I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings. 

• CINC: Best overall for hyperlocal lead generation and IDX websites
• iNCOM: Best website designs for lead generation
• Offrs: Best for seller leads without a contract
• Market Leader: Best for predictable exclusive leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• Zurple: Best automated lead nurturing system
• Zillow Premier Agent: Best for capturing buyer leads
• SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Pros

• Exclusive buyer and seller leads
• Advertising strategy to drive higher-quality leads
• Easily scalable for teams and brokerages
• Beautifully designed websites
• Cutting-edge CRM and AI nurturing tools

Cons

• Relatively high price tag for solo agents
• Don’t own your IDX website
• Overwhelming complex system for some agents
• No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

out
of

5

Why I chose CINC

• Starting monthly prices: $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more. 

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company. 

Standout features

• Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.  
• AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities. 
• Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more. 

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

iNCOM: Best website designs for lead generation

Pros

• Free unlimited web pages
• Highly customizable web designs
• Free upgrades for the life of the product/service

Cons

• Some services, such as SEO marketing, require a minimum 12-month commitment
• Some services not available in all areas
• No live chat options
• May require you to bundle multiple products and services to meet your business needs

The Close Score

4.8

PRICING

3.4

GENERAL FEATURES

3.7

ADVANCED FEATURES

5.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

3.7

EXPERT SCORE

3.4

out
of

5

Why I chose iNCOM

• Starting monthly prices: $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts. 

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated. 

Standout features

• IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated. 
• Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic. 
• Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Offrs: Best for seller leads without a contract

Pros

• Smart data platform based on hundreds of data points
• Accurate prediction rates
• Guaranteed exclusive leads
• Lead conversion using AI technology, powered by ROOF
• Some online ad spend included
• No contract option, allowing agents to test the platform before committing

Cons

• No CRM
• Long lead-nurture time
• Pricey ROOF referral fee
• Noncontract option twice the price of annual contract

The Close Score

4.4

Pricing

3.3

General Features

3.8

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.1

Expert Score

3.9

out
of

5

Why I chose Offrs

• Starting monthly prices: 10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier. 

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Standout features

• Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals. 
• AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Market Leader: Best for exclusive leads

Pros

• Predictable number of exclusive leads every month
• Network Boost social media leads
• A great mobile app
• CRM and automated nurturing tools included

Cons

• Dated IDX lead generation websites
• Unsophisticated CRM compared with competitors
• Higher funnel leads

The Close Score

4.6

Pricing

3.5

General Features

4.5

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

out
of

5

Why I chose Market Leader

• Starting monthly prices: Basic Package: $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first. 

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Standout features

• Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in. 
• CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up. 
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Real Geeks: Best for affordable, all-in-one lead generation platform

Pros

• Exclusive buyer and seller leads
• More affordable than competitors
• IDX website designed for converting real estate leads
• Leads that can be purchased or generated using Facebook marketing tool
• CRM that sends automated texts and emails based on lead’s behavior

Cons

• Websites with limited customization options
• Pricey Real Leads PPC management fee
• Limited team and brokerage features
• Extra fees for a la carte tools
• More analytics and lead distribution tool needed

The Close Score

4.4

Pricing

2.3

General Features

4.9

Advanced Features

3.0

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

out
of

5

Why I chose Real Geeks

• Starting monthly prices: $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business. 

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Standout features

• IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes. 
• Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients. 
• MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

REDX: Best for niche leads

Pros

• Affordable, a la carte pricing
• CRM and auto-dialer (multiline auto-dialer upgrade available)
• Leads verified to not be on the Do-Not-Call list
• Scripts and objection handlers built into the platform
• Verified owner and contact information for all leads

Cons

• Significant investment of time required to convert leads.
• Cold calling not the ideal strategy for every agent.
• Nonexclusive leads
• Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

3.0

Advanced Features

1.8

Customer Service

2.5

Customer Rating

3.8

Expert Score

3.3

out
of

5

Why I chose REDX

• Starting monthly prices: $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information. 

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing. 

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Standout features

• Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself. 
• Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly. 
• Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

zBuyer: Best for affordable leads with no contract

Pros

• Verified leads and free replacements for bogus leads
• No yearly contract
• Reasonably priced
• Mix of high-and low-funnel leads
• Free prospecting leads

Cons

• Leads can “sell out” or become limited in number
• Nonexclusive leads
• No IDX website

The Close Score

3.4

Pricing

2.9

General Features

3.3

Advanced Features

2.3

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

out
of

5

Why I chose zBuyer

• Starting monthly prices: $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business. 

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked. 

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Standout features

• Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app. 
• Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages. 
• Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them. 

Zurple: Best automated lead nurturing system

Pros

• Exclusive buyer and seller leads with a robust profiling and nurturing system
• Easy-to-use platform
• Social media scheduler and video messaging
• Behavior-based email and SMS conversations
• Able to easily manage large teams and brokerages

Cons

• Confusing pricing
• Customer service needs improvement
• Nonrobust training
• Six-month contract required
• Limited integrations with other software

The Close Score

4.6

Pricing

2.3

General Features

4.3

Advanced Features

4.4

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

out
of

5

Why I chose Zurple

• Starting monthly prices: $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up. 

Standout features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Zillow Premier Agent: Best for buyer leads

Pros

• Able to capture buyer leads earlier than competitors
• Warmer leads than competitors
• Zillow Live Connections that puts you in contact with leads over the phone
• Behavioral insights on buyers

Cons

• Weak customer service
• Very basic CRM
• No exclusive lead
• Price per lead higher than other platforms

The Close Score

4.7

Pricing

2.8

General Features

4.6

Advanced Features

3.6

Customer Service

4.1

Customer Rating

4.4

Expert Score

4.0

out
of

5

Why I chose Zillow Premier Agent

• Starting monthly prices: $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Standout features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

SmartZip: Best for geographic farming

Pros

• Predictive analytics that identifies likely sellers before other lead generation companies
• Best-in-class marketing and nurturing tools to convert seller leads
• Easy upgrade to Offrs with buyer leads on the same smart data and CRM
• Home valuation landing pages

Cons

• Nonexclusive leads and generally top-of-funnel
• Not recommended for new agents
• More expensive than most competitors

The Close Score

3.3

Pricing

1.0

General Features

4.0

Advanced Features

2.4

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

out
of

5

Why I chose SmartZip

• Starting monthly prices: $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Standout features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

How do most realtors get leads?

Are real estate lead generation companies worth it?

How much should you pay for lead generation?

What is the best CRM for realtors?

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

Here are some practical strategies to help build a pipeline of motivated real estate investors and generate consistent deal flow.

1. Local networking: Real estate investing (REI) clubs & meetups

• Cost: Varies — generally free
• Best for finding: Small private investors, niche private investors, and building your investment team

Where to start

• Search for local investing groups on Google, Meetup.com, or Facebook.
• Join both broad and niche-focused communities.
• Most meetups are social events held at a local coffee shop, restaurant, or brewery, and you can attend them free of charge (often with a free beverage included by the organizer). 

Tips for success

• Show up regularly — familiarity builds trust.
• Spend time in informal spaces where real conversations happen.
• Always collect contact info and follow up.
• Join multiple groups and start attending all their events. It’s a slow and time-consuming way to network, but one deal makes it all worthwhile.

A great way to build an investor list on Meetup.com is to start a group and serve as the admin. You will need an upgraded Pro account, which costs $30 per month. As the group owner, you get to establish yourself in a position of trust and authority. You’ll also get help from Meetup as they will promote your group to members of other groups with similar interests. This is a huge growth driver as it gets your group in front of other real estate investors.

2. Real estate investing conferences

• Cost: Varies — can be expensive
• Best for finding: Small multifamily investors, proptech investors, and institutional investors

Conferences — whether large or local — are packed with serious investors and networking opportunities.

There are numerous virtual and physical real estate investing conferences. The larger conferences attract thousands of investors and can last several days. It’s a great place to network and connect with real estate investors. Local investment conferences attract smaller audiences but are target-rich environments with serious local investors.

You need to go where your investors go! If you’re looking for an upcoming (October 2025) event, check out BPCON! You can also check our list of real estate conferences to see which one comes up in an area near you.

Networking tips

1. Come prepared with plenty of business cards or a digital contact-sharing tool. Dress professionally and have a brief, authentic elevator pitch ready.
2. Join the event app or any official social group before arriving. Start connecting with attendees and reviewing the schedule to identify high-value networking opportunities.
3. Reach out to potential contacts ahead of the event to schedule short meetups or coffee chats.
4. Attend sessions specifically designed for networking, such as happy hours, roundtables, or breakout groups. These often lead to more meaningful conversations.
5. Spend time in informal areas like the lobby, lounge, or hallways — seasoned investors often skip sessions and focus on connecting.
6. Identify key connectors or influencers and collaborate on sharing contacts or splitting networking duties.
7. Partner with exhibitors who aren’t collecting leads and offer to sponsor a giveaway in exchange for shared contact details.
8. Be approachable — smile, make eye contact, and start conversations. A friendly, open attitude goes a long way.
9. Focus on offering value — whether it’s insight, a referral, or an introduction. Investors remember those who help.
10. Follow up promptly via email or social media. Personalize your message and reference something specific from your conversation.  

You need to be disciplined and follow this checklist for every event. Unless the event attendee list miraculously falls into your hands, you’re stuck doing the grunt work to connect with investors on a one-on-one basis.

3. County real estate records

• Cost: Usually free
• Best for finding: Small private investors, private lenders, wealthy investors, institutional investors, and proptech investors

How to use property data to find investors

It will take you a minute to get a feel for who is an investor, but it gets much easier over time. Remember that every homeowner is, by default, also an investor. They are all candidates for your home wealth adviser services. Here’s what to look for:

• Homeowners who own more than one home: Use a simple spreadsheet search to identify duplicate owners and spot those with multiple properties.
• Homeowners who paid cash or have no mortgage: They may not be active investors, but they clearly have the financial capacity to invest.
• Homes with mortgages from private or hard money lenders: These financing sources often indicate investment activity.
• Homeowners who hold title in a trust or LLC: These ownership structures are commonly used by investors for liability or tax purposes.
• Homeowners with different street and mailing addresses: Out-of-state or mismatched addresses often suggest non-owner-occupied, investment properties.
• Owners of small multifamily, condo, or townhome units: Investors often hold 25% to 40% of units in these complexes — track those patterns closely.
• Rental listings on public sites: Set alerts for new rental listings and cross-reference them with your property database — every rental is investor-owned by default.
• Permit and licensing data from your county: Check for separate datasets related to rental, short-term rental, and ADU permits that can reveal active investors.

Building your county property database

Here are the types of data that are typically available from county records and will be particularly useful in your database:

• Property ownership: Owner’s name, property street address, owner mailing address, and sale history
• Property characteristics: Physical characteristics of a property, including its size, number of bedrooms and bathrooms, age, and other features
• Property value: Assessed value of a property, which can be useful in determining its potential worth
• Tax information: Property taxes, assessed value, amount of taxes due, and the due date
• Deed information: Sales and legal transfer of property ownership, including the date of the transfer, names of the buyers and sellers, purchase price, and the owner’s mailing address
• Mortgage information: Mortgages or liens on a property, the amount of the mortgage, and the identity of the lender
• Zoning information: Zoning laws and regulations that apply to a particular property
• Building permits: Data on building permits that have been issued for a property, which can be useful in understanding the history of any renovations or improvements that have been made

4. BiggerPockets 

• Cost: Free — $39 a month for the forum; $150 per lead for the Recommended Agent program
• Best for finding: Small private investors and small multifamily investors

BiggerPockets is one of the most active real estate investing communities in the country, with more than a million members. It’s a go-to platform for investors looking to learn, find resources, and connect with like-minded professionals.   Try BiggerPockets to connect with investors  — whether you’re networking or offering value, it’s built to help relationships flourish.

Join the featured agent program

BiggerPockets offers a Featured Agent program that gives agents increased exposure to investor audiences — similar to Zillow Premier Agent.

Tips for converting recommended agent leads

Network with investors on the BiggerPockets Forum 

The free path on BiggerPockets is similar to how you would find real estate investors on a social network like LinkedIn. 

Always have a cooperative and sharing attitude. If you participate and give value, you will build your network, and you will also be noticed by the admins and moderators on the site. At some point, you may be invited to moderate or speak on a webinar or at an event!

Tips for finding investors in BiggerPockets Forums

5. FreedomSoft

• Cost: Starts at $197 per month
• Best for finding: Niche investors, out-of-state investors, vacant homes, foreclosed homes, private lenders, hard money lenders, and corporate investors

FreedomSoft is a powerful platform that helps organize and segment investor leads.  

You can download raw property data from your county assessor and treasurer departments, and you can also subscribe to data services that will apply market analytics to enhance and organize the data into lead lists and marketing campaigns.

FreedomSoft allows you to search and organize data by recognized categories of investors. Target filters include:

• Known and out-of-state investors
• Vacant or foreclosed properties
• Cash buyers
• Private and hard money lenders
• Trusts, corporations, proptech companies, and more

Plus, it includes tools for skip tracing, automated follow-ups, email/text outreach, and lead funnels.

Types of real estate investors

Understanding the different types of real estate investors can help tailor your approach and messaging. Each type has unique goals, risk tolerance, and deal structures.

Benefits of working with real estate investors 

Investors can be demanding, but the potential reward is significant. Real estate investors buy and sell properties year-round, no matter the market conditions  — this consistency means it’s a great idea for agents to work with investors!

In the first quarter of 2024, investors purchased approximately 44,000 US homes, accounting for 19% of all homes sold during that period  — the highest share in nearly two years, according to a Redfin report on investor home purchases. 

Here’s why working with them can be a career game-changer:

1. One client can fuel your business: Some investors transact so frequently that they can sustain your deal flow for years.

2. Investor activity is widespread and growing: Every market — urban, suburban, mid-sized, and even rural — has active investors looking for opportunities. Tapping into this consistent demand can open up steady, year-round business where others aren’t looking.

3. It’s a less crowded space: Most agents don’t target investors, so competition is lighter.

4. They buy year-round: Unlike traditional clients, investors don’t follow seasonal patterns.

5. Agents can leverage this experience to invest themselves: Working closely with investors teaches you how to evaluate deals, analyze markets, and spot opportunities — skills that can eventually help you build your own real estate portfolio.

How to vet real estate investors  

Not every investor lead is worth pursuing. Here’s how to separate the serious from the tire-kickers:

1. Use public records to check purchase history and financing methods.
2. Introduce them to a broker or planner to assess buying ability.
3. Disqualify those who can’t (or won’t) close deals.

That last step is essential because you need to cut your losses and move on from investors who may be willing but are unable to invest!

Frequently asked questions (FAQs)

What is the 50% rule in real estate?

How do I find an investor to buy a property?

Where is the best place to find real estate investors?

The post How to Find Real Estate Investors to Work With (in Any Market) appeared first on The Close.

1. Real estate flyer template showcasing property features

• Cost: Envato subscription starts at $16.50 per month
• Editor: Adobe Photoshop

This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!

2. Just-sold real estate flyer template

• Cost: Canva subscription starts at $15 per month per agent
• Editor: Canva

Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.

3. Just listed template for real estate flyer

• Cost: Agent Crate subscription starts at $39 per month
• Editor: Canva

This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.

4. Open house flyer template

• Cost: Canva subscription starts at $15 per month per agent
• Editor: Canva

This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.

5. Agent introduction real estate flyer template

• Cost: Agent Crate subscription starts at $39 per month
• Editor: Canva

First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!

6. Real estate auction flyer template

• Cost: Free
• Editor: Adobe Express

With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.

7. Flyer template with neighborhood market updates

• Cost: $10
• Editor: Adobe Express

Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.

8. Spotlight high-end features with this magazine-like flyer

• Cost: Envato subscription starts at $16.50 per month
• Editor: Adobe Photoshop / Adobe Illustrator / Canva

I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.

9. Selling with an expert agent flyer template

• Cost: Agent Crate subscription starts at $39 per month
• Editor: Canva

This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.

10. Simple house for sale flyer template

• Cost: Free
• Editor: Adobe Express

If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.

11. Luxury property real estate flyer

• Cost: Free
• Editor: Adobe Photoshop / Photopea / GIMP

This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.

12. Apartment for rent real estate flyer template

• Cost: Free
• Editor: Canva

This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.

13. Home-selling process flyer template

• Cost: $5.19
• Editor: Canva

This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.

14. Commercial space real estate flyer template

• Cost: Envato subscription starts at $16.50 per month
• Editor: Adobe Photoshop / Adobe Illustrator

This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.

15. Find your dream home real estate flyer template

• Cost: Free
• Editor: Adobe Express

With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.

How to create real estate flyers

You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:

• Pick the right design template: The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
• Customize to maximize impact: Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
• Include must-have elements: Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.

Frequently asked questions (FAQs)

What should a real estate flyer say?

How do you write a catchy flyer?

How big is a real estate flyer?

Your take

Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!

The post 15 Real Estate Flyer Examples & Templates to Boost Your GCI appeared first on The Close.

Quick Steps to Get a New Jersey Real Estate License (+ Costs)

Step 1: Meet New Jersey requirements (No cost)

Step 2: Choose a New Jersey real estate school (Cost: $319+)

Step 3: Pass the New Jersey real estate license exam (Cost: $38)

Step 4: Undergo fingerprinting & background check (Cost: $66.05)

Step 5: Apply for a New Jersey real estate license (Cost: $160)

Step 6: Join a real estate brokerage (No cost)

Step 7: Start a successful career in NJ

Step 1: Meet New Jersey requirements

To be eligible for a New Jersey real estate license, you must:

• Be at least 18 years old
• Possess a high school diploma
• Be a US citizen or have legal working status in the US
• Possess good character, trustworthiness, honesty, and integrity

Types of licensees in New Jersey & how much they earn

• Licensed real estate agent (salary range: $60,900 to $101,500): Licensed to represent buyers and sellers in real estate transactions while working under a broker.
• Licensed real estate broker (salary range: $92,000 to $142,000): May operate independently or hire other agents to work for them; in charge of overseeing a real estate transaction.
• Broker-salesperson (salary range: $60,900 to $101,500): Has a broker’s license but works for another broker, just like an agent
• Referral agent (salary range: $80,000 to $87,000): A licensed real estate individual who receives leads and then refers those leads to a broker

Want some general information on applying for a license? Check our general guide to getting your real estate license.

Step 2: Choose an NJ real estate school for your prelicensing education

• Cost: $319+ via Colibri Real Estate
• Time commitment: 75 hours
• Helpful resource: Best Online Real Estate Schools

Your prelicensing course is the first major and official step toward becoming a real estate agent in New Jersey. Look for a program with flexible scheduling, thorough course material, and robust student support. Pick an accredited school with strong and verified student reviews to ensure you’re getting quality instruction.

One of the best real estate schools in New Jersey is Colibri Real Estate, which offers online courses that allow you to learn in your comfort zone. Colibri’s varied course packages and support tools make completing the 75 hours of education you need and preparing for the licensing exam easy.

Use our code “TheClose50” to get 50% off!

Step 3: Pass the New Jersey real estate license exam

• Cost: $38
• Time commitment: 4 Hours
• Helpful resource: New Jersey PSI Candidate Information Bulletin and The Close’s Free Real Estate Practice Exam

New Jersey does not designate a limitation on the number of retakes for the salesperson license exam. All retakes must occur within your one-year eligibility window from completing your pre-licensing education. You’ll have to wait 24 hours before logging in to the PSI website to schedule your next attempt and pay the exam fee again.

Step 4: Undergo fingerprinting & background checks

• Cost: $66.05
• Time commitment: 2 hours
• Helpful resource: Real Estate License Candidate Fingerprinting Process

All applicants must submit fingerprints for the NJ real estate licensing process, including a background check. Here are the details:

• Fill out the New Jersey Universal Fingerprint Form
• Schedule an appointment with IdentoGO 
• Bring the completed Universal Fingerprint Form and photo identification to your appointment

Step 5: Apply for a New Jersey real estate license

• Cost: $160
• Time commitment: 1 hour
• Helpful resource: NJDOBI | NJ Real Estate Commission – Applications and Forms

Applying for your real estate agent license in New Jersey is cut-and-dry once you’ve passed the exam. You’ll apply via mail or online to the New Jersey Real Estate Commission. Here are the things you should include in your application:

• Proof of completion of the 75-hour pre-licensing course
• Your passing score on the licensing exam
• A signed commitment from a sponsoring broker

Step 6: Join a real estate brokerage

• Cost: Free
• Time commitment: 2-4 weeks
• Helpful resource: How to Choose a Real Estate Broker as a New Agent

After licensure, the next step is to join a real estate brokerage. This step is required because all agents in New Jersey must work under the supervision of a licensed broker. A brokerage will introduce you to critical training, tools, and MLS listings to get you up and running. 

In addition to commission splits, you need to find a company that is a cultural fit, offers quality training, and can provide mentors. Research local brokerages and interview several to find the best fit for your career goals and working style.

Start looking for brokerages in the areas you’d like to work in to jump-start your new career. Check out our roundup of the best real estate companies to work for to learn about some larger firms.

Step 7: Start a successful career in New Jersey

With your license, you’re ready to become a successful real estate agent in the state. Here’s how to have a blossoming career after obtaining an NJ real estate license:

• Go online: Utilize social media platforms and a professional website to attract clients. Check our social media marketing guide to get started.
• Network building: Connect with local professionals, attend events, and join real estate groups to build your network circle. Here are some real estate networking tips to streamline your efforts.
• Take advantage of lead generation tools: Third-party lead generation services will significantly ease your work generating leads. Get started with our roundup of the best places to buy leads.
• Continuing education (CE): Stay ahead in the current market by continuing education courses. Here’s a list of our recommended CE course providers.
• Provide excellent customer service: Interact personally with your customers in a way that encourages trust and recommendations.

Frequently asked questions (FAQs)

How long does it take to get a real estate license in NJ?

How much does getting your real estate license in New Jersey cost?

How difficult is the NJ real estate exam?

Your take

Now that you know how to become a real estate agent in NJ, it’s time to chase those leads and turn them into clients. At The Close, we’ll guide you through every step of your real estate journey. Do you have any questions? Let me know in the comments!

The post How to Become a Real Estate Agent in New Jersey in 7 Steps appeared first on The Close.

I’ve researched more than a dozen listing websites, looking for those that offer features that Zillow does not provide. Key factors I considered included cost, customer service, customer ratings, and listing and advertising features. Below is a list of the five best Zillow alternatives I recommend checking out:

• Zurple: Best overall for automated lead generation
• Market Leader: Best for obtaining exclusive leads
• Smartzip: Best for predictive analytics
• Realtor.com: Best for extensive customer support
• Redfin: Best for listing features

My top picks for Zillow alternatives

	Best for	Monthly starting price	CRM integration	Learn more
	High traffic and listing volume	Free	✓	Zillow↓
	Automated lead generation	$309 per user	✓	Zurple↓
	Exclusive leads	Call for pricing	✓	Market Leader↓
	Predictive analytics	Call for pricing	✓	Smartzip↓
	Extensive customer support	$25	X	Realtor.com↓
	Robust listing features	1%-1.5% commission fee	✓	Redfin↓

About Zillow

Pros	Cons
Has automated digital advertising Has built-in CRM Puts you in contact with leads over the phone via Zillow Live Connections Has multiple integrations Has detailed analytics and ROI reports	Lacks price transparency Its leads aren’t exclusive Has upfront costs, regardless of lead volume or closings Its Customer service is not strong Zillow CRM is very basic

Zillow is popular for folks looking for homes in the US, with over 200 million unique monthly site visitors. When you become a Zillow Premier Agent, you get access to many potential leads from these site visitors. The platform integrates with various CRMs like Follow Up Boss, Top Producer, and Lofty, making lead management easier. It also lets you set up tasks, reminders, texts, and emails. If you join the My Agent program, you’ll be the only buyer’s agent seen by potential leads.

• Training resources: Zillow Premier Agent offers training resources to improve lead generation and client management. These resources also help you use Zillow’s tools effectively and enhance your business performance.
• Client communication resources: This tool helps track clients, new leads, and showings. It lets you group clients by buying or selling interest and keep track of your communication with leads.
• Performance analytics and tracking tools: These resources optimize lead performance. They provide detailed reports on lead volume, response rates, and conversion metrics. They also offer performance analytics for team leads to track team members’ effectiveness.

To learn more about Zillow’s features, pricing, pros, and cons, read our 2024 Review: Is Zillow Premier Agent Worth the Cost? and Is Zillow Flex Worth the 35% Referral Fee?—The Close articles.

Zurple: Best overall for automated lead generation

Pros

• Allows you to engage and nurture leads automatically with behavior-driven text and email messages
• Has a responsive design for all mobile devices
• It has an IDX lead generation website

Cons

• It has no live chat support
• It lacks reviews on profiles
• A six-month contract is required

The Close Score

3.9

PRICING

2.4

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

3.0

CUSTOMER RATING

3.1

EXPERT SCORE

4.6

out
of

5

Why I chose Zurple

When it comes to generating and nurturing leads, Zurple has the ability to take a lot of the heavy lifting off your shoulders. For starters, you’ll be given a branded IDX website for your business, allowing visitors to create an account in order to view MLS listings. This activity, in turn, is tracked and then fed to Zurple’s intelligent lead nurturing system. 

Lead nurturing by Zurple is an automated, behavior-driven feature. When Zurple identifies leads ready to move to the next stage, automated pipeline management can let you know who to reach out to at the appropriate time. With this and other data insights provided by the system, you’ll be able to identify which leads are likely to buy or sell soon, so that you can make the best use of your time in getting active listings and closed deals. 

Standout features

• Lead intelligence scoring: Zurple prompts you when to take over lead communication and prioritizes leads based on data points.
• Social media marketing tool: It shows your post history and allows you to drive traffic with your marketing, independent website, or paid ads. Additionally, it provides options to run ads on Google, Bing, and Yahoo to drive traffic through search engine results.
• Analytics: Track leads and agent performance to improve conversion rate after Zurple reviews your data.

Market Leader: Best for obtaining exclusive leads

Pros

• Allows you to receive exclusive leads from your local neighborhood
• Has lead nurture automations to start conversations with new leads
• Mobile-friendly real estate CRM
• Has customizable marketing packages for each listing

Cons

• Has no free trial available
• Lacks pricing transparency
• Its monthly costs can be high depending on your location

The Close Score

3.9

PRICING

3.6

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

3.0

CUSTOMER RATING

2.8

EXPERT SCORE

3.0

out
of

5

Why I chose Market Leader

Market Leader helps you get more listings as a real estate agent through the use of its lead generation and lead engagement tools. One standout feature is that it can provide you with exclusive leads in your area, something that can increase your likelihood of landing a closed deal since you’ll have less competition over the same buyers or sellers. It also has automated lead nurturing tools and lead intel that can track behaviors and notify you when a hot lead surfaces. 

Market Leader also has marketing tools that work well with social media. For instance, its Network Boost service captures Facebook and Instagram leads using ad campaigns managed by its advertising experts. Market Leader also has a website builder with IDX capabilities, along with listing market automation that you can customize with flyers, postcards, social media posts, and more. 

Standout features

• MLS-integrated websites: Allow visitors to your website the ability to easily find properties that match their preferences and criteria. Built-in IDX feeds ensure the information is regularly updated and allow visitors to view other information such as market data, trends, school districts, and more. 
• Website lead capture tools: Quickly and easily capture the contact information of interested parties with forms for scheduling showings and home valuations. Visitors can also opt in for custom listing alerts based on the criteria they select, and SEO features like indexed listings can boost your site’s visibility on popular search engines to drive more traffic to your site. 
• Listing marketing automation: For each new listing, you’ll receive a customizable marketing package to advertise the property. This includes a property website, one-click social media posts, ready-to-print flyers and postcards, and a listing email that can be sent to prospects. 

Smartzip: Best for predictive analytics

Pros

• Has a high accuracy rate in predicting new listings
• Provides automated marketing tools to capture more leads
• Has the ability to integrate with most CRMs

Cons

• Has no free trial available
• Its pricing can be high compared to other companies
• Does not offer phone scripts as part of lead generation tools

The Close Score

3.1

PRICING

2.0

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

3.5

INTEGRATIONS & ADVANCED FEATURES

3.3

CUSTOMER SERVICE

3.0

CUSTOMER RATING

2.0

EXPERT SCORE

3.0

out
of

5

Why I chose Smartzip

According to the National Association of Realtors, 81% of sellers contacted just one agent before finding the right agent to work with in selling their home. In other words, the sooner you contact a homeowner, the more likely you are to lock them in as your client. 

With that in mind, it can be really important to identify homes that will be most likely to be listed for sale. Smartzip uses predictive analytics to do this with a 72% accuracy rate, aggregating data from over 25 sources and analyzing more than 122 million properties. 

With Smartzip, you’ll also be able to optimize your online presence to capture more referrals. Its Reach 150 service allows you to control what people see on the web when they look you up, as well as give you the ability to leverage positive reviews from former clients. Coupled with an SEO optimized review website, you’ll be able to put your best foot forward so that new leads have a favorable impression of you and will therefore be more motivated to work with you. 

Standout features

• Predictive analytics: Uncover the best leads and identify which properties are most likely to be listed for sale in the upcoming 12 months thanks to Smartzip’s use of statistical algorithms and machine learning techniques. 
• SmartTargeting: By identifying only those properties most likely to be listed for sale in the near term, you can save time and money by focusing your marketing and lead nurturing efforts on what really matters. 
• Dedicated review website: Polish your online presence with a dedicated review website showcasing only your best customer testimonials. 

Realtor.com: Best for extensive customer support

Pros

• Can market listings on Facebook and Instagram
• Has agent reviews listed on profiles
• Has extended customer service hours

Cons

• Has no free trial
• Its advertising cost is based on ZIP codes
• Does not allow you to edit the layout or square footage of the listing via the dashboard

The Close Score

4.9

PRICING

4.6

GENERAL FEATURES

5.0

LISTING & ADVERTISING FEATURES

5.0

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

4.6

CUSTOMER RATING

3.8

EXPERT SCORE

4.5

out
of

5

Why I chose Realtor.com

After a thorough evaluation, I found that Realtor.com ranks as another excellent Zillow alternative for agents. It offers lead generation, listing management, and extensive customer support. With a monthly search volume of more than 49 million and connections to the multiple listing service (MLS), it’s an excellent platform for real estate exposure. 

It also has an incredible texting tool for connecting with other pros and a feature that lets you see how specific property features affect the price, which is pretty awesome! Go check it out.

Standout features

• Automatic updates: Most listings on Realtor.com are updated every 15 minutes to give users the most recent information.
• Advanced features: Realtor.com enables you to set triggers and alerts, plus automate workflow.
• News: Realtor.com provides articles about real estate trends, helpful guides to buying and selling homes, and data on mortgage interest rates nationwide.

Redfin: Best for listing features

Pros

• Has an easy-to-navigate website layout
• Allows IDX/MLS integration
• Offers rebates on closing costs

Cons

• Has no live chat customer support
• Its in-app features are limited
• Has marketing assistance available for an additional cost

The Close Score

4.2

PRICING

3.3

GENERAL FEATURES

3.0

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

3.1

EXPERT SCORE

4.0

out
of

5

Why I chose Redfin

Redfin is another fantastic alternative to Zillow with its cool listing features. It offers 3D walk-throughs, virtual tours, GreatSchools ratings, and local school information on its map. It also has a Customer Calendar to help agents manage appointments and track deal milestones. Its website has an affordability calculator, homebuying and selling guides, and market trends data that you can share with clients to position yourself as the go-to expert.

Standout features

• Neighborhood quality measures: Redfin’s search filter includes a neighborhood Walk Score, Transit Score, and Bike Score, so you can learn more about the area where you might be living.
• In-app contact form: Use this to connect with a Redfin real estate agent or partner agent who can answer questions or schedule an in-person or virtual tour.

In-app calendar: Browse upcoming open houses in your desired area and save future open houses that might interest your client.

Frequently asked questions (FAQs)

Where do realtors get most of their leads?

What does it mean to buy leads in real estate?

How do you get seller leads?

Methodology: How I chose the best Zillow alternatives

To evaluate and discover the best Zillow alternatives in this article, I leaned on our team of licensed real estate pros, researchers, writers, and editors, who created a weighted rubric to evaluate each website. Our team has spent hours researching dozens of real estate listing websites similar to Zillow and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (25%)
  • We compared each website’s pricing structure based on monthly subscriptions, price per listing, advertising costs, and price by ZIP code. We also considered whether the website offered a free trial.
• General Features (20%)
  • The general features evaluated whether an agent could list a property, create a profile, advertise for leads, and whether the site allows reviews on the agent profile.
• Listing & Advertising Features (20%)
  • A real estate listing marketplace should be able to update listings and allow agents to edit photos and videos as needed. The site should also allow for listing advertisements, IDX integrations, and claiming properties that are your own exclusive listings.
• Integrations & Advanced Features (10%)
  • Advanced features like an IDX website, CRM, social media integration, and workflow automation enhance your overall business practice. Additional features, such as alerts and marketing assistance, can ensure you maximize listing exposure.
• Customer Service (5%)
  • We investigated the hours of customer service support and whether clients could obtain support through telephone, email, or live chat.
• Customer Rating (10%)
  • Based on customer feedback for each listing website, particular attention was given to product reviews and monthly search volume to ensure that the platform meets agent satisfaction.
• Expert Rating (10%)
  • Our expertise in the field and firsthand experience with the websites allow us to evaluate each Zillow competitor’s listing system’s standout features, value for the money, and ease of use.

Your take

When promoting your listings, picking the right real estate website is crucial for getting leads and keeping your sellers happy. Although Zillow gets a lot of traffic, there are other real estate websites like Zillow that offer reasonable prices, targeted audience reach, and better support, so they’re worth considering. 

Are there any top real estate listing websites that could be great alternatives to Zillow? Feel free to share your thoughts in the comments!

The post The 5 Best Zillow Alternatives in 2025 appeared first on The Close.

Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Basic open house sign-in sheets

• Best for: Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions. 

Here’s what goes in a basic open house sign-in sheet:

• Name
• Phone number
• Email address
• Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Download Template #1:

Download PDF | Google Doc

Download Template #2:

Download PDF | Google Doc

Detailed questionnaire sign-in sheets

• Best for: Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

• What are your current real estate needs?
• What is your preferred neighborhood?
• How do you prefer to be contacted?
• What is your budget range?
• Have you been preapproved for a mortgage?
• Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients. 

Download Template #3:

Download PDF | Google Doc

Download Template #4:

Download PDF | Google Doc

Open house sign-in sheets with feedback

• Best for: Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

• How would you rate the overall condition of the property?
• Did the property meet your expectations based on the listing description?
• Was the property priced appropriately for its condition?
• What features of the home did you find most appealing?
• What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Download Template #5:

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Download Template #6:

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Download Template #7:

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If a seller is set on a price point against your recommendation, feedback from an open house can be a great way to start a conversation about rethinking the home’s price. It could also help convince seller clients to consider certain other recommendations, such as decluttering, painting, sprucing, and depersonalizing the space.

Open house sign-in sheets with a giveaway

• Best for: Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

• An opt-in checkbox to give attendees the option to join the giveaway
• A section where attendees can indicate their preferred prize category, such as gift card or home decor item
• Ask if attendees agree to the terms and conditions of your giveaway or raffle

Download Template #8:

Download PDF | Google Doc

Download Template #9:

Download PDF | Google Doc

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

• Accuracy and clarity in entries: People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.
• Convenience for attendees: Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.
• Faster sign-in processes: Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.
• Streamlined follow-ups: Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.
• Efficient transfer to CRMs: You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense. 

Physical sign-in sheets are your best bet if

• your open house is in an area with spotty or unreliable Wi-Fi
• you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
• you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Did you know? You can organize your sign-in sheet data in a customer relationship management (CRM) to manage your leads effectively. CRM platforms can streamline your lead management process and improve follow-up communication with future clients. Check The Close’s picks for the best real estate CRMs for some options.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly. 

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business? 

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Frequently asked questions (FAQs)

Why should I use a sign-in sheet for my open house?

Do I need to have graphic design skills to use your templates?

How do I encourage potential clients to sign in at my open house?

Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.

Before we dive in, download our free real estate business plan template to follow along.

Step 1: Identify who you are as a real estate agent

Let’s start with your “why.” Understanding the purpose behind choosing real estate is crucial, as it forms the foundation for your business plan and guides your decision-making process. Defining your mission, vision, and values will help you stay focused and motivated as you navigate your real estate career.

Mission: Your mission statement defines your purpose for pursuing a career in real estate. It clearly states what you’re trying to do, the problem you want to solve, and the difference you want to make.

Vision: Your vision statement focuses on the outcome you want for your clients and community.

Values: Your core values are the guiding principles that shape your behavior, decisions, and interactions with clients and colleagues.

Clearly defining your mission, vision, and values lays the foundation for a strong and purposeful real estate business that enables you to positively impact your clients’ lives and your community.

Step 2: Analyze your real estate market

As a real estate professional, you must deeply understand your local market. This knowledge encompasses key metrics, including average days on market, average price points, common home styles and sizes, and demographic trends. When someone asks about the market, you should be able to recite those numbers confidently without hesitation.

To quickly become the local expert, choosing specific farm areas to focus on is crucial. Concentrate your marketing efforts and build your local knowledge in a handful of communities and neighborhoods. Some places to do research include:

• Your local MLS: Check your hot sheet daily.
• Zillow: Scan through the Premier Agents who show up in your neighborhood.
• Social media: Review who targets their posts in your area.
• Direct mail: Check your mailbox for flyers and postcards.
• Drive by: Drive through your farm areas to see who has signs in their yards.

Once you’ve identified your target areas, start conducting comparative market analyses (CMAs) to familiarize yourself with the properties and trends in those neighborhoods. That way, you’ll provide accurate insights to your clients and make informed decisions in your business.

Remember to research your competition. Understand what other agents working in the same area are doing and who they’re targeting, and identify any gaps in their services. This understanding will help you differentiate yourself from your competition and better serve your clients’ needs. In our real estate business planning template, I ask you to examine and record:

• Trends: Track key metrics, such as days on market and average sold prices, to stay informed about your specific market.
• Market opportunities: Identify situations where there are more buyers and sellers (or vice versa) in the marketplace so you can better advise your clients and find opportunities for them and your business.
• Market saturation: Identify areas where there may be an oversupply of specific property types or price points, enabling you to adjust your strategy accordingly.
• Local competition: Analyze your competitors’ strengths, weaknesses, and gaps in their services to identify opportunities for differentiation and possibilities to create a more meaningful impact.

Remember, real estate is hyper-local. While national and state news can provide some context, your primary focus should be on specific needs and trends within your target areas and the clients you want to serve. By thoroughly analyzing your local real estate market, you’ll be well-equipped to make informed decisions, provide valuable insights to your clients, and ultimately build a thriving business.

Step 3: Identify your ideal clients

When creating your real estate business plan, it’s crucial to identify your ideal client. You can’t be everything to everyone, no matter how much you think you should. And trust me, you certainly don’t want to work with every single person who needs real estate advice.

By focusing on your ideal client, you’ll create a targeted marketing message that effectively attracts the right people to your business — those you want to work with.

Think of your target market as a broad group of people who might be interested in your services, while your ideal client is a specific person you are best suited to work with within that group. To create a detailed profile of your ideal client, ask yourself questions like:

• What age range do they fall into?
• What’s their family situation?
• What’s their income level and profession?
• What are their hobbies and interests?
• What motivates them to buy or sell a home?
• What are their biggest fears or concerns about the real estate process?

Answering these questions will help you create a clear picture of your ideal client, making it easier to tailor your marketing messages and services to meet their needs. Consider using this ideal client worksheet, which guides you through creating a detailed client avatar. This will ensure you don’t miss any critical aspects of their profile, and you can refer back to it as you develop your marketing plan.

By incorporating your ideal client into your overall business plan, you’ll be better equipped to make informed decisions about your marketing efforts, service offerings, and growth strategies. This clarity will help you build stronger relationships with your clients, stand out from the competition, and ultimately achieve your real estate business goals.

Step 4: Conduct a SWOT analysis

If you want to crush it in this business, you’ve got to think like an entrepreneur. One of the best tools in your arsenal is a SWOT analysis. It sounds ominous, but don’t worry — it’s pretty simple. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s all about taking a good, hard look at yourself and your business.

By conducting a SWOT analysis as part of your real estate business plan, you’ll have a clear picture of your current situation and future goals. And don’t just do it once and forget about it — review and update it regularly to stay on top of your game.

Step 5: Establish your SMART goals and sustainability targets

In real estate, you can’t just set vague targets. You need SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) that act as the building blocks of your realtor business plan. Your SMART real estate goals should drive everything from growing your client base to reducing your carbon footprint.

The table below shows how to establish strong SMART goals, along with examples that cover both revenue targets and sustainability efforts:

Specific	Focus on a particular niche, outcome, or behavior.	10 closings by September 30, 2025 Cut office electricity use by 5% in Q3.
Measurable	Attach metrics or benchmarks that you can track weekly or monthly.	10 closings by September 30, 2025 5% year-over-year energy reduction
Achievable	Assess past performance and available tools. Set a challenging yet reachable bar.	Ten closed deals are doable in your real estate market. A 5% energy savings is realistic.
Relevant	Ensure that your goal aligns with your core business and has a long-term impact.	Drives commission revenue and grows your business Lowers overhead costs and appeals to eco-conscious clients
Time-bound	Set a clear deadline.	By December 31, 2025. By December 31, 2025, our office should have energy-efficient lighting, windows, and doors.

6. Create your financial plan

Financial planning might not be your idea of a good time, but this is where your real estate business plan comes together. Most of the heavy lifting is already complete, thanks to all the research and strategizing done earlier. Now, it’s just a matter of plugging in the numbers and ensuring everything adds up.

Once you’ve figured out your expenses, it’s time to reverse-engineer the numbers and determine how many deals you need to close each month to cover your costs. If you’re just starting out and don’t have a track record to go off of, no worries! This planning period allows you to set a budget and create a roadmap for success.

If you’re evaluating your starting assets and realizing they don’t quite match your startup costs, don’t panic. This new insight suggests that you must revisit and refine your strategy until the numbers align with your goals. It might take some trial and error, but getting your financial plan right from the start is worth it.

Pro tip: Keep your personal and business finances separate. Never dip into your personal cash for business expenses. Not only will it make tax time a nightmare, but it’s way too easy to blow your budget without even realizing it.

Step 7: Track your progress and adjust as needed

You’ve worked hard and created a killer real estate business plan and are ready to take on the world. However, remember that your business plan isn’t a one-time deal. It’s a living, breathing document that needs to evolve as your business grows and changes. That’s why tracking your progress and making adjustments along the way is so important. 

Here are a few key things to keep in mind:

• Set regular check-ins: Schedule dedicated time to review your progress and see how you’re doing against your goals, whether weekly, monthly, or quarterly.
• Keep an eye on your KPIs: Your key performance indicators (KPIs) are the metrics that matter most to your business. Metrics such as lead generation, conversion rates, and average sales price can clearly show your performance.
• Celebrate your wins: When you hit a milestone or crush a goal, take a moment to celebrate. Acknowledging your successes will keep you motivated and energized.
• Don’t be afraid to pivot: Change course if something isn’t working. Your real estate business plan should be flexible enough to accommodate new opportunities and shifting market conditions.
• Stay accountable: Find an accountability partner, join a mastermind group, or work with a coach to help you stay on track and overcome obstacles.

Remember, your real estate business plan is your roadmap to success. But even the best-laid plans need to be adjusted from time to time. By tracking your progress, staying flexible, and keeping your eye on the prize, you’ll be well on your way to building the real estate business of your dreams.

Why agents need a real estate business plan

Your real estate agent business plan is your roadmap to success. Think of it as your GPS: it maps out where you are today, where you want to go, and the steps to get there. When the market shifts or challenges arise, your business plan is the guiding star that keeps you focused.

A well-crafted business plan helps you:

• Understand your current position in the market
• Set clear and achievable goals
• Create a roadmap for success
• Track your progress and performance
• Make informed decisions and adjustments

Pro tip: Invest the time to create a solid real estate business plan to stay on track, hit your goals, and thank yourself later for avoiding aimless detours in your career. Without it, you risk losing direction and focus in your career.

FAQs

How much would it cost to start a real estate business?

How do I start a small real estate business?

Which real estate business is most profitable?

Your take

Now you’ve got the steps — no more guesswork. A solid real estate business plan isn’t extra work; it’s your edge. Take the time to map it out and make it happen. Have you created your real estate business plan? Share your experience in the comments!

The post 7 Steps to Writing a Real Estate Business Plan (+ Template) appeared first on The Close.

In many real estate-adjacent jobs (like mortgage, escrow, investing, and property management), having a license builds client trust, signaling you understand the industry and meet professional standards. Those with licenses may also better navigate regulations related to transactions, property ownership, and ethical obligations. This helps jobs like loan officers, insurance underwriters, and foreclosure specialists avoid costly mistakes.

Editorial note: All US salaries listed were taken from ZipRecruiter on April 28, 2025.

1. Mortgage loan officer

• Average annual salary from ZipRecruiter: $79,825
• Required skills: Financial analysis, customer service, regulatory compliance, attention to detail, and communication

A mortgage loan officer acts as a client’s personal guide throughout the home financing journey. In this role, you’ll assess the financial situation, explain various loan options, and help the client choose the mortgage that best fits their needs. 

Acting as the liaison between the client and the lender, you’ll ensure that all necessary documentation is in order and that the loan process moves smoothly from application to closing. Your goal is to make the complex world of mortgages understandable and accessible, helping your client secure the keys to their new property.​

While not required, having a real estate license in this job helps by building stronger credibility with clients and real estate agents, as well as providing a deeper understanding of real estate transactions and buyer behavior.

• What you need: You must be at least 18 years old, hold a high school diploma or equivalent, and obtain a Mortgage Loan Originator (MLO) license. This involves completing 20 hours of Nationwide Multi-State Licensing System and Registry (NMLS)-approved pre-licensing education, passing the SAFE MLO exam with a score of at least 75%, and undergoing background and credit checks. Licensing requirements can vary by state, so check your state’s regulatory agency for specific mandates.

2. Insurance underwriter

• Average annual salary from ZipRecruiter: $62,283
• Required skills: Analytical, detail-oriented, decisive, and knowledge of insurance policies

As a real estate insurance underwriter, you’ll evaluate the risks associated with insuring residential or commercial properties. You’ll analyze factors like property location, construction materials, and potential hazards to determine appropriate coverage terms and premium rates. Your assessments help ensure that both the insurer and policyholders are adequately protected. Having a license in this role isn’t a requirement, but having it helps in evaluating property value and ownership records.

• What you need: A bachelor’s degree in fields such as finance, business, or economics is typically required. While not always mandatory, obtaining certifications like the Chartered Property Casualty Underwriter (CPCU) can enhance career prospects. Some states may require underwriters to pass licensing exams, especially if the role involves direct customer interaction or sales.

3. Escrow officer

• Average annual salary from ZipRecruiter: $58,389
• Required skills: Organized, communicative, and detail-oriented with escrow knowledge and time management skills

​A real estate escrow officer serves as a neutral third party who manages the escrow process during property transactions. This job involves ensuring that all contractual terms are met before finalizing the deal.  

This includes handling funds, preparing and reviewing documents, coordinating with buyers, sellers, agents, and lenders, and ensuring compliance with legal requirements. Your role is crucial in facilitating a smooth and secure transfer of property ownership.

• What you need: You typically need at least a high school diploma or GED. Gaining experience in real estate or finance, such as working as an escrow assistant, is often beneficial. In some states, you may be required to obtain a state-issued license, which could involve completing specific training, passing an exam, and undergoing a background check. Check with your state’s regulatory agency for precise requirements.

4. Mortgage processor

• Average annual salary from ZipRecruiter: $50,903
• Required skills: Data entry, document verification, multitasking, communication, and familiarity with loan processing software

You play a crucial role in the home financing journey as a mortgage loan processor. Once a client has applied for a mortgage, you’ll step in to collect and verify all the necessary documents — like income statements, credit reports, and property details — to ensure everything is in order. 

You’ll act as the bridge between the client, the loan officer, and the underwriter, ensuring the application progresses smoothly through the approval process. Your goal is to keep things organized so that the loan closes without a hitch. Albeit the job doesn’t require a license, holding one enables you to have a deeper understanding of the documentation.

• What you need: To get started, you’ll need at least a high school diploma or GED. Certification isn’t always required, but obtaining credentials like the Certified Mortgage Processor (NAMP®-CMP) can enhance your job prospects. Licensing requirements vary by state, so check with your state’s regulatory agency to see if a license is necessary.

5. Title examiner

• Average annual salary from ZipRecruiter: $51,098
• Required skills: Research, attention to detail, understanding of legal documents, analytical thinking, and record-keeping

​A real estate title examiner is like a property detective, delving into public records to verify a property’s legal ownership and uncover any issues that may affect its sale. You’ll scrutinize documents such as deeds, mortgages, liens, and easements to ensure there are no hidden surprises, like unpaid taxes or legal disputes, that could cloud the title.

By providing a clear title report, you play a crucial role in facilitating smooth real estate transactions.​ Improved knowledge of property titles and ownership history is one of the highlights of having a real estate license in this role — even though it isn’t mandated.

• What you need: Many employers prefer candidates with an associate’s or bachelor’s degree in fields like real estate, law, or business. While certification isn’t mandatory, obtaining credentials like the Certified Title Examiner (CTE) can enhance your professional standing. Additionally, gaining experience through roles such as title clerk or escrow assistant can be beneficial.

Note that licensing requirements vary by state; for instance, Arkansas, Kansas, Minnesota, Nebraska, Oklahoma, North Dakota, and South Dakota require title examiners to be licensed, which may involve passing an exam and meeting education or experience criteria. It’s essential to check with your state’s regulatory agency to understand the specific requirements.

6. Foreclosure specialist

• Average annual salary from ZipRecruiter: $57,098
• Required skills: Foreclosure laws, organization, communication, problem-solving, and attention to detail

This role is crucial in navigating the complex and often emotional landscape of property foreclosures. You’ll manage the entire foreclosure process, ensuring it complies with local, state, and federal regulations. This involves reviewing legal documents, coordinating with attorneys, lenders, and homeowners, and sometimes negotiating alternatives, like loan modifications, to help clients retain their homes.

This is another career wherein a real estate license isn’t essential. However, with one, you’ll have an easier time navigating property sales and legal processes.

• What you need: Gaining experience in real estate, loan processing, or financial counseling can be beneficial. Obtaining certifications such as the Certified Mortgage Banker (CMB) or Certified Mortgage Servicer (CMS) can enhance your career prospects and may be required. It’s important to note that licensing requirements can vary by state, so consult your state’s regulatory agency for specific mandates.

Real estate investment and advisory

7. Real estate attorney

• Average annual salary from ZipRecruiter: $140,845
• Required skills: Real estate law expertise, legal research, analytical, attention to detail, logical reasoning, and problem-solving.

A real estate lawyer manages the legal aspects of property transactions, helping clients navigate the complexities of leasing, buying, and selling. You’ll prepare papers like leasing agreements, eviction notices, title documents, and mortgage contracts. You’ll also perform title searches to confirm property ownership and address all legal concerns while representing tenants, buyers, and sellers.

While a real estate license isn’t a requirement for this role, holding one adds credibility and deeper transactional expertise.

• What you need: You’ll need a bachelor’s degree in pre-law, complete law school to earn a Juris Doctor degree, and then pass your state’s bar exam. In some states, lawyers can skip prelicensing education to earn a real estate license.

8. Real estate investor

• Average annual salary from ZipRecruiter: $86,796
• Required skills: Market research and risk assessment

As a real estate investor, you’ll buy and sell properties to generate income. The process typically involves purchasing properties to rent out or renovating homes to sell at a higher price, also known as flipping houses. Some investors also purchase land for future development.

• What you need: While it may be true that you don’t need a real estate license to be an investor, you should still get a license to make real money doing it. When you’re an investor with a real estate license, you can represent yourself in the sale of your properties, saving you upward of 6% (the typical commission for residential real estate sales). In addition, you can represent yourself in the purchase of real estate, allowing you to either pocket the commission or negotiate it off the top of the sales price.

9. Real estate developer

• Average annual salary from ZipRecruiter: $84,748
• Required skills: Project management, financial modeling, negotiation, and knowledge of zoning laws

In this role, you are the visionary behind transforming raw land or existing properties into thriving residential, commercial, or mixed-use spaces. From scouting locations and securing financing to navigating zoning laws and overseeing construction, you’ll orchestrate every phase of a project.

Your role is pivotal in shaping communities, driving economic growth, and bringing architectural concepts to life.​ Note that this is another career wherein a real estate license isn’t crucial — but with one, better insight into property acquisition and zoning regulations is one of the benefits you’ll enjoy.

• What you need: To launch a dynamic career, a bachelor’s degree in fields such as real estate, finance, urban planning, or construction management is often beneficial. Also, obtaining a real estate license can enhance credibility. Note that licensing requirements vary by state, so check your local real estate commission for compliance.​

10. Real estate portfolio manager

• Average annual salary from ZipRecruiter: $84,102
• Required skills: Asset management, financial analysis, strategic planning, communication, and market research

A real estate portfolio manager is like the conductor of a property investment orchestra. You’ll oversee a collection of real estate assets — be it residential, commercial, or mixed-use — to ensure each property performs optimally. By analyzing market trends, assessing risks, and strategizing acquisitions or sales, your aim is to maximize returns and align the portfolio with the investor’s goals . 

Your role is pivotal in balancing short-term gains with long-term growth, ensuring the portfolio remains robust in varying market conditions.​ Additionally, if you hold a real estate license in this role (not required), you’ll have an enhanced understanding of market values and investment strategies.

• What you need: You’ll typically need a bachelor’s degree in fields like real estate, finance, or business administration. Though not always mandatory, obtaining certifications such as the Certified Property Manager (CPM) can enhance your credentials and demonstrate your expertise.

Also, some states may require a real estate license, especially if your role involves buying or selling properties. Gaining experience through roles like property analyst or assistant portfolio manager can provide valuable insights and pave the way for your advancement.

11. Real estate analyst

• Average annual salary from ZipRecruiter: $71,579
• Required skills: Market research, analytical, and data analysis

One technical job with a real estate license is as an analyst. You’ll examine trends and interpret data to provide insights and recommendations for property investments, developments, and other transactions. In addition to observing market trends, you’ll analyze property values and evaluate potential risks. You’ll use all findings to help clients make informed decisions about leasing, buying, selling, or developing properties.

• What you need: If you love finance and economics and want to work in this role, you must gain relevant experience in real estate firms or financial institutions. Staying informed about market trends and the economic climate would be best.

12. Real estate appraiser

• Average annual salary from ZipRecruiter: $91,772
• Required skills: Market research, analytical, and knowledge of appraisal techniques

​A real estate appraiser meticulously evaluates properties to determine their fair market value. You’ll conduct on-site inspections, noting factors such as location, condition, and amenities, and compare these with recent sales of similar properties. Your unbiased assessments are crucial for buyers, sellers, lenders, and investors to make informed decisions. ​Although a real estate license isn’t vital for this career, having one adds perspective on sales practices and market dynamics.

• What you need: You’ll typically start as a trainee, completing at least 75 hours of coursework approved by the Appraiser Qualifications Board (AQB). Next, you’ll need to gain supervised experience — usually around 1,000 hours over six months — before passing your state’s licensing exam. Requirements may vary by state, so check your state’s regulatory agency. As you advance, additional education and experience can lead to higher certifications, allowing you to appraise more complex properties.​

Real estate sales and brokerage

13. Real estate agent

• Average annual salary from ZipRecruiter: $85,793
• Required skills: Communication, negotiation, persuasion, and market knowledge

Whenever you ask, “What can you do with a real estate license?”, the most common answer is to become a real estate agent. You can do this full- or part-time. In this role, you’ll represent buyers and sellers as they navigate the real estate transaction process. 

• Buyer’s agent: Accompany buyers on showings and provide counsel and advice through the property search, selection, negotiation, and contract process. Also, connect homebuyers with the necessary area professionals (like mortgage brokers, inspectors, appraisers, and more) to help them reach the finish line.
• Seller’s agent: Offer counsel to sellers regarding the estimated value of their homes. Additionally, provide a listing strategy, including price, marketing, open houses, etc., and help clients negotiate in the offer process — ultimately getting them to the closing table.

• What you need: The requirements to become a real estate agent vary by state. Some only require 40 hours of prelicensing education, while others need over a hundred hours.

14. Real estate managing broker

• Average annual salary from ZipRecruiter: $98,791
• Required skills: Leadership, management, mentoring, knowledge of real estate laws and regulations

As the captain of a brokerage ship, you’ll be steering both the business and its crew of agents. In this role, one of the more popular careers with a real estate license, you don’t just oversee transactions — you mentor agents, ensure legal compliance, and drive the firm’s growth strategy. From recruiting top talent to resolving complex deals, managing brokers are the go-to leaders who keep the office running smoothly and ethically. ​

• What you need: You’ll first need to gain experience as a licensed agent to become a real estate broker. Most, if not all, states require 2 to 5 years of active practice before you’re eligible to upgrade. Next, you’ll complete additional pre-licensing education — typically 60 to 180 hours — covering topics like brokerage operations, ethics, and risk management.

After passing your state’s broker exam and background check, you’ll earn your broker license. Some states, like Washington, offer a specific managing broker license for those supervising other agents. Be sure to check your state’s real estate commission for exact requirements.​

15. Real estate assistant

• Average annual salary from ZipRecruiter: $48,610
• Required skills: Administrative, communication, and organizational

A real estate assistant assists in managing the day-to-day operations of brokerages. You’ll receive visitors at a brokerage, respond to emails, answer the phone, schedule appointments, and organize paperwork. If you want to work for an agent or broker, your responsibilities will include coordinating property showings, handling client inquiries, and creating property listings. You’ll nail this role if you’re good at juggling multiple responsibilities, and you can take on more responsibilities, like showing homes if licensed.

• What you need: You typically need a high school diploma or equivalent. Some states — such as California, Texas, and Florida — require a real estate license if you’ll perform tasks like showing properties, discussing offers, or handling contracts.

In licensed roles, you must complete pre-licensing coursework, pass the state real estate exam, and undergo a background check. It’s important to check with your state’s real estate commission for specific requirements and restrictions, as duties allowed without a license vary widely by state.

16. Virtual real estate assistant

• Average annual salary from ZipRecruiter: $50,749
• Required skills: Administrative, communication, and organizational

Operating remotely, a virtual assistant (VA) handles tasks such as managing property listings, coordinating appointments, handling client communications, and overseeing social media campaigns. Your role is pivotal in keeping the real estate engine running efficiently, allowing agents to dedicate more time to client interactions and property showings.

This is another role wherein a license isn’t mandatory. However, if you hold one, you can offer broader support, like lead generation or paperwork handling, with more authority.

• What you need: Familiarity with real estate apps like MLS and CRM platforms and social media tools can give you an edge. While no specific licenses are mandated, it’s essential to be aware of state-specific regulations, especially if you’re assisting with tasks that might require licensure. Also, continuous learning and staying updated with industry trends will further enhance your value in this role.

Property management & inspection

17. Construction project manager

• Average annual salary from ZipRecruiter: $97,768
• Required skills: Project management, budgeting, leadership, problem-solving, and knowledge of construction processes

From the initial blueprint to the final brick, a real estate construction project manager ensures every phase — from planning and budgeting to scheduling and quality control — harmonizes seamlessly. By coordinating with architects, engineers, contractors, and stakeholders, you’ll keep projects on track, within budget, and up to code, ensuring that the final structure stands tall and proud.​ Having a real estate license isn’t crucial, but it does help when it comes to understanding permits, zoning, and land acquisition.

• What you need: To kickstart your career, you’ll typically need a bachelor’s degree in construction management, civil engineering, or a related field. While not always mandatory, certifications like the Certified Construction Manager (CCM) or Project Management Professional (PMP) can bolster your credentials.

Additionally, some states may require specific licenses, especially if you’re overseeing certain types of projects or budgets, so consult your state’s licensing board. Gaining hands-on experience through internships or entry-level positions can also pave the way to a successful career in construction project management.

18. Property manager

• Average annual salary from ZipRecruiter: $58,335
• Required skills: Communication, financial management, problem-solving, and knowledge of landlord-tenant laws

A property manager, one of the jobs you can get with a real estate license, handles the daily operations of various properties for owners. You can work for landlords, investors, or building owners by screening tenants, preparing lease agreements, showing properties, and collecting rent. You’ll ensure properties are well-maintained and meet safety standards, as well as address tenant concerns and create budgets, set rental fees, monitor expenses, and report finances to owners .

• What you need: To become a property manager, you must have relevant experience in property management assistance or tenant relations. While certifications for Certified Property Manager (CPM), Certified Apartment Leasing Professional (CALP), or Master Property Manager (MPM) are not legally required, they can significantly bolster your qualifications and are often valued by clients seeking demonstrated professionalism and commitment to the field.

19. Home inspector

• Average annual salary from ZipRecruiter: $60,345
• Required skills: Knowledge of building codes and attention to detail

With this role, you’ll assess properties to ensure they meet safety standards before the property sells. You’ll thoroughly inspect a home’s structural elements, electrical systems, plumbing, and roofing, as well as HVAC systems. You should be detail-oriented as you’ll identify faulty wiring, water leaks, and structural damage. Note that in this career, being licensed as a real estate professional, albeit not required, enhances credibility and understanding of property disclosures.

• What you need: You’ll typically need a high school diploma and completion of state-approved training, which can range from 60 to 194 hours, depending on the state, to become a home inspector. Many states also require passing the National Home Inspector Examination (NHIE). Some states, like Texas and Florida, have specific licensing requirements, including background checks and insurance. See what your state’s regulatory board says to understand the exact requirements.

Education and content

20. Real estate coach

• Average annual salary from ZipRecruiter: $40,970
• Required skills: Leadership, communication, coaching, mentoring, motivational, and industry knowledge

The best real estate coaches mentor industry professionals to enhance their skills and grow their businesses. As a coach , you’ll empower agents, brokers, and other real estate professionals by boosting their confidence and promoting career growth — which is why having your real estate license can add to your credibility (but it’s not a requirement of the role). You’ll pinpoint areas where clients need to improve, conduct one-on-one sessions and workshops, and give continuous feedback.

• What you need: Start by developing your communication skills, managing clients, and producing training materials. Then, work toward marketing yourself, coaching a few clients, and staying updated on training techniques.

Once you work as a real estate coach, you can also be one of the leading motivational speakers at industry events. Sharing your insights and success stories can inspire others and establish you as a thought leader in the industry. You may also write a book or create courses to reach a bigger audience and expand your network.

21. Real estate marketing specialist

• Average annual salary from ZipRecruiter: $61,031
• Required skills: Creativity, digital marketing, market analysis, branding, and content creation

A real estate marketing specialist is the creative force behind promoting properties and enhancing a brand’s visibility. You’ll craft compelling campaigns, design eye-catching materials like brochures and digital ads, manage social media platforms, and coordinate events such as open houses.

By analyzing market trends and consumer behavior, you can tailor strategies to attract potential buyers and sellers, ensuring properties stand out in a competitive market. And by holding a license, though not mandatory, you will have a better understanding of compliance in advertising listings.

• What you need: A bachelor’s degree in marketing, business, or a related field is often preferred. Some employers may also require a real estate license, especially if the role involves tasks like listing properties or negotiating deals. Certifications such as the Certified Real Estate Marketing Specialist (CREMS) can enhance your credentials and demonstrate expertise in the field.

22. Real estate content creator

• Average annual salary from ZipRecruiter: $116,615
• Required skills: Content development, social media management, video editing, storytelling, and SEO

​A real estate content creator is the storyteller of the property world, crafting engaging content that showcases listings, markets, and industry insights. Whether it’s producing captivating videos, writing informative blog posts, or producing eye-catching social media campaigns, you bridge the gap between properties and potential clients. By highlighting the unique features of properties and neighborhoods, you help real estate professionals connect with their audience and drive interest in listings.​

• What you need: Familiarity with real estate concepts, strong writing skills, and proficiency in content creation tools like Canva or Adobe Creative Suite are valuable assets. While no specific licenses are required for this career, understanding local real estate regulations can enhance the quality and compliance of your content. Building a portfolio that showcases your ability to create compelling real estate content is key to attracting clients or employers.

You can start by gathering real estate social media content ideas for your platforms. You can also partner with real estate brands, software, or platforms and promote them on your page to earn extra income.

23. Real estate photographer

• Average annual salary from ZipRecruiter: $62,338
• Required skills: Photography, lighting techniques, photo editing, and attention to detail

​A real estate content photographer captures images that highlight a property’s best features and appeal to potential buyers. You’ll photograph interiors and exteriors, ensuring each shot showcases the space’s unique charm. Beyond snapping pictures, you’ll handle editing tasks — adjusting lighting, color balance, and composition — to produce polished images ready for listings, brochures, and social media.

• What you need: You’ll need a solid understanding of photography principles, which can be gained through formal education or self-study. Investing in quality equipment, like a DSLR camera with a wide-angle lens and a sturdy tripod, is essential. Proficiency in editing software such as Adobe Lightroom or Photoshop will enhance the appeal of your photos.

24. Real estate instructor

• Average annual salary from ZipRecruiter: $63,144
• Required skills: Communication, passion for teaching, and in-depth knowledge of real estate principles and practices

As a real estate instructor, another one of the jobs you can get with a real estate license, you act as an academic guide for aspiring agents and brokers, delivering structured education on topics like property law, contracts, ethics, and finance. You’ll teach pre-licensing courses, continuing education, and exam prep — often in classrooms, online, or at real estate schools.

• What you need: You’ll typically need an active real estate broker’s license (required in many states) and several years of industry experience (often 3 to 5 years). A bachelor’s degree in business, real estate, or a related field is often preferred, and teaching or training experience is a plus.​

Some states, like Texas, require instructors to complete specific training and pass exams for certain courses. Becoming a certified real estate instructor may even involve completing instructor development courses and obtaining certifications like the Certified Real Estate Instructor (CREI).

While both real estate instructors and coaches aim to educate, their approaches differ. Think of instructors as classroom teachers, while coaches are personal mentors guiding you through real-world challenges.

• A real estate instructor typically teaches standardized courses required for licensing, focusing on regulations, ethics, and foundational knowledge.
• A real estate coach offers personalized guidance, helping clients set goals, develop strategies, and improve performance based on individual needs.

25. Real estate writer

• Average annual salary from ZipRecruiter: $71,656.25
• Required skills: Excellent research, writing, SEO, and creativity

​As the wordsmith of the property world, you’ll be crafting engaging content that informs, educates, and captivates. From blog posts and market analyses to property descriptions and newsletters, you’ll translate complex real estate terms and concepts into digestible narratives.

Whether working for agencies, publications, or as freelancers, your storytelling skills help demystify the real estate market and highlight the unique features of properties. Think of yourself as the bridge connecting real estate professionals to their clients through compelling prose.​

• What you need: A background in journalism, communications, or marketing can be beneficial. No specific licenses or certifications are required, either, but staying updated with industry developments is crucial, as is knowledge of SEO if writing for digital publications. Building a diverse portfolio showcasing your writing on real estate topics can open doors to opportunities in this niche field.

Frequently asked questions (FAQs)

What skills are necessary to succeed in the real estate industry?

Is it possible to have side hustles in real estate?

What are the challenges of a career in real estate?

Which states do real estate agents make the most money in?

How to make $100,000 your first year in real estate?

The post 25 Jobs You Can Get With a Real Estate License appeared first on The Close.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

Bonus: Download the Recipes for these Open House Food Ideas

Savory bites

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food

• Choose bite-sized or handheld food: Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.
• Avoid messy dishes: Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme

• Match the spread to the occasion: Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.
• Stick to the theme: Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season

• Match the spread to the time of day and season.:

• Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
• Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
• Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
• Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
• Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
• Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
• Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads

• Add a twist to classic dishes: Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.
• Opt for easy-to-prepare food: Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options

• alance sweet and savory: Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.
• Provide options for different diets: Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

• Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
• Shows your awareness of modern food preferences, appealing to a diverse audience.
• Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

• Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
• Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
• Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

• Encourages guests to explore the property more since they can comfortably eat and drink.
• Keeps potential buyers engaged and positive while touring the property.
• Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

• Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
• Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
• Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
• Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs

Is it required to provide food at an open house?

Should I serve open house refreshments?

How do you prepare for an open house?

The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

Read through as I explore the history, lasting impact, and value of these iconic mail-order houses today, along with tips on marketing them.

The history of Sears catalog homes

In 1908, Sears, Roebuck and Company, more commonly known as Sears, launched its first Sears Modern Homes Catalog. Prospective homeowners could choose from various home models in the catalog, place an order, and receive the home kit by mail.

That year, the base price for a Sears home kit was approximately $650¹, equivalent to around $22,000 today. Of course, that price didn’t cover the land, electrical, and plumbing — it only included the necessary materials (e.g., lumber, shingles, millwork) and building instructions. These weren’t flimsy materials; Sears delivered high-quality, pre-cut pieces that were made to last.

The 1910s proved to be another successful time for Sears Modern Homes. The company streamlined home kit production, established regional shipping warehouses, and offered payment plans. Sears catalogs became a favorite source for clothing, appliances, homes, and furniture — a one-stop shop for every American. Families built their dream homes from Sears kits, highlighting the ease of assembly.

By 1915, Sears continued to innovate by offering a wider range of home styles. The Sears Modern Homes Catalog featured around 370 models, with approximately 80 to 100 models in each issue, catering to diverse preferences, budgets, and family sizes.

The popularity of Sears catalog homes soared throughout the 1920s, fueled by a thriving economy and the convenience of mail-order purchasing. Sears also recognized the growing demand for modern amenities and began offering electrical wiring and plumbing fixtures as add-ons in their kits.

During the Great Depression of the 1930s, Sears continued to offer smaller, more affordable houses to cater to tighter budgets and changing market demands. However, despite these more economical housing solutions, Sears’ sales still dipped. As a result, Sears stopped selling home kits in 1940, marking the end of a significant era.

Sears may have ceased its mail-order housing business, but its legacy remains. According to reports, Sears sold more than 70,000 home kits.² Although Sears no longer sells home kits, many of these houses still stand and become available on the market. You might even stumble upon some of them on property listing sites!

While there is no fixed price for a Sears home today, listings typically range from $300,000 to over $1 million. The continuous presence of Sears homes in the housing market only proves their timeless appeal, which continues to attract buyers.

How to identify a Sears kit home

Think your current gorgeous bungalow listing arrived by mail order during the 1930s? Here’s how to crack the code and see if you got a Sears house listing:

1. Inspect parts of the house

Study the construction materials used in the house. Popular home styles associated with Sears houses include Craftsman bungalows, Tudors, and Colonial Revivals. These styles usually featured low-sloped roofs, elaborate chimneys, and spacious front porches, mostly constructed with pre-cut pieces, pre-cut lumber, and asphalt shingles.

2. Identify unique markings & consult Sears catalogs

Look for markings such as stamped lumber in the basement or attic, as these were used to assist in construction. Not all Sears houses have these letter and number markings, but their presence is a vital clue. Additionally, check behind millwork, such as window trims and baseboards, for some shipping labels. Sears attached these labels to some pieces, so look for markings indicating the house’s origin.

3. Research the house’s history

Gather information about the house’s original owner and construction date. Explore the archives and historical records in your local library to learn more about the house’s origins and its potential ties to Sears catalog designs. Check if the house was built when Sears home kits were popular.

4. Seek an expert’s opinion

If you’re still unsure whether you have a Sears house, consider seeking a professional’s opinion or consulting with someone familiar with Sears homes. You can also contact historians, preservation specialists, or organizations identifying properties with architectural histories.

Additionally, you can join online communities or forums, such as Facebook groups and Reddit threads, dedicated to Sears homes. Connect with other Sears homeowners and enthusiasts who can guide your research.

Then vs now: Sears home prices over time

Curious how much these Sears kit homes have climbed in value over the decades? Here’s a side-by-side comparison of some of their original catalog prices, adjusted for inflation, alongside what they’re currently fetching on the market.

Note: Inflation-adjusted prices are approximate and based on historical inflation rates. Recent sale prices can vary significantly based on location, condition, and cultural value.

How much are Sears houses worth today?

While you couldn’t order a Sears house from today’s catalog anymore, many of these iconic houses still stand. If, by any chance, you own one or are about to have one as your listing, you might be surprised by its current value. And believe it or not, these Sears modern homes don’t even stay on the market long!

Here are some Sears kit homes that were just sold over the past year:

3325 Warringham Ave, Waterford, Michigan

• Asking price: $342,000
• Sears house model: Lewiston
• Year built: 1929

A white Sears Lewiston home (Source: Zillow)

A single-family property with solid wood floors throughout (Source: Zillow)

And a lovely wooden arched door! (Source: Zillow)

The Lewiston (Source: Sears Houses in Ohio)

6522 33rd St, Berwyn, Illinois

• Asking price: $245,000
• Sears house model: Vallonia
• Year built: 1922

Cozy Vallonia sold for almost $250K (Source: Redfin)

Look at that cute kitchen! (Source: Redfin)

The Vallonia (Source: Sears Houses in Ohio)

418 Ann St, West Chicago, Illinois

• Asking price: $325,000
• Sears house model: Barrington
• Year built: 1928

A beautiful Sears Barrington home (Source: Redfin)

Notice how Sears homes always have arched doorways (Source: Redfin)

The Barrington (Source: Sears Houses in Ohio)

327 Geneva Rd, Glen Ellyn, Illinois

• Asking price: $420,000
• Sears house model: Colchester
• Year built: 1926

A well-maintained Sears Colchester home (Source: Redfin)

Most parts of the house were kept, including doorways and stone fireplace (Source: Redfin)

The Colchester (Source: Sears Homes of Chicagoland)

How to market Sears kit homes today

Promoting Sears kit homes can be a unique opportunity for real estate agents! Contrary to popular real estate belief, property listings don’t sell themselves, so here are several strategies that real estate agents can employ to market Sears catalog homes effectively:

Frequently asked questions (FAQs)

Can you still buy houses from Sears?

How can you tell if your house is a Sears house?

In which states are Sears houses most prevalent?

Are Sears houses today still valuable?

How did Sears Catalog houses work?

Your take

Sears houses are timeless classics, adorned with unique design elements and cherished for their historical significance. Have you seen any Sears houses in your neighborhood? Trying to sell one? Or are you looking to buy one? Tell us about your Sears house stories in the comments!

Sources

¹Boston.com

² USA Today

The post Sears Catalog Homes – Overview, History, Present Day appeared first on The Close.