the industry. Many blogs cite statistics like 75% of agents failing in their first year and 87% within five years, but there is no verified data to back these numbers up.

Measuring “failure” is tricky — some agents leave their brokerage but stay licensed, while others exit real estate entirely. What we do know is that many new agents struggle to find traction, and without the proper support, training, and financial planning, it’s easy to burn out within the first few years. 

Why do real estate agents fail?

Many agents struggle to find long-term success, and understanding common pitfalls can help you avoid them.

Reason 1: Some agents have the wrong mindset

Owning a real estate business is a challenge that comes with stress. One month, you’re closing deals left and right, and the next, you’re wondering about your next client or paycheck. It’s easy to get discouraged when leads ghost you or deals fall through. Remember that you’ll fail at some point before you become a successful real estate agent. You will have to hear many no’s to listen to a yes.

So, how do you stay motivated? I won’t say it’s easy, but having the right mindset is the answer. Learn from agents who’ve made it and understand that you won’t always have a steady paycheck as an independent contractor — but you always need to be closing. Success isn’t about avoiding failure; it’s about pushing through it.

Reason 2: Some agents don’t have a financial plan

Money, or lack of it, is another main reason why real estate agents fail. Agents often make the mistake of hearing how much commission other agents make and think they’re raking it in (yup, we’re looking at real estate reality television shows!). But they overlook other essential expenses, such as brokerage splits, taxes, courses, marketing, and lead generation. Staying afloat can be challenging without a solid financial plan, especially on a tight budget.

To stay on track, stick to a financial plan from day one. Ideally, you’d set aside at least six months of living expenses as an emergency fund. However, that’s not always realistic for new agents who are still finding their footing. Many start by joining a team, working as an assistant, or opting for a brokerage that offers a salary — to gain experience while maintaining some financial stability.

No matter your path, aim to live on only 50% of your income while saving and reinvesting the 20% to 30%, even during slow months. This way, you’re not just building a business for today but securing financial stability for years.

Reason 3: Agents have a ‘get rich quick’ attitude

Many agents make the mistake of getting into real estate for a quick buck or focusing on closing as many deals as possible. This will hinder building long-lasting relationships, and you won’t have a solid career foundation. 

Since NAR’s real estate statistics stated that 88% of homebuyers would use their agent again², repeat business and referrals are enormous opportunities. If you’re constantly chasing the next deal without nurturing past clients, you’re leaving money on the table.

The best way to avoid this mistake is to invest in a good client relationship management (CRM) system early in your career to build relationships. Add every lead to your CRM and nurture them with check-in calls, text messages, and email newsletters. Real estate is a relationship business; it takes time — there’s no shortcut to success.

Reason 4: Some agents lack essential skills

While real estate education courses teach you about industry laws and regulations, they don’t teach all the ins and outs of a real estate transaction. Since most states require only 60 to 180 hours of coursework, it’s easy to get a license without much barrier to entry. New agents make the mistake of passing their exams and not learning or practicing essential real estate skills, such as adaptability, negotiation, and problem-solving.

Sharpening your skills takes effort beyond passing the exam. Consider what clients value in an agent. For starters, 94% of homebuyers want their agent to know the purchase process and 92% value strong market knowledge.³ The more you refine your skills, the more confident and effective you’ll be in every transaction. Continuing education courses can give you an edge and help you better serve your clients.

Reason 5: Some agents aren’t good at following up

Why do most real estate agents fail? Simple — they don’t follow up. Many agents give up after the first or second attempt, assuming a lead isn’t interested. But here’s the thing: most buyers and sellers aren’t ready to commit immediately. Real estate is all about timing. If you’re not consistently staying in touch, another agent will be there when your leads are ready to decide.

Following up isn’t about being pushy but building a relationship. Genuinely care about people and how they are doing. A quick check-in, a market update, or a friendly “How’s your home search going?” keeps you top of mind. Don’t just talk about business every time you follow up.

Reason 6: They quit when it gets tough

Wanna know why real estate agents fail? Because some don’t buckle up and get through the difficult seasons. Real estate isn’t always smooth sailing — every agent experiences low seasons, tough clients, and deals falling apart. The real estate agent success rate is low because agents don’t commit to the business’s ups and downs, treating it like a temporary gig rather than a long-term career.

The key to lasting in this industry is knowing your why. If your only motivation is a paycheck, it’ll be easy to walk away when things get complicated. Successful agents stay focused on their bigger purpose — helping clients or building financial freedom. Lean on a strong support system and remind yourself daily why you started in the first place.

Reason 7: The wrong brokerage can hold agents back

Picking the wrong brokerage, especially as a new agent, can make or break your success. Some offer little to no training, leaving you to figure things out alone. Your brokerage firm should be more than just a place to hang your license; it should set you up for long-term success.

So, how do you choose a brokerage? Before signing with a brokerage, find out what training and coaching resources they offer. It’s much harder to realize later that you’re stuck somewhere that isn’t helping you grow. If your team doesn’t offer coaching and give you tools to succeed, invest in one yourself, as long as it fits within your budget.

Is real estate hard: Challenges real estate agents face

Whether you’re still considering a real estate career or already licensed, it’s essential to understand the hurdles many agents face.

• Struggling to generate consistent leads: New agents often underestimate the effort required to generate leads, leading to inconsistent income and frustration.
• Handling rejections and difficult clients: Rejection is inevitable, but how you handle it makes all the difference.
• Managing long work hours and work-life balance: A flexible schedule can blur the line between personal and professional time. Without proper time management, you may find yourself overwhelmed.
• Keeping up with the latest technology: There’s always a new platform that can make an agent’s life easier. While the learning curve might be steep, staying on top of the latest tools and trends helps you remain competitive.
• Unsteady income and financial pressure: Having a commission-based business means income can be unpredictable.

Winning strategies for real estate agents

I know, I know. You’ve already seen countless strategies from many real estate books and articles. But here are some things we’ll keep reiterating because they actually work:

• Surround yourself with the right people. This might sound cliché, but real estate is all about networking — not just with clients, but with the right peers. Find a mentor who’s been through it all, attend all real estate conferences and networking events (as long as they’re within your budget), and choose a team to support your growth.
• Invest in relevant agent training and stay coachable. With the internet at your fingertips, there’s no shortage of free resources to level up your skills. Listen to real estate podcasts, dive into audiobooks, and read industry blogs for the latest trends. Even lifestyle blogs can help you master home staging and interior design.
• Master financial planning. Commission checks can be inconsistent, especially when starting, so don’t just wing it when it comes to money. Set aside savings and emergency funds, reinvest your earnings, and plan for taxes early on. Real estate is a long-term business, and those with healthy financial habits remain successful even during slow months.
• Double down on learning new tech tools. In this digital age, the agents who thrive embrace innovation. Spend time learning new real estate software and platforms, automate what you can, and use tech to boost productivity.
• Increase your online presence. We’re already seeing this now — buyers and sellers search for agents online before picking up the phone. If you don’t have a strong digital presence, you’re missing out on leads big time. Stay active on social media, update your real estate agent bio, collaborate with influencers and other brokers, and ensure potential clients can easily contact you.
• Be realistic about the difficulties of the industry. Let’s be honest — real estate is a competitive industry. With so many agents in the market, you have to outstrategize the competition. Successful agents go in with their eyes wide open and are committed to constant learning.

Frequently Asked Questions (FAQs)

Is being a real estate agent hard?

What do most realtors struggle with?

Is there a future for real estate agents?

Your take

At The Close, we’re here to help you at every step of your career. It doesn’t matter what percent of real estate agents fail — what matters is what you do to avoid becoming part of that statistic. Remember, real estate success comes from consistency, adaptability, and the willingness to keep learning.

Do you practice any of these winning real estate agent tips? Do you know of any other reasons why real estate agents fail? Share your experience in the comments!

Sources

¹Inman

²National Association of Realtors

³NAR Homebuyers and Sellers Generational Trends

The post Why Real Estate Agents Fail and 7 Reasons Behind It appeared first on The Close.

1. Use Eye-catching, High-definition Images to Grab Attention

Let’s chat about branding vibes from Ryan Serhant, the luxury broker and “Million Dollar Listing” star, who is absolutely killing it in NYC real estate. This guy is everywhere! His branding is spot-on, totally synonymous with high-end living. Just check out that pic of him lounging in a fancy marble bathtub with an astonishing view—wow!

Can you capture your brand in just one image? It’s a tough challenge, but Ryan nails it. Just make sure your images are high-definition. Facebook loves a good cover image, so avoid anything that looks grainy. Stick with a PNG file for text or logos, and keep it in a 16:9 aspect ratio—at least 400 pixels wide by 150 pixels tall.

2. Target Your Niche Audience With a Specific Property Type

Michele Bellisari is rocking her colorful real estate Facebook posts that jibe with the South Florida lifestyle in Boca Raton. Her Facebook cover photo is bursting with bright South Florida colors, the beach, the sun, and all the fun real estate vibes she’s serving up. When it comes to your Facebook cover image, it should reflect who you are and connect with your audience. But hey, if one image just doesn’t cut it, feel free to mash up a bunch of pics together, just like Michele has done. Create real estate cover photos for Facebook like this in Canva without breaking a sweat.

3. Include Your Business Tagline in Your Image

Ingrid Lawson has a fun tagline: “Your DFW Home Girl!” How cute is that? (Dallas/Forth Worth for those outside the Texas area) She’s all about helping folks find their dream homes in the Dallas metroplex, which keeps her busy. But you can tell she’s loving it. In one picture, you’ll see just how genuine and warm she is; her sense of style is on point. And I can’t help but mention her outfit—it totally matches her tagline. Who wouldn’t want to team up with someone as awesome as Ingrid?

4. Stand Out With Your Brand Colors

Sue “Pinky” Benson is all-in when it comes to her color palette. Thanks to those fab shades of pink, you can spot her epic page on Facebook and Instagram from a mile away. She even rocks pink in her hair—how cool is that? She’s 100% dedicated to her brand, no doubt about it. Hailing from sunny Naples, Florida, Pinky shares all the juicy deets about her incredible community on her socials. It’s impossible not to feel her lively personality with the iconic pink flamingos that represent her home state—totally the look she was going for.

5. Include a Strong Call to Include in Your Image

Not all Facebook covers for real estate include a call to action (CTA), but if you can pull it off, you should! There’s a CTA button just below the image, so toss a CTA right into the image for extra oomph. Mark Spain leans into it big time. His entire Facebook cover is one massive shoutout to take action, featuring a fun cutout of himself. And since he’s already rockin’ the cover image with his headshot, he adds his logo as the profile pic. I’m all about this cover image’s simplicity and clear-cut direction. It’s a straightforward message that stands out and catches your eye.

6. Let People See Your Personality With Your Headshot

Jen Hannigan loves to connect with others. You can see this on her Facebook page, where she proudly shares that she’s a “USAF Veteran.” Her cover photo features some fun snaps of her just being herself, including a couple of headshots—laid-back in a chaise lounge. With her friendly smile and approachable vibe, Jen radiates confidence and openness. She’s sending a clear message: she’s here to help you find your next property. If your smile is your logo and your personality is your business card, show them off in your Facebook cover image.

7. Show Off Your Team

Elham Ghaderian gets how crucial it is to show prospects who they’ll be working with. She put together this fab Facebook cover image featuring the whole crew. Putting their smiling faces front and center, Elham knows she’s building that trust factor and pulling in potential clients to her brokerage. Whether you’re rollin’ with a big squad or just a couple of folks, including everyone in the cover image puts a face to the fam. People connect with people, not just businesses.

8. Showcase Your Listings

If you want to up your real estate game, consider slapping some of your best listing photos as your Facebook cover image. Just get the thumbs up from your photographer and sellers first. Then, pick out some absolutely stunning pics—like what the Van Buren Real Estate Group does. It’s a great way to show off your style and catch some eyes.

Next Steps to Level Up Your Real Estate Facebook Cover Photos

Regarding your real estate Facebook cover image, your branding matters just as much as your Facebook realtor page. Like the rest of your social media marketing, the cover image can either make you look like a pro or hurt your brand and stall your business growth. It’s vital to always showcase your best work to keep your image sharp. Check out these tips to upgrade your real estate Facebook cover photos:

• Choose high-quality images: Use professional photos highlighting properties, your team, or your branding.
• Incorporate branding elements: Add your logo, brand colors, and fonts for a cohesive look.
• Showcase your niche: Feature specific types of properties or neighborhoods you specialize in to attract your target audience.
• Use text wisely: Include a catchy tagline or contact information, but keep it minimal to avoid clutter.
• Update seasonally: Refresh your cover photo regularly to reflect seasonal themes or current listings.
• Highlight client testimonials: Include brief quotes from satisfied clients to build trust and credibility.
• Add a call to action: Encourage viewers to visit your website or contact you for more information.
• Ensure mobile optimization: Check how your cover photo appears on mobile devices, as many users access Facebook via smartphones.
• Utilize proper dimensions: Follow Facebook’s guidelines for cover photo sizes to ensure clear and crisp images.
• Engage with video: Consider using a video cover photo to catch the attention of Facebook leads and showcase virtual tours or quick market updates.
• Monitor engagement: Track likes and comments to gauge the effectiveness of your cover photo and make adjustments as needed.

Once you have those Facebook leads, check out Top Producer to manage your transactions. It integrates with the MLS and gives you a neat visual timeline for each deal, making it easy to figure out what’s next and keep track of your earnings. With Social Connect, Top Producer’s social media ad tool, you can snag 30 monthly exclusive leads. Pick your target area, and you’re all set—no need to stress about creating content or digging into analytics.

FAQs

Should you watermark real estate photos?

What apps do realtors use for pictures?

Can you use photos from a previous listing?

Your Take

An excellent Facebook cover photo is key for real estate professionals to make a strong impression online. Take inspiration from the examples above to create a visually appealing image highlighting your brand and attracting potential clients. Make it a vital part of your marketing strategy to stand out.

Do you have any additional suggestions that I didn’t mention? Do you do something different that is generating business? I would love to hear about it. Share your secrets with me in the comments.

The post 8 Real Estate Facebook Cover Photo Examples That Inspire appeared first on The Close.

Pros Multiple membership options 14-day free trial and free consult for PRO membership Option to cancel anytime Mobile-friendly	Cons Significant jump in price from basic to Plus PRO pricing not available without a consult Course not sold outside of membership 1:1 support only available in PRO membership

My Verdict on Sell It & Why You Should Trust It 

As a real estate agent, I understand firsthand how expensive it can be to invest in a coaching program and learn how to scale your business. So, when considering a program, it’s important to evaluate all your options before deciding. While the industry offers many coaching choices, affordability is often a key factor, especially for new agents. The Sell It membership program provides various tiers, making it an attainable option for agents at any stage of their careers.

Receiving the tools and resources necessary to grow your business is essential when investing in a real estate coaching program. That said, it’s up to you to put in the work and apply what you learn to achieve your desired results. The Sell It membership offers a blend of individual and group activities, providing an excellent combination for testing your knowledge and collaborating with others to refine your approach as needed.

This program is a great investment for agents based on the resources available, such as guides, templates, interactive workshops, community engagement, and various membership options. Since the memberships can be expensive, I see this as a stepping-stone program, especially for those who are not yet top-producing agents. It would be wise to start with the basic membership, then upgrade to Plus as you begin to earn more. When you’re ready, move on to PRO and keep elevating your business to the next level.

Sell It Alternatives

Just like there are different brokerages for everyone, there is a different coaching program for everyone as well. It’s important to find the right fit so that you get the most out of what you’re paying for. If you don’t see specific resources and support that you need with the Sell It memberships, try one of these alternatives.

Key Features of Sell It 

The Sell It membership has a range of features that vary as you move up in tiers. However, all membership tiers include learning, coaching, and networking opportunities, as well as a library where you can access additional guides, templates, and courses. Let’s take a look at some of the key features you get when you become a Sell It member. 

Sell It Core Course

Ryan Serhant’s course is offered across all membership tiers, and if the course is the only thing you’re signing up for, the base membership tier may work perfectly for you. The course focuses on proven sales methods, which will help you unlock your next level of income. There are 22 video modules, four and a half hours of content, and additional content continuing to be added. The curriculum includes: 

• Prospecting techniques 
• Relationship building 
• Leading your prospects 
• A well-executed demo 
• Negotiation and closing 
• Follow-up for lead generation 

Live Workshops & Recordings

Every membership tier comes with live workshops that occur multiple times a week. You’ll get to hear from top experts and thought leaders who share tactical strategies to get you selling more. These workshops remain in the library as a recording if you happen to miss the live, and there are already over 100 recorded workshops at your disposal as soon as you sign up. 

When on the website, I noticed a pop-up offering “emergency training” regarding the NAR settlement. This training is also offered to non-members for a one-time fee. In my opinion, this shows that Sell It strives to provide timely and relevant training and support to keep you educated and on top of your game. 

Networking With Peers

As we all know, having a strong, supportive network is key in real estate. Whether it’s talking about business strategy or just venting about a deal gone wrong, we all need like-minded professionals to lean on, and you get 24/7 access to the Sell It digital community when you’re a member. This is a great way to hone your skills, ask questions, share knowledge, and discover new ways to grow your business. 

In addition, connecting with agents all across the world helps to build your referral network and potentially bring in leads. To date, the Sell It community members have completed over $250,000,000 in referrals.

Digital Library & Knowledge Base

Access to a digital library is available to every member. You’ll be able to use templates, step-by-step guides, and how-to explainers to help you implement every step of the Sell It Sales System. Get your business strategy in order by creating a custom plan specific to your business goals using the mini-courses and resources available in the library. 

In addition, through the digital library, you’ll receive two new courses each month. Some example topics include: 

• Strategic prospecting mastery
• Mastering advanced negotiation techniques
• Personalization in the age of AI
• Digital sales accelerator 

Coaching

Let’s face it: a real estate coach can significantly impact how you manage your day-to-day business. The coaching support offered through Sell It varies depending on the tier you choose, ranging from group sessions to one-on-one coaching. It would be beneficial for the base membership tier to include more direct coaching support or even provide an option to pay separately for one-on-one sessions. Often, those who cannot yet afford the higher tiers would benefit the most from direct coaching.

Coaching options in Plus and PRO include: 

• Small group coaching 
• 1:1 coaching sessions
• Monthly live training sessions with Ryan Serhant 

Sell It Pricing

Pricing varies based on the membership you choose. Each option gives you different levels of personal support for your business, but all come packed with features designed to support you. If you pay annually, you can benefit from a discount, although you do have the option to pay monthly.

FAQs

How much money do Serhant agents make?

What channel is Sell It Like Serhant on?

Who are the top real estate agents in the US?

The Bottom Line: Is Sell It Worth Your Money? 

If your brokerage doesn’t have consistent training or you’re craving a bit more support, the Sell It membership is packed with resources for agents and even has ready-made templates and guides. It’d be great to see more direct coaching included in the basic membership, but the best part is you can pick the tier that fits you best, no matter where you’re at in your career. So, if you want to sell like Serhant, one of these memberships might just give you the start you need.

The post ‘Sell It’ Serhant Course Review: Pricing, Features, Pros & Cons appeared first on The Close.

I showcase ten polished realtor outfits that help make a lasting impression, regardless of occasion or weather. From real estate agent attire that exudes elegance for luxury listings to more casual yet professional options, if you have property tours on a horse farm, these outfits are designed to keep you looking sharp while ensuring comfort throughout your busy day.

How to Choose the Right Realtor Outfit

Let’s be real—not every day in real estate looks the same, so why should your wardrobe? Choosing the right real estate attire depends on a few key factors, and it’s all about balance. You want to look polished but feel comfortable and confident, especially when you’re on your feet for hours or showing homes in all kinds of weather.

Here are a few things to consider when picking your real estate wear for the day:

• Know your audience: Are you working with first-time homebuyers who might feel more comfortable in a laid-back setting, or are you meeting high-end clients where elegance is key? Tailor your look to the vibe of your client. Think business casual for a younger crowd and a more classic look for luxury listings.
• Consider the setting: An open house in a trendy downtown loft? A chic, modern outfit will fit right in. Showing properties in a suburban neighborhood? A more relaxed, approachable look might be best. Your outfit should match the environment you’re working in.
• Factor in the weather: Nobody wants to show homes in a heavy suit on a scorching summer day. Light fabrics and layering are your best friends for adapting to unpredictable temperatures. Think stylish layers like blazers or coats that keep you looking sharp in colder months.
• Stay true to your style: While professionalism is vital, don’t be afraid to bring a bit of your personal style into the mix. Whether it’s a pop of color, a statement accessory, or a signature look, it’s a great way to make your outfits memorable and help clients connect with who you really are.

Outfit #1: The Classic Business Suit

• Best for: Luxury listings, formal client meetings, presentations, or even realtor headshots
• Cost: $50 to $150

A well-tailored business suit is a timeless choice that screams professionalism and confidence. Whether showing multi-million-dollar properties or meeting high-end clients, a classic suit says you mean business. Pair it with a crisp white shirt and leather shoes or pumps for that extra polished look. You’ll never go wrong with a strong first impression in a suit.

Outfit #2: Business Casual

• Best for: Open houses, informal meetings, or day-to-day tasks
• Cost: $50 to $100

When hosting an open house, you want to strike the perfect balance between approachable and professional real estate attire. Think tailored trousers or a pencil skirt paired with a smart blouse or blazer. It’s comfortable enough to get you through a busy day but sharp enough to leave a lasting impression on potential buyers.

Outfit #3: Effortlessly Stylish

• Best for: Showing homes, outdoor property tours, or casual client outings
• Cost: $50 to $100

Stylish casual outfits are the ultimate go-to for days when you’re on the move—think fitted chinos or dark jeans with a button-down shirt or a neat top. Comfortable, yet polished enough to let clients know you’re serious about your business. Add a pair of sleek flats or loafers to your realtor outfit, and you’re ready to conquer those property tours in style.

Outfit #4: Monochrome Power Dressing

• Best for: Listing appointments, virtual meetings, or high-stakes negotiations
• Cost: $25 to $75

A monochrome look, whether it’s all-black, navy, or a neutral tone, gives off an air of sophistication and authority. It’s simple, sleek, and professional—perfect for those moments when you need to command the room or the Zoom call. Add a statement accessory like a bold necklace or watch to give the outfit some flair without taking away from its elegance.

Men can capture this look with a well-tailored monochrome dress shirt and pants in classic shades like black, navy, or gray. Pairing a matching shirt and tie in the same color family creates a sleek, unified appearance that exudes confidence and sophistication. A monochrome outfit keeps things simple yet stylish, allowing you to focus on the business at hand. Add a blazer, polished shoes, and a minimalist watch to complete the look, showing clients you’re professional and ready for any challenge.

Outfit #5: The Tailored Dress or Suit

• Best for: Client meetings, closing appointments, or hosting events
• Cost: $50 to $150

A well-tailored dress is a staple for female realtors. It’s versatile enough to work in a formal or casual setting and provides an elegant yet professional appearance. Choose a knee-length dress in a solid color for maximum impact. Pair it with simple heels or flats, and you’re all set for those client meetings or celebratory closing events.

For the men, a tailored blazer with dress pants is the male equivalent of the tailored dress. Pick out a well-fitted blazer in a neutral or classic color like navy or charcoal, paired with crisp dress pants and polished shoes. This realtor outfit strikes the perfect balance between professional and stylish. Females can also opt for the tailored suit as well!

Outfit #6: Seasonal Layering for Comfort

• Best for: Property showings in changing weather, all-day events, or outdoor meetings
• Cost: $25 to $75

When temperatures fluctuate, layering is essential! Wear a lightweight trench coat or a cardigan over your outfit. This allows for easy adaptability throughout the day and adds dimension to your look, showing clients you’re always prepared—no matter the weather.

Outfit #7: The Statement Blazer

• Best for: Virtual meetings, listing presentations, job interviews, or anytime you need a quick confidence boost
• Cost: $50 to $100

Not all realtor clothes have to be over the top. A statement blazer can elevate any basic outfit and take it to the next level of professionalism. Dress it up or dress it down to create the perfect look for virtual meetings, where your top half does all the talking, or for presentations when you need to look put-together. Look for a bold color or patterned blazer to make sure you stand out without going overboard.

Outfit #8: Weekend Casual

• Best for: Weekend property tours, casual client meet-ups, or relaxed showings
• Cost: $50 to $150

For those more laid-back days, embrace a more casual but still professional look. A pair of clean, dark jeans paired with a stylish top or sweater and comfortable shoes will get you through a day of showing homes while keeping things relaxed. Pair your outfit with a chic handbag and a trendy pair of sunglasses to add the perfect touch. Just remember, even casual can look sharp!

Outfit #9: Neutral Tones for a Minimalist Look

• Best for: Professional headshots, industry conferences, or client meet-and-greets
• Cost: $25 to $75

Wearing neutral tones creates a clean, sophisticated, modern look. Think beige, white, gray, or soft earth tones. This is especially great for headshots or industry events where you want to come across as professional and approachable without being distracting. Pair with sleek, understated accessories for that polished, minimalist vibe.

Men can achieve the neutral look with light or beige trousers paired with a crisp white or light shirt or a beige collared sweater. Add a complementary blazer for a polished, versatile outfit that works for meetings or showings. Finish with brown leather shoes and a matching belt for a clean, professional appearance.

Outfit #10: Personalized Accessories to Elevate Your Look

• Best for: Every day, anytime you want to add personality to your outfit
• Cost: $10 to $50

Never underestimate the power of great accessories! Whether it’s a statement watch, a stylish laptop bag, or unique jewelry, these little touches can elevate even the simplest outfit. Just make sure your accessories complement your look, not overpower it. Subtle details can show clients you pay attention to every little thing—just like you’ll do with their property needs.

Tips to Maintain Professionalism With All Outfit Choices

No matter how stylish your outfit is, maintaining professionalism is key. Your clients are looking to you as a trusted guide through one of their most significant financial decisions, so how you present yourself speaks volumes. While you should embrace your personal style, it’s important to strike the right balance between looking sharp and staying appropriate for the occasion or the type of client you are working with at the time.

Here are a few simple tips to ensure that professionalism is always a top priority—regardless of your chosen outfit.

By keeping these simple dos and don’ts in mind, you can ensure that as a successful real estate agent, you always look polished and ready to make a great first impression—no matter what the day throws your way.

FAQs

What clothes are best for a realtor?

What should female realtors wear?

What is the dress code for a real estate agent?

How to dress as a luxury real estate agent?

Bringing It All Together

Looking professional isn’t just about wearing nice clothes—it’s about presenting yourself as the confident, polished, and approachable real estate agent your clients can trust. Whether you’re dressing for a high-stakes meeting, a casual home tour, or a virtual call, choose outfits that make you feel comfortable and ready to tackle anything. Curate a wardrobe with these realtor outfits in mind, and you’ll always be prepared to make a great first impression, no matter what the day brings. 

We’d love to hear some of your go-to staples for your closet. Share them with us in the comments!

The post 10 Realtor Outfits to Make a Great First Impression appeared first on The Close.

1. Communication

From the first hello at your open house to the final handshake after closing a deal, an agent’s success largely depends on mastering the art of communication. We all know it: every client is unique, each with specific preferences and needs. That said, always be concise, ask thoughtful questions, and show genuine curiosity. Building your network and client relationships feels natural when you’re an expert at communicating.

To improve your communication skills as a real estate agent, practice the following:

• Write down your thoughts: Journal or simply use your Notes mobile app. This tip will allow you to organize your thoughts and say only relevant things.
• Listen actively: Always pay attention, know when to give feedback, and respond appropriately when communicating with your clients or fellow agents.
• Be aware of nonverbal cues: Make eye contact when you’re talking, smile, and use hand gestures. This connection will help clients and colleagues sense your confidence.

2. Negotiation

Negotiation is one of the most essential skill requirements for real estate agent. Buyers and sellers want the best possible deal, so agents should always prepare to negotiate. To excel in this area, agents must understand their client’s goals and needs so they can effectively communicate during negotiations.

 The best way to build your negotiation skills is through experience. If this is a weak spot in your skillset, try role-playing scenarios with a mentor or fellow agent, attend workshops, and continuously educate yourself through real estate business books. Doing all these will make you more confident as an agent, enhancing your negotiation abilities.

If you want to be an expert negotiator, take a Certified Negotiation Expert (CNE) course from Colibri’s Real Estate Negotiation Institute (RENI). The course covers proven persuasion approaches, techniques on how clients will choose you over other agents, lead generation and conversion strategies, handling various negotiation styles, and more. The course will improve your negotiation game whether you’re a new or seasoned agent.

3. Problem Solving

If you’ve ever been in a tight spot trying to meet a client’s special requests, don’t worry. That’s just a typical day in the life of an agent. Whether meeting a strict deadline to find a house or searching for one with a particular list of features, these challenges are part of the job. The key is to showcase your problem-solving skills while adapting to the current situation. You’ll close the deal and ensure client satisfaction by facing these obstacles head-on. Remember, it’s all about turning challenges into opportunities.

Here are some ways to build your problem-solving skills:

• Never stop learning: Attend real estate conferences or webinars that tackle the latest industry trends and solutions that can help you navigate difficult situations with clients.
• Brainstorm your strategies and solutions: Consider multiple solutions for every problem or situation. These can include an alternative financing option, negotiation technique, or marketing strategy.
• Build your network of professionals: Agents should have their trusted real estate attorneys, mortgage brokers, builders, electricians, plumbers, and other real estate professionals on speed dial in case something goes wrong. These experts can help you solve complex issues and maintain your deal with a client.

4. Local Community Knowledge

Local community knowledge is one of the most essential skills a real estate agent needs because potential clients hire local experts. To thrive in your community, you should know your area inside and out. This knowledge deep dive means knowing local establishments, town amenities, and market conditions in specific neighborhoods. 

Want some plus points? Remember these valuable tips:

• Stay up-to-date on your state and area’s local news: Watch for community events and read local news. Stay in the loop on zoning laws and other new developments.
• Volunteer at local events: The more you show up, the more people know your face and business.
• Know the best hot spots: Where do locals usually eat during a big celebration? Where’s the best burger joint? Be the guidebook of potential clients who will soon be living in the same area as you.

5. Time Management

Juggling meetings, open houses, showings, family time, and leisure can feel overwhelming. However, mastering time management is necessary for the long haul to thrive in this career. After all, no client wants to feel at the bottom of an agent’s to-do list. Plan your engagements thoughtfully to ensure your clients, colleagues, and family get the service and attention they deserve. Some helpful time management tips for agents include:

• Using Google Calendar or your trusty leather planner for scheduling tasks and events
• Using real estate software to automate repetitive tasks
• Becoming part of a team and delegating tasks
• Including professional and personal tasks in your daily schedule

Stay on top of your busy schedule with this classic leather planner. Maintain balance and productivity by mapping out your open houses, property showings, office meetings, and personal life events using the planner’s weekly and hourly schedule layout.

6. Technology

Isn’t it unbelievable how there always seems to be a new real estate app that makes agents’ lives easier? From apps that facilitate virtual staging to those that automate lead follow-ups, keeping up each day is much more seamless and efficient with the latest real estate technology. 

Technology skills for real estate agents are a must-have. Experiment with new software, sign up for free trials to see which ones help your business best, and dedicate time to read tutorials and set it up. Clients appreciate it when you’re knowledgeable about the latest tech innovations in real estate.

As an agent, you should be adept at using a customer relationship management system like Market Leader. The platform helps agents respond to clients through automated emails and SMS messages, manage contacts, send listings through automated listing alerts, track when clients have visited your websites, and more.

7. Marketing

To earn more as an agent, you should understand that marketing is one of the most critical real estate agent skills you must develop. It’s all about leveraging available resources to promote your services, whether paid or free. Marketing is more than just having your brokerage promote your name. You have to do the work, too. If you’re a new real estate agent and want to put yourself out there, here are some things you should be adept at:

• Creating Instagram reels and TikTok videos
• Designing real estate flyers and brochures
• Shooting your virtual house tours
• Sending out regular email newsletters
• Building a solid social media presence

8. Data Analysis

One of the most valuable skills in real estate is understanding and analyzing data. Analyzing data is the key to making intelligent decisions and staying ahead of the competition. Today’s modern tools and services make accessing valuable market information easier. 

If you want to know more about any aspect of your local market, you can find a real estate news site—often for free. That means agents who develop skills to analyze data will have the edge over those who don’t, using insights to predict trends, set accurate pricing, and craft strategies for every client.

9. Patience & Adaptability

Yup. You guessed it. Patience and adaptability are skills required for a real estate agent. If you think patience does not belong in the fast-paced world of real estate and should be removed from this list of skills, think again. Every skill I’ve listed above takes time and effort to master, and you’ve got to stick with it until you see results. This stick-to-itiveness applies to soft and hard skills—whether you’re perfecting cold-calling techniques or tweaking your realtor website. 

Selling homes is a long cycle, with many grounds to cover before you get that commission check. Agents who stay patient and adapt to various situations and unforeseen circumstances are the ones who ultimately come out on top. Remember, patient agents are successful agents.

How to Get a Real Estate License: An Overview

If you have the skills a real estate agent needs but are still contemplating becoming an agent, here are the basic steps to get your real estate license:

• Complete your prelicensing education: Before you can start organizing open houses and selling properties, you’ve got to take your prelicensing courses with accredited real estate schools. The number of prelicensing hours differs per state. Some states require only 40 hours, while others require more than 100. Your prelicensing courses cover real estate laws, fair housing, and more.
• Pass your state’s real estate licensing exam: The licensing exam consists of a mix of general and state-specific real estate questions. Prepping for the licensing exam involves reviewing real estate terms, practicing real estate math, and understanding housing laws. Once you feel ready for the license exam, submit your exam application and choose a test center near you.

• Apply for your real estate license: After passing the licensing exam, it’s time to apply for your real estate license. The process involves submitting your application to your state’s licensing board and your license fee. You’ll also need to complete a background check. Some states require you to have a sponsoring broker who’ll apply on your behalf. Check your state’s real estate licensing board for more information.

• Take continuing education courses: Learning doesn’t end after securing your real estate license. Once licensed, you’ll still need to complete continuing education (CE) courses to keep your license active. The number of hours and types of courses depend on your state’s requirements. Some agents take CE courses at the same school where they took their prelicensing courses. Popular CE courses include risk management, legal updates, consumer protection, and ethics.

Frequently Asked Questions (FAQs)

What are the top three qualities of a realtor?

What aptitudes, strengths, and skills do real estate call for?

What makes a best real estate agent?

Bringing It All Together

Like other real estate careers, being an agent requires a lot of grit and effort. Now that you know the skills required to be a real estate agent, do you have what it takes to be in this career for a long time? What are other skills needed to be a realtor? Let us know in the comments!

The post The Top 9 Real Estate Agent Skills of Successful Agents appeared first on The Close.

Bonus: Download Instagram Templates

1. Introductions (& Reintroductions)

The first idea seems simple but is incredibly effective and necessary. Your introduction post should give your audience a basic idea of your brand, including your qualifications, the area you serve, the type of clients you work with, and your personality. This post is great to “pin” on your profile so that new followers and clients can see it when they find your profile.

2. Testimonials

You don’t always have to be subtle—one of the best real estate Instagram ideas is to share your clients’ praises directly. Every time you get a new testimonial from a client, add it to a template like this one from Agent Crate and share it on your feed. Showing the positive things your clients have to say about you will go a long way to building trust with potential leads.

Want the most efficient way to create valuable real estate content like this? You don’t have to spend your valuable time perfectly adjusting the spacing and fonts of every individual testimonial or quote you share. Agent Crate offers a full library of scroll-stopping videos and photos, prewritten blog posts, social media calendars, and tons more, for just $24 per month. 

3. B-roll with Trending Audio

One of the best Instagram hacks is to take advantage of trending audios. There are even 1- to 2-second audios you can pair with a random video clip of a property, you at your desk, or almost anything else. Pair this short video with on-screen text or a detailed caption, and you have a quick and easy Instagram post that will likely get a high engagement rate.

4. Listing Videos & Walkthroughs

Listings are one of the most common real estate social media posts, but that doesn’t make them any less important. Spruce up your listing videos by walking through the property, adding a voice-over, or even starting your video with a strong hook. For example, @jada_dallas_realtor starts this listing walkthrough by saying, “Welcome back to episode 5 of homes under $400,000 and below in the DFW market.” This piques the user’s interest and also shows that she’s a great resource for local buyers with a budget under $400k.

5. Listing Carousels

Another great way to promote your listings on Instagram is by sharing a carousel of your listing photos. Carousels have an engagement rate about 1.7 times higher than still photos. Plus, it’s a great opportunity to use a template like this one to incorporate your branding and build your reputation. 

These fully customizable Canva templates from Coffee & Contracts show off your listings with a clean and classy look. In addition to these templates, Coffee & Contracts offers a variety of materials to give you everything you need for a solid marketing strategy for just $54 per month.

6. Client Stories

One of the best ways to prove to potential clients that you can help them is by showing them how you’ve helped others. Every time your clients close on a property, consider sharing a brief story of how their transaction went. This is a great way to show your experience to leads and build their trust. Plus, add real estate hashtags like this realtor did to make sure your post is visible to a local audience.

7. How I Helped My Clients [Blank]

Another way to share your client stories and put your expertise on display is by using this Instagram copy format. For example, @angelacheatwood used a video less than 10 seconds long with the text “Exactly how I got my buyer $14,000 in closing costs + a 3.75% interest rate.” When users read this text, they’re instantly impressed and are more likely to read your caption, engage with your post, and become new followers.

8. Educational Carousels

If you’re looking for content that delivers value without having to be “camera-ready,” an educational carousel might be the perfect solution. Take almost any topic and create cohesive graphics to share educational tips that build trust with your audience.

If you need help creating the graphics, LCA Marketing Center is loaded with templates you can easily customize. You don’t have to think about every detail of the graphic—just plug in your copy, hit publish, and watch your engagement improve.

9. Seasonal Content

Time-sensitive content is a great way to attract clients who are ready to start a real estate transaction right away. Use any holiday or season to create extremely relevant content that includes a strong call to action. This example from @lauraloveshouses is both educational and seasonal, showing her leads how helpful she can be.

10. Personal Posts

If you want to attract the kind of people you would enjoy working with, you can’t be all business all the time. Some of the best real estate Instagram posts relate to your audience on a personal level and help them see that you genuinely love what you do and the impact it makes on your everyday life. Personal posts make your audience feel more connected to you as an individual.

11. Memes

Funny content tends to get higher engagement and shows your unique personality and sense of humor. If you don’t consider yourself a comedian, that’s okay, you don’t have to come up with the laughs yourself. Use video templates from tools like CapCut, and add simple text to make popular memes relatable to real estate and your audience.

12. Meme Yourself

Real estate agent meme post (Source @yackelineleidermanrealtor)

Funny real estate agent post (Source: @caitlinhare)

Picasso is often credited with saying, “Good artists copy; great artists steal.” When you see a fun meme or great post, don’t be afraid to repurpose it in your own posts. Create your own version using your facial expressions. Make sure to be courteous and give credit back to the original post if you’re using someone else’s idea, but this unique strategy will definitely make you stand out from the crowd.

13. Funny Trending Audio

There are hundreds, if not thousands, of trending audio going around Instagram at any time, and most of them perfectly set you up to make entertaining and relevant content. This example from Agent Crate uses well-known (and well-loved) audio, a basic video clip, and one sentence of on-screen text. With just a few ingredients, they have a funny, attention-grabbing, reputation-building Instagram post.

14. Real Estate Market Updates

Housing market updates are a great way to provide value to your audience and give you built-in content regularly. Plus, you can repurpose the data you collect for your Instagram post into a real estate newsletter and send it to your email list or mail a physical copy to your farm area.

Plus, eye-catching newsletters are easier to create than ever before with Canva. It has thousands of real estate newsletter templates in every format, and you can customize it with your brand colors and fonts with just a few clicks.

15. Polls or Engagement Posts

When your Instagram posts have a high engagement rate—meaning that the people who see your content like, comment, or share it—the platform will boost your content. If you need to pump up the engagement on your posts, try using a poll and asking for your audience’s opinions. Choose something related to real estate, like decorations or the style of the homes.

Pro Tip: Take this strategy further by “sliding into the DMs” of the people commenting on your post. Ask them a follow-up question and introduce yourself, but don’t make a hard sale just yet. This is a great way to build authentic relationships on social media.

16. Cool Home Features

As you’re actively touring and marketing properties, note any unique or stand-out features to use in your content. Of course, these features can and should be used to market your listings, but they can also be used after the home has been sold to market yourself.

This type of post can be very simple, with a short video showing the home feature and asking your audience what they think. Angela Cheatwood uses a question to hook her audience and show a walk-in pantry. Plus, she uses a short clip from her listing walkthrough, which means she’s saving time and still creating high-quality content.

17. Day in the Life

We know what you’re thinking—do people still care about day-in-the-life videos? YES! Even if your day-to-day real estate tasks don’t seem exciting to you, this post format is a great way to show your personality and build trust with potential leads. In fact, showing some of the mundane work you do to get the best results for your clients—while talking to the camera and showing your sense of humor or unique style—is an amazing way for potential leads to “meet” you and feel confident working with you.

18. Neighborhood Spotlight

If you’re out of general real estate content ideas, start getting more specific about your farm area. Find one neighborhood or town and write out a few details about this area. This type of content is very niche, which is great for attracting your target audience. Plus, it’s not always easy for residents to find specific details on small neighborhoods, so you can become a valued resource by providing this type of education.

19. Local Business Partners

Just like you can highlight a neighborhood, use your platform to highlight other small businesses. This is another great way to attract a hyperlocal audience, and it can be a great way to build partnerships with other business owners. Talk about the business’s location, what it does or serves, and a few things you love about it.

20. Local Real Estate Facts

An alternative to doing a classic real estate market report is to make Instagram real estate posts that weave one piece of data into your content. For example, @hunterhibbardokc uses a video clip from a listing and adds text on the screen with the average listing prices of the Oklahoma City metro. Use the same format with other facts, like local school ratings, walkability factors, or even how home values are growing.

21. Volunteer or Charity Work

Think about all the ways that you’re involved with your community and highlight it on your Instagram page. If you or your real estate team volunteers locally or works with any charities, post about it! Showing what’s important to you personally helps followers get to know you. Amber Dorsey of the Dorsey DFW Group perfectly combined her charity work and community involvement by asking her audience to nominate teachers for a raffle. Then, the team went live to choose the teacher’s names, maximizing their engagement.

22. Things to Do in Your Area

When people are considering a move, one of the main things they research is activities and things to do in the area. You may think your current residents already know this information, but you’d be surprised! These Instagram real estate posts build your credibility as a go-to resource for everything local. Plus, this is another opportunity to connect with local business owners who offer events.

23. Homeowning or Home Maintenance Tips

Marketing your real estate business on social media isn’t just for new clients; it’s also to keep in touch with your past clients and sphere of influence. Regularly provide real estate tips about home maintenance, like when to touch up paint or when to do minor repairs. This shows you are valuable even after a real estate transaction ends.

24. Renovation Ideas

Even though real estate agents generally aren’t directly involved with home improvement projects, renovations greatly impact real estate transactions. Talking about renovations in your Instagram real estate posts can open you up to potential buyers who want a fixer-upper or investors who want to work with an agent who understands how renovations work. Plus, there are an endless number of renovation ideas to give you an endless amount of content.

25. Financing Tips

Financing is a huge part of every real estate transaction, so your real estate Instagram posts should show followers that you know how to guide clients on this topic. Tell followers what steps they should follow to make sure they get approved and some tips for maintaining their finances once they’ve purchased. This type of content is especially important if you want to work with first-time homebuyers or homeowners who want to make the most of their equity.

26. Tell a Story

Casual storytelling post about Zillow (Source: @sweethomeauburnal)

First-time homebuyer struggles video (Source: @therealwayneturner)

When you want to provide value without making a formal educational post, take a storytelling approach. Like @sweethomeauburnal, you can simply take a video of yourself doing any task at home, then record a voiceover. These posts are a great combination of personal, educational, and sometimes entertaining posts, because they don’t have to be wholly focused on real estate. On the other hand, @therealwayneturner shares videos of himself talking about his experiences with first-time homebuyers.

27. Highlight Your Achievements

Real estate is hard work, and you should celebrate when you’re recognized in any way. Plus, sharing these achievements on Instagram goes a long way to building credibility. Keep in mind that your real estate achievements don’t always have to be official awards from your real estate company. For example, @iamdominiquemichelle created a post when she was listed in an article about the best real estate Instagram accounts. If you’ve been recognized in any way, share it with your followers!

28. Motivational or Inspirational Content

Social media isn’t always a positive place, so take every opportunity to encourage or inspire your audience. Creating these types of Instagram real estate posts is simple: just share a quote or something you’ve learned on a short video of a property or yourself. For the best results, think about your audience and what inspires them. For example, @ninoroyalle’s content will likely attract women, with a female-oriented quote on her video and hashtags like #womenquotes.

Why Should You Use Real Estate Instagram Templates?

Social media is a crucial marketing tool for realtors to build their brand, show their expertise, and generate quality leads to grow their business. However, the reality is that social media marketing is time-consuming and tedious, and even the best social media users can burn out quickly. By using templates, you’ll save time and energy while consistently churning out great-quality content.

Where to Find Real Estate Instagram Templates

There are plenty of resources online to help you improve and create social media content. Still, a few providers stand out with realtor-specific content and every real estate social network. Here are a few companies that provide real estate Instagram post templates that are professional, customizable, and easy to use:

Frequently Asked Questions (FAQs)

How do you post on Instagram for real estate?

How do you caption a real estate post?

How often should realtors post on Instagram?

Bringing It All Together

Instagram is an incredible tool to grow your real estate business. There are so many types of realtor Instagram posts that can increase your engagement and generate new leads for you, from introductions to funny reels to educational content. Plus, you can simplify the creation process with templates available from Canva, Agent Crate, and Coffee and Contracts to create Instagram posts that catch your audience’s attention.

The post 28 Real Estate Instagram Posts That Attract Clients appeared first on The Close.