Matthew Avila – The Close

28 Best Real Estate Email Templates for 2025

Matthew Avila — Wed, 07 May 2025 13:25:08 +0000

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s where real estate email templates come in!

A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.

Real estate email templates for sellers

If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.

1. Discount broker objection handler email

This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.

This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.

Subject Line: [Name], are you considering a discount brokerage in today’s market?

Hello [Name],

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. That allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.

On the other hand, a discount brokerage must be selective with the tools they use because they have to save money somehow. Most often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers tend to low-bid the homes listed with discount brokerages because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?

[Your name]

2. Newer agent listing appointment follow-up email

Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property.

The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.

Subject Line: Thank you, [Name]

Hi [First name],

Thank you so much for meeting with me today and taking the time to show me your beautiful home!

I know that you have a lot of options when it comes to agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in experience, I make up for in tenacity. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.

But more than just hard work, I will bring the following to your listing that other agents won’t:

Access to me and my team for you and all of the buyers and brokers I will work with to sell your home. No rescheduling. No unanswered calls.
Complete access to all of my firm’s marketing resources. We spare no expense when promoting our clients’ homes, no matter what price point. Your home will be my prized listing, and I will make sure it gets the exposure it deserves.
Creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.

I’m ready to work for you starting now.

Let’s have a follow-up call to go through the agreement I left you and any questions you may have about my marketing plan. Does [tomorrow’s date and time] work for you?

Looking forward to working together!

[Your name]

3. Open house feedback report email

After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property.

This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.

Subject Line: Open House Results & Feedback

Hey [Name],

Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook, and it was very well attended. Here’s a quick rundown:

Number of guests: [add the number of open house attendees]

Guest feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen.

Next steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen.

[Your name]

4. An ‘on the fence’ real estate seller lead email

This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial.

Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.

Subject Line: Houses needed in your neighborhood, [Name]!

Hey [Name],

Did you miss the mad rush to sell when houses were flying off the market in 2021? Yeah, it was a crazy year. But the opportunities to benefit from that massive rate of appreciation are still out there. Right now, believe it or not, people are still buying homes in your neighborhood. And most sellers are getting what they’re asking for.

But that won’t always be the case. Home prices will eventually fall, and interest rates will continue to rise, making it more difficult to buy and sell. If you want to take advantage of the current market, you’ll want to get started sooner rather than later.

Does 5 p.m. tomorrow at [local coffee shop] work to show you this report I’ve drawn up? I think you’re going to love the numbers. Coffee is on me!

Best,

[Your name]

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5. Value-added follow-up email with seller

When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information.

Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.

Subject Line: [Name], let’s chat about selling your home

Hi [Name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link], or if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Your name]

6. Home valuation request email

When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth.

It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.

Subject Line: [Name], how much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised by what I uncovered in my market analysis. Want to grab a coffee and walk through it?

How’s Tuesday afternoon?

[Your name]

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI Out of Your Home [link to guide].

7. Listing presentation follow-up email

Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.

Subject Line: Thank you, [Name]

Hi [Name],

I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [number] years of experience in [farm area]. It is as close as the industry can get to a scientific prediction for what your home will sell for.

With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by [date] will be key in getting that price for your home.

I know I left you with a ton of information to digest, so please feel free to call me on my cell at [your cell number] if you have any questions or concerns. I am an open book.

[Your name]

8. Expired listing reachout email

Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.

Subject Line: Still thinking about selling, [Name]? I can help!

Hi [Name],

I know you’ve probably gotten dozens of letters like this since your property didn’t sell, so I’ll be brief. Let’s face it, selling your home in [insert city] can be incredibly stressful. It’s so frustrating and such an inconvenience when your home stays on the market for too long.

Even though [insert name of previous agent] is a great real estate agent, I think [he/she/they] may not have been the right person to sell your house. Here’s a quick summary of the main issues I found:

[Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue]

For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:

[Bullet point the solution(s) to each of the abovementioned issue(s)]

I’m confident that I can help you succeed in selling your property, and I also have the resources of [insert brokerage name] at my disposal. At [insert brokerage name], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.

Call me to set up a free strategy session, so you can evaluate the value of my services before moving forward. My direct contact information is [insert phone number] — please don’t hesitate to reach out!

I look forward to hearing from you,

[Your name]

Real estate email templates for buyers

From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.

9. Listings interest

This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.

Subject Line: Checking in with you, [Name]

Hi [Name],

Just a note to make sure you received the listing information I sent and were able to view it. If you have any problems, I can resend the information, send it via postal mail, or deliver it to you in person.

I’m interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did you get a good idea of what is available?

If you would like to see any of these homes in person, I’m happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

[Your name]

10. Open house follow-up email

After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.

By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.

Subject Line: I know, [neighborhood] is my dream locale too…

Hi [Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise in buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click here [link] to book time on my calendar.

Talk to you soon,

[Your name]

11. One-year follow-up email

This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.

Subject Line: Happy house-iversary, [Name]!

Hi [Name],

Can you believe it’s already been one year since you purchased your home? Where does the time go? I’m sure you’ve settled in, and your home is cozy and beautiful by now. However, if there is anything I can help with, please don’t hesitate to ask. I’m a wealth of information in our community!

Also, as you know, real estate is a relationship game. If you know of anyone who is searching for a Realtor, I’d love for you to pass along my information or share their name and contact information with me so I can reach out to them directly. I would treasure the opportunity to provide the same service you experienced to help them find their dream home.

I hope to hear from you soon, and thank you so much!

Best,

[Your name]

12. Lender referral email

This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.

Subject Line: Lenders I know and trust

Hi [Name]!

Here is the lender info that I promised. I recommend that you talk with a couple of banks to see what programs they offer, compare their rates and fees, and make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a listings search and start looking for some homes!

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

As always, hit me up with questions or concerns at any time.

Thanks!

[Your name]

13. New lead follow-up email

The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings.

It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.

Subject Line: Did you get the text?

Hello [Name],

Did you receive the text I sent about your home search? Just making sure in case it didn’t come through. It was sent to [phone number]. Is that the best number?

I want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you, and how can we help?

[Your name]

14. First showing follow-up email

This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.

Subject Line: So [Name], what did you think?

Hey [Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number] years now, my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see objectively, and that’s what I aim to achieve with this email. Believe me, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[List the properties in order from least likely to fit their needs to most likely.]

[The first listing—least likely one they’ll choose]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The second listing—decent choice, but may not be the best fit]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The third listing—most likely the best choice for your clients]

[Share highlights of the listing, and what you think is most positive about the property. Then, point out why this listing is the best choice for them, based on their list of needs and wants.]

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound?

As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

[Your name]

15. Listings request follow-up email

This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.

Subject Line: Find anything interesting, [Name]?

Hi [Name],

Just a note to make sure you were able to view the listing information you requested. If you have any problems, I would be happy to resend it another way or deliver it to you in person.

I’d love to get your thoughts on the properties. Did any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me with any further needs or questions about the buying process. Helping you find the home of your dreams is what I do!

[Your name]

16. Second contact with a passive buyer email

This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect.

It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.

Subject Line: Your interest in [city or neighborhood]…

Hi [Name],

Thanks again for taking a few minutes to chat with me on [date]. I enjoyed getting to know a little about you. But I understand not feeling ready to look at properties. Buying a home is a big decision, and there’s a lot to think about.

After we spoke, I set you up to receive an occasional email with listings based on our conversation. I’m hoping they pique your interest. Shoot me an email or give me a call at [your number] to chat if anything jumps out at you. Let me know if we need to tweak anything or if you have any questions.

Thanks again for your time. I’m here when you’re ready!

[Your name]

17. New listing announcement email for cold buyer leads

This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties.

By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.

Subject Line: Still looking in [neighborhood]?

Hi [Name],

Are you still interested in [neighborhood]? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

[Your name]

18. Renter converting to buyer follow-up email

This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home.

This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.

Subject Line: Next steps in your journey…

Hi [Name],

Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with market data that highlights some of the buying opportunities in [neighborhood] we talked about.

I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning real estate is the key to building generational wealth, and I would be honored to help your family start this exciting journey.

How does [date and time] sound to meet up (or do a Zoom call) to talk more?

[Your name]

19. Low interest rates for home loans email

Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.

Subject Line: Home loan rates are low — It’s time to hop on the market!

Hi [Name],

I know that paying off a home loan is one of the biggest factors that held you back from buying a new home, but it may be time the perfect time to start looking for a new house. With the slowdown in the real estate market, interest rates are going down as well — presenting the golden opportunity to buy your dream home at a decent rate.

It won’t stay that way forever, so it’s best to act soon! A lot of savvy buyers are thinking the same way, and you won’t want to miss this opportunity.

I can help you through this to get you the best deal. Let me know when you’re free for a call, and I can run through your options while interest rates are down.

Looking forward to hearing from you!

[Your Name]

Real estate email templates for referrals, recruiting & more

Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.

20. Testimonial email

This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.

Subject Line: “[Short quote from past client],” says [former client name]

Hi [Name],

I hope you have been able to browse some of the market updates I sent over. Please let me know if you have any questions about any of that.

The fact is, in this market, it often comes down to negotiations between agents to close a deal on a home. I wanted you to hear a few stories about how I’ve helped some clients find their perfect properties over the past few months.

[Quote from past client]

―[Name of past client]

[Quote from past client]

―[Name of past client]

Browse more testimonials on my website here [link].

Starting the search is the first step in finding your perfect property, and I am here to help!

Talk to you soon,

[Your name]

21. Reconnecting with a past client

This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with.

Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.

Subject Line: Nice to reconnect with you, [Name]

Hi [Name], this is [your name] from [your brokerage]. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you moved. How have you and your family been? Are you loving your home?

I just wanted to remind you that my services don’t stop after closing on your home — let me know if there is anything I can help you with. I’d be happy to offer you a home appraisal if you’re interested. Or, if you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

And if you know of anyone who is considering buying or selling, feel free to share my contact information with them. I always appreciate referrals from past clients.

It’s nice reconnecting with you. I promise to stay in touch every so often, even if it’s just to say hello. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

[Your name]

22. Referral request email

You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.

Subject Line: [Name], can I ask a favor?

Hello [Name],

I hope this email finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I am writing today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:

Real estate sales
Real estate purchases
Home staging
Local real estate market reports
Local market expertise and guidance
Professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, and residential)

Do you have a unique real estate issue you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[Your name]

23. New agent recruiting email

This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities.

It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.

Subject Line: Before you delete this …

Hi [Name],

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not just looking to talk to you about recruiting, however. I’d like to connect on a professional level — a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat — no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [number] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

[Your name]

24. Annual home sales report email

This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon.

The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.

Subject Line: [Brokerage name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [city] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report [link].

[Your name]

25. Non-responsive leads email

This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.

Subject Line: Have you stopped looking for your dream home in [local area]?

Hi [Name],

I received your information regarding homes in [market]. I’ve personally attempted to reach you several times but haven’t been able to connect.

If you are no longer interested in purchasing a home, I don’t want to continue taking up space in your inbox. That’s why I’ll be removing your contact information from my database if I don’t hear from you in the next 48 hours.

If you are still interested in purchasing a home in [local area], we would love to help you. If you want to take advantage of our real estate services, I’ll make sure to keep you on our list, but only if you respond to this email in the next 48 hours. Two days from now, my emails will go away forever.

Thanks, and have a great day,

[Your name]

26. Seasonal greetings email template

This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood.

It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.

Subject Line: Holiday Greetings from [Real Estate Company Name]

Dear [Client’s Name],

Happy holidays! We hope you and your family are doing well.

Thank you for letting us be part of your real estate journey this year. Whether it’s finding your dream home or helping with investments, we enjoy helping you. We look forward to helping you more next year.

We hope you have a great time with your family and friends during the holidays. If you need any help now or next year, let us know.

Wishing you a wonderful holiday season and a great new year!

From,

[Your Name]
[Real Estate Company Name]
[Contact Information]

27. Newsletter email

The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.

Subject Line: Spring Newsletter

Happy spring! What are you looking forward to the most: warmer weather, the end of the school year, or baseball season?

This month, [neighborhood name] is hosting some especially exciting events:

[List of events]

[Month/Seasonal] Home Maintenance Tips

[Neighborhood] Market Update

I hope to see you around!

[Signature and headshot]
[Phone number/email address]
[Links to your website, social media, etc.]

28. Thank you email template

This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.

Subject Line: Thank You for Using Our Real Estate Services

Dear [Client’s Name],

I hope you are doing well. Thank you for using our real estate services. It was nice meeting you and talking about finding a new home.

I really appreciate learning more about what you need and like. Our team wants to find the perfect home for you, and we are here to help you every step of the way.

If you have more questions or need anything, just let us know. We look forward to working with you and helping you find your dream home.

Thanks again for considering and using our services.

Best regards,

[Your Name]
[Your Position]
[Company Name]

Why focus on real estate email marketing?

Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more.

Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.

For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.

Tips for writing highly effective real estate emails

Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.

Keep your copy short and simple	Use persuasive language	Remember to follow up	Try to tailor every email for buyers or sellers
Don’t use HTML email templates	Use playful language sparingly	Reuse and recycle your content	Don’t get too personal
Avoid using too much jargon	Pay special attention to your subject line	Track your progress	Use video
Create an outline before you start writing	Read your emails out loud before sending	A/B test your ‘from’ line	Include a clear call to action
Use the slide method to keep readers engaged	Highlight the benefits	Animated GIFs are your friends	Never forget who your email is for

Email marketing mistakes to avoid

Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.

Your email subject line sucks	Not letting readers reply
Overdoing it on automation	Not taking a mobile-first approach to email marketing
Not marketing to your audience in small groups

Frequently asked questions (FAQs)

What should I include in an email?

Remember the following when composing email templates for real estate leads:

Subject line: Craft a catchy yet brief subject line that conveys what the recipient will find in the email.
Personalized greeting: Use the recipient’s name for a personalized touch and to establish a connection.
Introduction: Provide a brief self-introduction and express gratitude for considering you as their potential real estate agent.
Content body: Demonstrate your understanding of their preferences and offer appropriate solutions (properties) in this section.
Call-to-action (CTA): Prompt them to take action, such as asking for more information or scheduling a property viewing.
Sign-off: Professionally conclude the email while indicating your availability to address further inquiries.

What must I do before writing a real estate email?

Before you begin writing, gather information about your potential lead, including their property preferences and preferred mode of communication. Understand the goal of your email, whether it’s an introduction, follow-up, or closing, as this will determine the tone and content. Plan the content of your email by brainstorming what you want to include, such as showcasing properties that fit their needs or offering expert advice on market trends.

What are the benefits of using templates for sending real estate emails?

Employing pre-made email templates can save you time, as you can personalize the email formats to suit your requirements. Instead of creating from the beginning each time, choose a suitable template and adjust as needed. This simplifies your communication process, particularly when managing multiple clients or properties.

Bringing it all together

Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list!

Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!

The post 28 Best Real Estate Email Templates for 2025 appeared first on The Close.

9 Free Open House Sign-in Sheets To Try This Weekend

Matthew Avila — Tue, 06 May 2025 17:47:28 +0000

Hosting an open house is an ideal opportunity to connect with buyers looking for a new home and sellers interested in listing theirs. To capitalize your lead generation efforts, you’ll need to capture their contact details — and this is where a readily prepared and complete open house sign-in sheet comes in.

Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Download Our Open House Sign-in Sheet Templates
Download PDF | Google Doc

Pro Tip

Don’t forget data privacy & compliance

When collecting visitor information, ensure you follow data privacy laws — it’s part of running a professional, modern real estate business. Let attendees know why you’re collecting their contact details and how you plan to use them, whether it’s for follow-ups, listing alerts, or market updates.

Adding a simple privacy notice to your sign-in sheet can help ensure you have attendees’ consent and assure them that their data is handled responsibly. This helps build trust with potential clients while protecting you from legal headaches down the line.

Basic open house sign-in sheets

Best for: Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions.

Here’s what goes in a basic open house sign-in sheet:

Name
Phone number
Email address
Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Download Template #1:

Download PDF | Google Doc

Download Template #2:

Download PDF | Google Doc

Pro Tip

Keep some extras of this realtor open house sign-in sheet in your bag at all times for impromptu events. These can act as a backup when you unexpectedly forget your branded material.

Keeping a supply of these basic sign-in sheets prepares you for any opportunity to connect with potential clients.

Detailed questionnaire sign-in sheets

Best for: Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

What are your current real estate needs?
What is your preferred neighborhood?
How do you prefer to be contacted?
What is your budget range?
Have you been preapproved for a mortgage?
Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients.

Download Template #3:

Download PDF | Google Doc

Download Template #4:

Download PDF | Google Doc

Open house sign-in sheets with feedback

Best for: Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

How would you rate the overall condition of the property?
Did the property meet your expectations based on the listing description?
Was the property priced appropriately for its condition?
What features of the home did you find most appealing?
What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Download Template #5:

Download PDF

Google Doc

Download Template #6:

Download PDF

Google Doc

Download Template #7:

Download PDF

Google Doc

If a seller is set on a price point against your recommendation, feedback from an open house can be a great way to start a conversation about rethinking the home’s price. It could also help convince seller clients to consider certain other recommendations, such as decluttering, painting, sprucing, and depersonalizing the space.

Open house sign-in sheets with a giveaway

Best for: Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

An opt-in checkbox to give attendees the option to join the giveaway
A section where attendees can indicate their preferred prize category, such as gift card or home decor item
Ask if attendees agree to the terms and conditions of your giveaway or raffle

Download Template #8:

Download PDF | Google Doc

Download Template #9:

Download PDF | Google Doc

Pro Tip

Stumped on what prize to give? I recommend offering something from a local vendor! You can buy cookies from a local bakeshop that you can serve during the event and purchase a gift certificate from that bakeshop that you can use as the prize. That way, attendees can already try the products during your open house and get excited about the prize.

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

Accuracy and clarity in entries: People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.
Convenience for attendees: Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.
Faster sign-in processes: Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.
Streamlined follow-ups: Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.
Efficient transfer to CRMs: You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

An example of a digital sign-in sheet (Source: Curb Hero)

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense.

Physical sign-in sheets are your best bet if

your open house is in an area with spotty or unreliable Wi-Fi
you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Did you know? You can organize your sign-in sheet data in a customer relationship management (CRM) to manage your leads effectively. CRM platforms can streamline your lead management process and improve follow-up communication with future clients. Check The Close’s picks for the best real estate CRMs for some options.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly.

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business?

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Pro Tip

To make your follow-ups easier, it’s best to nurture your relationship with the leads during the open house itself. By building rapport from the outset, you’ll have an easier time engaging with them in the future. A prepared script will allow you to be ready to converse with your attendees. Check out our guide to open house scripts — we’ve prepared a few for you to download and use for your next event.

Frequently asked questions (FAQs)

Having guests sign in allows you to collect contact information from potential clients, making it valuable for lead generation efforts. You can follow up with visitors individually, send them thank-you notes for attending your open house, invite them to your next open house, and give them a preview of your other listings! Its utility is one of the key reasons it’s part of our open house checklist.

Do I need to have graphic design skills to use your templates?

Of course not. Our free open house sign-in sheet templates are all fillable PDF files that you can customize easily. If you have questions about our templates, let us know in the comments. If you’re looking for open house flyer templates or open house signs, we’ve got you covered, too.

First, assure visitors that their information will only be used to communicate about open houses and other real estate events. Second, offer incentives or refreshments. Everybody loves getting something for free, whether it’s free cookies, coffee, or even a gift card. Doing these creates a welcoming atmosphere and encourages visitors to stay longer at your open house.

Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.

26 Open House Ideas That Will Actually Get You Leads

Matthew Avila — Wed, 02 Apr 2025 15:05:20 +0000

It’s no secret that open houses are tedious. It’s a very manual process that gets boring really quickly; plus, it very rarely leads to a quick sale. While that may be the case, any agent worth their salt knows that it’s more than just marketing a house — it’s about creating connections, letting potential sellers know you’re willing to go the extra mile, and building your local reputation.

Biases aside, it’s not like it can’t be easy and exciting for both you and your attendees; a number of technological advancements have made for some simple ways to make your open house a bash. Here are a couple of real estate open house ideas you can use to up your open house game.

Nail down the basics

Preparing for an open house is pretty straightforward, but forgetting the little things that could help ensure your event’s success is easy. It’s as simple as preparing a checklist and scripts, inviting neighbors and past clients, and working with other agents in the area.

1. Use an open house checklist to stay organized.

Cost: Free

Using a checklist to track open house necessities like home staging, posting on social media, and preparing handout materials keeps you on task so that you’re not scrambling around at the last minute. Preparation also maximizes your lead potential since you’ll feel more relaxed and confident interacting with guests instead of worrying if you forgot something.
Use this tip: Create an open house checklist of all the tasks you must do before, during, and after your open house. If you’re short on time, check out The Close’s open house checklist — and there’s a free downloadable for you to use.

2. Knock on doors to invite the neighbors.

Cost: Free

Door-knocking is a tried-and-true way to become a top agent in your area. The personal connection it offers is hard to beat. In fact, data from PropertyRadar predicts that out of 100 doors knocked on, 20 of those typically lead to a meaningful conversation — and around 10% of those turn into quality leads.
Use this tip: Having a script ready can make this effort easier and faster for you. Check out our comprehensive article with door knocking tips and scripts.

3. Reach out to past clients to boost attendance.

Cost: Free

If you’ve been doing real estate right, you’ll know how important it is to keep close to past clients. Besides potentially offering referrals, some may even be interested in moving into a new home — and given that they’ve worked with you before, they’ll be more inclined to attend your event.
Use this tip: Take a more personal approach. If they’re near you, pop by. Otherwise, a simple call would go a long way, allowing you to reconnect, stay at the top of their mind, and possibly increase your open house’s attendance.

4. Work with other agents in your area.

Cost: Free to $500, depending on what help you need

Real estate agents should see fellow agents as teammates, not competitors. You can team up with nearby agents for a joint open house day, promoting the event together and attracting more visitors, especially if the listings are similar. You can also work with other listing agents and hold their open houses for them or even request help from a junior agent to manage your attendees and make your open house a bit smoother on the event day.
Use these tips when working with other agents:
- When advertising group open house days, a little creativity can go a long way. Hold a raffle that people can only enter if they visit every home on the list — or even try a scavenger hunt for the kids.
- To make hosting an open house for a listing agent a benefit to them, agree to pay them a referral fee for any client you pick up from the open house. Note that referral fees can vary by location and are entirely negotiable among the agents involved.
- Working with junior agents will help you keep things running smoothly and ensure that attendees don’t feel neglected. Find $50 or so to have someone cover the door for an hour or two — you won’t regret it.

5. Prepare an open house script & practice delivering it.

Cost: Free

Even if you’re a pro at chatting with everyone at an open house, using real estate scripts will still steer your conversations toward getting contact details. So unless you’re hosting open houses just to make new pals and discuss gardening, practicing scripts will help you gather more leads. It’s as simple as that.
Use this tip: If you want some persuasive scripts to get you started, check out our best open house scripts. Oh, and don’t worry, we won’t tell anyone you rehearsed them!

Spruce up your marketing & branding

Marketing and branding play a huge role in throwing a killer open house. From setting up a simple yard sign to creating eye-catching promo materials, your marketing game can seriously impact the number of people who show up and the success of your open house.

6. Use an open house yard sign.

Cost: $50 to $200

It might be predictable, but very few things can market your event as easily as having huge open house signs. Not only does a yard sign clearly show your attendees who may be new to the area exactly which house is the one you’re showing, but it also encourages walk-ins. Ensure that your sign is designed well, with clear typography and personal branding.
Use this tip: Before posting your yard signs, check local regulations and HOA rules — you don’t want to get fined unknowingly and ruin the vibe of your open house.

7. Invest in high-quality open house marketing materials.

Cost: $40 to $150

Investing in high-quality open house marketing materials is crucial for creating a positive and professional impression on potential buyers. Well-designed materials like flyers, brochures, and signage showcase the property effectively and reflect positively on the hosting agent or agency. High-quality materials convey attention to detail, help build trust, and leave a lasting impression for increased engagement and potential leads.

Real estate marketing companies like Coffee and Contracts can help create branded materials. (Source: Coffee and Contracts)

Use this tip: Use the help of a real estate marketing company with branding elements. Coffee and Contracts, for instance, offers thousands of social media templates designed specifically for agents. These include templates for Instagram Reels, carousels, and Broke Agent memes. As a subscriber, you’ll access fresh content and new options every month. For more information, read our Coffee and Contracts review.

Pro Tip

If you want to keep your personal real estate branding low-key, consider placing your real estate marketing materials next to some snacks and drinks. Even having a small business card holder near some snacks could catch the eye of potential clients. When you’re meeting with clients, bring a branded folder for them to use. It is a subtle way to show that you’re organized and might help them stay organized, too.

8. Hire a photographer to take pictures

Cost: From $50 an hour

If you want your fellow real estate agents to like you, think about hiring a photographer to snap some pictures of them in action at your open house. Agents always love having more pics of themselves for social media, and these images can also come in handy for your next listing presentation.

Professional-captured pictures of agents and guests (Source: Instagram)

Use this tip: Hiring a professional photographer is a good idea, as these pros can deliver great results without you figuring it out yourself. You may also consider hiring a drone photographer; it’s fun and results in great photos you can share. It can also help potential clients see exactly what’s in the area at a glance. However, if a professional is too costly, you can try doing it on your own — check out our real estate photography tips for better results.

9. Create a branded infographic with neighborhood info.

Cost: Free neighborhood overviews, $30 per detailed report

Creating branded real estate infographics with all the neighborhood info gives potential buyers what they need to know about it. You can show off the local amenities, schools, and parks; you can even throw in some fun facts about the neighborhood. Plus, it adds credibility to market trends, property values, and community demographics.
Use this tip: Grab a neighborhood profile for free, take four or five of the most interesting stats, and whip up an infographic in Canva. It’s easier than you think, and your preparation will impress your clients.

Enhance your open house with technology

Incorporating technology can take your open house to the next level, providing an engaging experience for agents and potential buyers. From virtual tours and interactive floor plans to smart home devices, using tech can really wow visitors and showcase properties in exciting and modern ways.

10. Livestream an open house tour and share it on social media.

Cost: Free

Livestreaming an open house tour allows potential buyers to see the property in real time, ask questions, and get a sense of the space. Sharing livestreams on social media, particularly Instagram and TikTok, can help reach a younger audience and make the property more visible on different platforms. This multi-platform approach can create more interest in the property and potentially lead to a quicker sale.
Here are some livestream open house tips:
- Create and boost a social media post to advertise and boost your virtual open house.
- Send out an email or text blast announcing your virtual open house. Don’t forget to contact other agents in your office or farm area. Even if they’re too busy to attend in person, it might be the perfect home for one of their buyers.
- Use short snippets of the video to market yourself on social media. Record your live stream and cut it into quick-hit videos for Instagram real estate Reels or Stories and TikTok. You can use them as “day in the life” videos or show how your property marketing can fill a room with people!

11. Create a VR experience.

Cost: $25 to $450

Virtual reality (VR) is still super cutting-edge but catching on quickly. That’s why adding it to your open house toolkit can show everyone that you’re a tech-savvy agent. Give visitors a virtual tour of the property or a 3D mockup of potential renovations to help them see the space in a new way.
Use this tip: Snag a decent VR headset and preload it with interactive tours. Play around with it to ensure your visitors don’t run into issues.

12. Virtually stage a room & allow attendees to play around with it.

Cost: $7 to $50, depending on approach

Virtual staging for open houses helps potential buyers envision the potential of a space by virtually furnishing and decorating it, making it more appealing. It also allows showcasing different design options and layouts to influence buyer decisions and presents the property in its best light, ultimately attracting more potential buyers.

To make it even more fun and interactive, bring some devices on the day of the open house with the virtual staging applications preloaded. That way, attendees can play with the staging themselves and see how the home can look exactly the way they want it to.

Virtual staging allows attendees to picture a room with their intended furniture, allowing them to see exactly how they can use the space.

Use this tip: Offer to email or, better yet, text them the pictures of the staging they created. Check out our guide to the best virtual staging software if you need some options.

13. Use QR codes creatively.

Cost: From $50 an hour

QR codes have become popular, but many agents still don’t know how to use them to get leads at their open houses. Here are easy ways to use QR codes at your next open house to get more leads:
- Set up an iPad sign-in station using a QR code creator at the front door — or, better yet, on your refreshments table.
- Create a free QR code (using a site like QR Code Generator). Print it onto your welcome sign and ensure the QR code links to your open house sign-in sheets.
- Create QR codes that link to slideshows of each room, virtually staged in different themes. Print out the codes on signs and post them in each room with a copy such as, “See this room staged as a home office!”

Curb Hero digital sign-in (Source: Curb Hero)

Use this tip: For a budget option, you can use Curb Hero — one of our top-recommended open house apps. It is 100% free for agents and lets you create QR codes for touchless sign-in, postcards, signs, or anything else.

14. Showcase smart and sustainable home features.

Cost: $50 to $500

While sustainable and smart home features aren’t new, potential home buyers are bound to have many questions about how they work and what it would mean to own one. Simple brochures can go the distance here, but a walkthrough of these features and showcasing the cost-effectiveness and environmental impact would really put this into perspective for your attendees.
Use this tip: If you have the budget, consider partnering with local green energy experts or companies to co-host the event. They can provide objective insights or even discounts for attendees, further adding value to their attendance at your open house.

Prioritize engagement & networking

Engagement and networking at an open house are crucial for building connections and generating leads. From interacting with visitors to facilitating meaningful conversations, effective engagement and networking strategies can significantly impact the success of your open house event.

15. Boost your open house on hyperlocal social networks.

Cost: Free

Advertising your open house on Facebook and Instagram can work well. However, at the end of the day, you’re still paying to reach people who could be hundreds of miles away, so it’s great for brand awareness but lousy for actually getting people through the door. By posting on local Facebook Groups and Nextdoor, you will reach fewer people — but those people almost certainly live in the neighborhood.

Nextdoor powerful targeting options (Source: Nextdoor)

Use this tip: Nextdoor and Facebook Groups have some of the most engaged local audiences online. If you offer trendy food and music or use the other tips above, you might get neighbors talking about your open house for free. For your posts to get more traction, check out our real estate social media marketing tips.

16. Partner with a local brand or shop.

Cost: Free to $500

Experiential real estate marketing is about creating an awesome experience for local influencers to talk about, which helps draw them in. But to keep them interested, you need something more than just a cool backyard.

Partnering with a local company or brand — like a boutique, restaurant, mixology bar, music school, or art gallery — can excite your open houses and get people chatting. Plus, the brands you team up with might even promote your event on their social media, reaching a whole new audience for your business.
Use this tip: Find businesses that align with your target market, define clear objectives, create an engaging experience, cross-promote the event, and show appreciation afterward. This can help you build successful partnerships and enhance your open house events.

17. Set up a financial consultation area.

Cost: Free

Buyers have questions about mortgages, down payments, and how much they can afford, especially with the current rates. To address these concerns and provide a whole new level of service for clients, have a lender tag along to your next open house. They can keep you company and provide visitors with advice. It’s a win-win for both of you since creating that financial relationship can be the first step for buyers.
Use this tip: Set up the area with comfortable chairs and a desk. Try to keep it separate from the main space for privacy. You can even offer some financial FAQs for buyers to grab and read later.

Don’t forget the hospitality & amenities

When it comes to open house hospitality, it’s all about making guests feel at home. Offering snacks, cozy seating, and helpful info can really make people feel welcome. By creating a chill and friendly vibe, hosts can leave a great impression on potential clients.

18. Serve trendy food & drinks that spark conversation.

Cost: $1 to $5 per serving

An open house idea that’s more a classic staple than anything — don’t forget to offer food and drinks. There’s nothing quite like the cozy, welcoming vibe of fresh-baked cookies greeting your guests at the door. But if you want to get folks chatting, serve unique and easy-to-eat dishes that will spark conversations, even on the go. When the conversation starts to flow, so do the connections.
Use this tip: Try serving kiwi mojito mocktails or baked treats that always have a line at the local bakery on Sunday mornings. This will give your guests a great reason to chat and mingle. Remember, the goal isn’t to show off your cooking or mixology skills but to make it easy for everyone to break the ice and start conversations. Check The Close’s guide on open house food ideas if you’re struggling to think of what to whip up.

19. Offer water bottles branded with your business card.

Cost: From 45 cents each, in bulk

Everyone could use a bottle of water, especially when walking around — and that’s no different a case when it comes to walking through your open house. To ensure you get your business card to your attendees, use water bottle giveaways by attaching your business card to the tag!

Branded bottle hang tags for open house (Source: Etsy)

Use this tip: Grab different colors to match your brand or the season. These are perfect to offer your guests as a to-go item on a hot day.

20. Have a childcare corner.

Cost: Free to $200

Parents can sometimes find it challenging to focus on their open house while trying to keep an eye on their kids. Set up a play area with toys, coloring books, and kid-friendly shows, making their visit to your open house more relaxed and enjoyable, even if only for a few minutes.
Use this tip: Consider hiring a babysitter for young families and putting up a sign for the kids’ corner. To make it even more memorable for both parents and children, give the kids a small goodie bag with your branding, adding in some coloring materials, healthy snacks, and a cute little squish toy to entertain them.

21. Give out small branded gifts as party favors.

Cost: $2 to $5 per branded gift

Branded items are perfect for open houses. Your open house guests probably don’t know you from Adam, so a small gift with your brand on it helps keep you at the top of their minds, especially when they like the item you gave. While it might not pay off immediately, the simple name recall when using your items is enough to grow your client base.

Branded promotional gift items examples (Source: VistaPrint)

Use this tip: Give small branded gifts to your open house visitors that they will actually keep and use. Consider useful items like dishtowels, potholders, compact mirrors, or change purses.

Go the extra mile

Putting in the extra effort at your open house can really make a difference. When hosting, finding unique ways to impress potential buyers and leave a lasting impression is key. From organizing charity activities to partnering with local artists, these thoughtful touches can set your open house apart and help you generate valuable leads.

22. Raise money for charity at your open house.

Cost: Free

Being a leader in your community is part of the job of a real estate agent. It’s not just about selling houses; it’s also about positively impacting the community. Think about it this way: If you were selling your own home, wouldn’t you prefer working with an agent known for giving back to the community?
Use this tip: There are several approaches to this. You can organize a charity raffle or silent auction during the open house. You could also pledge to donate a part of your commission from any sales made during the event to a chosen charity. Another idea is to set up a donation booth or pledge drive so that visitors can contribute directly to the charity. Just be transparent about which charitable foundation the proceeds go to.

23. Showcase local art and artists as part of staging.

Cost: Free

Local artists are always on the lookout for opportunities to display their work. By featuring their pieces at your open house, you’ll get some cool staging and visual charm for free while building a sense of community. It’s also a great way to spark conversations!
Use this tip: Contact some local artists and offer to display their work. Ensure you’ve got a specific area for the art and cards for the artist so your visitors can learn more about the pieces as well.

24. Host contests & giveaways.

Cost: Free to $50

Hosting a giveaway can increase your attendance immediately. People love free stuff! It adds a fun twist to your open house, even if it’s just a simple raffle or a more elaborate contest, like a scavenger hunt.

Besides engaging your attendees, it’s an easy and creative way to grab visitor’s contact info. Be transparent and say that you’ll be sending the prize via email — it’ll give you a chance to snag participants’ contact details without overtly pushing them into it.
Use this tip: Keep the contest relevant to the property or neighborhood. For instance, make the prize a gift card to a local restaurant. Or, you could do something interactive, like asking guests to find the three small red stickers you’ve placed around the house for a prize.

Make time for the post-open house tasks

After a great open house, it’s time to keep the ball rolling with some post-event activities. These help nurture relationships with potential clients and increase the chances of turning leads into successful sales.

25. Follow up with all guests.

Cost: From $300 per month

Like all lead generation strategies, the follow-up is crucial. The only problem is determining whom you must follow up with and how often. This is where predictive analytics comes in — using such platforms will help you determine exactly who to reach out to.

Seller targeting data (Source: Smartzip)

Use this tip: Use a tried-and-tested platform, like Smartzip. It uses AI and a billion data points to tell who is likely to move before they even think about an agent. The provider says its AI is so accurate that it has an accuracy of 70% when predicting future listings. Learn more about it in our review of Smartzip.

26. Use follow-up email templates to engage new leads.

Cost: Free

While getting emails and phone numbers at your open house is great, you might as well not bother if you can’t keep them engaged until they’re ready to transact. While some CRMs offer done-for-you drip campaigns to add to, that first email you send is vital to establishing a lasting relationship with potential clients. To ensure it hits home, use one of our open house follow-up email templates.
Use this tip: Writing great subject lines is crucial — after all, you never get a second chance to make a first impression. Here are five clever email subject lines you can use to increase the odds of getting your email read:
1. Your Private Invite: Get the Best Listings BEFORE They Hit the Market!
2. Coffee This Week? (on me)
3. I Have to Ask…
4. Did You Hate It…?
5. If You Liked {your open house address}, You’ll LOVE These!

Frequently asked questions (FAQs)

How to make an open house stand out?

To make your open house really pop, consider coming up with creative open house themes, setting up fun activities, offering yummy snacks, using top-notch marketing materials, and sending personalized invites to potential buyers and neighbors. These can help make your event more memorable and draw in more potential buyers.

What draws people to an open house?

There are lots of reasons why people like going to open houses. Some people check them out because they’re interested in buying a new place, others go to get ideas for their own home, while even some more are just curious about the local real estate scene. Open houses are also a good chance to chat with real estate agents and get info about the home-buying process.

How do I get more people to an open house?

There are a number of strategies to get more people to attend your event. Here are some of the simplest ones:

Post about it on social media, particularly local groups in the neighborhood.
Utilize online ads and boost them as necessary.
Hand out flyers around the neighborhood.
Stick an open house real estate sign or set up a standing sign on the property.
Team up with local businesses and real estate agents to help get the word out.
Offer snacks or little freebies to encourage attendance.

How do I style my home for an open house?

Don’t forget to tidy up your home before opening the house, make the outside look nice, let in as much natural light as possible, show off any cool features, and make the place welcoming with good lighting and nice smells.

Bringing it all together

Open houses don’t have to be boring — some creativity can go a long way not just to engage potential leads but also to make it a bit more interesting for you. By using the tips in this article, you can create a welcoming atmosphere that attracts potential buyers and heightens engagement. Do you have some open house ideas that are working for you? Drop it in the comments below to help other agents out!

The post 26 Open House Ideas That Will Actually Get You Leads appeared first on The Close.

How To Get Real Estate Listings in Any Market on a Budget

Matthew Avila — Thu, 06 Mar 2025 14:47:57 +0000

Getting consistent listings is a challenge in any market, especially in low-inventory markets and with a limited marketing budget. Luckily, there are several creative strategies that can help you get listing clients, many of which are free! Here are 14 expert-approved tips on how to get real estate listings on a budget.

Quick Facts

real_estate_agent

Improve brand visibility:

Improve how leads see your brand as an agent by working on your mission, vision, and values (MVV), improving your online presence, and using tools to streamline your process.

real_estate_agent

Focus on your network:

Your network is your first base of potential clients. Expand your network, nurture it, and focus on building relationships there, even if it means joining a team or finding a mentor.

real_estate_agent

Diversify your lead generation strategy:

Keep refining your strategy and keep your options open. Besides classics like door knocking and attending open houses, learn how to find hidden listings, create online ads, and learn how to prospect FSBO sellers.

real_estate_agent

Don’t forget the follow-up:

Your job isn’t done after making contact! You have to make sure to keep your name on top of your leads’ minds with intentional follow-ups.

Improve brand visibility

1. Refocus your mission, vision, and values

Regular Close readers know how much we emphasize the importance of establishing your mission, vision, and values (MVV). Newer real estate agents may find this task to be meaningless and tedious, but it’s actually vital for building your brand.

Your MVV statement is more than just words on your business profile; it separates you from your competitors and helps you attract the right kind of clientele. After all, there are hundreds of other agents in your area that a client can work with, but your MVV makes you, you.

Even if you already have one, it may be good to revisit your MVV in the context of generating new listing leads. Take a step back and really consider how you are uniquely positioned to help sellers.

A homeowner’s choice of agent is driven more by what you offer and how it benefits them. Since you can’t be everything to everyone, your MVV is a crucial first step to getting the right sellers to resonate with you and hire you.

Carve out at least a few hours this weekend to really think through what unique value you can offer sellers. Write down your mission, vision, and values and put them where you can see them often. For tips, check our guide to writing an inspiring mission statement.

2. Establish your online presence

While looking for listings is good, building an online presence can bring listing leads to you. When home sellers find you and see an active online brand, it positions you as an authority figure and builds trust.

You can build your online presence in several ways, the easiest of which include:

Sprucing up your LinkedIn profile. Your LinkedIn profile will definitely show up if someone checks you on Google. This not only helps establish you as a professional in your field, but it also legitimizes you online.
Creating a Facebook business page. Creating a real estate Facebook page also helps you become more searchable online, and it also helps you connect with potential clients.
Keep your social media pages active. You have to make sure your Facebook and Instagram pages are constantly active. Creating and posting content on your account shows potential leads that your business and pages are running, while also providing value to your social media followers. For some tips and inspiration, read our guides to real estate Instagram posts and Facebook posts that will help engage your following.
Joining real estate Reddit groups and engaging with Redditors. This not only builds your online presence but also connects you with a community. Focus more on building relationships here rather than self-promotion.
Managing your own website. Much like establishing a Facebook business page, this provides another avenue to connect with your audience. It also allows you to set up a blog, which could improve your expertise on the topic online.
Contributing to real estate blogs. If managing a website is too much for you, then you can contribute to popular real estate blogs. Besides providing your expertise to readers, you also get exposure, which you definitely can’t get enough of!

3. Prepare scripts and presentations to seal your deals

Having all the leads in the world won’t help if you can’t close them and ultimately list and sell their property. That’s why learning the art and science of running a listing presentation that can persuade them to hire you is essential.

Here are five tips for delivering a persuasive listing presentation:

Make sure you know as much as possible about the listing and the comps in the neighborhood.
Create a listing marketing plan that separates you from the competition.
Rehearse your presentation until you can deliver it smoothly and confidently.
Learn the most common objections sellers have to new agents and use my objection handlers to address them confidently.
Personalize your presentation with your branding materials. You’ll want your presentation to be informative and unique to you — that way, you’ll truly stand out.

Focus on your network

4. Schedule regular calls with your sphere of influence

Everyone in your database is a potential real estate seller lead. If you schedule a few folks weekly, you can talk to most of your sphere four times yearly (once a quarter). This works especially well if you’re a newer agent because the people in your sphere are the most likely to know and trust you enough with the biggest and most important financial transaction of their lives.

All you need to do is call people in your sphere and talk about your shared interests and connections. Then, add one simple script at the end of your call, like this one:

“I was hoping you might feel comfortable recommending me to anyone you know who might need help buying or selling a home. Could you think of someone right now, perhaps a coworker, friend, or family member, who might be looking to make a move?”

How to Get Started Today

Add everyone in your contact list to your customer relationship management (CRM) database and tag them as your sphere. Then, segment them by how well you know them, and create tasks to call at least one person you know well every week.
Add notes to your CRM and consider segmenting them further if they mention anything about themselves or a friend making a life change that might lead to a transaction. Are they retiring? Getting divorced? Looking for a new job? Take notes and schedule a follow-up.
Brush up on how to get more real estate leads and expanding your sphere of influence.

5. Pick your real estate farm & stick to it

Real estate farming is one of the best ways to get real estate listings, but it can be a challenge. The key is to target a small area (no more than 250 homes) and consistently provide hyperlocal and valuable information. Use multiple channels to touch your farm twice per month, one “fun” touch and one “serious” touch each month. Keep in mind that farming is a long-term marketing strategy.You can utilize print marketing, like sending real estate postcards and a regular monthly email newsletter on the current marketing and events in the area. You can also set up appreciation events for clients, which show clients you care while also ensuring you remain top-of-mind for them. For a full breakdown, check out our guide to real estate farming.

6. Join a team as a junior agent

Joining up with a team can be a strong strategy for budding real estate agents who need to build a sphere of influence. You might think, “Why should I join a team when I could start building my own portfolio?” The answer is simple: to learn more about the trade, the market, strategies that work, and to build trust within your community.

By working with a local team, you gain insight into hyperlocal market knowledge, as a good team would know how to generate listings in your area better than anyone! Better yet, an established team would already be known by those in that area and are more likely to trust you despite being new in the market.

Alternative: Find a mentor

If joining a team isn’t your cup of tea, then working with a mentor is a great alternative. Mentors can also provide strong insight into a local market while giving you pointers to becoming a successful real estate agent. This isn’t new — in fact, many budding agents get their careers started with their help. Some mentors even hand off their personal leads to allow their mentees to learn. For some pointers, check our guide to finding the perfect real estate mentor for you.

Many team leaders will be happy to mentor you if, and only if, you join their team as a junior agent. Since most top-producing listing agents eventually start their teams, finding a solo agent to mentor you is harder but not impossible. Ask your managing broker or find a few solo listing agents on your own and offer to buy them a cup of coffee.

Diversify your lead generation strategy

7. Don’t knock off door knocking

While it’s not exactly the most groundbreaking lead generation strategy — and certainly not the easiest one — door knocking is one of the simplest ways to gain leads and secure listings. As tiresome as it may seem, it’s a good way to show homeowners how confident you are, while literally putting your face through the door.

To make your door knocking effort simpler, use a script. Not only does this take away the pressure of figuring out what to say, but you’ll be sure to address the important talking points right off the bat while increasing your chances of engagement. Our guide to door knocking is a great resource — we even provide a script to make your efforts easier.

8. Learn how to find hidden listing inventory

There is hidden listing inventory — off-market properties that you can jump in on — that can provide listing leads with much less competition. You just need to get to those sellers first. Real estate predictive analytics will help you stay ahead of the curve and find potential sellers before your competitors.

Here are three of the most overlooked property types to start with:

Preforeclosures: While this strategy works best during economic downturns, there will always be homeowners who fall behind on payments and might need your help to sell their homes.
Probate listings: Working probate listings can be stressful, but this actually works in your favor. If you learn the process in your state, you will only be competing with a handful of other agents.
Rentals: Even though the rental market is booming, the viral popularity of real estate investing we saw over the past few years means there are a ton of over-leveraged newbies out there who might need to sell.

Plus, don’t forget about pay at closing leads. This is a great way to generate leads without paying upfront. Using a site like Sold.com can get your brand out there immediately. Check them out — it’s free to register your account. When interested sellers register on sold.com to sell their home, if their situation matches your profile, you’ll be passed their contact information.

Check out Sold.com

9. Purchase exclusive seller leads

If you don’t have the time, interest, or knowledge to create and implement a complete marketing strategy to get yourself in front of homeowners, consider outsourcing your lead generation strategy. You can utilize your budget to buy listing leads. After all, just one closing could pay for the service.

One easy way to do this is to buy exclusive seller leads and conversion training from Market Leader, The Close’s top recommended real estate lead seller. One flat monthly rate gets you a predictable number of exclusive leads to work every month.

Visit Market Leader

10. Run effective online ads targeting homeowners

The proven effectiveness of online ads makes them a no-brainer to use to generate leads. However, some agents think this means simply leaving their professional headshot on Facebook with their contact information. This simply won’t generate results unless you’re already extremely popular.

Running and optimizing ads will take time, but the more ads you run, the more chances you have to optimize them and learn what works and doesn’t. Optimized ads can generate a strong return on your investment if you put in the work. Here are some The Close resources to get you started on optimizing your ads:

You might be surprised to learn that pretty much every single lead generation service that agents pay for uses the same strategies to generate seller leads online: create an offer of value (personalized home valuation or a home maintenance checklist), design an ad, and budget, then follow up, follow up, follow up. If you do not see results, continue optimizing your ads and lead magnets until you get high-quality leads at a price per lead you’re comfortable with.

11. Learn how to prospect FSBOs (the right way)

Convincing homeowners looking to sell FSBO can seem like fighting an uphill battle — but the returns can be worth it if you put in the legwork. Here are two easy ways to convince FSBOs to meet with you that rely on simple psychological principles:

Practice the right FSBO scripts, then practice some more: Having the right scripts is not enough — you don’t want to get hung up on. You need to deliver the scripts with confidence and conviction. There is no way to do this without a lot of practice. Need great scripts? Check out The Close’s compilation of the best FSBO scripts.
Leverage FOMO when writing copy for flyers, postcards, and letters: The fear of missing out (FOMO) is one of the most convincing motivations for FSBOs. Show them that they are leaving money on the table. While you must be subtle and avoid trying to scare them off over the phone, this should be your primary strategy when writing flyers, postcards, and letters.

Here is an example of an FSBO flyer that leverages FOMO from Jodie Cordell that you can use for inspiration:

12. Convert open house visitors

Open houses may seem like a waste of time, and some agents tend to avoid them — but not leveraging the opportunity is the actual waste! Neighbors in the area are likely to pay a visit just to see what’s in the house, even without an intention to buy.

True enough, the odds of a visitor who needs to sell their house showing up are slim to none. However, this presents the opportunity to meet homeowners in the neighborhood with the perfect excuse to talk about real estate. And remember, many buyers will want to sell their homes before they purchase a new one — so house hunters are a potential source of listings, too.Still not convinced open houses can be a fantastic strategy for how to get a listing? Well, what if I told you that Los Angeles Realtor and star of CNBC’s “Listing Impossible” Yawar Charlie wishes he spent more time trying to find sellers at open houses?

“I always looked at open houses as an opportunity to pick up a buyer but never to pick up a listing. I wish that I had thought about it in a different way and considered that this was an opportunity for me to meet neighbors, tell them about what I could do for them, and potentially pick up additional listings in the area.”

Before the big day, learn basic open house scripts to steer conversations with homeowners smoothly away from local gossip and on to real estate. Also, make sure to review some of the best open house ideas to make sure everything works out during the showing.

Don’t forget the follow-up

13. Automate your follow-up

Even if you generate a bunch of leads, if you don’t stay in touch with them, they can forget about you. You want to consistently stay in touch with your sphere so that your name is top-of-mind when they need your services or someone they know.

Automating your follow-up is key. Lots of CRMs and systems out there help you with your follow-up, but you must work to get those systems set up. If you’re looking for an easy, plug-and-play solution, Homebot could be great for you—each month, your sphere will get an email update with their estimated home valuation based on hyperlocal data and neighborhood trends. Read The Close’s review of Homebot to find out more about it.

14. Send out ‘just sold’ postcards

These may not get you many likes on Instagram, but sending out good old-fashioned “just sold” postcards is a fantastic way to get or stay top of mind in your farm area. After all, they prove to homeowners that, unlike some agents, you actually get deals done.

“Just Sold” postcard (Source: ProspectsPLUS!)

While not every demographic responds well to postcards, one key demographic does: senior citizens with tons of equity in their homes. It gets better. National Association of Realtors statistics show that the typical first-time buyer is older, with an average age of 38. That means the average person ready to sell their home is much more likely to respond to your postcards.

Closing the deal

There are quite a number of things to keep in mind to get listings when on a budget, but that’s why it’s important to keep an open mind — and keep up with the legwork! Do you have other tips for fellow real estate agents, both old and new? Leave it down in the comments below and help an agent out.

The post How To Get Real Estate Listings in Any Market on a Budget appeared first on The Close.

12 Real Estate Valentine’s Day Ideas to Spark Some Client Love

Matthew Avila — Thu, 13 Feb 2025 09:25:07 +0000

Valentine’s Day is just around the corner, presenting a prime opportunity to connect with your clients that you shouldn’t miss. The challenge? Standing out in the sea of generic promotions. But here’s the good news: you don’t need to overthink it.

When it comes to real estate valentines, you don’t need to reinvent the wheel. Simply aim to put your own spin on tried-and-true ideas so that they reflect the uniqueness of your brand. Below are 12 imaginative, simple, and effective ways to market your business with a Valentine’s Day twist that’ll spark some love from your clients—and keep you top of mind long after the flowers have wilted.

1. Remember Those Without a Significant Other

Last year, a reader of The Close, Bruce Parker, commented that for his real estate valentines, he delivered 100 boxes of chocolate to seniors without spouses. I think this is an amazing idea because it reflects everything about what it means to build authentic, caring relationships. I’m willing to bet that the goodwill he built was off the charts!

You can do what Bruce did or mix it up by offering a different gift, like a single red rose, or selecting a different group, like unmarried homeowners or renters. You could even celebrate your clients’ children, who will be made to feel extra special and important.

2. Plan an Afternoon of Pop-Bys

Give a catchy pop-by gift to show your clients the appreciation this Valentine’s! (Source: ReminderMedia)

Either the weekend before or after Valentine’s Day, take a few hours to pop by your clients’ homes with a small holiday-themed gift. There are a ton of inspired ideas to choose from—but the best Realtor^® valentines express your gratitude while reminding clients that their referrals are “the heart” of your business.

For instance, consider supporting a local bakery by ordering heart-shaped cookies in bags and adding a real estate Valentine’s Day tag. For more ideas, check out The Close’s collation of the best pop-by gifts you can give.

3. Help Local Businesses Spread the Love

Valentine’s Day is a great way to help your clients and showcase your local knowledge—by recomending where they can celebrate it!

Valentine’s Day is consistently one of the top three days of the year for dining out according to the National Restaurant Association. You can show off your local expertise by sharing a list of the best romantic restaurants in your area through your newsletter or social media.

For a creative twist, record an engaging video to attract hyperlocal engagement on Instagram or YouTube. You can also interview restaurant owners about their special menus or ask locals about their favorite date-night spots to really up the authenticity.

Of course, restaurants aren’t your only option—highlighting spas, florists, specialty gift shops, or even a local chocolatier (if you have one) could provide just as much value to your audience.

4. Post Valentine’s Day Real Estate Memes

Real estate memes aren’t just for humor—these can also showcase your brand and make you more relatable to clients.

You know you need to maintain an active social media presence, but it can feel overwhelming at times. One simple and fun way to engage your social media followers—and entertain them during Valentine’s Day—is to post real estate memes. Besides humor, these can be educational and showcase a bit about your business and personality. If you’re a DIY sort of person and can put aside 20 or 30 minutes, you can easily fashion real estate memes with any of the free tools you’ll find online.

It understandably takes a lot to manage your social media presence, so you should consider working with an experienced provider. ReminderMedia, for instance, is one of The Close’s recommended real estate marketing companies—and it can help automate your social media marketing.

Going on the theme of using social media—authenticity rules the day when it comes to posting on these platforms. And what better way is there to show authenticity than by giving your followers a peek into your life beyond real estate and sharing what you’ve arranged for the day in a Facebook post or Instagram Story! Take pictures or make a reel, and encourage engagement by asking others to share their plans and images.

6. Text a Laugh-Provoking Message

Similar to sharing a real estate Valentine’s Day meme, sending a text message with a real estate joke can give someone a moment of levity as they enjoy a chuckle. You could go a step further and tell your joke in a video text message or even make sending one on Valentine’s Day or any other holiday your thing.

You can use one of The Close’s best text message scripts for easy typing. But if a text message isn’t your preference, simply add a dad joke to your email signature line or post it for your followers to enjoy and share!

7. Mail Handwritten Real Estate Valentine’s Day Cards

I know you’re busy, which is precisely why I’m suggesting that you send your clients handwritten cards. As the “opportunity connector” Donovin Lindsay put it, “Unlike the fleeting nature of electronic messages, a physical card serves as a tangible reminder of the time and effort invested in reaching out.” Such care serves as a “beacon of authenticity and connection,” working to strengthen your relationships with your clients.

A bulk box of Valentine’s Day cards is a cheap investment—and sending one with your thanks costs only the price of a stamp. You can use a Thank You note template to make drafting your message a little easier. To make your card especially memorable, create a custom card that includes the photo you took of your clients in front of their new home on the day they closed.

8. Use an E-Card

Then again, if you truly cannot find the time to handwrite cards, you could send an animated e-card, which is always fun to receive! You can use Fiverr to hire a freelancer who will design and create one for you, or purchase a subscription to a platform like JibJab for access its e-cards, shorties, and videos. One of its standout features lets you upload a photo of yourself and insert it into an animated e-card, bringing your character to life as it moves to popular music.

9. Mail Postcards to Your Farm

Custom postcards are always appreciated, especially on special days like Valentine’s. (Source: ReminderMedia)

Postcards are probably one of the most affordable ways to tell someone you’re thinking of them on Valentine’s Day, and there are many ways to use them in your real estate marketing campaign—from sending a colorful Valentine’s Day “Just Sold” to the neighborhood to a general cute Valentine like the one above. Some postcard design and delivery services offer Every Door Direct Mail (EDDM) to ensure your mailers are delivered.

For pennies per card, you can run a lead-generating postcard campaign that sends a touchpoint to your entire farm. If you need help with designs, here are some real estate postcard templates you can use that will help generate leads.

10. Send a Valentine’s Day Real Estate Email

Yes, your list of contacts receives a ton of emails, but there are a number of actions you can take to help make sure that yours stands out. Jay Schwedelson is the founder of GURU Media Hub and the mastermind behind SubjectLine.com (a free subject line rating tool), and during a recent Stay Paid podcast episode, he provided a litany of tactics that agents can use to improve their subject lines and content.

Try two or three of his strategies to craft a real estate Valentine’s Day email to send to your database—and then utilize a platform that handles a/b testing to find which subject lines garner the most clicks.

11. Host a Valentine’s Day Giveaway That’ll Win You Leads and Loyalty

A giveaway can spark engagement while building your database of leads. But here’s the key: don’t just post about it on social media. Maximize your reach by including it in your email newsletter, sending a dedicated email blast, and featuring it on your website.

The best part? There’s an idea for every budget. Here are some creative options to help get you thinking.

Idea	What’s Included
Dinner for Two	Partner with a local restaurant to offer a romantic dinner—negotiate a discount or set menu to make it special.
Romantic Date Kit	Put together a cozy package with scented candles, chocolates, a soft blanket, and a romantic-comedy movie.
Weekend Getaway	Offer a stay at a charming bed and breakfast or luxury retreat. If a full weekend isn’t feasible, an overnight trip works too.
Spa Day for Couples	Provide a couples’ spa experience by teaming up with a local spa for a discounted package.
Winery or Brewery Tour	Get together with a local winery or brewery to offer an exclusive tasting experience.
Hot-Air Balloon Ride	Award one lucky couple a sky-high romantic adventure they’ll never forget.
Theater Night	Score tickets to a movie, play, or concert, and let the winners enjoy a special night out.
Couples Cooking Class	Find an in-person or virtual class through a culinary school, local restaurant, or online provider.
Professional Photoshoot	Offer a session for couples, families, or individuals with a local photographer.
Gift Certificate for an Experience	A candy shop, museum, or unique tour makes for a fun and memorable outing.
Customizable Jewelry	An engraved necklace or charm bracelet is always a thoughtful keepsake.

Whatever prize you choose, make sure your entry process is clear and simple. And don’t forget to check the rules regarding contests and giveaways in your location and on the social media platforms you use.

12. Ship Promotional Items

Send personalized promotional items to your clients. (Source: VistaPrint)

Depending on your budget, there are hundreds of promotional items you can choose from to let clients know you’re thinking of them, any of which you can add your branding to. VistaPrint can set you up with gifts that won’t break the bank, from pens, notepads, water bottles, dry-erase boards, and canvas tote bags to tech devices like USB drives, charging cables, power banks and pads, and phone stands.

Frequently Asked Questions (FAQs)

How Do You Market for Valentine’s Day?

You can tap into the holiday spirit by running themed real estate marketing campaigns that highlight the emotional side of homeownership. Here are some simple ideas to start with:

Share heartwarming stories of clients who found their perfect home just in time to start a new chapter together.
Create engaging social media content, such as polls about dream date nights at home or “love at first sight” homebuying stories.
Offer Valentine’s Day incentives, like a free home staging consultation or a giveaway for a local romantic dining experience.
Give your open houses a loving twist with flowers, sweet treats, and Valentine’s Day accents.

These thoughtful touches not only make your marketing more memorable but also help deepen connections with potential clients.

When Should I Start Marketing for Valentine’s Day?

To capitalize on the holiday, start your holiday marketing as soon as you can! While most marketers recommend starting Valentine’s Day promotions four to six weeks in advance, real estate is a different game. If you’re hosting an open house, you can safely extend the theme through the week after. For social media campaigns, client giveaways, and other promotions, even a last-minute push can still drive strong engagement. The key is timing your message so it feels relevant and exciting without getting lost in the holiday noise.

What Sells the Most During Valentine’s Day?

Valentine’s Day is all about thoughtful gestures, making it the perfect time to surprise your clients with a kind touch. Drop off heart-shaped boxes of chocolates, a single red rose, or candles for past clients, or send handwritten cards to your sphere to remind them that you’re always there to help with their real estate needs. A little effort goes a long way in strengthening relationships and keeping you top of mind.

Your Take

I enjoy Valentine’s Day because it’s an extra opportunity to let my wife know what she means to me and how much I appreciate her—and you can do the same with your clients. This year, use one or more of the ideas I’ve suggested above to let them know that you’re grateful for their trust and referrals. If you do something special for them that you’d like to share with others, share it in the comments below.

The post 12 Real Estate Valentine’s Day Ideas to Spark Some Client Love appeared first on The Close.

How to Start an Airbnb Business in 7 Steps

Matthew Avila — Wed, 12 Feb 2025 09:02:34 +0000

Seeing how Airbnb has revolutionized how people travel and invest in real estate, the thought of starting an Airbnb business must have crossed your mind dozens of times. But how do you even begin? In this guide on how to start an Airbnb business, I’ll break down the seven essential steps, from financial planning to daily operations, to help you navigate Airbnb entrepreneurship.

Step 1: Understand the Differences Between Airbnb & Traditional Investment Properties

Airbnb and traditional investment properties serve different markets with unique expectations and management styles. Owning an Airbnb typically means short-term rentals—offering fully furnished accommodations for vacationers or travelers. These often yield higher monthly rental income than traditional rentals, but this comes with greater host involvement in frequent cleaning, maintenance, and guest communication.

On the other hand, traditional investment properties—also known as long-term residential rentals—usually provide a steady monthly income with longer tenant leases. They generally require less daily management, flexibility in pricing, and tenant turnover.

Here is a simplified table comparing the two types of investments:

Feature	Airbnb Investment Property	Traditional Investment Property
Rental duration	Short-term (days to weeks)	Long-term (months to years)
Income potential	Higher per-night rates	Steady monthly income
Management intensity	High (frequent guest turnover)	Lower (longer tenant stays)
Legal and regulatory concerns	Strict and varied local laws	Standard residential tenancy laws per state
Flexibility in pricing	Dynamic, based on demand	Fixed, based on lease agreements
Initial setup costs	Higher (furnishing, listing)	Lower (typically unfurnished)
Guest/tenant interaction	High (check-ins, communication)	Minimal (set lease terms)

When starting an Airbnb, investors should consider several critical factors. Assess the market demand and competition in the desired area to ensure a profitable venture. Understand the commitment involved, including the time and resources needed for daily operations, guest communication, and property maintenance.

Consider the financial implications, such as initial investment, ongoing costs, and the potential for fluctuating income based on seasonality and market trends. Also, reflect on your personal goals and lifestyle, as owning an Airbnb requires a hands-on approach and can significantly differ from traditional investment properties or other forms of passive income.

Step 2: Learn the Legal Framework & Compliance for Airbnb

Given the diverse and often stringent regulations governing short-term rentals, investors should understand the legal landscape before setting up an Airbnb. It is subject to local laws, including short-term rental regulations, tourism taxes, and sometimes stricter zoning laws. The reasons for the stringent regulations are due to the following concerns:

Community impact: Short-term rentals can significantly affect local communities. Issues can arise related to noise, safety, and housing availability. This is particularly evident in areas where rental properties are converted to short-term lets, reducing long-term rental supply. Regulations are often designed to mitigate these impacts.
Tourism control: Many cities rely on tourism but must balance it with local quality of life. Regulations may aim to control the number of tourists in certain areas, maintain the character of neighborhoods, and ensure that tourism growth is sustainable and beneficial to the local economy.
Fair competition: Traditional lodging businesses, like hotels, are subject to regulations and taxes. As Airbnb operates in the same market, local laws aim to level the playing field by ensuring short-term rentals meet similar standards and tax obligations.
Safety and standards: Regulations often enforce safety standards for guests, including fire safety, health standards, and building codes, similar to other accommodation services.
Revenue collection: Tourism taxes, like hotel occupancy taxes, are a significant revenue source for many local governments. Applying these taxes to Airbnb rentals ensures that the city benefits financially from the tourism facilitated by these platforms.
Zoning laws: Residential zones are typically intended for long-term housing, so some cities enforce strict zoning laws to limit short-term rentals.

Pro-tip: Understanding how to start an Airbnb business should encourage investors to do their due diligence. You can do this by researching zoning laws, licensing requirements, and specific restrictions on short-term rentals in the area you want to have an Airbnb. Additionally, if your property falls under the jurisdiction of a Homeowners Association (HOA), you must review and adhere to its bylaws.

Some may have restrictions or outright bans on short-term rentals. Ensuring compliance with these various legalities avoids penalties. It allows you to invest your money in a legally sound, sustainable venture that is more likely to yield long-term benefits and maintain good standing in the community.

Step 3: Plan the Finances for Your Airbnb Business

Learning how to start an Airbnb business goes beyond the initial property purchase and requires thoughtful financial planning. Before diving in, accounting for all costs is key to running a profitable rental property. Here are some things to consider:

Budget early: Investors should create a detailed budget or business plan. Factor in initial setup costs, such as renovation and furnishing, and ongoing expenses, like utilities, maintenance, and cleaning.
Prepare for surprise expenses: In addition to accounting for Airbnb’s service fees, you should set aside funds for unexpected repairs. Develop a dynamic pricing strategy that reflects demand fluctuations, local events, and slow booking periods.
Understand taxes: Income, property, and occupancy taxes are necessary. Effective financial planning enables hosts to price their listings competitively, cover all costs, and ensure a profitable and sustainable business model.

Pro-tip: Consider maintaining separate financial accounts for personal and business transactions. Keeping meticulous records for tax purposes and considering professional accounting support can be helpful to an Airbnb investor.

Property evaluation (Source: AirDNA)

Platforms like AirDNA can help investors learn how to start an Airbnb and understand how to price their property by providing comprehensive market data and analytics. These offer insights into revenue potentials, occupancy rates, and competitive pricing strategies within specific locales. By analyzing trends, seasonality, and even event-driven demand, investors can optimize their pricing to maximize occupancy and revenue.

Visit AirDNA

Step 4: Structure Your Business & Financial Management

For many investors, forming a Limited Liability Company (LLC) or real estate holding company is preferred due to its distinct separation between personal and business assets and potential tax benefits. An LLC can protect your business while enhancing its professionalism.

However, not every Airbnb is listed under an LLC, and other business structures exist. Some Airbnb hosts operate as sole proprietors, which is the simplest approach but lacks liability protection. Those planning to scale their business may consider an S Corporation (S Corp) for less self-employment taxes, though it comes with more complex IRS requirements.

If you want to be a small-scale host managing just one property or part of your home, the additional complexity and cost of forming an LLC might not be justified. Personal homeowners’ insurance and additional short-term rental coverage might be sufficient for your liability needs without needing an LLC’s protection.

Also, some investors may find that their current mortgage or property management agreements have stipulations or complexities that make transferring to an LLC disadvantageous or impractical. For those just testing the waters of being an Airbnb host or doing it casually, the informal structure without an LLC can be a more straightforward way to start.

Below are some pros and cons of operating your Airbnb under an LLC:

Pros of an LLC for Airbnb	Cons of an LLC for Airbnb
Personal assets are protected from business debts and lawsuits.	If personal and business expenses are not kept separate, you may be personally liable for any damages or loss.
Offers pass-through taxation, avoiding double taxation. Options to be taxed as S Corp or C Corp for potential savings.	Might require more complex tax filing and potentially higher preparation costs, depending on your state
Enhances professional image and might attract more guests or partners.	Additional compliance, paperwork, and fees associated with setting up and maintaining an LLC
Easier to manage properties and finances separately, especially with multiple properties.	Might face challenges getting mortgages or higher interest rates as lenders could see LLCs as higher risk

Step 5: Select the Ideal Property for an Airbnb Investment

Owning an Airbnb in an ideal property and location is pivotal in establishing a successful Airbnb business. The right choice can lead to high occupancy rates, positive reviews, and increased revenue—while a poor choice might result in the opposite.

The first step is understanding the market demand in your target area. Research popular destinations, understand the seasonal flux of tourists, and identify any events or attractions that draw visitors. Then, take a look at the competition nearby. Understand what kinds of properties are available and their occupancy and pricing strategies.

Look up other Airbnbs in your area (Source: Airbnb)

Ideal location for warm rental destination (Source: Zillow)

Properties in central, accessible areas or nearby major tourist attractions typically command higher prices and enjoy higher occupancy rates. However, these properties might also have higher purchase prices and more stringent regulations. If marketed correctly, unique or secluded properties can attract a niche market. Accessibility is key, so properties should ideally be near public transport and airports or have convenient parking options.

Why the Location of Your Airbnb Matters

The property is just as crucial as its location when learning how to start an Airbnb business. Consider the type of guests you want to attract and ensure the property meets their needs. For example, families might look for multiple bedrooms and a kitchen, while business travelers might prioritize a dedicated workspace and high-speed internet. The property’s condition and potential for customization should also be considered. Investing in high-quality furnishings and decor can significantly enhance the appeal of your Airbnb listing.

Listing amenities list (Source: Airbnb)

Example of a dedicated workspace (Source: Airbnb)

Ensure your Airbnb is in a location that is accessible to you or a co-host. Being nearby or having a reliable co-host is crucial for efficiently managing day-to-day operations. This proximity allows for quick response to guest issues, regular maintenance, and easier management of check-ins and check-outs.

If you or your co-host can be readily available, it ensures a higher level of service and satisfaction for guests, leading to better reviews and potentially more bookings. Additionally, being close to the property reduces the reliance on third-party services for emergency repairs or unexpected guest needs, saving time and money in the long run.

Step 6: Market Your Airbnb Listing

Similar to marketing a traditional rental property, a well-crafted Airbnb listing can make the difference between frequent bookings and a vacant property. Investors must update their listings and reflect the latest amenities, improvements, and guest feedback.

Here are some strategies to effectively create and market your Airbnb listing:

Craft an appealing listing: Start with high-quality photos that showcase your property’s cleanliness, style, and unique features. Read our real estate photography tips for some pointers on taking the best pictures of your listing. Also, don’t overlook your listing title—ensure it grabs attention and highlights your Airbnb’s best attributes.
Set the right price: Research local rates for similar properties when setting your prices. Consider Airbnb platform fees, cleaning fees, and taxes, which can affect your net earnings.
Enhance its visibility through SEO: Consider what potential guests might search for, such as “cozy cabin near hiking trails” or “downtown luxury condo.” Use these real estate words naturally and appealingly to describe your property.
Utilize social media: Platforms like Instagram, Facebook, Twitter, and Pinterest are excellent for showcasing your property. Accompany your Airbnb photos with attention-grabbing descriptions and relevant real estate hashtags to reach a broader audience.
Encourage guest reviews: After their stay, send your guests a personalized thank-you message expressing appreciation for their visit and asking them to share their experience. Some hosts automate a friendly note to guests to encourage them to leave a review.
Continuous improvement and adaptation: Stay informed about market trends and new marketing techniques, such as virtual tours or influencer marketing, to keep your listing competitive. Study shifts in traveler preferences, like increased interest in sustainable travel and work-friendly spaces.

Step 7: Manage the Operations of Your Airbnb

Effective operational management helps maintain a high standard of guest satisfaction and ensures the smooth operation of your Airbnb. Advanced tools and platforms can automate many aspects of running a short-term rental, from scheduling cleanings to managing bookings and communicating with guests. A few notable tech platforms that can help improve Airbnb operations include:

Technology Type	Benefits	Software
Airbnb's tools	Automated messaging Pricing suggestions Booking management	Visit Airbnb
Smart locks and security systems	Secure, keyless entry Remote monitoring	Find August smart lock on Amazon
Channel managers	Manages listings across multiple platforms Not limited to just Airbnb	Visit Guesty
Cleaning service apps	Schedules cleanings between guests Ensures consistency and quality	Visit Handy
Dynamic pricing tools	Adjusts listing prices in real-time Based on market data and demand	Visit Beyond Pricing
Guest experience enhancements	Digital guidebook for guests Offers additional services during their stay	Visit Touch Stay

Frequently Asked Questions (FAQs)

How much can I realistically earn from an Airbnb business?

Earnings vary widely based on location, property type, management efficiency, and market demand. Tools like AirDNA can provide data on local occupancy and average daily rates to estimate potential earnings. However, investors should also account for expenses like maintenance, utilities, taxes, and Airbnb fees.

What are the most significant risks in running an Airbnb, and how can I mitigate them?

Common risks include property damage, periods of vacancy, changing regulations, and unexpected operational costs. Investors should have comprehensive insurance, establish strict guest screening processes, save for an emergency fund, and stay informed about local laws and market trends.

Is it better to manage my Airbnb property myself or hire a property management service?

It depends on your time, expertise, and the number of properties owned. Self-managing allows more control and potentially higher profits, but it’s time-consuming and requires a commitment to guest service, marketing, and maintenance. On the other hand, hiring a property manager eases the workload but comes with a fee.

What is the 90-day rule on Airbnb?

Airbnb’s 90-day rule restricts hosts from renting out their properties for more than 90 days a year to avoid housing shortages and minimize neighborhood disruptions. Once the limit is reached, the property cannot be rented until the following calendar year.

Bringing It All Together

Understanding the legal and financial nuances of starting an Airbnb business can help investors make informed decisions that protect their assets. From selecting the ideal property and crafting an appealing listing to effectively managing day-to-day operations, each aspect plays a vital role in the success of your rental.

Any questions about how to start an Airbnb? Let us know in the comments!

The post How to Start an Airbnb Business in 7 Steps appeared first on The Close.

Matthew Avila – The Close

28 Best Real Estate Email Templates for 2025

Real estate email templates for sellers

1. Discount broker objection handler email

2. Newer agent listing appointment follow-up email

3. Open house feedback report email

4. An ‘on the fence’ real estate seller lead email

5. Value-added follow-up email with seller

6. Home valuation request email

7. Listing presentation follow-up email

The Complete Guide for Effective Listing Presentations (+Template)

8. Expired listing reachout email

Real estate email templates for buyers

9. Listings interest

The Ultimate House Hunting Checklist for Your Clients

10. Open house follow-up email

The 13 Best Open House Follow-up Email Templates (+ Writing Tips)

11. One-year follow-up email

12. Lender referral email

13. New lead follow-up email

14. First showing follow-up email

15. Listings request follow-up email

16. Second contact with a passive buyer email

17. New listing announcement email for cold buyer leads

18. Renter converting to buyer follow-up email

17 First-Time Home Buyer Tips: A Real Estate Agent’s Guide

19. Low interest rates for home loans email

Real estate email templates for referrals, recruiting & more

20. Testimonial email

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

21. Reconnecting with a past client

22. Referral request email

7 Savvy Ways to Get Real Estate Referrals

23. New agent recruiting email

24. Annual home sales report email

25. Non-responsive leads email

26. Seasonal greetings email template

27. Newsletter email

28. Thank you email template

13 Real Estate Thank-you Notes That Create Clients for Life (+ Templates)

Why focus on real estate email marketing?

Tips for writing highly effective real estate emails

Email marketing mistakes to avoid

Frequently asked questions (FAQs)

What should I include in an email?

What must I do before writing a real estate email?

What are the benefits of using templates for sending real estate emails?

Bringing it all together

9 Free Open House Sign-in Sheets To Try This Weekend

Pro Tip

Basic open house sign-in sheets

Pro Tip

Detailed questionnaire sign-in sheets

Open house sign-in sheets with feedback

Open house sign-in sheets with a giveaway

Pro Tip

Digital sign-in sheets: Should you use them?

When to use physical sign-in sheets

Common open house sign-in issues & how to avoid them

Issue 1: Your sheets have illegible entries.

Issue 2: Your sign-in sheet is set in the wrong place.

Issue 3: You’re not asking if the lead is already working with an agent.

Issue 4: You haven’t mastered the follow-up.

Pro Tip

Frequently asked questions (FAQs)

Why should I use a sign-in sheet for my open house?

Do I need to have graphic design skills to use your templates?

How do I encourage potential clients to sign in at my open house?

Bringing it all together

26 Open House Ideas That Will Actually Get You Leads

Nail down the basics

1. Use an open house checklist to stay organized.

2. Knock on doors to invite the neighbors.

3. Reach out to past clients to boost attendance.

4. Work with other agents in your area.

5. Prepare an open house script & practice delivering it.

Spruce up your marketing & branding

6. Use an open house yard sign.

7. Invest in high-quality open house marketing materials.

Pro Tip