The Close’s top picks for best real estate apps

Our Top Picks	Best For	Starting Price	Learn More
	Lead generation	Free with Zillow Premier Agent membership	Zillow Premier Agent ↓
	Open houses	Free	Curb Hero ↓
	Home valuations	Free for National Association of Realtors (NAR) members	RPR ↓
	Commercial real estate listings	Free	LoopNet ↓
	DIY 3D tours	Free with a $400 Pivo Pro device	Pivo Tour ↓
	DIY design and marketing templates	Free; Subscription starts at $9.99	Canva ↓
	Video messaging	$33 per month	BombBomb ↓
	Organizing files and data	Free; Subscription starts at $10	Notion ↓
	Transaction management	$31.99 per month	Dotloop ↓
	Realtor safety	$20 per month	Forewarn ↓
	Social media on-the-go	$39 per month	Agent Crate ↓
	Agent coaching and goal-setting	$39 per month for agents; $459 for teams	Agently ↓

1. Zillow Premier Agent

• Best for: Lead generation
• Cost: Free with Zillow Premier Agent membership
• Favorite feature: Built-in CRM and automated digital advertising
• Available on:

Zillow is a powerhouse in the real estate world, especially when it comes to lead generation for agents. Sure, Zestimates can be hit or miss, but there’s no denying that millions of potential buyers flock to Zillow every day.

Becoming a Zillow Premier Agent lets you tap into an enormous pool of local, targeted leads. Plus, its app has a surprisingly robust customer relationship manager (CRM), allowing you to import leads, set up tasks, and automate texts and emails.

2. Curb Hero

• Best for: Open houses
• Cost: Free
• Favorite feature: QR-code sign-in forms; integrations with 6,000+ CRMs
• Available on:

Curb Hero is one of The Close’s best open house apps. It lets you create sleek open house digital sign-in sheets customized with your branding. These sheets are perfect for capturing visitors’ information for effortless follow-ups.

But it’s more than just a sign-in app — it gives you real-time data and analytics on your open house performance. Plus, the app integrates with most CRMs, allowing you to manage your leads easily after your event.

3. RPR (Realtors Property Resource)

• Best for: Home valuations
• Cost: Free for NAR members
• Favorite feature: In-depth property reports and neighborhood demographics
• Available on:

RPR (Realtors Property Resource) is a game-changer for NAR members, especially since it’s free. It’s packed with tools, including an in-depth property report and an Automated Valuation Model (AVM) that rivals how experienced agents do comparative market analysis.

You’ll get insights on home ownership history, mortgage info, neighborhood demographics, and market trends. The app also has GPS-enabled driving directions and instant property and market data access.

4. LoopNet

• Best for: Commercial real estate
• Cost: Free
• Favorite feature: Comprehensive property insights; map-based search feature
• Available on:

LoopNet is the premier online commercial real estate marketplace. It offers many tools and resources to help you access a vast network of potential buyers, sellers, and investors. It boasts over half a million listings, including industrial and multifamily properties. 

Its tools provide insights into property values, rental rates, and market conditions in specific areas or asset types. If you’re looking to scale your business, LoopNet is a must-have app.

5. Pivo Tour

• Best for: 3D tour videos
• Cost: Free with a $400 Pivo Pro device
• Favorite feature: Unlimited captures and AI-powered motion-tracking
• Available on:

Pivo is one of the best apps for real estate agents looking to create virtual home tour videos. It combines an AI-driven motion-tracking camera with a high-quality photo editing app, making it easy to create videos for open houses and new listings. 

The system costs $400 as a one-time purchase and includes the Pivo phone holder, tripod attachment, and a remote. Compared to pricier 3D tour services like Matterport, Pivo can pay for itself with just one listing.

6. Canva

• Best for: DIY design and marketing templates
• Cost: Free; Subscription starts at $9.99 per month when billed annually
• Favorite feature: In-app mobile editor; lots of free real estate templates
• Available on:

Seriously, who hasn’t heard of Canva these days?! Canva is the most well-known and versatile design platform — a must-have for all your real estate marketing materials. Its user-friendly interface and massive template library let you quickly whip up social media posts and edit real estate videos. It even has real estate-specific icons, stock photos, and prefilled templates to streamline your workflow.

Looking for video editing software? Check out the Close’s roundup of the best real estate video editing software for some curated options.

7. BombBomb

• Best for: Video messaging
• Cost: Subscription starts at $33 per month
• Favorite feature: Unlimited recording length; custom branded videos
• Available on:

BombBomb is one of those top-rated real estate apps that makes video marketing seamless. It helps agents connect with leads in a more personal way. The app compresses your videos so they’re easy to send via text or email. 

While it’s not real estate-specific, its seamless email marketing integrations make it a favorite among agents. If you’re looking for the most powerful platform to harness the power of video marketing, BombBomb is a stellar choice.

8. Notion

• Best for: Organizing files and data
• Cost: Free; Subscription starts at $10
• Favorite feature: Unlimited file uploads; custom websites and automation
• Available on:

Notion is an incredibly versatile tool for organization and productivity that lets you customize your workspace to fit your needs. Whether you’re managing transactions or tracking leads, Notion’s system helps keep everything in one place. 

It integrates with tools like Google, Slack, Trello, and Dropbox. Agents can use databases, project boards, and task management tools to stay on top of every deal.

9. Dotloop

Manage transactions and modify real estate contracts anytime

• Best for: Transaction management
• Cost: $31.99 per month for agents
• Favorite feature: Document scanner, clause manager, and audit trail
• Available on:

Dotloop makes transaction management a breeze, keeping all your documents, e-signatures, and contracts in one easy-to-use platform. No more chasing paperwork — everything’s centralized for easy collaboration with clients and teammates. If you’re tired of the back-and-forth and want to save time, download the Dotloop app on your phone. We strongly recommend it — in fact, it’s in our list of the best real estate transaction management software.

10. Forewarn

• Best for: Realtor safety
• Cost: $20 per month
• Favorite feature: Verify identities; view criminal histories and financial risks
• Available on:

Realtor safety is non-negotiable, and Forewarn gives you instant background info on potential clients before you meet them. No more waiting days for a report — all you need is a quick search on your phone for key details like criminal history and financial risks. 

It’s a simple, no-fuss way to vet strangers and add more security to your business. If you are looking for a reliable, efficient, and easy-to-use tool to protect yourself, Forewarn is worth checking out.

Honorable Mentions

I came across some cool real estate software that works perfectly on mobile, although they don’t have a dedicated mobile app (yet!). But here’s an insider trick: you can save any website to your home screen for an app-like experience. Just visit the site, tap the share or menu icon, and select “Add to home screen.” Voila! One-click access anytime. 

Here are two of those tools you can use this way:

11. Agent Crate

• Best for: Social media on the go
• Cost: Starting at $39 per month
• Key features: Marketing templates and a design studio that’s great for mobile

Agent Crate takes your social media posting to the next level. It features a vast library of content you can customize to fit your brand colors, logo, and design and post from anywhere. As with many real estate tech trends right now, it has also incorporated AI into its platform, helping you get your posts out even faster. If keeping up with social media feels like a chore, Agent Crate does the heavy lifting.

12. Agently

Set goals and stay on track with Agently

• Best for: Agent coaching and goal-setting
• Cost: $39 for agents; $459 for teams
• Key features: Automated agent onboarding and AI-powered listing builder

Agently is like having a real estate coach in your pocket. With innovative tools to assist in onboarding, training, and productivity tracking, Agently gives brokers a leg up in keeping their agents moving forward and hitting their productivity and GCI goals while supporting their professional development. 

One standout feature? There are agent challenges and contests that turn daily tasks into fun, rewarding competitions.

Methodology: How we chose the best real estate apps

With years of experience analyzing and reviewing real estate tools, I’ve seen firsthand how the right apps can transform how agents and brokers work. For this article, our writers, editors, and real estate professionals reviewed hundreds of mobile apps for realtors. Our top picks were based on the following criteria:

• Functionality: The app must address agents’ practical challenges and streamline workflows rather than add unnecessary tasks. It should enhance efficiency and make daily operations easier.
• Pricing: The app’s cost should align with the value it provides. A strong return on investment (ROI) is key, whether through improved efficiency, lead gen, or enhanced agent productivity.
• Ease of use: The app should be intuitive and easily integrated into a busy workday. Having a minimal learning curve, user-friendly interface, and straightforward navigation are essential.
• Feedback and verified reviews: Widespread adoption and positive agent feedback indicate reliability. Growth in user adoption and positive customer reviews add credibility. 
• Stability: The best real estate apps for realtors should run smoothly with limited interruptions, crashes, or technical issues, ensuring a seamless experience.

Our team regularly reviews and edits the articles on our site to ensure we provide you with the most up-to-date information. We pride ourselves on an independent editorial review process. Read more about our methodology here.

Frequently Asked Questions (FAQs)

What apps do realtors use?

What is the best real estate sales app?

Which app is better, Zillow or Realtor?

How do real estate apps determine home value?

What is the best app for finding property?

Which site is best for selling property?

Your take

What are your go-to apps for real estate agents to boost your work efficiency, connect with leads faster, and close more deals? Do you agree with my list of the best apps for real estate? Which ones did I miss? Let me know in the comments!

The post 12 Best Real Estate Apps for Agents in 2025 appeared first on The Close.

I’ve updated our list of strategies to improve your marketing. So, grab your coffee and dig into our best real estate marketing ideas.

Brand and engagement marketing ideas

Creating your brand story is one of the most important steps in establishing authority in your market area. Your brand should reflect who you are authentically to give your target audience a way to make an emotional connection to you.

1. Create a personal brand rooted in your values

Start your real estate journey by creating a personal brand that resonates with your target audience. A solid brand does something that a website or glossy headshot never will — it helps you build a unique selling proposition. Every agent has access to the same marketing tools, from artificial intelligence (AI) to gorgeous templates, so what sets you apart? Your brand.

To start defining your brand, consider what your clients need and what you bring to the table that others don’t. Define your brokerage’s mission, vision, and core values to guide your marketing strategy. Your branding should reflect your values and align with the people you want to attract. So think about why you got into real estate (besides the potential of making gobs of money). 

Remember, don’t try to be something you’re not. The right client will connect with you for the right reasons.

Pro-tip: Jump on the fast lane to success and hire experts to create your brand. Agent Image focuses on high-quality design and award-winning service, allowing you to scale your business smoothly to the next level. Use our link to sign up for 20% off any website package!

2. Create a compelling slogan

Once you’ve defined your mission, vision, and core values, you should clearly understand your real estate brand. The next step is creating a memorable slogan summarizing your value proposition. Think of it as your one-sentence elevator pitch.

Summing up your value prop in one short sentence isn’t easy, but a compelling real estate slogan can significantly boost brand recognition. It helps communicate who you are and who you work with and creates a personal connection with your audience.

3. Generate referrals from local businesses

Experienced agents know that local business owners can be a sweet referral source. Who else is as plugged into your community as the local salon owner, restaurateur, or florist? They know when people are getting married, divorced, or making other life changes that might lead to a transaction. So, if you want to generate motivated referrals, you can’t go wrong building these relationships.

You’re probably already working with several types of businesses, like photographers, movers, contractors, staging companies, home inspectors, insurance agents, etc. You might consider hosting an event together. Try some of these ideas:

• Host a workshop with a qualified home inspector to educate potential military homebuyers about the VA inspection process.
• Invite a lender to a first-time homebuyers event to help boost the prospecting potential. They can help answer questions about how to get started.

These work equally well as in-person events or online webinars. Creating an informational event around a specific real estate topic is easy, but you need a strategic marketing strategy to get a good turnout. Use Facebook Events, print marketing, organic social media posts, and emails to get the word out.

Looking for a free referral network to boost your lead gen efforts? Sold.com delivers high-quality buyer and seller leads that convert easily. And you don’t pay for any leads until they close!

Visit Sold.com

4. Get real results from freelance designers

As you scale your business, it’s important to find ways to continue creating content and marketing materials while being able to focus on serving your clients. This is why learning to hire and work with freelance designers is one of agents’ most essential marketing skills. Here are four tips for getting the most out of your consultation with design professionals:

1. Share your mission, vision, and values statement so they understand your brand.
2. Decide on fonts, brand colors, and style before hiring a designer.
3. Find a designer who fits your needs and budget.
4. Don’t rush feedback — take time to absorb the work before requesting changes.

Apps like Canva and Adobe Express offer great templates for DIY-ers — but you’ll want to work with a pro at some point, especially if you want your marketing materials to hit the mark. Even using services like Tailor Brands for logo design requires knowing what you want and how to communicate it.

Looking to elevate your real estate branding? Fiverr connects you with freelance designers who can create custom logos, business cards, social media posts, and other real estate marketing materials tailored to your style. With so many budget-friendly options, you can get quality designs without breaking the bank!

Marketing real estate ideas for social media

There’s no denying that you must have an online presence for people to build trust in you. Use some of these creative real estate marketing strategies to help save time, stress, and frustration in building your social media marketing strategy.

5. Master social media content creation

You must post often to scale your social media and generate leads. However, quality matters as much as quantity, so creating high-quality content that fits your brand and works for all social media platforms you use is essential.

An easy way to stay consistent is to use real estate templates from companies like Coffee & Contracts, LabCoat Agents Marketing Center, and Agent Crate. These providers offer social media content, real estate marketing ideas, and professionally designed templates.

Here’s my take on the best resources for social media content creation, plus links to our in-depth reviews if you want to dive deeper:

Platform	Best for	Review	Learn more
	Increasing engagement on social media and email	Coffee and Contracts review	Visit Coffee and Contracts
	Those on a budget who want automated social media posting	Agent Crate review	Visit Agent Crate
	Teams who want an easy-to-use mobile app with a design studio and direct mail feature	LabCoat Agents Marketing Center	Visit LabCoat Agents Marketing Center
	Editing real estate videos using its Wix Video Maker	No review yet	Visit Wix.com
	Hiring freelancers who can create and edit all types of content for agents	No review yet	Visit Fiverr

6. Adopt social media strategies from top influencers

To generate more leads through social media marketing, learn from the most successful real estate influencers and marketers and adapt their strategies to fit your style. As Tony Robbins says, “If you want to be successful, find someone who has achieved the results you want and copy what they do.” 

Follow real estate influencers you resonate with and see which topics get the most engagement. Share your perspective on those topics, add them to your marketing calendar, and stay consistent. Make sure to put your personality and unique ideas on their strategies, and don’t copy them directly. Not only is copying exact content unethical, but it won’t be authentic to your brand.

The more consistent you are, the more the algorithm works in your favor. Here are five real estate influencers to follow on Instagram:

• Taya DiCarlo (@tayadicarlo) for fun and educational reels
• Leigh Brown (@leighthomasbrown) for humor and actionable advice for buyers
• Glennda Baker (@glenndabaker) for no-nonsense advice for buyers and sellers
• Chelsea Peitz (@chelsea.peitz) for real estate social media advice and lifestyle content
• The Broke Agent (@thebrokeagent) for real estate humor and viral memes

7. Use Facebook Messenger ads to boost open rates

If you’re looking for smarter marketing ideas for real estate agents, try Facebook Messenger ads. Unlike crowded news feeds, Messenger feels more personal. It’s a great way to connect with many Facebook Messenger users over 45 — the same demographic as home sellers.

Here are six steps to get you started:

• Set up an Ads Manager account in Meta.
• Choose the engagement objective.
• Set the engagement option to “Messaging apps” and select Messenger or Instagram.
• Set your ad duration, designate your audience, and choose your ad format. 
• Customize the greeting people see after clicking on your ad.
• Review, edit, and publish your ad.

Once you start receiving leads through your ads, use LionDesk’s customer relationship manager (CRM) to automate texts and keep prospects engaged. If you’re unsure about signing up for its services, LionDesk offers a 14-day free trial!

Marketing ideas for more real estate referrals

Well-established real estate agents know the secret to success is getting referrals. Use some of these real estate agent marketing ideas to help generate more referrals and grow your business exponentially.

8. Automate your review-collecting process 

If you don’t ask for client reviews, you leave money on the table. But let’s be honest — agents get busy, forget, or feel awkward bringing it up. The longer you wait, the more challenging it is to reconnect with past clients.

Instead of manually chasing down past clients, savvy agents automate their review-gathering process with reputation management platforms like Birdeye. These platforms have tools that reach out to your clients to ask for testimonials. There is less friction and awkwardness, so you get more reviews on more websites.

9. Build social proof with video testimonials

A few years ago, a handful of 5-star Zillow reviews was all a realtor needed. While they are still a crucial part of your online presence, they are simply not enough. With fake reviews everywhere, people are growing skeptical of written real estate client testimonials. They’re just too easy to fake.

Video testimonials, on the other hand, naturally feel more authentic and are nearly impossible to fabricate. They can be used in your realtor marketing across social media, emails, landing pages, websites, and YouTube. Here are a few quick best practices to help your video testimonials shine this year: 

• Keep them short: Shorter videos are more likely to be watched to the end, a vital engagement signal for most social media platforms. 
• Shoot vertical videos: This will make them easier to share on Instagram Stories, Reels, TikTok, and YouTube Shorts.
• Send questions in advance: Make it easy for clients to think of responses, and they will be less nervous on the shoot day.
• Done is better than perfect: No need to make a big production out of your testimonial videos! Sometimes, candid videos shot on your phone work better.

10. Engage past clients with experiential marketing

As any seasoned agent will tell you, five minutes of in-person engagement is worth hours of online engagement. That’s why many top-producing agents invest in experiential marketing — exclusive client events like dinners, wine tastings, educational seminars, and charity drives.

Take annual holiday parties, for example. These parties bring together past clients, friends, and vendors, keeping people talking for months. The best part? These events often lead to new transactions.

11. Give memorable closing gifts

While closing gifts are an excellent way to encourage referrals, most realtors miss the mark by focusing on self-promotion instead of what clients actually want. The best gifts should feel personal and useful — not just another mug with your brokerage logo.

Think about what would make their first day in a new home easier. Moving into a house while everything is still in boxes is difficult. A gift basket with essentials like kitchen towels, a bottle of champagne with flutes, an Echo Dot, or even a pancake mix for breakfast can go a long way. Thoughtful and practical gifts show you care about your clients, while also keeping you top of mind.

Marketing ideas for real estate listings

These ideas, from enhancing curb appeal to crafting creative listing descriptions, will help you market your listings more effectively.

12. Improve curb appeal on a shoestring budget

According to the National Association of Realtors (NAR), most Realtors recommend improving curb appeal before listing a property for sale. Curb appeal is essential for attracting prospective buyers. It’s the first and last thing people see when driving to the property, and great curb appeal also attracts those who drive by. A well-kept exterior signals that a home is cared for, making buyers more curious to see what’s inside.

Here are some simple low- or no-cost curb appeal fixes to try with your listing.

• Create an inviting seating area on the porch
• Perk up drab brown grass with lawn paint
• Replace the mailbox and house numbers
• Decorate the entrance with potted plants and flowers
• Upgrade porch lighting
• Tidy up hedges and replace dead or scraggly ones
• Add fresh mulch to the flowerbeds
• Powerwash the exterior of the home

For more ideas, check out our curb appeal strategy guide.

13. Create effective listing marketing plans with AI

“Those who list, last” is a well-worn real estate cliche because most successful agents regularly list properties rather than exclusively represent buyers. Whether you’re a seasoned listing agent or still working on getting your first seller client, a detailed marketing plan is your key to success.

Your marketing plan is one of the most powerful tools you have to land listings. Homeowners hire agents for their marketing expertise, so having a detailed plan to showcase during your listing presentation can set you apart. Some essential features of a marketing plan include:

• A strategy for overcoming common objections
• Unique selling features of the new listing
• A thorough and accurate comparative market analysis (CMA)
• High-quality visuals — photos, video walkthroughs, aerial footage, and a 3D tour
• A compelling listing description
• A multi-channel promotion strategy

While your marketing plan sets the foundation, artificial intelligence (AI) tools like ChatGPT and Grammarly can take your listing descriptions to the next level. These apps help agents create listing descriptions, refine marketing copy, and brainstorm topics. Think of it as the editor you never had. However, keep in mind that AI shouldn’t replace your expertise.

Here are four AI tools you can use to write better real estate marketing copy this year:

AI copywriting tool	Best for	Starting monthly price	Learn more
	Everything from short marketing copy to e-books, lead magnets, and listing descriptions	Free	Visit ChatGPT
	Copywriting templates so you don’t have to start from scratch	$39 per seat	Visit Jasper.ai
	Creating workflows where agents can automate large-scale content creation and tasks	Free	Visit Copy.ai
	Cleaning up all writing, including emails, listing descriptions, social media captions	Free	Visit Grammarly

14. Enhance listings with virtual staging & VR tours

If you’re selling an empty home, consider virtual staging to help buyers visualize its potential. A spare room can be transformed into a kid’s room with bunk beds or as a home office. It’s one of the simplest yet most powerful real estate marketing ideas that can make a big impact.Besides that, using virtual reality (VR) in real estate can enhance listings further by letting buyers explore properties remotely through immersive 3D tours. Many tools, like Zillow, are available today to create interactive virtual tours that make potential buyers feel they’re walking through your listings.

Give your listings an edge with Zillow 3D Home tours, which let buyers visually explore properties from anywhere. This feature will make your listing stand out in Zillow search results. Best of all, creating a 3D tour is free with the Zillow app!

Real estate marketing ideas to boost visibility and communication

The more accessible you are online, the easier it is for your audience to connect with you and develop trust. Try implementing some of these additional realtor marketing techniques to increase your exposure.

15. Create a buyer presentation

Successful agents know that buyer presentations are just as important as listing presentations. Especially in the wake of the NAR settlements, you must try to go through a proper buyer presentation with your leads. According to the NAR, most buyers interview just one agent before deciding — so creating and practicing an informative buyer presentation is key to attracting more this year and beyond.

Here are tips for delivering the perfect buyer presentation:

• Break the ice with small talk
• Tell them exactly how long the presentation will take
• Ask specific and open-ended questions to build a buyer profile
• Don’t mislead your clients — ensure they understand the commission structure and their responsibilities along with yours
• Let your buyer do most of the talking
• Role-play your presentation with another agent before doing it live

16. Write scripts & pre-record videos for text messaging

Text messaging is one of the fastest ways to connect with leads. Most people open text messages within five minutes, which is way faster than an email. If you’re using it in your real estate marketing, you need to be ready to respond quickly.

The good news? Many CRMs, like Wise Agent and BombBomb, let you save text templates and send pre-recorded video messages. Your text messaging scripts don’t need to be perfect — just ensure they are clear, friendly, and to the point, much like our recommended text messaging scripts.

Stay connected with your leads using Wise Agent’s built-in text messaging feature. Quickly follow up with leads, send appointment reminders, and keep conversations going — all from one easy-to-use CRM.

17. Launch a real estate podcast

Starting a real estate podcast is an incredibly effective way to showcase your communication skills, personality, and local area knowledge. Use your podcast to spotlight local businesses, interview other adjacent business owners (think vendors, like local lenders or photographers), or spew some of your market wizardry and real estate expertise.

Invite expert guests on your podcast to boost your credibility and build your audience quickly. If you’re lucky enough to have a local influencer with a decent following in your area, seek them out and offer to work with them. Consider being a guest on someone else’s podcast too, where you answer questions about your area’s current real estate market.

For some inspiration, check out our roundup of the best podcasts for real estate agents — these could give some structure on how to approach creating yours.

18. Create neighborhood spotlight videos

Make videos highlighting specific neighborhoods or communities in your market area. Showcase any unique features, amenities, schools, and local businesses that stand out to give your potential buyers a wide-lens view of what it’s like to live in the neighborhood.

Neighborhood videos can be simple and made in either long or short form. A great strategy is to post long-form videos on YouTube and break them into shorter clips for your social media pages. Using real estate hashtags and geotags can help boost visibility and attract more leads.

Frequently Asked Questions (FAQs)

What type of marketing is best for real estate?

What is the most profitable part of real estate?

Which platform is best for real estate advertising?

Your take

With the endless variety of marketing tools out there claiming to do everything except wash your dishes, figuring out what works for your business can take a lot of work. Worse, many agents chase the latest fads and waste time learning the ins and outs of the latest shiny object. If you want to make real gains in marketing this year, you need to think strategically about the marketing strategies you use for your business.

Do you have any killer marketing ideas for real estate that our readers should know about? Let us know in the comments.

The post 18 Clever Real Estate Marketing Ideas appeared first on The Close.

So, grab your favorite brew, kick back, and let’s spill the tea on the ten best real estate marketing companies taking the biz to the next level and helping homes—and their agents—shine like never before!

• Constant Contact: Best for SMS marketing and list-building tools
• Market Leader: Best for all-in-one marketing solution
• ReminderMedia: Best for personally branded magazines and email marketing
• Easy Agent Pro: Best for lead generation
• Real Geeks: Best for real estate IDX website builder
• LabCoat Agents Marketing Center: Best for designing marketing materials
• Luxury Presence: Best for custom website design and brand development
• Agent Crate: Best for templates for print and digital marketing
• Happy Grasshopper: Best for written content creation
• Coffee & Contracts: Best for social media marketing

The Close’s Top Picks for Real Estate Marketing Companies

Constant Contact: Best for SMS Marketing & List-Building Tools

Pros

• Built-in CRM system
• Social media management tools
• Modern and beginner-friendly email template editor

Cons

• No free plan

The Close Score

4.9

Pricing:

4.6

General Features:

4.0

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

4.7

Reputation:

4.3

Expert Score:

4.1

out
of

5

Why I Chose Constant Contact

Constant Contact ranks first as the best real estate marketing firm as it makes it easy to grow a list of contacts who opted into SMS and then engage them through SMS messages. It offers an easy-to-use editor, a dedicated phone number to send texts, an SMS-enabled landing page, automated communications, and a reporting feature. Aside from that, its list-building tools allow you to create a custom webpage to capture and share new leads via social media, ads, and more.

Additional Features

• Integrations: Constant Contact has over 300 third-party integrations, including Canva, Vimeo, Shopify, and Salesforce.
• Email templates: 200-plus professionally designed, mobile-responsive email templates, from newsletters to seasonal email templates. 

Market Leader: Best for All-in-One Marketing Solution

Pros

• Network Boost that generates inexpensive social media leads
• All-in-one website and CRM solution
• Lead behavior tracking
• Direct mail tools integrated with digital marketing strategy
• Automated lead nurturing and conversion tracking

Cons

• Minimum six-month contract
• Leads limited in competitive ZIP codes
• Lack of price transparency
• Limited analytics
• No texting included in lead nurturing automation

The Close Score

4.4

Pricing:

2.0

General Features:

3.2

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

4.5

Reputation:

4.3

Expert Score:

3.3

out
of

5

Why I Chose Market Leader

Market Leader is a real estate marketing company known as one of the best real estate lead generation companies. It offers a comprehensive marketing package with a predictable monthly lead volume, a user-friendly CRM, elegant websites, and a marketing platform. Through its marketing center, you can also access bulk and direct mail options. For an extra fee, you may use Network Boost, their cost-effective Facebook ad service for online leads.

Additional Features

• Integrated CRM: Leads populate directly into the Market Leader ecosystem, where it tracks activity and nurturing begins.
• Mobile application: Lets real estate agents manage contacts, leads, and marketing on the go, ensuring timely client service with real-time notifications and easy access to data.
• Social media integrations: This real estate marketing solution enables agents to automate social media marketing, enhancing lead generation and online presence.

ReminderMedia: Best for Personally Branded Magazines & Email Marketing

Pros

• Facebook lead generation service
• Digital and printed branded magazines
• Postcard marketing campaign services

Cons

• No third-party integrations
• No mobile app
• No built-in SEO tools

The Close Score

4.3

Pricing:

4.0

General Features:

2.8

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

4.5

Reputation:

4.1

Expert Score:

3.3

out
of

5

Why I Chose ReminderMedia

With ReminderMedia’s branded magazines, you have over 30 cover options for each issue, and you can personalize them with your photo, logo, and contact info. Each issue includes a prewritten letter that you can customize. Plus, every magazine client gets a free landing page with ready-made lead magnets. And that’s not all—it sends weekly or biweekly emails packed with professional articles branded just for you, along with a contact form.

Additional Features

• Social media automation: Preschedule all your social media content and posts automatically for the entire year.
• Postcard campaigns: Identify a target audience, personalize a postcard design, and send it out to your targeted audience.

Easy Agent Pro: Best for Lead Generation

Pros

• Good value for cost
• Highly customizable
• Social media integration
• SEO-optimized content provided
• Easy integration with popular CRMs, including LionDesk, Follow Up Boss, and Wise Agen

Cons

• No free trial
• No mobile app
• No print mail solutions
• No live chat and 24/7 customer support
• Limited lead tracking

The Close Score

4.1

Pricing:

4.0

General Features:

3.2

Advanced Features:

4.7

Ease of Use:

5.0

Help & Support:

1.5

Reputation:

4.6

Expert Score:

3.7

out
of

5

Why I Chose Easy Agent Pro

Easy Agent Pro is one of the best real estate marketing companies because of its robust lead generation tools that can help you convert leads effectively. It offers stylish website templates, an easy PPC campaign setup with IDX, and helpful market reports for buyers and sellers. Its user-friendly landing page builder seamlessly connects with social media ads and includes built-in lead magnets for your YouTube strategies.

Additional Features

• Instafarm: Showcase your expertise and capture leads. With its Instafarm app, easily create pages for any neighborhood, community, or niche.
• Easy SEO: This new feature of Easy Agent Pro is an AI-driven SEO companion that helps you optimize your site by prioritizing tasks based on your strategy and availability.

Real Geeks: Best for IDX Website Templates

Pros

• CRM mobile app
• Automated email drip system
• AI-powered SEO fast-track
• SMS autoresponders

Cons

• No print mail solutions
• No live chat and 24/7 customer support
• Lack of customization in templates
• Too rigid for tech-savvy agents

The Close Score

4

Pricing:

1.0

General Features:

3.8

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

1.5

Reputation:

4.3

Expert Score:

4.3

out
of

5

Why I Chose Real Geeks

Real Geeks shines as a platform for real estate builder websites. With its entry-level plan, quickly create an IDX-enabled website using its templates. It features custom capture forms to enhance lead volume and exclusive page aesthetics. Ideal for both solo agents and larger brokerages, its Agent Landing Pages help build individual brands, allowing team members to generate leads easily. Overall, it’s a great budget-friendly option for real estate website building.

Additional Features

• AI-powered SEO fast-track: AI-generated pages are continuously added to your sitemap with fresh MLS content, helping search engines like Google boost your site’s rankings and visibility.
• Automated email drip system: Each lead in your system receives timely follow-ups, keeping the conversation active and your brand in their minds.
• Learn more: Check out our review of Real Geeks to dive deeper into these features.

LabCoat Agents Marketing Center: Best for Designing Marketing Materials

Pros

• 7-day free trial
• Customizable graphics and designs
• Mailchimp and Constant Contact integration
• Mobile app

Cons

• No reporting and analytics features
• No built-in SEO tools
• No autoresponders for email or text

The Close Score

3.9

Pricing:

4.0

General Features:

2.2

Advanced Features:

4.1

Ease of Use:

5.0

Help & Support:

3.5

Reputation:

4.3

Expert Score:

3.7

out
of

5

Why I Chose LabCoat Agents Marketing Center

LabCoat Agents Marketing Center (LCA) is a top choice for creative real estate advertising companies. It offers a wide range of high-quality, customizable templates for social media posts and business cards as well as open house flyers and mailers easily—just remember it doesn’t specifically cater to video or reel creation. Additionally, LCA excels with professional, attention-grabbing lead generation templates designed to convert viewers into clients.

Additional Features

• Design studio: LCA Marketing Center’s design studio is easy to use. It allows you to customize templates and create professional marketing materials effortlessly.
• Mobile app: LCA’s mobile app offers essential web features, enabling agents to create announcements and greetings quickly from anywhere.
• Video tutorials: Helpful instructional videos for new users of design platforms. These bite-sized tutorials cover everything from layering design elements to printing, ensuring you make the most of the platform’s features.

Luxury Presence: Best for Custom Website Design & Brand Development

Pros

• Stunning selection of website templates
• Fully customized branding
• Custom marketing tools, including lead capture
• Full-service marketing agency available
• DIY service available at a cost-savings

Cons

• Cost can be prohibitive
• No email marketing features
• No live chat support
• Setup can take a longer time
• Minimalist designs

The Close Score

3.6

Pricing:

1.0

General Features:

4.0

Advanced Features:

2.2

Ease of Use:

5.0

Help & Support:

3.0

Reputation:

4.9

Expert Score:

5.0

out
of

5

Why I Chose Luxury Presence

Some of the coolest real estate websites out there right now are made by Luxury Presence. If you’re diving into the luxury market, this site builder is the way to go. Its award-winning, customizable website templates are sleek, chic, and sophisticated—definitely giving off those high-end vibes. You’re gonna love it! And get this: you can team up with its awesome in-house creative crew to nail your vision and whip up a totally unique brand identity.

Additional Features

• Customizable websites and IDX tools: Luxury Presence offers elegant, customizable websites and IDX home search functionalities designed to assist agents in attracting and converting additional leads.
• AI-powered Tools: The Luxury Presence Copilot AI assistant aids agents in staying organized, overseeing communication, and simplifying tasks, thereby enhancing their daily efficiency.

Agent Crate: Best for Templates for Print & Digital Marketing

Pros

• Large selection of marketing templates
• Automated social media posting
• In-app design studio
• Canva-enabled templates for customization

Cons

• No third-party integrations
• No mobile app
• No built-in SEO tools
• No print mail solutions

The Close Score

3.5

Pricing:

4.7

General Features:

1.4

Advanced Features:

3.1

Ease of Use:

5.0

Help & Support:

2.0

Reputation:

4.0

Expert Score:

4.5

out
of

5

Why I Chose Agent Crate

Agent Crate is the real deal when scoring sweet value for a real estate digital marketing agency. For about half the dough that Coffee & Contracts or LabCoat Agents hit you with, you get some seriously slick marketing templates, an in-app design studio that’s super fun to use, and customization options that let you spin things. Plus, snag automated social media posting for extra cash if you want to level up.

Additional Features

• Stunning design templates: Agent Crate has upped its design game and offers tons of variety in its templates. Choose a design and customize it in Canva for a unique look.
• Social media posting: Add autoposting to social media networks for an additional charge. 

Happy Grasshopper: Best for Written Content Creation

Pros

• Live copywriters creating content
• Success coach to help you maximize the service
• Nurturing campaigns to increase conversion
• Email, text, and voicemail drop content templates
• Integration with numerous CRMs

Cons

• No free trial
• No built-in SEO tools
• No lead capture forms
• No print mail solutions
• No live and 24/7 customer support

The Close Score

3.3

Pricing:

1.0

General Features:

2.0

Advanced Features:

3.8

Ease of Use:

5.0

Help & Support:

3.5

Reputation:

3.9

Expert Score:

4.1

out
of

5

Why I Chose Happy Grasshopper

Happy Grasshopper isn’t your typical CRM; it’s a total game-changer for agents needing a boost in lead generation and nurturing. It lets you shoot out personalized, timely text messages to your network, cranking up those engagement rates with a direct line of communication. You can also whip up customizable automated campaigns. And let’s not forget the awesome library of professionally crafted, trendy messages that get refreshed every two weeks.

Additional Features

• Live copywriters: Working one-on-one with a live person to capture your voice for your marketing and lead-nurturing content is priceless—a thousand times better than using artificial intelligence (AI). You can easily build relationships based on your authentic self. 
• Advanced contact segments: Enables you to segment contacts into different lists and audiences for more targeted and relevant communication.
• Voicemail drops: Send a prerecorded audio message directly to a contact’s voicemail inbox without ringing their phone.

Coffee and Contracts: Best for Social Media Marketing

Pros

• Trendy design and well-written copy
• Templates and scripts for engagement
• Monthly content calendar
• Useful and stylish print templates

Cons

• No free trial
• No third-party integrations
• No automated posting
• No in-app template editor
• No print-on-demand options

The Close Score

3.1

Pricing:

4.0

General Features:

1.0

Advanced Features:

3.9

Ease of Use:

5.0

Help & Support:

2.0

Reputation:

1.9

Expert Score:

4.1

out
of

5

Why I Chose Coffee and Contracts

Coffee and Contracts might not have all the extras like some marketing agencies for real estate. Still, it makes up for it with stunning and on-trend graphic design, prewritten captions, and viral-invoking engagement post ideas. The Stories templates, hilarious Broke Agent memes, and Reels scripts with trending audio are all about getting those algorithms to work in your favor. Coffee and Contracts is like the secret sauce for social media success, serving up awesome content that’ll make your Instagram the one everyone else is jealous of.

Additional Features

• Monthly content calendar: Specifies what and when to post on various social networks. It could enhance user experience by adding autoposting features.
• Prewritten email newsletters and lead magnets: Offers prewritten templates for email newsletters, including checklists, local event calendars, open-house guides, and a preferred vendor packet. These templates are as visually appealing as the social media templates, featuring elegant designs and well-crafted copy.

Frequently Asked Questions (FAQs)

What type of marketing is best for real estate?

What is the best social media company for realtors?

How do you get leads from Zillow?

Methodology: How I Chose the Best Real Estate Marketing Companies

As a real estate professional, I’ve extensively tested various software platforms, evaluating their features, user experience, and competitiveness. When I share my insights, it’s based on firsthand experience and a solid understanding of what drives results in real estate. To ensure fairness and objectivity, I use an unbiased rubric created by our team of licensed real estate pros and experts. Check out The Close Methodology for more information.

The criteria for this list of real estate marketing agencies I used are broken down and explained below.

• Pricing (15%): 
  • We prioritized CRMs that offer robust features in their free plans, providing excellent value without hidden costs.
• General Features (25%):
  • We assessed the essential features available, such as reporting and analytics, customizable graphics/design, social media management (comment which platforms), social media ads, third-party integration, mobile app, built-in SEO tools, and landing pages, to ensure they meet the marketing core needs of real estate agents.
• Advanced Features (25%):
  • We looked at extra functionalities like real estate-specific templates, email marketing, lead capture forms, marketing checklists, guides, flyers, etc., autoresponders (email/text), and print mail solutions that add significant value to marketing companies.
• Ease of Use (10%):
  • Technical skills required to set up and operate the platform were taken into consideration 
• Help & Support (5%):
  • The availability and format of customer support were reviewed to ensure agents can get assistance when needed.
• Reputation (10%):
  • We considered user feedback and ratings to gauge overall satisfaction and real-world performance.
• Expert Score (10%):
  • Our team of experts provided an additional layer of evaluation, rating each real estate marketing company based on the overall features, value for money, and ease of use.

Your Take

I’m deeply interested in real estate marketing, and I love playing around with all the cool tools on this list. Real estate marketing companies always develop fresh ideas, creating fantastic platforms that allow agents to attract more leads, close more deals, and work more smoothly. Who wouldn’t be excited about that?

So, how about you? What’s in your marketing tech stack? Every agent has their own unique way of using these tools, so I’d love to hear what you’ve got going on in the comments!

The post The 10 Best Real Estate Marketing Companies for 2025 appeared first on The Close.

What Are Real Estate Marketing Materials?

As I mentioned, real estate marketing materials showcase your brand and listings. They cover everything from promotional items and content to promote properties to materials that attract buyers or renters and establish your brand as the go-to agent. These materials include things like brochures, flyers, postcards, property listings, virtual tours, and social media content. 

Marketing Materials Every Agent Needs

While you’ll build your arsenal of marketing materials over time, there are definitely staples you need in your marketing toolkit. Take a look at my top eight picks for must-have materials below. 

1. Professional Headshots

Your headshot is your first chance to make a great impression and boost your online visibility, increasing your chances of attracting clients. Ryan Serhant said in his course “Sell It Like Serhant: How to Build a Personal Brand” that having two realtor headshots is key: a professional one and a more casual one like Talia’s in the picture above. 

Why should you have two headshots? Sounds crazy, right? Well, think of it this way—a professional headshot is like your power suit, perfect for business cards, websites, and professional listings. You know, the basics. It exudes expertise and seriousness. On the flip side, a casual headshot is your social media wingman, great for your online profiles, informal marketing materials, and personal brand building. It helps your personality shine and shows you are approachable and relatable. People want to feel like they know, like, and trust you. A casual headshot conveys this.

I suggest hiring a professional photographer to get high-quality headshots or hiring a freelance graphic designer on Fiverr to enhance headshot photos for impressive real estate agent marketing materials. You wouldn’t use subpar listing photos of your client’s homes, so don’t skimp on headshots. Find freelancers on Fiverr for all your design and content creation needs. It’s simple: match your style, place an order, and get your designs on demand—for as low as $5.

2. Social Media Templates

Social media has significantly impacted real estate agents’ online presence and property visibility. According to a study by the National Association of Realtors, 43% of real estate agents say that social media has a very impactful business impact, and 52% report that social media generates the highest-quality leads. These statistics highlight the importance of leveraging social media platforms to enhance property visibility and attract potential clients.

Those behind-the-scenes Instagram Reels and TikToks you shot at your open house don’t have to look like a Hollywood movie, but it might help your brand if they look a little more polished. Using professionally designed social media templates can make a big difference. These templates, specifically tailored for real estate agents, are far superior to generic ones. Whenever you’re posting on social media for your real estate business, keep these tips in mind no matter which platform you’re using:

• Maintain your brand’s consistency.
• Optimize content for each platform.
• Post regularly and be consistent.
• Personalize your message.
• Keep it clean and simple.
• Track your post’s performance and engagement.

Were you looking for sleek and stunning social media templates? Coffee and Contracts has the most beautiful templates, including Instagram Reels, carousels, and Broke Agent memes. As a subscriber, you’ll access fresh content and new options every month.

As a special thank you to The Close’s readers, use our promo code THECLOSE for $15 off your first month at Coffee and Contracts.

3. Stylized Real Estate Website

Search is super important for directing people to real estate websites. Here’s why: 72% of realtors have real estate websites to promote their listings, and 41% of homebuyers start by searching for properties online. This indicates a lot of competition, but it also means there are tons of potential leads.

When building your website, prioritize reflecting your brand over adding extra features like IDX website listings, lead capture, landing pages, and CRM. They have their place, but all start to look too generic. Check out Kinga Mills’ website for an example of personal branding above. As an agent based in Hawaii, Kinga focuses on selling the warm weather and outdoor lifestyle, showcasing videos of surfers, lush mountains, palm trees, and the turquoise ocean on her website. 

If you want a site like Kinga’s, you can hire Luxury Presence to build and host your website for around $180 monthly, plus design fees. Get $500 off by clicking the button below.

4. Business Cards That Set You Apart

Networking is necessary for your success as a real estate agent. Going to industry events, conferences, and local meet-ups provides great opportunities to connect with potential clients and other real estate pros. A well-designed business card is a mini promotional tool to generate more referrals and opportunities for leads. But you don’t want your business card to end up in the slush pile, or worse, someone’s trash. Try a unique business card to stand out from your competition.

To effectively incorporate your brand into your business cards, follow these tips:

• Choose a slightly larger business card, like a 3.5” W × 2.5” H.
• Try raised or embossed fonts, but stay consistent with your brand identity.
• Always include a professional headshot so people know who you are.
• They may seem outdated, but refrigerator magnets and calendar cards are less likely to get tossed.
• Keep the design clean and uncluttered for effective incorporation.
• Incorporate QR codes for leads to easily contact you (optional).

Whether you’re working with a designer or making them yourself, ask yourself, “Would I actually keep this business card?” If not, it’s probably a good idea to revisit the design and think about every aspect of the business card—from the type of paper to the colors and layout. Ensuring it reflects your top-notch service as a real estate professional is important. Because in real estate, the little things can really make a big difference.

5. Facebook Business Page

I hate to break it to you, but you’re missing out if you’re not on social media. Check this: Real estate has a Facebook social media benchmark of 283,000 page impressions with 159,000 Instagram impressions. Facebook also has a 0.77% average post engagement rate. This data shows that a Facebook Business page is still a highly effective marketing medium for serious realtors as it has relatively good page impressions, audience growth rate, and engagement. 

Still not convinced? Well, let me tell you about some of the perks of having your very own shiny Facebook Business page:

• Increased visibility: A Facebook Business page is excellent for getting more people to see your offer. You can show off your services and listings to a whole bunch of folks who are just chillin’ out at home.
• Targeted advertising: With a Facebook Business page, you can run ads that target specific groups of people who are into real estate, looking for an agent or property in a particular location, or match your target audience.
• Direct engagement: You can directly communicate with clients and potential clients, engaging with them through comments, messages, and posts.
• Analytics and insights: You gain access to valuable analytics and insights about your page’s performance, including audience demographics, post engagement, and reach, helping you make informed decisions about your marketing strategies.
• Credibility and professionalism: A good Facebook Business page can boost your reputation as a real estate pro and show how dedicated you are to giving helpful info and services to your audience.

It takes time to build. But don’t worry; we’ve got you covered! Check out our comprehensive guide on creating a compelling Facebook business page to get started.

6. Instagram-quality Postcards

According to PostcardMania, postcard leads generated 6x more revenue per lead than leads from digital sources and have the highest response rate (4.25%) among different types of direct mail, such as dimensional mailers (4%), catalogs (3.5%), and letter-sized envelopes (3.5%). 

So why use Instagram-inspired design for your postcards? Simple. Using an Instagram-inspired design for your postcards can make them visually appealing and relatable. The filters, vibrant colors, and creative layouts can help them stand out and feel modern and trendy. But just because you’re using old-school realtor marketing materials (don’t forget about those brochures, flyers, and snail mail letters, too!) doesn’t mean you can’t have fun with them, no matter what your brand is. For example, check out the Instagram-inspired postcard from Coffee and Contracts above. It’s classy and professional, with a tiny bit of sass.

Need help in designing your postcards? Check out some of the predesigned postcard templates inside ProspectsPLUS! to amplify your marketing message. Select your target audience, upload or create your design, and let ProspectsPLUS! do the rest. They will deliver dazzling Instagram-worthy postcards directly to your audience, showcasing your marketing brilliance.

7. Email Newsletter

Email newsletters are among the best ways to market to your sphere. Email is also much easier to scale than social media and cheaper than pay-per-click (PPC) advertising. The return on investment (ROI) for your time and effort is also better. Here’s why this works! According to statistics from HubSpot, the average open rate of real estate emails is a whopping 37.18%. It also has an average click-through rate of 2.15% and an average click-to-open rate of 6.37%. These numbers are impressive!

So, as long as you keep growing your list, the number of people you reach with your content will continue to grow with minimal extra work. If you plan a content calendar for your email newsletter, you can keep your sphere engaged for years with just an hour or two of weekly work. Here are a few easy real estate newsletter ideas to get you started:

8. Marketing Videos

Now, let’s chat about why video marketing is so crucial for today’s real estate agents. Many real estate agents swear by it for good reason. Wyzowl reports that 90% of marketers have seen a great ROI from video marketing. Additionally, 87% of video marketers credit video for helping them generate leads and directly boost sales.

Surprisingly, video testimonials are the most popular type of video marketers create (39%). This popularity is followed by explainer videos (38%), presentation videos (34%), social media videos (34%), product demos (32%), video ads (30%), sales videos (30%), and teaser videos (30%).

Now you know! So, let’s get your creative juices flowing. Whether it’s fun lifestyle videos for Reels and TikTok or informative content for YouTube, showcasing your real estate journey through videos will grab the attention of potential clients. With Google and Facebook favoring videos, this is a surefire way to stand out. Need a hand? Your pro photographer can help, or you can dive in with your smartphone and create captivating content in no time!

To help you, here are some tips and equipment needed for recording your real estate marketing videos:

• Use good lighting to ensure clear and professional-looking videos.
• Keep the video concise and engaging to keep viewers’ attention. Let’s see that award-winning personality!
• Showcase the property’s best features and emphasize its unique selling points.
• Include a solid call to action at the end of the video to encourage viewers to take the next step.
• Invest in a quality microphone for better audio.
• Use professional editing software to enhance the overall quality of the video.
• Share the video on your social media platforms and real estate websites to maximize exposure.
• Plan your marketing content and have a script or talking points ready to stay on track.

Equipment Needed	Link
Digital single-lens reflex (DSLR) camera Cost: $479	Get the camera on Amazon
Wide-angle lens Cost: $299	Get the wide-angle lens from Amazon
Microphone Cost: $22.99	Get a microphone on Amazon
Selfie stick, tripod, or gimbal Cost: $17.99	Get this equipment on Amazon
Supporting gear Cost: $7.64	Check out this equipment on Amazon

How to Decide Which Marketing Materials Are Best for You

When deciding which marketing materials for real estate are best for you, get clear on your target audience, budget, and overall marketing goals. 

• Are you aiming to reach a broad audience or focus on a specific niche? 
• Do you have a limited budget, or can you invest in high-quality materials? 
• What goals and strategies do you want to accomplish with your marketing? 

Understanding your audience and goals will help you decide if printed materials like brochures, flyers, or business cards are more suitable or if digital materials such as social media graphics, email campaigns, or online ads would be more effective. I suggest having a marketing mix that includes both types for maximum reach and impact. It’s also beneficial to analyze the effectiveness of past marketing materials to see what has worked, but also swap out ineffective strategies.

How to Improve Brand Awareness 

A brief recap: Mixing traditional and digital marketing tactics can boost brand awareness. However, it’s crucial to be consistent and provide helpful content. Showcasing your unique value and expertise leaves a lasting impression on your audience and solidifies you as the real estate industry expert.

Frequently Asked Questions (FAQs)

What are the 4 P's of marketing in real estate?

What type of marketing is best for real estate?

What kind of marketing material would you use to promote the property?

Bringing It All Together

Choosing the right real estate marketing materials is vital for building your brand and attracting business. I’ve put together a guide to the must-have marketing materials for every agent, like Instagram Reel templates, business cards, and brochures. These materials are crucial for showing off your brand and properties, catching clients’ attention, and making a solid brand presence. 

What are your thoughts on these essential real estate marketing ideas? Drop your thoughts in the comments!

The post 8 Real Estate Marketing Materials to Crush Your Personal Brand appeared first on The Close.

Bonus: Download Instagram Templates

1. Introductions (& Reintroductions)

The first idea seems simple but is incredibly effective and necessary. Your introduction post should give your audience a basic idea of your brand, including your qualifications, the area you serve, the type of clients you work with, and your personality. This post is great to “pin” on your profile so that new followers and clients can see it when they find your profile.

2. Testimonials

You don’t always have to be subtle—one of the best real estate Instagram ideas is to share your clients’ praises directly. Every time you get a new testimonial from a client, add it to a template like this one from Agent Crate and share it on your feed. Showing the positive things your clients have to say about you will go a long way to building trust with potential leads.

Want the most efficient way to create valuable real estate content like this? You don’t have to spend your valuable time perfectly adjusting the spacing and fonts of every individual testimonial or quote you share. Agent Crate offers a full library of scroll-stopping videos and photos, prewritten blog posts, social media calendars, and tons more, for just $24 per month. 

3. B-roll with Trending Audio

One of the best Instagram hacks is to take advantage of trending audios. There are even 1- to 2-second audios you can pair with a random video clip of a property, you at your desk, or almost anything else. Pair this short video with on-screen text or a detailed caption, and you have a quick and easy Instagram post that will likely get a high engagement rate.

4. Listing Videos & Walkthroughs

Listings are one of the most common real estate social media posts, but that doesn’t make them any less important. Spruce up your listing videos by walking through the property, adding a voice-over, or even starting your video with a strong hook. For example, @jada_dallas_realtor starts this listing walkthrough by saying, “Welcome back to episode 5 of homes under $400,000 and below in the DFW market.” This piques the user’s interest and also shows that she’s a great resource for local buyers with a budget under $400k.

5. Listing Carousels

Another great way to promote your listings on Instagram is by sharing a carousel of your listing photos. Carousels have an engagement rate about 1.7 times higher than still photos. Plus, it’s a great opportunity to use a template like this one to incorporate your branding and build your reputation. 

These fully customizable Canva templates from Coffee & Contracts show off your listings with a clean and classy look. In addition to these templates, Coffee & Contracts offers a variety of materials to give you everything you need for a solid marketing strategy for just $54 per month.

6. Client Stories

One of the best ways to prove to potential clients that you can help them is by showing them how you’ve helped others. Every time your clients close on a property, consider sharing a brief story of how their transaction went. This is a great way to show your experience to leads and build their trust. Plus, add real estate hashtags like this realtor did to make sure your post is visible to a local audience.

7. How I Helped My Clients [Blank]

Another way to share your client stories and put your expertise on display is by using this Instagram copy format. For example, @angelacheatwood used a video less than 10 seconds long with the text “Exactly how I got my buyer $14,000 in closing costs + a 3.75% interest rate.” When users read this text, they’re instantly impressed and are more likely to read your caption, engage with your post, and become new followers.

8. Educational Carousels

If you’re looking for content that delivers value without having to be “camera-ready,” an educational carousel might be the perfect solution. Take almost any topic and create cohesive graphics to share educational tips that build trust with your audience.

If you need help creating the graphics, LCA Marketing Center is loaded with templates you can easily customize. You don’t have to think about every detail of the graphic—just plug in your copy, hit publish, and watch your engagement improve.

9. Seasonal Content

Time-sensitive content is a great way to attract clients who are ready to start a real estate transaction right away. Use any holiday or season to create extremely relevant content that includes a strong call to action. This example from @lauraloveshouses is both educational and seasonal, showing her leads how helpful she can be.

10. Personal Posts

If you want to attract the kind of people you would enjoy working with, you can’t be all business all the time. Some of the best real estate Instagram posts relate to your audience on a personal level and help them see that you genuinely love what you do and the impact it makes on your everyday life. Personal posts make your audience feel more connected to you as an individual.

11. Memes

Funny content tends to get higher engagement and shows your unique personality and sense of humor. If you don’t consider yourself a comedian, that’s okay, you don’t have to come up with the laughs yourself. Use video templates from tools like CapCut, and add simple text to make popular memes relatable to real estate and your audience.

12. Meme Yourself

Real estate agent meme post (Source @yackelineleidermanrealtor)

Funny real estate agent post (Source: @caitlinhare)

Picasso is often credited with saying, “Good artists copy; great artists steal.” When you see a fun meme or great post, don’t be afraid to repurpose it in your own posts. Create your own version using your facial expressions. Make sure to be courteous and give credit back to the original post if you’re using someone else’s idea, but this unique strategy will definitely make you stand out from the crowd.

13. Funny Trending Audio

There are hundreds, if not thousands, of trending audio going around Instagram at any time, and most of them perfectly set you up to make entertaining and relevant content. This example from Agent Crate uses well-known (and well-loved) audio, a basic video clip, and one sentence of on-screen text. With just a few ingredients, they have a funny, attention-grabbing, reputation-building Instagram post.

14. Real Estate Market Updates

Housing market updates are a great way to provide value to your audience and give you built-in content regularly. Plus, you can repurpose the data you collect for your Instagram post into a real estate newsletter and send it to your email list or mail a physical copy to your farm area.

Plus, eye-catching newsletters are easier to create than ever before with Canva. It has thousands of real estate newsletter templates in every format, and you can customize it with your brand colors and fonts with just a few clicks.

15. Polls or Engagement Posts

When your Instagram posts have a high engagement rate—meaning that the people who see your content like, comment, or share it—the platform will boost your content. If you need to pump up the engagement on your posts, try using a poll and asking for your audience’s opinions. Choose something related to real estate, like decorations or the style of the homes.

Pro Tip: Take this strategy further by “sliding into the DMs” of the people commenting on your post. Ask them a follow-up question and introduce yourself, but don’t make a hard sale just yet. This is a great way to build authentic relationships on social media.

16. Cool Home Features

As you’re actively touring and marketing properties, note any unique or stand-out features to use in your content. Of course, these features can and should be used to market your listings, but they can also be used after the home has been sold to market yourself.

This type of post can be very simple, with a short video showing the home feature and asking your audience what they think. Angela Cheatwood uses a question to hook her audience and show a walk-in pantry. Plus, she uses a short clip from her listing walkthrough, which means she’s saving time and still creating high-quality content.

17. Day in the Life

We know what you’re thinking—do people still care about day-in-the-life videos? YES! Even if your day-to-day real estate tasks don’t seem exciting to you, this post format is a great way to show your personality and build trust with potential leads. In fact, showing some of the mundane work you do to get the best results for your clients—while talking to the camera and showing your sense of humor or unique style—is an amazing way for potential leads to “meet” you and feel confident working with you.

18. Neighborhood Spotlight

If you’re out of general real estate content ideas, start getting more specific about your farm area. Find one neighborhood or town and write out a few details about this area. This type of content is very niche, which is great for attracting your target audience. Plus, it’s not always easy for residents to find specific details on small neighborhoods, so you can become a valued resource by providing this type of education.

19. Local Business Partners

Just like you can highlight a neighborhood, use your platform to highlight other small businesses. This is another great way to attract a hyperlocal audience, and it can be a great way to build partnerships with other business owners. Talk about the business’s location, what it does or serves, and a few things you love about it.

20. Local Real Estate Facts

An alternative to doing a classic real estate market report is to make Instagram real estate posts that weave one piece of data into your content. For example, @hunterhibbardokc uses a video clip from a listing and adds text on the screen with the average listing prices of the Oklahoma City metro. Use the same format with other facts, like local school ratings, walkability factors, or even how home values are growing.

21. Volunteer or Charity Work

Think about all the ways that you’re involved with your community and highlight it on your Instagram page. If you or your real estate team volunteers locally or works with any charities, post about it! Showing what’s important to you personally helps followers get to know you. Amber Dorsey of the Dorsey DFW Group perfectly combined her charity work and community involvement by asking her audience to nominate teachers for a raffle. Then, the team went live to choose the teacher’s names, maximizing their engagement.

22. Things to Do in Your Area

When people are considering a move, one of the main things they research is activities and things to do in the area. You may think your current residents already know this information, but you’d be surprised! These Instagram real estate posts build your credibility as a go-to resource for everything local. Plus, this is another opportunity to connect with local business owners who offer events.

23. Homeowning or Home Maintenance Tips

Marketing your real estate business on social media isn’t just for new clients; it’s also to keep in touch with your past clients and sphere of influence. Regularly provide real estate tips about home maintenance, like when to touch up paint or when to do minor repairs. This shows you are valuable even after a real estate transaction ends.

24. Renovation Ideas

Even though real estate agents generally aren’t directly involved with home improvement projects, renovations greatly impact real estate transactions. Talking about renovations in your Instagram real estate posts can open you up to potential buyers who want a fixer-upper or investors who want to work with an agent who understands how renovations work. Plus, there are an endless number of renovation ideas to give you an endless amount of content.

25. Financing Tips

Financing is a huge part of every real estate transaction, so your real estate Instagram posts should show followers that you know how to guide clients on this topic. Tell followers what steps they should follow to make sure they get approved and some tips for maintaining their finances once they’ve purchased. This type of content is especially important if you want to work with first-time homebuyers or homeowners who want to make the most of their equity.

26. Tell a Story

Casual storytelling post about Zillow (Source: @sweethomeauburnal)

First-time homebuyer struggles video (Source: @therealwayneturner)

When you want to provide value without making a formal educational post, take a storytelling approach. Like @sweethomeauburnal, you can simply take a video of yourself doing any task at home, then record a voiceover. These posts are a great combination of personal, educational, and sometimes entertaining posts, because they don’t have to be wholly focused on real estate. On the other hand, @therealwayneturner shares videos of himself talking about his experiences with first-time homebuyers.

27. Highlight Your Achievements

Real estate is hard work, and you should celebrate when you’re recognized in any way. Plus, sharing these achievements on Instagram goes a long way to building credibility. Keep in mind that your real estate achievements don’t always have to be official awards from your real estate company. For example, @iamdominiquemichelle created a post when she was listed in an article about the best real estate Instagram accounts. If you’ve been recognized in any way, share it with your followers!

28. Motivational or Inspirational Content

Social media isn’t always a positive place, so take every opportunity to encourage or inspire your audience. Creating these types of Instagram real estate posts is simple: just share a quote or something you’ve learned on a short video of a property or yourself. For the best results, think about your audience and what inspires them. For example, @ninoroyalle’s content will likely attract women, with a female-oriented quote on her video and hashtags like #womenquotes.

Why Should You Use Real Estate Instagram Templates?

Social media is a crucial marketing tool for realtors to build their brand, show their expertise, and generate quality leads to grow their business. However, the reality is that social media marketing is time-consuming and tedious, and even the best social media users can burn out quickly. By using templates, you’ll save time and energy while consistently churning out great-quality content.

Where to Find Real Estate Instagram Templates

There are plenty of resources online to help you improve and create social media content. Still, a few providers stand out with realtor-specific content and every real estate social network. Here are a few companies that provide real estate Instagram post templates that are professional, customizable, and easy to use:

Frequently Asked Questions (FAQs)

How do you post on Instagram for real estate?

How do you caption a real estate post?

How often should realtors post on Instagram?

Bringing It All Together

Instagram is an incredible tool to grow your real estate business. There are so many types of realtor Instagram posts that can increase your engagement and generate new leads for you, from introductions to funny reels to educational content. Plus, you can simplify the creation process with templates available from Canva, Agent Crate, and Coffee and Contracts to create Instagram posts that catch your audience’s attention.

The post 28 Real Estate Instagram Posts That Attract Clients appeared first on The Close.

Pros

• Amazing design quality for the price
• Wide variety of marketing templates
• Automated social media posting
• In-app design studio

Cons

• Designs might not work for every agent's brand
• Designs may be slightly lower quality than competition
• Content may not be as compelling as competition

The Close Score

3.6

Pricing:

3.0

Features:

3.3

User Interface:

5.0

Support:

2.0

out
of

5

My Verdict on Agent Crate & Why You Should Trust It 

As a licensed real estate agent, I’ve seen my fair share of real estate marketing companies designed for agents. While Agent Crate’s design and copy might not be everyone’s cup of tea, I believe it offers the best value for the money in the market today. 

For around half of what competitors like Coffee & Contracts or Lab Coat Agents charge, you’ll gain access to professionally designed marketing templates, a built-in design studio, and in-app social media posting. If you’re looking for a feature-packed marketing platform that won’t break the bank, Agent Crate is the clear winner. Here’s the best part—starting at just $29 per month (or just $24 per month if you opt for annual billing), Agent Crate delivers the most bang for your buck in the real estate marketing space

For less than the price of your daily latte, you’ll receive a month’s worth of fresh, ready-to-post content for your social media channels. As any savvy agent knows, consistency is the key to building a devoted following on social media. That’s why I believe many real estate pros will find Agent Crate provides an impressive return on investment (ROI). So, if you’re ready to take your marketing game to the next level without draining your bank account, Agent Crate might just be the secret weapon you’ve been looking for.

Agent Crate Alternatives

As cool as Agent Crate is, it may not be the best solution for every agent’s needs. That’s why I’ve included a list of alternatives to check out to help you find the best fit for you and your business.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Social media templates with an emphasis on increasing engagement. Great for agents ready to take their online marketing to the next level.	Coffee & Contracts Review	Visit Coffee & Contracts
	More robust marketing platform with third-party integrations—great for teams and small brokerages. Great alternative for teams.	Lab Coat Agents Review	Visit LCA Marketing Center
	DIY design platform with additional print features, social media templates, and website design. Great for syncing print marketing with digital.	No review yet	Visit VistaCreate
	A DIY design platform with print features and social media templates is a great option for controlling your overall marketing aesthetic.	Canva Review	Visit Canva

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Social media templates with an emphasis on increasing engagement. Great for agents ready to take their online marketing to the next level.	Coffee & Contracts Review	Visit Coffee & Contracts
	More robust marketing platform with third-party integrations—great for teams and small brokerages. Great alternative for teams.	Lab Coat Agents Review	Visit LCA Marketing Center
	DIY design platform with additional print features, social media templates, and website design. Great for syncing print marketing with digital.	No review yet	Visit VistaCreate
	A DIY design platform with print features and social media templates is a great option for controlling your overall marketing aesthetic.	Canva Review	Visit Canva

Key Features of Agent Crate

Agent Crate hits the sweet spot between quality and price, offering a vast array of features at an affordable price point. It’s the perfect solution for real estate professionals who need a robust marketing tool to build their brand without breaking the bank. 

From customizable templates and automated social media posting to a user-friendly design studio, Agent Crate has everything you need to create a booming online presence. Here are many of the features that make Agent Crate an optimal option for real estate pros who need a solid marketing tool to build their real estate brand.

Quality Design

I have mentioned that other platforms may have a slight edge over Agent Crate in the design department. But, especially considering the glaring price difference, Agent Crate’s designs are professional, stylish, and on-trend. The designs may not be everyone’s cup of tea, but over the past couple of years, the design quality has improved, keeping it on the heels of its competitors.

Here are a few examples of the templates inside Agent Crate.

Clean and informative open house post templates (Source: Agent Crate)

Find high-quality listing post templates. (Source: Agent Crate)

Got a new listing? Grab one of the many “just listed” templates. (Source: Agent Crate)

All templates are customizable to your personal branding. (Source: Agent Crate)

Design quality is competitive with more expensive platforms. (Source: Agent Crate)

Template Library

In addition to its in-app editor, Agent Crate offers an extensive library of customizable templates for Canva, giving you tons of real estate marketing ideas to choose from. Whether you’re looking to create engaging social media posts, eye-catching marketing materials, persuasive email campaigns, or captivating videos, Agent Crate is your go-to marketing assistant. Each template is fully customizable in Canva, allowing you to easily align your marketing efforts with your personal branding kit. 

With the ability to modify colors, fonts, images, logos, and text, you can ensure that every piece of content you create is a perfect reflection of your real estate brand. This level of customization empowers you to maintain a consistent and professional image across all your marketing channels, helping you stand out in a crowded market and attract more clients.

Content Calendar

Consistency is the secret to social media marketing success. That’s why a content marketing plan that guides you on what to post daily is an essential feature for any good marketing company. Agent Crate’s content calendar is not only user-friendly but also strategically mixes up post types, making sure your followers aren’t bombarded with the same content day in and day out. With Agent Crate’s content calendar as your trusty sidekick, you can maintain a consistent posting schedule that showcases your expertise and keeps your brand top-of-mind for potential clients.

Automated Posting

As a busy agent, the last thing you want to worry about is remembering to post on social media every day. That’s where Agent Crate’s Premium plan shines with its automated posting feature. Sure, creating posts for Instagram and Facebook isn’t rocket science, but having it taken care of for you can be a game-changer. 

Competitors like Coffee & Contracts and Lab Coat Agents Marketing Center might have a slim advantage when it comes to graphic design. But here’s the thing: neither offers the convenience of automated posting. With Agent Crate, you can watch your social media presence flourish without lifting a finger, freeing up your time to focus on what matters most—your clients. So, if you’re ready to streamline your social media game, Agent Crate’s Premium plan might just be the secret weapon you’ve been looking for.

Landing Pages & Lead Magnets

Agent Crate’s library of real estate landing pages and lead magnets is designed to capture the attention of potential clients and convert them into leads. These tools help showcase your expertise and provide value to your prospects. Landing pages stay live for 60 days, and agents can order one each month.

When a potential buyer or seller lands on your website, they’ll be greeted by a professionally designed landing page that addresses their needs. In exchange for their contact information, they’ll receive an irresistible lead magnet, such as a neighborhood guide, home renovation checklist, or market trends report. Agent Crate’s user-friendly platform allows you to easily customize these lead magnets and landing pages to align with your brand and target audience, helping you generate more leads and grow your business.

In-app Design Studio

Let’s dive into Agent Crate’s Design Studio—the place where you can customize templates to perfectly align with your brand, even if you’re not a graphic design pro. The intuitive interface makes it a breeze to tweak designs and create stunning marketing materials, no matter your skill level.

Here’s where Agent Crate really shines compared to competitors like Coffee & Contracts. While C&C sends you off to Canva to customize your templates, Agent Crate keeps everything in-house with their snazzy in-app editor. Some realtors might prefer the familiarity and flexibility of Canva, but if you’re already comfortable with Canva’s interface, you’ll feel right at home inside Agent Crate’s Design Studio. For those who crave a seamless, all-in-one experience, Agent Crate’s Design Studio slays, allowing you to design to your heart’s content without juggling multiple platforms or leaving the app. 

Website Templates

Is your current website about as exciting as watching an episode of “And Just Like That…?” Agent Crate’s website templates provide the perfect solution. These gorg website designs are your secret weapon to boost your brand, capture leads, and make real estate buyers and sellers sit up and take notice.

Print Marketing Templates

Agent Crate isn’t just about digital domination—they’ve got your print game covered too. Get ready to be wowed by their extensive collection of templates for flyers, business cards, and even door hangers. The best part? All of these print marketing templates can be easily customized in Agent Crate’s Design Studio. And if you’re already comfortable with Canva’s interface, you’ll feel right at home inside Agent Crate’s Design Studio. With just a few clicks, you can customize every piece of print marketing, ensuring that your brand stays consistent across all channels. 

Real Estate AI Assistant

Agent Crate has been busy expanding their offerings and recently introduced a real estate AI assistant. The AI assistant can save you time by quickly cranking out listing descriptions, blog posts, captions for your social media posts, and more. The possibilities are endless. Having an AI assistant work for you will free up a lot of mental space and time, so you can spend more time doing what you do best.

Prewritten Blog Posts

Looking for an easy way to keep your blog fresh and engaging? Agent Crate’s got prewritten real estate blog posts. Now, I’ll be honest—these posts might not be winning any Pulitzer Prizes, and they’re not tailored to your specific market. But they tackle a wide range of topics your audience will find valuable, from navigating the tricky waters of selling a tenant-occupied property to providing comprehensive guides for first-time buyers. These posts are designed to inform and educate, helping you establish yourself as a knowledgeable and trustworthy resource in your market.

Agent Training Resources

Agent Crate’s library of training resources is a treasure trove for real estate professionals looking to level up their skills. With scripts, newsletters, checklists, and more, you’ll have access to the tools and strategies used by top-performing agents to take your real estate marketing to the next level.

Agent Crate Pricing

Compared to other real estate marketing companies, Agent Crate is one of the most affordable platforms on the market. By a long shot. Lab Coat Agents Marketing Center charges around twice as much for a very similar product. The pricing is designed to grow with you as you grow in your real estate business.

Methodology 

At The Close, we take tech reviews seriously, and we’re dedicated to providing agents with the most accurate and comprehensive reviews of software and technologies as humanly possible. As a team of licensed real estate agents, data analysts, and content creators, we understand the unique challenges and needs of the real estate industry. We spend hours studying, testing, and researching each platform before providing our professional recommendations.

In this Agent Crate review, we employed a rigorous methodology to ensure a fair and thorough assessment. Our team spent countless hours evaluating the platform’s features, usability, and overall effectiveness. We developed a comprehensive scoring rubric that takes into account the specific requirements of real estate agents, allowing us to compare Agent Crate objectively against its competitors.

Based on our rubric, here is an explanation of the individual scores in this Agent Crate review:

• Pricing: 3 out of 5
  • We looked at Agent Crate’s cost per month against the value offered compared to its competitors. Agent Crate offers many features that compare closely with those of its competitors at a much more affordable price.
• Features: 3 out of 5
  • Agent Crate offers many features that others don’t, like automations and an in-app design studio. With Agent Crate, you can post directly to social media from inside the platform. 
• User Interface: 5 out of 5
  • Agent Crate is decidedly easy to use and requires little to no technical knowledge. The in-app editor makes all the templates 100% customizable.
• Support: 2 out of 5
  • Agent Crate only offers an email ticketing system for customer support. 

If you would like to read more about The Close methodology, you can check it out on our Methodology page here.

FAQs

What is Agent Crate?

How does Agent Crate work?

How often should I post on social media?

The Bottom Line: Is Agent Crate Worth Your Money? 

Agent Crate has many features that make it a perfect fit for many real estate pros who want to create a consistent online presence to build their businesses. I love the in-app design studio, which allows agents to create stunning social media posts on the go. Agent Crate is the only marketing platform that offers that feature, putting it in pole position against its competitors.

Though Agent Crate may not have the same level of design quality as its competitors, namely Coffee & Contracts and LCA Marketing Center, they’ve stepped up their design game over the past couple of years and narrowed that gap. 

For the money, Agent Crate leads the competition. If you’re a new agent starting out, you can sign up for the bottom tier and build up to the upper tiers as you grow your business. It’s designed to expand with you.

Bringing It All Together

Have you used Agent Crate? What did you think? Let us know in the comments.

The post Agent Crate Review: Pricing, Features, Pros & Cons appeared first on The Close.

To help you decide if Coffee and Contracts is right for you, In this article, I took a deep dive into the pricing, professional design, quality of its prewritten content, and additional features for 2024 to see how it stacks up against the competition. So grab your coffee and saddle up for this Coffee and Contracts review.

Pros

• Trendy design & well-written copy
• Templates & scripts for engagement
• Monthly content calendar
• Useful & stylish print templates

Cons

• No automated posting
• No in-app template editor
• No print-on-demand options
• No analytics reporting

The Close Score

4.7

Pricing:

3.0

Features:

4.0

Ease of Use:

5.0

Support:

4.0

out
of

5

My Verdict on Coffee & Contracts & Why You Should Trust It 

As a licensed agent, I’ve used a lot of tools to market my real estate business. Some have been amazing, while others have fallen flat. But Coffee and Contracts delivers on many of its promises to agents. I spent several hours testing the templates, perusing the content vault, and creating content with their marketing content planner. It’s not quite the one-stop-shop it claims to be, but the effectiveness of the products it offers makes it an invaluable tool for agents ready to take their marketing efforts to the next level.

Several agents raved about the Coffee and Contracts reviews, but for many agents, it might lack some important features. Automation is a big deal for busy agents who prefer to batch content. And the ability to post directly from inside the platform makes keeping your posts fresh while on the go rather difficult. While these two features are glaring shortcomings, the content Coffee & Contracts offers is stellar and probably its best selling point. Where C&C lacks, it’s doubled down on the things that matter–creating content that delivers engagement, followers, and ultimately fresh leads for your business.

Coffee & Contracts Alternatives

Though many agents love the platform, per the stellar Coffee and Contracts reviews, it may not be the perfect tool for every agent. I rounded up a few alternatives you might explore to find the right tool to fit your business.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Social media templates and auto-posting at a more affordable price point. Great option for on-the-go posting from the app.	Review article link	Visit Agent Crate
	More robust marketing platform with third-party integrations–great for teams and small brokerages. Great alternative for teams.	Review article link	Visit LCA Marketing Center
	DIY design platform with print features as well as social media templates. Great option to keep control of your overall marketing aesthetic.	Review article link	Visit Canva
	DIY design platform with additional print features, social media templates, and website design. Great for syncing print marketing with digital.	No review yet	Visit VistaCreate by VistaPrint

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Social media templates and auto-posting at a more affordable price point. Great option for on-the-go posting from the app.	Review article link	Visit Agent Crate
	More robust marketing platform with third-party integrations–great for teams and small brokerages. Great alternative for teams.	Review article link	Visit LCA Marketing Center
	DIY design platform with print features as well as social media templates. Great option to keep control of your overall marketing aesthetic.	Review article link	Visit Canva
	DIY design platform with additional print features, social media templates, and website design. Great for syncing print marketing with digital.	No review yet	Visit VistaCreate by VistaPrint

Key Features of Coffee & Contracts

Here are the many features I believe make Coffee and Contracts an outstanding real estate marketing tool for agents ready to invest in their online presence and dominate their local real estate market.

Design & Copy Quality

The number one thing that separates Coffee and Contracts from other social media marketing platforms is the quality of its professional graphic design and copy. The designers working to create the aesthetics of the templates, whether it’s for social media, email marketing newsletters, or print media, are beyond gorg and on point. But somehow also seems timeless and classic. 

These templates are elegant in their simplicity, giving agents a beautiful canvas to customize to their own specifications. The copy for each template is crafted with professional cleverness, with a touch of wry humor—incredibly smart content that catches the eye of even the most ardent scroller.

Social Media Post, Stories & Reels Templates + Scripts

Coffee and Contracts templates for Instagram are head and shoulders above the competition. While Lab Coat Agents Marketing Center might have the same high-quality design, it doesn’t have the copy and scripts. Coffee and Contracts may lack some cool features LCA Marketing Center offers, but the investment in talented copywriters makes up for it in spades. Not to mention, the Broke Agent post templates allow you to customize some of the best social media posts if you’re looking for engagement.

What I really love about Coffee and Contracts’ social media templates is that they’re not only beautiful to look at but actually encourage your followers to engage with them. For example, Coffee and Contracts’ multipart story sets are fully written and designed to get your followers to swipe right to read the whole series. If you’re looking for some of the freshest real estate marketing ideas, C&C delivers with a bang.

These professionally designed templates also include helpful cues for where to put poll stickers or emojis and caption suggestions written to increase engagement. Unlike its competitors, Coffee and Contracts also offer animated templates, which, again, are designed to help you stand out and increase engagement with your followers. 

While this alone would be enough to recommend Coffee and Contacts to anyone struggling with social media, it also offers something even more useful: scripts for Reels videos. Even better, Coffee and Contracts gives you explicit instructions on how to actually record your Reels and how and when to post them to get maximum engagement.

Monthly Content Calendar

Just getting a bunch of templates isn’t very helpful if you don’t know what to post every week. Coffee and Contracts’ content calendar tells you exactly what to post, what social network, and when. The only element it could improve here is adding auto-posting capabilities.

Print Marketing Materials Templates

Coffee and Contracts’ print marketing templates look great and cover more actual uses than its competitors. While most platforms only offer the basics like “just listed” and ”just sold” postcards and flyer templates, Coffee and Contracts offers full comparative market analyses, seller updates, final walk-through checklists, and more.

Prewritten Email Newsletters & Lead Magnets

Coffee and Contracts also provides prewritten templates for email newsletters, including checklists, local event calendars, open-house guides, and even a preferred vendor packet. These templates are just as stunning as the social media templates, with their elegant design and well-written copy.

Memes From The Broke Agent

If you want to post memes to grow your account, Coffee and Contracts offers customizable memes from The Broke Agent. No other platform offers meme templates, especially not funny meme templates like those from The Broke Agent. If anyone can stir engagement, increase your followers, and keep your tribe tuned in, it’s The Broke Agent, who currently boasts more than 500,000 followers on Instagram and nearly 60,000 followers on his real estate media account, BAM. This alone is worth the extra charge in the monthly fee if you’re trying to build engagement on your accounts.

Branding Templates

Coffee and Contracts also offers templates to help build your personal brand. It has templates for logos, seasonal Facebook covers, email signatures, and even covers for Instagram highlights. It even includes some suggestions on how to create your branding photos for marketing purposes. This is where Coffee and Contracts shines–by providing more than just posts but teaching you how to build a brand that stands out.

Realtor Training & Private Facebook Group

Coffee and Contracts has doubled down on training agents to crush it on social media. It employs three full-time coaches on its team available for members-only training each month. It also offers on-demand training for making videos, creating Instagram Stories, increasing likes and comments, and more. It also has a members-only Facebook group with almost 5,000 agents where you can swap tips and strategies. 

Coffee & Contracts Pricing

Real estate pros who’ve done their homework will notice that Coffee & Contracts’ price is a bit higher than Agent Crate and pretty close to LCA Marketing Center. And you may ask yourself, “Why is C&C so much more expensive?” I mean, Canva is only $10 per month, by comparison. Why would anyone pay that much for C&C? 

In my opinion, the price is justified with the high-quality content and stunning professional graphics. Plus, C&C offers something no one else does—The Broke Agent memes. Those hilarious posts get so much attention on social media that they’re worth their weight in gold to any agents who have used them. And they’re customizable! That’s an amazing feature you won’t get anywhere else. 

Here’s how the rest of the pricing breakdown works for Coffee & Contracts.

Methodology 

At The Close, we take tech reviews seriously, and we’re dedicated to providing agents with the most accurate and comprehensive reviews of marketing platforms and technologies. As a team of licensed real estate agents, data analysts, and content creators, we understand the unique challenges and needs of the real estate industry.

In this Coffee and Contracts review, we employed a rigorous methodology to ensure a fair and thorough assessment. Our team spent countless hours researching, testing, and evaluating the platform’s features, usability, and overall effectiveness. We developed a comprehensive scoring system that takes into account the specific requirements of real estate agents, allowing us to compare Coffee and Contracts objectively against its competitors.

Based on our rubric, here is an explanation of the individual scores in this Coffee and Contracts review:

• Pricing: 3 out of 5
  • We looked at the cost per month for Coffee and Contracts against the value offered versus its competitors. Coffee & Contracts charges more than Agent Crate, but the quality of the content is higher with Coffee and Contracts. 
• Features: 3 out of 5
  • Coffee and Contracts doesn’t offer as many features, like reporting and analytics, automations, or an app experience like some of the other competitors do. You also can’t post directly to social media from inside the platform. But the features it does offer blast the competition.
• User Interface: 5 out of 5
  • Coffee and Contracts is exceedingly easy to use and requires little to no technical knowledge. All the templates are 100% customizable inside Canva.
• Support: 2 out of 5
  • Coffee and Contracts is a small business and, as such, only offers an email ticketing system for customer support. 

If you would like to read more about The Close methodology, you can check it out on our Methodology page here. 

FAQs

What is Coffee and Contracts?

How to market real estate on social media?

Should real estate agents use social media?

How often should you post on social media for real estate?

The Bottom Line: Is Coffee & Contracts Worth Your Money? 

It doesn’t have some of the fancy-pants features of the more robust platforms, but what it does offer is on point. I love the aesthetic of the designs–they’re sleek, elegant, and stunning. But, the copy is where the real bang for your buck is. Some of its competitors have sleek designs and even offer more features than Coffee and Contracts. But C&C spends time each month crafting copy and relevant content that grabs your audience’s attention. In other words, it’s not just pretty–it’s also a smart, highly engaging tool that gets your brand in front of more eyeballs to boost your business.

One thing I think would elevate Coffee and Contracts is some social media automation. The ability to automate your posts gets Coffee and Contracts closer to that one-stop-shop idea it boasts. I would love to see C&C add the ability to post on the go from an app. It’s hard to post while you’re out and about, showing homes and working with clients without that feature. So, for now, you’ll have to focus on customizing your content from your desktop. But, I believe these features are not enough reason not to use this platform. It offers a wealth of effective and time-saving content for agents to build their real estate empires.

Bringing It All Together

Do you use Coffee and Contracts? What do you think of the platform? What else would make it better? Let us know in the comments!

The post Coffee & Contracts Review: Pricing, Design, Features + More appeared first on The Close.

Pros

• Offers a 7-day free trial
• Mobile app
• In-app design studio
• In-app direct mail feature
• Customizable graphics and designs
• Email integration
• Price-to-quality ratio is a bargain for teams

Cons

• Cost-prohibitive for solo agents
• No reporting and analytics features
• No templates for Reels or videos

The Close Score

3.9

Pricing

3.0

General Features:

2.8

Advanced Features:

3.3

Ease of Use:

5.0

Help and Support:

3.5

Reputation:

4.3

Expert Score:

4.6

out
of

5

My Verdict on LabCoat Agents Marketing Center & Why You Should Trust It

As one of The Close’s real estate staff writers, my in-depth research on various real estate solutions providers and my experience evaluating real estate platforms allows me to review Lab Coat Agents Marketing Center comprehensively. My commitment to transparency ensures you get an honest review while equipping you with valuable insights to help you decide whether LCA is right for you.

With its high-quality, customizable templates, LCA Marketing Center offers a robust solution for real estate marketing. Through its platform, you can design almost all your marketing materials (including print!) except for videos or reels. It is also important to note that for a monthly price of $59, agents won’t get resources for video ideas. That said, agents might want to check other platforms with more features and resources.

While LCA’s cost might be a consideration for solo agents, its value in enhancing marketing materials and brand image is undeniable for a team of agents. Therefore, it is a solid choice for small teams or brokerages but not for solo agents. 

LabCoat Agents Marketing Center Alternatives

While the Lab Coat Marketing Center is a popular choice for many, its cost for solo agents can be too expensive. Some agents might also find Lab Coat’s templates too generic and lacking the customization options they need to stand out. Check out these alternatives, which offer various real estate marketing tools.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Wide selection of customizable templates at a more affordable price Automated social media posting In-app design studio Real estate AI assistant	Agent Crate review	Visit Agent Crate
	More sophisticated templates Lead magnet templates Brand-building story ideas Instagram reel ideas	Coffee & Contracts review	Visit Coffee & Contracts
	Best for luxury agents Stunning real estate website design templates Offers a full-service marketing agency Social media management	No review yet	Visit Luxury Presence
	Offers more templates and can be used by a larger audience, not just agents More types of print marketing materials You can create your logo and design your website on the platform Has a photo and video editor	Canva review	Visit Canva

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Wide selection of customizable templates at a more affordable price Automated social media posting In-app design studio Real estate AI assistant	Agent Crate review	Visit Agent Crate
	More sophisticated templates Lead magnet templates Brand-building story ideas Instagram reel ideas	Coffee & Contracts review	Visit Coffee & Contracts
	Best for luxury agents Stunning real estate website design templates Offers a full-service marketing agency Social media management	No review yet	Visit Luxury Presence
	Offers more templates and can be used by a larger audience, not just agents More types of print marketing materials You can create your logo and design your website on the platform Has a photo and video editor	Canva review	Visit Canva

Key Features of LabCoat Agents Marketing Center

Let’s look at Lab Coat Agents Marketing Center’s essential features and see why it’s one of the top choices for real estate agents and brokerages.

Design Quality

I love all of LCA Marketing Center’s designs! They’re simple, stunning, professional-looking, and easy to tweak. The platform has templates for various marketing materials you’ll need: business cards, property brochures, postcards, flyers, sign riders, thank-you cards, email newsletter campaigns, LinkedIn and YouTube banners, Zoom backgrounds, holiday posts, Facebook and Instagram stories, and many more.

Social Media Templates

LCA really shines in lead generation social media templates. Its ads and social media post templates are sleek and professional—a cut above other marketing platforms. These aren’t just generic templates—they’re crafted with lead gen strategies in mind. They’re designed to grab attention and convert viewers into potential clients.

Flyers, Property Brochures, Door Hangers

Whether designing open house flyers, door hangers, or property brochures, LCA Marketing’s template library allows you to create high-impact print marketing materials in minutes. Surely, you’ll find a template that suits your taste, with a wide range of styles to choose from—modern, minimalist, classic, bold, and elegant.

LCA Marketing’s property and event flyer templates (Source: LCA Marketing Center)

Property brochure templates for all your listings (Source: LCA Marketing Center)

Reach out to your community with these cute door hanger templates! (Source: LCA Marketing Center)

Email Newsletter Campaigns

Design eye-catching email campaigns with Lab Coat Marketing’s email newsletter templates. Agents can send their clients regular market updates, property listings, holiday greetings, and community event updates. Additionally, these customizable templates make it easy to personalize content to match the client’s needs, ensuring each email feels unique.

Listing Presentation Templates

Impress potential buyers with LCA’s beautiful listing presentation templates. LCA’s templates allow agents and teams to showcase property details, high-quality photos, and comparative market analyses in a polished format.

Design Studio

If you know how to use Canva, you’ll feel at home customizing templates in LCA Marketing Center’s design studio. It’s intuitive, easy to use, and has all the necessary features. You can add your branding and create your professional-looking marketing materials with ease.

Video Tutorials

If you don’t have any experience with other design platforms, Lab Coat Agents Marketing Center has your back! It offers bite-sized instructional videos that walk you through every step of the platform, ensuring you get the most out of its features. On its website, you may access all video tutorials, from layering multiple design elements to printing your designs.

Mobile App

LCA’s mobile app is one of the features that sets it apart from competitors. The app includes most of the features available on the web version, allowing seamless access to templates and design tools. LCA’s flexibility benefits agents who need to work from various locations. Need a last-minute open house announcement? Done. A holiday greeting you forgot to publish? Done.

Design your marketing materials on the go! (Source: LCA Marketing Center mobile app)

LabCoat Agents Marketing Center Pricing

Starting at $59 per month for individual agents, LabCoat Agents Marketing Center is slightly higher priced than most competitors. However, choosing the Team plan becomes much more affordable, at an average cost of $25 per user. If you have a bigger brokerage and would purchase the Mega Team plan, the price comes down significantly to less than $10 per user per month.

Methodology

At The Close, we aim to guide real estate professionals in making informed decisions. In this review, our team of researchers, writers, editors, analysts, and agents evaluated various real estate marketing companies and scored each based on platform, user-friendliness, pricing, design quality, and more. LCA Marketing Center’s score was based on the following criteria:

• Pricing
  • I evaluated LCA Marketing Center’s pricing and subscription plans, including the number of users in each plan and whether it offered discounts or bulk pricing.
• Features
  • I considered features such as social media ads, social media management, copy and design quality, third-party integrations, analytics reporting, and whether it has a mobile app.
• Ease of Use
  • I tested LCA Marketing Center’s web-based platform and mobile application to evaluate its user interface and user experience.
• Help and Support
  • Email, phone, and live chat support were assessed for real estate professionals needing support.
• Reputation
  • I looked into LCA Marketing Center’s overall reputation and scoured the internet for verified user reviews.
• Expert Score
  • The Close reviewed LCA Marketing Center for standout features, value for money, and other special considerations from an agent’s perspective.

Read more about our methodology here.

FAQs: Lab Coat Agents Marketing Center

Who is the founder of LabCoat Agents?

Is the platform easy to use for someone with no design experience?

How are my projects stored on the platform?

The Bottom Line: Is LabCoat Agents Marketing Center Worth Your Money? 

While LabCoat Agents Marketing Center might cost more than other marketing platforms, the quality of its design makes up for it. LCA’s templates look like they were designed for a luxury brokerage. They are sleek, professional-looking, and can lend any agent instant credibility on social media. You can bring your real estate marketing ideas to life with LCA’s attractive templates.

One of the standout aspects of LCA is its ability to elevate an agent’s marketing materials to a level that attracts various types of clients. However, I find LCA lacking in the number of templates it offers. Sure, there are many templates and colors to choose from, but not every agent can select and match colors that work. I also find LCA too expensive for solo agents. $59 is a significant monthly amount to pay when there are no video templates.

Overall, it’s only worth your money if you’re a team of 10 agents or more. But if you’re a solo agent navigating the complexities of marketing yourself in the industry, you’re better off with another platform.

Your Take

Do you have a go-to platform for creating your marketing materials? Have you used LabCoat Agents Marketing Center or a competing marketing platform? What did you think? Let us know in the comments.

The post LabCoat Agents Marketing Center Review appeared first on The Close.

I’m talking logos, social media graphics, free stock photos, templates—the whole nine yards. I’m even diving into when to call in the pros and hire a designer. Oh, and did I mention the free Real Estate Branding Guide I’m throwing in? Yep, I’m giving you everything you need to create a brand that’s so good clients won’t be able to resist. So, let’s do this!

Why Graphic Design Matters for Real Estate

Your brand is way more than just a logo or website. It’s the whole package—everything that shapes how people perceive you and your business. The great news is that you have the power to guide their perception by creating a unique combination of messaging and visuals that’s all your own.

Whether we like it or not, potential clients form opinions about a property and the agent representing it based on the visual appeal of their real estate marketing materials. As a real estate agent in a transitioning market, standing out from the competition is critical. But, with the right branding strategy, you can showcase your personality, expertise, and what sets you apart. You can connect with your target audience and build trust before they meet you.

Branding is a powerful tool for your success, so take the time to develop a brand that truly represents you and your business. Watch as it helps you attract your ideal clients and close more deals. Trust me, it’s worth it!

Benefits of Graphic Design for Real Estate Agents

Whether you’re using DIY tools or paying a pro, your real estate business will benefit from high-quality graphic design. Don’t underestimate the power of branding. Spend time defining your style, colors, and the statement you want to make in the world. Great graphic design will create the following:

• Increased brand recognition and memorability
• Enhanced credibility and professionalism
• Improved communication of key information
• Higher engagement rates on marketing materials
• Competitive advantage in the market

As your brand becomes more visible, both online and offline, your business will attract more clients, and you’ll close more deals. So, don’t skimp on the design details of your brand right up front. Invest in high-quality real estate graphic design to gain the most benefit from your marketing strategy. 

First, Establish Your Brand Identity

Without delving into branding, you can’t get too far into real estate graphic design. Now that you clearly understand why graphic design matters and its benefits, it’s time to start building your personal real estate brand identity. 

Establishing the look and feel of your brand is a critical step in creating effective real estate marketing materials. Spend some time on each of these elements to develop a brand identity that aligns with your personality and professional goals.

• MVV: Your mission, vision, and values (MVV) are the core identity behind your brand and all marketing materials you produce. They will help guide you through most graphic design choices you make. 

• Branding: Consistent branding is crucial for real estate agents. This includes using a specific color palette, font family, and logo across all marketing materials to create a recognizable and professional brand identity.
• Color psychology: Colors can evoke up to 90% of an initial impression. You should understand the basics of color psychology and use colors that create the desired mood and attract your target audience.

• Logo: Your real estate logo is the face of your brand and should be memorable, unique, and reflective of your brand’s values.
• Typography: Choosing the right fonts can significantly impact the readability and overall appeal of your designs. Choose legible and professional fonts that align with your brand’s personality.

Once you have established your brand’s color palette, typography, and logo usage, maintain consistency across all marketing materials, including business cards, property flyers, social media posts, and other marketing collateral. This will create a cohesive and recognizable brand identity.

Need a little more in-depth guidance on setting up your unique brand identity? Worry not! We’ve got you covered. You can download our Real Estate Branding Guide and go deeper into all the details of developing a brand that represents you and resonates with your audience. Check it out!

DOWNLOAD YOUR REAL ESTATE BRANDING GUIDE

DIY Design Tips for Real Estate Agents

You may not be a pro real estate graphic designer. Still, you can certainly learn a few design tips to help create stunning images for consistent social media posts, email marketing, real estate infographics, postcards and flyers, and more to keep your brand identity consistent no matter what you need to create.

Tip 1: Use White Space Effectively

White space, or negative space, is the empty space between all your design elements. It’s like the secret sauce to making your designs look clean, organized, and easy on the eyes. Don’t be afraid to give your elements some breathing room.

Tip 2: Create Visual Hierarchies

This is just a fancy way of saying you should arrange your design elements in order of importance. Use size, color, and placement to first guide your viewer’s eye to the most critical information. Make those headlines and key details pop by using larger or bolder fonts to draw attention to them. Use subheadings, bullet points, or numbered lists to break up text and make it more scannable.

Tip 3: Use Contrasting Colors

Using contrasting colors can make important elements stand out, like a neon sign. Use a color wheel to find complementary colors for maximum impact, choosing colors from the opposite side of the wheel. Just make sure your text is still legible—you don’t want people squinting while trying to read your graphics. But caution: use contrast sparingly. The last thing you want is to overwhelm the design and your reader. Focus on highlighting the most important elements.

Tip 4: Align Elements Consistently

Alignment is key to creating a polished, professional look. Use a grid system to keep everything in line. Make sure related elements, like text and images, are aligned to create a cohesive look. Consistent alignment makes your designs look polished and easier to read.

Tip 5: Embrace Simplicity

When in doubt, keep it simple. Stick to a limited color palette and font family for a put-together vibe. Avoid going overboard with decorative elements or busy backgrounds that can distract from your main message. Focus on delivering key information with clarity. Never sacrifice your message for a pretty design.

Tip 6: Use High-quality Images

There’s no excuse for not using high-quality images in your real estate graphic designs. Use professional, well-lit photos that show off a property’s best features. Make sure your images are sized and optimized for their intended use, whether digital or print. If you’re using stock photos, choose ones that look authentic and relate to your message.

Tip 7: Be Unique

It’s great to get inspo from other successful agents and see what design elements really catch your eye. But here’s the thing—don’t just copy and paste. Get inspired, but then create something that’s uniquely you. Put your own spin on it and let your personality shine through. That’s what will really make you stand out from the competition.

DIY Design Tools for Real Estate Agents

Ready to get started designing your stunning real estate graphics? I’ve pulled together a list of some of the coolest DIY marketing design tools to get you started.

Real Estate Graphic Design Templates 

Since you’re most likely not a professional designer, one of the easiest and fastest ways to create your gorg graphic designs is to use templates. Most of the platforms created for DIY design come with a plethora of templates, including some easy-to-customize social media templates you can peruse and customize to fit your brand. Check out some amazing templates I’ve seen in the wild below.

Templates from Coffee & Contracts

Modern market update template (Source: Coffee & Contracts)

Testimonial template (Source: Coffee & Contracts)

Templates library for social media, postcard, and marketing (Source: Coffee & Contracts)

Templates from Canva

Reel template (Source: Canva)

Just listed template (Source: Canva)

Educational post template (Source: Canva)

Stylish, customizable real estate templates for all your needs (Source: Canva)

Templates from Agent Crate

Template dashboard with several posts (Source: Agent Crate)

Engagement post template (Source: Agent Crate)

Educational post template (Source: Agent Crate)

Just sold template (Source: Agent Crate)

Agent Crate produces new monthly content and templates to customize your brand. (Source: Agent Crate)

Inspo: Examples of Real Estate Graphic Design That Slays

Here are some gorg examples of well-designed real estate marketing materials to inspire and guide you in creating your own designs.

Example 1: SERHANT.

If you’re looking for inspo for your branding, look no further than the man who has created one of the most recognizable brands in real estate—Ryan Serhant. This logo is one of my personal favorites for a myriad of reasons. It’s clean. Simple. And confidently stated. It’s simply his name in all caps and blocky letters, but the period at the end makes all the difference. Serhant. Period. See what I mean?

Example 2: The Agency

I know a lot of people on the internet talk about The Agency, including some of us here at The Close. But I can’t help but love how clever this real estate logo is—a bent paperclip in the shape of an “A” and the simple title underneath. It’s so simple, it’s brilliant. The white sans serif font on a bright red field stands out and screams sophistication. It’s a great example of less is more.

Example 3: Compass

Compass has done an amazing job with its branding, standing out as a leader in sophistication and class. Its branding conveys luxury without being bougie and techy without being boring. The simple black-and-white colors are fresh, modern, and stylish, with sans-serif all-caps lettering spaced out just enough to be open and inviting. With Compass, you’re going places. 

Example 4: Aaron Kirman Partners

I love the overt masculinity of this logo—it says power, sophistication, and boldness—definitely traits shared by its namesake. The simple, black-and-white design fits hand-in-hand with the use of negative space on the website. It also fits nicely with the tagline “The Evolution of Luxury.” This logo means business, just like its namesake and the brokerage itself. If you’re looking for powerful real estate graphic design inspiration, this one ranks up there.

How & Where to Hire a Real Estate Graphic Designer

Traditionally, when a business needs graphic design work done, they hire an advertising or creative agency. Sure, that’s one way to get premium real estate graphic design for your business, but you can also hire a freelance designer, which can be more economical. A freelance designer generally works on a per-project or hourly basis. 

Start small with freelancers once you’ve had a chance to check out their portfolio. Hire them to complete a few small projects to make sure they’re a good fit. Have them complete a few different types of projects—for example, a social media graphic, a listing brochure, a real estate flyer, and a postcard. Doing so will help you get a feel for how well the designer takes direction, how often they meet deadlines, and how easy they are to work with. One project isn’t enough to assess someone’s talents. Plus, you will also want to determine if they understand you and your unique brand.

Here are a few places to look for freelance graphic design for realtors, broken down by average cost and design quality. Keep in mind that prices vary based on the freelancer and task. Instead of hunting for one freelance designer, you can also run a contest on sites like 99designs, where you can pitch your project, and multiple designers will create designs. You can then choose the best option for your needs.

Freelancer Website	Pricing	Design Quality
Upwork	$–$$$$	Entry-level to mid-tier
Toptal	$$–$$$$	Mid-tier to expert
Dribble	$$–$$$$	Mid-tier to expert
Behance	$$–$$$$	Mid-tier to expert
Working Not Working	$$$–$$$$	Expert
99Designs	$–$$$$	Beginner to expert
Fiverr	$–$$$$	Beginner to expert

Bringing It All Together

We’ve covered a lot of ground in this ultimate guide to real estate graphic design. From understanding the importance of visual branding to mastering design basics, you’re now equipped with the knowledge and tools to create marketing materials that will make you stand out from the competition. But remember, this is just the beginning of your design journey. Keep exploring, experimenting, and pushing the boundaries of what’s possible.

Now, I want to hear from you! What’s your favorite design tip from this guide? Have you created any killer marketing materials using these techniques? Share your thoughts, experiences, and even your designs in the comments below. Let’s keep this conversation going!

The post Real Estate Graphic Design: The Ultimate Guide appeared first on The Close.

Pros

• Allows for customization to suit specific business needs
• Offers customized IDX websites
• Automates repetitive tasks
• Provides analytics and reporting tools

Cons

• Can be expensive for small businesses
• Mastering all features may be complex
• Customer service is not offered 24/7
• No free trial offered

The Close Score

4.1

Pricing:

1.0

General features:

5.0

Additional features:

5.0

Ease of use:

4.4

Help & Support:

4.3

Customer Reviews:

4.2

Expert score:

4.6

out
of

5

My Verdict on Lofty & Why You Should Trust It 

I’ve spent considerable time exploring and understanding various tools critical for success in the real estate industry. Lofty CRM impresses with its integration of CRM with advanced marketing tools and lead generation capabilities, making it a powerhouse for managing client relationships and driving sales. Its automation features are particularly beneficial, helping users save time and focus more on closing deals rather than managing data.

However, Lofty is not without its drawbacks. The Lofty CRM cost can be quite an investment, especially for smaller agencies or independent realtors. The learning curve can also be steep for the price of the platform. These factors might deter those who are not tech-savvy or need more resources to integrate such a comprehensive system into their workflow fully. Overall, Lofty stands out as a valuable tool for real estate professionals looking to elevate their business efficiency and client engagement. 

Lofty CRM Alternatives

When considering alternatives to a product like Lofty CRM, real estate professionals might seek different options for several reasons. Cost-effectiveness is a key factor, especially for smaller businesses or solo practitioners with tighter budgets who may prefer a more affordable solution. Others might look for a real estate CRM with features more specifically aligned to their unique business needs, avoiding the complexity of such a robust platform like Lofty. Here are some of your options:

Products	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	The affordability allows agents to manage client relationships economically	Wise Agent Review	Visit Wise Agent
	A free trial lets prospective users explore features without initial investment	Realvolve Review	Visit Realvolve
	A simple interface reduces the learning curve for new users	No Review Yet	Visit Pipedrive

Products	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	The affordability allows agents to manage client relationships economically	Wise Agent Review	Visit Wise Agent
	A free trial lets prospective users explore features without initial investment	Realvolve Review	Visit Realvolve
	A simple interface reduces the learning curve for new users	No Review Yet	Visit Pipedrive

Key Features of Lofty

Lofty’s suite of powerful tools is tailored to meet the demands of today’s real estate professionals. Designed to simplify workflows and enhance efficiency, Lofty delivers innovative solutions that help users easily manage their business operations. Whether you are looking to improve client interactions or streamline daily tasks, Lofty CRM equips you with the necessary resources to thrive in a competitive market.

Check out a quick overview of Lofty’s platform:

Google PPC Integration

Lofty integrates Google Pay-Per-Click (PPC) advertising tools, allowing real estate professionals to target potential clients effectively by placing ads on Google’s search results pages. With this feature, users can bid on keywords pertinent to their market, ensuring ads reach potential clients precisely when searching for real estate services. These ads will then attract leads using intent targeting and artificial intelligence (AI)  to drive web traffic to your website.

Enhanced Brand Advertising

Through Lofty, real estate businesses can leverage brand advertising capabilities to build and reinforce their identity and market presence. This feature utilizes various media channels like Facebook, Google, and Instagram to help enhance brand awareness and establish a strong, recognizable presence. This strategic approach is vital for differentiating your business in a competitive market, attracting Lofty real estate leads, and retaining customers by effectively communicating your core values and brand promise.

Streamlined Website Building

Lofty includes a website builder tailored for the real estate sector. It offers customizable templates and simple drag-and-drop interfaces, ensuring that even users without technical skills can create professional-looking websites. With features like mobile-responsive designs and built-in SEO tools, real estate professionals can effectively showcase their properties and enhance online visibility to attract potential clients.

Automated Phone Dialer

The phone dialer feature within Lofty automates the process of making calls, significantly benefiting real estate agents who need to manage numerous client interactions efficiently. This technology saves time by removing the need for manual dialing and integrates seamlessly with Lofty’s CRM. The integration provides smart call lists, actionable insights, and phone scripts to boost productivity and ensure thorough lead follow-up.

AI Assistant Capabilities

Lofty’s AI assistant uses artificial intelligence to automate and enhance various tasks, such as responding to text messages, setting appointments, and sending important notifications. This assistant is capable of handling inquiries, generating leads, and assisting with data management, allowing agents to focus more on strategic activities like closing deals and nurturing client relationships. Lofty’s AI assistant enhances overall customer satisfaction and business effectiveness by improving operational efficiency and offering quicker, more personalized client interactions.

Lofty Pricing

In my Lofty CRM review, I found Lofty provides three main packages designed to cater to businesses of varying sizes, from individual agents to large brokerages. Each package is strategically priced to deliver value while accommodating the diverse needs of different real estate professionals. Lofty CRM pricing also includes a one-time implementation fee and offers options for further customization of services. 

Below is a detailed breakdown of the pricing for each package. It’s important to note that specific pricing details are not listed on the Lofty website, and no free trial is offered. Agents interested in exploring Lofty’s capabilities are encouraged to contact the company directly for a demonstration.

Methodology 

Our team, consisting of experienced data analysts, writers, and editors, meticulously evaluates each platform to create a detailed scoring system for assessing different real estate CRMs. At The Close, our dedicated experts are committed to providing thorough reviews, an essential resource for real estate professionals. These evaluations help navigate the varied landscape of solutions and technologies available in the real estate sector.

Driven by a profound dedication to progressing the industry, our goal is to deliver insights that enable agents and brokers to make well-informed choices, streamline their operations, and ultimately increase their effectiveness and success in the highly competitive real estate market.

How we provided the Lofty CRM review: 

• Advanced CRM Features 25%
  • This category includes sophisticated functionalities such as team management tools, document handling, mobile apps, enhanced marketing tools, social media integrations, and comprehensive reporting and analytics.
• Value for Money 20%
  • We meticulously examined each CRM’s pricing structures, subscription plans, and availability of free trials and bulk discounts.
• General CRM Features 20%
  • The team considered basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
  • Ease of Use 10%
  • I assessed the user interface, level of customization, and ease of operation and setup for each CRM.
• Customer Rating 10%
  • The reputation of each real estate CRM software was evaluated by considering feedback from verified users.
• Expert Score 10%
  • At The Close, we meticulously review each top real estate CRM, assessing standout features, additional considerations, and the value proposition from the perspective of real estate experts.
• Help & Support 5%
  • If real estate agents require additional assistance, access to customer services such as live chat, phone support, and email assistance is essential. 

Read more about our methodology here.

FAQs

What are the key benefits of using a CRM in real estate?

How difficult is it to implement a CRM in my existing workflow?

What are the advantages of using a power dialer in conjunction with a CRM?

The Bottom Line: Is Lofty Worth Your Money? 

I’m a fan of all the tools that Lofty offers. It’s like having a Swiss Army knife in your business toolbox! It streamlines our chaotic days and keeps agents ahead of the competition. With its comprehensive features, from automated dialing to detailed analytics, Lofty simplifies workflow and enhances the effectiveness of our marketing and client management strategies.

That said, Lofty does come with its own set of challenges. The support could be snappier, and the rich feature set comes with a learning curve that might intimidate newcomers. So, should you invest? If you’re geared up to elevate your real estate game and need a real estate CRM that can keep pace, Lofty is a sound investment. It’s ideal for those looking to optimize their business and drive results.

The post Lofty CRM Review: Pricing, Features, Pros & Cons appeared first on The Close.