Julia Del Rosario – The Close https://theclose.com/author/julia-delrosario/ Your #1 Source For Actionable Real Estate Advice Fri, 16 May 2025 14:15:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://assets.theclose.com/uploads/2017/12/theclosefbprofile2-60x60.png Julia Del Rosario – The Close https://theclose.com/author/julia-delrosario/ 32 32 How to Get Expired Listings: 9 Strategies & Conversion Tips https://theclose.com/how-to-get-expired-listings/ https://theclose.com/how-to-get-expired-listings/#respond Fri, 16 May 2025 14:15:16 +0000 https://theclose.com/?p=102345 Let’s talk about expired listings — properties that were recently on the market but couldn’t find a buyer before their listing expired.

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Let’s talk about expired listings — properties that were recently on the market but couldn’t find a buyer before their listing expired. While it might be challenging to get these listings, agents armed with a strong marketing strategy and a thoughtful outreach approach can succeed. Read along as I review strategies for how to get expired listings and effectively nurture clients.

1. Buy Expired Listing Leads

  • Cost: $50 to $200
  • Time commitment: 1-2 hours per week

Purchasing expired listing leads is an excellent option to jumpstart your prospecting without spending hours combing through data manually. While some agents prefer to save money by finding leads, buying real estate leads from a lead gen platform saves time by pulling public records and MLS data into one easy-to-use list.

If you’re looking for a game-changing lead generation platform, REDX is one of the best. With its Vortex CRM, lead contact info, tax details, and listing specifics for FSBO and expired leads are easily accessible. But that’s not all — its Brand Builder provides top-notch editing tools and topic suggestions to help you create engaging content. These are some of the reasons why REDX is one of our top recommended lead generation platforms.

Screenshot of REDX expired listings via Vortex
REDX expired listings with CRM (Source: REDX)

2. Leverage the multiple listing service (MLS) and public records

  • Cost: $20 to $200
  • Time commitment: 2-4 hours per week

The MLS is a great place to start if you want to learn how to get expired listings. Search for expired properties in the last two to four weeks and add them to your CRM for follow-up. Besides your time and MLS access, these leads are essentially free.

You can also search public records for expired listings that may not appear in the MLS, though it’s more time-consuming. Local archives can provide property details like ownership history, divorce filings, or probate activity. These records can reveal off-market opportunities, but weigh the time investment against the potential return.

Once you’ve built your list of expired listings, follow up consistently using a lead-nurturing plan. If you don’t have a CRM or want a real estate CRM with specific functionality, check out our guide on the best real estate CRMs for some options.

3. Network with real estate professionals

  • Cost: Free
  • Time commitment: 3-5 hours per month

Reach out to other agents who are up for swapping expired listings. Connect through email and social media or by joining groups like Referral Exchange or Agent’s Referral Network, and local real estate groups on platforms like Meetup. It’s a terrific way to sell listings using your marketing style, and you might even hook a referral fee from some agents. 

Explore local chapters of real estate associations as well, like the following:

  • National Association of Realtors (NAR)
  • National Association of Hispanic Real Estate Professionals (NAHREP)
  • Institute of Real Estate Management (IREM)
  • National Real Estate Investors Association (NREIA)
  • National Association of Real Estate Brokers (NAREB)
  • Women’s Council of Realtors (WCR)

4. Reach out to expired listing owners directly

  • Cost: Free
  • Experience level: 4-6 hours per week

Reaching out directly to homeowners with expired listings — whether by phone, letter, or email — is one of the most effective ways to get your foot in the door. These sellers are often frustrated or disillusioned with the selling process, so your message needs to be thoughtful, professional, and above all, seller-focused.

Each method has advantages: a phone call allows real-time interaction, a letter offers a personal touch, and an email can quickly build rapport. The key is to lead with empathy, not a hard pitch.

📌   Pro Tip

No matter which outreach method you choose, keep it simple, direct, and tailored to the seller’s situation. When writing your scripts, remember these essential tips that apply across the board:

  • Briefly introduce yourself.
  • Be concise — get straight to the point.
  • Be clear about your intent and offer.
  • Focus on the seller.
  • Demonstrate why you’re the right person to sell their home.
  • Address common objections and pain points.
  • Ask to schedule a meeting.

If you want to start converting expired listing leads to clients, here are customizable scripts you can use for phone calls, letters, and emails:




📌   Pro Tip

When possible, combine these outreach methods. A letter followed by a phone call a few days later often has a higher response rate than a single touchpoint.

5. Create & automate drip marketing campaigns

  • Cost: Free
  • Time commitment: 5-8 hours

Drip marketing is when you automatically set up a bunch of emails to send to your contacts. It’s a perfect way to connect with people whose house listings expire on the MLS since it lets you stay in touch with potential leads without manually following up each time. But here’s the catch — the emails in your drip campaign must offer value, not just be about sales pitches.

Include neighborhood market reports, recent sold data, seasonal check-ins, and helpful tips. For your expired listings leads, share information about what causes listings to expire and simple changes that can prevent it, or share stories about how you managed to sell expired listings.

If you want to step up your email game, try Market Leader. It offers real estate-focused CRM and marketing solutions with customizable email templates, automatic responders, drip campaigns, and tracking tools. You also get reports to fine-tune your strategies and some branded content for sharing the latest real estate news.

Contacts of CRM on a tablet and mobile phone
Market Leader’s intuitive dashboard (Source: Market Leader)

6. Create & share videos that speak to expired listing leads

  • Cost: Free
  • Time commitment: 3-6 hours (including writing scripts, filming, and editing)

Keep this in mind: owners of expired listings are usually skeptical of agents and fed up with the whole process, which is why video can be such a powerful way to break through. Unlike a phone call, video lets potential clients see and hear you without feeling pressured to respond immediately.

You don’t need a polished production to do this. Simple, direct-to-camera videos where you introduce yourself, share quick insights, and explain your approach can go a long way. Send them by text or email to create a more personal connection.

7. Run online advertising campaigns

Make your real estate ads specific and address the issues your audience cares about (like owners of expired land listings). Tell them you’re a top-notch agent who can sell their property, and show them that you genuinely care.

It’s a good idea to create an ad that leads potential sellers to a tailored real estate landing page where you can offer something valuable, like a list of common reasons homes fail to sell, in exchange for their contact details.

Related Article
44 Clever Examples of Real Estate Ads (+ Why They Work)

8. Send personalized mailers to expired listing leads

Direct mail has been a go-to strategy for agents for a long time and is still super effective today. Plus, it’s affordable, with postcards costing 8 to 73 cents each. You can try out many different designs and messages to determine what grabs expired listing owners’ attention the best.

If you want to quickly create a bunch of top-notch mailers to help you seize those expired listings, try ProspectsPLUS!. They’ve got tons of templates ready — plus, you can even have them handle the mailing for you. In fact, it’s one of our top picks for the best real estate direct mail companies.

Screenshot of an example of direct mail marketing to expired listing leads
Example of direct mail marketing to expired listing leads (Source: ProspectsPLUS!)

9. Offer complimentary marketing consultations

  • Cost: Free
  • Time commitment: 1-2 hours per consultation

When a homeowner’s listing expires, they feel frustrated and burned out. To win them over, show them a solid marketing strategy for their home. Explain what went wrong before and how you can do it right. 

During your pitch, clearly outline your plan, focusing on practical sales approaches and home features that were overlooked before. Discuss the marketing tools and strategies that have worked for you and throw in some numbers from your past successes. Prove that you’re committed to selling their expired listing, and you’ll likely convince them to give it another shot with you.

Why target expired listings: Benefits

Expired listings give you access to sellers who are still interested in moving but didn’t get the results they wanted the first time around. Some benefits of targeting expired listings include the following:

  • Motivated sellers: Homeowners with expired listings are often more eager to sell, which could make them more open to negotiation and possibly willing to accept lower offers.
  • Less competition: Expired listings may have fewer competing buyers, giving you a better shot at getting the property.
  • Opportunity for renegotiation: Sellers of expired listings might be more open to renegotiating terms, especially if their property has been on the market for a while.
  • Potential for better deals: Expired listings offer a chance to find good deals, as sellers may be more willing to entertain offers they previously wouldn’t have considered.
  • Access to inventory: Targeting expired listings can give you access to new housing inventory that may not be readily available.

Frequently asked questions (FAQs)




Your take

Expired listings are a goldmine! You can find success by relisting expired properties to grow your business and boost your income. Have you ever worked with expired listing leads? Share your experience in the comments!

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Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing) https://theclose.com/real-estate-brokerage-software/ https://theclose.com/real-estate-brokerage-software/#comments Fri, 16 May 2025 14:14:16 +0000 https://theclose.com/?p=15430 Whether you’re trying to build your first real estate software stack for a new boutique brokerage or just want to upgrade your current enterprise tools, staying up to date on the latest real estate brokerage software is no longer optional.

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Choosing the right tech stack for your brokerage can feel like navigating a maze. There are CRMs, marketing suites, transaction platforms, financial tools, and recruiting systems all shouting for your attention. I’ve dug into dozens of options, tested and compared their workflows, and narrowed them down to the best 15. Now, dive in and discover the best real estate brokerage software.

The Close’s top picks for best real estate brokerage software

SoftwareBest forStarting monthly priceLearn more
Best marketing software for your real estate brokerage
Coffee and Contracts logoComplete marketing campaign toolkit$74 for agents; $54 per user for teams
Visit Coffee and Contracts
Agent Crate logoAutomated social media posting$39 for agents; $159 for teams
Visit Agent Crate
ProspectPlus! logoHighly targeted real estate direct mail$0.96 per piece
Visit ProspectsPLUS!
FiverrOn-demand freelance marketing5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost
Visit Fiverr
Best CRM software for brokerages
Market Leader Logo_2021Automated lead-nurturing system$189 for agents; $329 for small teams with up to 10 users
Visit Market Leader
cinc logoAll-in-one lead platform$899 for agents; $1,299 for teams
Visit CINC
Conversion-focused CRM$299 for agents; $599 for teams
Visit Real Geeks
Best website builders and IDX website software
Agent Image logo.Fully custom-branded real estate websites$99
Visit Agent Image
placester full logoNo-code IDX websites$79 for agents; $199 for teams
Visit Placester
agentfire logoHyperlocal authority websites$149 subscription + $700 setup fee
Visit AgentFire
Best brokerage software for financial and transaction management
BrokermintBack-office automation$99 for up to five users
Visit Brokermint
QuickBooks IconReal estate accounting suite$35-$235 for up to 25 users
Visit QuickBooks
dotloop logoEnd-to-end transactions$31.99 for agents; custom pricing for teams and brokers
Visit Dotloop
Best recruiting software for brokerages
Breakthrough BrokerSpecialized recruiter dashboards$99
Visit Brokerkit
ziprecruiter logoInstant AI-driven matching$299
Visit ZipRecruiter

Best marketing software for your real estate brokerage

In 2025, it’s not enough to slap together a flyer and hope it sticks. Your brokerage needs cohesive, multi-channel marketing campaigns that convert leads. Your agents need tools that keep up without breaking the bank or the brand. 

Here are my top picks for marketing software for real estate brokers:

Coffee and Contracts

  • Best for: Complete marketing campaign toolkit
  • Starting monthly cost: $74 for agents; $54 per user for teams
Coffee and Contracts' story templates library
Up your social media game with Coffee and Contracts’ story templates

Having Coffee and Contracts is like handing your agents a full-service marketing department in one membership. It packs customizable templates for everything, from social media posts and reels to printed postcards and email campaigns. With all these real estate marketing materials, your team can launch polished and consistent outreach in minutes.

Agent Crate

  • Best for: Automated social media posting
  • Starting monthly cost: $39 for agents; $159 for teams
Easily create marketing materials using Agent Crate

Agent Crate shines when you want hands-off social media. Its automated posting plans push engaging content directly to your agents’ Facebook and Instagram business pages without them lifting a finger. Its in-app design studio lets you customize everything on brand, from single-image posts to short video scripts.

ProspectsPLUS!

  • Best for: Highly targeted real estate direct mail
  • Starting monthly cost: $0.96 per piece
Stand out in your potential leads’ mailboxes with these postcards

ProspectsPLUS! is the go-to for brokerages that swear by hyper-targeted mailers. Users can build and clean their mailing lists, send postcards, flyers, brochures, and door hangers. Agents can also schedule ongoing campaigns, like a “just-sold mailer,” to run automatically. In fact, ProspectPLUS! is one of The Close’s top picks for the best real estate direct mail companies for these features..

Fiverr

  • Best for: On-demand freelance marketing
  • Starting monthly cost: 5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost
Freelance services you can book through Fiverr

While Fiverr isn’t a turnkey brokerage solution, it’s perfect when your team has one-off projects. Tap into a global marketplace of freelancers rated by real clients to find experts for real estate logo designs, virtual staging, ad management, or even email campaigns. Plus, with services starting as low as $5, it’s affordable to get professional-quality work without breaking the bank.

Related resource: Best Real Estate Logos

Best CRM software for real estate brokerages

CRMs aren’t just a perk anymore; they’re a must-have if you want to keep agents happy and make recruiting easier. Before you choose a CRM for your team, figure out which features your brokerage truly needs versus the “nice-to-haves,” so you end up with a system that works for everyone. 

Market Leader

  • Best for: Automated lead-nurturing system
  • Starting monthly cost: $189 for agents; $329 for small teams with up to 10 users
Nurture your leads using Market Leader

Market Leader captures and nurtures leads with automated real estate drip campaigns and timely reminders. It delivers exclusive, high-quality prospects straight to your agents, so you’re not competing for the same contacts. Its exclusive leads guarantee means once a lead is assigned to you, no other agent in the network can claim it.

CINC

  • Best for: All-in-one lead platform 
  • Starting monthly cost: $899 for agents; $1,299 for teams
Manage your leads with CINC’s CRM solution

CINC bundles lead gen, website hosting, and powerful AI-driven follow-up workflows into one seamless platform. If you’re a team leader, you’ll love its ability to route hot leads to the right agents instantly — and the customizable team dashboards give you real-time insight into ROI at a glance. It’s absolutely perfect for scaling operations.

Real Geeks

  • Best for: Conversion-focused CRM
  • Starting monthly cost: $299 for agents; $599 for teams
Real Geeks CRM dashboard
Identify leads most likely to convert using Real Geeks

Real Geeks’ conversion-focused toolkit combines high-performing IDX websites with smart behavioral tracking that tells your agents which leads are ready to talk. It filters out cold leads so agents can focus on genuine prospects instead. Plus, with prebuilt follow-up sequences and a free “Playbook” of industry-proven scripts, you’ll empower your team to confidently engage prospects.

Best website builders and IDX website software

Today’s top website builders and IDX solutions give you drag-and-drop design, real-time MLS feeds, and built-in lead capture tools. When comparing platforms for your brokerage, focus on how easily you can customize pages, launch hyperlocal search widgets, and optimize for mobile without calling in a developer.

Agent Image

  • Best for: Fully custom-branded real estate websites
  • Starting monthly cost: $99
Dolly Lenz website interface on mobile and web
Example of a custom-branded Agent Image website

Agent Image builds award-winning, fully custom-branded WordPress sites that help brokerages establish a distinctive online presence. Think high-impact, mobile-friendly designs that turn casual visitors into solid leads. Agent Image’s team handles everything from SEO-optimized page layouts to IDX integration and lead-capture widgets.

Placester

  • Best for: No-code IDX websites
  • Starting monthly cost: $79 for agents; $199 for teams
Example of Placester’s no-code websites

Placester makes it effortless for brokerages to launch and manage IDX-enabled websites without touching a line of code, thanks to its library of fully customizable templates and built-in MLS data feeds. From area pages that highlight neighborhood insights to automated saved-search alerts that keep prospects coming back, its platform helps generate and nurture leads around the clock.

AgentFire

  • Best for: Hyperlocal authority websites
  • Starting monthly cost: $149 subscription + $700 setup fee
Example of an AgentFire website with hyperlocal content tools

AgentFire gives brokerages a head start with hyperlocal, conversion-driven websites powered by its Visual Editor. In minutes, agents can spin up beautifully branded pages, AI-driven search widgets, and lead-capture CTAs. This makes it easy for agents to tailor their site to a specific niche, neighborhood, or property type.

Best real estate brokerage software for financial and transaction management

The smartest brokerages are now turning to platforms that handle e-signatures, audit trails, commission splits, and bookkeeping all in one place. Check out these top options for your team and say goodbye to error-prone spreadsheets.

Brokermint

  • Best for: Back-office automation
  • Starting monthly cost: $99 for up to five users
Brokermint’s mobile app

Brokermint brings your transaction management and back-office under one roof, automating checklists, commission splits, and real-time financial reporting so your brokerage can ditch spreadsheets and stay on top of every deal. Its mobile app lets your team manage transactions on the go, keeping deals moving no matter where they are.

QuickBooks

  • Best for: Real estate accounting suite
  • Starting monthly cost: $35-$235 for up to 25 users
QuickBooks' expenses report feature on mobile
Track your firm’s spending with QuickBooks

Did you know that many agents and brokerages already use QuickBooks? QuickBooks Online adapts to any brokerage’s accounting needs, showcasing flexible chart-of-accounts templates and custom fields for tracking commission payouts, trust-account reconciliations, and even agent license renewals right alongside your financial data.

Dotloop

  • Best for: End-to-end transactions
  • Starting monthly cost: $31.99 for agents; custom pricing for teams and brokers

Manage transactions and real estate contracts anytime, anywhere

Dotloop streamlines each transaction with e-signatures, real-time document collaboration, and automated compliance checklists. Its broker dashboard delivers a single-pane view of every deal in flight, letting you coach agents mid-process and hit closing targets without last-minute surprises.

Best recruiting software for real estate brokerages

Your brokerage needs to stand out to snag top talent. These tools will help you source smarter, automate follow-ups, and keep every candidate’s journey organized:

Brokerkit

  • Best for: Specialized recruiter dashboards
  • Starting monthly cost: $99
Brokerkit recruiting software dashboard
Brokerkit recruiting software dashboard

Brokerkit takes the heavy work out of recruiting by combining AI-driven messaging, market-triggered alerts, and integrated SMS/email campaigns into one clean dashboard. With one-click imports from sources like BrokerMetrics and a mobile-responsive design, your team can keep the talent pipeline full and organized, wherever you are.

ZipRecruiter

  • Best for: Instant AI-driven matching
  • Starting monthly cost: $299
ZipRecruiter's candidate rating feature
Rate candidates on ZipRecruiter for better matches

With a single click using ZipRecruiter’s platform, your brokerage’s job opening gets posted to over 100 job boards. Its AI matching surfaces top local candidates within minutes, while the ATS-lite dashboard helps you sort, rate, and track applicants in one simple view.

Methodology: How we chose the best real estate brokerage software

At The Close, we’ve spent years digging into the tools that power top brokerage firms. Our team of writers, editors, and industry pros evaluated and compared dozens of platforms for this roundup of the best real estate brokerage software. Our top picks were based on the following criteria:

  • Functionality: We looked at software that tackles a brokerage’s everyday challenges. Whether managing transactions, recruiting agents, or updating a website, each software should make daily operations easier.
  • Pricing: We weighed each tool’s pricing, subscription plans, and discount offers against its potential return on investment.
  • Ease of use: We assessed each software’s user experience, learning curve, and interface on web and mobile.
  • Verified user reviews: We factored in verified user feedback, client case studies, and growth in adoption to ensure these tools are battle-tested in brokerages.
  • Stability: Downtime and bugs cost brokerages money. All our picks passed stability checks for smooth performance and minimal hiccups.

Read more about our methodology here.

Frequently asked questions (FAQs)




Your take

When selecting software solutions for your real estate brokerage, consider how well they will align with your company’s goals and needs. Which of these software solutions are used by your teams and brokerages? Share your experience in the comments!

The post Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing) appeared first on The Close.

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15 Real Estate Flyer Examples & Templates to Boost Your GCI https://theclose.com/real-estate-flyer-templates/ https://theclose.com/real-estate-flyer-templates/#comments Thu, 15 May 2025 11:57:55 +0000 https://theclose.com/?p=6916 Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

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Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.

1. Real estate flyer template showcasing property features

Real estate flyer template showcasing specific property features
  • Cost: Envato subscription starts at $16.50 per month
  • Editor: Adobe Photoshop

This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!

2. Just-sold real estate flyer template

Beige just-sold real estate flyer template
  • Cost: Canva subscription starts at $15 per month per agent
  • Editor: Canva

Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.

Related Article
13 Just Sold Postcard Examples & Templates (+ Resources)

3. Just listed template for real estate flyer

Minimalist just-listed real estate flyer template
  • Cost: Agent Crate subscription starts at $39 per month
  • Editor: Canva

This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.

4. Open house flyer template

Open house flyer template
  • Cost: Canva subscription starts at $15 per month per agent
  • Editor: Canva

This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.

Related Article
15 Open House Invitation Templates & Tips to Attract Buyers

5. Agent introduction real estate flyer template

Real estate flyer template with agent introduction
  • Cost: Agent Crate subscription starts at $39 per month
  • Editor: Canva

First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!

6. Real estate auction flyer template

Real estate auction flyer template
  • Cost: Free
  • Editor: Adobe Express

With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.

7. Flyer template with neighborhood market updates

Market update flyer templates with five design variations
  • Cost: $10
  • Editor: Adobe Express

Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.

8. Spotlight high-end features with this magazine-like flyer

Modern house real estate flyer template formatted like a magazine
  • Cost: Envato subscription starts at $16.50 per month
  • Editor: Adobe Photoshop / Adobe Illustrator / Canva

I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.

9. Selling with an expert agent flyer template

Minimalist real estate flyer template entitled "the roadmap of selling your home with an expert agent"
  • Cost: Agent Crate subscription starts at $39 per month
  • Editor: Canva

This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.

10. Simple house for sale flyer template

Simple house for sale flyer template
  • Cost: Free
  • Editor: Adobe Express

If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.

11. Luxury property real estate flyer

Luxury property real estate flyer
  • Cost: Free
  • Editor: Adobe Photoshop / Photopea / GIMP

This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.

12. Apartment for rent real estate flyer template

Apartment for rent real estate flyer template
  • Cost: Free
  • Editor: Canva

This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.

13. Home-selling process flyer template

Home-selling process real estate flyer template
  • Cost: $5.19
  • Editor: Canva

This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.

14. Commercial space real estate flyer template

Building for rent real estate flyer template
  • Cost: Envato subscription starts at $16.50 per month
  • Editor: Adobe Photoshop / Adobe Illustrator

This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.

15. Find your dream home real estate flyer template

Find your dream home real estate flyer template
  • Cost: Free
  • Editor: Adobe Express

With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.

How to create real estate flyers

You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:

  • Pick the right design template: The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
  • Customize to maximize impact: Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
  • Include must-have elements: Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.

Frequently asked questions (FAQs)




Your take

Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!

The post 15 Real Estate Flyer Examples & Templates to Boost Your GCI appeared first on The Close.

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The 5 Best Real Estate Transaction Management Software for 2025 https://theclose.com/best-real-estate-transaction-management-software/ https://theclose.com/best-real-estate-transaction-management-software/#comments Thu, 08 May 2025 15:52:17 +0000 https://theclose.com/?p=78290 Discover the top transaction management software for real estate. Streamline your workflow, close deals faster, and grow your business.

The post The 5 Best Real Estate Transaction Management Software for 2025 appeared first on The Close.

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As real estate agents, you’ll face heaps of paperwork, never-ending email chains, and critical deadlines almost every day. That’s why having a system in place to organize everything is essential. The best real estate transaction management software features secure file storage, seamless e-signatures, automated checklists, and compliance tracking. 

Below, you’ll find my top transaction management software for real estate brokers to help you streamline your deals.

The Close’s top picks for best real estate transaction management software

Software
Key features
Monthly Starting Price
Dotloop logo.

  • Robust e-signatures and digital forms

  • Top-rated mobile app

  • 75+ integrations via open API to connect CRMs, back offices, and more

$31.99
Get started with Dotloop
RealtyBackOffice logo.

  • Customizable workflow templates for any transaction type

  • Easy broker review with audit logs and activity tracking

  • Built-in CRM, e-Sign, and forms library for end-to-end back-office management

$15
Get started with RealtyBackOffice
Folio logo.

  • Automatic Smart Folders organize emails, attachments, contacts & key dates directly in your inbox

  • Integrations with DocuSign & Google Drive

  • Shareable timeline websites with automated reminders and professional branding

Free; subscription starts at $29
Get started with Folio by Amitree
Trackxi logo.

  • Interactive dashboards for task management and deadline tracking

  • Customizable workflows and email templates for consistent client communication

  • AI-powered transaction automation extracts deal details from PDFs

$39
Get started with Trackxi
SkySlope logo.

  • Customizable checklists streamline compliance and agent workflows

  • MLS-synced Forms auto-populate fields to reduce data entry

  • Integrated DigiSign e-signature and mobile app for on-the-go management

$340
Get started with SkySlope

Dotloop: Best for easy collaboration & e-signatures

Dotloop
Pros
  • It has an easy-to-use interface.
  • It offers multifunctional e-signature features.
  • It has team collaboration tools.
  • It can integrate with various CRMs.
Cons
  • It can get pricey, especially for larger teams.
  • Customization options are limited.
  • Document uploading can be glitchy.
  • Customer support can be slow.
The Close Score
4.8
PRICING
3.5
GENERAL FEATURES
5.0
ADVANCED FEATURES
4.8
EASE OF USE
5.0
CUSTOMER SERVICE
4.8
CUSTOMER RATING
4.8
EXPERT SCORE
4.8
out
of
5

Why I chose Dotloop

Dotloop is a leader in real estate transaction management. It offers extensive MLS and CRM integrations, customizable templates, and built-in e-signature functionality. 

Many brokerages use Dotloop, which simplifies contract creation and document management in one place, thanks to its volume discounts and collaboration tools. Its real-time loop sharing, @mentions, and role-based permissions keep agents, admins, and clients aligned on every step — no more digging through email chains or chasing down updates.

Loops page with six transactions showing and a search bar above.
Easily find your loops in one convenient location. (Source: Dotloop)

Additional features

  • Extensive MLS information: Dotloop partners with MLS and Realtor associations nationwide, allowing you to access information, create forms, and obtain signatures in one place.
  • Automated compliance workflows: Keep all required documents in one place, making regulatory compliance a breeze.

RealtyBackOffice: Best for streamlining complex deals

RealtyBackOffice
Pros
  • It has a platform for compliance, documents, and more.
  • It offers affordable pricing.
  • It offers easy task and deal tracking.
  • It offers detailed reporting features.
Cons
  • The interface can feel outdated and hard to use.
  • It has limited integrations.
  • The mobile app lacks functionality compared with the desktop version.
The Close Score
4.6
PRICING
3.8
GENERAL FEATURES
5.0
ADVANCED FEATURES
3.9
EASE OF USE
5.0
CUSTOMER SERVICE
3.3
CUSTOMER RATING
5.0
EXPERT SCORE
5.0
out
of
5

Why I chose RealtyBackOffice

RealtyBackOffice excels at simplifying complex deals by offering customizable workflow templates, automated commission calculations and letters, and instant notifications whenever agents complete key tasks. In addition, the platform’s task management features help keep transactions organized and on track, while its affordability makes it a wise choice for teams seeking a cost-effective and efficient system.

dashboard displayed on a computer in the center, a tablet to the front left, and a cell phone to the right of the tablet.
Keep your transaction on track from anywhere. (Source: RealtyBackOffice)

Additional features

  • Compliance tracking: This feature ensures all transactions meet regulatory standards, helping brokers avoid compliance issues.
  • Task management: This feature allows efficient assignment and tracking of tasks, keeping transactions organized and on track.

Folio by Amitree: Best for email-centric transaction organization

Folio by Amitree
Pros
  • ✅Automatic Smart Folders organize your emails, attachments, and contracts
  • ✅Shareable timeline websites
  • ✅Seamless calendar sync
Cons
  • Limited integrations
  • Occasional transaction glitches
  • No dedicated phone support
The Close Score
4.5
PRICING
5.0
GENERAL FEATURES
3.9
ADVANCED FEATURES
4.4
EASE OF USE
5.0
CUSTOMER SERVICE
2.0
CUSTOMER RATING
4.3
EXPERT SCORE
4.1
out
of
5

Why I chose Folio by Amitree

Folio by Amitree lives where most deals start — right in your inbox. Its Smart Folders feature automatically groups every email, document, and contact into neat transaction buckets. Yup, that means no more digging through threads to find the proper attachment. And, because it syncs key dates straight to Google and Outlook calendars, all your deadlines will never slip through the cracks.

Folio's timeline website feature.
Shareable timeline websites (Source: Folio by Amitree)

Additional features

  • Timeline websites: Create professional, shareable timelines for each transaction that update clients automatically, reducing the need for constant status check-ins.
  • Document storage and compliance exports: Store important transaction documents in one place and export a complete communication archive with one click.

Trackxi: Best for deadline tracking

Trackxi
Pros
  • It has simple deadline tracking features.
  • It’s user-friendly with a minimal learning curve
  • It offers affordable pricing.
  • It has reliable integrations for reminders.
Cons
  • It does not include e-signature capabilities.
  • It has limited reporting features.
  • It’s not quite as comprehensive as other products.
  • It offers minimal customization options.
The Close Score
4.4
PRICING
4.5
GENERAL FEATURES
3.4
ADVANCED FEATURES
4.5
EASE OF USE
4.5
CUSTOMER SERVICE
3.0
CUSTOMER RATING
4.6
EXPERT SCORE
4.6
out
of
5

Why I chose Trackxi

Trackxi is a budget-friendly, transaction-focused hub that scales from managing a simple deal to juggling 100+ closings at a time. It keeps things simple and effective — once you add a transaction, effortlessly create folders, set up a timeline website, and connect with your contacts in one central hub. Trackxi embodies the idea that “less is more,” delivering just what you need without the clutter.

Buyer agent deal tracking
Buyer agent deal tracking (Source: Trackxi)

Additional features

  • Lockbox manager: Keep all your lockbox information and passwords in one place and share with your team. 
  • Business dashboard: Real-time visualization of all your deals on a single dashboard keeps track of your (and your team’s) progress towards closing.

SkySlope: Best for intuitive team workflows

SkySlope
Pros
  • Intuitive technology is created just for real estate.
  • It has excellent customer support.
  • It offers robust training resources.
  • Brokers can easily collaborate with agents.
Cons
  • It has limited integrations.
  • It can be expensive for individuals and teams.
  • Lagging can be an issue when loading pages.
  • It has no automation features.
The Close Score
4.3
PRICING
1.0
GENERAL FEATURES
5.0
ADVANCED FEATURES
5.0
EASE OF USE
5.0
CUSTOMER SERVICE
5.0
CUSTOMER RATING
4.3
EXPERT SCORE
4.6
out
of
5

Why I chose SkySlope

SkySlope’s intuitive dashboard integrates transactions, listings, disclosures, and commission workflows into a single pane. Agents can create new deals in under five minutes, view recent files at a glance, and jump between tasks without hunting through multiple tabs. 

Its commitment to exceptional customer service is evident in every interaction. While Skyslope comes with a higher price tag, the comprehensive service and security make it worth every penny for high-volume brokerages and agents.

agent dashboard with transaction counts across the top and quick link buttons underneath.
View transactions or sign documents from the agent dashboard. (Source: SkySlope)

Additional features

  • Tailored platform: Your branding is fully embedded, and your templates and automated tasks are customized for you.
  • Auditing features: The backend audit feature enables brokers to quickly review paperwork and ensure their agents’ paperwork is up to par on every transaction.

Methodology: How I chose the best real estate transaction management software

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each software. We meticulously evaluate the affordability, features, usability, customer support, and reviews of each real estate transaction software to determine our expert score.

We selected the best real estate transaction management software to help agents enhance their communication strategies and grow their businesses. Our rigorous selection process ensures that our top picks make it easier for agents to connect with clients, streamline their operations, and achieve their business goals.

The detailed criteria we used to determine the best real estate transaction management software include the following: 

  • Affordability (20%)
    • Cost is a key factor. We focused on tools that offer a strong balance between features and affordability, ensuring real value for real estate professionals looking to streamline their transactions.
  • General Features (20%)
    • We evaluated the core features of each platform, considering how well these features support essential transaction management tasks like document storage, e-signatures, and compliance tracking.
  • Advanced Features (20%)
    • We looked for software with advanced features that can significantly enhance productivity, such as automation tools, customizable workflows, integration with CRM systems, and detailed reporting.
  • Ease of Use (10%)
    • We prioritized platforms with an intuitive interface, easy navigation, and robust support resources.
  • Help & Support (10%)
    • We looked into each transaction management software’s customer support, whether phone, email, or live chat is available. 
  • Customer Ratings (10%)
    • We examined feedback from actual users to ensure our research was grounded in real-world experiences and unbiased evaluations, reflecting the software’s effectiveness in everyday use.
  • Expert Score (10%)
    • After considering all the factors, we compiled the scores to determine our expert rating, reflecting the overall performance, reliability, and suitability of each transaction management software for real estate professionals.

Frequently asked questions (FAQs)




Your take

These transaction management software options 

offer something special, making your real estate process smoother and more efficient, whether you’re a solo agent, team leader, or managing a large brokerage.

What real estate transaction software are you using? Share your experience in the comments!

The post The 5 Best Real Estate Transaction Management Software for 2025 appeared first on The Close.

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The 5 Best Real Estate Direct Mail Companies https://theclose.com/real-estate-direct-mail/ https://theclose.com/real-estate-direct-mail/#respond Mon, 05 May 2025 08:54:06 +0000 https://theclose.com/?p=95039 Looking to gain new clients or seller and buyer leads?

The post The 5 Best Real Estate Direct Mail Companies appeared first on The Close.

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Looking to gain new clients or seller and buyer leads? Ready to stand out in your prospects’ mailboxes? The best real estate direct mail companies deliver personalized, high-quality print pieces — think eye-catching postcards, brochures, or newsletters — that land right in your prospective client’s hands and drive real responses. 

Below, you’ll find my pick of the five top direct mail providers to help you boost your outreach.

The Close’s top picks for direct mail marketing services

Direct mail company
Starting price
Standout features & services
Lead purchasing
Address verification
ProspectPlus! logo
$0.96 per piece
  • Extensive real estate postcard templates
  • Targeted list-building with “MapMyMail”
  • Market Dominator program
blue checkmark icon.
blue checkmark icon.
Get started with ProspectsPLUS!
Quantum Digital logo
$0.13 per piece (printing only)
  • MLS-integrated campaigns
  • TriggerMarketing for one-click Just Listed/Sold mailers
  • Lead tracking with social media add-ons
blue checkmark icon.
blue checkmark icon.
Get started with Quantum Digital
Postcard Mania Logo
$0.18 per piece for low-volume orders
  • Everywhere Small Business multi-channel campaigns
  • Discounted postage
  • Low minimums
blue checkmark icon.
blue checkmark icon.
Get started with PostcardMania
Modern Postcard logo
$0.22 to as much as $1.03 per piece
  • End-to-end direct mail campaigns with deep personalization
  • Omnichannel campaigns with Modern MAX
  • Advanced targeting services
blue checkmark icon.
blue checkmark icon.
Get started with Modern Postcard
Wise Pelican logo
$0.97 per piece
  • Real estate-specific templates
  • No minimums
  • Mailing list builder
blue checkmark icon.
blue checkmark icon.
Get started with Wise Pelican

ProspectsPLUS!: Best for prospecting tools

ProspectsPLUS!
Pros
  • Large selection of direct mail options
  • Next-day turnaround
  • ROI and SOI calculators
  • Marketing training
Cons
  • No CRM integration
  • NCOA list cleaning is not provided
  • Dated website
The Close Score
4.6
Pricing
4.5
General features
5.0
Advanced features
4.1
Ease of use
5.0
Customer servic
4.5
Customer rating
4.9
Expert score
5.0
out
of
5

Why I chose ProspectsPLUS!

ProspectsPLUS! is a one-stop shop for all your real estate direct mail marketing needs. It combines training resources with ROI and SOI calculators for more innovative budgeting. If you don’t have a mailing list, don’t worry — you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.

  • Mailer selections: You can select from a variety of direct mailers for real estate, such as postcards, flyers, brochures, and door hangers. You also have the option to schedule your campaigns for the entire year.
  • ROI and SOI calculators: These tools are helpful for a better understanding of the scope of the direct mail marketing campaign and proper budgeting.
The ROI calculator with the final calculation estimate.

Example of the ROI Calculator (Source: ProspectsPLUS!)

What I think would improve ProspectsPLUS!

The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a valuable feature, adding significant benefits to help agents streamline client communication and outreach. If CRM integration is essential to you, check out Quantum Digital.

Quantum Digital: Best for MLS integration

Quantum Digital
Pros
  • Automated farming and follow-up
  • Preschedule mailers
  • Lead tracking
  • Synced to MLS
Cons
  • No graphic design services
  • Limited predesigned templates
The Close Score
4.4
Pricing
4.5
General features
4.8
Advanced features
4.5
Ease of use
5.0
Customer service
3.0
Customer rating
3.9
Expert score
4.1
out
of
5

Why I chose Quantum Digital 

If you want an easy way to handle your real estate mail campaigns, Quantum Digital’s got you covered. It syncs with your Multiple Listing Service (MLS) to pull property info and auto-generate postcards every time you have a new listing on the market — like having a personal assistant! While the template selection is a bit limited, their design tool makes customizing a breeze.

  • Automated farming and follow-up: AutoMail enables you to send postcards to your chosen mailing lists effortlessly. Schedule multiple months of postcards to stay top of mind and maintain a great relationship with your clients. 
  • Synced to MLS: Each postcard also comes with social ads that make it easy for people to respond. And the moment someone interacts with your marketing, you get an email with their info.
A sample postcard and the mailing process showing a calendar, home, and mail cart icons.

Example of Postcard Mailer Process (Source: Quantum Digital)

What I think would improve Quantum Digital 

Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. If you’re looking for pre-made templates, check out Wise Pelican.

PostcardMania: Best for graphic design services

PostcardMania
Pros
  • Free samples
  • Direct interaction with a graphic designer
  • Matching social media ads
  • Clean and easy-to-navigate website
Cons
  • Slower turnaround
  • No mail merge options
  • Cannot place orders online
The Close Score
5.0
Pricing
4.5
General features
4.8
Advanced features
3.1
Ease of use
5.0
Customer service
4.5
Customer rating
4.8
Expert score
5.0
out
of
5

Why I chose PostcardMania

Creating effective direct mail marketing campaigns for real estate can be a daunting task, especially when you don’t have a large marketing team available. 

But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.

  • Graphic design services: The design team can create personalized templates or unique designs for your postcard campaign. 
  • Matching ads for social media: Automatically display matching Google, Facebook, and Instagram ads for the same targeted prospects you mail your postcards to.
A postcard showing a real estate agent standing in front of three different houses, along with contact information and a client review.

Example of a custom real estate agent postcard (Source: PostcardMania)

What I think would improve PostcardMania

Agents love the design support, but faster turnaround times would keep campaigns timely and competitive. Slow production schedules can stall promotions and result in the loss of valuable leads. If you prefer quicker turnaround times, check out ProspectsPLUS!.

Modern Postcard: Best for personalized direct mail campaigns

Modern Postcard
Pros
  • Fully personalized direct mail campaigns and design services
  • Integrates direct mail with digital marketing channels
  • Provides expert consultation
Cons
  • Lacks transparent, upfront pricing on its website
  • May have higher costs compared to budget-focused direct mail services
The Close Score
4
Pricing
2.0
General Features
4.5
Advanced Features
4.6
Ease of use
5.0
Customer service
3.0
Customer rating
4.1
Expert score
5.0
out
of
5

Why I chose Modern Postcard

Modern Postcard’s team assists in designing custom postcards to specific audiences, ensuring your message stands out. With access to extensive mailing lists segmented by demographics, you can effectively target renters, retirees, or any niche market. While pricing details aren’t readily available online, Modern Postcard’s personalized service makes it a compelling choice for agents seeking an impactful direct mail provider.

  • Modern MAX program: This platform integrates direct mail with digital ads and Informed Delivery for a seamless omnichannel experience.
  • Postal Analytics: Modern Postcard utilizes built-in Postal Analytics to determine the fastest delivery methods and apply the deepest postage discounts — automatically and at no extra cost.
Modern MAX program (Source: Modern Postcard)

What I think would improve Modern Postcard

One thing I’d love to see from Modern Postcard is upfront pricing on their website. Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.

Wise Pelican: Best for building mailing lists

Wise Pelican
Pros
  • Fully trackable mailings
  • No long-term contracts or minimum order
  • Premade templates
  • Targeted mailing lists
Cons
  • No CRM integration
  • Limited marketing resources
The Close Score
4.9
Pricing
4.0
General features
2.9
Advanced features
3.8
Ease of use
5.0
Customer service
4.8
Customer rating
4.8
Expert score
4.6
out
of
5

Why I chose Wise Pelican

Founded by real estate agents, Wise Pelican makes direct mail marketing for realtors easy. The mailing list system saves time by targeting the right audience and boosting response rates, increasing your chances of securing more seller leads. 

Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.

  • Premade templates: Although there may be fewer options, these templates are specifically designed to be high-converting mailers. 
  • Mailing lists: Each mailing list is carefully checked against the National Change of Address (NCOA) database and the Coding Accuracy Support System (CASS), certified by the USPS. This ensures accurate addresses for maximum deliverability.
A map with a radius chosen for a specific mailing list.

Example of a mailing list platform (Source: Wise Pelican)

What I think would improve Wise Pelican

Real estate agents have a lot on their plates, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, these features could personalize the experience for some agents. For a more full-service option, visit PostcardMania.

Methodology: How I chose the best direct mail marketing services

Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates each real estate direct mail marketing service company. 

Our experts have conducted extensive research to analyze dozens of direct mail marketing companies and determine the best options for our readers. The features we explored are essential for real estate agents to choose the right real estate mailing services for their business. 

Our detailed criteria included: 

  • Advanced features 25%
    • Features include turnaround time, real estate-specific print options, no minimum order quantity, lead purchasing, tracking and analytics, NCOA list cleaning, campaign management, and mail merge options. 
  • Pricing 20%
    • The pricing of any service is a crucial factor to consider. This metric accounts for volume discounts, pricing transparency, cost per mail piece, customization options, and rush orders. 
  • General features 20%
    • This metric encompasses various mail formats, design services, targeting capabilities, print quality, mailing list services, delivery tracking, CRM integration, and environmental considerations. 
  • Ease of use 10%
    • This metric examines the technical skills required to set up and operate, as well as the availability of templates and the user-friendliness of the interface. 
  • Customer rating 10%
    • This evaluation examines each company’s reputation through the lens of current and past users, reviewing customer reviews and the popularity of each service.
  • Expert rating 10%
    • The Close closely reviews each company for standout features, details, ease of use, and value for money from a real estate expert’s perspective. 
  • Customer service 5%
    • If real estate agents need additional support, they must be aware of the customer service options available through phone, email, live chat, and the ticket system.

Frequently asked questions (FAQs)




Your take

When it comes to direct mail marketing, being consistent is crucial. I hope the companies we’ve listed here have given you great ideas to craft your message and drive business growth. What’s your go-to real estate direct mail marketing company? Share your experience in the comments!

The post The 5 Best Real Estate Direct Mail Companies appeared first on The Close.

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https://theclose.com/real-estate-direct-mail/feed/ 0 prospectsplus_inc_logo blue checkmark icon. blue checkmark icon. Quantum_Digital-removebg-preview blue checkmark icon. blue checkmark icon. Postcard Mania Logo blue checkmark icon. blue checkmark icon. Modern_Postcard blue checkmark icon. blue checkmark icon. Wise Pelican blue checkmark icon. blue checkmark icon. ProspectsPLUS! Your ROI Calculator Screenshot <p>Example of the ROI Calculator (Source: <a href="https://www.prospectsplus.com/roi-calculator">ProspectsPLUS!</a>)</p> Quantum Digital Example of Postcard Mailer Process <p>Example of Postcard Mailer Process (Source: <a href="https://quantumdigital.com/real-estate-marketing">Quantum Digital</a>)</p> PostcardMania Example of a custom real estate agent postcard <p>Example of a custom real estate agent postcard (Source: <a href="https://www.postcardmania.com/">PostcardMania</a>)</p> Modern Postcard MMax-Desktop.jpg Modern MAX program (Source: Modern Postcard) Wise Pelican Example of a mailing list platform <p>Example of a mailing list platform (Source: <a href="https://wisepelican.com/wp-content/uploads/2024/02/Screenshot-2024-02-15-at-6.59.33%CE%93Cam.webp">Wise Pelican</a>)</p> expand/collapse expand/collapse expand/collapse
7 Best Online Real Estate Schools in California (CA) for 2025 https://theclose.com/best-online-real-estate-school-california/ https://theclose.com/best-online-real-estate-school-california/#comments Mon, 21 Apr 2025 12:50:16 +0000 https://theclose.com/?p=7174 If you’re searching for the best real estate schools in California, we've evaluated the ones with feature-rich, comprehensive, and convenient packages to suit every type of learning style.

The post 7 Best Online Real Estate Schools in California (CA) for 2025 appeared first on The Close.

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Becoming a real estate agent in the Golden State means tackling 135 hours of coursework — but the right school can make it a breeze. The best online programs balance flexible schedules, affordable pricing, and engaging lessons. To help you hit the ground running, here are our top picks for the best online real estate schools in California.

The Close’s Top Picks of Best Online Real Estate Schools in California

Our Top Picks
Best for
Starting Price*
Read More Below
US Realty Training Logo
Live instruction
$154.99
US Realty Training ↓
Enroll in US Realty Training
The CE Shop logo
Continuing education
$139
The CE Shop ↓
Enroll in The CE Shop - Use promo code: TheClose35 to save 35%!
Colibri Real Estate logo.
$Exam prep
$199
Colibri Real Estate ↓
Enroll in Colibri - Use promo code: TheClose40 to save 40%!
Kaplan real estate education logo
Career advice
$399
Kaplan ↓
Enroll in Kaplan - Use promo code: KAPRE5 to save 5%!
Aceable Agent logo.
Learning on the go
$199
Aceable Agent ↓
Enroll in Aceable - Use our link to save 25%!
onlineed logo
Students on a budget
$129
OnlineEd ↓
Enroll in OnlineEd
Allied Real Estate Schools logo
Customer support
$199
Allied Schools ↓
Enroll in Allied Schools - Use promo code: TheClose30 to save 30%!

Need to learn more about California education requirements before choosing a school? Check our guide on how to become a real estate agent in California in 7 easy steps, or jump to our helpful California licensing info section.

Best for live instruction: US Realty Training

US Realty Training
Pros
  • Variety of class formats
  • Local company
  • Offers free trial
  • Pass guarantee in all prelicensing packages
  • Job assistance through a partnership with local brokerages
Cons
  • Payment plan only offered with live training package
  • Free course access for only six months
The Close Score
4.9
Value:
4.3
Learning Format & Accessibility:
4.5
Course Features:
3.4
Help & Support:
4.5
Reputation:
5.0
Expert Score:
5.0
out
of
5

My Expert Opinion on US Realty Training

Besides being a local company with access to local brokerages in the state, US Realty Training specializes in both live instruction and online classes, making it one of the best online real estate classes in California. The school offers California real estate courses with many schedules on its campuses across the state. US Realty Training’s live, in-person classes deliver hands-on practice, real-time feedback, and valuable networking opportunities.

If you need more convincing on US Realty Training, I encourage you to register and use the three-day free trial to check out its magnificent online student dashboard and discover why it has the best real estate online courses. It’s definitely worth it!

💡Room for improvement: I’d like US Realty Training to improve by adding more interactive features for students. Study groups among students and one-on-one coaching sessions will lead to a more engaging experience.

US Realty Training Cost

Whether you end up with an online-only course or an in-person one, US Realty Training doesn’t skimp on extra features. Each course package comes with excellent online trainer support and job assistance.

Type of Education
Price Range
Standout Features
Prelicensing
$75-$399.99
  • E-books, printable slides, and flashcards
  • State exam application assistance
  • Pass guarantee and job assistance
Continuing Education
$159
  • One year of access to online courses
  • Open book quizzes and chapter exams
  • Includes implicit bias training
Broker Prelicensing
$75-$270
  • E-books, printable slides, and flashcards
  • Access to a YouTube channel with over 200 videos
  • Online trainer support and job assistance
Exam Prep
$50-$175
  • Application assistance
  • Practice tests
  • Practice exam bank with over 2,000 questions

Best for Continuing Education: The CE Shop

The CE Shop
Pros
  • Expertly designed curriculum
  • Easy-to-use online platform
  • Pass or Don’t Pay guarantee
  • Exam prep packages include lots of features
  • Offers self-paced and livestream course options
Cons
  • The Basics doesn’t come with test prep materials
  • No access to local real estate brokerages
The Close Score
4.9
Value:
5.0
Learning Format & Accessibility:
3.0
Course Features:
4.1
Help & Support:
5.0
Reputation:
4.0
Expert Score:
5.0
out
of
5

My Expert Opinion on The CE Shop

If you’re looking for a California real estate school with many continuing education options after you get licensed, this is the one. In California, agents must complete 45 hours of CE every four years to renew their license. 

The CE Shop prides itself on interesting CE courses that will keep you returning every renewal period. Whether you’re renewing your license for the first or tenth time, The CE Shop’s courses are always relevant to the ever-changing real estate landscape.

💡Room for improvement: In all the times I’ve reviewed The CE Shop, I’ve never seen it include networking opportunities for students and agents. I’d like The CE Shop to offer more interactive package features, such as live webinars and Q&A sessions.

The CE Shop Cost

Whichever package you choose from The CE Shop’s best real estate classes online, expect lots of bonus resources — even from its most basic ones.

Type of Education
Price Range
Standout Features
Prelicensing
$139-$399
  • Exam Prep Edge
  • Business e-books
  • Career resources and digital flashcards
Post-licensing and Continuing Education
$19-$155
  • Individual or packaged courses
  • Available for both salesperson and broker
  • NAR Ethics course
Broker Prelicensing
$115
  • Only 135 hours of courses are available
Exam Prep
$135
  • Initial assessment
  • Interactive dashboard and unlimited simulated exams
  • Individual lessons per topic

Save 35% when you use our code “TheClose35

Best for Exam Prep: Colibri Real Estate

Colibri Real Estate
Pros
  • Expertly designed curriculum
  • Easy-to-use online platform
  • Pass or Don’t Pay guarantee
  • Exam prep packages include lots of features
  • Offers self-paced and livestream course options
Cons
  • The Basics doesn’t come with test prep materials
  • No access to local real estate brokerages
The Close Score
4.6
Value:
5.0
Learning Format & Accessibility:
3.5
Course Features:
3.4
Help & Support:
3.0
Reputation:
4.7
Expert Score:
5.0
out
of
5

My Expert Opinion on Colibri Real Estate

Colibri Real Estate’s exam prep materials are worthy of special mention. The exam prep packages may be pricey, but everything included will help you pass the real estate exam. With Colibri’s test prep materials, you’ll get audio review guides to help you retain information easily, simulated exams to master common exam topics, and a readiness assessment to see how prepared you are for the exam. Check out our Colibri review for more information.

💡Room for improvement: I’d like Colibri to offer students direct access to local brokerages and an online community of nearby agents for real‑world networking and mentorship.

Colibri Real Estate Cost

Almost all of Colibri Real Estate’s packages come with a Pass or Don’t Pay guarantee, which means you may be eligible for a full refund if you don’t pass the real estate exam on your first try.

Type of Education
Price Range
Standout Features
Prelicensing
$199-$419
  • Instructor support and real estate study guides
  • Buffini & Company coaching videos
  • Exam Crammer webinar series
Post-licensing
$69
  • Individual and packaged courses available
  • Narrated audio with adjustable speeds
  • NAR ethics course
Broker Prelicensing
$319-$399
  • Principles of Real Estate Practice e-book
  • Math real estate e-book
  • 1-year RISMedia Premier Membership
Exam Prep
$115-$219
  • Audio review guides
  • Flashcards
  • Simulated exams

Use our code “TheClose40” to get 40% off!

Best for Career Advice: Kaplan

Kaplan
Pros
  • Variety of class formats
  • Exam prep included in all packages
  • Interactive study groups
  • Career Mentor Connect via Zoom
  • One-stop shop for all your California real estate classes
Cons
  • Dated interface, not a great mobile experience
  • No pass guarantee
  • No in-person classes
The Close Score
4.4
Value:
5.0
Learning Format & Accessibility:
2.5
Course Features:
3.3
Help & Support:
4.0
Reputation:
4.7
Expert Score:
4.7
out
of
5

My Expert Opinion on Kaplan

Kaplan meets the demands of auditory and visual learners through its flexible learning options. I recommend its Career Launcher, which gives you access to mentorship sessions and live online coaching. 

This sets Kaplan apart because, while most schools focus solely on helping you pass the exam, Kaplan goes a step further by teaching real-world skills you’ll actually use in your career. Read our in-depth review of Kaplan for more information.

💡Room for improvement: Kaplan should start offering a pass guarantee. This guarantee will increase the number of its students and add more value to its prelicensing and exam prep packages. If the other schools on our list have a pass guarantee, Kaplan should level up, too.

Kaplan Cost

All packages include weekly live mentorship sessions online and access to an interactive study group. The more expensive options include printed textbooks, live online coaching, and separate courses that cover test prep and sales techniques.

Type of Education
Price Range
Standout Features
Prelicensing
$169-$749
  • Exam prep materials
  • Live Online Learning Hub
  • Career Mentor Connect via Zoom
Post-licensing
$16-$144
  • Individual and packaged courses available
  • E-books included with all courses
Continuing Education
$16-$144
  • Available in home study, live online, or on-demand video format
  • Interesting range of elective courses
Broker Prelicensing
$169-$839
  • Mandatory and elective courses
  • Exam prep online video course and workbook
  • Broker drill and practice QBank
Exam Prep
$29-$199
  • Available in home study, live online, or on-demand video format
  • Workbook with lecture outlines and practice questions

Use our code “KAPRE5” to save 5%

Best for Mobile: AceableAgent

Aceable Agent
Pros
  • Great learning platform for mobile
  • Live webinars and private tutoring are included in the premium package
  • Pass guarantee
Cons
  • No CE course offerings
  • No live instruction option
  • No career assistance or networking opportunities
The Close Score
4.2
Value:
2.3
Learning Format & Accessibility:
3.8
Course Features:
3.3
Help & Support:
5.0
Reputation:
4.5
Expert Score:
4.5
out
of
5

My expert opinion on AceableAgent

AceableAgent has the best real estate classes in California for mobile learning. As the only school on this list with a mobile app, AceableAgent will give you the bang for your buck. Its basic package includes all the essentials, plus user-friendly learning tools. So, if you’re a go-getter who likes accomplishing tasks simultaneously, you’ll like AceableAgent’s mobile app. Read lessons, answer questions, and even listen to the narration on your app on the go!

💡Room for improvement: It would be great if AceableAgent could expand its services to more states and offer continuing education and post-licensing courses. Read more about AceableAgent in our review.

Aceable Agent Cost

AceableAgent’s prelicensing course packages include a pass guarantee and many practice questions to help you ace the real estate exam.

Type of Education
Price Range
Standout Features
Prelicensing
$199-$419

  • Instructor support

  • Progress monitoring and personalized study recommendations

  • Private tutoring, live webinars, and instructor Q&A in premium package

Exam Prep
$59-$99

  • National and state questions

  • Videos, audio lessons, and live online webinars

  • E-book, flashcards, and worksheets

Best for Students on a Budget: OnlineEd

OnlineEd
Pros
  • Very affordable
  • Offers self-paced courses
  • Practice tests included in two of three packages
Cons
  • Text-heavy courses
  • No access to live instructors
  • No live instructor support
The Close Score
3.9
Value:
4.3
Learning Format & Accessibility:
1.5
Course Features:
2.9
Help & Support:
4.0
Reputation:
4.4
Expert Score:
4.5
out
of
5

My Expert Opinion on OnlineEd

If you’re looking for good online real estate schools that won’t break the bank, OnlineEd is definitely one of them. Since it’s the most affordable option on my list, OnlineEd doesn’t include many bonus materials in its packages. You’ll get text-heavy courses, which are beneficial if you learn best by reading. In addition, you’ll have 24/7 access to all materials, allowing you to study on your mobile or desktop anytime.

💡Room for improvement: While I know that all of OnlineEd’s courses are designed for the budget-conscious, it wouldn’t hurt to include extra features such as prerecorded real estate videos for visual learners.

OnlineEd Cost

All of OnlineEd’s offerings come with a printable certificate, which you’ll get after finishing the course.

Type of Education
Price Range
Features
Prelicensing
$129-$389
  • Self-paced online courses
  • E-books
  • Practice tests
Continuing Education
$6-$52.94
  • Individual and packaged courses
  • Available on desktop and mobile
Broker Prelicensing
$349-$599
  • Textbook and practice quizzes

Best for Customer Support: Allied Schools

Allied Schools
Pros
  • Student support via live chat, email, or phone
  • CompuCram exam prep
  • Offers CA Allied CE membership
  • Top tier package includes CA Insider exam guide
Cons
  • Pricey
  • The most basic prelicensing package doesn’t include test prep materials
The Close Score
3.6
Value:
2.0
Learning Format & Accessibility:
3.0
Course Features:
3.1
Help & Support:
4.5
Reputation:
4.0
Expert Score:
3.8
out
of
5

My Expert Opinion on Allied Schools

Allied Schools, now partnered with Colibri Real Estate, offers the best online real estate courses in California, backed by exceptional customer support. 

Since Allied shares resources with Colibri, students get access to many of the same high-quality materials, like interactive lessons and practice exams. Allied’s team can always answer questions by phone, email, or live chat during business hours. Allied is a top choice if you seek dependable customer service.

💡Room for Improvement: Allied Schools’ prelicensing package starts at $199, making it the most expensive basic package on our list — but it doesn’t even include exam prep materials. At that price, Allied Schools should at least include tools like flashcards or a study schedule to help students prepare for the licensing exam.

Allied Schools Cost

Allied Schools offers top-notch student support regardless of the type of real estate classes you’re enrolling in.

Type of Education
Price Range
Features
Prelicensing
$199-$499
  • Self-paced online and livestream course packages
  • CompuCram exam prep
  • Buffini & Company career coaching videos
Continuing Education
$14-$97
  • CA Allied CE membership plan for a year
  • Mandatory and elective courses
Broker Prelicensing
$72-$479
  • Choose from 1 to 8 broker courses
  • Live student support
Exam Prep
$145
  • Exam Cram webinars
  • Vocabulary study and practice tests
  • Readiness Indicator

Save 30% when you use our code “TheClose30

How we selected the best online real estate schools in California

Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates the best online real estate courses California. 

Our experts have done hours of research to analyze dozens of real estate schools to determine the best for our readers. The features we explored are essential for students to become successful agents and brokers in the real estate industry. 

Our detailed criteria included the following:

  • Course features (25%)
    • This comprises items that assist agents and brokers in completing their education, like pass and refund guarantees, career and instructor support, coaching, training, interactive study groups, and course extensions.
  • Value (20%)
    • Pricing and availability of coursework are essential factors to assess. This accounts for real estate school offerings in prelicensing, post-licensing, continuing education, broker prelicensing, and exam prep.
  • Learning format & accessibility (20%)
    • Real estate professionals must consider the best format for their learning, which includes self-paced, on-demand video, live streaming, and in-person classes. Also, accessibility via multiple devices, like computers, tablets, and mobile devices, determines user convenience. 
  • Expert score (15%)
    • The Close closely reviews each course for standout features, details, ease of use, and the value for money spent from a real estate expert’s perspective. 
  • Help & support (10%)
    • If students need additional support, they must be aware of the customer service options available through phone, email, live chat, and the ticket system. 
  • Reputation (10%)
    • This examines the reputation of each real estate school through the lens of current and past students, reviewing each provider’s customer reviews and popularity.

Helpful California Licensing Info

The Close logo
Quick Facts
account_balance

California real estate governing body:

California Department of Real Estate

schedule

Prelicensing requirements:

135 hours

inventory

Post-licensing requirements:

45 hours within four years of becoming licensed

school

Continuing education requirements:

45 hours every four years from the date of initial licensure

FAQs




Your take

I hope I’ve helped you choose from this list of top-rated online real estate schools in California. At The Close, we’re committed to helping you thrive and succeed in our industry. Still have unanswered questions? Leave us a comment below!

Sources

1 ZipRecruiter

2 Zillow

The post 7 Best Online Real Estate Schools in California (CA) for 2025 appeared first on The Close.

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https://theclose.com/best-online-real-estate-school-california/feed/ 11 US Realty Training Logo The CE Shop Colibri-Real-Estate-Vertical-RGB_Color-900×469 Kaplan real estate education aceable-logo OnlineEd logo Allied Real Estate Schools US Realty Training The CE Shop Colibri Real Estate Kaplan Aceable Agent OnlineEd Allied Schools The Close logo expand/collapse expand/collapse expand/collapse
Top 8 Sources for Pay at Closing Real Estate Leads in 2025 https://theclose.com/real-estate-leads-pay-at-closing/ https://theclose.com/real-estate-leads-pay-at-closing/#comments Mon, 21 Apr 2025 12:15:11 +0000 https://theclose.com/?p=75151 Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

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Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. 

I’ll explore some of the top companies that offer real estate leads pay at closing and dive into how real estate professionals can benefit from their services.

Sign up for free with Sold.com to receive real estate referrals and jump-start your business.
  • Buyer and seller leads
  • Manage all referrals on the agent dashboard
  • For individual agents or teams
Sold.com has paid for this placement. However, our team of experts approved Sold.com as an appropriate product, and our content remains editorially independent.

The Close’s top picks for real estate leads pay at closing

Provider
Best for
Referral fees
Qualifications Needed
clever logo
A streamlined platform to receive leads
1.5% listing fee ($3,000 minimum)
Over five years of experience with great client reviews and extensive market knowledge
Visit Clever
zillow flex logo
Data-driven courses and coaching
15%-40% of commission
By invitation only; only specific locations apply
Visit Zillow Flex
sold com logo
Performance-based lead assignment
30%-35% of commission (0% if paid by sponsor)
Undisclosed
Visit SOLD.com
homelight logo
Leads based on performance history
33% of commission
Undisclosed
Visit HomeLight
Agent Pronto lgoo
Receiving leads via text message
25%-35% of commission
Undisclosed
Visit Agent Pronto
Rocket Homes logo
Prequalified leads
1% of estimated home value or 25%
24 months of experience and five closed transactions in the last 12 months
Visit Rocket Homes
UpNest logo
Leveraging technology
30% of commission
Three years of experience and six transactions in 12 months
Visit UpNest
ReferralExchange logo
Agents in the REALTOR® network
35% of commission
Three years of experience, at least 20 transactions, or comparable sales volume within the last 12 months
Visit ReferralExchange

Clever: Best for a streamlined platform to receive leads

clever logo
Pros
Cons
  • No upfront costs
  • Requires experience to join
  • Provides qualified leads
  • It might be unavailable in some geographical areas
  • Helps increase agent brand awareness
  • Doesn’t guarantee completed deals
  • Reduces marketing costs
  • Marketed as a discount service to sellers

Why I chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This entirely web-based real estate leads paid at closing platform doesn’t play favorites based on how much you’re willing to pay.

Instead, it considers the quality of service an agent provides and client satisfaction. Rather than paid tiers, an in-house matching team handpicks and assigns leads based on your experience, local market focus, and client reviews, so you connect only with vetted, high-intent buyers and sellers. Plus, there is no fee to join the program. 

  • 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
  • Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.
Agent qualifications needed for Clever
Agent qualifications for Clever (Source: Clever)

Fees & process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for data-driven courses & coaching

zillow flex logo
Pros
Cons
  • Lifelong clients.
  • Zillow fees due on the first two transactions within two years of receiving the lead
  • Top real estate listing website
  • Stringent performance standards
  • Trusted real estate brand
  • Can be highly costly to join
  • No upfront cost to participate once
  • Only available to high-performing agents in specific locations

Why I chose Zillow Flex

Zillow Flex is available exclusively to agents already enrolled in the Zillow Premier Agent program. It offers seasoned agents or those already invested in the platform an opportunity to generate leads with no upfront costs.

Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

  • No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
  • Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Fees & process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for performance-based lead assignment

sold.com logo
Pros
Cons
  • Provides referrals for individual agents or teams
  • Unknown agent qualification is needed
  • Sign-up process is easy
  • Geographic coverage is undisclosed
  • Receive both buyer and seller leads
  • Agent referral fee isn’t mentioned on the website
  • Dedicated agent portal
  • You have no control over how many leads you receive.

Why I chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

  • Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
  • Agent dashboard: This dedicated area lets the agent manage all referrals.
Benefits of joining SOLD.com
Benefits of joining SOLD.com (Source: SOLD.com)

Fees & process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for leads based on performance history

logo of pay-at-closing lead company, Homelight
Pros
Cons
  • Broker-to-broker referrals system
  • The amount or quality of leads is unknown
  • Leads are vetted before being shared with the agent
  • Control over lead received is limited
  • Easy to sign up to participate
  • It may not cover all geographical areas
  • Both buyer and seller leads are available
  • Not ideal for new agents with low transaction history

Why I chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. 

It matches high‑intent clients to agents with proven track records by analyzing over 27 million public transaction records and thousands of client reviews. It also displays past sales on a “Transactions Near You” map so leads reflect your real‑world performance. HomeLight offers seasoned agents an uncomplicated and reliable way to access valuable leads and grow their businesses.

  • Mobile application: Agents receive referrals and manage their leads on the go.
  • Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.
HomeLight Ultra interface
HomeLight Ultra for agents (Source: HomeLight)

Fees & process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for receiving leads via text message

Agent Pronto lgoo
Pros
Cons
  • Leads are prescreened.
  • Agents must keep the platform updated on their progress
  • Receives both buyer and seller leads
  • Control over leads is limited
  • Agents can submit leads to refer to other agents
  • Lead-matching details are undisclose
  • Easy to sign up and join
  • Competition or agents within a geographical market are not shown

Why I chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

  • Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
  • Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.
A part of Agent Pronto's website saying "submit your referrals to Agent Pronto and get paid"
Get paid when you submit referrals (Source: Agent Pronto)

Fees & process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and the signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for Agent Pronto is 25% to 30% of your commission.

Rocket Homes: Best for prequalified leads

logo of pay-at-closing lead company, Rocket Homes
Pros
Cons
  • Support is offered to help agents close deals
  • Increases agent competition among market areas
  • Lead contact information is verified
  • Requires the use of Rocket Mortgage for lending
  • Dedicated agent onboarding process
  • Agents have stringent milestones to meet
  • Network spans 50 states

Why I chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

  • Client Central: It has a centralized online location for agents to accept new leads.
  • Exclusive leads: No other agents will get the distributed leads once they accept.
Details about Rocket Homes' Partner Agent Network
Benefits of choosing Rocket Homes (Source: Rocket Homes)

Fees & process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for leveraging technology

upnest logo
Pros
Cons
  • Owned by Realtor.com
  • Lead assignment details are not provided
  • Mobile application
  • The quantity of leads is not guaranteed
  • Assigned a dedicated advisor
  • Lead quality varies
  • Available in all 50 states
  • Agents have little control over getting leads
  • Clients are prescreened

Why I chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively on their UpNest agent profile. 

Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

  • Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
  • Achievement sharing: Agents promote their expertise via confidential and personalized proposals.
UpNest's mobile interface
UpNest’s mobile interface (Source: UpNest)

Fees & process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for agents in the REALTOR® network

ReferralExchange logo
Pros
Cons
  • Support seven days a week
  • Agents are accepted to network on an as-needed basis
  • Licensed service team nurtures leads on your behalf
  • Must be experienced with leads to start
  • Lead notification through text, phone call, and email
  • Can only join via invitation
  • Propriety data models match leads to agents
  • Not ideal for newer agents

Why I chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

  • Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
  • Expansive network: ReferralExchange has agents across all 50 states.
ReferralExchange’s process
ReferralExchange’s process (Source: ReferralExchange)

Fees & process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Pros and cons of real estate leads pay at closing

If you’re still unsure about getting realtor leads pay-at-closing, weighing their pros and cons can help you determine if this model aligns with your business strategy:

Pros
Cons
  • No upfront costs: Agents only pay when a deal closes.
  • High commission fees: You may pay a sizable commission percentage depending on your chosen company.
  • Targeted and qualified leads: The leads you’ll get are more specific to your market needs.
  • Lead quality inconsistency: The leads you get can sometimes be unpredictable or unresponsive.
  • Risk mitigation: Agents will only incur expenses on successful transactions.
  • Less accessible for new agents: These companies often favor experienced agents.
  • Improved ROI potential: Minimizes spend on unqualified leads.
  • Potential follow-up fees: Agents might pay extra commissions for repeat business.

Methodology: How I chose the best pay at closing real estate leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

  • Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
  • Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
  • Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
  • Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
  • Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
  • Agent experience required: Assessed the expertise of agents to join each platform

Frequently asked questions (FAQs)





Your take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

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Best Real Estate Company to Work For in 2025 https://theclose.com/best-real-estate-company-to-work-for/ https://theclose.com/best-real-estate-company-to-work-for/#comments Fri, 04 Apr 2025 16:48:03 +0000 https://theclose.com/?p=3599 Discover the best real estate company to work for. Find out which firms offer top compensation, culture, and growth opportunities.

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According to the National Association of Realtors (NAR), the median agent tenure at a brokerage is five years. So, you’ll most likely consider a switch down the road. The best real estate companies boost your earning potential, offer flexibility, solid training, and top-notch tools. I’ve identified the best real estate company to work for in this article based on several categories. Let’s dive in!

The Close’s top picks for the best real estate company to work for

Brokerage
Commission Split
Best For
Brokerage Highlights
Redfin logo.30% salary + 70% bonuses per transactionAgents relocating to a new marketPredictable income, benefits, and company-generated leads
Visit Redfin
Compass logo.Split varies (typically 70/30 to 80/20) with capsBreaking into the luxury marketCutting-edge technology, marketing tools, exclusive concierge services
Visit Compass
RE/MAX logo.Varies - 95/5 or 80/20Experienced, independent agentsHigh commission split, strong branding, global presence
Visit RE/MAX
eXp Realty logo.80/20 split; $16,000 capAgent educationCloud-based brokerage, revenue sharing, and stock options
Visit eXp Realty
Real Broker logo.85/15 split; $12,000 capAI-powered technologyCloud-based brokerage, stock incentives, and a strong tech platform
Visit Real
Lpt Realty logo.Choose between $500 per transaction with a $5,000 cap or 80/20 split with a $15,000 capBuilding a teamDual model, stock incentives, and strong branding support
Visit Lpt Realty
Fathom Realty logo.100% commission with a $465 per transaction fee (caps at $9,000) or 88/12 split (caps at $12,000, min $465 per sale)Part-time agentsAgent-owned, stock awards, lower fees than most 100% models
Visit Fathom Realty

📌   Pro Tip

Picking the right brokerage isn’t just about commission splits; it’s about finding the proper training, support, and growth opportunities. If you’re a new agent, check out our guide on choosing a real estate brokerage.

1. Best real estate company for agents relocating to a new market: Redfin

Redfin logo
Pros
Cons
  • Salary-based firm creates a stable income stream
  • Low salary and minimal transaction bonuses compared to independent agents
  • Access to medical and dental benefits package
  • Insufficient training for new agents
  • Company-generated lead source
  • Less flexibility than traditional agents
  • All expenses covered, unlike independent agents
  • No opportunities to learn the many aspects of running a real estate business
  • Done-for-you marketing

Why I chose Redfin

At Redfin, you don’t need an established sphere of influence. Redfin hands you leads, gives you a (modest but steady) base salary, and helps you get your footing in a new market. If you’re moving to a different city and don’t have a built-in client base, Redfin’s structure can be invaluable.

However, the leads provided by Redfin remain company property — you cannot take these leads with you if you decide to move to another brokerage. Still, once you’re settled and ready to take the next step, you can transition to another brokerage where you’ll have more control over your business and earning potential.

Redfin’s standout perks

  • Salaried positions with benefits: Agents can get their feet wet without sacrificing paying their bills or going without medical insurance.
  • Strong online presence and lead generation: Redfin is a recognized name and excels at generating leads for its agents.

What I think would improve Redfin

Agents give up a lot of flexibility at Redfin. If agents had more control over their schedules, the job might appeal to more people. Plus, company reviews show they earn less than independent contractors, even after expenses. Some might find better opportunities elsewhere with their real estate license.

Related Article
25 Jobs You Can Get With a Real Estate License

2. Best real estate company for luxury agents: Compass

Compass logo
Pros
Cons
  • High-end, unified branding and marketing; much of it done for you
  • Relatively exclusive; the application process to become a Compass agent is difficult
  • Marketing and support tools offered to agents
  • No standard split or cap structure
  • Excellent reputation among high-net-worth homeowners
  • Rapid growth may lead to a lack of support, volatility, and instability
  • Technology is prioritized, especially tools like its Likely to Sell lead program
  • Higher desk fees and other costs compared with some brokerages
  • Attractive commission splits and financial incentives
  • Some markets may be more competitive due to high concentrations of Compass agents

Why I chose Compass

Compass has made a name for itself in the luxury real estate market, providing agents with the tools, support, and brand recognition needed to succeed in this competitive niche. By leveraging Compass’s cutting-edge technology, sophisticated branding and marketing strategies, and extensive network, agents can effectively navigate the unique challenges of luxury real estate.

Compass’s standout perks

  • Excellent high-end branding: Agents will enter a fully recognized luxury name with stunning branding. 
  • Fully integrated marketing platform: Technology drives the Compass company, providing agents with tools, including Likely to Sell, to generate and nurture leads and build a solid personal brand.

What I think would improve Compass

One way for Compass to become more friendly for agents is to reduce its desk fees and other costs for joining its ranks. I’m not going to lie; Compass is not inexpensive, which gives it an air of exclusivity. However, it also raises the barrier to entry.

Related Article
How to Become a Luxury Real Estate Agent

3. Best real estate company for experienced, independent agents: RE/MAX

RE/MAX logo
Pros
Cons
  • Strong brand recognition and global presence
  • Higher franchise fees and desk fees compared with some brokerages
  • Various training and support resources offered to agents
  • Inconsistent support and resources across different offices
  • Flexible fee structures and commission splits are available
  • Some markets are highly competitive and saturated with RE/MAX agents

Why I Chose RE/MAX

RE/MAX stands out as one of the longest-running and best real estate companies to work for. Its high and flexible commission splits allow you to keep more earnings. Plus, its powerful brand gives you marketing advantages in attracting new clients. With RE/MAX, their agents’ personal expertise is enhanced by its industry-leading branding that builds credibility from day one.

RE/MAX’s standout perks

  • Comprehensive training programs: Agents can choose from an extensive selection of video or in-person training.
  • Variety of franchise models and fee structures: RE/MAX follows the traditional franchise model, so each location offers its own fee and commission structure.

What I Think Would Improve RE/MAX

With a traditional franchise model like RE/MAX, you never know what you’ll get when you meet the brokers. More standardization might help attract agents to the brokerage. Also, more innovation, tech tools, and resources to help its agents stay competitive could improve its retention.

4. Best real estate company for agent education: eXp Realty

exp realty logo
Pros
Cons
  • Agent-centric, cloud-based model with low overhead
  • Limited in-person support and mentoring
  • Massive library of on-demand training materials and virtual live training
  • No brick-and-mortar office locations
  • Transparent commission structure that’s advantageous to all agents
  • Focus on recruiting may have tarnished its reputation
  • Revenue sharing and stock options for agents
  • Relies heavily on technology, which may have a learning curve
  • Equity sharing incentives
  • Some agents may find its virtual environment less engaging

Why I chose eXp Realty

Over the past few years, eXp has stood out as the first large-scale cloud-based firm. It’s continued to innovate and stay competitive as one of the best real estate firms to work for. 

One area that really pops is eXp World, a virtual platform that includes classrooms, boardrooms, and meeting spaces. What’s even better is that agents can access all these educational resources from the comfort of their homes, without having to be near a physical office.

eXp Realty’s standout perks

  • Cloud-based virtual brokerage: Agent-focused with virtual environments puts agents in the driver’s seat, giving them access to tools and resources on demand.
  • Emphasis on agent support and training: There is a ton of available training, networking, and more in the virtual world, as well as in-person training.

What I think would improve eXp Realty

With such a massive focus on leading-edge technology, eXp could improve by spending more time educating agents in its onboarding process. For many agents, the tech alone is quite intimidating. By providing more localized support and resources, agents might have an easier time adjusting to the virtual environment.

5. Best real estate company for AI-powered technology: Real

REAL Broker logo
Pros
Cons
  • Agent-centric, cloud-based model
  • No brick-and-mortar office locations
  • Tech-forward and innovative tools for agents
  • Limited in-person support and mentoring
  • Five-tier revenue share plan attractive for recruiting agents
  • Less brand recognition than other brokerages
  • Generous equity share opportunities
  • Transparent commission structure
  • Plenty of room for growth

Why I chose Real

Previously, Real was listed as an industry disruptor, but now it’s more of a serious player and is begging other brokerages to follow its lead. It is known for being a vast AI-tech innovator in the real estate space. Real has a 24/7 AI concierge, Leo, that automates document reviews, breaks down payouts, and generates creative assets.

Real’s standout perks

  • Agent-centered 100% commission model: REAL is a cloud-based, 100% commission model that focuses on agents instead of the traditional brokerage model.
  • Access to a wide range of technology tools: If you love all the latest tech in the real estate space, you’ll love the innovative feel of REAL Broker.

What I think would improve Real

As cool as all the real estate tech is, it’s intimidating to many agents. REAL could spend more time on comprehensive training and mentorship programs to help agents start their real estate business. For its more seasoned agents, offering additional incentives for high performance would help with retention in the long run.

6. Best brokerage for building a team: lpt Realty

lpt Realty logo
Pros
Cons
  • Flexibility in how you split commissions
  • No brick-and-mortar office locations
  • Custom marketing materials included with every listing
  • Limited in-person support and mentoring
  • Technology included free of charge, including website and CRM
  • Lot less brand recognition than other firms
  • Individual office branding encouraged
  • Not available in as many markets yet
  • Seven-level revenue share
  • Reliance on tech can be intimidating for many agents

Why I chose lpt Realty

If you want to talk about disruptors, one of the newest companies in this category is lpt Realty. With its sleek custom marketing for every listing and the mortgage lender part of the company, it makes many agents’ lives smoother. 

If you’re building a team, lpt Realty has collaboration tools to help team leaders coordinate efforts, nurture growth, and drive collective success. It’s a tech-forward company changing how agents think about real estate brokerages.

lpt Realty’s standout perks

  • Mortgage process automation: LPT Realty’s owner also owns a mortgage company and a title company, keeping things simple for agents and streamlining processes.
  • AI-driven property insights: LPT Realty uses proprietary mobile-first technology to create data points to help agents target their marketing.

What I think would improve lpt Realty

The biggest struggle for LPT Realty right now is name recognition and national-level branding. But considering it started only in February 2022, its growth has been impressive. In three years since its inception, it has expanded to 25 states with nearly 12,000 agents.

7. Best real estate company for part-time agents: Fathom Realty

Fathom Realty logo
Pros
Cons
  • Low monthly fees and low transaction fees
  • Limited in-person support and resources
  • Cap at 15 transactions, not a dollar amount
  • Less brand recognition compared with larger brokerages
  • Stock options offered as part of compensation
  • Agents are responsible for generating their leads
  • Training provided for agents
  • Cloud-based brokerage offering flexibility

Why I chose Fathom Realty

Fathom Realty is smaller than many brokerages on this list, but it’s growing quickly. It focuses on innovation and leading-edge technology to help seasoned agents thrive independently, especially for agents who want to work part-time. With its low fees, Fathom offers a cost-effective solution that makes it easier for part-time agents to maximize their earnings.

Fathom Realty’s standout perks

  • 100% commission model with low fees: Instead of the traditional commission split, Fathom offers 100% commission with a transaction fee, leaving more money in the agent’s pocket.
  • Stock options for agents: Earn stock in the company as bonuses for sales and referrals.

What I think would improve Fathom Realty

Lead generation support is one area where Fathom Realty could step up its game. When you sign up with Fathom, you get some marketing basics like business cards and a few branded materials, but the heavy lifting for branding is all on you. If Fathom invested more in brand recognition and lead gen, it could help their agents grow their business faster.

Methodology: How I chose the best real estate companies to work for

When selecting the best real estate companies to work for, I assessed key elements essential for becoming a successful agent. My goal is to highlight real estate companies that offer the most advantageous commission structures, minimal fees, and opportunities for additional income through profit and revenue sharing.

After comparing and reviewing dozens of companies, I identified the best real estate firms to work for in several categories, providing the best overall package for agents, offering multiple financial benefits, cutting-edge tech tools, robust support systems, and hosting a nurturing work environment.

Here are some of the factors we looked into:

  • Commission structure
    • Let’s face it: earnings matter. I dug into how much agents actually take home. I looked into commission splits, transaction fees, and revenue-sharing models to pinpoint which companies let you keep more of your hard-earned cash.
  • Marketing and technology tools
    • I evaluated which brokerages are equipping their agents with top-notch CRMs, lead generation tools, and digital platforms that give them a competitive edge.
  • Training, support, and professional development
    • This covers mentorship programs, hands-on coaching, and education resources that are available for agents after signing up.
  • Agent rating
    • I read hundreds of company reviews to get a real sense of how agents feel about working at these companies.
  • Agent growth
    • Lastly, I examined agent retention, career development opportunities, and growth trends to determine which companies help their agents thrive and scale their businesses.

Frequently Asked Questions (FAQs)




Your take

Choosing a brokerage can feel overwhelming. So, take your time, research, and interview multiple options. Each has its culture, commission splits, tech stacks, and marketing tools. Find what aligns with your goals, but also ensure the culture feels right. You can always switch if your first choice isn’t the perfect fit.

Have you made a brokerage change in your career? How was it? What was most important to you when choosing your new brokerage? Let me know in the comments!

The post Best Real Estate Company to Work For in 2025 appeared first on The Close.

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16 Weird Real Estate Listings You Won’t Believe https://theclose.com/weird-houses/ https://theclose.com/weird-houses/#comments Wed, 02 Apr 2025 08:34:31 +0000 https://theclose.com/?p=16572 As a real estate agent, have you ever sold a weird house?

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As a real estate agent, have you ever sold a weird house? Or have you tried marketing one? From bizarre architectural wonders to properties with exciting histories, here’s a glimpse into the eccentric side of real estate. Scroll through my roundup of weird real estate listings and tips on promoting unconventional houses.

1. The biggest man cave — Gilbert, Arizona

Wow, I’ll probably never leave my house again if this is where I live. This man cave boasts a Go-Kart race track, shooting range, golf simulator, basketball gym, pool, and more. If you get this kind of listing, the perfect target market would be sports and recreation enthusiasts. Think NBA players, sports professionals, tech moguls, or even royals. Would you consider this Arizona property if you had an extra $20 million lying around?

2. The show must go on — New Berlin, Wisconsin

At first glance, this place doesn’t look that weird. But you’ll never really know until you enter the house. Owned by a theater enthusiast, this home would appeal to producers and creatives in the entertainment industry. Inside, you’ll be greeted by rooms with quirky decor, a theater, a bar, and dens. It could be ideal for theater buffs and people who love entertaining, but you could also use virtual home staging to overlay these weird features and attract more buyers.

3. Straight out of a sci-fi film — Portland, Oregon

With an almost $7 million listing price, this ultramodern Portland house looks straight out of a sci-fi film. It has stainless steel front doors, glass walls, stone floors, and imported Italian stone slabs. If you get a similar listing, this house’s selling point would be the 270-degree views of the city and river from its glass windows. Bring your wine glass for this tasting room as you celebrate the nice commission this will bring.

4. Live under a rock … literally — Palm Springs, California

A house made of rocks in the middle of a desert
For people who want to live in isolation. (Source: Realtor.com)

Built in 1929, this home is now for rent at $8,300 per month. Above Araby Cove in Palm Springs, the property features handmade fireplace tools, handcrafted doors and windows, and a secret room behind a bookcase. Another unique thing about this home is that the original owner, Perle Martin Wheeler, has her name carved into a nook in the wall.

5. 99 bottles of beer on the wall — Tucson, Arizona

Whoa, there are a lot of extraordinary houses in Arizona. As of writing, this property in Tucson is already off the market. It has three bedrooms, three deep-rock fireplaces, a guest cottage, and an outdoor kitchen. According to the listing description, the bottles serve as insulation for this home, but I imagine they also allow sunlight to filter in.

Related Article
Real Estate Trivia: 16 Fun Facts You Must Know in 2025

6. Chris Mark Castle — Woodstock, Connecticut

OK, here’s a “normal” house in Connecticut. It actually looks very typical … if you’re royalty. The Chris Mark Castle boasts 18,777 square feet of living space, nine bedrooms, 10 baths, and 12 fireplaces (yup, 12). Luxury and high-end listings often take longer to sell since the pool of buyers is much smaller.

7. Wanted: Trick-or-treaters — Brumley, Missouri

Built around 1890, the Haunted Castle House in Missouri has since been an icon at the Lake of Ozarks. There is a cemetery in the backyard. People visit the house for paranormal investigations, guided tours, and special events. If you get a haunted house listing, market it to historic preservationists, paranormal enthusiasts, filmmakers, and tourism professionals. Also, check with your state’s disclosure laws on what you must share with prospective buyers.

Related Article
The Top 11 Creepy Real Estate Listings

8. The Mardi Gras House — Mobile, Alabama

A two-story house with trees next to it
Whoops, there’s no party here. (Source: Realtor.com)

According to the listing, it’s referred to as the Mardi Gras House because of its vibrant hues and proximity to all things Mardi Gras. It features a grand foyer, five bedrooms, a wraparound porch, and two balconies. If you ever get this listing, mentioning that it was previously called the Petrinovich House Inn and built as a boarding house in the historic Church Street East neighborhood would be helpful, especially if someone wants to run it as an Airbnb.

9. Ready for takeoff — Justin, Texas

OK, we don’t see houses with hangars and runways every day. So, I guess this isn’t normal. Do you have potential buyers who own airplanes? Or clients who are aviation enthusiasts? This single-family property in Texas features three bedrooms, quartz countertops, storm shelters, a fire pit, and a game room. Pilots or executives who own a plane are the perfect market for this type of property. The runway is privately owned for a public use airport.

10. Strike while the iron is hot — Alpine, New Jersey

Two bowling alleys
Time to strike a deal and live your professional bowler dreams. (Source: Zillow)

Help your clients strike their way to homebuying victory with these dueling bowling alleys. This posh manor looks more fabulous than weird. Located in Alpine, NJ (which explains the $16.7 million sold price), the property features over 22,700 square feet of living space, a brick exterior, 25 rooms, a tennis court, a home theater, and two state-of-the-art bowling alleys.

11. The Origami House — Whistler, British Columbia

An irregularly-shaped house made of wood
It could fit in an Escher painting. (Source: Macleans)

If you ever want to live in a house with panoramic views of nature and a likeness to origami folding, this one’s for you. Currently valued at $12 million, this home was designed by the architects of the Audain Art Museum in Whistler, Canada. I don’t know about you, but I get dizzy looking at it from this angle. The views and interior design make it worth it.

Related Article
The 15 Most Expensive Houses in the World

12. A hobbit house — Elverson, Pennsylvania

This unique “hobbit” home sits on a four-acre lot in Elverson, Pennsylvania. It’s the lot that was for sale, but the buyer still gets to keep the house built into the grass. The home features a grass roof to save on heating and cooling costs, arched walls, and oversized windows.

13. Looks pretty normal from the outside — Palm Springs, California

At first, this off-market property looks like any other house in Palm Springs. But wow, you never know what’s inside a home until you step in. Those shades of pink and orange are a little weird if you ask me. This house can be a movie set. What else is unique about this home is that it was the residence of a local legend, Jack Stephan, known as the Plumber to the Stars.

14. There’s a tree inside the property! — Ashland, Oregon

There’s a lot to love about this jaw-dropping home in Oregon. Every nook and cranny is a work of art. It has an outdoor entertainment space, pool, signature staircase, and rooms with magnificent views of the mountains. You’ll see tree branches and intricate wood carvings in some furniture, walls, and doors. This exotic and beautiful home is listed for $4.5 million and has been on Zillow for over three years.

15. A spaceship home — Somonauk, Illinois

This off-market property, a one-of-a-kind dome-shaped house in Somonauk, Illinois, was on sale for $475,000. Not only does it look like it’s about to fly away, but it is settled on a 12-foot foundation that can rotate electronically or manually. If your buyers don’t like their view, they can change it. Other than its exterior, everything looks completely normal inside.

16. The Robert Bruno steel house — Ransom Canyon, Texas

The famous Robert Bruno Steel House in Ransom Canyon, Texas, is still on the market for $1.5 million. The house features a gourmet kitchen, three bedrooms, a walk-out balcony, and walls made from recycled steel. It’s wonky, wild, and wonderful inside and used as a Vogue Magazine photoshoot backdrop.

Tips for Marketing Weird Houses

Promoting the most unusual homes can be fun. Here are some strategies to effectively market the weirdest houses.

  • Stage the house creatively: Enhance the overall vibe of the property by using furniture and decor that match each space. You can also use virtual home staging software to overlay outdated or funky furniture and decor.
  • Highlight the property’s unique features: When posting listings of weird houses on listing sites, emphasize the properties’ interesting features, out-of-the-ordinary architecture, and unconventional design and layout. Write a realistic description of what it’s like to live on the property.
  • Host an open house: Organize open houses to showcase the property. Invite influencers and vloggers specializing in real estate or architecture to promote these houses in unusual places.
  • Network; target niche audiences: Identify people interested in funny and strange houses. This could be artists, collectors, or even celebrities looking for a unique abode.
  • Social media marketing: Use social media sites such as Instagram, Facebook, Pinterest, and TikTok to showcase houses in weird places. Create engaging reels, post photos, and add relevant real estate hashtags to reach a wider audience.

If you’re looking for more exposure for your weird house listings, Zillow can help. Its massive audience and detailed listing features make it an excellent platform to showcase interesting houses to the right buyers.

FAQs: Weird Real Estate Listings




Your take

When it comes to a property’s design and architecture, everything is subjective. Remember — there’s always a story behind each home’s eccentric layout and quirky rooms. 

Have you stumbled upon any weird real estate listings recently? Share your discovery in the comments.

The post 16 Weird Real Estate Listings You Won’t Believe appeared first on The Close.

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https://theclose.com/weird-houses/feed/ 2 An estate with a Go-Kart race track Six Go-Karts parked inside a huge garage A white house with snow in its front yard A colorful hallway with a projection booth and a bar An entertainment room with a stage and tables and chairs for audiences A gray post-modern house with a pool and glass windows A post-modern gray garage A game room with pool table and windows overlooking a skyline A modern wine cellar with walls of wines Screenshot (55) (1) A house covered in beer bottles A kitchen's wall covered in beer bottles A dining room with walls made of rocks An old castle in Connecticut A room with a four-poster bed and windows overlooking the lake The Haunted Castle House in Brumley, Missouri The Haunted Castle House's backyard that's also a graveyard Screenshot (53) Aerial view of a huge house with a hangar and runway Aerial view of a huge house with a hangar and runway A massive garage with parked bikes and a space that can fit an aircraft Screenshot (51) 3801-Sunridge-Place-WLS-23 (1) A property that looks like a hobbit house A closer look at the "hobbit house" with grass roof and arched walls A white modern house with pool A bedroom with a bed covered in green duvet, fuchsia bench, fuchsia carpet, and fuchsia curtains A living room full of orange decor: orange curtains, chairs, carpet, flowers An irregularly-shaped house with arched windows A home's interior decorated with tree-like branches and a signature staircase made of tree trunks A dome-shaped house that looks like a spaceship Top view of a dome-shaped house An irregularly-shaped steel house An irregularly-shaped steel house An irregularly-shaped steel house expand/collapse expand/collapse expand/collapse
6 Best Online Real Estate Schools in Texas for 2025 https://theclose.com/best-online-real-estate-school-texas/ https://theclose.com/best-online-real-estate-school-texas/#comments Fri, 28 Mar 2025 09:30:40 +0000 https://theclose.com/?p=9334 If you're looking for the best real estate school in Texas to learn the ropes and set yourself up for a successful new career, check out our comprehensive guide.

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Earning your real estate license in the Lone Star State is a great career move. However, every successful real estate journey starts with a good education. The best real estate schools should offer engaging courses and exceptional student support. With that, my team and I spent over a hundred hours researching and evaluating the best online real estate schools in Texas and narrowed them down to our top six picks. Let’s dive in!

The Close’s top picks for best online real estate schools in Texas

Best for
Starting Price*
Read More Below
Kaplan real estate education logo
Career advice
$499
Kaplan ↓
Enroll in Kaplan - Use promo code: KAPRE5 to Save 5%!
champions school of real estate logo
Course delivery methods
$1,240
Champions School of Real Estate ↓
Enroll in Champions School of Real Estate
colibri real estate logo
Self-paced courses
$509
Colibri Real Estate ↓
Enroll in Colibri - Use promo code: TheClose40 to Save 40%!
The CE Shop logo
Continuing education
$515
The CE Shop ↓
Enroll in The CE Shop - Use promo code: TheClose35 to Save 35%!
Aceable Agent logo.
Learning on the go
$449
Aceable Agent ↓
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Straightforward courses
$299
RealEstateU↓
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Need to learn more about Texas education requirements before choosing a school? Check our guide on How to Become a Real Estate Agent in Texas in 5 Easy Steps or jump to our Helpful Texas licensing info section.

Best for career advice: Kaplan

Kaplan
Pros
  • Exam prep included in all packages
  • Real Estate Accelerator
  • Career Mentor Connect via Zoom
  • Offers interest-free payment plans
Cons
  • Dated interface, not a great mobile experience
  • No pass guarantee
  • No live online and in-person classes
The Close Score
4.8
Value:
5.0
Learning Format & Accessibility:
3.5
Course Features:
3.3
Help & Support:
4.5
Reputation:
4.7
Expert Score:
4.7
out
of
5

My expert opinion on Kaplan

Kaplan is my pick for the best online real estate school in Texas for career advice, thanks to its strong focus on professional development. Its Real Estate Accelerator and Career Mentor Connect programs will prepare you for the licensing exam and your first few years as a real estate agent. Check out our comprehensive Kaplan review for more information.

💡Room for improvement: Kaplan should add a pass guarantee to all their course packages. This feature would make students feel more confident in choosing Kaplan.

Kaplan cost

In Texas, Kaplan only offers self-paced courses. All packages include online test prep materials and weekly live mentorship sessions. The more expensive options include printed textbooks and live online coaching.

Type of Education
Price Range
Features
Prelicensing
$499-$899
  • Online self-paced courses
  • Interactive study groups
  • Weekly live webinars
  • Live online professional coaching
Exam Prep
$99-$199
  • On-demand course
  • Salesperson drill and practice QBank
  • Hundreds of practice questions
Post-licensing
$23-$439
  • Individual and packaged courses available
  • E-books included with all courses
  • Virtual exam proctoring included in SAE packages
Continuing Education
$9-$119
  • Online self-paced courses
  • On-demand videos
  • Interesting range of elective courses
Broker Prelicensing
$148-$499
  • Online video or home study formats
  • Exam prep online video course and workbook
  • Texas and national real estate drill and practice QBank

Best for class formats: Champions School of Real Estate

My expert opinion on Champions School of Real Estate

Champions is the next best real estate school in Texas on my list for its class formats and quality education. It offers Blended Classroom, Virtual Classroom, Online Interactive, Online Correspondence, and Champions Advantage delivery methods, plus unlimited exam prep retakes for a year. If you want an in-person class option, Champions is the clear choice. It has campuses in Austin, Dallas, Fort Worth, Houston, and San Antonio.

💡Room for improvement: One thing worth calling out is that Champions doesn’t offer payment plans or a pass guarantee, given how expensive its packages are. However, prices aside, no other online real estate school in Texas will free you to mix and match all their course delivery methods, although it comes at a cost.

Champions School of Real Estate cost

Champions School of Real Estate’s courses are available in four formats: Blended Classroom, Virtual Classroom, Online Interactive, and Online Correspondence. But if you’d like to customize your experience by mixing the different delivery methods, simply choose Champions Advantage.

Best for self-paced courses: Colibri Real Estate

Champions School of Real Estate
Pros
  • Variety of class formats
  • Allows students to switch between different instructional delivery methods
  • Exam prep included in all packages
  • Unlimited exam prep retakes for one year
  • Virtual study hall sessions
Cons
  • Pricey
  • No payment plans
  • No pass guarantee
  • No live chat support
The Close Score
4.7
Value:
3.9
Learning Format & Accessibility:
5.0
Course Features:
3.9
Help & Support:
2.5
Reputation:
4.4
Expert Score:
4.1
out
of
5

My expert opinion on Colibri Real Estate

Aside from its excellent learning platform, Colibri Real Estate is one of my top picks for the best online real estate schools in Texas because of all the extra features you’ll get from its self-paced course packages. If you’re a self-starter, I recommend the Ultimate Learning package because it’ll give you access to Colibri’s Career Booster Pack, including job aids for new agents, action plan templates, and more. Learn more about it in our Colibri Real Estate review.

💡Room for improvement: Colibri Real Estate should consider creating an online community where students can connect and share insights. This would add more value to its self-paced courses.

Colibri Real Estate cost

Almost all of Colibri Real Estate’s prelicensing packages come with a Pass or Don’t Pay guarantee. This benefit means you may be eligible for a full refund if you don’t pass the real estate exam on your first try.

Type of Education
Price Range
Features
Prelicensing
$509-$789
  • Instructor support
  • Real estate study guides
  • Buffini & Company coaching videos
  • Career Booster Pack included in its top-tier package
Exam Prep
$115-$219
  • Audio review guides
  • Flashcards
  • Simulated exams
  • Exam Crammer webinar series
  • Instructor Q&A
Continuing Education
$29-$119
  • Individual and packaged courses
  • Online self-paced format
  • NAR Ethics course

Best for continuing education: The CE Shop

The CE Shop
Pros
  • Modern, expertly designed courses
  • Lots of bonus resources
  • Excellent student dashboard
  • Free trial
  • Pass guarantee
  • Offers a wide range of interesting CE courses
Cons
  • No networking opportunities
  • No live class option
  • No access to live instructors
The Close Score
4.5
Value:
4.6
Learning Format & Accessibility:
2.5
Course Features:
3.0
Help & Support:
5.0
Reputation:
4.9
Expert Score:
5.0
out
of
5

My expert opinion on The CE Shop

The CE Shop makes my best real estate schools in Texas list by providing top-notch education options at every stage of your career. The school specializes in continuing education, evident in its wide range of CE course selections. For the best value, consider the Career Accelerator. Besides business building courses and a pass guarantee, you’ll also get the 98-hour required license renewal package.

💡Room for improvement: While The CE Shop has continuously improved the quality of its courses and learning platform, I want to see more interactive features in its course packages. A series of live webinars and Q&A sessions with the company’s best instructors would truly entice prospective agents.

The CE Shop cost

In Texas, The CE Shop offers both individual and packaged self-paced courses. All prelicensing bundles include extra features like e-books, a real estate glossary, and a study schedule.

Best for mobile: AceableAgent

Aceable Agent
Pros
  • Great learning platform for mobile
  • Live webinars and private tutoring included in the premium package
  • Pass guarantee
  • Test prep materials included in all packages
Cons
  • No live instruction option
  • No career assistance or networking opportunities
The Close Score
4.3
Value:
3.5
Learning Format & Accessibility:
4.0
Course Features:
3.8
Help & Support:
3.0
Reputation:
4.6
Expert Score:
4.5
out
of
5

My expert opinion on AceableAgent

As the only provider on my top real estate schools in Texas list with a mobile app, AceableAgent makes it easy for students to digest its courses on the go. Its courses include videos, chapter quizzes, and Quizlet flashcards, all accessible on your phone. Check out our AceableAgent review for more information.

💡Room for improvement: Aceable Agent should expand its real estate courses to more states. This way, prospective agents in the country will also have the chance to experience the school’s awesome mobile learning platform.

AceableAgent cost

AceableAgent’s prelicensing course packages include a pass guarantee and many practice questions that will help you ace the real estate exam.

Type of Education
Price Range
Features
Prelicensing
$449-$1,119
  • Self-paced online format accessible across all devices
  • Instructor support
  • Hundreds of exam practice questions
  • Private tutoring, live webinars, and instructor Q&A in premium package/li>
Exam prep
$59-$99
  • Offered by PrepAgent
  • Choose from 1-week, 1-month, or 3-month course access options
Post-licensing
$39-$555
  • Individual and packaged courses
Continuing Education
$29-$179
  • Self-paced online format
  • Only two packages are available (the 18-hour bundle and the Legal Update bundle)

Best for straightforward courses: RealEstateU

RealEstateU
Pros
  • Self-paced courses
  • Practice quizzes and exams
  • Very affordable
  • Offers a refund policy
Cons
  • Text-heavy courses
  • No access to live instructors
  • No live instructor support
  • No post-licensing and continuing education
The Close Score
3.3
Value
2.3
Learning Format & Accessibility:
1.5
Course Features:
2.3
Help & Support:
2.5
Reputation:
4.3
Expert Score:
5.0
out
of
5

My expert opinion on RealEstateU

Despite being the most affordable school on my list, RealEstateU doesn’t skimp on key features. Its real estate online classes in Texas include slides with audio lectures, infographics, and chapter quizzes. If you’re looking for a straightforward course, can study independently, and are looking for a good deal, RealEstateU is an excellent Texas real estate school option.

💡Room for improvement: RealEstateU should start offering post-licensing and continuing education courses in Texas. It would surely be a great budget option for licensed real estate agents.

RealEstateU cost

In Texas, RealEstateU offers simple and affordable prelicensing and exam prep course packages for prospective agents.

Type of Education
Price Range
Features
Prelicensing
$299-$473
  • Self-paced courses
  • Infographic materials
  • 24/7 student support
  • State exam study guide
  • E-book included in top-tier package
Exam Prep
$125
  • Sample questions
  • Six practice exams

How we selected the best online real estate schools in Texas

In terms of our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that involves evaluating each Texas online real estate school. Our experts have done hours of research to analyze dozens of Texas real estate online courses and schools to determine the best for our readers. The features we explored are essential for students to become successful agents and brokers in the real estate industry. 

Our detailed criteria included: 

  • Course Features 25%
    • This comprises items that assist agents and brokers in completing their education, like pass and refund guarantees, career and instructor support, coaching, training, interactive study groups, and course extensions.
  • Value 20%
    • Pricing and availability of coursework is an important factor to assess. This accounts for real estate school offerings in prelicensing, post-licensing, continuing education, broker prelicensing, and exam prep. 
  • Learning Format & Accessibility 20%
    • Real estate professionals must consider the best format for their learning, which includes self-paced, on-demand video, live stream, and in-person classes. Also, accessibility via multiple devices, like computers, tablets, and mobile devices, determines the convenience for users. 
  • Expert Score 15%
    • The Close closely reviews each course for stand-out features, details, ease of use, and the value for money spent from a real estate expert’s perspective. 
  • Help & Support 10%
    • If students need additional support, knowing the customer service options through phone, email, live chat, and ticket system is necessary. 
  • Reputation 10%
    • This examines the reputation of each real estate school through the lens of current and past students, reviewing the customer reviews and popularity of each provider.

Helpful Texas licensing info

The Close logo
Quick Facts
account_balance

Texas Real Estate Governing Body:

Texas Real Estate Commission

schedule

Prelicensing Requirements:

180 hours

inventory

Post-licensing Requirements:

90 hours within 2 years of becoming licensed

school

Continuing Education Requirements:

18 hours every 2 years


Frequently Asked Questions (FAQs)









Your take

I hope I’ve helped you select the best real estate school in Texas for your learning style and budget. At The Close, we’re committed to sharing strategies for every phase of your real estate journey. Have thoughts or questions? Leave us a comment below!


References:

1 Texas Real Estate Commission

2 ZipRecruiter

3 Indeed

4 Zillow

The post 6 Best Online Real Estate Schools in Texas for 2025 appeared first on The Close.

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