I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings. 

• CINC: Best overall for hyperlocal lead generation and IDX websites
• iNCOM: Best website designs for lead generation
• Offrs: Best for seller leads without a contract
• Market Leader: Best for predictable exclusive leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• Zurple: Best automated lead nurturing system
• Zillow Premier Agent: Best for capturing buyer leads
• SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Pros

• Exclusive buyer and seller leads
• Advertising strategy to drive higher-quality leads
• Easily scalable for teams and brokerages
• Beautifully designed websites
• Cutting-edge CRM and AI nurturing tools

Cons

• Relatively high price tag for solo agents
• Don’t own your IDX website
• Overwhelming complex system for some agents
• No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

out
of

5

Why I chose CINC

• Starting monthly prices: $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more. 

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company. 

Standout features

• Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.  
• AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities. 
• Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more. 

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

iNCOM: Best website designs for lead generation

Pros

• Free unlimited web pages
• Highly customizable web designs
• Free upgrades for the life of the product/service

Cons

• Some services, such as SEO marketing, require a minimum 12-month commitment
• Some services not available in all areas
• No live chat options
• May require you to bundle multiple products and services to meet your business needs

The Close Score

4.8

PRICING

3.4

GENERAL FEATURES

3.7

ADVANCED FEATURES

5.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

3.7

EXPERT SCORE

3.4

out
of

5

Why I chose iNCOM

• Starting monthly prices: $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts. 

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated. 

Standout features

• IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated. 
• Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic. 
• Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Offrs: Best for seller leads without a contract

Pros

• Smart data platform based on hundreds of data points
• Accurate prediction rates
• Guaranteed exclusive leads
• Lead conversion using AI technology, powered by ROOF
• Some online ad spend included
• No contract option, allowing agents to test the platform before committing

Cons

• No CRM
• Long lead-nurture time
• Pricey ROOF referral fee
• Noncontract option twice the price of annual contract

The Close Score

4.4

Pricing

3.3

General Features

3.8

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.1

Expert Score

3.9

out
of

5

Why I chose Offrs

• Starting monthly prices: 10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier. 

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Standout features

• Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals. 
• AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Market Leader: Best for exclusive leads

Pros

• Predictable number of exclusive leads every month
• Network Boost social media leads
• A great mobile app
• CRM and automated nurturing tools included

Cons

• Dated IDX lead generation websites
• Unsophisticated CRM compared with competitors
• Higher funnel leads

The Close Score

4.6

Pricing

3.5

General Features

4.5

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

out
of

5

Why I chose Market Leader

• Starting monthly prices: Basic Package: $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first. 

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Standout features

• Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in. 
• CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up. 
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Real Geeks: Best for affordable, all-in-one lead generation platform

Pros

• Exclusive buyer and seller leads
• More affordable than competitors
• IDX website designed for converting real estate leads
• Leads that can be purchased or generated using Facebook marketing tool
• CRM that sends automated texts and emails based on lead’s behavior

Cons

• Websites with limited customization options
• Pricey Real Leads PPC management fee
• Limited team and brokerage features
• Extra fees for a la carte tools
• More analytics and lead distribution tool needed

The Close Score

4.4

Pricing

2.3

General Features

4.9

Advanced Features

3.0

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

out
of

5

Why I chose Real Geeks

• Starting monthly prices: $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business. 

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Standout features

• IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes. 
• Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients. 
• MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

REDX: Best for niche leads

Pros

• Affordable, a la carte pricing
• CRM and auto-dialer (multiline auto-dialer upgrade available)
• Leads verified to not be on the Do-Not-Call list
• Scripts and objection handlers built into the platform
• Verified owner and contact information for all leads

Cons

• Significant investment of time required to convert leads.
• Cold calling not the ideal strategy for every agent.
• Nonexclusive leads
• Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

3.0

Advanced Features

1.8

Customer Service

2.5

Customer Rating

3.8

Expert Score

3.3

out
of

5

Why I chose REDX

• Starting monthly prices: $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information. 

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing. 

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Standout features

• Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself. 
• Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly. 
• Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

zBuyer: Best for affordable leads with no contract

Pros

• Verified leads and free replacements for bogus leads
• No yearly contract
• Reasonably priced
• Mix of high-and low-funnel leads
• Free prospecting leads

Cons

• Leads can “sell out” or become limited in number
• Nonexclusive leads
• No IDX website

The Close Score

3.4

Pricing

2.9

General Features

3.3

Advanced Features

2.3

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

out
of

5

Why I chose zBuyer

• Starting monthly prices: $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business. 

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked. 

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Standout features

• Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app. 
• Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages. 
• Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them. 

Zurple: Best automated lead nurturing system

Pros

• Exclusive buyer and seller leads with a robust profiling and nurturing system
• Easy-to-use platform
• Social media scheduler and video messaging
• Behavior-based email and SMS conversations
• Able to easily manage large teams and brokerages

Cons

• Confusing pricing
• Customer service needs improvement
• Nonrobust training
• Six-month contract required
• Limited integrations with other software

The Close Score

4.6

Pricing

2.3

General Features

4.3

Advanced Features

4.4

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

out
of

5

Why I chose Zurple

• Starting monthly prices: $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up. 

Standout features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Zillow Premier Agent: Best for buyer leads

Pros

• Able to capture buyer leads earlier than competitors
• Warmer leads than competitors
• Zillow Live Connections that puts you in contact with leads over the phone
• Behavioral insights on buyers

Cons

• Weak customer service
• Very basic CRM
• No exclusive lead
• Price per lead higher than other platforms

The Close Score

4.7

Pricing

2.8

General Features

4.6

Advanced Features

3.6

Customer Service

4.1

Customer Rating

4.4

Expert Score

4.0

out
of

5

Why I chose Zillow Premier Agent

• Starting monthly prices: $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Standout features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

SmartZip: Best for geographic farming

Pros

• Predictive analytics that identifies likely sellers before other lead generation companies
• Best-in-class marketing and nurturing tools to convert seller leads
• Easy upgrade to Offrs with buyer leads on the same smart data and CRM
• Home valuation landing pages

Cons

• Nonexclusive leads and generally top-of-funnel
• Not recommended for new agents
• More expensive than most competitors

The Close Score

3.3

Pricing

1.0

General Features

4.0

Advanced Features

2.4

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

out
of

5

Why I chose SmartZip

• Starting monthly prices: $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Standout features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

How do most realtors get leads?

Are real estate lead generation companies worth it?

How much should you pay for lead generation?

What is the best CRM for realtors?

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

I’ve researched more than a dozen listing websites, looking for those that offer features that Zillow does not provide. Key factors I considered included cost, customer service, customer ratings, and listing and advertising features. Below is a list of the five best Zillow alternatives I recommend checking out:

• Zurple: Best overall for automated lead generation
• Market Leader: Best for obtaining exclusive leads
• Smartzip: Best for predictive analytics
• Realtor.com: Best for extensive customer support
• Redfin: Best for listing features

My top picks for Zillow alternatives

	Best for	Monthly starting price	CRM integration	Learn more
	High traffic and listing volume	Free	✓	Zillow↓
	Automated lead generation	$309 per user	✓	Zurple↓
	Exclusive leads	Call for pricing	✓	Market Leader↓
	Predictive analytics	Call for pricing	✓	Smartzip↓
	Extensive customer support	$25	X	Realtor.com↓
	Robust listing features	1%-1.5% commission fee	✓	Redfin↓

About Zillow

Pros	Cons
Has automated digital advertising Has built-in CRM Puts you in contact with leads over the phone via Zillow Live Connections Has multiple integrations Has detailed analytics and ROI reports	Lacks price transparency Its leads aren’t exclusive Has upfront costs, regardless of lead volume or closings Its Customer service is not strong Zillow CRM is very basic

Zillow is popular for folks looking for homes in the US, with over 200 million unique monthly site visitors. When you become a Zillow Premier Agent, you get access to many potential leads from these site visitors. The platform integrates with various CRMs like Follow Up Boss, Top Producer, and Lofty, making lead management easier. It also lets you set up tasks, reminders, texts, and emails. If you join the My Agent program, you’ll be the only buyer’s agent seen by potential leads.

• Training resources: Zillow Premier Agent offers training resources to improve lead generation and client management. These resources also help you use Zillow’s tools effectively and enhance your business performance.
• Client communication resources: This tool helps track clients, new leads, and showings. It lets you group clients by buying or selling interest and keep track of your communication with leads.
• Performance analytics and tracking tools: These resources optimize lead performance. They provide detailed reports on lead volume, response rates, and conversion metrics. They also offer performance analytics for team leads to track team members’ effectiveness.

To learn more about Zillow’s features, pricing, pros, and cons, read our 2024 Review: Is Zillow Premier Agent Worth the Cost? and Is Zillow Flex Worth the 35% Referral Fee?—The Close articles.

Zurple: Best overall for automated lead generation

Pros

• Allows you to engage and nurture leads automatically with behavior-driven text and email messages
• Has a responsive design for all mobile devices
• It has an IDX lead generation website

Cons

• It has no live chat support
• It lacks reviews on profiles
• A six-month contract is required

The Close Score

3.9

PRICING

2.4

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

3.0

CUSTOMER RATING

3.1

EXPERT SCORE

4.6

out
of

5

Why I chose Zurple

When it comes to generating and nurturing leads, Zurple has the ability to take a lot of the heavy lifting off your shoulders. For starters, you’ll be given a branded IDX website for your business, allowing visitors to create an account in order to view MLS listings. This activity, in turn, is tracked and then fed to Zurple’s intelligent lead nurturing system. 

Lead nurturing by Zurple is an automated, behavior-driven feature. When Zurple identifies leads ready to move to the next stage, automated pipeline management can let you know who to reach out to at the appropriate time. With this and other data insights provided by the system, you’ll be able to identify which leads are likely to buy or sell soon, so that you can make the best use of your time in getting active listings and closed deals. 

Standout features

• Lead intelligence scoring: Zurple prompts you when to take over lead communication and prioritizes leads based on data points.
• Social media marketing tool: It shows your post history and allows you to drive traffic with your marketing, independent website, or paid ads. Additionally, it provides options to run ads on Google, Bing, and Yahoo to drive traffic through search engine results.
• Analytics: Track leads and agent performance to improve conversion rate after Zurple reviews your data.

Market Leader: Best for obtaining exclusive leads

Pros

• Allows you to receive exclusive leads from your local neighborhood
• Has lead nurture automations to start conversations with new leads
• Mobile-friendly real estate CRM
• Has customizable marketing packages for each listing

Cons

• Has no free trial available
• Lacks pricing transparency
• Its monthly costs can be high depending on your location

The Close Score

3.9

PRICING

3.6

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

3.0

CUSTOMER RATING

2.8

EXPERT SCORE

3.0

out
of

5

Why I chose Market Leader

Market Leader helps you get more listings as a real estate agent through the use of its lead generation and lead engagement tools. One standout feature is that it can provide you with exclusive leads in your area, something that can increase your likelihood of landing a closed deal since you’ll have less competition over the same buyers or sellers. It also has automated lead nurturing tools and lead intel that can track behaviors and notify you when a hot lead surfaces. 

Market Leader also has marketing tools that work well with social media. For instance, its Network Boost service captures Facebook and Instagram leads using ad campaigns managed by its advertising experts. Market Leader also has a website builder with IDX capabilities, along with listing market automation that you can customize with flyers, postcards, social media posts, and more. 

Standout features

• MLS-integrated websites: Allow visitors to your website the ability to easily find properties that match their preferences and criteria. Built-in IDX feeds ensure the information is regularly updated and allow visitors to view other information such as market data, trends, school districts, and more. 
• Website lead capture tools: Quickly and easily capture the contact information of interested parties with forms for scheduling showings and home valuations. Visitors can also opt in for custom listing alerts based on the criteria they select, and SEO features like indexed listings can boost your site’s visibility on popular search engines to drive more traffic to your site. 
• Listing marketing automation: For each new listing, you’ll receive a customizable marketing package to advertise the property. This includes a property website, one-click social media posts, ready-to-print flyers and postcards, and a listing email that can be sent to prospects. 

Smartzip: Best for predictive analytics

Pros

• Has a high accuracy rate in predicting new listings
• Provides automated marketing tools to capture more leads
• Has the ability to integrate with most CRMs

Cons

• Has no free trial available
• Its pricing can be high compared to other companies
• Does not offer phone scripts as part of lead generation tools

The Close Score

3.1

PRICING

2.0

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

3.5

INTEGRATIONS & ADVANCED FEATURES

3.3

CUSTOMER SERVICE

3.0

CUSTOMER RATING

2.0

EXPERT SCORE

3.0

out
of

5

Why I chose Smartzip

According to the National Association of Realtors, 81% of sellers contacted just one agent before finding the right agent to work with in selling their home. In other words, the sooner you contact a homeowner, the more likely you are to lock them in as your client. 

With that in mind, it can be really important to identify homes that will be most likely to be listed for sale. Smartzip uses predictive analytics to do this with a 72% accuracy rate, aggregating data from over 25 sources and analyzing more than 122 million properties. 

With Smartzip, you’ll also be able to optimize your online presence to capture more referrals. Its Reach 150 service allows you to control what people see on the web when they look you up, as well as give you the ability to leverage positive reviews from former clients. Coupled with an SEO optimized review website, you’ll be able to put your best foot forward so that new leads have a favorable impression of you and will therefore be more motivated to work with you. 

Standout features

• Predictive analytics: Uncover the best leads and identify which properties are most likely to be listed for sale in the upcoming 12 months thanks to Smartzip’s use of statistical algorithms and machine learning techniques. 
• SmartTargeting: By identifying only those properties most likely to be listed for sale in the near term, you can save time and money by focusing your marketing and lead nurturing efforts on what really matters. 
• Dedicated review website: Polish your online presence with a dedicated review website showcasing only your best customer testimonials. 

Realtor.com: Best for extensive customer support

Pros

• Can market listings on Facebook and Instagram
• Has agent reviews listed on profiles
• Has extended customer service hours

Cons

• Has no free trial
• Its advertising cost is based on ZIP codes
• Does not allow you to edit the layout or square footage of the listing via the dashboard

The Close Score

4.9

PRICING

4.6

GENERAL FEATURES

5.0

LISTING & ADVERTISING FEATURES

5.0

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

4.6

CUSTOMER RATING

3.8

EXPERT SCORE

4.5

out
of

5

Why I chose Realtor.com

After a thorough evaluation, I found that Realtor.com ranks as another excellent Zillow alternative for agents. It offers lead generation, listing management, and extensive customer support. With a monthly search volume of more than 49 million and connections to the multiple listing service (MLS), it’s an excellent platform for real estate exposure. 

It also has an incredible texting tool for connecting with other pros and a feature that lets you see how specific property features affect the price, which is pretty awesome! Go check it out.

Standout features

• Automatic updates: Most listings on Realtor.com are updated every 15 minutes to give users the most recent information.
• Advanced features: Realtor.com enables you to set triggers and alerts, plus automate workflow.
• News: Realtor.com provides articles about real estate trends, helpful guides to buying and selling homes, and data on mortgage interest rates nationwide.

Redfin: Best for listing features

Pros

• Has an easy-to-navigate website layout
• Allows IDX/MLS integration
• Offers rebates on closing costs

Cons

• Has no live chat customer support
• Its in-app features are limited
• Has marketing assistance available for an additional cost

The Close Score

4.2

PRICING

3.3

GENERAL FEATURES

3.0

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

3.1

EXPERT SCORE

4.0

out
of

5

Why I chose Redfin

Redfin is another fantastic alternative to Zillow with its cool listing features. It offers 3D walk-throughs, virtual tours, GreatSchools ratings, and local school information on its map. It also has a Customer Calendar to help agents manage appointments and track deal milestones. Its website has an affordability calculator, homebuying and selling guides, and market trends data that you can share with clients to position yourself as the go-to expert.

Standout features

• Neighborhood quality measures: Redfin’s search filter includes a neighborhood Walk Score, Transit Score, and Bike Score, so you can learn more about the area where you might be living.
• In-app contact form: Use this to connect with a Redfin real estate agent or partner agent who can answer questions or schedule an in-person or virtual tour.

In-app calendar: Browse upcoming open houses in your desired area and save future open houses that might interest your client.

Frequently asked questions (FAQs)

Where do realtors get most of their leads?

What does it mean to buy leads in real estate?

How do you get seller leads?

Methodology: How I chose the best Zillow alternatives

To evaluate and discover the best Zillow alternatives in this article, I leaned on our team of licensed real estate pros, researchers, writers, and editors, who created a weighted rubric to evaluate each website. Our team has spent hours researching dozens of real estate listing websites similar to Zillow and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (25%)
  • We compared each website’s pricing structure based on monthly subscriptions, price per listing, advertising costs, and price by ZIP code. We also considered whether the website offered a free trial.
• General Features (20%)
  • The general features evaluated whether an agent could list a property, create a profile, advertise for leads, and whether the site allows reviews on the agent profile.
• Listing & Advertising Features (20%)
  • A real estate listing marketplace should be able to update listings and allow agents to edit photos and videos as needed. The site should also allow for listing advertisements, IDX integrations, and claiming properties that are your own exclusive listings.
• Integrations & Advanced Features (10%)
  • Advanced features like an IDX website, CRM, social media integration, and workflow automation enhance your overall business practice. Additional features, such as alerts and marketing assistance, can ensure you maximize listing exposure.
• Customer Service (5%)
  • We investigated the hours of customer service support and whether clients could obtain support through telephone, email, or live chat.
• Customer Rating (10%)
  • Based on customer feedback for each listing website, particular attention was given to product reviews and monthly search volume to ensure that the platform meets agent satisfaction.
• Expert Rating (10%)
  • Our expertise in the field and firsthand experience with the websites allow us to evaluate each Zillow competitor’s listing system’s standout features, value for the money, and ease of use.

Your take

When promoting your listings, picking the right real estate website is crucial for getting leads and keeping your sellers happy. Although Zillow gets a lot of traffic, there are other real estate websites like Zillow that offer reasonable prices, targeted audience reach, and better support, so they’re worth considering. 

Are there any top real estate listing websites that could be great alternatives to Zillow? Feel free to share your thoughts in the comments!

The post The 5 Best Zillow Alternatives in 2025 appeared first on The Close.

Below, you’ll find my top transaction management software for real estate brokers to help you streamline your deals.

• Dotloop: Best for easy collaboration and e-signatures
• RealtyBackOffice: Best for streamlining complex deals
• Folio by Amitree: Best for email-centric transaction organization
• Trackxi: Best for deadline tracking
• SkySlope: Best for intuitive team workflows

The Close’s top picks for best real estate transaction management software

Software	Key features	Monthly Starting Price
	Robust e-signatures and digital forms Top-rated mobile app 75+ integrations via open API to connect CRMs, back offices, and more	$31.99
Get started with Dotloop
	Customizable workflow templates for any transaction type Easy broker review with audit logs and activity tracking Built-in CRM, e-Sign, and forms library for end-to-end back-office management	$15
Get started with RealtyBackOffice
	Automatic Smart Folders organize emails, attachments, contacts & key dates directly in your inbox Integrations with DocuSign & Google Drive Shareable timeline websites with automated reminders and professional branding	Free; subscription starts at $29
Get started with Folio by Amitree
	Interactive dashboards for task management and deadline tracking Customizable workflows and email templates for consistent client communication AI-powered transaction automation extracts deal details from PDFs	$39
Get started with Trackxi
	Customizable checklists streamline compliance and agent workflows MLS-synced Forms auto-populate fields to reduce data entry Integrated DigiSign e-signature and mobile app for on-the-go management	$340
Get started with SkySlope

Dotloop: Best for easy collaboration & e-signatures

Pros

• It has an easy-to-use interface.
• It offers multifunctional e-signature features.
• It has team collaboration tools.
• It can integrate with various CRMs.

Cons

• It can get pricey, especially for larger teams.
• Customization options are limited.
• Document uploading can be glitchy.
• Customer support can be slow.

The Close Score

4.8

PRICING

3.5

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.8

EASE OF USE

5.0

CUSTOMER SERVICE

4.8

CUSTOMER RATING

4.8

EXPERT SCORE

4.8

out
of

5

Why I chose Dotloop

Dotloop is a leader in real estate transaction management. It offers extensive MLS and CRM integrations, customizable templates, and built-in e-signature functionality. 

Many brokerages use Dotloop, which simplifies contract creation and document management in one place, thanks to its volume discounts and collaboration tools. Its real-time loop sharing, @mentions, and role-based permissions keep agents, admins, and clients aligned on every step — no more digging through email chains or chasing down updates.

Additional features

• Extensive MLS information: Dotloop partners with MLS and Realtor associations nationwide, allowing you to access information, create forms, and obtain signatures in one place.
• Automated compliance workflows: Keep all required documents in one place, making regulatory compliance a breeze.

RealtyBackOffice: Best for streamlining complex deals

Pros

• It has a platform for compliance, documents, and more.
• It offers affordable pricing.
• It offers easy task and deal tracking.
• It offers detailed reporting features.

Cons

• The interface can feel outdated and hard to use.
• It has limited integrations.
• The mobile app lacks functionality compared with the desktop version.

The Close Score

4.6

PRICING

3.8

GENERAL FEATURES

5.0

ADVANCED FEATURES

3.9

EASE OF USE

5.0

CUSTOMER SERVICE

3.3

CUSTOMER RATING

5.0

EXPERT SCORE

5.0

out
of

5

Why I chose RealtyBackOffice

RealtyBackOffice excels at simplifying complex deals by offering customizable workflow templates, automated commission calculations and letters, and instant notifications whenever agents complete key tasks. In addition, the platform’s task management features help keep transactions organized and on track, while its affordability makes it a wise choice for teams seeking a cost-effective and efficient system.

Additional features

• Compliance tracking: This feature ensures all transactions meet regulatory standards, helping brokers avoid compliance issues.
• Task management: This feature allows efficient assignment and tracking of tasks, keeping transactions organized and on track.

Folio by Amitree: Best for email-centric transaction organization

Pros

• Automatic Smart Folders organize your emails, attachments, and contracts
• Shareable timeline websites
• Seamless calendar sync

Cons

• Limited integrations
• Occasional transaction glitches
• No dedicated phone support

The Close Score

4.5

PRICING

5.0

GENERAL FEATURES

3.9

ADVANCED FEATURES

4.4

EASE OF USE

5.0

CUSTOMER SERVICE

2.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.1

out
of

5

Why I chose Folio by Amitree

Folio by Amitree lives where most deals start — right in your inbox. Its Smart Folders feature automatically groups every email, document, and contact into neat transaction buckets. Yup, that means no more digging through threads to find the proper attachment. And, because it syncs key dates straight to Google and Outlook calendars, all your deadlines will never slip through the cracks.

Additional features

• Timeline websites: Create professional, shareable timelines for each transaction that update clients automatically, reducing the need for constant status check-ins.
• Document storage and compliance exports: Store important transaction documents in one place and export a complete communication archive with one click.

Trackxi: Best for deadline tracking

Pros

• It has simple deadline tracking features.
• It’s user-friendly with a minimal learning curve
• It offers affordable pricing.
• It has reliable integrations for reminders.

Cons

• It does not include e-signature capabilities.
• It has limited reporting features.
• It’s not quite as comprehensive as other products.
• It offers minimal customization options.

The Close Score

4.4

PRICING

4.5

GENERAL FEATURES

3.4

ADVANCED FEATURES

4.5

EASE OF USE

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

4.6

EXPERT SCORE

4.6

out
of

5

Why I chose Trackxi

Trackxi is a budget-friendly, transaction-focused hub that scales from managing a simple deal to juggling 100+ closings at a time. It keeps things simple and effective — once you add a transaction, effortlessly create folders, set up a timeline website, and connect with your contacts in one central hub. Trackxi embodies the idea that “less is more,” delivering just what you need without the clutter.

Additional features

• Lockbox manager: Keep all your lockbox information and passwords in one place and share with your team. 
• Business dashboard: Real-time visualization of all your deals on a single dashboard keeps track of your (and your team’s) progress towards closing.

SkySlope: Best for intuitive team workflows

Pros

• Intuitive technology is created just for real estate.
• It has excellent customer support.
• It offers robust training resources.
• Brokers can easily collaborate with agents.

Cons

• It has limited integrations.
• It can be expensive for individuals and teams.
• Lagging can be an issue when loading pages.
• It has no automation features.

The Close Score

4.3

PRICING

1.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

5.0

EASE OF USE

5.0

CUSTOMER SERVICE

5.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.6

out
of

5

Why I chose SkySlope

SkySlope’s intuitive dashboard integrates transactions, listings, disclosures, and commission workflows into a single pane. Agents can create new deals in under five minutes, view recent files at a glance, and jump between tasks without hunting through multiple tabs. 

Its commitment to exceptional customer service is evident in every interaction. While Skyslope comes with a higher price tag, the comprehensive service and security make it worth every penny for high-volume brokerages and agents.

Additional features

• Tailored platform: Your branding is fully embedded, and your templates and automated tasks are customized for you.
• Auditing features: The backend audit feature enables brokers to quickly review paperwork and ensure their agents’ paperwork is up to par on every transaction.

Methodology: How I chose the best real estate transaction management software

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each software. We meticulously evaluate the affordability, features, usability, customer support, and reviews of each real estate transaction software to determine our expert score.

We selected the best real estate transaction management software to help agents enhance their communication strategies and grow their businesses. Our rigorous selection process ensures that our top picks make it easier for agents to connect with clients, streamline their operations, and achieve their business goals.

The detailed criteria we used to determine the best real estate transaction management software include the following: 

• Affordability (20%)
  • Cost is a key factor. We focused on tools that offer a strong balance between features and affordability, ensuring real value for real estate professionals looking to streamline their transactions.
• General Features (20%)
  • We evaluated the core features of each platform, considering how well these features support essential transaction management tasks like document storage, e-signatures, and compliance tracking.
• Advanced Features (20%)
  • We looked for software with advanced features that can significantly enhance productivity, such as automation tools, customizable workflows, integration with CRM systems, and detailed reporting.
• Ease of Use (10%)
  • We prioritized platforms with an intuitive interface, easy navigation, and robust support resources.
• Help & Support (10%)
  • We looked into each transaction management software’s customer support, whether phone, email, or live chat is available. 
• Customer Ratings (10%)
  • We examined feedback from actual users to ensure our research was grounded in real-world experiences and unbiased evaluations, reflecting the software’s effectiveness in everyday use.
• Expert Score (10%)
  • After considering all the factors, we compiled the scores to determine our expert rating, reflecting the overall performance, reliability, and suitability of each transaction management software for real estate professionals.

Frequently asked questions (FAQs)

What is a transaction management system in real estate?

What is the best way to keep track of real estate transactions?

Which CRM is best for real estate?

Your take

These transaction management software options 

offer something special, making your real estate process smoother and more efficient, whether you’re a solo agent, team leader, or managing a large brokerage.

What real estate transaction software are you using? Share your experience in the comments!

The post The 5 Best Real Estate Transaction Management Software for 2025 appeared first on The Close.

A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.

Real estate email templates for sellers

If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.

1. Discount broker objection handler email

This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.

This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.

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Subject Line: [Name], are you considering a discount brokerage in today’s market?

Hello [Name],

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. That allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.

On the other hand, a discount brokerage must be selective with the tools they use because they have to save money somehow. Most often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers tend to low-bid the homes listed with discount brokerages because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?

[Your name]

2. Newer agent listing appointment follow-up email

Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property. 

The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.

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Subject Line: Thank you, [Name]

Hi [First name],

Thank you so much for meeting with me today and taking the time to show me your beautiful home!

I know that you have a lot of options when it comes to agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in experience, I make up for in tenacity. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.

But more than just hard work, I will bring the following to your listing that other agents won’t:

1. Access to me and my team for you and all of the buyers and brokers I will work with to sell your home. No rescheduling. No unanswered calls.
2. Complete access to all of my firm’s marketing resources. We spare no expense when promoting our clients’ homes, no matter what price point. Your home will be my prized listing, and I will make sure it gets the exposure it deserves.
3. Creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.

I’m ready to work for you starting now.

Let’s have a follow-up call to go through the agreement I left you and any questions you may have about my marketing plan. Does [tomorrow’s date and time] work for you?

Looking forward to working together!

[Your name]

3. Open house feedback report email

After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property. 

This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.

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Subject Line: Open House Results & Feedback 

Hey [Name],

Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook, and it was very well attended. Here’s a quick rundown: 

Number of guests: [add the number of open house attendees] 

Guest feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen. 

Next steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen. 

[Your name]

4. An ‘on the fence’ real estate seller lead email

This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial. 

Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.

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Subject Line: Houses needed in your neighborhood, [Name]!

Hey [Name],

Did you miss the mad rush to sell when houses were flying off the market in 2021? Yeah, it was a crazy year. But the opportunities to benefit from that massive rate of appreciation are still out there. Right now, believe it or not, people are still buying homes in your neighborhood. And most sellers are getting what they’re asking for. 

But that won’t always be the case. Home prices will eventually fall, and interest rates will continue to rise, making it more difficult to buy and sell. If you want to take advantage of the current market, you’ll want to get started sooner rather than later.

Does 5 p.m. tomorrow at [local coffee shop] work to show you this report I’ve drawn up? I think you’re going to love the numbers. Coffee is on me!

Best,

[Your name]

Grow your database with a steady stream of affordable, exclusive real estate leads from social media ads. Social Connect from Top Producer is designed to get you a high volume of leads and move them through your pipeline until they’re ready to buy and sell real estate. Connect with an average of 30 consumers interested in real estate in your local market for just $300 per month!

How Social Connect works:

• Digital advertising experts create and run social media ad campaigns on your behalf
• You get exclusive leads from your desired local area
• All leads are automatically nurtured via text and email on your behalf until they’re ready to connect, saving you time and effort

Visit Top Producer

5. Value-added follow-up email with seller 

When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information. 

Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.

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Subject Line: [Name], let’s chat about selling your home

Hi [Name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link], or if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Your name]

6. Home valuation request email

When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth. 

It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.

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Subject Line: [Name], how much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised by what I uncovered in my market analysis. Want to grab a coffee and walk through it?

How’s Tuesday afternoon?

[Your name]

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI Out of Your Home [link to guide].

7. Listing presentation follow-up email

Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.

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Subject Line: Thank you, [Name] 

Hi [Name], 

I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [number] years of experience in [farm area]. It is as close as the industry can get to a scientific prediction for what your home will sell for. 

With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by [date] will be key in getting that price for your home. 

I know I left you with a ton of information to digest, so please feel free to call me on my cell at [your cell number] if you have any questions or concerns. I am an open book. 

[Your name]

8. Expired listing reachout email

Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.

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Subject Line: Still thinking about selling, [Name]? I can help!

Hi [Name],

I know you’ve probably gotten dozens of letters like this since your property didn’t sell, so I’ll be brief. Let’s face it, selling your home in [insert city] can be incredibly stressful. It’s so frustrating and such an inconvenience when your home stays on the market for too long.

Even though [insert name of previous agent] is a great real estate agent, I think [he/she/they] may not have been the right person to sell your house. Here’s a quick summary of the main issues I found:

• [Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue]

For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:

• [Bullet point the solution(s) to each of the abovementioned issue(s)]

I’m confident that I can help you succeed in selling your property, and I also have the resources of [insert brokerage name] at my disposal. At [insert brokerage name], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.

Call me to set up a free strategy session, so you can evaluate the value of my services before moving forward. My direct contact information is [insert phone number] — please don’t hesitate to reach out!

I look forward to hearing from you,

[Your name]

Real estate email templates for buyers

From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.

9. Listings interest

This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.

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Subject Line: Checking in with you, [Name]

Hi [Name],

Just a note to make sure you received the listing information I sent and were able to view it. If you have any problems, I can resend the information, send it via postal mail, or deliver it to you in person.

I’m interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did you get a good idea of what is available?

If you would like to see any of these homes in person, I’m happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

[Your name]

10. Open house follow-up email

After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.

By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.

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Subject Line: I know, [neighborhood] is my dream locale too…

Hi [Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise in buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click here [link] to book time on my calendar.

Talk to you soon,

[Your name]

11. One-year follow-up email

This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.

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Subject Line: Happy house-iversary, [Name]!

Hi [Name],

Can you believe it’s already been one year since you purchased your home? Where does the time go? I’m sure you’ve settled in, and your home is cozy and beautiful by now. However, if there is anything I can help with, please don’t hesitate to ask. I’m a wealth of information in our community!

Also, as you know, real estate is a relationship game. If you know of anyone who is searching for a Realtor, I’d love for you to pass along my information or share their name and contact information with me so I can reach out to them directly. I would treasure the opportunity to provide the same service you experienced to help them find their dream home.

I hope to hear from you soon, and thank you so much!

Best,

[Your name]

12. Lender referral email

This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.

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Subject Line: Lenders I know and trust

Hi [Name]!

Here is the lender info that I promised. I recommend that you talk with a couple of banks to see what programs they offer, compare their rates and fees, and make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a listings search and start looking for some homes!

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

As always, hit me up with questions or concerns at any time.

Thanks!

[Your name]

13. New lead follow-up email

The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings. 

It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.

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Subject Line: Did you get the text?

Hello [Name],

Did you receive the text I sent about your home search? Just making sure in case it didn’t come through. It was sent to [phone number]. Is that the best number?

I want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you, and how can we help?

[Your name]

14. First showing follow-up email

This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.

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Subject Line: So [Name], what did you think?

Hey [Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number] years now, my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see objectively, and that’s what I aim to achieve with this email. Believe me, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[List the properties in order from least likely to fit their needs to most likely.]

[The first listing—least likely one they’ll choose]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The second listing—decent choice, but may not be the best fit]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The third listing—most likely the best choice for your clients]

[Share highlights of the listing, and what you think is most positive about the property. Then, point out why this listing is the best choice for them, based on their list of needs and wants.]

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound? 

As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

[Your name]

15. Listings request follow-up email

This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.

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Subject Line: Find anything interesting, [Name]?

Hi [Name],

Just a note to make sure you were able to view the listing information you requested. If you have any problems, I would be happy to resend it another way or deliver it to you in person.

I’d love to get your thoughts on the properties. Did any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me with any further needs or questions about the buying process. Helping you find the home of your dreams is what I do!

[Your name]

16. Second contact with a passive buyer email

This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect. 

It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.

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Subject Line: Your interest in [city or neighborhood]…

Hi [Name],

Thanks again for taking a few minutes to chat with me on [date]. I enjoyed getting to know a little about you. But I understand not feeling ready to look at properties. Buying a home is a big decision, and there’s a lot to think about.

After we spoke, I set you up to receive an occasional email with listings based on our conversation. I’m hoping they pique your interest. Shoot me an email or give me a call at [your number] to chat if anything jumps out at you. Let me know if we need to tweak anything or if you have any questions.

Thanks again for your time. I’m here when you’re ready!

[Your name]

17. New listing announcement email for cold buyer leads

This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties. 

By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.

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Subject Line: Still looking in [neighborhood]?

Hi [Name],

Are you still interested in [neighborhood]? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

[Your name]

18. Renter converting to buyer follow-up email

This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home. 

This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.

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Subject Line: Next steps in your journey…

Hi [Name],

Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with market data that highlights some of the buying opportunities in [neighborhood] we talked about.

I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning real estate is the key to building generational wealth, and I would be honored to help your family start this exciting journey.

How does [date and time] sound to meet up (or do a Zoom call) to talk more?

[Your name]

19. Low interest rates for home loans email

Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.

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Subject Line: Home loan rates are low — It’s time to hop on the market!

Hi [Name],

I know that paying off a home loan is one of the biggest factors that held you back from buying a new home, but it may be time the perfect time to start looking for a new house. With the slowdown in the real estate market, interest rates are going down as well — presenting the golden opportunity to buy your dream home at a decent rate.

It won’t stay that way forever, so it’s best to act soon! A lot of savvy buyers are thinking the same way, and you won’t want to miss this opportunity.

I can help you through this to get you the best deal. Let me know when you’re free for a call, and I can run through your options while interest rates are down.

Looking forward to hearing from you!

[Your Name]

Real estate email templates for referrals, recruiting & more

Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.

20. Testimonial email

This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.

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Subject Line: “[Short quote from past client],” says [former client name] 

Hi [Name],

I hope you have been able to browse some of the market updates I sent over. Please let me know if you have any questions about any of that.

The fact is, in this market, it often comes down to negotiations between agents to close a deal on a home. I wanted you to hear a few stories about how I’ve helped some clients find their perfect properties over the past few months.

[Quote from past client]

―[Name of past client]

[Quote from past client]

―[Name of past client]

Browse more testimonials on my website here [link].

Starting the search is the first step in finding your perfect property, and I am here to help!

Talk to you soon,

[Your name]

21. Reconnecting with a past client

This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with. 

Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.

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Subject Line: Nice to reconnect with you, [Name]

Hi [Name], this is [your name] from [your brokerage]. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you moved. How have you and your family been? Are you loving your home?

I just wanted to remind you that my services don’t stop after closing on your home — let me know if there is anything I can help you with. I’d be happy to offer you a home appraisal if you’re interested. Or, if you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

And if you know of anyone who is considering buying or selling, feel free to share my contact information with them. I always appreciate referrals from past clients.

It’s nice reconnecting with you. I promise to stay in touch every so often, even if it’s just to say hello. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

[Your name]

22. Referral request email

You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.

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Subject Line: [Name], can I ask a favor?

Hello [Name],

I hope this email finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I am writing today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:

• Real estate sales
• Real estate purchases
• Home staging
• Local real estate market reports
• Local market expertise and guidance
• Professional referrals (for those moving to another state or country)
• Real estate leasing (commercial, industrial, retail, and residential)

Do you have a unique real estate issue you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[Your name]

23. New agent recruiting email

This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities. 

It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.

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Subject Line: Before you delete this …

Hi [Name],

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not just looking to talk to you about recruiting, however. I’d like to connect on a professional level — a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat — no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [number] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

[Your name]

24. Annual home sales report email

This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon. 

The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.

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Subject Line: [Brokerage name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [city] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report [link].

[Your name]

25. Non-responsive leads email

This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.

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Subject Line: Have you stopped looking for your dream home in [local area]?

Hi [Name], 

I received your information regarding homes in [market]. I’ve personally attempted to reach you several times but haven’t been able to connect.

If you are no longer interested in purchasing a home, I don’t want to continue taking up space in your inbox. That’s why I’ll be removing your contact information from my database if I don’t hear from you in the next 48 hours. 

If you are still interested in purchasing a home in [local area], we would love to help you. If you want to take advantage of our real estate services, I’ll make sure to keep you on our list, but only if you respond to this email in the next 48 hours. Two days from now, my emails will go away forever.

Thanks, and have a great day,

[Your name]

26. Seasonal greetings email template

This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood. 

It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.

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Subject Line: Holiday Greetings from [Real Estate Company Name]

Dear [Client’s Name],

Happy holidays! We hope you and your family are doing well.

Thank you for letting us be part of your real estate journey this year. Whether it’s finding your dream home or helping with investments, we enjoy helping you. We look forward to helping you more next year.

We hope you have a great time with your family and friends during the holidays. If you need any help now or next year, let us know.

Wishing you a wonderful holiday season and a great new year!

From,

[Your Name]
[Real Estate Company Name]
[Contact Information]

27. Newsletter email

The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.

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Subject Line: Spring Newsletter

Happy spring! What are you looking forward to the most: warmer weather, the end of the school year, or baseball season?

This month, [neighborhood name] is hosting some especially exciting events:

[List of events]

[Month/Seasonal] Home Maintenance Tips

[Neighborhood] Market Update

I hope to see you around!

[Signature and headshot]
[Phone number/email address]
[Links to your website, social media, etc.]

28. Thank you email template

This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.

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Subject Line: Thank You for Using Our Real Estate Services

Dear [Client’s Name],

I hope you are doing well. Thank you for using our real estate services. It was nice meeting you and talking about finding a new home.

I really appreciate learning more about what you need and like. Our team wants to find the perfect home for you, and we are here to help you every step of the way.

If you have more questions or need anything, just let us know. We look forward to working with you and helping you find your dream home.

Thanks again for considering and using our services.

Best regards,

[Your Name]
[Your Position]
[Company Name]

Why focus on real estate email marketing?

Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more. 

Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.

For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.

Tips for writing highly effective real estate emails

Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.

Email marketing mistakes to avoid

Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.

Frequently asked questions (FAQs)

What should I include in an email?

What must I do before writing a real estate email?

What are the benefits of using templates for sending real estate emails?

Bringing it all together

Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list! 

Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!

The post 28 Best Real Estate Email Templates for 2025 appeared first on The Close.

Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Basic open house sign-in sheets

• Best for: Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions. 

Here’s what goes in a basic open house sign-in sheet:

• Name
• Phone number
• Email address
• Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Download Template #1:

Download PDF | Google Doc

Download Template #2:

Download PDF | Google Doc

Detailed questionnaire sign-in sheets

• Best for: Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

• What are your current real estate needs?
• What is your preferred neighborhood?
• How do you prefer to be contacted?
• What is your budget range?
• Have you been preapproved for a mortgage?
• Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients. 

Download Template #3:

Download PDF | Google Doc

Download Template #4:

Download PDF | Google Doc

Open house sign-in sheets with feedback

• Best for: Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

• How would you rate the overall condition of the property?
• Did the property meet your expectations based on the listing description?
• Was the property priced appropriately for its condition?
• What features of the home did you find most appealing?
• What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Download Template #5:

Download PDF

Google Doc

Download Template #6:

Download PDF

Google Doc

Download Template #7:

Download PDF

Google Doc

If a seller is set on a price point against your recommendation, feedback from an open house can be a great way to start a conversation about rethinking the home’s price. It could also help convince seller clients to consider certain other recommendations, such as decluttering, painting, sprucing, and depersonalizing the space.

Open house sign-in sheets with a giveaway

• Best for: Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

• An opt-in checkbox to give attendees the option to join the giveaway
• A section where attendees can indicate their preferred prize category, such as gift card or home decor item
• Ask if attendees agree to the terms and conditions of your giveaway or raffle

Download Template #8:

Download PDF | Google Doc

Download Template #9:

Download PDF | Google Doc

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

• Accuracy and clarity in entries: People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.
• Convenience for attendees: Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.
• Faster sign-in processes: Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.
• Streamlined follow-ups: Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.
• Efficient transfer to CRMs: You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense. 

Physical sign-in sheets are your best bet if

• your open house is in an area with spotty or unreliable Wi-Fi
• you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
• you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Did you know? You can organize your sign-in sheet data in a customer relationship management (CRM) to manage your leads effectively. CRM platforms can streamline your lead management process and improve follow-up communication with future clients. Check The Close’s picks for the best real estate CRMs for some options.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly. 

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business? 

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Frequently asked questions (FAQs)

Why should I use a sign-in sheet for my open house?

Do I need to have graphic design skills to use your templates?

How do I encourage potential clients to sign in at my open house?

Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.

If you’re looking for a hard money lender that has flexible qualifications and can offer quick access to funds for a new investment or fix-and-flip property, take a look at the lenders I’ve reviewed below.

• Kiavi: Best overall for favorable rates and terms
• RCN Capital: Best for investors with varying experience
• Lima One Capital: Best for various investment strategies
• New Silver: Best for instant loan approvals 
• Groundfloor: Best for new investors 
• The Investor’s Edge: Best for 1-on-1 project assistance

The Close’s top picks for best hard money lenders

Kiavi: Best overall for favorable rates and terms

Pros	Cons
Fast funding and closing process	Not available in all states
Close in as little as 7 days	Appraisal required for rental loans
Able to lend to business entities	Unable to get long-term financing as a prepayment penalty
No flipping experience required

Why I chose Kiavi

For fix-and-flip investors, Kiavi is a noteworthy contender to consider. It offers fix-and-flip financing and efficient loan processing that can get you access to funding for your investment quickly. You can close in as little as 7 days, allowing you to compete with cash buyers and tackle your project as quickly as possible. It keeps the process simple, with no application fees, appraisals, or income verification to get started.

Additionally, its starting rates are highly competitive, along with its flexible qualification requirements. You don’t even need prior flipping experience in order to be considered eligible, which can be a great benefit for new investors working on their first few projects.

Additional features

• Prequalification: With just a soft credit pull, real estate investors can prepare to make quick offers on any opportunities that arise.
• Flexible loan amounts: With loans up to $3 million, Kiavi can accommodate a wide variety of project needs, from small renovations to large-scale projects.

RCN Capital: Best for investors with varying experience

Pros	Cons
Close in as little as 10 days	No nationwide coverage
In-house loan approvals	Appraisal required for all loans
Funding for new construction projects	No funding for owner-occupied residential properties
	Requires minimum after repair value for properties

Why I chose RCN Capital

Whether you’re a new, intermediate, or experienced investor, RCN Capital has financing options available for your project. It can fund large-scale development projects, multiple rental properties, and more since it offers high lending limits. That said, it determines the maximum loan value based on the loan program and the value of the real estate asset as collateral. Rates and LTV can vary based on your experience. However, rates, terms, and qualifications are quite competitive.

With RCN Capital, you only pay interest on the money you’ve actually borrowed, not the portion set aside for renovations. Since there are no penalties for paying early, you can wrap things up ahead of schedule and keep more cash in your pocket. It has a pretty standard application process that can be completed online and involves credit checks, background checks, bank statements, and property appraisals.

Additional features

• Rehab Budget Builder: This tool is available to help investors analyze their investments to understand cost, risk, ROI, etc.
• Video Library: It includes up-to-date videos that offer market updates, investment tips, and motivational content.

Lima One Capital: Best for various investment strategies

Pros	Cons
Loan approval in under ten days	Limited coverage in certain states
Simple renewal process once approved	Might require personal guarantees
Established investor referral program	May not be a good option for new investors

Why I chose Lima One Capital

This includes fix-and-flip loans, lines of credit, and bridge loans. These can be used for a wide variety of investment uses, such as rentals, new builds, multifamily properties, and short-term rentals. Plus, it gives investors a bunch of different loan terms and structures depending on their specific investment needs. With repayment terms up to 24 months, it’s a great pick for experienced borrowers looking to finance and manage their projects quickly.

Its qualifications are pretty flexible, but rates, terms, and conditions will all vary based on your creditworthiness, experience, and investment goals.

Additional features

• Case studies: Detailed case studies on the website illustrate the strategies, financial figures, challenges, and outcomes of real-world property investments.
• Podcast: A podcast covers various topics relevant to real estate investing and provides ongoing education and industry insights in an easily accessible audio format.

New Silver: Best for instant loan approval

Pros	Cons
No hard credit pulls	Fees for appraisals
Repeat borrower discounts	Potentially higher starting rates when compared to other lenders
Immediate online approval	Limited property types

Why I chose New Silver

New Silver offers a streamlined loan application and approval process that’s fueled by AI. Real estate investors looking for a fix-and-flip hard money loan can benefit from its instant online approval, in which the application takes as little as 5 minutes. The closing timeline is also swift, and can be facilitated in as quick as 5 days.

The loans are secured by real estate and only require a soft credit pull and property value assessment to get started. There’s no income verification necessary, cutting down the need for paperwork and ultimately speeding up the time between application and accessing funds for your project.

Additional features

• Advantage Program: Enhanced loan terms and rates for repeat borrowers who have successfully completed previous projects with New Silver.
• The Lender Blog: An up-to-date blog covering various real estate topics such as strategy, market trends, and success stories.

Groundfloor: Best for new investors

Pros	Cons
No hard credit pulls	Minimum interest requirement for prepayment
Deferred payments available	Loan amounts can vary
No minimum transaction experience	High closing fees

Why I chose Groundfloor

Groundfloor can be a great option for investors new to the fix-and-flip scene, as no experience is required to be considered eligible. It offers nationwide financing opportunities that can provide you with quick access to funds, since closing can take as little as 7 days. Based on your investment needs, it can cover 100% of costs, although specific loan terms will vary based on the investment scenario and your qualifications.

It also has a solid education hub, which provides investors with tons of videos on building wealth and managing finances, which can be a great benefit for borrowers looking for continued growth opportunities.

Additional features

• Blog: A regularly updated blog provides news, insights, updates, and educational content related to real estate investing and personal finance.
• Debt service coverage ratio (DSCR) loans: Long-term loans are available based on the cash flow generated by the property instead of loan approvals based on the investor’s income.

The Investor’s Edge: Best for 1-on-1 project assistance

Pros	Cons
100% funding options available	Higher interest rates compared with competitors
Ideal for new investors	Loan details not clearly listed
Free lending consultation	Commercial properties or large multi-family projects are not eligible

Why I chose The Investor’s Edge

The Investor’s Edge is all about creating personalized investment plans and working closely with investors on their projects. It offers free one-on-one consultations to help you determine financial goals and the best investment strategies. Beyond consultations, The Investor’s Edge team helps you identify, fund, and sell your properties. If you want one of the best hard money lenders for flipping houses, it has a variety of specialized courses on flipping homes and land, which can be a great benefit for real estate investors looking to gain the necessary skills and knowledge to thrive in the market.

Additional features

• Gap financing: A short-term loan available to investors covers the difference between the total funding needed for a project and the principal amount already secured. 
• The Investor’s Edge Software: A comprehensive tool for investors to efficiently perform real estate market analysis, property valuation, and investment strategy planning.

Frequently asked questions (FAQs)

What are the typical interest rates for hard money loans?

How quickly can I receive funding from a hard money loan lender?

What are the typical financing terms of the best hard money loans?

How to choose a hard money lender

Whether you’re a seasoned investor or a first-timer, working with the right hard loan lenders is vital to the success of your project. It’s important to carefully consider your options and determine your budget and strategy. Keep these factors in mind when you’re on the lookout for a hard money lending institution:

• Lender reputation: Research the lender’s track record, customer reviews, and industry reputation to ensure they are reliable and fair.
• Loan terms: Fully comprehend all loan terms, including interest rates, fees, loan-to-value ratio, and repayment schedule.
• Speed of funding: Since time is often critical, assess how quickly the lender can process and fund the loan.
• Professional advice: Consider consulting with a financial advisor or real estate professional to help navigate the process and select the best lender for your unique needs.
• Compare multiple offers: Don’t settle for the first lender you meet. Compare different offers to find the best terms and rates.
• Transparency: Ensure the lender is transparent about all costs, fees, and any penalties associated with the loans.

Methodology: How I chose the best hard money lenders

We use a methodology focused on the most critical factors to find the top hard money lenders for real estate to create an unbiased review. I reviewed various lenders against multiple key factors to ensure I viewed them through the lens of what would be most important to a potential real estate investor. The detailed analysis then isolated lenders that support good, solid financial solutions and blend well with various investment strategies and goals.

Key factors involved with this process included the following:

• Interest rates and loan terms: Assessed the competitiveness and flexibility of each lender’s offerings.
• Speed of loan processing and funding: Evaluated how quickly each lender processes and disburses funds, a crucial factor for time-sensitive investments.
• Lender reputation: Examined customer reviews and industry feedback to gauge each lender’s reliability and overall customer satisfaction
• Transparency: Focused on how openly each lender communicates fee structures and loan conditions, ensuring no hidden costs exist.
• Geographical coverage: Considered the availability of services across different regions to accommodate investors in various locations
• Target audience suitability: Analyzed which types of real estate investors (e.g., fix-and-flippers, buy-and-hold investors, and commercial developers) best cater to them based on their product offerings and specialty areas

Your Take

Comparing hard money loan lenders can be overwhelming when looking to finance your next investment. This guide can help you at least have a starting point, along with help in understanding rates, terms, and fees. The best choice for you will not only finance your project but also support your strategy and overall investment goals. Be sure to choose the right lender that will set you up for success.

The post The 6 Best Hard Money Lenders of 2025 (+ Interest Rates & Fees) appeared first on The Close.

In many real estate-adjacent jobs (like mortgage, escrow, investing, and property management), having a license builds client trust, signaling you understand the industry and meet professional standards. Those with licenses may also better navigate regulations related to transactions, property ownership, and ethical obligations. This helps jobs like loan officers, insurance underwriters, and foreclosure specialists avoid costly mistakes.

Editorial note: All US salaries listed were taken from ZipRecruiter on April 28, 2025.

1. Mortgage loan officer

• Average annual salary from ZipRecruiter: $79,825
• Required skills: Financial analysis, customer service, regulatory compliance, attention to detail, and communication

A mortgage loan officer acts as a client’s personal guide throughout the home financing journey. In this role, you’ll assess the financial situation, explain various loan options, and help the client choose the mortgage that best fits their needs. 

Acting as the liaison between the client and the lender, you’ll ensure that all necessary documentation is in order and that the loan process moves smoothly from application to closing. Your goal is to make the complex world of mortgages understandable and accessible, helping your client secure the keys to their new property.​

While not required, having a real estate license in this job helps by building stronger credibility with clients and real estate agents, as well as providing a deeper understanding of real estate transactions and buyer behavior.

• What you need: You must be at least 18 years old, hold a high school diploma or equivalent, and obtain a Mortgage Loan Originator (MLO) license. This involves completing 20 hours of Nationwide Multi-State Licensing System and Registry (NMLS)-approved pre-licensing education, passing the SAFE MLO exam with a score of at least 75%, and undergoing background and credit checks. Licensing requirements can vary by state, so check your state’s regulatory agency for specific mandates.

2. Insurance underwriter

• Average annual salary from ZipRecruiter: $62,283
• Required skills: Analytical, detail-oriented, decisive, and knowledge of insurance policies

As a real estate insurance underwriter, you’ll evaluate the risks associated with insuring residential or commercial properties. You’ll analyze factors like property location, construction materials, and potential hazards to determine appropriate coverage terms and premium rates. Your assessments help ensure that both the insurer and policyholders are adequately protected. Having a license in this role isn’t a requirement, but having it helps in evaluating property value and ownership records.

• What you need: A bachelor’s degree in fields such as finance, business, or economics is typically required. While not always mandatory, obtaining certifications like the Chartered Property Casualty Underwriter (CPCU) can enhance career prospects. Some states may require underwriters to pass licensing exams, especially if the role involves direct customer interaction or sales.

3. Escrow officer

• Average annual salary from ZipRecruiter: $58,389
• Required skills: Organized, communicative, and detail-oriented with escrow knowledge and time management skills

​A real estate escrow officer serves as a neutral third party who manages the escrow process during property transactions. This job involves ensuring that all contractual terms are met before finalizing the deal.  

This includes handling funds, preparing and reviewing documents, coordinating with buyers, sellers, agents, and lenders, and ensuring compliance with legal requirements. Your role is crucial in facilitating a smooth and secure transfer of property ownership.

• What you need: You typically need at least a high school diploma or GED. Gaining experience in real estate or finance, such as working as an escrow assistant, is often beneficial. In some states, you may be required to obtain a state-issued license, which could involve completing specific training, passing an exam, and undergoing a background check. Check with your state’s regulatory agency for precise requirements.

4. Mortgage processor

• Average annual salary from ZipRecruiter: $50,903
• Required skills: Data entry, document verification, multitasking, communication, and familiarity with loan processing software

You play a crucial role in the home financing journey as a mortgage loan processor. Once a client has applied for a mortgage, you’ll step in to collect and verify all the necessary documents — like income statements, credit reports, and property details — to ensure everything is in order. 

You’ll act as the bridge between the client, the loan officer, and the underwriter, ensuring the application progresses smoothly through the approval process. Your goal is to keep things organized so that the loan closes without a hitch. Albeit the job doesn’t require a license, holding one enables you to have a deeper understanding of the documentation.

• What you need: To get started, you’ll need at least a high school diploma or GED. Certification isn’t always required, but obtaining credentials like the Certified Mortgage Processor (NAMP®-CMP) can enhance your job prospects. Licensing requirements vary by state, so check with your state’s regulatory agency to see if a license is necessary.

5. Title examiner

• Average annual salary from ZipRecruiter: $51,098
• Required skills: Research, attention to detail, understanding of legal documents, analytical thinking, and record-keeping

​A real estate title examiner is like a property detective, delving into public records to verify a property’s legal ownership and uncover any issues that may affect its sale. You’ll scrutinize documents such as deeds, mortgages, liens, and easements to ensure there are no hidden surprises, like unpaid taxes or legal disputes, that could cloud the title.

By providing a clear title report, you play a crucial role in facilitating smooth real estate transactions.​ Improved knowledge of property titles and ownership history is one of the highlights of having a real estate license in this role — even though it isn’t mandated.

• What you need: Many employers prefer candidates with an associate’s or bachelor’s degree in fields like real estate, law, or business. While certification isn’t mandatory, obtaining credentials like the Certified Title Examiner (CTE) can enhance your professional standing. Additionally, gaining experience through roles such as title clerk or escrow assistant can be beneficial.

Note that licensing requirements vary by state; for instance, Arkansas, Kansas, Minnesota, Nebraska, Oklahoma, North Dakota, and South Dakota require title examiners to be licensed, which may involve passing an exam and meeting education or experience criteria. It’s essential to check with your state’s regulatory agency to understand the specific requirements.

6. Foreclosure specialist

• Average annual salary from ZipRecruiter: $57,098
• Required skills: Foreclosure laws, organization, communication, problem-solving, and attention to detail

This role is crucial in navigating the complex and often emotional landscape of property foreclosures. You’ll manage the entire foreclosure process, ensuring it complies with local, state, and federal regulations. This involves reviewing legal documents, coordinating with attorneys, lenders, and homeowners, and sometimes negotiating alternatives, like loan modifications, to help clients retain their homes.

This is another career wherein a real estate license isn’t essential. However, with one, you’ll have an easier time navigating property sales and legal processes.

• What you need: Gaining experience in real estate, loan processing, or financial counseling can be beneficial. Obtaining certifications such as the Certified Mortgage Banker (CMB) or Certified Mortgage Servicer (CMS) can enhance your career prospects and may be required. It’s important to note that licensing requirements can vary by state, so consult your state’s regulatory agency for specific mandates.

Real estate investment and advisory

7. Real estate attorney

• Average annual salary from ZipRecruiter: $140,845
• Required skills: Real estate law expertise, legal research, analytical, attention to detail, logical reasoning, and problem-solving.

A real estate lawyer manages the legal aspects of property transactions, helping clients navigate the complexities of leasing, buying, and selling. You’ll prepare papers like leasing agreements, eviction notices, title documents, and mortgage contracts. You’ll also perform title searches to confirm property ownership and address all legal concerns while representing tenants, buyers, and sellers.

While a real estate license isn’t a requirement for this role, holding one adds credibility and deeper transactional expertise.

• What you need: You’ll need a bachelor’s degree in pre-law, complete law school to earn a Juris Doctor degree, and then pass your state’s bar exam. In some states, lawyers can skip prelicensing education to earn a real estate license.

8. Real estate investor

• Average annual salary from ZipRecruiter: $86,796
• Required skills: Market research and risk assessment

As a real estate investor, you’ll buy and sell properties to generate income. The process typically involves purchasing properties to rent out or renovating homes to sell at a higher price, also known as flipping houses. Some investors also purchase land for future development.

• What you need: While it may be true that you don’t need a real estate license to be an investor, you should still get a license to make real money doing it. When you’re an investor with a real estate license, you can represent yourself in the sale of your properties, saving you upward of 6% (the typical commission for residential real estate sales). In addition, you can represent yourself in the purchase of real estate, allowing you to either pocket the commission or negotiate it off the top of the sales price.

9. Real estate developer

• Average annual salary from ZipRecruiter: $84,748
• Required skills: Project management, financial modeling, negotiation, and knowledge of zoning laws

In this role, you are the visionary behind transforming raw land or existing properties into thriving residential, commercial, or mixed-use spaces. From scouting locations and securing financing to navigating zoning laws and overseeing construction, you’ll orchestrate every phase of a project.

Your role is pivotal in shaping communities, driving economic growth, and bringing architectural concepts to life.​ Note that this is another career wherein a real estate license isn’t crucial — but with one, better insight into property acquisition and zoning regulations is one of the benefits you’ll enjoy.

• What you need: To launch a dynamic career, a bachelor’s degree in fields such as real estate, finance, urban planning, or construction management is often beneficial. Also, obtaining a real estate license can enhance credibility. Note that licensing requirements vary by state, so check your local real estate commission for compliance.​

10. Real estate portfolio manager

• Average annual salary from ZipRecruiter: $84,102
• Required skills: Asset management, financial analysis, strategic planning, communication, and market research

A real estate portfolio manager is like the conductor of a property investment orchestra. You’ll oversee a collection of real estate assets — be it residential, commercial, or mixed-use — to ensure each property performs optimally. By analyzing market trends, assessing risks, and strategizing acquisitions or sales, your aim is to maximize returns and align the portfolio with the investor’s goals . 

Your role is pivotal in balancing short-term gains with long-term growth, ensuring the portfolio remains robust in varying market conditions.​ Additionally, if you hold a real estate license in this role (not required), you’ll have an enhanced understanding of market values and investment strategies.

• What you need: You’ll typically need a bachelor’s degree in fields like real estate, finance, or business administration. Though not always mandatory, obtaining certifications such as the Certified Property Manager (CPM) can enhance your credentials and demonstrate your expertise.

Also, some states may require a real estate license, especially if your role involves buying or selling properties. Gaining experience through roles like property analyst or assistant portfolio manager can provide valuable insights and pave the way for your advancement.

11. Real estate analyst

• Average annual salary from ZipRecruiter: $71,579
• Required skills: Market research, analytical, and data analysis

One technical job with a real estate license is as an analyst. You’ll examine trends and interpret data to provide insights and recommendations for property investments, developments, and other transactions. In addition to observing market trends, you’ll analyze property values and evaluate potential risks. You’ll use all findings to help clients make informed decisions about leasing, buying, selling, or developing properties.

• What you need: If you love finance and economics and want to work in this role, you must gain relevant experience in real estate firms or financial institutions. Staying informed about market trends and the economic climate would be best.

12. Real estate appraiser

• Average annual salary from ZipRecruiter: $91,772
• Required skills: Market research, analytical, and knowledge of appraisal techniques

​A real estate appraiser meticulously evaluates properties to determine their fair market value. You’ll conduct on-site inspections, noting factors such as location, condition, and amenities, and compare these with recent sales of similar properties. Your unbiased assessments are crucial for buyers, sellers, lenders, and investors to make informed decisions. ​Although a real estate license isn’t vital for this career, having one adds perspective on sales practices and market dynamics.

• What you need: You’ll typically start as a trainee, completing at least 75 hours of coursework approved by the Appraiser Qualifications Board (AQB). Next, you’ll need to gain supervised experience — usually around 1,000 hours over six months — before passing your state’s licensing exam. Requirements may vary by state, so check your state’s regulatory agency. As you advance, additional education and experience can lead to higher certifications, allowing you to appraise more complex properties.​

Real estate sales and brokerage

13. Real estate agent

• Average annual salary from ZipRecruiter: $85,793
• Required skills: Communication, negotiation, persuasion, and market knowledge

Whenever you ask, “What can you do with a real estate license?”, the most common answer is to become a real estate agent. You can do this full- or part-time. In this role, you’ll represent buyers and sellers as they navigate the real estate transaction process. 

• Buyer’s agent: Accompany buyers on showings and provide counsel and advice through the property search, selection, negotiation, and contract process. Also, connect homebuyers with the necessary area professionals (like mortgage brokers, inspectors, appraisers, and more) to help them reach the finish line.
• Seller’s agent: Offer counsel to sellers regarding the estimated value of their homes. Additionally, provide a listing strategy, including price, marketing, open houses, etc., and help clients negotiate in the offer process — ultimately getting them to the closing table.

• What you need: The requirements to become a real estate agent vary by state. Some only require 40 hours of prelicensing education, while others need over a hundred hours.

14. Real estate managing broker

• Average annual salary from ZipRecruiter: $98,791
• Required skills: Leadership, management, mentoring, knowledge of real estate laws and regulations

As the captain of a brokerage ship, you’ll be steering both the business and its crew of agents. In this role, one of the more popular careers with a real estate license, you don’t just oversee transactions — you mentor agents, ensure legal compliance, and drive the firm’s growth strategy. From recruiting top talent to resolving complex deals, managing brokers are the go-to leaders who keep the office running smoothly and ethically. ​

• What you need: You’ll first need to gain experience as a licensed agent to become a real estate broker. Most, if not all, states require 2 to 5 years of active practice before you’re eligible to upgrade. Next, you’ll complete additional pre-licensing education — typically 60 to 180 hours — covering topics like brokerage operations, ethics, and risk management.

After passing your state’s broker exam and background check, you’ll earn your broker license. Some states, like Washington, offer a specific managing broker license for those supervising other agents. Be sure to check your state’s real estate commission for exact requirements.​

15. Real estate assistant

• Average annual salary from ZipRecruiter: $48,610
• Required skills: Administrative, communication, and organizational

A real estate assistant assists in managing the day-to-day operations of brokerages. You’ll receive visitors at a brokerage, respond to emails, answer the phone, schedule appointments, and organize paperwork. If you want to work for an agent or broker, your responsibilities will include coordinating property showings, handling client inquiries, and creating property listings. You’ll nail this role if you’re good at juggling multiple responsibilities, and you can take on more responsibilities, like showing homes if licensed.

• What you need: You typically need a high school diploma or equivalent. Some states — such as California, Texas, and Florida — require a real estate license if you’ll perform tasks like showing properties, discussing offers, or handling contracts.

In licensed roles, you must complete pre-licensing coursework, pass the state real estate exam, and undergo a background check. It’s important to check with your state’s real estate commission for specific requirements and restrictions, as duties allowed without a license vary widely by state.

16. Virtual real estate assistant

• Average annual salary from ZipRecruiter: $50,749
• Required skills: Administrative, communication, and organizational

Operating remotely, a virtual assistant (VA) handles tasks such as managing property listings, coordinating appointments, handling client communications, and overseeing social media campaigns. Your role is pivotal in keeping the real estate engine running efficiently, allowing agents to dedicate more time to client interactions and property showings.

This is another role wherein a license isn’t mandatory. However, if you hold one, you can offer broader support, like lead generation or paperwork handling, with more authority.

• What you need: Familiarity with real estate apps like MLS and CRM platforms and social media tools can give you an edge. While no specific licenses are mandated, it’s essential to be aware of state-specific regulations, especially if you’re assisting with tasks that might require licensure. Also, continuous learning and staying updated with industry trends will further enhance your value in this role.

Property management & inspection

17. Construction project manager

• Average annual salary from ZipRecruiter: $97,768
• Required skills: Project management, budgeting, leadership, problem-solving, and knowledge of construction processes

From the initial blueprint to the final brick, a real estate construction project manager ensures every phase — from planning and budgeting to scheduling and quality control — harmonizes seamlessly. By coordinating with architects, engineers, contractors, and stakeholders, you’ll keep projects on track, within budget, and up to code, ensuring that the final structure stands tall and proud.​ Having a real estate license isn’t crucial, but it does help when it comes to understanding permits, zoning, and land acquisition.

• What you need: To kickstart your career, you’ll typically need a bachelor’s degree in construction management, civil engineering, or a related field. While not always mandatory, certifications like the Certified Construction Manager (CCM) or Project Management Professional (PMP) can bolster your credentials.

Additionally, some states may require specific licenses, especially if you’re overseeing certain types of projects or budgets, so consult your state’s licensing board. Gaining hands-on experience through internships or entry-level positions can also pave the way to a successful career in construction project management.

18. Property manager

• Average annual salary from ZipRecruiter: $58,335
• Required skills: Communication, financial management, problem-solving, and knowledge of landlord-tenant laws

A property manager, one of the jobs you can get with a real estate license, handles the daily operations of various properties for owners. You can work for landlords, investors, or building owners by screening tenants, preparing lease agreements, showing properties, and collecting rent. You’ll ensure properties are well-maintained and meet safety standards, as well as address tenant concerns and create budgets, set rental fees, monitor expenses, and report finances to owners .

• What you need: To become a property manager, you must have relevant experience in property management assistance or tenant relations. While certifications for Certified Property Manager (CPM), Certified Apartment Leasing Professional (CALP), or Master Property Manager (MPM) are not legally required, they can significantly bolster your qualifications and are often valued by clients seeking demonstrated professionalism and commitment to the field.

19. Home inspector

• Average annual salary from ZipRecruiter: $60,345
• Required skills: Knowledge of building codes and attention to detail

With this role, you’ll assess properties to ensure they meet safety standards before the property sells. You’ll thoroughly inspect a home’s structural elements, electrical systems, plumbing, and roofing, as well as HVAC systems. You should be detail-oriented as you’ll identify faulty wiring, water leaks, and structural damage. Note that in this career, being licensed as a real estate professional, albeit not required, enhances credibility and understanding of property disclosures.

• What you need: You’ll typically need a high school diploma and completion of state-approved training, which can range from 60 to 194 hours, depending on the state, to become a home inspector. Many states also require passing the National Home Inspector Examination (NHIE). Some states, like Texas and Florida, have specific licensing requirements, including background checks and insurance. See what your state’s regulatory board says to understand the exact requirements.

Education and content

20. Real estate coach

• Average annual salary from ZipRecruiter: $40,970
• Required skills: Leadership, communication, coaching, mentoring, motivational, and industry knowledge

The best real estate coaches mentor industry professionals to enhance their skills and grow their businesses. As a coach , you’ll empower agents, brokers, and other real estate professionals by boosting their confidence and promoting career growth — which is why having your real estate license can add to your credibility (but it’s not a requirement of the role). You’ll pinpoint areas where clients need to improve, conduct one-on-one sessions and workshops, and give continuous feedback.

• What you need: Start by developing your communication skills, managing clients, and producing training materials. Then, work toward marketing yourself, coaching a few clients, and staying updated on training techniques.

Once you work as a real estate coach, you can also be one of the leading motivational speakers at industry events. Sharing your insights and success stories can inspire others and establish you as a thought leader in the industry. You may also write a book or create courses to reach a bigger audience and expand your network.

21. Real estate marketing specialist

• Average annual salary from ZipRecruiter: $61,031
• Required skills: Creativity, digital marketing, market analysis, branding, and content creation

A real estate marketing specialist is the creative force behind promoting properties and enhancing a brand’s visibility. You’ll craft compelling campaigns, design eye-catching materials like brochures and digital ads, manage social media platforms, and coordinate events such as open houses.

By analyzing market trends and consumer behavior, you can tailor strategies to attract potential buyers and sellers, ensuring properties stand out in a competitive market. And by holding a license, though not mandatory, you will have a better understanding of compliance in advertising listings.

• What you need: A bachelor’s degree in marketing, business, or a related field is often preferred. Some employers may also require a real estate license, especially if the role involves tasks like listing properties or negotiating deals. Certifications such as the Certified Real Estate Marketing Specialist (CREMS) can enhance your credentials and demonstrate expertise in the field.

22. Real estate content creator

• Average annual salary from ZipRecruiter: $116,615
• Required skills: Content development, social media management, video editing, storytelling, and SEO

​A real estate content creator is the storyteller of the property world, crafting engaging content that showcases listings, markets, and industry insights. Whether it’s producing captivating videos, writing informative blog posts, or producing eye-catching social media campaigns, you bridge the gap between properties and potential clients. By highlighting the unique features of properties and neighborhoods, you help real estate professionals connect with their audience and drive interest in listings.​

• What you need: Familiarity with real estate concepts, strong writing skills, and proficiency in content creation tools like Canva or Adobe Creative Suite are valuable assets. While no specific licenses are required for this career, understanding local real estate regulations can enhance the quality and compliance of your content. Building a portfolio that showcases your ability to create compelling real estate content is key to attracting clients or employers.

You can start by gathering real estate social media content ideas for your platforms. You can also partner with real estate brands, software, or platforms and promote them on your page to earn extra income.

23. Real estate photographer

• Average annual salary from ZipRecruiter: $62,338
• Required skills: Photography, lighting techniques, photo editing, and attention to detail

​A real estate content photographer captures images that highlight a property’s best features and appeal to potential buyers. You’ll photograph interiors and exteriors, ensuring each shot showcases the space’s unique charm. Beyond snapping pictures, you’ll handle editing tasks — adjusting lighting, color balance, and composition — to produce polished images ready for listings, brochures, and social media.

• What you need: You’ll need a solid understanding of photography principles, which can be gained through formal education or self-study. Investing in quality equipment, like a DSLR camera with a wide-angle lens and a sturdy tripod, is essential. Proficiency in editing software such as Adobe Lightroom or Photoshop will enhance the appeal of your photos.

24. Real estate instructor

• Average annual salary from ZipRecruiter: $63,144
• Required skills: Communication, passion for teaching, and in-depth knowledge of real estate principles and practices

As a real estate instructor, another one of the jobs you can get with a real estate license, you act as an academic guide for aspiring agents and brokers, delivering structured education on topics like property law, contracts, ethics, and finance. You’ll teach pre-licensing courses, continuing education, and exam prep — often in classrooms, online, or at real estate schools.

• What you need: You’ll typically need an active real estate broker’s license (required in many states) and several years of industry experience (often 3 to 5 years). A bachelor’s degree in business, real estate, or a related field is often preferred, and teaching or training experience is a plus.​

Some states, like Texas, require instructors to complete specific training and pass exams for certain courses. Becoming a certified real estate instructor may even involve completing instructor development courses and obtaining certifications like the Certified Real Estate Instructor (CREI).

While both real estate instructors and coaches aim to educate, their approaches differ. Think of instructors as classroom teachers, while coaches are personal mentors guiding you through real-world challenges.

• A real estate instructor typically teaches standardized courses required for licensing, focusing on regulations, ethics, and foundational knowledge.
• A real estate coach offers personalized guidance, helping clients set goals, develop strategies, and improve performance based on individual needs.

25. Real estate writer

• Average annual salary from ZipRecruiter: $71,656.25
• Required skills: Excellent research, writing, SEO, and creativity

​As the wordsmith of the property world, you’ll be crafting engaging content that informs, educates, and captivates. From blog posts and market analyses to property descriptions and newsletters, you’ll translate complex real estate terms and concepts into digestible narratives.

Whether working for agencies, publications, or as freelancers, your storytelling skills help demystify the real estate market and highlight the unique features of properties. Think of yourself as the bridge connecting real estate professionals to their clients through compelling prose.​

• What you need: A background in journalism, communications, or marketing can be beneficial. No specific licenses or certifications are required, either, but staying updated with industry developments is crucial, as is knowledge of SEO if writing for digital publications. Building a diverse portfolio showcasing your writing on real estate topics can open doors to opportunities in this niche field.

Frequently asked questions (FAQs)

What skills are necessary to succeed in the real estate industry?

Is it possible to have side hustles in real estate?

What are the challenges of a career in real estate?

Which states do real estate agents make the most money in?

How to make $100,000 your first year in real estate?

The post 25 Jobs You Can Get With a Real Estate License appeared first on The Close.

Here are our choices of the best real estate VA companies:

• Summit VA Solutions: Best real estate-specific training
• Virtudesk: Best for service-specific tasks
• MyOutDesk: Best for full-time services
• TaskBullet: Best for commitment-free VA services
• Brivity VA: Most personalized VA placement
• Transactly: Best for transaction coordination tasks

The Close’s top picks for the best VA companies for realtors

Company	Pricing	Services
	No public pricing information	Transaction coordination MLS data input Scheduling and calendar management Receptionist duties Document management Email management Digital marketing SEO optimization Social media management Property management tasks
Visit Summit VA Solutions
	$450 set-up fee Hourly rates from $9.55-13.30	Administrative services Marketing Prospecting Transaction coordination Customer service Executive VA (personal assistant)
Visit Virtudesk
	Starts at $1,988 per month	Admin tasks Inside sales Prospecting Marketing Social media Lead generation and follow-up Transaction coordination
Visit MyOutDesk
	Free trial Philippine VA pricing: $7.50-11 per hour U.S. VA pricing: $25-30 per hour	Admin support Calendar management Marketing Social media Outbound and inbound calling Listing photo editing Transaction management
Visit TaskBullet
	$350 onboarding fee Part-time: $1,250 per month Full-time: $1,750 per month Project-based: Starts at $350	Real estate administrative tasks Transaction coordinator Marketing assistant Inside sales CRM management Scheduling and calendar management
Visit Brivity VA
	Transaction coordination: Starts at $339 per transaction Listing coordination: Starts at $127 per transaction	Transaction coordination services Workflow management Document management Listing and scheduling management Utility and home services setup Offer management
Visit Transactly

Summit VA Solutions: Best real estate-specific training

Pros:  Huge variety of specific real estate tasks 160 hours of real estate-specific training All VAs are background checked and DISC tested	Cons:  No pricing information Doesn’t appear to have part-time or full-time hourly options No service-specialized packages
VA Services:  Transaction coordination MLS data input Scheduling and calendar management Receptionist duties Document management Email management Digital marketing SEO optimization Social media management Property management tasks	No public pricing information

Summit VA Solutions is one of the only options on this list that is 100% focused on providing the best virtual assistants for realtors. Because the provider is focused on the real estate industry, it provides its VAs with the most in-depth training in multiple areas and skillsets, like REO (real estate owned) transactions and property management tasks. Another reason why Summit offers some of the top real estate virtual assistants is that its training includes over 40 common software programs, like Microsoft Office, Docusign, the local MLS, Zillow, Zapier, and Follow Up Boss.

However, Summit VA Solutions is the only real estate VA company on our list with no pricing information. One online review says that it charges a flat rate of $1,500 per month for a full-time assistant with a one-year contract. However, you have to contact its team to verify this and get specific pricing details.

Virtudesk: Best for Service-Specific Tasks

Pros:  Part-time and full-time hours Dedicated VA and team manager Time tracker access to ensure productivity	Cons:  Part-time hours come at a higher hourly rate Difficult to combine multiple types of tasks
VA Services:  Administrative services Marketing Prospecting Transaction coordination Customer service Executive VA (personal assistant	Pricing: $450 set-up fee, 3-month contract Administrative or marketing: $9.55-13.30 per hour Prospecting, inside sales, and customer service: $10.60-13.30 per hour Transaction coordination: $11-13.30 per hour Executive virtual assistant: $12.35-13.30 per hour

Virtudesk is a unique option because it offers pricing based on the type of services you need. For example, you can hire a VA specifically for marketing tasks like social media, email marketing, and creating visual content. This could mean that your VA would be able to do more in less time, ultimately increasing your ROI. Plus, Virtudesk offers packages for 10, 20, or 40-hour weeks, which can be significantly more affordable than many other options.

MyOutDesk: Best for Full-Time VA Services

Pros:  Ability to onboard a VA in as little as one week Thorough screening and training All VAs are trained to use AI Productivity tracking tool	Cons:  Unclear pricing structure Limited part-time options
VA Services:  Administrative tasks Inside sales assistant (ISA) MLS and listings coordinator Personal and executive assistant Marketing Social media Lead generation and follow-up Transaction coordination Property management tasks	Pricing: Starting at $1,988 per month

MyOutDesk (MOD) is one of the most well-known and highly respected VA companies in multiple industries, especially for its real estate virtual assistant services. According to MOD, it only hires the top 0.7% of applicants, and they must pass an FBI-grade background check and complete training. 

Plus, its virtual assistants are specifically trained to use real estate AI tools to maximize productivity. If you’re looking for a virtual assistant who can help every corner of your business, MOD might be the right choice.

TaskBullet: Commitment-free VA services

Pros:  Free trial 60-day money-back guarantee Dedicated account manager Free Basecamp account	Cons:  Not real estate-specific VAs may not be trained in real estate tasks No dedicated virtual assistant
VA Services:  Admin support Calendar management Marketing Social media Outbound and inbound calling Listing photo editing Transaction management	Pricing: Free trial US starter bucket: $300 for 10 hours ($30 per hour) US light bucket: $780 for 30 hours ($26 per hour) US expert bucket: $1,500 for 60 hours ($25 per hour) PH starter bucket: 20 hours ($11 per hour) PH light bucket: 60 hours ($9 per hour) PH expert bucket: 150 hours ($7.50 per hour)

If you want the largest number of options, TaskBullet could be the place for you! It offers virtual assistant services in a huge variety of industries with a huge variety of options; for example, you can choose to work with a VA in the US or in the Philippines. 

It uses a “bucket system,” where you purchase a certain number of VA hours, and you can use those hours any time within 90 days. This means there is no contract, plus there’s a free trial and a 60-day money-back guarantee. This may be the most risk-free and affordable way to work with a virtual assistant for real estate agents. 

Brivity VA: Most personalized VA placement

Pros:  Part-time, full-time, and project-based options VAs are thoroughly vetted and trained VA services are seamlessly integrated with Brivity CRM	Cons:  May not be as seamless for non-CRM users More expensive than other options
VA Services:  Real estate administrative tasks Transaction coordinator Marketing assistant Inside sales CRM management Scheduling and calendar management	Pricing: $350 onboarding fee Part-time (20 hours/week): $1,250 per month Full-time (40 hours/week): $1,750 per month Project-based: Starts at $350

Brivity VA uses a tool called “Talentfolio” to help you choose the best real estate virtual assistant for your unique business. You can view a roster of potential VAs, including their past experience, skills, and even their DISC personality profile. All its VAs have gone through real estate training and are thoroughly vetted. 

Plus, Brivity also has an incredible real estate CRM platform, which all of its VAs are trained thoroughly on. You can even get a discount of $250 per month on real estate virtual assistant services by using the Brivity CRM.

Transactly: Best for transaction coordination

Pros:  Over 300 five-star reviews Available in all 50 states Packages for agents and brokers	Cons:  Additional subscription fees No dedicated transaction coordinator Tasks included may be unclear
VA Services:  Transaction coordination services Workflow management Document management Listing and scheduling management Utility and home services setup Offer management	Pricing: Transaction coordination: Starts at $339 per transaction Listing coordination: Starts at $127 per transaction Custom services and pricing Monthly, quarterly, and annual pricing

Transactly is a little bit different from the other virtual assistant companies because it focuses only on transaction coordination. A Transactly coordinator is specifically trained on all the tasks necessary to complete a transaction, like communicating with clients and other agents, scheduling with vendors, managing deadlines, and getting all the documentation done on time. Working with one of its VAs can help you focus on income-generating tasks while making sure your transactions are still seamless.

Methodology: How we picked the best VA companies for realtors

At The Close, our methodology is based on giving objective, accurate information that helps real estate agents and brokers make the best business decisions. Our team of real estate professionals, researchers, and writers do thorough research to provide the best recommendations. To help you find the right virtual assistant for realtors, we considered a variety of options based on these criteria:

• Real estate expertise: We chose VA companies that offered real estate-specific services, even if they also operate in other industries.
• Pricing: We considered the pricing structures of the top real estate virtual assistants and chose companies with a variety of pricing options.
• Range of services: Since there is a huge range of tasks that agents need to do to run a successful business, we looked for VA companies that offered a wide range of services.
• VA qualifications: We favored virtual assistant options where VAs were already trained in real estate transactions and tasks.
• Reviews and testimonials: We looked at each virtual assistant’s online reviews to verify that other real estate professionals have benefited from working with each company.

How to choose the best virtual assistant company

When it’s time to scale your real estate business, choosing the right virtual assistant or VA company is absolutely essential. The wrong VA can take even more of your time and energy to train and manage, while the right real estate virtual assistant can free up your plate in the first few weeks. Choosing the right company comes down to understanding your business needs and matching them with the company.

Here’s what you should look for to find the best real estate virtual assistant option:

• Specialization: Think about what you need the most help with, whether it’s something that you spend too much time on or something you aren’t doing well. Look for real estate VA companies that include that service. For example, if you spend hours communicating with clients, agents, and vendors during every closing, a transaction coordinator will allow you to focus on nurturing leads and closing more deals.
• Technical expertise: The best real estate virtual assistant for your business is going to know how to use all the tools, software programs, and strategies with limited or no additional training. For example, if you use real estate chatbots, an ideal VA should know how to manage the chatbot platform and make it even better.
• Pricing structure: Some companies only offer full-time hours or specific tasks, while others have flexible hours and one dedicated virtual assistant. Consider whether your business needs a go-to assistant for all your tasks or if you should focus on just one area of your business.
• Training and onboarding: Bringing new team members into your business will take some investment of time upfront. However, some companies train their virtual assistants ahead of time and already have a streamlined onboarding system, which can help your VA get started as quickly as possible.
• Communication & feedback: Not every real estate virtual assistant will be right for your business. Make sure to look for a company that makes it easy to communicate back and forth with positive or negative feedback.

Frequently asked questions (FAQs)

How much does a real estate virtual assistant cost?

Which is the best virtual assistant company?

What does a real estate virtual assistant do?

The post Best Real Estate Virtual Assistant Companies for 2025 appeared first on The Close.

• Spacio (by HomeSpotter): Best for lead generation
• Curb Hero: Best digital sign-in sheets
• Open House Wizard: Best for identifying quality leads
• Open Home Pro: Best simple free platform
• Happy Open House: Best for quick setup

The Close’s picks for best open house apps

	Standout Features	Monthly Starting Price	Free Trial
	Social media integrations with automated follow-ups and updates	$25	14 days
Visit Spacio
	Seamless QR code sign-ins with microsite marketing	Free	N/A
Visit Curb Hero
	Hot lead notifications and email tracking	Free	14 days for premium versions
Visit Open House Wizard
	Seller reporting and personalized email branding	Free	N/A
Visit Open Home Pro
	CRM integration and customizable registration fields	$10	14 days
Visit Happy Open House

1. Spacio (by HomeSpotter): Best for lead generation

• Pricing: Starts at $25 a month (14-day free trial)
• Available on:

What is the Spacio app?

Spacio is a game-changer for real estate agents looking to streamline their open house process and capture more leads. It can be used to capture more than just basic contact information for your open house attendees, such as social media information, which you can use to nurture these leads in the long run. Combine it with the ability to send email updates and have automated follow-ups, Spacio is an app designed to help you generate as many leads as possible.

While having a digital presence and engaging with leads online can be a crucial first step to getting them in the door, don’t forget about your physical presence as well. Having effective open house signs, for example, is an opportunity for you to showcase your personal branding, and can result in more foot traffic for your property.

Notable features

Spacio comes loaded with a ton of features that can help with lead generation. Here are just a few notable items that can help you accomplish this:

• Automated follow-ups: As a real estate agent, it’s easy to let things slip through the cracks. Give yourself one less thing to worry about by allowing Spacio to automate emails to follow up with leads. Spacio can also be integrated with existing CRMs to easily import data for your existing contacts. 
• Report creation: Keep your seller apprised of the effectiveness of open houses with visually stunning reports showing data on the number of attendees, lead status, and more. 
• Email lists and updates: Capture the attention of those who have previously attended your open houses by notifying them of new properties and other updates that may be of interest to them. 
• Capture social profile data: Spacio allows you to capture the social media information of your open house attendees, giving you another platform to connect and build more meaningful relationships. 
• Custom registration forms: Customized sign-in sheets can allow you to capture the data you want for in-person and virtual open house events.

2. Curb Hero: Best digital sign-in sheets

• Pricing: Free for solo agents
• Available on:

What is the Curb Hero app?

Elevate your open house game with Curb Hero. This sign-in open house app is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. That’s right, free! The app offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams with automated follow-up to keep your leads engaged.

Notable features

Capturing contact info from open house attendees may seem simple — however, it often comes with challenges like making sense of illegible handwriting, fumbling with pens or pencils, or dealing with downtime due to unreliable internet access. Here are some features Curb Hero has developed to eliminate those headaches.

• No requirement for internet access: When you’re working at a client’s home, it’s hard to say how reliable internet access can be. It can even be hit-or-miss if you use your own mobile hotspot or cell service. Fortunately, Curb Hero’s sign-in functionality does not require an internet connection. 
• QR code sign-ins: Make the registration process fast and easy for your guests by allowing them to simply scan a QR code. That’s right. No more dealing with illegible handwriting from using pen and paper, or needing to hover over them to walk them through the process.  
• Microsite marketing: Market individual properties with Curb Hero’s microsite functionality, optimized for convenient viewing on mobile devices and social media sites. 
• Data collection & verification: Curb Hero’s lead capture service includes built-in verification and background info collection. It also integrates with over 6,000+ CRMs and marketing tools to allow for multiple ways to follow up with your leads.

3. Open House Wizard: Best for identifying quality leads

• Pricing: $0 to $150+ (14-day free trial)
• Available on:

What is the Open House Wizard app?

Open House Wizard is my pick for the best app to help you identify quality leads. A big reason it makes this possible is that it makes open houses a breeze with open house checklists to ensure nothing is overlooked. With this in mind, Open House Wizard has the functionality to identify leads that are more likely than others to purchase a house in the near future. Tools like email tracking can also help you figure out how interested your open house attendees are.

Notable features

Quality leads can be just as important, if not more important, than getting a large quantity of leads. To this point, Open House Wizard helps you convert your leads with features like mini property marketing sites, flyers, daily visitor reports, and more. 

• Hot lead notifications: Those who visit your open house can exhibit certain characteristics that suggest they are highly likely or very interested in purchasing a property. Examples include those who have attended multiple or previous open houses, which can be flagged as hot leads. 
• AI-powered tools: Powered by OpenAI, you can utilize a text chatbot for visitor registration, create open house flyers, get assistance with emails, quickly generate open house forms, collect visitor feedback, and more. 
• Integrated disclosures: Seamlessly integrate disclosures as part of the guest sign-in process for their acceptance and signature. 
• Email tracking: Determine the effectiveness of your open house campaign as well as the interest level of visitors by getting notifications whenever emails are delivered and read.

4. Open Home Pro: Best simple free platform

• Pricing: Free; paid version for $20 per month if billed annually
• Available on:

What is the Open Home Pro app?

Previously acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. If you want to avoid the headache of trying to understand or figure out how to integrate multiple features into your business model, Open Home Pro is an excellent choice to consider because it really just focuses on having a digital sign-in sheet for open houses.

The best part? Pricing starts free, and you can always level up to the paid version if you’re looking for premium marketing and lead follow-up features!

Notable features

If you’re just looking for a simple, no-frills platform, Open Home Pro is an excellent option to consider for just getting your feet wet in this new era of real estate tech apps! In addition to being able to integrate with your preferred CRMs, the free version lets you use a digital sign-in sheet for an unlimited number of open houses, create single-property websites for marketing, and provides the ability to share to social media. 

Although not a comprehensive list of features, the paid version provides the following notable functionality:

• Custom sign-in questions: Ditch the standard list of questions and have your clients answer the questions you’re really burning to know! Custom questions can include options for multiple choice, yes/no, and plain text responses. 
• Personalized email branding: Stand out from the competition by having your emails customized with your company branding!
• Automated follow-ups: Save time from having to follow up with individual clients with the use of automated emails. 
• Seller summary reports: Keep your sellers updated as to the effectiveness of the open house events with reports that show details on each individual visitor.

5. Happy Open House: Best for quick setup

• Pricing: Starts at $10 a month (14-day free trial)
• Available on:

What is the Happy Open House app?

As a real estate agent, your time is valuable! That’s why I love Happy Open House’s app. You can sign up for the service in a matter of seconds, with only another few minutes to complete set up. After that, you’ll be on your way, and you can focus on other tasks! You’ll be able to bring your open house ideas to life with the app’s intuitive setup, which allows you to include property details and photos and customize questions for your visitors.

Additionally, while there is no free version of the app, there is a 14-day free trial, and you can sign up without needing to provide a credit card.

Notable features

If you want to level up your business without spending too much time, Happy Open House can get you up and running with its platform in a matter of minutes. Despite being able to get set up quickly, you’ll still have access to a number of useful features, such as:

• QR code and custom sign-in questions: Allow your open house guests to quickly sign in by scanning a QR code, and get answers to questions specific to your property and seller’s needs with custom registration questions. 
• Hot lead indicators: Quickly identify motivated buyers with reports that show who has visited a property more than once. 
• Bulk emails: Easily notify leads of updates or news with mass email messaging. 
• Seller reports: Keep your sellers happy with regular reporting that contains details of the foot traffic they’re getting from the open houses. 
• CRM integration: Automatically add and sync contacts from your existing CRM, marketing platform, or other similar app.

Honorable mentions

These last three programs are worth mentioning, even though an app isn’t available. They may not be widely known, but that doesn’t mean they can’t make a big impact on your business. Take a look at these web-based products to see if any of them are right for your business.

Pro tip: You can make any web-based program a button on your phone’s home screen so it appears as an app and is easily accessible.

• For iPhones: When you’re on the website, tap the menu button (looks like a rectangle with an arrow pointing up). Scroll down and select “Add to Home Screen.”
• For Androids: Go to the website you want to add and tap the menu (looks like three dots in the upper right corner). Tap on “Add to Home Screen.”

Showable

• Best for: Maximizing showings
• Pricing: $0, $9, or $29 per month
• Available on: Web Only

What is the Showable app?

Showable is your new secret weapon for killer open houses! This open house app includes all of the perks and simplicity of digital sign-in with the added benefits of appointment scheduling, virtual tours, email templates, and marketing.

Showable features that make open houses easier

Showable handles follow-ups for you, so staying in touch with potential clients is a snap. Connect with agents who have shown the home by sending broadcast emails directly from your dashboard. Agents can also request showing appointments quickly through an online booking calendar, making scheduling showings hassle-free.

Kagent

• Best for: Showing feedback
• Pricing: $25 per month
• Available on: Web Only

What is the Kagent app?

Kagent is an excellent tool to use if you want feedback from your open house attendees. This is something you can use to boost attendance and enhance your visitors’ open house experience. With QR code functionality, attendees can quickly and easily register and access your custom surveys.  And, because Kagent sponsors a prize drawing (at no cost to you), they’ll have an incentive to register using your QR code.

Kagent features that make open houses easier

Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to assemble an open house sign-in sheet, including setting up my account. Kagent connects with over 3,000 CRMs and other real estate tools. The standard version of Kagent is free for 1 month, after which pricing starts at $25 monthly.

Real Team Code

• Best for: One-click reports
• Pricing: Starts at $20 a month (billed annually)
• Available on: Web Only

What is the Real Team Code app?

Generating reports with the data you need is often a time-consuming and tedious process. However, Real Team Code simplifies that and allows for one-click reports through the regular use of its platform. Once all of the sign-in data for an open house event has been collected, you can easily download the information and generate reports catered to your specific audience, whether it be sellers, team leads, or brokers.

Real Team Code features that make open houses easier

Coordinate with agents, gather feedback from visitors, and handle other essential tasks related to hosting a successful open house. Step One? Create your event. Step Two? Manage communications and collect information. Step Three? Download the data and generate reports. Everything you need for a successful open house and lead generation is at your fingertips.

Methodology: How I chose the best open house apps

In selecting the best open house apps real estate agents can use to get more leads, the methodology at The Close considered factors that would ultimately increase your odds of becoming a successful real estate agent. Having more leads is key to eventually landing a client, so you’ll want as many opportunities as you can get when it comes to finding and nurturing potential business relationships.

The factors I considered when researching open house apps centered around the potential return on investment, likelihood of generating leads, amount of time needed to learn or set up the model, as well as what its current and former customers have thought of the platform. 

Here are the factors I looked into:

• Affordability
  • I don’t know about you, but price is often one of the first things I look at for a new product or service! That’s because I know there’s always a small risk that I might not get enough value for what I pay for.
• Features
  • I evaluated the specific set of features offered by various open house apps in determining how they compared with competitors, and whether they’d give an agent a leg up in the industry. 
• Ease of use
  • Time is money! The easier an app is to use, the less time you’ll need to spend setting it up, and the more you can focus on other aspects of your business.
• User reviews and ratings
  • Probably one of the best ways to get an idea of what your experience will be with an app is to see what current and former users have to say about it.

Frequently asked questions (FAQs)

Should I serve food at an open house?

Do scripts work at an open house, or should I ditch them?

How do I host an online open house?

Bringing it all together

Hosting an open house should be fun and focused on building relationships to sell your listing. Ditch the old-school pen and paper that can get lost and messy. Open house apps allow agents — both tech-savvy and not — to get quality contact info and feedback while spending more time getting to know potential clients.

What open house apps do you use to connect with leads and promote your listings? I’d love to check out some new and upcoming apps to review. Let me know in the comments!

The post 5 Open House Apps Agents Use to Get More Leads in 2025 appeared first on The Close.

However, writing a memorable slogan or tagline for your business is much harder than it sounds. Luckily, I’m here to help! I pulled together the best realtor slogans and taglines in the industry and will walk you through the steps to writing your own (plus, we have a free slogan generator!).

Trust and credibility builders

Real estate taglines and slogans that signal longevity, integrity, or consistency are ideal for brands targeting conservative buyers, sellers, or markets with high-value properties. High-trust industries (like real estate) rely heavily on social proof and reputation. These slogans validate reliability without sounding too flashy.

1. ‘Longevity Is No Accident’ — Nourmand & Associates

Why it works: By highlighting their decades-long presence in the real estate industry, Nourmand and Associates position themselves as experts with a proven track record. This slogan sets them apart from the newer brokerages they compete with. If your brokerage has been selling real estate longer than many new agents have been alive, boasting your history in your slogan is a no-brainer.

2. ‘The Power of Deep Roots’ — Town and Country Real Estate Hamptons

Why it works: Let’s face it. Local knowledge is essential for success in any country region, but it’s crucial in places like New York’s Hamptons. With 65-plus years of combined experience, Town and Country Real Estate Hamptons’ slogan emphasizes its heritage and authority in the industry.

3. ‘A Reputation Built on Results’ — Riskin Partners Estate Group

4. ‘Honesty, Integrity, Experience’ — Tom Ullrich

5. ‘The Trusted Name in San Francisco Real Estate’ — Janet Feinberg Shindler

6. ‘Successfully Getting Results for Over 25 Years’ — Hugh Cornish

7. ‘A Proven Track Record for Success’ — Leslie Mcelreath

8. ‘Proven Results, Accountability: Find Your Paradise’ — The Karas Group

9. ‘Over 25 Years Matching People & Property in Ojai Valley’ — Patty Waltcher

10. ‘Successfully Getting Results for Over 25 Years’ — Hugh Cornish

11. ‘A Family Tradition Since 1983’ — Mike Bohnert

12. ‘Fulfilling the Dream of Home Since 1906’ — Coldwell Banker

13. ‘Award-winning Experience in Farms, Ranches & Land’ — Dulling Ranch Sales

14. ‘Successfully Selling Peninsula Homes Since 1977’ — John Shroyer

Luxury and aspirational lifestyle

Attention-grabbing real estate slogans and taglines that exude sophistication, elegance, and exclusivity are perfect for high-end or aspirational branding. These slogans are more about emotional resonance than logistics. They elevate the brand by promising access to a certain lifestyle.

15. ‘The Evolution of Luxury Starts Here’ — Aaron Kirman

Why it works: As one of the most successful luxury real estate agents in Beverly Hills, Aaron Kirman is one of the few agents who can make such a bold claim in his slogan. This appeals to wealthy clients seeking unparalleled service and the latest trends in luxury real estate. Of course, you don’t have to sell nine-figure mansions to write a slogan expressing your brand’s mission, vision, and values like Aaron Kirman’s.

16. ‘Luxury Real Estate: Redefined’ — Sotheby’s International Realty

Why it works: As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely acknowledged the evolving nature of luxury real estate through its slogan. After all, with home automation and a truly global market, luxury real estate is changing dramatically. Smart companies keep up and adapt, while those unwilling to change perish.

17. ‘Exceptional Properties, Exceptional Results’ — Gary Depersia

18. ‘Welcome to Luxury’ — John Paul Prebish

19. ‘Elevating Aspen Real Estate’ — Steven Shane 

20. ‘For Those Who Seek an Exceptional Life’ — Spears Group

21. ‘Your Gateway to a Richer Life’ — Town and Country Real Estate, The Hamptons

22. ‘When Only the Best Will Do’ — Daniel Encell

23. ‘The Ultimate Concierge Real Estate Experience’ — Tanya Dzhibrailova

24. ‘Silicon Valley’s Finest Luxury Homes’ — McNair Group

25. ‘The Hamptons Luxury Market Leader’ — Tim Davis

26. ‘Representing the Finest Coastal Luxury Real Estate in Newport Beach’ — Tara Shapiro

Strong personal brands

These catchy real estate slogans and taglines are built around a person, usually the agent themselves. This is great for building name recognition and developing a personal following. In agent-driven markets, personal branding is key. These slogans give the agent a unique voice and positioning.

27. ‘Sell It Like Serhant’ — Ryan Serhant

Why it works: Leave it to New York City real estate wunderkind Ryan Serhant to develop the catchiest of real estate catchphrases. This slogan conveys confidence and a result-driven approach in real estate. Over the last decade, Ryan Serhant has built one of the most recognized real estate brands. If you want to learn more about how to build a brand like Ryan’s, check out our review of his Sell It Like Serhant real estate branding course.

28. ‘The Gold Standard’ — Century 21

Why it works: For a brokerage founded in 1971 and one of the most widely recognized brands globally, a slogan like “The Gold Standard” is iconic. First, it reinforces Century 21’s reputation. Second, it reminds their audience of their gold brand color. The slogan’s simplicity also makes it memorable, leaving a lasting impression on clients and potential customers alike.

29. ‘The Providence Real Estate Guy’ — Jim DeRentis

30. ‘Buckhead’s Most Trusted Agent’ — Betsy Akers

31. ‘I’ll Sell Your Home Faster & for More Money’ — Bruno Arapovic

32. ‘Your Neighbor, Your Realtor’ — Coco Tan

33. ‘Your Guide to Palm Beach Real Estate’ — Sonja Stevens

34. ‘A Realtor Who Knows His Markets’ — Roger Perry Group

35. ‘Only With Us’ — Mary Lou Castellanos

36. ‘Leading the Industry’ — Stanfield Real Estate Group

37. Work With a Proven Leader!’ — Tracey Allen

38. ‘Highly Ranked for a Reason’ — Ben Lee

39. ‘Perfectly at Home With the Droubi Team’ — The Droubi Team

40. ‘Defined by Service & Expertise’ — Long and Foster

41. ‘You Couldn’t Be in Finer Hands’ — Briggs Freeman

42. ‘An Unmatched Real Estate Experience’ — Wendy Storch

43. ‘The Difference’ — The Altman Brothers

Need some help building your own personal brand? Check out our guide on Real Estate Branding: How to Build Your Brand.

Problem-solving and value propositions

Built to highlight the “why us” aspect, these slogans and taglines showcase the pain point or need the agent/company addresses directly. These are especially useful in B2B or performance-focused markets. They’re direct, benefits-driven, and conversion-oriented.

44. ‘Realtor Marketing for Homebuilders Made Easy’ — Ben Caballero

Why it works: When your clients are multi-billion-dollar homebuilders like Toll Brothers, your real estate slogan needs to spell out the benefits you’re providing them. In this case, Ben Caballero emphasizes what every corporate bigwig wants: simplicity and convenience. Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service is an offer too good to resist.

45. ‘Where Entrepreneurs Thrive’ — Keller Williams Realty

Why it works: As one of the top real estate companies in the world, Keller Williams’ slogan communicates to their target audience of business-minded real estate entrepreneurs. It conveys a sense of opportunity, inviting people to grow their businesses and achieve success within KW’s supportive environment. 

46. ‘Better Insights, Better Decisions’— Leslie Garfield

47. ‘Find Homes First. Tour Homes Fast.’ — Redfin

48. ‘Proven Results at Every Price Point’ — Team Foster

49. ‘Knowledge Really Does Matter’ — Diana Perry

50. ‘Providing Real Estate Solutions for Life’ — JD Callander

51. ‘Helping Everyone Find Their Place in the World’ — Lila Delman

52. ‘The Right Agent Can Lead the Way’ — RE/MAX

53. ‘Committed to Exceeding Your Needs’ — Steven Cohen

Emotionally engaging and human-centered

These real estate taglines and slogans are warm and inviting, with an appeal to family, community, and emotional satisfaction. These slogans create empathy and build emotional resonance—ideal for first-time buyers or family-oriented audiences. 

54. ‘Everyone Deserves a Dream Home’ — Justin Landis Group

Why it works: Instead of demonstrating his unique selling proposition (USP), Justin Landis expresses his mission as a real estate agent. In other words, he gets up every morning to help people in his community find their dream home. This slogan emphasizes the agency’s mission-driven approach by telling the audience why he does what he does—a far more powerful statement.

55. ‘Our Passion Is People. What’s Yours?’ — The Boutique Real Estate Group

Why it works: To help his brokerage stand out, Raj focused on branding that is friendly and accessible but still ticks all the boxes for well-heeled homeowners and buyers. This real estate slogan conveys their customer-centric approach and dedication to building meaningful client relationships. It invites the audience to reflect on their passion, fostering connection.

56. ‘Live Your Life, I’ve Got This’ — Heather McMast

57. ‘Love Where You Live’ — Bond New York

58. ‘A Home Changes Everything’ — New Story

59. ‘Let Our Family Bring You Home’ — William Raveis 

60. ‘A Place to Find Your Home’ — Greenwood King

61. ‘Our Client’s Success Is Our Success’ — Team Bedi

62. ‘We Are Life Changers’ — Pardee Properties

63. ‘Your Way Home’ — Pilkerton Realty

64. ‘Find Your Dream Home’ — Carrie Wells

Invitation and call to action

This approach to slogans and taglines speaks directly to the audience, prompting them to act or imagine a better life with the agent. These make the audience feel involved and empowered, and are great for signage, digital ads, and branding where immediate engagement is needed.

65. ‘Ask Elliman’ — Douglas Elliman

Why it works: By inviting questions and requests, this slogan creates a sense of accessibility, positioning Douglas Elliman as a trusted real estate partner. Short and sweet, this tagline from an Elliman advertising campaign sums up the primary value add they offer: expert advice from decades of experience. It also does an excellent job of humanizing a historic luxury brand that might seem unapproachable to some.

66. ‘Live Who You Are’ — Corcoran

Why it works: A simple, welcoming slogan like this makes perfect sense for Barbara Corcoran’s Manhattan brokerage, which she built from scratch. It speaks directly to those who want to embrace their Manhattan lifestyle, highlighting the desire for authenticity in one of the world’s most vibrant cities.

67. ‘The Next Move Is Yours’ — Douglas Elliman

68. ‘Follow Your Dream, Home’ — Beau Blankenship

69. ‘Find Your Place’ — Compass

70. ‘You Move Us’ — West + Main Homes

71. ‘Always There for You’ — ERA Real Estate

72. ‘Move Smartly’ — Cyd Greer

Tactical, service-driven, and simplified

Perfect for firms that emphasize process, ease, or concierge-style service. These communicate a modern, streamlined experience — especially appealing to busy professionals or digital-first clients.

73. ‘Client Focused. Results Driven.’ — Dolly Lenz Real Estate

Why it works: Dolly Lenz’s slogan focuses on her team’s passion for closing deals and providing client satisfaction and success. Sure, many million-dollar brokers share this commitment, but Dolly Lenz has been doing it longer and better than all. With a career spanning decades of experience, Dolly Lenz has consistently surpassed expectations and set new standards for excellence, which is why her company’s slogan works. 

74. ‘Simple. Smart. Powerful.’ — Hawaii Life

75. ‘Impeccable Guidance, With a Legacy of Proven Success’ — Neal Ward

76. ‘A Better Way to Buy & Sell Real Estate’ — Julianne Ward

77. ‘Good Ideas’ — Colliers International

78. ‘Expect Better’ — Better Homes and Gardens Real Estate

79. ‘A Fresh Approach to Real Estate’ — Judy Citron

80. ‘A Smart Move!’ — Exit Realty

Memorable wordplay and alliteration

These slogans and taglines shine through smart structure, repetition, and rhythm — boosting recall, as alliteration and repetition are memory aids. These are excellent for radio, billboards, or social media taglines. 

81. ‘Service. Knowledge. Results.’ — Fazendin Realtors

Why it works: In just three words, Fazendin Realtors boils down to the unique value they offer buyers and sellers. Finding your unique selling proposition (USP) and integrating it into your slogan could be challenging, but getting it right will make your slogan more persuasive and help you connect with potential clients on a more personal level. This slogan communicates the brokerage’s values effectively.

82. ‘Extraordinary Reach. Extraordinary Results.’ —The Noble Black Team at Douglas Elliman

83. ‘Unrivaled. Unmatched.’ — Kumara Wilcoxon

84. ‘Dream. Search. Live.’ — Gilbert Gallegos

85. ‘Modern Vision. Timeless Values’ — Jack Conway

86. ‘Experience, Integrity & Service’ — Ash Rizk

87. ‘Knowledge, Experience, Success’ — Adam Kaufman

88. ‘Local Real Estate | Marketed Internationally’ — Pacific Union

89. ‘Local Knowledge, Global Reach’ — Vail Real Estate

How to write a real estate slogan that helps sell your brand

Writing effective real estate slogans isn’t easy. To help get your creative juices flowing and avoid common writing mistakes, here is my eight-step process for crafting a real estate slogan that can make your phone ring. 

Step 1. Find your why: write your mission, vision & values statement

Before brainstorming ideas, it can be helpful to determine your mission, vision, and values. This will help you narrow down your unique value proposition and find an element that resonates with buyers and sellers in your farm area. Need help crafting your mission, vision, and values statement? Here are some examples:

Mission: “To help clients achieve all their luxury real estate goals.”

Vision: “To become the most sought-after real estate brokerage in our city, known for our expertise in luxury real estate and commitment to exceeding expectations.”

Values: 

• Community: We are committed to giving back to our community and making a positive impact by supporting local events and fostering solid relationships with local businesses.
• Excellence: We strive for excellence in everything, from top-notch customer service to professionalism in all aspects of our jobs.
• Trustworthiness: By showing integrity, we are committed to building trust within our community, clients, and stakeholders.

Step 2. Demonstrate your unique value proposition as a realtor

Your slogan should be more than a few nice-sounding words you can put on your website. It needs to show potential clients and customers why they should hire you instead of one of your city’s hundreds of other agents. What makes your brand stand out from your competitors? Whether it’s your unique approach to customer service, out-of-the-ordinary marketing ideas, or expertise in a specific niche, your slogan should communicate why clients choose you as their real estate partner in buying or selling.

Step 3. Start brainstorming & writing real estate slogans

Now you need to take all your research from your niche and ideas from our generator below, and start writing your real estate slogan. Fair warning: It is harder than it sounds. Try working on writing your slogan in chunks. If you write for an hour on Tuesday, put everything away and don’t look at it again until next Tuesday. Fresh eyes will give you a new perspective and help you find the diamonds in the rough.

Step 4. Ensure your slogan is short, easy to understand & memorable

• Short: Is your slogan short enough to be a real estate hashtag? The first goal of writing a killer slogan is to be short. Why? Simple. Shorter sentences are much easier for people to remember than long sentences. While this might seem obvious, many agents cram as much information as possible into their slogans, which almost always leads to long and sometimes confusing sentences.
• Easy to understand: If you want your slogan to be effective, people need to understand what it says about your personal brand without having to think about it. The meaning behind your slogan might seem obvious to you, but your audience is not inside your head. To find out if your slogan is easy to understand, send it to a friend or coworker and ask them to tell you what they think it means. If they struggle to explain it—or worse, get it wrong—keep working on it until they get it right.
• Memorable: Even if you devise a short and easy-to-understand slogan demonstrating your value proposition, it won’t help you sell your personal brand if people forget it.

Step 5. Listen to how your slogan sounds

After you’ve written a few slogans, try saying them out loud. Do the words have a pleasant rhythm? One way to instantly add rhythm to your slogan is to try to sum up your value proposition into just three words. Here are a few examples:

Honesty, Integrity, Experience
Integrity, Intelligence, Innovation
Simple. Smart. Powerful.

Alliteration — repeating the same letter or sound at the beginning of each word of a sentence — is an excellent way to make your slogan easier to remember. You might also try playing with repeating the same word. Here are a few slogans that use alliteration:

Your Neighbor, Your Realtor
Exceptional Properties, Exceptional Results
Extraordinary Reach. Extraordinary Results.
Unrivaled. Unmatched.

Lastly, consider your slogan’s acronym, as this can make your brand stand out. Avoid using acronyms with unintended meanings or negative connotations that can harm your reputation. Take this FART bus, for example. Not only does it sound funny, but it also creates an unintended association that detracts from the brand’s credibility. Remember, a well-thought-out slogan and acronym combo can leave a lasting impression.

Step 6. Your slogan should resonate with buyers & sellers in your neighborhood

Your slogan must connect meaningfully with your potential clients and customers. Test your slogan with a sample audience to gauge their reactions. If they don’t instantly understand what it means or doesn’t reflect their values, choose another slogan.

Step 7. Consider legalities

Before finalizing your slogan, here are some legal aspects you should consider:

• Ensure that your slogan doesn’t violate others’ intellectual property rights. Do not incorporate any element that belongs to others without proper authorization.
• See that your slogan is culturally sensitive and contains no offensive language that could damage your brand’s reputation.
• It’s important to note that only distinctive and highly creative slogans can be trademarked. Therefore, ensure that no other company in the same industry has taken your slogan. Check the United States Patent and Trademark Office’s Trademark Electronic Search System to check that your slogan isn’t registered.
• Verify that you can use the slogan in all your marketing materials. If your employees created it, they should be appropriately credited and compensated.

Step 8. Finalize your slogan

Almost there! Based on feedback and legal considerations, make the necessary changes to finalize the wording of your slogan. Your company’s slogan should align with your brand identity and resonate with your audience. Then, you may start incorporating your slogan into your marketing materials, including your social media accounts, website, business cards, and real estate signs. Use your slogan consistently across all your marketing channels to boost brand recognition.

The Close’s custom real estate slogan generator

You asked, and we delivered. Click below to access our real estate slogan generator, which allows you to create dozens of unique, hyperlocal real estate slogans with one click. Simply input your farm area and the year you launched your business, and our generator will deliver slogans that match your brand. If you don’t like what you see, click the button again to generate more slogans.

Frequently asked questions (FAQs)

What makes a real estate slogan or tagline effective?

What are some real estate slogans focused on first-time homebuyers?

How important is a slogan in real estate branding?

Bringing it all together

Real estate slogans and taglines are more than just your elevator pitch — they’re your elevator door pitch. When you have one second to convey your message, you must make those few words count. What are you going to say? What message do you want to send? We hope this guide helped you find out. Still stuck? Let us know in the comments, and we’ll try to help!

The post 89 Best Real Estate Slogans & Tagline Ideas for Branding appeared first on The Close.