Aloun Khountham – The Close

Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing)

Aloun Khountham — Fri, 16 May 2025 14:14:16 +0000

Choosing the right tech stack for your brokerage can feel like navigating a maze. There are CRMs, marketing suites, transaction platforms, financial tools, and recruiting systems all shouting for your attention. I’ve dug into dozens of options, tested and compared their workflows, and narrowed them down to the best 15. Now, dive in and discover the best real estate brokerage software.

The Close’s top picks for best real estate brokerage software

Software	Best for	Starting monthly price	Learn more
Best marketing software for your real estate brokerage
	Complete marketing campaign toolkit	$74 for agents; $54 per user for teams	Visit Coffee and Contracts
	Automated social media posting	$39 for agents; $159 for teams	Visit Agent Crate
	Highly targeted real estate direct mail	$0.96 per piece	Visit ProspectsPLUS!
	On-demand freelance marketing	5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost	Visit Fiverr
Best CRM software for brokerages
	Automated lead-nurturing system	$189 for agents; $329 for small teams with up to 10 users	Visit Market Leader
	All-in-one lead platform	$899 for agents; $1,299 for teams	Visit CINC
	Conversion-focused CRM	$299 for agents; $599 for teams	Visit Real Geeks
Best website builders and IDX website software
	Fully custom-branded real estate websites	$99	Visit Agent Image
	No-code IDX websites	$79 for agents; $199 for teams	Visit Placester
	Hyperlocal authority websites	$149 subscription + $700 setup fee	Visit AgentFire
Best brokerage software for financial and transaction management
	Back-office automation	$99 for up to five users	Visit Brokermint
	Real estate accounting suite	$35-$235 for up to 25 users	Visit QuickBooks
	End-to-end transactions	$31.99 for agents; custom pricing for teams and brokers	Visit Dotloop
Best recruiting software for brokerages
	Specialized recruiter dashboards	$99	Visit Brokerkit
	Instant AI-driven matching	$299	Visit ZipRecruiter

Best marketing software for your real estate brokerage

In 2025, it’s not enough to slap together a flyer and hope it sticks. Your brokerage needs cohesive, multi-channel marketing campaigns that convert leads. Your agents need tools that keep up without breaking the bank or the brand.

Here are my top picks for marketing software for real estate brokers:

Coffee and Contracts

Best for: Complete marketing campaign toolkit
Starting monthly cost: $74 for agents; $54 per user for teams

Up your social media game with Coffee and Contracts’ story templates

Having Coffee and Contracts is like handing your agents a full-service marketing department in one membership. It packs customizable templates for everything, from social media posts and reels to printed postcards and email campaigns. With all these real estate marketing materials, your team can launch polished and consistent outreach in minutes.

Get started with Coffee and Contracts

Agent Crate

Best for: Automated social media posting
Starting monthly cost: $39 for agents; $159 for teams

Easily create marketing materials using Agent Crate

Agent Crate shines when you want hands-off social media. Its automated posting plans push engaging content directly to your agents’ Facebook and Instagram business pages without them lifting a finger. Its in-app design studio lets you customize everything on brand, from single-image posts to short video scripts.

Get started with Agent Crate

ProspectsPLUS!

Best for: Highly targeted real estate direct mail
Starting monthly cost: $0.96 per piece

Stand out in your potential leads’ mailboxes with these postcards

ProspectsPLUS! is the go-to for brokerages that swear by hyper-targeted mailers. Users can build and clean their mailing lists, send postcards, flyers, brochures, and door hangers. Agents can also schedule ongoing campaigns, like a “just-sold mailer,” to run automatically. In fact, ProspectPLUS! is one of The Close’s top picks for the best real estate direct mail companies for these features..

Get started with ProspectsPLUS!

Fiverr

Best for: On-demand freelance marketing
Starting monthly cost: 5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost

Freelance services you can book through Fiverr

While Fiverr isn’t a turnkey brokerage solution, it’s perfect when your team has one-off projects. Tap into a global marketplace of freelancers rated by real clients to find experts for real estate logo designs, virtual staging, ad management, or even email campaigns. Plus, with services starting as low as $5, it’s affordable to get professional-quality work without breaking the bank.

Get started with Fiverr

Related resource: Best Real Estate Logos

Best CRM software for real estate brokerages

CRMs aren’t just a perk anymore; they’re a must-have if you want to keep agents happy and make recruiting easier. Before you choose a CRM for your team, figure out which features your brokerage truly needs versus the “nice-to-haves,” so you end up with a system that works for everyone.

Market Leader

Best for: Automated lead-nurturing system
Starting monthly cost: $189 for agents; $329 for small teams with up to 10 users

Nurture your leads using Market Leader

Market Leader captures and nurtures leads with automated real estate drip campaigns and timely reminders. It delivers exclusive, high-quality prospects straight to your agents, so you’re not competing for the same contacts. Its exclusive leads guarantee means once a lead is assigned to you, no other agent in the network can claim it.

Get started with Market Leader

CINC

Best for: All-in-one lead platform
Starting monthly cost: $899 for agents; $1,299 for teams

Manage your leads with CINC’s CRM solution

CINC bundles lead gen, website hosting, and powerful AI-driven follow-up workflows into one seamless platform. If you’re a team leader, you’ll love its ability to route hot leads to the right agents instantly — and the customizable team dashboards give you real-time insight into ROI at a glance. It’s absolutely perfect for scaling operations.

Get started with CINC

Real Geeks

Best for: Conversion-focused CRM
Starting monthly cost: $299 for agents; $599 for teams

Identify leads most likely to convert using Real Geeks

Real Geeks’ conversion-focused toolkit combines high-performing IDX websites with smart behavioral tracking that tells your agents which leads are ready to talk. It filters out cold leads so agents can focus on genuine prospects instead. Plus, with prebuilt follow-up sequences and a free “Playbook” of industry-proven scripts, you’ll empower your team to confidently engage prospects.

Get started with Real Geeks

Best website builders and IDX website software

Today’s top website builders and IDX solutions give you drag-and-drop design, real-time MLS feeds, and built-in lead capture tools. When comparing platforms for your brokerage, focus on how easily you can customize pages, launch hyperlocal search widgets, and optimize for mobile without calling in a developer.

Agent Image

Best for: Fully custom-branded real estate websites
Starting monthly cost: $99

Example of a custom-branded Agent Image website

Agent Image builds award-winning, fully custom-branded WordPress sites that help brokerages establish a distinctive online presence. Think high-impact, mobile-friendly designs that turn casual visitors into solid leads. Agent Image’s team handles everything from SEO-optimized page layouts to IDX integration and lead-capture widgets.

Get started with Agent Image

Placester

Best for: No-code IDX websites
Starting monthly cost: $79 for agents; $199 for teams

Example of Placester’s no-code websites

Placester makes it effortless for brokerages to launch and manage IDX-enabled websites without touching a line of code, thanks to its library of fully customizable templates and built-in MLS data feeds. From area pages that highlight neighborhood insights to automated saved-search alerts that keep prospects coming back, its platform helps generate and nurture leads around the clock.

Get started with Placester

AgentFire

Best for: Hyperlocal authority websites
Starting monthly cost: $149 subscription + $700 setup fee

Example of an AgentFire website with hyperlocal content tools

AgentFire gives brokerages a head start with hyperlocal, conversion-driven websites powered by its Visual Editor. In minutes, agents can spin up beautifully branded pages, AI-driven search widgets, and lead-capture CTAs. This makes it easy for agents to tailor their site to a specific niche, neighborhood, or property type.

Get started with AgentFire

Best real estate brokerage software for financial and transaction management

The smartest brokerages are now turning to platforms that handle e-signatures, audit trails, commission splits, and bookkeeping all in one place. Check out these top options for your team and say goodbye to error-prone spreadsheets.

Brokermint

Best for: Back-office automation
Starting monthly cost: $99 for up to five users

Brokermint’s mobile app

Brokermint brings your transaction management and back-office under one roof, automating checklists, commission splits, and real-time financial reporting so your brokerage can ditch spreadsheets and stay on top of every deal. Its mobile app lets your team manage transactions on the go, keeping deals moving no matter where they are.

Get started with Brokermint

Related resource: Best Real Estate Transaction Management Software

QuickBooks

Best for: Real estate accounting suite
Starting monthly cost: $35-$235 for up to 25 users

Track your firm’s spending with QuickBooks

Did you know that many agents and brokerages already use QuickBooks? QuickBooks Online adapts to any brokerage’s accounting needs, showcasing flexible chart-of-accounts templates and custom fields for tracking commission payouts, trust-account reconciliations, and even agent license renewals right alongside your financial data.

Get started with QuickBooks

Dotloop

Best for: End-to-end transactions
Starting monthly cost: $31.99 for agents; custom pricing for teams and brokers

Manage transactions and real estate contracts anytime, anywhere

Dotloop streamlines each transaction with e-signatures, real-time document collaboration, and automated compliance checklists. Its broker dashboard delivers a single-pane view of every deal in flight, letting you coach agents mid-process and hit closing targets without last-minute surprises.

Get started with Dotloop

Best recruiting software for real estate brokerages

Your brokerage needs to stand out to snag top talent. These tools will help you source smarter, automate follow-ups, and keep every candidate’s journey organized:

Brokerkit

Best for: Specialized recruiter dashboards
Starting monthly cost: $99

Brokerkit recruiting software dashboard

Brokerkit takes the heavy work out of recruiting by combining AI-driven messaging, market-triggered alerts, and integrated SMS/email campaigns into one clean dashboard. With one-click imports from sources like BrokerMetrics and a mobile-responsive design, your team can keep the talent pipeline full and organized, wherever you are.

Get started with Brokerkit

ZipRecruiter

Best for: Instant AI-driven matching
Starting monthly cost: $299

Rate candidates on ZipRecruiter for better matches

With a single click using ZipRecruiter’s platform, your brokerage’s job opening gets posted to over 100 job boards. Its AI matching surfaces top local candidates within minutes, while the ATS-lite dashboard helps you sort, rate, and track applicants in one simple view.

Get started with ZipRecruiter

Methodology: How we chose the best real estate brokerage software

At The Close, we’ve spent years digging into the tools that power top brokerage firms. Our team of writers, editors, and industry pros evaluated and compared dozens of platforms for this roundup of the best real estate brokerage software. Our top picks were based on the following criteria:

Functionality: We looked at software that tackles a brokerage’s everyday challenges. Whether managing transactions, recruiting agents, or updating a website, each software should make daily operations easier.
Pricing: We weighed each tool’s pricing, subscription plans, and discount offers against its potential return on investment.
Ease of use: We assessed each software’s user experience, learning curve, and interface on web and mobile.
Verified user reviews: We factored in verified user feedback, client case studies, and growth in adoption to ensure these tools are battle-tested in brokerages.
Stability: Downtime and bugs cost brokerages money. All our picks passed stability checks for smooth performance and minimal hiccups.

Frequently asked questions (FAQs)

What software do realtors use?

Real estate agents rely heavily on CRMs (Market Leader, Real Geeks), marketing platforms (Agent Crate, ProspectsPLUS!), transaction management tools for e-signatures and compliance (Dotloop, Brokermint), and website builders to power their sites (Placester, Agent Image).

Which software is best for a real estate business?

The “best” software depends on your business goals and needs. However, many firms choose Market Leader and CINC for their lead generation and CRM needs. On the other hand, smaller teams use LionDesk and Wise Agent for their affordable features and robust lead management tools.

What CRM do most realtors use?

Some popular CRM choices for agents include Market Leader, LionDesk, Follow Up Boss, and Pipedrive. These CRMs offer contact and lead management, drip campaigns, and transaction tracking. For more information, check out our best real estate CRM guide.

Your take

When selecting software solutions for your real estate brokerage, consider how well they will align with your company’s goals and needs. Which of these software solutions are used by your teams and brokerages? Share your experience in the comments!

The post Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing) appeared first on The Close.

10 Best Cities for Real Estate Investments in 2025

Aloun Khountham — Wed, 14 May 2025 12:26:27 +0000

Rising interest rates, shifting population demographics, and local economic development are reshaping the best cities for real estate investments in 2025. While not all markets offer similar returns, some cities can set the pace on affordability, rental demand, job growth, and future appreciation.

Whether you’re new to real estate investments or a seasoned professional, it’s worth identifying cities that offer you growth opportunities. I’ve found the top 10 best places to buy rental property where real estate investors can uncover compelling opportunities in 2025.

Top cities to invest in

City	Average listing price	Rental vacancy rate	Typical monthly mortgage payment
Dallas, Texas	$400,383	10.60%	$2,715
Miami, Florida	$590,090	5.80%	$3,020
Phoenix, Arizona	$416,728	11.50%	$2,495
Charlotte, North Carolina	$398,572	12.70%	$2,225
Indianapolis, Indiana	$227,557	6.00%	$1,795
Tampa, Florida	$400,000	6.00%	$2,580
Colorado Springs, Colorado	$456,886	5.00%	$2,495
Cleveland, Ohio	$113,400	4.90%	$1,290
Atlanta, Georgia	$392,471	6.90%	$1,789
Nashville, Tennessee	$436,048	7.30%	$2,663

1. Dallas, Texas

Average days on market: 45 days
Average monthly rental cost: $1,600

Downtown Dallas (Source: Envato)

Dallas continues to attract real estate investors due to its stable job market, diverse economy, and rapidly expanding population. It’s one of the best cities for real estate investments due to corporate relocations and the high concentration of tech, finance, and healthcare in the area. Housing values tend to be steady compared to nationwide cooling patterns, and rental demand remains robust due to the continued influx of new residents.

In the coming years, the metroplex is expected to grow consistently, underpinned by infrastructure developments and housing growth. Suburbs with prospects for future transit growth or those near key employment centers can be attractive to investors as a source of long-term appreciation and rental income.

2. Miami, Florida

Average days on market: 80 days
Average monthly rental cost: $2,999

Aerial image of Miami (Source: Envato)

As a notable hot spot in southern Florida, Miami recently rose to the top of the list for investors looking to capitalize on the changing landscape of residents looking for a warmer climate. Miami still offers pockets of up-and-coming neighborhoods that are attractive to those seeking a change of scenery from the typical South Beach hot spots.

Miami’s oceanfront location and upscale gloss make it one of the best places to buy rental property because of prime pricing, but pockets of affordability remain in emerging enclaves. For investors, focusing on the area immediately around downtown or in neighborhood revitalization zones could have long-term promise. Keep an eye on local rent control regulations when entering this market.

Cash investor benefits (Source: Sold.com)

Investors looking to take a more passive approach to investing can participate in Sold.com’s cash investor program. The program connects investors with sellers looking to obtain market value on their properties that need a little extra TLC. Investors will then make improvements to the properties to turn them into rental properties for income.

However, with this program, investors have a much shorter time to make an offer, as sellers expect offers within two days of listing.

Sold.com

3. Phoenix, Arizona

Average days on market: 51 days
Average monthly rental cost: $1,850

Phoenix, Arizona (Source: Envato)

This bustling town in Arizona offers a blend of affordability and opportunity, making it one of the best places to invest in real estate. Phoenix leads one of the more investor-welcoming housing markets in the country. The metropolis had consistent employment growth in healthcare, logistics, and tech employment sectors during the last year. Housing demand increased during the last year, pushing rent upward, though price appreciation is slowing down.

Expect consistent demand in the future due to the growth of residents coming in from more highly priced proximate states. Value opportunity exists in single-family rentals in the far suburbs, where competition is low and rent yields are robust. Track development pipelines and stay away from areas that show oversupply indicators.

4. Charlotte, North Carolina

Average days on market: 43 days
Average monthly rental cost: $1,915

Charlotte, North Carolina (Source: Envato)

Charlotte’s economy is supported by its strong financial sector, stable population growth, and expanding technology base. As one of the best cities for investment properties, Charlotte strikes a balance between affordable housing and newer development, making it attractive to both buyers and renters. Future market conditions are stable price appreciation and ongoing rental demand, especially in areas near business parks and universities.

What will fuel future growth in the city will be spurred by planned future infrastructure development and corporate relocation. It will be profitable to concentrate on multi-family properties in pedestrian-friendly areas that have good public transit links in order to maximize cash flow and ultimate value.

5. Indianapolis, Indiana

Average days on market: 43 days
Average monthly rental cost: $1,915

Skyline of Indianapolis (Source: Envato)

Indianapolis stands out as one of the best cities for real estate investments due to its affordability, sound economy, and increasing popularity as a destination of choice among remote employees. The cost of living remains below the national average, and rental yields are also good. Activity in the market remains stable, supported by modest appreciation in homes and limited supply.

Demand is expected to continue in the form of first-time buyers and renters priced out of larger metros. Buyers are also cautioned to look at areas zoned for development or near universities and hospitals. Turnkey and value-add sales are also common in the market and can fit different types of investment strategies.

6. Tampa, Florida

Average days on market: 71 days
Average monthly rental cost: $2,000

Tampa, Florida (Source: Envato)

The Tampa housing market remains one of the best places to buy rental property due to the high demand for renting and relative affordability. Activity in the economy and infrastructure development in the area make it attractive to investors.

Activity by private equity players in the residential market, however, also explains the rent surge, as 61% of the renters in the area pay $30 or more of their income in rent and utilities, as reported by The Private Equity Stakeholder Project (PESP). These investors are encouraged to target areas near transit points and to consider the impact of short-term rent control.

7. Colorado Springs, CO

Average days on market: 62 days
Average monthly rental cost: $1,650

Skyline view of Colorado Springs (Source: Envato)

Colorado Springs continues to attract investors in 2025 due to its strong population growth and high quality of life. Intensive military presence, a growing tech sector, and proximity to Denver give the city a boost, and thereby, it enjoys a stable housing demand base. Home values have steadily increased, and rent demand is also high, due to military families and remote workers who have moved in due to its affordability.

Low supply levels and ongoing development activity create opportunities for investors to look at emerging areas or developments along high-employment corridors. Single-family rentals and multi-units can generate good returns, especially in areas around Colorado Springs’ up-and-coming downtown district.

8. Cleveland, Ohio

Average days on market: 33 days
Average monthly rental cost: $1,300

Cleveland, Ohio (Source: Envato)

Cleveland provides investors the highest rent yield ratio and best affordability of any major US metro, making it the top city for real estate investment in 2025. The median house price and low monthly median rent keep it affordable, even for beginning investors.

Strong rental demand, driven by hospitals, universities, and the downtown area, is supported by a sound base of renters and low living costs. Area redevelopment is also creating new opportunities for investors. For those seeking cash flow and appreciation, the Cleveland market provides a strategic foothold at more modest capital requirements and the potential for strong returns.

Baselane Banking dashboard (Source: Baselane)

Once a rental property is obtained, investors can leverage platforms like Baselane to help with property management. It’s an all-in-one financial management solution for private rental property owners, landlords, and investors. It combines modern banking functionality with cost management, automated processing of rent payments, and reporting on performance in one dashboard.

For investors with more than one property or unit, Baselane is a structured, technology-based approach that is cost-efficient and well-organized without the need to switch between many different tools.

Visit Baselane

9. Atlanta, Georgia

Average days on market: 47 days
Average monthly rental cost: $1,895

Atlanta, Georgia (Source: Envato)

If you’re looking for the best cities to buy rental properties, Atlanta remains one of the hottest investor markets, driven by rapid population growth, a diversified economy, and employment growth. It continues to attract residents and investors, due to its relative affordability compared to coastal metros. Home prices have remained stable, and rent demand is boosted by young professionals, students, and families moving in.

The suburbs of Atlanta will be good starting points for investors and will appreciate as the metro grows. Developers and investors will need to keep an eye on areas that have future infrastructure plans or corporate developments in the works. Value-add plays and long-term rentals will both work in Atlanta’s transformational market.

10. Nashville, Tennessee

Average days on market: 72 days
Average monthly rental cost: $2,050

Skyline over the Cumberland River, Nashville (Source: Envato)

The housing market in Nashville continues to look attractive because it’s supported by a growing creative economy and a good healthcare sector. Rent demand remains resilient in both the short-term and longer-term markets, led by markets including Germantown and East Nashville. Housing values have risen, even if at a diminished rate in the last few quarters, leaving both cash flow and longer-term equity potential available in the market.

Cultural attractions of the city, combined with growing job opportunities, keep renters and buyers alike scrambling to reach the city in growing numbers. By investing in multi-unit housing or turnkey single-family property in transit-oriented markets, investors can gain. Zoning reform and development incentives also bring opportunities in new areas of investment potential.

Methodology

To find the best cities for real estate investments in 2025, we analyzed a mix of residential real estate information, economic data, and investment guidelines. Cities were selected based not only on a mix of average list prices, vacancy rates, average mortgage payments, and price-to-rent ratios, but also other trends that affect the sustainability of a long-term investment, such as population growth, the strength of the job market, diversity of the economic base, and ongoing development or revitalization initiatives.

Data employed throughout our analysis was derived from publicly accessible information sources such as Zillow, the National Association of Realtors (NAR), the U.S. Census Bureau, city-realtor association reports, and economic projections. Markets that indicated consistent demand, good affordability measures, as well as potential appreciation further down the road, took priority in our list.

Frequently asked questions (FAQs)

What makes a city a good place for real estate investment?

Strong property markets have a typical set of characteristics, such as a growing population, a stable and diversified economy, and a growing demand for housing. Other factors also need to be looked into, such as a low vacancy and favorable rent price-to-ratio, as these result in more stable rent yields. Also, look into potential future appreciation, which comes in the shape of infrastructural developments, like new transport facilities or office complexes. Regulations and trends likewise affect investment potential, such as favorable property taxes and regulations, and a healthy business climate.

How do I decide which city is right for my investment strategy?

To choose the best city, first establish your investment goals. For example:

Do you want recurring monthly cash flow? Find cities with high demand and low property prices, generating more yields in rent.
Are you looking at appreciation in the longer time horizon? Find markets that have projected growth, new developments, and home appreciation.

It also benefits you to look at the regional economy, comprising job growth, population, and employment diversity, versus property-level indicators, including days on the market, levels of active listings, and historical price appreciation. Always also look at the landlord’s and renter’s regulations, and the short-term renting regulations, as these will also directly affect your profit margins.

Is it better to invest in growing cities or undervalued markets?

Most investors hedge their risk by investing in a mixture of both, as these each have their pros and cons. Ultimately, it depends on your risk appetite and investment objectives. Growing cities like Atlanta, Charlotte, or Dallas typically have high potential for appreciation due to new business growth, growing demand, and outdated infrastructures that need upgrading — but often come at a more premium price. Meanwhile, undervalued cities like Cleveland or Indianapolis typically have lower points of entry and more favorable price-rent ratios. These might develop more gradually, but they enable you to risk less and get your money back sooner.

Bringing it all together

Investing in the housing market in 2025 is highly divergent across the United States. Within each of the best places to buy rental property on our list, there are a variety of benefits in affordability, rent demand, employment growth, and long-term appreciation. Whether in the high-growth metros of Phoenix and Dallas or the value markets of Indianapolis and Cleveland, investors and real estate agents must choose from a broad array of opportunities, depending on intent and risk spectrum. Choosing the correct city — and the correct property — is the key to achieving long-term investment success.

The post 10 Best Cities for Real Estate Investments in 2025 appeared first on The Close.

The 5 Best Real Estate Transaction Management Software for 2025

Aloun Khountham — Thu, 08 May 2025 15:52:17 +0000

As real estate agents, you’ll face heaps of paperwork, never-ending email chains, and critical deadlines almost every day. That’s why having a system in place to organize everything is essential. The best real estate transaction management software features secure file storage, seamless e-signatures, automated checklists, and compliance tracking.

Below, you’ll find my top transaction management software for real estate brokers to help you streamline your deals.

Dotloop: Best for easy collaboration and e-signatures
RealtyBackOffice: Best for streamlining complex deals
Folio by Amitree: Best for email-centric transaction organization
Trackxi: Best for deadline tracking
SkySlope: Best for intuitive team workflows

The Close’s top picks for best real estate transaction management software

Software	Key features	Monthly Starting Price
	Robust e-signatures and digital forms Top-rated mobile app 75+ integrations via open API to connect CRMs, back offices, and more	$31.99
Get started with Dotloop
	Customizable workflow templates for any transaction type Easy broker review with audit logs and activity tracking Built-in CRM, e-Sign, and forms library for end-to-end back-office management	$15
Get started with RealtyBackOffice
	Automatic Smart Folders organize emails, attachments, contacts & key dates directly in your inbox Integrations with DocuSign & Google Drive Shareable timeline websites with automated reminders and professional branding	Free; subscription starts at $29
Get started with Folio by Amitree
	Interactive dashboards for task management and deadline tracking Customizable workflows and email templates for consistent client communication AI-powered transaction automation extracts deal details from PDFs	$39
Get started with Trackxi
	Customizable checklists streamline compliance and agent workflows MLS-synced Forms auto-populate fields to reduce data entry Integrated DigiSign e-signature and mobile app for on-the-go management	$340
Get started with SkySlope

Dotloop: Best for easy collaboration & e-signatures

Pros

It has an easy-to-use interface.
It offers multifunctional e-signature features.
It has team collaboration tools.
It can integrate with various CRMs.

Cons

It can get pricey, especially for larger teams.
Customization options are limited.
Document uploading can be glitchy.
Customer support can be slow.

The Close Score

4.8

PRICING

3.5

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.8

EASE OF USE

5.0

CUSTOMER SERVICE

4.8

CUSTOMER RATING

4.8

EXPERT SCORE

4.8

out
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Why I chose Dotloop

Dotloop is a leader in real estate transaction management. It offers extensive MLS and CRM integrations, customizable templates, and built-in e-signature functionality.

Many brokerages use Dotloop, which simplifies contract creation and document management in one place, thanks to its volume discounts and collaboration tools. Its real-time loop sharing, @mentions, and role-based permissions keep agents, admins, and clients aligned on every step — no more digging through email chains or chasing down updates.

Easily find your loops in one convenient location. (Source: Dotloop)

Additional features

Extensive MLS information: Dotloop partners with MLS and Realtor associations nationwide, allowing you to access information, create forms, and obtain signatures in one place.
Automated compliance workflows: Keep all required documents in one place, making regulatory compliance a breeze.

Get started with Dotloop

RealtyBackOffice: Best for streamlining complex deals

Pros

It has a platform for compliance, documents, and more.
It offers affordable pricing.
It offers easy task and deal tracking.
It offers detailed reporting features.

Cons

The interface can feel outdated and hard to use.
It has limited integrations.
The mobile app lacks functionality compared with the desktop version.

The Close Score

4.6

PRICING

3.8

GENERAL FEATURES

5.0

ADVANCED FEATURES

3.9

EASE OF USE

5.0

CUSTOMER SERVICE

3.3

CUSTOMER RATING

5.0

EXPERT SCORE

5.0

out
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Why I chose RealtyBackOffice

RealtyBackOffice excels at simplifying complex deals by offering customizable workflow templates, automated commission calculations and letters, and instant notifications whenever agents complete key tasks. In addition, the platform’s task management features help keep transactions organized and on track, while its affordability makes it a wise choice for teams seeking a cost-effective and efficient system.

Keep your transaction on track from anywhere. (Source: RealtyBackOffice)

Additional features

Compliance tracking: This feature ensures all transactions meet regulatory standards, helping brokers avoid compliance issues.
Task management: This feature allows efficient assignment and tracking of tasks, keeping transactions organized and on track.

Get started with RealtyBackOffice

Folio by Amitree: Best for email-centric transaction organization

Pros

Automatic Smart Folders organize your emails, attachments, and contracts
Shareable timeline websites
Seamless calendar sync

Cons

Limited integrations
Occasional transaction glitches
No dedicated phone support

The Close Score

4.5

PRICING

5.0

GENERAL FEATURES

3.9

ADVANCED FEATURES

4.4

EASE OF USE

5.0

CUSTOMER SERVICE

2.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.1

out
of

Why I chose Folio by Amitree

Folio by Amitree lives where most deals start — right in your inbox. Its Smart Folders feature automatically groups every email, document, and contact into neat transaction buckets. Yup, that means no more digging through threads to find the proper attachment. And, because it syncs key dates straight to Google and Outlook calendars, all your deadlines will never slip through the cracks.

Shareable timeline websites (Source: Folio by Amitree)

Additional features

Timeline websites: Create professional, shareable timelines for each transaction that update clients automatically, reducing the need for constant status check-ins.
Document storage and compliance exports: Store important transaction documents in one place and export a complete communication archive with one click.

Get started with Folio by Amitree

Trackxi: Best for deadline tracking

Pros

It has simple deadline tracking features.
It’s user-friendly with a minimal learning curve
It offers affordable pricing.
It has reliable integrations for reminders.

Cons

It does not include e-signature capabilities.
It has limited reporting features.
It’s not quite as comprehensive as other products.
It offers minimal customization options.

The Close Score

4.4

PRICING

4.5

GENERAL FEATURES

3.4

ADVANCED FEATURES

4.5

EASE OF USE

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

4.6

EXPERT SCORE

4.6

out
of

Why I chose Trackxi

Trackxi is a budget-friendly, transaction-focused hub that scales from managing a simple deal to juggling 100+ closings at a time. It keeps things simple and effective — once you add a transaction, effortlessly create folders, set up a timeline website, and connect with your contacts in one central hub. Trackxi embodies the idea that “less is more,” delivering just what you need without the clutter.

Buyer agent deal tracking (Source: Trackxi)

Additional features

Lockbox manager: Keep all your lockbox information and passwords in one place and share with your team.
Business dashboard: Real-time visualization of all your deals on a single dashboard keeps track of your (and your team’s) progress towards closing.

Get started with Trackxi

SkySlope: Best for intuitive team workflows

Pros

Intuitive technology is created just for real estate.
It has excellent customer support.
It offers robust training resources.
Brokers can easily collaborate with agents.

Cons

It has limited integrations.
It can be expensive for individuals and teams.
Lagging can be an issue when loading pages.
It has no automation features.

The Close Score

4.3

PRICING

1.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

5.0

EASE OF USE

5.0

CUSTOMER SERVICE

5.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.6

out
of

Why I chose SkySlope

SkySlope’s intuitive dashboard integrates transactions, listings, disclosures, and commission workflows into a single pane. Agents can create new deals in under five minutes, view recent files at a glance, and jump between tasks without hunting through multiple tabs.

Its commitment to exceptional customer service is evident in every interaction. While Skyslope comes with a higher price tag, the comprehensive service and security make it worth every penny for high-volume brokerages and agents.

View transactions or sign documents from the agent dashboard. (Source: SkySlope)

Additional features

Tailored platform: Your branding is fully embedded, and your templates and automated tasks are customized for you.
Auditing features: The backend audit feature enables brokers to quickly review paperwork and ensure their agents’ paperwork is up to par on every transaction.

Get started with SkySlope

Methodology: How I chose the best real estate transaction management software

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each software. We meticulously evaluate the affordability, features, usability, customer support, and reviews of each real estate transaction software to determine our expert score.

We selected the best real estate transaction management software to help agents enhance their communication strategies and grow their businesses. Our rigorous selection process ensures that our top picks make it easier for agents to connect with clients, streamline their operations, and achieve their business goals.

The detailed criteria we used to determine the best real estate transaction management software include the following:

Affordability (20%)
- Cost is a key factor. We focused on tools that offer a strong balance between features and affordability, ensuring real value for real estate professionals looking to streamline their transactions.
General Features (20%)
- We evaluated the core features of each platform, considering how well these features support essential transaction management tasks like document storage, e-signatures, and compliance tracking.
Advanced Features (20%)
- We looked for software with advanced features that can significantly enhance productivity, such as automation tools, customizable workflows, integration with CRM systems, and detailed reporting.
Ease of Use (10%)
- We prioritized platforms with an intuitive interface, easy navigation, and robust support resources.
Help & Support (10%)
- We looked into each transaction management software’s customer support, whether phone, email, or live chat is available.
Customer Ratings (10%)
- We examined feedback from actual users to ensure our research was grounded in real-world experiences and unbiased evaluations, reflecting the software’s effectiveness in everyday use.
Expert Score (10%)
- After considering all the factors, we compiled the scores to determine our expert rating, reflecting the overall performance, reliability, and suitability of each transaction management software for real estate professionals.

Frequently asked questions (FAQs)

What is a transaction management system in real estate?

A transaction management system in real estate is a platform that helps agents, brokers, and teams organize and manage all the documents, tasks, and communications involved in closing a real estate deal. It streamlines the process by keeping everything in one place, ensuring that deadlines are met, documents are correctly signed, and maintaining compliance throughout the transaction.

What is the best way to keep track of real estate transactions?

The best (and easiest!) way is to use a dedicated transaction management platform for all your documents, e-signatures, and checklists. This way, you’ll never have to search hundreds of emails and spreadsheets.

Which CRM is best for real estate?

The best real estate CRM depends on your business goals and budget. Some popular choices for CRMs include Follow Up Boss, Lone Wolf Relationships (LionDesk), and Pipedrive. For more information, read our guide on the best CRMs for real estate.

Your take

These transaction management software options

offer something special, making your real estate process smoother and more efficient, whether you’re a solo agent, team leader, or managing a large brokerage.

What real estate transaction software are you using? Share your experience in the comments!

The post The 5 Best Real Estate Transaction Management Software for 2025 appeared first on The Close.

28 Best Real Estate Email Templates for 2025

Aloun Khountham — Wed, 07 May 2025 13:25:08 +0000

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s where real estate email templates come in!

A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.

Real estate email templates for sellers

If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.

1. Discount broker objection handler email

This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.

This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.

Subject Line: [Name], are you considering a discount brokerage in today’s market?

Hello [Name],

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. That allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.

On the other hand, a discount brokerage must be selective with the tools they use because they have to save money somehow. Most often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers tend to low-bid the homes listed with discount brokerages because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?

[Your name]

2. Newer agent listing appointment follow-up email

Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property.

The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.

Subject Line: Thank you, [Name]

Hi [First name],

Thank you so much for meeting with me today and taking the time to show me your beautiful home!

I know that you have a lot of options when it comes to agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in experience, I make up for in tenacity. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.

But more than just hard work, I will bring the following to your listing that other agents won’t:

Access to me and my team for you and all of the buyers and brokers I will work with to sell your home. No rescheduling. No unanswered calls.
Complete access to all of my firm’s marketing resources. We spare no expense when promoting our clients’ homes, no matter what price point. Your home will be my prized listing, and I will make sure it gets the exposure it deserves.
Creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.

I’m ready to work for you starting now.

Let’s have a follow-up call to go through the agreement I left you and any questions you may have about my marketing plan. Does [tomorrow’s date and time] work for you?

Looking forward to working together!

[Your name]

3. Open house feedback report email

After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property.

This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.

Subject Line: Open House Results & Feedback

Hey [Name],

Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook, and it was very well attended. Here’s a quick rundown:

Number of guests: [add the number of open house attendees]

Guest feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen.

Next steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen.

[Your name]

4. An ‘on the fence’ real estate seller lead email

This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial.

Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.

Subject Line: Houses needed in your neighborhood, [Name]!

Hey [Name],

Did you miss the mad rush to sell when houses were flying off the market in 2021? Yeah, it was a crazy year. But the opportunities to benefit from that massive rate of appreciation are still out there. Right now, believe it or not, people are still buying homes in your neighborhood. And most sellers are getting what they’re asking for.

But that won’t always be the case. Home prices will eventually fall, and interest rates will continue to rise, making it more difficult to buy and sell. If you want to take advantage of the current market, you’ll want to get started sooner rather than later.

Does 5 p.m. tomorrow at [local coffee shop] work to show you this report I’ve drawn up? I think you’re going to love the numbers. Coffee is on me!

Best,

[Your name]

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How Social Connect works:

Digital advertising experts create and run social media ad campaigns on your behalf
You get exclusive leads from your desired local area
All leads are automatically nurtured via text and email on your behalf until they’re ready to connect, saving you time and effort

Visit Top Producer

5. Value-added follow-up email with seller

When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information.

Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.

Subject Line: [Name], let’s chat about selling your home

Hi [Name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link], or if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Your name]

6. Home valuation request email

When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth.

It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.

Subject Line: [Name], how much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised by what I uncovered in my market analysis. Want to grab a coffee and walk through it?

How’s Tuesday afternoon?

[Your name]

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI Out of Your Home [link to guide].

7. Listing presentation follow-up email

Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.

Subject Line: Thank you, [Name]

Hi [Name],

I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [number] years of experience in [farm area]. It is as close as the industry can get to a scientific prediction for what your home will sell for.

With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by [date] will be key in getting that price for your home.

I know I left you with a ton of information to digest, so please feel free to call me on my cell at [your cell number] if you have any questions or concerns. I am an open book.

[Your name]

8. Expired listing reachout email

Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.

Subject Line: Still thinking about selling, [Name]? I can help!

Hi [Name],

I know you’ve probably gotten dozens of letters like this since your property didn’t sell, so I’ll be brief. Let’s face it, selling your home in [insert city] can be incredibly stressful. It’s so frustrating and such an inconvenience when your home stays on the market for too long.

Even though [insert name of previous agent] is a great real estate agent, I think [he/she/they] may not have been the right person to sell your house. Here’s a quick summary of the main issues I found:

[Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue]

For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:

[Bullet point the solution(s) to each of the abovementioned issue(s)]

I’m confident that I can help you succeed in selling your property, and I also have the resources of [insert brokerage name] at my disposal. At [insert brokerage name], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.

Call me to set up a free strategy session, so you can evaluate the value of my services before moving forward. My direct contact information is [insert phone number] — please don’t hesitate to reach out!

I look forward to hearing from you,

[Your name]

Real estate email templates for buyers

From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.

9. Listings interest

This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.

Subject Line: Checking in with you, [Name]

Hi [Name],

Just a note to make sure you received the listing information I sent and were able to view it. If you have any problems, I can resend the information, send it via postal mail, or deliver it to you in person.

I’m interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did you get a good idea of what is available?

If you would like to see any of these homes in person, I’m happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

[Your name]

10. Open house follow-up email

After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.

By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.

Subject Line: I know, [neighborhood] is my dream locale too…

Hi [Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise in buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click here [link] to book time on my calendar.

Talk to you soon,

[Your name]

11. One-year follow-up email

This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.

Subject Line: Happy house-iversary, [Name]!

Hi [Name],

Can you believe it’s already been one year since you purchased your home? Where does the time go? I’m sure you’ve settled in, and your home is cozy and beautiful by now. However, if there is anything I can help with, please don’t hesitate to ask. I’m a wealth of information in our community!

Also, as you know, real estate is a relationship game. If you know of anyone who is searching for a Realtor, I’d love for you to pass along my information or share their name and contact information with me so I can reach out to them directly. I would treasure the opportunity to provide the same service you experienced to help them find their dream home.

I hope to hear from you soon, and thank you so much!

Best,

[Your name]

12. Lender referral email

This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.

Subject Line: Lenders I know and trust

Hi [Name]!

Here is the lender info that I promised. I recommend that you talk with a couple of banks to see what programs they offer, compare their rates and fees, and make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a listings search and start looking for some homes!

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

As always, hit me up with questions or concerns at any time.

Thanks!

[Your name]

13. New lead follow-up email

The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings.

It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.

Subject Line: Did you get the text?

Hello [Name],

Did you receive the text I sent about your home search? Just making sure in case it didn’t come through. It was sent to [phone number]. Is that the best number?

I want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you, and how can we help?

[Your name]

14. First showing follow-up email

This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.

Subject Line: So [Name], what did you think?

Hey [Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number] years now, my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see objectively, and that’s what I aim to achieve with this email. Believe me, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[List the properties in order from least likely to fit their needs to most likely.]

[The first listing—least likely one they’ll choose]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The second listing—decent choice, but may not be the best fit]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The third listing—most likely the best choice for your clients]

[Share highlights of the listing, and what you think is most positive about the property. Then, point out why this listing is the best choice for them, based on their list of needs and wants.]

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound?

As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

[Your name]

15. Listings request follow-up email

This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.

Subject Line: Find anything interesting, [Name]?

Hi [Name],

Just a note to make sure you were able to view the listing information you requested. If you have any problems, I would be happy to resend it another way or deliver it to you in person.

I’d love to get your thoughts on the properties. Did any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me with any further needs or questions about the buying process. Helping you find the home of your dreams is what I do!

[Your name]

16. Second contact with a passive buyer email

This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect.

It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.

Subject Line: Your interest in [city or neighborhood]…

Hi [Name],

Thanks again for taking a few minutes to chat with me on [date]. I enjoyed getting to know a little about you. But I understand not feeling ready to look at properties. Buying a home is a big decision, and there’s a lot to think about.

After we spoke, I set you up to receive an occasional email with listings based on our conversation. I’m hoping they pique your interest. Shoot me an email or give me a call at [your number] to chat if anything jumps out at you. Let me know if we need to tweak anything or if you have any questions.

Thanks again for your time. I’m here when you’re ready!

[Your name]

17. New listing announcement email for cold buyer leads

This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties.

By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.

Subject Line: Still looking in [neighborhood]?

Hi [Name],

Are you still interested in [neighborhood]? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

[Your name]

18. Renter converting to buyer follow-up email

This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home.

This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.

Subject Line: Next steps in your journey…

Hi [Name],

Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with market data that highlights some of the buying opportunities in [neighborhood] we talked about.

I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning real estate is the key to building generational wealth, and I would be honored to help your family start this exciting journey.

How does [date and time] sound to meet up (or do a Zoom call) to talk more?

[Your name]

19. Low interest rates for home loans email

Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.

Subject Line: Home loan rates are low — It’s time to hop on the market!

Hi [Name],

I know that paying off a home loan is one of the biggest factors that held you back from buying a new home, but it may be time the perfect time to start looking for a new house. With the slowdown in the real estate market, interest rates are going down as well — presenting the golden opportunity to buy your dream home at a decent rate.

It won’t stay that way forever, so it’s best to act soon! A lot of savvy buyers are thinking the same way, and you won’t want to miss this opportunity.

I can help you through this to get you the best deal. Let me know when you’re free for a call, and I can run through your options while interest rates are down.

Looking forward to hearing from you!

[Your Name]

Real estate email templates for referrals, recruiting & more

Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.

20. Testimonial email

This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.

Subject Line: “[Short quote from past client],” says [former client name]

Hi [Name],

I hope you have been able to browse some of the market updates I sent over. Please let me know if you have any questions about any of that.

The fact is, in this market, it often comes down to negotiations between agents to close a deal on a home. I wanted you to hear a few stories about how I’ve helped some clients find their perfect properties over the past few months.

[Quote from past client]

―[Name of past client]

[Quote from past client]

―[Name of past client]

Browse more testimonials on my website here [link].

Starting the search is the first step in finding your perfect property, and I am here to help!

Talk to you soon,

[Your name]

21. Reconnecting with a past client

This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with.

Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.

Subject Line: Nice to reconnect with you, [Name]

Hi [Name], this is [your name] from [your brokerage]. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you moved. How have you and your family been? Are you loving your home?

I just wanted to remind you that my services don’t stop after closing on your home — let me know if there is anything I can help you with. I’d be happy to offer you a home appraisal if you’re interested. Or, if you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

And if you know of anyone who is considering buying or selling, feel free to share my contact information with them. I always appreciate referrals from past clients.

It’s nice reconnecting with you. I promise to stay in touch every so often, even if it’s just to say hello. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

[Your name]

22. Referral request email

You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.

Subject Line: [Name], can I ask a favor?

Hello [Name],

I hope this email finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I am writing today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:

Real estate sales
Real estate purchases
Home staging
Local real estate market reports
Local market expertise and guidance
Professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, and residential)

Do you have a unique real estate issue you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[Your name]

23. New agent recruiting email

This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities.

It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.

Subject Line: Before you delete this …

Hi [Name],

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not just looking to talk to you about recruiting, however. I’d like to connect on a professional level — a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat — no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [number] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

[Your name]

24. Annual home sales report email

This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon.

The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.

Subject Line: [Brokerage name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [city] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report [link].

[Your name]

25. Non-responsive leads email

This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.

Subject Line: Have you stopped looking for your dream home in [local area]?

Hi [Name],

I received your information regarding homes in [market]. I’ve personally attempted to reach you several times but haven’t been able to connect.

If you are no longer interested in purchasing a home, I don’t want to continue taking up space in your inbox. That’s why I’ll be removing your contact information from my database if I don’t hear from you in the next 48 hours.

If you are still interested in purchasing a home in [local area], we would love to help you. If you want to take advantage of our real estate services, I’ll make sure to keep you on our list, but only if you respond to this email in the next 48 hours. Two days from now, my emails will go away forever.

Thanks, and have a great day,

[Your name]

26. Seasonal greetings email template

This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood.

It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.

Subject Line: Holiday Greetings from [Real Estate Company Name]

Dear [Client’s Name],

Happy holidays! We hope you and your family are doing well.

Thank you for letting us be part of your real estate journey this year. Whether it’s finding your dream home or helping with investments, we enjoy helping you. We look forward to helping you more next year.

We hope you have a great time with your family and friends during the holidays. If you need any help now or next year, let us know.

Wishing you a wonderful holiday season and a great new year!

From,

[Your Name]
[Real Estate Company Name]
[Contact Information]

27. Newsletter email

The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.

Subject Line: Spring Newsletter

Happy spring! What are you looking forward to the most: warmer weather, the end of the school year, or baseball season?

This month, [neighborhood name] is hosting some especially exciting events:

[List of events]

[Month/Seasonal] Home Maintenance Tips

[Neighborhood] Market Update

I hope to see you around!

[Signature and headshot]
[Phone number/email address]
[Links to your website, social media, etc.]

28. Thank you email template

This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.

Subject Line: Thank You for Using Our Real Estate Services

Dear [Client’s Name],

I hope you are doing well. Thank you for using our real estate services. It was nice meeting you and talking about finding a new home.

I really appreciate learning more about what you need and like. Our team wants to find the perfect home for you, and we are here to help you every step of the way.

If you have more questions or need anything, just let us know. We look forward to working with you and helping you find your dream home.

Thanks again for considering and using our services.

Best regards,

[Your Name]
[Your Position]
[Company Name]

Why focus on real estate email marketing?

Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more.

Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.

For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.

Tips for writing highly effective real estate emails

Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.

Keep your copy short and simple	Use persuasive language	Remember to follow up	Try to tailor every email for buyers or sellers
Don’t use HTML email templates	Use playful language sparingly	Reuse and recycle your content	Don’t get too personal
Avoid using too much jargon	Pay special attention to your subject line	Track your progress	Use video
Create an outline before you start writing	Read your emails out loud before sending	A/B test your ‘from’ line	Include a clear call to action
Use the slide method to keep readers engaged	Highlight the benefits	Animated GIFs are your friends	Never forget who your email is for

Email marketing mistakes to avoid

Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.

Your email subject line sucks	Not letting readers reply
Overdoing it on automation	Not taking a mobile-first approach to email marketing
Not marketing to your audience in small groups

Frequently asked questions (FAQs)

What should I include in an email?

Remember the following when composing email templates for real estate leads:

Subject line: Craft a catchy yet brief subject line that conveys what the recipient will find in the email.
Personalized greeting: Use the recipient’s name for a personalized touch and to establish a connection.
Introduction: Provide a brief self-introduction and express gratitude for considering you as their potential real estate agent.
Content body: Demonstrate your understanding of their preferences and offer appropriate solutions (properties) in this section.
Call-to-action (CTA): Prompt them to take action, such as asking for more information or scheduling a property viewing.
Sign-off: Professionally conclude the email while indicating your availability to address further inquiries.

What must I do before writing a real estate email?

Before you begin writing, gather information about your potential lead, including their property preferences and preferred mode of communication. Understand the goal of your email, whether it’s an introduction, follow-up, or closing, as this will determine the tone and content. Plan the content of your email by brainstorming what you want to include, such as showcasing properties that fit their needs or offering expert advice on market trends.

What are the benefits of using templates for sending real estate emails?

Employing pre-made email templates can save you time, as you can personalize the email formats to suit your requirements. Instead of creating from the beginning each time, choose a suitable template and adjust as needed. This simplifies your communication process, particularly when managing multiple clients or properties.

Bringing it all together

Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list!

Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!

The post 28 Best Real Estate Email Templates for 2025 appeared first on The Close.

The 5 Best Real Estate Direct Mail Companies

Aloun Khountham — Mon, 05 May 2025 08:54:06 +0000

Looking to gain new clients or seller and buyer leads? Ready to stand out in your prospects’ mailboxes? The best real estate direct mail companies deliver personalized, high-quality print pieces — think eye-catching postcards, brochures, or newsletters — that land right in your prospective client’s hands and drive real responses.

Below, you’ll find my pick of the five top direct mail providers to help you boost your outreach.

ProspectsPLUS!: Best for prospecting tools
Quantum Digital: Best for MLS integration
PostcardMania: Best for graphic design services
Modern Postcard: Best for personalized direct mail campaigns
Wise Pelican: Best for building mailing lists

The Close’s top picks for direct mail marketing services

Direct mail company	Starting price	Standout features & services	Lead purchasing	Address verification
	$0.96 per piece	Extensive real estate postcard templates Targeted list-building with “MapMyMail” Market Dominator program
		Get started with ProspectsPLUS!
	$0.13 per piece (printing only)	MLS-integrated campaigns TriggerMarketing for one-click Just Listed/Sold mailers Lead tracking with social media add-ons
		Get started with Quantum Digital
	$0.18 per piece for low-volume orders	Everywhere Small Business multi-channel campaigns Discounted postage Low minimums
		Get started with PostcardMania
	$0.22 to as much as $1.03 per piece	End-to-end direct mail campaigns with deep personalization Omnichannel campaigns with Modern MAX Advanced targeting services
		Get started with Modern Postcard
	$0.97 per piece	Real estate-specific templates No minimums Mailing list builder
		Get started with Wise Pelican

ProspectsPLUS!: Best for prospecting tools

Pros

Large selection of direct mail options
Next-day turnaround
ROI and SOI calculators
Marketing training

Cons

No CRM integration
NCOA list cleaning is not provided
Dated website

The Close Score

4.6

Pricing

4.5

General features

5.0

Advanced features

4.1

Ease of use

5.0

Customer servic

4.5

Customer rating

4.9

Expert score

5.0

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Why I chose ProspectsPLUS!

ProspectsPLUS! is a one-stop shop for all your real estate direct mail marketing needs. It combines training resources with ROI and SOI calculators for more innovative budgeting. If you don’t have a mailing list, don’t worry — you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.

Mailer selections: You can select from a variety of direct mailers for real estate, such as postcards, flyers, brochures, and door hangers. You also have the option to schedule your campaigns for the entire year.
ROI and SOI calculators: These tools are helpful for a better understanding of the scope of the direct mail marketing campaign and proper budgeting.

Example of the ROI Calculator (Source: ProspectsPLUS!)

What I think would improve ProspectsPLUS!

The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a valuable feature, adding significant benefits to help agents streamline client communication and outreach. If CRM integration is essential to you, check out Quantum Digital.

Get started with ProspectsPLUS!

Quantum Digital: Best for MLS integration

Pros

Automated farming and follow-up
Preschedule mailers
Lead tracking
Synced to MLS

Cons

No graphic design services
Limited predesigned templates

The Close Score

4.4

Pricing

4.5

General features

4.8

Advanced features

4.5

Ease of use

5.0

Customer service

3.0

Customer rating

3.9

Expert score

4.1

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Why I chose Quantum Digital

If you want an easy way to handle your real estate mail campaigns, Quantum Digital’s got you covered. It syncs with your Multiple Listing Service (MLS) to pull property info and auto-generate postcards every time you have a new listing on the market — like having a personal assistant! While the template selection is a bit limited, their design tool makes customizing a breeze.

Automated farming and follow-up: AutoMail enables you to send postcards to your chosen mailing lists effortlessly. Schedule multiple months of postcards to stay top of mind and maintain a great relationship with your clients.
Synced to MLS: Each postcard also comes with social ads that make it easy for people to respond. And the moment someone interacts with your marketing, you get an email with their info.

Example of Postcard Mailer Process (Source: Quantum Digital)

What I think would improve Quantum Digital

Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. If you’re looking for pre-made templates, check out Wise Pelican.

Get started with Quantum Digital

PostcardMania: Best for graphic design services

Pros

Free samples
Direct interaction with a graphic designer
Matching social media ads
Clean and easy-to-navigate website

Cons

Slower turnaround
No mail merge options
Cannot place orders online

The Close Score

5.0

Pricing

4.5

General features

4.8

Advanced features

3.1

Ease of use

5.0

Customer service

4.5

Customer rating

4.8

Expert score

5.0

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Why I chose PostcardMania

Creating effective direct mail marketing campaigns for real estate can be a daunting task, especially when you don’t have a large marketing team available.

But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.

Graphic design services: The design team can create personalized templates or unique designs for your postcard campaign.
Matching ads for social media: Automatically display matching Google, Facebook, and Instagram ads for the same targeted prospects you mail your postcards to.

Example of a custom real estate agent postcard (Source: PostcardMania)

What I think would improve PostcardMania

Agents love the design support, but faster turnaround times would keep campaigns timely and competitive. Slow production schedules can stall promotions and result in the loss of valuable leads. If you prefer quicker turnaround times, check out ProspectsPLUS!.

Get started with PostcardMania

Modern Postcard: Best for personalized direct mail campaigns

Pros

Fully personalized direct mail campaigns and design services
Integrates direct mail with digital marketing channels
Provides expert consultation

Cons

Lacks transparent, upfront pricing on its website
May have higher costs compared to budget-focused direct mail services

The Close Score

Pricing

2.0

General Features

4.5

Advanced Features

4.6

Ease of use

5.0

Customer service

3.0

Customer rating

4.1

Expert score

5.0

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Why I chose Modern Postcard

Modern Postcard’s team assists in designing custom postcards to specific audiences, ensuring your message stands out. With access to extensive mailing lists segmented by demographics, you can effectively target renters, retirees, or any niche market. While pricing details aren’t readily available online, Modern Postcard’s personalized service makes it a compelling choice for agents seeking an impactful direct mail provider.

Modern MAX program: This platform integrates direct mail with digital ads and Informed Delivery for a seamless omnichannel experience.
Postal Analytics: Modern Postcard utilizes built-in Postal Analytics to determine the fastest delivery methods and apply the deepest postage discounts — automatically and at no extra cost.

Modern MAX program (Source: Modern Postcard)

What I think would improve Modern Postcard

One thing I’d love to see from Modern Postcard is upfront pricing on their website. Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.

Get started with Modern Postcard

Wise Pelican: Best for building mailing lists

Pros

Fully trackable mailings
No long-term contracts or minimum order
Premade templates
Targeted mailing lists

Cons

No CRM integration
Limited marketing resources

The Close Score

4.9

Pricing

4.0

General features

2.9

Advanced features

3.8

Ease of use

5.0

Customer service

4.8

Customer rating

4.8

Expert score

4.6

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Why I chose Wise Pelican

Founded by real estate agents, Wise Pelican makes direct mail marketing for realtors easy. The mailing list system saves time by targeting the right audience and boosting response rates, increasing your chances of securing more seller leads.

Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.

Premade templates: Although there may be fewer options, these templates are specifically designed to be high-converting mailers.
Mailing lists: Each mailing list is carefully checked against the National Change of Address (NCOA) database and the Coding Accuracy Support System (CASS), certified by the USPS. This ensures accurate addresses for maximum deliverability.

Example of a mailing list platform (Source: Wise Pelican)

What I think would improve Wise Pelican

Real estate agents have a lot on their plates, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, these features could personalize the experience for some agents. For a more full-service option, visit PostcardMania.

Get started with Wise Pelican

Methodology: How I chose the best direct mail marketing services

Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates each real estate direct mail marketing service company.

Our experts have conducted extensive research to analyze dozens of direct mail marketing companies and determine the best options for our readers. The features we explored are essential for real estate agents to choose the right real estate mailing services for their business.

Our detailed criteria included:

Advanced features 25%
- Features include turnaround time, real estate-specific print options, no minimum order quantity, lead purchasing, tracking and analytics, NCOA list cleaning, campaign management, and mail merge options.
Pricing 20%
- The pricing of any service is a crucial factor to consider. This metric accounts for volume discounts, pricing transparency, cost per mail piece, customization options, and rush orders.
General features 20%
- This metric encompasses various mail formats, design services, targeting capabilities, print quality, mailing list services, delivery tracking, CRM integration, and environmental considerations.
Ease of use 10%
- This metric examines the technical skills required to set up and operate, as well as the availability of templates and the user-friendliness of the interface.
Customer rating 10%
- This evaluation examines each company’s reputation through the lens of current and past users, reviewing customer reviews and the popularity of each service.
Expert rating 10%
- The Close closely reviews each company for standout features, details, ease of use, and value for money from a real estate expert’s perspective.
Customer service 5%
- If real estate agents need additional support, they must be aware of the customer service options available through phone, email, live chat, and the ticket system.

Frequently asked questions (FAQs)

Is direct mail effective in real estate?

Direct mail can be highly effective, but it’s a long game. When done consistently, it can lead to increased business. Stay the course, and don’t be afraid to try new content on your mailers. You can use direct mail tools in your real estate farming when canvassing neighborhoods for new leads.

What is a good ROI for direct mail?

Typically, a good direct mail ROI ranges from 5% to 10%. The key is to track your results continuously so you know what works in your direct mail campaigns.

Is direct mail worth the money?

Of course, when done right. In an industry where personal connection matters, nothing beats receiving direct mailers. Postcards just feel more personal, and they tend to stick around longer than a quick digital ad.

Your take

When it comes to direct mail marketing, being consistent is crucial. I hope the companies we’ve listed here have given you great ideas to craft your message and drive business growth. What’s your go-to real estate direct mail marketing company? Share your experience in the comments!

The post The 5 Best Real Estate Direct Mail Companies appeared first on The Close.

Top 8 Sources for Pay at Closing Real Estate Leads in 2025

Aloun Khountham — Mon, 21 Apr 2025 12:15:11 +0000

Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment.

I’ll explore some of the top companies that offer real estate leads pay at closing and dive into how real estate professionals can benefit from their services.

The Close’s top picks for real estate leads pay at closing

Provider	Best for	Referral fees	Qualifications Needed
	A streamlined platform to receive leads	1.5% listing fee ($3,000 minimum)	Over five years of experience with great client reviews and extensive market knowledge
Visit Clever
	Data-driven courses and coaching	15%-40% of commission	By invitation only; only specific locations apply
Visit Zillow Flex
	Performance-based lead assignment	30%-35% of commission (0% if paid by sponsor)	Undisclosed
Visit SOLD.com
	Leads based on performance history	33% of commission	Undisclosed
Visit HomeLight
	Receiving leads via text message	25%-35% of commission	Undisclosed
Visit Agent Pronto
	Prequalified leads	1% of estimated home value or 25%	24 months of experience and five closed transactions in the last 12 months
Visit Rocket Homes
	Leveraging technology	30% of commission	Three years of experience and six transactions in 12 months
Visit UpNest
	Agents in the REALTOR® network	35% of commission	Three years of experience, at least 20 transactions, or comparable sales volume within the last 12 months
Visit ReferralExchange

Clever: Best for a streamlined platform to receive leads


Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This entirely web-based real estate leads paid at closing platform doesn’t play favorites based on how much you’re willing to pay.

Instead, it considers the quality of service an agent provides and client satisfaction. Rather than paid tiers, an in-house matching team handpicks and assigns leads based on your experience, local market focus, and client reviews, so you connect only with vetted, high-intent buyers and sellers. Plus, there is no fee to join the program.

1.5% listing fee: This fee is lower than many others pay at closing leads platforms.
Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Agent qualifications for Clever (Source: Clever)

Fees & process for Clever

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Visit Clever

Zillow Flex: Best for data-driven courses & coaching


Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I chose Zillow Flex

Zillow Flex is available exclusively to agents already enrolled in the Zillow Premier Agent program. It offers seasoned agents or those already invested in the platform an opportunity to generate leads with no upfront costs.

Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion.

No upfront costs: Fees are limited to participating in Zillow Agent Premier.
Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Zillow Flex locations

Phoenix, AZ
Los Angeles, CA
San Diego, CA
Sacramento-Stockton-Modesto, CA
San Francisco-Oakland-San Jose, CA
Denver, CO
Orlando, FL
Daytona Beach, FL
Melbourne, FL
Jacksonville, FL
Miami-Fort Lauderdale, FL
Tampa-St. Petersburg-Sarasota, FL
Fort Myers-Naples, FL
Port St. Lucie, FL
Sebastian, FL
Homosassa Springs, FL
Ocala, FL
Gainesville, FL
Palm Bay, FL
Punta, FL
Atlanta, GA
Chicago, IL
Indianapolis, IN
Boston-Manchester, MA
Springfield-Holyoke, MA
Washington-Hagerstown, MD
Baltimore, MD
Detroit, MI
Saint Louis, MO
Raleigh, NC
Durham, NC
Charlotte, NC
Minneapolis-Saint Paul, NC
Las Vegas, NV
Queens, NY
Bronx, NY
Brooklyn, NY
Manhattan, NY
Oklahoma City, OK
Cleveland, OH
Akron, OH
Portland, OR
Philadelphia, PA
Norfolk-Portsmouth-Newport, RI
Dallas-Fort Worth, TX
Houston, TX
San Antonio, TX
Austin, TX
Richmond-Petersburg, VA
Seattle-Tacoma, WA

Improve your performance with Zillow Flex Core Courses (Source: Zillow Flex)

Fees & process for Zillow Flex

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

Visit Zillow Flex

SOLD.com: Best for performance-based lead assignment


Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
Agent dashboard: This dedicated area lets the agent manage all referrals.

Benefits of joining SOLD.com (Source: SOLD.com)

Fees & process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

Visit SOLD.com

HomeLight: Best for leads based on performance history


Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I chose HomeLight

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry.

It matches high‑intent clients to agents with proven track records by analyzing over 27 million public transaction records and thousands of client reviews. It also displays past sales on a “Transactions Near You” map so leads reflect your real‑world performance. HomeLight offers seasoned agents an uncomplicated and reliable way to access valuable leads and grow their businesses.

Mobile application: Agents receive referrals and manage their leads on the go.
Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

HomeLight Ultra for agents (Source: HomeLight)

Fees & process for HomeLight

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Visit HomeLight

Agent Pronto: Best for receiving leads via text message


Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Get paid when you submit referrals (Source: Agent Pronto)

Fees & process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and the signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for Agent Pronto is 25% to 30% of your commission.

Visit Agent Pronto

Rocket Homes: Best for prequalified leads


Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I chose Rocket Homes

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

Client Central: It has a centralized online location for agents to accept new leads.
Exclusive leads: No other agents will get the distributed leads once they accept.

Benefits of choosing Rocket Homes (Source: Rocket Homes)

Fees & process for Rocket Homes

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

Visit Rocket Homes

UpNest: Best for leveraging technology


Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively on their UpNest agent profile.

Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

UpNest’s mobile interface (Source: UpNest)

Fees & process for UpNest

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

Visit UpNest

ReferralExchange: Best for agents in the REALTOR® network


Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
Expansive network: ReferralExchange has agents across all 50 states.

ReferralExchange’s process (Source: ReferralExchange)

Fees & process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Visit Referral Exchange

Pros and cons of real estate leads pay at closing

If you’re still unsure about getting realtor leads pay-at-closing, weighing their pros and cons can help you determine if this model aligns with your business strategy:

Pros	Cons
No upfront costs: Agents only pay when a deal closes.	High commission fees: You may pay a sizable commission percentage depending on your chosen company.
Targeted and qualified leads: The leads you’ll get are more specific to your market needs.	Lead quality inconsistency: The leads you get can sometimes be unpredictable or unresponsive.
Risk mitigation: Agents will only incur expenses on successful transactions.	Less accessible for new agents: These companies often favor experienced agents.
Improved ROI potential: Minimizes spend on unqualified leads.	Potential follow-up fees: Agents might pay extra commissions for repeat business.

Methodology: How I chose the best pay at closing real estate leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
Agent experience required: Assessed the expertise of agents to join each platform

Frequently asked questions (FAQs)

How much do real estate agents spend on leads?

According to statistics, most real estate agents spend between $0 and $250 per month on lead generation. It all depends on your budget and how much you’re willing to invest. Some real estate lead companies charge a monthly fee on top of the cost per lead.

How does the pay-at-closing model work?

The pay-at-closing model allows agents to receive leads without upfront costs, only paying a fee when a successful transaction closes. This means agents can focus on converting leads into clients without worrying about initial expenses. However, not all pay-at-closing models guarantee leads once signed up, so do not put all your eggs in one basket.

What are the fees associated with joining and using the pay-at-closing service?

Fees associated with joining and using pay at closing real estate leads services vary. Some platforms may charge a percentage-based referral fee upon successful closing, while others may have a flat fee structure. Agents must review the fee schedule carefully before signing up to understand the financial commitment.

What is it called when the seller pays closing costs?

When the seller pays the closing costs, it’s called a “seller concession.” This helps sellers close the deal and makes the property more affordable for buyers.

Your take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

The Complete Guide to Real Estate Referral Fees for 2025

Aloun Khountham — Tue, 08 Apr 2025 11:59:00 +0000

Key takeaways

A real estate referral fee is a percentage of the commission paid to an agent who refers a client to another agent. The referring agent is only compensated if the deal closes.
Standard referral fees are typically around 25% of the receiving agent’s commission but can vary based on factors like market conditions and transaction complexity.
A formal referral agreement should outline key terms, including the fee percentage, payment conditions, and expiration date. Download our free referral agreement template here!
The receiving agent pays the referral fee from their commission — not the client — ensuring a seamless experience for buyers and sellers.
Referrals are valuable for new agents to build their client base, while experienced agents can use them to earn passive income without handling the transaction themselves.

What is a real estate referral fee?

A real estate agent referral fee is a payment made when one agent refers a client to another. This system encourages agents to share leads, ensuring clients receive the best possible service — even if their original agent isn’t able to assist them directly.

Referral fees help create a strong real estate networking system, allowing agents to connect clients with the right professionals for their needs. This benefits both the client and the agents involved, fostering collaboration and expanding business opportunities.

For new agents, referrals are an excellent way to start building their book of business, gaining experience and making connections early on. On the flip side, sending out referrals can be a great way to earn extra income without having to do the legwork — making it a win-win for everyone involved!

The parties involved in a real estate referral

Real estate referrals include different parties with specific roles and responsibilities.The following are some of the roles that are involved in a referral transaction:

Referring agent: The referring agent (or other real estate professional, like a lender or investor) recognizes that a client’s needs fall outside their geographic area or specialty and refers them to another agent. If the deal closes, they receive a referral fee.
Receiving agent: The receiving agent accepts the referral and works with the client to complete the transaction.
Client: The individual looking to buy, sell, or rent a property. They are connected with the receiving agent to ensure they receive the best possible service.
Broker: Brokers are licensed real estate agents with additional experience and education. They can act as either the referring or receiving agent, but not both in the same transaction.

Who pays real estate referral fees?

Referral fees are paid by the receiving agent from their commission, not by the client. The client is only responsible for the total commission outlined in their agreement, while the receiving agent deducts the referral fee from their earnings.

This payment is typically made after the transaction is completed, ensuring that the referring agent is compensated only when the deal successfully closes.

How much is a referral fee?

The standard real estate agent referral fee is typically around 25% of the gross commission earned by the receiving agent. This rate is common for both residential and commercial transactions, but can vary based on the agreement between agents and other factors.

The equation for computing the referral fee is as follows:

(Property sale price × Receiving agent’s commission) × Referral fee percentage = Referral fee

Factors that influence the referral fee

Referral fees can range from as low as 20% to as high as 35% based on factors such as:

Market conditions: Demand and timing can impact rates, which is essential when considering the best and worst times to buy a house.
Complexity of the referral: High-value or niche transactions may warrant a different fee structure.
Level of service required: Some referrals demand more involvement, affecting the agreed percentage.

Example referral fee calculation

A buyer is referred to a buyer’s agent, and the deal closes as such:

Property sale price: $500,000
Total commission rate: 6% (split equally between the listing and buyer’s agent)
Buyer’s agent commission rate: 3%
Referral fee percentage: 25%

Step 1: Calculate the Buyer’s agent’s commission

The buyer’s agent earns a percentage of the total sale price as commission.

Formula:
Buyer’s Agent Commission = Property Sale Price × Buyer’s Agent Commission Rate

Calculation:
$500,000 × 0.03 = $15,000

This means the buyer’s agent receives $15,000 in commission from the sale.

Step 2: Calculate the referral fee

The referral fee is a percentage of the buyer’s agent’s commission.

Formula:
Referral Fee = Buyer’s Agent Commission × Referral Fee Percentage

Calculation:
$15,000 × 0.25 = $3,750

This means the referring agent would receive $3,750 as a referral fee.

How to ask for a referral fee

Securing a referral fee requires clear communication and professionalism. Agents should confidently present the referral arrangement while ensuring transparency and fairness.

Here’s how to approach the conversation:

1. Establish the value of the referral: Before making the request, highlight the value of the referral. Emphasize how the client is qualified, motivated, and ready to proceed, making the transaction beneficial for both parties.

2. Be clear and direct: Clearly state the expectation of a referral fee upfront. Avoid vague language — let the receiving agent know the specific percentage being requested and ensure they are on board before making the referral.

3. Reference industry standards: Most referral fees fall within the standard 20% to 35% range of the receiving agent’s commission. Citing these industry norms can make negotiations smoother.

4. Put it in writing: A formal real estate referral agreement should outline all key terms, including the fee percentage, payment conditions, and expiration date. A written contract protects both parties and ensures there are no misunderstandings.

5. Maintain professionalism: Even if the other agent declines the referral fee, keeping the conversation professional strengthens relationships for future opportunities. If they push back on the percentage, be open to negotiation within reasonable limits.

6. Follow up: Once the deal is in progress, check in periodically and ensure everything is on track. After closing, politely remind the receiving agent of the agreed-upon fee and request timely payment.

By confidently and professionally asking for a referral fee, agents can maximize their earnings while fostering strong industry relationships.

Related article: 14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

Elements of a real estate referral agreement

A well-structured referral agreement ensures clarity and fairness for both parties. Before sharing or accepting referral leads, it’s essential to outline key terms to avoid miscommunication and protect both the referring and receiving agents.

Referral agreement example

A strong referral agreement should include:

Names and contact information: Clearly state the names and contact details of both the referring and receiving agents.
Client’s name and contact details: Include the client’s information and preferred points of contact.
Referral fee percentage: Specify the agreed percentage of the commission to be paid as the referral fee.
Conditions for payment: Outline any requirements for the referral fee to be paid, such as the successful closing of a transaction.
Expiration date: Set a timeframe to ensure the agreement remains valid for a specific period.
Signatures of both parties: Both agents must sign to formalize the agreement.

Be prepared! Having a pre-made referral agreement saves time and ensures a smooth process when referral opportunities arise. A simple, ready-to-use contract allows agents to fill in the details and proceed efficiently.

Looking for a free, easy-to-use referral agreement template? Click the button below to download and get started today!

Reasons why agents refer clients

There are many reasons to refer a client to another agent, but it always comes down to putting the client’s best interests first! A referral ensures they receive the expertise and service that best fit their needs. It may also be necessary when the work falls outside your scope or capacity, allowing the client to be better served.

Agents should consider referring clients to others in the following situations:

Geographic limitations: A client is interested in buying or selling property outside the agent’s normal market or region.
Specialized expertise: The client requires an area of expertise that falls outside the scope of the agent’s specialty. For instance, you might not specialize in commercial properties, luxury estates, or farms, but you know another agent who can better serve your client’s needs.
Too many clients: If the agent has accepted too many clients and is overwhelmed, they will not be in a position to provide new clients with the time needed to handle their cases.
Conflict of interest: An agent is faced with the possibility of a conflict of interest that would make objective representation of the client impossible.
Better fit: The agent knows of another professional who will be a better match for the client’s needs and preferences.
Legal or ethical requirement: The agent is legally or ethically bound to refer the client in compliance with regulations or professional requirements.
Client request: In some instances, a client might want to be referred to another agent.
Personal circumstances: The agent is not able to handle new clients because of personal circumstances, such as health issues or extended leave.
Market conditions: arket conditions and trends that you are unfamiliar with may necessitate handling by another agent to be effective.
Professional relationships: To develop professional relationships with other agents and brokers, referrals can help those relationships grow into a circle of trust and mutual benefits.

Related article: 20 Clever Real Estate Pop-by Ideas to Get More Referrals

What to do when a referral deal closes

Wrapping up a referral deal properly helps maintain strong professional relationships and increases the chances of future referrals. While the referring agent may check in, proactive communication ensures a smooth process and keeps the door open for more opportunities.

Here’s what to do next:

Confirm closure details: Confirm that everything regarding the deal has been closed out in accordance with the terms of the referral agreement. Every document needs to be signed and submitted!
Notify referring agent: The referring agent or broker should be notified regarding the successful closure. Any details regarding completion may be provided.
Calculate the referral fee: Calculate the referral fee amount based on the percentage of the commission paid as agreed upon. The amount must be calculated per the terms spelled out in the referral agreement.
Make the payment: Pay the referring agent or broker in a timely manner. Use the payment type set by the referral agreement, which might be a bank transfer or check.
Send documentation: Send a copy of the final closing statement, together with other documentation to be used, to the referring agent. Attach an itemization of how the referral fee was calculated.
Thank the referring agent: Don’t forget to thank them for the referral. This part is instrumental in maintaining a good relationship for future referrals. A gift could also be a nice gesture to maintain future lead flow.

Related article: 18 Clever Real Estate Marketing Ideas

Frequently asked questions (FAQs)

What's the difference between a referral fee and a commission?

A referral fee is a percentage of the commission paid to a referring agent for introducing a client to another agent. A commission, on the other hand, is earned by an agent upon completing a transaction, typically as a percentage of the property’s sale price. This commission is usually split between the listing agent and the buyer’s agent. If the buyer’s agent received the lead through a referral, a portion of their commission is paid as a referral fee.

What's the difference between a referral fee and a finder's fee?

A referral fee is a percentage of the commission paid between licensed real estate agents for introducing a client, typically outlined in a formal agreement. A finder’s fee, on the other hand, is often a one-time fixed payment given to someone — licensed or not — for introducing a deal. While referral fees follow industry regulations, finder’s fees must comply with state laws, especially when involving unlicensed individuals.

Can only real estate agents refer leads?

While licensed real estate agents and brokers typically make referrals, unlicensed individuals and other real estate professionals, such as mortgage brokers or attorneys, can also refer leads. Former clients also often refer friends or family, and may receive gifts or incentives instead of a referral fee!

How are typical real estate referral fees structured?

Real estate referral fees are typically a percentage of the commission earned by the receiving agent. Before making a referral, agents agree on the percentage through a written referral agreement. The standard fee is usually 25% of the full commission, but it can vary based on the specifics of the transaction. Clearly outlining the referral fee in writing helps maintain transparency and prevent misunderstandings.

Bringing it all together

A solid understanding of real estate referral fees fosters better collaboration between agents and ensures top-tier service for clients. Referrals help expand an agent’s network, match clients with the right expertise, and lead to positive testimonials that strengthen credibility.

By building a strong referral system, agents can continuously generate new business opportunities while creating a thriving real estate ecosystem based on trust, cooperation, and mutual success.

Have you worked on a referral deal? Share your experience below!

The post The Complete Guide to Real Estate Referral Fees for 2025 appeared first on The Close.

The 7 Best CRM for Real Estate in 2025

Aloun Khountham — Fri, 04 Apr 2025 20:04:42 +0000

If you haven’t gotten around to using a customer relationship management (CRM) system to streamline your real estate business, you’re on the right page. Besides fitting into your budget, the best real estate CRM helps you stay organized, nurture leads, and automate daily tasks. That said, I’ve done the legwork and rounded up the best CRM for real estate agents. Check out what made the list:

Pipedrive: Best for email marketing
LionDesk (Lone Wolf Relationships): Best for communication automation
Follow Up Boss: Best for real estate teams
Wise Agent: Best for transaction management
IXACT Contact: Best for managing contacts
Lofty: Best for lead generation and nurturing
Realvolve: Best for workflow automation

The Close’s top picks for best real estate CRMs

CRM Software	Standout Features	Free Trial	Starting Monthly Price
	A highly visual sales pipeline with robust email integrations	14 days	$14*
	Get started with Pipedrive
	Integrated texting and calling; automation for follow-up communications	14 days	$33.25*
	Get started with Lone Wolf Relationships
	Streamlined lead management with automated routing and collaboration tools	14 days	$58*
	Get started with Follow Up Boss
	An all-in-one system combining contact management with transaction tracking	14 days	$49
	Get started with Wise Agent
	Intuitive contact management paired with personalized marketing campaigns	35 days	$46.75*
	Get started with IXACT Contact
	Advanced lead gen and nurturing using integrated digital marketing tools	Demo only	$449
	Get started with Lofty
	Deep workflow automation with a process‑driven approach and customizable pipelines	14 days	$99
	Get started with Realvolve
*Billed annually

Pipedrive: Best for email marketing

Pros

14-day free trial
AI Assistant
Unlimited, customizable workflows

Cons

Limited functions in the mobile app
Security alerts and two-factor authentication are only available on higher tiers
Phone support is only available in higher tiers

The Close Score

4.9

PRICING

5.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

3.8

EASE OF USE

4.8

CUSTOMER SERVICE

5.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.6

out
of

Helpful resource: Learn more in our in-depth Pipedrive review.

Pipedrive starting monthly price per seat (billed annually):

Essential: $14
Advanced: $24
Professional: $49
Power: $59
Enterprise: $79

Key features

Integrations: Pipedrive has a giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.
Pipeline management: A highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.

Pipedrive calendar management

Why I chose Pipedrive

Pipedrive offers awesome, budget-friendly email marketing tools that sales pros love. Its slick, customizable email templates let you easily match your brand. Pipedrive’s segmentation features allow you to craft personalized emails, while built-in analytics and automated follow-ups help track performance and convert leads faster. These tools facilitate targeted outreach to potential clients, enhancing your lead gen efforts.

Get started with Pipedrive

LionDesk (Lone Wolf Relationships): Best for communication automation

Pros

14-day free trial
Power dialer
AI-powered email assistance
Automated drip campaigns for text and email
Automated follow-up communication tools

Cons

Not ideal for scaling teams or brokerages
Not the most user-friendly platform
Unsophisticated transaction management

The Close Score

4.8

PRICING

4.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

5.0

EASE OF USE

4.3

CUSTOMER SERVICE

3.5

CUSTOMER RATING

4.0

EXPERT SCORE

4.1

out
of

Helpful resource: Learn more in our in-depth LionDesk CRM review.

LionDesk (Lone Wolf Relationships) pricing:

Monthly: $39
Annual: $399

Key features

Customizable landing pages: Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes landing page templates to build high-converting landing pages tailored to your brand.
Integrations: It has an extensive library of third-party integrations for almost everything, from lead generation and contact management to communication and finances.

LionDesk dashboard

Lone Wolf Relationships contacts dashboard

Why I chose LionDesk

LionDesk, now powered by Lone Wolf Technologies, was built with real estate agents in mind. It offers a fully customizable dashboard that helps you decide what you want to see in your CRM. The platform stands out with automation features — handling everything from texting and email drip campaigns to sending videos through email and text. If you still use LionDesk, you can seamlessly migrate your contacts and data to Lone Wolf Relationships.

Get started with Lone Wolf Relationships

Follow Up Boss: Best for real estate teams

Pros

250-plus integrations
14-day free trial
Phone dialer

Cons

Time-consuming to set up
Limited features in the mobile app
No live chat support

The Close Score

4.7

PRICING

4.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.3

EASE OF USE

4.6

CUSTOMER SERVICE

3.3

CUSTOMER RATING

4.7

EXPERT SCORE

4.2

out
of

Helpful resource: Learn more in our in-depth Follow Up Boss review.

Follow Up Boss starting price (billed annually):

Grow: $58 per month per user
Pro: $416 per month (includes 10 users)
Platform: $833 per month (includes 30 users)

Key features

Networking and events: Join the FUB Success Community to connect with other real estate agents and gain access to exclusive events, such as Level Up masterminds and FUBCON.
Mobile app: The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.

Team collaboration feature of Follow Up Boss

Why I chose Follow Up Boss

Follow Up Boss is a well-known real estate customer management software with all the makings to support teams. It offers 250-plus integrations and features such as texting, email drip campaigns, text automation, and built-in calling. The platform’s collaboration features are woven into it, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. So, if you’re building a team, Follow Up Boss is a no-brainer.

Get started with Follow Up Boss

Wise Agent: Best for transaction management

Pros

14-day free trial
Customizable landing pages
Unlimited document storage

Cons

No mobile app
A credit card is required for the free trial
Text capability with an additional fee

The Close Score

4.7

PRICING

4.0

GENERAL FEATURES

4.8

ADVANCED FEATURES

4.8

EASE OF USE

4.1

CUSTOMER SERVICE

4.0

CUSTOMER RATING

4.2

EXPERT SCORE

4.2

out
of

Helpful resource: Learn more in our in-depth Wise Agent review.

Wise Agent pricing:

Monthly: $49
Annual: $499
Enterprise: Custom pricing (recommended for teams of 15+ agents)

Key features

Real estate content: The platform includes an extensive library of stock photos and real estate content for text messages, emails, written letters, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.
Team and broker options: Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options explicitly built for teams and brokers.

Wise Agent’s transaction page examples

Why I chose Wise Agent

Wise Agent is a top real estate CRM software because it’s designed to be a one-stop shop for agents and brokers, providing transaction management tools from beginning to end. Stay on top of your transactions by creating checklists so everyone is on the same page. As a bonus, you can create customized landing pages and integrate them with multiple social media tools to reach more clients.

Get started with Wise Agent

IXACT Contact: Best for contact management

Pros

5-week free trial
Mobile app
Detailed contact profiles

Cons

No audience segmentation
Lack of automation
Limited website customization

The Close Score

4.6

PRICING

5.0

GENERAL FEATURES

4.5

ADVANCED FEATURES

4.8

EASE OF USE

3.5

CUSTOMER SERVICE

2.5

CUSTOMER RATING

4.3

EXPERT SCORE

3.8

out
of

Helpful resource: Learn more in our in-depth IXACT Contact review.

IXACT Contact pricing:

Monthly plan: $55
Annual plan: $561 ($46.75 per month)

Key features

Social Stream: This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can’t create custom content, it’s a great way to automate social media content.
Personalized agent roadmap: This feature allows agents to set specific real estate goals within the platform, and it will generate a plan to help reach them with specific tasks and activities.

Lead profile contact

Why I chose IXACT Contact

IXACT Contact is an excellent tool for keeping track of your contacts from the moment you connect with them through every transaction. You get a detailed profile for each lead, current, and past client, including their contact info, family info, birthdays, anniversaries, property details, and all communication history. This is crucial for staying easily connected to your clients and maintaining good relationships.

Get started with IXACT Contact

Lofty: Best for lead generation and nurturing

Pros

33 different lead generation features
Google PPC advertising tools
360° marketing to target customers on multiple platforms

Cons

No free trial
Steep learning curve
Most expensive CRM on our list

The Close Score

4.6

PRICING

2.5

GENERAL FEATURES

4.8

ADVANCED FEATURES

5.0

EASE OF USE

4.4

CUSTOMER SERVICE

4.3

CUSTOMER RATING

4.2

EXPERT SCORE

4.6

out
of

Helpful resource: Learn more in our in-depth Lofty CRM review.

Lofty monthly pricing:

Core: $449 (plus $15 per extra user)
Premier: $700 (for 15 users; plus $25 per extra user)
Enterprise: $1,500 (for 100 users; plus $12 per extra user)

Key features

Social Studio: This built-in social media management tool allows you to create content within Lofty’s platform and automatically share it on multiple real estate social networks simultaneously.
AI Assistant: An automated assistant helps you become more efficient and minimize Lofty’s learning curve at every step. This AI assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.

Lead dashboard

Why I chose Lofty

Of all the top CRM software for real estate on my list, Lofty offers the most extensive and impressive combination of advanced lead gen tools and features. What’s remarkable is that it provides exclusivity in your farm area, so no other agent using Lofty can target the same leads as you. It automatically pulls in leads from various sources and sets up property alerts, sends out regular market analyses, and matches listings with leads.

Get started with Lofty

Realvolve: Best for workflow automation

Pros

In-depth contact management
Mobile app
Suite of marketing tools

Cons

No 24/7 customer support
No assisted onboarding for basic plan
No website and landing page creation features

The Close Score

4.6

PRICING

4.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.3

EASE OF USE

4.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

4.1

EXPERT SCORE

4.6

out
of

Helpful resource: Learn more in our in-depth Realvolve review.

Realvolve pricing:

All-inclusive: $99 per month
Schedule a demo to learn more about Realvolve’s flexible team pricing

Key features

Document management: Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction.
Integrations: The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.

Realvolve dashboard

Why I chose Realvolve

Realvolve simplifies your real estate hustle with automation and customizable workflows. It has a visual dashboard, contact organization tools, and lead nurturing strategies. There are plenty of customizable workflow templates, plus prebuilt lead sequences for buyers and sellers through email and text. It’s a perfect fit for individuals or teams looking to boost their productivity and efficiency.

Get started with Realvolve

What to look for in a real estate CRM

When choosing the best CRM for your real estate business, it’s essential to consider features that align with your goals, needs, and budget. Here are some key aspects to focus on:

Automation: A robust CRM automates repetitive tasks like follow-ups and drip campaigns. So, ensure your CRM saves you time and effort to maximize efficiency.
Lead generation: Ensure your CRM captures and manages leads from various sources, including websites and social media.
Contact management: CRMs that offer such features make it easier to connect with clients. Organizing and segmenting your contacts based on criteria such as location and property preferences allows you to personalize communication.
Third-party integrations: Your CRM should integrate seamlessly with tools you already use, such as email platforms and social media channels. This connectivity maintains data consistency across your systems.
Mobile accessibility: Most agents nowadays are always on the go, so having mobile access to your CRM is vital. A mobile-compatible CRM helps you retrieve client information, manage tasks, and communicate with contacts anytime, anywhere.
Customer support: Every CRM has a learning curve, so reliable customer support is essential. Opt for a CRM that offers comprehensive onboarding and training to help you maximize its features and quickly resolve any issues.
Scalability: Choose a CRM that can grow with your business and accommodate an expanding client base without requiring a platform change.

Methodology: How I chose the best CRM for real estate

Our methodology at The Close ensures that our professionals, writers, and editors thoroughly analyze each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best CRM for real estate.

We selected the most effective and reliable CRM software for real estate agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best real estate CRM:

General CRM Features (25%)
- Basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
Advanced CRM Features (25%)
- This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
Pricing (15%)
- I checked, updated, and evaluated each CRM’s pricing, subscription plans, and whether there are free trials and bulk discounts.
Ease of Use (10%)
- I evaluated each CRM’s user interface, customizability, and how easy it is to operate and set up each one.
Help & support (5%)
- Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.
Customer rating (10%)
- We collect information from multiple third-party sources to determine how real users have rated each CRM.
Expert score (10%)
- We collect information from multiple third-party sources to determine how real users have rated each CRM.

Frequently Asked Questions (FAQs)

What CRM do most realtors use?

Some popular CRMs among real estate agents are Follow Up Boss, LionDesk, and Wise Agent. These tools help them stay organized, quickly follow up with leads, and automate communication efforts.

How much does a real estate CRM cost?

While real estate CRM pricing can vary a lot, you’ll find that most great options cost at least $30 per month. Costs can add up if you’re unsure what you need, so take advantage of free trials before committing to a long-term subscription. If you’re a new agent and don’t have a budget yet, check out our list of the best free real estate CRMs.

Which CRM does Keller Williams use?

Keller Williams’ real estate agents use its proprietary software, KW Command, a custom real estate platform that combines marketing, lead, and transaction management in one system. Command helps agents run their businesses more efficiently and provide better client service.

Your take

The top real estate CRMs are as different as the individual agents who make up the industry. Use our guide to help you make the best choice for your business needs. Consider the most important features and use the free trials to find what clicks.

Which real estate CRM are you using? Share your experience in the comments!

The post The 7 Best CRM for Real Estate in 2025 appeared first on The Close.

Best Real Estate Company to Work For in 2025

Aloun Khountham — Fri, 04 Apr 2025 16:48:03 +0000

According to the National Association of Realtors (NAR), the median agent tenure at a brokerage is five years. So, you’ll most likely consider a switch down the road. The best real estate companies boost your earning potential, offer flexibility, solid training, and top-notch tools. I’ve identified the best real estate company to work for in this article based on several categories. Let’s dive in!

The Close’s top picks for the best real estate company to work for

Commission Split	Best For	Brokerage Highlights
30% salary + 70% bonuses per transaction	Agents relocating to a new market	Predictable income, benefits, and company-generated leads
Visit Redfin
Split varies (typically 70/30 to 80/20) with caps	Breaking into the luxury market	Cutting-edge technology, marketing tools, exclusive concierge services
Visit Compass
Varies - 95/5 or 80/20	Experienced, independent agents	High commission split, strong branding, global presence
Visit RE/MAX
80/20 split; $16,000 cap	Agent education	Cloud-based brokerage, revenue sharing, and stock options
Visit eXp Realty
85/15 split; $12,000 cap	AI-powered technology	Cloud-based brokerage, stock incentives, and a strong tech platform
Visit Real
Choose between $500 per transaction with a $5,000 cap or 80/20 split with a $15,000 cap	Building a team	Dual model, stock incentives, and strong branding support
Visit Lpt Realty
100% commission with a $465 per transaction fee (caps at $9,000) or 88/12 split (caps at $12,000, min $465 per sale)	Part-time agents	Agent-owned, stock awards, lower fees than most 100% models
Visit Fathom Realty

Pro Tip

Picking the right brokerage isn’t just about commission splits; it’s about finding the proper training, support, and growth opportunities. If you’re a new agent, check out our guide on choosing a real estate brokerage.

1. Best real estate company for agents relocating to a new market: Redfin


Pros	Cons
Salary-based firm creates a stable income stream	Low salary and minimal transaction bonuses compared to independent agents
Access to medical and dental benefits package	Insufficient training for new agents
Company-generated lead source	Less flexibility than traditional agents
All expenses covered, unlike independent agents	No opportunities to learn the many aspects of running a real estate business
Done-for-you marketing

Why I chose Redfin

At Redfin, you don’t need an established sphere of influence. Redfin hands you leads, gives you a (modest but steady) base salary, and helps you get your footing in a new market. If you’re moving to a different city and don’t have a built-in client base, Redfin’s structure can be invaluable.

However, the leads provided by Redfin remain company property — you cannot take these leads with you if you decide to move to another brokerage. Still, once you’re settled and ready to take the next step, you can transition to another brokerage where you’ll have more control over your business and earning potential.

Redfin’s standout perks

Salaried positions with benefits: Agents can get their feet wet without sacrificing paying their bills or going without medical insurance.
Strong online presence and lead generation: Redfin is a recognized name and excels at generating leads for its agents.

What I think would improve Redfin

Agents give up a lot of flexibility at Redfin. If agents had more control over their schedules, the job might appeal to more people. Plus, company reviews show they earn less than independent contractors, even after expenses. Some might find better opportunities elsewhere with their real estate license.

Visit Redfin

2. Best real estate company for luxury agents: Compass


Pros	Cons
High-end, unified branding and marketing; much of it done for you	Relatively exclusive; the application process to become a Compass agent is difficult
Marketing and support tools offered to agents	No standard split or cap structure
Excellent reputation among high-net-worth homeowners	Rapid growth may lead to a lack of support, volatility, and instability
Technology is prioritized, especially tools like its Likely to Sell lead program	Higher desk fees and other costs compared with some brokerages
Attractive commission splits and financial incentives	Some markets may be more competitive due to high concentrations of Compass agents

Why I chose Compass

Compass has made a name for itself in the luxury real estate market, providing agents with the tools, support, and brand recognition needed to succeed in this competitive niche. By leveraging Compass’s cutting-edge technology, sophisticated branding and marketing strategies, and extensive network, agents can effectively navigate the unique challenges of luxury real estate.

Compass’s standout perks

Excellent high-end branding: Agents will enter a fully recognized luxury name with stunning branding.
Fully integrated marketing platform: Technology drives the Compass company, providing agents with tools, including Likely to Sell, to generate and nurture leads and build a solid personal brand.

What I think would improve Compass

One way for Compass to become more friendly for agents is to reduce its desk fees and other costs for joining its ranks. I’m not going to lie; Compass is not inexpensive, which gives it an air of exclusivity. However, it also raises the barrier to entry.

Visit Compass

3. Best real estate company for experienced, independent agents: RE/MAX


Pros	Cons
Strong brand recognition and global presence	Higher franchise fees and desk fees compared with some brokerages
Various training and support resources offered to agents	Inconsistent support and resources across different offices
Flexible fee structures and commission splits are available	Some markets are highly competitive and saturated with RE/MAX agents

Why I Chose RE/MAX

RE/MAX stands out as one of the longest-running and best real estate companies to work for. Its high and flexible commission splits allow you to keep more earnings. Plus, its powerful brand gives you marketing advantages in attracting new clients. With RE/MAX, their agents’ personal expertise is enhanced by its industry-leading branding that builds credibility from day one.

RE/MAX’s standout perks

Comprehensive training programs: Agents can choose from an extensive selection of video or in-person training.
Variety of franchise models and fee structures: RE/MAX follows the traditional franchise model, so each location offers its own fee and commission structure.

What I Think Would Improve RE/MAX

With a traditional franchise model like RE/MAX, you never know what you’ll get when you meet the brokers. More standardization might help attract agents to the brokerage. Also, more innovation, tech tools, and resources to help its agents stay competitive could improve its retention.

Visit RE/MAX

4. Best real estate company for agent education: eXp Realty


Pros	Cons
Agent-centric, cloud-based model with low overhead	Limited in-person support and mentoring
Massive library of on-demand training materials and virtual live training	No brick-and-mortar office locations
Transparent commission structure that’s advantageous to all agents	Focus on recruiting may have tarnished its reputation
Revenue sharing and stock options for agents	Relies heavily on technology, which may have a learning curve
Equity sharing incentives	Some agents may find its virtual environment less engaging

Why I chose eXp Realty

Over the past few years, eXp has stood out as the first large-scale cloud-based firm. It’s continued to innovate and stay competitive as one of the best real estate firms to work for.

One area that really pops is eXp World, a virtual platform that includes classrooms, boardrooms, and meeting spaces. What’s even better is that agents can access all these educational resources from the comfort of their homes, without having to be near a physical office.

eXp Realty’s standout perks

Cloud-based virtual brokerage: Agent-focused with virtual environments puts agents in the driver’s seat, giving them access to tools and resources on demand.
Emphasis on agent support and training: There is a ton of available training, networking, and more in the virtual world, as well as in-person training.

What I think would improve eXp Realty

With such a massive focus on leading-edge technology, eXp could improve by spending more time educating agents in its onboarding process. For many agents, the tech alone is quite intimidating. By providing more localized support and resources, agents might have an easier time adjusting to the virtual environment.

Visit eXp Realty

5. Best real estate company for AI-powered technology: Real


Pros	Cons
Agent-centric, cloud-based model	No brick-and-mortar office locations
Tech-forward and innovative tools for agents	Limited in-person support and mentoring
Five-tier revenue share plan attractive for recruiting agents	Less brand recognition than other brokerages
Generous equity share opportunities
Transparent commission structure
Plenty of room for growth

Why I chose Real

Previously, Real was listed as an industry disruptor, but now it’s more of a serious player and is begging other brokerages to follow its lead. It is known for being a vast AI-tech innovator in the real estate space. Real has a 24/7 AI concierge, Leo, that automates document reviews, breaks down payouts, and generates creative assets.

Real’s standout perks

Agent-centered 100% commission model: REAL is a cloud-based, 100% commission model that focuses on agents instead of the traditional brokerage model.
Access to a wide range of technology tools: If you love all the latest tech in the real estate space, you’ll love the innovative feel of REAL Broker.

What I think would improve Real

As cool as all the real estate tech is, it’s intimidating to many agents. REAL could spend more time on comprehensive training and mentorship programs to help agents start their real estate business. For its more seasoned agents, offering additional incentives for high performance would help with retention in the long run.

Visit REAL Broker

6. Best brokerage for building a team: lpt Realty


Pros	Cons
Flexibility in how you split commissions	No brick-and-mortar office locations
Custom marketing materials included with every listing	Limited in-person support and mentoring
Technology included free of charge, including website and CRM	Lot less brand recognition than other firms
Individual office branding encouraged	Not available in as many markets yet
Seven-level revenue share	Reliance on tech can be intimidating for many agents

Why I chose lpt Realty

If you want to talk about disruptors, one of the newest companies in this category is lpt Realty. With its sleek custom marketing for every listing and the mortgage lender part of the company, it makes many agents’ lives smoother.

If you’re building a team, lpt Realty has collaboration tools to help team leaders coordinate efforts, nurture growth, and drive collective success. It’s a tech-forward company changing how agents think about real estate brokerages.

lpt Realty’s standout perks

Mortgage process automation: LPT Realty’s owner also owns a mortgage company and a title company, keeping things simple for agents and streamlining processes.
AI-driven property insights: LPT Realty uses proprietary mobile-first technology to create data points to help agents target their marketing.

What I think would improve lpt Realty

The biggest struggle for LPT Realty right now is name recognition and national-level branding. But considering it started only in February 2022, its growth has been impressive. In three years since its inception, it has expanded to 25 states with nearly 12,000 agents.

Visit Lpt Realty

7. Best real estate company for part-time agents: Fathom Realty


Pros	Cons
Low monthly fees and low transaction fees	Limited in-person support and resources
Cap at 15 transactions, not a dollar amount	Less brand recognition compared with larger brokerages
Stock options offered as part of compensation	Agents are responsible for generating their leads
Training provided for agents
Cloud-based brokerage offering flexibility

Why I chose Fathom Realty

Fathom Realty is smaller than many brokerages on this list, but it’s growing quickly. It focuses on innovation and leading-edge technology to help seasoned agents thrive independently, especially for agents who want to work part-time. With its low fees, Fathom offers a cost-effective solution that makes it easier for part-time agents to maximize their earnings.

Fathom Realty’s standout perks

100% commission model with low fees: Instead of the traditional commission split, Fathom offers 100% commission with a transaction fee, leaving more money in the agent’s pocket.
Stock options for agents: Earn stock in the company as bonuses for sales and referrals.

What I think would improve Fathom Realty

Lead generation support is one area where Fathom Realty could step up its game. When you sign up with Fathom, you get some marketing basics like business cards and a few branded materials, but the heavy lifting for branding is all on you. If Fathom invested more in brand recognition and lead gen, it could help their agents grow their business faster.

Visit Fathom Realty

Methodology: How I chose the best real estate companies to work for

When selecting the best real estate companies to work for, I assessed key elements essential for becoming a successful agent. My goal is to highlight real estate companies that offer the most advantageous commission structures, minimal fees, and opportunities for additional income through profit and revenue sharing.

After comparing and reviewing dozens of companies, I identified the best real estate firms to work for in several categories, providing the best overall package for agents, offering multiple financial benefits, cutting-edge tech tools, robust support systems, and hosting a nurturing work environment.

Here are some of the factors we looked into:

Commission structure
- Let’s face it: earnings matter. I dug into how much agents actually take home. I looked into commission splits, transaction fees, and revenue-sharing models to pinpoint which companies let you keep more of your hard-earned cash.
Marketing and technology tools
- I evaluated which brokerages are equipping their agents with top-notch CRMs, lead generation tools, and digital platforms that give them a competitive edge.
Training, support, and professional development
- This covers mentorship programs, hands-on coaching, and education resources that are available for agents after signing up.
Agent rating
- I read hundreds of company reviews to get a real sense of how agents feel about working at these companies.
Agent growth
- Lastly, I examined agent retention, career development opportunities, and growth trends to determine which companies help their agents thrive and scale their businesses.

Frequently Asked Questions (FAQs)

What real estate company pays the most?

Commission structures vary between the top real estate firms to work for. Based on our top picks, the companies with the most competitive commission models are eXp Realty, Fathom Realty, REAL Broker, and lpt Realty.

Can I make $1,000,000 a year in real estate?

Absolutely! Earning $1 million annually takes dedication, effort, the right opportunities, and a strategic approach. Start by focusing on high-value properties, building a robust network, and constantly improving your sales techniques. It’s very challenging but definitely doable.

How do I make $100,000 in my first year in real estate?

Your first year as an agent will always be the hardest. This might seem impossible or ambitious for some agents, but it’s possible. Continuously build relationships with your clients, invest your time in generating leads, and take advantage of your firm’s training programs. You’ll slowly but surely crunch your way to making a 6-digit income.

Your take

Choosing a brokerage can feel overwhelming. So, take your time, research, and interview multiple options. Each has its culture, commission splits, tech stacks, and marketing tools. Find what aligns with your goals, but also ensure the culture feels right. You can always switch if your first choice isn’t the perfect fit.

Have you made a brokerage change in your career? How was it? What was most important to you when choosing your new brokerage? Let me know in the comments!

The post Best Real Estate Company to Work For in 2025 appeared first on The Close.

Drones for Real Estate Photography: How to Get Started + Top Picks

Aloun Khountham — Fri, 04 Apr 2025 13:44:02 +0000

If you still rely on ground-level shots alone, you’re missing out — big time. Aerial images and video footage aren’t those costly add-ons to your listings; they’re a game-changer for your real estate marketing. In this ultimate guide, I’ll tell you why using a drone for real estate photography matters, how to get started, things to look for in a drone, and our top five picks. Let’s get to it!

Why drones are essential for real estate photography

Did you know that 35% of Realtors¹ already use drones in their real estate business? Well, here are more reasons why using drones for real estate photography is a total upgrade for your marketing:

Drones can enhance the buyer experience and highlight more unique features: Some properties, like estates or waterfront homes, have standout elements that look more stunning when captured from above. Aerial footage gives potential buyers a virtual tour that feels almost like being there. It’s a surefire way to make your listings pop!
Drones can draw more potential clients and inquiries. Sure, there’s nothing wrong with a bunch of ground shots, but adding an aerial video that captures the whole property in one smooth take can set your listing apart. In short, drones add that high-tech vibe that catches buyers’ attention and can help move your listings faster.
Drones can level up your social media pages: Let’s be honest — those drone videos of other agents showing off their property listings are ah-mazing! We’ve all seen those walkthrough videos on Instagram, and it’s clear that a little aerial magic makes a significant impact. With drones, you can capture the surrounding areas, like parks, open fields, nearby schools, and other local hotspots.

Have you started adding drone shots to your listings?

Getting started with real estate drone photography

Now that you know why aerial shots are essential for your listings, let’s discuss your next move. There are two approaches to this — either get yourself a license to take your own drone shots or hire a professional operator to do it for you. In either case, you’ll first need to check local regulations before starting on this path.

Here are some steps to follow if you’re ready to invest in real estate drone photography:

Step 1: Learn about local drone laws

Before you start flying your drone for those jaw-dropping listing shots, take a second to read about your local drone laws. The Federal Aviation Administration (FAA) has some must-follow rules, like keeping your drone under 400 feet and steering clear of restricted airspace.

Check out your city’s regulations too! Some areas don’t allow drones at all, and the last thing you want is to get hit with a fine mid-listing.

Step 2: Get licensed to operate a drone

If you want to legally fly a drone for your listings, you’ll need a Part 107 Remote Pilot Certificate or a license to fly for your real estate business. The test covers airspace rules, safety, and weather, but don’t worry, it’s not rocket science. Tons of online courses break it down in a way that makes sense. Once you pass, you’re all set to start flying your drone!

Piloting a drone properly for the best shots isn’t as easy as it looks, so make sure you get the right license for it.

Step 3: Purchase the best drone for your real estate photography needs

After getting your license to fly, it’s time to buy the right drone for real estate photography. When scrolling through your options, consider your needs and ask yourself:

Do you need top-tier image quality?
Do you need something lightweight and easy to carry around, or can you manage heavier equipment?
How much budget do you have for a drone?
Lastly, ask yourself if you’re willing to learn how to operate a drone or if you’d hire a pro to do it for you.

(Optional) Hire a professional drone operator

If you don’t want to deal with the whole licensing thing and learn to fly a drone yourself, consider hiring a professional drone operator. Freelance platforms like Fiverr make it super easy to find experienced drone pilots who can handle the shots for you, without the hefty price tag.

This option lets you tap into experts without the stress of buying, learning, or maintaining a drone. Hassle-free, quick, and inexpensive!

Visit Fiverr

How to choose the best drone for real estate photography

Whether you’re just starting or looking to upgrade your current gear, there are a few key things you should look for when selecting a drone. Some considerations include:

Drone pricing: It’s easy to get overwhelmed with the shiniest models and price tags, so figuring out what features you need without overspending is essential. You don’t always need the expensive model. Who knows — a mid-range drone might have everything you need in a drone!
Camera and video quality: Look for a drone with at least 4K video and 20-megapixel camera resolution to ensure your photos remain crisp even when zoomed in or enlarged.
Battery life and flight time: Aim for a model with at least 30 minutes of flight time so you have plenty of wiggle room to capture all the necessary angles. Longer flight times also mean you can explore a property more thoroughly and get those perfect aerial views without constant interruptions.
Advanced features, like obstacle avoidance and ease of use: If you’re new to drones, remember that smart features like obstacle avoidance and GPS stabilization can make a huge difference. These features will help you fly the drone safely without worrying about crashing.

5 best drones for real estate photography

Drone Model	Best For	Starting Price	Camera Resolution	Video Resolution	Flight Time
DJI Mavic 3 Pro	Overall; high-resolution imaging	$2,199	20 MP	5.1K at 50fps	43 minutes
Buy DJI Mavic 3 Pro on Amazon
DJI Mini 4 Pro	Entry-level real estate drone photography	$959	48 MP	4K at 60fps	34 minutes
Buy DJI Mini 4 Pro on Amazon
Autel Robotics EVO Lite+	Budget-friendly professional photography	$899	20 MP	6K at 30fps	40 minutes
Buy Autel Robotics EVO Lite+ on Amazon
Parrot ANAFI Ai	Reliable connectivity and advanced photogrammetry	$4,500	48 MP	4K at 60fps	32 minutes
Buy Autel Robotics EVO Lite+ on Amazon
DJI Air 2S	Versatility and ease of use	$999	20 MP	5.4K at 30fps	31 minutes
Buy DJI Air 2S on Amazon

1. DJI Mavic 3 Pro

Cost: $2,199
Best for: Overall; high-resolution imaging
Standout feature: Tri-lens camera system with a 4/3-inch Hasselblad sensor for unmatched image quality and versatile focal lengths

DJI Mavic 3 Pro drone model (Source: Amazon)

The DJI Mavic 3 Pro is hands down our top real estate drone photography pick. This drone delivers if your priority is top-tier image quality and extended flight times. Its long flight of up to 43 minutes means you can capture sweeping aerial shots and intricate details of luxury properties without worrying about frequent battery swaps.

However, while the Mavic 3 Pro is often praised for its flight modes and obstacle avoidance, its premium price tag might be a hurdle for some agents. In addition, some of its advanced features might take a little more time to master. But of course, once you get the hang of it, you’ll probably include drone footage in all your listings.

Buy DJI Mavic 3 Pro on Amazon

2. DJI Mini 4 Pro

Cost: $959
Best for: Entry-level real estate drone photography
Standout feature: Super lightweight design (249 grams) with omnidirectional obstacle sensing

DJI Mini 4 Pro drone model (Source: Amazon)

Agents are always on the go, so you’ll need nothing more than a travel-friendly drone with pro features — and that’s where the DJI Mini 4 Pro comes in. Despite its weight and size, it offers impressive image quality. Its portability makes it easy to carry between multiple property visits, and its omnidirectional obstacle sensing adds a reassuring level of safety.

The DJI Mini 4 Pro may not be as good as the Mavic 3 Pro, but it’s surprisingly close. It’s lightweight, super easy to fly, and small enough to take anywhere. This would be it if I had to pick a go-to drone for everyday aerial shots of property listings. Its battery life is solid for quick shots, and its improved low-light performance is a nice touch for sunset shots.

Buy DJI Mini 4 Pro on Amazon

3. Autel Robotics EVO Lite+

Cost: $899
Best for: Budget-friendly professional photography
Standout feature: Its defog mode enhances visibility in hazy or foggy conditions

Autel Robotics EVO Lite+ drone model (Source: Amazon)

Not all agents are willing to spend a fortune on a drone, but they still want those stunning aerial shots of their commercial listings. The Autel Robotics EVO Lite+ is our budget-friendly pick, perfect even for starting agents. It’s not exactly cheap, but it hits that sweet spot between affordability and pro-level features. Its defog mode helps cut through haze, so your listing photos stay crisp even on gloomy days.

Despite its strengths, some users have pointed out that the EVO Lite+ doesn’t have the same level of advanced obstacle avoidance as DJI drone models, which could be a drawback when flying near other properties or cluttered environments. Still, its overall value, ease of use, and impressive quality make it a strong contender for those who want to start having drone footage.

Buy Autel Robotics EVO Lite+ on Amazon

4. Parrot ANAFI Ai

Cost: $4,500
Best for: Reliable connectivity and advanced photogrammetry
Standout feature: 4G LTE connectivity for real-time transmission and control even in areas with weak Wi-Fi or interference

Parrot ANAFI Ai drone model (Source: Crutchfield)

I know — this one’s too expensive! But hear me out: the Parrot ANAFI Ai brings a unique advantage to real estate photography with its continuous 4G connectivity. It ensures a steady live feed even when shooting in areas with poor Wi-Fi. It can also operate indoors without a GPS, so you can start shooting a property’s interior, followed by the exterior.

On the downside, the ANAFI Ai’s dynamic range and color accuracy aren’t entirely on par with DJI’s drone models. Some users have even claimed that its interface can feel less intuitive. Still, despite these setbacks, its advanced connectivity features make it a smart choice for agents needing reliable performance in urban and rural settings.

Buy Parrot ANAFI Ai on Crutchfield

5. DJI Air 2S

Cost: $999
Best for: Versatility and ease of use
Standout feature: 1-inch CMOS sensor with 5.4K video for ultra-high-resolution imaging without the bulk of a larger drone

DJI Air 2S drone model (Source: Crutchfield)

The DJI Air 2S is a mini folding drone with a 1-inch sensor that captures 20 MP photos and 5.4K videos. Real estate agents will appreciate how simple it is to maneuver around a property, getting those wide exterior shots and detailed close-ups without a fuss.

The Air 2S isn’t without a few quirks. Some agents have noted that its battery life is slightly shorter than that of DJI’s premium models, like the Mavic 3 Pro. Also, it might not have all the bells and whistles that more expensive models boast. However, if you want a user-friendly drone that consistently keeps your listings popping, the DJI Air 2S is a no-brainer.

Buy DJI Air 2S on Amazon

Frequently Asked Questions (FAQs)

How much do drone photographers make for real estate?

According to ZipRecruiter², real estate drone photographers in the United States earn an average of $30 per hour or approximately $62,300 per year. On a per-project basis, earnings typically range from $100 to $300 for photography projects and $150 to $400 for a one-minute drone video.

Is real estate drone photography worth it?

Absolutely! Using a drone for real estate photos has become more common in today’s market. It’s now considered a wise investment for agents as it offers a bird’s-eye view of their property listings, often leading to more inquiries and faster sales.

What drone is best for real estate photography?

It depends on your preferences and budget, but according to our guide, the best drone is the DJI Mavic 3 Pro. If you’re looking for something budget-friendly without sacrificing quality, the Autel Robotics EVO Lite+ is a solid pick. If you want a beginner-friendly drone, the DJI Mini 4 Pro is lightweight and easy to operate.

Your take

Have you ever used a drone for your real estate listings? Or have you hired a professional to do it for you? Share your experience in the comments!

Sources

1 National Association of Realtors’ 2024 Technology Survey

2 ZipRecruiter

The post Drones for Real Estate Photography: How to Get Started + Top Picks appeared first on The Close.

Aloun Khountham – The Close

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6. Home valuation request email

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