I’ll explore some of the top companies that offer real estate leads pay at closing and dive into how real estate professionals can benefit from their services.

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The Close’s top picks for real estate leads pay at closing

Provider	Best for	Referral fees	Qualifications Needed
	A streamlined platform to receive leads	1.5% listing fee ($3,000 minimum)	Over five years of experience with great client reviews and extensive market knowledge
Visit Clever
	Data-driven courses and coaching	15%-40% of commission	By invitation only; only specific locations apply
Visit Zillow Flex
	Performance-based lead assignment	30%-35% of commission (0% if paid by sponsor)	Undisclosed
Visit SOLD.com
	Leads based on performance history	33% of commission	Undisclosed
Visit HomeLight
	Receiving leads via text message	25%-35% of commission	Undisclosed
Visit Agent Pronto
	Prequalified leads	1% of estimated home value or 25%	24 months of experience and five closed transactions in the last 12 months
Visit Rocket Homes
	Leveraging technology	30% of commission	Three years of experience and six transactions in 12 months
Visit UpNest
	Agents in the REALTOR® network	35% of commission	Three years of experience, at least 20 transactions, or comparable sales volume within the last 12 months
Visit ReferralExchange

Clever: Best for a streamlined platform to receive leads

Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This entirely web-based real estate leads paid at closing platform doesn’t play favorites based on how much you’re willing to pay.

Instead, it considers the quality of service an agent provides and client satisfaction. Rather than paid tiers, an in-house matching team handpicks and assigns leads based on your experience, local market focus, and client reviews, so you connect only with vetted, high-intent buyers and sellers. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Fees & process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for data-driven courses & coaching

Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I chose Zillow Flex

Zillow Flex is available exclusively to agents already enrolled in the Zillow Premier Agent program. It offers seasoned agents or those already invested in the platform an opportunity to generate leads with no upfront costs.

Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Zillow Flex locations

• Phoenix, AZ
• Los Angeles, CA
• San Diego, CA
• Sacramento-Stockton-Modesto, CA
• San Francisco-Oakland-San Jose, CA
• Denver, CO
• Orlando, FL
• Daytona Beach, FL
• Melbourne, FL
• Jacksonville, FL
• Miami-Fort Lauderdale, FL
• Tampa-St. Petersburg-Sarasota, FL
• Fort Myers-Naples, FL
• Port St. Lucie, FL
• Sebastian, FL
• Homosassa Springs, FL
• Ocala, FL
• Gainesville, FL
• Palm Bay, FL
• Punta, FL
• Atlanta, GA
• Chicago, IL
• Indianapolis, IN
• Boston-Manchester, MA
• Springfield-Holyoke, MA
• Washington-Hagerstown, MD
• Baltimore, MD
• Detroit, MI
• Saint Louis, MO
• Raleigh, NC
• Durham, NC
• Charlotte, NC
• Minneapolis-Saint Paul, NC
• Las Vegas, NV
• Queens, NY
• Bronx, NY
• Brooklyn, NY
• Manhattan, NY
• Oklahoma City, OK
• Cleveland, OH
• Akron, OH
• Portland, OR
• Philadelphia, PA
• Norfolk-Portsmouth-Newport, RI
• Dallas-Fort Worth, TX
• Houston, TX
• San Antonio, TX
• Austin, TX
• Richmond-Petersburg, VA
• Seattle-Tacoma, WA

Fees & process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for performance-based lead assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

• Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals.

Fees & process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for leads based on performance history

Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. 

It matches high‑intent clients to agents with proven track records by analyzing over 27 million public transaction records and thousands of client reviews. It also displays past sales on a “Transactions Near You” map so leads reflect your real‑world performance. HomeLight offers seasoned agents an uncomplicated and reliable way to access valuable leads and grow their businesses.

• Mobile application: Agents receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

Fees & process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for receiving leads via text message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Fees & process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and the signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for Agent Pronto is 25% to 30% of your commission.

Rocket Homes: Best for prequalified leads

Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for leveraging technology

Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively on their UpNest agent profile. 

Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

• Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
• Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

Fees & process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for agents in the REALTOR® network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Pros and cons of real estate leads pay at closing

If you’re still unsure about getting realtor leads pay-at-closing, weighing their pros and cons can help you determine if this model aligns with your business strategy:

Methodology: How I chose the best pay at closing real estate leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform

Frequently asked questions (FAQs)

How much do real estate agents spend on leads?

How does the pay-at-closing model work?

What are the fees associated with joining and using the pay-at-closing service?

What is it called when the seller pays closing costs?

Your take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

Pros

• You can capture buyer leads earlier than competitors.
• It has automated digital advertising.
• It has built-in CRM.
• Zillow Live Connections puts you in contact with leads over the phone.
• You get increased exposure.
• It has broker management tools
• It has multiple integrations.
• It has detailed analytics and ROI report.

Cons

• It lacks price transparency.
• It has upfront costs, regardless of lead volume or closings.
• Customer service is not strong.
• Zillow CRM is very basic.
• Leads aren’t exclusive.
• The price per lead can be higher than other platforms.

The Close Score

4.5

Pricing:

3.1

General Features:

4.3

Advanced Features:

3.6

Customer Service:

3.2

Customer Rating:

3.0

Expert Score:

4.0

out
of

5

My verdict on Zillow Premier Agent & why you should trust it

As one of The Close’s staff writers, I have extensive research experience on various real estate topics and solution providers. I can provide readers with an objective and comprehensive review of Zillow Premier Agent, including an overall analysis of its strengths and limitations.

What is Zillow Premier Agent, and how does it work? In 2024, an average of 217 million unique visitors browse Zillow each month, searching for homes and real estate agents. Zillow Premier Agent leverages this site traffic, allowing agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network.

This process helps capture leads who might be casually browsing properties long before they contact an agent. The platform then displays ads in key positions next to properties for sale, boosting Zillow Premier Agents to the top of the agent directory.

The biggest challenge with Zillow Premier Agent is the cost, which can be substantial, particularly in highly competitive markets. Agents must ensure they have the budget to sustain the investment and effectively convert the leads they receive.Additionally, the competition among agents on the platform can make it difficult to stand out and secure many leads. Therefore, having a solid profile and lead follow-up process is essential. If you want to guarantee you’ll get leads, consider pay-at-closing lead companies like Zillow Flex and Clever.

Zillow Premier Agent alternatives

Zillow Premier Agent offers many advantages, but is not the perfect fit for everyone. The cost and competition can be challenging for some agents, especially those just starting. If you feel ZPA isn’t the right platform, here are some Zillow alternatives worth considering.

Platform	Why It’s a Great Alternative	Starting monthly price	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	$309	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	$300	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	$899	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	$400	zBuyer review	Visit zBuyer

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	zBuyer review	Visit zBuyer

Key features of Zillow Premier Agent

Obtaining leads is the most significant benefit of using Zillow Premier Agent, but there is more to this platform than just prospects. Some of my favorite ZPA key features include the following:

Zillow Premier Agent Profile

Agents can create a solid ZPA profile to stand out. A complete Zillow profile leverages the SHARP model, which stands for sales, headshot, advertising markets, reviews, and professional bio. This means you should claim all your past transactions on Zillow, have a current realtor headshot, work in the applicable markets, beef up your reviews, and spice up your agent bio.

If you have an active profile and your listing is on Zillow, you should be displayed first as the listing agent, regardless of your Premier status. But you won’t have that opportunity if you haven’t claimed the listing or are inactive on Zillow.

Premier agents also appear next to their purchased share of every listing in their chosen ZIP codes (plus any of their listings, regardless of whether they are in their chosen ZIP code), expanding their exposure significantly.

Third-party CRM integrations

Zillow Premier Agent offers seamless integration with various third-party CRMs, such as Follow Up Boss, Top Producer, and Lofty (formerly Chime), which enhances lead management efficiency. For instance, ZPA supports two-way sync with Top Producer CRM, ensuring any updates on one platform reflect on the other.

Performance Analytics

Zillow Premier Agent offers analytics and tracking tools to help agents optimize their lead performance. The platform has detailed reports on lead volume, response rates, and conversion metrics, allowing agents to see how well their advertising efforts are paying off.

If you’re a team lead, ZPA’s performance analytics also track team members’ effectiveness and lead volume and status, ensuring everyone contributes efficiently to your team’s overall success.

Training resources

Zillow Premier Agent provides comprehensive training resources and education materials to support agents. These include courses and guides on using Zillow’s tools effectively, managing your ZPA advertising, using ZPA’s CRM, nurturing inactive customers, converting your leads, and more.

Zillow Premier Agent pricing

Is Zillow Premier Agent free? Of course not. If you’re researching Zillow Premier Agent cost, I’m afraid you won’t find it either. Zillow does not publish specific pricing details, as costs vary significantly based on several factors. You’ll need to contact Zillow directly to get accurate pricing information and discuss your particular market and advertising goals. However, I’ve gathered information from some agents that I hope will provide helpful estimates.

How much do Zillow leads cost?

The cost for Zillow Premier Agent lead depends on four factors:

• Your ZIP code
• The average home price in your area
• The number of competing agents
• The percentage of leads you want to capture

According to some of our readers, leads can cost as little as $20 to $75 each in less competitive markets. However, in competitive and high-priced markets, the cost can rise dramatically, with some agents reporting leads costing $450 to $500 each.

How much does it cost to be a Zillow Premier Agent?

You’re probably wondering, “How much are Zillow leads per month?” Since Zillow does not provide market-specific pricing estimates, The Close contacted agents in our network. Based on feedback from agents who are successfully profiting with Zillow Premier Agent, we found the following pricing estimates to be accurate:

• The typical monthly price for major metro markets starts at about $1,000.
• ZPA agents pay between $300 and $500 per month for markets outside of major metros.

While we disagree with the company’s lack of price transparency, I still believe that Zillow Premier Agent is a valuable service that agents should consider in their paid lead generation strategies.

How to get the most out of Zillow Premier Agent

Here are some strategies you can use to maximize your Zillow Premier Agent investment:

• Polish your Zillow Premier Agent profile like a pro: Add your sharpest headshot, a friendly but confident bio, and a handful of glowing reviews to make a killer first impression.
• Bid strategically on ZIP codes: Start with one to two high-opportunity, low-competition ZIPs and adjust your bids monthly based on cost per lead and lead quality.
• Ensure fast lead response: Aim to respond within 5 minutes — Zillow data shows conversion rates drop sharply after 30 minutes.
• Apply Zillow’s ALM framework: In your first conversation with the lead, ask, “When can we tour?” (Appointment), “What other areas interest you?” (Location), and “What’s driving your search?” (Motivation) to secure a face-to-face meeting.
• Leverage CRM and analytics: Sync your leads with your CRM (e.g., Follow Up Boss, Top Producer) to automate drip campaigns, track response times, and A/B test your messaging to see which drives higher click-through rates.

Related article

How to Advertise on Zillow in 9 Steps (+ Free Checklist)

Methodology

In my assessment, I conducted thorough research to ensure accuracy in my Zillow Premier Agent review. Our team of expert researchers, agents, writers, and editors at The Close scored Zillow Premier Agent against dozens of other lead generation companies. We analyzed its platform, pricing structure, features, user feedback, and reputation, and then based our evaluation on the following criteria:

• Pricing (20%)
  • We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General features (25%)
  • We evaluated the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced features (20%)
  • This category includes advanced functionalities such as the quality of leads generated, lead nurturing, lead scoring, triggers and alerts, team distribution, and scripts.
• Customer service (10%)
  • We reviewed how easy it is for real estate agents to reach out to a customer service representative. We also considered agents’ access to phone or email support and a concierge program.
• Customer rating (10%)
  • The reputation of each lead generation company was evaluated by considering feedback from verified users.
• Expert score (15%)
  • The expert score covers other standout features not mentioned in the above criteria.

Read more about our methodology here.

Frequently Asked Questions

Is Zillow Premier Agent worth it for new agents?

How do I get out of a Zillow Premier Agent contract?

What is the difference between Zillow Premier Agent and Flex Agent?

Bottom line: Is Zillow Premier Agent worth it?

At the start of this review, you might have asked, “What is Zillow Premier Agent?” And now that I’ve run you through its most essential features, would you say the platform is worth it? For me, Zillow Premier Agent is an investment real estate agents, teams, and brokers should consider.

The lead gen landscape is constantly evolving. There are always new players, approaches, and lead generation ideas, but Zillow has remained a visible and vital part of this conversation. To be clear, Zillow Premier Agent isn’t as cost-effective for every agent. In some US markets, costs are so high that agents may barely break even. However, no online lead source offers the same traffic, exposure, and opportunity as Zillow Premier Agent.Is the platform perfect for every agent? No. But is Zillow Premier Agent worth it, or at least worth considering? Absolutely. As long as you have an adequate budget, an impeccable profile, and effective follow-up skills to convert your leads into clients, we can stand behind your investment in Zillow Premier Agent. But if you’re a new agent, consider your budget before committing.

Your take

Where do you buy real estate leads? Have you ever tried Zillow Premier Agent? What did you think? I’d like to hear your Zillow Premier Agent reviews in the comments!

The post Zillow Premier Agent Review 2025: Is it Worth the Cost? appeared first on The Close.

• Market Leader: Best for monthly guaranteed leads
• Offrs: Best for seller leads
• SOLD.com: Best for preferred agent network and referral leads
• REDX: Best for prospecting leads
• Zillow Premier Agent: Best for buyer leads
• zBuyer: Best for on-demand leads generated via cash offer
• CINC: Best for paid search advertising
• Zurple: Best for digital marketing and automation

The Close’s top picks for best places to buy real estate leads

Provider	Best for	Starting Monthly Price	Learn More
	Monthly guaranteed leads	$189	Visit Market Leader
	Seller leads	$399	Visit Offrs
	Preferred agent network and referral leads	Free to join; you’ll pay referral fees	Visit SOLD.com
	Prospecting leads	$50	Visit REDX
	Buyer leads	Depends on the market; around $300 to $1,000	Visit Zillow Premier Agent
	On-demand leads generated via cash offer	$400 minimum spend	Visit zBuyer
	Paid search advertising	$900	Visit CINC
	Digital marketing and automation	$149	Visit Zurple

Market Leader: Best for monthly guaranteed leads

Pros	Cons
Lead volume every month is guaranteed. It has advanced lead behavior tracking. Contact info is guaranteed. It refunds fake leads with bogus emails and phone numbers. It is excellent for long-term business forecasting.	Lead quality isn’t always premium. It can be cost-prohibitive. It may not be ideal if you already have a robust and active website. It has a minimum six-month contract.

Why I chose Market Leader

Market Leader has a long-standing reputation and a proven real estate lead generation track record. It’s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.

Additional features

• Network Boost: If you want to increase your pipeline, you can use Market Leader’s Network Boost, which can give you an estimated volume of 30 leads for $300 per month.
• HouseValues: Market Leader’s HouseValues provides homeowners with free home valuations and captures their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.

Offrs: Best for seller leads

Pros	Cons
It uses predictive analytics. It offers guaranteed leads. You can claim a ZIP code and join their nationwide referral network. It offers excellent value for its annual price.	Nurturing time for leads can be long. The ROOF referral fee is expensive. It has no CRM. It has limited third-party integrations.

Why I chose Offrs

Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion. 

Offrs is the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package. Offrs is great for agents because these leads are targeted at sellers who are ready to list. And you know what they say—leverage those listings to get even more leads.

Additional features

• ROOF lead platform: ROOF is a great feature that acts as an inside sales agent (ISA). ROOF will contact, qualify, and convert your leads to be ready for you. One of the biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.
• RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.

SOLD.com: Best for preferred agent network and referral leads

Pros	Cons
It has a private referral network. It doesn’t require a contract. It has an easy and free sign-up process. You can pay for Guaranteed Display to get more referral leads.	An agent referral fee is not indicated on the website. It is not ideal for new agents. It has an onboarding and learning curve.

Why I chose SOLD.com

SOLD.com is one of The Close’s recommended pay-at-closing real estate lead companies. It connects agents with motivated buyers and sellers and uses data-driven insights and proprietary algorithms to match you with serious clients. 

You create your profile, set your preferences for leads, and convert the leads you’re sent. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. So if you’re a new agent, I’d recommend signing up, but don’t expect a flood of leads to come your way.

Additional features

• Agent portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
• Marketplace: As members of SOLD.com’s referral network, agents can access vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).

REDX: Best for prospecting leads

Pros	Cons
It has unlimited lead generation potential for a single monthly fee. It offers excellent value for money. It is great for agents who are comfortable with cold calling. It has a fantastic user interface, including its Vortex lead management system.	CRM has no automation options. It is not great for agents who are discouraged by rejection. Outbound lead gen means more work for you on the front end. It has a high percentage of inaccurate data.

Why I chose REDX

REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting.

REDX is ideal for budget-conscious agents who invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you’re going with REDX, practice your cold-calling scripts and have your CRM handy.

Additional features

• Power Dialer: The Power Dialer helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines so that you can make the most of your prospecting calls.
• Ad Builder: For only $49.99, REDX’s Ad Builder simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.

Zillow Premier Agent: Best for buyer leads

Pros	Cons
You can capture real estate buyer leads earlier than competitors. It has automated digital advertising. It has broker management tools. It allows multiple integrations. It has a built-in CRM.	It lacks price transparency. Leads aren’t exclusive. Customer service needs improvement. Zillow CRM is very basic. Cost per lead can be higher than other platforms.

Why I chose Zillow Premier Agent

Zillow Premier Agent (ZPA) should be on your radar if you want more buyer leads in real estate. Zillow puts ads for Premier Agents right next to property listings on its site. When someone picks you, they fill out a quick form with their contact info, and then Zillow sends that info your way. 

Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you’ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.

Additional features

• Third-party CRM integrations: ZPA integrates with multiple CRMs, such as Top Producer, Follow Up Boss, and Lofty, enabling agents to manage and nurture leads seamlessly.
• Training resources: ZPA provides training resources for agents, including courses and guides to enhance lead generation and client management skills. These resources help agents utilize Zillow’s tools effectively and improve business performance.

zBuyer: Best for on-demand leads generated via cash offer

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. It has built-in lead capture tools.	Leads are not exclusive. There is a minimum spend of $400 per month. It lacks CRM. It lacks a concierge program. Lead nurturing and conversion takes time.

Why I chose zBuyer

zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies can’t match. It has an excellent track record of supplying valuable, verified leads by targeting potential sellers’ interest in cash offers and directing them to HousingNow.com. The site is similar to Zillow, where buyers can browse listings—after inputting their contact information. 

What makes zBuyer different is its process of verifying leads for realtors to ensure they are ready to transact. While the leads aren’t exclusive, zBuyer only shares each with a maximum of six agents. So, if an area has that many agents already active, it will be sold out.

Additional features

• Lead count guarantee: When you sign up with zBuyer, you can select the monthly number and type of leads you want to receive, such as 20 real estate buyers leads and 15 seller leads. If these numbers aren’t met, zBuyer will provide additional leads or adjust the price for the following month to ensure you reach your target.
• Lead replacement: zBuyer ensures agents receive a replacement for every bad lead, maintaining the value of their investments. This extra layer of security allows agents to focus on engaging with viable prospects.

CINC: Best for paid search advertising

Pros	Cons
AI automation can follow up on your behalf. It has a private referral network. It is a great CRM and mobile app focused on real estate. Its platform is geared toward teams and top performers. It has lead nurturing and seller lead capture.	Getting started can be expensive. It takes time to get a return on investment. It is not recommended for new agents because of cost. AI feature is an additional cost.

Please contact a CINC sales rep for more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients.

Why I chose CINC

CINC is an excellent platform to buy leads in real estate, as it uses Google and Meta to generate leads via hyper-local advertising done for you by the CINC team. Instead of only advertising, CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. 

This approach ensures potential clients are reached and directed into a streamlined management system. If you already have a solid digital footprint, I’d recommend investing in CINC, which can widen your reach even more.

Additional features

• CRM and mobile app: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure you take care of your leads promptly and automatically.
• Alex (CINC AI bot): Alex engages with leads by sending personalized messages, streamlining communication, and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.

Zurple: Best for digital marketing and automation

Pros	Cons
It offers exclusive leads. It has a powerful lead nurturing system. It has an easy-to-use platform with a minimal learning curve. It has excellent analytics. It includes extra features like social media schedulers and video messaging.	It has limited integrations. It doesn’t offer training. Customer service needs improvement. It can be expensive for some agents. A six-month contract is required.

Why I chose Zurple

Zurple is another place to purchase real estate leads. It generates leads using community-specific landing pages that capture contact information in exchange for home valuations or IDX searches. 

If you’re a tech-savvy agent seeking robust analytics, Zurple might be your ideal fit. Its seamless integration with Facebook and Google Ads can benefit agents with a strong online presence. Additionally, Zurple’s automatic follow-up tools make it an excellent choice for agents not using their CRM to its highest potential.

Additional features

• Lead-capturing websites: Zurple’s customizable IDX websites showcase current MLS listings and property search features. They include lead capture tools such as forms for scheduling showings and home valuations, turning visitors into potential clients.
• Pipeline Boost: It is a cost-effective solution for agents to grow their databases through expert-managed Instagram and Facebook ad campaigns. It generates targeted real estate buyer leads for realtors and engages them with personalized email and text messages.

Frequently Asked Questions (FAQs)

What is the best platform to get real estate leads?

Is it worth it to pay for leads?

Is it worth it to buy leads on Zillow?

Methodology: How I chose the best places to buy real estate leads

Our expert researchers, agents, writers, and editors at The Close evaluated dozens of lead generation companies to find the best places to buy real estate leads. We analyzed each platform and based our top choices on the following criteria:

• Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
• Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.

Read more about our methodology here.

Your take

Getting paid real estate leads isn’t the only strategy for success in the industry, but it is an essential part of your business development. Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!

The post The 8 Best Places to Buy Real Estate Leads in 2025 appeared first on The Close.

The Close’s top picks for best real estate apps

Our Top Picks	Best For	Starting Price	Learn More
	Lead generation	Free with Zillow Premier Agent membership	Zillow Premier Agent ↓
	Open houses	Free	Curb Hero ↓
	Home valuations	Free for National Association of Realtors (NAR) members	RPR ↓
	Commercial real estate listings	Free	LoopNet ↓
	DIY 3D tours	Free with a $400 Pivo Pro device	Pivo Tour ↓
	DIY design and marketing templates	Free; Subscription starts at $9.99	Canva ↓
	Video messaging	$33 per month	BombBomb ↓
	Organizing files and data	Free; Subscription starts at $10	Notion ↓
	Transaction management	$31.99 per month	Dotloop ↓
	Realtor safety	$20 per month	Forewarn ↓
	Social media on-the-go	$39 per month	Agent Crate ↓
	Agent coaching and goal-setting	$39 per month for agents; $459 for teams	Agently ↓

1. Zillow Premier Agent

• Best for: Lead generation
• Cost: Free with Zillow Premier Agent membership
• Favorite feature: Built-in CRM and automated digital advertising
• Available on:

Zillow is a powerhouse in the real estate world, especially when it comes to lead generation for agents. Sure, Zestimates can be hit or miss, but there’s no denying that millions of potential buyers flock to Zillow every day.

Becoming a Zillow Premier Agent lets you tap into an enormous pool of local, targeted leads. Plus, its app has a surprisingly robust customer relationship manager (CRM), allowing you to import leads, set up tasks, and automate texts and emails.

2. Curb Hero

• Best for: Open houses
• Cost: Free
• Favorite feature: QR-code sign-in forms; integrations with 6,000+ CRMs
• Available on:

Curb Hero is one of The Close’s best open house apps. It lets you create sleek open house digital sign-in sheets customized with your branding. These sheets are perfect for capturing visitors’ information for effortless follow-ups.

But it’s more than just a sign-in app — it gives you real-time data and analytics on your open house performance. Plus, the app integrates with most CRMs, allowing you to manage your leads easily after your event.

3. RPR (Realtors Property Resource)

• Best for: Home valuations
• Cost: Free for NAR members
• Favorite feature: In-depth property reports and neighborhood demographics
• Available on:

RPR (Realtors Property Resource) is a game-changer for NAR members, especially since it’s free. It’s packed with tools, including an in-depth property report and an Automated Valuation Model (AVM) that rivals how experienced agents do comparative market analysis.

You’ll get insights on home ownership history, mortgage info, neighborhood demographics, and market trends. The app also has GPS-enabled driving directions and instant property and market data access.

4. LoopNet

• Best for: Commercial real estate
• Cost: Free
• Favorite feature: Comprehensive property insights; map-based search feature
• Available on:

LoopNet is the premier online commercial real estate marketplace. It offers many tools and resources to help you access a vast network of potential buyers, sellers, and investors. It boasts over half a million listings, including industrial and multifamily properties. 

Its tools provide insights into property values, rental rates, and market conditions in specific areas or asset types. If you’re looking to scale your business, LoopNet is a must-have app.

5. Pivo Tour

• Best for: 3D tour videos
• Cost: Free with a $400 Pivo Pro device
• Favorite feature: Unlimited captures and AI-powered motion-tracking
• Available on:

Pivo is one of the best apps for real estate agents looking to create virtual home tour videos. It combines an AI-driven motion-tracking camera with a high-quality photo editing app, making it easy to create videos for open houses and new listings. 

The system costs $400 as a one-time purchase and includes the Pivo phone holder, tripod attachment, and a remote. Compared to pricier 3D tour services like Matterport, Pivo can pay for itself with just one listing.

6. Canva

• Best for: DIY design and marketing templates
• Cost: Free; Subscription starts at $9.99 per month when billed annually
• Favorite feature: In-app mobile editor; lots of free real estate templates
• Available on:

Seriously, who hasn’t heard of Canva these days?! Canva is the most well-known and versatile design platform — a must-have for all your real estate marketing materials. Its user-friendly interface and massive template library let you quickly whip up social media posts and edit real estate videos. It even has real estate-specific icons, stock photos, and prefilled templates to streamline your workflow.

Looking for video editing software? Check out the Close’s roundup of the best real estate video editing software for some curated options.

7. BombBomb

• Best for: Video messaging
• Cost: Subscription starts at $33 per month
• Favorite feature: Unlimited recording length; custom branded videos
• Available on:

BombBomb is one of those top-rated real estate apps that makes video marketing seamless. It helps agents connect with leads in a more personal way. The app compresses your videos so they’re easy to send via text or email. 

While it’s not real estate-specific, its seamless email marketing integrations make it a favorite among agents. If you’re looking for the most powerful platform to harness the power of video marketing, BombBomb is a stellar choice.

8. Notion

• Best for: Organizing files and data
• Cost: Free; Subscription starts at $10
• Favorite feature: Unlimited file uploads; custom websites and automation
• Available on:

Notion is an incredibly versatile tool for organization and productivity that lets you customize your workspace to fit your needs. Whether you’re managing transactions or tracking leads, Notion’s system helps keep everything in one place. 

It integrates with tools like Google, Slack, Trello, and Dropbox. Agents can use databases, project boards, and task management tools to stay on top of every deal.

9. Dotloop

Manage transactions and modify real estate contracts anytime

• Best for: Transaction management
• Cost: $31.99 per month for agents
• Favorite feature: Document scanner, clause manager, and audit trail
• Available on:

Dotloop makes transaction management a breeze, keeping all your documents, e-signatures, and contracts in one easy-to-use platform. No more chasing paperwork — everything’s centralized for easy collaboration with clients and teammates. If you’re tired of the back-and-forth and want to save time, download the Dotloop app on your phone. We strongly recommend it — in fact, it’s in our list of the best real estate transaction management software.

10. Forewarn

• Best for: Realtor safety
• Cost: $20 per month
• Favorite feature: Verify identities; view criminal histories and financial risks
• Available on:

Realtor safety is non-negotiable, and Forewarn gives you instant background info on potential clients before you meet them. No more waiting days for a report — all you need is a quick search on your phone for key details like criminal history and financial risks. 

It’s a simple, no-fuss way to vet strangers and add more security to your business. If you are looking for a reliable, efficient, and easy-to-use tool to protect yourself, Forewarn is worth checking out.

Honorable Mentions

I came across some cool real estate software that works perfectly on mobile, although they don’t have a dedicated mobile app (yet!). But here’s an insider trick: you can save any website to your home screen for an app-like experience. Just visit the site, tap the share or menu icon, and select “Add to home screen.” Voila! One-click access anytime. 

Here are two of those tools you can use this way:

11. Agent Crate

• Best for: Social media on the go
• Cost: Starting at $39 per month
• Key features: Marketing templates and a design studio that’s great for mobile

Agent Crate takes your social media posting to the next level. It features a vast library of content you can customize to fit your brand colors, logo, and design and post from anywhere. As with many real estate tech trends right now, it has also incorporated AI into its platform, helping you get your posts out even faster. If keeping up with social media feels like a chore, Agent Crate does the heavy lifting.

12. Agently

Set goals and stay on track with Agently

• Best for: Agent coaching and goal-setting
• Cost: $39 for agents; $459 for teams
• Key features: Automated agent onboarding and AI-powered listing builder

Agently is like having a real estate coach in your pocket. With innovative tools to assist in onboarding, training, and productivity tracking, Agently gives brokers a leg up in keeping their agents moving forward and hitting their productivity and GCI goals while supporting their professional development. 

One standout feature? There are agent challenges and contests that turn daily tasks into fun, rewarding competitions.

Methodology: How we chose the best real estate apps

With years of experience analyzing and reviewing real estate tools, I’ve seen firsthand how the right apps can transform how agents and brokers work. For this article, our writers, editors, and real estate professionals reviewed hundreds of mobile apps for realtors. Our top picks were based on the following criteria:

• Functionality: The app must address agents’ practical challenges and streamline workflows rather than add unnecessary tasks. It should enhance efficiency and make daily operations easier.
• Pricing: The app’s cost should align with the value it provides. A strong return on investment (ROI) is key, whether through improved efficiency, lead gen, or enhanced agent productivity.
• Ease of use: The app should be intuitive and easily integrated into a busy workday. Having a minimal learning curve, user-friendly interface, and straightforward navigation are essential.
• Feedback and verified reviews: Widespread adoption and positive agent feedback indicate reliability. Growth in user adoption and positive customer reviews add credibility. 
• Stability: The best real estate apps for realtors should run smoothly with limited interruptions, crashes, or technical issues, ensuring a seamless experience.

Our team regularly reviews and edits the articles on our site to ensure we provide you with the most up-to-date information. We pride ourselves on an independent editorial review process. Read more about our methodology here.

Frequently Asked Questions (FAQs)

What apps do realtors use?

What is the best real estate sales app?

Which app is better, Zillow or Realtor?

How do real estate apps determine home value?

What is the best app for finding property?

Which site is best for selling property?

Your take

What are your go-to apps for real estate agents to boost your work efficiency, connect with leads faster, and close more deals? Do you agree with my list of the best apps for real estate? Which ones did I miss? Let me know in the comments!

The post 12 Best Real Estate Apps for Agents in 2025 appeared first on The Close.

1. Make Professional Connections

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Forming professional connections is the beginning of learning how to gain clients in real estate. Partner with accountants, lawyers, and mortgage lenders in your transactions. Connecting with these professionals is crucial to building a sphere of influence and referral network. These professionals often interact with people who will eventually need real estate services, and you want to be at the top of their minds when the opportunity arises.

2. Collaborate With Other Businesses

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Getting involved with local businesses to help with cross-promotion is another excellent way to obtain new clients. It’s also a great strategy to boost your visibility and credibility among the local community. Companies to partner with would be moving companies, local coffee shops, and even the local tax accountant. 

Collaborate through hosting events, offering discounts, or agreeing to recommend each other’s businesses. Over time, these relationships will lead to a steady stream of income with little financial investment on your part.

3. Buy Real Estate Leads

• Best for: Buyer and seller leads
• Time to get clients: Immediately

Investing in lead generation sources is another effective way to receive buyer and seller leads. Agents can quickly get their businesses up and running by buying real estate leads from reputable companies. This method does save a lot of time compared to other organic methods of getting new client leads. Buying leads will significantly boost your client base and accelerate your business growth.

Market Leader allows real estate agents to connect with new clients quickly. Leads received through this real estate lead generator are exclusive and never distributed to other competitors. Agents can select their desired target market to become local experts while taking advantage of the lead volume commitment provided through the platform. Coupled with its CRM, agents can execute automated lead nurturing and marketing.

4. Learn How to Cold-call & Door Knock

• Best for: Obtaining new exclusive listings
• Time to get clients: Weeks to months

A proactive strategy for getting new clients in real estate is to cold-call and door-knock. Door-knocking is prospecting for clients by physically visiting a home and introducing yourself and your services. Many agents will block off a specific time in their week to select a neighborhood or street and just go door to door. It’s an effective way to learn if clients want to sell or move soon and for agents to distribute their contact information. 

Cold-calling is a lead gen strategy many agents veer away from because they’re intimidated by it. However, the more you practice cold-calling prospective clients and pitching your services, the easier it will become. Learning how to get clients as a real estate agent through cold-calling will take a lot of perseverance and commitment to get new leads. As you cultivate relationships through these methods, you’ll see an increase in short-term leads and long-term client loyalty.

5. Find Your Niche

• Best for: Seller and buyer leads
• Time to get clients: Weeks to months

Finding your real estate niche will help you differentiate yourself from your competition and attract clients looking for your specialty. Whether you want to select your niche based on demographics, property type, or types of buyers or sellers, you can tailor your marketing efforts to attract clients within those niches.

To find a niche, agents should find a sector of the real estate market that interests them and has high demand. Then, focus efforts on becoming the best agent within that niche. You can even find additional training or designations that help boost your marketability. As a result, you will begin attracting more targeted clients to sustain your business growth.

6. Leverage the Power of Social Media

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

If you’re new to real estate, you might wonder how real estate agents get clients. Many use platforms like Facebook, Instagram, and LinkedIn for real estate marketing. These platforms offer access to vast audiences and sophisticated targeting options to reach potential clients where they spend their time. 

Agents should be on all these social media platforms and regularly post high-quality content such as property listings, market updates, and client testimonials to help engage their audience. Social media advertising options are also available to help your posts target specific demographics and promote your services.

CINC helps agents generate high-quality leads with targeted campaigns on platforms like Google and Facebook. Its hyperlocal approach focuses on specific communities, delivering leads tailored to your preferences. CINC simplifies lead management with its advanced CRM and nurturing tools.

7. Invest in a Professional Website

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

A website is fundamental to establishing an online presence and is essential for learning how to get clients as a real estate agent. Websites also provide a sense of credibility to your business and should act as a lead generation tool. Your website should be user-friendly, mobile-optimized, and feature interesting content like property listings, blog posts, and market reports.

Update your real estate agent website regularly with fresh content and ensure it is optimized for search engines to attract organic traffic. Your contact information must also be readily available on your site so prospective clients can easily reach you.

Agent Image allows agents to build robust, user-friendly websites quickly. The platform offers customizable themes, IDX websites, and pay-per-click solutions so an agent’s website stands out and attracts organic traffic. Using Agent Image for website creation can enhance agents’ online visibility and engage potential new clients.

8. Prioritize Networking Effectively

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Initially, networking may seem like a daunting task. However, like any muscle, the more you use it, the easier it gets. The better you are at networking, the more successful your business will be. Finding real estate clients through networking will require you to attend local events, join real estate associations, and participate in community activities to expand your contacts and increase your visibility.

Face-to-face interactions with other professionals will help you build trust and allow you to showcase your knowledge and personality. This will make it easier for them to vouch for your services and refer your business.

9. Offer Free Knowledge to the Public

• Best for: Buyer and seller leads
• Time to get clients: Months

Offering free knowledge to the public is an excellent way to establish yourself as a trusted authority in real estate. If your content and information are valuable to the public, there is a higher likelihood that they’ll reach out to you for your services or share within their networks. This can include sharing market reports, homebuying guides, and educational webinars.

10. Create a Strong Referral System

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Developing a strong referral program is key to getting real estate clients. Encourage satisfied clients to refer their friends and family through word-of-mouth. Offer incentives such as gift cards, discounts, or charity donations to motivate clients to refer others. Promote your referral program on your website, social media, and during client interactions. A well-structured referral program will feed your business without costing you much.

11. Invest in Online Advertising

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

Advertising is a very effective way to obtain new clients who wouldn’t otherwise find your contact information. However, online advertising for real estate leads requires a significant financial investment and a targeted approach. Agents can advertise on Google, Zillow, Realtor.com, or third-party lead generation sites. Set your budget, track your ad performance, and tailor your ads to maximize return on investment.

Frequently Asked Questions (FAQs)

How can I effectively balance multiple lead generation strategies?

How do I measure the success of my lead generation efforts?

What should I do if I'm not generating new real estate clients?

Can you be a successful realtor without social media?

Bringing It All Together

A multifaceted approach to how to get clients in real estate ensures long-term growth. Each method complements the others and keeps your business visible, credible, and competitive in the fast-paced market.

What’s your sure-fire way of getting real estate clients? Share your experience in the comments!

The post How to Get Clients in Real Estate: Our Top 11 Tips for 2025 appeared first on The Close.

Pros: Efficient multi-line dialing for faster prospecting Smooth lead management with CRM integration Ability to prospect on the go with mobile application Customizable	Cons: Can get expensive with lead store add-ons Limited onboarding and training services May require some technical knowledge for API integrations No transaction management capabilities

My Verdict on Mojo Dialer & Why You Should Trust It 

When reviewing most lead generation-focused products like Mojo Dialer, I approach the arena thoughtfully and knowledgeably. I have put hours of research into reviewing all sorts of technology products, so I am confident in my findings and sensitive to what it takes to make agents effective in their business. My reviews are composed of hands-on research with a keen ability to compare technology to similar products while considering the feedback provided by actual users of such platforms. 

After looking at Mojo Dialer, I see it is indeed one of the finest tools for agents when cold calling. The app shaves off the burden of prospecting, so agents can spend more time focusing on relationship-building and closing. They no longer have to carry the weight of finding the contacts, picking up the phone, and dialing. Though no tool is perfect, Mojo Dialer offers agents efficiency and results. It delivers a worthwhile investment should you be a real estate professional needing to upscale your lead-generation activities.

Mojo Dialer Alternatives

While Mojo Dialer will service hard-core cold callers quite well, it could be better for some. Some real estate professionals might look for alternatives if they want features such as integrated CRM systems, more advanced automation tools, or a dialer that seamlessly connects with their existing platforms. Here are a few dialer alternatives:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Gives agent access to for sale by owner calling lists	REDX Review	Visit REDX
	Available lead generation through IDX websites	Sierra Interactive Review	Visit Sierra Interactive
	Offers email marketing and drip campaign capabilities	Lion Desk Review	Visit Lion Desk
	Expired, FSBO, FRBO/Investor Leads plus Neighborhood Search Data	No review yet	Visit Vulcan7

Key Features of Mojo Dialer

Mojo Dialer makes lead generation easier and increases productivity by giving real estate agents innovative cold-calling features. It offers tools that make prospecting much more organized, so an agent can spend time on deal closure rather than manually finding ways to connect with prospective clients. The comprehensive set of features helps real estate agents run their day-to-day operations, staying connected to leads and monitoring progress efficiently. 

Prospecting Dashboard

The Mojo Dialer prospecting dashboard is your nerve center for prospecting processes. From the dashboard, agents can gauge their daily activity at a glance. This visibility includes calls made, appointments set, and follow-ups needed. Agents can easily track their performance in real-time along with any performance metrics to keep pace with lead generation activities. The dashboard lets you group and prioritize your calls to make the most of every session. 

Mobile Application

Mojo Dialer’s mobile application is a game-changer for agents on the move 24/7. It allows you to take your prospecting on the road with the dedicated mobile app, enabling you to call and manage leads from your smartphone or tablet. The mobile app keeps you connected and productive whether you are heading between showings or off to client meetings. Plus, it syncs with your desktop account to pick up where you left off without missing a beat.

Doorknocker

Doorknocker is perfect for agents who combine cold calling with traditional door-to-door prospecting. With this dedicated mobile application, you can outline a neighborhood and track which doors you’ve stopped at, even leaving notes for follow-up. This feature helps agents add a personal touch to an in-person visit and makes following up on any potential lead super easy after a door-knocking session. The Doorknocker feature will organize your door-to-door efforts to maximize your face-to-face outreach.

Customer Relationship Manager

Mojo Dialer has an integrated CRM that makes lead management much easier. Agents can store contact information, record interactions, and even set reminders for subsequent calls or emails with the CRM. Since the CRM is integrated into the Mojo platform, your lead data will be in a central location, making pipeline administration more manageable without using another system. This allows agents to work on building relationships and tending leads properly.

Integrations

The numerous integrations available with Mojo Dialer let agents connect the platform to other tools they use daily. Whether you have to sync it up with an existing real estate CRM, integrate it with email marketing platforms, or connect to other real estate software, Mojo Dialer integrations ensure your systems work seamlessly together. This flexibility enhances the platform’s overall efficiency and enables agents to perform tasks without juggling multiple disconnected tools.

Mojo Dialer Pricing

Mojo Dialer has tiered pricing for solo agents and teams. Each plan provides access to the CRM, copper-based hosted dialer with first hello technology, pre-recorded answering machine message drops, and multiple caller ID broadcasts. With upgraded plans, agents and teams can access lightning-fast live answer detection. 

Here’s a breakdown of Mojo Dialer Cost:

Methodology 

At The Close, our research team performs thorough research to find the best cold-calling and prospecting platforms for real estate professionals. In this particular case, we have reviewed Mojo Dialer regarding efficiency for lead generation, features, ease of operation, pricing packages, and the level of customer support extended to users. We also looked at user feedback to see if Mojo Dialer is good enough to satisfy the needs and expectations of real estate agents.

Precise and reliable intelligence from our team helps agents and brokers make informed decisions in such a competitive arena. This research aims to provide readers with critical information that will help them enhance their lead-generation strategies and find success within the real estate industry.

Here’s how we evaluated Mojo Dialer: 

• Pricing: 
  • We evaluated Mojo Dialer’s pricing by comparing the cost and availability of its plans to those of competitors in the industry.
• Features: 
  • Mojo Dialer scored highly for its comprehensive feature set, which includes multi-line dialing, a built-in CRM, and a mobile app for on-the-go prospecting.
• User Interface: 
  • The platform was evaluated for its intuitive design, whether it simplifies navigation, and whether it reduces the learning curve for new users. 
• Support: 
  • Determined the availability and methods by which agents could get support. 
• Ease of Use: 
  • Took into account whether agents could launch the platform with minimal training and whether technical capabilities were required to use the platform. 
• Expert Scoring:
  • Our expert scoring aggregates all of these factors, considering pricing, features, user interface, support, and ease of use. 

Read more about our methodology here.

FAQs

How do automatic dialers improve my cold-calling efficiency?

Is cold calling still a good way to generate real estate leads?

What should I look for in a cold-calling dialer?

The Bottom Line: Is Mojo Dialer Worth Your Money? 

The Mojo Dialer can be a game-changer for those agents who are prepared and confident enough to take on phone prospecting directly. Whether it be initial contact or following up with existing leads, the dialer offers different calling strategies for your needs. 

However, this may not be the best platform for agents looking toward other multi-channel outreach options, such as texting or email marketing. In the end, Mojo Dialer is worth investing in for agents who consider cold calling the prime axis of their strategy and can potentially improve lead generation a lot.

The post Mojo Dialer Review: Pricing, Features, Pros & Cons appeared first on The Close.

Pros

• Has built-in lead capture tools
• Provides Smartzip analytics and reporting capabilities
• Ability to integrate with CRM and websites
• Phone and email support provided

Cons

• Pricing is high compared to competitors
• Team lead distribution is not offered
• Phone scripts not provided
• Customer service only during business hours

The Close Score

3.4

Pricing:

1.0

Lead generation features:

3.9

Advanced lead generation features:

2.1

Customer service:

2.5

Customer support:

4.0

Expert score:

4.0

out
of

5

My Verdict on Smartzip & Why You Should Trust It 

As a team of leading industry professionals who have evaluated real estate technology for years, we’ve spent many hours researching and analyzing platforms like Smartzip for a thorough and objective review. Our team also spent hours testing this platform’s capabilities and analyzing user reviews to see how its performance compares with others on the market. This approach qualifies us to produce an unbiased analysis of Smartzip reviews, features, and functions for all real estate professionals.

Through predictive analytics, Smartzip sophisticatedly enables an agent to pinpoint potential sellers with high accuracy. Next-level integrations of targeted marketing tools within the platform boost its value in making an innovative resource for agents who strive to remain one step ahead. 

However, the platform could offer challenges for some users due to the cost and learning curve. Overall, with a solution such as Smartzip, you will get a return on your investment if you are willing to shell out the money for this lead-generation technology.

Smartzip Alternatives

There may be a lot of reasons to look for an alternative to Smartzip. Agents might want something more affordable and accessible or easier integration with an agent’s current tool and system stash. Some agents prefer more flexibility in terms of customization or ones whose focus is on different areas of lead generation, like social media integration or CRM capabilities. Here are a few Smartzip alternatives:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Seller leads are exclusive to each agent participating in the plan	Offrs Review	Visit Offrs
	Event-driven niche leads	Coming soon	Visit Catalyze AI
	All-in-one solution with CRM	Top Producer Review	Visit Top Producer

Key Features of Smartzip

Many lead generation platforms provide you with the tools needed to search for and convert a potential client. Such features help agents save time, ensure their marketing efforts work to their full potential, and close more deals. From sophisticated analytics that will point to likely sellers, help boost an agent’s online reputation, or deploy effective marketing campaigns, Smartzip is a powerful tool to grow your real estate business. Below are essential features that allow real estate professionals to generate leads effectively. 

Smart Targeting

Smart targeting is a key feature enabling agents to pinpoint homeowners most likely to sell. By leveraging predictive analytics and data science, this tool analyzes data points like property history and behavioral patterns to create a refined list of high-potential leads. The smart targeting feature also provides prospective clients with a Smartzip home estimate to help drive leads to landing pages designed to convert them to leads. Overall, the targeting feature helps agents focus their efforts on individuals more likely to convert, maximizing efficiency and increasing the chances of securing new listings.

Reach 150

Reach 150 is a built-in marketing solution designed to enhance agents’ visibility and reputation in their local markets. This feature generates online reviews and referrals from satisfied clients to help agents build a stronger digital presence. Positive reviews boost credibility and attract new leads, as potential clients are more likely to trust agents with a strong reputation in their community. Agents can also use these reviews to promote on their website or social media sites to expand their network further. 

Market Pulse

Market Pulse provides real-time insights into market trends, helping agents stay informed about buyer and seller behavior shifts. This feature aggregates data from multiple sources to give agents a comprehensive view of current market conditions, such as property demand, pricing trends, and neighborhood dynamics. Agents can use this data to distribute to their network through email or social media and to foster conversation with potential sellers. By staying on top of these trends, agents can adjust their strategies and better position themselves to capitalize on opportunities. 

Smart Data

The Smart Data feature contains vast amounts of property, demographic, and behavioral information to create detailed profiles of potential leads. This feature helps agents understand their prospects better, enabling more personalized and targeted outreach. Smart Data can include details like homeowner equity, loan status, and length of ownership, giving agents deeper insights that allow them to tailor their approach and increase the likelihood of converting leads into clients.

Free Agent Tools

The available free agent tools offer a range of resources to help agents manage their lead generation and marketing efforts more effectively. These tools can include everything from CRM integration and email marketing templates to lead-tracking dashboards and social media automation. By providing access to these resources at no additional cost, the platform empowers agents to efficiently manage their pipeline, nurture relationships, and maximize their productivity without incurring extra expenses.

Smartzip Pricing

Smartzip does not charge by lead but offers subscription pricing. The price varies according to the features and services a subscriber chooses, with a low of $299 per month and a high of $999 per month. This subscription is locked into a 12-month contract, which makes for a substantial commitment for real estate professionals. Noticeably, Smartzip has no free plan or free trial, so users must be very sure of the value the platform will bring to their business before subscribing for a long time.

Methodology 

Our team at The Close performs a deep dive into which lead generation platforms are the best tools for a professional in the real estate world. We took a closer look at Smartzip to evaluate its capacity for lead generation, features available, user-friendliness aspect, pricing, and the level of customer support provided to subscribers. We also analyzed user feedback and ratings to determine if Smartzip does justice to the needs and expectations of real estate agents.

Accurate and reliable insights can help agents and brokers make better decisions within an ultra-competitive marketplace. Our goal with this research is to equip readers with the knowledge they’ll need to succeed in real estate.

How we came up with our Smartzip review:

• Pricing: 1 out of 5
  • Pricing plans were compared against the value they delivered and benchmarked against similar platforms within the industry.
• Lead generation features: 3.94 out of 5
  • We considered whether the platform has basic lead generation features, considering if the analytics are predictive, and whether the leads generated are exclusive or not.
• Advanced lead generation features: 2.13 out of 5
  • Determined whether there are more advanced features beyond the basics in place for lead generation and if such features were useful or not.
• Customer service: 2.5 out of 5
  • Examined the accessibility of the support channels and consistency of the assistance given to the users. 
• Customer support: 4.04 out of 5
  • Reviewed feedback from present and past users to indicate overall satisfaction and popularity of the platform.
• Expert score: 4 out of 5
  • The score is based on independent analysis and hands-on testing of the platform’s overall performance and functionality.

Read more about our methodology here.

FAQs

How do lead generation platforms identify potential clients, and what kind of data do they use?

Is it worth purchasing seller leads through a lead generation platform?

How can I determine if a lead generation platform is providing high-quality leads?

The Bottom Line: Is Smartzip Worth Your Money? 

Smartzip provides agents with a robust platform to access a plethora of data points, along with smart reputation tools to help you tap only top-quality seller leads. The built-in range of tools, including Market Pulse and free agent tools, help streamline workflow and grow your business. However, the biggest downside to the platform is that the price is steep, with packages starting at $299 per month plus a one-year commitment. If agents are looking for a data-driven solution and you can afford the upfront cost, Smartzip might be a good investment in helping supercharge your lead generation efforts.

The post Smartzip Review: Pricing, Features, Pros & Cons appeared first on The Close.

Pros: It offers 2 months free on a yearly contract. Free trial is offered. Mobile application is available. Phone and email support is available 7 days a week.	Cons: Importing leads is only available on some plans. Long-term lead nurturing is not available for solo agents. There may be a learning curve for new users. The price point may be high for new agents or small teams.

My Verdict on Agent Legend & Why You Should Trust It 

By researching, comparing, and evaluating products like Agent Legend, I want to give my honest, data-backed insights to help real estate professionals decide which platforms best fit their business. I have years of experience analyzing tools designed for the real estate industry, so my conclusions are based on practical knowledge as to what works and what doesn’t.

After rigorous research on Agent Legend, including user reviews and first-hand study of the platform’s features, this tool is quite useful for real estate agents for their lead follow-up. One of its strengths is personalization, which is often lost in automation. The platform could benefit from improvements to enhance the user experience, such as offering more marketing capabilities to help generate leads. 

All in all, Agent Legend will be best for the agents and owners who are already established in the field and ready to roll out into automation without giving up their personable touch. It’s not the answer for all real estate professionals. Still, if you care about quality in every follow-up and are serious about scaling your efforts, it’s a platform worth considering.

Agent Legend Alternatives

While Agent Legend is a potent tool for automating lead follow-up, it’s not one-size-fits-all. Sometimes, agents need different features, integrations, or pricing options to align with their needs better. If this sounds like you, I’ve found three strong contenders that could be a better lead follow-up fit for an agent:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Offers built-in CRM functionality but also includes additional marketing capabilities	LionDesk Review	Visit LionDesk
	Provides agents with a wide range of strategies to generate new leads	Lofty Review	Visit Lofty
	Leverages AI to help with effective lead management and real estate farming	Top Producer Review	Visit Top Producer

Key Features of Agent Legend

What makes Agent Legend relevant is the powerful tools it has to offer. The platform is designed to be user-friendly, fully automated, and focused on keeping an agent ahead of the leads without all the laborious manual procedures. The system is also flexible and tailored for personalization for agents who wish to do more realistic prospecting. Below are five critical features contributing to making Agent Legend beneficial to a real estate business owner.

Mobile Application

Agent Legend’s mobile application allows agents to manage their lead follow-up on the go. Whether you’re showing property or just sitting down to meet up with a buyer, the mobile app gives full access to your campaigns, contacts, and follow-up sequences from your smartphone. This flexibility helps to make sure you never miss an opportunity to engage with a lead, even when you’re not at your desk. 

Seamless Integrations

Integrating seamlessly with top CRMs and other real estate technologies, Agent Legend fits right into your tech stack. These seamless integrations ensure smooth data transfer, so your leads will flow automatically to Agent Legend from other platforms. Whether using popular systems like Follow Up Boss, Salesforce, or BoomTown, Agent Legend integrates without disrupting your current process. This seamless integration reduces manual data entry, keeping your lead management organized and efficient.

Personalized Follow-Ups

One of the standout features of Agent Legend is to ensure that it will personalize follow-ups while still automating the process. Agents can be unique in their messaging style and personalize the content concerning any prospect based on their needs. The follow-up personalization is necessary so the leads feel they are important to the agent at the other end, not simply one more record amongst hundreds in an automated file. 

Intuitive Dashboards

The dashboards at Agent Legend visually display key metrics so you can see at a glance exactly how well your follow-ups are working. Everything is laid out effortlessly and is self-explanatory, from open rates to response times, even for those who aren’t tech-savvy. This vision enables representatives to make data-driven choices, allowing agents to modify and enhance their follow-up strategy.

Customer Support

Behind Agent Legend is a top-notch customer support team. They are very responsive, and this team focuses on ensuring that all users get the best results from the platform. If you are setting up your first-ever follow-up campaign on leads, then the support team is there to guide you through. Apart from the personalized support, Agent Legend offers a knowledge base and tutorials, allowing users to troubleshoot. 

Agent Legend Pricing

Agent Legend offers different price points to scale with a real estate business accordingly. The starter plan will suit solo agents who need basic lead follow-up and introductory-priced tools. The professional plan adds more advanced features like bulk lead import and a larger contact base for growing teams. For market leaders, there’s an enterprise plan fully customized to suit your needs with unlimited contacts and tailored onboarding. Here’s the Agent Legend pricing breakdown:

Methodology 

We have a team of real estate-centered analysts and editors looking into the best lead follow-up programs, which allows us to provide a professional review of Agent Legend. We emphasize the platform’s automation capabilities, ease of use, pricing structure, and quality of customer support. We also analyzed user reviews for comments from real estate agents and brokers on how well Agent Legend meets their needs and expectations.

We aim to provide credible and reliable insight into helping agents achieve enlightenment for proper decision-making in the current competitive markets. We hope to empower real estate professionals with information to make the best of their lead follow-up and workflow.

We came up with our Agent Legend reviews: 

• Pricing:
  • We examined the price structure and various plans offered on the platform and pitted it against other offerings in the market.
• Features:
  • We carefully examined what Agent Legend has to offer in terms of automation, CRM integration, and personalization at the core of this tool.
• User Interface:
  • We tested how well we can navigate throughout the platform to get a feel of how easy or intuitive it is for an agent to go through it.
• User reviews:
  • We went over real-user feedback to understand their experiences, challenges, and general satisfaction with the platform.
• Support:
  • We considered Agent Legend’s availability of customer support and its responsiveness, along with the resources that would be available to a user, such as tutorials and knowledge base articles.
• Ease of use:
  • We reviewed how easy it is for both fresh and professional users to set up and manage their lead follow-up campaigns within the platform.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

How can I make this follow-up process automated and not impersonal?

What are some of the integrations I should be getting in a lead follow-up platform?

How do I know how good my follow-up is?

The Bottom Line: Is Agent Legend Worth Your Money? 

A couple of excellent features make Agent Legend one of the more successful solutions for the automation and personalization of lead follow-up in real estate. Some of the best features include a mobile application, seamless integration, and intuitive dashboards for great lead insights. 

While personalization options are very good in a lead follow-up platform, excessive automation risks rendering the interactions somewhat less than genuine unless it is correctly controlled. Overall, Agent Legend is well worth the investment if someone has to handle a huge volume of leads to optimize lead management and increase conversion rates.

The post Agent Legend Review: Pricing, Features, Pros & Cons appeared first on The Close.

Pros

• Has IDX integrations
• Includes a mobile-friendly website
• Has CRM integrations
• Has help center for assistance

Cons

• Lacks social media posting capabilities
• Lacks free plan or free trial offered
• Charges a set-up fee
• Doesn’t include white label capabilities

The Close Score

4.1

Pricing:

1.0

General features:

3.6

Advanced features:

4.3

Customer support:

2.0

Ease of use:

5.0

Customer feedback:

4.4

Expert score:

4.6

out
of

5

My Verdict on Real Geeks & Why You Should Trust It 

After rigorous research and examining the platform’s capabilities, along with taking into account the Real Geeks reviews provided by current users, I can adequately review Real Geeks unbiasedly. With my experience in reviewing real estate technology platforms, user feedback, and comparison with industry trends, I am well versed in giving a trustworthy assessment of this platform.

Real Geeks is a robust real estate platform designed to suit an agent’s needs. While it does have some learning curve and a few design limitations, it’s a powerful website creator and CRM to help any agent or broker create a more efficient business operation. The platform allows agents to serve their clients better and grow their businesses. Real Geeks strikes the right note between functionality and support for real estate technology.

Real Geeks Alternatives

While it’s a powerful marketing tool, Real Geeks won’t always be a good fit for everyone. There are a few worthy competitors that may be a better fit for some business needs or personal preferences. It’s important to explore different options to find the tool that best puts you at the top of this competitive real estate market.

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Is a budget-friendly website builder without sacrificing essential features	Placester Review	Visit Placester
	Provides robust social media integrations for agents to connect their website and marketing efforts seamlessly	No review yet	Visit Luxury Presence
	Allows real estate professionals to brand the platform as their own with white-label capabilities fully	No review yet	Visit Easy Agent PRO

Key Features of Real Geeks

Real Geeks offers a feature set that helps support the different needs of many real estate professionals. From lead generation to client management, the platform binds all necessary tools into one easy-to-use system. Let’s dive into what makes this platform extremely valuable for real estate agents and brokers. Here’s a short video overview of the Real Geeks platform:

Property Valuation Tool

One of the most distinguished features of Real Geeks is its property valuation tool, arming agents with a sales weapon to procure Real Geeks leads based on instant property value estimates for prospects. Very few tools on the market can interest homeowners as much as knowing the current market value of their property. 

It invites visitors to input their property details through a user-friendly interface. In return, they receive an estimation of the value of such property based on current market trends. This estimation will help generate more leads for the agents and make them an information-rich source within their local market. 

Powerful Integrations

Real Geeks excels at offering powerful integrations that give agents more versatility and functionality from the platform. It connects very well with third-party tools and services, allowing agents to customize and extend the platform’s capabilities in many of the workflows that real estate professionals want to use. 

It integrates well with email marketing services, analytics platforms, and other real estate software to ensure all tools are within a working agent’s reach. These integrations will smooth operations by reducing the need for switching between different applications, which makes it much easier for an agent to maintain a cohesive and efficient workflow. 

Facebook & Google PPC Management

Real Geeks offers turnkey Facebook and Google Pay-Per-Click (PPC) ad management to help agents increase their visibility online and attract high-quality leads. With this add-on service, Real Geeks’ expert team will create and manage the perfect mix of strategies for lead generation across social media, search engines, and remarketing campaigns. This hands-off approach allows agents the freedom to pursue a core business while availing professional, data-driven advertising strategies that maximize ROI while consistently delivering quality leads.

Customer Relationship Manager

The real estate CRM with Real Geeks is another one of the base elements of this product to help real estate professionals manage and cultivate their leads. It offers mobile app access, so no matter where they are, every agent has at their fingertips the contacts, tasks, and important client information necessary for responding to inquiries and following up. 

The CRM also has SMS text capabilities, so agents can communicate directly with leads and clients via text messaging. This feature is especially valuable for quick, informal communication, allowing one to send appointment reminders, property updates, and follow-up messages right to a client’s phone. 

MoveTo Application

Another innovative feature set provided by Real Geeks is the MoveTo application, intended to enhance the client’s experience by making the property search process very smooth. Leveraging MoveTo, clients can access property listings and push notifications to update them on their selected listings. Additionally, MoveTo integrates well with the Real Geeks platform to ensure that all activities related to a client are logged and managed within the CRM. 

Real Geeks Pricing

Real Geeks offers a tiered pricing structure, which can be a big consideration for prospective agents. The plans are split into three tiers targeting different sizes and business needs. At $299 per month, it provides users access to the platform’s core features. Those needing further advanced tools or support will use the Grow plan at $599 monthly. An available $999 per month Expand plan and a $1599 per month Conquer plan will give the product’s most comprehensive set of features and capabilities.

It’s worth noting that the Real Geeks pricing offers no free plan or trial and no money-back guarantees. There’s also a $250 setup fee tacked on. Agents should be confident in their decision before subscribing. The pricing is steep, and it could prove to be too pricey for smaller teams or individual agents who want all of its features compared with other real estate platforms.

Methodology 

Our team of real estate-centered analysts and editors did deep research to come up with the best website builders for professionals in the real estate industry. We have observed Real Geeks regarding features like its lead generation, CRM functionality, ease of use, pricing, and how support is offered to users. We also took the time to look through Real Geeks reviews and feedback to understand if the product meets the needs and expectations of real estate professionals.

Our mission is to deliver accurate and dependable insights to agents and brokers for informed decision-making and workflow optimization within this highly competitive market. Essentially, we want to help you answer the question, “Is Real Geeks worth it?” Our fair and extensive research will equip our readers with the most correct and valuable information necessary for success in real estate.

Here’s how we came up with our Real Geeks review:

• Pricing: 1 out of 5
  • We evaluated the cost of plans and the value for your money versus competitors.
• General features: 3.63 out of 5
  • We reviewed the overall functionality and range of standard tools available on the platform.
• Advanced features: 4.25 out of 5
  • We looked at Real Geek’s more sophisticated tools and capabilities, like landing pages, lead capture forms, and IDX integrations. 
• Customer support: 2 out of 5
  • We based this on the availability of customer service along with methods for contacting support. 
• Ease of use: 5 out of 5
  • This score determined if technical capabilities were required to set up and operate the platform. 
• Customer feedback: 4.35 out of 5
  • We evaluated the reviews and user satisfaction rating of Real Geeks.
• Expert score: 4.56 out of 5
  • We based the score on industry experts’ reviews and our hands-on experience with the platform.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

What is an IDX website, and why is it important to a real estate agent?

How will the CRM benefit my real estate business, and what features should I look for?

What are some things to consider when choosing a lead generation platform for my real estate business?

The Bottom Line: Is Real Geeks Worth Your Money? 

Real Geeks offers a comprehensive package for real estate professionals because it’s an extremely easy-to-use platform that generates leads, manages clients, and runs all marketing campaigns. It provides a solid suite of tools for enhancing productivity and allowing agents to stay closer to their clients from outside the office. 

However, the platform’s limitations in terms of design flexibility and lack of a free trial, coupled with its higher price point, should be considered for smaller teams or budget-conscious users. Real Geeks is good at what it does if you can cover its monthly pricing fee.

The post Real Geeks Review: Pricing, Features, Pros & Cons appeared first on The Close.

Pros

• Available integrated payment processing features
• User-friendly interface provided
• SMS text capabilities included
• Customizable dashboard

Cons

• No free trial available to interested users
• Audience segmentation capabilities not provided
• Document management is not available
• High monthly costs compared to competitors

The Close Score

4.8

Pricing:

3.4

Lead gen software features/general:

4.6

Advanced lead generation features:

3.5

Help and support:

2.5

Customer rating:

3.4

Export score:

3.8

out
of

5

My Verdict on Market Leader & Why You Should Trust It 

I’m an experienced real estate writer and former real estate operations executive who has taken the time to consider and try many real estate platforms. I deeply understand what every real estate business person needs and faces as a challenge, so I invested the time to review these tools and give you accurate and reliable insights in this Market Leader review. My hands-on experience and in-depth research into the feature set of Market Leader, user feedback, and market positioning ensure this review is comprehensive and trustworthy.

Market Leader is a robust, end-to-end real estate process automation tool that ranges from lead generation to deal closing. It provides a suite of tools covering all real estate marketing and client management phases. With comprehensive features and a user-friendly interface, it is a mighty companion for any serious real estate professional. That said, you have to balance the platform’s benefits against the cost, which can be a pricey expense for an agent, depending on their deal flow. 

Market Leader Alternatives

While Market Leader can provide a lot of tools within its comprehensive suite for real estate professionals, there may be some cases wherein looking at the alternatives that provide more pocket-friendly pricing, customization, or the ability to integrate with present systems in the best possible way would be necessary. Other real estate lead generation platforms can provide different strengths, such as affordable monthly fees, extended customer service support hours, or AI capabilities.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Key Features of Market Leader

Market Leader is full of features geared towards making the process of real estate easy and productive. It offers an all-rounded toolkit to help agents at each stage of their business, from lead generation and management to marketing automation and client engagement. These features are designed to help real estate professionals capture more leads, stay organized, and close deals efficiently. Now, let’s dive into some standout features that make Market Leader an asset for real estate agents.

Mobile Application 

The mobile application enables any real estate agent to continue working on the go. It facilitates the management of contacts, leads, and even marketing activities directly from your smartphone or tablet. Given the real-time notifications and the ease of access to data on clients, responding to queries, making appointments, and recording updates are easy without being deskbound. This flexibility ensures that agents can stay productive and be connected even when they are out of the field, enhancing the ability to deliver service to clients in a timely and efficient way.

Social Media Integrations 

The social media integrations provided by Market Leader enable real estate agents to seamlessly integrate their CRM with popular social networking websites like Facebook, Twitter, and LinkedIn. It gives the agent an automated way of marketing their listings and interacting with potential clients across various social media channels. With this integration, agents can attract more leads without much manual effort by increasing their reach and building an online presence.

Exclusive Real Estate Leads 

One of the significant strengths of Market Leader is the ability to generate and manage real estate leads. One of its standout offerings is access to exclusive real estate leads through partnerships with HouseValues, Leads Direct, and Network Boost. These platforms enable agents to directly receive high-quality, targeted leads, ensuring a steady flow of potential clients. By leveraging these exclusive lead sources, real estate professionals can maximize their lead generation efforts and focus on converting prospects into successful transactions.

Customizable Website

Agents can create custom Market Leader websites to engage and convert prospects into leads. It has websites focused on agent branding and customizable templates for property search functions and lead capture forms.

With a professionally done website builder, agents will grow their online presence and be able to display listings, share market insight, and even provide relevant resources to prospects. This marketing opportunity adds credibility to the agent and helps enhance his lead generation and high-quality lead-capturing ability from online channels.

Engagement Co-pilot

The engagement co-pilot in Market Leader has acted like a virtual assistant to the real estate agent in staying engaged with Market Leader real estate leads and clients through automated and personalized communication. It can send personalized emails, schedule follow-ups, and reminders for key activities to ensure agents have consistent, meaningful interactions with their contacts. 

By automating routine engagement activities, the engagement co-pilot allows an agent to manage other strategic sides of his business and ultimately improve client relationships while increasing productivity.

Market Leader Pricing

You may be wondering how much Market Leader costs. While most competitors are quite upfront about their pricing, Market Leader does not transparently post its price on its website, nor is there a free trial or tiered pricing. Below is a breakdown of what you can expect for costs:

• Market Leader Professional (for individual agents): $189 per month (includes a $20 data services fee)
• Market Leader Teams (for small real estate teams): $329 per month for up to 10 users on the same account
• Market Leader Business Suite (for teams and brokerages): Custom pricing

Leads products—can be added to any of the above software products:

• Network Boost: $150 per month for every 10 leads you receive. Working in tandem with Market Leader’s newly optimized lead engagement platform ($189/month) and other real estate lead products ($35–50/lead), Network Boost can make business growth consistent, quick, and affordable.
• Search engine lead products (HouseValues and Leads Direct): Generally $25 to $50 per lead, depending on your market. Leads in markets like Boston and Los Angeles are typically more expensive than leads in more affordable markets like Kansas City. 

Methodology 

Our team of real estate-focused analysts and editors researched many lead-generation platforms to give real estate professionals the best options. We have studied Market Leader’s features in depth, including its unique lead-generation capabilities, ease of use, value for money, and support provided. Market Leader reviews from users also contributed to understanding how well it performed in the real world and whether people were satisfied with it. 

We aim to deliver to real estate agents and brokers that can assist their decision-making and workflow optimization in a very competitive market. This commitment to researching and reviewing products fairly ensures that our readers get the most efficient and effective reliable information that will make them well-rooted in success in the industry.

Here’s how we came up with our Market Leader review:

• Pricing: 3.44 out of 5
  • We evaluated Market Leader’s cost-effectiveness and the value it offers relative to its pricing structure.
• Lead gen software features/general: 4.63 out of 5
  • We assessed the platform’s comprehensive set of tools designed for general lead generation and management.
• Advanced lead generation features: 3.5 out of 5
  • We looked at Market Leader’s advanced capabilities, such as exclusive lead sources and lead quality. 
• Help and support: 2.5 out of 5
  • We rated the availability and quality of customer support, noting the lack of live chat and 24/7 assistance.
• Customer rating: 3.44 out of 5
  • We compiled and analyzed user reviews to gauge the overall satisfaction and effectiveness of the platform.
• Export score: 3.75 out of 5
  • We evaluated the ease and efficiency of exporting data and integrating Market Leader with other tools and platforms.

Read more about our methodology here.

FAQs

How much would this lead generation platform be?

Will any lead generation platform integrate with my existing CRM?

How do I measure the success of a lead generation platform?

The Bottom Line: Is Market Leader Worth It? 

Market Leader equips real estate professionals with powerful lead management, integrated marketing features, and custom websites and is easy to use. Their training resources and branding features make it worth the cost and provide value-added help to agents maximize productivity and efficiency. At the same time, it can be expensive for solo agents or small teams, while other users may find the customization possibilities too limited. The other thing is that it is chock full of different features, so using all of them will be a learning curve for anyone who isn’t so tech-savvy. 

Overall, Market Leader is suitable for people with a budget looking for an all-in-one solution to help them in their real estate operations. If the Market Leader pricing is a principal factor in your decision or you need further customizations, it pays to shop around. Market Leader reviews can provide additional insights into whether it fits your specific requirements. Ultimately, your CRM should align with your business needs and resources.

The post Market Leader Review: Pricing, Features, Pros & Cons appeared first on The Close.