Career Path – The Close https://theclose.com/category/education/career-path/ Your #1 Source For Actionable Real Estate Advice Thu, 08 May 2025 08:03:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://assets.theclose.com/uploads/2017/12/theclosefbprofile2-60x60.png Career Path – The Close https://theclose.com/category/education/career-path/ 32 32 The 6 Best Hard Money Lenders of 2025 (+ Interest Rates & Fees) https://theclose.com/best-hard-money-lenders/ https://theclose.com/best-hard-money-lenders/#comments Mon, 05 May 2025 09:47:43 +0000 https://theclose.com/?p=20310 Choosing the best hard money lender for your investment project can be tricky. We did the research that will guide you to the best financing options for your particular needs.

The post The 6 Best Hard Money Lenders of 2025 (+ Interest Rates & Fees) appeared first on The Close.

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If you’re looking into investing in real estate and are weighing your options on how to finance it, a hard money loan might be something to consider. Especially if you may have difficulty obtaining funding from a traditional bank loan, or are looking for something more flexible. Hard money loans are usually short-term, and secured by real estate being financed. 

If you’re looking for a hard money lender that has flexible qualifications and can offer quick access to funds for a new investment or fix-and-flip property, take a look at the lenders I’ve reviewed below.

The Close’s top picks for best hard money lenders

Type of Software/Best for
Available markets
Starting interest rate
Maximum loan amount
Learn More
Kiavi: Fix-and-flip financing
45 states plus Washington, D.C.
7.75%
$3 million
Visit Kiavi ↓
RCN Capital: Large loan amounts
All states except AK, NV, ND, SD, and VT
9.20%
$3 million
Visit RCN Capital ↓
Lima One Capital: Various investment strategies
46 states plus Washington, D.C.
Varies
Varies
Visit Lima One Capital ↓
New Silver: Instant loan approvals
39 states
9.5%
$5 million
Visit New Silver ↓
Groundfloor: New investors
Nationwide
9.99%
Up to 100% of purchase price
Visit Groundfloor ↓
The Investor’s Edge: 1-on-1 project assistance
39 states
10%
Up to 100% funding, varies per property
Visit The Investor’s Edge ↓

Kiavi: Best overall for favorable rates and terms

kiavi logo

Pros

Cons

  • Fast funding and closing process
  • Not available in all states
  • Close in as little as 7 days
  • Appraisal required for rental loans
  • Able to lend to business entities
  • Unable to get long-term financing as a prepayment penalty
  • No flipping experience required

Rates & Terms 

  • Starting interest rate: 7.75% 
  • Loan-to-value ratio (LTV): 95% LTC (loan-to-cost), covering up to 100% of rehab costs, 80% ARV (after-repair value)
  • Upfront fees: No upfront fees; 1.5% to 3% origination fee
  • Term: 12, 18, and 24 months
  • Credit requirement: 660
  • Min and max loan amount: $100,000 to $3 million
  • Prepayment penalty: Yes
  • Property types: Single-family homes, attached and detached planned unit developments (PUDs), and 2-4 unit rentals

Why I chose Kiavi

For fix-and-flip investors, Kiavi is a noteworthy contender to consider. It offers fix-and-flip financing and efficient loan processing that can get you access to funding for your investment quickly. You can close in as little as 7 days, allowing you to compete with cash buyers and tackle your project as quickly as possible. It keeps the process simple, with no application fees, appraisals, or income verification to get started.

Additionally, its starting rates are highly competitive, along with its flexible qualification requirements. You don’t even need prior flipping experience in order to be considered eligible, which can be a great benefit for new investors working on their first few projects.

Screenshot of a few loan application questions
Kiavi application (Source: Kiavi)

Additional features

  • Prequalification: With just a soft credit pull, real estate investors can prepare to make quick offers on any opportunities that arise.
  • Flexible loan amounts: With loans up to $3 million, Kiavi can accommodate a wide variety of project needs, from small renovations to large-scale projects.

RCN Capital: Best for investors with varying experience

RCN Capital logo

Pros

Cons

  • Close in as little as 10 days
  • No nationwide coverage
  • In-house loan approvals
  • Appraisal required for all loans
  • Funding for new construction projects
  • No funding for owner-occupied residential properties
  • Requires minimum after repair value for properties

Rates & Terms 

  • Interest rate: 9.20%
  • Loan-to-value ratio: Up to 90% of the purchase price, 100% of renovation cost (not to exceed 75% of ARV)
  • Term: 12 & 18 months
  • Upfront fees: No upfront fees. 3% to 6% origination fee
  • Credit requirement: 650
  • Min and max loan amount: $50,000 to $3 million
  • Prepayment penalty: No
  • Property types: Condo, townhouse, single-family, duplex, multiunit, mixed-use; not for owner-occupied properties

Why I chose RCN Capital

Whether you’re a new, intermediate, or experienced investor, RCN Capital has financing options available for your project. It can fund large-scale development projects, multiple rental properties, and more since it offers high lending limits. That said, it determines the maximum loan value based on the loan program and the value of the real estate asset as collateral. Rates and LTV can vary based on your experience. However, rates, terms, and qualifications are quite competitive.

With RCN Capital, you only pay interest on the money you’ve actually borrowed, not the portion set aside for renovations. Since there are no penalties for paying early, you can wrap things up ahead of schedule and keep more cash in your pocket. It has a pretty standard application process that can be completed online and involves credit checks, background checks, bank statements, and property appraisals.

Screenshot of video library with headshots of video host
Video library (Source: RCN Capital)

Additional features

  • Rehab Budget Builder: This tool is available to help investors analyze their investments to understand cost, risk, ROI, etc.
  • Video Library: It includes up-to-date videos that offer market updates, investment tips, and motivational content.

Lima One Capital: Best for various investment strategies

lima one capital logo

Pros

Cons

  • Loan approval in under ten days
  • Limited coverage in certain states
  • Simple renewal process once approved
  • Might require personal guarantees
  • Established investor referral program
  • May not be a good option for new investors

Rates & Terms

  • Interest rate: Varies
  • Loan-to-value ratio: 92.5% of LTC, 75% ARV
  • Term: 6 to 24 months
  • Upfront fees: Varies
  • Credit requirement: 600 
  • Maximum loan amount: Varies
  • Prepayment penalty: None
  • Property types: Townhouse, single-family, multiunit up to 4; not for owner-occupied properties

Why I chose Lima One Capital

This includes fix-and-flip loans, lines of credit, and bridge loans. These can be used for a wide variety of investment uses, such as rentals, new builds, multifamily properties, and short-term rentals. Plus, it gives investors a bunch of different loan terms and structures depending on their specific investment needs. With repayment terms up to 24 months, it’s a great pick for experienced borrowers looking to finance and manage their projects quickly.

Its qualifications are pretty flexible, but rates, terms, and conditions will all vary based on your creditworthiness, experience, and investment goals.

Screenshot of available loan programs from Lima One Capital
Product offerings (Source: Lima One Capital)

Additional features

  • Case studies: Detailed case studies on the website illustrate the strategies, financial figures, challenges, and outcomes of real-world property investments.
  • Podcast: A podcast covers various topics relevant to real estate investing and provides ongoing education and industry insights in an easily accessible audio format.

New Silver: Best for instant loan approval

New silver logo

Pros

Cons

  • No hard credit pulls
  • Fees for appraisals
  • Repeat borrower discounts
  • Potentially higher starting rates when compared to other lenders
  • Immediate online approval
  • Limited property types

Rates & Terms

  • Interest rate: 9.5% to 11.25%
  • Loan-to-value ratio: 92.5% of LTC, 80% of ARV
  • Term: 18 months
  • Upfront fees: 1.25% to 2% origination fee, $1,000 underwriting fee, $1,350 legal fee
  • Credit requirement: 650 
  • Maximum loan amount: $100,000 to $5 million
  • Prepayment penalty: None
  • Property types: Residential 1 to 4 units, condos, townhomes

Why I chose New Silver

New Silver offers a streamlined loan application and approval process that’s fueled by AI. Real estate investors looking for a fix-and-flip hard money loan can benefit from its instant online approval, in which the application takes as little as 5 minutes. The closing timeline is also swift, and can be facilitated in as quick as 5 days.

The loans are secured by real estate and only require a soft credit pull and property value assessment to get started. There’s no income verification necessary, cutting down the need for paperwork and ultimately speeding up the time between application and accessing funds for your project.

Screenshot of one of the loan application questions
New Silver application question (Source: New Silver)

Additional features

  • Advantage Program: Enhanced loan terms and rates for repeat borrowers who have successfully completed previous projects with New Silver.
  • The Lender Blog: An up-to-date blog covering various real estate topics such as strategy, market trends, and success stories.

Groundfloor: Best for new investors

groundfloor logo

Pros

Cons

  • No hard credit pulls
  • Minimum interest requirement for prepayment
  • Deferred payments available
  • Loan amounts can vary
  • No minimum transaction experience
  • High closing fees

Rates & Terms

  • Interest rate: 9.99%
  • Loan-to-value ratio: 70% of LTARV
  • Term: 6 to 18 months
  • Upfront fees: $495 evaluation fee, 2% to 4.5% origination fee, $1,250 closing fee
  • Credit requirement: 640 
  • Maximum loan amount: Up to 100% of purchase price
  • Prepayment penalty: No
  • Property types: New construction, condo, townhome, single-family, multiunits up to four

Why I chose Groundfloor

Groundfloor can be a great option for investors new to the fix-and-flip scene, as no experience is required to be considered eligible. It offers nationwide financing opportunities that can provide you with quick access to funds, since closing can take as little as 7 days. Based on your investment needs, it can cover 100% of costs, although specific loan terms will vary based on the investment scenario and your qualifications.

It also has a solid education hub, which provides investors with tons of videos on building wealth and managing finances, which can be a great benefit for borrowers looking for continued growth opportunities.

Screenshots of videos offered in the education hub for Groundfloor
Education hub (Source: Groundfloor)

Additional features

  • Blog: A regularly updated blog provides news, insights, updates, and educational content related to real estate investing and personal finance.
  • Debt service coverage ratio (DSCR) loans: Long-term loans are available based on the cash flow generated by the property instead of loan approvals based on the investor’s income.

The Investor’s Edge: Best for 1-on-1 project assistance

The Investor edge logo

Pros

Cons

  • 100% funding options available
  • Higher interest rates compared with competitors
  • Ideal for new investors
  • Loan details not clearly listed
  • Free lending consultation
  • Commercial properties or large multi-family projects are not eligible

Rates & Terms

  • Interest rate: 10% to 18%
  • Loan-to-value ratio: 80 to 100% of LTC, 74% ARV
  • Upfront fees: $495 evaluation fee, 5.5% to 6.5% origination fee, $1,200 doc prep fee
  • Credit requirement: No minimum credit score
  • Maximum loan amount: Up to 100% funding, varies per property
  • Prepayment penalty: None
  • Property types: New construction, condo, townhome, single-family, multiunits

Why I chose The Investor’s Edge

The Investor’s Edge is all about creating personalized investment plans and working closely with investors on their projects. It offers free one-on-one consultations to help you determine financial goals and the best investment strategies. Beyond consultations, The Investor’s Edge team helps you identify, fund, and sell your properties. If you want one of the best hard money lenders for flipping houses, it has a variety of specialized courses on flipping homes and land, which can be a great benefit for real estate investors looking to gain the necessary skills and knowledge to thrive in the market.

Screenshot of the available podcasts offered by The Investor's Edge
Income Hacker Podcast (Source: The Investor’s Edge)

Additional features

  • Gap financing: A short-term loan available to investors covers the difference between the total funding needed for a project and the principal amount already secured. 
  • The Investor’s Edge Software: A comprehensive tool for investors to efficiently perform real estate market analysis, property valuation, and investment strategy planning.

Frequently asked questions (FAQs)




How to choose a hard money lender

Whether you’re a seasoned investor or a first-timer, working with the right hard loan lenders is vital to the success of your project. It’s important to carefully consider your options and determine your budget and strategy. Keep these factors in mind when you’re on the lookout for a hard money lending institution:

  • Lender reputation: Research the lender’s track record, customer reviews, and industry reputation to ensure they are reliable and fair.
  • Loan terms: Fully comprehend all loan terms, including interest rates, fees, loan-to-value ratio, and repayment schedule.
  • Speed of funding: Since time is often critical, assess how quickly the lender can process and fund the loan.
  • Professional advice: Consider consulting with a financial advisor or real estate professional to help navigate the process and select the best lender for your unique needs.
  • Compare multiple offers: Don’t settle for the first lender you meet. Compare different offers to find the best terms and rates.
  • Transparency: Ensure the lender is transparent about all costs, fees, and any penalties associated with the loans.

Methodology: How I chose the best hard money lenders

We use a methodology focused on the most critical factors to find the top hard money lenders for real estate to create an unbiased review. I reviewed various lenders against multiple key factors to ensure I viewed them through the lens of what would be most important to a potential real estate investor. The detailed analysis then isolated lenders that support good, solid financial solutions and blend well with various investment strategies and goals.

Key factors involved with this process included the following:

  • Interest rates and loan terms: Assessed the competitiveness and flexibility of each lender’s offerings.
  • Speed of loan processing and funding: Evaluated how quickly each lender processes and disburses funds, a crucial factor for time-sensitive investments.
  • Lender reputation: Examined customer reviews and industry feedback to gauge each lender’s reliability and overall customer satisfaction
  • Transparency: Focused on how openly each lender communicates fee structures and loan conditions, ensuring no hidden costs exist.
  • Geographical coverage: Considered the availability of services across different regions to accommodate investors in various locations
  • Target audience suitability: Analyzed which types of real estate investors (e.g., fix-and-flippers, buy-and-hold investors, and commercial developers) best cater to them based on their product offerings and specialty areas

Your Take

Comparing hard money loan lenders can be overwhelming when looking to finance your next investment. This guide can help you at least have a starting point, along with help in understanding rates, terms, and fees. The best choice for you will not only finance your project but also support your strategy and overall investment goals. Be sure to choose the right lender that will set you up for success.

The post The 6 Best Hard Money Lenders of 2025 (+ Interest Rates & Fees) appeared first on The Close.

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https://theclose.com/best-hard-money-lenders/feed/ 2 Kiavi-Logo unnamed – 2024-07-09T143708.734 RCN-Capital-New-Logo unnamed – 2024-07-09T143712.651 Lima_one_capital unnamed – 2024-07-09T143716.114 NewSilver unnamed – 2024-07-09T143727.606 Groundfloor logo unnamed – 2024-07-09T143719.729 investor_edge_logo unnamed – 2024-07-09T143723.798 expand/collapse expand/collapse expand/collapse
25 Jobs You Can Get With a Real Estate License https://theclose.com/jobs-you-can-get-with-a-real-estate-license/ https://theclose.com/jobs-you-can-get-with-a-real-estate-license/#respond Tue, 29 Apr 2025 13:21:00 +0000 https://theclose.com/?p=52502 Did you know that a real estate license opens the door to a number of different careers?

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Let’s explore the jobs you can get with a real estate license, the average annual salary of each, and the skills required to excel. 🏆 The roles listed are ones you can get with a real estate license, but not all require it. However, having it equips you with deep, structured knowledge of how real estate transactions and processes work, which is critical for many real estate careers — even ones outside direct sales.

In many real estate-adjacent jobs (like mortgage, escrow, investing, and property management), having a license builds client trust, signaling you understand the industry and meet professional standards. Those with licenses may also better navigate regulations related to transactions, property ownership, and ethical obligations. This helps jobs like loan officers, insurance underwriters, and foreclosure specialists avoid costly mistakes.

Editorial note: All US salaries listed were taken from ZipRecruiter on April 28, 2025.

Finance, lending & insurance

1. Mortgage loan officer

A mortgage loan officer acts as a client’s personal guide throughout the home financing journey. In this role, you’ll assess the financial situation, explain various loan options, and help the client choose the mortgage that best fits their needs. 

Acting as the liaison between the client and the lender, you’ll ensure that all necessary documentation is in order and that the loan process moves smoothly from application to closing. Your goal is to make the complex world of mortgages understandable and accessible, helping your client secure the keys to their new property.​ 🔑

While not required, having a real estate license in this job helps by building stronger credibility with clients and real estate agents, as well as providing a deeper understanding of real estate transactions and buyer behavior.

  • What you need: You must be at least 18 years old, hold a high school diploma or equivalent, and obtain a Mortgage Loan Originator (MLO) license. This involves completing 20 hours of Nationwide Multi-State Licensing System and Registry (NMLS)-approved pre-licensing education, passing the SAFE MLO exam with a score of at least 75%, and undergoing background and credit checks. Licensing requirements can vary by state, so check your state’s regulatory agency for specific mandates.

2. Insurance underwriter

As a real estate insurance underwriter, you’ll evaluate the risks associated with insuring residential or commercial properties. You’ll analyze factors like property location, construction materials, and potential hazards to determine appropriate coverage terms and premium rates. Your assessments help ensure that both the insurer and policyholders are adequately protected. Having a license in this role isn’t a requirement, but having it helps in evaluating property value and ownership records.

  • What you need: A bachelor’s degree in fields such as finance, business, or economics is typically required. While not always mandatory, obtaining certifications like the Chartered Property Casualty Underwriter (CPCU) can enhance career prospects. Some states may require underwriters to pass licensing exams, especially if the role involves direct customer interaction or sales.

3. Escrow officer

​A real estate escrow officer serves as a neutral third party who manages the escrow process during property transactions. This job involves ensuring that all contractual terms are met before finalizing the deal. 🤝 

This includes handling funds, preparing and reviewing documents, coordinating with buyers, sellers, agents, and lenders, and ensuring compliance with legal requirements. Your role is crucial in facilitating a smooth and secure transfer of property ownership.

  • What you need: You typically need at least a high school diploma or GED. Gaining experience in real estate or finance, such as working as an escrow assistant, is often beneficial. In some states, you may be required to obtain a state-issued license, which could involve completing specific training, passing an exam, and undergoing a background check. Check with your state’s regulatory agency for precise requirements.

4. Mortgage processor

You play a crucial role in the home financing journey as a mortgage loan processor. Once a client has applied for a mortgage, you’ll step in to collect and verify all the necessary documents — like income statements, credit reports, and property details — to ensure everything is in order. 

You’ll act as the bridge between the client, the loan officer, and the underwriter, ensuring the application progresses smoothly through the approval process. Your goal is to keep things organized so that the loan closes without a hitch. Albeit the job doesn’t require a license, holding one enables you to have a deeper understanding of the documentation.

  • What you need: To get started, you’ll need at least a high school diploma or GED. Certification isn’t always required, but obtaining credentials like the Certified Mortgage Processor (NAMP®-CMP) can enhance your job prospects. Licensing requirements vary by state, so check with your state’s regulatory agency to see if a license is necessary.

5. Title examiner

​A real estate title examiner is like a property detective, delving into public records to verify a property’s legal ownership and uncover any issues that may affect its sale. You’ll scrutinize documents such as deeds, mortgages, liens, and easements to ensure there are no hidden surprises, like unpaid taxes or legal disputes, that could cloud the title.

By providing a clear title report, you play a crucial role in facilitating smooth real estate transactions.​ Improved knowledge of property titles and ownership history is one of the highlights of having a real estate license in this role — even though it isn’t mandated.

  • What you need: Many employers prefer candidates with an associate’s or bachelor’s degree in fields like real estate, law, or business. 🎓 While certification isn’t mandatory, obtaining credentials like the Certified Title Examiner (CTE) can enhance your professional standing. Additionally, gaining experience through roles such as title clerk or escrow assistant can be beneficial.

Note that licensing requirements vary by state; for instance, Arkansas, Kansas, Minnesota, Nebraska, Oklahoma, North Dakota, and South Dakota require title examiners to be licensed, which may involve passing an exam and meeting education or experience criteria. It’s essential to check with your state’s regulatory agency to understand the specific requirements.

6. Foreclosure specialist

This role is crucial in navigating the complex and often emotional landscape of property foreclosures. You’ll manage the entire foreclosure process, ensuring it complies with local, state, and federal regulations. This involves reviewing legal documents, coordinating with attorneys, lenders, and homeowners, and sometimes negotiating alternatives, like loan modifications, to help clients retain their homes.

This is another career wherein a real estate license isn’t essential. However, with one, you’ll have an easier time navigating property sales and legal processes.

  • What you need: Gaining experience in real estate, loan processing, or financial counseling can be beneficial. Obtaining certifications such as the Certified Mortgage Banker (CMB) or Certified Mortgage Servicer (CMS) can enhance your career prospects and may be required. It’s important to note that licensing requirements can vary by state, so consult your state’s regulatory agency for specific mandates.

Real estate investment and advisory

7. Real estate attorney

A real estate lawyer manages the legal aspects of property transactions, helping clients navigate the complexities of leasing, buying, and selling. You’ll prepare papers like leasing agreements, eviction notices, title documents, and mortgage contracts. 📄 You’ll also perform title searches to confirm property ownership and address all legal concerns while representing tenants, buyers, and sellers.

While a real estate license isn’t a requirement for this role, holding one adds credibility and deeper transactional expertise.

  • What you need: You’ll need a bachelor’s degree in pre-law, complete law school to earn a Juris Doctor degree, and then pass your state’s bar exam. In some states, lawyers can skip prelicensing education to earn a real estate license.

8. Real estate investor

As a real estate investor, you’ll buy and sell properties to generate income. The process typically involves purchasing properties to rent out or renovating homes to sell at a higher price, also known as flipping houses. Some investors also purchase land for future development.

  • What you need: While it may be true that you don’t need a real estate license to be an investor, you should still get a license to make real money doing it. When you’re an investor with a real estate license, you can represent yourself in the sale of your properties, saving you upward of 6% (the typical commission for residential real estate sales). In addition, you can represent yourself in the purchase of real estate, allowing you to either pocket the commission or negotiate it off the top of the sales price.

9. Real estate developer

In this role, you are the visionary behind transforming raw land or existing properties into thriving residential, commercial, or mixed-use spaces. From scouting locations and securing financing to navigating zoning laws and overseeing construction, you’ll orchestrate every phase of a project.

Your role is pivotal in shaping communities, driving economic growth, and bringing architectural concepts to life.​ Note that this is another career wherein a real estate license isn’t crucial — but with one, better insight into property acquisition and zoning regulations is one of the benefits you’ll enjoy.

  • What you need: To launch a dynamic career, a bachelor’s degree in fields such as real estate, finance, urban planning, or construction management is often beneficial. Also, obtaining a real estate license can enhance credibility. Note that licensing requirements vary by state, so check your local real estate commission for compliance.​

10. Real estate portfolio manager

A real estate portfolio manager is like the conductor of a property investment orchestra. You’ll oversee a collection of real estate assets — be it residential, commercial, or mixed-use — to ensure each property performs optimally. By analyzing market trends, assessing risks, and strategizing acquisitions or sales, your aim is to maximize returns and align the portfolio with the investor’s goals 📈

Your role is pivotal in balancing short-term gains with long-term growth, ensuring the portfolio remains robust in varying market conditions.​ Additionally, if you hold a real estate license in this role (not required), you’ll have an enhanced understanding of market values and investment strategies.

  • What you need: You’ll typically need a bachelor’s degree in fields like real estate, finance, or business administration. Though not always mandatory, obtaining certifications such as the Certified Property Manager (CPM) can enhance your credentials and demonstrate your expertise.

Also, some states may require a real estate license, especially if your role involves buying or selling properties. Gaining experience through roles like property analyst or assistant portfolio manager can provide valuable insights and pave the way for your advancement.

11. Real estate analyst

One technical job with a real estate license is as an analyst. You’ll examine trends and interpret data to provide insights and recommendations for property investments, developments, and other transactions. In addition to observing market trends, you’ll analyze property values and evaluate potential risks. You’ll use all findings to help clients make informed decisions about leasing, buying, selling, or developing properties.

  • What you need: If you love finance and economics and want to work in this role, you must gain relevant experience in real estate firms or financial institutions. Staying informed about market trends and the economic climate would be best.

12. Real estate appraiser

​A real estate appraiser meticulously evaluates properties to determine their fair market value. You’ll conduct on-site inspections, noting factors such as location, condition, and amenities, and compare these with recent sales of similar properties. Your unbiased assessments are crucial for buyers, sellers, lenders, and investors to make informed decisions. ​Although a real estate license isn’t vital for this career, having one adds perspective on sales practices and market dynamics.

  • What you need: You’ll typically start as a trainee, completing at least 75 hours of coursework approved by the Appraiser Qualifications Board (AQB). Next, you’ll need to gain supervised experience — usually around 1,000 hours over six months — before passing your state’s licensing exam. Requirements may vary by state, so check your state’s regulatory agency. As you advance, additional education and experience can lead to higher certifications, allowing you to appraise more complex properties.​

Real estate sales and brokerage

13. Real estate agent

Whenever you ask, “What can you do with a real estate license?”, the most common answer is to become a real estate agent. You can do this full- or part-time. In this role, you’ll represent buyers and sellers as they navigate the real estate transaction process. 

  • Buyer’s agent: Accompany buyers on showings and provide counsel and advice through the property search, selection, negotiation, and contract process. Also, connect homebuyers with the necessary area professionals (like mortgage brokers, inspectors, appraisers, and more) to help them reach the finish line.
  • Seller’s agent: Offer counsel to sellers regarding the estimated value of their homes. Additionally, provide a listing strategy, including price, marketing, open houses, etc., and help clients negotiate in the offer process — ultimately getting them to the closing table.
  • What you need: The requirements to become a real estate agent vary by state. Some only require 40 hours of prelicensing education, while others need over a hundred hours.

14. Real estate managing broker

As the captain 🧭 of a brokerage ship, you’ll be steering both the business and its crew of agents. In this role, one of the more popular careers with a real estate license, you don’t just oversee transactions — you mentor agents, ensure legal compliance, and drive the firm’s growth strategy. From recruiting top talent to resolving complex deals, managing brokers are the go-to leaders who keep the office running smoothly and ethically. ​

  • What you need: You’ll first need to gain experience as a licensed agent to become a real estate broker. Most, if not all, states require 2 to 5 years of active practice before you’re eligible to upgrade. Next, you’ll complete additional pre-licensing education — typically 60 to 180 hours — covering topics like brokerage operations, ethics, and risk management.

After passing your state’s broker exam and background check, you’ll earn your broker license. Some states, like Washington, offer a specific managing broker license for those supervising other agents. Be sure to check your state’s real estate commission for exact requirements.​

15. Real estate assistant

A real estate assistant assists in managing the day-to-day operations of brokerages. You’ll receive visitors at a brokerage, respond to emails, answer the phone, schedule appointments, and organize paperwork. If you want to work for an agent or broker, your responsibilities will include coordinating property showings, handling client inquiries, and creating property listings. You’ll nail this role if you’re good at juggling multiple responsibilities, and you can take on more responsibilities, like showing homes if licensed.

  • What you need: You typically need a high school diploma or equivalent. Some states — such as California, Texas, and Florida — require a real estate license if you’ll perform tasks like showing properties, discussing offers, or handling contracts.

In licensed roles, you must complete pre-licensing coursework, pass the state real estate exam, and undergo a background check. It’s important to check with your state’s real estate commission for specific requirements and restrictions, as duties allowed without a license vary widely by state.

16. Virtual real estate assistant

Operating remotely, a virtual assistant (VA) handles tasks such as managing property listings, coordinating appointments, handling client communications, and overseeing social media campaigns. Your role is pivotal in keeping the real estate engine running efficiently, allowing agents to dedicate more time to client interactions and property showings.

This is another role wherein a license isn’t mandatory. However, if you hold one, you can offer broader support, like lead generation or paperwork handling, with more authority.

  • What you need: Familiarity with real estate apps like MLS and CRM platforms and social media tools can give you an edge. 🧑‍💻 While no specific licenses are mandated, it’s essential to be aware of state-specific regulations, especially if you’re assisting with tasks that might require licensure. Also, continuous learning and staying updated with industry trends will further enhance your value in this role.

Property management & inspection

17. Construction project manager

From the initial blueprint to the final brick, a real estate construction project manager ensures every phase — from planning and budgeting to scheduling and quality control — harmonizes seamlessly. By coordinating with architects, engineers, contractors, and stakeholders, you’ll keep projects on track, within budget, and up to code, ensuring that the final structure stands tall and proud.​ Having a real estate license isn’t crucial, but it does help when it comes to understanding permits, zoning, and land acquisition.

  • What you need: To kickstart your career, you’ll typically need a bachelor’s degree in construction management, civil engineering, or a related field. While not always mandatory, certifications like the Certified Construction Manager (CCM) or Project Management Professional (PMP) can bolster your credentials.

Additionally, some states may require specific licenses, especially if you’re overseeing certain types of projects or budgets, so consult your state’s licensing board. Gaining hands-on experience through internships or entry-level positions can also pave the way to a successful career in construction project management.

18. Property manager

A property manager, one of the jobs you can get with a real estate license, handles the daily operations of various properties for owners. You can work for landlords, investors, or building owners by screening tenants, preparing lease agreements, showing properties, and collecting rent. You’ll ensure properties are well-maintained and meet safety standards, as well as address tenant concerns and create budgets, set rental fees, monitor expenses, and report finances to owners 📊.

  • What you need: To become a property manager, you must have relevant experience in property management assistance or tenant relations. While certifications for Certified Property Manager (CPM), Certified Apartment Leasing Professional (CALP), or Master Property Manager (MPM) are not legally required, they can significantly bolster your qualifications and are often valued by clients seeking demonstrated professionalism and commitment to the field.

19. Home inspector

With this role, you’ll assess properties to ensure they meet safety standards before the property sells. You’ll thoroughly inspect a home’s structural elements, electrical systems, plumbing, and roofing, as well as HVAC systems. You should be detail-oriented as you’ll identify faulty wiring, water leaks, and structural damage. Note that in this career, being licensed as a real estate professional, albeit not required, enhances credibility and understanding of property disclosures.

  • What you need: You’ll typically need a high school diploma and completion of state-approved training, which can range from 60 to 194 hours, depending on the state, to become a home inspector. Many states also require passing the National Home Inspector Examination (NHIE). Some states, like Texas and Florida, have specific licensing requirements, including background checks and insurance. See what your state’s regulatory board says to understand the exact requirements.

Education and content

20. Real estate coach

The best real estate coaches mentor industry professionals to enhance their skills and grow their businesses. As a coach 🏋️‍♂️, you’ll empower agents, brokers, and other real estate professionals by boosting their confidence and promoting career growth — which is why having your real estate license can add to your credibility (but it’s not a requirement of the role). You’ll pinpoint areas where clients need to improve, conduct one-on-one sessions and workshops, and give continuous feedback.

  • What you need: Start by developing your communication skills, managing clients, and producing training materials. Then, work toward marketing yourself, coaching a few clients, and staying updated on training techniques.

Once you work as a real estate coach, you can also be one of the leading motivational speakers at industry events. Sharing your insights and success stories can inspire others and establish you as a thought leader in the industry. You may also write a book or create courses to reach a bigger audience and expand your network.

21. Real estate marketing specialist

A real estate marketing specialist is the creative force behind promoting properties and enhancing a brand’s visibility. You’ll craft compelling campaigns, design eye-catching materials like brochures and digital ads, manage social media platforms, and coordinate events such as open houses.

By analyzing market trends and consumer behavior, you can tailor strategies to attract potential buyers and sellers, ensuring properties stand out in a competitive market. And by holding a license, though not mandatory, you will have a better understanding of compliance in advertising listings.

  • What you need: A bachelor’s degree in marketing, business, or a related field is often preferred. Some employers may also require a real estate license, especially if the role involves tasks like listing properties or negotiating deals. Certifications such as the Certified Real Estate Marketing Specialist (CREMS) can enhance your credentials and demonstrate expertise in the field.

22. Real estate content creator

​A real estate content creator is the storyteller 📖 of the property world, crafting engaging content that showcases listings, markets, and industry insights. Whether it’s producing captivating videos, writing informative blog posts, or producing eye-catching social media campaigns, you bridge the gap between properties and potential clients. By highlighting the unique features of properties and neighborhoods, you help real estate professionals connect with their audience and drive interest in listings.​

  • What you need: Familiarity with real estate concepts, strong writing skills, and proficiency in content creation tools like Canva or Adobe Creative Suite are valuable assets. While no specific licenses are required for this career, understanding local real estate regulations can enhance the quality and compliance of your content. Building a portfolio that showcases your ability to create compelling real estate content is key to attracting clients or employers.

You can start by gathering real estate social media content ideas for your platforms. You can also partner with real estate brands, software, or platforms and promote them on your page to earn extra income.

23. Real estate photographer

​A real estate content photographer captures images that highlight a property’s best features and appeal to potential buyers. You’ll photograph interiors and exteriors, ensuring each shot showcases the space’s unique charm. Beyond snapping pictures, you’ll handle editing tasks — adjusting lighting, color balance, and composition — to produce polished images ready for listings, brochures, and social media.

  • What you need: You’ll need a solid understanding of photography principles, which can be gained through formal education or self-study. Investing in quality equipment, like a DSLR camera with a wide-angle lens and a sturdy tripod, is essential. Proficiency in editing software such as Adobe Lightroom or Photoshop will enhance the appeal of your photos.

24. Real estate instructor

As a real estate instructor, another one of the jobs you can get with a real estate license, you act as an academic guide 🧑‍🏫 for aspiring agents and brokers, delivering structured education on topics like property law, contracts, ethics, and finance. You’ll teach pre-licensing courses, continuing education, and exam prep — often in classrooms, online, or at real estate schools.

  • What you need: You’ll typically need an active real estate broker’s license (required in many states) and several years of industry experience (often 3 to 5 years). A bachelor’s degree in business, real estate, or a related field is often preferred, and teaching or training experience is a plus.​

Some states, like Texas, require instructors to complete specific training and pass exams for certain courses. Becoming a certified real estate instructor may even involve completing instructor development courses and obtaining certifications like the Certified Real Estate Instructor (CREI).

While both real estate instructors and coaches aim to educate, their approaches differ. Think of instructors as classroom teachers, while coaches are personal mentors guiding you through real-world challenges.

  • A real estate instructor typically teaches standardized courses required for licensing, focusing on regulations, ethics, and foundational knowledge.
  • A real estate coach offers personalized guidance, helping clients set goals, develop strategies, and improve performance based on individual needs.

25. Real estate writer

​As the wordsmith of the property world, you’ll be crafting engaging content that informs, educates, and captivates. From blog posts and market analyses to property descriptions and newsletters, you’ll translate complex real estate terms and concepts into digestible narratives.

Whether working for agencies, publications, or as freelancers, your storytelling skills help demystify the real estate market and highlight the unique features of properties. Think of yourself as the bridge connecting real estate professionals to their clients through compelling prose.​

  • What you need: A background in journalism, communications, or marketing can be beneficial. No specific licenses or certifications are required, either, but staying updated with industry developments is crucial, as is knowledge of SEO if writing for digital publications. Building a diverse portfolio showcasing your writing on real estate topics can open doors to opportunities in this niche field.

Frequently asked questions (FAQs)






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Best Real Estate Company to Work For in 2025 https://theclose.com/best-real-estate-company-to-work-for/ https://theclose.com/best-real-estate-company-to-work-for/#comments Fri, 04 Apr 2025 16:48:03 +0000 https://theclose.com/?p=3599 Discover the best real estate company to work for. Find out which firms offer top compensation, culture, and growth opportunities.

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According to the National Association of Realtors (NAR), the median agent tenure at a brokerage is five years. So, you’ll most likely consider a switch down the road. The best real estate companies boost your earning potential, offer flexibility, solid training, and top-notch tools. I’ve identified the best real estate company to work for in this article based on several categories. Let’s dive in!

The Close’s top picks for the best real estate company to work for

Brokerage
Commission Split
Best For
Brokerage Highlights
Redfin logo.30% salary + 70% bonuses per transactionAgents relocating to a new marketPredictable income, benefits, and company-generated leads
Visit Redfin
Compass logo.Split varies (typically 70/30 to 80/20) with capsBreaking into the luxury marketCutting-edge technology, marketing tools, exclusive concierge services
Visit Compass
RE/MAX logo.Varies - 95/5 or 80/20Experienced, independent agentsHigh commission split, strong branding, global presence
Visit RE/MAX
eXp Realty logo.80/20 split; $16,000 capAgent educationCloud-based brokerage, revenue sharing, and stock options
Visit eXp Realty
Real Broker logo.85/15 split; $12,000 capAI-powered technologyCloud-based brokerage, stock incentives, and a strong tech platform
Visit Real
Lpt Realty logo.Choose between $500 per transaction with a $5,000 cap or 80/20 split with a $15,000 capBuilding a teamDual model, stock incentives, and strong branding support
Visit Lpt Realty
Fathom Realty logo.100% commission with a $465 per transaction fee (caps at $9,000) or 88/12 split (caps at $12,000, min $465 per sale)Part-time agentsAgent-owned, stock awards, lower fees than most 100% models
Visit Fathom Realty

📌   Pro Tip

Picking the right brokerage isn’t just about commission splits; it’s about finding the proper training, support, and growth opportunities. If you’re a new agent, check out our guide on choosing a real estate brokerage.

1. Best real estate company for agents relocating to a new market: Redfin

Redfin logo
Pros
Cons
  • Salary-based firm creates a stable income stream
  • Low salary and minimal transaction bonuses compared to independent agents
  • Access to medical and dental benefits package
  • Insufficient training for new agents
  • Company-generated lead source
  • Less flexibility than traditional agents
  • All expenses covered, unlike independent agents
  • No opportunities to learn the many aspects of running a real estate business
  • Done-for-you marketing

Why I chose Redfin

At Redfin, you don’t need an established sphere of influence. Redfin hands you leads, gives you a (modest but steady) base salary, and helps you get your footing in a new market. If you’re moving to a different city and don’t have a built-in client base, Redfin’s structure can be invaluable.

However, the leads provided by Redfin remain company property — you cannot take these leads with you if you decide to move to another brokerage. Still, once you’re settled and ready to take the next step, you can transition to another brokerage where you’ll have more control over your business and earning potential.

Redfin’s standout perks

  • Salaried positions with benefits: Agents can get their feet wet without sacrificing paying their bills or going without medical insurance.
  • Strong online presence and lead generation: Redfin is a recognized name and excels at generating leads for its agents.

What I think would improve Redfin

Agents give up a lot of flexibility at Redfin. If agents had more control over their schedules, the job might appeal to more people. Plus, company reviews show they earn less than independent contractors, even after expenses. Some might find better opportunities elsewhere with their real estate license.

Related Article
25 Jobs You Can Get With a Real Estate License

2. Best real estate company for luxury agents: Compass

Compass logo
Pros
Cons
  • High-end, unified branding and marketing; much of it done for you
  • Relatively exclusive; the application process to become a Compass agent is difficult
  • Marketing and support tools offered to agents
  • No standard split or cap structure
  • Excellent reputation among high-net-worth homeowners
  • Rapid growth may lead to a lack of support, volatility, and instability
  • Technology is prioritized, especially tools like its Likely to Sell lead program
  • Higher desk fees and other costs compared with some brokerages
  • Attractive commission splits and financial incentives
  • Some markets may be more competitive due to high concentrations of Compass agents

Why I chose Compass

Compass has made a name for itself in the luxury real estate market, providing agents with the tools, support, and brand recognition needed to succeed in this competitive niche. By leveraging Compass’s cutting-edge technology, sophisticated branding and marketing strategies, and extensive network, agents can effectively navigate the unique challenges of luxury real estate.

Compass’s standout perks

  • Excellent high-end branding: Agents will enter a fully recognized luxury name with stunning branding. 
  • Fully integrated marketing platform: Technology drives the Compass company, providing agents with tools, including Likely to Sell, to generate and nurture leads and build a solid personal brand.

What I think would improve Compass

One way for Compass to become more friendly for agents is to reduce its desk fees and other costs for joining its ranks. I’m not going to lie; Compass is not inexpensive, which gives it an air of exclusivity. However, it also raises the barrier to entry.

Related Article
How to Become a Luxury Real Estate Agent

3. Best real estate company for experienced, independent agents: RE/MAX

RE/MAX logo
Pros
Cons
  • Strong brand recognition and global presence
  • Higher franchise fees and desk fees compared with some brokerages
  • Various training and support resources offered to agents
  • Inconsistent support and resources across different offices
  • Flexible fee structures and commission splits are available
  • Some markets are highly competitive and saturated with RE/MAX agents

Why I Chose RE/MAX

RE/MAX stands out as one of the longest-running and best real estate companies to work for. Its high and flexible commission splits allow you to keep more earnings. Plus, its powerful brand gives you marketing advantages in attracting new clients. With RE/MAX, their agents’ personal expertise is enhanced by its industry-leading branding that builds credibility from day one.

RE/MAX’s standout perks

  • Comprehensive training programs: Agents can choose from an extensive selection of video or in-person training.
  • Variety of franchise models and fee structures: RE/MAX follows the traditional franchise model, so each location offers its own fee and commission structure.

What I Think Would Improve RE/MAX

With a traditional franchise model like RE/MAX, you never know what you’ll get when you meet the brokers. More standardization might help attract agents to the brokerage. Also, more innovation, tech tools, and resources to help its agents stay competitive could improve its retention.

4. Best real estate company for agent education: eXp Realty

exp realty logo
Pros
Cons
  • Agent-centric, cloud-based model with low overhead
  • Limited in-person support and mentoring
  • Massive library of on-demand training materials and virtual live training
  • No brick-and-mortar office locations
  • Transparent commission structure that’s advantageous to all agents
  • Focus on recruiting may have tarnished its reputation
  • Revenue sharing and stock options for agents
  • Relies heavily on technology, which may have a learning curve
  • Equity sharing incentives
  • Some agents may find its virtual environment less engaging

Why I chose eXp Realty

Over the past few years, eXp has stood out as the first large-scale cloud-based firm. It’s continued to innovate and stay competitive as one of the best real estate firms to work for. 

One area that really pops is eXp World, a virtual platform that includes classrooms, boardrooms, and meeting spaces. What’s even better is that agents can access all these educational resources from the comfort of their homes, without having to be near a physical office.

eXp Realty’s standout perks

  • Cloud-based virtual brokerage: Agent-focused with virtual environments puts agents in the driver’s seat, giving them access to tools and resources on demand.
  • Emphasis on agent support and training: There is a ton of available training, networking, and more in the virtual world, as well as in-person training.

What I think would improve eXp Realty

With such a massive focus on leading-edge technology, eXp could improve by spending more time educating agents in its onboarding process. For many agents, the tech alone is quite intimidating. By providing more localized support and resources, agents might have an easier time adjusting to the virtual environment.

5. Best real estate company for AI-powered technology: Real

REAL Broker logo
Pros
Cons
  • Agent-centric, cloud-based model
  • No brick-and-mortar office locations
  • Tech-forward and innovative tools for agents
  • Limited in-person support and mentoring
  • Five-tier revenue share plan attractive for recruiting agents
  • Less brand recognition than other brokerages
  • Generous equity share opportunities
  • Transparent commission structure
  • Plenty of room for growth

Why I chose Real

Previously, Real was listed as an industry disruptor, but now it’s more of a serious player and is begging other brokerages to follow its lead. It is known for being a vast AI-tech innovator in the real estate space. Real has a 24/7 AI concierge, Leo, that automates document reviews, breaks down payouts, and generates creative assets.

Real’s standout perks

  • Agent-centered 100% commission model: REAL is a cloud-based, 100% commission model that focuses on agents instead of the traditional brokerage model.
  • Access to a wide range of technology tools: If you love all the latest tech in the real estate space, you’ll love the innovative feel of REAL Broker.

What I think would improve Real

As cool as all the real estate tech is, it’s intimidating to many agents. REAL could spend more time on comprehensive training and mentorship programs to help agents start their real estate business. For its more seasoned agents, offering additional incentives for high performance would help with retention in the long run.

6. Best brokerage for building a team: lpt Realty

lpt Realty logo
Pros
Cons
  • Flexibility in how you split commissions
  • No brick-and-mortar office locations
  • Custom marketing materials included with every listing
  • Limited in-person support and mentoring
  • Technology included free of charge, including website and CRM
  • Lot less brand recognition than other firms
  • Individual office branding encouraged
  • Not available in as many markets yet
  • Seven-level revenue share
  • Reliance on tech can be intimidating for many agents

Why I chose lpt Realty

If you want to talk about disruptors, one of the newest companies in this category is lpt Realty. With its sleek custom marketing for every listing and the mortgage lender part of the company, it makes many agents’ lives smoother. 

If you’re building a team, lpt Realty has collaboration tools to help team leaders coordinate efforts, nurture growth, and drive collective success. It’s a tech-forward company changing how agents think about real estate brokerages.

lpt Realty’s standout perks

  • Mortgage process automation: LPT Realty’s owner also owns a mortgage company and a title company, keeping things simple for agents and streamlining processes.
  • AI-driven property insights: LPT Realty uses proprietary mobile-first technology to create data points to help agents target their marketing.

What I think would improve lpt Realty

The biggest struggle for LPT Realty right now is name recognition and national-level branding. But considering it started only in February 2022, its growth has been impressive. In three years since its inception, it has expanded to 25 states with nearly 12,000 agents.

7. Best real estate company for part-time agents: Fathom Realty

Fathom Realty logo
Pros
Cons
  • Low monthly fees and low transaction fees
  • Limited in-person support and resources
  • Cap at 15 transactions, not a dollar amount
  • Less brand recognition compared with larger brokerages
  • Stock options offered as part of compensation
  • Agents are responsible for generating their leads
  • Training provided for agents
  • Cloud-based brokerage offering flexibility

Why I chose Fathom Realty

Fathom Realty is smaller than many brokerages on this list, but it’s growing quickly. It focuses on innovation and leading-edge technology to help seasoned agents thrive independently, especially for agents who want to work part-time. With its low fees, Fathom offers a cost-effective solution that makes it easier for part-time agents to maximize their earnings.

Fathom Realty’s standout perks

  • 100% commission model with low fees: Instead of the traditional commission split, Fathom offers 100% commission with a transaction fee, leaving more money in the agent’s pocket.
  • Stock options for agents: Earn stock in the company as bonuses for sales and referrals.

What I think would improve Fathom Realty

Lead generation support is one area where Fathom Realty could step up its game. When you sign up with Fathom, you get some marketing basics like business cards and a few branded materials, but the heavy lifting for branding is all on you. If Fathom invested more in brand recognition and lead gen, it could help their agents grow their business faster.

Methodology: How I chose the best real estate companies to work for

When selecting the best real estate companies to work for, I assessed key elements essential for becoming a successful agent. My goal is to highlight real estate companies that offer the most advantageous commission structures, minimal fees, and opportunities for additional income through profit and revenue sharing.

After comparing and reviewing dozens of companies, I identified the best real estate firms to work for in several categories, providing the best overall package for agents, offering multiple financial benefits, cutting-edge tech tools, robust support systems, and hosting a nurturing work environment.

Here are some of the factors we looked into:

  • Commission structure
    • Let’s face it: earnings matter. I dug into how much agents actually take home. I looked into commission splits, transaction fees, and revenue-sharing models to pinpoint which companies let you keep more of your hard-earned cash.
  • Marketing and technology tools
    • I evaluated which brokerages are equipping their agents with top-notch CRMs, lead generation tools, and digital platforms that give them a competitive edge.
  • Training, support, and professional development
    • This covers mentorship programs, hands-on coaching, and education resources that are available for agents after signing up.
  • Agent rating
    • I read hundreds of company reviews to get a real sense of how agents feel about working at these companies.
  • Agent growth
    • Lastly, I examined agent retention, career development opportunities, and growth trends to determine which companies help their agents thrive and scale their businesses.

Frequently Asked Questions (FAQs)




Your take

Choosing a brokerage can feel overwhelming. So, take your time, research, and interview multiple options. Each has its culture, commission splits, tech stacks, and marketing tools. Find what aligns with your goals, but also ensure the culture feels right. You can always switch if your first choice isn’t the perfect fit.

Have you made a brokerage change in your career? How was it? What was most important to you when choosing your new brokerage? Let me know in the comments!

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McKissock Learning Review: Pricing, Features, Pros & Cons (2025) https://theclose.com/mckissock-learning-review/ https://theclose.com/mckissock-learning-review/#respond Wed, 19 Feb 2025 10:52:44 +0000 https://theclose.com/?p=81916 Do you see CE as opportunity for professional development and lifelong learning? We took McKissock Learning out for a test drive to find out how the educational platform, features, and pricing stack up.

The post McKissock Learning Review: Pricing, Features, Pros & Cons (2025) appeared first on The Close.

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Founded in 1990, McKissock Learning has been a trusted provider of premier online real estate education for millions of professionals. In 2014, it became part of the Colibri Group, joining forces with other top education brands. But how does McKissock Learning stack up against other schools? In this McKissock real estate school review, I examined the school’s online learning platform, course offerings, pricing, pros and cons, and other student reviews to help you decide whether it’s the right fit. Let’s begin!

The Close Score: McKissock Learning

McKissock Learning
Pros
  • Offers continuing education courses in all states
  • Experienced instructors
  • Focuses on professional development
  • CE Plus Membership packages
  • Affiliated with Colibri Real Estate
Cons
  • No live instruction option
  • More expensive than other schools
  • No exam prep offerings
The Close Score
3.8
Value:
2.0
Learning Format & Accessibility:
3.5
Course Features:
3.1
Help & Support:
3.0
Reputation:
3.1
Expert Score:
4.5
out
of
5

My Verdict on McKissock Learning & Why You Should Trust It

As a real estate staff writer and researcher for The Close, I have extensive experience reviewing countless online real estate schools, software, and tools to help agents thrive. That said, I have developed a deep understanding of what makes an education provider truly stand out. I’ve tested learning platforms, evaluated course materials, compared pricing, and carefully considered student feedback.

McKissock Learning interface
McKissock Learning interface (Source: McKissock Learning)

McKissock Learning stands out as one of the best continuing education providers in the industry because it views CE as more than a box to check—it’s an opportunity to elevate your skills and grow as a professional.

However, McKissock Learning isn’t for everyone, as it tends to be more expensive than other CE providers. Still, you’re paying for fantastic features: extra webinars, access to top-notch instructors, engaging videos, and a resource library with job aides like scripts and worksheets. It’s more than just CE—it’s an investment in your career.

McKissock Learning Course Availability

McKissock focuses exclusively on continuing education courses for real estate agents. If you’ve seen its prelicensing, post-licensing, and broker courses on the website, those are all handled by its partner school, Colibri Real Estate. It’s also worth noting that McKissock doesn’t offer any exam prep courses for aspiring agents.

Prelicensing

A U.S. map with states where McKissock Learning's available prelicensing courses are shaded

McKissock doesn’t offer real estate prelicensing. Instead, all prelicensing education is provided through Colibri Real Estate. As of this writing, these 35 states are listed under McKissock’s prelicensing tab, and you’ll be directed to Colibri’s website to purchase the course.

  • Alabama
  • Alaska
  • Arkansas
  • California
  • Colorado
  • Florida
  • Georgia
  • Hawaii
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Jersey
  • New York
  • Oklahoma
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Vermont
  • Virginia
  • Washington
  • Wisconsin
  • Wyoming

Post-licensing

A U.S. map with states where McKissock Learning's available post-licensing courses are shaded

McKissock’s post-licensing offerings are all from Colibri Real Estate, like its prelicensing programs. Currently, there are 19 states listed under McKissock’s post-licensing tab:

  • Alabama
  • Delaware
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Kentucky
  • Mississippi
  • Nevada
  • North Carolina
  • Ohio
  • Oklahoma
  • Pennsylvania
  • South Dakota
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington

Continuing Education

A U.S. map with states where McKissock Learning's available continuing education courses are shaded

Since McKissock Learning specializes in continuing education courses, it is available in all 50 states. Students can choose to take individual CE courses or purchase an annual CE membership, which provides access to various classes and bonus resources. This flexibility in McKissock continuing education allows agents to tailor their education to meet state requirements and professional goals.

Broker Prelicensing

A U.S. map with states where McKissock Learning's available broker prelicensing courses are shaded

Again, like the salesperson and post-licensing programs, McKissock’s broker prelicensing courses are provided through Colibri Real Estate. There are six states under McKissock’s broker prelicensing tab:

  • California
  • Florida
  • Georgia
  • Illinois
  • Missouri
  • New York

McKissock Learning Pricing

Since the cost of becoming a real estate agent/broker can add up quickly, McKissock Learning aims to offer pricing that balances value and affordability. While its individual CE courses and memberships include valuable features, costs may vary based on your state’s requirements. Here’s what you can expect to find in McKissock real estate continuing education offerings:

Continuing ed. $29-$300
CE Plus Membership $99-$339
  • Individual CE courses
  • Credit and non-credit courses
  • Self-paced online or livestream options
  • Negotiation expert courses available
  • The price above is your annual membership fee
  • All available CE courses in your state
  • How-to videos and Pro-series webinar
  • Product and service discounts
  • 100+ job aids (worksheets, scripts, and checklists)

McKissock Learning Alternatives

While my McKissock education review reveals that it’s excellent and reliable for students wanting to take CE courses, it might not be the best option for others with a limited budget. If McKissock real estate education doesn’t sound like the right fit for your goals and needs, consider our other top picks:

School
Why It’s a Great Alternative
Reviews
Learn More
The CE Shop logo
  • Modern, expertly designed courses
  • Excellent online learning platform
  • Continuing education or post-licensing courses already included in Premium packages
  • Business building courses for new agents
The CE Shop review
Visit The CE Shop
colibri real estate logo
  • Pass or Don’t Pay guarantee
  • Buffini & Company coaching videos
  • Professional growth tools for real estate agents
Colibri Real Estate review
Visit Colibri Real Estate
Kaplan real estate education logo
  • All prelicensing packages have exam prep materials
  • Interactive study groups
  • Career Mentor Connect via Zoom
  • Real Estate Accelerator online video course and live online coaching
  • Interest-free payment plans
Kaplan Real Estate School review
Visit Kaplan
360training Agent Campus logo.
  • Affordable courses
  • Live chat, phone, and email support
  • Individual and packaged self-paced courses
  • User-friendly, modern interface
  • Offers a variety of interesting continuing education electives
360training Agent Campus review
Visit 360training Agent Campus

Key Features of McKissock Learning

In this section of my McKissock real estate review, I’ll enumerate its standout features and what makes the school a top choice for students.

CE Plus Membership

Benefits of getting McKissock's CE Plus membership
Save money when you get a McKissock CE Plus membership (Source: McKissock Learning)

McKissock’s CE Plus membership gives students access to all CE courses for a flat fee. Instead of picking and choosing the electives in the a la carte option, students can access every single CE course and the bulk discount. In addition, you’ll get access to webinars and a toolkit for educating homebuyers. Finally, you’ll get extra training in sales, negotiation, marketing, technology, and discounts from McKissock’s product partners.

You can also purchase a multi-state package, which includes all the CE courses required for every state where you hold a license—an excellent value for multi-state agents. If the packages don’t fit your needs, you can always take your CE courses a la carte.

McKissock Blog

Screenshot of McKissock Learning blog
McKissock resources for real estate professionals (Source: McKissock Learning)

McKissock’s blog offers valuable insights for real estate professionals. Topics include market trends, real estate industry news, current events, and career tips. These real estate blogs will help prospective and seasoned professionals navigate the complex market.

Real Estate Appraisal Courses

McKissock Learning real estate appraisal student dashboard
Dashboard for McKissock appraisal education (Source: McKissock Learning)

Besides continuing education courses real estate, McKissock offers appraisal courses for prospective trainees, exam prep, appraisal continuing education, and appraiser certification courses. Packages include all required courses, textbooks, test prep webinar sessions, proctored exams, and a single-state certification.

Methodology

In terms of our methodology at The Close, our licensed real estate professionals, writers, researchers, and editors created a weighted rubric for this McKissock real estate continuing education review. Our experts have done hours of research to analyze key features, pricing, course offerings, McKissock Learning real estate education reviews, and more. All the features we explored are essential for students to become successful agents and brokers in the real estate industry.

  • Course Features 25%
    • This comprises items that assist agents and brokers in completing their education, like pass and refund guarantees, career and instructor support, coaching, training, interactive study groups, and course extensions.
  • Value 20%
    • Pricing and availability of coursework is an essential factor to assess. This accounts for real estate school offerings in prelicensing, post-licensing, continuing education, broker prelicensing, and exam prep. 
  • Learning Format & Accessibility 20%
    • Real estate professionals must consider the best format for their learning, which includes self-paced, on-demand video, live stream, and in-person classes. Also, accessibility via multiple devices, like computers, tablets, and mobile devices, determines the convenience for users. 
  • Expert Score 15%
    • The Close closely reviews each course for stand-out features, details, ease of use, and the value for money spent from a real estate expert’s perspective. 
  • Help & Support 10%
    • If students need additional support, knowing the customer service options through phone, email, live chat, and ticket system is necessary. 
  • Reputation 10%
    • This examines the reputation of each real estate school through the lens of current and past students, reviewing each provider’s customer reviews and popularity.

Frequently Asked Questions (FAQs)





The Bottom Line: Is McKissock Learning Worth Your Money? 

Yes. If you’re an agent who loves diving deep into real estate content, soaking up webinars, sharpening your skills with worksheets and scripts, and learning from top industry experts, you’ll get the most out of McKissock Learning. 

But even if that isn’t your style, McKissock’s a la carte CE courses are affordable and have excellent instructors and a flexible online schedule. Plus, being part of the Colibri group means your real estate education stays in one place, simplifying reporting to your state licensing board. In fact, if your state allows automatic submission of test scores and class attendance, Colibri and McKissock will handle it all for you.

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The Top 9 Real Estate Agent Skills of Successful Agents https://theclose.com/real-estate-agents-skills/ https://theclose.com/real-estate-agents-skills/#comments Thu, 26 Sep 2024 15:49:31 +0000 https://theclose.com/?p=47528 Everyone seems to have a different opinion on which skills will actually translate to agent success in 2023. We’ll walk you through the nine skills we learned to build our own careers in real estate and how you can bolster them in your own business.

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Learning and mastering specific real estate agent skill requirements can make or break your career. From being an excellent communicator to becoming proficient in various software, honing the right skills will set you apart from other agents. Wonder what makes a good real estate agent? I’ll walk you through the top nine real estate agent skills needed to build a solid career. Let’s jump in!

1. Communication

Real estate broker advising a couple

From the first hello at your open house to the final handshake after closing a deal, an agent’s success largely depends on mastering the art of communication. We all know it: every client is unique, each with specific preferences and needs. That said, always be concise, ask thoughtful questions, and show genuine curiosity. Building your network and client relationships feels natural when you’re an expert at communicating.

To improve your communication skills as a real estate agent, practice the following:

  • Write down your thoughts: Journal or simply use your Notes mobile app. This tip will allow you to organize your thoughts and say only relevant things.
  • Listen actively: Always pay attention, know when to give feedback, and respond appropriately when communicating with your clients or fellow agents.
  • Be aware of nonverbal cues: Make eye contact when you’re talking, smile, and use hand gestures. This connection will help clients and colleagues sense your confidence.

2. Negotiation

Client shaking hands with a real estate agent

Negotiation is one of the most essential skill requirements for real estate agent. Buyers and sellers want the best possible deal, so agents should always prepare to negotiate. To excel in this area, agents must understand their client’s goals and needs so they can effectively communicate during negotiations.

 The best way to build your negotiation skills is through experience. If this is a weak spot in your skillset, try role-playing scenarios with a mentor or fellow agent, attend workshops, and continuously educate yourself through real estate business books. Doing all these will make you more confident as an agent, enhancing your negotiation abilities.

reni colibri

If you want to be an expert negotiator, take a Certified Negotiation Expert (CNE) course from Colibri’s Real Estate Negotiation Institute (RENI). The course covers proven persuasion approaches, techniques on how clients will choose you over other agents, lead generation and conversion strategies, handling various negotiation styles, and more. The course will improve your negotiation game whether you’re a new or seasoned agent.

3. Problem Solving

If you’ve ever been in a tight spot trying to meet a client’s special requests, don’t worry. That’s just a typical day in the life of an agent. Whether meeting a strict deadline to find a house or searching for one with a particular list of features, these challenges are part of the job. The key is to showcase your problem-solving skills while adapting to the current situation. You’ll close the deal and ensure client satisfaction by facing these obstacles head-on. Remember, it’s all about turning challenges into opportunities.

Here are some ways to build your problem-solving skills:

  • Never stop learning: Attend real estate conferences or webinars that tackle the latest industry trends and solutions that can help you navigate difficult situations with clients.
  • Brainstorm your strategies and solutions: Consider multiple solutions for every problem or situation. These can include an alternative financing option, negotiation technique, or marketing strategy.
  • Build your network of professionals: Agents should have their trusted real estate attorneys, mortgage brokers, builders, electricians, plumbers, and other real estate professionals on speed dial in case something goes wrong. These experts can help you solve complex issues and maintain your deal with a client.

4. Local Community Knowledge

Real estate agent volunteering at a local community event

Local community knowledge is one of the most essential skills a real estate agent needs because potential clients hire local experts. To thrive in your community, you should know your area inside and out. This knowledge deep dive means knowing local establishments, town amenities, and market conditions in specific neighborhoods. 

Want some plus points? Remember these valuable tips:

  • Stay up-to-date on your state and area’s local news: Watch for community events and read local news. Stay in the loop on zoning laws and other new developments.
  • Volunteer at local events: The more you show up, the more people know your face and business.
  • Know the best hot spots: Where do locals usually eat during a big celebration? Where’s the best burger joint? Be the guidebook of potential clients who will soon be living in the same area as you.

5. Time Management

Juggling meetings, open houses, showings, family time, and leisure can feel overwhelming. However, mastering time management is necessary for the long haul to thrive in this career. After all, no client wants to feel at the bottom of an agent’s to-do list. Plan your engagements thoughtfully to ensure your clients, colleagues, and family get the service and attention they deserve. Some helpful time management tips for agents include:

  • Using Google Calendar or your trusty leather planner for scheduling tasks and events
  • Using real estate software to automate repetitive tasks
  • Becoming part of a team and delegating tasks
  • Including professional and personal tasks in your daily schedule
A 2025 brown leather planner with a weekly & hourly schedule layout

Stay on top of your busy schedule with this classic leather planner. Maintain balance and productivity by mapping out your open houses, property showings, office meetings, and personal life events using the planner’s weekly and hourly schedule layout.

6. Technology

Real estate agent using a smartphone for social media

Isn’t it unbelievable how there always seems to be a new real estate app that makes agents’ lives easier? From apps that facilitate virtual staging to those that automate lead follow-ups, keeping up each day is much more seamless and efficient with the latest real estate technology. 

Technology skills for real estate agents are a must-have. Experiment with new software, sign up for free trials to see which ones help your business best, and dedicate time to read tutorials and set it up. Clients appreciate it when you’re knowledgeable about the latest tech innovations in real estate.

Market Leader interface on tablet and mobile devices
Market Leader interface on tablet and mobile devices (Source: Market Leader)

As an agent, you should be adept at using a customer relationship management system like Market Leader. The platform helps agents respond to clients through automated emails and SMS messages, manage contacts, send listings through automated listing alerts, track when clients have visited your websites, and more.

7. Marketing

A dark blue and white-colored newsletter with tips for buyers and sellers
Example of a beautiful real estate newsletter (Source: Canva)

To earn more as an agent, you should understand that marketing is one of the most critical real estate agent skills you must develop. It’s all about leveraging available resources to promote your services, whether paid or free. Marketing is more than just having your brokerage promote your name. You have to do the work, too. If you’re a new real estate agent and want to put yourself out there, here are some things you should be adept at:

8. Data Analysis

Real estate agent working on a computer showing real estate statistics, graphs, and charts

One of the most valuable skills in real estate is understanding and analyzing data. Analyzing data is the key to making intelligent decisions and staying ahead of the competition. Today’s modern tools and services make accessing valuable market information easier. 

If you want to know more about any aspect of your local market, you can find a real estate news site—often for free. That means agents who develop skills to analyze data will have the edge over those who don’t, using insights to predict trends, set accurate pricing, and craft strategies for every client.

9. Patience & Adaptability

Yup. You guessed it. Patience and adaptability are skills required for a real estate agent. If you think patience does not belong in the fast-paced world of real estate and should be removed from this list of skills, think again. Every skill I’ve listed above takes time and effort to master, and you’ve got to stick with it until you see results. This stick-to-itiveness applies to soft and hard skills—whether you’re perfecting cold-calling techniques or tweaking your realtor website. 

Selling homes is a long cycle, with many grounds to cover before you get that commission check. Agents who stay patient and adapt to various situations and unforeseen circumstances are the ones who ultimately come out on top. Remember, patient agents are successful agents.

How to Get a Real Estate License: An Overview

If you have the skills a real estate agent needs but are still contemplating becoming an agent, here are the basic steps to get your real estate license:

  • Complete your prelicensing education: Before you can start organizing open houses and selling properties, you’ve got to take your prelicensing courses with accredited real estate schools. The number of prelicensing hours differs per state. Some states require only 40 hours, while others require more than 100. Your prelicensing courses cover real estate laws, fair housing, and more.
  • Pass your state’s real estate licensing exam: The licensing exam consists of a mix of general and state-specific real estate questions. Prepping for the licensing exam involves reviewing real estate terms, practicing real estate math, and understanding housing laws. Once you feel ready for the license exam, submit your exam application and choose a test center near you.
  • Apply for your real estate license: After passing the licensing exam, it’s time to apply for your real estate license. The process involves submitting your application to your state’s licensing board and your license fee. You’ll also need to complete a background check. Some states require you to have a sponsoring broker who’ll apply on your behalf. Check your state’s real estate licensing board for more information.
  • Take continuing education courses: Learning doesn’t end after securing your real estate license. Once licensed, you’ll still need to complete continuing education (CE) courses to keep your license active. The number of hours and types of courses depend on your state’s requirements. Some agents take CE courses at the same school where they took their prelicensing courses. Popular CE courses include risk management, legal updates, consumer protection, and ethics.

Frequently Asked Questions (FAQs)




Bringing It All Together

Like other real estate careers, being an agent requires a lot of grit and effort. Now that you know the skills required to be a real estate agent, do you have what it takes to be in this career for a long time? What are other skills needed to be a realtor? Let us know in the comments!

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10 Real Estate Mastermind Groups Every Agent Should Join Today https://theclose.com/real-estate-mastermind-groups/ https://theclose.com/real-estate-mastermind-groups/#comments Mon, 05 Aug 2024 19:34:25 +0000 https://theclose.com/?p=20346 These days, a lot of “secret” mastermind groups now have tens of thousands of members, but only a handful of posts per month. That’s why we decided to dig a little deeper and find active groups where agents are sharing tips, tricks, memes, referrals, or just a shoulder to cry on when a deal goes south.

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Real estate is a constantly developing industry, and all agents must learn, network, and strategize continuously. One unique platform to help real estate agents with the demands of their profession is mastermind groups. They bring together people with the same goals and obstacles, creating an enabling environment through sharing experiences, insights, and strategies to help each other succeed. I’ll break down the top 10 real estate mastermind groups and explain the benefits and how these groups will support your professional growth.

What Is a Real Estate Mastermind Group?

People sitting a circle conversing.

A real estate mastermind group is peer-to-peer mentoring among agents and investors looking to share knowledge, strategies, and support. These mastermind agent groups of realtors and investors meet in person or online at specific periods to review trends, fix problems, or simply set goals. The synergy of the group, through their composite expertise and experience, maximizes both individual and group potential.

Mastermind groups are resourceful and different from the usual networking groups where members only exchange business cards and socialize. In a mastermind group, members commit to each other’s success by offering constructive feedback and sharing resources. Such synergy created in these groups can provide a breakthrough, which one would not get by working alone.

Be it increasing the knowledge base, solving specific problems, or seeking motivational fuel, real estate mastermind groups are game-changers for real estate careers.

How to Join Real Estate Mastermind Groups

A mastermind real estate group could be a giant step toward developing your professionalism and network. You can find real estate investing mastermind groups by doing a simple search on Google (or continue reading this article, which will give you a bunch of excellent mastermind group choices!) Find those of interest and research them the same way you would any other critical decision. 

The steps to joining a real estate mastermind include the following: 

  • Research: Identify groups that align with your professional goals and interests. Look for groups with people who have similar levels of experience and expertise. 
  • Apply: Most groups have an application process to ensure a good fit between the group’s objectives and your goals. This application process may be done by filling out a form, participating in an interview, or attending a trial meeting. Most online Facebook groups are free to join but may need group administrator approval before having access. 
  • Attend: If accepted, regularly attend meetings or real estate conferences. The more active you are with the group, the more you gain from it. Some groups may have attendance policies.
  • Contribute: Offer your knowledge and experience to others within the group to derive value from. The more you contribute, the more you will benefit from the members’ collective wisdom.

How Much Do Real Estate Masterminds Cost?

All the mastermind groups I have shortlisted are free and online via Facebook. Such groups will help agents get important resources and provide the ability to connect with others to share information from expert practitioners at no cost. 

Some other paid mastermind groups can grant advanced features, such as personal coaching and special member-only resources. However, free online groups will still deliver some of the value and support that help agents move their careers forward. The minimum cost for these free groups is your time and involvement, which are returned to you through knowledge networking and professional growth.

Benefits of Joining a Real Estate Mastermind Group

Joining a real estate masterminds group will enhance your career with a bundle of different benefits best suited for your professional growth and success. You’ll share a collaborative environment and have the opportunity to leverage the collective intelligence of participants in the groups. The key benefits of a real estate mastermind group are as follows: 

  • Networking opportunities: Connect with like-minded professionals and expand your business network.
  • Knowledge sharing: Gain insights and learn from the experiences of others in the industry.
  • Accountability: Stay focused on your goals with the support and encouragement of group members.
  • Motivation: Be inspired by the successes and strategies of your peers.
  • Problem-solving: Find solutions to challenges through collective brainstorming and advice.
  • Personal and professional growth: Continuously improve your skills and knowledge.
  • Market insights: Stay updated on the latest industry trends and developments.
  • Supportive community: Benefit from the encouragement and camaraderie from professionals who understand your challenges

The Close’s Favorite Mastermind Groups

The right mastermind realtor group is key to real estate professionals seeking valuable insight, support, and good networking. With so many options available, finding one that aligns with your goals and professional level is imperative. Therefore, we’ve pulled out a list of the top 10 masterminds real estate groups for you to start with. No two groups are alike, each having varying benefits and focus, so no matter what an agent is looking for to move their career forward, there will be at least one.

1. Real Estate Rockstar Agents

Man and woman in capes with arms on their waists

Year Founded: 2014
Group Membership: 47,246
Monthly Posts: Around 200
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

Real Estate Rockstar Agents is a dynamic community built for high-performance agents wanting to move their careers to the next level. The group shares advanced strategies, industry secrets, and innovative techniques on how to be the best within a particular market. Its culture of excellence and ambition makes it a perfect fit for those looking to learn from the best and constantly challenging themselves to improve their skill base.

2. Real Estate Memes & Videos

Man in tan sports coat, red tie, black pants standing in front of a house with the name of mastermind group to left of him

Year Founded: 2016
Group Membership: 52,077
Monthly Posts: Around 150
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

A unique mastermind group with an extremely unique blend of humor and education that refreshes your professional network is Real Estate Memes & Videos. The content provided is the most entertaining way to draw on industry trends, common challenges, and real estate tips. This group is an excellent place to keep yourself light-hearted while still learning from fellow agents.

3. LabCoat Agents

Two men standing next to mastermind group logo

Year Founded: 2014
Group Membership: 165,704
Monthly Posts: Around 2,000
Private or Public: Private
Self-promotion Allowed? On approval of admins
Real Estate Agents Only? No

As one of the largest and most active real estate communities, LabCoat Agents offers a wealth of resources for agents at all levels. It’s known for highly detailed content regarding real estate matters, from marketing and technology to lead generation and personal development. With regular webinars, expert interviews, and collaborative discussions, LabCoat Agents is a must-join for those serious about excelling in real estate.

4. Empowering Women in Real Estate

Headshot of a woman next to group logo and image of kitchen

Year Founded: 2014
Group Membership: 38,235
Monthly Posts: Around 170
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, lenders, title companies, and real estate support teams, too!

Founded by agent Karen W. Cooper, the mission of Empowering Women in Real Estate is to help and encourage women in real estate. This mastermind real estate group provides a safe space where women can empower each other through sharing experiences, struggles, and triumphs. By focusing on mentorship, networking, and personal development, the idea is to allow women to reach their potential within the real estate industry.

5. New Real Estate Agents Facebook Group

Man holding out both palms with a graphic of a family above his hands

Year Founded: 2017
Group Membership: 76,655
Monthly Posts: Around 200
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, mortgage brokers, too!

The New Real Estate Agents Facebook Group is a great forum and support group for those entering the business. You can ask questions, ask for advice, or share personal experiences regarding entering the real estate business. This group would be a good fit for any new agent looking for mentorship, real-life practice tips, and motivation from people who recently walked a similar path.

6. Real Estate Mastermind

Scattered business logos across image

Year Founded: 2016
Group Membership: 304,243
Monthly Posts: Around 3,500
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

Join Real Estate Mastermind if you are seeking a high-level, peer-to-peer group. It’s the perfect group if you’re an experienced agent or industry leader ready to dive into advanced strategies and insights. This mastermind group consists of people who like to get things done, keep their members responsible, collaborate, and help set real estate goals. It is excellent for learning subtle skills and keeping updated on market trends.

7. Real Estate Happy Hour

Four llamas standing next to each other in a field

Year Founded: 2015
Group Membership: 15,578Monthly Posts: Around 50
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, lenders can join, too.

The Real Estate Happy Hour mastermind group brings professional development into a social setting, allowing agents to network and discuss ideas in a relaxed atmosphere. Though it’s not the most active group on our list, it provides an opportunity for its membership base to discuss industry topics and best practices and offers relevant networking. It’s great for those looking to mix business with a sprinkle of humor while growing a professional network.

8. Facebook Ad Support Group for New Real Estate Agents

Man holding out both palms with a graphic of a family above his hands

Year Founded: 2018
Group Membership: 30,419Monthly Posts: Around 10
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

While not a group you might actively participate in, The New Real Estate Agent Facebook Support Group is a place to become proficient in online ads. The group shares real and practical tips and advice on troubleshooting and success stories related to running Facebook ads. These resources are invaluable for agents leveraging social media marketing to generate leads and grow their businesses.

9. Real Estate Agents Referral Group

Backyard pool with furniture on patio

Year Founded: 2000
Group Membership: 11,062
Monthly Posts: Around 10Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? Yes

The Real Estate Agents Referral Group is a forum for exchanging referrals among agents nationwide. Members can grow their businesses through this group by networking with fellow agents around various other demographic areas. This forum is suitable for finding someone to partner with, sharing leads, and giving your clients superior service with a network of trusted professionals who can help take your business to the next level.

10. The Close Real Estate Community

Grey and orange banner with white text across

Year Founded: 2019
Group Membership: 8,979Monthly Posts: 15
Private or Public: Private
Self-promotion Allowed? No
Real Estate Agents Only? No, it is open to other industry professionals, too.

The Close Real Estate Community is our specially curated group with top-level access to real estate industry insights, practical advice, and highly attainable community members. We bring forward collaboration in this environment that empowers members to share their experiences or ask for guidance from our team. Be it a seasoned agent or a new entry into the business, The Close Real Estate Community is equipped with the tools and support needed for agents to be successful in their chosen careers.

Frequently Asked Questions (FAQs)




Bringing It All Together

The real estate mastermind groups are valuable because they provide a robust platform where agents can establish a faster and more tangible pace of personal and professional growth. Agents will access a helpful and friendly network of similar-minded career professionals who can offer valuable industry insights and actionable strategies to apply directly to their businesses. These groups present opportunities for continual learning, accountability, and motivation.

Do you belong to a mastermind group? Tell us which one and how it has helped you!

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The 25 Best Books for Real Estate Agents https://theclose.com/best-real-estate-books/ https://theclose.com/best-real-estate-books/#comments Fri, 17 May 2024 12:17:18 +0000 https://theclose.com/?p=11516 These 28 real estate books will help you gain valuable insights, expand your knowledge, and transform your mindset and career in 2022.

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Continuous learning and skill enhancement are keys to thriving in the real estate industry and staying ahead of the curve. Whether you’ve been an agent for a decade or just got your license, investing in the right resources can make a big difference. I’ll give you my curated selection of the best books for real estate agents. From mastering the art of negotiation to learning how to build a profitable business, these books cover various topics that can help you grow personally and professionally. Let’s dive in!

Best Books for New Real Estate Agents

As real estate agents, you’ll want to kick-start your careers on the right foot and set the most ambitious goals. Building a solid network and lasting relationships with clients might be one of the things you should be proficient in, but there’s more to it than that. Here are some books that can lay the groundwork for a successful real estate career:

1. Your First 365 Days in Real Estate by Shelley Zavitz

If you’re new to real estate, this book will tell you what to expect in your first year as an agent. Are you ready for this new career you’re taking on? Shelley Zavitz explains the good and the bad of the real estate industry, along with her personal experiences and what made her successful. Zavitz’s book is easy to absorb and will motivate you to put yourself out there.

Get Your First 365 Days in Real Estate on Amazon or Audible.


2. The Go-Giver by Bob Burg & John David Mann

One of the most memorable real estate agent books, “The Go-Giver,” tells the story of a young salesman who learns the power of giving and putting others’ needs first. Through encounters, he discovers the Five Laws of Stratospheric Success, transforming his approach from getting to giving. This book is a must-read to build genuine relationships and achieve long-term success.

Get The Go-Giver on Amazon or Audible.


3. Ninja Selling by Larry Kendall

Instead of using the traditional method of hard-selling by chasing clients, wouldn’t it be so much easier if you could attract clients? In “Ninja Selling,” Larry Kendall introduces a refreshing approach to selling. Kendall emphasizes the importance of authentic connections and understanding the client’s needs. Definitely one of the classics, this book applies to real estate agents and sales professionals in general.

Get Ninja Selling on Amazon or Audible.


4. SOLD by David M. Greene

Start reading this book if you are a beginner agent or have yet to get your real estate license. David M. Greene shares industry knowledge and his experience and provides actionable tips on everything from building a sales funnel to negotiating deals. The book covers various topics, including transitioning from a nine-to-five mentality to an entrepreneurial mindset. If you’ve been an agent for years, this is the book you’ll wish you had read when you started your business.

Get SOLD on Amazon or Audible.


5. Exactly What to Say by Phil M. Jones, Chris Smith & Jimmy Mackin

Every agent I know recommends this book! Over the course of your real estate career, you’ll encounter a wide variety of personalities: the “know-it-all” clients who ignore your recommendations, micromanagers who need to hear from you every two hours, or clients who leave you in the dark. Whatever the situation, objection, or personality, this book will help you prepare for those tough conversations that you will inevitably face as an agent.

Get Exactly What to Say on Amazon or Audible


Best Real Estate Sales & Marketing Books for Agents

No matter how successful you think you are at selling properties, there’s always room for growth. These real estate marketing books will teach you lead generation strategies, continuously refine your skills, and help you stand out from the competition.

6. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Despite being published in 1993, “The 22 Immutable Laws of Marketing” remains relevant and resonates with businesses today. Al Ries and Jack Trout present 22 fundamental principles in this book, including the Law of Leadership and Perception. Notably, one of their popular claims was that marketing is a battle of perceptions, not products. If you want to know more, you’ve got to read this!

Get The 22 Immutable Laws of Marketing on Amazon or Audible.


7. Endless Referrals by Bob Burg

Networking takes a lot of grit, especially for agents who haven’t been in the business for long. In “Endless Referrals,” Bob Burg teaches readers how to become someone people like and trust, which leads to more referrals and a more profitable business. Whether you’re a small team or a large brokerage, you’ll surely get many insights from this book.

Get Endless Referrals on Amazon or Audible.


8. What to Post by Chelsea Peitz

So many real estate coaches tell you how to market yourself on social media, but I especially love Chelsea Peitz’s “What to Post.” Her workbook presents a three-phase approach to assist agents in establishing their brand, creating engaging content, and expanding their reach.

Get What to Post on Amazon.


9. $100M Leads by Alex Hormozi

“$100M Leads” is one of the best books real estate agents will enjoy. Alex Hormozi offers eight “never-go-hungry” playbooks to help you understand where to look for leads and the power of lead magnets. His diagrams, stick figure drawings, and real-life photos explaining concepts are all easy to grasp.

Get $100M Leads on Amazon or Audible.


10. Profit First by Mike Michalowicz

This book may be written for general business owners, but the techniques are essential for real estate agents. Do you dream of owning a profitable real estate brokerage one day? If so, you’ll have to get comfortable with the financial side of the real estate business. While accounting and finances may be less exciting than closing a million-dollar listing, you’ll never succeed without a solid understanding of how profit really works.

Get Profit First on Amazon or Audible.


Best Professional Development Books for Realtors

Never-ending learning for personal and professional growth is essential to be successful in the industry. In this section, I’ll outline the best books for real estate agents on improving your time management, communication and negotiation skills, maintaining focus, and more. Even if you decide to switch careers in the future, these books will still apply to you.

11. Never Split the Difference by Chris Voss & Tahl Raz

If you think your negotiation skills are subpar and are having difficulty closing deals, it’s time to order this book. “Never Split the Difference” focuses on empathy and active listening to understand emotions. Chris Voss, a former FBI negotiator, will teach you how to prioritize connection over confrontation, resulting in securing better deals. All the techniques Voss and Tahl Raz have included in this book, such as “mirroring” and “labeling,” will help you in every aspect of your life.

Get Never Split the Difference on Amazon or Audible.


12. Tools Of Titans by Timothy Ferriss

“Tools of Titans” is a compilation of insights and memorable quotes from Timothy Ferriss’ interviews with over 200 experts, athletes, artists, and more. This book is a treasure trove of habits, routines, and strategies of successful people across various fields. Many tactics will surely resonate with you, whether to boost productivity or find more wisdom. If you’re feeling stuck anywhere in life, read this book.

Get Tools of Titans on Amazon or Audible.


13. 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher

This book is a great resource if you are just starting out and don’t have a huge network of referrals. It’s all about networking, building relationships, and turning relationships into referrals. New real estate agents can learn from and easily implement Michael J. Maher’s straightforward “seven-level formula.”

Get 7L: The Seven Levels of Communication on Amazon or Audible.


14. The Real Book of Real Estate by Robert T. Kiyosaki

“The Real Book of Real Estate” features a team of successful investors and advisors sharing their expertise. This book covers the basics and provides a detailed plan for navigating the real estate market’s ups and downs. Additionally, it explores the various real estate niches and how you can find the right fit for you.

Get The Real Book of Real Estate on Amazon or Audible.


15. Eat That Frog! by Brian Tracy

In “Eat That Frog!” Brian Tracy tackles procrastination using a metaphor. The frog symbolizes your most significant and daunting task, which you should face head-first in the morning. Tackling the most challenging task first thing daily boosts your productivity and confidence, making all your other tasks feel smaller and easier to complete. Better start reading this book if you’re a serial procrastinator!

Get Eat That Frog! on Amazon or Audible.


Best Books for Realtors About Growing Your Business

Growing your business ten years ago isn’t the same as growing it now. You probably have more competitors today compared to five or ten years ago. Building and expanding your business requires strategic planning, innovation, and focus. And with that, here are some of the top real estate books offering actionable advice, proven strategies, and inspiration for scaling your business.

16. The Millionaire Real Estate Agent by Gary Keller

“The Millionaire Real Estate Agent” is one of the best books for realtors to ever exist. Get this book whether you’re a seasoned agent or new to the business. It contains step-by-step instructions, diagrams, and “how-to” lessons. Many agents forget that most of their hard-earned commission doesn’t go into their pockets. This book distinguishes between net and gross earnings and gives agents an economic blueprint to minimize costs and maximize take-home pay.

Get The Millionaire Real Estate Agent on Amazon or Audible.


17. Shark Tales by Barbara Corcoran and Bruce Littlefield

If you’re nervous about taking the plunge and starting your own team or brokerage, then “Shark Tales” is essential reading. Barbara Corcoran recounts her amazing success story in the book—from growing up poor in a large family to using her wits to dominate the cutthroat world of Manhattan real estate.

Get Shark Tales on Amazon or Audible.


18. Sell It Like Serhant by Ryan Serhant

“Sell It Like Serhant” is your guide to sales success. It is packed with Ryan Serhant’s personal anecdotes about his experiences and how he deals with setbacks. Serhant teaches you the importance of hustling and juggling multiple deals simultaneously. My favorite takeaway from this book is how crucial following up is in converting leads into sales.

Get Sell It Like Serhant on Amazon or Audible.


19. Secrets of Top Selling Agents by Joe Sesso

If you’re wondering whether top agents will divulge their secrets to success, read Joe Sesso’s book. “Secrets of Top Selling Agents” is a compilation of insights from real estate superstars. You’ll learn more about lead generation strategies and wealth-building in this book. Each chapter features a different industry leader sharing their success stories.

Get Secrets of Top Selling Agents on Amazon or Audible.


20. The Billion Dollar Channel Method by Jackson Wilkey

While this book is relatively new—it was just published in 2023—many have already purchased it and given it excellent reviews. In it, Jackson Wilkey provides tips and tricks for succeeding on YouTube. With great storytelling, Wilkey shares his stories of failures and successes and how everyone can be successful on YouTube regardless of personality type. If you can juggle selling properties while creating content for your YouTube channel, I recommend you listen to the audiobook format.

Get The Billion Dollar Channel Method on Amazon or Audible.


Best Real Estate Investing Books

Diving into investing is a powerful way to build long-term wealth and diversify your income. You can use your industry knowledge and network to identify profitable investment opportunities. If you want to be on the other side of real estate, here are some of the best investing books that offer expert advice and proven techniques to help you succeed.

21. How to Be a Real Estate Investor by Phil Pustejovsky

“How to Be a Real Estate Investor” is a practical beginner guide. Phil Pustejovsky emphasizes the value of having a mentor or partner to help you make informed decisions. He used real-life examples to make complex topics easy to digest. If you’re not yet convinced about this book, check out the author’s YouTube channel, where he talks about investing.

Get How to Be a Real Estate Investor on Amazon or Audible.


22. The Millionaire Real Estate Investor by Gary Keller

Yup, there are two Gary Keller books on my list! In “The Millionaire Real Estate Investor,” Keller focuses on building wealth through strategic investments and features interviews with over a hundred millionaire investors. In addition to these investors’ success stories, the book includes their strategies for tracking their net worth and building their networks.

Get The Millionaire Real Estate Investor on Amazon or Audible.


23. ABCs of Real Estate Investing by Ken McElroy

Get this if you’re considering reading the Rich Dad Advisors book series. Ken McElroy’s book highlights the most critical aspects of real estate investing, including property management. Since most beginner investors keep holding back before deciding, McElroy presents formulas for analyzing investments and the importance of due diligence.

Get ABCs of Real Estate Investing on Amazon or Audible.


24. The Book on Flipping Houses by J Scott

Want a source of income where you buy houses at a low cost and sell them at a higher price? Start flipping. “The Book on Flipping Houses” is an excellent guide for those interested in buying, renovating, and selling homes for profit. J Scott covers every step of the flipping process, from finding properties to marketing them.

Get The Book on Flipping Houses on Amazon or Audible.


25. The Book on Rental Property Investing by Brandon Turner

Here’s a good read if you’re an agent looking for passive income. This is not one of those books that teaches you how to be rich in a year. Instead, this book is about how investing in rental properties eventually allows you to quit your day job. In it, Brandon Turner provides strategies for acquiring, managing, and scaling a rental property portfolio.

Get The Book on Rental Property Investing on Amazon or Audible.


FAQs: Best Books for Real Estate Agents




Bringing It All Together

From books on how to be a real estate agent to books about investing, there’s no limit to the amount of information and skills you can gain from reading. Have you read any books from our list? What are your top books for real estate agents? Recommend your favorites to us in the comments!

The post The 25 Best Books for Real Estate Agents appeared first on The Close.

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How to Make Money as a Real Estate Agent: 11 Strategies to Earn More https://theclose.com/how-to-make-money-as-a-real-estate-agent/ https://theclose.com/how-to-make-money-as-a-real-estate-agent/#comments Fri, 22 Mar 2024 12:13:44 +0000 https://theclose.com/?p=5589 It’s been rough out there lately, but don't worry—I've got your back! I’ll share nine awesome tips on how to make money as a real estate agent, even when things aren't exactly booming.

The post How to Make Money as a Real Estate Agent: 11 Strategies to Earn More appeared first on The Close.

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Success in the real estate industry takes serious hustle and grit, no matter what the market is doing. It’s been rough out there lately, but don’t worry—I’ve got your back! I’ll share 11 awesome tips on how to make money as a real estate agent, even when things aren’t exactly booming. From making the most of tech to nurturing those all-important connections, these strategies will give you the tools to build a sustainable business. So, let’s dive in and get you on the path to success!

Key Takeaways

  • There are many ways to learn how to make money with a real estate license, including tapping unlikely lead sources.
  • Thinking outside the box can help build a multi-spoked real estate business by creating additional income streams in adjacent areas.
  • Some real estate niches, like luxury and commercial, are naturally more lucrative than others.
  • The best way to make money in real estate is to have great business and marketing plans to give yourself a roadmap toward monetary goals.

1. Leverage Your CRM to Keep Your Sphere Warm

Your sphere of influence is your secret weapon in real estate—and your customer relationship manager (CRM) is the key to unlocking its full potential. By setting up automated campaigns that keep you in touch with your contacts through emails and text messages, you’ll stay top of mind when they’re ready to make a move.

Here are a few ideas:

  • Create a targeted email campaign to educate buyers on the benefits of home ownership.
  • Write an email campaign that keeps your seller leads current on the latest market trends.
  • Send holiday emails, including client birthdays, home purchase anniversaries, National Donut Day, etc., to keep you top of mind with your sphere of influence.
  • Send automated quarterly emails to your sphere asking for referrals.
  • Create videos to embed in your text messages and emails (try a platform like BombBomb) sharing interesting facts about your town.
  • Send text messages to your past clients asking for 5-star reviews.
  • Share local events with your database via text and email.
  • Create an email newsletter for your database.
  • Set up listing alerts for your buyer leads to go out automatically when a new home that matches their criteria hits the market.
Person on his laptop looking at a CRM
A good CRM will help you stay in front of your database to keep leads flowing in.

With so many great CRM options tailored specifically for real estate agents, you’re sure to find one that fits your needs and budget. Still trying to figure out where to start? Check out our article on the best real estate CRMs to find the perfect fit for your business. Trust me, investing in a solid CRM and putting it to work for you can make all the difference in keeping your pipeline full and your commissions flowing, no matter what the market’s doing.

2. Fill Your Pipeline With Paid Leads

When the market slows down, keeping your pipeline full is crucial—and paid real estate leads can be a game-changer. Whether you’re an individual agent, a team leader, or a broker, there are plenty of ways to keep those leads coming in. 

Check out some of my favorite paid lead generation companies:

  • Buyer leads: Zillow
  • Homesellers: SmartZip
  • Digital leads: Zurple
  • Affordable leads: zBuyer
  • Probate leads: Catalyze AI

These experts know how to target the right people with the right message at the right time, serving up hot leads ready to convert. However, not all paid leads are created equal. To make the most of your investment, be sure to:

  • Do your homework and choose a well-reviewed lead generation company.
  • Select a company that delivers quality leads that fit your target market.
  • Experiment with different lead generation strategies to find what works best for you.

With the right approach and a little bit of hustle, investing in paid leads can be a smart way to keep your business thriving, even when the market’s not cooperating. So, don’t be afraid to explore your options and find the perfect match for your business.

Market Leader's CRM dashboard helps keep you organized so you never lose leads
Market Leader’s dashboard is easy to use and feeds your leads directly into its built-in dashboard. (Source: Market Leader)

Looking for a powerful CRM that can also generate exclusive leads? Get a predictable number of exclusive and affordable social media leads monthly with Market Leader.

3. Control Your Destiny by Hitting the Phones

In a slow market, it’s easy to feel like success is out of your hands. But one tried-and-true strategy puts you back in the driver’s seat—hitting the phones and cold calling. This tactic is a powerful way to learn how to make money as a real estate agent and land some listings, even when the market is challenging.

Now, I know what you’re thinking—cold calling isn’t exactly the most popular strategy these days. And it’s true—it’s not for everyone. But hear me out! You’re taking control of your productivity and pipeline by reaching out to FSBOs, expireds, your farm, and other potential leads. And with some great cold-calling scripts in hand, your confidence will grow with each new call.

A woman looking at her laptop with a headset on her head, talking on the phone.
Cold calling may not be for everyone, but it’s a great way to keep productivity high in slow markets.

Here’s the thing: When you’re the one making the calls, you’re not waiting for leads to come to you. You’re actively seeking opportunities and starting conversations that can lead to real business. And while it may take some time to learn how to convert leads over the phone effectively, the payoff can be huge.

Of course, cold calling isn’t the easiest way to learn how to make money with a real estate license. It takes persistence, patience, and a willingness to step outside your comfort zone. But if you’re ready to put in the work and learn the skills, cold calling can be a compelling choice to keep your pipeline full and your business thriving, no matter what the market’s doing.

Get started with the right tools. If you’re ready to tackle this cold-calling strategy, REDX delivers fresh leads directly to your fingertips. You can choose which type of leads you want to work with and only pay for what you need. Plus, their built-in dialer saves your finger muscles from all the number-punching.

4. Find Future Buyers by Nurturing Renters

When the market slows down and real estate buyer leads seem scarce, it’s time to get creative. One often-overlooked source of potential buyers? Renters! Targeting renters is a smart strategy when learning how to make money as a real estate salesperson, even when the market is challenging. The people signing leases could be your next big sale. By marketing directly to renters and nurturing their relationships, you can groom them to become your future buyer clients.

Think about it: Renters may not be ready to buy right now, but by staying in touch and providing valuable information about the homebuying process, you’ll be the one they think of when they are ready to take that next step.

Young couple smiling and holding up a set of house keys
Renters are a rich source of leads for future homebuyers.

So how do you tap into this potential gold mine of leads? Here are a few ideas:

  • Offer free resources, like a “Renter’s Guide to Buying a Home” or a “How Much Home Can I Afford?” calculator.
  • Host informational seminars or webinars specifically geared toward renters (partner with a lender to get those questions answered).
  • Partner with local apartment complexes to provide referral incentives.
  • Use targeted social media ads to reach potential renters in your area.

📌   Pro Tip

Focusing on renters and building relationships over time will cultivate a pipeline of potential buyer leads without breaking the bank on paid leads. This well-tested method can pay off big when those renters are ready to become homeowners.

5. Build Relationships With Developers 

When the market starts to cool and traditional sources of business start to dry up, building relationships with real estate developers and investors can be a lifeline. Here’s the thing: While the average buyer may be tightening their purse strings in a slow market, investors tend to do the opposite. They know that the secret to building real estate wealth is to buy when everyone else is sitting on the sidelines—and they typically have the means or know some hard money lenders to do it.

Woman with a hardhat looking at a blueprint and talking to a man with a hardhat.
Real estate developers and investors can be lucrative transaction sources, especially in a down market.

As Warren Buffett famously said, “Be fearful when others are greedy, and greedy when others are fearful.” When the market is retreating, and everyone else is watching their pennies, that’s when savvy investors are ready to pounce.

So, how can you find real estate investors and tap into this revenue source? It all starts with building relationships. Here are a few ideas:

  • Attend local real estate investor meetups and networking events.
  • Join online forums and social media groups geared toward developers and investors.
  • Offer specialized services, like property management or renovation consulting.
  • Provide valuable market insights and data to help investors make informed decisions.
  • Focus on real estate investing niches like fix-and-flip or cashflow investors.

Of course, working with investors isn’t always easy. They can be demanding and may have different priorities than traditional buyers. But if you’re willing to do the work and build those relationships over time, you may just find that investors are the key to keeping your pipeline full and your business growing—and a dynamic way to learn how to make money as a real estate agent. 

Need to learn the inside scoop on hard money lenders to share with your investor clients? Check out Kiavi. From bridge loans to fix-and-flip funding, Kiavi uses state-of-the-art tech to streamline the process and make funding easier for investors.

6. Choose a Lucrative Niche

When learning how to make money in real estate, there are plenty of opportunities across all types of properties and markets. But if you’re looking to maximize your earning potential, a few specific areas tend to be more lucrative than others.

Commercial Real Estate

One of the most profitable areas of real estate is commercial property. This niche includes everything from office buildings and retail spaces to warehouses and industrial properties. Commercial real estate deals are larger and more complex than residential transactions, often with higher commissions and fees. Commercial properties often have longer lease terms and more stable tenants, which can provide a steady income stream over time.

However, breaking into the commercial real estate market can be challenging, especially for agents who are used to working with residential clients. In most cases, you’ll need to obtain additional designations, such as the Certified Commercial Investment Member (CCIM) designation, to show your expertise and credibility in the commercial space.

Luxury Real Estate

If commercial real estate isn’t your cup of tea, luxury real estate is another highly profitable area to consider. This market focuses on high-end properties and affluent clients, which can translate to significant commissions and fees. Unlike commercial real estate, you don’t necessarily need additional licenses or designations to break into the luxury market—although pursuing certifications like the Luxury Homes Certification can help establish your credibility and expertise.

One of the biggest advantages of working in the luxury real estate market is that the skills and strategies you’ve developed in residential real estate are highly transferable. You’ll still need to focus on building relationships, providing exceptional client service, and staying up to date on market trends and best practices, but you won’t need to start from scratch regarding your knowledge and experience.

If you’re interested in making the transition from residential to luxury real estate, there are a few key steps you can take to set yourself up for success:

  • Educate yourself on the luxury market and the unique needs and preferences of high-end clients.
  • Build a strong personal brand and online presence that showcases your expertise and value proposition.
  • Network with other luxury agents, brokers, and industry professionals to expand your reach and referral opportunities.
  • Develop a targeted marketing strategy that speaks directly to the needs and desires of luxury buyers and sellers.
  • Provide exceptional, white-glove service that goes above and beyond what clients expect.

For more detailed guidance on becoming a luxury real estate agent, check out our guide that walks you through the process step-by-step.

And if you’re really ready to level up your real estate business, explore the gorg website designs of Luxury Presence. If you’re competing with other luxury real estate pros, you’ll need a site that can keep up. Your image is important in the luxury game, and you’ll need high-end branding. Luxury Presence is an all-in-one platform that manages your online presence with stunning websites that generate leads to help you get your sophisticated brand out in front of all the right eyeballs.

Ultimately, the type of real estate that makes the most money will depend on your unique skills, interests, and market opportunities. Whether you specialize in commercial, luxury, or another niche market, the key is continuously educating yourself, building your network, and providing exceptional value to your clients. With the right strategy and mindset, you can build a highly profitable and rewarding career in any area of real estate.

7. Identify an Underserved Niche

When the competition is fierce and the market is slow, it’s time to get specific. One of the smartest strategies for standing out and generating leads is identifying an underserved real estate niche in your market and becoming the go-to expert in that area. If you want to know how to make money in real estate agent niches, this is how to do it.

Now, you might be thinking—won’t narrowing my focus limit my potential business? But the truth is, the smaller your niche, the more targeted (and effective) your marketing efforts can be. By honing in on a specific group of buyers or sellers, you can tailor your messaging, build deeper relationships, and establish yourself as the authority in that space.

Three horses hanging over a fence on a horse ranch.
Horse farms or equestrian facilities can be a fun and passionate real estate niche.

So, what are some potential real estate niches to explore? Here are just a few examples:

Keep in mind that not every niche will be a fit for every market. While military housing might be an ample opportunity in some areas, it may not be relevant in others. And beachfront condos might be a hot commodity in coastal towns, but they’re probably not a factor in inland cities.

The key is to identify a niche that aligns with your market and expertise and then go all-in on becoming the best in that space. Focus all your marketing efforts around that niche, from your website and social media presence to your networking and referral strategies. By doing so, you’ll be well on your way to answering questions about how to make money as a realtor.

And don’t be afraid to get ultra-specific. For example, instead of focusing on “farmhouses,” you might specialize in “horse farms or equestrian facilities from 5 to 25 acres.” The more targeted your niche, the easier it will be to establish yourself as the go-to resource for that group.

8. Become the Expert Other Agents Turn To

One real estate side hustle that offers multiple benefits is becoming the agent other agents turn to for advice and expertise. By positioning yourself as a leader and educator in your industry, you’ll attract more buyers and sellers and create opportunities to monetize your knowledge.

Here’s how:

  • Start by centering your marketing efforts on teaching other agents how to build their businesses.
  • Share your insights, strategies, and best practices through blog posts, social media content, and online courses.
  • Create digital tools and resources that other agents find valuable, like checklists, templates, and downloadable guides.
  • Capture the email addresses of agents who download your tools so you can continue to market to them.
  • If you have design skills, consider creating digital products to sell online (think Etsy).
  • Look into becoming a faculty member with your state association to teach real estate agents CE courses to maintain their licenses.
  • Share your knowledge on a larger platform by becoming a freelance writer for real estate publications like TheClose.com or realtor.com.

By monetizing your expertise in this way, you can create a lucrative side hustle that complements your core real estate business.

 Screenshot of Katie Lance's website with her smiling and pointing to her name.
Katie Lance has become a resource in social media, video, and real estate tech. (Source: Katie Lance)

Becoming a real estate expert other agents turn to takes time, effort, and consistency to build your reputation and establish yourself as a thought leader. But the payoff can be huge—not just in generating leads and closing deals but also in creating additional revenue streams that can help you ride out any market.

9. Manage Properties That Don’t Sell

As a real estate agent, you’ve probably encountered this scenario before: You’ve listed a property for a client, but due to circumstances beyond their control (like a military relocation), they must move before the home sells. While this can be frustrating for everyone involved, it also presents a unique opportunity for you to expand your services and generate additional revenue.

One smart strategy is to offer to manage the property for your client as a rental. By taking on the role of property manager, you can help your client avoid the stress and hassle of dealing with tenants and maintenance issues from afar—all while creating a new income stream for your business.

Of course, before you start offering property management services, there are a few key things to remember. Check with your broker to ensure that your brokerage is set up to manage properties and that you follow all in-house rules and regulations. In some states (like Florida), you may need a broker’s license to manage rental properties for others legally, so be sure to do your due diligence and comply with all relevant laws and regulations.

A blue and silver sign that says Property Management
Property management can be a steady and reliable source of income for your real estate business.

Assuming you’re able to move forward with property management, there are a few best practices to keep in mind:

  • Communicate clearly with your client about your fees, services, and expectations.
  • Screen tenants carefully to ensure a good fit and minimize turnover.
  • Stay on top of maintenance and repair issues to keep the property in top condition.
  • Keep detailed records of all income and expenses for tax purposes.

By offering property management services, you can provide a valuable solution for clients whose homes don’t sell right away—and create a lucrative new revenue stream for your business in the process. And who knows? You may even discover a passion for property management, leading to a new career path.

10. Create a Solid Business Plan

One of the biggest mistakes new agents make is assuming that simply having an active real estate license is enough to start raking in the dough. In reality, success in real estate requires a clear plan and a strategic approach. That’s where a clearly defined business plan and marketing plan come in.

Your real estate business plan should outline your goals, target market, unique value proposition, and financial projections. It should also include a detailed budget for marketing, technology, and continuing education expenses. By treating your real estate career like a business from day one, you’ll be better equipped to make smart decisions and invest in the right tools and resources to help you grow.

Your real estate marketing plan, on the other hand, should focus on how you’ll attract and retain clients. This plan might include tactics like:

  • Building a strong online presence through a professional website and social media profiles.
  • Networking with other local businesses and community organizations.
  • Developing a niche or specialty to differentiate yourself from competitors.
  • Creating valuable content (like blog posts or videos) to establish yourself as a thought leader.
  • Leveraging email marketing and other outreach strategies to stay top-of-mind with past and potential clients.

By creating a comprehensive marketing plan and executing it consistently, you’ll be able to generate a steady stream of leads and build a reputation as a go-to agent in your market.

So, how do you make money as a real estate agent? It certainly takes effort and strategic planning. But for those willing to treat their real estate career like a business and work to build a strong foundation, the rewards can be life-changing.

11. Manage Expectations Based on Your Specific Market

Many agents set a goal of making six figures, but the path to achieving it can look different for everyone. There’s no one-size-fits-all formula on how to make money as a real estate agent—instead, it’s about understanding your market, setting clear goals, and consistently taking action to move the needle forward. 

One of the first things to consider when aiming for a six-figure income is your market and niche. Real estate agent salaries vary from one market to another. In some areas, selling a single multi-million-dollar property could be enough to generate a six-figure commission. In others, you may need to sell a dozen or more homes at a lower price to achieve the same goal. Understanding your market and the types of properties and clients you want to work with is key to creating a realistic and achievable plan for success.

Set Concrete Goals

Once you clearly understand your market and niche, it’s time to set some concrete goals. This phase is where reverse engineering comes in. Start with your ultimate goal (e.g., making six figures in a year) and work backward to determine what you need to do each month, week, and day to get there. For example, if you know you need to sell 12 homes at an average price of $300,000 to make six figures, you can break that down into monthly, weekly, and daily targets for real estate prospecting, setting appointments, and closings.

Learn to Convert Leads

But setting goals is only part of the equation—you also need the skills and strategies to achieve them. One of the most important skills for any real estate agent is the ability to convert leads into clients. This ability means mastering the art of asking leading questions, handling objections, and turning “no’s” into “yeses.” Any time you invest in learning and practicing these skills is time well-spent, as it can directly impact your ability to generate more business and close more deals.

In addition to lead conversion skills, there are a few other real estate agent tips that can help you achieve a six-figure income as a real estate agent:

  • Build a strong personal brand and online presence to attract more leads and referrals.
  • Focus on providing exceptional client service to generate repeat and referral business.
  • Continually invest in your education and professional development to stay ahead of market trends and best practices.
  • Leverage technology and automation to streamline your business and free up more time for revenue-generating activities.
  • Surround yourself with a supportive network of colleagues, mentors, and industry experts who can provide guidance and accountability.

Ultimately, making a six-figure gross commission income (GCI) as a real estate agent is about setting clear goals, developing the skills and strategies to achieve them, and consistently taking action toward your vision. It’s not easy—but with hard work, persistence, and a willingness to continuously learn and adapt, it’s an achievable goal for any agent committed to success in the industry.

FAQs



Your Take

How to make money as a real estate agent is a big question. Many roads lead to a lucrative real estate business. This list is just the tip of the iceberg. The trick is there is no trick—you can achieve as much success as you’re willing to work for. The beautiful thing about real estate is you can make it into anything you want. Whether you want to become a coach, a real estate investor, a template designer, or the most successful luxury agent in your market, the world is your oyster. But first, be sure to set clear goals so you’ll have a roadmap to get where you want to go.

Do you have a cool real estate money-making secret? How are you designing your real estate empire? I’d love to hear about it in the comments!

The post How to Make Money as a Real Estate Agent: 11 Strategies to Earn More appeared first on The Close.

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Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC https://theclose.com/women-in-real-estate/ https://theclose.com/women-in-real-estate/#comments Wed, 14 Feb 2024 15:58:09 +0000 https://theclose.com/?p=81124 We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

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Imagine a world where the glass ceiling is just another accessory for Barbie to shatter. Greta Gerwig’s “Barbie” did more than entertain—it ignited a dialogue on women’s empowerment and dismantling patriarchal norms. At Inman Connect New York, I attended sessions like “What Moves Her,” which centered on the real-life endeavors of some top female real estate agents carving out their success and influenced me to look deeper into this shift. 

Inspired by Barbie’s call to dream big and break barriers, I’ll share some of my favorite takeaways from a handful of influential ladies in the real estate space today who are not just selling homes—they’re redefining the industry’s landscape. Hopefully, it will inspire you to carve your path to success the way they did.

The Power of Representation for Female Real Estate Agents

According to the National Association of Realtors (NAR), 62% of all Realtors in the United States are women. That’s a significant number, and it has increased over the past few decades. You might think representation would be a priority with so many women in real estate. But the truth is, female real estate agents face a male-dominated landscape, and women’s leadership is still not as prevalent as it could or should be.

During the conference, I sat down for a proper interview with Sarah Friar, CEO of NextDoor. It was my first time meeting her, but she was warm and welcoming, chatting with me like an old high school friend. When I asked her about her company, she was passionate and had a wealth of information to share, mostly about how NextDoor is all about community and how real estate agents contribute.

But when I asked her about her role in portraying women in leadership, she lit up like a firefly at dusk. She first said, “You can’t be what you can’t see, and so my goal in life is to show women everywhere that women can lead.” That’s a powerful message. Seeing women in leadership is vital for those aspiring to step into leadership roles. As women, the more we carve our paths to success and redefine what success is, the more responsibility we have to those following us to share the possibilities.

“You can’t be what you can’t see, and so my goal in life is to show women everywhere that women can lead.”

Headshot Sarah Friar, CEO of NextDoor

Sarah Friar, CEO, NextDoor

With its diverse portrayal of Barbie’s capabilities and adventures, the “Barbie” movie serves as a metaphor for the real estate industry’s evolving landscape, where women are increasingly taking center stage, breaking barriers, and shaping the future.

Barbie Changed the Perspective

The Barbie doll came from a place of women’s independence. Created by businesswoman Ruth Handler in 1959, Barbie was one of the first dolls produced for girls that represented the adult woman. It was the first time young girls could look at a doll and imagine being something other than a mother. It opened a whole world of possibilities for generations.

Barbie in a pink car
Barbie showed young girls they could be anything they dreamed of.

The movie “Barbie” put that ideology on display and pointed a finger at the patriarchal systems that have hindered women’s progress, including in the real estate industry. It ingeniously flipped the script and introduced us to Barbieland, a mythological matriarchal society where Barbies run the world. That opening scene showed what life could be to women of all ages—a world full of possibilities.

Demonstrating the numerous possibilities for women is what Sue Yannaccone, president and CEO at Anywhere Brands, emphasized at Inman Connect when she said, “Diverse voices in our industry need to be heard in a way that’s never existed before.” Like the “Barbie” movie, these women celebrate diversity and representation of all women, regardless of their ethnicity, religion, background, age, or orientation. Today, women can aspire to be anything they want. It’s a more colorful world than ever.

“Diverse voices in our industry need to be heard in a way that’s never existed before.”

Headshot of Sue Yannaccone, Presiden and CEO at Anywhere Brands.

Sue Yannaccone, President and CEO at Anywhere Brands

But it’s not all rainbows and butterflies. I overheard a conversation between a female real estate agent and several men. She talked about how women in real estate have been gaslit throughout generations, made to feel inferior, and stifled in their personal and professional growth. I overheard her say, “I would just like men to acknowledge they’ve been gaslighting us,” and I felt that statement to my core. I don’t think that will come to pass, but the important thing is that women have now learned to recognize that this struggle is real.

Takeaway From the ‘Barbie’ Movie

In the scene where Barbie and Ken enter the real world, Barbie is suddenly exposed to life as a woman with catcalling, rude behavior, and objectivity. She wavers, and her confidence visibly shaken. This scene solidifies that women have learned that this behavior is not OK. Female real estate agents have seen a lot, working long hours and meeting strangers at all hours of the day, and many have had to deal with some negative behavior. Today, a woman realtor recognizes when a man treats them inappropriately.

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Overcome Challenges With Courage 

I love the way Tami Bonnell of EXIT Realty views challenges. She acknowledged that we still live in a male-dominated world but said, “Challenges are opportunities. Fear is a feeling, not a fact.” That’s a sentiment mirrored in Barbie’s adventures. Both narratives champion the idea that you can be afraid, but don’t let the fear keep you from moving forward. We felt defeated when we saw Barbie in the Mattel CEO’s office, about to be strapped into a box. But when her eyes lit up and she realized the men were about to imprison her, she found the strength to break free and escape. And everyone cheered.

“Fear is a feeling, not a fact.”

Headshot of Tami Bonnell, EXIT Realty

Tami Bonnell, EXIT Realty

According to the National Association of Realtors’ 2023 Profile of Home Buyers and Sellers, 19% of recent homebuyers were single females. We’ve come a long way since women first earned the ability to open their own checking account (without a man’s signature) in 1974. It’s definitely a different world from the one my grandmother grew up in. Women stand up, make decisions, and take over the driver’s seat. It’s refreshing to see so many women in powerful positions acting as beacons for the younger generation (Taylor Swift comes to mind in the current cultural environment).

Pop singer in a glittery dress standing in front of a large crowd with a spotlight on her.
Many women in powerful positions are standing as a beacon to the next generation.

Fear is a powerful emotion, and you will encounter it frequently. But you can harness that power and use it to step into action. Don’t let doubt or anxiety keep you from reaching your full potential personally or professionally. In other words, take the sage words Vanessa Bergmark of Red Oak Realty spoke at Inman Connect. “I’m not fearless,” she said. “I’m courageous because I did it in spite of the fear.”

Barbie vs Real Life: The Journey to Leadership

Liz Gehringer, president and CEO of Anywhere Franchise Brands, shared her story of transitioning from a corporate lawyer with Anywhere to a leadership role in the company. Her story hit several relatable nerves—she had been a corporate lawyer for several years, but she got to a point where she had a hard time finding the energy to keep doing the job. She felt burnt out. 

When she sat down with Ryan Schneider, CEO of Anywhere Real Estate, he said to her, “Let’s explore!” Her story and the support she found within her company leadership is a triumphant journey of self-discovery similar to Barbie’s. I can’t help but think of the final scene of “Barbie” where she finally goes to the gynecologist alone. It’s an inherently female rite of passage. 

Bergmark went on to share her secret weapon for success—discipline. “We actually have more time than we think,” she explained. “There’s freedom in the discipline.” She also pointed out that a solid support system is essential. “I never went at it alone. I always had a lot of supportive women who were a phone call, a coffee date, or a dinner away.” Kevelyn Guzman of Coldwell Banker Warburg stated it best when she said, “Surround yourself with people who believe in you and want to see you grow.”

“I never went at it alone. I always had a lot of supportive women who were a phone call, a coffee date, or a dinner away.”

Headshot of Vanessa Bergmark of Red Oak Realty

Vanessa Bergmark, Red Oak Realty

In “Barbie,” all of the Barbies banded together to take back Barbieland from the Kens, who had turned it into a patriarchal realm. When the Barbies worked together, they defeated the Kens and reclaimed their home. That’s a powerful message to all women everywhere. For too long, women have torn down other women, like stray cats fighting in the street. When we stand together and uplift each other, there’s no glass ceiling we can’t smash through.

But more importantly, you have to take advantage of every opportunity that comes your way. Sherry Chris of Anywhere Brands echoed Bergmark’s and Guzman’s sentiments. “You have to seize the moment” when it presents itself. If you hesitate, you’ll miss out on the opportunity. Tami Bonnell also believes that your environment is essential to your success. “People grow in an environment they trust.” 

When Barbie enters the real world, she has a take-charge attitude until she meets with the patriarchal Mattel board of directors and its CEO. She quickly realizes that this world isn’t like her own and has to think fast and make adjustments before she’s literally put back into a box. She finds allies in Gloria and her daughter to find her way home.

“It is literally impossible to be a woman. You are so beautiful and so smart, and it kills me that you don’t think you’re good enough. Like, we have to always be extraordinary, but somehow we’re always doing it wrong.”

Headshot of America Ferrera, the actress who portrayed Gloria in "Barbie."

America Ferrera as Gloria in the Barbie Movie

In reality, women can’t escape to a fantasy world where women rule. (Wouldn’t that be something?) But the women blazing trails and redefining the game are creating their own version of reality. 

Building Confidence & Embodying Empowerment

One thing women do with a certain ease is show empathy. And that ability makes building relationships central to success. I loved Kevelyn Guzman of Coldwell Banker Warburg’s story of how she found her voice at an early age but still had to learn to use it when she first started professionally. “It’s about confidence. Even agents with big personalities don’t always have confidence,” she explained. “Finding my voice in a big family taught me a lot.” Finding your voice and learning to elevate it is essential in finding your path.

Young girl standing with her arm outstretched, wearing a red superhero cape.
Finding your voice and learning to use it is essential for discovering your full potential.

Gloria had trouble finding her voice in “Barbie.” She lamented being a solo voice in a male-dominated company culture that kept her stifled in her career and her personal life. When she teamed up with the Barbies, she discovered a strength she didn’t even realize was in her. Building confidence isn’t easy, but when you find your tribe of supporters, they can help you reach your potential.

Emily Paquette, CEO of Inman, discussed the importance of confidence and let everyone know she doesn’t have it all figured out. “I still have imposter syndrome,” she said. “As women, we question ourselves a lot more than our male counterparts do. But nobody has it all figured out.” I’m sure that sentiment was reassuring for many women in the room. Most of us feel the pain of doubt often. It’s in our genetic makeup.

“As women, we question ourselves a lot more than our male counterparts do. But nobody has it all figured out.”

Headshot of Emily Paquette, CEO of Inman

Emily Paquette, CEO of Inman

But that doesn’t stop these pioneering women from forging ahead and pushing past their doubts. “If we’re not taking those risks and putting ourselves out there, we’re really missing out,” Paquette said. We don’t have to build our empires alone, though. “I built my whole career on relationships,” Paquette pointed out. 

As I heard these women share their stories and the lessons they learned along the way, I couldn’t help but think that “Barbie” shined a spotlight on this whole narrative where community and support networks are crucial to overcoming imposter syndrome and achieving success. If we stand together and continue to support each other, we can all rise together.

The Role of Allies: Incorporating Ken

Incorporating Ken brings me to another critical element of women’s success in a male-dominated society: allies. I have seen both sides of men—the side that tries to keep women subservient and the side that supports and lifts the women in their lives. Other men, like Ryan Schneider, want to encourage strong, intelligent women to find their path forward. He’s not, contrary to beliefs, an anomaly. Many others are on our side. It’s essential to seek out these allies and enlist them in getting us a seat at the table. The strong ones are more than happy to offer their hand in support.

Barbie with two Kens.
Find some male allies to help you get a seat at the table.

Taking Risks & Embracing Your Strengths

“Barbie” taught us to take risks and focus on our strengths. Ginger Wilcox of BH&G Real Estate touched on that theme as well. “I have taken a lot of risks. Fear of failure keeps people from reaching their full potential. The biggest failure is not taking risks and not moving forward.” And I wholeheartedly agree with that. Sometimes, you just have to leap without knowing where you’ll land. “You’ve got to jump off cliffs all the time and build your wings on the way down,” as the writer Ray Bradbury told us.

“Fear of failure keeps people from reaching their full potential. The biggest failure is not taking risks and not moving forward.”

Headshot of Ginger Wilcox of BH&G Real Estate

Ginger Wilcox, BH&G Real Estate

It was what Guzman shared at the end of the session that left the most significant impact on me. She emphasized the importance of moving forward despite the fear of failure, a lesson Barbie often imparts through her myriad adventures. “I focus on my strengths, and I let others focus on their strengths because I’ll never be him (Fred Warburg),” she said. “And that’s OK.” 

The Barbie Movement in Real Estate

The parallels between the “Barbie” movie and the narratives shared at Inman Connect NY are compelling. The movie began a shift that has penetrated our culture and opened our collective eyes and minds. The movie and the stories these incredible real estate women shared are about empowerment, challenging the status quo, the importance of representation, and support networks. With its diverse portrayal of Barbie’s capabilities and adventures, the “Barbie” movie serves as a metaphor for the real estate industry’s evolving landscape, where the ladies in real estate are increasingly taking center stage, breaking barriers, and shaping the future.

The “What Moves Her” session and Sarah Friar’s insights remind us that the journey to empowerment and leadership is both a personal and collective endeavor. Like Barbie, women in real estate are redefining what it means to be leaders, mentors, and innovators, proving that with courage, community, and a willingness to challenge the norms, anything is possible.

Barbie in a lounge chair
“Barbie” is helping women challenge norms and redefine success.

Reflecting on the stories and insights shared at Inman Connect NY, it’s clear that the Barbie movement is more than just a cultural phenomenon—it reflects the ongoing journey toward empowerment and equality in the real estate industry and beyond. By embracing the lessons of courage, resilience, and community, we can all contribute to breaking barriers and creating a more inclusive and empowering future for everyone.

In the words of Sue Yannaccone, “Use your voice! Even when the issues are bigger than you.” It’s a call to action for all of us to speak up, listen, and lead with courage. The Barbie movement is in full swing, and it’s up to us to keep the momentum going.


Your Take

How are you showing up to those women in real estate looking up to you? What barriers have you broken in your real estate career? How has a real estate agent woman mentor impacted your journey? I’d love to hear your inspiring stories—how you’ve overcome challenges, chased big dreams, and supported others with your community spirit. Share your stories in the comments.

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Real Estate Agent Salary: How Much Do Agents Really Make? https://theclose.com/real-estate-agent-salary/ https://theclose.com/real-estate-agent-salary/#respond Thu, 11 Jan 2024 17:50:44 +0000 https://theclose.com/?p=74172 Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

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Trying to capture hard numbers on an average real estate agent’s salary is like nailing Jell-O to a wall: messy and imprecise. Salaries depend on local markets, brokerage splits, individual effort, and experience. But here at The Close, we developed a salary database tool that gives a unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

Real Estate Agent Salary Defined

While we do use the term salaries, agents are typically independent contractors. So, a real estate salary is really your gross commission income (GCI), or how much you take home through your real estate transaction commissions.  Remember, these are averages (and before taxes because, with effort and time, there is no limit to your take-home pay).

According to our proprietary salary database tool, the nationwide average for a real estate salary is:

$90,506

And the top six states might just surprise you! Check it out while we pack our bags and move to Kansas.

A map of the US with the top six highest average real estate salaries including California, Arizona, Kansas, Virginia, Maryland, and Maine

How Much Do Real Estate Agents Make in My State?

A note on the methodology behind The Close’s proprietary real estate agent salary information: Our salary database is supported by data from numerous sources, including Indeed, ZipRecruiter, Salary.com, Glassdoor, and the National Association of Realtors (NAR). 

Keep in mind that these are general averages that regularly change and depend on local markets, individual effort, broker splits, and agent experience. Despite their dynamism, these numbers offer a good idea of an average real estate agent’s salary, state by state.

StateAverage SalaryStateAverage Salary
Alabama$98,150.25Montana$71,901.00
Alaska$76,242.50Nebraska$88,701.25
Arizona$102,698.75Nevada$99,894.75
Arkansas$89,801.25New Hampshire$79,094.75
California$106,957.00New Jersey$100,636.25
Colorado$94,182.25New Mexico$86,782.50
Connecticut$96,033.25New York$99,324.00
Delaware$80,745.50North Carolina$94,772.25
Florida$91,246.50North Dakota$76,281.00
Georgia$93,606.25Ohio$86,996.25
Hawaii$85,583.00Oklahoma$95,972.00
Idaho$93,483.50Oregon$92,119.25
Illinois$95,723.75Pennsylvania$92,305.25
Indiana$91,126.50Rhode Island$78,612.50
Iowa$95,278.25South Carolina$93,062.75
Kansas$108,620.25South Dakota$75,619.00
Kentucky$83,031.00Tennessee$91,706.50
Louisiana$87,993.25Texas$92,151.00
Maine$102,254.75Utah$88,176.00
Maryland$102,167.00Vermont$81,044.00
Massachusetts$94,691.00Virginia$101,339.75
Michigan$86,831.50Washington$100,118.50
Minnesota$95,679.50West Virginia$71,983.00
Mississippi$80,879.50Wisconsin$84,161.75
Missouri$95,388.50Wyoming$74,134.75

Related Article
The Average Real Estate Broker Salary for Every State

Why Real Estate Salaries Vary

The average real estate salary may have surprised you—after all, Alabama and New York are neck and neck. When looking at the earnings of a real estate agent, there are plenty of reasons why they might be higher (Maine?) … or lower than you’d expect: 

  • Disparate housing markets: Since real estate agents’ total compensation is based on commissions, states with higher average sale prices will see higher average incomes.  
  • Competition: Agents in a small community with only a handful of real estate pros will have a better chance of winning clients than in a large city like Dallas, with roughly 750 agents
  • Brokerage splits: Every brokerage handles splits differently, and in a world where brokerages are moving online, those splits can be even more beneficial to agents. These varying models skew the numbers even further, as agents at one brokerage could make a lot more from the same number of transactions than agents from a different brokerage. 
  • Old-fashioned hard work: No surprise, commission-based salaries often reflect work ethic and hustle. It’s generally safe to say that agents who work their tails off will bring home more than agents who don’t. The same thing goes for experience. Agents with more years under their belts generally take home higher compensation. Remember, some part-time agents might not be at the top of the average but are still making their side hustle worth it.

How to Increase Your Real Estate Agent Salary

While you can’t control how many years you’ve been in the business or the amount of competition in your area, you can always level up and increase your salary, even if you’re a brand-new agent. You’re not locked into a salary determined by corporate role banding. You have unlimited potential. The Close has the tools and strategy guides you need to plan, start, and scale your business. 

  • Select a real estate niche: It might be military families, seniors, first-time buyers, or luxury listings. Focus on that specific market and become the “go-to” for everything in your niche. 
  • Focus on your skills: Focus on skills that will benefit you and your commission. Start with sharpening your negotiation and communication strategies.  
  • Make strategic decisions: If you’re a new agent, start with our checklist, made specifically for you. It will help you make a strategic plan for success and a healthy salary. 
  • Put that well-earned license to work: We have a whole list of jobs that require a real estate license and might just be the perfect side hustle for you.

Real Estate Agent Salary FAQs




Bringing It All Together

We might not have nailed the Jell-O to the wall, but we offer a pretty good idea of each state’s average real estate agent salary. While these numbers are constantly twisting and changing in the winds of our stormy real estate market, at the end of the day, real estate agents have a big influence over their take-home pay. Put in that hard work, lean on us for strategy and advice, and you’ll outperform your state’s average salary in no time. How do these numbers reflect your experience? Have comments or questions? Leave us a comment below!

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