Below, you’ll find my top transaction management software for real estate brokers to help you streamline your deals.

• Dotloop: Best for easy collaboration and e-signatures
• RealtyBackOffice: Best for streamlining complex deals
• Folio by Amitree: Best for email-centric transaction organization
• Trackxi: Best for deadline tracking
• SkySlope: Best for intuitive team workflows

The Close’s top picks for best real estate transaction management software

Software	Key features	Monthly Starting Price
	Robust e-signatures and digital forms Top-rated mobile app 75+ integrations via open API to connect CRMs, back offices, and more	$31.99
Get started with Dotloop
	Customizable workflow templates for any transaction type Easy broker review with audit logs and activity tracking Built-in CRM, e-Sign, and forms library for end-to-end back-office management	$15
Get started with RealtyBackOffice
	Automatic Smart Folders organize emails, attachments, contacts & key dates directly in your inbox Integrations with DocuSign & Google Drive Shareable timeline websites with automated reminders and professional branding	Free; subscription starts at $29
Get started with Folio by Amitree
	Interactive dashboards for task management and deadline tracking Customizable workflows and email templates for consistent client communication AI-powered transaction automation extracts deal details from PDFs	$39
Get started with Trackxi
	Customizable checklists streamline compliance and agent workflows MLS-synced Forms auto-populate fields to reduce data entry Integrated DigiSign e-signature and mobile app for on-the-go management	$340
Get started with SkySlope

Dotloop: Best for easy collaboration & e-signatures

Pros

• It has an easy-to-use interface.
• It offers multifunctional e-signature features.
• It has team collaboration tools.
• It can integrate with various CRMs.

Cons

• It can get pricey, especially for larger teams.
• Customization options are limited.
• Document uploading can be glitchy.
• Customer support can be slow.

The Close Score

4.8

PRICING

3.5

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.8

EASE OF USE

5.0

CUSTOMER SERVICE

4.8

CUSTOMER RATING

4.8

EXPERT SCORE

4.8

out
of

5

Why I chose Dotloop

Dotloop is a leader in real estate transaction management. It offers extensive MLS and CRM integrations, customizable templates, and built-in e-signature functionality. 

Many brokerages use Dotloop, which simplifies contract creation and document management in one place, thanks to its volume discounts and collaboration tools. Its real-time loop sharing, @mentions, and role-based permissions keep agents, admins, and clients aligned on every step — no more digging through email chains or chasing down updates.

Additional features

• Extensive MLS information: Dotloop partners with MLS and Realtor associations nationwide, allowing you to access information, create forms, and obtain signatures in one place.
• Automated compliance workflows: Keep all required documents in one place, making regulatory compliance a breeze.

RealtyBackOffice: Best for streamlining complex deals

Pros

• It has a platform for compliance, documents, and more.
• It offers affordable pricing.
• It offers easy task and deal tracking.
• It offers detailed reporting features.

Cons

• The interface can feel outdated and hard to use.
• It has limited integrations.
• The mobile app lacks functionality compared with the desktop version.

The Close Score

4.6

PRICING

3.8

GENERAL FEATURES

5.0

ADVANCED FEATURES

3.9

EASE OF USE

5.0

CUSTOMER SERVICE

3.3

CUSTOMER RATING

5.0

EXPERT SCORE

5.0

out
of

5

Why I chose RealtyBackOffice

RealtyBackOffice excels at simplifying complex deals by offering customizable workflow templates, automated commission calculations and letters, and instant notifications whenever agents complete key tasks. In addition, the platform’s task management features help keep transactions organized and on track, while its affordability makes it a wise choice for teams seeking a cost-effective and efficient system.

Additional features

• Compliance tracking: This feature ensures all transactions meet regulatory standards, helping brokers avoid compliance issues.
• Task management: This feature allows efficient assignment and tracking of tasks, keeping transactions organized and on track.

Folio by Amitree: Best for email-centric transaction organization

Pros

• Automatic Smart Folders organize your emails, attachments, and contracts
• Shareable timeline websites
• Seamless calendar sync

Cons

• Limited integrations
• Occasional transaction glitches
• No dedicated phone support

The Close Score

4.5

PRICING

5.0

GENERAL FEATURES

3.9

ADVANCED FEATURES

4.4

EASE OF USE

5.0

CUSTOMER SERVICE

2.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.1

out
of

5

Why I chose Folio by Amitree

Folio by Amitree lives where most deals start — right in your inbox. Its Smart Folders feature automatically groups every email, document, and contact into neat transaction buckets. Yup, that means no more digging through threads to find the proper attachment. And, because it syncs key dates straight to Google and Outlook calendars, all your deadlines will never slip through the cracks.

Additional features

• Timeline websites: Create professional, shareable timelines for each transaction that update clients automatically, reducing the need for constant status check-ins.
• Document storage and compliance exports: Store important transaction documents in one place and export a complete communication archive with one click.

Trackxi: Best for deadline tracking

Pros

• It has simple deadline tracking features.
• It’s user-friendly with a minimal learning curve
• It offers affordable pricing.
• It has reliable integrations for reminders.

Cons

• It does not include e-signature capabilities.
• It has limited reporting features.
• It’s not quite as comprehensive as other products.
• It offers minimal customization options.

The Close Score

4.4

PRICING

4.5

GENERAL FEATURES

3.4

ADVANCED FEATURES

4.5

EASE OF USE

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

4.6

EXPERT SCORE

4.6

out
of

5

Why I chose Trackxi

Trackxi is a budget-friendly, transaction-focused hub that scales from managing a simple deal to juggling 100+ closings at a time. It keeps things simple and effective — once you add a transaction, effortlessly create folders, set up a timeline website, and connect with your contacts in one central hub. Trackxi embodies the idea that “less is more,” delivering just what you need without the clutter.

Additional features

• Lockbox manager: Keep all your lockbox information and passwords in one place and share with your team. 
• Business dashboard: Real-time visualization of all your deals on a single dashboard keeps track of your (and your team’s) progress towards closing.

SkySlope: Best for intuitive team workflows

Pros

• Intuitive technology is created just for real estate.
• It has excellent customer support.
• It offers robust training resources.
• Brokers can easily collaborate with agents.

Cons

• It has limited integrations.
• It can be expensive for individuals and teams.
• Lagging can be an issue when loading pages.
• It has no automation features.

The Close Score

4.3

PRICING

1.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

5.0

EASE OF USE

5.0

CUSTOMER SERVICE

5.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.6

out
of

5

Why I chose SkySlope

SkySlope’s intuitive dashboard integrates transactions, listings, disclosures, and commission workflows into a single pane. Agents can create new deals in under five minutes, view recent files at a glance, and jump between tasks without hunting through multiple tabs. 

Its commitment to exceptional customer service is evident in every interaction. While Skyslope comes with a higher price tag, the comprehensive service and security make it worth every penny for high-volume brokerages and agents.

Additional features

• Tailored platform: Your branding is fully embedded, and your templates and automated tasks are customized for you.
• Auditing features: The backend audit feature enables brokers to quickly review paperwork and ensure their agents’ paperwork is up to par on every transaction.

Methodology: How I chose the best real estate transaction management software

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each software. We meticulously evaluate the affordability, features, usability, customer support, and reviews of each real estate transaction software to determine our expert score.

We selected the best real estate transaction management software to help agents enhance their communication strategies and grow their businesses. Our rigorous selection process ensures that our top picks make it easier for agents to connect with clients, streamline their operations, and achieve their business goals.

The detailed criteria we used to determine the best real estate transaction management software include the following: 

• Affordability (20%)
  • Cost is a key factor. We focused on tools that offer a strong balance between features and affordability, ensuring real value for real estate professionals looking to streamline their transactions.
• General Features (20%)
  • We evaluated the core features of each platform, considering how well these features support essential transaction management tasks like document storage, e-signatures, and compliance tracking.
• Advanced Features (20%)
  • We looked for software with advanced features that can significantly enhance productivity, such as automation tools, customizable workflows, integration with CRM systems, and detailed reporting.
• Ease of Use (10%)
  • We prioritized platforms with an intuitive interface, easy navigation, and robust support resources.
• Help & Support (10%)
  • We looked into each transaction management software’s customer support, whether phone, email, or live chat is available. 
• Customer Ratings (10%)
  • We examined feedback from actual users to ensure our research was grounded in real-world experiences and unbiased evaluations, reflecting the software’s effectiveness in everyday use.
• Expert Score (10%)
  • After considering all the factors, we compiled the scores to determine our expert rating, reflecting the overall performance, reliability, and suitability of each transaction management software for real estate professionals.

Frequently asked questions (FAQs)

What is a transaction management system in real estate?

What is the best way to keep track of real estate transactions?

Which CRM is best for real estate?

Your take

These transaction management software options 

offer something special, making your real estate process smoother and more efficient, whether you’re a solo agent, team leader, or managing a large brokerage.

What real estate transaction software are you using? Share your experience in the comments!

The post The 5 Best Real Estate Transaction Management Software for 2025 appeared first on The Close.

Here are our choices for the best electronic signature software:

• Docusign: Best overall e-sign software for real estate
• Dotloop: Best transaction management software with e-sign tools
• Adobe Sign: Best for Adobe integrations
• DropboxSign: Most simple and easiest to use
• PandaDoc: Best for advanced document management
• Zoho Sign: Best all-in-one business suite

The Close’s top picks for the best electronic signature software

	Pricing	Features
	Free forever plan Discount with annual billing Paid plans range from $15-$45 per month	Over 44 languages Signing workflow Reporting Reusable templates Real-time tracking Drag-and-drop fields Third-party integrations Collaborative commenting Ability for signers to upload additional documentation
Visit Docusign
	Free to sign up Agent plan is $31.99 per month Custom pricing for teams and brokers	Unlimited transactions on all plans Mobile app Document editor Secure and legal SMS and email communication Real-time signature tracking and reminders Team collaboration tools Reusable document templates Document scanner Third-party integrations
Visit Dotloop
	14-day free trial Discount with annual billing Individual plans range from $22.99-$29.99 Business plans range from $14.99-$23.99 AI assistant add-on: $4.99 per month	Desktop and mobile app Advanced PDF editing tools Password-protected PDFs 34 available languages Reusable templates Track signatures on documents Scan on mobile Add a business stamp 24/7 support Integrates with Microsoft 365 and other Adobe tools
Visit Adobe Sign
	30-day free trial Free forever plan Discount with annual billing Plans range from $20-$30 per month	Unlimited signing Drag-and-drop fields Reusable templates Signer attachments Real-time signature tracking 22 languages Automated reminders and notifications Valuable third-party integrations
Visit DropboxSign
	14-day free trial Discount with annual billing Plans range from $35-$65 per month	Unlimited documents Real-time signature tracking CRM integrations Team collaboration tools Customized workflows Third-party integrations 24/7 support
Visit PandaDoc
	14-day free trial Free forever plan Discount with annual billing Paid plans range from $12-$28 per month	Mobile and desktop apps Ability to add branding Drag-and-drop fields Reusable document templates Includes legal timestamps Collect signatures and payments Audit trail and signature tracking Signature workflows Reminders and notifications Multi-language support on the Professional plan Third-party integrations
Visit Zoho Sign

DocuSign: Best overall e-sign software for real estate

Pros Includes standard real estate forms Mobile app Easy-to-use customization and fields	Cons Free plan doesn’t include real estate-specific features Paid plans may be expensive for new real estate agents Small learning curve for non-technical agents
Pricing Free plan Real estate starter: $15 per month Real estate: $45 per month Exclusive NAR plan: $35 per month Custom plans 44% discount with annual plan	Features Over 44 languages Signing workflow Reporting Reusable templates Real-time tracking Drag-and-drop fields Third-party integrations Collaborative commenting Ability for signers to upload additional documentation
Visit Docusign

Docusign is the go-to e-sign software in every industry, and its real estate-specific plans make it particularly useful for agents and brokers. It has a user-friendly platform that makes it easy to upload documents, organize documents for different transactions, track signatures, and even edit documents within the platform. 

On top of that, Docusign is the electronic sign software that is used and offered by the National Association of Realtors (NAR), making it the industry standard. It even made our roundup of the best real estate software for investors.

Dotloop: Best transaction management software

Pros Mobile app and SMS communications All-in-one transaction management Includes document storage and real estate templates	Cons Free version is extremely limited Unclear pricing for teams and brokerages Somewhat limited customization
Pricing Free to sign up Agents: $31.99 per month Teams: Custom pricing Brokers: Custom pricing	Features Unlimited transactions on all plans Mobile app Document editor Secure and legal SMS and email communication Real-time signature tracking and reminders Team collaboration tools Reusable document templates Document scanner Third-party integrations
Visit Dotloop

Dotloop is considered one of the best electronic signature software options because it is specifically designed for real estate professionals. In fact, it is not only an e-sign software, but an all-in-one transaction management tool with plans made specifically for agents, teams, and brokers. This makes it an ideal software solution for real estate brokers and agents that want a user-friendly, all-in-one tool to create, sign, and manage documents and transactions.

Adobe Sign: Best for Adobe integrations

Pros Trusted brand Mobile and desktop app Advanced document editing and managing tools	Cons Pricing is more expensive than other e-sign software No real estate-specific features Complex features may not be necessary for individual agents
Pricing 14-day free trial Individual Acrobat Standard: $22.99 per month Individual Acrobat Pro: $29.99 per month Discount on individual plans with annual billing Business Acrobat Standard: $14.99 per month Business Acrobat Pro: $23.99 per month AI Asisstant add-on: $4.99 per month	Features Desktop and mobile app Advanced PDF editing tools Password-protected PDFs 34 available languages Reusable templates Track signatures on documents Scan on mobile Add business stamp 24/7 support Integrates with Microsoft 365 and other Adobe tools
Visit Adobe Sign

Adobe Sign is part of Adobe Acrobat, which is arguably the most well-known digital signature provider. With Adobe Acrobat Sign, you can easily create PDFs, customize signatures and fields, and track all signatures. Acrobat is an advanced document solution that makes it easy to edit PDFs and share them with clients, vendors, and all parties involved in a real estate transaction. 

Even though it doesn’t have any real estate-specific features, Adobe Acrobat would be ideal for agents or teams that also use other Adobe tools for photography, video editing, design, and content creation.

DropboxSign: Most simple and easy to use platform

Pros User-friendly platform Affordable pricing Easy-to-use templates	Cons Lacks real estate-specific features Doesn’t integrate with real estate CRMs No collaborative tools
Pricing 30-day free trial Free plan Essentials: $20 per month Standard: $30 per month Annual billing discount	Features Unlimited signing Drag-and-drop fields Reusable templates Signer attachments Real-time signature tracking 22 languages Automated reminders and notifications Valuable third-party integrations
Visit DropboxSign

DropboxSign (formerly HelloSign) is the best electronic signature software for those who want a simple, user-friendly solution at the best price. It is one of the few e-sign software options with a free forever plan, though it’s limited. While that may be tha case, it has the most important features for real estate agents who need to share documents online — plus, it has integrations with popular tools like Google Drive, Microsoft Word, Hubspot, and Dropbox. 

This platform is a great option for real estate professionals of every level — for example, I use it to manage my rental properties, and it would also be ideal for new real estate agents who want a simple, affordable platform to get the job done.

PandaDoc: Best for advanced document management

Pros Powerful team collaboration tools and document organization Huge variety of document templates	Cons Not ideal for individual agents Relatively steep learning curve Lacks real estate-specific tools
Pricing 14-day free trial Starter: $35 per month Business: $65 per month Custom enterprise pricing 46% discount with annual billing	Features Unlimited documents Real-time signature tracking CRM integrations Team collaboration tools Customized workflows Third-party integrations 24/7 support
Visit PandaDoc

Compared to a few of the other simpler options, like DropboxSign and Docusign, PandaDoc has more robust features for creating and editing documents and collaborating with a team. Because of the in-depth features, it’s best for mid-sized to large real estate teams and brokerages that need a digital signature provider for streamlining and organizing documents, transactions, and partnerships.

Zoho Sign: Best all-in-one business suite

Pros Most affordable electronic sign software Integrates seamlessly with Zoho CRM	Cons Best for those using Zoho CRM, may not be fitting for those using other real estate CRMs Free plan is quite limited Lacks real estate-specific features and documentation
Pricing 14-day free trial Free forever plan Standard: $12 per month Professional: $20 per month Enterprise: $28 per month 20% discount with annual billing	Features Mobile and desktop apps Ability to add branding Drag-and-drop fields Reusable document templates Includes legal timestamps Collect signatures and payments Audit trail and signature tracking Signature workflows Reminders and notifications Multi-language support on the Professional plan Third-party integrations
Visit Zoho Sign

Zoho Sign is just one part of the powerful and well-known Zoho CRM software. Even though it is a much more robust platform, it easily qualifies for our list of the best electronic signature software. Its e-sign features envy all the other options on our list, like simple document customization, a free forever plan, a free trial, drag-and-drop fields, and signature tracking. Plus, Zoho is actually the most affordable option on our list! 

Zoho Sign integrates seamlessly with its massive collection of apps, like Zoho CRM, Forms, Desk, Mail, Flow, and Contracts. Plus, it includes some of the most valuable integrations for real estate professionals, like Google Workspace, Microsoft, Dropbox, Outlook, Hubspot, Pipedrive, and Zapier. For all these reasons, Zoho Sign is ideal for real estate professionals who want an e-sign software solution that fits within their existing CRM and software tools.

The Close Methodology: How we evaluated the best e-sign software

At The Close, our primary goal is to give real estate professionals accurate, detailed, and objective information on the best tools and software to grow their real estate business. To help you choose the best electronic signature for real estate, we worked with a team of real estate experts, researchers, and writers to do detailed research.

Based on our research, we used the following criteria to choose the best e-sign software:

• Pricing: We searched for software with a variety of plans and pricing structures that fit the income and needs of real estate professionals of all levels. We also prioritized software that offered free plans and free trials.
• Secure & legal: The best electronic signature software must fit legal standards and be well-protected, so we only chose providers with extensive security and legal standards.
• Integrations: Since real estate professionals use a variety of software tools, we searched for e-sign software options that integrated naturally with other common CRMs and tools.
• Ease of use: We evaluated the user-friendliness of each platform and valued those with both mobile and desktop access.
• Reputation and reviews: Since documents are an extremely important part of every real estate transaction, we only chose electronic signature software with a strong reputation and many positive online reviews.

To learn more, read our full The Close methodology.

How to choose the best e-sign software

In order to choose the best electronic signature software, you should have a solid understanding of what your business needs. For example, the right e-sign software for an individual agent probably wouldn’t work as well for a brokerage of 50 people. Individual agents typically need a simple, user-friendly platform that allows clients to sign documents on the go. On the other hand, large teams usually need collaboration tools, document organization to separate transactions, and a higher volume of document storage.

For real estate professionals of all sizes, make sure that the e-sign software you choose integrates or works well with the other tools you use. For example, if you use Gmail to communicate with clients and Google Drive to store documents, you should look into platforms like DropboxSign and PandaDoc that integrate directly with Google Workspace.

Consider these common features that real estate agents need in electronic sign software: 

• Legally binding
• Reusable templates
• Drag-and-drop form fields
• Multiple signer support
• Real-time notifications
• Automatic reminders and notifications
• Time-stamped logs
• Mobile signing
• Secure document storage
• Ability to organize documents by transaction
• Integrations with your current tools

Frequently asked questions (FAQs)

Can real estate contracts be signed electronically?

What is the best electronic signature for real estate?

Can you use Docusign for real estate?

The post 6 Best Electronic Signature Software for 2025 appeared first on The Close.

• Spacio (by HomeSpotter): Best for lead generation
• Curb Hero: Best digital sign-in sheets
• Open House Wizard: Best for identifying quality leads
• Open Home Pro: Best simple free platform
• Happy Open House: Best for quick setup

The Close’s picks for best open house apps

	Standout Features	Monthly Starting Price	Free Trial
	Social media integrations with automated follow-ups and updates	$25	14 days
Visit Spacio
	Seamless QR code sign-ins with microsite marketing	Free	N/A
Visit Curb Hero
	Hot lead notifications and email tracking	Free	14 days for premium versions
Visit Open House Wizard
	Seller reporting and personalized email branding	Free	N/A
Visit Open Home Pro
	CRM integration and customizable registration fields	$10	14 days
Visit Happy Open House

1. Spacio (by HomeSpotter): Best for lead generation

• Pricing: Starts at $25 a month (14-day free trial)
• Available on:

What is the Spacio app?

Spacio is a game-changer for real estate agents looking to streamline their open house process and capture more leads. It can be used to capture more than just basic contact information for your open house attendees, such as social media information, which you can use to nurture these leads in the long run. Combine it with the ability to send email updates and have automated follow-ups, Spacio is an app designed to help you generate as many leads as possible.

While having a digital presence and engaging with leads online can be a crucial first step to getting them in the door, don’t forget about your physical presence as well. Having effective open house signs, for example, is an opportunity for you to showcase your personal branding, and can result in more foot traffic for your property.

Notable features

Spacio comes loaded with a ton of features that can help with lead generation. Here are just a few notable items that can help you accomplish this:

• Automated follow-ups: As a real estate agent, it’s easy to let things slip through the cracks. Give yourself one less thing to worry about by allowing Spacio to automate emails to follow up with leads. Spacio can also be integrated with existing CRMs to easily import data for your existing contacts. 
• Report creation: Keep your seller apprised of the effectiveness of open houses with visually stunning reports showing data on the number of attendees, lead status, and more. 
• Email lists and updates: Capture the attention of those who have previously attended your open houses by notifying them of new properties and other updates that may be of interest to them. 
• Capture social profile data: Spacio allows you to capture the social media information of your open house attendees, giving you another platform to connect and build more meaningful relationships. 
• Custom registration forms: Customized sign-in sheets can allow you to capture the data you want for in-person and virtual open house events.

2. Curb Hero: Best digital sign-in sheets

• Pricing: Free for solo agents
• Available on:

What is the Curb Hero app?

Elevate your open house game with Curb Hero. This sign-in open house app is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. That’s right, free! The app offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams with automated follow-up to keep your leads engaged.

Notable features

Capturing contact info from open house attendees may seem simple — however, it often comes with challenges like making sense of illegible handwriting, fumbling with pens or pencils, or dealing with downtime due to unreliable internet access. Here are some features Curb Hero has developed to eliminate those headaches.

• No requirement for internet access: When you’re working at a client’s home, it’s hard to say how reliable internet access can be. It can even be hit-or-miss if you use your own mobile hotspot or cell service. Fortunately, Curb Hero’s sign-in functionality does not require an internet connection. 
• QR code sign-ins: Make the registration process fast and easy for your guests by allowing them to simply scan a QR code. That’s right. No more dealing with illegible handwriting from using pen and paper, or needing to hover over them to walk them through the process.  
• Microsite marketing: Market individual properties with Curb Hero’s microsite functionality, optimized for convenient viewing on mobile devices and social media sites. 
• Data collection & verification: Curb Hero’s lead capture service includes built-in verification and background info collection. It also integrates with over 6,000+ CRMs and marketing tools to allow for multiple ways to follow up with your leads.

3. Open House Wizard: Best for identifying quality leads

• Pricing: $0 to $150+ (14-day free trial)
• Available on:

What is the Open House Wizard app?

Open House Wizard is my pick for the best app to help you identify quality leads. A big reason it makes this possible is that it makes open houses a breeze with open house checklists to ensure nothing is overlooked. With this in mind, Open House Wizard has the functionality to identify leads that are more likely than others to purchase a house in the near future. Tools like email tracking can also help you figure out how interested your open house attendees are.

Notable features

Quality leads can be just as important, if not more important, than getting a large quantity of leads. To this point, Open House Wizard helps you convert your leads with features like mini property marketing sites, flyers, daily visitor reports, and more. 

• Hot lead notifications: Those who visit your open house can exhibit certain characteristics that suggest they are highly likely or very interested in purchasing a property. Examples include those who have attended multiple or previous open houses, which can be flagged as hot leads. 
• AI-powered tools: Powered by OpenAI, you can utilize a text chatbot for visitor registration, create open house flyers, get assistance with emails, quickly generate open house forms, collect visitor feedback, and more. 
• Integrated disclosures: Seamlessly integrate disclosures as part of the guest sign-in process for their acceptance and signature. 
• Email tracking: Determine the effectiveness of your open house campaign as well as the interest level of visitors by getting notifications whenever emails are delivered and read.

4. Open Home Pro: Best simple free platform

• Pricing: Free; paid version for $20 per month if billed annually
• Available on:

What is the Open Home Pro app?

Previously acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. If you want to avoid the headache of trying to understand or figure out how to integrate multiple features into your business model, Open Home Pro is an excellent choice to consider because it really just focuses on having a digital sign-in sheet for open houses.

The best part? Pricing starts free, and you can always level up to the paid version if you’re looking for premium marketing and lead follow-up features!

Notable features

If you’re just looking for a simple, no-frills platform, Open Home Pro is an excellent option to consider for just getting your feet wet in this new era of real estate tech apps! In addition to being able to integrate with your preferred CRMs, the free version lets you use a digital sign-in sheet for an unlimited number of open houses, create single-property websites for marketing, and provides the ability to share to social media. 

Although not a comprehensive list of features, the paid version provides the following notable functionality:

• Custom sign-in questions: Ditch the standard list of questions and have your clients answer the questions you’re really burning to know! Custom questions can include options for multiple choice, yes/no, and plain text responses. 
• Personalized email branding: Stand out from the competition by having your emails customized with your company branding!
• Automated follow-ups: Save time from having to follow up with individual clients with the use of automated emails. 
• Seller summary reports: Keep your sellers updated as to the effectiveness of the open house events with reports that show details on each individual visitor.

5. Happy Open House: Best for quick setup

• Pricing: Starts at $10 a month (14-day free trial)
• Available on:

What is the Happy Open House app?

As a real estate agent, your time is valuable! That’s why I love Happy Open House’s app. You can sign up for the service in a matter of seconds, with only another few minutes to complete set up. After that, you’ll be on your way, and you can focus on other tasks! You’ll be able to bring your open house ideas to life with the app’s intuitive setup, which allows you to include property details and photos and customize questions for your visitors.

Additionally, while there is no free version of the app, there is a 14-day free trial, and you can sign up without needing to provide a credit card.

Notable features

If you want to level up your business without spending too much time, Happy Open House can get you up and running with its platform in a matter of minutes. Despite being able to get set up quickly, you’ll still have access to a number of useful features, such as:

• QR code and custom sign-in questions: Allow your open house guests to quickly sign in by scanning a QR code, and get answers to questions specific to your property and seller’s needs with custom registration questions. 
• Hot lead indicators: Quickly identify motivated buyers with reports that show who has visited a property more than once. 
• Bulk emails: Easily notify leads of updates or news with mass email messaging. 
• Seller reports: Keep your sellers happy with regular reporting that contains details of the foot traffic they’re getting from the open houses. 
• CRM integration: Automatically add and sync contacts from your existing CRM, marketing platform, or other similar app.

Honorable mentions

These last three programs are worth mentioning, even though an app isn’t available. They may not be widely known, but that doesn’t mean they can’t make a big impact on your business. Take a look at these web-based products to see if any of them are right for your business.

Pro tip: You can make any web-based program a button on your phone’s home screen so it appears as an app and is easily accessible.

• For iPhones: When you’re on the website, tap the menu button (looks like a rectangle with an arrow pointing up). Scroll down and select “Add to Home Screen.”
• For Androids: Go to the website you want to add and tap the menu (looks like three dots in the upper right corner). Tap on “Add to Home Screen.”

Showable

• Best for: Maximizing showings
• Pricing: $0, $9, or $29 per month
• Available on: Web Only

What is the Showable app?

Showable is your new secret weapon for killer open houses! This open house app includes all of the perks and simplicity of digital sign-in with the added benefits of appointment scheduling, virtual tours, email templates, and marketing.

Showable features that make open houses easier

Showable handles follow-ups for you, so staying in touch with potential clients is a snap. Connect with agents who have shown the home by sending broadcast emails directly from your dashboard. Agents can also request showing appointments quickly through an online booking calendar, making scheduling showings hassle-free.

Kagent

• Best for: Showing feedback
• Pricing: $25 per month
• Available on: Web Only

What is the Kagent app?

Kagent is an excellent tool to use if you want feedback from your open house attendees. This is something you can use to boost attendance and enhance your visitors’ open house experience. With QR code functionality, attendees can quickly and easily register and access your custom surveys.  And, because Kagent sponsors a prize drawing (at no cost to you), they’ll have an incentive to register using your QR code.

Kagent features that make open houses easier

Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to assemble an open house sign-in sheet, including setting up my account. Kagent connects with over 3,000 CRMs and other real estate tools. The standard version of Kagent is free for 1 month, after which pricing starts at $25 monthly.

Real Team Code

• Best for: One-click reports
• Pricing: Starts at $20 a month (billed annually)
• Available on: Web Only

What is the Real Team Code app?

Generating reports with the data you need is often a time-consuming and tedious process. However, Real Team Code simplifies that and allows for one-click reports through the regular use of its platform. Once all of the sign-in data for an open house event has been collected, you can easily download the information and generate reports catered to your specific audience, whether it be sellers, team leads, or brokers.

Real Team Code features that make open houses easier

Coordinate with agents, gather feedback from visitors, and handle other essential tasks related to hosting a successful open house. Step One? Create your event. Step Two? Manage communications and collect information. Step Three? Download the data and generate reports. Everything you need for a successful open house and lead generation is at your fingertips.

Methodology: How I chose the best open house apps

In selecting the best open house apps real estate agents can use to get more leads, the methodology at The Close considered factors that would ultimately increase your odds of becoming a successful real estate agent. Having more leads is key to eventually landing a client, so you’ll want as many opportunities as you can get when it comes to finding and nurturing potential business relationships.

The factors I considered when researching open house apps centered around the potential return on investment, likelihood of generating leads, amount of time needed to learn or set up the model, as well as what its current and former customers have thought of the platform. 

Here are the factors I looked into:

• Affordability
  • I don’t know about you, but price is often one of the first things I look at for a new product or service! That’s because I know there’s always a small risk that I might not get enough value for what I pay for.
• Features
  • I evaluated the specific set of features offered by various open house apps in determining how they compared with competitors, and whether they’d give an agent a leg up in the industry. 
• Ease of use
  • Time is money! The easier an app is to use, the less time you’ll need to spend setting it up, and the more you can focus on other aspects of your business.
• User reviews and ratings
  • Probably one of the best ways to get an idea of what your experience will be with an app is to see what current and former users have to say about it.

Frequently asked questions (FAQs)

Should I serve food at an open house?

Do scripts work at an open house, or should I ditch them?

How do I host an online open house?

Bringing it all together

Hosting an open house should be fun and focused on building relationships to sell your listing. Ditch the old-school pen and paper that can get lost and messy. Open house apps allow agents — both tech-savvy and not — to get quality contact info and feedback while spending more time getting to know potential clients.

What open house apps do you use to connect with leads and promote your listings? I’d love to check out some new and upcoming apps to review. Let me know in the comments!

The post 5 Open House Apps Agents Use to Get More Leads in 2025 appeared first on The Close.

The Close Score: AceableAgent

Pros

• Great learning platform for mobile
• Pass guarantee
• Affordable
• Exam prep materials included in all prelicensing packages
• Live webinars and private tutoring included in the premium package
• PrepAgent offered in all states

Cons

• No live instruction option
• No career assistance or networking opportunities
• Not available in a lot of states

The Close Score

4.3

Value:

4.3

Learning Format & Accessibility:

4.0

Course Features:

3.8

Help & Support:

4.5

Reputation:

4.5

Expert Score:

4.5

out
of

5

My Verdict on AceableAgent & Why You Should Trust It

As a real estate researcher/writer who has spent thousands of hours evaluating many real estate schools, I based my AceableAgent review on a thorough analysis. I’ve tested its online learning platform, examined its course offerings, and read Aceable real estate reviews. I am committed to providing you with my unbiased assessment, so rest assured that the scores and analyses presented here are solely mine and reflect the stance of The Close’s editorial team.

After extensively reviewing AceableAgent, I recommend this school to people who thrive while learning independently and on the go. Its courses are accessible through any device, which makes it easy if you’re preoccupied with a different job during the day. While no school is without its drawbacks, such as limited course availability and class format options, AceableAgent’s strengths outweigh its weaknesses.

AceableAgent course availability

Aside from striving to enhance students’ overall learning experience, AceableAgent is also working on expanding its services to more states. In this section, I’ve listed the types of real estate classes AceableAgent offers and the states where they are available.

Prelicensing

Exam Prep

Post-licensing

Continuing Education

AceableAgent Pricing

The pricing for AceableAgent course packages is state-specific due to the varying number of course hours required by each state. For instance, AceableAgent’s basic prelicensing course package in Florida will only cost you $149, whereas the equivalent option in Texas will run you $449. 

Here’s what’s usually included in Aceable’s course packages:

Key features of AceableAgent

In this section of the AceableAgent review, I’ll highlight AceableAgent’s strengths and identify areas for improvement.

Student dashboard

The AceableAgent course dashboard is pretty simple. On the left-hand side, you’ve got an outline of classes, marking your progress through the required material. You’ll also see the topics per module in the middle and a collection of typical navigation links across the top.

Other real estate education companies, like Colibri Real Estate or Kaplan, have dashboards with more information (such as upcoming training webinars, course statistics, and mastery opportunities). Still, we weren’t dissatisfied with the AceableAgent experience.

Mobile app

AceableAgent provides online real estate prelicensing education and a fresh, mobile-first approach to real estate learning. Their mobile app makes completing your class hours as easy as listening to a podcast and is an exclusive offering that none of their competitors provide. 

If spending your nights and weekends in a stuffy classroom crushes your soul, AceableAgent’s mobile experience might be the ideal solution.

AceableAgent blog

AceableAgent’s blog covers financing, the real estate market, agent education, and everything you need to learn about licensing, buying, and selling. It’s an excellent resource for aspiring and active agents looking to stay informed and sharpen their skills.

AceableAgent alternatives

Since AceableAgent only caters to a few states, it obviously isn’t the best option for everyone. For example, AceableAgent doesn’t have career resources or networking opportunities for prospective agents, which can be a deal-breaker for some. 

Here are other real estate schools you might be interested in, including our link to each school’s review.

School	Why It’s a Great Alternative	Learn More
	Pass or Don’t Pay guarantee Exam prep packages include lots of features Self-paced and livestream course options Buffini & Company coaching videos One year of access to Colibri’s Career Booster Pack Professional growth tools for real estate agents	Colibri Real Estate Review
	Visit Colibri Real Estate
	Modern, expertly designed courses Excellent online learning platform Pass guarantee Continuing education or post-licensing courses already included in Premium packages Business building courses for new agents	The CE Shop Review: Real Estate Courses & Test Prep
	Visit The CE Shop
	All packages have test prep materials Interactive study groups Career Mentor Connect via Zoom Real Estate Accelerator online video course and live online coaching Interest-free payment plans	Kaplan Real Estate School Review: Pricing, Features, Pros & Cons
	Visit Kaplan Real Estate School
	Affordable courses Live chat, phone, and email support Individual and packaged self-paced courses Offers a variety of interesting continuing education electives User-friendly, modern interface	360training Agent Campus Review: Pricing, Features, Pros & Cons
	Visit 360training Agent Campus

Methodology: How we evaluated and scored AceableAgent

Regarding our methodology at The Close, our licensed real estate professionals, writers, researchers, and editors created a weighted rubric to evaluate AceableAgent. Our experts have done hours of research to analyze key features, pricing, course offerings, AceableAgent student reviews, and more. All the features we explored are essential for students to become successful agents and brokers in the real estate industry. 

Our detailed criteria included:

• Course Features 25%
  • This comprises items that assist agents and brokers in completing their education, like pass and refund guarantees, career and instructor support, coaching, training, interactive study groups, and course extensions.
• Value 20%
  • Pricing and availability of coursework are important factors to assess. This value accounts for real estate school offerings in prelicensing, post-licensing, continuing education, broker prelicensing, and exam prep. 
• Learning Format & Accessibility 20%
  • Real estate professionals must consider the best format for their learning, which includes self-paced, on-demand video, live stream, and in-person classes. Also, accessibility via multiple devices, like computers, tablets, and mobile devices, determines the convenience for users. 
• Expert Score 15%
  • The Close closely reviews each course for stand-out features, details, ease of use, and the value for money spent from a real estate expert’s perspective. 
• Help & Support 10%
  • If students need additional support, knowing the customer service options through phone, email, live chat, and ticket system is necessary. 
• Reputation 10%
  • This examines the reputation of each real estate school through the eyes of current and past students, reviewing customer reviews and the popularity of each provider. 

Bottom line: Is AceableAgent worth your money? 

If you’re a visual learner and enjoy studying at your own pace, AceableAgent is an excellent choice. However, it isn’t perfect. Its offerings lack features to help you interact and network with other prospective agents and speak to instructors in real time. If your learning style thrives on interaction with people and content, you must go the extra mile on AceableAgent to make that happen.

Also, your prelicensing course is just part of the real estate education you’ll need to launch and maintain a long and successful career. AceableAgent doesn’t offer many options for continuing education or broker prelicensing, so while a competitor like Colibri Real Estate or The CE Shop can offer everything under a single banner, you’ll likely only take one course with AceableAgent.

Frequently asked questions (FAQs)

Is AceableAgent real estate legit?

Is AceableAgent accredited?

How long does it take to complete a course with AceableAgent?

Your take

I hope my AceableAgent review has assisted you in deciding whether it fits your learning style and budget. Do you think AceableAgent is ideal for your real estate education needs? Have you had the opportunity to explore AceableAgent? Share your insights in the comments below!

The post AceableAgent Review 2025: Pricing, Features, Pros & Cons appeared first on The Close.

I’ll explore some of the top companies that offer real estate leads pay at closing and dive into how real estate professionals can benefit from their services.

Sign up for free with Sold.com to receive real estate referrals and jump-start your business.

• Buyer and seller leads
• Manage all referrals on the agent dashboard
• For individual agents or teams

Visit Sold.com

Featured Partner

Sold.com has paid for this placement. However, our team of experts approved Sold.com as an appropriate product, and our content remains editorially independent.

The Close’s top picks for real estate leads pay at closing

Provider	Best for	Referral fees	Qualifications Needed
	A streamlined platform to receive leads	1.5% listing fee ($3,000 minimum)	Over five years of experience with great client reviews and extensive market knowledge
Visit Clever
	Data-driven courses and coaching	15%-40% of commission	By invitation only; only specific locations apply
Visit Zillow Flex
	Performance-based lead assignment	30%-35% of commission (0% if paid by sponsor)	Undisclosed
Visit SOLD.com
	Leads based on performance history	33% of commission	Undisclosed
Visit HomeLight
	Receiving leads via text message	25%-35% of commission	Undisclosed
Visit Agent Pronto
	Prequalified leads	1% of estimated home value or 25%	24 months of experience and five closed transactions in the last 12 months
Visit Rocket Homes
	Leveraging technology	30% of commission	Three years of experience and six transactions in 12 months
Visit UpNest
	Agents in the REALTOR® network	35% of commission	Three years of experience, at least 20 transactions, or comparable sales volume within the last 12 months
Visit ReferralExchange

Clever: Best for a streamlined platform to receive leads

Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This entirely web-based real estate leads paid at closing platform doesn’t play favorites based on how much you’re willing to pay.

Instead, it considers the quality of service an agent provides and client satisfaction. Rather than paid tiers, an in-house matching team handpicks and assigns leads based on your experience, local market focus, and client reviews, so you connect only with vetted, high-intent buyers and sellers. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Fees & process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for data-driven courses & coaching

Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I chose Zillow Flex

Zillow Flex is available exclusively to agents already enrolled in the Zillow Premier Agent program. It offers seasoned agents or those already invested in the platform an opportunity to generate leads with no upfront costs.

Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Zillow Flex locations

• Phoenix, AZ
• Los Angeles, CA
• San Diego, CA
• Sacramento-Stockton-Modesto, CA
• San Francisco-Oakland-San Jose, CA
• Denver, CO
• Orlando, FL
• Daytona Beach, FL
• Melbourne, FL
• Jacksonville, FL
• Miami-Fort Lauderdale, FL
• Tampa-St. Petersburg-Sarasota, FL
• Fort Myers-Naples, FL
• Port St. Lucie, FL
• Sebastian, FL
• Homosassa Springs, FL
• Ocala, FL
• Gainesville, FL
• Palm Bay, FL
• Punta, FL
• Atlanta, GA
• Chicago, IL
• Indianapolis, IN
• Boston-Manchester, MA
• Springfield-Holyoke, MA
• Washington-Hagerstown, MD
• Baltimore, MD
• Detroit, MI
• Saint Louis, MO
• Raleigh, NC
• Durham, NC
• Charlotte, NC
• Minneapolis-Saint Paul, NC
• Las Vegas, NV
• Queens, NY
• Bronx, NY
• Brooklyn, NY
• Manhattan, NY
• Oklahoma City, OK
• Cleveland, OH
• Akron, OH
• Portland, OR
• Philadelphia, PA
• Norfolk-Portsmouth-Newport, RI
• Dallas-Fort Worth, TX
• Houston, TX
• San Antonio, TX
• Austin, TX
• Richmond-Petersburg, VA
• Seattle-Tacoma, WA

Fees & process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for performance-based lead assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

• Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals.

Fees & process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for leads based on performance history

Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. 

It matches high‑intent clients to agents with proven track records by analyzing over 27 million public transaction records and thousands of client reviews. It also displays past sales on a “Transactions Near You” map so leads reflect your real‑world performance. HomeLight offers seasoned agents an uncomplicated and reliable way to access valuable leads and grow their businesses.

• Mobile application: Agents receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

Fees & process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for receiving leads via text message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Fees & process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and the signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for Agent Pronto is 25% to 30% of your commission.

Rocket Homes: Best for prequalified leads

Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for leveraging technology

Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively on their UpNest agent profile. 

Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

• Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
• Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

Fees & process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for agents in the REALTOR® network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Pros and cons of real estate leads pay at closing

If you’re still unsure about getting realtor leads pay-at-closing, weighing their pros and cons can help you determine if this model aligns with your business strategy:

Methodology: How I chose the best pay at closing real estate leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform

Frequently asked questions (FAQs)

How much do real estate agents spend on leads?

How does the pay-at-closing model work?

What are the fees associated with joining and using the pay-at-closing service?

What is it called when the seller pays closing costs?

Your take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

Pros

• You can capture buyer leads earlier than competitors.
• It has automated digital advertising.
• It has built-in CRM.
• Zillow Live Connections puts you in contact with leads over the phone.
• You get increased exposure.
• It has broker management tools
• It has multiple integrations.
• It has detailed analytics and ROI report.

Cons

• It lacks price transparency.
• It has upfront costs, regardless of lead volume or closings.
• Customer service is not strong.
• Zillow CRM is very basic.
• Leads aren’t exclusive.
• The price per lead can be higher than other platforms.

The Close Score

4.5

Pricing:

3.1

General Features:

4.3

Advanced Features:

3.6

Customer Service:

3.2

Customer Rating:

3.0

Expert Score:

4.0

out
of

5

My verdict on Zillow Premier Agent & why you should trust it

As one of The Close’s staff writers, I have extensive research experience on various real estate topics and solution providers. I can provide readers with an objective and comprehensive review of Zillow Premier Agent, including an overall analysis of its strengths and limitations.

What is Zillow Premier Agent, and how does it work? In 2024, an average of 217 million unique visitors browse Zillow each month, searching for homes and real estate agents. Zillow Premier Agent leverages this site traffic, allowing agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network.

This process helps capture leads who might be casually browsing properties long before they contact an agent. The platform then displays ads in key positions next to properties for sale, boosting Zillow Premier Agents to the top of the agent directory.

The biggest challenge with Zillow Premier Agent is the cost, which can be substantial, particularly in highly competitive markets. Agents must ensure they have the budget to sustain the investment and effectively convert the leads they receive.Additionally, the competition among agents on the platform can make it difficult to stand out and secure many leads. Therefore, having a solid profile and lead follow-up process is essential. If you want to guarantee you’ll get leads, consider pay-at-closing lead companies like Zillow Flex and Clever.

Zillow Premier Agent alternatives

Zillow Premier Agent offers many advantages, but is not the perfect fit for everyone. The cost and competition can be challenging for some agents, especially those just starting. If you feel ZPA isn’t the right platform, here are some Zillow alternatives worth considering.

Platform	Why It’s a Great Alternative	Starting monthly price	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	$309	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	$300	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	$899	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	$400	zBuyer review	Visit zBuyer

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	zBuyer review	Visit zBuyer

Key features of Zillow Premier Agent

Obtaining leads is the most significant benefit of using Zillow Premier Agent, but there is more to this platform than just prospects. Some of my favorite ZPA key features include the following:

Zillow Premier Agent Profile

Agents can create a solid ZPA profile to stand out. A complete Zillow profile leverages the SHARP model, which stands for sales, headshot, advertising markets, reviews, and professional bio. This means you should claim all your past transactions on Zillow, have a current realtor headshot, work in the applicable markets, beef up your reviews, and spice up your agent bio.

If you have an active profile and your listing is on Zillow, you should be displayed first as the listing agent, regardless of your Premier status. But you won’t have that opportunity if you haven’t claimed the listing or are inactive on Zillow.

Premier agents also appear next to their purchased share of every listing in their chosen ZIP codes (plus any of their listings, regardless of whether they are in their chosen ZIP code), expanding their exposure significantly.

Third-party CRM integrations

Zillow Premier Agent offers seamless integration with various third-party CRMs, such as Follow Up Boss, Top Producer, and Lofty (formerly Chime), which enhances lead management efficiency. For instance, ZPA supports two-way sync with Top Producer CRM, ensuring any updates on one platform reflect on the other.

Performance Analytics

Zillow Premier Agent offers analytics and tracking tools to help agents optimize their lead performance. The platform has detailed reports on lead volume, response rates, and conversion metrics, allowing agents to see how well their advertising efforts are paying off.

If you’re a team lead, ZPA’s performance analytics also track team members’ effectiveness and lead volume and status, ensuring everyone contributes efficiently to your team’s overall success.

Training resources

Zillow Premier Agent provides comprehensive training resources and education materials to support agents. These include courses and guides on using Zillow’s tools effectively, managing your ZPA advertising, using ZPA’s CRM, nurturing inactive customers, converting your leads, and more.

Zillow Premier Agent pricing

Is Zillow Premier Agent free? Of course not. If you’re researching Zillow Premier Agent cost, I’m afraid you won’t find it either. Zillow does not publish specific pricing details, as costs vary significantly based on several factors. You’ll need to contact Zillow directly to get accurate pricing information and discuss your particular market and advertising goals. However, I’ve gathered information from some agents that I hope will provide helpful estimates.

How much do Zillow leads cost?

The cost for Zillow Premier Agent lead depends on four factors:

• Your ZIP code
• The average home price in your area
• The number of competing agents
• The percentage of leads you want to capture

According to some of our readers, leads can cost as little as $20 to $75 each in less competitive markets. However, in competitive and high-priced markets, the cost can rise dramatically, with some agents reporting leads costing $450 to $500 each.

How much does it cost to be a Zillow Premier Agent?

You’re probably wondering, “How much are Zillow leads per month?” Since Zillow does not provide market-specific pricing estimates, The Close contacted agents in our network. Based on feedback from agents who are successfully profiting with Zillow Premier Agent, we found the following pricing estimates to be accurate:

• The typical monthly price for major metro markets starts at about $1,000.
• ZPA agents pay between $300 and $500 per month for markets outside of major metros.

While we disagree with the company’s lack of price transparency, I still believe that Zillow Premier Agent is a valuable service that agents should consider in their paid lead generation strategies.

How to get the most out of Zillow Premier Agent

Here are some strategies you can use to maximize your Zillow Premier Agent investment:

• Polish your Zillow Premier Agent profile like a pro: Add your sharpest headshot, a friendly but confident bio, and a handful of glowing reviews to make a killer first impression.
• Bid strategically on ZIP codes: Start with one to two high-opportunity, low-competition ZIPs and adjust your bids monthly based on cost per lead and lead quality.
• Ensure fast lead response: Aim to respond within 5 minutes — Zillow data shows conversion rates drop sharply after 30 minutes.
• Apply Zillow’s ALM framework: In your first conversation with the lead, ask, “When can we tour?” (Appointment), “What other areas interest you?” (Location), and “What’s driving your search?” (Motivation) to secure a face-to-face meeting.
• Leverage CRM and analytics: Sync your leads with your CRM (e.g., Follow Up Boss, Top Producer) to automate drip campaigns, track response times, and A/B test your messaging to see which drives higher click-through rates.

Related article

How to Advertise on Zillow in 9 Steps (+ Free Checklist)

Methodology

In my assessment, I conducted thorough research to ensure accuracy in my Zillow Premier Agent review. Our team of expert researchers, agents, writers, and editors at The Close scored Zillow Premier Agent against dozens of other lead generation companies. We analyzed its platform, pricing structure, features, user feedback, and reputation, and then based our evaluation on the following criteria:

• Pricing (20%)
  • We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General features (25%)
  • We evaluated the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced features (20%)
  • This category includes advanced functionalities such as the quality of leads generated, lead nurturing, lead scoring, triggers and alerts, team distribution, and scripts.
• Customer service (10%)
  • We reviewed how easy it is for real estate agents to reach out to a customer service representative. We also considered agents’ access to phone or email support and a concierge program.
• Customer rating (10%)
  • The reputation of each lead generation company was evaluated by considering feedback from verified users.
• Expert score (15%)
  • The expert score covers other standout features not mentioned in the above criteria.

Read more about our methodology here.

Frequently Asked Questions

Is Zillow Premier Agent worth it for new agents?

How do I get out of a Zillow Premier Agent contract?

What is the difference between Zillow Premier Agent and Flex Agent?

Bottom line: Is Zillow Premier Agent worth it?

At the start of this review, you might have asked, “What is Zillow Premier Agent?” And now that I’ve run you through its most essential features, would you say the platform is worth it? For me, Zillow Premier Agent is an investment real estate agents, teams, and brokers should consider.

The lead gen landscape is constantly evolving. There are always new players, approaches, and lead generation ideas, but Zillow has remained a visible and vital part of this conversation. To be clear, Zillow Premier Agent isn’t as cost-effective for every agent. In some US markets, costs are so high that agents may barely break even. However, no online lead source offers the same traffic, exposure, and opportunity as Zillow Premier Agent.Is the platform perfect for every agent? No. But is Zillow Premier Agent worth it, or at least worth considering? Absolutely. As long as you have an adequate budget, an impeccable profile, and effective follow-up skills to convert your leads into clients, we can stand behind your investment in Zillow Premier Agent. But if you’re a new agent, consider your budget before committing.

Your take

Where do you buy real estate leads? Have you ever tried Zillow Premier Agent? What did you think? I’d like to hear your Zillow Premier Agent reviews in the comments!

The post Zillow Premier Agent Review 2025: Is it Worth the Cost? appeared first on The Close.

AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals. 

Here are my picks for the best AI-powered tools to help with various aspects of your business.

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Agent Image: Best AI-powered website tools
• Offrs: Best for AI predictive analytics
• Lone Wolf: Best for AI-powered email communications
• Style to Design: Best for AI virtual staging

The Close’s top picks for best AI tools for real estate agents

Type of Software	Standout Features	Starting Price
	AI-powered lead scoring algorithm & automated messaging	$899/month + $200/month for AI features
Visit CINC
	Contact management & integrations with CRMs, MLS, and social media	$179/month
Visit Top Producer
	AI-powered email templates, task tracking, and email follow-ups	$33.25/month
Visit Lone Wolf
	IDX integrations and custom market report generation	$99/month
Visit Agent Image
	ISA team support for pre-qualification of leads	$399/month
Visit Offrs
	AI-powered virtual staging	$19.99/month, Minimum three-month commitment
Visit Style to Design

CINC: Best for AI lead generation & nurturing

Pros	Cons
24/7 lead nurturing	AI tool only available as an add-on
Conversation scripts	Unable to turn off middle-of-the-night chat
Nurturing via text message	No AI capabilities via email

Learn more in our in-depth CINC review.

Why I chose CINC

CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.

Additional features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.

Top Producer: Best for AI farming tools

Pros	Cons
Full CRM with contact management	No free trial
MLS integration	No document management features
Social media posting and management	No money-back guarantee

Learn more in our in-depth Top Producer review.

Why I chose Top Producer

Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. 

Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Additional features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.

Agent Image: Best AI-powered website tools

Pros	Cons
Track record of developing high-quality websites	Pricing is not stated up front
Wide range of customizable website tools	CRM and some other features must be purchased separately
Offers IDX integration into existing websites	Custom web designs typically require 8 to 12 weeks to build

Why I chose Agent Image

Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to a real estate agent’s business. Agent Image offers IDX packages powered by AI that allows for things like the automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights. 

Agent Image’s web design services are a more ideal fit for those marketing to the luxury market. As such, you might find that prices for some of its packages are a bit on the higher end.

Additional features

• Multiple MLS boards: Agents that are part of multiple markets can include all MLS boards in the IDX package for their website. 
• Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data such as new listings, price changes, and properties recently sold or under contract. 
• Lead capture tools: Add various tools to your website that provide value to your readers, something that can provide quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.

Offrs: Best for AI Predictive Analytics

Pros	Cons
Unlimited seller leads	Nonexclusive leads
Inside sales and marketing team with no upfront costs	Long lead conversion time
Unique ad tools that help connect your analog and digital marketing	Smart Data CRM not user-friendly

Why I chose Offrs

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.

Additional features

• ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure. 

Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.

Lone Wolf: Best for AI-powered email communications

Pros	Cons
Integrations with third-party calendar apps	Add-ons have limited AI functionality
Automated follow-ups on tasks	24/7 support only available through a community board
Add-ons available to expand functionality	Add-ons come with added costs

Why I chose Lone Wolf

Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to allow you to manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business, as well as tools to manage transactions from start to finish. Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform. 

AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients, ensuring that every aspect of a transaction is addressed, and congratulating clients on their new home.

Additional features

• Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss an appointment or task ever again.  
• Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, such as whenever a transaction moves to a new milestone. 
• Analytics: Get market insights such as inventory levels, sales prices, and more to allow you to better assist your clients with finding properties and making competitive offers.

Style to Design: Best for AI for virtual staging

Pros	Cons
Customizable design templates	Minimum commitment for all plans
Staging and design courses	Unable to edit images other than property photos
Design team available for simulations	Coaching only offered in enterprise plans

Why I chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. 

The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Additional features

• Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation, so you can sell your real estate services with design included. 

Methodology: How I chose the best real estate AI tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

How much technical skill is required to use a real estate AI tool?

How does AI improve real estate lead generation and nurturing?

Can real estate AI tools integrate with an existing CRM system?

Are there any free AI-powered tools that can be used for real estate?

Why should I use AI as a real estate agent?

Your Take

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel. 

Have you incorporated AI into your business yet? Let us know!

The post The Best 6 Real Estate AI Tools for 2025 appeared first on The Close.

• Pipedrive: Best for email marketing
• LionDesk (Lone Wolf Relationships): Best for communication automation
• Follow Up Boss: Best for real estate teams
• Wise Agent: Best for transaction management
• IXACT Contact: Best for managing contacts
• Lofty: Best for lead generation and nurturing
• Realvolve: Best for workflow automation

The Close’s top picks for best real estate CRMs

CRM Software	Standout Features	Free Trial	Starting Monthly Price
	A highly visual sales pipeline with robust email integrations	14 days	$14*
	Get started with Pipedrive
	Integrated texting and calling; automation for follow-up communications	14 days	$33.25*
	Get started with Lone Wolf Relationships
	Streamlined lead management with automated routing and collaboration tools	14 days	$58*
	Get started with Follow Up Boss
	An all-in-one system combining contact management with transaction tracking	14 days	$49
	Get started with Wise Agent
	Intuitive contact management paired with personalized marketing campaigns	35 days	$46.75*
	Get started with IXACT Contact
	Advanced lead gen and nurturing using integrated digital marketing tools	Demo only	$449
	Get started with Lofty
	Deep workflow automation with a process‑driven approach and customizable pipelines	14 days	$99
	Get started with Realvolve
*Billed annually

Pipedrive: Best for email marketing

Pros

• 14-day free trial
• AI Assistant
• Unlimited, customizable workflows

Cons

• Limited functions in the mobile app
• Security alerts and two-factor authentication are only available on higher tiers
• Phone support is only available in higher tiers

The Close Score

4.9

PRICING

5.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

3.8

EASE OF USE

4.8

CUSTOMER SERVICE

5.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.6

out
of

5

• Helpful resource: Learn more in our in-depth Pipedrive review.

Key features

• Integrations: Pipedrive has a giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.
• Pipeline management: A highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.

Why I chose Pipedrive

Pipedrive offers awesome, budget-friendly email marketing tools that sales pros love. Its slick, customizable email templates let you easily match your brand. Pipedrive’s segmentation features allow you to craft personalized emails, while built-in analytics and automated follow-ups help track performance and convert leads faster. These tools facilitate targeted outreach to potential clients, enhancing your lead gen efforts.

LionDesk (Lone Wolf Relationships): Best for communication automation

Pros

• 14-day free trial
• Power dialer
• AI-powered email assistance
• Automated drip campaigns for text and email
• Automated follow-up communication tools

Cons

• Not ideal for scaling teams or brokerages
• Not the most user-friendly platform
• Unsophisticated transaction management

The Close Score

4.8

PRICING

4.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

5.0

EASE OF USE

4.3

CUSTOMER SERVICE

3.5

CUSTOMER RATING

4.0

EXPERT SCORE

4.1

out
of

5

• Helpful resource: Learn more in our in-depth LionDesk CRM review.

Key features

• Customizable landing pages: Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes landing page templates to build high-converting landing pages tailored to your brand.
• Integrations: It has an extensive library of third-party integrations for almost everything, from lead generation and contact management to communication and finances.

LionDesk dashboard

Lone Wolf Relationships contacts dashboard

Why I chose LionDesk

LionDesk, now powered by Lone Wolf Technologies, was built with real estate agents in mind. It offers a fully customizable dashboard that helps you decide what you want to see in your CRM. The platform stands out with automation features — handling everything from texting and email drip campaigns to sending videos through email and text. If you still use LionDesk, you can seamlessly migrate your contacts and data to Lone Wolf Relationships.

Follow Up Boss: Best for real estate teams

Pros

• 250-plus integrations
• 14-day free trial
• Phone dialer

Cons

• Time-consuming to set up
• Limited features in the mobile app
• No live chat support

The Close Score

4.7

PRICING

4.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.3

EASE OF USE

4.6

CUSTOMER SERVICE

3.3

CUSTOMER RATING

4.7

EXPERT SCORE

4.2

out
of

5

• Helpful resource: Learn more in our in-depth Follow Up Boss review.

Key features

• Networking and events: Join the FUB Success Community to connect with other real estate agents and gain access to exclusive events, such as Level Up masterminds and FUBCON. 
• Mobile app: The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.

Why I chose Follow Up Boss

Follow Up Boss is a well-known real estate customer management software with all the makings to support teams. It offers 250-plus integrations and features such as texting, email drip campaigns, text automation, and built-in calling. The platform’s collaboration features are woven into it, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. So, if you’re building a team, Follow Up Boss is a no-brainer.

Wise Agent: Best for transaction management

Pros

• 14-day free trial
• Customizable landing pages
• Unlimited document storage

Cons

• No mobile app
• A credit card is required for the free trial
• Text capability with an additional fee

The Close Score

4.7

PRICING

4.0

GENERAL FEATURES

4.8

ADVANCED FEATURES

4.8

EASE OF USE

4.1

CUSTOMER SERVICE

4.0

CUSTOMER RATING

4.2

EXPERT SCORE

4.2

out
of

5

• Helpful resource: Learn more in our in-depth Wise Agent review.

Key features

• Real estate content: The platform includes an extensive library of stock photos and real estate content for text messages, emails, written letters, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.
• Team and broker options: Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options explicitly built for teams and brokers.

Why I chose Wise Agent

Wise Agent is a top real estate CRM software because it’s designed to be a one-stop shop for agents and brokers, providing transaction management tools from beginning to end. Stay on top of your transactions by creating checklists so everyone is on the same page. As a bonus, you can create customized landing pages and integrate them with multiple social media tools to reach more clients.

IXACT Contact: Best for contact management

Pros

• 5-week free trial
• Mobile app
• Detailed contact profiles

Cons

• No audience segmentation
• Lack of automation
• Limited website customization

The Close Score

4.6

PRICING

5.0

GENERAL FEATURES

4.5

ADVANCED FEATURES

4.8

EASE OF USE

3.5

CUSTOMER SERVICE

2.5

CUSTOMER RATING

4.3

EXPERT SCORE

3.8

out
of

5

• Helpful resource: Learn more in our in-depth IXACT Contact review.

Key features

• Social Stream: This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can’t create custom content, it’s a great way to automate social media content.
• Personalized agent roadmap: This feature allows agents to set specific real estate goals within the platform, and it will generate a plan to help reach them with specific tasks and activities. 

Why I chose IXACT Contact

IXACT Contact is an excellent tool for keeping track of your contacts from the moment you connect with them through every transaction. You get a detailed profile for each lead, current, and past client, including their contact info, family info, birthdays, anniversaries, property details, and all communication history. This is crucial for staying easily connected to your clients and maintaining good relationships.

Lofty: Best for lead generation and nurturing

Pros

• 33 different lead generation features
• Google PPC advertising tools
• 360° marketing to target customers on multiple platforms

Cons

• No free trial
• Steep learning curve
• Most expensive CRM on our list

The Close Score

4.6

PRICING

2.5

GENERAL FEATURES

4.8

ADVANCED FEATURES

5.0

EASE OF USE

4.4

CUSTOMER SERVICE

4.3

CUSTOMER RATING

4.2

EXPERT SCORE

4.6

out
of

5

• Helpful resource: Learn more in our in-depth Lofty CRM review.

Key features

• Social Studio: This built-in social media management tool allows you to create content within Lofty’s platform and automatically share it on multiple real estate social networks simultaneously. 
• AI Assistant: An automated assistant helps you become more efficient and minimize Lofty’s learning curve at every step. This AI assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.

Why I chose Lofty

Of all the top CRM software for real estate on my list, Lofty offers the most extensive and impressive combination of advanced lead gen tools and features. What’s remarkable is that it provides exclusivity in your farm area, so no other agent using Lofty can target the same leads as you. It automatically pulls in leads from various sources and sets up property alerts, sends out regular market analyses, and matches listings with leads.

Realvolve: Best for workflow automation

Pros

• In-depth contact management
• Mobile app
• Suite of marketing tools

Cons

• No 24/7 customer support
• No assisted onboarding for basic plan
• No website and landing page creation features

The Close Score

4.6

PRICING

4.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.3

EASE OF USE

4.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

4.1

EXPERT SCORE

4.6

out
of

5

• Helpful resource: Learn more in our in-depth Realvolve review.

Key features

• Document management: Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction. 
• Integrations: The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.

Why I chose Realvolve

Realvolve simplifies your real estate hustle with automation and customizable workflows. It has a visual dashboard, contact organization tools, and lead nurturing strategies. There are plenty of customizable workflow templates, plus prebuilt lead sequences for buyers and sellers through email and text. It’s a perfect fit for individuals or teams looking to boost their productivity and efficiency.

What to look for in a real estate CRM

When choosing the best CRM for your real estate business, it’s essential to consider features that align with your goals, needs, and budget. Here are some key aspects to focus on:

• Automation: A robust CRM automates repetitive tasks like follow-ups and drip campaigns. So, ensure your CRM saves you time and effort to maximize efficiency.
• Lead generation: Ensure your CRM captures and manages leads from various sources, including websites and social media.
• Contact management: CRMs that offer such features make it easier to connect with clients. Organizing and segmenting your contacts based on criteria such as location and property preferences allows you to personalize communication.
• Third-party integrations: Your CRM should integrate seamlessly with tools you already use, such as email platforms and social media channels. This connectivity maintains data consistency across your systems.
• Mobile accessibility: Most agents nowadays are always on the go, so having mobile access to your CRM is vital. A mobile-compatible CRM helps you retrieve client information, manage tasks, and communicate with contacts anytime, anywhere.
• Customer support: Every CRM has a learning curve, so reliable customer support is essential. Opt for a CRM that offers comprehensive onboarding and training to help you maximize its features and quickly resolve any issues.
• Scalability: Choose a CRM that can grow with your business and accommodate an expanding client base without requiring a platform change.

Methodology: How I chose the best CRM for real estate

Our methodology at The Close ensures that our professionals, writers, and editors thoroughly analyze each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best CRM for real estate. 

We selected the most effective and reliable CRM software for real estate agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best real estate CRM: 

• General CRM Features (25%) 
  • Basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
• Advanced CRM Features (25%) 
  • This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
• Pricing (15%) 
  • I checked, updated, and evaluated each CRM’s pricing, subscription plans, and whether there are free trials and bulk discounts.
• Ease of Use (10%) 
  • I evaluated each CRM’s user interface, customizability, and how easy it is to operate and set up each one.
• Help & support (5%) 
  • Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.
• Customer rating (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Expert score (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.

Frequently Asked Questions (FAQs)

What CRM do most realtors use?

How much does a real estate CRM cost?

Which CRM does Keller Williams use?

Your take

The top real estate CRMs are as different as the individual agents who make up the industry. Use our guide to help you make the best choice for your business needs. Consider the most important features and use the free trials to find what clicks.

Which real estate CRM are you using? Share your experience in the comments!

The post The 7 Best CRM for Real Estate in 2025 appeared first on The Close.

AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals. 

Here are my picks for the best AI-powered tools to help with various aspects of your business.

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Lone Wolf: Best for AI-powered email communications
• Agent Image: Best AI-powered website tools
• Offrs: Best for AI predictive analytics
• Style to Design: Best for AI virtual staging

The Close’s top picks for best AI tools for real estate agents

Type of Software	Standout Features	Starting Price
	AI-powered lead scoring algorithm & automated messaging	$899/month + $200/month for AI features
Visit CINC
	Contact management & integrations with CRMs, MLS, and social media	$179/month
Visit Top Producer
	AI-powered email templates, task tracking, and email follow-ups	$33.25/month
Visit Lone Wolf
	IDX integrations and custom market report generation	$99/month
Visit Agent Image
	ISA team support for pre-qualification of leads	$399/month
Visit Offrs
	AI-powered virtual staging	$19.99/month, Minimum three-month commitment
Visit Style to Design

CINC: Best for AI lead generation & nurturing

Pros	Cons
24/7 lead nurturing	AI tool only available as an add-on
Conversation scripts	Unable to turn off middle-of-the-night chat
Nurturing via text message	No AI capabilities via email

Learn more in our in-depth CINC review.

Why I chose CINC

CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.

Additional features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.

Top Producer: Best for AI farming tools

Pros	Cons
Full CRM with contact management	No free trial
MLS integration	No document management features
Social media posting and management	No money-back guarantee

Learn more in our in-depth Top Producer review.

Why I chose Top Producer

Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. 

Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Additional features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.

Lone Wolf: Best for AI-powered email communications

Pros	Cons
Integrations with third-party calendar apps	Add-ons have limited AI functionality
Automated follow-ups on tasks	24/7 support only available through a community board
Add-ons available to expand functionality	Add-ons come with added costs

Why I chose Lone Wolf

Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to allow you to manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business, as well as tools to manage transactions from start to finish. Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform. 

AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients, ensuring that every aspect of a transaction is addressed, and congratulating clients on their new home.

Additional features

• Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss an appointment or task ever again.  
• Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, such as whenever a transaction moves to a new milestone. 
• Analytics: Get market insights such as inventory levels, sales prices, and more to allow you to better assist your clients with finding properties and making competitive offers.

Agent Image: Best AI-powered website tools

Pros	Cons
Track record of developing high-quality websites	Pricing is not stated up front
Wide range of customizable website tools	CRM and some other features must be purchased separately
Offers IDX integration into existing websites	Custom web designs typically require 8 to 12 weeks to build

Why I chose Agent Image

Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to a real estate agent’s business. Agent Image offers IDX packages powered by AI that allows for things like the automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights. 

Agent Image’s web design services are a more ideal fit for those marketing to the luxury market. As such, you might find that prices for some of its packages are a bit on the higher end.

Additional features

• Multiple MLS boards: Agents that are part of multiple markets can include all MLS boards in the IDX package for their website. 
• Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data such as new listings, price changes, and properties recently sold or under contract. 
• Lead capture tools: Add various tools to your website that provide value to your readers, something that can provide quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.

Offrs: Best for AI Predictive Analytics

Pros	Cons
Unlimited seller leads	Nonexclusive leads
Inside sales and marketing team with no upfront costs	Long lead conversion time
Unique ad tools that help connect your analog and digital marketing	Smart Data CRM not user-friendly

Why I chose Offrs

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.

Additional features

• ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure. 

Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.

Style to Design: Best for AI for virtual staging

Pros	Cons
Customizable design templates	Minimum commitment for all plans
Staging and design courses	Unable to edit images other than property photos
Design team available for simulations	Coaching only offered in enterprise plans

Why I chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. 

The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Additional features

• Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation, so you can sell your real estate services with design included. 

Methodology: How I chose the best real estate AI tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

How much technical skill is required to use a real estate AI tool?

How does AI improve real estate lead generation and nurturing?

Can real estate AI tools integrate with an existing CRM system?

Are there any free AI-powered tools that can be used for real estate?

Why should I use AI as a real estate agent?

Your Take

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel. 

Have you incorporated AI into your business yet? Let us know!

The post The Best 6 Real Estate AI Tools for 2025 appeared first on The Close.

Why drones are essential for real estate photography

Did you know that 35% of Realtors¹ already use drones in their real estate business? Well, here are more reasons why using drones for real estate photography is a total upgrade for your marketing:

• Drones can enhance the buyer experience and highlight more unique features: Some properties, like estates or waterfront homes, have standout elements that look more stunning when captured from above. Aerial footage gives potential buyers a virtual tour that feels almost like being there. It’s a surefire way to make your listings pop!
• Drones can draw more potential clients and inquiries. Sure, there’s nothing wrong with a bunch of ground shots, but adding an aerial video that captures the whole property in one smooth take can set your listing apart. In short, drones add that high-tech vibe that catches buyers’ attention and can help move your listings faster.
• Drones can level up your social media pages: Let’s be honest — those drone videos of other agents showing off their property listings are ah-mazing! We’ve all seen those walkthrough videos on Instagram, and it’s clear that a little aerial magic makes a significant impact. With drones, you can capture the surrounding areas, like parks, open fields, nearby schools, and other local hotspots.

Getting started with real estate drone photography

Now that you know why aerial shots are essential for your listings, let’s discuss your next move. There are two approaches to this — either get yourself a license to take your own drone shots or hire a professional operator to do it for you. In either case, you’ll first need to check local regulations before starting on this path.

Here are some steps to follow if you’re ready to invest in real estate drone photography:

Step 1: Learn about local drone laws

Before you start flying your drone for those jaw-dropping listing shots, take a second to read about your local drone laws. The Federal Aviation Administration (FAA) has some must-follow rules, like keeping your drone under 400 feet and steering clear of restricted airspace. 

Check out your city’s regulations too! Some areas don’t allow drones at all, and the last thing you want is to get hit with a fine mid-listing.

Step 2: Get licensed to operate a drone

If you want to legally fly a drone for your listings, you’ll need a Part 107 Remote Pilot Certificate or a license to fly for your real estate business. The test covers airspace rules, safety, and weather, but don’t worry, it’s not rocket science. Tons of online courses break it down in a way that makes sense. Once you pass, you’re all set to start flying your drone!

Step 3: Purchase the best drone for your real estate photography needs

After getting your license to fly, it’s time to buy the right drone for real estate photography. When scrolling through your options, consider your needs and ask yourself:

• Do you need top-tier image quality? 
• Do you need something lightweight and easy to carry around, or can you manage heavier equipment? 
• How much budget do you have for a drone? 
• Lastly, ask yourself if you’re willing to learn how to operate a drone or if you’d hire a pro to do it for you.

(Optional) Hire a professional drone operator

If you don’t want to deal with the whole licensing thing and learn to fly a drone yourself, consider hiring a professional drone operator. Freelance platforms like Fiverr make it super easy to find experienced drone pilots who can handle the shots for you, without the hefty price tag. 

This option lets you tap into experts without the stress of buying, learning, or maintaining a drone. Hassle-free, quick, and inexpensive!

How to choose the best drone for real estate photography

Whether you’re just starting or looking to upgrade your current gear, there are a few key things you should look for when selecting a drone. Some considerations include:

5 best drones for real estate photography

1. DJI Mavic 3 Pro

• Cost: $2,199
• Best for: Overall; high-resolution imaging
• Standout feature: Tri-lens camera system with a 4/3-inch Hasselblad sensor for unmatched image quality and versatile focal lengths

The DJI Mavic 3 Pro is hands down our top real estate drone photography pick. This drone delivers if your priority is top-tier image quality and extended flight times. Its long flight of up to 43 minutes means you can capture sweeping aerial shots and intricate details of luxury properties without worrying about frequent battery swaps.

However, while the Mavic 3 Pro is often praised for its flight modes and obstacle avoidance, its premium price tag might be a hurdle for some agents. In addition, some of its advanced features might take a little more time to master. But of course, once you get the hang of it, you’ll probably include drone footage in all your listings.

2. DJI Mini 4 Pro

• Cost: $959
• Best for: Entry-level real estate drone photography
• Standout feature: Super lightweight design (249 grams) with omnidirectional obstacle sensing

Agents are always on the go, so you’ll need nothing more than a travel-friendly drone with pro features — and that’s where the DJI Mini 4 Pro comes in. Despite its weight and size, it offers impressive image quality. Its portability makes it easy to carry between multiple property visits, and its omnidirectional obstacle sensing adds a reassuring level of safety.

The DJI Mini 4 Pro may not be as good as the Mavic 3 Pro, but it’s surprisingly close. It’s lightweight, super easy to fly, and small enough to take anywhere. This would be it if I had to pick a go-to drone for everyday aerial shots of property listings. Its battery life is solid for quick shots, and its improved low-light performance is a nice touch for sunset shots.

3. Autel Robotics EVO Lite+

• Cost: $899
• Best for: Budget-friendly professional photography
• Standout feature: Its defog mode enhances visibility in hazy or foggy conditions

Not all agents are willing to spend a fortune on a drone, but they still want those stunning aerial shots of their commercial listings. The Autel Robotics EVO Lite+ is our budget-friendly pick, perfect even for starting agents. It’s not exactly cheap, but it hits that sweet spot between affordability and pro-level features. Its defog mode helps cut through haze, so your listing photos stay crisp even on gloomy days.

Despite its strengths, some users have pointed out that the EVO Lite+ doesn’t have the same level of advanced obstacle avoidance as DJI drone models, which could be a drawback when flying near other properties or cluttered environments. Still, its overall value, ease of use, and impressive quality make it a strong contender for those who want to start having drone footage.

4. Parrot ANAFI Ai

• Cost: $4,500
• Best for: Reliable connectivity and advanced photogrammetry
• Standout feature: 4G LTE connectivity for real-time transmission and control even in areas with weak Wi-Fi or interference

I know — this one’s too expensive! But hear me out: the Parrot ANAFI Ai brings a unique advantage to real estate photography with its continuous 4G connectivity. It ensures a steady live feed even when shooting in areas with poor Wi-Fi. It can also operate indoors without a GPS, so you can start shooting a property’s interior, followed by the exterior.

On the downside, the ANAFI Ai’s dynamic range and color accuracy aren’t entirely on par with DJI’s drone models. Some users have even claimed that its interface can feel less intuitive. Still, despite these setbacks, its advanced connectivity features make it a smart choice for agents needing reliable performance in urban and rural settings.

5. DJI Air 2S

• Cost: $999
• Best for: Versatility and ease of use
• Standout feature: 1-inch CMOS sensor with 5.4K video for ultra-high-resolution imaging without the bulk of a larger drone

The DJI Air 2S is a mini folding drone with a 1-inch sensor that captures 20 MP photos and 5.4K videos. Real estate agents will appreciate how simple it is to maneuver around a property, getting those wide exterior shots and detailed close-ups without a fuss.

The Air 2S isn’t without a few quirks. Some agents have noted that its battery life is slightly shorter than that of DJI’s premium models, like the Mavic 3 Pro. Also, it might not have all the bells and whistles that more expensive models boast. However, if you want a user-friendly drone that consistently keeps your listings popping, the DJI Air 2S is a no-brainer.

Frequently Asked Questions (FAQs)

How much do drone photographers make for real estate?

Is real estate drone photography worth it?

What drone is best for real estate photography?

Your take

Have you ever used a drone for your real estate listings? Or have you hired a professional to do it for you? Share your experience in the comments!

Sources

1 National Association of Realtors’ 2024 Technology Survey

2 ZipRecruiter

The post Drones for Real Estate Photography: How to Get Started + Top Picks appeared first on The Close.