To help you find the best real estate investment apps, we’ve compiled a list based on factors like investment choices, property analysis tools, user-friendly interfaces, and achievable minimum investing requirements. Whether you’re a seasoned investor or just starting out, here are the best apps to invest in real estate:

• Best for advanced software and eREITs: Fundrise
• Best for alternative investing: Yieldstreet
• Best for non-accredited investors seeking REITs: RealtyMogul
• Best for commercial real estate properties: CrowdStreet
• Best for single-family rental properties and accredited investors: Roofstock
• Best for beginner investors: HappyNest

Best Real Estate Investing Apps at a Glance

	Starting Price	Geographic Diversification	Offers Multiple Property Types	Customer Support
	$10 per month	✓	✓	Email
		Visit Fundrise
	$10,000	✓	✓	Phone Live chat Email
		Visit Yieldstreet
	$5,000	✓	✓	Phone Email
		Visit RealtyMogul
	$25,000	✓	✓	Email
		Visit CrowdStreet
	$5,000	✓	✓	Phone Email
		Visit Roofstock
	$10	✓	✕	Email
		Visit HappyNest

Fundrise: Best for Advanced Software & Affordable eREITs

4.59

Fundrise Pricing

• Fundrise pro membership costs $10 per month or $99 per year
• $8.50 per year for every $1,000 invested

Pros

• Fully integrated platform
• Low fees
• Offers quarterly liquidity

Cons

• Not available to non-accredited investors
• Does not offer property analysis tools
• Very limited customer support

Our Expert Opinion on Fundrise

Fundrise is a real estate investing app that enables you to invest in different property types, including multi-family apartments, industrial properties, and single-family rentals, with low fees. It’s open to accredited investors only and offers services like eFunds, where you can buy land, construct housing estates, and sell them. It also offers a variety of investing options for multiple property and investment types.
This app is best for online investment in commercial real estate through eREITs, allowing investors to participate in deals for as low as $10. Fundrise offers diversification across multiple properties with ease and affordability. To further improve their services, adding property analysis tools could enhance the app’s value to investors.

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Additional Fundrise Features

• No performance fees: Performance-based fees, like “promote” or “carried interest” fees, are eliminated in funds for everyday investors to avoid short-term decision-making and excessive risk-taking.
• Fundrise Pro: Enables active investors to personalize their allocations, directly invest in specific funds, and access expert-level data for greater control and customization.
• Investor-owned: Investors can own a stake in Fundrise through iPO (internet public offering).

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Fundrise Reviews

Fundrise has an average rating of 2 out of 5 third-party review websites. Customers appreciate its accessibility, user-friendly platform, and quarterly dividend payments. Some customers also commended the ease of tracking investment performance. This allowed them a “hands-off” investment experience and quarterly dividend payments.

However, some reviewers raised concerns about the absence of advisory services, difficulties in retrieving owed funds, and limited low-risk investment options. One customer reported the non-payment of funds owed to him. If you prefer lower-risk investment options, Happy Nest could be an alternative—providing more beginner-friendly investment options.

Visit Fundrise

Yieldstreet: Best for Alternative Investing

4.45

Yieldstreet Pricing

• Minimum investment depends on investment offerings, which may range from $10,000 to $15,000

Pros

• Curated by seasoned professionals
• Access to private market professionals for investor support
• Access to a customizable set of investments

Cons

• High minimum investment
• Most investments are only open to accredited investors
• Does not offer redemption programs for most investments

Our Expert Opinion on Fundrise

Yieldstreet is a leading real estate investing app, particularly for the private market. While it is more accessible to accredited investors, it also provides access to non-accredited investors. Furthermore, it offers a wide variety of investment types and asset classes, which include real estate, art, legal finance, and transportation.

With its broad selection of alternative asset classes, Yieldstreet is best for alternative investing, allowing investors to diversify their portfolios. One way Yieldstreet could improve is by providing more affordable pricing, making the platform accessible to wider audiences.

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Additional Yieldstreet Features

• Additional resources: The website provides a blog featuring a diverse range of articles that offer market data, insights, and educational content about the private market.
• Yieldstreet Prism Fund: A fixed-income portfolio across five asset classes for non-accredited investors.
• Yieldstreet IRA: Allows you to add alternatives to your retirement portfolio for further diversification.

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Yieldstreet Reviews

Yieldstreet has a rating of 1.9 out of 5 from users on third-party websites. It is commended for providing access to multiple types of investments, which include real estate, marine, and art investments. Users liked that it allowed individuals to invest in private structured credit deals. Lastly, because they allow investments backed by assets, customers are provided with more protection.

However, some customers reported inaccuracy in their performance reports. A few reviewers mentioned that customer support was difficult to contact. For those who require a better and more transparent performance report, Fundrise may be an alternative to consider.

Visit Yieldstreet

RealtyMogul: Best for Non-accredited Investors Seeking REITs

4.25

RealtyMogul Pricing

• Minimum investment of $5,000
• 1% to 1.25% of asset management fee per year

Pros

• Provides early redemption programs for REITs
• Allows self-directed IRA (SDIRA) to invest in commercial real estate
• Offers multiple property and investment types

Cons

• Does not offer debt investment type
• Contains a short track record
• High minimum investment requirement

Our Expert Opinion on RealtyMogul

RealtyMogul is a real estate investment app that grants both non-accredited and accredited investors access to various commercial real estate opportunities, such as multi-family properties, offices, retail and medical buildings, and industrial sites. With a wide range of investing options, market data, and insights, the app offers seamless funding and continuous investment monitoring for its users.

This app is particularly best for non-accredited investors looking to invest in REITs. It provides access to two public, non-traded REITs that are not as readily available for them on other platforms. However, it can improve by providing more investment options for non-accredited investors.

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Additional Realty Mogul Features

• Redemption program: Offers a redemption program for RealtyMogul Income REIT and RealtyMogul Apartment Growth REIT, with no penalty after a three-year holding period, subject to availability. There is no redemption program for private placements.
• Share repurchase program: Allows shareholders to sell their RealtyMogul Income REIT and RealtyMogul Apartment Growth REIT investments back to the company on a quarterly basis, starting from the first year, at a reduced price.
• Auto-invest: Once actively enrolled, investors in The Income REIT and The Apartment Growth REIT can enjoy the convenience of watching their investments grow automatically month after month.

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RealtyMogul Reviews

RealtyMogul has a rating of 3 out of 5 based on online reviews. While there is not a lot of positive feedback on third-party reviews, the few reviews reveal a customer expressing disappointment with the outcome and deviation from the expected one- to three-year holding period. Transparency concerns were also raised, with a reviewer expressing frustration over a perceived lack of clear communication from the company. If you prefer better transparency, consider Fundrise, as they actively provide reporting transparency through its software.

Visit RealtyMogul

CrowdStreet: Best for Commercial Real Estate Properties

3.94

CrowdStreet Pricing

• $25,000 minimum investment required
• 1% to 2% management fee per year

Pros

• One of the largest online commercial real estate marketplaces
• Provides a wide selection of property and investment types
• Offers free registration

Cons

• Available only for accredited investors
• No mobile app
• Does not provide a redemption program

Our Expert Opinion on CrowdStreet

CrowdStreet, a leading real estate investing app, empowers individual investors to diversify their portfolios seamlessly. It offers a wide range of investment options, comprehensive market data, and research, allowing investors to choose individual properties or invest in CrowdStreet-backed funds comprising a diverse lineup of real estate projects. This simplified approach streamlines the investment process.

This is best for accredited investors looking to invest in commercial real estate properties. It establishes seamless partnerships between individual investors and project developers, fostering opportunities in the commercial real estate sector. To enhance convenience and accessibility, CrowdStreet can further improve by making the app available on mobile devices.

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Additional CrowdStreet Features

• In-depth research: Informative video webinars accompany individual investment offerings, enabling investors to assess the project’s specifics and determine its suitability for their portfolio.
• Additional resources: A learning center provides “how-to” videos and articles about general investing topics.
• Marketplace: Offers a range of five to 15 private equity investment opportunities, encompassing both single-asset projects and funds.

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CrowdStreet Reviews

CrowdStreet holds an average rating of 4 out of 5 from third-party review websites. Positive feedback emphasizes the platform’s diverse investment options and comprehensive research resources. Customers also praise its well-designed technology, high returns, and abundant investor resources available.
However, negative feedback points out certain drawbacks, such as high minimum investment requirements, unavailability to non-accredited investors, long liquidity and hold periods, and high fees. Some customers express dissatisfaction with the lack of effective management and direction. Additionally, there have been reports of issues with customer service. For a more affordable option, consider HappyNest, which allows you to invest for as low as $10.

Visit CrowdStreet

Roofstock: Best for Single-family Rental Properties

3.81

Roofstock Pricing

• Minimum investment requirement of $5,000 for Roofstock One
• 0.50% or $500 account fee

Pros

• Offers an integrated financing solution for easier financing
• Sign-up does not require any fees or bank details
• Features a user-friendly interface

Cons

• Real estate properties are highly illiquid investments
• Roofstock One is not accessible to non-accredited investors
• No mobile app available

Our Expert Opinion on Roofstock

Roofstock is one of the best apps for real estate investors, providing an online marketplace where investors can acquire tenant-occupied houses and REIT investments through the Roofstock One platform. It offers a wide selection of pre-vetted properties, low costs, and facilitates immediate rent collection.

This app is best for single-family rental properties with its extensive marketplace featuring hundreds of single-family homes. Additionally, it provides lower transactional fees compared to traditional real estate agents. However, Roofstock can improve accessibility by making the app available on mobile devices, broadening its reach, and enhancing convenience for users.

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Additional Roofstock Features

• Lease Up Guarantee: Roofstock guarantees up to one year of rent coverage if a lease isn’t signed within 45 days of purchasing a vacant “rent-ready” home, providing security for buyers.
• Roofstock One: Allows accredited investors to invest in portfolios of single-family properties, with a minimum investment requirement of $5,000.
• Roofstock Academy: Access an online course on mastering turnkey rental properties, featuring one-on-one coaching sessions and a private network of real estate investors.

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Roofstock Reviews

Roofstock has a rating of 2.9 out of 5. Positive feedback highlights the database with prescreened properties with good return on investment (ROI). It also offers easy financing solutions that address the common challenge of purchasing single-family rental properties. Customers appreciate the thorough inspections conducted by Roofstock, ensuring the quality of the houses and estimating repair costs.

However, negative feedback mentions the lack of availability and poor customer service. Some customers find Roofstock to be relatively expensive compared to alternatives that provide better customer support and faster response times to inquiries. For a more affordable option, consider HappyNest or Fundrise, which have a $10 starting price.

Visit Roofstock

HappyNest: Best for Beginner Investors

3.62

HappyNest Pricing

• Starting at $10
• 0.0417% monthly management fee

Pros

• Available for non-accredited investors
• Accessible through mobile app
• No monthly fees and no broker fees

Cons

• Offers limited property and investment types to choose from
• Does not provide market data or insights
• Does not provide access to direct deals

Our Expert Opinion on HappyNest

HappyNest is a simple and straightforward real estate investing app that caters to both accredited and non-accredited investors, offering various investment options, commercial real estate investing, and diversified funds. Notably, the app prioritizes the security of personal data and refrains from sharing it with third-party vendors.

This app is one of the best real estate investment apps for beginners as it allows investing with as little as $10 and without any monthly fees. The user-friendly interface and mobile app make investing more accessible to a broader audience. However, HappyNest could enhance its services by adding more to its portfolio with various property types and direct deals. Currently, it offers only one portfolio comprising three properties. Diversifying the investment choices would provide users with greater flexibility and opportunities for growth.

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Additional HappyNest Features

• HappyNest blog: A compilation of articles that teach people how to invest in commercial real estate.
• Downloadable real estate investing guide: An e-book about learning how to invest in real estate written by a team of financial experts is available for download through the website.
• Partnering with application programming interface (APIs): HappyNest keeps your banking connections secure by using trusted partners who directly connect with your financial institution and employ industry-leading verification techniques.

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HappyNest Reviews

HappyNest has an average rating of 4.1 out of 5 in third-party reviews. Positive feedback emphasizes the simple and straightforward app that makes investing accessible to anyone. It is also commended for having an achievable minimum investing requirement and low fees. Reviewers also appreciated HappyNest as a great place to start investing, finding it accommodating and trustworthy.

However, some reviewers mentioned feeling uncomfortable due to their investments being inaccessible or non-withdrawable for extended periods. Some negative feedback also include delays in receiving refunds, and lack of transparency in the investment process. For those who require better transparency, consider Fundrise, which actively provides reporting transparency through its software.

Visit HappyNest

How We Evaluated the Top Real Estate Investing Apps

We evaluated the top real estate investing apps to assist you in succeeding on your real estate investing journey, whether you’re a seasoned investor or a beginner. We examined each app’s investment details, general features, ease of use, help and support, customer rating, and expert score to ensure they provide quality investing services.

As a result, we found Fundrise to be the best real estate investment app due to its easily achievable minimum investment requirement and user-friendly yet advanced interface. The app offers accessibility to a variety of investment options and property types, granting you more control and diversification over your investments.

The following are the criteria we used to find the best real estate investing apps:

Breakdown

• 40% General Features
• 25% Investment Details
• 10% Ease of Use
• 10% Customer Rating
• 10% Expert Score
• 5% Help & Support

• General Features 40%

We assessed the different app features, such as property analysis tools, investment calculators, market data, neighborhood information, direct investment opportunities, and crowdfunding capabilities.

• Investment Details 25%

We looked into the minimum investment required as well as the availability of various investment options, property and investment types, and geographic diversification.

• Ease of Use 10%

We evaluated the apps considering the technical skills needed for setup and operation, the user-friendly interface, and mobile app availability.

• Customer Rating 10%

We analyzed customer feedback for each program, with a specific focus on product reviews and provider popularity, to ensure the apps meet user satisfaction.

• Expert Score 10%

Expertise in the field and direct experience with the providers allow us to assess each app’s distinctive features, cost-effectiveness, and ease of use.

• Help and Support 5%

We examined the accessibility and availability of customer service for technical support and instructor assistance.

Frequently Asked Questions (FAQs)

Which real estate investment has the highest returns?

Can I invest $100 dollars in real estate?

What is the most cost-effective way to invest in real estate?

The post 6 Best Real Estate Investing Apps appeared first on The Close.

Pros

• Has built-in lead capture tools
• Provides Smartzip analytics and reporting capabilities
• Ability to integrate with CRM and websites
• Phone and email support provided

Cons

• Pricing is high compared to competitors
• Team lead distribution is not offered
• Phone scripts not provided
• Customer service only during business hours

The Close Score

3.4

Pricing:

1.0

Lead generation features:

3.9

Advanced lead generation features:

2.1

Customer service:

2.5

Customer support:

4.0

Expert score:

4.0

out
of

5

My Verdict on Smartzip & Why You Should Trust It 

As a team of leading industry professionals who have evaluated real estate technology for years, we’ve spent many hours researching and analyzing platforms like Smartzip for a thorough and objective review. Our team also spent hours testing this platform’s capabilities and analyzing user reviews to see how its performance compares with others on the market. This approach qualifies us to produce an unbiased analysis of Smartzip reviews, features, and functions for all real estate professionals.

Through predictive analytics, Smartzip sophisticatedly enables an agent to pinpoint potential sellers with high accuracy. Next-level integrations of targeted marketing tools within the platform boost its value in making an innovative resource for agents who strive to remain one step ahead. 

However, the platform could offer challenges for some users due to the cost and learning curve. Overall, with a solution such as Smartzip, you will get a return on your investment if you are willing to shell out the money for this lead-generation technology.

Smartzip Alternatives

There may be a lot of reasons to look for an alternative to Smartzip. Agents might want something more affordable and accessible or easier integration with an agent’s current tool and system stash. Some agents prefer more flexibility in terms of customization or ones whose focus is on different areas of lead generation, like social media integration or CRM capabilities. Here are a few Smartzip alternatives:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Seller leads are exclusive to each agent participating in the plan	Offrs Review	Visit Offrs
	Event-driven niche leads	Coming soon	Visit Catalyze AI
	All-in-one solution with CRM	Top Producer Review	Visit Top Producer

Key Features of Smartzip

Many lead generation platforms provide you with the tools needed to search for and convert a potential client. Such features help agents save time, ensure their marketing efforts work to their full potential, and close more deals. From sophisticated analytics that will point to likely sellers, help boost an agent’s online reputation, or deploy effective marketing campaigns, Smartzip is a powerful tool to grow your real estate business. Below are essential features that allow real estate professionals to generate leads effectively. 

Smart Targeting

Smart targeting is a key feature enabling agents to pinpoint homeowners most likely to sell. By leveraging predictive analytics and data science, this tool analyzes data points like property history and behavioral patterns to create a refined list of high-potential leads. The smart targeting feature also provides prospective clients with a Smartzip home estimate to help drive leads to landing pages designed to convert them to leads. Overall, the targeting feature helps agents focus their efforts on individuals more likely to convert, maximizing efficiency and increasing the chances of securing new listings.

Reach 150

Reach 150 is a built-in marketing solution designed to enhance agents’ visibility and reputation in their local markets. This feature generates online reviews and referrals from satisfied clients to help agents build a stronger digital presence. Positive reviews boost credibility and attract new leads, as potential clients are more likely to trust agents with a strong reputation in their community. Agents can also use these reviews to promote on their website or social media sites to expand their network further. 

Market Pulse

Market Pulse provides real-time insights into market trends, helping agents stay informed about buyer and seller behavior shifts. This feature aggregates data from multiple sources to give agents a comprehensive view of current market conditions, such as property demand, pricing trends, and neighborhood dynamics. Agents can use this data to distribute to their network through email or social media and to foster conversation with potential sellers. By staying on top of these trends, agents can adjust their strategies and better position themselves to capitalize on opportunities. 

Smart Data

The Smart Data feature contains vast amounts of property, demographic, and behavioral information to create detailed profiles of potential leads. This feature helps agents understand their prospects better, enabling more personalized and targeted outreach. Smart Data can include details like homeowner equity, loan status, and length of ownership, giving agents deeper insights that allow them to tailor their approach and increase the likelihood of converting leads into clients.

Free Agent Tools

The available free agent tools offer a range of resources to help agents manage their lead generation and marketing efforts more effectively. These tools can include everything from CRM integration and email marketing templates to lead-tracking dashboards and social media automation. By providing access to these resources at no additional cost, the platform empowers agents to efficiently manage their pipeline, nurture relationships, and maximize their productivity without incurring extra expenses.

Smartzip Pricing

Smartzip does not charge by lead but offers subscription pricing. The price varies according to the features and services a subscriber chooses, with a low of $299 per month and a high of $999 per month. This subscription is locked into a 12-month contract, which makes for a substantial commitment for real estate professionals. Noticeably, Smartzip has no free plan or free trial, so users must be very sure of the value the platform will bring to their business before subscribing for a long time.

Methodology 

Our team at The Close performs a deep dive into which lead generation platforms are the best tools for a professional in the real estate world. We took a closer look at Smartzip to evaluate its capacity for lead generation, features available, user-friendliness aspect, pricing, and the level of customer support provided to subscribers. We also analyzed user feedback and ratings to determine if Smartzip does justice to the needs and expectations of real estate agents.

Accurate and reliable insights can help agents and brokers make better decisions within an ultra-competitive marketplace. Our goal with this research is to equip readers with the knowledge they’ll need to succeed in real estate.

How we came up with our Smartzip review:

• Pricing: 1 out of 5
  • Pricing plans were compared against the value they delivered and benchmarked against similar platforms within the industry.
• Lead generation features: 3.94 out of 5
  • We considered whether the platform has basic lead generation features, considering if the analytics are predictive, and whether the leads generated are exclusive or not.
• Advanced lead generation features: 2.13 out of 5
  • Determined whether there are more advanced features beyond the basics in place for lead generation and if such features were useful or not.
• Customer service: 2.5 out of 5
  • Examined the accessibility of the support channels and consistency of the assistance given to the users. 
• Customer support: 4.04 out of 5
  • Reviewed feedback from present and past users to indicate overall satisfaction and popularity of the platform.
• Expert score: 4 out of 5
  • The score is based on independent analysis and hands-on testing of the platform’s overall performance and functionality.

Read more about our methodology here.

FAQs

How do lead generation platforms identify potential clients, and what kind of data do they use?

Is it worth purchasing seller leads through a lead generation platform?

How can I determine if a lead generation platform is providing high-quality leads?

The Bottom Line: Is Smartzip Worth Your Money? 

Smartzip provides agents with a robust platform to access a plethora of data points, along with smart reputation tools to help you tap only top-quality seller leads. The built-in range of tools, including Market Pulse and free agent tools, help streamline workflow and grow your business. However, the biggest downside to the platform is that the price is steep, with packages starting at $299 per month plus a one-year commitment. If agents are looking for a data-driven solution and you can afford the upfront cost, Smartzip might be a good investment in helping supercharge your lead generation efforts.

The post Smartzip Review: Pricing, Features, Pros & Cons appeared first on The Close.

The Close Scorecard

Pros

• Has built-in lead capture tools
• Has integrations with CRM
• Provides phone and email support
• Leverages artificial intelligence for lead conversions

Cons

• Doesn’t provide free trial
• Lacks IDX website features
• Doesn’t offer team distribution capabilities
• Only provides customer service during business hours

The Close Score

4.7

Pricing:

3.8

Lead generation features:

4.4

Advanced lead generation features:

3.4

Customer service:

2.5

Customer rating:

3.1

Expert score:

3.9

out
of

5

My Verdict on Offrs & Why You Should Trust It

As a meticulous real estate technology tracker, I spent hours researching and testing lead generation platforms to offer agents sound insights. My immense experience lets me provide an in-depth Offrs review and draw sharp conclusions based on a profound understanding of the product and needs of real estate professionals at large.

What differentiates Offrs from the rest in the ocean of lead generation tools is its advanced predictive analytics and the ability for agents to obtain exclusive leads that their brokerages may otherwise not provide. Offrs’s value for agents lies in its leverage of artificial intelligence to identify potential sellers before their homes ever hit the market. However, like any other tool, it may not always fit into the wheelhouse of every real estate agent, especially those looking to represent buyers.

All in all, Offrs provides a rather well-built lead gen solution, especially for those users who benefit from the early stages of seller leads. After a close look at the feature set, usability, and value proposition, I came to this conclusion so that you can use this review as a guide in your decision-making process.

Offrs Alternatives

Some agents might look for other alternative lead generation platforms due to cost, the learning curve for its advanced features, or the need for an all-in-one platform that covers more in terms of marketing and CRM tools. Exploring other options could provide a better budgetary fit, more functionality, or a better match with the overall business strategy.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Allows agents to create IDX websites for lead generation	CINC Review	Visit CINC
	Can distribute leads via round-robin to team members	Market Leader Review	Visit Market Leader
	Provides access to voicemail scripts that can help agents convert leads	Zurple Review	Visit Zurple

Key Features of Offrs 

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics for their lead generation. Offrs believes it’s arming agents with the edge they need to win listings by providing leads for potential sellers before they ever hit the market. Its technology and approach set it apart in the crowded lead generation space. Below, we’ll run through five top features that help Offrs stand out as a real estate professional.

Free Marketing Plan

It includes a free marketing plan as part of the full service offered by Offrs. This plan provides a personalized way for agents to maximize their lead generation effort by suggesting how many leads are needed from Offrs for agents to reach their desired gross commission income. The plan also considers the zip code agents are interested in to obtain their lead number. The marketing plan gives agents a starting point for helping them reach their desired financial goals from the platform alone. 

Exclusive Leads

One of the standout features of Offrs is its exclusive leads offering. Unlike other platforms that sell leads to multiple agents, Offrs exclusively provides leads within a specified territory. This uniqueness reduces competition and increases the chances of converting that lead into a client. This specificity allows an agent to focus on cultivating these leads without fighting for the same prospects as other professionals.

ISA Team

Another critical factor that makes Offrs standout is the ISA Team. This team of inside sales agents ensures pre-qualification of leads, so the agents only deal with people ready to engage. They make the initial contact, confirm interest, and gather details necessary to make it easy for the agents to follow through on closure. This support layer streamlines the lead conversion process and generally raises productivity.

Predictive Seller Leads

Predictive seller leads are at the very core of what is offered by Offrs. Using sophisticated algorithms coupled with big data analysis, Offrs points out those homeowners likely to sell soon. Knowing exactly when people sell lets real estate agents get in touch before they list their properties, providing a much-needed edge in securing new listings. One of the biggest reasons agents join Offrs is this predictive lead generation accuracy, which allows them to get an edge over the competition.

Lead Capture Ads

Offrs also provides lead capture ads and landing pages designed to help agents generate leads directly from their online advertising campaigns. The ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into the agent’s lead pipeline. With Offrs handling ad creation and targeting, agents can focus on converting the leads into clients. It’s a great feature for real estate agents and those looking to grow and attract new business through digital marketing.

Offrs Pricing

Offrs has variable pricing depending on the size of the region or zip code that an agent would want to target but requires a 6-month commitment to a contract. This pricing scheme allows agents to scale their lead generation efforts according to their budget and desired market coverage while committing to a longer-term investment. It is also worth noting that the pricing may vary by zip code, and no free trial or free plans are available in Offrs. 

Subscriptions start as low as $200 per month to target a region with about 4,000 homes. For example, for those targeting coverage of a whole zip code, it would cost around $300 a month for nonexclusive access and $600 per month for exclusive rights to the leads of a specific area. Their pricing model is a per-property fee, wherein Offrs charges $0.05 a month for every property in a targeted area and $0.10 per property if someone wants exclusivity.

Methodology

Our team at The Close performs extensive research to identify a list of the most efficient lead-generation platforms for real estate professionals. With due care, we have considered Offrs’ ability to generate leads, available features, ease of use, pricing framework, and quality of customer support extended to users. In addition, we went through user feedback and ratings to find out if Offrs serves its purpose and meets the requirements and expectations of real estate agents.

Accurate and reliable insight empowers agents and brokers by allowing them to make informed decisions in a very competitive marketplace. Through this research, we aim to provide our readers with the critical information required to succeed in real estate.

How we came up with our Offrs.com review: 

• Pricing: 3.75 out of 5
  • Assessed the cost of plans relative to the value offered and compared to other platforms
• Lead generation features: 4.38 out of 5
  • Evaluated the platform’s core lead generation capabilities, focusing on predictive analytics and exclusivity
• Advanced lead generation features: 3.38 out of 5
  • Reviewed the availability and effectiveness of more sophisticated tools beyond basic lead generation
• Customer service: 2.5 out of 5
  • Considered the methods for contacting support and the consistency of the assistance provided
• Customer rating: 3.06 out of 5
  • Looked at how past clients rated the platform and its popularity 
• Expert score: 3.88 out of 5
  • Derived from expert analysis and hands-on experience with the platform’s overall performance

Read more about our methodology here.

Frequently Asked Questions (FAQs)

How do I ensure the quality of leads generated from the platform?

What is the usual conversion rate of leads obtained from such platforms?

How will the lead generation tool or platform integrate with my existing CRM and marketing tools?

The Bottom Line: Is Offrs Worth Your Money?

Unparalleled analytics and exclusive leads, combined with a free marketing plan, make Offrs perfect for the agent looking for seller lead generation. Its ISA Team provides further value in pre-qualifying leads for agents who need the team to support their lead-generation efforts. However, limited customer service hours and a lack of advanced CRM features could be detractions, along with committing to a required 6-month contract with no free trial.

If you’re at a point in your career where you are ready for more seller leads and securing exclusive opportunities, the price through Offrs is a worthy investment. It may be short on advanced features and top-tier support, but no one can match its real estate lead generation capabilities to help any agent looking to get ahead in the market.

The post Offrs Review: Pricing, Features, Pros & Cons appeared first on The Close.

You need to embrace this technology and use it to help more clients (and help your pockets grow, too)! I will break down what predictive analytics in real estate are, how you can use them, their benefits, and which real estate analytics software you can use to boost your business. Here we go! 

What Is Predictive Analytics in Real Estate?

Predictive analysis is a technique that uses data, statistical algorithms, and machine learning to identify the likelihood of future outcomes based on historical data. It involves analyzing current and past information to predict future events. 

In real estate, predictive analysis can help agents forecast market trends, identify potential buyers and sellers, set competitive prices, and make strategic business decisions. These real estate analytics companies pull together millions (if not billions) of data points from multiple sources to give you important insights. 

Common data sources include the following:

• Property
• Demographics
• Behavioral trends
• Event data (user-generated activity data from products, software, or websites)

Why Predictive Analytics Matters in Real Estate

If you’re a MARVEL fan, you may remember in Captain America: The Winter Soldier the scene where Jasper Sitwell gets kicked off the roof by Black Widow for information about Zola’s algorithm. Ok, we won’t be kicking anyone off any rooftops, but Zola’s algorithm is a great example of predictive analysis. It provided data on who to target, when to target them, and how to take them down.

The same concept is applied to PA in real estate. Imagine if you had a list of homeowners in your farm area who were identified via predictive analytics as highly likely to sell their homes in the next 12 to 18 months. Think of the time, energy, and money you could save by marketing specifically to those homeowners. You can make it work for you in your real estate business with a company that knows how to harness it.

Ok, let me give you some actual data to consider. One of our top picks, Offrs, provides 30 guaranteed leads in a chosen ZIP code every month, and those leads come with an astounding 72% prediction accuracy rate. Assuming that prediction rate, you’d have about 20 solid leads each month. The average listing commission is over $12,000. So, if you convert half of your leads, that’s $120,000. As Offrs says: It’s not magic; it’s math.

Benefits of Using Predictive Analytics for Real Estate 

Real estate predictive analytics is changing the game, giving agents and brokers powerful tools to understand market trends and customer behaviors. With tons of data and smart algorithms, this tech helps you make better decisions, market more effectively, and stay ahead of the competition. 

Using predictive analytics in real estate offers several key benefits:

• Accurate market predictions: Helps agents predict market trends, including which properties are likely to sell and when.
• Targeted marketing: Allows more accurate marketing efforts by identifying potential buyers and sellers, leading to better conversion rates.
• Improved pricing strategies: Assists in setting competitive sales prices based on data-driven insights rather than gut feelings.
• Enhanced customer insights: Provides a better understanding of customer preferences and behaviors, allowing you to personalize your services.
• Competitive advantage: Gives agents an edge over competitors who may not use predictive analytics.
• Increased sales: Ultimately leads to higher sales and revenue through more effective and targeted business strategies.

How Agents Can Use Predictive Analytics

Now that you know what PA is, why it’s important, and what the benefits are, it’s time to put predictive analysis to work for your business. While residential real estate analytics isn’t fully on par with the commercial side yet, we’re getting closer to seeing every agent, team, and broker using AI or data analytics tools in 2024.

Here are a few ways you can start to incorporate PA into your business practices: 

• Identify potential sellers
• Competitively price the properties
• Optimize lead generation
• Improve client relationships
• Predict future market trends

The Best Predictive Analytics Companies in 2024

Wondering which companies are at the forefront of predictive analytics in real estate? These companies are transforming how agents predict market trends and make informed decisions. If you’re considering integrating predictive analytics into your real estate strategy, here are some top recommendations for real estate data analytics companies that are reshaping how agents predict market trends, identify potential clients, and optimize their business strategies.

Take a look at some of the top players in the game.

1. Smartzip

Pros It has easy-to-use CRM and dashboard. Smart Targeting product allows automated print marketing. It is easily applicable to an existing real estate farming strategy.	Starting Monthly Prices The company’s prices are based on the size of the geographic area you’re targeting. Prices start at $299 per month with a 12-month contract.
Cons Pricey—most Smartzip users spend at least $1,000 per month (or more). Leads are nonexclusive. It can take a long time to nurture and convert leads.

By combing through consumer data (from places like credit card companies), market data (from places like your MLS), and demographic data, Smartzip predicts which homeowners in your targeted region are most likely to sell. Realtors who sign up with Smartzip immediately get access to the Smartzip CRM, populated with “Smart Data” for their areas. 

Essentially, this is a list of all the property owners in your targeted area, ranked by how likely they are to sell their home in the next year and a half. Armed with this information, you can focus your outreach on only the most likely sellers, saving you time and money on marketing efforts and making your lead conversations more meaningful and fruitful.

Smartzip: Is It Right for You?

If you’re already investing heavily in real estate farming and seller lead nurturing, Smartzip is an excellent real estate predictive analytics tool for you. Since leads from Smartzip tend to take a little longer to nurture than traditional listing leads, you will need a solid keep-in-touch strategy. If you’ve got a good lead nurturing game in place, Smartzip is absolutely worth considering.

2. Offrs

Pros It is the same great Smart Data that sister company Smartzip is built on. Roof provides an entire inside sales and marketing team with no upfront costs. Unique ad tools help connect your analog and digital marketing.	Starting Monthly Prices It offers 30 guaranteed leads from one ZIP code for $299 monthly. This includes predictive sellers, an ad budget, a customized territory builder, and a lead capture page. If you want a larger target area, spring for the premium plan, which is five ZIP codes for $599 monthly. Offrs does not require a contract.
Cons Leads are nonexclusive. Leads take longer to convert than organic or referral leads. The Offrs Smart Data CRM isn’t as user-friendly as the Smartzip version.

While Offrs is owned by the same company as Smartzip, the actual product is very different. Both are built on the same Smart Data platform, but Offrs customers also have access to sophisticated and automated marketing and nurturing tools.

Plus, the Offrs Roof referral system is an added bonus. For a 25% referral fee, Offrs’ call center and email marketing team will initiate at least 30 touches in the first 90 days, starting immediately when a lead comes through. This makes the nurturing process even less of a lift, especially since about 67% of clients go with the first agent they speak with.

Offrs: Is It Right for You?

If you need automated marketing services, this is a platform you should absolutely consider. If you don’t need the more specialized lead types or automated marketing features, you’re probably better off going with Smartzip, with its upgraded CRM and user interface.

3. Catalyze AI

Pros It has high accuracy percentage. It offers exclusive, local leads. It has an easy-to-use, intuitive dashboard.	Starting Monthly Prices The two-tier pricing at Catalyze AI is relatively unique. The first tier is for properties valued over $1 million dollars, which is $450 per month. For $360 per month, you get leads on properties valued under $1 million. There are no contracts, so agents can subscribe month to month.
Cons Costs will add up if you subscribe every month over a year. It relies on excellent interpersonal and follow-up skills. Large radius may not work well for agents in urban areas.

Every year, hundreds of thousands of properties are inherited. Catalyze AI helps sort through all of the data points (over 400 million of them) to narrow these properties down to excellent leads. It is so excellent that it boasts that four out of 10 predicted leads sell within 12 months. Catalyze AI estimates this market represents $77 billion in property value each year.

I like that Catalyze AI offers leads within a 20-mile radius of your search area and that you can pay based on the value of the property: one monthly rate for properties valued above $1 million and one for below. And finally, and perhaps most importantly, these leads are exclusive, which makes them pretty darn valuable.

Catalyze AI: Is It Right for You?

Inherited property leads are fairly niche, and it takes someone with strong interpersonal skills to convert them, especially if the new property owner is recently bereft. It will also take patience and strong follow-up. That being said, this is a really strong market, and the leads are local, not outrageously expensive, highly probable to convert, and exclusive. Because it’s month-to-month, it’s definitely worth checking out Catalyze AI; it’s a company in the PA space that we’re excited to watch.

4. Top Producer

Pros It offers full end-to-end solution with top-notch lead gen, integrated marketing, and CRM. CRM helps prioritize PA leads and follow-up. It has excellent customer service.	Starting Monthly Prices Top Producer’s Pro + Framing package includes the CRM plus AI-powered farming and marketing starting at $399 per month. Pro + Leads includes the CRM plus social media leads starting at $429 per month. The baseline Top Producer product—called Pro—starts $129 per user, per month. The Top Producer Pro Teams package is $299 per user, per month. A Top Producer website is an additional $35 per user, per month.
Cons You can’t subscribe to just the PA solution. It lacks 24/7 customer support. It is not an option for agents who already have a CRM they like.

While Top Producer’s predictive analytics product, called Smart Targeting, isn’t far from what other PA companies are doing (in fact, its data is supplied by the same company as Offrs and Smartzip), it is unique to have the analytics as part of a larger lead generation and tracking ecosystem. There are some real advantages to having everything working together in the same place. If you’re using Top Producer, one of our favorite CRMs in the industry, to prioritize, track, nurture, and convert leads fed to your funnel by predictive analytics, you’re cooking with gas, as they say.

Top Producer’s biggest value is in its CRM, which allows a busy agent to rely on automatic follow-up with leads. It’s not cheap—in fact, it’s hard to tell exactly what Smart Targeting costs as it’s an add-on to the base price—but it is an exciting development in the industry. Synergy between all of your sales and marketing is a beautiful thing.

Grow your database with a steady stream of affordable, exclusive real estate leads from social media ads. Social Connect from Top Producer is designed to get you a high volume of leads and move them through your pipeline until they’re ready to buy and sell real estate. Connect with an average of 30 consumers interested in real estate in your local market for just $300 per month!

How Social Connect works:

Top Producer: Is It Right for You?

If you already have a CRM that you love, Top Producer isn’t for you. You’re better off subscribing to Offrs or Smartzip and integrating it into your existing CRM. It’s only if you’re already using Top Producer or you want to make a CRM change that you should consider jumping in with two feet. Real magic can happen when all of your systems are not only talking to each other and working together, but also taking advantage of cutting-edge technology that can skyrocket your business.

Are you a lender or homeowner interested in hearing about other great predictive analytics tools that are easy on the wallet? Check out our review of Homebot to kick off your search.

Methodology: How I Chose the Best Predictive Analytics Companies

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the AI tools available for real estate. 

Even though our team has decades of combined real estate experience, navigating through the wild, complex, and sometimes confounding world of data analytics wasn’t easy. To make sure we were using objective measures, in addition to our educated opinions, we looked at these five key criteria to select our picks for the top companies:

• Affordability and value for money: Cost was an important consideration. We looked for tools that provided a good balance of features and return on investment.
• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful these features are to real estate operations. 
• Usability and customer ratings: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources. We want to ensure it can be easily integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promised. 

Frequently Asked Questions (FAQS)

What are the challenges of using predictive analysis in real estate?

What problem is being addressed by applying predictive analytics to real estate?

How do predictive analytics impact the real estate industry?

Bringing It All Together

Data analytics, and predictive analytics specifically, is an exciting, cutting-edge field that has the potential to completely shake up our industry. I believe that agents, teams, and brokers will see a serious ROI with the right data analytics tool. I hope this guide has helped narrow down the options and decide what might be the right company (or companies) for your business. 

Are there any predictive analytics companies serving the real estate world that we missed? Who should we include the next time around? Tell us in the comments below!

The post Predictive Analytics in Real Estate: Best Practices & Software for Agents appeared first on The Close.

What Is Real Estate Data Analytics?

Real estate data analytics is an umbrella term that describes using different types of data to make better business decisions. It includes collecting data, analyzing it, and applying it. Data can be gathered, analyzed, and even applied manually or using a real estate tech tool.

What Can Agents Use Real Estate Data Analytics for? 

Real estate professionals often use data and analytics even more than they think in their day-to-day work. The term “data analytics” might sound like complex, highly advanced technology—and sometimes it is. Other times, it actually describes tasks and processes that agents have used for decades.

A few examples of data analytics in real estate include the following: 

• Analyzing the housing market: Using data from national real estate companies makes it easy for agents and brokers to evaluate market trends, anticipate inventory challenges, and help clients set realistic expectations to get the best value from their sale or home purchase.
• Conducting property valuations: Listing agents can accurately price a home for sale by having data like current and past property values and sale prices of similar homes. 
• Leveraging predictive analytics: Predictive analytics companies use historical data combined with user behavior to predict things like future listings and market fluctuations.
• Creating a comparative market analysis (CMA): A CMA gathers details about recent sales and estimates a property’s worth based on the sales of similar properties in the area.
• Keeping track of social media conversations: Social media listening is a new strategy used by real estate data analysts to gather information about how a topic is discussed. For example, Sprout Social uses an artificial intelligence (AI) listening tool to determine how many people are talking about a specific topic, how they’re discussing it, and the audience demographics.
• Evaluating marketing performance: Analytics are important for every area of online marketing, including social media, digital ads, and websites. These real estate analytics help you determine which areas of your marketing strategy are successful and which areas need more attention.

Benefits of Real Estate Data Analytics + Case Studies

The biggest benefit of gathering data in real estate isn’t just the data—it’s the ability to leverage the information to make intelligent, educated decisions for your business. Website visits, social interactions, email activity, and real estate portals generate great data, but you must know how to translate that data into strategic business decisions. A few of the main benefits of using data in real estate include the following:

• More insight: Having real-time data helps develop a deeper understanding of the real estate market or the behaviors of your target audience.
• Better decisions: Data helps you make decisions based on facts and data instead of guessing or following other trends.
• More effective marketing: By knowing how your audience is behaving, you can craft marketing funnels that appeal to them more directly and personally.
• Continuous improvement: Real estate data analytics shows you exactly what is working and what is not working so that you can make the most strategic and effective adjustments.

Case Study One

Many people publish a real estate website and then barely look at the site’s performance. However, learning to understand the analytics will help you see things like:

• How people are finding your website
• How many, or few, pages they are visiting
• Which website pages are getting the most visits

With this valuable information, you can change your website to guide viewers to the right places and ultimately generate more leads. These updates could include refreshing search engine-optimized keywords to target the right audience, adding alternative text to images to make your site more accessible, and ensuring your site is optimized for mobile. 

Case Study Two

By incorporating additional tools, you can even further leverage the power of real estate data analysis to generate and nurture new leads. An example of this is Homebot, a predictive analytics tool that allows website visitors to see the estimated value of their home automatically. It also provides additional tools for different types of leads or website visitors, like home buyers and homeowners looking to maximize the value of their homes.

The platform gathers data from the user’s behavior and generates customized landing pages for each type of visitor. Learn more about Homebot in our review.

Case Study Three

It’s no secret that social media can be a massively powerful strategy to grow a real estate business. While Instagram, Facebook, and other real estate social networks will provide basic analytics for users with business accounts, you can make a huge impact by leveraging data from social media.

For example, one real estate brokerage started focusing on its social media data and saw a 100% increase in monthly website visitors and a 10% increase in clicks from its campaigns. Instead of guessing what your audience wants to see and manually posting content, use social media marketing tools to gain more insight and automatically improve your techniques.

Social media analytics can help you determine:

• The best times to post for your specific audience
• Which content gets the highest engagement rates
• The most relevant hashtags and topics to reach your audience
• How your competitors are using social media and how to improve on it

Top Tools for Real Estate Data Analytics

There are many different areas of real estate analytics, from marketing to economics and demographics. As you learn how to successfully use data in real estate, consider investing in some of the best tools for gathering, organizing, interpreting, and applying valuable insights.

A few of the best real estate data analytics tools include the following:

• Zillow: Zillow’s website has a section dedicated to providing users with current housing market data, such as current home values and predicted home values in any given region. For Zillow Premier Agents, it also tracks the performance of every lead.
• Offrs: This predictive analytics platform identifies properties and homeowners most likely to sell in the coming year.
• Homebot: This predictive analytics tool helps nurture leads with customized information and marketing.
• RealPage: This property management software provides data and tools for leasing, marketing, and managing tenants, as well as finances.

Zillow publishes valuable data for the real estate industry and provides many tools to help agents build their businesses. Realtors who become Zillow Premier Agents get to connect with buyer leads directly from the platform, and since Zillow is the most popular real estate website, this is an ideal way to generate leads. Learn more about Zillow Premier Agent in our review.

FAQs

How is data science used in real estate?

What is the best source for real estate data?

What should I look for in a real estate data tool?

Bringing It All Together

Data is a huge part of real estate; the most successful agents learn how to leverage it to build a strong business. Real estate data analysis can help you serve your clients better, reach new leads, understand the real estate market, customize and automate your marketing strategy, and close more sales—there are almost no limits! How will you use data to move your business forward?

The post The Ultimate Guide to Real Estate Data Analytics appeared first on The Close.

Homebot isn’t just a win for homeowners, though. It’s a way for agents to nurture their sphere as well as educate them—two birds with one stone. In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? So let’s dive into the top features of Homebot, its pricing, and my full breakdown.

Pros

• Set-and-forget it with automated monthly emails
• Cost-effective
• No contract requirement
• Lender referral opportunities
• Hyperlocal data from Altos Research

Cons

• Email-centric (may not be for all clients)
• Setup fee
• Advanced features only available with lender plans
• Not a replacement for expert advice
• Market competition via Zillow, Remine, etc.

The Close Score

4.7

Pricing:

4.8

Features:

4.5

User Interface:

4.5

Support:

4.8

out
of

5

My Verdict 

As both a real estate agent and coach, I’ve seen my fair share of software and even some cool AI tools designed to help agents stay connected with clients. Homebot stands out for me. It’s not just another tool—it’s a way to offer valuable insights that your clients will actually appreciate. People want to know what the value of their home is—Homebot keeps them off Zillow and engaged with you on a monthly basis. And at $25 a month, it feels like a no-brainer. 

I recommend Homebot to every one of my coaching clients because of the low cost and the added value you’ll bring to your sphere. While I still coach agents to use the FORD method—asking their sphere about their family, occupation, recreation, and dreams—I do think Homebot can help agents who worry about just making small talk a few times per year. While it’s still important to stay up to date with your clients’ lives, Homebot provides you (and your clients) with actionable advice. If you’re looking to up your client engagement game without emptying your wallet, I’d recommend checking out Homebot.

What Is Homebot? 

Homebot is a lead nurturing tool that helps real estate agents educate clients on what their home is worth via a monthly automated email. What’s great about Homebot is that it offers personalized insights, not just a number. This automated valuation model (AVM) is based on market data from more than 20,000 neighborhoods, updated weekly. 

You can also partner with a lender to unlock other cool features like a Chrome extension plugin and browsing on Zillow with a Homebot insights sidebar. You might not be able to keep leads off Zillow, but you can still provide better insights while they browse it. 

Homebot Pricing 

For Real Estate Agents

Homebot offers a straightforward and budget-friendly pricing model for agents. There’s even a way to get a freemium version through your lender partner. The Pro Plan for agents starts at $25 per month with a one-time setup fee of $50. Here’s what you get:

• Personalized home value insights delivered to 500 clients every month
• Customized insights for homeowners 
• Basic integrations  

Note: If you want to add more clients, you can do so in blocks of 500 for an additional $10 per month. 

For Lenders

In most transactions, the lender is essential—and most agents have a few preferred mortgage professionals in their pocket. When your lender partners with you on Homebot, that’s where the magic happens. You’ll unlock these premium features: 

• Homebot Home Search Chrome browser extension
• Video manager and video email 
• Personalized URLs for your listings
• Additional insights for clients when they browse Zillow 

With these extra bells and whistles, pricing is a bit more involved for lenders. There’s a $200 one-time setup fee and a base subscription of $150 per month. The reason for the big jump in pricing when compared to the agent offerings is that the lender pricing unlocks other features specific to mortgage professionals, such as the ability to offer a freemium version to agent partners. 

Key Features 

Automated Home Value Insights

One of the core features of Homebot is its ability to provide automated and personalized home value insights. They use one of the largest real estate databases, Altos Research, to give homeowners an accurate picture of what their home is worth. 

If your clients don’t agree, they have the option to change it (after which you’ll receive a notification). Don’t worry—your clients are only given a realistic adjustment range based on Homebot’s data models and market trends. This number will be saved for your client, but won’t impact Homebot’s data reporting. 

The insights also extend into the “Homebot Home Search Experience.” This is a really cool feature where Homebot integrates directly with Zillow in the user’s browser, so your clients will get added Homebot insights while they browse Zillow. Let’s dive into that feature further. 

Homebot Home Search Experience

The question on your mind at this point is most likely, “Are Homebot’s values more accurate than Zestimates?” The answer is unequivocally yes. I’ve dug into the Zestimate data and Zillow’s nationwide margin of error is 7.7% for homes that are off market. Altos Research, which provides data to Homebot, has roughly 20,000 hyperlocal markets and pulls data on “over 100 million properties every week.” 

Zillow’s model is limited to the data that Zillow has access to—which relies on partnerships with MLSs nationwide. But agents know how fickle those partnerships can be. On the other hand, Altos Research positions itself as “the only company to analyze the entire active market in real time, tracking every property listed for sale or rent in the U.S.”

Looking at the snip above, this is what homeowners will see when they use the Homebot home search function. It’s a much cleaner interface that keeps your clients engaged with you, not the featured Zillow Premier Agent. 

Refinancing Scenarios

With rates at recent highs, a lot of homeowners don’t have any idea of what they could afford if they chose to refinance or buy. Homebot gives your prospects several possible refinancing scenarios based on current mortgage rates. You can help your clients better understand the value of their largest financial asset, especially in uncertain times. 

Personalized Landing Pages (PURLs)

Personalized URLs, or PURLs, are a way Homebot can help you grow your client base. These landing pages capture new leads and put them directly into your Homebot database. When a new visitor lands on your PURL, they’re prompted to enter their home address to receive an instant home valuation (powered by Homebot). 

You can use this in a lot of different ways, like with social media advertising or with an open house on a new listing. We’ve seen the power of landing pages for real estate agents, and the fact that Homebot designs this for you is a boon for your productivity.

These pages have a great user interface and an actual reason for visitors to input their info—they’ll get the value of their home without waiting for a real estate agent to pester them. I also like the fact that you have an easy intro for your follow-up. Just ask your new client about what they thought of their home’s predicted value.

Client Nurturing With Video Manager

Another great feature I love is Homebot’s video manager*. With this, you can upload videos around common client pain points and send them to your sphere every month as an engagement tool. You can import these from YouTube, BombBomb, or other popular video platforms as well. This makes it super easy to email your videos to keep your clients engaged beyond the automated home value email. 

Make a few videos that explain refinancing, provide personalized video market updates, or just simply check in with your sphere to give them that personal touch. When you get a new client in your Homebot database, your “Homeowner Intro” can be sent at the touch of a button. 

*Video Manager is only available to agents cosponsored by a lender or lenders on the Pro plan. Otherwise, you can choose from a few premade videos to engage your clients. 

Integrations

Within the Homebot platform, you can view your open rate, click-through rate and see which of your prospects have engaged with their Homebot email. It’s pretty straightforward so I don’t want you to worry about the fact that Homebot doesn’t have a ton of integrations. 

Homebot does partner with Total Expert CRM, BombBomb, and Mortgage Coach. But more importantly, the company has an open API. So if you’re a tech-savvy agent, you can get in touch with their team to put together a custom integration. This also means you can use a tool like Zapier to connect Homebot to a CRM you’re using with minimal headaches. 

When you partner with a lender, those plans offer a Chrome extension and a Zillow plugin. After all, we know it’s almost impossible to keep your clients off of Zillow. This feature could be the extra nudge you need to nurture a great conversation with your client about a home they saw on Zillow. Based on the buyer’s profile, Homebot provides a “buy score” for a home, letting them know if this is a smart, fair, or a weak purchase price, as well as estimated monthly costs and savings compared to renting.

Homebot Alternatives 

Here’s the thing—in the world of real estate tools, Homebot stands alone. With artificial intelligence (AI) valuations, it’s more important than ever to keep that client relationship alive. Homebot is an innovative tool that has more accurate valuations than a Zestimate and provides real value for your clients. I haven’t been able to find a tool that does what Homebot does, especially for the price. However, if some of these features sound appealing, here are a few other companies you might like to consider.

Wise Agent

Agent Legend

Kiavi

The Bottom Line: Is Homebot Worth the Money?  

Homebot is an amazing addition to any agent’s existing toolkit, and it won’t cost you an arm and a leg. This isn’t just “touching base” to see how things are going—you’ll be offering personalized financial insights to your clients, which go much further than calling them to ask them the FORD questions for the third time this year. 

Homebot’s focus is on client nurturing—something I preach a lot in my coaching. What I like about the company’s approach to this vital part of the client relationship is that Homebot is designed to complement your current system. If you’re aiming to give your client nurturing strategy a tech-forward edge without overwhelming yourself, Homebot is your go-to.

Methodology

In evaluating Homebot, I used my firsthand experience of the platform as both a real estate agent and a coach. I’ve been a fan of Homebot for years and I’ve recommended it to many of my coaching clients with great success.

Here at The Close, our goal is to offer actionable advice to help our readers succeed. Just to be clear: Homebot has not paid for this review, and my enthusiasm for Homebot has not influenced my evaluation. Our product review methodology emphasizes thoroughness and an unbiased take.

What’s Your Take? 

What do you feel about predictive analytics software and letting AI predict home value in real estate? Do you feel like this product could work for your business? 

We love to hear from our readers. Please share your experience with Homebot or other thoughts in the comment section below.

The post Homebot Review: Pricing, Pros & Cons for Real Estate Agents appeared first on The Close.