In many real estate-adjacent jobs (like mortgage, escrow, investing, and property management), having a license builds client trust, signaling you understand the industry and meet professional standards. Those with licenses may also better navigate regulations related to transactions, property ownership, and ethical obligations. This helps jobs like loan officers, insurance underwriters, and foreclosure specialists avoid costly mistakes.

Editorial note: All US salaries listed were taken from ZipRecruiter on April 28, 2025.

1. Mortgage loan officer

• Average annual salary from ZipRecruiter: $79,825
• Required skills: Financial analysis, customer service, regulatory compliance, attention to detail, and communication

A mortgage loan officer acts as a client’s personal guide throughout the home financing journey. In this role, you’ll assess the financial situation, explain various loan options, and help the client choose the mortgage that best fits their needs. 

Acting as the liaison between the client and the lender, you’ll ensure that all necessary documentation is in order and that the loan process moves smoothly from application to closing. Your goal is to make the complex world of mortgages understandable and accessible, helping your client secure the keys to their new property.​

While not required, having a real estate license in this job helps by building stronger credibility with clients and real estate agents, as well as providing a deeper understanding of real estate transactions and buyer behavior.

• What you need: You must be at least 18 years old, hold a high school diploma or equivalent, and obtain a Mortgage Loan Originator (MLO) license. This involves completing 20 hours of Nationwide Multi-State Licensing System and Registry (NMLS)-approved pre-licensing education, passing the SAFE MLO exam with a score of at least 75%, and undergoing background and credit checks. Licensing requirements can vary by state, so check your state’s regulatory agency for specific mandates.

2. Insurance underwriter

• Average annual salary from ZipRecruiter: $62,283
• Required skills: Analytical, detail-oriented, decisive, and knowledge of insurance policies

As a real estate insurance underwriter, you’ll evaluate the risks associated with insuring residential or commercial properties. You’ll analyze factors like property location, construction materials, and potential hazards to determine appropriate coverage terms and premium rates. Your assessments help ensure that both the insurer and policyholders are adequately protected. Having a license in this role isn’t a requirement, but having it helps in evaluating property value and ownership records.

• What you need: A bachelor’s degree in fields such as finance, business, or economics is typically required. While not always mandatory, obtaining certifications like the Chartered Property Casualty Underwriter (CPCU) can enhance career prospects. Some states may require underwriters to pass licensing exams, especially if the role involves direct customer interaction or sales.

3. Escrow officer

• Average annual salary from ZipRecruiter: $58,389
• Required skills: Organized, communicative, and detail-oriented with escrow knowledge and time management skills

​A real estate escrow officer serves as a neutral third party who manages the escrow process during property transactions. This job involves ensuring that all contractual terms are met before finalizing the deal.  

This includes handling funds, preparing and reviewing documents, coordinating with buyers, sellers, agents, and lenders, and ensuring compliance with legal requirements. Your role is crucial in facilitating a smooth and secure transfer of property ownership.

• What you need: You typically need at least a high school diploma or GED. Gaining experience in real estate or finance, such as working as an escrow assistant, is often beneficial. In some states, you may be required to obtain a state-issued license, which could involve completing specific training, passing an exam, and undergoing a background check. Check with your state’s regulatory agency for precise requirements.

4. Mortgage processor

• Average annual salary from ZipRecruiter: $50,903
• Required skills: Data entry, document verification, multitasking, communication, and familiarity with loan processing software

You play a crucial role in the home financing journey as a mortgage loan processor. Once a client has applied for a mortgage, you’ll step in to collect and verify all the necessary documents — like income statements, credit reports, and property details — to ensure everything is in order. 

You’ll act as the bridge between the client, the loan officer, and the underwriter, ensuring the application progresses smoothly through the approval process. Your goal is to keep things organized so that the loan closes without a hitch. Albeit the job doesn’t require a license, holding one enables you to have a deeper understanding of the documentation.

• What you need: To get started, you’ll need at least a high school diploma or GED. Certification isn’t always required, but obtaining credentials like the Certified Mortgage Processor (NAMP®-CMP) can enhance your job prospects. Licensing requirements vary by state, so check with your state’s regulatory agency to see if a license is necessary.

5. Title examiner

• Average annual salary from ZipRecruiter: $51,098
• Required skills: Research, attention to detail, understanding of legal documents, analytical thinking, and record-keeping

​A real estate title examiner is like a property detective, delving into public records to verify a property’s legal ownership and uncover any issues that may affect its sale. You’ll scrutinize documents such as deeds, mortgages, liens, and easements to ensure there are no hidden surprises, like unpaid taxes or legal disputes, that could cloud the title.

By providing a clear title report, you play a crucial role in facilitating smooth real estate transactions.​ Improved knowledge of property titles and ownership history is one of the highlights of having a real estate license in this role — even though it isn’t mandated.

• What you need: Many employers prefer candidates with an associate’s or bachelor’s degree in fields like real estate, law, or business. While certification isn’t mandatory, obtaining credentials like the Certified Title Examiner (CTE) can enhance your professional standing. Additionally, gaining experience through roles such as title clerk or escrow assistant can be beneficial.

Note that licensing requirements vary by state; for instance, Arkansas, Kansas, Minnesota, Nebraska, Oklahoma, North Dakota, and South Dakota require title examiners to be licensed, which may involve passing an exam and meeting education or experience criteria. It’s essential to check with your state’s regulatory agency to understand the specific requirements.

6. Foreclosure specialist

• Average annual salary from ZipRecruiter: $57,098
• Required skills: Foreclosure laws, organization, communication, problem-solving, and attention to detail

This role is crucial in navigating the complex and often emotional landscape of property foreclosures. You’ll manage the entire foreclosure process, ensuring it complies with local, state, and federal regulations. This involves reviewing legal documents, coordinating with attorneys, lenders, and homeowners, and sometimes negotiating alternatives, like loan modifications, to help clients retain their homes.

This is another career wherein a real estate license isn’t essential. However, with one, you’ll have an easier time navigating property sales and legal processes.

• What you need: Gaining experience in real estate, loan processing, or financial counseling can be beneficial. Obtaining certifications such as the Certified Mortgage Banker (CMB) or Certified Mortgage Servicer (CMS) can enhance your career prospects and may be required. It’s important to note that licensing requirements can vary by state, so consult your state’s regulatory agency for specific mandates.

Real estate investment and advisory

7. Real estate attorney

• Average annual salary from ZipRecruiter: $140,845
• Required skills: Real estate law expertise, legal research, analytical, attention to detail, logical reasoning, and problem-solving.

A real estate lawyer manages the legal aspects of property transactions, helping clients navigate the complexities of leasing, buying, and selling. You’ll prepare papers like leasing agreements, eviction notices, title documents, and mortgage contracts. You’ll also perform title searches to confirm property ownership and address all legal concerns while representing tenants, buyers, and sellers.

While a real estate license isn’t a requirement for this role, holding one adds credibility and deeper transactional expertise.

• What you need: You’ll need a bachelor’s degree in pre-law, complete law school to earn a Juris Doctor degree, and then pass your state’s bar exam. In some states, lawyers can skip prelicensing education to earn a real estate license.

8. Real estate investor

• Average annual salary from ZipRecruiter: $86,796
• Required skills: Market research and risk assessment

As a real estate investor, you’ll buy and sell properties to generate income. The process typically involves purchasing properties to rent out or renovating homes to sell at a higher price, also known as flipping houses. Some investors also purchase land for future development.

• What you need: While it may be true that you don’t need a real estate license to be an investor, you should still get a license to make real money doing it. When you’re an investor with a real estate license, you can represent yourself in the sale of your properties, saving you upward of 6% (the typical commission for residential real estate sales). In addition, you can represent yourself in the purchase of real estate, allowing you to either pocket the commission or negotiate it off the top of the sales price.

9. Real estate developer

• Average annual salary from ZipRecruiter: $84,748
• Required skills: Project management, financial modeling, negotiation, and knowledge of zoning laws

In this role, you are the visionary behind transforming raw land or existing properties into thriving residential, commercial, or mixed-use spaces. From scouting locations and securing financing to navigating zoning laws and overseeing construction, you’ll orchestrate every phase of a project.

Your role is pivotal in shaping communities, driving economic growth, and bringing architectural concepts to life.​ Note that this is another career wherein a real estate license isn’t crucial — but with one, better insight into property acquisition and zoning regulations is one of the benefits you’ll enjoy.

• What you need: To launch a dynamic career, a bachelor’s degree in fields such as real estate, finance, urban planning, or construction management is often beneficial. Also, obtaining a real estate license can enhance credibility. Note that licensing requirements vary by state, so check your local real estate commission for compliance.​

10. Real estate portfolio manager

• Average annual salary from ZipRecruiter: $84,102
• Required skills: Asset management, financial analysis, strategic planning, communication, and market research

A real estate portfolio manager is like the conductor of a property investment orchestra. You’ll oversee a collection of real estate assets — be it residential, commercial, or mixed-use — to ensure each property performs optimally. By analyzing market trends, assessing risks, and strategizing acquisitions or sales, your aim is to maximize returns and align the portfolio with the investor’s goals . 

Your role is pivotal in balancing short-term gains with long-term growth, ensuring the portfolio remains robust in varying market conditions.​ Additionally, if you hold a real estate license in this role (not required), you’ll have an enhanced understanding of market values and investment strategies.

• What you need: You’ll typically need a bachelor’s degree in fields like real estate, finance, or business administration. Though not always mandatory, obtaining certifications such as the Certified Property Manager (CPM) can enhance your credentials and demonstrate your expertise.

Also, some states may require a real estate license, especially if your role involves buying or selling properties. Gaining experience through roles like property analyst or assistant portfolio manager can provide valuable insights and pave the way for your advancement.

11. Real estate analyst

• Average annual salary from ZipRecruiter: $71,579
• Required skills: Market research, analytical, and data analysis

One technical job with a real estate license is as an analyst. You’ll examine trends and interpret data to provide insights and recommendations for property investments, developments, and other transactions. In addition to observing market trends, you’ll analyze property values and evaluate potential risks. You’ll use all findings to help clients make informed decisions about leasing, buying, selling, or developing properties.

• What you need: If you love finance and economics and want to work in this role, you must gain relevant experience in real estate firms or financial institutions. Staying informed about market trends and the economic climate would be best.

12. Real estate appraiser

• Average annual salary from ZipRecruiter: $91,772
• Required skills: Market research, analytical, and knowledge of appraisal techniques

​A real estate appraiser meticulously evaluates properties to determine their fair market value. You’ll conduct on-site inspections, noting factors such as location, condition, and amenities, and compare these with recent sales of similar properties. Your unbiased assessments are crucial for buyers, sellers, lenders, and investors to make informed decisions. ​Although a real estate license isn’t vital for this career, having one adds perspective on sales practices and market dynamics.

• What you need: You’ll typically start as a trainee, completing at least 75 hours of coursework approved by the Appraiser Qualifications Board (AQB). Next, you’ll need to gain supervised experience — usually around 1,000 hours over six months — before passing your state’s licensing exam. Requirements may vary by state, so check your state’s regulatory agency. As you advance, additional education and experience can lead to higher certifications, allowing you to appraise more complex properties.​

Real estate sales and brokerage

13. Real estate agent

• Average annual salary from ZipRecruiter: $85,793
• Required skills: Communication, negotiation, persuasion, and market knowledge

Whenever you ask, “What can you do with a real estate license?”, the most common answer is to become a real estate agent. You can do this full- or part-time. In this role, you’ll represent buyers and sellers as they navigate the real estate transaction process. 

• Buyer’s agent: Accompany buyers on showings and provide counsel and advice through the property search, selection, negotiation, and contract process. Also, connect homebuyers with the necessary area professionals (like mortgage brokers, inspectors, appraisers, and more) to help them reach the finish line.
• Seller’s agent: Offer counsel to sellers regarding the estimated value of their homes. Additionally, provide a listing strategy, including price, marketing, open houses, etc., and help clients negotiate in the offer process — ultimately getting them to the closing table.

• What you need: The requirements to become a real estate agent vary by state. Some only require 40 hours of prelicensing education, while others need over a hundred hours.

14. Real estate managing broker

• Average annual salary from ZipRecruiter: $98,791
• Required skills: Leadership, management, mentoring, knowledge of real estate laws and regulations

As the captain of a brokerage ship, you’ll be steering both the business and its crew of agents. In this role, one of the more popular careers with a real estate license, you don’t just oversee transactions — you mentor agents, ensure legal compliance, and drive the firm’s growth strategy. From recruiting top talent to resolving complex deals, managing brokers are the go-to leaders who keep the office running smoothly and ethically. ​

• What you need: You’ll first need to gain experience as a licensed agent to become a real estate broker. Most, if not all, states require 2 to 5 years of active practice before you’re eligible to upgrade. Next, you’ll complete additional pre-licensing education — typically 60 to 180 hours — covering topics like brokerage operations, ethics, and risk management.

After passing your state’s broker exam and background check, you’ll earn your broker license. Some states, like Washington, offer a specific managing broker license for those supervising other agents. Be sure to check your state’s real estate commission for exact requirements.​

15. Real estate assistant

• Average annual salary from ZipRecruiter: $48,610
• Required skills: Administrative, communication, and organizational

A real estate assistant assists in managing the day-to-day operations of brokerages. You’ll receive visitors at a brokerage, respond to emails, answer the phone, schedule appointments, and organize paperwork. If you want to work for an agent or broker, your responsibilities will include coordinating property showings, handling client inquiries, and creating property listings. You’ll nail this role if you’re good at juggling multiple responsibilities, and you can take on more responsibilities, like showing homes if licensed.

• What you need: You typically need a high school diploma or equivalent. Some states — such as California, Texas, and Florida — require a real estate license if you’ll perform tasks like showing properties, discussing offers, or handling contracts.

In licensed roles, you must complete pre-licensing coursework, pass the state real estate exam, and undergo a background check. It’s important to check with your state’s real estate commission for specific requirements and restrictions, as duties allowed without a license vary widely by state.

16. Virtual real estate assistant

• Average annual salary from ZipRecruiter: $50,749
• Required skills: Administrative, communication, and organizational

Operating remotely, a virtual assistant (VA) handles tasks such as managing property listings, coordinating appointments, handling client communications, and overseeing social media campaigns. Your role is pivotal in keeping the real estate engine running efficiently, allowing agents to dedicate more time to client interactions and property showings.

This is another role wherein a license isn’t mandatory. However, if you hold one, you can offer broader support, like lead generation or paperwork handling, with more authority.

• What you need: Familiarity with real estate apps like MLS and CRM platforms and social media tools can give you an edge. While no specific licenses are mandated, it’s essential to be aware of state-specific regulations, especially if you’re assisting with tasks that might require licensure. Also, continuous learning and staying updated with industry trends will further enhance your value in this role.

Property management & inspection

17. Construction project manager

• Average annual salary from ZipRecruiter: $97,768
• Required skills: Project management, budgeting, leadership, problem-solving, and knowledge of construction processes

From the initial blueprint to the final brick, a real estate construction project manager ensures every phase — from planning and budgeting to scheduling and quality control — harmonizes seamlessly. By coordinating with architects, engineers, contractors, and stakeholders, you’ll keep projects on track, within budget, and up to code, ensuring that the final structure stands tall and proud.​ Having a real estate license isn’t crucial, but it does help when it comes to understanding permits, zoning, and land acquisition.

• What you need: To kickstart your career, you’ll typically need a bachelor’s degree in construction management, civil engineering, or a related field. While not always mandatory, certifications like the Certified Construction Manager (CCM) or Project Management Professional (PMP) can bolster your credentials.

Additionally, some states may require specific licenses, especially if you’re overseeing certain types of projects or budgets, so consult your state’s licensing board. Gaining hands-on experience through internships or entry-level positions can also pave the way to a successful career in construction project management.

18. Property manager

• Average annual salary from ZipRecruiter: $58,335
• Required skills: Communication, financial management, problem-solving, and knowledge of landlord-tenant laws

A property manager, one of the jobs you can get with a real estate license, handles the daily operations of various properties for owners. You can work for landlords, investors, or building owners by screening tenants, preparing lease agreements, showing properties, and collecting rent. You’ll ensure properties are well-maintained and meet safety standards, as well as address tenant concerns and create budgets, set rental fees, monitor expenses, and report finances to owners .

• What you need: To become a property manager, you must have relevant experience in property management assistance or tenant relations. While certifications for Certified Property Manager (CPM), Certified Apartment Leasing Professional (CALP), or Master Property Manager (MPM) are not legally required, they can significantly bolster your qualifications and are often valued by clients seeking demonstrated professionalism and commitment to the field.

19. Home inspector

• Average annual salary from ZipRecruiter: $60,345
• Required skills: Knowledge of building codes and attention to detail

With this role, you’ll assess properties to ensure they meet safety standards before the property sells. You’ll thoroughly inspect a home’s structural elements, electrical systems, plumbing, and roofing, as well as HVAC systems. You should be detail-oriented as you’ll identify faulty wiring, water leaks, and structural damage. Note that in this career, being licensed as a real estate professional, albeit not required, enhances credibility and understanding of property disclosures.

• What you need: You’ll typically need a high school diploma and completion of state-approved training, which can range from 60 to 194 hours, depending on the state, to become a home inspector. Many states also require passing the National Home Inspector Examination (NHIE). Some states, like Texas and Florida, have specific licensing requirements, including background checks and insurance. See what your state’s regulatory board says to understand the exact requirements.

Education and content

20. Real estate coach

• Average annual salary from ZipRecruiter: $40,970
• Required skills: Leadership, communication, coaching, mentoring, motivational, and industry knowledge

The best real estate coaches mentor industry professionals to enhance their skills and grow their businesses. As a coach , you’ll empower agents, brokers, and other real estate professionals by boosting their confidence and promoting career growth — which is why having your real estate license can add to your credibility (but it’s not a requirement of the role). You’ll pinpoint areas where clients need to improve, conduct one-on-one sessions and workshops, and give continuous feedback.

• What you need: Start by developing your communication skills, managing clients, and producing training materials. Then, work toward marketing yourself, coaching a few clients, and staying updated on training techniques.

Once you work as a real estate coach, you can also be one of the leading motivational speakers at industry events. Sharing your insights and success stories can inspire others and establish you as a thought leader in the industry. You may also write a book or create courses to reach a bigger audience and expand your network.

21. Real estate marketing specialist

• Average annual salary from ZipRecruiter: $61,031
• Required skills: Creativity, digital marketing, market analysis, branding, and content creation

A real estate marketing specialist is the creative force behind promoting properties and enhancing a brand’s visibility. You’ll craft compelling campaigns, design eye-catching materials like brochures and digital ads, manage social media platforms, and coordinate events such as open houses.

By analyzing market trends and consumer behavior, you can tailor strategies to attract potential buyers and sellers, ensuring properties stand out in a competitive market. And by holding a license, though not mandatory, you will have a better understanding of compliance in advertising listings.

• What you need: A bachelor’s degree in marketing, business, or a related field is often preferred. Some employers may also require a real estate license, especially if the role involves tasks like listing properties or negotiating deals. Certifications such as the Certified Real Estate Marketing Specialist (CREMS) can enhance your credentials and demonstrate expertise in the field.

22. Real estate content creator

• Average annual salary from ZipRecruiter: $116,615
• Required skills: Content development, social media management, video editing, storytelling, and SEO

​A real estate content creator is the storyteller of the property world, crafting engaging content that showcases listings, markets, and industry insights. Whether it’s producing captivating videos, writing informative blog posts, or producing eye-catching social media campaigns, you bridge the gap between properties and potential clients. By highlighting the unique features of properties and neighborhoods, you help real estate professionals connect with their audience and drive interest in listings.​

• What you need: Familiarity with real estate concepts, strong writing skills, and proficiency in content creation tools like Canva or Adobe Creative Suite are valuable assets. While no specific licenses are required for this career, understanding local real estate regulations can enhance the quality and compliance of your content. Building a portfolio that showcases your ability to create compelling real estate content is key to attracting clients or employers.

You can start by gathering real estate social media content ideas for your platforms. You can also partner with real estate brands, software, or platforms and promote them on your page to earn extra income.

23. Real estate photographer

• Average annual salary from ZipRecruiter: $62,338
• Required skills: Photography, lighting techniques, photo editing, and attention to detail

​A real estate content photographer captures images that highlight a property’s best features and appeal to potential buyers. You’ll photograph interiors and exteriors, ensuring each shot showcases the space’s unique charm. Beyond snapping pictures, you’ll handle editing tasks — adjusting lighting, color balance, and composition — to produce polished images ready for listings, brochures, and social media.

• What you need: You’ll need a solid understanding of photography principles, which can be gained through formal education or self-study. Investing in quality equipment, like a DSLR camera with a wide-angle lens and a sturdy tripod, is essential. Proficiency in editing software such as Adobe Lightroom or Photoshop will enhance the appeal of your photos.

24. Real estate instructor

• Average annual salary from ZipRecruiter: $63,144
• Required skills: Communication, passion for teaching, and in-depth knowledge of real estate principles and practices

As a real estate instructor, another one of the jobs you can get with a real estate license, you act as an academic guide for aspiring agents and brokers, delivering structured education on topics like property law, contracts, ethics, and finance. You’ll teach pre-licensing courses, continuing education, and exam prep — often in classrooms, online, or at real estate schools.

• What you need: You’ll typically need an active real estate broker’s license (required in many states) and several years of industry experience (often 3 to 5 years). A bachelor’s degree in business, real estate, or a related field is often preferred, and teaching or training experience is a plus.​

Some states, like Texas, require instructors to complete specific training and pass exams for certain courses. Becoming a certified real estate instructor may even involve completing instructor development courses and obtaining certifications like the Certified Real Estate Instructor (CREI).

While both real estate instructors and coaches aim to educate, their approaches differ. Think of instructors as classroom teachers, while coaches are personal mentors guiding you through real-world challenges.

• A real estate instructor typically teaches standardized courses required for licensing, focusing on regulations, ethics, and foundational knowledge.
• A real estate coach offers personalized guidance, helping clients set goals, develop strategies, and improve performance based on individual needs.

25. Real estate writer

• Average annual salary from ZipRecruiter: $71,656.25
• Required skills: Excellent research, writing, SEO, and creativity

​As the wordsmith of the property world, you’ll be crafting engaging content that informs, educates, and captivates. From blog posts and market analyses to property descriptions and newsletters, you’ll translate complex real estate terms and concepts into digestible narratives.

Whether working for agencies, publications, or as freelancers, your storytelling skills help demystify the real estate market and highlight the unique features of properties. Think of yourself as the bridge connecting real estate professionals to their clients through compelling prose.​

• What you need: A background in journalism, communications, or marketing can be beneficial. No specific licenses or certifications are required, either, but staying updated with industry developments is crucial, as is knowledge of SEO if writing for digital publications. Building a diverse portfolio showcasing your writing on real estate topics can open doors to opportunities in this niche field.

Frequently asked questions (FAQs)

What skills are necessary to succeed in the real estate industry?

Is it possible to have side hustles in real estate?

What are the challenges of a career in real estate?

Which states do real estate agents make the most money in?

How to make $100,000 your first year in real estate?

The post 25 Jobs You Can Get With a Real Estate License appeared first on The Close.

The Close’s top picks for the best real estate company to work for

Brokerage	Commission Split	Best For	Brokerage Highlights
	30% salary + 70% bonuses per transaction	Agents relocating to a new market	Predictable income, benefits, and company-generated leads
	Visit Redfin
	Split varies (typically 70/30 to 80/20) with caps	Breaking into the luxury market	Cutting-edge technology, marketing tools, exclusive concierge services
	Visit Compass
	Varies - 95/5 or 80/20	Experienced, independent agents	High commission split, strong branding, global presence
	Visit RE/MAX
	80/20 split; $16,000 cap	Agent education	Cloud-based brokerage, revenue sharing, and stock options
	Visit eXp Realty
	85/15 split; $12,000 cap	AI-powered technology	Cloud-based brokerage, stock incentives, and a strong tech platform
	Visit Real
	Choose between $500 per transaction with a $5,000 cap or 80/20 split with a $15,000 cap	Building a team	Dual model, stock incentives, and strong branding support
	Visit Lpt Realty
	100% commission with a $465 per transaction fee (caps at $9,000) or 88/12 split (caps at $12,000, min $465 per sale)	Part-time agents	Agent-owned, stock awards, lower fees than most 100% models
	Visit Fathom Realty

1. Best real estate company for agents relocating to a new market: Redfin

Pros	Cons
Salary-based firm creates a stable income stream	Low salary and minimal transaction bonuses compared to independent agents
Access to medical and dental benefits package	Insufficient training for new agents
Company-generated lead source	Less flexibility than traditional agents
All expenses covered, unlike independent agents	No opportunities to learn the many aspects of running a real estate business
Done-for-you marketing

Why I chose Redfin

At Redfin, you don’t need an established sphere of influence. Redfin hands you leads, gives you a (modest but steady) base salary, and helps you get your footing in a new market. If you’re moving to a different city and don’t have a built-in client base, Redfin’s structure can be invaluable.

However, the leads provided by Redfin remain company property — you cannot take these leads with you if you decide to move to another brokerage. Still, once you’re settled and ready to take the next step, you can transition to another brokerage where you’ll have more control over your business and earning potential.

Redfin’s standout perks

• Salaried positions with benefits: Agents can get their feet wet without sacrificing paying their bills or going without medical insurance.
• Strong online presence and lead generation: Redfin is a recognized name and excels at generating leads for its agents.

What I think would improve Redfin

Agents give up a lot of flexibility at Redfin. If agents had more control over their schedules, the job might appeal to more people. Plus, company reviews show they earn less than independent contractors, even after expenses. Some might find better opportunities elsewhere with their real estate license.

2. Best real estate company for luxury agents: Compass

Pros	Cons
High-end, unified branding and marketing; much of it done for you	Relatively exclusive; the application process to become a Compass agent is difficult
Marketing and support tools offered to agents	No standard split or cap structure
Excellent reputation among high-net-worth homeowners	Rapid growth may lead to a lack of support, volatility, and instability
Technology is prioritized, especially tools like its Likely to Sell lead program	Higher desk fees and other costs compared with some brokerages
Attractive commission splits and financial incentives	Some markets may be more competitive due to high concentrations of Compass agents

Why I chose Compass

Compass has made a name for itself in the luxury real estate market, providing agents with the tools, support, and brand recognition needed to succeed in this competitive niche. By leveraging Compass’s cutting-edge technology, sophisticated branding and marketing strategies, and extensive network, agents can effectively navigate the unique challenges of luxury real estate.

Compass’s standout perks

• Excellent high-end branding: Agents will enter a fully recognized luxury name with stunning branding. 
• Fully integrated marketing platform: Technology drives the Compass company, providing agents with tools, including Likely to Sell, to generate and nurture leads and build a solid personal brand.

What I think would improve Compass

One way for Compass to become more friendly for agents is to reduce its desk fees and other costs for joining its ranks. I’m not going to lie; Compass is not inexpensive, which gives it an air of exclusivity. However, it also raises the barrier to entry.

3. Best real estate company for experienced, independent agents: RE/MAX

Pros	Cons
Strong brand recognition and global presence	Higher franchise fees and desk fees compared with some brokerages
Various training and support resources offered to agents	Inconsistent support and resources across different offices
Flexible fee structures and commission splits are available	Some markets are highly competitive and saturated with RE/MAX agents

Why I Chose RE/MAX

RE/MAX stands out as one of the longest-running and best real estate companies to work for. Its high and flexible commission splits allow you to keep more earnings. Plus, its powerful brand gives you marketing advantages in attracting new clients. With RE/MAX, their agents’ personal expertise is enhanced by its industry-leading branding that builds credibility from day one.

RE/MAX’s standout perks

• Comprehensive training programs: Agents can choose from an extensive selection of video or in-person training.
• Variety of franchise models and fee structures: RE/MAX follows the traditional franchise model, so each location offers its own fee and commission structure.

What I Think Would Improve RE/MAX

With a traditional franchise model like RE/MAX, you never know what you’ll get when you meet the brokers. More standardization might help attract agents to the brokerage. Also, more innovation, tech tools, and resources to help its agents stay competitive could improve its retention.

4. Best real estate company for agent education: eXp Realty

Pros	Cons
Agent-centric, cloud-based model with low overhead	Limited in-person support and mentoring
Massive library of on-demand training materials and virtual live training	No brick-and-mortar office locations
Transparent commission structure that’s advantageous to all agents	Focus on recruiting may have tarnished its reputation
Revenue sharing and stock options for agents	Relies heavily on technology, which may have a learning curve
Equity sharing incentives	Some agents may find its virtual environment less engaging

Why I chose eXp Realty

Over the past few years, eXp has stood out as the first large-scale cloud-based firm. It’s continued to innovate and stay competitive as one of the best real estate firms to work for. 

One area that really pops is eXp World, a virtual platform that includes classrooms, boardrooms, and meeting spaces. What’s even better is that agents can access all these educational resources from the comfort of their homes, without having to be near a physical office.

eXp Realty’s standout perks

• Cloud-based virtual brokerage: Agent-focused with virtual environments puts agents in the driver’s seat, giving them access to tools and resources on demand.
• Emphasis on agent support and training: There is a ton of available training, networking, and more in the virtual world, as well as in-person training.

What I think would improve eXp Realty

With such a massive focus on leading-edge technology, eXp could improve by spending more time educating agents in its onboarding process. For many agents, the tech alone is quite intimidating. By providing more localized support and resources, agents might have an easier time adjusting to the virtual environment.

5. Best real estate company for AI-powered technology: Real

Pros	Cons
Agent-centric, cloud-based model	No brick-and-mortar office locations
Tech-forward and innovative tools for agents	Limited in-person support and mentoring
Five-tier revenue share plan attractive for recruiting agents	Less brand recognition than other brokerages
Generous equity share opportunities
Transparent commission structure
Plenty of room for growth

Why I chose Real

Previously, Real was listed as an industry disruptor, but now it’s more of a serious player and is begging other brokerages to follow its lead. It is known for being a vast AI-tech innovator in the real estate space. Real has a 24/7 AI concierge, Leo, that automates document reviews, breaks down payouts, and generates creative assets.

Real’s standout perks

• Agent-centered 100% commission model: REAL is a cloud-based, 100% commission model that focuses on agents instead of the traditional brokerage model.
• Access to a wide range of technology tools: If you love all the latest tech in the real estate space, you’ll love the innovative feel of REAL Broker.

What I think would improve Real

As cool as all the real estate tech is, it’s intimidating to many agents. REAL could spend more time on comprehensive training and mentorship programs to help agents start their real estate business. For its more seasoned agents, offering additional incentives for high performance would help with retention in the long run.

6. Best brokerage for building a team: lpt Realty

Pros	Cons
Flexibility in how you split commissions	No brick-and-mortar office locations
Custom marketing materials included with every listing	Limited in-person support and mentoring
Technology included free of charge, including website and CRM	Lot less brand recognition than other firms
Individual office branding encouraged	Not available in as many markets yet
Seven-level revenue share	Reliance on tech can be intimidating for many agents

Why I chose lpt Realty

If you want to talk about disruptors, one of the newest companies in this category is lpt Realty. With its sleek custom marketing for every listing and the mortgage lender part of the company, it makes many agents’ lives smoother. 

If you’re building a team, lpt Realty has collaboration tools to help team leaders coordinate efforts, nurture growth, and drive collective success. It’s a tech-forward company changing how agents think about real estate brokerages.

lpt Realty’s standout perks

• Mortgage process automation: LPT Realty’s owner also owns a mortgage company and a title company, keeping things simple for agents and streamlining processes.
• AI-driven property insights: LPT Realty uses proprietary mobile-first technology to create data points to help agents target their marketing.

What I think would improve lpt Realty

The biggest struggle for LPT Realty right now is name recognition and national-level branding. But considering it started only in February 2022, its growth has been impressive. In three years since its inception, it has expanded to 25 states with nearly 12,000 agents.

7. Best real estate company for part-time agents: Fathom Realty

Pros	Cons
Low monthly fees and low transaction fees	Limited in-person support and resources
Cap at 15 transactions, not a dollar amount	Less brand recognition compared with larger brokerages
Stock options offered as part of compensation	Agents are responsible for generating their leads
Training provided for agents
Cloud-based brokerage offering flexibility

Why I chose Fathom Realty

Fathom Realty is smaller than many brokerages on this list, but it’s growing quickly. It focuses on innovation and leading-edge technology to help seasoned agents thrive independently, especially for agents who want to work part-time. With its low fees, Fathom offers a cost-effective solution that makes it easier for part-time agents to maximize their earnings.

Fathom Realty’s standout perks

• 100% commission model with low fees: Instead of the traditional commission split, Fathom offers 100% commission with a transaction fee, leaving more money in the agent’s pocket.
• Stock options for agents: Earn stock in the company as bonuses for sales and referrals.

What I think would improve Fathom Realty

Lead generation support is one area where Fathom Realty could step up its game. When you sign up with Fathom, you get some marketing basics like business cards and a few branded materials, but the heavy lifting for branding is all on you. If Fathom invested more in brand recognition and lead gen, it could help their agents grow their business faster.

Methodology: How I chose the best real estate companies to work for

When selecting the best real estate companies to work for, I assessed key elements essential for becoming a successful agent. My goal is to highlight real estate companies that offer the most advantageous commission structures, minimal fees, and opportunities for additional income through profit and revenue sharing.

After comparing and reviewing dozens of companies, I identified the best real estate firms to work for in several categories, providing the best overall package for agents, offering multiple financial benefits, cutting-edge tech tools, robust support systems, and hosting a nurturing work environment.

Here are some of the factors we looked into:

• Commission structure
  • Let’s face it: earnings matter. I dug into how much agents actually take home. I looked into commission splits, transaction fees, and revenue-sharing models to pinpoint which companies let you keep more of your hard-earned cash.
• Marketing and technology tools
  • I evaluated which brokerages are equipping their agents with top-notch CRMs, lead generation tools, and digital platforms that give them a competitive edge.
• Training, support, and professional development
  • This covers mentorship programs, hands-on coaching, and education resources that are available for agents after signing up.
• Agent rating
  • I read hundreds of company reviews to get a real sense of how agents feel about working at these companies.
• Agent growth
  • Lastly, I examined agent retention, career development opportunities, and growth trends to determine which companies help their agents thrive and scale their businesses.

Frequently Asked Questions (FAQs)

What real estate company pays the most?

Can I make $1,000,000 a year in real estate?

How do I make $100,000 in my first year in real estate?

Your take

Choosing a brokerage can feel overwhelming. So, take your time, research, and interview multiple options. Each has its culture, commission splits, tech stacks, and marketing tools. Find what aligns with your goals, but also ensure the culture feels right. You can always switch if your first choice isn’t the perfect fit.

Have you made a brokerage change in your career? How was it? What was most important to you when choosing your new brokerage? Let me know in the comments!

The post Best Real Estate Company to Work For in 2025 appeared first on The Close.

What Is a Real Estate License?

A real estate license is a state-issued permit that allows agents and brokers to assist in buying and selling homes. It ensures they have the necessary training and authorization and have passed a test, enabling them to guide clients through negotiations and paperwork. This license builds trust, as clients know they work with knowledgeable and vetted professionals.

Steps to Get Your Real Estate License

Let’s get started! Though the process might vary slightly from state to state, here’s a basic outline of what you must do to learn how to obtain a real estate license.

1. Determine Your State’s Education Requirements

• Cost: Free
• Time: Five minutes
• Helpful resource: The Close Look-up Tool (below)

Generally, states require that applicants for a real estate license meet the following requirements:

• Be 18 years of age or older
• Be legally allowed to work in the United States
• Complete the required amount of prelicensing education hours
• Have no pending criminal indictments against you
• Have no criminal convictions for violent or home invasion-related offenses

These specifics depend on each state (Alaska, for example, requires applicants to be 19 years old), and the number of education hours varies quite a bit. Pick your state from the map below to discover how many hours of prelicensing education you need, and check out the links to specific state guides to dive deeper.

2. Complete a Prelicensing Course

• Cost: Between $99 and $1,100, depending on your state
• Time: Between 40 and 180 class hours, depending on your state
• Helpful resource: Best Online Real Estate Schools

The next step on how to get a real estate license is to complete the prelicensing education hours your state requires. You can take these classes in a regular classroom setting or go for an online program. Online courses are generally the way to go because they’re usually cheaper and way more convenient—plus, you’ll learn at your speed whenever it fits into your schedule. Remember that some states require you to attend in-person or live online classes, so you can’t breeze through the hours at your own pace.

What You’ll Learn in Real Estate School

Generally, you’ll learn plenty of terms and definitions, maybe even ones you hear often but aren’t exactly sure what they mean. You’ll also get a crash course on important legislation, legal theories, and usually a little history and sociology. At the end of your prelicensing courses, you will have a solid understanding of the laws and regulations that govern real estate both at a federal and state level.

How to Choose a Real Estate School

Picking the right real estate school is a big deal, and there are a few things you should think about before making your choice.

• Cost: Is the course package of your choice within your budget?
• Accreditation: Is your chosen school recognized by the state where you want to work?
• Class format: Are you looking for a traditional classroom setting where you can easily approach your instructors and peers during classes? Or an online, livestream class with flexibility and access to instructor support? Or purely online courses where you need to be more self-directed?
• Refund policy: Some schools provide a refund option for students within a specific time frame, or they guarantee that you’ll pass the exam if you meet certain criteria. Ensure you know the refund policy—if there is one. Also, note that courses often have an expiration date, so you might only have access to the material for six months.

One of my favorite online providers is Colibri Real Estate. They make it easy to get your prelicensing classes, with options available in almost every state. Plus, they offer helpful packages that include exam prep and a Pass or Don’t Pay guarantee. If you’re unsure where to start with your prelicensing education, don’t hesitate to chat with one of their enrollment advisers—they’re there to help!

3. Prepare for Your State Exam

• Cost: Varies, usually about $99
• Time: One to two weeks
• Helpful resource: 7 Free Real Estate Practice Exams + 7 Exam Hacks

Once you finish your real estate prelicensing course, it’s time to take the state exam. You’ll need to memorize definitions, understand legal concepts, and do some math. Knowing your state’s rules and the national real estate laws is important. The exam is multiple-choice, and you’ll probably just have a basic calculator and scratch paper to work with.

Even if you’re confident, it’s wise to practice with exam prep materials like flashcards and practice tests, which top online real estate schools often provide. Buy a prelicensing package that includes exam prep. If that’s not an option, choose a cheaper package without the exam prep and grab extra courses or study materials. Here are some of our top picks:

4. Get Fingerprints & Background Check

• Cost: Varies by state, usually $15 to $80
• Time: One to three hours
• Helpful resource: IdentoGO and IdentoGO Fingerprinting Service

All states require fingerprints and a background check to obtain a real estate license. About 15 states do not require fingerprints, but they will still conduct a background check based on the application. Applicants must get their fingerprints taken at a local law enforcement agency or a Livescan provider like IdentoGO, with fees ranging from $15 to $80. The fingerprints are submitted to state and national databases to provide a comprehensive background review, including any criminal history.

5. Pass Your State’s Real Estate Exam

• Cost: Varies by state, usually $30 to $80
• Time: Around three hours
• Helpful resource: How to Pass the Real Estate Exam: Top 13 Tips for Success

It’s time to tackle your licensing exam once you’ve wrapped up your state’s prelicensing requirements and hit the books with practice tests and flashcards. Here are some quick tips to get you ready:

• Answer every question
• Answer the easy questions first
• Eliminate wrong answers
• Look at the question for clues
• Predict the answer
• Remember, there is only one correct answer
• Realize the test is pass-fail, and you don’t need to ace it!

The exam format varies by state, but most now offer a computer-based test that can be taken online or in person. You can find details about your state’s exam and nearby testing sites on your state’s licensing website or our state guides. If you’re feeling nervous, remember that many people do. Prepare with our free practice exam and discover tips to help you ace your real estate exam.

6. Register Your Real Estate License With Your State

• Cost: Varies by state, typically less than $150
• Time: 30 minutes to complete paperwork, one to two weeks for confirmation

Once you’ve passed your state’s licensing exam, the next step is to apply to your state’s Real Estate Commission. You’ll need to fill out an application with some basic info like your name, address, birthday, background details, and info about your real estate education and sponsoring brokerage. Most states let you apply online through a portal, but if that’s not an option, you’ll have to send in a paper application.

When you’re putting together your application, you must include a few things: an application fee, certificate of completion from your real estate school, fingerprints and background check, proof of a passing exam score, and explanations of any criminal record. Just so you know, the application fee varies quite a bit—it’s about $45 in Colorado but can go up to $245 in California.

7: Find a Sponsoring Brokerage

• Cost: No cost
• Time: One to two weeks
• Helpful resource: What’s the Best Real Estate Company to Work For?

The last step in becoming a real estate agent is picking a brokerage to work with. Choosing one that fits your style and what kind of real estate you want to focus on is really important. Before making your choice, be sure to check out these things:

• Figure out what type of brokerage you want to go after.
• Decide if you want to work solo or team up with a real estate crew.
• Look into how commission splits work.
• Check out how each real estate company is seen in the market.
• Think about what kind of mentoring and training they offer.
• Consider company culture, commission structure, what fees are covered, marketing policies, and training and mentoring.

Each brokerage has its strengths and weaknesses, so be sure to research and interview the brokerage as much as they interview you. Ask plenty of questions, reach out to other agents, and see if you can picture yourself as part of that team.

That’s the final step! Now you know how to get a realtor license.

How Long Does It Take to Get a Real Estate License?

Getting a real estate license can be pretty quick, sometimes taking just around six weeks, but how long it takes can depend on the rules in your state for what education you need. Here’s a quick look at the Texas, California, and New York timeline.

How Much Does It Cost to Get a Real Estate License?

Most applicants spend between $1,000 and $1,600 to cover everything, like the prelicensing course, study materials, exam fee, background check, application fees, and dues. However, the costs vary greatly from state to state. Here’s a closer look at the costs involved, with some example prices for Texas, California, and New York.

FAQs

Is it hard to get a real estate license?

Is getting a real estate license worth it?

How much does a real estate agent make?

What’s the difference between a broker & an agent?

What is real estate reciprocity & how do I get it?

Bringing It All Together

Real estate pros wear a ton of hats. We’re marketers, property whizzes, contract ninjas, negotiation gurus, community cheerleaders, and even a bit of a therapist on the side. But it kicks off with that all-important question: how to get a real estate license. Seriously, getting your real estate license is your golden ticket to a fresh and exciting real estate career. And don’t worry, we’re here to back you up and celebrate all your wins along the way! Make sure you don’t miss out on any cool articles or handy tips—subscribe to our newsletter and stay in the loop!

The post How to Get a Real Estate License in 7 Simple Steps appeared first on The Close.

1. Communication

From the first hello at your open house to the final handshake after closing a deal, an agent’s success largely depends on mastering the art of communication. We all know it: every client is unique, each with specific preferences and needs. That said, always be concise, ask thoughtful questions, and show genuine curiosity. Building your network and client relationships feels natural when you’re an expert at communicating.

To improve your communication skills as a real estate agent, practice the following:

• Write down your thoughts: Journal or simply use your Notes mobile app. This tip will allow you to organize your thoughts and say only relevant things.
• Listen actively: Always pay attention, know when to give feedback, and respond appropriately when communicating with your clients or fellow agents.
• Be aware of nonverbal cues: Make eye contact when you’re talking, smile, and use hand gestures. This connection will help clients and colleagues sense your confidence.

2. Negotiation

Negotiation is one of the most essential skill requirements for real estate agent. Buyers and sellers want the best possible deal, so agents should always prepare to negotiate. To excel in this area, agents must understand their client’s goals and needs so they can effectively communicate during negotiations.

 The best way to build your negotiation skills is through experience. If this is a weak spot in your skillset, try role-playing scenarios with a mentor or fellow agent, attend workshops, and continuously educate yourself through real estate business books. Doing all these will make you more confident as an agent, enhancing your negotiation abilities.

If you want to be an expert negotiator, take a Certified Negotiation Expert (CNE) course from Colibri’s Real Estate Negotiation Institute (RENI). The course covers proven persuasion approaches, techniques on how clients will choose you over other agents, lead generation and conversion strategies, handling various negotiation styles, and more. The course will improve your negotiation game whether you’re a new or seasoned agent.

3. Problem Solving

If you’ve ever been in a tight spot trying to meet a client’s special requests, don’t worry. That’s just a typical day in the life of an agent. Whether meeting a strict deadline to find a house or searching for one with a particular list of features, these challenges are part of the job. The key is to showcase your problem-solving skills while adapting to the current situation. You’ll close the deal and ensure client satisfaction by facing these obstacles head-on. Remember, it’s all about turning challenges into opportunities.

Here are some ways to build your problem-solving skills:

• Never stop learning: Attend real estate conferences or webinars that tackle the latest industry trends and solutions that can help you navigate difficult situations with clients.
• Brainstorm your strategies and solutions: Consider multiple solutions for every problem or situation. These can include an alternative financing option, negotiation technique, or marketing strategy.
• Build your network of professionals: Agents should have their trusted real estate attorneys, mortgage brokers, builders, electricians, plumbers, and other real estate professionals on speed dial in case something goes wrong. These experts can help you solve complex issues and maintain your deal with a client.

4. Local Community Knowledge

Local community knowledge is one of the most essential skills a real estate agent needs because potential clients hire local experts. To thrive in your community, you should know your area inside and out. This knowledge deep dive means knowing local establishments, town amenities, and market conditions in specific neighborhoods. 

Want some plus points? Remember these valuable tips:

• Stay up-to-date on your state and area’s local news: Watch for community events and read local news. Stay in the loop on zoning laws and other new developments.
• Volunteer at local events: The more you show up, the more people know your face and business.
• Know the best hot spots: Where do locals usually eat during a big celebration? Where’s the best burger joint? Be the guidebook of potential clients who will soon be living in the same area as you.

5. Time Management

Juggling meetings, open houses, showings, family time, and leisure can feel overwhelming. However, mastering time management is necessary for the long haul to thrive in this career. After all, no client wants to feel at the bottom of an agent’s to-do list. Plan your engagements thoughtfully to ensure your clients, colleagues, and family get the service and attention they deserve. Some helpful time management tips for agents include:

• Using Google Calendar or your trusty leather planner for scheduling tasks and events
• Using real estate software to automate repetitive tasks
• Becoming part of a team and delegating tasks
• Including professional and personal tasks in your daily schedule

Stay on top of your busy schedule with this classic leather planner. Maintain balance and productivity by mapping out your open houses, property showings, office meetings, and personal life events using the planner’s weekly and hourly schedule layout.

6. Technology

Isn’t it unbelievable how there always seems to be a new real estate app that makes agents’ lives easier? From apps that facilitate virtual staging to those that automate lead follow-ups, keeping up each day is much more seamless and efficient with the latest real estate technology. 

Technology skills for real estate agents are a must-have. Experiment with new software, sign up for free trials to see which ones help your business best, and dedicate time to read tutorials and set it up. Clients appreciate it when you’re knowledgeable about the latest tech innovations in real estate.

As an agent, you should be adept at using a customer relationship management system like Market Leader. The platform helps agents respond to clients through automated emails and SMS messages, manage contacts, send listings through automated listing alerts, track when clients have visited your websites, and more.

7. Marketing

To earn more as an agent, you should understand that marketing is one of the most critical real estate agent skills you must develop. It’s all about leveraging available resources to promote your services, whether paid or free. Marketing is more than just having your brokerage promote your name. You have to do the work, too. If you’re a new real estate agent and want to put yourself out there, here are some things you should be adept at:

• Creating Instagram reels and TikTok videos
• Designing real estate flyers and brochures
• Shooting your virtual house tours
• Sending out regular email newsletters
• Building a solid social media presence

8. Data Analysis

One of the most valuable skills in real estate is understanding and analyzing data. Analyzing data is the key to making intelligent decisions and staying ahead of the competition. Today’s modern tools and services make accessing valuable market information easier. 

If you want to know more about any aspect of your local market, you can find a real estate news site—often for free. That means agents who develop skills to analyze data will have the edge over those who don’t, using insights to predict trends, set accurate pricing, and craft strategies for every client.

9. Patience & Adaptability

Yup. You guessed it. Patience and adaptability are skills required for a real estate agent. If you think patience does not belong in the fast-paced world of real estate and should be removed from this list of skills, think again. Every skill I’ve listed above takes time and effort to master, and you’ve got to stick with it until you see results. This stick-to-itiveness applies to soft and hard skills—whether you’re perfecting cold-calling techniques or tweaking your realtor website. 

Selling homes is a long cycle, with many grounds to cover before you get that commission check. Agents who stay patient and adapt to various situations and unforeseen circumstances are the ones who ultimately come out on top. Remember, patient agents are successful agents.

How to Get a Real Estate License: An Overview

If you have the skills a real estate agent needs but are still contemplating becoming an agent, here are the basic steps to get your real estate license:

• Complete your prelicensing education: Before you can start organizing open houses and selling properties, you’ve got to take your prelicensing courses with accredited real estate schools. The number of prelicensing hours differs per state. Some states require only 40 hours, while others require more than 100. Your prelicensing courses cover real estate laws, fair housing, and more.
• Pass your state’s real estate licensing exam: The licensing exam consists of a mix of general and state-specific real estate questions. Prepping for the licensing exam involves reviewing real estate terms, practicing real estate math, and understanding housing laws. Once you feel ready for the license exam, submit your exam application and choose a test center near you.

• Apply for your real estate license: After passing the licensing exam, it’s time to apply for your real estate license. The process involves submitting your application to your state’s licensing board and your license fee. You’ll also need to complete a background check. Some states require you to have a sponsoring broker who’ll apply on your behalf. Check your state’s real estate licensing board for more information.

• Take continuing education courses: Learning doesn’t end after securing your real estate license. Once licensed, you’ll still need to complete continuing education (CE) courses to keep your license active. The number of hours and types of courses depend on your state’s requirements. Some agents take CE courses at the same school where they took their prelicensing courses. Popular CE courses include risk management, legal updates, consumer protection, and ethics.

Frequently Asked Questions (FAQs)

What are the top three qualities of a realtor?

What aptitudes, strengths, and skills do real estate call for?

What makes a best real estate agent?

Bringing It All Together

Like other real estate careers, being an agent requires a lot of grit and effort. Now that you know the skills required to be a real estate agent, do you have what it takes to be in this career for a long time? What are other skills needed to be a realtor? Let us know in the comments!

The post The Top 9 Real Estate Agent Skills of Successful Agents appeared first on The Close.

1. Tag Businesses & Others in Your Posts

By leveraging tags in your social media marketing for real estate, you’re engaging with your community and tapping into theirs. Tagging will help increase your reach, with the likelihood that the tagged individuals or businesses will share your content with their followers. 

For instance, by tagging your favorite local coffee shop in the caption of a property, you will catch the attention of their followers to open up your business to a new audience. This visibility taps into the power of local networking and building relationships that can yield productive partnerships and direct leads.

2. Use High-quality Images & Videos

In the visually engaged real estate social media world, high-quality images and videos are essential for capturing attention and maintaining professionalism. A potential buyer is much more likely to stop and admire a clear, well-lit photo of a home’s interior than some grainy, poorly composed shot. 

Videos, especially those with virtual tours, let prospects experience a property in ways no static image can. Videos will raise engagement, build interest, and drive leads, as followers are way more likely to share amazing visuals with their network than using text alone.

3. Utilize Instagram Stories & Reels

Instagram Stories and Reels are really great avenues for showing your content in social media real estate marketing. You will want to use Stories for short-term shared content, such as behind-the-scenes footage or rapid-fire updates, and use Reels for more complete yet short videos of your content. 

Both options work well with an audience who appreciates this bite-sized content delivery. Another important thing is the regular usage of Stories and Reels, which keeps your brand in front of the audience, encourages engagement, and displays properties in such an appealing way that it can drive inquiries and leads.

4. Use Hashtags Wisely

Hashtags are a great way to surface your posts. Mixing broad real estate-focused hashtags like #RealEstate and #JustListed with local, specific hashtags such as #AustinHomes or #ChicagoRealEstate extends your reach and will target potential clients in your area. This strategic use of hashtags ensures that your posts fall directly in front of people looking for real estate content.

5. Post Consistently

Sticking to a consistent posting schedule will help maintain visibility and keep you at the top of the audience’s mind. Consistency will allow your followers to stay engaged when you post daily, weekly, or biweekly. This consistent activity helps build a loyal following. It increases the chances that a member of your audience will think of you above other agents when they are finally ready to buy or sell. Consistency also builds professionalism and reliability, highly desirable qualities among potential clients.

Agent Crate is an all-in-one marketing platform designed to help real estate professionals consistently post on their social media channels with ready-to-go content, graphics, and scheduling tools. Using its automated posting plans, agents can enlist a team to post their content and achieve a professional presence across multiple platforms with no daily manual updating. This feature streamlines your social media strategy and frees up time to focus on growing your business while keeping your audience engaged and your brand top-of-mind.

6. Engage Your Audience

Actively engaging your audience builds relationships on social media. By responding to comments, liking posts, and participating in conversations, you show others that you’re approachable and value the community you’re building around you. 

This type of engagement nurtures your relationships but will also help spur others to start interacting with your content. Higher engagement translates to more visibility on social platforms, driving more people to your social media profile and generating leads from people who feel connected to you.

7. Run Social Media Contests

Contests in social media marketing for real estate are among the most effective and fun ways to engage your audience and grow your following. Offer a prize incentive like a gift card to a popular local business for likes, shares, or comments, and you’re guaranteed to have them interact with your posts. Contests are a great way to feature new listings or events since they create buzz and draw attention. Increased engagement from a contest could translate into more followers and, in turn, more leads.

8. Use of Video-format Testimonials

Video testimonials are a great way to show client satisfaction in action. Potential clients find trust and credibility in you when they hear real people discussing good experiences with you. Video works great for real estate social marketing, and it’s also an opportunity for your clients to share it with their followers. A well-produced testimonial video is a strong piece of content to drive prospects to your services.

9. Offer Exclusive Content

Offer your social media audience downloadable guides in exchange for contact information, market reports, or early access to listings. Your offering gives immediate value to the audience and, at the same time, helps you build a list of warm leads who are genuinely interested in what you have to offer. This prework will make connecting with these contacts a heck of a lot easier. Agents can leverage social media templates to help deliver this type of content to their followers.

Luxury Presence is committed to developing beautiful, high-end websites for real estate agents to impress the next client using sleek design and exclusive content. Their platform allows agents to feature premium listings, share crucial market insights, and make personalized resources available that separate them from their competition. With a beautiful, user-friendly website, agents can quickly provide prospects with a seamless experience and raise the bar on the agent’s brand.

10. Engage with Locally-based Influencers

Partnering with local influencers can expand your brand’s visibility. Influencers have dedicated followings, and whenever they provide endorsements for your services, their followers are more trusting and apt to consider your offerings. By running an event, giveaway, or sponsored post, you will expose services to a new audience that might be in the market for real estate. This extended reach will translate into better brand awareness and more leads as people trust the influencer’s recommendations.

11. Feature Local Events

Posting local happenings and events shows you’re not only a real estate agent but also an active member of the community. These events appeal to prospective buyers interested in the area. Highlighting local festivals, farmer’s markets, or community gatherings will go a long way in grabbing their attention. This type of post could drive engagement from followers living in or moving into the community you represent and, therefore, serves as an excellent way to build relationships and generate leads.

12. Showcase Your Knowledge

By sharing tips and tricks regarding real estate, you position yourself as an expert. For instance, posting advice on how to stage a home for sale or what to look for in a first-time home purchase will add value to your audience’s knowledge pool. This type of content gets shared by followers, increasing your visibility and attracting prospects interested in your knowledge who will hopefully seek your services when they are ready to buy or sell.

Coffee & Contracts helps real estate agents establish themselves in business by providing easily customizable content and marketing templates that help demonstrate knowledge and expertise. Using prebuilt social media posts, email templates, and marketing materials, the agents will regularly distribute helpful insights to their audience while building high trust in themselves as experts. It’s a whole lot easier for agents to show off their expertise and connect with potential clients using Coffee & Contracts.

13. Utilize Advertisements

Targeted ads and sponsored social media posts let you connect with your desired audience. Show your listings, open houses, or real estate services to a highly-targeted audience with paid ads based on location, age, interests, and more. Targeting is effective for reaching people who are searching for real estate services. The chances of quality leads coming through will increase. Ads can also guarantee measurable results to refine your strategy based on your needs.

Top Producer’s Social Connect makes social media advertising easier for real estate agents by providing targeted and timely ad campaigns. It features user-friendly functionality that enables agents to launch ads on platforms like Facebook and Instagram to drive more traffic to listings and services with the help of a team of experts. Social Connect helps agents strengthen their online presence and generate more leads through effective targeted advertising on social media.

14. Leverage User-generated Content

Encourage your clients to post pictures of their new homes on social media and tag you in them. Besides creating great, relatable content, this helps create social proof. Trust and credibility build when potential clients see real people celebrating their home purchase. Reposting that user-generated content shows you care and strengthens your relationship with your client.

15. Use Instagram Stories Highlights

Instagram Stories Highlights let you keep important content easily accessible on your profile long after the 24-hour Story period has expired. Create Highlights for categories like “Property Tours,” “Client Testimonials,” or “Tips & Advice.” This categorizing enables visitors to easily find and explore your content, providing helpful information at their fingertips, making sure your best content is visible, and driving more inquiries and leads.

16. Create Themed Content Days

Themed content days such as “Market Mondays” or “Feature Fridays” are great opportunities to make your posts consistent and give something for your audience to look forward to. This strategy helps you stay organized about when to post what on the content calendar, ensuring a steady stream of relevant posts. Themed content has advantages in planning and creation and allows for consistent engagement among the followers who anticipate and respond to your posts. 

17. Engage With Local Facebook Groups

Join mastermind groups related to your local community and jump into the conversations. Advise, share content, and answer questions so people can consider you a knowledgeable, approachable professional. Over time, these relationships can naturally evolve into leads as group members begin to see and value your expertise as someone who is deeply connected to the local real estate market.

Easy Agent PRO can help real estate agents enhance their networking potential with high-quality, SEO-optimized websites, blogs, and community pages. Agents can receive locally relevant content that invites visitors to comment and interact with them, other professionals, and potential customers. Its system will enable agents to forge relationships, extend their professional network, and establish themselves as local experts, all while driving organic traffic to their sites.

18. Host Webinars or Live Q&A Sessions

Webinars and live Q&A via Facebook Live and Instagram Live let you directly address common questions or concerns that potential clients may have. The value provided can range from educating your audience on “First-time Homebuyer Tips” to “How to Understand the Real Estate Market.” These events engage and build rapport with your audience, showing your expertise and developing leads from attendees ready to take the next step.

19. Create Polls & Surveys

Engaging your audience through polls or surveys on platforms like Instagram or Facebook is a great social media tip for real estate agents to discover what their followers would love to see. Ask questions like, “Which feature do you prefer in a home, an open floor plan or a large backyard?”. These questions trigger engagement and simultaneously give you data about what is important for your audience. This information will help you tailor your content and marketing strategies to their needs, increasing the chances of generating a lead.

The Best Social Media Platforms

Every social media channel differs, especially when considering a real estate marketing initiative. Each has unique characteristics and serves different demographics, which may be more or less valuable to you depending on your approach. Below are the best social media platforms that real estate agents have found most resourceful:

Platform	Why It's Effective for Real Estate
	Ideal for sharing property listings, client testimonials, and community content. Offers targeted ads to specific demographics, increasing lead potential.
	Perfect for showcasing high-quality images and videos of properties. Stories and Reels provide engaging, short-form content opportunities.
	Useful for sharing quick updates, real estate news, and engaging in industry conversations. Helps maintain a visible presence in real-time discussions.
	Ideal for hosting virtual tours, property walkthroughs, and market analysis. Helps establish expertise through educational and informative video content.
	Great for showcasing quick property tours and real estate tips. Helps connect with younger audiences through engaging and relatable content

Social Media Mistakes to Avoid

Avoiding these common pitfalls in your real estate social media marketing is important to maximize the effect and assure that your presence in front of others is professional. Even small mistakes can result in a loss of opportunities, lowered engagement, and a tarnished reputation. Agents should always be conscious of these mistakes to guarantee their efforts yield positive results. 

• Irregular posting: Posting on an inconsistent schedule may cause your audience to lose interest in you or question whether they can count on you. Consistency goes a long way toward engagement and visibility.
• Too much promotion: Too much promotion can become a turnoff with your followers. Try to strike a balance between promotional posts and offering information or interactivity that might be engaging for the audience.
• Comment and message negligence: The inability to respond to comments or direct messages gives an impression of being unreachable or unconcerned with your audience’s engagement. This could badly dent your reputation.
• Low-quality visuals: Lousy photos or videos lower the quality of your brand’s visual identity. Always make sure the visuals are top-notch for quality services and quality properties.
• Inadequate strategy: Nothing can be worse than just posting to post, which will translate to a lack of focus on the content and an inability to resonate with your target audience. Create a content strategy aligned with your business objectives and audience preferences.

FAQs

How frequently should I post on social media to keep others updated?

What kind of content will best suit social media for real estate?

How to track the results of my work on social media?

Bringing It All Together

In the competitive real estate market, strategic social media is no longer optional. It’s an indispensable tool to help you grow your business. With the actionable social media marketing ideals in this guide, real estate agents can effectively engage their audience, earn trust, and build worthy leads. Whether you show amazing visuals of properties, take advantage of analytics, or even interact with the community, a full-rounded strategy on social media will help amplify your brand and take your business forward. Start implementing these strategies so your social media channels will become major lead-generation tools today.

The post 19 Real Estate Social Media Marketing Tips to Generate Leads appeared first on The Close.

Earning money in real estate doesn’t happen overnight—you only get paid once you close a deal. It might take some time to see the results of your hard work, but with the right approach, you can speed up the process and start closing deals sooner. Let’s dive into the real estate agent checklist to get you up and running!

Step 1: Set up Your Essentials

First off, Congratulations! If you’re reading this article, you likely have recently obtained your real estate license and are ready to start your journey as a real estate agent. It feels like an amazing accomplishment to have passed the real estate exam—but now what?

• Choose a brokerage and get to know them: Select a brokerage that matches your career goals and offers the support you need, focusing on training, culture, commission, and mentorship.
• Set up your business essentials: Start by setting up a professional email and phone number, get business cards, and update your social media to reflect your new role.
• Get familiar with the market: Research neighborhoods, property values, and trends; attend open houses, and build a strong understanding of your market.
• Start building your database: Begin with your sphere of influence—friends, family, colleagues—letting them know you’re a real estate agent. Keep adding contacts to grow your leads and referrals.
• Set realistic goals: Define clear, achievable goals for your first year, like transactions, income targets, or new contacts, to stay focused and motivated.

Step 2: Start Your Lead Generation

Unfortunately, leads don’t just come to you. Start by aiming to have 50 real estate conversations per week. Play to your strengths and decide whether you’ll invest time, money, or both. For example, open houses are low-cost but time-consuming, so if you don’t have a listing, ask an experienced agent to host one of theirs. 

Focus on lead-generating activities that fit your budget and maximize conversations, like following up with cold calls after an open house to keep the momentum going. Cold calling is, by far, the fastest way to build your database and get in touch with potential leads. It’s definitely worth adding to your real estate checklist.

If you’re looking to make your dollar go further, REDX is a great choice for new agents looking to generate leads in this way. They have a power dialer that will get you in front of a large audience fast so you can start converting leads into clients ASAP.

Pro Tip: Take time to reflect on what drew you to real estate in the first place—whether it’s the freedom, the connection, or being your own boss. Your “why” is your anchor, especially when things get tough. As Simon Sinek says, “People don’t buy what you do; they buy why you do it.”

Step 3: Use Your Brokerage Tools

Get to know your brokerage and make the most of it—it’s not just a place to hang your license but a goldmine of resources that can set you up for success. Each brokerage is unique, so understand what yours offers, from tools and training. By fully using what your brokerage provides and networking with the right people, you will elevate your business and make the most of your new workplace.

• Join training programs: Make it a priority to attend your brokerage’s training sessions—they’ll give you the skills and knowledge you need to start strong.
• Find a mentor: Connect with an experienced agent who can guide you, offer market insights, and share tips that only come with experience.
• Use marketing and support tools: Take advantage of your brokerage’s resources like marketing templates, photography, and administrative support to build your brand and attract clients.
• Attend brokerage events: Engage in brokerage events to learn, network, and stay updated on industry trends—these are great for growing your knowledge and connections.

By tapping into all the resources your brokerage offers, you’re laying the groundwork for long-term growth. Remember, your brokerage is there to support you—so take full advantage of everything they have to offer. If you still need some help choosing a brokerage, check out our review of the best real estate companies to work for.

Step 4: Put Yourself Out There

Now that you’ve established what you need to do, now it’s time to actually do it—and you need to start getting noticed. Remember, the goal of putting yourself out there as a real estate professional is to create a strong personal brand that helps you stand out from the crowd.

 Let’s take a look at a few things you should do to make sure you’re getting seen.

• Write a great bio: Create a bio that really shows off your strengths and what makes you unique.
• Get a professional headshot: A great headshot is worth the investment—make sure it’s professional, confident, and approachable, and use it everywhere.
• Build your online presence: Keep your website and social media profiles up to date and aligned with your brand so potential clients know exactly who you are.
• Network online and offline: Get out there and connect—whether it’s through social media or local events, the more people you meet, the better.
• Share valuable and relatable content: Post helpful tips, market insights, and content that speaks directly to what your audience needs.
• Use client testimonials: Let your satisfied clients do the talking—sharing their positive experiences can build trust with new prospects.
• Be active in your community: Get involved in local events and initiatives to show your commitment and make sure people know who you are.

Don’t just rely on a single social media post to announce your real estate career—many people might miss it. Let your entire sphere of influence know you’re in the business because conversations about real estate are opportunities you don’t want to miss. Personal connections often lead to your first sales. People want to support you but can only do that if they know what you’re doing. Consistently remind your network, or you might miss out on potential deals.

Keep your branding and marketing simple, especially in your first month—getting bogged down with too many options is easy. Agent Crate is a great tool for new agents because it offers easy-to-use templates and ready-made content, so you will quickly get your brand out there without spending a ton of time. Agent Crate lets you create professional-looking social media posts, flyers, and business cards in no time, letting you focus on connecting with clients and building your business from the start.

Pro Tip: Need some bio-writing tips? We got you covered. If writing your bio is something you are really struggling with, hiring a professional freelancer is an option. Just make sure it’s in your voice!

Step 5: Build Your Tech Stack

With so many tools out there, it’s like being a kid in a candy store—except these treats help you close deals faster, manage your clients better, and make your life a whole lot easier. From customer relationship management CRMs that keep you organized to virtual tour software that wows your clients, there’s no shortage of gadgets and apps designed to boost your real estate game. 

The Close is a great resource to check out different tools, checklists, and tips for new real estate agents, so let’s take a look at tech tools that will take your business to the next level. 

• Customer Relationship Management (CRM) Software: A good CRM is the backbone of your business. It helps you keep track of leads, manage client relationships, and automate follow-ups. Look for a CRM that allows you to organize contacts, set reminders, and track communication history.
• Transaction Management Software: Keeping track of all the details in a real estate transaction can be a hassle, but transaction management software makes it easy. Some brokerages may provide one and require you to use it—and that’s fine too! These programs help you organize contracts, deadlines, and documents in one place, so nothing slips through the cracks.
• Cloud Storage & Electronic Signature Software: Cloud storage solutions like Google Drive and Dropbox help you securely store and access documents from anywhere, making it easy to share files with clients and colleagues. Pair this with electronic signature software like DocuSign or Adobe, and you can handle contracts quickly and securely online.
• Social Media Marketing Tools: Having a solid social media presence is key to an agent’s success, but it doesn’t have to take up all your time. With the right tools, you can easily create professional-looking posts, keep your branding consistent, and stay active online without the hassle. These tools let you schedule posts and manage everything in one place, making it easy to connect with your audience and grow your business.
• irtual Meeting & Video Tools: Virtual meeting and video tools have become more popular over the years, making it easy to connect with clients no matter where they are. Platforms like Zoom allow you to conduct virtual tours, host meetings, and stay in touch with clients. Other platforms, like BombBomb, add a personal touch by allowing you to send personalized video messages via email.
• Virtual Tour & Virtual Staging Software: With virtual tours, buyers can explore homes from anywhere, getting a real feel for the space. Virtual staging adds a finishing touch by digitally furnishing rooms, helping buyers imagine living there. These tools make your listings stand out and reach more potential buyers, so be sure to add this to your listing agent checklist.
• Dialers & Communication Tools: When you start thinking about adding cold-calling to your business, dialers and other communication tools become a must have tool. Dialers help you manage calls, track follow-ups, and ensure no lead slips through the cracks.
• Open House Tech Tools: Hosting an open house? With the right open house tech, you will streamline the whole process. Use digital sign-in apps, virtual tours, and automated follow-ups to capture leads and make a great impression. These tools help you manage visitors and show off the property effortlessly, turning casual visitors into serious buyers.
• Referral & Lead Generation Tools: Growing your real estate business starts with finding the right clients, and referral and lead generation tools can help make that happen. Whether you’re using a CRM to keep track of leads or tapping into referral networks to connect with ready-to-move buyers and sellers, these tools are key to keeping your pipeline full. By mixing and matching the right tools, you will stay organized, build strong relationships, and turn prospects into loyal clients, helping your business thrive.
• Must-have Apps for Agents On-the-Go: Let’s face it—successful agents are always on the move, often spending more time in their car than at a desk. That’s why having reliable apps that work anywhere is so important. Whether you’re between showings or on the road, these real estate apps help you stay connected, creative, and efficient, ensuring you can manage your business no matter where the day takes you.

Wise Agent CRM is a powerful tool designed to help real estate professionals streamline their business. With its easy-to-use interface, you can manage leads, automate follow-ups, and keep track of all your client interactions in one place. It’s the perfect solution to stay organized and grow your business efficiently.

Step 6: Navigate Your First Deals

You’ve implemented all the items on the new real estate agent checklist so far, and you now have your first deal under contract. What’s next? Your first few real estate transactions are both exciting and nerve-wracking. It’s sure to bring new learning experiences that will set the stage for your future in real estate.

• Lean on your mentor: If you’re unsure about something, don’t hesitate to reach out to your mentor or broker—they’ve been through it and can offer solid advice.
• Double-check everything: The details matter—make sure that your paperwork is spot-on and that deadlines are met to keep everything on track.
• Communicate and stay organized: Keep your clients in the loop and stay organized to make sure things go smoothly. Automate tasks when you can, delegate when possible, and prioritize your most important tasks.
• Stay calm under pressure: Real estate can get stressful, but staying calm helps you handle any issues and reassures your clients. Manage your time with time-blocking so you can stay focused during any situation.
• Learn and grow: Every deal is a learning opportunity—take time to reflect, get feedback, and keep improving your approach. Review your progress continuously and make adjustments where needed.

Step 7: Be Aware of Bumps in the Road

Real estate is stressful and can be hard. Anyone who tells you any different is lying. Prepare yourself now for any potential bumps in the road. Here are just a few examples of what can go wrong in a transaction.

• Deals will fall through, and that commission you were counting on might disappear, leaving you wondering how you’ll manage until the next one closes. 
• There will be tough clients who make you question why you got into this business in the first place.
• The market will have its ups and downs, with high highs and even lower lows. Staying informed about the latest trends will help you navigate through any season.
• Life doesn’t slow down, and neither does business. Balancing your time and maintaining a work-life balance will be challenging.
• Rejection is a part of the business. Get used to hearing “no,” but always learn from it.  

My advice? Don’t be afraid to fail, and be ready for any challenges with a financial safety net for when commissions don’t come through. Lean on your network for support and advice. Keep up with market trends so you can adjust as needed, and make time for yourself to avoid burnout. With a little preparation and the right mindset, you’ll be able to get through it and keep moving forward.

Step 8: Keep Growing

Continuous growth is the key to long-term success. The industry is always evolving, and as agents, we have to stay on top of the latest and greatest. That’s why it’s so important to hone your skills, expand your knowledge, and explore new opportunities.

• Invest in continuing education: Continuing education is a required part of keeping your license, but be sure to take specialized courses and earn certifications to enhance your skills.
• Seek out mentorship: Connect with mentors and peers to gain insights and explore new opportunities.
• Embrace technology and innovation: Try out the latest tech tools to make your work easier and stay ahead of the curve. Be sure to click here and subscribe to The Close for the latest updates and product reviews.
• Focus on personal development: Growing as a person is just as important as growing as a professional.
• Set goals and learn from your experiences: Regularly check in on your goals, and use what you’ve learned to keep growing and moving forward.

Embracing a mindset of always learning and growing will help you stay current and deliver top-notch service to your clients. Keep following this new real estate agent checklist, and you will set yourself up for long-term success in your real estate career.

Step 9: Set Your Sights High

Setting ambitious goals and striving for continuous improvement is essential for long-term success. Whether you want to close more deals, expand your client base, or grow your expertise, goal setting will keep you motivated and focused.

• Start with a vision: Imagine where you want your real estate career to go—whether it’s closing more deals, expanding your reach, or mastering a new niche. Visualize what you want your business to look like and create a vision board to reference while you’re working to achieve your goals.
• Break down goals: Once you have your big goals in mind, break them down into smaller, actionable steps. For example, if your goal is to increase your transactions, identify specific tasks like boosting your lead generation or improving follow-up processes by using a CRM.
• Plan your path: Develop a strategic plan that outlines the steps you’ll take to reach each milestone. Consider what resources you’ll need and set realistic timelines to keep yourself on track.
• Monitor and adjust: Regularly check in on your progress. Are you hitting your targets? If not, adjust your strategy. The market can change, and so should your approach—stay flexible.
• Get support: Don’t go it alone. Share your goals with a mentor, colleague, or accountability partner who can offer guidance and keep you motivated. Their insights and encouragement can make a big difference.
• Celebrate along the way: As you make progress, take time to celebrate your wins. Whether it’s reaching a sales milestone or completing a big project, acknowledging your achievements keeps you excited for the next challenge.

By starting with a clear vision, breaking down your goals, and staying adaptable, you’ll keep moving forward and reaching new heights in your real estate career. And remember, the journey is just as important as the destination—so enjoy the ride!

Bringing It All Together

Starting your real estate career can feel overwhelming, but with the right approach and tools, you’re setting yourself up for success. By putting yourself out there, staying organized, and making the most of the resources available to you, you’ll build a strong foundation for a thriving business. Take it step by step, and soon you’ll be on your way to reaching your goals.

The post The Ultimate New Real Estate Agent Checklist: Your Path to Success appeared first on The Close.

What Is a Real Estate Mastermind Group?

A real estate mastermind group is peer-to-peer mentoring among agents and investors looking to share knowledge, strategies, and support. These mastermind agent groups of realtors and investors meet in person or online at specific periods to review trends, fix problems, or simply set goals. The synergy of the group, through their composite expertise and experience, maximizes both individual and group potential.

Mastermind groups are resourceful and different from the usual networking groups where members only exchange business cards and socialize. In a mastermind group, members commit to each other’s success by offering constructive feedback and sharing resources. Such synergy created in these groups can provide a breakthrough, which one would not get by working alone.

Be it increasing the knowledge base, solving specific problems, or seeking motivational fuel, real estate mastermind groups are game-changers for real estate careers.

How to Join Real Estate Mastermind Groups

A mastermind real estate group could be a giant step toward developing your professionalism and network. You can find real estate investing mastermind groups by doing a simple search on Google (or continue reading this article, which will give you a bunch of excellent mastermind group choices!) Find those of interest and research them the same way you would any other critical decision. 

The steps to joining a real estate mastermind include the following: 

• Research: Identify groups that align with your professional goals and interests. Look for groups with people who have similar levels of experience and expertise. 
• Apply: Most groups have an application process to ensure a good fit between the group’s objectives and your goals. This application process may be done by filling out a form, participating in an interview, or attending a trial meeting. Most online Facebook groups are free to join but may need group administrator approval before having access. 
• Attend: If accepted, regularly attend meetings or real estate conferences. The more active you are with the group, the more you gain from it. Some groups may have attendance policies.
• Contribute: Offer your knowledge and experience to others within the group to derive value from. The more you contribute, the more you will benefit from the members’ collective wisdom.

How Much Do Real Estate Masterminds Cost?

All the mastermind groups I have shortlisted are free and online via Facebook. Such groups will help agents get important resources and provide the ability to connect with others to share information from expert practitioners at no cost. 

Some other paid mastermind groups can grant advanced features, such as personal coaching and special member-only resources. However, free online groups will still deliver some of the value and support that help agents move their careers forward. The minimum cost for these free groups is your time and involvement, which are returned to you through knowledge networking and professional growth.

Benefits of Joining a Real Estate Mastermind Group

Joining a real estate masterminds group will enhance your career with a bundle of different benefits best suited for your professional growth and success. You’ll share a collaborative environment and have the opportunity to leverage the collective intelligence of participants in the groups. The key benefits of a real estate mastermind group are as follows: 

• Networking opportunities: Connect with like-minded professionals and expand your business network.
• Knowledge sharing: Gain insights and learn from the experiences of others in the industry.
• Accountability: Stay focused on your goals with the support and encouragement of group members.
• Motivation: Be inspired by the successes and strategies of your peers.
• Problem-solving: Find solutions to challenges through collective brainstorming and advice.
• Personal and professional growth: Continuously improve your skills and knowledge.
• Market insights: Stay updated on the latest industry trends and developments.
• Supportive community: Benefit from the encouragement and camaraderie from professionals who understand your challenges

The Close’s Favorite Mastermind Groups

The right mastermind realtor group is key to real estate professionals seeking valuable insight, support, and good networking. With so many options available, finding one that aligns with your goals and professional level is imperative. Therefore, we’ve pulled out a list of the top 10 masterminds real estate groups for you to start with. No two groups are alike, each having varying benefits and focus, so no matter what an agent is looking for to move their career forward, there will be at least one.

1. Real Estate Rockstar Agents

Year Founded: 2014
Group Membership: 47,246
Monthly Posts: Around 200
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

Real Estate Rockstar Agents is a dynamic community built for high-performance agents wanting to move their careers to the next level. The group shares advanced strategies, industry secrets, and innovative techniques on how to be the best within a particular market. Its culture of excellence and ambition makes it a perfect fit for those looking to learn from the best and constantly challenging themselves to improve their skill base.

2. Real Estate Memes & Videos

Year Founded: 2016
Group Membership: 52,077
Monthly Posts: Around 150
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

A unique mastermind group with an extremely unique blend of humor and education that refreshes your professional network is Real Estate Memes & Videos. The content provided is the most entertaining way to draw on industry trends, common challenges, and real estate tips. This group is an excellent place to keep yourself light-hearted while still learning from fellow agents.

3. LabCoat Agents

Year Founded: 2014
Group Membership: 165,704
Monthly Posts: Around 2,000
Private or Public: Private
Self-promotion Allowed? On approval of admins
Real Estate Agents Only? No

As one of the largest and most active real estate communities, LabCoat Agents offers a wealth of resources for agents at all levels. It’s known for highly detailed content regarding real estate matters, from marketing and technology to lead generation and personal development. With regular webinars, expert interviews, and collaborative discussions, LabCoat Agents is a must-join for those serious about excelling in real estate.

4. Empowering Women in Real Estate

Year Founded: 2014
Group Membership: 38,235
Monthly Posts: Around 170
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, lenders, title companies, and real estate support teams, too!

Founded by agent Karen W. Cooper, the mission of Empowering Women in Real Estate is to help and encourage women in real estate. This mastermind real estate group provides a safe space where women can empower each other through sharing experiences, struggles, and triumphs. By focusing on mentorship, networking, and personal development, the idea is to allow women to reach their potential within the real estate industry.

5. New Real Estate Agents Facebook Group

Year Founded: 2017
Group Membership: 76,655
Monthly Posts: Around 200
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, mortgage brokers, too!

The New Real Estate Agents Facebook Group is a great forum and support group for those entering the business. You can ask questions, ask for advice, or share personal experiences regarding entering the real estate business. This group would be a good fit for any new agent looking for mentorship, real-life practice tips, and motivation from people who recently walked a similar path.

6. Real Estate Mastermind

Year Founded: 2016
Group Membership: 304,243
Monthly Posts: Around 3,500
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

Join Real Estate Mastermind if you are seeking a high-level, peer-to-peer group. It’s the perfect group if you’re an experienced agent or industry leader ready to dive into advanced strategies and insights. This mastermind group consists of people who like to get things done, keep their members responsible, collaborate, and help set real estate goals. It is excellent for learning subtle skills and keeping updated on market trends.

7. Real Estate Happy Hour

Year Founded: 2015
Group Membership: 15,578Monthly Posts: Around 50
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, lenders can join, too.

The Real Estate Happy Hour mastermind group brings professional development into a social setting, allowing agents to network and discuss ideas in a relaxed atmosphere. Though it’s not the most active group on our list, it provides an opportunity for its membership base to discuss industry topics and best practices and offers relevant networking. It’s great for those looking to mix business with a sprinkle of humor while growing a professional network.

8. Facebook Ad Support Group for New Real Estate Agents

Year Founded: 2018
Group Membership: 30,419Monthly Posts: Around 10
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

While not a group you might actively participate in, The New Real Estate Agent Facebook Support Group is a place to become proficient in online ads. The group shares real and practical tips and advice on troubleshooting and success stories related to running Facebook ads. These resources are invaluable for agents leveraging social media marketing to generate leads and grow their businesses.

9. Real Estate Agents Referral Group

Year Founded: 2000
Group Membership: 11,062
Monthly Posts: Around 10Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

The Real Estate Agents Referral Group is a forum for exchanging referrals among agents nationwide. Members can grow their businesses through this group by networking with fellow agents around various other demographic areas. This forum is suitable for finding someone to partner with, sharing leads, and giving your clients superior service with a network of trusted professionals who can help take your business to the next level.

10. The Close Real Estate Community

Year Founded: 2019
Group Membership: 8,979Monthly Posts: 15
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, it is open to other industry professionals, too.

The Close Real Estate Community is our specially curated group with top-level access to real estate industry insights, practical advice, and highly attainable community members. We bring forward collaboration in this environment that empowers members to share their experiences or ask for guidance from our team. Be it a seasoned agent or a new entry into the business, The Close Real Estate Community is equipped with the tools and support needed for agents to be successful in their chosen careers.

Frequently Asked Questions (FAQs)

Why join a real estate mastermind group?

How can I identify the right mastermind group that fits all my needs in real estate?

What do I get from participating in the mastermind group within Real Estate?

Bringing It All Together

The real estate mastermind groups are valuable because they provide a robust platform where agents can establish a faster and more tangible pace of personal and professional growth. Agents will access a helpful and friendly network of similar-minded career professionals who can offer valuable industry insights and actionable strategies to apply directly to their businesses. These groups present opportunities for continual learning, accountability, and motivation.

Do you belong to a mastermind group? Tell us which one and how it has helped you!

The post 10 Real Estate Mastermind Groups Every Agent Should Join Today appeared first on The Close.

1. Analyze Realtor Headshots & Emulate Them

They say imitation is the purest form of flattery; in this case, it is often the fastest route to getting a headshot you love. Find your market’s most successful real estate agents and preview their headshots. Look closely at their poses, smiles, clothes, and backgrounds. What makes these headshots stand out? What do the small details convey, even subconsciously, about the agents? Choose your favorite ones and emulate them during your photoshoot.

Avion Abreu (Source: Sotheby’s International Realty)

Feras Abbas (Source: Sotheby’s International Realty)

Bobbie Abagnale (Source: Sotheby’s International Realty)

2. Get a Professional Photographer

Celebrity portrait photographer and photo artist Michael Grecco knows how to take a headshot and has captured countless famous faces, from Kanye West to Steven Spielberg. Grecco’s number one advice to The Close readers is to hire a professional photographer to control the situation and coach you through getting the exact results you want.

“Just like any important business meeting, you should show up to your photo shoot well rested, relaxed, and ready to work. But you aren’t paying someone to open and close a shutter. You’re hiring someone to take control of the situation from start to finish, guide you through your poses, suggest your wardrobe, and teach you how to get the most out of every minute of their time.

“If your photographer isn’t making your photo shoot easy, you’ve got the wrong photographer.”

Michael Grecco

How to Hire a Headshot Photographer

• Step 1: Research photographers specializing in corporate or headshot photography. Look at their portfolios and decide whether or not you like their style.
• Step 2: Set a budget. Remember, this is an investment in your professional brand. You can use your headshot in many marketing materials, so ensure you set aside a reasonable budget.
• Step 3: Contact potential photographers to determine whose services you’ll use. Inquire about their services, pricing, and availability to see whether they fit your needs. If everything seems good, it’s time to book your headshot session.
• Step 4: Before you arrive at the studio, ensure your photographer understands your expectations and has a plan to meet (or exceed) them. It’s worth having a 10-minute conversation before shoot day to ensure you’re both on the same page. Here are a few details to nail down beforehand:
  • How do you plan on using your headshot in marketing?
  • Where will you shoot?
  • What image resolution do you need? 
  • Is there a particular look or feel you’re going for? 
  • Is there an additional charge for retouching? 
  • Are the copyrights and usage rights included? (More on this below)
  • When do you expect to get your photos?

3. Hire Professional Hair & Makeup Artists

Even if you’re a Sephora junkie, chances are you’re not going to be able to do your own hair and makeup as well as a professional can. Even subtle differences can have a significant impact when trying to look your best in your real estate headshot. Professional hair and makeup artists will know how to make you look your best on camera. So, before you book your shoot, ask your photographer if they know good hair and makeup artists or professional stylists. Many stylists work with professional photographers to ensure everything is picture-perfect!

Colleen Lawson (Source: SERHANT.)

Alex Abrahamson (Source: SERHANT.)

4. Dress to Impress

Clothing is always a question when it comes to real estate headshots, but it’s easily answered. Speak to your photographer about colors and prints, and ensure that whatever you wear makes you feel good. If you aim for professionalism and comfort, you will look more natural in your photo session. Your photographer should be able to advise you if you have concerns or questions.

Here are some tips on what you should and shouldn’t wear to your photo session:

• Wear something you’ll also wear when meeting a client. This attire usually includes a blazer, tailored pants, dress shirt, blouse, and slacks.
• Choose neutrals instead of bright and neon colors. If you want to wear colors, opt for muted shades to avoid overwhelming the viewers.
• Stick to solid colors instead of various patterns and tacky logos to keep the focus on your face.
• Opt for minimal and tasteful accessories. Don’t wear flashy and distracting pieces of jewelry that can overpower your whole outfit.

Liz Obregon (Source: Coldwell Banker Realty)

Robert Kinoshita (Source: Coldwell Banker Realty)

Dhru Patel (Source: Coldwell Banker Realty)

5. Take Test Shots Before the Big Day

If you want a professional-looking headshot that shows you’re honest and trustworthy (rather than just nervous), you should practice a bit. Before the big day, pick out exactly what you want to wear and recruit a friend or coworker to take a few shots. While the pictures won’t look as good as the pros’, you can try different expressions and poses while in your real estate best.

Courtney Chase (Source: Douglas Elliman)

Ellis Bachman (Source: Douglas Elliman)

6. Use Local Landmarks as Background

Real estate doesn’t happen in an office, a bank, or even on your smartphone—it occurs in the communities you serve. While having a quality set of studio images is essential for all sorts of applications, don’t miss the opportunity to include a photo shoot in your community. 

Since you aim to look as natural and trustworthy as possible, ditch the cheesy backdrop and head outside for your photo shoot. Consider shooting in front of an iconic landmark that represents your town. We like these examples that show off the Brooklyn Bridge, the Ravenel Bridge in Charleston, and the impossible-to-mistake yellow taxis of New York. The result will be a headshot that wordlessly conveys your local bona fides.

Lindsay Coleman (Source: Douglas Elliman)

Paul Smith (Source: eXp Realty)

Kaitlin Adams (Source: Douglas Elliman)

Here are more backdrop ideas you can use for real estate agent headshots:

• Backdrops that showcase your niche
• Your brokerage’s branding or logo, or if you’re a solo agent, use your logo
• Your office or a stylish living room

7. Smile Naturally!

Some real estate agents think looking professional in their headshots means giving a stone-faced blank expression rather than a warm smile. After all, many very powerful people look serious in their headshots. If you’re considering going with the stern look, a study at the Max Planck Institute for Evolutionary Biology showed that smiling increases trust and makes people view you as more honest.

Maria Victoria Andrade (Source: Douglas Elliman)

Jackson Keddell (Source: Douglas Elliman)

Still nervous about giving your perfect smile? Follow these tips:

• Practice smiling in the mirror and say goodbye to awkward smiles! Try different smiles until you find one that feels natural.
• Collaborate with your photographer to find the best smile. They can provide valuable feedback and suggest adjustments to your angle and position, helping you achieve the perfect smile.
• Remember to relax your facial muscles and jaw. Tension can make your smile look strained, so staying relaxed and natural is essential. 
• Smile with your eyes. Before the photographer clicks the shutter, think of something that makes you genuinely happy.
• Avoid overly broad smiles. Don’t smile like you won the lottery; an overly wide smile might seem insincere.

8. Pose With Confidence

The days of upright, awkward, and frozen headshots are behind us. A relaxed and comfortable pose is acceptable, especially in our industry. Some of my favorites show the subject sitting down, looking approachable and primed for an important conversation. These agents look ready to solve all of your real estate problems.

Dan Deon (Source: Coldwell Banker Beyond)

Susan Niami (Source: Coldwell Banker Realty)

Butler Derrick (Source: Carriage Properties)

Need more tips on striking the right pose for realtor headshots? Here are some:

• Stand tall and maintain a good posture. Stand straight, but keep your shoulders down and relaxed. Don’t stand like a robot.
• Look right through the camera. A confident gaze communicates reliability and inspires confidence and trust.
• Keep your hands relaxed. Avoid awkward hand positions by placing your hands in your pockets or resting them on your hips.
• Avoid a double chin by angling your chin forward and tilting your head slightly.
• Experiment with your angles! Your photographer knows what poses work for you. Ask your photographer if your pose looks stiff and awkward.

9. Get Several Headshots for Multiple Purposes

When following your real estate marketing plan, be sure to include a great headshot in your marketing and business promotions. However, making a single image work for many applications is not always possible. A simple, clean background is best if your headshot will be used alongside other agents’ headshots (if you’re speaking on a panel, for example). But if you’re looking for a headshot for promotional materials or social media, you need one that indicates who you are and your target market. This fact may mean you need multiple outfits and settings for your shoot.

10. Ask Strangers to Pick Your Best Headshot

Most people struggle to be objective about their own image. It’s just too easy to either fall in love with a headshot that doesn’t work or ignore the one that does. Your friends, coworkers, and family might have the same bias. Worse, they may avoid the truth to protect your feelings. Consider using Photofeeler, which allows you to crowdsource real, unbiased advice from the general public.

11. Avoid Over-editing

With the magic of Photoshop and filters, it’s tempting to over-edit real estate agent headshots. I’d advise you to hold back, or else you’ll get an end product that doesn’t reflect the subject. Have a blemish? Go ahead and erase it. Errant hairs flying out of place? You can fix those too. But go too far, and people will notice the post-production instead of your beautiful smile. 

If your photographer handles touch-ups, ensure they know you want a natural look. Ask them to reduce the corrections if the final product looks like a gauzy Glamour Shot.

12. Purchase the Full Use Rights & Copyright for All Your Headshots

Photographers will often retain the copyright for any images they create unless you specifically purchase the usage rights. Make sure you ask your photographer about copyright and use. Are there any restrictions on how you can use your images? Will your photographer retain the copyright for your pictures and use them for their purposes? If you can purchase all copyrights and uses for your headshots, go ahead and do it.

Lara Maric (Source: SERHANT.)

Marco Nasso (Source: SERHANT.)

By default, photographers hold the copyright and usage rights to all the photos they’ve captured, meaning they have the right to reproduce and distribute all your headshots. Purchasing the copyright for all your realtor headshots allows you to use all your images without restrictions. You’ll be free to use your headshots in all your marketing materials, websites, and social media without asking for permission from the photographer.

13. Use Your Headshot Consistently

Sure, you think I’ll put my headshot on my website and probably my postcards and add it to my real estate agent bio, but that’s all. No—that’s not all! Put this hard-won headshot everywhere! On every social media channel, on flyers, postcards, park benches, or on a banner waving in the wind behind an airplane. Paper the town with your professional image so that your community knows who you are and you’re the one to trust.

Kim Adams (Source: Sotheby’s International Realty)

Sheena Alescio (Source: Sotheby’s International Realty)

FAQs: Real Estate Headshots

How much do real estate headshots cost?

Should I hire a professional photographer for my headshot, or can I take it myself?

What if I’m not photogenic? How can I improve my headshot?

How often do real estate agents need to get new headshots?

Bringing It All Together

A great headshot is the unifying piece of content that ties all your real estate marketing together. Take the time to get the right photos done the right way. Have questions or advice? Leave a comment below!

The post 13 Tips for Creative Real Estate Headshots (+ Examples) appeared first on The Close.

Real Estate Agent Salary Defined

While we do use the term salaries, agents are typically independent contractors. So, a real estate salary is really your gross commission income (GCI), or how much you take home through your real estate transaction commissions.  Remember, these are averages (and before taxes because, with effort and time, there is no limit to your take-home pay).

And the top six states might just surprise you! Check it out while we pack our bags and move to Kansas.

How Much Do Real Estate Agents Make in My State?

A note on the methodology behind The Close’s proprietary real estate agent salary information: Our salary database is supported by data from numerous sources, including Indeed, ZipRecruiter, Salary.com, Glassdoor, and the National Association of Realtors (NAR). 

Keep in mind that these are general averages that regularly change and depend on local markets, individual effort, broker splits, and agent experience. Despite their dynamism, these numbers offer a good idea of an average real estate agent’s salary, state by state.

Why Real Estate Salaries Vary

The average real estate salary may have surprised you—after all, Alabama and New York are neck and neck. When looking at the earnings of a real estate agent, there are plenty of reasons why they might be higher (Maine?) … or lower than you’d expect: 

• Disparate housing markets: Since real estate agents’ total compensation is based on commissions, states with higher average sale prices will see higher average incomes.  
• Competition: Agents in a small community with only a handful of real estate pros will have a better chance of winning clients than in a large city like Dallas, with roughly 750 agents. 
• Brokerage splits: Every brokerage handles splits differently, and in a world where brokerages are moving online, those splits can be even more beneficial to agents. These varying models skew the numbers even further, as agents at one brokerage could make a lot more from the same number of transactions than agents from a different brokerage. 
• Old-fashioned hard work: No surprise, commission-based salaries often reflect work ethic and hustle. It’s generally safe to say that agents who work their tails off will bring home more than agents who don’t. The same thing goes for experience. Agents with more years under their belts generally take home higher compensation. Remember, some part-time agents might not be at the top of the average but are still making their side hustle worth it.

How to Increase Your Real Estate Agent Salary

While you can’t control how many years you’ve been in the business or the amount of competition in your area, you can always level up and increase your salary, even if you’re a brand-new agent. You’re not locked into a salary determined by corporate role banding. You have unlimited potential. The Close has the tools and strategy guides you need to plan, start, and scale your business. 

• Select a real estate niche: It might be military families, seniors, first-time buyers, or luxury listings. Focus on that specific market and become the “go-to” for everything in your niche. 
• Focus on your skills: Focus on skills that will benefit you and your commission. Start with sharpening your negotiation and communication strategies.  
• Make strategic decisions: If you’re a new agent, start with our checklist, made specifically for you. It will help you make a strategic plan for success and a healthy salary. 
• Put that well-earned license to work: We have a whole list of jobs that require a real estate license and might just be the perfect side hustle for you.

Real Estate Agent Salary FAQs

What is the difference between a real estate agent & a broker?

What’s an average Realtor salary?

What makes up a real estate agent’s salary?

Bringing It All Together

We might not have nailed the Jell-O to the wall, but we offer a pretty good idea of each state’s average real estate agent salary. While these numbers are constantly twisting and changing in the winds of our stormy real estate market, at the end of the day, real estate agents have a big influence over their take-home pay. Put in that hard work, lean on us for strategy and advice, and you’ll outperform your state’s average salary in no time. How do these numbers reflect your experience? Have comments or questions? Leave us a comment below!

The post Real Estate Agent Salary: How Much Do Agents Really Make? appeared first on The Close.

As a real estate agent in New York City, I got to see just how frustrating it is to work with difficult people like me. Most homebuyers who showed up to my office came armed with well-intentioned but laughably inaccurate articles that promised them “Million Dollar Listing” apartments on “2 Broke Girls” budgets. I must have spent 30% of my time debunking real estate myths and patiently explaining how the market really works.

That’s why Jodie Cordell and I decided to put together this guide on how to educate your—ahem—“unrealistic” buyers or renters quickly and easily. If you do it right, you just might get an evangelist for life.

1. Come Up With Memorable Talking Points & Repeat Them Often

Let’s face it, dealing with difficult homebuyers can be a grind. One way to manage their unrealistic expectations quickly and easily is to come up with a few short, memorable, and ideally emotion-packed talking points and repeat them as often as you can. 

Think about when you first heard a talking point like, “Those who list, last,”—how easily you remembered it and how often you’ve repeated it. The reason a phrase like this has such an immediate and memorable impact on new agents has to do with a concept that neuroscientists call neural plasticity. It’s basically a fancy way of saying there are ideal conditions for learning and retaining a new idea. If you want to educate buyers quickly, then you need to come up with a few talking points that help create ideal conditions for neural plasticity. 

Here’s how: According to Stanford neuroscientist Andrew Huberman, urgency and focus are what you need to help someone learn something new. So come up with talking points that create both. That means short, memorable, and emotion-laden talking points, delivered directly and candidly.

After an afternoon with me, my homebuyers probably heard me say this at least 10 times: “Your apartment can be affordable, nice, or in a great neighborhood. Pick two.” Was it cheesy? Yes. Did it help educate my clients quickly? Also yes.

Here’s a significantly less cheesy but equally effective talking point from Alexander Boriskin, an agent in Manhattan and The Hamptons who regularly sells eight-figure listings: “It’s certainly a buyers’ market, but fire sales are very far and few between.”

Here’s another from Manhattan agent Kemdi Anosike: “Compromise is a must. You don’t always get everything on your wish list, and that is OK.”

Here’s one from Jodie: “There is no perfect house. On a scale of one to 10, shoot for an eight.”
Just remember. Urgency + focus = learning. So take an hour or two and see if you can distill your market knowledge into a few short, memorable talking points that will teach difficult homebuyers a lesson quickly.

2. Use Your Lead Magnets to Educate Buyers Before They Call You

Some homebuyers you take on just don’t want to listen. They think because their hairdresser’s friend’s nephew got a two-bedroom in SoHo for under $1 million a month, they can too.

But no matter how off the mark their expectations are, you run the risk of turning them off with your perceived pessimism. And the reality is some buyers will shop around until they find an agent who tells them what they want to hear: “Of course there are 2-bedrooms in SoHo for under $1 million! Let’s meet up on Saturday and we can see some. By the way, how’s your credit?”

Instead of risking these starry-eyed buyers ditching you for someone who promises them rainbows and unicorns, why not generate realistic prospects with lead magnets that also educate them? Putting together a well-written and researched new homebuyer’s guide as a free download on your site will take you all of a weekend. You can even tailor it to specific neighborhoods and price points. Or better yet, target your specific niche to attract your ideal clients.

Then set up a landing page on your website and drive some traffic to it with pay-per-click ads on social media. The prospects you get from lead magnets like this will already have your advice in their heads before they call you.

If you already have a website, check out our guide to landing pages here. If not, you might want to check out Real Geeks. Real Geeks’ property search tool not only gives your leads a smooth search experience but feeds their info directly into your customer relationship manager (CRM) so you can track their interests easily.

3. Show Them, Don’t Tell Them

One of the biggest mistakes new agents make is waiting around the office all day for the “perfect lead” and dumping everyone else into crummy drip campaigns. Is your phone ringing off the hook? Are you so busy that you can’t be bothered to meet someone who might net you six figures or more in commissions over the next few years? Of course not.

Whenever you get a new lead, the first words out of your mouth should be something along the lines of, “What time on Sunday can we go see the listing?” This will not only help you build relationships with top-of-the-funnel leads, but will give you the perfect opportunity to educate them as well.

Come up with three to five listings that roughly fit the homebuyer’s criteria and budget, and one that’s exactly what they want but far out of their budget. Take them on a tour of the places in their budget, which they’re going to hate, then take them to the expensive place but don’t tell them the price until they get excited.

Remember: Urgency and focus are what you need to teach someone something new. It is much, much easier to create these conditions standing in a home and looking at the kitchen than it is in a marketing email.

4. Research Your Market & the Economy, Constantly

Of course, if you’re not spending enough time studying the market and the economy and how they work together, all the snappy talking points in the world won’t help you. Even unrealistic buyers can sniff out agents who are not well-informed. The minute they talk to someone who actually knows what they’re talking about, your buyers will ghost you. And for good reason. Why would anyone want to work with a professional who doesn’t know their trade?

Instead of trying to fake it till you make it, educate yourself. Constantly. There’s simply no excuse for not knowing your market and the local economy inside out. And if you want to work in a luxury market, chances are many of your leads will work in finance and know way more about the market and economy than you do. Why should they even bother talking to you? You’re not bringing anything to the table.

To stay up to date with your market, subscribe to local news sources that cover real estate—ideally sources that only cover real estate. Inman can be a great source of information for the market in general, and if you’re in a big city like New York or Chicago, The Real Deal and Crain’s should be in your inbox every morning. RISMedia is another great real estate news source.

Also, make sure you’re getting the latest data from your real estate association. Our very own Kate Evans breaks down the National Association of Realtors’ housing data every month and offers free infographics and talking points for both homebuyers and sellers. 

Learning about the economy and how it affects your market is just as important. If you didn’t study economics or finance in college, don’t sweat it. MIT Open Courseware offers Ivy League-level lectures on economics online for free.

5. Use a Wish List to Prioritize Needs vs Wants

It’s just good practice to have your buyers create a wish list. Then, sit down with them and discuss the importance of each item on the list. Make your buyers sort these items into what is a want and what is a need. Having this conversation will help when you start looking at homes that are out of their price range. And you can refer back to this list over and over, redirecting them from their idealistic, starry-eyed dreams to the reality of their budget.

Obviously, what happens is that gourmet kitchen they said was a need will eventually become a want. The list will change over time to be more reflective of their current reality. And in these moments, you can remind them that if the house they settle on doesn’t have everything they want, they can save money, build equity, and trade up in a few years. And you’ll be more than happy to help them with that when the time comes.

6. Practice Patience

Honestly, I don’t know why we expect clients to understand what we spend every single day studying and practicing. It’s not their job to know the market or to understand how real estate works. That’s our job. So, first, practice patience with difficult homebuyers. Use all your active listening skills here. And never condescend. That’s the fastest way to lose a buyer. 

Jodie typically likes to use visual aids when she talks to homebuyers. She uses a lot of infographics, especially in her buyer’s presentation. For example, she uses the one above to demonstrate the relationship between location, features, and price. Use visuals to get the point across and teach your buyers about the process of buying a home from beginning to post-closing. 

7. Cover Finances First

Many buyers will come to you after looking at their dream homes online. Which means they haven’t talked to a mortgage broker yet. They’re coming to you with stars in their eyes and a dream in their hearts, but the loan originator can quickly pull them back to reality with a pre-approval letter. Encourage your buyers to get their finances straight first before you start showing them houses. 

You can explain to them the last thing they want is to fall in love with a house they can’t afford. So, once they get that budget set, they’ll be forced to stay within it. You can also direct their attention to not only their approval amount, but how much they will pay per month on their mortgage. Just because they’re approved for a $500,000 mortgage does not mean they want to (or can) make that payment each month. Most often, buyers don’t take into account the other items (property tax, insurance, HOA fees, etc.) that will come along with that monthly payment.

8. Choose Your Allies Carefully

I’m sure we’ve all heard the advice from our elders, “Never pay the asking price for a house!” I don’t know where (or when) this little tidbit came from, but I still hear it from clients, usually right before they try to get me to write up a lowball offer on their dream home, thinking we’ll just negotiate the price. But honestly, even if it was true once upon a time, this is terrible advice for today. Your buyers need to know that they’re working from old data.

Now I’m not suggesting that you insult them by telling them they don’t know what they’re talking about. They may have gotten that information from their dad or a trusted friend. You have to be tactful when you explain that today’s market is far different from the market in which [insert family member who bought their house in 1984] purchased their home. 

Your buyers have probably been inundated with “advice” from friends, family, coworkers, and colleagues on the “best practices” for buying real estate. But the truth is, practically everything outside of “find a good agent” is outdated, untrue, or misleading. 

Take their comments in stride and let them know, in a loving way, that their friends and family don’t do this for a living and their advice is not accurate in today’s market. Encourage them to lean on one family member or friend they trust to seek counsel outside of yours, but tune out the rest of the advice noise.

9. Prepare Them for the Emotional Roller Coaster

One thing your buyers probably haven’t been told is how emotional buying a house is. With all the advice coming in, you might think someone would have mentioned the emotional roller coaster of buying a home, especially for first-time homebuyers. 

The best way to address this is to first give your homebuyers a heads-up. Let them know that buying a home is emotional. Explain to them that their judgment will be clouded by their feelings. 

Next, after you’ve told your buyers they will be tempted to buy based solely on their emotions, lay out your strategy to combat making irrational decisions. Go back to their wish list with their wants and needs lined out. 

Sure, everyone wants to buy that gorgeous house with a pool in the backyard, but was a pool even on your list? It’s definitely not a priority. So, do you really feel comfortable tacking an extra $500 per month on your mortgage payment? 

As the real estate agent, part of your job is to continue to ground your buyers and make sure they’re not sinking themselves. Bring them back to reality whenever you need to. They’re counting on you to do that for them. It’s your responsibility to remind them of the end goal, to help them cross the finish line. Don’t let them get into a situation where they will end up having to sell in two years because their payments are more than they can handle. 

You may feel like the wet blanket, but it’s important for homebuyers to have someone looking out for their best interests. Dreaming is fun. But getting tied to a house you can’t afford is a nightmare.

10. Build a Solid Foundation

Shattering your clients’ homebuying dreams is a tough part of our jobs as agents. One way to make this challenge easier is to start with a solid foundation. When you build a trusting, compassionate relationship with your clients, you’ll have an easier time telling them those truths they may not want to hear. 

Don’t start off dashing their hopes right away. Start by being that comforting, empathetic ear. Listen to their dreams and feel their excitement. Don’t make promises you can’t keep, but let them dream first. Then, gently bring them to a reality that will let them have a piece of that dream. Show them a path that will help them get as much of what they want as possible. Be a knowledgeable, creative problem-solver, sharing their enthusiasm for finding them the right home. 

11. Learn How to Get to Carnegie Hall

If you’re a newer agent, then before you start effectively educating anyone, you’re going to have to learn the meaning behind that old joke about how to get to Carnegie Hall. If you don’t already know, it’s actually very easy: Practice.

The first few times you try to deal with difficult homebuyers, you’re either going to sound a bit unsure, you’re not going to have the right talking points, or you’re not going to be very well educated on your market or the economy. 

Don’t sweat it, though. Even the best agents in the world started out right where you are right now. The big secret is that many of these agents aren’t even very talented or smart. In real estate, hard work and practice will beat out talent any day of the week.

You can start practicing dealing with difficult homebuyers right now by running scenarios with your fellow agents and practicing what to say in different situations. Study your market every day and know your stuff so you’re prepared for any questions thrown at you.

If you want to build the kind of strong relationships that lead to years of referral business, then never stop learning, come up with some talking points that create urgency and focus, and practice, practice, practice.

Over to You

Have a great talking point you use to educate difficult homebuyers? Add it to the comments below or post it in our Facebook Mastermind Group.

The post How to Educate Unrealistic Buyers & Convert More Leads (Quickly) appeared first on The Close.