Here are nine templates for your next open house, with the best use cases for each and extra tips to maximize your lead gen opportunities at open houses.

Basic open house sign-in sheets

• Best for: Agents seeking a quick and efficient method to gather essential contact details

These are simple, but you can use their generic layout in various situations, such as community gatherings or networking functions. 

Here’s what goes in a basic open house sign-in sheet:

• Name
• Phone number
• Email address
• Address (optional)

If you expect a crowd at your open house, these basic, easily fillable templates will do the trick. This will minimize inconvenience and make visitors sign in immediately since you only want their basic information.

Download Template #1:

Download PDF | Google Doc

Download Template #2:

Download PDF | Google Doc

Detailed questionnaire sign-in sheets

• Best for: Agents wanting to gain comprehensive insights into attendees’ preferences and needing beyond basic contact information

These sheets include fields for specific preferences besides the usual name, email address, and phone number. Questions may cover home type preference, a timeline for buying and selling, and whether they’re already working with an agent. However, some guests may be wary of sharing too much information in a publicly visible form, and others may not want to complete many fields.

Here are other things you can include in a detailed questionnaire sign-in sheet:

• What are your current real estate needs?
• What is your preferred neighborhood?
• How do you prefer to be contacted?
• What is your budget range?
• Have you been preapproved for a mortgage?
• Would you like to receive updates about similar properties in the future?

Gathering this information allows agents to customize their follow-up communication and property recommendations to align with each attendee’s preferences. This personalized approach increases your chances of converting leads into clients. 

Download Template #3:

Download PDF | Google Doc

Download Template #4:

Download PDF | Google Doc

Open house sign-in sheets with feedback

• Best for: Agents wanting feedback about the property

These free open house sign-in sheets provide agents with valuable insights into visitors’ impressions and preferences. Questions include their interest in the property and thoughts about the home’s price and features.

Some questions you can include in this type of sign-in sheet are:

• How would you rate the overall condition of the property?
• Did the property meet your expectations based on the listing description?
• Was the property priced appropriately for its condition?
• What features of the home did you find most appealing?
• What other amenities would you like to see on the property?

All your guests’ answers can help you better understand what they’re looking for and improve future open houses. This approach demonstrates your commitment to visitor satisfaction. If you need more ideas to spruce up your event, check out our top open house ideas.

Download Template #5:

Download PDF

Google Doc

Download Template #6:

Download PDF

Google Doc

Download Template #7:

Download PDF

Google Doc

If a seller is set on a price point against your recommendation, feedback from an open house can be a great way to start a conversation about rethinking the home’s price. It could also help convince seller clients to consider certain other recommendations, such as decluttering, painting, sprucing, and depersonalizing the space.

Open house sign-in sheets with a giveaway

• Best for: Agents coupling an open house with a promotional giveaway

The strategy of this approach is pretty simple: Print a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their slips into a fishbowl.

When your event is over, call everyone. Tell the winner the happy news (and ask how you can help them with their real estate needs). Let every other attendee know about your next event and see if there are ways you can help them in the future.

Here’s what you can include in this type of sign-in sheet:

• An opt-in checkbox to give attendees the option to join the giveaway
• A section where attendees can indicate their preferred prize category, such as gift card or home decor item
• Ask if attendees agree to the terms and conditions of your giveaway or raffle

Download Template #8:

Download PDF | Google Doc

Download Template #9:

Download PDF | Google Doc

Digital sign-in sheets: Should you use them?

In short, yes. If it’s possible and you’re comfortable with it, it’s best to use a digital form. Besides being easy to use and better for the environment, it negates errors from illegible handwriting while helping ensure that all required fields are filled.

The benefits of using a digital sign-in sheet for open house include:

• Accuracy and clarity in entries: People tend to type more accurately than they write. Figuring out an attendee’s name is a lot easier if it’s entered electronically.
• Convenience for attendees: Most are familiar with the format and find using technology more convenient. Attendees can input their information quickly using touchscreens, eliminating the need for manual entry.
• Faster sign-in processes: Signing in can be a lot faster when using cloud-based software — instead of giving everyone a pen and waiting for the sheet to pass around, attendees can do so from the convenience of their cellphones.
• Streamlined follow-ups: Many digital sign-in sheets send a message automatically if the email contact information is incorrect, providing more accurate follow-up details.
• Efficient transfer to CRMs: You can transfer the data easily to your CRM software. This seamless process saves you time and enhances productivity.

It’s possible to use Google Forms to set up digital sign-ins, but the easiest and most efficient way is to use dedicated open house sign-in platforms. Our recommended open house app for digital sign-ins, Curb Hero (one of our best open house apps), allows you to create QR codes for easy sign-ins — and it’s free to use for solo real estate agents!

When to use physical sign-in sheets

While digital sign-ins are gaining traction, there are still plenty of times when a good old-fashioned paper sign-in sheet makes the most sense. 

Physical sign-in sheets are your best bet if

• your open house is in an area with spotty or unreliable Wi-Fi
• you’re expecting an older crowd that might not be comfortable entering their details on a tablet or phone
• you want a quick, no-fuss setup — just print and go, no devices or apps required

Keep a stack of printed sign-in sheets handy as a reliable backup, even if you plan to use a digital option. That way, you’re never caught off guard if technology fails or a guest prefers to sign in with pen and paper.

Did you know? You can organize your sign-in sheet data in a customer relationship management (CRM) to manage your leads effectively. CRM platforms can streamline your lead management process and improve follow-up communication with future clients. Check The Close’s picks for the best real estate CRMs for some options.

Common open house sign-in issues & how to avoid them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.

Issue 1: Your sheets have illegible entries.

Illegible handwriting can turn valuable open house leads into lost opportunities. A simple way to avoid this is to provide sign-in sheets with clearly labeled fields and plenty of space for each entry. This encourages guests to write neatly without having to squish their writing into a limited space.

Also, consider placing a few high-quality pens at the sign-in station — people are more likely to write clearly when the pen glides smoothly. After the event, review your sheets right away so that you can quickly clarify any hard-to-read information while the details are still fresh in your mind.

This can still end up with errors though, so the easiest way is to utilize a digital form — this eliminates illegible handwriting entirely.

Issue 2: Your sign-in sheet is set in the wrong place.

If your sign-in sheet is tucked away or placed somewhere inconvenient, guests are far more likely to skip it. To fix this, set up your sign-in station right where it’s impossible to miss. While the entrance is usually the initial thought, it may be more efficient to set up in a receiving area where there’s more space — maybe the living room or kitchen. That way, you avoid crowding your guests at the front door.

Use an attractive table, a small sign, or even a vase of fresh flowers to draw attention and create a welcoming vibe. Positioning your sign-in sheet as the very first step not only increases the odds that every guest signs in but also signals that you run an organized, professional open house.

Issue 3: You’re not asking if the lead is already working with an agent.

You’ll want to check with prospective leads to see if they are already working with another real estate agent. The National Association of Realtors (NAR) Code of Ethics states its no-client-poaching policy clearly. 

Even if you’re not a NAR member, it is common courtesy not to poach another agent’s clients. A simple yes or no on the sign-in sheet will give you a good idea of who’s eligible to enlist you as an agent.

Issue 4: You haven’t mastered the follow-up.

You should follow up with every attendee of your open house. After all, why collect contact information if you won’t use it to build your business? 

This process takes time, but it shows off your professionalism and dedication. Whether you call, email, or text, it’s a crucial step in taking advantage of your open house. Read our article on the best open house follow-up emails for more details.

Frequently asked questions (FAQs)

Why should I use a sign-in sheet for my open house?

Do I need to have graphic design skills to use your templates?

How do I encourage potential clients to sign in at my open house?

Bringing it all together

Open house sign-in sheets are an essential marketing tool for your business. With a prepared template and all of our tips in mind, you’re sure to get your open house off to a good start — just don’t forget to invite people to it first! Use our open house invitation templates to get people through the door.

Tell us about your most successful open house in the comments. What made it stand out above the rest?

The post 9 Free Open House Sign-in Sheets To Try This Weekend appeared first on The Close.

• Spacio (by HomeSpotter): Best for lead generation
• Curb Hero: Best digital sign-in sheets
• Open House Wizard: Best for identifying quality leads
• Open Home Pro: Best simple free platform
• Happy Open House: Best for quick setup

The Close’s picks for best open house apps

	Standout Features	Monthly Starting Price	Free Trial
	Social media integrations with automated follow-ups and updates	$25	14 days
Visit Spacio
	Seamless QR code sign-ins with microsite marketing	Free	N/A
Visit Curb Hero
	Hot lead notifications and email tracking	Free	14 days for premium versions
Visit Open House Wizard
	Seller reporting and personalized email branding	Free	N/A
Visit Open Home Pro
	CRM integration and customizable registration fields	$10	14 days
Visit Happy Open House

1. Spacio (by HomeSpotter): Best for lead generation

• Pricing: Starts at $25 a month (14-day free trial)
• Available on:

What is the Spacio app?

Spacio is a game-changer for real estate agents looking to streamline their open house process and capture more leads. It can be used to capture more than just basic contact information for your open house attendees, such as social media information, which you can use to nurture these leads in the long run. Combine it with the ability to send email updates and have automated follow-ups, Spacio is an app designed to help you generate as many leads as possible.

While having a digital presence and engaging with leads online can be a crucial first step to getting them in the door, don’t forget about your physical presence as well. Having effective open house signs, for example, is an opportunity for you to showcase your personal branding, and can result in more foot traffic for your property.

Notable features

Spacio comes loaded with a ton of features that can help with lead generation. Here are just a few notable items that can help you accomplish this:

• Automated follow-ups: As a real estate agent, it’s easy to let things slip through the cracks. Give yourself one less thing to worry about by allowing Spacio to automate emails to follow up with leads. Spacio can also be integrated with existing CRMs to easily import data for your existing contacts. 
• Report creation: Keep your seller apprised of the effectiveness of open houses with visually stunning reports showing data on the number of attendees, lead status, and more. 
• Email lists and updates: Capture the attention of those who have previously attended your open houses by notifying them of new properties and other updates that may be of interest to them. 
• Capture social profile data: Spacio allows you to capture the social media information of your open house attendees, giving you another platform to connect and build more meaningful relationships. 
• Custom registration forms: Customized sign-in sheets can allow you to capture the data you want for in-person and virtual open house events.

2. Curb Hero: Best digital sign-in sheets

• Pricing: Free for solo agents
• Available on:

What is the Curb Hero app?

Elevate your open house game with Curb Hero. This sign-in open house app is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. That’s right, free! The app offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams with automated follow-up to keep your leads engaged.

Notable features

Capturing contact info from open house attendees may seem simple — however, it often comes with challenges like making sense of illegible handwriting, fumbling with pens or pencils, or dealing with downtime due to unreliable internet access. Here are some features Curb Hero has developed to eliminate those headaches.

• No requirement for internet access: When you’re working at a client’s home, it’s hard to say how reliable internet access can be. It can even be hit-or-miss if you use your own mobile hotspot or cell service. Fortunately, Curb Hero’s sign-in functionality does not require an internet connection. 
• QR code sign-ins: Make the registration process fast and easy for your guests by allowing them to simply scan a QR code. That’s right. No more dealing with illegible handwriting from using pen and paper, or needing to hover over them to walk them through the process.  
• Microsite marketing: Market individual properties with Curb Hero’s microsite functionality, optimized for convenient viewing on mobile devices and social media sites. 
• Data collection & verification: Curb Hero’s lead capture service includes built-in verification and background info collection. It also integrates with over 6,000+ CRMs and marketing tools to allow for multiple ways to follow up with your leads.

3. Open House Wizard: Best for identifying quality leads

• Pricing: $0 to $150+ (14-day free trial)
• Available on:

What is the Open House Wizard app?

Open House Wizard is my pick for the best app to help you identify quality leads. A big reason it makes this possible is that it makes open houses a breeze with open house checklists to ensure nothing is overlooked. With this in mind, Open House Wizard has the functionality to identify leads that are more likely than others to purchase a house in the near future. Tools like email tracking can also help you figure out how interested your open house attendees are.

Notable features

Quality leads can be just as important, if not more important, than getting a large quantity of leads. To this point, Open House Wizard helps you convert your leads with features like mini property marketing sites, flyers, daily visitor reports, and more. 

• Hot lead notifications: Those who visit your open house can exhibit certain characteristics that suggest they are highly likely or very interested in purchasing a property. Examples include those who have attended multiple or previous open houses, which can be flagged as hot leads. 
• AI-powered tools: Powered by OpenAI, you can utilize a text chatbot for visitor registration, create open house flyers, get assistance with emails, quickly generate open house forms, collect visitor feedback, and more. 
• Integrated disclosures: Seamlessly integrate disclosures as part of the guest sign-in process for their acceptance and signature. 
• Email tracking: Determine the effectiveness of your open house campaign as well as the interest level of visitors by getting notifications whenever emails are delivered and read.

4. Open Home Pro: Best simple free platform

• Pricing: Free; paid version for $20 per month if billed annually
• Available on:

What is the Open Home Pro app?

Previously acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. If you want to avoid the headache of trying to understand or figure out how to integrate multiple features into your business model, Open Home Pro is an excellent choice to consider because it really just focuses on having a digital sign-in sheet for open houses.

The best part? Pricing starts free, and you can always level up to the paid version if you’re looking for premium marketing and lead follow-up features!

Notable features

If you’re just looking for a simple, no-frills platform, Open Home Pro is an excellent option to consider for just getting your feet wet in this new era of real estate tech apps! In addition to being able to integrate with your preferred CRMs, the free version lets you use a digital sign-in sheet for an unlimited number of open houses, create single-property websites for marketing, and provides the ability to share to social media. 

Although not a comprehensive list of features, the paid version provides the following notable functionality:

• Custom sign-in questions: Ditch the standard list of questions and have your clients answer the questions you’re really burning to know! Custom questions can include options for multiple choice, yes/no, and plain text responses. 
• Personalized email branding: Stand out from the competition by having your emails customized with your company branding!
• Automated follow-ups: Save time from having to follow up with individual clients with the use of automated emails. 
• Seller summary reports: Keep your sellers updated as to the effectiveness of the open house events with reports that show details on each individual visitor.

5. Happy Open House: Best for quick setup

• Pricing: Starts at $10 a month (14-day free trial)
• Available on:

What is the Happy Open House app?

As a real estate agent, your time is valuable! That’s why I love Happy Open House’s app. You can sign up for the service in a matter of seconds, with only another few minutes to complete set up. After that, you’ll be on your way, and you can focus on other tasks! You’ll be able to bring your open house ideas to life with the app’s intuitive setup, which allows you to include property details and photos and customize questions for your visitors.

Additionally, while there is no free version of the app, there is a 14-day free trial, and you can sign up without needing to provide a credit card.

Notable features

If you want to level up your business without spending too much time, Happy Open House can get you up and running with its platform in a matter of minutes. Despite being able to get set up quickly, you’ll still have access to a number of useful features, such as:

• QR code and custom sign-in questions: Allow your open house guests to quickly sign in by scanning a QR code, and get answers to questions specific to your property and seller’s needs with custom registration questions. 
• Hot lead indicators: Quickly identify motivated buyers with reports that show who has visited a property more than once. 
• Bulk emails: Easily notify leads of updates or news with mass email messaging. 
• Seller reports: Keep your sellers happy with regular reporting that contains details of the foot traffic they’re getting from the open houses. 
• CRM integration: Automatically add and sync contacts from your existing CRM, marketing platform, or other similar app.

Honorable mentions

These last three programs are worth mentioning, even though an app isn’t available. They may not be widely known, but that doesn’t mean they can’t make a big impact on your business. Take a look at these web-based products to see if any of them are right for your business.

Pro tip: You can make any web-based program a button on your phone’s home screen so it appears as an app and is easily accessible.

• For iPhones: When you’re on the website, tap the menu button (looks like a rectangle with an arrow pointing up). Scroll down and select “Add to Home Screen.”
• For Androids: Go to the website you want to add and tap the menu (looks like three dots in the upper right corner). Tap on “Add to Home Screen.”

Showable

• Best for: Maximizing showings
• Pricing: $0, $9, or $29 per month
• Available on: Web Only

What is the Showable app?

Showable is your new secret weapon for killer open houses! This open house app includes all of the perks and simplicity of digital sign-in with the added benefits of appointment scheduling, virtual tours, email templates, and marketing.

Showable features that make open houses easier

Showable handles follow-ups for you, so staying in touch with potential clients is a snap. Connect with agents who have shown the home by sending broadcast emails directly from your dashboard. Agents can also request showing appointments quickly through an online booking calendar, making scheduling showings hassle-free.

Kagent

• Best for: Showing feedback
• Pricing: $25 per month
• Available on: Web Only

What is the Kagent app?

Kagent is an excellent tool to use if you want feedback from your open house attendees. This is something you can use to boost attendance and enhance your visitors’ open house experience. With QR code functionality, attendees can quickly and easily register and access your custom surveys.  And, because Kagent sponsors a prize drawing (at no cost to you), they’ll have an incentive to register using your QR code.

Kagent features that make open houses easier

Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to assemble an open house sign-in sheet, including setting up my account. Kagent connects with over 3,000 CRMs and other real estate tools. The standard version of Kagent is free for 1 month, after which pricing starts at $25 monthly.

Real Team Code

• Best for: One-click reports
• Pricing: Starts at $20 a month (billed annually)
• Available on: Web Only

What is the Real Team Code app?

Generating reports with the data you need is often a time-consuming and tedious process. However, Real Team Code simplifies that and allows for one-click reports through the regular use of its platform. Once all of the sign-in data for an open house event has been collected, you can easily download the information and generate reports catered to your specific audience, whether it be sellers, team leads, or brokers.

Real Team Code features that make open houses easier

Coordinate with agents, gather feedback from visitors, and handle other essential tasks related to hosting a successful open house. Step One? Create your event. Step Two? Manage communications and collect information. Step Three? Download the data and generate reports. Everything you need for a successful open house and lead generation is at your fingertips.

Methodology: How I chose the best open house apps

In selecting the best open house apps real estate agents can use to get more leads, the methodology at The Close considered factors that would ultimately increase your odds of becoming a successful real estate agent. Having more leads is key to eventually landing a client, so you’ll want as many opportunities as you can get when it comes to finding and nurturing potential business relationships.

The factors I considered when researching open house apps centered around the potential return on investment, likelihood of generating leads, amount of time needed to learn or set up the model, as well as what its current and former customers have thought of the platform. 

Here are the factors I looked into:

• Affordability
  • I don’t know about you, but price is often one of the first things I look at for a new product or service! That’s because I know there’s always a small risk that I might not get enough value for what I pay for.
• Features
  • I evaluated the specific set of features offered by various open house apps in determining how they compared with competitors, and whether they’d give an agent a leg up in the industry. 
• Ease of use
  • Time is money! The easier an app is to use, the less time you’ll need to spend setting it up, and the more you can focus on other aspects of your business.
• User reviews and ratings
  • Probably one of the best ways to get an idea of what your experience will be with an app is to see what current and former users have to say about it.

Frequently asked questions (FAQs)

Should I serve food at an open house?

Do scripts work at an open house, or should I ditch them?

How do I host an online open house?

Bringing it all together

Hosting an open house should be fun and focused on building relationships to sell your listing. Ditch the old-school pen and paper that can get lost and messy. Open house apps allow agents — both tech-savvy and not — to get quality contact info and feedback while spending more time getting to know potential clients.

What open house apps do you use to connect with leads and promote your listings? I’d love to check out some new and upcoming apps to review. Let me know in the comments!

The post 5 Open House Apps Agents Use to Get More Leads in 2025 appeared first on The Close.

We’ll walk you through our detailed approach to farming, outline the costs involved, and review all the tools you’ll need.

What is farming in real estate?

Real estate farming is a lead generation and marketing strategy agents use to generate consistent business from a specific geographic area.

Agents “farm” a specific neighborhood by providing consistent value while cultivating relationships and generating leads that evolve into long-term clients. This practice also helps build a reliable business. Ultimately, the goal is to become the local expert and go-to agent for a particular geographic area.

How to approach real estate farming: 4 steps

1. Target the Right Neighborhood

Computing for the turnover rate

To get the rate of homes sold/turnover rate, look back 12 months to see how many homes were listed for sale in your farming area, and how many sold. You can find this information in Zillow or your multiple listing service (MLS). We want to know the rate of homes sold to tell us how many months of inventory are in this neighborhood. Take your time frame (let’s say, one year or 365 days) and divide that by the number of homes sold.

Stick with me to get the absorption rate. To do this, we’ll multiply the number of homes sold by the rate of homes sold.

Now you know that the current market conditions of the farm you’ve chosen are pretty hot — as long as market conditions remain consistent. 

Next, gather information on your farm area and get to know the market backward and forward. In addition to understanding average sales prices and days on market (DOM), you’ll need to know the average age and income of homeowners, typical home styles and age, local employers, upcoming developments, zoning and permitting regulations, neighborhood amenities, and other local agents who might be competition. Use the tools at your disposal, like your local MLS and market reports from a place like Altos Research.

Arming yourself with neighborhood knowledge will immediately help you stick out when you get a lead from your efforts.

2. Plan how & when to deliver value to your farm

This neighborhood strategy goes a long way in easily establishing you as the local expert. It’s also easy to do — once a month, send out your postcards to your farm. We like PostcardMania for this because their designs are simple. Try to include images of the recently sold homes—your farm will recognize the homes and they will come to associate you with the neighborhood.

3. Make a plan to manage & track your leads

4. Start delivering value

Are you looking for more clever real estate marketing ideas to up your game? We’ve got you.

How much does it cost to get started? 

So yes, unfortunately, there will be a cost to getting started. But if done right, your efforts can pay off tenfold! And while it can be tempting to cheap out on products and services, sometimes you really do get what you pay for. Try to keep that in mind, as you may not get a sufficient return on investment with less expensive offerings. 

Startup costs for everyone will vary. However, I’ve run through the numbers for what I would consider a fairly typical real estate farming operation of 250 homes. The bottom line estimate comes out to around $11,000, broken down as follows:

We go into each tool and how to use each one for your farming strategy in the next section.

Understandably, $11,000 as an estimated startup cost can be an alarmingly high figure, I’ll give you that. But try to put it in perspective and look at the bigger picture, as farming can be a crucial part of growing your real estate business! 

For instance, considering a typical home sales price of $400,000 with a standard 3% commission, that would equate to gross earnings of $12,000. In other words, getting just a single client from this farming operation would be enough to cover these startup costs.

Essential real estate farming tools you’ll need

Having the proper tools is a key part of running an effective real estate farming operation. Many of the tools we’ll cover have been mentioned in the cost estimate in the prior section. Here, I’ll go through each and how they can be an effective part of your real estate farming operation.

Regularly scheduled real estate postcards

• Frequency: Once or twice per quarter
• Typical annual cost (250 homes): $1,000-$2,000
• Our suggested provider: ProspectsPLUS!
• The Close resource: Real Estate Postcard Templates to Generate Leads

Direct mail is the backbone of your farming campaign. Postcards and flyers are the ideal tools to convey messages, statistics, and authority to your farm area.

Use direct mail to deliver quarterly touches. Mix it up with a snapshot of the market, recipe, inspirational quote, joke, or sports schedule — anything that will provide value to your recipients.

ProspectsPLUS! has dozens of geographic farming campaign postcards, perfect for quarterly mailings that keep you top of mind.

On-demand postcards

• Frequency: Whenever a home is listed or sells in your farm area
• Typical annual cost (250 homes): $3,000~
• Our suggested provider: PostcardMania
• The Close resource: Circle Prospecting Strategies to Boost Lead Generation

Using on-demand postcards to notify potential clients about recent sales and listings in their neighborhood can be an excellent way to showcase your brand, expertise, and ability to stay up-to-date with the latest market trends. 

Additionally, from a homeowner’s perspective, receiving these updates can be minimally invasive and quick to glance through. It can serve as a potential motivating factor and an excellent way for you to get new listings if they are intrigued by the information they’re presented with, like a nearby home that fetched a high sales price. If they were on the fence about selling, then you might be the first one they call once they change their mind to see how much they might make by putting their home on the market!

If you don’t have a service provider to help with this, you can use PostcardMania. In addition to bulk mail and direct mail services, PostcardMania can also provide guidance with designing your postcards.

Farm-specific content on your blog

• Frequency: At least monthly
• Typical annual cost (250 homes): Free (as long as you have a website)
• Our suggested provider: AgentFire
• The Close resource: Real Estate Blog Ideas (+ Examples & Expert Tips)

Your farm area should have a dedicated section on your website where you can post weekly updates about the micro-neighborhood market, neighborhood goings-on, and even events in and around town. Your content can be short and sweet, with five or six sentences and a picture.

If you’re in need of a website or want to revamp an existing one, AgentFire is one of my favorites. Besides offering readily available templates for agents wanting to get up and running quickly, it allows for a high level of website customization and is packed with features like IDX integrations, engagement and conversion tools to capture quality leads, and other SEO tools.

With that being said, remember that your website should serve multiple functions. It should be a hub for information on your neighborhood and showcase to potential clients that you’re the local expert.

Market update letters

• Frequency: Quarterly
• Typical annual cost (250 homes quarterly): $1,000
• Our suggested provider: Coffee & Contracts
• The Close resource: Our Best Real Estate Prospecting Letter Templates

A real estate letter can share in-depth, thoughtful market insights and analysis, but it’s also a chance to talk about what’s going on in your business or give shoutouts to those doing good work in your community. Share messages that communicate that you’re the expert for buying and selling homes, but — perhaps just as importantly — you’re also the expert at living in your community.

If you’re farming a luxury, higher-end neighborhood, consider your design elements. You can use a service like Coffee & Contracts to put together a high-end, aesthetically pleasing, branded market update for your farm.

Neighborhood website

• Frequency: New content one to two times a month
• Typical annual cost: Starting at $3,500
• Our suggested provider: Easy Agent Pro
• The Close resource: Best Real Estate Website Builders

With Easy Agent Pro, you can create an unlimited number of neighborhood sites. This helps establish your credibility and improves your website rank in the top results for SEO. For example, Keeton & Co Real Estate has 19 different neighborhood sites for Goochland, Ga. Each one of these sites includes a small summary of the area, notable points of interest and activities, nearby restaurants, and amenities.

As a tip, also try including interviews with neighborhood business owners, local news, coupons, and, of course, all the latest information about the real estate market.

By choosing to work with Easy Agent Pro, you’ll be able to create websites that are focused on driving engaged leads directly to your website. There are other providers on this list that focus on SEO, but we like how easy it is for agents to make small edits to these premade pages. Book your free consultation below.

Door hangers for your annual door-knocking session

• Frequency: Once a year
• Typical annual cost: Starting at $500
• Our suggested provider: ProspectsPLUS!
• The Close resource: Fun Real Estate Door Hanger Ideas to Inspire You

You might think that door hangers might be a waste of time and money. After all, before I got into the real estate business, I would just throw away any door hangers I got on my home!

However, it wasn’t until I became more experienced that I realized door hangers are most effective when you’ve already had some form of communication with the residents. This way, residents already know of you and the value you’ve already provided, making them more likely to read the door hanger and reach out to you.

I looked into a few different services for door hangers and fell in love with ProspectsPLUS. It has door hanger templates for a wide range of uses, such as agents looking for listings, agents posting updates on recently sold properties, properties that have recently been listed, and more. ProspectsPLUS also provides the option for you to design your own door hanger by uploading a customized design.

Automated home value email updates

• Frequency: Once a month
• Typical annual cost: $0-$300+
• Our suggested provider: Zillow
• The Close resource: Real Estate Email Templates for Real Estate Leads

Many homeowners struggle with being able to confidently estimate the value of their home. In this sense, it’s an area where you can provide a lot of added value with the use of automated home value email updates.

Regular email updates can allow homeowners to track the value of their home over a period of time, and can be a good motivating factor when it comes to deciding whether they want to sell the home and use you as their agent.

Zillow has a feature called Home Reports that will allow you to obtain regular updates about a specific home’s property value. It calls its property valuation estimates a Zestimate, and one of the things I personally love about its Zestimates is that it has data showing the accuracy of its figures. For example, as of the time of this writing, Zillow states that its nationwide median error rate for listed homes is 1.94%, while the error rate for off-market homes is 7.06%.

An annual sponsored event

• Frequency: Once a year
• Typical annual cost: Starting at $1,000
• Our suggested provider: You!
• The Close resource: Top Client Appreciation Event Ideas for Realtors

Whether you’re throwing a summer block party and BBQ, a holiday gathering, a wine tasting, or a Super Bowl watch party, events are a fun way to meet and greet community members. And considering that more than a third of buyers used a real estate agent they knew or were referred to (according to the National Association of Realtors), this is a fantastic method to expand your sphere of influence to get more buyer leads.

If you’re new to events, start with something you know will be a hit, like a pumpkin giveaway in October or a trivia night with great prizes. Or, try sponsoring a neighborhood garage sale, a community fireworks display in July, or a community service project with plenty of food and drinks afterward to celebrate all that hard work.

Where does social media fit into real estate farming?

Social media doesn’t replace traditional farming techniques, but it can go a long way in enhancing them. Many local neighborhoods have their own Facebook groups. Some homeowner associations also have dedicated websites and social profiles, not to mention active residents on social platforms.

We’ve got you covered if you’re looking for a deep dive into social media post ideas. The Close’s own Sean Moudry suggests this proven, unique social media approach to farming:

Start by connecting with members of your farm area using your personal social media profile. Then, using Facebook, create a custom audience for specific posts that includes only the people in your farm.

Sean Moudry, Real Estate Broker, Close Contributor

Sean’s strategy is great for promoting any neighborhood-specific content you’ve created for your website, like market updates or neighborhood guides.

Real estate farming Frequently Asked Questions (FAQs)

Why is it called ‘farming’?

What kinds of activities constitute real estate farming?

Why should my real estate farm be 500 homes or less?

How much of my real estate farming message should be about the local market?

What kind of results should I expect from my real estate farm?

What if another agent is already farming in that area?

How long does it take for a real estate farm to produce results?

Bringing it all together

Real estate farming is an effective means of prospecting and developing a consistent source of seller and buyer leads. The best part about farming is that the rate of return on your investment improves over time as your messaging gets sharper, more people recognize you, and your sales stats in the neighborhood improve.

Have a real estate farming idea we didn’t cover? Let us know in the comment section!

The post Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood appeared first on The Close.

Biases aside, it’s not like it can’t be easy and exciting for both you and your attendees; a number of technological advancements have made for some simple ways to make your open house a bash. Here are a couple of real estate open house ideas you can use to up your open house game.

Nail down the basics

Preparing for an open house is pretty straightforward, but forgetting the little things that could help ensure your event’s success is easy. It’s as simple as preparing a checklist and scripts, inviting neighbors and past clients, and working with other agents in the area.

1. Use an open house checklist to stay organized.

• Cost: Free
  
  Using a checklist to track open house necessities like home staging, posting on social media, and preparing handout materials keeps you on task so that you’re not scrambling around at the last minute. Preparation also maximizes your lead potential since you’ll feel more relaxed and confident interacting with guests instead of worrying if you forgot something.
• Use this tip: Create an open house checklist of all the tasks you must do before, during, and after your open house. If you’re short on time, check out The Close’s open house checklist — and there’s a free downloadable for you to use.

2. Knock on doors to invite the neighbors.

• Cost: Free
  
  Door-knocking is a tried-and-true way to become a top agent in your area. The personal connection it offers is hard to beat. In fact, data from PropertyRadar predicts that out of 100 doors knocked on, 20 of those typically lead to a meaningful conversation — and around 10% of those turn into quality leads.
• Use this tip: Having a script ready can make this effort easier and faster for you. Check out our comprehensive article with door knocking tips and scripts.

3. Reach out to past clients to boost attendance.

• Cost: Free
  
  If you’ve been doing real estate right, you’ll know how important it is to keep close to past clients. Besides potentially offering referrals, some may even be interested in moving into a new home — and given that they’ve worked with you before, they’ll be more inclined to attend your event.
• Use this tip: Take a more personal approach. If they’re near you, pop by. Otherwise, a simple call would go a long way, allowing you to reconnect, stay at the top of their mind, and possibly increase your open house’s attendance.

4. Work with other agents in your area.

• Cost: Free to $500, depending on what help you need
  
  Real estate agents should see fellow agents as teammates, not competitors. You can team up with nearby agents for a joint open house day, promoting the event together and attracting more visitors, especially if the listings are similar. You can also work with other listing agents and hold their open houses for them or even request help from a junior agent to manage your attendees and make your open house a bit smoother on the event day.
• Use these tips when working with other agents:
  • When advertising group open house days, a little creativity can go a long way. Hold a raffle that people can only enter if they visit every home on the list — or even try a scavenger hunt for the kids.
  • To make hosting an open house for a listing agent a benefit to them, agree to pay them a referral fee for any client you pick up from the open house. Note that referral fees can vary by location and are entirely negotiable among the agents involved.
  • Working with junior agents will help you keep things running smoothly and ensure that attendees don’t feel neglected. Find $50 or so to have someone cover the door for an hour or two — you won’t regret it.

5. Prepare an open house script & practice delivering it.

• Cost: Free
  
  Even if you’re a pro at chatting with everyone at an open house, using real estate scripts will still steer your conversations toward getting contact details. So unless you’re hosting open houses just to make new pals and discuss gardening, practicing scripts will help you gather more leads. It’s as simple as that.
• Use this tip: If you want some persuasive scripts to get you started, check out our best open house scripts. Oh, and don’t worry, we won’t tell anyone you rehearsed them!

Spruce up your marketing & branding

Marketing and branding play a huge role in throwing a killer open house. From setting up a simple yard sign to creating eye-catching promo materials, your marketing game can seriously impact the number of people who show up and the success of your open house.

6. Use an open house yard sign.

• Cost: $50 to $200
  
  It might be predictable, but very few things can market your event as easily as having huge open house signs. Not only does a yard sign clearly show your attendees who may be new to the area exactly which house is the one you’re showing, but it also encourages walk-ins. Ensure that your sign is designed well, with clear typography and personal branding.
• Use this tip: Before posting your yard signs, check local regulations and HOA rules — you don’t want to get fined unknowingly and ruin the vibe of your open house.

7. Invest in high-quality open house marketing materials.

• Cost: $40 to $150
  
  Investing in high-quality open house marketing materials is crucial for creating a positive and professional impression on potential buyers. Well-designed materials like flyers, brochures, and signage showcase the property effectively and reflect positively on the hosting agent or agency. High-quality materials convey attention to detail, help build trust, and leave a lasting impression for increased engagement and potential leads.

• Use this tip: Use the help of a real estate marketing company with branding elements. Coffee and Contracts, for instance, offers thousands of social media templates designed specifically for agents. These include templates for Instagram Reels, carousels, and Broke Agent memes. As a subscriber, you’ll access fresh content and new options every month. For more information, read our Coffee and Contracts review.

8. Hire a photographer to take pictures

• Cost: From $50 an hour
  
  If you want your fellow real estate agents to like you, think about hiring a photographer to snap some pictures of them in action at your open house. Agents always love having more pics of themselves for social media, and these images can also come in handy for your next listing presentation.

• Use this tip: Hiring a professional photographer is a good idea, as these pros can deliver great results without you figuring it out yourself. You may also consider hiring a drone photographer; it’s fun and results in great photos you can share. It can also help potential clients see exactly what’s in the area at a glance. However, if a professional is too costly, you can try doing it on your own — check out our real estate photography tips for better results.

9. Create a branded infographic with neighborhood info.

• Cost: Free neighborhood overviews, $30 per detailed report
  
  Creating branded real estate infographics with all the neighborhood info gives potential buyers what they need to know about it. You can show off the local amenities, schools, and parks; you can even throw in some fun facts about the neighborhood. Plus, it adds credibility to market trends, property values, and community demographics.
• Use this tip: Grab a neighborhood profile for free, take four or five of the most interesting stats, and whip up an infographic in Canva. It’s easier than you think, and your preparation will impress your clients.

Enhance your open house with technology

Incorporating technology can take your open house to the next level, providing an engaging experience for agents and potential buyers. From virtual tours and interactive floor plans to smart home devices, using tech can really wow visitors and showcase properties in exciting and modern ways.

10. Livestream an open house tour and share it on social media.

• Cost: Free
  
  Livestreaming an open house tour allows potential buyers to see the property in real time, ask questions, and get a sense of the space. Sharing livestreams on social media, particularly Instagram and TikTok, can help reach a younger audience and make the property more visible on different platforms. This multi-platform approach can create more interest in the property and potentially lead to a quicker sale.
• Here are some livestream open house tips:
  • Create and boost a social media post to advertise and boost your virtual open house.
  • Send out an email or text blast announcing your virtual open house. Don’t forget to contact other agents in your office or farm area. Even if they’re too busy to attend in person, it might be the perfect home for one of their buyers.
  • Use short snippets of the video to market yourself on social media. Record your live stream and cut it into quick-hit videos for Instagram real estate Reels or Stories and TikTok. You can use them as “day in the life” videos or show how your property marketing can fill a room with people!

11. Create a VR experience.

• Cost: $25 to $450
  
  Virtual reality (VR) is still super cutting-edge but catching on quickly. That’s why adding it to your open house toolkit can show everyone that you’re a tech-savvy agent. Give visitors a virtual tour of the property or a 3D mockup of potential renovations to help them see the space in a new way.
• Use this tip: Snag a decent VR headset and preload it with interactive tours. Play around with it to ensure your visitors don’t run into issues.

12. Virtually stage a room & allow attendees to play around with it.

• Cost: $7 to $50, depending on approach
  
  Virtual staging for open houses helps potential buyers envision the potential of a space by virtually furnishing and decorating it, making it more appealing. It also allows showcasing different design options and layouts to influence buyer decisions and presents the property in its best light, ultimately attracting more potential buyers.
  
  To make it even more fun and interactive, bring some devices on the day of the open house with the virtual staging applications preloaded. That way, attendees can play with the staging themselves and see how the home can look exactly the way they want it to.

• Use this tip: Offer to email or, better yet, text them the pictures of the staging they created. Check out our guide to the best virtual staging software if you need some options.

13. Use QR codes creatively.

• Cost: From $50 an hour
  
  QR codes have become popular, but many agents still don’t know how to use them to get leads at their open houses. Here are easy ways to use QR codes at your next open house to get more leads:
  • Set up an iPad sign-in station using a QR code creator at the front door — or, better yet, on your refreshments table.
  • Create a free QR code (using a site like QR Code Generator). Print it onto your welcome sign and ensure the QR code links to your open house sign-in sheets.
  • Create QR codes that link to slideshows of each room, virtually staged in different themes. Print out the codes on signs and post them in each room with a copy such as, “See this room staged as a home office!”

• Use this tip: For a budget option, you can use Curb Hero — one of our top-recommended open house apps. It is 100% free for agents and lets you create QR codes for touchless sign-in, postcards, signs, or anything else.

14. Showcase smart and sustainable home features.

• Cost: $50 to $500
  
  While sustainable and smart home features aren’t new, potential home buyers are bound to have many questions about how they work and what it would mean to own one. Simple brochures can go the distance here, but a walkthrough of these features and showcasing the cost-effectiveness and environmental impact would really put this into perspective for your attendees.
• Use this tip: If you have the budget, consider partnering with local green energy experts or companies to co-host the event. They can provide objective insights or even discounts for attendees, further adding value to their attendance at your open house.

Prioritize engagement & networking

Engagement and networking at an open house are crucial for building connections and generating leads. From interacting with visitors to facilitating meaningful conversations, effective engagement and networking strategies can significantly impact the success of your open house event.

15. Boost your open house on hyperlocal social networks.

• Cost: Free
  
  Advertising your open house on Facebook and Instagram can work well. However, at the end of the day, you’re still paying to reach people who could be hundreds of miles away, so it’s great for brand awareness but lousy for actually getting people through the door. By posting on local Facebook Groups and Nextdoor, you will reach fewer people — but those people almost certainly live in the neighborhood.

• Use this tip: Nextdoor and Facebook Groups have some of the most engaged local audiences online. If you offer trendy food and music or use the other tips above, you might get neighbors talking about your open house for free. For your posts to get more traction, check out our real estate social media marketing tips.

16. Partner with a local brand or shop.

• Cost: Free to $500
  
  Experiential real estate marketing is about creating an awesome experience for local influencers to talk about, which helps draw them in. But to keep them interested, you need something more than just a cool backyard.
  
  Partnering with a local company or brand — like a boutique, restaurant, mixology bar, music school, or art gallery — can excite your open houses and get people chatting. Plus, the brands you team up with might even promote your event on their social media, reaching a whole new audience for your business.
• Use this tip: Find businesses that align with your target market, define clear objectives, create an engaging experience, cross-promote the event, and show appreciation afterward. This can help you build successful partnerships and enhance your open house events.

17. Set up a financial consultation area.

• Cost: Free
  
  Buyers have questions about mortgages, down payments, and how much they can afford, especially with the current rates. To address these concerns and provide a whole new level of service for clients, have a lender tag along to your next open house. They can keep you company and provide visitors with advice. It’s a win-win for both of you since creating that financial relationship can be the first step for buyers.
• Use this tip: Set up the area with comfortable chairs and a desk. Try to keep it separate from the main space for privacy. You can even offer some financial FAQs for buyers to grab and read later.

Don’t forget the hospitality & amenities

When it comes to open house hospitality, it’s all about making guests feel at home. Offering snacks, cozy seating, and helpful info can really make people feel welcome. By creating a chill and friendly vibe, hosts can leave a great impression on potential clients.

18. Serve trendy food & drinks that spark conversation.

• Cost: $1 to $5 per serving
  
  An open house idea that’s more a classic staple than anything — don’t forget to offer food and drinks. There’s nothing quite like the cozy, welcoming vibe of fresh-baked cookies greeting your guests at the door. But if you want to get folks chatting, serve unique and easy-to-eat dishes that will spark conversations, even on the go. When the conversation starts to flow, so do the connections.
• Use this tip: Try serving kiwi mojito mocktails or baked treats that always have a line at the local bakery on Sunday mornings. This will give your guests a great reason to chat and mingle. Remember, the goal isn’t to show off your cooking or mixology skills but to make it easy for everyone to break the ice and start conversations. Check The Close’s guide on open house food ideas if you’re struggling to think of what to whip up.

19. Offer water bottles branded with your business card.

• Cost: From 45 cents each, in bulk
  
  Everyone could use a bottle of water, especially when walking around — and that’s no different a case when it comes to walking through your open house. To ensure you get your business card to your attendees, use water bottle giveaways by attaching your business card to the tag!

• Use this tip: Grab different colors to match your brand or the season. These are perfect to offer your guests as a to-go item on a hot day.

20. Have a childcare corner.

• Cost: Free to $200
  
  Parents can sometimes find it challenging to focus on their open house while trying to keep an eye on their kids. Set up a play area with toys, coloring books, and kid-friendly shows, making their visit to your open house more relaxed and enjoyable, even if only for a few minutes.
• Use this tip: Consider hiring a babysitter for young families and putting up a sign for the kids’ corner. To make it even more memorable for both parents and children, give the kids a small goodie bag with your branding, adding in some coloring materials, healthy snacks, and a cute little squish toy to entertain them.

21. Give out small branded gifts as party favors.

• Cost: $2 to $5 per branded gift
  
  Branded items are perfect for open houses. Your open house guests probably don’t know you from Adam, so a small gift with your brand on it helps keep you at the top of their minds, especially when they like the item you gave. While it might not pay off immediately, the simple name recall when using your items is enough to grow your client base.

• Use this tip: Give small branded gifts to your open house visitors that they will actually keep and use. Consider useful items like dishtowels, potholders, compact mirrors, or change purses.

Go the extra mile

Putting in the extra effort at your open house can really make a difference. When hosting, finding unique ways to impress potential buyers and leave a lasting impression is key. From organizing charity activities to partnering with local artists, these thoughtful touches can set your open house apart and help you generate valuable leads.

22. Raise money for charity at your open house.

• Cost: Free
  
  Being a leader in your community is part of the job of a real estate agent. It’s not just about selling houses; it’s also about positively impacting the community. Think about it this way: If you were selling your own home, wouldn’t you prefer working with an agent known for giving back to the community?
• Use this tip: There are several approaches to this. You can organize a charity raffle or silent auction during the open house. You could also pledge to donate a part of your commission from any sales made during the event to a chosen charity. Another idea is to set up a donation booth or pledge drive so that visitors can contribute directly to the charity. Just be transparent about which charitable foundation the proceeds go to.

23. Showcase local art and artists as part of staging.

• Cost: Free
  
  Local artists are always on the lookout for opportunities to display their work. By featuring their pieces at your open house, you’ll get some cool staging and visual charm for free while building a sense of community. It’s also a great way to spark conversations!
• Use this tip: Contact some local artists and offer to display their work. Ensure you’ve got a specific area for the art and cards for the artist so your visitors can learn more about the pieces as well.

24. Host contests & giveaways.

• Cost: Free to $50
  
  Hosting a giveaway can increase your attendance immediately. People love free stuff! It adds a fun twist to your open house, even if it’s just a simple raffle or a more elaborate contest, like a scavenger hunt.
  
  Besides engaging your attendees, it’s an easy and creative way to grab visitor’s contact info. Be transparent and say that you’ll be sending the prize via email — it’ll give you a chance to snag participants’ contact details without overtly pushing them into it.
• Use this tip: Keep the contest relevant to the property or neighborhood. For instance, make the prize a gift card to a local restaurant. Or, you could do something interactive, like asking guests to find the three small red stickers you’ve placed around the house for a prize.

Make time for the post-open house tasks

After a great open house, it’s time to keep the ball rolling with some post-event activities. These help nurture relationships with potential clients and increase the chances of turning leads into successful sales.

25. Follow up with all guests.

• Cost: From $300 per month
  
  Like all lead generation strategies, the follow-up is crucial. The only problem is determining whom you must follow up with and how often. This is where predictive analytics comes in — using such platforms will help you determine exactly who to reach out to.

• Use this tip: Use a tried-and-tested platform, like Smartzip. It uses AI and a billion data points to tell who is likely to move before they even think about an agent. The provider says its AI is so accurate that it has an accuracy of 70% when predicting future listings. Learn more about it in our review of Smartzip.

26. Use follow-up email templates to engage new leads.

• Cost: Free
  
  While getting emails and phone numbers at your open house is great, you might as well not bother if you can’t keep them engaged until they’re ready to transact. While some CRMs offer done-for-you drip campaigns to add to, that first email you send is vital to establishing a lasting relationship with potential clients. To ensure it hits home, use one of our open house follow-up email templates.
• Use this tip: Writing great subject lines is crucial — after all, you never get a second chance to make a first impression. Here are five clever email subject lines you can use to increase the odds of getting your email read:
  1. Your Private Invite: Get the Best Listings BEFORE They Hit the Market!
  2. Coffee This Week? (on me)
  3. I Have to Ask…
  4. Did You Hate It…?
  5. If You Liked {your open house address}, You’ll LOVE These!

Frequently asked questions (FAQs)

How to make an open house stand out?

What draws people to an open house?

How do I get more people to an open house?

How do I style my home for an open house?

Bringing it all together

Open houses don’t have to be boring — some creativity can go a long way not just to engage potential leads but also to make it a bit more interesting for you. By using the tips in this article, you can create a welcoming atmosphere that attracts potential buyers and heightens engagement. Do you have some open house ideas that are working for you? Drop it in the comments below to help other agents out!

The post 26 Open House Ideas That Will Actually Get You Leads appeared first on The Close.

Below, you will find the best online and offline strategies, plus some creative strategies for newer agents to get their businesses off the ground.

Online Real Estate Lead Generation Ideas

Getting into online lead generation for real estate is all about having a solid online presence. I would advise starting by building your website and checking out these online lead generation real estate ideas to get the ball rolling. Choose a few to try and begin getting more clients in real estate.

1. Create and optimize your website for local SEO

• Cost: Free to $140 per month with Ahrefs Lite or Semrush Pro
• Time to Generate Leads: Weeks to months

Creating high-quality content and optimizing your real estate lead generation website for local search terms is essential for attracting organic traffic from potential clients in your area. By incorporating relevant keywords, creating localized content, and building local backlinks, you can improve your search engine rankings and make it easier for prospects to find you online.

If you plan to scale your business, you’ll want an integrated real estate website that generates leads and automatically populates them into a sophisticated CRM. Using high-end lead conversion tools like Sierra Interactive provides the all-in-one sales ecosystem you need. It also offers ad management and a stylish website design.

2. Create a real estate blog

• Cost: Free
• Time to Generate Leads: Weeks to months

Besides creating a real estate lead generation website, blogging is another fantastic way to establish yourself as a knowledgeable resource in your market. Crafting valuable real estate content that addresses the questions and concerns of buyers and sellers will attract potential clients, demonstrate your expertise, and build trust with your audience. Remember to focus on real estate blog ideas that showcase your local market insights and provide actionable advice

3. Buy leads

• Cost: $100–$1,000-plus per month
• Time to Generate Leads: Days to months

Buying real estate leads from lead providers can be a great way to supplement your other lead generation efforts and ensure a consistent pipeline of potential clients. Consider evaluating different lead generation companies based on their real estate lead quality, targeting options, and cost per lead. 

I advise following up with leads quickly and consistently to make the most of your investment. By combining purchased leads with your own marketing and prospecting efforts, you can generate a steady stream of business and grow your client base more quickly.

Ready to scale your real estate business? Market Leader makes it easy. If you need an IDX website that generates and delivers exclusive leads directly to your CRM with all the tools you need to manage, track, and nurture your prospects, Market Leader might be the tool you’ve been looking for.

4. Use Google PPC ads

• Cost: $0.11–$0.50 per click or $0.51–$1.00 per 1,000 impressions
• Time to Generate Leads: Weeks to months

If you want to reach potential clients actively searching for real estate services, Google Ads can be a game-changer. You can create compelling ad campaigns that drive targeted traffic to your website by targeting specific keywords. Just monitor your campaigns closely and optimize them regularly to maximize your ROI.

5. Run Instagram and Facebook social media ads

• Cost: $0–$2 per action
• Time to Generate Leads: Weeks to months

Social media platforms like Facebook and Instagram offer powerful advertising tools, allowing you to reach your target audience with less effort. Generate a steady stream of clients from social media by designing eye-catching ads that showcase your listings, highlight your expertise, and offer value to potential clients. Don’t forget to experiment with different ad formats, targeting options, and calls to action to find what works best for you.

Boost your database with a consistent flow of affordable and exclusive real estate leads from social media ads. Social Connect from Top Producer is here to help you gather a high volume of leads and guide them through your pipeline until they’re ready to make their real estate dreams come true. For just $300 a month, you can connect with around 30 eager consumers interested in real estate in your local area.

Visit Top Producer

6. Engage in online communities

• Cost: Free
• Time to Generate Leads: Weeks to months

Joining local Facebook groups, online forums, and discussion boards can be a great way to generate leads by providing value and building relationships with potential clients. Look for groups where your target audience is active, and engage in conversations by offering helpful advice, answering questions, and sharing your insights. Just be sure to focus on adding value rather than overtly promoting your services to avoid being spammy.

SOLD.com is a free service that matches sellers and buyers with the best real estate service to suit their needs. From traditional realtors and discount brokers to cash buyers, it is the fastest way to connect with a local realtor.

7. Host virtual open houses

• Cost: Free to $25
• Time to Generate Leads: Days to months

In today’s digital age, virtual open houses and property tours have become increasingly popular among buyers who prefer to explore homes from their devices. Leveraging tools like Zoom, Facebook Live, or prerecorded video tours, you can showcase your listings to a broader audience and engage with potential clients conveniently and interactively. Be sure to promote your virtual events across your social media channels and email list to maximize attendance.

8. Provide online webinars & workshops

• Accreditation:

Consider hosting engaging webinars or interactive online workshops on exciting real estate topics your audience will enjoy. To maximize reach, spread the word through social media, eye-catching email campaigns, and your website. 

This not only highlights your expertise in the real estate industry but also draws in potential leads eager to learn more. It’s a fantastic way to connect, educate, and share your passion for real estate.

9. Create engaging videos

• Cost: Free
• Time to Generate Leads: Weeks to months

Video platforms like YouTube are a realtor’s best friend. Real estate video content is a powerful way to capture the attention of potential clients and showcase your personality, expertise, and local market knowledge. 

Consider creating a mix of real estate marketing videos like listing videos, neighborhood tours, educational content, and personal branding videos to attract and engage your target audience. You can share your videos on your website, social media profiles, and even YouTube to expand your reach and generate leads.

10. Build a social media presence

• Cost: Free
• Time to Generate Leads: Weeks to months

Building a strong presence on social media platforms is essential for staying top-of-mind with potential clients and establishing yourself as a go-to resource in your market. For social media post ideas, focus on consistently uploading engaging content, interacting with your followers, and joining relevant conversations to build relationships and attract leads. 

Don’t be afraid to show your personality and share a mix of professional and personal content to humanize your brand. Remember, your vibe attracts your tribe!

11. Start a real estate podcast

Launch an engaging real estate podcast that explores the latest market trends, offers unique local insights, and features insightful conversations with industry experts. Each episode can cover a variety of topics, from market fluctuations to savvy investment strategies and neighborhood spotlights. 

To grow your audience, promote the podcast on social media, podcast directories, and your website. Encourage listeners to dive deeper by visiting your site for extra resources and personalized real estate guidance.

12. Leverage email marketing

• Cost: Free to $20 per month
• Time to Generate Leads: Weeks to months

Email marketing is my jam, and it’s my go-to method for nurturing real estate leads, staying top-of-mind with potential clients, and driving repeat business. By creating a targeted email list and sending regular newsletters, market updates, and personalized property recommendations, you can build trust with your audience and position yourself as a valuable resource. 

Don’t forget to segment your list based on buyer/seller status, price range, and location to ensure your emails are highly relevant to each recipient. If you’re really ready to take your email marketing to the next level, embed videos in your email marketing campaigns.

13. Implement chatbots

• Cost: Free–$3,000 per month
• Time to Generate Leads: Weeks to months

Real estate chatbots are an innovative way to engage website visitors, answer common questions, and capture leads 24/7. Integrating a chatbot on your website allows you to instantly assist potential clients, even when you’re unavailable to respond personally. (2:00 a.m. is prime time for buyers to shop on Zillow!) 

Look for chatbot platforms that allow you to customize your bot’s personality, preprogram specific responses, and integrate with your CRM for seamless lead management.

14. Offer downloadable guides

• Cost: Free to $15
• Time to Generate Leads: Days to months

Creating downloadable guides, e-books, or checklists — often called lead magnets — is a powerful way to provide value to potential clients while capturing their contact info. Consider creating resources like “The Ultimate Homebuyer’s Guide,” “10 Steps to Selling Your Home for Top Dollar,” or “The Investor’s Guide to Rental Properties” to address common pain points and showcase your expertise.

You can find some of those resources here at The Close. We love creating downloads for you, like our Real Estate Marketing Plan Template. You can quickly build your email list and generate targeted leads by gating these resources behind a simple lead capture form

15. Cross-promote online

• Cost: Free
• Time to Generate Leads: Weeks to months

Partnering with local businesses to cross-promote your services online can be a win-win for both parties. Look for companies that serve a similar target audience, such as home stagers, interior designers, or mortgage brokers, and brainstorm creative ways to collaborate. Write guest blog posts for each other’s websites, cohost a webinar or video podcast, or even create a joint email campaign to cross-pollinate your audiences and generate new leads. This works amazingly well on social media.

16. Use LinkedIn

LinkedIn is a real estate leads hotbed. The platform lets real estate pros connect with potential clients, referral partners, and industry influencers. By optimizing your profile, sharing valuable content, and engaging with your connections, you can build your brand and attract your next real estate prospect.

 Remember to join relevant groups, participate in discussions, and use LinkedIn’s advanced search features to find and connect with your ideal prospects. For more tips, check The Close’s guide to using LinkedIn to gain more leads.

17. Develop a mobile-friendly website

• Cost: $10 per month or $5,000 per site build
• Time to Generate Leads: Weeks to months

It may not seem important, but with more potential clients accessing the internet from their smartphones and tablets, having a mobile-friendly website is no longer optional — it’s required. By developing a responsive website that adapts to different screen sizes and offers a seamless user experience on mobile devices, you can ensure that potential clients easily find and engage with your content, no matter where they are. Don’t forget to prioritize fast load times, clear calls to action, and easy navigation to maximize your mobile lead generation efforts.

18. Leverage AI & predictive analytics

• Cost: $20–$400 per month
• Time to Generate Leads: Weeks to months

Real estate artificial intelligence (AI) and predictive analytics tools can help you identify potential leads and target your marketing efforts more effectively. Consider investing in software that can analyze consumer behavior, predict future market trends, or identify homeowners likely to sell soon. By leveraging data-driven insights and automating certain aspects of your lead generation for real estate, you can save time, reduce costs, and focus on the most compelling opportunities.

Offline real estate lead generation ideas

Being online and on social media is only part of the answer when it comes to real estate lead generation. It’s essential to mix things up a bit. Use the online strategies for lead generation above, but mix in some tried-and-true offline techniques to add complexity and depth to your real estate lead generation strategy.

19. Attend networking events

In-person real estate networking is a critical skill, and attending local events is a great way to expand your network and meet potential clients. Look for events that align with your target audience—such as first-time homebuyer seminars, investor meetups, or business conferences—and come prepared with plenty of business cards and a memorable elevator pitch.

Remember, the goal is to build genuine relationships, not just collect leads, so focus on asking questions, providing value, and following up after the event. Read our real estate expert-approved tips for networking for more information.

20. Sponsor community events

• Cost: Free to $500+
• Time to Generate Leads: Weeks to months

Sponsoring local community events, such as festivals, charity fundraisers, or sports teams, can be a fun way to increase your visibility and build goodwill in your area. Aligning your real estate branding with events that matter to your target audience will demonstrate your commitment to the community and attract potential clients who share your values. Don’t forget to promote your sponsorship on social media, your website, and any printed materials to maximize your exposure and attendance.

21. Host educational seminars

Hosting educational seminars or workshops is a powerful way to demonstrate your expertise, provide value to potential clients, and generate leads. Consider topics that address common pain points for your target audience, such as “First-time Homebuyer Tips,” “Maximizing Your Home’s Value Before Selling,” or “How to Get Started in Real Estate Investing.” Promote your event through social media, email marketing, and local advertising, and collect attendee information for follow-up after the event.

22. Participate in charity events

Volunteering for local charities or causes you care about is a great way to build relationships, establish yourself as a community leader, develop your brand, and generate leads organically. Look for events such as serving on a local nonprofit board, mentoring students, or participating in community cleanup events. Bring plenty of business cards to exchange. You’ll naturally attract like-minded individuals who may become future clients or referral sources by giving your time and talents to make a difference in your community.

23. Join business associations

• Cost: $50–$5,000 per year
• Time to Generate Leads: Weeks to months

Joining your local Chamber of Commerce or other business associations can be a great way to network with other professionals, stay up-to-date on local market trends, and generate referrals. Attend regular meetings and events, volunteer for committees or leadership roles, and look for opportunities to collaborate or cross-promote with other members. Remember to follow up with the connections you make and find ways to provide value to your fellow members outside of the organization as well.

24. Collaborate with professionals

• Cost: Free
• Time to Generate Leads: Weeks to months

Partnering with complementary or adjacent professionals, such as mortgage brokers, home inspectors, or attorneys, can be a fun and fantastic way to expand your network and generate referrals. Look for professionals who share your values and commitment to exceptional service, and brainstorm ways to collaborate. 

Try cohosting events, creating joint marketing campaigns, or simply referring clients to one another. By building strong relationships with other professionals in your industry, you can create a powerful referral network that benefits everyone involved.

25. Distribute door hangers

• Cost: $0.55–$1.50 per door hanger
• Time to Generate Leads: Weeks to months

Creating eye-catching door hangers or flyers and distributing them in targeted neighborhoods is a great way to get outside and get some vitamin D while generating leads in real estate and building brand awareness in your local market. Consider highlighting a recent sale, offering a free home valuation, introducing yourself to your new geographic farm, or doing circle prospecting for your open house to capture the attention of potential clients. 

Be sure to include a clear call to action with your contact information. Use a QR code to direct your prospects to your website or landing page. Want to take it up a notch? Consider partnering with a local business, such as a pizza shop or lawn care service, to offer recipients a special promotion or discount.

25. Advertise in local media

• Cost: $100–$5,000-plus per month
• Time to Generate Leads: Weeks to months

Placing real estate ads in local newspapers, magazines, or radio stations can effectively reach potential clients in your area, particularly those who may not be active online. Consider running ads that showcase your unique value proposition, highlight a specific listing or service, or invite readers to an event you’re hosting.

Be sure to include a clear call to action and a way to track the response to your ads, such as a unique phone number or landing page URL, to measure your ROI. Use a QR code in print ads to make getting to your landing page easy. Check our collation of the best real estate ad examples for some inspiration on how to approach creating yours.

26 . Send personalized postcards

• Cost: $0.20–$1.00 per postcard
• Time to Generate Leads: Weeks to months

Who doesn’t love getting personalized mail in their actual mailbox? Send personalized postcards to past clients, leads, or targeted neighborhoods as part of your real estate prospecting mix. Consider sending postcards that showcase a recent sale, offer a free market analysis, or simply express gratitude for their business or referrals. Be sure to include a clear call to action and your contact information, and consider handwriting a personal note or using a unique design to stand out in the mailbox.

27. Host client appreciation events

• Cost: Free to $500+
• Time to Generate Leads: Days to months

Organizing client appreciation events, such as a summer BBQ, holiday party, or movie night, can be a great way to nurture relationships with past clients and generate referrals. Consider inviting your clients to bring a friend or family member who may be interested in buying or selling a home and using the event as an opportunity to showcase your personality, expertise, and commitment to exceptional service. Don’t forget to follow up with any new leads after the event and add them to your email list for future nurturing.

28. Target FSBOs

While not for everyone, focusing on for-sale-by-owner (FSBO) properties can generate tons of leads and demonstrate your value as a real estate professional. Consider creating a targeted marketing campaign highlighting the benefits of working with an agent, such as increased exposure, expert negotiation skills, and reduced stress.

Offer a free consultation or market analysis to FSBO sellers, and be prepared to showcase your track record of success and local market expertise. Building relationships with FSBO sellers (our FSBO scripts can help) and providing valuable insights can sometimes turn them into clients. Still, you’ll definitely need to hone your real estate lead conversion skills to make the most of these leads.

29. Pursue expired listings

Targeting older expired listings that have been off the market for a while — around six to nine months is the sweet spot — can be a great way to generate leads and help homeowners who may be frustrated with the selling process. Consider creating a targeted real estate prospecting letter campaign or phone script that empathizes with the seller’s situation and offers a fresh perspective on selling their home. 

Be prepared to showcase your marketing plan, pricing strategy, and success stories with similar properties. You can win the listing and help the seller achieve their goals by providing valuable insights and a renewed sense of hope.

Cut down on your time digging up expired listings and spend more time setting appointments. REDX delivers fresh expired listings to your inbox so you can kick-start your day with fresh leads and spend more time making connections and landing new listings. 

30. Network with attorneys and real estate lenders

• Cost: Free
• Time to Generate Leads: Weeks to months

Build relationships with divorce, bankruptcy, and probate attorneys to generate leads, and provide value to clients (and their attorneys) going through challenging life transitions. Consider attending legal industry events, joining local bar associations, or offering to provide educational content or resources, like an e-book or guide, to their clients.

By establishing yourself as a trusted resource and empathetic advisor, you can earn referrals from attorneys and help their clients navigate the complex process of buying or selling a home during a difficult time.

This same concept would apply to building relationships with real estate lenders. By positioning yourself as a professional and creating this symbiotic relationship, you can earn referrals from trusted real estate lenders. 

Want to get a jump on properties inherited through probate? Check out how Catalyze AI uses probate and public records to predict homeowners who might want to list their property before anyone else. Being first is often the biggest advantage you have in landing the listing.

31. Target absentee owners

• Cost: Free
• Time to Generate Leads: Weeks to months

Focus on absentee owners, such as those who have inherited a property or live out of state, and provide valuable solutions. Consider creating a targeted direct mail campaign highlighting the benefits of working with a local agent, such as reduced stress, increased rental income, or a faster sale. 

Offer a free rental market analysis or consultation to help owners understand their options and make informed decisions. By providing expert guidance and local market insights, you can convert absentee owners into clients and earn referrals to other potential investors.

32. Identify distressed properties

• Cost: Free
• Time to Generate Leads: Weeks to months

Owners of distressed properties, such as those facing foreclosure or needing significant repairs, need your expert solutions for challenging situations. Create a targeted marketing campaign that offers a free consultation or market analysis, and be prepared to demonstrate your experience with short sales, renovations, or creative financing options. By providing empathy, expertise, and a plan of action, you may be able to help distressed homeowners avoid foreclosure, sell their property quickly, or even keep their home and build equity.

33. Master a specific niche

• Cost: Free
• Time to Generate Leads: Weeks to months

Focusing on a highly targeted real estate niche, such as waterfront properties, luxury homes, equine properties, or eco-friendly buildings, is a great way to differentiate yourself and attract a specific type of client. Consider creating a website, blog, or social media presence featuring your expertise in the niche. Attend industry events or join relevant organizations to network with potential clients and referral sources. 

By establishing yourself as the go-to expert in your niche, you can generate distinctive, higher-quality leads, command premium fees, and build a strong reputation in your market. For some help on finding the best fit for you, check our guide to the hottest real estate niches you can jump in on.

34. Host a new agent open house

Hosting an open house event marketed explicitly as a “New Agent Open House” can be a great way to showcase your services, meet potential clients, and build buzz around your brand. Consider choosing a listing that aligns with your target audience and promoting the event heavily through social media, email marketing, and local advertising. During the event, focus on providing exceptional service, answering questions, and collecting contact information from attendees for future follow-up.

Real estate lead generation ideas for brand new agents

If you are a brand new agent, starting out in real estate can be intimidating, especially since you may have never learned how to run your business in real estate school. Use some of these strategies to kick-start your real estate lead generation and quickly get your business off the ground.

35. Reach out to your sphere of influence

When you’re just starting out as a new agent, reaching out to your sphere of influence, including family, friends, and colleagues, can be a great way to generate your first leads and build momentum in your business. 

Consider sending a personalized email or letter announcing your new career and offering your services or hosting a small get-together to share your excitement and ask for their support. Be sure to make it easy for them to refer you by providing your contact information, business cards, or even a small gift with your branding. For more insight, check The Close’s tips for building your sphere of influence.

36. Attend investor meetups

• Cost: Free
• Time to Generate Leads: Weeks to months

Suppose you’re looking for real estate investors to work with. In that case, attending local real estate investor meetups is a great way to network with experienced professionals, learn about the industry, and find mentors or clients.

Look for meetups that align with your target audience — such as those focused on fix-and-flip investors, rental property owners, or commercial real estate investors — and come prepared with business cards and a clear value proposition. Be sure to follow up with any promising connections after the event and look for ways to provide value or collaborate in the future.

37. Assist experienced agents

• Cost: Free
• Time to Generate Leads: Weeks to months

Offering to assist experienced agents in your office with open houses, showings, or administrative tasks can be a great way to learn the ropes, build relationships, and generate potential leads. Consider reaching out to top-performing agents in your office and offering your services or asking your broker to recommend agents who may be looking for assistance. Be sure to approach the arrangement with a learning mindset and a willingness to go above and beyond to provide value to the agent and their clients.

38. Create a direct mail campaign

• Cost: $1.00–$1.50 per piece
• Time to Generate Leads: Weeks to months

Developing a targeted direct mail campaign can be a great way to introduce yourself to a specific neighborhood or demographic. Consider creating a series of real estate postcards or letters that showcase your unique value proposition, offer a free market analysis or home valuation, or invite recipients to an upcoming event or open house. Be sure to include a clear call to action and your contact information, and consider partnering with a local business to offer your recipients a special promotion or discount.

39. Attend community events

• Cost: Free
• Time to Generate Leads: Weeks to months

Participating in community events, such as festivals, farmers’ markets, or charity auctions, can be a great way to introduce yourself to potential clients, build relationships, and establish yourself as a trusted local. This is the perfect opportunity to set up a booth or table at the event, offer a free giveaway or raffle, and collect contact information from interested attendees. Be sure to follow up with any leads after the event and add them to your email list for future nurturing.

40. Offer complimentary services

• Cost: Free
• Time to Generate Leads: Weeks to months

Provide complimentary services like home valuations, buyer consultations, or staging advice to demonstrate your expertise, provide value to potential clients, and generate leads. Consider promoting your complimentary services through social media, email marketing, or local advertising and ensuring you have a straightforward process for collecting contact information and following up with leads. You should also consider partnering with a local lender or home inspector to offer a joint complimentary service package.

41. Join a team, find a mentor or brokerage

• Cost: Free
• Time to Generate Leads: Weeks to months

Joining a team or finding an experienced mentor can be a great way to jumpstart your lead generation efforts, particularly when starting your business. Look for teams or mentors who align with your values, target audience, and career goals, and be sure to communicate your expectations and what you can offer in return. By leveraging a successful team or mentor’s resources, expertise, and network, you can accelerate your learning curve and generate leads more quickly.

Another option could be to look for and join a brokerage that offers leads or exclusive listings. Regardless, if you are a new agent and need affordable top-of-funnel leads, zBuyer is a solid choice. Its leads start at just $9 each, with no contract or setup fees. It even offers one free prospecting lead for every dollar you spend—up to 400 free leads per month.

42. Continuously educate yourself

• Cost: Free to $1,000+ per class
• Time to Generate Leads: Weeks to months

Investing in your education by attending training sessions, workshops, and conferences can be a great way to stay up-to-date on industry trends, develop new skills, and network with other professionals. Look for courses on social media marketing, lead generation, or negotiation techniques. You’ll be able to provide exceptional service to your clients and stand out from the competition. Use your newfound knowledge to create valuable content for your website and social media profiles.

43. Differentiate with unique skills

• Cost: Free
• Time to Generate Leads: Weeks to months

Leveraging your unique skills or background can be a powerful way to differentiate yourself from other new agents and attract a specific target audience. Consider how your previous experience, education, or personal interests could be valuable to potential clients. For example, if you’re fluent in a second language, you could target international buyers or investors. Highlight what makes you unique. Showcase your personality and passions in your branding and marketing efforts—people want to work with an agent they know, like, and trust.

Frequently asked questions (FAQs)

How do realtors generate real estate leads?

What is the best strategy for lead generation?

How do you attract lead generation?

What are some common lead generation challenges real estate agents face?

Bringing It All Together

I hope these real estate lead generation ideas spark creativity and motivate you to take action. Success comes from consistency, innovation, and the courage to try new strategies. By blending online and offline lead generation tactics, delivering value to your audience, and continuously improving your approach, you’ll be on the path to becoming a top-performing agent in your market. Now, go out there and start building the thriving real estate business you envision!

What are your favorite lead generation techniques? Share your best ones in the comments below!

The post 43 Underrated Real Estate Lead Generation Ideas for 2025 appeared first on The Close.

In this article, I tackle the five elements of great listing descriptions, six tips for writing better property descriptions, and creative real estate listing examples for inspiration. Let’s get started!

5 elements of great listing descriptions

Crafting real estate listing descriptions isn’t rocket science, but it takes more than just listing the property’s key features. So, what comprises a description that captures the reader’s attention? Let’s break it down.

1. A catchy opening line

The most creative real estate listing description examples kick off with a one-sentence-or-less, punchy title. Writing a catchy “brand” for your listing will draw people in and help them see it as a home and not just another set of pictures on the internet.

2. The property’s selling points

After your title, the next section of your listing description should be a two- or three-sentence pitch of the home’s best features. This should be a narrative description, not just a list of features or, God forbid — a bulleted list! Homebuyers aren’t shopping for groceries; they don’t need a checklist of your listing’s features.

3. Location and neighborhood appeal

Pitch the benefits of the home’s location and neighborhood. If these elements aren’t outstanding, try to find a silver lining. For example, if the house is on a noisy street with many bars open late, talk about the nightlife access. If it’s in a not-so-great neighborhood, but on a pretty block or near a new development area, mention those perks instead.

4. All caveats worth mentioning

While I never suggest agents write a “warts and all” listing description, you should still alert potential buyers to any vital information. A house hunter might forgive you for not mentioning the noisy street or less-than-perfect driveway. Still, they likely won’t forgive you if you leave out a dealbreaker — like the property’s leaky roof. Being upfront about these key details helps you avoid surprises later.

5. A compelling Call to Action (CTA)

The best home listing description examples have CTAs.  These CTA’s encourage buyers to contact you, schedule a showing, or attend your soon-to-be-announced open house. For instance, something as simple as “This rare gem won’t last long—call now for a private tour!” can entice buyers and encourage them to take that next step.

Writing the best listing description: Tips from a professional writer

Besides your cleverly placed real estate ads and high-quality listing photos, your listing description is key to attracting buyers. Consider these tips, along with some creative real estate listing description examples to inspire you:

Step 1: Write for the buyers you want to attract

Begin with a headline that’ll hook buyers. To sell a luxury home, you must speak directly to high-end buyers using real estate words that evoke exclusivity. If you’re targeting first-time homebuyers, focus on the neighborhood and lifestyle benefits that owning the property would offer.

Here are two creative real estate listing descriptions examples that target the right audience:

“Conveniently located minutes from the prestigious Beverly Hills Hotel and just 20 minutes from Van Nuys private airport, this estate is accessible only through private, gated streets. Discover a life of unparalleled luxury and serenity at the Crestview Manor, where timeless elegance and modern convenience blend seamlessly in the heart of Beverly Hills.” (Source: 2571 Wallingford Dr, Beverly Hills, CA 90210 on Zillow)

“Located in a gated community with 24/7 security, you’ll enjoy peace of mind while living in this well-maintained environment. The monthly HOA fee of 1,690 covers property taxes, security, and maintenance of the common areas, making for worry-free living. The owner is responsible for gas, electric, and water.” (Source: 361-K Skyline Dr, Staten Island, NY 10304 on Zillow)

Step 2: Showcase how it feels to live in that property

One of the first rules of copywriting? Sell the benefits and experience. Every famous copywriter, from David Ogilvy to Joseph Sugarman, agrees. Instead of telling your audience the listing has a big backyard, tell them how much fun they could have playing touch football with their family in the yard or the privacy it offers. Remember, your goal is to create a hook that makes potential buyers feel like they’re already stepping inside the property.

Check out this example of an inviting property listing description:

“Spend your days in one of the three living rooms, playing games, or watching films in the theater room. The 2.5-acre saltwater lagoon is an inviting escape, complete with paddle boards and kayaks for added fun. Located near stunning national parks, Paradise Shores allows you to explore and unwind in beautiful St. George while creating lasting memories with family and friends.” (Source: 5367 S Cyan Ln, Saint George, UT 84790 on Realtor.com)

Step 3: Keep it concise

Despite our hard work and clever content flourishes, the sad reality is that most people skim content online these days. Very few will take the time to read every word you write, even for a relatively short property description. So make sure to hit the key selling points of your listing early on and avoid overly lengthy, wordy descriptions.

Here’s an excellent home description example:

“Step into an open space defined by redwood, concrete, glass, and a sculptural butterfly roof framing sweeping mountain views. A brick fireplace acts as the focal point in the living, while a minimalist Poliform kitchen furnished with Gaggenau appliances and updated details throughout further enhances the experience.” (Source: 7316 Caverna Dr, Los Angeles, CA 90068 on Zillow)

Step 4: Use storytelling that’s honest and relatable

Never oversell or exaggerate. Trust me; buyers hate it when they show up to your house tour expecting a dream home only to find something completely different. 

Instead of stretching the truth, highlight the property’s best features authentically. If some parts of the house still need rework or an update, position it as an opportunity. You can say, “Bring your vision to life in this space,” or “There’s endless potential to customize this room.”

Take a look at these real estate description examples that are authentic and engaging without exaggeration:

“Whether you want to grow your own vegetables or create a peaceful outdoor retreat, this large lot gives you the flexibility to do it all. With charming curb appeal and an unbeatable location close to everything Tennyson Street has to offer, this bungalow is the perfect place to enjoy the best of Denver living.” (Source: 3930 Sheridan Boulevard, Denver, CO 80212 on Zillow)

“Now is the time to relax and enjoy sun bathing, swimming, and boating at your very own lake house! There is a septic tank on the property and public water is currently used for the home (there’s a well that could be used for gardening). Seller will pay to repair driveway but is selling the home as-is.” (Source: 1010 Flymm Smith Rd, Waterloo, SC 29384 on Zillow)

Step 5: Optimize for mobile without losing personality

Nowadays, most buyers scroll through listings on their phones. Big blocks of text are a big no-no, so listing descriptions must be easy to read. Break paragraphs, keep sentences short, and maintain natural flow throughout so it’s easy to skim.

Ensure your listing descriptions are easy to read on mobile (Source: Zillow)

Step 6: Proofread, proofread, proofread

One of the trickiest parts of writing anything is getting out of your head. It’s too easy to fall in love with your writing or miss your errors. Typos, incorrect grammar, and awkward phrasing can make the most luxurious listing look unprofessional — and you will lose the immediate trust of the buyer. 

Once you’ve written your listing description, read it aloud to identify areas that need improvement. Also, having a second set of eyes go over the listing can help ensure that your final version is polished and error-free.

Why listing descriptions are essential

A compelling real estate listing description is a strategic tool for turning a basic listing into a must-see property. It turns a buyer’s interest into action. Here’s why your property listing descriptions matter:

• Clever listing descriptions add depth to the property’s photos. While professional-looking photos grab attention, strong wording helps buyers visualize themselves living there. Using the right words and phrases offers details to a property that photos can’t fully capture.
• Listing descriptions can drive a sense of urgency. Your description should have a call to action that makes the buyers feel they need to act fast. By including phrases like “highly coveted” or “ultra rare property,” you’re urging buyers to move quickly before someone else snatches it up.
• Creative listing descriptions highlight hidden selling points. Some of the home’s key features — like energy-efficient windows and doors, eco-friendly paints, and green roofs — aren’t obvious in photos. A well-written description brings these details to light.

Frequently asked questions (FAQs)

How do I make my real estate listing stand out?

How do you write a luxury home description?

What is an example of a lot and block description?

Bringing it all together

I hope you’ve picked something up from these real estate description examples. Remember, the best examples of home descriptions are always honest and straightforward and vividly describe a potential homeowner’s lifestyle after purchasing the property.

Got any questions about realtor property descriptions? Do you have any tricks you’d like to share with fellow agents? Let me know in the comments!

The post How to Write Creative Real Estate Listing Descriptions (+ Examples) appeared first on The Close.

Bonus: Download All 16 Open House Scripts

Greeting Visitors

First impressions are vital in setting the mood of the entire open house experience. A warm and inviting open house script makes your guests feel welcome. By establishing rapport right up front, visitors will be much more inclined to interact with you and not feel hesitant to ask questions. This initial greeting doesn’t have to be overly complicated; you could just give some quick hellos and offer them open house food once they arrive. 

1. The Warm Welcome

Non-invasive open house scripts for realtors offer an invitation to converse. You will be approachable and visitors will be free to explore as they want. 

copy to clipboard

Agent: “Hello, welcome to [address]! I’m [Agent’s Name]. What brings you in today?”

Visitor: “We’re just checking out the new listing!”

Agent: “That’s great! Take a look around, I’m here if you have any questions! Don’t forget to check out the [add a property highlight]”

2. The Information Station

If you ever need to know what to say at an open house, try providing your guests with information. In this script, visitors are directed to essential informat

copy to clipboard

Agent: “Hello! Just for your information, refreshments are available in the kitchen, and here’s an informational brochure on the property.”

Visitor: “Appreciate it! We’ll just take a look around.”

Agent: “Of course! There’s so much this house has to offer, especially the backyard. Make sure to check that out, it’s perfect for entertaining.”

3. The Friendly Initial Meeting

Friendly real estate open house scripts invite the visitor to share their open house experience with you and, at the same time, set you up as a useful guide. Couple this greeting with a sign-in sheet form, and you’re off to the races.

copy to clipboard

Agent: “Welcome in! Is this your first open house of the day?

Visitor: “Just a couple so far.”

Agent: “Great! I’m happy to answer any questions about this one. I can also point out some unique features if you’re interested.”

Engaging Potential Buyers

Once prospective visitors view the property, you’ll want to initiate a conversation that stimulates their thoughts and decisions. Engaging potential buyers is about asking the right questions at the appropriate time. Whether you’re asking about their impression of the house or how it stands up against other properties they have viewed, these conversations deliver valuable information. A clear grasp of their highest priorities can help narrow down to specific features or benefits that the home may have to meet those needs. 

4. Digging for Search Criteria

This question encourages the visitor to give an opinion so you can learn something about their real needs.

copy to clipboard

Agent: “How does this home compare to others you’ve seen?”

Visitor: “It’s nice, but we’re looking for something a bit bigger.”

Agent: “That makes sense. There are a few larger options on the market in this area. Do you have a specific size you’re looking for? I’d be happy to share some listings that fit your needs.”

5. Envisioning the Future Picture

Whetting visitors’ appetites by having them envision themselves in the space creates an emotional bond with the home, which is a crucial element of their decision-making process.

copy to clipboard

Agent: “What do you think about the layout? Can you imagine yourself living here? ”

Visitor: “We like the layout, but we’re not sure about the kitchen size.”

Agent: “I can understand that. One thing I’ve seen buyers do is open up this wall here to create more space. It could transform the kitchen. Are you open to renovations if the rest of the house fits your needs?”

6. Checking Off the Wishlist

This script will expose the buyer’s core needs and position you as a resource, whether it be in this home or others. 

copy to clipboard

Agent: “What’s on your wish list for your next home?”

Visitor: “We’re looking for something with a bigger yard and maybe a finished basemen

Agent: “This property might not check all the boxes, but I can help you find something that fits your needs if you’d like.”

Dealing With Casual Lookers

Not every open house attracts immediate buyers only. Casual onlookers could be neighbors, window shoppers, or people simply curious about the market. Even the ones who are “just browsing” might become potential contacts for a later date. By making a good impression and letting the conversation be light with no pressure attached, you are leaving the door open for the future. 

7. The Friendly Neighbor Check-in

This conversation can turn an informal looker into a potential lead for the future while keeping a light, friendly conversation. 

copy to clipboard

Agent: “I understand if you’re just browsing. Feel free to ask any questions that come up.”

Visitor: “Thanks, we’re just starting to look.”

Agent: “Totally get it. If you’re curious about anything, even about the neighborhood or the current market, I’d be happy to chat. No pressure at all.”

8. The Curiosity Tap

Casual lookers may not currently be in the market, but perhaps something will spark their curiosity about the local market that could encourage them to buy or sell.

copy to clipboard

Agent: “What brought you by today? Are you just curious, or are you looking for something specific?”

Visitor: “We were just driving by and thought we’d check it out.”

Agent: “That’s great! This neighborhood has been pretty popular lately. Are you familiar with the area, or are you exploring for the first time?”

Visitor: “We’ve never been to this neighborhood before.”

Agent: “Just so you know, [insert feature, new addition, or exciting perk of the neighborhood].”

9. The Inspiration Seeker 

Casual browsers attend open houses for inspiration. By connecting them with resources or providing knowledge, you build a rapport that may translate into business when they are ready to purchase or sell.

copy to clipboard

Agent: “Sometimes people stop by open houses just to get ideas for their own home. See anything you like?”

Visitor: “Yes, we love the kitchen backsplash. It’s unique!”

Agent: “The sellers created it with an amazing local designer, really talented. He does custom kitchen details like this. If you ever want to do a renovation, I can always pass their contact info along to you.”

Visitor: “That would be great! We have been thinking about updating our kitchen.”

Agent: “I can also send you a few more ideas that might fit with the look you’re going for. If you ever want to know what renovations could increase your home’s value, I’d be happy to help!

Following Up After an Open House 

The work does not stop after the open house is over. Effective follow-up is critical to turning interested visitors into buyers. An open house follow-up call script puts you back into top-of-mind status, answers remaining questions, and allows extra viewings to be scheduled. That will be an excellent opportunity to sense interest and may provide more information for those teetering on the fence. A well-constructed follow-up email might state or reinforce the benefits of the property and keep the conversation alive. 

10. The Open Invitation

In this case, private viewing or further assistance is offered without compulsion to give the visitors space to decide for themselves while keeping the conversation open for further interaction. Here’s an example of an open house follow-up script message that could be an email or phone call:

copy to clipboard

Agent: “Hi [Name], thanks again for visiting the open house at [Address]! I wanted to check in and see if you had any questions. If you’re still interested, I’d be happy to arrange a private viewing at your convenience or show you some similar properties in the area.”

Visitor: “We’re still thinking about it.”

Agent: “No problem at all! Take your time. If you’d like to explore any other homes or need more details about this one, feel free to reach out. I’m happy to help whenever you’re ready!”

11. Offering Expertise

This script positions the agent as a knowledgeable resource and adds value beyond just the property to help gain confidence and further the interaction. Similar to above, use it as a phone call, email, or even when people are exiting the open house.

copy to clipboard

Agent: “Hi [Name], thanks again for stopping by the open house at [Address]. I wanted to let you know I’m always available if you have any questions, not just about this property but about the market in general. I’m happy to help with anything from financing advice to neighborhood insights.”

Visitor: “Thanks! We’re still figuring out our next steps.”

Agent: “Completely understandable! I’d love to assist if you ever need tips on financing, home values, or even neighborhood trends. Don’t hesitate to reach out. I’m here to help with anything, even if you’re not buying right away.”

Addressing Common Questions or Concerns

Buyers will have questions or concerns about the property, neighborhood, or certain features, and how well you address these may be the most important points to sway their decision-making process. Thoroughly answering questions shows your knowledge of the market and the property and alleviates their doubts. Whether it’s concerns over the age of the roof, the school district, or what kind of growth the neighborhood might see in the future, thoughtful and well-informed responses build trust. 

12. The Neighborhood Expert 

The detailed, relevant information you provide about the neighborhood often proves to be the deciding factor in their choice. This can help gain their trust and respect for your knowledge of the area. Example:

copy to clipboard

Visitor: “What is the neighborhood like in this area?”

Agent: “The house is located near a walking path that will take you to a great park nearby. The neighborhood also has some local shops and neighborhood restaurants that are within walking distance.”

Visitor: “That’s good to know. We enjoy taking strolls on the weekend.”

Agent: “That’s great! If you’d like, I can send you some more information about community events and local amenities.”

13. The House Condition Question 

Discussing the condition of the property upfront and providing related documentation, such as inspection reports, allows you to build confidence and demonstrate transparency in your dealings.

copy to clipboard

Visitor: “How old is the roof? It looks like it might need repairs.”

Agent: “The roof is about 10 years old, so it’s got some years left. The sellers recently had it inspected, and it’s in good condition for now. Would you like to see the inspection report? I can share that with you.”

Visitor: “That would be helpful.”

Agent: “Absolutely, I’ll get that to you right away. If you have any other concerns, feel free to ask.”

Turning Neighbors into Sellers or Referral Sources

When neighbors come to an open house, they are often curious about the property itself, the market, or even how their home compares. While they may not be immediate buyers, they present a unique network growth opportunity. That means talking with neighbors is equally important since they might consider selling their property. Make sure this script is part of your open house checklist so you can speak to them during the open house or with a proper follow-up. 

14. The Market Valuation Offer

The free valuation will help the neighbors assess their homes’ potential value and keep you in mind when they’re ready to sell.

copy to clipboard

Agent: “It’s been great meeting so many neighbors today. With the market moving as fast as it is, have you ever thought about what your home might be worth?”

Visitor: “Not really, but we’ve noticed a lot of houses selling around here.”

Agent: “Yes, it’s a very active market right now. I’d be happy to offer a free home valuation if you’re ever curious about what your home could sell for in today’s market. It’s always good to have that information, even if you’re not planning to sell right away.”

Visitor: “That sounds interesting. We might take you up on that.”

Agent: “I’d love to help whenever you’re ready! Here’s my card, feel free to reach out any time.”

15. The Referral Connection

Referral open house scripts open up your network for more business. Even if the visitor isn’t selling, they may know someone who is, and it keeps you top of mind.

copy to clipboard

Agent: “I know you’re just looking today, but if you or anyone you know ever has questions about the market, home values, or anything real estate-related, feel free to reach out. I love helping clients, even if they’re not ready to make a move just yet.”

Visitor: “Thanks, I’ll keep that in mind!”

Agent: “No problem at all! I enjoy keeping up with the trends in this area, so if you’re ever curious about how the market’s doing or need advice on renovations, don’t hesitate to contact me. I’m happy to offer any insights that might help down the road.”

Visitor: “That’s good to know—thank you!”

Agent: “Of course! Building relationships is what I enjoy most, so don’t be a stranger. I’m always here if you need anything.”

Open House Visitor Information Collection Tools

Capturing visitor contacts during an open house is critical for follow-up and lead nurturing. Digital sign-in sheets let agents capture visitor information on a tablet or smartphone. These tools automatically sync the data into a CRM to streamline follow-ups and lead tracking. Other popular options include QR code sign-ins so visitors can scan in and input their info directly from their phones for reduced friction and increased participation. Here are three tools to help you collect open house visitor information:

FAQs

How should I behave if the visitor seems unresponsive to my open house greetings?

What do I say to browsers who aren't buyers?

What's the best follow-up after an open house without being overbearing?

Bringing It All Together

Using open house scripts will take the stress out of those first interactions and give you much more confidence no matter what situation arises. Whether you’re greeting visitors, chatting with potential buyers, or handling casual lookers, these scripts offer a refined roadmap. They will offer you creative ways to involve neighbors and then turn them into future clientele or sources of referrals. Mastering these easy techniques will make your open houses much easier and open up business opportunities later.

The post 16 Open House Scripts & Tools That Actually Get Phone Numbers appeared first on The Close.

Pros: Efficient multi-line dialing for faster prospecting Smooth lead management with CRM integration Ability to prospect on the go with mobile application Customizable	Cons: Can get expensive with lead store add-ons Limited onboarding and training services May require some technical knowledge for API integrations No transaction management capabilities

My Verdict on Mojo Dialer & Why You Should Trust It 

When reviewing most lead generation-focused products like Mojo Dialer, I approach the arena thoughtfully and knowledgeably. I have put hours of research into reviewing all sorts of technology products, so I am confident in my findings and sensitive to what it takes to make agents effective in their business. My reviews are composed of hands-on research with a keen ability to compare technology to similar products while considering the feedback provided by actual users of such platforms. 

After looking at Mojo Dialer, I see it is indeed one of the finest tools for agents when cold calling. The app shaves off the burden of prospecting, so agents can spend more time focusing on relationship-building and closing. They no longer have to carry the weight of finding the contacts, picking up the phone, and dialing. Though no tool is perfect, Mojo Dialer offers agents efficiency and results. It delivers a worthwhile investment should you be a real estate professional needing to upscale your lead-generation activities.

Mojo Dialer Alternatives

While Mojo Dialer will service hard-core cold callers quite well, it could be better for some. Some real estate professionals might look for alternatives if they want features such as integrated CRM systems, more advanced automation tools, or a dialer that seamlessly connects with their existing platforms. Here are a few dialer alternatives:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Gives agent access to for sale by owner calling lists	REDX Review	Visit REDX
	Available lead generation through IDX websites	Sierra Interactive Review	Visit Sierra Interactive
	Offers email marketing and drip campaign capabilities	Lion Desk Review	Visit Lion Desk
	Expired, FSBO, FRBO/Investor Leads plus Neighborhood Search Data	No review yet	Visit Vulcan7

Key Features of Mojo Dialer

Mojo Dialer makes lead generation easier and increases productivity by giving real estate agents innovative cold-calling features. It offers tools that make prospecting much more organized, so an agent can spend time on deal closure rather than manually finding ways to connect with prospective clients. The comprehensive set of features helps real estate agents run their day-to-day operations, staying connected to leads and monitoring progress efficiently. 

Prospecting Dashboard

The Mojo Dialer prospecting dashboard is your nerve center for prospecting processes. From the dashboard, agents can gauge their daily activity at a glance. This visibility includes calls made, appointments set, and follow-ups needed. Agents can easily track their performance in real-time along with any performance metrics to keep pace with lead generation activities. The dashboard lets you group and prioritize your calls to make the most of every session. 

Mobile Application

Mojo Dialer’s mobile application is a game-changer for agents on the move 24/7. It allows you to take your prospecting on the road with the dedicated mobile app, enabling you to call and manage leads from your smartphone or tablet. The mobile app keeps you connected and productive whether you are heading between showings or off to client meetings. Plus, it syncs with your desktop account to pick up where you left off without missing a beat.

Doorknocker

Doorknocker is perfect for agents who combine cold calling with traditional door-to-door prospecting. With this dedicated mobile application, you can outline a neighborhood and track which doors you’ve stopped at, even leaving notes for follow-up. This feature helps agents add a personal touch to an in-person visit and makes following up on any potential lead super easy after a door-knocking session. The Doorknocker feature will organize your door-to-door efforts to maximize your face-to-face outreach.

Customer Relationship Manager

Mojo Dialer has an integrated CRM that makes lead management much easier. Agents can store contact information, record interactions, and even set reminders for subsequent calls or emails with the CRM. Since the CRM is integrated into the Mojo platform, your lead data will be in a central location, making pipeline administration more manageable without using another system. This allows agents to work on building relationships and tending leads properly.

Integrations

The numerous integrations available with Mojo Dialer let agents connect the platform to other tools they use daily. Whether you have to sync it up with an existing real estate CRM, integrate it with email marketing platforms, or connect to other real estate software, Mojo Dialer integrations ensure your systems work seamlessly together. This flexibility enhances the platform’s overall efficiency and enables agents to perform tasks without juggling multiple disconnected tools.

Mojo Dialer Pricing

Mojo Dialer has tiered pricing for solo agents and teams. Each plan provides access to the CRM, copper-based hosted dialer with first hello technology, pre-recorded answering machine message drops, and multiple caller ID broadcasts. With upgraded plans, agents and teams can access lightning-fast live answer detection. 

Here’s a breakdown of Mojo Dialer Cost:

Methodology 

At The Close, our research team performs thorough research to find the best cold-calling and prospecting platforms for real estate professionals. In this particular case, we have reviewed Mojo Dialer regarding efficiency for lead generation, features, ease of operation, pricing packages, and the level of customer support extended to users. We also looked at user feedback to see if Mojo Dialer is good enough to satisfy the needs and expectations of real estate agents.

Precise and reliable intelligence from our team helps agents and brokers make informed decisions in such a competitive arena. This research aims to provide readers with critical information that will help them enhance their lead-generation strategies and find success within the real estate industry.

Here’s how we evaluated Mojo Dialer: 

• Pricing: 
  • We evaluated Mojo Dialer’s pricing by comparing the cost and availability of its plans to those of competitors in the industry.
• Features: 
  • Mojo Dialer scored highly for its comprehensive feature set, which includes multi-line dialing, a built-in CRM, and a mobile app for on-the-go prospecting.
• User Interface: 
  • The platform was evaluated for its intuitive design, whether it simplifies navigation, and whether it reduces the learning curve for new users. 
• Support: 
  • Determined the availability and methods by which agents could get support. 
• Ease of Use: 
  • Took into account whether agents could launch the platform with minimal training and whether technical capabilities were required to use the platform. 
• Expert Scoring:
  • Our expert scoring aggregates all of these factors, considering pricing, features, user interface, support, and ease of use. 

Read more about our methodology here.

FAQs

How do automatic dialers improve my cold-calling efficiency?

Is cold calling still a good way to generate real estate leads?

What should I look for in a cold-calling dialer?

The Bottom Line: Is Mojo Dialer Worth Your Money? 

The Mojo Dialer can be a game-changer for those agents who are prepared and confident enough to take on phone prospecting directly. Whether it be initial contact or following up with existing leads, the dialer offers different calling strategies for your needs. 

However, this may not be the best platform for agents looking toward other multi-channel outreach options, such as texting or email marketing. In the end, Mojo Dialer is worth investing in for agents who consider cold calling the prime axis of their strategy and can potentially improve lead generation a lot.

The post Mojo Dialer Review: Pricing, Features, Pros & Cons appeared first on The Close.

What Is a Pop-by Gift?

Real estate pop-by gifts are small gestures of appreciation that help you stay connected with your clients. When you “pop by,” you’re not just dropping off a gift. You’re nurturing your client relationships in a meaningful way. These thoughtful gestures help you stay top of mind, build trust, and pave the way for even more leads and return business.

Pop-by Ideas for Real Estate 

With these realtor pop by ideas, create a routine to see your clients face-to-face throughout the year regularly. Your goal should be to keep the gifts simple but memorable and, most importantly, have fun with them!

1. Tea & Honey: ‘Clients Like You Are Tea-rific!’

• When to give: Fall, Winter
• Cost: Around $5 to $15 per pack of tea and honey (+ $.50 per printed tag)
• Purchase: Herbal Tea Sampler Variety Pack + Honey Sticks from Amazon

Tea has a way of making people feel all warm and cozy inside. That’s why it makes for the perfect real estate pop-by gift during fall and winter. There are so many delicious flavors to choose from, including limited-edition holiday options. If your clients are tea connoisseurs, consider going for a high-end tea. And don’t forget the honey—go for a local brand if you can.

Once you’ve chosen the perfect tea, search online for a customizable tag to add your own branding and message. Pop the tea bag and a honey stick in a gift bag, tie it up with your custom tag, and voila—you’ve got a thoughtful and heartwarming gift. 

2. S’mores Kit: ‘I’m Never Too Busy for S’More of Your Referrals’

• When to give: Summer, Fall
• Cost: Around $18 for kit of 18 (+ $10 one-time fee for digital download)
• Purchase: S’mores Kit—Makes 18 S’mores from Amazon and S’mores Pop by Tag from Etsy

Who doesn’t love the nostalgic feeling of sharing s’mores? Giving your clients a s’mores kit and a cute card will help them think of you as someone sweet. The best part about these kits is that you can keep it simple or fancy it up by including gourmet chocolate and handcrafted marshmallows. This pop-by gift is the perfect go-to option for visiting multiple clients since you can easily make many s’mores kits at once.

3. Heart-shaped Cookies or Chocolates: ‘You Are the Heart of My Business!’

• When to give: Winter, Valentine’s Day
• Cost: Around $3 per cookie (+ $5 one-time fee for digital download)
• Purchase: Heart-shaped cookies from Wicked Good Cookies and Pop by Tag from Etsy

Roses are red, violets are blue, holidays are the perfect excuse to do realtor pop-bys for you. Choose festive heart-shaped cookies for Valentine’s Day and spread the love to your clients and sphere. Even better, order custom cookies with your branding on them! 

4. Bag of Goldfish Crackers: ‘Fishing for Your Referrals’

• When to give: Anytime
• Cost: $9 per box of 20 packs (+ $5 one-time fee for digital download)
• Purchase: Goldfish crackers from Walmart and Pop by Tag from Etsy

Don’t be afraid to couple your pop-by with an “ask” on occasion. Make custom stickers with the phrase “fishing for your referrals,” along with your information, and place them on any fish-themed snack. Switch between sweet and savory by picking up Goldfish crackers and Swedish Fish. This sweet and salty gift idea is a light-hearted way to ask for referrals while showing your clients that you appreciate them.

Pro Tip: While you’re in the spirit of asking for things, consider asking your client for a testimonial that you can use to promote your business. Sometimes, a testimonial will be just what you need to lead to your next client.

5. Packet of Seeds: ‘Thank You for Helping My Business Grow’

• When to give: Spring
• Cost: Around $6 per variety pack (+ $45 for 25 custom seed envelopes)
• Purchase: Seed variety packets from Walmart and Pop by Envelope from Etsy

One of my favorite spring pop by ideas for realtors is a packet of seeds. It’s the gift that keeps on giving! Whether it’s plants, veggies for their garden, or beautiful flowers, your clients will surely think of you as they watch them grow. Get a variety of seeds and order personalized packets to put them in, creating your very own blossoming business cards.

6. Bag of Popcorn: ‘Popping by to Offer an Update on the Current Market’

• When to give: Anytime
• Cost: Around $6 per box of 12 (+ $.50 per unit for tags)
• Purchase: Popcorn from Amazon and Pop by Tag from Etsy

When it comes to simple yet delightful gifts, nothing beats a bag of popcorn. Whether it’s microwave popcorn or individual-sized bags, it doesn’t get easier than this. Order custom tags or stickers to attach to the popcorn featuring your personal note and contact information. Keep these tags on hand, and you’ll always be ready to brighten a client’s day with a friendly visit. This gift really puts the perfect POP into your real estate pop by gifts. 

7. Sparklers or Flags: ‘You Add So Much Sparkle to My Business’

• When to give: Summer
• Cost: Around $9 per 6 packs of sparklers (+ $4 one-time fee for digital download)
• Purchase: Sparklers from Walmart and Pop by Tag from Etsy

If you’re looking for sizzling summer pop-by ideas for realtors, this could be the one for you. Buy some sparklers, pop-its, or American flags to create a fun and memorable celebration for your clients. These goodies are sure to bring smiles to everyone’s faces. If sparklers aren’t an option, anything with an American flag theme will do the trick. 

8. Small Pumpkin & Carving Kit: ‘I’m Always Ready to Carve Out Time for You’

• When to give: Fall
• Cost: Around $7 per kit (+ cost of pumpkin)
• Purchase: Pumpkin carving kit from Amazon (+ pumpkin from your local nursery)

If you’re stumped for gift ideas, stick with festive and fun. Whether you align your pop-by with an upcoming holiday or choose something seasonal, coordinating your visits with a purpose makes it easier. After all, it’s not about finding the perfect gift; it’s about sharing a warm gesture and building a solid connection. In the fall, pick up some small pumpkins and carving kits, then head on over to your clients’ homes to share the joy of the season.

Pro Tip: Include a note encouraging your clients to tag you in a social media post with pictures of their carved pumpkins to enter a drawing to win a gift card!

9. Bottle of Wine: ‘I Have Nothing to Wine About With Clients Like You’

• When to give: Anytime
• Cost: Around $8 or more per bottle (+ $4 one-time fee for digital download)
• Purchase: Wine from Walmart (or local liquor store) and Pop by Card from Etsy

Offering a bottle of wine is said to be a gesture of appreciation. While this might initially seem extravagant, it doesn’t have to be. Reserve this option for your loyal clients or those who have referred business to you. There are so many different price ranges from which to choose, allowing you to select the perfect bottle.

Pro Tip: Be mindful when gifting alcohol, as not everyone drinks. If you’re unsure whether or not your client would appreciate this option, choose one of our other gifts to stay on the safe side. 

10. Free Cup of Coffee: ‘Thanks a Whole Latte for Your Referrals’

• When to give: Anytime
• Cost: Around $5 to $10 per gift card ($15 for ten pre-printed cards)
• Purchase: Coffee gift card from Starbucks (or your local coffee shop) and Pop by Card from Etsy

Not all real estate pop by ideas have to include beverages, but we can’t leave out coffee. It’s hard to go wrong with a gift card to a local coffee shop, and it would work perfectly for people who have just moved into a new neighborhood. With this option, you’ll get the added bonus of supporting a local business.

Pro Tip: While it may not be the same as an in-person visit, you can still brighten your client’s day by sending them a virtual cup of coffee (in the form of a gift card) via text or email. This virtual gift is a beautiful way to express gratitude if you’re pressed for time and can’t make it for a face-to-face thank you.

11. Pumpkin Pie or Fall-themed Treats: ‘Grateful for Your Referrals’

• When to give: Fall
• Cost: Around $15 to $20 per pie ($15 for 10 pre-printed cards)
• Purchase: Pecan pie from Wood Pecan Company (or your local bakery) and Pop by Tag from Etsy

Showing your clients gratitude is what pop by gifts are all about. So, lining up some of these visits with Thanksgiving is a no-brainer. Pick up some pies and tie a thank-you note to the pie with a bow, and you’ll be all set! Make sure to time your deliveries close to the holiday so your clients can share the joy with their loved ones. You might even land a referral when their friends and family ask where they got the tasty treat. 

12. Easter Candy: ‘Your Referrals Are Eggstra Special’

• When to give: Spring, Easter
• Cost: Around $2 per candy (+ $7 one-time fee for digital download)
• Purchase: Reese’s Easter Egg from Walmart and Pop by Sticker from Chevelly Designs

You can’t go wrong with a simple and easy gift idea that your clients might really look forward to every year! Get your hands on some limited edition Reese’s Easter egg-inspired chocolates (you know the ones!) that only come around once a year, and add a personalized sticker to the wrapper. If you’re feeling extra fancy, you could even put a few in a cute gift bag and throw in some other festive candy.

Whenever you give food as a pop-by gift, be mindful of allergens. When in doubt, avoiding common food allergens like nuts, soy, dairy, and wheat is a good idea.

13. Flashlights: ‘Don’t Be in the Dark About the Real Estate Market!’

• When to give: Anytime
• Cost: Around $38 per pack of 30 (+ $5 one-time fee for digital download)
• Purchase: Mini Flashlights from Amazon and Pop by Tag from Etsy

The beauty of real estate pop by gifts is that they’re designed to be small tokens of appreciation that keep you on your clients’ minds. Flashlights may seem ordinary, but they’re a great way to remind your clients that you’ve got their back. They represent your ability to guide them every step of the way. Just attach a card with a friendly note and your contact information, and you’re all set!

14. Lotto Tickets: ‘Lucky to Have You & Your Referrals’

• When to give: St. Patrick’s Day or Anytime
• Cost: Around $2 to $10 per ticket (+ $20 for a set of ten cards)
• Purchase: Lotto tickets from your local store and Pop by Card from Etsy

Let your clients know how lucky you feel to have their support, and spread that good luck by giving them a lottery ticket. Whether it’s St. Patrick’s Day or any time of year, show your appreciation with this fun pop-by gift idea. Get a set of custom cards that can hold your business card and the lotto ticket. Easily grab these whenever you want to stop by and see your clients.

15. Sunblock: ‘Don’t Let Your Friends Get Burned in This Market’

• When to give: Summer
• Cost: Around $38 per box of 24 (+ $7 one-time fee for digital download)
• Purchase: Box of travel size sunblock from Amazon or your local dollar store and Pop by Tag from Etsy

Catchy real estate marketing helps set you apart from other agents and gives you a chance to show a bit of your personality. For example, in the summer, give out sunblock with a tagline like, “Don’t let your friends get burned in this market.” It’s simple yet memorable; every time your clients use the sunblock, they’ll think of you. Opt for travel-size bottles and buy in bulk to cut your costs.

16. Cooking Seasoning: ‘From Your Seasoned Real Estate Professional’ 

• When to give: Anytime
• Cost: Around $3 per bottle (+ $4 one-time fee for digital download)
• Purchase: Cooking seasoning from Amazon and Pop by Tag from Etsy

Don’t be afraid to brag about yourself a little! If you’re looking for a pop by gift to remind your clients of all your hard-earned experience, hand out cooking seasoning. Not only is it a practical and long-lasting gift, but it’s a subtle way to show that you really know your stuff when it comes to real estate. Purchase various seasonings and stick a custom label on them, dubbing yourself a “seasoned agent.” 

17. First Aid Kit: ‘Let Me Be Your First Aid for All Your Real Estate Needs’

• When to give: Anytime; or in September for First Aid Day
• Cost: Around $2 per kit (+ $8 one-time fee for digital download)
• Purchase: First aid kit from Amazon (or your local dollar store) and Pop by Tag from Etsy

When all else fails, check out the “national days” that take place throughout the year for some gift inspiration. September is all about safety and national preparedness, but on the 2nd of the month, it’s also “first aid day.” This season is perfect for connecting with your clients, raising awareness, and giving out mini first aid kits.

Pro Tip: Team up with a home security company to amp up your promotional efforts and show your clients that you genuinely care about their safety and well-being. If possible, add an exclusive discount code for a home security system to the back of your card to give them a little extra something.

18. Donuts: ‘Sprinkling Joy & Gratitude for Being a Sweet Part of My Business!’

• When to give: Anytime
• Cost: Around $2 per donut (+ $6 one-time fee for digital download)
• Purchase: Donuts from your local bakery or donut shop and Pop by Tag from Etsy

When you’re creating your marketing plan and scheduling your realtor pop by ideas, you don’t always have to think outside the box. In fact, some ideas are best inside the box. Take donuts, for example! Whether it’s a single donut or a whole dozen, pair them with a card to express your joy and gratitude that your clients have chosen you as their real estate resource. This option also allows you to support a local bakery and build connections in the community.

19. Shout Wipes: ‘Give Me a Shout for All Your Real Estate Needs’

• When to give: Anytime
• Cost: Around $3 per pack of 4 (+ $6 one-time fee for digital download)
• Purchase: On-the-go Shout Wipe from Amazon and Pop by Tag from Etsy

Want your clients to give you a shout? Gift them some Shout wipes, letting them know you’re available whenever they’re ready to buy or sell. Yes, your pop-bys can be this quick and easy! Plus, you might get a thank-you call the next time your client encounters a coffee stain emergency.

20. Hand Sanitizer: ‘If I Can Give You a Hand, Please Call’

• When to give: Winter or Anytime
• Cost: Around $9 per pack of 5 (+ $4 one-time fee for digital download)
• Purchase: Hand sanitizer from Bath & Body Works and Pop by Tag from Etsy

Gifting hand sanitizer is a great way to remind your clients that you’re here to support them with all their real estate needs. It’s a simple and thoughtful gesture they can use often, helping keep you top-of-mind. Purchase hand sanitizer in bulk to grab and go for spontaneous visits. Don’t forget to tie a short note around the bottle to make it more personal. 

How to Send a Pop-by Gift 

When putting together your real estate pop by ideas, don’t forget to think about the best way to deliver them to your clients. While traditional pop-bys involve visiting your clients in person, alternative methods exist. Whether you operate in a city with numerous buildings and gated communities or simply want to respect your client’s privacy, physically visiting each client’s home may not always be an option. 

• Stop by your client’s house: The first option for giving a pop by gift is to actually visit your clients in person. This most personal approach will lead to a stronger connection and bond with your clients.  
• Use a delivery service: If you’d still like a personalized delivery, you can hire a delivery service to bring the gifts to your client’s house for you. This service is not the same as showing up and conversing, but it could be an option if you have a fragile gift that you want hand-delivered when you can’t make it. 
• Put a gift in the mail: If you find it challenging to get to your clients’ houses or work in a location where it’s impossible, schedule your gifts to be delivered via mail. This approach will require you to choose gifts that are easy to mail, but it can still be done. 
• Send a digital gift: The quickest and easiest way to get a gift to your client is to send a digital gift. There are various gift card options that you can send and other online gifting services that allow your clients to select a gift of their choosing.  

As a general rule of thumb, giving your clients a heads-up before you stop by their house is always a good idea. Unexpected visits might not have the effect you’re hoping for. Once your clients get into the swing of these visits as part of your business, they may even start to look forward to them. 

How to Choose the Right Gift

When sorting through realtor pop-by ideas and making a plan for the year, consider the following steps to choose what gifts you’ll send, when you’ll send them, and how much you’ll spend. Planning out your pop-bys is as important as planning any other business task. 

• Decide on your budget
• Categorize your clients
• Decide what holidays you will gift for
• Choose the seasonal gifts you want to send
• Align gifts with market conditions
• Order cards or tags for each gift
• Decide on your delivery method
• Set the pace and timeframe

Frequently Asked Questions (FAQs)

Do pop-bys work for realtors?

How do you make yourself stand out in real estate?

How can I impress a real estate client?

Bringing It All Together

Staying in touch with your people doesn’t have to be extravagant or expensive. Use these pop by ideas for real estate marketing or to come up with your unique gift-giving concepts. Make connecting with your clients an enjoyable experience; remember, the bond you create is what really counts.

Are there fun or affordable gifts you swear by? Know a great source for nice-looking pop-by gifts? Let us know in the comments.

The post 20 Clever Real Estate Pop-by Ideas to Get More Referrals appeared first on The Close.

Pros

• Available integrated payment processing features
• User-friendly interface provided
• SMS text capabilities included
• Customizable dashboard

Cons

• No free trial available to interested users
• Audience segmentation capabilities not provided
• Document management is not available
• High monthly costs compared to competitors

The Close Score

4.8

Pricing:

3.4

Lead gen software features/general:

4.6

Advanced lead generation features:

3.5

Help and support:

2.5

Customer rating:

3.4

Export score:

3.8

out
of

5

My Verdict on Market Leader & Why You Should Trust It 

I’m an experienced real estate writer and former real estate operations executive who has taken the time to consider and try many real estate platforms. I deeply understand what every real estate business person needs and faces as a challenge, so I invested the time to review these tools and give you accurate and reliable insights in this Market Leader review. My hands-on experience and in-depth research into the feature set of Market Leader, user feedback, and market positioning ensure this review is comprehensive and trustworthy.

Market Leader is a robust, end-to-end real estate process automation tool that ranges from lead generation to deal closing. It provides a suite of tools covering all real estate marketing and client management phases. With comprehensive features and a user-friendly interface, it is a mighty companion for any serious real estate professional. That said, you have to balance the platform’s benefits against the cost, which can be a pricey expense for an agent, depending on their deal flow. 

Market Leader Alternatives

While Market Leader can provide a lot of tools within its comprehensive suite for real estate professionals, there may be some cases wherein looking at the alternatives that provide more pocket-friendly pricing, customization, or the ability to integrate with present systems in the best possible way would be necessary. Other real estate lead generation platforms can provide different strengths, such as affordable monthly fees, extended customer service support hours, or AI capabilities.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Key Features of Market Leader

Market Leader is full of features geared towards making the process of real estate easy and productive. It offers an all-rounded toolkit to help agents at each stage of their business, from lead generation and management to marketing automation and client engagement. These features are designed to help real estate professionals capture more leads, stay organized, and close deals efficiently. Now, let’s dive into some standout features that make Market Leader an asset for real estate agents.

Mobile Application 

The mobile application enables any real estate agent to continue working on the go. It facilitates the management of contacts, leads, and even marketing activities directly from your smartphone or tablet. Given the real-time notifications and the ease of access to data on clients, responding to queries, making appointments, and recording updates are easy without being deskbound. This flexibility ensures that agents can stay productive and be connected even when they are out of the field, enhancing the ability to deliver service to clients in a timely and efficient way.

Social Media Integrations 

The social media integrations provided by Market Leader enable real estate agents to seamlessly integrate their CRM with popular social networking websites like Facebook, Twitter, and LinkedIn. It gives the agent an automated way of marketing their listings and interacting with potential clients across various social media channels. With this integration, agents can attract more leads without much manual effort by increasing their reach and building an online presence.

Exclusive Real Estate Leads 

One of the significant strengths of Market Leader is the ability to generate and manage real estate leads. One of its standout offerings is access to exclusive real estate leads through partnerships with HouseValues, Leads Direct, and Network Boost. These platforms enable agents to directly receive high-quality, targeted leads, ensuring a steady flow of potential clients. By leveraging these exclusive lead sources, real estate professionals can maximize their lead generation efforts and focus on converting prospects into successful transactions.

Customizable Website

Agents can create custom Market Leader websites to engage and convert prospects into leads. It has websites focused on agent branding and customizable templates for property search functions and lead capture forms.

With a professionally done website builder, agents will grow their online presence and be able to display listings, share market insight, and even provide relevant resources to prospects. This marketing opportunity adds credibility to the agent and helps enhance his lead generation and high-quality lead-capturing ability from online channels.

Engagement Co-pilot

The engagement co-pilot in Market Leader has acted like a virtual assistant to the real estate agent in staying engaged with Market Leader real estate leads and clients through automated and personalized communication. It can send personalized emails, schedule follow-ups, and reminders for key activities to ensure agents have consistent, meaningful interactions with their contacts. 

By automating routine engagement activities, the engagement co-pilot allows an agent to manage other strategic sides of his business and ultimately improve client relationships while increasing productivity.

Market Leader Pricing

You may be wondering how much Market Leader costs. While most competitors are quite upfront about their pricing, Market Leader does not transparently post its price on its website, nor is there a free trial or tiered pricing. Below is a breakdown of what you can expect for costs:

• Market Leader Professional (for individual agents): $189 per month (includes a $20 data services fee)
• Market Leader Teams (for small real estate teams): $329 per month for up to 10 users on the same account
• Market Leader Business Suite (for teams and brokerages): Custom pricing

Leads products—can be added to any of the above software products:

• Network Boost: $150 per month for every 10 leads you receive. Working in tandem with Market Leader’s newly optimized lead engagement platform ($189/month) and other real estate lead products ($35–50/lead), Network Boost can make business growth consistent, quick, and affordable.
• Search engine lead products (HouseValues and Leads Direct): Generally $25 to $50 per lead, depending on your market. Leads in markets like Boston and Los Angeles are typically more expensive than leads in more affordable markets like Kansas City. 

Methodology 

Our team of real estate-focused analysts and editors researched many lead-generation platforms to give real estate professionals the best options. We have studied Market Leader’s features in depth, including its unique lead-generation capabilities, ease of use, value for money, and support provided. Market Leader reviews from users also contributed to understanding how well it performed in the real world and whether people were satisfied with it. 

We aim to deliver to real estate agents and brokers that can assist their decision-making and workflow optimization in a very competitive market. This commitment to researching and reviewing products fairly ensures that our readers get the most efficient and effective reliable information that will make them well-rooted in success in the industry.

Here’s how we came up with our Market Leader review:

• Pricing: 3.44 out of 5
  • We evaluated Market Leader’s cost-effectiveness and the value it offers relative to its pricing structure.
• Lead gen software features/general: 4.63 out of 5
  • We assessed the platform’s comprehensive set of tools designed for general lead generation and management.
• Advanced lead generation features: 3.5 out of 5
  • We looked at Market Leader’s advanced capabilities, such as exclusive lead sources and lead quality. 
• Help and support: 2.5 out of 5
  • We rated the availability and quality of customer support, noting the lack of live chat and 24/7 assistance.
• Customer rating: 3.44 out of 5
  • We compiled and analyzed user reviews to gauge the overall satisfaction and effectiveness of the platform.
• Export score: 3.75 out of 5
  • We evaluated the ease and efficiency of exporting data and integrating Market Leader with other tools and platforms.

Read more about our methodology here.

FAQs

How much would this lead generation platform be?

Will any lead generation platform integrate with my existing CRM?

How do I measure the success of a lead generation platform?

The Bottom Line: Is Market Leader Worth It? 

Market Leader equips real estate professionals with powerful lead management, integrated marketing features, and custom websites and is easy to use. Their training resources and branding features make it worth the cost and provide value-added help to agents maximize productivity and efficiency. At the same time, it can be expensive for solo agents or small teams, while other users may find the customization possibilities too limited. The other thing is that it is chock full of different features, so using all of them will be a learning curve for anyone who isn’t so tech-savvy. 

Overall, Market Leader is suitable for people with a budget looking for an all-in-one solution to help them in their real estate operations. If the Market Leader pricing is a principal factor in your decision or you need further customizations, it pays to shop around. Market Leader reviews can provide additional insights into whether it fits your specific requirements. Ultimately, your CRM should align with your business needs and resources.

The post Market Leader Review: Pricing, Features, Pros & Cons appeared first on The Close.