I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings. 

• CINC: Best overall for hyperlocal lead generation and IDX websites
• iNCOM: Best website designs for lead generation
• Offrs: Best for seller leads without a contract
• Market Leader: Best for predictable exclusive leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• Zurple: Best automated lead nurturing system
• Zillow Premier Agent: Best for capturing buyer leads
• SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Pros

• Exclusive buyer and seller leads
• Advertising strategy to drive higher-quality leads
• Easily scalable for teams and brokerages
• Beautifully designed websites
• Cutting-edge CRM and AI nurturing tools

Cons

• Relatively high price tag for solo agents
• Don’t own your IDX website
• Overwhelming complex system for some agents
• No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

out
of

5

Why I chose CINC

• Starting monthly prices: $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more. 

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company. 

Standout features

• Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.  
• AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities. 
• Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more. 

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

iNCOM: Best website designs for lead generation

Pros

• Free unlimited web pages
• Highly customizable web designs
• Free upgrades for the life of the product/service

Cons

• Some services, such as SEO marketing, require a minimum 12-month commitment
• Some services not available in all areas
• No live chat options
• May require you to bundle multiple products and services to meet your business needs

The Close Score

4.8

PRICING

3.4

GENERAL FEATURES

3.7

ADVANCED FEATURES

5.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

3.7

EXPERT SCORE

3.4

out
of

5

Why I chose iNCOM

• Starting monthly prices: $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts. 

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated. 

Standout features

• IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated. 
• Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic. 
• Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Offrs: Best for seller leads without a contract

Pros

• Smart data platform based on hundreds of data points
• Accurate prediction rates
• Guaranteed exclusive leads
• Lead conversion using AI technology, powered by ROOF
• Some online ad spend included
• No contract option, allowing agents to test the platform before committing

Cons

• No CRM
• Long lead-nurture time
• Pricey ROOF referral fee
• Noncontract option twice the price of annual contract

The Close Score

4.4

Pricing

3.3

General Features

3.8

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.1

Expert Score

3.9

out
of

5

Why I chose Offrs

• Starting monthly prices: 10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier. 

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Standout features

• Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals. 
• AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Market Leader: Best for exclusive leads

Pros

• Predictable number of exclusive leads every month
• Network Boost social media leads
• A great mobile app
• CRM and automated nurturing tools included

Cons

• Dated IDX lead generation websites
• Unsophisticated CRM compared with competitors
• Higher funnel leads

The Close Score

4.6

Pricing

3.5

General Features

4.5

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

out
of

5

Why I chose Market Leader

• Starting monthly prices: Basic Package: $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first. 

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Standout features

• Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in. 
• CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up. 
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Real Geeks: Best for affordable, all-in-one lead generation platform

Pros

• Exclusive buyer and seller leads
• More affordable than competitors
• IDX website designed for converting real estate leads
• Leads that can be purchased or generated using Facebook marketing tool
• CRM that sends automated texts and emails based on lead’s behavior

Cons

• Websites with limited customization options
• Pricey Real Leads PPC management fee
• Limited team and brokerage features
• Extra fees for a la carte tools
• More analytics and lead distribution tool needed

The Close Score

4.4

Pricing

2.3

General Features

4.9

Advanced Features

3.0

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

out
of

5

Why I chose Real Geeks

• Starting monthly prices: $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business. 

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Standout features

• IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes. 
• Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients. 
• MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

REDX: Best for niche leads

Pros

• Affordable, a la carte pricing
• CRM and auto-dialer (multiline auto-dialer upgrade available)
• Leads verified to not be on the Do-Not-Call list
• Scripts and objection handlers built into the platform
• Verified owner and contact information for all leads

Cons

• Significant investment of time required to convert leads.
• Cold calling not the ideal strategy for every agent.
• Nonexclusive leads
• Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

3.0

Advanced Features

1.8

Customer Service

2.5

Customer Rating

3.8

Expert Score

3.3

out
of

5

Why I chose REDX

• Starting monthly prices: $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information. 

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing. 

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Standout features

• Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself. 
• Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly. 
• Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

zBuyer: Best for affordable leads with no contract

Pros

• Verified leads and free replacements for bogus leads
• No yearly contract
• Reasonably priced
• Mix of high-and low-funnel leads
• Free prospecting leads

Cons

• Leads can “sell out” or become limited in number
• Nonexclusive leads
• No IDX website

The Close Score

3.4

Pricing

2.9

General Features

3.3

Advanced Features

2.3

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

out
of

5

Why I chose zBuyer

• Starting monthly prices: $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business. 

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked. 

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Standout features

• Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app. 
• Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages. 
• Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them. 

Zurple: Best automated lead nurturing system

Pros

• Exclusive buyer and seller leads with a robust profiling and nurturing system
• Easy-to-use platform
• Social media scheduler and video messaging
• Behavior-based email and SMS conversations
• Able to easily manage large teams and brokerages

Cons

• Confusing pricing
• Customer service needs improvement
• Nonrobust training
• Six-month contract required
• Limited integrations with other software

The Close Score

4.6

Pricing

2.3

General Features

4.3

Advanced Features

4.4

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

out
of

5

Why I chose Zurple

• Starting monthly prices: $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up. 

Standout features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Zillow Premier Agent: Best for buyer leads

Pros

• Able to capture buyer leads earlier than competitors
• Warmer leads than competitors
• Zillow Live Connections that puts you in contact with leads over the phone
• Behavioral insights on buyers

Cons

• Weak customer service
• Very basic CRM
• No exclusive lead
• Price per lead higher than other platforms

The Close Score

4.7

Pricing

2.8

General Features

4.6

Advanced Features

3.6

Customer Service

4.1

Customer Rating

4.4

Expert Score

4.0

out
of

5

Why I chose Zillow Premier Agent

• Starting monthly prices: $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Standout features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

SmartZip: Best for geographic farming

Pros

• Predictive analytics that identifies likely sellers before other lead generation companies
• Best-in-class marketing and nurturing tools to convert seller leads
• Easy upgrade to Offrs with buyer leads on the same smart data and CRM
• Home valuation landing pages

Cons

• Nonexclusive leads and generally top-of-funnel
• Not recommended for new agents
• More expensive than most competitors

The Close Score

3.3

Pricing

1.0

General Features

4.0

Advanced Features

2.4

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

out
of

5

Why I chose SmartZip

• Starting monthly prices: $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Standout features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

How do most realtors get leads?

Are real estate lead generation companies worth it?

How much should you pay for lead generation?

What is the best CRM for realtors?

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

1. Make Professional Connections

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Forming professional connections is the beginning of learning how to gain clients in real estate. Partner with accountants, lawyers, and mortgage lenders in your transactions. Connecting with these professionals is crucial to building a sphere of influence and referral network. These professionals often interact with people who will eventually need real estate services, and you want to be at the top of their minds when the opportunity arises.

2. Collaborate With Other Businesses

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Getting involved with local businesses to help with cross-promotion is another excellent way to obtain new clients. It’s also a great strategy to boost your visibility and credibility among the local community. Companies to partner with would be moving companies, local coffee shops, and even the local tax accountant. 

Collaborate through hosting events, offering discounts, or agreeing to recommend each other’s businesses. Over time, these relationships will lead to a steady stream of income with little financial investment on your part.

3. Buy Real Estate Leads

• Best for: Buyer and seller leads
• Time to get clients: Immediately

Investing in lead generation sources is another effective way to receive buyer and seller leads. Agents can quickly get their businesses up and running by buying real estate leads from reputable companies. This method does save a lot of time compared to other organic methods of getting new client leads. Buying leads will significantly boost your client base and accelerate your business growth.

Market Leader allows real estate agents to connect with new clients quickly. Leads received through this real estate lead generator are exclusive and never distributed to other competitors. Agents can select their desired target market to become local experts while taking advantage of the lead volume commitment provided through the platform. Coupled with its CRM, agents can execute automated lead nurturing and marketing.

4. Learn How to Cold-call & Door Knock

• Best for: Obtaining new exclusive listings
• Time to get clients: Weeks to months

A proactive strategy for getting new clients in real estate is to cold-call and door-knock. Door-knocking is prospecting for clients by physically visiting a home and introducing yourself and your services. Many agents will block off a specific time in their week to select a neighborhood or street and just go door to door. It’s an effective way to learn if clients want to sell or move soon and for agents to distribute their contact information. 

Cold-calling is a lead gen strategy many agents veer away from because they’re intimidated by it. However, the more you practice cold-calling prospective clients and pitching your services, the easier it will become. Learning how to get clients as a real estate agent through cold-calling will take a lot of perseverance and commitment to get new leads. As you cultivate relationships through these methods, you’ll see an increase in short-term leads and long-term client loyalty.

5. Find Your Niche

• Best for: Seller and buyer leads
• Time to get clients: Weeks to months

Finding your real estate niche will help you differentiate yourself from your competition and attract clients looking for your specialty. Whether you want to select your niche based on demographics, property type, or types of buyers or sellers, you can tailor your marketing efforts to attract clients within those niches.

To find a niche, agents should find a sector of the real estate market that interests them and has high demand. Then, focus efforts on becoming the best agent within that niche. You can even find additional training or designations that help boost your marketability. As a result, you will begin attracting more targeted clients to sustain your business growth.

6. Leverage the Power of Social Media

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

If you’re new to real estate, you might wonder how real estate agents get clients. Many use platforms like Facebook, Instagram, and LinkedIn for real estate marketing. These platforms offer access to vast audiences and sophisticated targeting options to reach potential clients where they spend their time. 

Agents should be on all these social media platforms and regularly post high-quality content such as property listings, market updates, and client testimonials to help engage their audience. Social media advertising options are also available to help your posts target specific demographics and promote your services.

CINC helps agents generate high-quality leads with targeted campaigns on platforms like Google and Facebook. Its hyperlocal approach focuses on specific communities, delivering leads tailored to your preferences. CINC simplifies lead management with its advanced CRM and nurturing tools.

7. Invest in a Professional Website

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

A website is fundamental to establishing an online presence and is essential for learning how to get clients as a real estate agent. Websites also provide a sense of credibility to your business and should act as a lead generation tool. Your website should be user-friendly, mobile-optimized, and feature interesting content like property listings, blog posts, and market reports.

Update your real estate agent website regularly with fresh content and ensure it is optimized for search engines to attract organic traffic. Your contact information must also be readily available on your site so prospective clients can easily reach you.

Agent Image allows agents to build robust, user-friendly websites quickly. The platform offers customizable themes, IDX websites, and pay-per-click solutions so an agent’s website stands out and attracts organic traffic. Using Agent Image for website creation can enhance agents’ online visibility and engage potential new clients.

8. Prioritize Networking Effectively

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Initially, networking may seem like a daunting task. However, like any muscle, the more you use it, the easier it gets. The better you are at networking, the more successful your business will be. Finding real estate clients through networking will require you to attend local events, join real estate associations, and participate in community activities to expand your contacts and increase your visibility.

Face-to-face interactions with other professionals will help you build trust and allow you to showcase your knowledge and personality. This will make it easier for them to vouch for your services and refer your business.

9. Offer Free Knowledge to the Public

• Best for: Buyer and seller leads
• Time to get clients: Months

Offering free knowledge to the public is an excellent way to establish yourself as a trusted authority in real estate. If your content and information are valuable to the public, there is a higher likelihood that they’ll reach out to you for your services or share within their networks. This can include sharing market reports, homebuying guides, and educational webinars.

10. Create a Strong Referral System

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Developing a strong referral program is key to getting real estate clients. Encourage satisfied clients to refer their friends and family through word-of-mouth. Offer incentives such as gift cards, discounts, or charity donations to motivate clients to refer others. Promote your referral program on your website, social media, and during client interactions. A well-structured referral program will feed your business without costing you much.

11. Invest in Online Advertising

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

Advertising is a very effective way to obtain new clients who wouldn’t otherwise find your contact information. However, online advertising for real estate leads requires a significant financial investment and a targeted approach. Agents can advertise on Google, Zillow, Realtor.com, or third-party lead generation sites. Set your budget, track your ad performance, and tailor your ads to maximize return on investment.

Frequently Asked Questions (FAQs)

How can I effectively balance multiple lead generation strategies?

How do I measure the success of my lead generation efforts?

What should I do if I'm not generating new real estate clients?

Can you be a successful realtor without social media?

Bringing It All Together

A multifaceted approach to how to get clients in real estate ensures long-term growth. Each method complements the others and keeps your business visible, credible, and competitive in the fast-paced market.

What’s your sure-fire way of getting real estate clients? Share your experience in the comments!

The post How to Get Clients in Real Estate: Our Top 11 Tips for 2025 appeared first on The Close.

Pros: Efficient multi-line dialing for faster prospecting Smooth lead management with CRM integration Ability to prospect on the go with mobile application Customizable	Cons: Can get expensive with lead store add-ons Limited onboarding and training services May require some technical knowledge for API integrations No transaction management capabilities

My Verdict on Mojo Dialer & Why You Should Trust It 

When reviewing most lead generation-focused products like Mojo Dialer, I approach the arena thoughtfully and knowledgeably. I have put hours of research into reviewing all sorts of technology products, so I am confident in my findings and sensitive to what it takes to make agents effective in their business. My reviews are composed of hands-on research with a keen ability to compare technology to similar products while considering the feedback provided by actual users of such platforms. 

After looking at Mojo Dialer, I see it is indeed one of the finest tools for agents when cold calling. The app shaves off the burden of prospecting, so agents can spend more time focusing on relationship-building and closing. They no longer have to carry the weight of finding the contacts, picking up the phone, and dialing. Though no tool is perfect, Mojo Dialer offers agents efficiency and results. It delivers a worthwhile investment should you be a real estate professional needing to upscale your lead-generation activities.

Mojo Dialer Alternatives

While Mojo Dialer will service hard-core cold callers quite well, it could be better for some. Some real estate professionals might look for alternatives if they want features such as integrated CRM systems, more advanced automation tools, or a dialer that seamlessly connects with their existing platforms. Here are a few dialer alternatives:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Gives agent access to for sale by owner calling lists	REDX Review	Visit REDX
	Available lead generation through IDX websites	Sierra Interactive Review	Visit Sierra Interactive
	Offers email marketing and drip campaign capabilities	Lion Desk Review	Visit Lion Desk
	Expired, FSBO, FRBO/Investor Leads plus Neighborhood Search Data	No review yet	Visit Vulcan7

Key Features of Mojo Dialer

Mojo Dialer makes lead generation easier and increases productivity by giving real estate agents innovative cold-calling features. It offers tools that make prospecting much more organized, so an agent can spend time on deal closure rather than manually finding ways to connect with prospective clients. The comprehensive set of features helps real estate agents run their day-to-day operations, staying connected to leads and monitoring progress efficiently. 

Prospecting Dashboard

The Mojo Dialer prospecting dashboard is your nerve center for prospecting processes. From the dashboard, agents can gauge their daily activity at a glance. This visibility includes calls made, appointments set, and follow-ups needed. Agents can easily track their performance in real-time along with any performance metrics to keep pace with lead generation activities. The dashboard lets you group and prioritize your calls to make the most of every session. 

Mobile Application

Mojo Dialer’s mobile application is a game-changer for agents on the move 24/7. It allows you to take your prospecting on the road with the dedicated mobile app, enabling you to call and manage leads from your smartphone or tablet. The mobile app keeps you connected and productive whether you are heading between showings or off to client meetings. Plus, it syncs with your desktop account to pick up where you left off without missing a beat.

Doorknocker

Doorknocker is perfect for agents who combine cold calling with traditional door-to-door prospecting. With this dedicated mobile application, you can outline a neighborhood and track which doors you’ve stopped at, even leaving notes for follow-up. This feature helps agents add a personal touch to an in-person visit and makes following up on any potential lead super easy after a door-knocking session. The Doorknocker feature will organize your door-to-door efforts to maximize your face-to-face outreach.

Customer Relationship Manager

Mojo Dialer has an integrated CRM that makes lead management much easier. Agents can store contact information, record interactions, and even set reminders for subsequent calls or emails with the CRM. Since the CRM is integrated into the Mojo platform, your lead data will be in a central location, making pipeline administration more manageable without using another system. This allows agents to work on building relationships and tending leads properly.

Integrations

The numerous integrations available with Mojo Dialer let agents connect the platform to other tools they use daily. Whether you have to sync it up with an existing real estate CRM, integrate it with email marketing platforms, or connect to other real estate software, Mojo Dialer integrations ensure your systems work seamlessly together. This flexibility enhances the platform’s overall efficiency and enables agents to perform tasks without juggling multiple disconnected tools.

Mojo Dialer Pricing

Mojo Dialer has tiered pricing for solo agents and teams. Each plan provides access to the CRM, copper-based hosted dialer with first hello technology, pre-recorded answering machine message drops, and multiple caller ID broadcasts. With upgraded plans, agents and teams can access lightning-fast live answer detection. 

Here’s a breakdown of Mojo Dialer Cost:

Methodology 

At The Close, our research team performs thorough research to find the best cold-calling and prospecting platforms for real estate professionals. In this particular case, we have reviewed Mojo Dialer regarding efficiency for lead generation, features, ease of operation, pricing packages, and the level of customer support extended to users. We also looked at user feedback to see if Mojo Dialer is good enough to satisfy the needs and expectations of real estate agents.

Precise and reliable intelligence from our team helps agents and brokers make informed decisions in such a competitive arena. This research aims to provide readers with critical information that will help them enhance their lead-generation strategies and find success within the real estate industry.

Here’s how we evaluated Mojo Dialer: 

• Pricing: 
  • We evaluated Mojo Dialer’s pricing by comparing the cost and availability of its plans to those of competitors in the industry.
• Features: 
  • Mojo Dialer scored highly for its comprehensive feature set, which includes multi-line dialing, a built-in CRM, and a mobile app for on-the-go prospecting.
• User Interface: 
  • The platform was evaluated for its intuitive design, whether it simplifies navigation, and whether it reduces the learning curve for new users. 
• Support: 
  • Determined the availability and methods by which agents could get support. 
• Ease of Use: 
  • Took into account whether agents could launch the platform with minimal training and whether technical capabilities were required to use the platform. 
• Expert Scoring:
  • Our expert scoring aggregates all of these factors, considering pricing, features, user interface, support, and ease of use. 

Read more about our methodology here.

FAQs

How do automatic dialers improve my cold-calling efficiency?

Is cold calling still a good way to generate real estate leads?

What should I look for in a cold-calling dialer?

The Bottom Line: Is Mojo Dialer Worth Your Money? 

The Mojo Dialer can be a game-changer for those agents who are prepared and confident enough to take on phone prospecting directly. Whether it be initial contact or following up with existing leads, the dialer offers different calling strategies for your needs. 

However, this may not be the best platform for agents looking toward other multi-channel outreach options, such as texting or email marketing. In the end, Mojo Dialer is worth investing in for agents who consider cold calling the prime axis of their strategy and can potentially improve lead generation a lot.

The post Mojo Dialer Review: Pricing, Features, Pros & Cons appeared first on The Close.

Why Seller Leads Matter for Your Business

Real estate seller leads are an important part of building a strong real estate business. When you secure a seller, you’re not just handling a single transaction—you’re setting yourself up to manage the process, attract potential buyers, and increase your market presence.

 Listings give you visibility—allowing you to showcase your expertise and often lead to more opportunities. Focusing on how to get seller leads in real estate and converting them into listings will help create a more consistent flow of business, making your career more stable and allowing you to grow your reputation as a top agent.

Once you land the listings from executing on these seller lead strategies, you’ll want to check out our article, The Ultimate Real Estate Listing Marketing Plan.

Strategy 1: Find & Target Potential Sellers With Lead Generation Tools

Using advanced lead generation tools to find and target potential sellers can really streamline how you get listing leads. With predictive analytics and AI-driven platforms, you will pinpoint homeowners who might be thinking about selling—even before they make a decision. These tools analyze things like online activity, property history, and market trends, helping you focus on the most promising leads. It’s a smart way to work more efficiently, saving you time and increasing your chances of connecting with motivated sellers and landing those listings.

Strategy 2: Drive Traffic to Home Valuation Landing Pages

Every homeowner wants to know how much their investment is worth, and that’s even more true in a volatile market. Driving traffic to home valuation landing pages is still one of the best ways to generate real estate seller leads online. The only problem is that getting a low price on pay-per-click ads and designing landing pages that actually convert can be very difficult. Most real estate agents don’t have the time or tech skills to do it. 

Luckily, there is a much easier way to get seller leads from home valuation landing pages: You can “rent” your ZIP code on homevalues.com from Market Leader and start getting seller leads right away.

Strategy 3: Learn How to Work Expired Listings

A seasoned agent once told me, “Success often comes to those who are willing to give things another shot.” Sellers whose listings have expired are often frustrated but still really want to sell. They’re looking for a fresh perspective and a proactive agent who can get the job done. By approaching these sellers with a solid plan and a renewed sense of commitment, you can turn expired listings into a rich source of seller leads.

Of course, like all cold outreach, winging it is probably not a good idea. You likely won’t be the only agent trying to contact these owners; they’ll have objections lined up for you. That’s why you’ll need a lead source and auto dialer like REDX’s Power Dialer, and you need to practice tried-and-true expired listing scripts including objection handlers if you want a shot at actually converting them.

Strategy 4: Join a Team With Well-known Listing Agents

When you started out in real estate, you may have thought of yourself as a lone wolf, enjoying working without a boss telling you what to do when. But joining a team led by experienced listing agents will give you insights and the direct experience to start working seller leads faster. Sure, you could figure it out on your own, but if you want a head start and get seller leads for real estate agents, joining a team is one of the best ways to get your foot in the door.

Pro Tip: Make sure you fully vet the team you are looking to join. Ask about the team’s structure and lead distribution, expectations for production, commission splits, and the support they provide. Don’t forget to inquire about the team culture and how conflicts are handled. Understanding these aspects will help you determine if the team is a good fit for your goals and work style.

Strategy 5: Help Distressed Homeowners

Even in a strong market, homeowners always fall behind on payments, and with rate hikes in recent years, this is likely to increase. While some may recover, many will need to sell to avoid foreclosure. Understanding how to assist these homeowners during a difficult time is essential, as market conditions can change rapidly. If anything, knowing how to help distressed homeowners is another great tool to add to your agent toolkit.

Here are a few tips to help you start learning how to handle the challenges of assisting distressed property owners: 

• Educate yourself on the foreclosure process and homeowner options.
• Offer free consultations to distressed homeowners.
• Explore solutions like loan modifications, short sales, or selling to avoid foreclosure.
• Connect homeowners with local resources and legal aid.
• Use Foreclosure.com to identify distressed properties and offer targeted assistance.
• Build trust through genuine support during tough times.

Strategy 6: Find Real Estate Seller Leads in Your CRM

If you’re not working your sphere of influence, you are leaving seller leads on the table. Period. According to the National Association of Realtors, 65% of all sellers find their agent through a referral. Since you’ve already got some sort of relationship with the people in your sphere, skip the cold outreach tactics and start straight in on strengthening your existing relationship and nudging people toward becoming clients.

To really tap into your sphere of influence, keep in touch regularly with personalized messages, share useful content on social media, and engage with your contacts. Hosting events or simply checking in with a call can strengthen relationships. Don’t be shy about asking for referrals either!

Strategy 7: Create an Action Plan for Lead Nurturing & Automate It

Since even the hottest seller leads can take months to convert, successful listing agents create action plans to nurture leads for the long haul. Once they have a plan that works, they automate as much as they can. This makes your leads feel like you are devoting time, energy, and interest to their needs even when you’re busy drumming up new business.

Lead Nurturing Action Plan

• Sort your leads: Break down your leads into groups—those ready to act now, those who need some warming up, and those who might take a while.
• Automate your emails: Set up email sequences that match where each group is in the process, sending them market tips, updates, and personalized notes.
• Check-in regularly: Schedule follow-ups based on their interest level—weekly for the most interested, biweekly for those warming up, and monthly for the cooler ones.
• Be a social butterfly: Stay connected by engaging with your leads on social media—comment, like, and send them direct messages.
• Add a personal touch: Don’t forget to send a quick, personalized message on special occasions like birthdays or anniversaries.
• Review and tweak your plan: Keep an eye on how your plan is working and make adjustments when needed to keep things fresh and effective.

Using an affordable customer relationship management (CRM) system like LionDesk, you can easily automate market analysis drips, birthday and holiday texts, meeting invites, and more. LionDesk also has an AI assistant, auto dialer, and click-to-call features, so you won’t get bogged down with busy work.

Strategy 8: Convert Rental Leads Into Seller Leads

When looking at how to get real estate seller leads, a less obvious approach is turning rental leads into seller leads. This strategy hinges on timing and building solid relationships with renters who may eventually transition to selling. Renters often become buyers and eventually sellers, so staying connected is vital. Start by understanding their long-term goals—are they looking to buy soon or just browsing? 

Keep them engaged with relevant content, like market updates or tips on transitioning from renting to owning. When the time is right, you’ll be their go-to resource, making it easier to guide them from renting to buying and, ultimately, to selling their property through you.

Strategy 9: Cold Call Potential Sellers

Even though many people shy away from cold calls, they’re one of the most effective ways to connect with potential sellers. A quick chat can be more memorable and impactful than a dozen emails or postcards. That’s why it’s essential to include regular phone calls in your real estate seller lead generation and nurturing strategy. Set aside time each day for cold calls and make it a habit to check in with past clients. This simple step can make a big difference in converting seller leads.

Strategy 10: Build & Nurture Local Business Relationships

Building and nurturing relationships with local business owners and service providers is a powerful way to generate more seller leads. Position yourself as the go-to person who knows everyone in town, and you’ll naturally attract more referrals. Local business owners are key because they’re usually well-connected and can introduce you to people who are new to the area as well as those who could become clients in the future. 

Strategy 11: Develop Relationships With Investors

You should try developing relationships with local investors and house flippers. They may need a reliable listing agent, which could secure you a steady stream of listings. Additionally, consider using circle prospecting by reaching out to homeowners in neighborhoods where these investors are active. By leveraging your local expertise and marketing skills, along with strategic circle prospecting, you can become their preferred agent for selling properties and uncover more potential leads in the area.

How Are Seller Leads Different from Buyer Leads?

Seller leads and buyer leads may seem similar, but they require different approaches. With seller leads, you’re dealing with homeowners who are emotionally invested in their property and are often more cautious about the selling process. They want an agent who can maximize their sale price, handle negotiations skillfully, and provide a seamless experience. On the other hand, buyers are usually focused on finding their dream home, often needing more guidance through the process. 

Let’s take a closer look at the key differences between buyer and seller leads so you can adjust your approach for each type of conversation.

Now that you know the differences, make sure you connect with each client in the way that will resonate most with them.

Frequently Asked Questions (FAQs)

How do I find real estate leads that are available to purchase?

Is buying real estate leads worth it?

How can I generate buyer and seller leads myself?

Bringing It All Together

Successfully generating seller leads is about combining smart strategies with genuine relationship-building. By using the right tools, staying engaged with your network, and understanding what sellers need, you can create a steady flow of leads that keeps your business thriving. 

Do you have a great strategy for getting seller leads that we missed? Let us know in the comment section.

The post 11 Proven Strategies to Get More Real Estate Seller Leads appeared first on The Close.

Pros

• Has built-in lead capture tools
• Provides Smartzip analytics and reporting capabilities
• Ability to integrate with CRM and websites
• Phone and email support provided

Cons

• Pricing is high compared to competitors
• Team lead distribution is not offered
• Phone scripts not provided
• Customer service only during business hours

The Close Score

3.4

Pricing:

1.0

Lead generation features:

3.9

Advanced lead generation features:

2.1

Customer service:

2.5

Customer support:

4.0

Expert score:

4.0

out
of

5

My Verdict on Smartzip & Why You Should Trust It 

As a team of leading industry professionals who have evaluated real estate technology for years, we’ve spent many hours researching and analyzing platforms like Smartzip for a thorough and objective review. Our team also spent hours testing this platform’s capabilities and analyzing user reviews to see how its performance compares with others on the market. This approach qualifies us to produce an unbiased analysis of Smartzip reviews, features, and functions for all real estate professionals.

Through predictive analytics, Smartzip sophisticatedly enables an agent to pinpoint potential sellers with high accuracy. Next-level integrations of targeted marketing tools within the platform boost its value in making an innovative resource for agents who strive to remain one step ahead. 

However, the platform could offer challenges for some users due to the cost and learning curve. Overall, with a solution such as Smartzip, you will get a return on your investment if you are willing to shell out the money for this lead-generation technology.

Smartzip Alternatives

There may be a lot of reasons to look for an alternative to Smartzip. Agents might want something more affordable and accessible or easier integration with an agent’s current tool and system stash. Some agents prefer more flexibility in terms of customization or ones whose focus is on different areas of lead generation, like social media integration or CRM capabilities. Here are a few Smartzip alternatives:

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Seller leads are exclusive to each agent participating in the plan	Offrs Review	Visit Offrs
	Event-driven niche leads	Coming soon	Visit Catalyze AI
	All-in-one solution with CRM	Top Producer Review	Visit Top Producer

Key Features of Smartzip

Many lead generation platforms provide you with the tools needed to search for and convert a potential client. Such features help agents save time, ensure their marketing efforts work to their full potential, and close more deals. From sophisticated analytics that will point to likely sellers, help boost an agent’s online reputation, or deploy effective marketing campaigns, Smartzip is a powerful tool to grow your real estate business. Below are essential features that allow real estate professionals to generate leads effectively. 

Smart Targeting

Smart targeting is a key feature enabling agents to pinpoint homeowners most likely to sell. By leveraging predictive analytics and data science, this tool analyzes data points like property history and behavioral patterns to create a refined list of high-potential leads. The smart targeting feature also provides prospective clients with a Smartzip home estimate to help drive leads to landing pages designed to convert them to leads. Overall, the targeting feature helps agents focus their efforts on individuals more likely to convert, maximizing efficiency and increasing the chances of securing new listings.

Reach 150

Reach 150 is a built-in marketing solution designed to enhance agents’ visibility and reputation in their local markets. This feature generates online reviews and referrals from satisfied clients to help agents build a stronger digital presence. Positive reviews boost credibility and attract new leads, as potential clients are more likely to trust agents with a strong reputation in their community. Agents can also use these reviews to promote on their website or social media sites to expand their network further. 

Market Pulse

Market Pulse provides real-time insights into market trends, helping agents stay informed about buyer and seller behavior shifts. This feature aggregates data from multiple sources to give agents a comprehensive view of current market conditions, such as property demand, pricing trends, and neighborhood dynamics. Agents can use this data to distribute to their network through email or social media and to foster conversation with potential sellers. By staying on top of these trends, agents can adjust their strategies and better position themselves to capitalize on opportunities. 

Smart Data

The Smart Data feature contains vast amounts of property, demographic, and behavioral information to create detailed profiles of potential leads. This feature helps agents understand their prospects better, enabling more personalized and targeted outreach. Smart Data can include details like homeowner equity, loan status, and length of ownership, giving agents deeper insights that allow them to tailor their approach and increase the likelihood of converting leads into clients.

Free Agent Tools

The available free agent tools offer a range of resources to help agents manage their lead generation and marketing efforts more effectively. These tools can include everything from CRM integration and email marketing templates to lead-tracking dashboards and social media automation. By providing access to these resources at no additional cost, the platform empowers agents to efficiently manage their pipeline, nurture relationships, and maximize their productivity without incurring extra expenses.

Smartzip Pricing

Smartzip does not charge by lead but offers subscription pricing. The price varies according to the features and services a subscriber chooses, with a low of $299 per month and a high of $999 per month. This subscription is locked into a 12-month contract, which makes for a substantial commitment for real estate professionals. Noticeably, Smartzip has no free plan or free trial, so users must be very sure of the value the platform will bring to their business before subscribing for a long time.

Methodology 

Our team at The Close performs a deep dive into which lead generation platforms are the best tools for a professional in the real estate world. We took a closer look at Smartzip to evaluate its capacity for lead generation, features available, user-friendliness aspect, pricing, and the level of customer support provided to subscribers. We also analyzed user feedback and ratings to determine if Smartzip does justice to the needs and expectations of real estate agents.

Accurate and reliable insights can help agents and brokers make better decisions within an ultra-competitive marketplace. Our goal with this research is to equip readers with the knowledge they’ll need to succeed in real estate.

How we came up with our Smartzip review:

• Pricing: 1 out of 5
  • Pricing plans were compared against the value they delivered and benchmarked against similar platforms within the industry.
• Lead generation features: 3.94 out of 5
  • We considered whether the platform has basic lead generation features, considering if the analytics are predictive, and whether the leads generated are exclusive or not.
• Advanced lead generation features: 2.13 out of 5
  • Determined whether there are more advanced features beyond the basics in place for lead generation and if such features were useful or not.
• Customer service: 2.5 out of 5
  • Examined the accessibility of the support channels and consistency of the assistance given to the users. 
• Customer support: 4.04 out of 5
  • Reviewed feedback from present and past users to indicate overall satisfaction and popularity of the platform.
• Expert score: 4 out of 5
  • The score is based on independent analysis and hands-on testing of the platform’s overall performance and functionality.

Read more about our methodology here.

FAQs

How do lead generation platforms identify potential clients, and what kind of data do they use?

Is it worth purchasing seller leads through a lead generation platform?

How can I determine if a lead generation platform is providing high-quality leads?

The Bottom Line: Is Smartzip Worth Your Money? 

Smartzip provides agents with a robust platform to access a plethora of data points, along with smart reputation tools to help you tap only top-quality seller leads. The built-in range of tools, including Market Pulse and free agent tools, help streamline workflow and grow your business. However, the biggest downside to the platform is that the price is steep, with packages starting at $299 per month plus a one-year commitment. If agents are looking for a data-driven solution and you can afford the upfront cost, Smartzip might be a good investment in helping supercharge your lead generation efforts.

The post Smartzip Review: Pricing, Features, Pros & Cons appeared first on The Close.

What Is a Pop-by Gift?

Real estate pop-by gifts are small gestures of appreciation that help you stay connected with your clients. When you “pop by,” you’re not just dropping off a gift. You’re nurturing your client relationships in a meaningful way. These thoughtful gestures help you stay top of mind, build trust, and pave the way for even more leads and return business.

Pop-by Ideas for Real Estate 

With these realtor pop by ideas, create a routine to see your clients face-to-face throughout the year regularly. Your goal should be to keep the gifts simple but memorable and, most importantly, have fun with them!

1. Tea & Honey: ‘Clients Like You Are Tea-rific!’

• When to give: Fall, Winter
• Cost: Around $5 to $15 per pack of tea and honey (+ $.50 per printed tag)
• Purchase: Herbal Tea Sampler Variety Pack + Honey Sticks from Amazon

Tea has a way of making people feel all warm and cozy inside. That’s why it makes for the perfect real estate pop-by gift during fall and winter. There are so many delicious flavors to choose from, including limited-edition holiday options. If your clients are tea connoisseurs, consider going for a high-end tea. And don’t forget the honey—go for a local brand if you can.

Once you’ve chosen the perfect tea, search online for a customizable tag to add your own branding and message. Pop the tea bag and a honey stick in a gift bag, tie it up with your custom tag, and voila—you’ve got a thoughtful and heartwarming gift. 

2. S’mores Kit: ‘I’m Never Too Busy for S’More of Your Referrals’

• When to give: Summer, Fall
• Cost: Around $18 for kit of 18 (+ $10 one-time fee for digital download)
• Purchase: S’mores Kit—Makes 18 S’mores from Amazon and S’mores Pop by Tag from Etsy

Who doesn’t love the nostalgic feeling of sharing s’mores? Giving your clients a s’mores kit and a cute card will help them think of you as someone sweet. The best part about these kits is that you can keep it simple or fancy it up by including gourmet chocolate and handcrafted marshmallows. This pop-by gift is the perfect go-to option for visiting multiple clients since you can easily make many s’mores kits at once.

3. Heart-shaped Cookies or Chocolates: ‘You Are the Heart of My Business!’

• When to give: Winter, Valentine’s Day
• Cost: Around $3 per cookie (+ $5 one-time fee for digital download)
• Purchase: Heart-shaped cookies from Wicked Good Cookies and Pop by Tag from Etsy

Roses are red, violets are blue, holidays are the perfect excuse to do realtor pop-bys for you. Choose festive heart-shaped cookies for Valentine’s Day and spread the love to your clients and sphere. Even better, order custom cookies with your branding on them! 

4. Bag of Goldfish Crackers: ‘Fishing for Your Referrals’

• When to give: Anytime
• Cost: $9 per box of 20 packs (+ $5 one-time fee for digital download)
• Purchase: Goldfish crackers from Walmart and Pop by Tag from Etsy

Don’t be afraid to couple your pop-by with an “ask” on occasion. Make custom stickers with the phrase “fishing for your referrals,” along with your information, and place them on any fish-themed snack. Switch between sweet and savory by picking up Goldfish crackers and Swedish Fish. This sweet and salty gift idea is a light-hearted way to ask for referrals while showing your clients that you appreciate them.

Pro Tip: While you’re in the spirit of asking for things, consider asking your client for a testimonial that you can use to promote your business. Sometimes, a testimonial will be just what you need to lead to your next client.

5. Packet of Seeds: ‘Thank You for Helping My Business Grow’

• When to give: Spring
• Cost: Around $6 per variety pack (+ $45 for 25 custom seed envelopes)
• Purchase: Seed variety packets from Walmart and Pop by Envelope from Etsy

One of my favorite spring pop by ideas for realtors is a packet of seeds. It’s the gift that keeps on giving! Whether it’s plants, veggies for their garden, or beautiful flowers, your clients will surely think of you as they watch them grow. Get a variety of seeds and order personalized packets to put them in, creating your very own blossoming business cards.

6. Bag of Popcorn: ‘Popping by to Offer an Update on the Current Market’

• When to give: Anytime
• Cost: Around $6 per box of 12 (+ $.50 per unit for tags)
• Purchase: Popcorn from Amazon and Pop by Tag from Etsy

When it comes to simple yet delightful gifts, nothing beats a bag of popcorn. Whether it’s microwave popcorn or individual-sized bags, it doesn’t get easier than this. Order custom tags or stickers to attach to the popcorn featuring your personal note and contact information. Keep these tags on hand, and you’ll always be ready to brighten a client’s day with a friendly visit. This gift really puts the perfect POP into your real estate pop by gifts. 

7. Sparklers or Flags: ‘You Add So Much Sparkle to My Business’

• When to give: Summer
• Cost: Around $9 per 6 packs of sparklers (+ $4 one-time fee for digital download)
• Purchase: Sparklers from Walmart and Pop by Tag from Etsy

If you’re looking for sizzling summer pop-by ideas for realtors, this could be the one for you. Buy some sparklers, pop-its, or American flags to create a fun and memorable celebration for your clients. These goodies are sure to bring smiles to everyone’s faces. If sparklers aren’t an option, anything with an American flag theme will do the trick. 

8. Small Pumpkin & Carving Kit: ‘I’m Always Ready to Carve Out Time for You’

• When to give: Fall
• Cost: Around $7 per kit (+ cost of pumpkin)
• Purchase: Pumpkin carving kit from Amazon (+ pumpkin from your local nursery)

If you’re stumped for gift ideas, stick with festive and fun. Whether you align your pop-by with an upcoming holiday or choose something seasonal, coordinating your visits with a purpose makes it easier. After all, it’s not about finding the perfect gift; it’s about sharing a warm gesture and building a solid connection. In the fall, pick up some small pumpkins and carving kits, then head on over to your clients’ homes to share the joy of the season.

Pro Tip: Include a note encouraging your clients to tag you in a social media post with pictures of their carved pumpkins to enter a drawing to win a gift card!

9. Bottle of Wine: ‘I Have Nothing to Wine About With Clients Like You’

• When to give: Anytime
• Cost: Around $8 or more per bottle (+ $4 one-time fee for digital download)
• Purchase: Wine from Walmart (or local liquor store) and Pop by Card from Etsy

Offering a bottle of wine is said to be a gesture of appreciation. While this might initially seem extravagant, it doesn’t have to be. Reserve this option for your loyal clients or those who have referred business to you. There are so many different price ranges from which to choose, allowing you to select the perfect bottle.

Pro Tip: Be mindful when gifting alcohol, as not everyone drinks. If you’re unsure whether or not your client would appreciate this option, choose one of our other gifts to stay on the safe side. 

10. Free Cup of Coffee: ‘Thanks a Whole Latte for Your Referrals’

• When to give: Anytime
• Cost: Around $5 to $10 per gift card ($15 for ten pre-printed cards)
• Purchase: Coffee gift card from Starbucks (or your local coffee shop) and Pop by Card from Etsy

Not all real estate pop by ideas have to include beverages, but we can’t leave out coffee. It’s hard to go wrong with a gift card to a local coffee shop, and it would work perfectly for people who have just moved into a new neighborhood. With this option, you’ll get the added bonus of supporting a local business.

Pro Tip: While it may not be the same as an in-person visit, you can still brighten your client’s day by sending them a virtual cup of coffee (in the form of a gift card) via text or email. This virtual gift is a beautiful way to express gratitude if you’re pressed for time and can’t make it for a face-to-face thank you.

11. Pumpkin Pie or Fall-themed Treats: ‘Grateful for Your Referrals’

• When to give: Fall
• Cost: Around $15 to $20 per pie ($15 for 10 pre-printed cards)
• Purchase: Pecan pie from Wood Pecan Company (or your local bakery) and Pop by Tag from Etsy

Showing your clients gratitude is what pop by gifts are all about. So, lining up some of these visits with Thanksgiving is a no-brainer. Pick up some pies and tie a thank-you note to the pie with a bow, and you’ll be all set! Make sure to time your deliveries close to the holiday so your clients can share the joy with their loved ones. You might even land a referral when their friends and family ask where they got the tasty treat. 

12. Easter Candy: ‘Your Referrals Are Eggstra Special’

• When to give: Spring, Easter
• Cost: Around $2 per candy (+ $7 one-time fee for digital download)
• Purchase: Reese’s Easter Egg from Walmart and Pop by Sticker from Chevelly Designs

You can’t go wrong with a simple and easy gift idea that your clients might really look forward to every year! Get your hands on some limited edition Reese’s Easter egg-inspired chocolates (you know the ones!) that only come around once a year, and add a personalized sticker to the wrapper. If you’re feeling extra fancy, you could even put a few in a cute gift bag and throw in some other festive candy.

Whenever you give food as a pop-by gift, be mindful of allergens. When in doubt, avoiding common food allergens like nuts, soy, dairy, and wheat is a good idea.

13. Flashlights: ‘Don’t Be in the Dark About the Real Estate Market!’

• When to give: Anytime
• Cost: Around $38 per pack of 30 (+ $5 one-time fee for digital download)
• Purchase: Mini Flashlights from Amazon and Pop by Tag from Etsy

The beauty of real estate pop by gifts is that they’re designed to be small tokens of appreciation that keep you on your clients’ minds. Flashlights may seem ordinary, but they’re a great way to remind your clients that you’ve got their back. They represent your ability to guide them every step of the way. Just attach a card with a friendly note and your contact information, and you’re all set!

14. Lotto Tickets: ‘Lucky to Have You & Your Referrals’

• When to give: St. Patrick’s Day or Anytime
• Cost: Around $2 to $10 per ticket (+ $20 for a set of ten cards)
• Purchase: Lotto tickets from your local store and Pop by Card from Etsy

Let your clients know how lucky you feel to have their support, and spread that good luck by giving them a lottery ticket. Whether it’s St. Patrick’s Day or any time of year, show your appreciation with this fun pop-by gift idea. Get a set of custom cards that can hold your business card and the lotto ticket. Easily grab these whenever you want to stop by and see your clients.

15. Sunblock: ‘Don’t Let Your Friends Get Burned in This Market’

• When to give: Summer
• Cost: Around $38 per box of 24 (+ $7 one-time fee for digital download)
• Purchase: Box of travel size sunblock from Amazon or your local dollar store and Pop by Tag from Etsy

Catchy real estate marketing helps set you apart from other agents and gives you a chance to show a bit of your personality. For example, in the summer, give out sunblock with a tagline like, “Don’t let your friends get burned in this market.” It’s simple yet memorable; every time your clients use the sunblock, they’ll think of you. Opt for travel-size bottles and buy in bulk to cut your costs.

16. Cooking Seasoning: ‘From Your Seasoned Real Estate Professional’ 

• When to give: Anytime
• Cost: Around $3 per bottle (+ $4 one-time fee for digital download)
• Purchase: Cooking seasoning from Amazon and Pop by Tag from Etsy

Don’t be afraid to brag about yourself a little! If you’re looking for a pop by gift to remind your clients of all your hard-earned experience, hand out cooking seasoning. Not only is it a practical and long-lasting gift, but it’s a subtle way to show that you really know your stuff when it comes to real estate. Purchase various seasonings and stick a custom label on them, dubbing yourself a “seasoned agent.” 

17. First Aid Kit: ‘Let Me Be Your First Aid for All Your Real Estate Needs’

• When to give: Anytime; or in September for First Aid Day
• Cost: Around $2 per kit (+ $8 one-time fee for digital download)
• Purchase: First aid kit from Amazon (or your local dollar store) and Pop by Tag from Etsy

When all else fails, check out the “national days” that take place throughout the year for some gift inspiration. September is all about safety and national preparedness, but on the 2nd of the month, it’s also “first aid day.” This season is perfect for connecting with your clients, raising awareness, and giving out mini first aid kits.

Pro Tip: Team up with a home security company to amp up your promotional efforts and show your clients that you genuinely care about their safety and well-being. If possible, add an exclusive discount code for a home security system to the back of your card to give them a little extra something.

18. Donuts: ‘Sprinkling Joy & Gratitude for Being a Sweet Part of My Business!’

• When to give: Anytime
• Cost: Around $2 per donut (+ $6 one-time fee for digital download)
• Purchase: Donuts from your local bakery or donut shop and Pop by Tag from Etsy

When you’re creating your marketing plan and scheduling your realtor pop by ideas, you don’t always have to think outside the box. In fact, some ideas are best inside the box. Take donuts, for example! Whether it’s a single donut or a whole dozen, pair them with a card to express your joy and gratitude that your clients have chosen you as their real estate resource. This option also allows you to support a local bakery and build connections in the community.

19. Shout Wipes: ‘Give Me a Shout for All Your Real Estate Needs’

• When to give: Anytime
• Cost: Around $3 per pack of 4 (+ $6 one-time fee for digital download)
• Purchase: On-the-go Shout Wipe from Amazon and Pop by Tag from Etsy

Want your clients to give you a shout? Gift them some Shout wipes, letting them know you’re available whenever they’re ready to buy or sell. Yes, your pop-bys can be this quick and easy! Plus, you might get a thank-you call the next time your client encounters a coffee stain emergency.

20. Hand Sanitizer: ‘If I Can Give You a Hand, Please Call’

• When to give: Winter or Anytime
• Cost: Around $9 per pack of 5 (+ $4 one-time fee for digital download)
• Purchase: Hand sanitizer from Bath & Body Works and Pop by Tag from Etsy

Gifting hand sanitizer is a great way to remind your clients that you’re here to support them with all their real estate needs. It’s a simple and thoughtful gesture they can use often, helping keep you top-of-mind. Purchase hand sanitizer in bulk to grab and go for spontaneous visits. Don’t forget to tie a short note around the bottle to make it more personal. 

How to Send a Pop-by Gift 

When putting together your real estate pop by ideas, don’t forget to think about the best way to deliver them to your clients. While traditional pop-bys involve visiting your clients in person, alternative methods exist. Whether you operate in a city with numerous buildings and gated communities or simply want to respect your client’s privacy, physically visiting each client’s home may not always be an option. 

• Stop by your client’s house: The first option for giving a pop by gift is to actually visit your clients in person. This most personal approach will lead to a stronger connection and bond with your clients.  
• Use a delivery service: If you’d still like a personalized delivery, you can hire a delivery service to bring the gifts to your client’s house for you. This service is not the same as showing up and conversing, but it could be an option if you have a fragile gift that you want hand-delivered when you can’t make it. 
• Put a gift in the mail: If you find it challenging to get to your clients’ houses or work in a location where it’s impossible, schedule your gifts to be delivered via mail. This approach will require you to choose gifts that are easy to mail, but it can still be done. 
• Send a digital gift: The quickest and easiest way to get a gift to your client is to send a digital gift. There are various gift card options that you can send and other online gifting services that allow your clients to select a gift of their choosing.  

As a general rule of thumb, giving your clients a heads-up before you stop by their house is always a good idea. Unexpected visits might not have the effect you’re hoping for. Once your clients get into the swing of these visits as part of your business, they may even start to look forward to them. 

How to Choose the Right Gift

When sorting through realtor pop-by ideas and making a plan for the year, consider the following steps to choose what gifts you’ll send, when you’ll send them, and how much you’ll spend. Planning out your pop-bys is as important as planning any other business task. 

• Decide on your budget
• Categorize your clients
• Decide what holidays you will gift for
• Choose the seasonal gifts you want to send
• Align gifts with market conditions
• Order cards or tags for each gift
• Decide on your delivery method
• Set the pace and timeframe

Frequently Asked Questions (FAQs)

Do pop-bys work for realtors?

How do you make yourself stand out in real estate?

How can I impress a real estate client?

Bringing It All Together

Staying in touch with your people doesn’t have to be extravagant or expensive. Use these pop by ideas for real estate marketing or to come up with your unique gift-giving concepts. Make connecting with your clients an enjoyable experience; remember, the bond you create is what really counts.

Are there fun or affordable gifts you swear by? Know a great source for nice-looking pop-by gifts? Let us know in the comments.

The post 20 Clever Real Estate Pop-by Ideas to Get More Referrals appeared first on The Close.

Think of it this way—homeowners with expired listings are probably frustrated, unsure of their next move, and need someone who has a clear plan to get their home sold. That’s where you come in. Do your homework, personalize your approach, and use the right expired listing scripts to stand out and handle any challenges. So let’s dive in and see how you can become the go-to listing agent with the best expired listings scripts.

1. The Initial Contact Script

• Objective: Introduce yourself and understand the homeowner’s previous experience.
• What to keep in mind:
  • Be empathetic and professional.
  • Show genuine interest in their situation.
  • Keep the conversation open-ended to gather information.

copy to clipboard

Agent: Hi, this is {your name}, and I wanted to know if your home is still for sale.

Homeowner: Yes, it’s still for sale.

Agent: The reason I ask is that your home showed up on the MLS as an expired listing. This means it’s no longer listed for sale. I’m a real estate agent in the area who specializes in working with sellers whose homes didn’t sell the first time around. I would welcome the opportunity to meet with you to show you my unique approach to getting houses sold! Are you available for 20 minutes today at {time of day} or is {time of day} tomorrow a better time?

2. The Follow-up Script

• Objective: Reestablish contact, provide value, and move towards setting an appointment.
• What to keep in mind:
  • Be persistent, but polite.
  • Provide value by offering ideas you have in mind for their property.
  • Aim for setting up another call or even a meeting.

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Agent: “Hi [Homeowner’s Name], it’s [Your Name] from [Your Brokerage] again. I hope you’re doing well. I was thinking about your property at [Address] and had some new ideas on how we could attract more buyers. I’d love to share these with you and discuss how we can get your home sold quickly. Do you have some time later this week to chat?”

Pro Tip: Always follow up, even if the homeowner says they’re selling the house as For Sale By Owner (FSBO). If it hasn’t sold by your follow-up call, you might have a chance to secure the listing the second time around.

3. The Appointment Setting Script

• Objective: Secure an in-person meeting to discuss your marketing strategies for selling their home.
• What to keep in mind:
  • Be specific during this cold call and show them you’ve done your homework.
  • Suggest a specific day and time, making it easier for them to say yes.
  • Be flexible and offer alternative times.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I’ve been reviewing the details of your property at [Address], and I have a few tailored strategies that I believe could really make a difference in getting it sold quickly and at the best price. I’d love to meet with you to go over these ideas in detail. How does [specific day and time] work for you?”

4. The Voicemail Script

• Objective: Leave a compelling message that encourages a callback.
• What to keep in mind:
  • Keep your message brief and to the point.
  • Personalize the message by mentioning the property specifically.
  • Use a positive tone and clearly state your contact info.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I noticed your home at [Address] recently came off the market, and I specialize in helping homeowners like you successfully sell their properties.

I have some fresh ideas and strategies that could make a big difference. Please give me a call back at [Your Phone Number] when you have a moment. I look forward to speaking with you soon. Have a great day!”

5. The Text Message Script

• Objective: To use an expired listing script to make initial contact by text message in a clear and engaging way.
• What to keep in mind:
  • Make it personal and feel less spammy.
  • Make it clear who you are and the brokerage you work for.
  • Keep it short and ask to chat.

copy to clipboard

Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I noticed your home at [Address] recently came off the market. I specialize in helping homeowners like you get their properties sold quickly and for the best price. I have some fresh ideas and strategies that could really make a difference. Would you be open to a quick chat to discuss how we can get your home sold? Thanks!”

6. The Email Script

• Objective: Engage with the homeowner through expired listings scripts to provide valuable insights and a call to action.
• What to keep in mind:
  • The subject line should grab their attention.
  • Be sure they know you have new strategies to discuss.
  • Provide a clear call to action, asking for the next meeting or call.

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Hi [Homeowner’s Name],

I hope this email finds you well. My name is [Your Name], and I’m a real estate agent with [Your Brokerage]. I noticed that your beautiful home at [Address] recently came off the market. I specialize in helping homeowners like you successfully sell their properties, and I have some fresh strategies that I believe could make a big difference.

I’d love to share these ideas with you and discuss how we can get your home sold quickly and at the best price. Are you available for a brief call or meeting this week? Please let me know a time that works for you.

Thank you for your time, and I look forward to the opportunity to work together.

Best regards,

[Signature]

7. The Door Knocking Script

• Objective: Make a strong first impression by knocking on the door and introducing yourself.
• What to keep in mind:
  • Start with a friendly introduction and mention your brokerage.
  • Ask if they have time to chat now or if they’d prefer to schedule a follow-up meeting.
  • Stay upbeat and positive, no matter what their reaction may be.

copy to clipboard

Agent: “Hi [Homeowner’s Name], I’m [Your Name] with [Your Brokerage]. I was in the neighborhood and noticed your home at [Address] recently came off the market. I specialize in helping homeowners like you get their properties sold quickly and at the best price.

I have some fresh ideas and strategies that I believe could really make a difference. Would you have a few minutes to chat now, or can we set up a time that works better for you to discuss how we can get your home sold?”

Pro Tip: Whether you’re using expired listings scripts or prospecting any other type of lead, it can be difficult to convert leads into clients. Try the LPMAMA technique to build rapport and increase sales.

8. The Market Analysis Script

• Objective: Offer to provide a detailed market analysis to provide value and build trust.
• What to keep in mind:
  • Mention that you have valuable insights to share.
  • Make sure they know it’s important since their house didn’t sell the last time.
  • Once they agree, set up a follow-up meeting right away to discuss the analysis and next steps.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I wanted to follow up with you regarding your property at [Address]. I’ve conducted a detailed market analysis and have some valuable insights on why it may not have sold and what we can do differently.

I’d love to share this information with you and discuss how we can position your home to attract more buyers. When would be a convenient time for us to meet and go over this together?”

9. The Price Adjustment Script

• Objective: Discuss the need for a price change from the last time they listed to sell the home.
• What to keep in mind:
  • Be sensitive to the homeowner’s feelings.
  • Emphasize that your recommendation is based on thorough market analysis.
  • Explain how a price adjustment can attract more buyers and increase the chances of a sale.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I’ve been reviewing the market data and buyer feedback on your property at [Address], and I believe we may need to consider a price adjustment to attract more interest at this time.

The current market conditions and comparable properties suggest that a slight adjustment from the last time you listed the home could make a significant difference in getting more buyers through the door. I’d love to meet with you to discuss this in detail and explain how it can help us achieve your selling goals. When would be a convenient time for us to chat?”

10. The Client Success Story Script

• Objective: Share a success story to build trust and demonstrate your expertise.
• What to keep in mind:
  • The success story should relate to their current situation.
  • Be sure your story is specific.
  • Express confidence in achieving similar results.

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Agent: “I wanted to share a recent success story that might resonate with your situation. I recently worked with a homeowner whose property had been on the market for months without any offers. After implementing a few strategic changes, including a targeted marketing campaign and some minor staging adjustments, we were able to sell their home in just three weeks at a great price.

I believe we can achieve similar success with your property at [Address]. I’d love to discuss how we can make that happen. When would be a convenient time for us to meet to go over my strategy for your home?”

11. The Staging Consultant Script

• Objective: Offer a consultation with a stager to help the homeowner visualize how enhancing the property’s appeal will attract more buyers.
• What to keep in mind:
  • Explain the benefits of professional staging.
  • Mention your consultant specifically.
  • Reference a few specific staging techniques you’ve personally used that added value.

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Agent: “I’ve been thinking about ways to make your property at [Address] stand out to potential buyers. One of the most effective strategies is professional staging, which can highlight your home’s best features and create a more inviting atmosphere. I work with a fantastic staging consultant who has a proven track record of helping homes sell faster and for higher prices.

Would you be interested in setting up a consultation to see how we can enhance your home’s appeal? When would be a good time for us to discuss this further?”

12. The First Meeting Script

• Objective: Build trust, understand the homeowner’s goals, and present your marketing plan.
• What to keep in mind:
  • Be sure to greet the homeowner and thank them for their time.
  • Ask about their previous experience and listen to their concerns.
  • Invite them to ask questions and ensure they feel comfortable.

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Agent: “Hi [Homeowner’s Name], it’s great to finally meet you in person. I’m [Your Name] from [Your Brokerage], and I appreciate you taking the time to meet with me today. I’ve reviewed the details of your property at [Address], and I understand how important it is for you to sell quickly and at the best possible price.

To start, I’d love to hear about your previous experience and what you felt might have been missing. From there, I can share my comprehensive marketing plan tailored specifically for your home. This includes targeted online advertising, professional photography, staging, and open houses designed to attract serious buyers. I believe we can position your home in a way that highlights its best features and sets it apart from other listings.

We will go through this plan together and I’ll answer any questions you have. My goal is to ensure you feel confident and excited about the process moving forward. How does that sound?”

13. The Marketing Plan Presentation Script

• Objective: Present a detailed marketing plan tailored to the homeowner and secure the listing.
• What to keep in mind:
  • Be sure to provide a clear, step-by-step marketing plan.
  • Highlight how each part of your plan will attract buyers.
  • Invite questions and provide detailed answers.

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Agent: “Hi [Homeowner’s Name], thank you for meeting with me today. I’m [Your Name] from [Your Brokerage], and I’m excited to share my comprehensive marketing plan for your property at [Address].

First, I want to assure you that I’ve carefully analyzed the local market and reviewed what happened during your previous listing. My goal is to create a strategy that highlights your home’s unique features and reaches the right buyers.

[Provide overview of marketing plan – include the below items that are part of your plan]

• Professional Photography and Videography: High-quality images and a virtual tour to showcase your home beautifully online.
• Staging Consultation: Partnering with a top-notch staging consultant to make your home look its best.
• Online Advertising: Targeted ads on major real estate websites, social media platforms, and Google to reach potential buyers.
• Email Marketing: Sending out professionally designed emails to my database of buyers and local real estate agents.
• Open Houses and Private Showings: Coordinating open houses and private showings to attract serious buyers.
• Print Marketing: High-quality brochures and postcards to be distributed in the neighborhood and at key locations.
• MLS and Syndication: Ensuring your listing appears on the Multiple Listing Service (MLS) and is syndicated to all major real estate websites.

Each of these elements is designed to maximize exposure and attract serious buyers. I’m confident that with this approach, we can generate a lot of interest and get your home sold quickly and for the best price.

Do you have any questions or specific concerns about the marketing plan? I’m here to address them and make sure you feel confident moving forward.”

14. The Reengagement Script

• Objective: Reconnect with the homeowner to reignite their interest in selling and offer new strategies.
• What to keep in mind:
  • Show you understand and respect their decision to step back from the market.
  • Mention new market trends that would be beneficial to selling their home now.
  • Be sure to have fresh ideas to share.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I hope you’re doing well. I wanted to touch base with you regarding your property at [Address]. I know you took a break from the market, and I completely understand. Sometimes, stepping back can provide a fresh perspective.

I’ve been keeping an eye on the market, and there have been some exciting changes and new trends that could work in your favor. I have a few new strategies and marketing ideas that I believe could make a big difference in getting your home sold quickly and for a great price.

Would you be interested in meeting to discuss these new opportunities? I’d love to help you achieve your home selling goals. When would be a convenient time for us to chat?”

15. The Closing the Deal Script

• Objective: Secure the homeowner’s commitment to list their property with you.
• What to keep in mind:
  • This is your opportunity to get a listing agreement signed—ask for the listing.
  • Be sure to have the paperwork ready to be signed.
  • Show confidence in your marketing plan and get them excited to get their home sold.

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“Hi [Homeowner’s Name], it’s been great discussing your property at [Address] and exploring how we can achieve your selling goals. I believe that with the detailed marketing plan we’ve outlined and the tailored strategies we’ve discussed, we have a strong path forward to getting your home sold quickly and at the best possible price.

I’m confident that my approach will deliver the results you’re looking for. Are you ready to move forward and get your home back on the market? I have all the paperwork ready, and we can get started right away. When would be a good time for us to finalize the details?”

“Or if it’s easier, I can have the paperwork sent over to you electronically!”

Expired Listing Tips & Best Practices

Turning expired listings into successful sales requires a smart approach. Following these tips will boost your success whale using expired listing scripts. Every homeowner’s situation is different, so customize your approach to fit their needs. If you do your research, personalize your communication, and build trust, you’ll be turning expired listings into sales in no time. Here are some top tips to help you make the most out of these opportunities:

Tip 1: Do Your Research

Before reaching out, gather as much information as possible about the property and its previous listing. Understand why it may not have sold, such as pricing issues, inadequate marketing, or market conditions.

Best Practices:

• Review the MLS listing for photos, descriptions, and pricing history.
• Analyze market trends in the neighborhood.
• Check out the competition and what similar homes have sold for recently.

Tip 2: Personalize Your Communication

Personalization is key when contacting homeowners with expired listings. Generic messages can come off as insincere and ineffective.

Best Practices:

• Address the homeowner by name.
• Reference specific details about their property.
• Mention any unique selling points or potential improvements.

Tip 3: Use Multiple Methods of Contact

Don’t rely solely on one method of communication. Different homeowners may respond better to different approaches.

Best Practices:

• Start with a phone call to make a personal connection.
• Follow up with an email that includes valuable information like a simple market analysis.
• Consider sending a handwritten note or a postcard for a personal touch.

Tip 4: Highlight Your Expertise & Success

Homeowners need to feel confident that you can achieve what their previous agent could not. Highlight your expertise and past successes.

Best Practices:

• Share client success stories from satisfied clients.
• Provide statistics on your success rate with similar properties.
• Explain your marketing strategy and how it differs from what they experienced before.

Tip 5: Focus on Building Trust

Trust is critical in real estate transactions, especially for homeowners who have had a negative experience.

Best Practices:

• Actively listen and empathize with their frustrations.
• Be transparent about what may have gone wrong previously and how you plan to do things differently.
• Follow through on any promises or commitments you make to the homeowner.

Tip 6: Use No-pressure Strategies

A no-pressure consultation can help homeowners feel more comfortable and willing to engage with you.

Best Practices:

• Provide a detailed, no-obligation market analysis.
• Offer to discuss potential improvements or staging ideas.
• Be prepared to answer any questions they might have about the selling process.

Tip 7: Be Persistent—but Respectful

Persistence shows your commitment, but it’s important to strike the right balance to avoid being perceived as pushy. Handle objections as they come, but also be mindful of their previous experiences with real estate agents. 

Best Practices:

• Set a follow-up schedule and stick to it.
• Respect their space if they ask for time to think things over.
• Send occasional updates or valuable information without overwhelming them.

Tip 8: Leverage Technology

Make technology your new best friend. It makes your work easier and interactions smoother.

Best Practices:

• Use a CRM system to track your interactions and follow-ups.
• Implement virtual tours or digital marketing tools to showcase their property.
• Use data analytics to provide insights and market trends.

Wise Agent CRM makes managing contacts and following up with leads easy-peasy! It keeps track of all your interactions, sets reminders, and automates follow-up tasks, so you never miss a beat. With Wise Agent, you’ll stay organized and ready to turn more leads into happy clients.

Frequently Asked Questions (FAQs)

Do expired listing letters work?

How do you market an expired listing?

What happens when listings expire?

Bringing It All Together

Expired listings are a goldmine for agents ready to put in the work. Cold-calling is not easy or comfortable if you’re not used to doing it. By using these expired listing scripts, you can build trust, offer real value, and win new clients. The secret sauce? A mix of empathy, persistence, and professionalism. 

What are your favorite expired listing scripts? Let us know in the comments. We love sharing success stories and awesome tools with other agents! Good luck and happy selling!

The post The 15 Best Expired Listing Scripts & Best Practices appeared first on The Close.

Pros

• Available integrated payment processing features
• User-friendly interface provided
• SMS text capabilities included
• Customizable dashboard

Cons

• No free trial available to interested users
• Audience segmentation capabilities not provided
• Document management is not available
• High monthly costs compared to competitors

The Close Score

4.8

Pricing:

3.4

Lead gen software features/general:

4.6

Advanced lead generation features:

3.5

Help and support:

2.5

Customer rating:

3.4

Export score:

3.8

out
of

5

My Verdict on Market Leader & Why You Should Trust It 

I’m an experienced real estate writer and former real estate operations executive who has taken the time to consider and try many real estate platforms. I deeply understand what every real estate business person needs and faces as a challenge, so I invested the time to review these tools and give you accurate and reliable insights in this Market Leader review. My hands-on experience and in-depth research into the feature set of Market Leader, user feedback, and market positioning ensure this review is comprehensive and trustworthy.

Market Leader is a robust, end-to-end real estate process automation tool that ranges from lead generation to deal closing. It provides a suite of tools covering all real estate marketing and client management phases. With comprehensive features and a user-friendly interface, it is a mighty companion for any serious real estate professional. That said, you have to balance the platform’s benefits against the cost, which can be a pricey expense for an agent, depending on their deal flow. 

Market Leader Alternatives

While Market Leader can provide a lot of tools within its comprehensive suite for real estate professionals, there may be some cases wherein looking at the alternatives that provide more pocket-friendly pricing, customization, or the ability to integrate with present systems in the best possible way would be necessary. Other real estate lead generation platforms can provide different strengths, such as affordable monthly fees, extended customer service support hours, or AI capabilities.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Key Features of Market Leader

Market Leader is full of features geared towards making the process of real estate easy and productive. It offers an all-rounded toolkit to help agents at each stage of their business, from lead generation and management to marketing automation and client engagement. These features are designed to help real estate professionals capture more leads, stay organized, and close deals efficiently. Now, let’s dive into some standout features that make Market Leader an asset for real estate agents.

Mobile Application 

The mobile application enables any real estate agent to continue working on the go. It facilitates the management of contacts, leads, and even marketing activities directly from your smartphone or tablet. Given the real-time notifications and the ease of access to data on clients, responding to queries, making appointments, and recording updates are easy without being deskbound. This flexibility ensures that agents can stay productive and be connected even when they are out of the field, enhancing the ability to deliver service to clients in a timely and efficient way.

Social Media Integrations 

The social media integrations provided by Market Leader enable real estate agents to seamlessly integrate their CRM with popular social networking websites like Facebook, Twitter, and LinkedIn. It gives the agent an automated way of marketing their listings and interacting with potential clients across various social media channels. With this integration, agents can attract more leads without much manual effort by increasing their reach and building an online presence.

Exclusive Real Estate Leads 

One of the significant strengths of Market Leader is the ability to generate and manage real estate leads. One of its standout offerings is access to exclusive real estate leads through partnerships with HouseValues, Leads Direct, and Network Boost. These platforms enable agents to directly receive high-quality, targeted leads, ensuring a steady flow of potential clients. By leveraging these exclusive lead sources, real estate professionals can maximize their lead generation efforts and focus on converting prospects into successful transactions.

Customizable Website

Agents can create custom Market Leader websites to engage and convert prospects into leads. It has websites focused on agent branding and customizable templates for property search functions and lead capture forms.

With a professionally done website builder, agents will grow their online presence and be able to display listings, share market insight, and even provide relevant resources to prospects. This marketing opportunity adds credibility to the agent and helps enhance his lead generation and high-quality lead-capturing ability from online channels.

Engagement Co-pilot

The engagement co-pilot in Market Leader has acted like a virtual assistant to the real estate agent in staying engaged with Market Leader real estate leads and clients through automated and personalized communication. It can send personalized emails, schedule follow-ups, and reminders for key activities to ensure agents have consistent, meaningful interactions with their contacts. 

By automating routine engagement activities, the engagement co-pilot allows an agent to manage other strategic sides of his business and ultimately improve client relationships while increasing productivity.

Market Leader Pricing

You may be wondering how much Market Leader costs. While most competitors are quite upfront about their pricing, Market Leader does not transparently post its price on its website, nor is there a free trial or tiered pricing. Below is a breakdown of what you can expect for costs:

• Market Leader Professional (for individual agents): $189 per month (includes a $20 data services fee)
• Market Leader Teams (for small real estate teams): $329 per month for up to 10 users on the same account
• Market Leader Business Suite (for teams and brokerages): Custom pricing

Leads products—can be added to any of the above software products:

• Network Boost: $150 per month for every 10 leads you receive. Working in tandem with Market Leader’s newly optimized lead engagement platform ($189/month) and other real estate lead products ($35–50/lead), Network Boost can make business growth consistent, quick, and affordable.
• Search engine lead products (HouseValues and Leads Direct): Generally $25 to $50 per lead, depending on your market. Leads in markets like Boston and Los Angeles are typically more expensive than leads in more affordable markets like Kansas City. 

Methodology 

Our team of real estate-focused analysts and editors researched many lead-generation platforms to give real estate professionals the best options. We have studied Market Leader’s features in depth, including its unique lead-generation capabilities, ease of use, value for money, and support provided. Market Leader reviews from users also contributed to understanding how well it performed in the real world and whether people were satisfied with it. 

We aim to deliver to real estate agents and brokers that can assist their decision-making and workflow optimization in a very competitive market. This commitment to researching and reviewing products fairly ensures that our readers get the most efficient and effective reliable information that will make them well-rooted in success in the industry.

Here’s how we came up with our Market Leader review:

• Pricing: 3.44 out of 5
  • We evaluated Market Leader’s cost-effectiveness and the value it offers relative to its pricing structure.
• Lead gen software features/general: 4.63 out of 5
  • We assessed the platform’s comprehensive set of tools designed for general lead generation and management.
• Advanced lead generation features: 3.5 out of 5
  • We looked at Market Leader’s advanced capabilities, such as exclusive lead sources and lead quality. 
• Help and support: 2.5 out of 5
  • We rated the availability and quality of customer support, noting the lack of live chat and 24/7 assistance.
• Customer rating: 3.44 out of 5
  • We compiled and analyzed user reviews to gauge the overall satisfaction and effectiveness of the platform.
• Export score: 3.75 out of 5
  • We evaluated the ease and efficiency of exporting data and integrating Market Leader with other tools and platforms.

Read more about our methodology here.

FAQs

How much would this lead generation platform be?

Will any lead generation platform integrate with my existing CRM?

How do I measure the success of a lead generation platform?

The Bottom Line: Is Market Leader Worth It? 

Market Leader equips real estate professionals with powerful lead management, integrated marketing features, and custom websites and is easy to use. Their training resources and branding features make it worth the cost and provide value-added help to agents maximize productivity and efficiency. At the same time, it can be expensive for solo agents or small teams, while other users may find the customization possibilities too limited. The other thing is that it is chock full of different features, so using all of them will be a learning curve for anyone who isn’t so tech-savvy. 

Overall, Market Leader is suitable for people with a budget looking for an all-in-one solution to help them in their real estate operations. If the Market Leader pricing is a principal factor in your decision or you need further customizations, it pays to shop around. Market Leader reviews can provide additional insights into whether it fits your specific requirements. Ultimately, your CRM should align with your business needs and resources.

The post Market Leader Review: Pricing, Features, Pros & Cons appeared first on The Close.

Download the Best Real Estate Cold Calling Scripts

Before Cold Calling

Before you begin cold calling, you need to be aware of the regulations such as the Telephone Consumer Protection Act. The National Association of Realtors established guidelines to know your responsibilities as a cold-calling agent. Here are the main points:

• Obtaining consent is essential when cold-calling potential clients.
• Agents must ensure they do not reach out to the numbers listed on the Do Not Call (DNC) registry. Always check your call list against the DNC registry to avoid violations.
• As agents, you are responsible for complying with other state-specific regulations. These include registration, call time restrictions, and penalties for telemarketing violations.

1. Expired Real Estate Listing Cold Calling Script

Expired listing cold calling scripts for realtors can be tricky, especially when homeowners are inundated with calls from numerous agents, often on the same day. Stand out from the competition with this script from REDX.

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Hi, is this the homeowner? I’m [your name] with [your company].

You know, I work in [neighborhood], and I noticed that your home was no longer for sale. Are you planning to put it back on the market?

Listen—they will sometimes say “maybe later” or “not for a while.”

I can understand why you might feel pretty discouraged—it’s a great house. Any idea why it didn’t sell? Did you get any offers?

Listen to what they have to say.

I was just surprised to see it on the market for [how many] days. I assumed it would be gone in a few weeks. What made you all decide to sell? Where are you moving to?

I know you’ve likely had quite a few agents calling you, but as I said, I’ve worked in the neighborhood for [#] years, I know this neighborhood, I’ve sold homes in this neighborhood, and I’d love a chance to sell your home or at least take a tour and see what might be holding it back.

Would you mind if I came by this Saturday at [specific time]? I’m happy to give you some feedback.

Why it works: In this expired listing script, the agent isn’t pretending they’re the only game in town. Instead, they openly acknowledge their competition, which provides a fantastic opportunity to say, “While I recognize you’ll hear from many agents, I bring a deeper understanding of the neighborhood. Here’s why I’m uniquely qualified to represent you.” Also, extra points for this script for cold calling real estate for using a specific day and time to set up an in-person meeting.

2. Basic FSBO Cold Calling Script

Many real estate agents consider the FSBO prospect a perfect lead for cold calling. The owners have already announced to the world that they want to sell—all you have to do is convince them they need your help. David Hill’s excellent real estate cold-calling scripts help you navigate a seller’s concern about saving money. 

I’ve added some mock responses to this script so you can practice hearing “no” and learn how to overcome those initial rejections to get a listing appointment.

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AGENT: Hello. This is [your name] calling from [brokerage]. I noticed you have a house for sale in my coverage area. Is it still available?

LEAD: Yes.

AGENT: Great, are you working with real estate agents?

LEAD: No.

AGENT: OK, I know the area well, and I’m wondering how much you’re asking for the house.

LEAD: $264,900.

AGENT: If I had a buyer who would be a fit, would that be helpful for you?

LEAD: Yes.

AGENT: Great. I’d like to schedule a time to come by and look at the house to see if it would work for any of my clients. I’d also like to share some of the things we do to help people like yourself sell their homes. Do you have time this afternoon, or would tomorrow work better?

LEAD: I really don’t want to work with an agent. If you have someone serious, you can send them by, but I’m not looking to sit down for a sales pitch with an agent.

AGENT: Sure, I can appreciate that. Let me ask you this: Why did you decide to sell your house without hiring a professional agent?

LEAD: Well, I wanted to save money, and a 5% or 6% commission would be a lot.

AGENT: Yeah, I can understand that completely. Interestingly enough, 90% of the owners I speak with who are selling themselves tell me the same thing. If I could show you how I could net you that 6% back, or possibly even more money, by using our services, would that be something you’d be open to?

LEAD: Well, basically, what we’re trying to do is break even. We bought the house two years ago, and the value hasn’t really gone up.

AGENT: So, what is the main reason for your sale?

LEAD: No, I’ve been transferred. We’re moving to Arkansas.

AGENT: Oh, congratulations. And when will you need to be in Arkansas?

LEAD: We need to be in Little Rock in 90 days.

AGENT: Gotcha. So the clock’s ticking for you. And if the house doesn’t sell in 90 days, what’s your plan B?

LEAD: Well, we’ll have to go — the house will just be empty.

AGENT: Oh, yeah, I’d hate to have that happen to you. Would that be a win for you if I could sell the house, have you break even, and get it done before you get to Arkansas?

LEAD: Yeah.

AGENT: OK, perfect. Why don’t we meet? I’d love to see if I can do that for you. I’ll be 100% honest with you. If I can do it, I’ll let you know. If I can’t, I’ll let you know that as well. How does that sound?

LEAD: Yeah, that’s fine. If you want to give it a shot, you can come on over.

AGENT: Awesome, thank you. I’ll see you this afternoon at four. Will that work?

LEAD: Sure, see you then.

Why it works: This is a great script for an FSBO because it’s direct. The agent isn’t afraid to ask why they aren’t using a professional. And for every reason, this agent has an answer. The object here is to get in front of the seller, and this agent does that by thoughtfully addressing each of their concerns.

Note that there’s no haggling over the commission. Try to refrain from making any commitments regarding numbers. Instead, ensure you hear and understand the prospect’s wishes and concerns. You can always say, “I’m making a note of that…,” which shows that you’re listening but not making any promises.

3. Advanced FSBO Script: The Diagnostic

I like this thorough script from AgentFire, which keeps the conversation going with thoughtful questions. By actively listening to the seller’s responses, you’ll be able to identify their pain points and effectively demonstrate how you will resolve them.

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Hi, this is [name] from [brokerage]. I noticed you have a home for sale at [address]. Is it still available? May I speak with the owner of the house?

I understand you’re selling the home yourself, and I respect that. I was just wondering if you are cooperating with buyer’s agents. And by cooperating, I mean, if one of my clients were to make an offer, are you willing to pay me the standard [insert your percentage here] commission in our area for the buyer side only?

If yes:

OK, that’s great! Could you tell me a little more about your home?

Ask about details such as room size, age of home, what the neighborhood is like, etc.

I have a few buyers right now, and they could be interested in your home. Can I come by and look at the property before bringing my clients?

If no:

I understand. By the way, I was wondering how much you’re asking for the house.

($xxx,xxx)

Let me ask you something. What made you decide to sell your home without hiring a professional agent and without cooperating with buyer’s agents?

(I don’t want to pay that much for a real estate agent, I had a bad experience with an agent, my son is a computer wiz who can list the home online, etc.)

I see. In fact, you’re not the only one that feels that way. Lots of folks who are selling their own homes have told me the exact same thing. Again, I respect your decision to sell on your own. But assuming that I could show you a way that I could net the [$xxx,xxx] you want for the house, possibly even more, by using our marketing plan, would you be open to it?

(I just want to get rid of my home, I don’t want to complicate things, a lot of Realtors have told me the same thing, etc.)

I hear you. If I may ask, what’s the main reason for your sale?

(We’re moving to a home closer to my workplace, we’re downsizing, we don’t like this neighborhood, the monthly payment is too high, etc.)

OK, that makes sense. [Congratulate the buyer if the move is a positive one]. And when do you need to be in your new home?

(In 2-3 months.)

Gotcha. So you have at most [number of days] to sell your home, do all the paperwork, and deal with the move. So what happens if your home doesn’t sell by then? Do you have a backup plan?

(I don’t know, I’d rather not think about it, we’ll deal with it as we go along, stay with my parents, rent an apartment, etc.)

Sounds like you’re not too happy about any of those options. Hypothetically, let’s say that I was able to sell your home, get you the highest amount the market is willing to pay for it, and help you avoid [unpleasant backup option]. Would that be a win for you?

(If you could do all of that, yeah, I guess it would.)

Tell you what: Why don’t we meet for a short 20-minute chat? We’ll take a look at your situation, do a property analysis, and I’ll let you know if I can make it happen. If I can’t, I won’t waste your time. I’ll tell you immediately.

(OK, why not? Let’s see what you have.)

Great! I’m available this afternoon at 5 p.m. Would that work for you?

Why it works: As with the Basic FSBO script, the agent’s goal is an in-person appointment. In this cold calling script for real estate, the seller feels heard because the agent asks thoughtful questions and validates their concerns while still offering a solution. This script is sure to set the tone for a great in-person conversation. Additionally, “I have a few buyers who might be interested in your property” is genius because it gets your foot in the door. Anyone who’s ever sold a house knows this is music to a seller’s ears!

4. Circle Prospecting Cold Calling Script

Circle prospecting is a great way to increase your exposure in neighborhoods where you’re already active. Deploy this circle prospecting script from the indelible Ricky Carruth to go after homes in neighborhoods where you’re the listing agent.

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Hello, is this [Mr./Mrs. Name]? Hey, [Mr./Mrs. Name], this is [your name] with [your company].

How are you today? That’s good. Me too. Just enjoying this good weather outside. Isn’t it gorgeous today?

Pause and let them talk. Listen to what they say. Chances are high that you get into a conversation about the weather, back and forth. This will set the comfort level of the call. If it’s raining, talk about how nasty it is today. Adjust your opening to what the current weather is doing. When this part of the conversation is over, transition into the reason for your call.

Well, look, I don’t want to take up too much of your time today, but I wanted to let you know [market information, like “a house/condo was just listed in your neighborhood/complex” or “a house/condo just sold in your neighborhood/complex”]. I didn’t know if there was anything I could do for you regarding buying or selling real estate at this time.

Pause and listen. If they say yes, follow up and make a deal happen. If they say no, continue below.

I gotcha. Well, is there an agent in the area that you would work with if you did buy or sell in the area?

If the answer is no: OK, well one day you will want to buy or sell, and I would like the opportunity to work with you when that day comes. Would it be OK if we stayed in touch?

If they say yes: Great! What is your email address?

Awesome. Thanks so much. I look forward to speaking again soon!

Why it works: The great Ricky Carruth understands that not every cold call leads to a listing or in-person meeting. However, he considers a cold call successful if he can secure an email address. Put that email into an email marketing drip campaign, and with some top-notch lead nurturing, you might just be their new agent. 

5. Open House Invitation Cold Calling Script

Here, Kevin Ward leverages all of the work that goes into hosting an open house by using it as a reason to cold call and extend personal invitations. This strategy becomes extra effective when you customize it to your unique situation.

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Hi, my name is [name] with [brokerage].

I wanted to let you know about an open house event we are going to be holding for the [owner name] family over on [address] this [day] from [start time] to [end time]. You know where that is? I wanted to invite you to come by and take a look. [Mention any special treats or refreshments, etc.] And also I wanted to find out a few things from you:

Choose one question from the list to focus on:

• Do you know anyone who would like to move into our area? What are they looking for in a new home?
• Just out of curiosity, when do you think you might be ready to make a move of your own?
  • If their time frame is 60 days or less: It sounds like our next step would be to schedule a time to get together and discuss the best way to make all this happen for you. Which would be the best time for us to get together, Monday at 4:15 p.m. or Tuesday at 4:15 p.m.?)
• How long have you lived here? Where did you move from? What brought you to this area?
  • If you were to move again, where do you think you would go next?
  • And how soon would you like to do that?
  • If their time frame is 60 days or less: It sounds like our next step would be to set up a time to get together and discuss the best way to make all this happen for you. Which would be the best time for us to get together, Monday at 4:15 p.m. or Tuesday at 4:15 p.m.?
  • If their time frame is 60 days or more: Fantastic! I look forward to hearing more about that at the open house on [date and time]!

Why it works: This is another opportunity to get in front of people. If you personally invite someone to come to an open house, not only are you meeting them in person, but they are getting to see you in your element! Additionally, I appreciate Kevin’s enthusiasm throughout—this script serves as a good reminder to be upbeat, friendly, and positive! Of course, people on the other end of the phone can pick up on fake sales telemarketer friendliness instantly, so make sure you’re being your authentic self.

6. Script Responding to an Online Buyer Query

If your marketing, website, and landing pages are doing their job, you should have leads filling in their information to get home valuations, property listings, and valuable free content. Now that you have this contact information, what do you do with it? This script is the perfect way to introduce yourself to buyer prospects and start what is sure to be a profitable conversation.

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Hi, I’m [name] with [brokerage]. I received your information from the form you filled out online requesting [a neighborhood report/property information]. Do you remember filling out this form? Is now a good time to talk?

I called to confirm that you received the information I sent you, introduce myself, and answer any questions you might have. I have been an agent in [area] for [x] years. Last year was a record for me, actually—I sold [x] homes and helped [x] people find new homes, many in the area you’re interested in. That community is truly unique; it offers [list features of the neighborhood/community].

I know for a fact that some new homes are coming on the market soon in [community of interest to the lead]. Would you be interested in seeing some of them or perhaps meeting to discuss your home-buying needs?

Why it works: This script is professional, helpful, and concise. If someone is starting their homebuying journey, they will appreciate this agent’s communication style. While it’s not a true cold call since the lead has already made the first move, treating it like any other cold call will set you up for success with cold and warm leads.

I also love that the agent has confirmed that the potential homebuyer did fill out the online form. This further qualifies a lead and shows that the agent respects the lead’s time and wishes. It’s basically getting permission from the lead to make a pitch.

7. Real Estate Cold Calling Voicemail Script

According to Pipedrive, 80% of calls go to voicemail, which means leaving the right message needs to be an important part of your real estate cold-calling strategy.

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Hi [first name], this is [name] with [ brokerage].

I’m calling because [reason for calling], and I would love to hear your thoughts. I will follow up with you [how and when], or you can call me back at [number]. I look forward to connecting with you soon!

Or, if it’s a second call:

Hi [first name], this is [name]. You mentioned [fill in the blank] when we spoke last week. I just wanted to follow up with you and see how things went. Let’s talk again soon!

Why it works: This option is great for real estate agents new to cold calling. Some strategists argue that leaving a voicemail can turn a cold call into a lukewarm one. It establishes who you are and why you’re calling in a warm and friendly tone, but it doesn’t include your pitch. The goal is to secure that following conversation when they call back or you make a follow-up call.

Tips for Leveling Up Your Cold Calling 

Real estate cold calling requires much more than picking up the phone and dialing a random number. If you want to excel at cold calling as a lead generation strategy, here are some tips to follow and remember:

Tip 1: Prepare & Maintain a Positive Attitude

Build a strong opening that you feel comfortable with. Start with a friendly greeting and a clear introduction to why you’re calling. Or, mention something interesting, like a recent market activity or a specific property, to capture interest. Practice your opening real estate script with a friend or a colleague until it feels natural and confident. This sets the tone for the rest of the call, so ensure you’re optimistic about engaging your prospect.

If you get rejected, don’t take it personally. Rejection is a natural part of cold calling. Every agent gets rejected at some point. Instead of feeling discouraged, view each rejection as an opportunity to learn and improve your real estate cold calling script. Remember, persistence and a positive attitude are vital to turning cold calls into successful connections.

Tip 2: Let the Math Motivate You

A study by Baylor University on real estate cold calling revealed that, on average, it takes 209 calls to secure one listing appointment or referral. While this may seem daunting, here’s a silver lining:

A dedicated real estate professional making 100 calls daily, five days a week, can generate about two weekly listing appointments or referrals. Over a year, assuming you work 50 weeks, this results in around 100 prospecting appointments annually. So, rather than focusing on real estate objections, rejections, wrong numbers, and hang-ups, concentrate on the positive outcome of determination. The numbers work in your favor; consistent effort will lead to more listings.

Tip 3: Use an Auto-dialer

An auto-dialer keeps you focused and gets you through your call list faster. It can decrease your phone time by more than half. REDX’s Power Dialer claims to boost your call volume by over 400%. Wouldn’t that be more productive?

If you aren’t familiar with REDX, it is an essential tool for cold callers. It gathers all your expired, FSBO, FRBO (for rent by owner), and preforeclosure leads in one place. By aggregating data across the web, the platform compiles contact information into a single dashboard. Then, you can use the built-in auto dialer to knock down your call list every day efficiently. Want to start booking more listing appointments? REDX is offering to waive its $150 setup price for The Close readers.

Tip 4: Mind Your Timing

New agents often wonder about the best time of day for cold calling to achieve the best results. While opinions may vary, data from a Baylor University study indicates that the most productive time for cold calls is between 10 a.m. and 2 p.m. On the other hand, the least effective time to make calls is in the evening, after 5 p.m., as people are winding down from their day and may be less inclined to engage.

Start with these recommended times, and adjust based on your experience. Consistently calling during optimal times can increase your chances of securing appointments.

Tip 5: Track Your Results

Tracking your results is essential for improving your cold calling strategy. Record which real estate phone scripts yield the highest success rates and the most effective times to call.
Using the right tools enhances productivity and keeps your effort organized. With that, we suggest a good customer relationship management (CRM) tool where you can track your calls, the days and times you called, the number of conversations, as well as rejections. If you’re looking for an affordable, full-featured CRM, consider one of our top picks, LionDesk.

Tip 6: Always Follow Up

After the initial cold call, send a thank-you text message or email to reinforce your conversation and keep the prospect engaged. And just like your initial cold calls, time your follow-ups to avoid annoying your prospects. Remember, following up regularly and respectfully shows persistence and professionalism.

FAQs: Real Estate Cold Calling Scripts

How to do cold calls in real estate?

What is the best cold call opening line for real estate agents?

What are the 4 pillars of real estate cold calling?

How to introduce yourself as a real estate agent sample script?

Bringing It All Together

Mastering real estate scripts for cold calling can be daunting. If you’ve wondered whether cold calling is the right strategy for you, try out our seven tested and proven scripts. Have you ever tried cold calling a potential client? How did it go? I want to hear your experience in the comments!

The post 7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen appeared first on The Close.

Understanding Divorce Leads in Real Estate

As real estate agents, we help people with one of the largest financial purchases of their lives. In divorce situations, the couple has to sell their largest asset—sometimes unwillingly. This makes these types of transactions very volatile, and a real estate agent must handle them with the utmost care. Divorce real estate listings are not for the faint of heart. You must be discerning in your communication with both sellers and keep them focused on the one thing they must do—sell the home. 

Divorce leads for realtors can be lucrative if you know what you are doing. Here are a few potential benefits of working with divorce leads:

• High motivation to buy or sell: Clients going through a divorce are often highly motivated to sell their home quickly. Also, each party may need to purchase a new home, potentially resulting in multiple transactions from a single lead.
• Increased future listings: Divorce leads can contribute to a steady stream of new listings for future income.
• Potential for repeat business: Clients who feel supported and understood during a difficult time are likelier to recommend your services to friends and family or return to you for future real estate needs (especially because they’ll both need someplace to live after selling).
• Building trust and empathy: Building trust with these clients can set you apart from other realtors and develop long-term relationships. They need someone who can empathize with their situation and provide compassionate guidance. 
• Collaboration with other professionals: Handling divorce real estate leads often involves working closely with other professionals such as divorce attorneys, mediators, real estate investors, and financial advisors. Establishing strong relationships with these professionals can lead to a reliable referral network, which enhances future business opportunities.
• Emotional reward: Helping clients navigate a difficult period and find new beginnings can provide a deep sense of satisfaction and professional fulfillment.

If you are someone with a deep compassion for others coupled with the ability to tackle emotional and legal complexities, learning how to become a divorce listing agent may be just what you need to thrive in a niche market.

How Divorce Leads Differ from Other Leads

Unlike typical transactions, working with divorcing couples requires a gentle approach that takes into account how emotional this process will be for them. These leads demand a higher level of sensitivity in handling every issue, even down to simple phone calls. 

I’ve personally worked with couples in high-stress divorce situations, and even the smallest detail can derail an entire transaction if one party reacts poorly. Often, it’s not about you as the agent but rather the message you’re conveying from the other spouse.

Let’s take a look at what makes these transactions different and how to handle common issues.

Tips for Working with Divorce Leads

When working with clients going through a divorce, here are some practical tips to make the process smoother and more supportive:

• Tip 1: Build Trust Through Empathy: Show genuine care and understanding for their situation to build trust from the start.
• Tip 2: Know the Legal Landscape: Familiarize yourself with divorce-related real estate laws and work closely with legal professionals to navigate complexities.
• Tip 3: Keep Communication Clear: Facilitate open and transparent communication between all parties involved to avoid misunderstandings.
• Tip 4: Be Proactive and Meet Deadlines: Stay on top of timelines set by court orders or agreements to demonstrate reliability and professionalism.
• Tip 5: Team Up With Experts: Collaborate with divorce attorneys, mediators, and financial advisors to provide comprehensive support throughout the process.
• Tip 6: Maintain Neutrality: Stay impartial and focus on facilitating a fair transaction without taking sides in any disputes.

In addition to tips for handling divorce leads for realtors, we should also take a look at the pros and cons of being involved in these types of transactions.

Borrowed Wisdom on Divorce Leads

While I’ve got a lot of advice and tips here, gathering as many strategies as possible from experienced experts is beneficial. It will give you an arsenal of strategies to try when working with divorce leads. 

Check out the The Reverse Selling Podcast—Unlock Endless Listings With The Divorce Real Estate Niche—on finding your unique niche to start thinking about whether or not this divorce lead is right for you.

How to Get Divorce Leads for Realtors (+ Tools) 

There are many ways to find divorce real estate listing leads. The last thing you want is to upset someone going through a tough divorce. It’s all about building trust and showing empathy. It’s key to use a mix of networking, online marketing, and social media strategies that fit the unique needs of clients dealing with divorce.

Build a Referral Network

Connect with divorce attorneys, therapists, and mediators who often work with clients in divorce situations. Building relationships with these professionals can lead to valuable referrals. Also, try connecting with relocation professionals, specifically military relocation professionals. They see many different types of divorce situations, and their job is to connect people with agents like you. Don’t be afraid to attend local events, join organizations, and keep in touch with everyone you meet regularly.

Platforms like SOLD.com allow agents to join their referral networks to connect with potential leads to list or purchase properties. Click the button below to check it out for yourself.

Use Online Marketing

Online marketing is crucial for reaching divorce leads. Start by optimizing your website with keywords related to divorce real estate. Consider running targeted ads on platforms like Google Ads or social media, where potential clients search for information about real estate and divorce. Creating blogs or videos that address common divorce-related concerns can also attract organic traffic and establish your expertise.

Market Leader offers direct leads or social media boosts with a paid subscription. Start building your online presence today.

Leverage Social Media

Social media platforms provide powerful tools to connect with potential clients going through a divorce. Develop a strategy with regular updates and engaging content. Use platforms like Facebook, Instagram, and LinkedIn to share tips, client stories, and information about your services. Engage in discussions in local groups or forums where people seek advice on real estate and divorce. Divorce affects anyone, from renters to the luxury market, so remember to mix it up and stay active in as many groups as possible.

Agent Crate helps you stay engaged on social media by providing branded content that can be automated to optimize your business.

Final Thoughts

If you decide you want to try to tackle divorce leads, make sure you do it with an empathetic and proactive approach. It’s all about understanding the complexities involved—both emotional and legal—to offer top-notch service and build strong client trust. By networking with professionals in related fields and using modern marketing tactics, we can guide clients through what may be their most difficult real estate journey. Remember, each deal is a chance to make a real difference in someone’s life. So, approach these challenges with compassion and positivity, helping others when they need it most. 

Do you work with divorce real estate leads or have any coaching wisdom on how to find divorce real estate leads? Share some of your best advice or experiences in the comments.

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