However, writing a memorable slogan or tagline for your business is much harder than it sounds. Luckily, I’m here to help! I pulled together the best realtor slogans and taglines in the industry and will walk you through the steps to writing your own (plus, we have a free slogan generator!).

Trust and credibility builders

Real estate taglines and slogans that signal longevity, integrity, or consistency are ideal for brands targeting conservative buyers, sellers, or markets with high-value properties. High-trust industries (like real estate) rely heavily on social proof and reputation. These slogans validate reliability without sounding too flashy.

1. ‘Longevity Is No Accident’ — Nourmand & Associates

Why it works: By highlighting their decades-long presence in the real estate industry, Nourmand and Associates position themselves as experts with a proven track record. This slogan sets them apart from the newer brokerages they compete with. If your brokerage has been selling real estate longer than many new agents have been alive, boasting your history in your slogan is a no-brainer.

2. ‘The Power of Deep Roots’ — Town and Country Real Estate Hamptons

Why it works: Let’s face it. Local knowledge is essential for success in any country region, but it’s crucial in places like New York’s Hamptons. With 65-plus years of combined experience, Town and Country Real Estate Hamptons’ slogan emphasizes its heritage and authority in the industry.

3. ‘A Reputation Built on Results’ — Riskin Partners Estate Group

4. ‘Honesty, Integrity, Experience’ — Tom Ullrich

5. ‘The Trusted Name in San Francisco Real Estate’ — Janet Feinberg Shindler

6. ‘Successfully Getting Results for Over 25 Years’ — Hugh Cornish

7. ‘A Proven Track Record for Success’ — Leslie Mcelreath

8. ‘Proven Results, Accountability: Find Your Paradise’ — The Karas Group

9. ‘Over 25 Years Matching People & Property in Ojai Valley’ — Patty Waltcher

10. ‘Successfully Getting Results for Over 25 Years’ — Hugh Cornish

11. ‘A Family Tradition Since 1983’ — Mike Bohnert

12. ‘Fulfilling the Dream of Home Since 1906’ — Coldwell Banker

13. ‘Award-winning Experience in Farms, Ranches & Land’ — Dulling Ranch Sales

14. ‘Successfully Selling Peninsula Homes Since 1977’ — John Shroyer

Luxury and aspirational lifestyle

Attention-grabbing real estate slogans and taglines that exude sophistication, elegance, and exclusivity are perfect for high-end or aspirational branding. These slogans are more about emotional resonance than logistics. They elevate the brand by promising access to a certain lifestyle.

15. ‘The Evolution of Luxury Starts Here’ — Aaron Kirman

Why it works: As one of the most successful luxury real estate agents in Beverly Hills, Aaron Kirman is one of the few agents who can make such a bold claim in his slogan. This appeals to wealthy clients seeking unparalleled service and the latest trends in luxury real estate. Of course, you don’t have to sell nine-figure mansions to write a slogan expressing your brand’s mission, vision, and values like Aaron Kirman’s.

16. ‘Luxury Real Estate: Redefined’ — Sotheby’s International Realty

Why it works: As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely acknowledged the evolving nature of luxury real estate through its slogan. After all, with home automation and a truly global market, luxury real estate is changing dramatically. Smart companies keep up and adapt, while those unwilling to change perish.

17. ‘Exceptional Properties, Exceptional Results’ — Gary Depersia

18. ‘Welcome to Luxury’ — John Paul Prebish

19. ‘Elevating Aspen Real Estate’ — Steven Shane 

20. ‘For Those Who Seek an Exceptional Life’ — Spears Group

21. ‘Your Gateway to a Richer Life’ — Town and Country Real Estate, The Hamptons

22. ‘When Only the Best Will Do’ — Daniel Encell

23. ‘The Ultimate Concierge Real Estate Experience’ — Tanya Dzhibrailova

24. ‘Silicon Valley’s Finest Luxury Homes’ — McNair Group

25. ‘The Hamptons Luxury Market Leader’ — Tim Davis

26. ‘Representing the Finest Coastal Luxury Real Estate in Newport Beach’ — Tara Shapiro

Strong personal brands

These catchy real estate slogans and taglines are built around a person, usually the agent themselves. This is great for building name recognition and developing a personal following. In agent-driven markets, personal branding is key. These slogans give the agent a unique voice and positioning.

27. ‘Sell It Like Serhant’ — Ryan Serhant

Why it works: Leave it to New York City real estate wunderkind Ryan Serhant to develop the catchiest of real estate catchphrases. This slogan conveys confidence and a result-driven approach in real estate. Over the last decade, Ryan Serhant has built one of the most recognized real estate brands. If you want to learn more about how to build a brand like Ryan’s, check out our review of his Sell It Like Serhant real estate branding course.

28. ‘The Gold Standard’ — Century 21

Why it works: For a brokerage founded in 1971 and one of the most widely recognized brands globally, a slogan like “The Gold Standard” is iconic. First, it reinforces Century 21’s reputation. Second, it reminds their audience of their gold brand color. The slogan’s simplicity also makes it memorable, leaving a lasting impression on clients and potential customers alike.

29. ‘The Providence Real Estate Guy’ — Jim DeRentis

30. ‘Buckhead’s Most Trusted Agent’ — Betsy Akers

31. ‘I’ll Sell Your Home Faster & for More Money’ — Bruno Arapovic

32. ‘Your Neighbor, Your Realtor’ — Coco Tan

33. ‘Your Guide to Palm Beach Real Estate’ — Sonja Stevens

34. ‘A Realtor Who Knows His Markets’ — Roger Perry Group

35. ‘Only With Us’ — Mary Lou Castellanos

36. ‘Leading the Industry’ — Stanfield Real Estate Group

37. Work With a Proven Leader!’ — Tracey Allen

38. ‘Highly Ranked for a Reason’ — Ben Lee

39. ‘Perfectly at Home With the Droubi Team’ — The Droubi Team

40. ‘Defined by Service & Expertise’ — Long and Foster

41. ‘You Couldn’t Be in Finer Hands’ — Briggs Freeman

42. ‘An Unmatched Real Estate Experience’ — Wendy Storch

43. ‘The Difference’ — The Altman Brothers

Need some help building your own personal brand? Check out our guide on Real Estate Branding: How to Build Your Brand.

Problem-solving and value propositions

Built to highlight the “why us” aspect, these slogans and taglines showcase the pain point or need the agent/company addresses directly. These are especially useful in B2B or performance-focused markets. They’re direct, benefits-driven, and conversion-oriented.

44. ‘Realtor Marketing for Homebuilders Made Easy’ — Ben Caballero

Why it works: When your clients are multi-billion-dollar homebuilders like Toll Brothers, your real estate slogan needs to spell out the benefits you’re providing them. In this case, Ben Caballero emphasizes what every corporate bigwig wants: simplicity and convenience. Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service is an offer too good to resist.

45. ‘Where Entrepreneurs Thrive’ — Keller Williams Realty

Why it works: As one of the top real estate companies in the world, Keller Williams’ slogan communicates to their target audience of business-minded real estate entrepreneurs. It conveys a sense of opportunity, inviting people to grow their businesses and achieve success within KW’s supportive environment. 

46. ‘Better Insights, Better Decisions’— Leslie Garfield

47. ‘Find Homes First. Tour Homes Fast.’ — Redfin

48. ‘Proven Results at Every Price Point’ — Team Foster

49. ‘Knowledge Really Does Matter’ — Diana Perry

50. ‘Providing Real Estate Solutions for Life’ — JD Callander

51. ‘Helping Everyone Find Their Place in the World’ — Lila Delman

52. ‘The Right Agent Can Lead the Way’ — RE/MAX

53. ‘Committed to Exceeding Your Needs’ — Steven Cohen

Emotionally engaging and human-centered

These real estate taglines and slogans are warm and inviting, with an appeal to family, community, and emotional satisfaction. These slogans create empathy and build emotional resonance—ideal for first-time buyers or family-oriented audiences. 

54. ‘Everyone Deserves a Dream Home’ — Justin Landis Group

Why it works: Instead of demonstrating his unique selling proposition (USP), Justin Landis expresses his mission as a real estate agent. In other words, he gets up every morning to help people in his community find their dream home. This slogan emphasizes the agency’s mission-driven approach by telling the audience why he does what he does—a far more powerful statement.

55. ‘Our Passion Is People. What’s Yours?’ — The Boutique Real Estate Group

Why it works: To help his brokerage stand out, Raj focused on branding that is friendly and accessible but still ticks all the boxes for well-heeled homeowners and buyers. This real estate slogan conveys their customer-centric approach and dedication to building meaningful client relationships. It invites the audience to reflect on their passion, fostering connection.

56. ‘Live Your Life, I’ve Got This’ — Heather McMast

57. ‘Love Where You Live’ — Bond New York

58. ‘A Home Changes Everything’ — New Story

59. ‘Let Our Family Bring You Home’ — William Raveis 

60. ‘A Place to Find Your Home’ — Greenwood King

61. ‘Our Client’s Success Is Our Success’ — Team Bedi

62. ‘We Are Life Changers’ — Pardee Properties

63. ‘Your Way Home’ — Pilkerton Realty

64. ‘Find Your Dream Home’ — Carrie Wells

Invitation and call to action

This approach to slogans and taglines speaks directly to the audience, prompting them to act or imagine a better life with the agent. These make the audience feel involved and empowered, and are great for signage, digital ads, and branding where immediate engagement is needed.

65. ‘Ask Elliman’ — Douglas Elliman

Why it works: By inviting questions and requests, this slogan creates a sense of accessibility, positioning Douglas Elliman as a trusted real estate partner. Short and sweet, this tagline from an Elliman advertising campaign sums up the primary value add they offer: expert advice from decades of experience. It also does an excellent job of humanizing a historic luxury brand that might seem unapproachable to some.

66. ‘Live Who You Are’ — Corcoran

Why it works: A simple, welcoming slogan like this makes perfect sense for Barbara Corcoran’s Manhattan brokerage, which she built from scratch. It speaks directly to those who want to embrace their Manhattan lifestyle, highlighting the desire for authenticity in one of the world’s most vibrant cities.

67. ‘The Next Move Is Yours’ — Douglas Elliman

68. ‘Follow Your Dream, Home’ — Beau Blankenship

69. ‘Find Your Place’ — Compass

70. ‘You Move Us’ — West + Main Homes

71. ‘Always There for You’ — ERA Real Estate

72. ‘Move Smartly’ — Cyd Greer

Tactical, service-driven, and simplified

Perfect for firms that emphasize process, ease, or concierge-style service. These communicate a modern, streamlined experience — especially appealing to busy professionals or digital-first clients.

73. ‘Client Focused. Results Driven.’ — Dolly Lenz Real Estate

Why it works: Dolly Lenz’s slogan focuses on her team’s passion for closing deals and providing client satisfaction and success. Sure, many million-dollar brokers share this commitment, but Dolly Lenz has been doing it longer and better than all. With a career spanning decades of experience, Dolly Lenz has consistently surpassed expectations and set new standards for excellence, which is why her company’s slogan works. 

74. ‘Simple. Smart. Powerful.’ — Hawaii Life

75. ‘Impeccable Guidance, With a Legacy of Proven Success’ — Neal Ward

76. ‘A Better Way to Buy & Sell Real Estate’ — Julianne Ward

77. ‘Good Ideas’ — Colliers International

78. ‘Expect Better’ — Better Homes and Gardens Real Estate

79. ‘A Fresh Approach to Real Estate’ — Judy Citron

80. ‘A Smart Move!’ — Exit Realty

Memorable wordplay and alliteration

These slogans and taglines shine through smart structure, repetition, and rhythm — boosting recall, as alliteration and repetition are memory aids. These are excellent for radio, billboards, or social media taglines. 

81. ‘Service. Knowledge. Results.’ — Fazendin Realtors

Why it works: In just three words, Fazendin Realtors boils down to the unique value they offer buyers and sellers. Finding your unique selling proposition (USP) and integrating it into your slogan could be challenging, but getting it right will make your slogan more persuasive and help you connect with potential clients on a more personal level. This slogan communicates the brokerage’s values effectively.

82. ‘Extraordinary Reach. Extraordinary Results.’ —The Noble Black Team at Douglas Elliman

83. ‘Unrivaled. Unmatched.’ — Kumara Wilcoxon

84. ‘Dream. Search. Live.’ — Gilbert Gallegos

85. ‘Modern Vision. Timeless Values’ — Jack Conway

86. ‘Experience, Integrity & Service’ — Ash Rizk

87. ‘Knowledge, Experience, Success’ — Adam Kaufman

88. ‘Local Real Estate | Marketed Internationally’ — Pacific Union

89. ‘Local Knowledge, Global Reach’ — Vail Real Estate

How to write a real estate slogan that helps sell your brand

Writing effective real estate slogans isn’t easy. To help get your creative juices flowing and avoid common writing mistakes, here is my eight-step process for crafting a real estate slogan that can make your phone ring. 

Step 1. Find your why: write your mission, vision & values statement

Before brainstorming ideas, it can be helpful to determine your mission, vision, and values. This will help you narrow down your unique value proposition and find an element that resonates with buyers and sellers in your farm area. Need help crafting your mission, vision, and values statement? Here are some examples:

Mission: “To help clients achieve all their luxury real estate goals.”

Vision: “To become the most sought-after real estate brokerage in our city, known for our expertise in luxury real estate and commitment to exceeding expectations.”

Values: 

• Community: We are committed to giving back to our community and making a positive impact by supporting local events and fostering solid relationships with local businesses.
• Excellence: We strive for excellence in everything, from top-notch customer service to professionalism in all aspects of our jobs.
• Trustworthiness: By showing integrity, we are committed to building trust within our community, clients, and stakeholders.

Step 2. Demonstrate your unique value proposition as a realtor

Your slogan should be more than a few nice-sounding words you can put on your website. It needs to show potential clients and customers why they should hire you instead of one of your city’s hundreds of other agents. What makes your brand stand out from your competitors? Whether it’s your unique approach to customer service, out-of-the-ordinary marketing ideas, or expertise in a specific niche, your slogan should communicate why clients choose you as their real estate partner in buying or selling.

Step 3. Start brainstorming & writing real estate slogans

Now you need to take all your research from your niche and ideas from our generator below, and start writing your real estate slogan. Fair warning: It is harder than it sounds. Try working on writing your slogan in chunks. If you write for an hour on Tuesday, put everything away and don’t look at it again until next Tuesday. Fresh eyes will give you a new perspective and help you find the diamonds in the rough.

Step 4. Ensure your slogan is short, easy to understand & memorable

• Short: Is your slogan short enough to be a real estate hashtag? The first goal of writing a killer slogan is to be short. Why? Simple. Shorter sentences are much easier for people to remember than long sentences. While this might seem obvious, many agents cram as much information as possible into their slogans, which almost always leads to long and sometimes confusing sentences.
• Easy to understand: If you want your slogan to be effective, people need to understand what it says about your personal brand without having to think about it. The meaning behind your slogan might seem obvious to you, but your audience is not inside your head. To find out if your slogan is easy to understand, send it to a friend or coworker and ask them to tell you what they think it means. If they struggle to explain it—or worse, get it wrong—keep working on it until they get it right.
• Memorable: Even if you devise a short and easy-to-understand slogan demonstrating your value proposition, it won’t help you sell your personal brand if people forget it.

Step 5. Listen to how your slogan sounds

After you’ve written a few slogans, try saying them out loud. Do the words have a pleasant rhythm? One way to instantly add rhythm to your slogan is to try to sum up your value proposition into just three words. Here are a few examples:

Honesty, Integrity, Experience
Integrity, Intelligence, Innovation
Simple. Smart. Powerful.

Alliteration — repeating the same letter or sound at the beginning of each word of a sentence — is an excellent way to make your slogan easier to remember. You might also try playing with repeating the same word. Here are a few slogans that use alliteration:

Your Neighbor, Your Realtor
Exceptional Properties, Exceptional Results
Extraordinary Reach. Extraordinary Results.
Unrivaled. Unmatched.

Lastly, consider your slogan’s acronym, as this can make your brand stand out. Avoid using acronyms with unintended meanings or negative connotations that can harm your reputation. Take this FART bus, for example. Not only does it sound funny, but it also creates an unintended association that detracts from the brand’s credibility. Remember, a well-thought-out slogan and acronym combo can leave a lasting impression.

Step 6. Your slogan should resonate with buyers & sellers in your neighborhood

Your slogan must connect meaningfully with your potential clients and customers. Test your slogan with a sample audience to gauge their reactions. If they don’t instantly understand what it means or doesn’t reflect their values, choose another slogan.

Step 7. Consider legalities

Before finalizing your slogan, here are some legal aspects you should consider:

• Ensure that your slogan doesn’t violate others’ intellectual property rights. Do not incorporate any element that belongs to others without proper authorization.
• See that your slogan is culturally sensitive and contains no offensive language that could damage your brand’s reputation.
• It’s important to note that only distinctive and highly creative slogans can be trademarked. Therefore, ensure that no other company in the same industry has taken your slogan. Check the United States Patent and Trademark Office’s Trademark Electronic Search System to check that your slogan isn’t registered.
• Verify that you can use the slogan in all your marketing materials. If your employees created it, they should be appropriately credited and compensated.

Step 8. Finalize your slogan

Almost there! Based on feedback and legal considerations, make the necessary changes to finalize the wording of your slogan. Your company’s slogan should align with your brand identity and resonate with your audience. Then, you may start incorporating your slogan into your marketing materials, including your social media accounts, website, business cards, and real estate signs. Use your slogan consistently across all your marketing channels to boost brand recognition.

The Close’s custom real estate slogan generator

You asked, and we delivered. Click below to access our real estate slogan generator, which allows you to create dozens of unique, hyperlocal real estate slogans with one click. Simply input your farm area and the year you launched your business, and our generator will deliver slogans that match your brand. If you don’t like what you see, click the button again to generate more slogans.

Frequently asked questions (FAQs)

What makes a real estate slogan or tagline effective?

What are some real estate slogans focused on first-time homebuyers?

How important is a slogan in real estate branding?

Bringing it all together

Real estate slogans and taglines are more than just your elevator pitch — they’re your elevator door pitch. When you have one second to convey your message, you must make those few words count. What are you going to say? What message do you want to send? We hope this guide helped you find out. Still stuck? Let us know in the comments, and we’ll try to help!

The post 89 Best Real Estate Slogans & Tagline Ideas for Branding appeared first on The Close.

Pros Multiple membership options 14-day free trial and free consult for PRO membership Option to cancel anytime Mobile-friendly	Cons Significant jump in price from basic to Plus PRO pricing not available without a consult Course not sold outside of membership 1:1 support only available in PRO membership

My Verdict on Sell It & Why You Should Trust It 

As a real estate agent, I understand firsthand how expensive it can be to invest in a coaching program and learn how to scale your business. So, when considering a program, it’s important to evaluate all your options before deciding. While the industry offers many coaching choices, affordability is often a key factor, especially for new agents. The Sell It membership program provides various tiers, making it an attainable option for agents at any stage of their careers.

Receiving the tools and resources necessary to grow your business is essential when investing in a real estate coaching program. That said, it’s up to you to put in the work and apply what you learn to achieve your desired results. The Sell It membership offers a blend of individual and group activities, providing an excellent combination for testing your knowledge and collaborating with others to refine your approach as needed.

This program is a great investment for agents based on the resources available, such as guides, templates, interactive workshops, community engagement, and various membership options. Since the memberships can be expensive, I see this as a stepping-stone program, especially for those who are not yet top-producing agents. It would be wise to start with the basic membership, then upgrade to Plus as you begin to earn more. When you’re ready, move on to PRO and keep elevating your business to the next level.

Sell It Alternatives

Just like there are different brokerages for everyone, there is a different coaching program for everyone as well. It’s important to find the right fit so that you get the most out of what you’re paying for. If you don’t see specific resources and support that you need with the Sell It memberships, try one of these alternatives.

Key Features of Sell It 

The Sell It membership has a range of features that vary as you move up in tiers. However, all membership tiers include learning, coaching, and networking opportunities, as well as a library where you can access additional guides, templates, and courses. Let’s take a look at some of the key features you get when you become a Sell It member. 

Sell It Core Course

Ryan Serhant’s course is offered across all membership tiers, and if the course is the only thing you’re signing up for, the base membership tier may work perfectly for you. The course focuses on proven sales methods, which will help you unlock your next level of income. There are 22 video modules, four and a half hours of content, and additional content continuing to be added. The curriculum includes: 

• Prospecting techniques 
• Relationship building 
• Leading your prospects 
• A well-executed demo 
• Negotiation and closing 
• Follow-up for lead generation 

Live Workshops & Recordings

Every membership tier comes with live workshops that occur multiple times a week. You’ll get to hear from top experts and thought leaders who share tactical strategies to get you selling more. These workshops remain in the library as a recording if you happen to miss the live, and there are already over 100 recorded workshops at your disposal as soon as you sign up. 

When on the website, I noticed a pop-up offering “emergency training” regarding the NAR settlement. This training is also offered to non-members for a one-time fee. In my opinion, this shows that Sell It strives to provide timely and relevant training and support to keep you educated and on top of your game. 

Networking With Peers

As we all know, having a strong, supportive network is key in real estate. Whether it’s talking about business strategy or just venting about a deal gone wrong, we all need like-minded professionals to lean on, and you get 24/7 access to the Sell It digital community when you’re a member. This is a great way to hone your skills, ask questions, share knowledge, and discover new ways to grow your business. 

In addition, connecting with agents all across the world helps to build your referral network and potentially bring in leads. To date, the Sell It community members have completed over $250,000,000 in referrals.

Digital Library & Knowledge Base

Access to a digital library is available to every member. You’ll be able to use templates, step-by-step guides, and how-to explainers to help you implement every step of the Sell It Sales System. Get your business strategy in order by creating a custom plan specific to your business goals using the mini-courses and resources available in the library. 

In addition, through the digital library, you’ll receive two new courses each month. Some example topics include: 

• Strategic prospecting mastery
• Mastering advanced negotiation techniques
• Personalization in the age of AI
• Digital sales accelerator 

Coaching

Let’s face it: a real estate coach can significantly impact how you manage your day-to-day business. The coaching support offered through Sell It varies depending on the tier you choose, ranging from group sessions to one-on-one coaching. It would be beneficial for the base membership tier to include more direct coaching support or even provide an option to pay separately for one-on-one sessions. Often, those who cannot yet afford the higher tiers would benefit the most from direct coaching.

Coaching options in Plus and PRO include: 

• Small group coaching 
• 1:1 coaching sessions
• Monthly live training sessions with Ryan Serhant 

Sell It Pricing

Pricing varies based on the membership you choose. Each option gives you different levels of personal support for your business, but all come packed with features designed to support you. If you pay annually, you can benefit from a discount, although you do have the option to pay monthly.

FAQs

How much money do Serhant agents make?

What channel is Sell It Like Serhant on?

Who are the top real estate agents in the US?

The Bottom Line: Is Sell It Worth Your Money? 

If your brokerage doesn’t have consistent training or you’re craving a bit more support, the Sell It membership is packed with resources for agents and even has ready-made templates and guides. It’d be great to see more direct coaching included in the basic membership, but the best part is you can pick the tier that fits you best, no matter where you’re at in your career. So, if you want to sell like Serhant, one of these memberships might just give you the start you need.

The post ‘Sell It’ Serhant Course Review: Pricing, Features, Pros & Cons appeared first on The Close.

Before getting a present for your real estate agent, it is important to follow state laws on gift-giving and note the National Association of Realtors rules:

• Gifts over $50 are not allowed; total annual gifts must not exceed $100.
• Exceptions to the gift limitations above include gifts based on personal friendship, greeting cards, and small tokens like baseball caps, T-shirts, and plaques.
• Gifts under $10 do not count toward the annual limit.

Realtor Gifts With a Personal Touch

Most of the time, the best gifts for realtors don’t cost much money. So, when it comes to showing appreciation, personalized gifts will leave a lasting impression on your real estate agent.

1. A Thoughtful, 5-star Review

• Cost: Free
• Where to find: A review that comes from your heart

A realtor’s business lives and dies based on online reviews. So, if you’re unsure what to get your agent, ask them which websites they most need real estate testimonials on, and write a thoughtful review for each. Some realtors use Yelp, some use Zillow, and others use Google. Some might be trying to break in on a whole new platform. So ask them which sites they prefer; they will love you forever.

2. A Referral or a Shoutout on Your Social Media Page

• Cost: Free
• Where to find: On your own phone screen

Word of mouth is one of the best gifts for real estate agents. If you’re happy with your agent’s services, share them with your family, friends, or colleagues. Share your agent’s post about his next open house on your Instagram or Facebook stories, and invite people you know are actively looking for a home. It costs you nothing but only a few seconds or minutes. Don’t we all want to help our trusted agents succeed?

3. A Handwritten Thank-you Card

• Cost: Free
• Where to find: Canva

In this digital age, a handwritten thank-you card is a rare gem. Taking a few minutes to write a heartfelt note will be more meaningful than any store-bought item. Your realtor will cherish and remember your words of appreciation long after your deal with them is done. If you don’t fancy the thank-you cards at your local bookstore, print these card templates from Canva and then add your handwritten thank-yous. There are no dollars involved, just sincere gratitude.

Realtor Gift Ideas for Foodies

Feed your agent’s passion with foodie-inspired presents. From indulgent treat boxes to kitchen accessories that elevate their dining or drinking experience, these gifts for realtors will surely leave them smiling.

4. Gift Certificate to a Local Café

• Cost: $20
• Where to find: Your local coffee shop

With your agent’s packed schedule of showings and meetings, a coffee shop voucher is the perfect way to show you care. Realtors thrive on quick caffeine boosts to get them through the day, and this thoughtful gesture gives them a quick break. It’s a morning pick-me-up that agents appreciate and won’t go unnoticed! If you’re an agent reading this list, a cup of coffee can also make an excellent pop-by gift!

5. Gift Basket from a Local Farmers Market

• Cost: $72.95
• Where to find: Etsy

A curated gift basket from the local farmers market is one of the best gifts for real estate agents. It’s a thoughtful way to thank your agent while supporting a local business you both love. Who can resist fresh produce, jams, and maybe even a local bottle of wine? Get your favorite realtor an assortment of fruits and nuts, a jar of honey, pickles, and bread. They’ll surely appreciate whatever is in that gift basket!

6. Wine Chilling Coasters With Glasses

• Cost: $51.20
• Where to find: Sea Stones

The best gift you can buy someone is something they didn’t know they wanted. These granite wine-chilling coasters with glasses are a perfect example. Your rose-drinking realtor who loves sipping outdoors in the summertime will love them. They’re also something they would probably not buy for themselves!

Cozy Gift Ideas for Realtors

Agents are always on the go, hustling through property showings and open houses. So, one of the best ways to show you care about their well-being is to give them cozy gifts that they can use to unwind after a long day.

7. Scented Candles that Feel Like a Warm Hug

• Cost: $9.99
• Where to find: Amazon

Here’s another perfect gift for real estate agent: scented candles. There’s something about a scented candle that transforms any living room or bedroom into a cozy haven. It’s one of the best parts of the evening for a realtor after a hectic day of showings. It’s like gifting your agent a little moment of peace—who wouldn’t love that? Try patchouli, fresh linen, pine, citrus, or lavender if you need any scent recommendations.

8. Funky Realtor Socks

• Cost: $6.99 per pair
• Where to find: Amazon

Who says workwear has to be boring? Check out these real estate-themed colorful socks that add personality and humor to your agent’s wardrobe. They’ll think of you and smile whenever they slip on those socks. Plus points if it’s their favorite color! And hey, these socks might even become a conversation starter during casual meetings with fellow agents or showings with clients.

9. Comfy Hoodie

• Cost: $49.95
• Where to find: All Things Real Estate

I know it’s a bit cliché, but most realtors are not shy about self-promotion. This is why companies like All Things Real Estate (ATRE) make fashion-forward swag for realtors to show the world that they sell real estate. ATRE sells apparel, beer koozies, wine tags, stickers, signage, cell phone cases, and more—everything a devoted realtor will love.

Unique Office Gifts for Your Realtor

Besides their home, your agent’s brokerage office is their headquarters—another place they spend most of their time in. So, why not give your realtor something that makes their workspace more stylish?

10. A Set of House- & Key-shaped Paper Clips

• Cost: $14.99
• Where to find: Amazon

If you’re looking for an affordable gift for a realtor, these house- and key-shaped paper clips are a small but excellent way to keep their paperwork organized. The little details count, and these clips add a fun, cute, and professional touch to a stack of contracts. Plus, it’s a great way to show that you are paying attention to the finer details of their work.

11. Customized Stamps

• Cost: Starts at $9.95
• Where to find: Amazon

Not all agents have a customized stamp, so it’s the perfect present if your agent doesn’t have one yet! Whether they’re stamping important documents, thank-you notes, postcards, or envelopes, having a custom stamp with their name or logo adds a professional touch to their correspondence. A custom stamp is the best gift for a realtor if you want something thoughtful yet affordable.

12. Customized Leather Portfolio

• Cost: $23.99
• Where to find: Amazon

Trust me, any real estate agent needs a good customized leather portfolio. It’s sleek and stylish, making every contract and listing presentation more polished and professional. With their name or initials on the front, it becomes more than just an accessory—it’s a statement piece.

Best Gifts for Realtors Who Are Tech-savvy

If your realtor loves technology as much as they love closing deals, a tech-inspired gift is your best option. Think smart home devices, wireless chargers, or anything techy that can make your agent’s life easier.

13. Smart Coffee Mug

• Cost: $63.96
• Where to find: Amazon

When you’ve just invested money in a new house, splurging on an expensive gift for your agent might feel impossible. But if you still want to go the extra mile for your favorite realtor, consider this smart coffee mug. With all their back-to-back meetings and property showings, a smart coffee mug is a practical gift they’ll use daily.

14. Apple AirTag

• Cost: $27.9
• Where to find: Amazon

If your real estate agent constantly juggles keys, bags, and multiple devices, an Apple AirTag could be a lifesaver. Imagine never worrying about lost keys or valuables just minutes before a showing or an open house—pure bliss! It’s a sleek and practical gift I’m sure any agent would love.

15. Laptop Privacy Screen Filter

• Cost: $28.99
• Where to find: Amazon

A laptop privacy screen filter is essential since real estate agents are always on the go, attending client meetings and property showings. This privacy filter provides agents peace of mind by ensuring that sensitive information stays secure, no matter where they work.

FAQs: Gifts for Realtors

Is it proper etiquette to get your realtor a gift?

How do you thank your real estate agent?

How much should you spend on a realtor gift?

Can a realtor deduct gifts from clients?

Bringing It All Together

The greatest gift a client can give a realtor is heartfelt thanks, a positive review, and thoughtfully spreading the word about their awesomeness. It’s a way of showing you value your agent-client relationship. But for fellow agents and clients who want to go above and beyond, this list is packed with options for almost every realtor you know and love. 

Have other gift ideas? Let us know in the comments.

The post 15 Best Gifts for Realtors for Any Budget appeared first on The Close.

Property Brochures

Brochures are a great way to highlight your real estate listings for sale. Both bifold and trifold brochures give you plenty of space to organize information, add multiple photos, and describe the home’s various features.

1. Luxury Property

16-page luxury property brochure (Source: Etsy)

16-page luxury property brochure (Source: Etsy)

Not all real estate brochure templates are equal; this one is designed to stand out from the crowd. In luxury real estate, sometimes more is, well, more! This property brochure includes up to 16 pages, allowing you to feature plenty of listing photos, descriptions of standout features, and even floor plans.

2. Open House

Brochures can often be interchanged for flyers, especially at an event. This open house flyer template is simple, featuring just two photos, a listing description, and the agent’s contact information, but it feels bright, modern, and informative.

Although this example slightly differs from a property brochure, it’s one of many beautiful real estate flyer templates from Agent Crate. Agent Crate is an incredible real estate social media marketing resource with a huge library of templates for social media, print marketing, and branding.

3. Green Property Listing

Colored company brochure (Source: Canva)

Colored company brochure (Source: Canva)

The great thing about online real estate brochure templates is that they are multifunctional. This green brochure can be adjusted to market a listing, promote an open house or event, or introduce a real estate company. Since it’s a Canva template, it can easily be adjusted with images, colors, and text that fits your brand. Learn more about using Canva for real estate in our guide.

4. Modern Listing

This listing flyer template is simple and beautiful, allowing the listing to do the talking. I like that it fits four photos onto one page, including a listing description, property details, and a headshot, while still leaving empty margins. This makes it appealing and easy to read.

5. Elegant Just Listed Design

This high-quality “just listed” brochure checks all the boxes. It has a professional design, space for nine to ten listing photos, and room for your brand and contact details. The large pages and photos make it feel elegant and upscale, perfect for luxury listings.

6. Luxury Bifold Brochure

Luxury listing bifold brochure (Source: Etsy)

Luxury listing bifold brochure (Source: Etsy)

This four-page real estate brochure is simple but mighty. I like that its full pages leave ample space for your listing photos, home details, and a floor plan. Plus, this luxury template doesn’t have luxury pricing—it’s an easy-to-use bifold brochure that can be customized on Canva.

7. Sleek Listing

This brochure has a sleek and heavily image-focused design. The photos occupy most of the space and are separated by only a thin line. There is only a small area with property details, which motivates potential buyers to see the property for themselves.

8. Simple Listing

This real estate listing brochure by ProspectsPLUS! is a classic, editable template that would be good for just about any property type. It has a strong but simple black background with a white outline around the images, space for your headshot and contact information, and multiple property photos.

9. Wide Trifold Brochure Template

This is one of the most unique real estate brochure examples on our list! It’s a trifold brochure, but it’s printed on a long page (instead of the typical 8.5×11-inch print), making it larger and unusually shaped. Plus, this template uses colors and graphic elements to organize the information in the brochure. This is ideal for luxury listings or for standing out with a different kind of unique property.

Real Estate Agent Brochures

Another great way to use brochures is by promoting yourself! By using your brand colors and photos, handing out or mailing brochures with details about yourself, your team, or your services will quickly build brand recognition.

10. Neighborhood Specialist

This brochure has a simple heading that clearly communicates its overall goal. This ProspectsPLUS! design is perfect for real estate farming. On the inside of the brochure, you can introduce yourself further and include more information about what makes you an expert on a specific neighborhood.

11. Real Estate Brand Brochure

Real estate company brochure example (Source: Canva)

Real estate company brochure example (Source: Canva)

Unlike property brochures, which can only be used until a listing is sold, these brochure templates are evergreen and can be used to grow your business over and over again. It’s always a great idea to keep these

on hand to market yourself, whether you’re farming a new neighborhood and want to leave door hangers or hosting an open house. This template is customizable and ideal for branding, with plenty of room for pictures, contact info, your logo, mission, and service details.

12. Simple Brokerage Branded Trifold Brochure

Creating a real estate brand can be overwhelming for new agents or even experienced agents who don’t have a marketing background. While it’s good to have your own brand with a unique logo, name, or social media handle, brand colors, and headshots, you don’t need to spend hours on your brand before you grow your business. This brochure is designed with the Keller Williams brand colors and design so you can take advantage of your broker’s brand recognition while you build your own.

Informational Client Brochures

Educating your clients is an important part of the transaction, and showing leads that you’re a valuable resource will help them trust you more. The following real estate brochures are perfect to have on hand as part of the nurturing process or part of the buying and selling process for your current clients.

13. Real Estate Tips

This real estate brochure by RealEstateSimplicity on Etsy has more of a simple, classic layout and design. However, instead of selling a listing, this real estate brochure example shows a variety of tips and answers to frequently asked questions about selling a home. Educational content is great for marketing to your farm area, and this brochure could easily be turned into a real estate postcard for easy mailing.

14. Home Buyers Guide

Homebuyer guide brochure template (Source: LCA Marketing Center)

Homebuyer guide brochure template (Source: LCA Marketing Center)

A home buyer’s guide should be in every realtor’s arsenal of marketing materials, and this real estate marketing brochure is beautiful, professional, and informative. It’s designed with a magazine feel, making it appealing for potential buyers to flip through. 

15. Stylish & Modern Seller’s Guide

Stylish seller’s guide brochure template (Source: Etsy)

Stylish seller’s guide brochure template (Source: Etsy)

If I could rank the times when it’s most important to showcase your marketing skills as an agent, working with potential sellers would be right on top. Sellers want to see that you know how to make something look beautiful and appealing on paper (or on a screen!). This beautiful seller’s guide is a great way to highlight these skills and provide value.

16. Seller Prep

One way to excel as a realtor is to make your clients’ lives as easy as possible. This brochure is a great way to provide value to homeowners considering or planning to sell their home. It includes a variety of tips for them to prepare their home for the market, organized by room. Using this brochure for current or potential listing clients will help them trust that you’re the right realtor for them.

17. Home Hunting

The best marketing materials are unique and provide value to your potential clients. This template is very unconventional, designed for homebuyers to take notes of the properties they visit. Each of the three inner pages has space for buyers to note details about each home they see. Plus, the exterior sides of the brochure include beautiful real estate photography, your realtor headshot, and your contact info. This is a perfect resource to give new buyer clients and/or to send as direct mail!

Brokerage Brochures

If you own or are part of a brokerage or team, it’s smart to have a brochure on hand that provides information about the company. Keep these brochures in your office and in your bag to hand out to potential referral partners, potential leads, and clients.

18. Real Estate Agency Brochure

Minimalist real estate business brochure (Source: Canva)

Minimalist real estate business brochure (Source: Canva)

This real estate brochure example is unique because it’s designed to be a real estate team or brokerage introduction. It has a simple but professional and eye-catching design, so it’s ideal for handing out at open houses, leaving in your office, or even transforming into a real estate email. It also includes a space for your individual or team headshot and can be edited on the user-friendly website Canva.

19. Bright & Colorful Real Estate Company Brochure

Yellow polka-dot brochure template (Source: Venngage)

Yellow polka-dot brochure template (Source: Venngage)

This bright real estate brochure template from Venngage has bright colors, polka dots, and circle-shaped property photos, creating a fun and whimsical feeling. This style won’t fit every real estate agent or company’s brand, but it’s great for the realtor who wants to stand out. Its format is also extremely well organized and easy to edit.

If you find a real estate brochure template that perfectly fits your brand, reuse the design in your other marketing materials, from social media posts to postcards to thank-you notes!

20. Commercial Real Estate

Graphic bifold brochure template (Source: Venngage)

Graphic bifold brochure template (Source: Venngage)

This bifold brochure is designed for commercial real estate agents or companies to promote their services. Of course, you can customize the text, photos, and colors to fit any real estate niche, but the style and format are perfectly suited to appeal to business owners. The large pages allow more room for white space, and the graphic angles are eye-catching. 

21. Colorful Branded Brochure

Orange color blocked brochure (Source: Venngage)

Orange color blocked brochure (Source: Venngage)

This brochure design is actually pretty simple; the front and back sides have just one photo, and the middle fold has a colorful background. However, it looks extremely unique, professional, and attention-grabbing with its use of color, well-organized text blocks, and photos that align with the brand. This would be an excellent template for introducing yourself to your farm area or marketing a listing.

Top Real Estate Brochure Template Providers

Real estate brochure templates come in a huge variety of styles and designs, like vertical, horizontal, bifold, trifold, modern, or minimalist. The best templates are customizable, but some providers limit what parts of the brochure can be adjusted, and others give you complete creative control. On the other hand, some brochure template websites will print your brochures for you, while others require you to download the template and get it printed separately.

These are our choices for the best real estate brochure templates:

Frequently Asked Questions (FAQs)

How do I write a real estate brochure?

What size is a real estate brochure?

What is the purpose of a real estate brochure?

Bringing It All Together

Brochures are a powerful tool for a huge variety of marketing goals. Whether you’re highlighting an open house, just listed property, yourself as an agent, or even the buying or selling process for potential clients, use these real estate brochure examples to craft a great marketing tool.

Do you have a go-to tool for creating brochures? Tell us about it below!

The post 21 Real Estate Brochure Examples & Templates to Make You More Money appeared first on The Close.

What are Real Estate Domain Names?

Real estate domain names are web addresses (URLs) that represent your real estate business online. They are the links that clients type into their web browsers to find your real estate website. A domain name for real estate serves as your digital identity, making it easier for potential clients to locate and remember your business. Your domain name should be unique to you and a part of your overall branding and marketing strategy. 

Why You Need a Great Name

Picking the right domain name for your real estate business can boost your online presence, make your brand more recognizable, and attract more clients. It’s like having a prime location for your business online. Strong real estate domain names help build credibility and trust with potential clients. It’s often their first impression of your business, and a catchy, professional domain can really make you stand out. 

Plus, a good domain name can improve your search engine rankings, making it easier for clients to find you. Taking the time to choose the perfect domain name for real estate is important in building a successful online presence for your business.

Excellent Real Estate Domain Name Examples

Before getting into the nitty-gritty, let’s check out these examples of great real estate domain ideas for realtors. They’re memorable, professional, and perfectly capture their brand. These examples can help spark ideas for your own domain name, making sure it stands out and represents your business effectively.

P.S. Some of these are available if you’re looking

Bruce Ailion is hard to beat when choosing great real estate domain names. He was lucky enough to snag locationlocationlocation.com. But that was years ago, and all the good domain names are taken now, right? Not so fast. Keep reading to get The Close’s tips and name generator (#9)!

Tip 1: Understand Your Brand

Before choosing your real estate domain name, you must clearly understand your brand. It should be a natural extension of your brand identity, reflecting who you are and what you have to offer. Ask yourself these three questions as you start to think about your domain name for real estate.

• What are the core values and mission of my real estate business?: Think about what your business stands for and what you aim to achieve. Are you focused on luxury, affordability, eco-friendly homes, or exceptional customer service? Your domain name should reflect your values.

• Who is my target audience, and what are their needs and preferences?: Know who you’re trying to reach. Are your clients first-time homebuyers, investors, or families? Will you be focused on getting listings or helping buyers? Choose a domain name that speaks directly to their needs and interests.

• What is my unique selling proposition (USP) that differentiates me from my competitors?: Identify what makes you unique. Do you offer personalized service, deep market expertise, or specialize in a niche area? Highlight this in your domain name to stand out and attract the right clients.

With a clear understanding of your brand, you can now focus on the specifics of your realty domain name.

Tip 2: Keep It Short & Unique

When it comes to choosing your domain name, less is definitely more. A short and unique domain name can make a huge difference in how easily your clients find and remember you. Here’s why you should aim for a short and sweet name:

• Easy to remember: If someone can recall your domain after just one glance, they’re much more likely to return to your site. 
• Reduces typos: The longer and more complicated your domain name, the more likely people will make typos and land on another site.
• Enhances brand recognition: It should stand out in a crowded market and reflect your brand’s personality. Make it catchy and distinct.
• Shareable: Whether you’re sharing it verbally, in print, or online, a short domain name is much easier to pass along if it’s easy to say and spell.

Pro Tip: Don’t forget to check your domain name for silly hidden meanings. Sometimes when you take two perfectly innocent words and put them together…Well, you end up with something not so innocent. No one wants to type in Pen Island as penisland.com

Tip 3: Don’t Stress About Keywords

Keywords are great for search engine optimization (SEO) because they help people find you online. Including relevant keywords in your domain name can boost your search rankings. But don’t stress too much about fitting them in. Ranking on Google is super competitive, and keywords are just one piece of the puzzle. 

Overloading your domain with keywords can make it look spammy and hard to remember. Instead, focus on a name that’s brandable, easy to remember, and reflects your business. Keep it simple and authentic to your brand!

If you really want to make an impact, hire a web design company that knows how to rank real estate websites on Google. Agent Image has 24 years of experience building websites for Realtors and using cutting-edge SEO strategies to get you to the front page faster. Click the button below for 20% off.

Tip 4: Choose the Right Domain Extension

Selecting the right domain extension is just as important as the domain name itself. While .com is the most popular and widely recognized extension, other options like .realtor or .biz can offer unique benefits for your real estate business.

The .realtor extension was created specifically for real estate professionals and is only available if you are a National Association of Realtors (NAR) member. Also, NAR has announced a .realestate domain name which is available to anyone wanting to brand themselves within the real estate industry

While this extension can lend itself to a certain level of credibility for your business, there are some other factors to consider. Let’s look at some of the pros and cons of using this extension:

Neutral Effect on SEO: It’s important to note that the domain extension has a neutral effect on SEO. Google and other search engines do not prioritize .com over .realtor or any other extension. The key factors for SEO are the quality of your content, user experience, and overall site performance. So, while a .realtor extension can help with branding and trust, it won’t necessarily boost your search engine rankings by itself.

Tip 5: Avoid Hyphens & Numbers

When choosing a domain name for your real estate business, it’s best to steer clear of hyphens and numbers. While they might seem like a good way to get around the unavailability of certain names, they can create more problems than they solve. Which domain looks professional and easy to remember?

DO: myrealestatebiz.com
DON’T: my-realestate-biz.com

Hyphens and numbers can make your domain name harder to remember, leading to increased typos and confusion when clients try to recall or share your web address. They can also make your site look less professional, resembling spammy or temporary sites. Also, while hyphens were once thought to help with SEO, search engines now prioritize user experience. Clean, straightforward real estate domain names are best.

Tip 6: Check for Trademarks & Copyrights

Coming up with unique names is not as easy as you might think. Using a domain name infringing on an existing trademark can have serious legal consequences. You might receive a cease-and-desist letter, face legal battles, or be forced to change your domain name, which can be costly and time-consuming. 

You wouldn’t believe the number of people claiming a trademark infringement, even on general phrases. As a broker, I once received a cease and desist letter for the use of “Moving from XYZ to City.” Another broker had trademarked the phrase, so my agents in that city could not use that phrase in their marketing. Talk about a headache! Imagine spending countless hours and marketing dollars becoming a local expert, only to discover you violated a trademark. 

Conducting a thorough trademark search helps you avoid these potential pitfalls. Use trademark search tools like USPTO or WIPO to ensure your domain name does not infringe on any existing trademarks. Also, do an online search to ensure you’re not infringing on someone’s copyright. If someone had the domain name first and you began using it, you could face copyright infringement claims. 

Tip 7: Scale Your Website Slowly

One all-too-common mistake agents make in building websites is signing up for an “all-in-one” real estate website platform and loading it up with bells and whistles on day one. There is a big problem with this approach: the price. These platforms sell you on “upgrades” by “tiers” for a reason. They want you to spend money today on features you won’t need for years. 

Instead of feeling pressured to “upgrade” to the next “tier,” try the number one rated agent website platform on Facebook and Google with an average rating of 4.9: AgentFire. AgentFire lets you add features to your site as you scale your business. If your business scales slowly, you upgrade your site slowly. Simple.

Pro Tip: Check your socials. Make sure your domain name is available on Facebook, Instagram, and any other social media platforms you use regularly. It doesn’t have to be exact, but make sure it can tie into your brand.

Tip 8: Think About the Future

When choosing a domain name for your real estate business, it’s important to think long-term. While it might be tempting to pick a name that fits your current situation perfectly, considering how your business might grow and evolve can save you a lot of hassle down the road. Remember, you won’t always be a newbie. So, here are some essential questions to ask yourself before choosing your real estate domain name.

• Are you going to build an IDX website? 
• Do you even know what an IDX website is all about? 
• Will you use landing pages to promote your listings? 
• Will you focus on niche markets like luxury, rentals, or commercial real estate?

These are all important questions to ask yourself when you think about what your business will look like in five years. A word of advice for choosing realtor domain names: plan for growth, avoid trends, stay flexible, and consider your future SEO needs. Choose a name that can grow with your business, and you’ll set yourself up for long-term success.

Tip 9: Pick a Place to Host Your Website

Choosing the right hosting provider is key to making your real estate website perform flawlessly and stay reliable. One highly recommended option is BlueHost. Here’s why BlueHost is an awesome choice for your real estate website:

• Reliable Performance: BlueHost keeps your website running smoothly with a 99.9% uptime guarantee, so clients can always reach you. Reliability is key to maintaining a professional online presence.

• Affordable Pricing: BlueHost offers competitive pricing plans that fit all budgets. Their basic plan starts at $2.95 a month and includes a free domain for the first year, a free SSL certificate, and a one-click WordPress installation, making it an affordable and comprehensive option for real estate pros.

• Excellent Customer Support: BlueHost offers 24/7 customer support via phone, chat, and email. Their knowledgeable support team is always ready to help with any issues or questions, ensuring your website runs smoothly.

BlueHost offers a ton of benefits as your web hosting provider, like reliable performance, easy management, great customer support, and room to grow. These features make it a perfect choice for real estate pros wanting to build a strong, dependable online presence.

Tip 10: Use The Close’s Domain Name Generator

If you’re struggling to come up with a domain name, use our free real estate domain name generator. While there are a lot of sites out there that let you pick a domain name, very few offer good alternatives when the name you want is taken. That’s why we built this free real estate domain name generator. Just plug in your name, farm area, or both, and click generate.

FAQs

How do you choose a domain name for a real estate agent?

How do I create a catchy domain name?

Can REALTOR® be used in a domain name?

Bringing It All Together

Picking the right domain name is key to building a strong online presence for your real estate business. Keep it short, unique, and easy to remember. Avoid hyphens and numbers, think about your future growth, and check for trademarks. While keywords are helpful, don’t stress too much about them. A great domain name boosts your credibility and attracts more clients. Take your time, get creative, and choose a name that truly represents your business.

Have a tip for choosing a catchy real estate domain name that we missed? Have a favorite we’d love? Let us know in the comment section.

The post 10 Tips to Choose Great Real Estate Domain Names (+ Name Generator) appeared first on The Close.

Key Takeaways:

• Social media algorithms can help agents target and attract their audience effectively
• Each real estate social network is used in unique ways and has a different type of audience, so consider where your audience is most active
• Facebook is the most-used social platform for realtors, but other platforms have made more of an impact on agents’ brands and lead generation
• You can repurpose content across multiple social networks, but not all content fits on every platform. You may have to tweak your content or simply not share it all on every platform.

Online Rent Payment Software	Best for	What You Can Do	Learn More Below
	Targeting a variety of demographics	Reach multiple generations with text, photo, and video content	Facebook ↓
	Visual content: both photos and videos	Connect with your audience and followers more personally	Instagram ↓
	Building professional connections	Build a strong network of professionals	LinkedIn ↓
	Long-form video content	Create long-form videos that showcase your expertise, personality, and brand	YouTube ↓
	Positioning yourself as an expert	Attract and inspire potential leads and generate website traffic	Pinterest ↓
	Showcasing your personality	Build a large following with unique, short-term video content	TikTok ↓
	Audience interaction	Address and discuss time-sensitive news and events	X (Formerly Twitter) ↓

1. Facebook: Best for Reaching the Largest Age Ranges

Pros 63% of users are between ages 25 and 54 (homebuying age). Facebook ads can be extremely well targeted. It has the ability to create various engaging content.	Cons Facebook ads can get pricey. Pages can get less engagement than personal profiles. Posts from pages can get buried in the feed.
How to use Facebook for real estate: Set up an individual real estate agent Facebook page. Create a strategic Facebook cover image to build brand awareness and drive traffic to your website. Consistently share a variety of real estate Facebook posts, like educational content, testimonials, client successes, and listings. Consider promoting your website, content, or individual listings with Facebook ads. Create or engage in local Facebook groups to build brand awareness.

Facebook has over 3.03 billion users worldwide, making it the most popular social platform in every industry. Plus, 92% of agents use Facebook for their businesses, making it the most-used social network for realtors. It’s also important to note that out of all the real estate social network examples, the audience on Facebook is the most likely to be buying, selling, or even investing in real estate.

Educational real estate Facebook post (Source: Facebook)

Example real estate Facebook page (Source: Facebook)

Additional Features

• Meta advertising: If you have patience and resources, real estate Facebook ads are a great way to generate traffic for specific goals on all Meta platforms, like building an email list or advertising a listing.
• Friends list groups: Facebook allows users to separate people into different groups and specify which groups will see which posts.
• Easy to add call to action (CTA) buttons: Unlike other free real estate social networks, Facebook makes it easy to add links directly into posts with any kind of content.
• Facebook groups: Groups are a powerful tool that you can leverage to build your network, increase brand recognition, and generate leads.
• Facebook Messenger: This is the best way to create authentic one-on-one or small group connections with new leads on the platform. You can even advertise or use automation tools on Messenger.
• Facebook Marketplace: This is a great additional place to add listings because you can automatically share them to local groups.

2. Instagram: Best for Real Estate Agents With a Knack for Aesthetics

Pros You can target local audience with SEO, hashtags, and geotagging. You can create both long-form and short-form video content. It is an ideal platform for maximizing engagement and connecting with potential leads.	Cons Organic posts tend to get less reach than paid or sponsored ads. You can’t post clickable links. Algorithm changes can limit your reach.
How to use Instagram for real estate: Optimize your profile with a strong Instagram bio that displays your brand and generates leads. Use real estate hashtags to attract your ideal audience and increase the reach of your content. Consistently share all kinds of real estate Instagram posts, from still photos, stories, memes, carousels, behind-the-scenes videos, and Instagram reels. Jump on trends with your Instagram reels to maximize your reach with trending sounds or themes—it helps you create content ideas and get a high level of engagement! Connect with other real estate Instagram accounts to increase your reach and take inspiration from their ideas. (But don’t copy them directly!) Use premade templates to bring new life to your posts.

Instagram has over two billion active users, which is only surpassed by Facebook, YouTube, and WhatsApp. Its audience is also much younger than Facebook, with 62% of its users under 34. Because it’s a younger app, it has more unique ways to connect with your audience than Facebook, and it’s a platform that operates more in real-time than other real estate social networks and apps like Pinterest or YouTube. However, almost all content on Instagram is visual, so if you prefer text-based content, it might be challenging to master.

Example caption (Source: The Broke Agent)

Oklahoma realtor Instagram reel (Source: Instagram)

Additional Features

• Instagram stories: Stories are only available for 24 hours, which makes them more appealing and intriguing than feed posts or Instagram reels. Plus, you can create story highlights with evergreen content about your brand, successes, or educational content.
• Direct messaging: The direct messaging feature allows potential clients to contact you and respond to your stories or posts easily. This makes it easy for potential clients to build a relationship with you before they hire you as their agent.
• Add links to Instagram stories: Users can add links directly to your Instagram stories, making it easy to send traffic to your website, a listing page, or YouTube video.
• Instagram Live: Live videos allow you to interact with your Instagram audience in real-time and even collaborate with other agents.
• Instagram Threads: Threads is a relatively new app from Instagram that rivals Twitter. It’s connected to Instagram but is all text-based content. This is another great way to repurpose your content on a new social network.
• Broadcast channels: Broadcast channels are invite-only, so you must have a following for this option. However, they are a new way to invite your followers into a more exclusive community by subscribing to your content.

3. LinkedIn: Best for Making Professional Connections

Pros It is great for business-focused leads and referral partners. It is great for building a professional network. It has high engagement rates. Users typically have a higher income.	Cons Inconsistent posting will severely limit your reach. It has a much smaller pool of residential buyers and sellers. It can be difficult to repurpose content from Instagram and TikTok on this platform.
How to use LinkedIn for real estate: Create an optimized profile with a professional realtor headshot, cover photo, a compelling headline, contact information, “about” section, and skills. Gather recommendations and testimonials from previous clients, coworkers, and other business owners to build trust. Consistently expand your network by engaging with relevant content and sending requests to local businesses and potential clients. Consistently share real estate posts of all kinds, including text, photos, videos, links to your website, and infographics.

According to the National Association of Realtors, 52% of realtors use LinkedIn for their businesses, surpassed only by Facebook and Instagram. It is one of the best social media platforms for real estate agents because there is less competition from other realtors and because over half of its user base is between 25-34—a likely age to buy and sell houses. LinkedIn users generally have a higher income than the average users of other, younger social media platforms, making them ideal clients.

However, consistency is especially important on LinkedIn. It’s a great platform for making connections and building engagement, but the algorithm will limit your visibility if you don’t share content consistently. Think about doing our 30-day content creation challenge to boost your LinkedIn strategy.

Realtor LinkedIn profile (Source: LinkedIn)

Realtor LinkedIn post (Source: LinkedIn)

Additional Features

• Connections: Since the platform is built around making connections, it’s easier (and expected) to reach new people on LinkedIn than any other social network for real estate. It’s ideal for building your network with potential referral partners.
• LinkedIn groups: Similar to Facebook groups, this feature allows groups of people with similar interests to connect more easily and share content. Joining groups where your ideal clients are active is a great way to build authority and position yourself as an expert.
• Advertising: If your ideal audience is professionals, investors, or commercial real estate professionals, advertising on LinkedIn generates a 33% increase in brand recognition and higher conversions.

4. YouTube: Best for Video Content

Pros It is great for both long-form and short-form real estate videos. It is SEO-friendly. It is ideal for home tours and educational series. It is easy to repurpose YouTube content on other platforms.	Cons It lacks a direct messaging feature. Building a YouTube following takes long-term consistency. Creating long-form video content can be time-consuming.
How to use YouTube for real estate: Optimize your YouTube channel with a strong headshot, banner, description, links to other social profiles, and add a channel trailer. Share a variety of real estate video content, like home tours, local market updates, neighborhood tours, behind-the-scenes, and educational videos. Categorize your content into playlists. Maximize your reach and engagement with short-form videos (YouTube Shorts) and long-form videos. Learn how to optimize your videos for real estate SEO.

YouTube isn’t always considered one of the best social media platforms for real estate; only 26% of realtors use it to generate leads. However, combined with a solid social media strategy, it can be incredibly powerful and generate high-quality leads who are excited to work with you. Google owns YouTube, so if you optimize your content for a search engine, you can get in front of an audience that is actively searching for your help.

Katie Lance YouTube channel (Source: YouTube)

LeAnn Henri YouTube videos (Source: YouTube)

Additional Features

• YouTube Live and Premier: Share a new YouTube video in a live format to interact directly with your subscribers.
• Add CTAs: YouTube makes it easy to add outside links to your videos through YouTube cards, end screens, and the video description.
• Playlists: Organize your content to appeal to specific types of users and make it easy to build an authoritative presence.
• YouTube Shorts: These are TikTok-style videos that can be repurposed to and from TikTok or Instagram Reels.
• Community tab: This tab is a feed of text- or photo-based content where you can create polls and interact with subscribers.

5. Pinterest: Best for Generating Traffic & Brand Recognition

Pros It is ideal for promoting evergreen content. Boards can easily categorize different types of content. You can share photos, videos, and carousels.	Cons General real estate topics is highly saturated and competitive. Messaging function is limited. Pinterest algorithm can be complex to learn and master.
How to use Pinterest for real estate: Create a Pinterest business profile to access important features like analytics and advertising. Optimize your profile with a strong headshot, tagline, description, and a link to your real estate website. Create boards that cover different topics that fit your audience, like homes in the area, real estate tips, home design, renovations, or real estate market updates. Share content from your website, blog, email, or other social media platforms with links to the original source. Optimize your content with real estate-related keywords in your titles, photos, and descriptions. Include logos on the photos you share on Pinterest. Use the platform regularly to give yourself a boost in the Pinterest algorithm.

Pinterest has 518 million monthly active users, typically looking for new ideas or inspiration. Although it isn’t one of the most common apps for realtors, it can be a great place to build brand awareness by sharing images of houses and educational content with your logo and branding. Plus, Pinterest is a search engine that can help you appear in more Google searches. Ensure you understand how to find and use real estate keywords to increase the chances that your pins or boards will appear on Pinterest and Google searches.

Optimized real estate agent Pinterest profile (Source: Pinterest)

Real estate Pinterest boards (Source: Pinterest)

Additional Features

• Themed boards: Create boards for different categories, like kitchen decor, curb appeal, or cozy bedroom ideas. Pinterest users are looking for inspiration, and an agent who inspires them is someone they want to work with.
• Group boards: Create or join group boards to increase the visibility of your pins. You can also create group boards with referral partners or clients to gather inspiration and ideas.
• Secret boards: Even though your goal is to generate traffic to your Pinterest profile and your website, Pinterest allows you to create secret boards. This is great for saving ideas for yourself or for sharing a board with clients without making it public.

6. TikTok: Best for Showcasing Your Personality

Pros It has a large pool of young homebuyers. It has a huge variety of unique video effects and editing tools. Educational content performs very well. It is easy to repurpose various video content to and from other platforms.	Cons The average age of users is young. It requires a high posting frequency. You must have 1,000 followers to add a link in your profile.
How to use TikTok for real estate: Create a TikTok profile and optimize it with a headshot, bio, and link. Add links to your other social media profiles. (You don’t need to have a certain number of followers for these links!) Create a content strategy to attract targeted viewers and build your following. Use real estate hashtags and geotagging to help your target audience find you. Hop on TikTok trends to boost your visibility.

Many realtors think TikTok is just for teenagers, but this couldn’t be further from the truth. In fact, 49.7% of its users are between 25 and 44 years old. As an avid TikTok user, I know many realtors and investors who have built a large following (from hundreds of thousands to millions of followers), primarily from TikTok, like Heider Real Estate and Trent Miller.

TikTok is ideal if you like to be creative with videos, memes, and music. For example, Trent Miller consistently goes viral with “speed tours.” On the other hand, North Valley Group is a brokerage with a huge following (1.8 Million!) from creating content that isn’t even real estate-related. Many realtors repost their TikTok content on YouTube or promote their YouTube videos on TikTok with great success since the platforms are both video-based. TikTok may not seem like one of the best social media platforms for real estate agents, but it can build your brand recognition like almost no other online marketing method.

Trent Miller speed tour (Source: TikTok)

@caramelexpress TikTok profile playlists (Source: TikTok)

Additional Features

• Playlists: Create playlists with different categories, like buyer information, seller tips, home tours, success stories, or testimonials.
• Pinned videos: All TikTok accounts can pin up to three videos at the top of your profile. You can create an introduction video or listing video that stays at the top of your profile even months after you create it.
• Engagement tools: TikTok uniquely includes many different ways to engage with other users and followers, like video replies to comments, pinning comments, stitching videos, and even reposting videos on your profile.
• Easy sharing: TikTok makes it easy to share videos on other platforms with direct share buttons for Facebook Messenger, Instagram DMs, Instagram stories, Facebook, email, or text.

7. X (formerly known as Twitter): Best for Audience Interaction

Pros Agents can essentially post a play-by-play of what they are doing in real time. It is great for building an authoritative presence. It is great for various content, text, photo, videos, and GIFs. You can share links directly in your posts.	Cons X feeds move very quickly; you can miss things if you aren’t active daily. Character count in posts is limited. You’ll have to compete with a lot of ads.
How to use X for real estate: Create and optimize your profile with a good headshot, banner, title, description, and location. Post content consistently—X content is primarily text-based, so don’t overthink it! Take advantage of industry updates, trends, or news. Use hashtags and geotagging to attract your target audience. Consistently follow and engage with other real estate profiles and content. Share your open houses and local events multiple times.

Twitter has 245 million monthly users—the lowest number on our list of real estate social network reviews. Plus, only 19% of realtors use X for their businesses. It isn’t the most common or popular social network in the industry, but that means you won’t have a ton of local competition. Plus, X has some unique benefits, like its text-based content. Unlike other platforms, it’s easier to simply write a sentence or two on the go and post it—no need for photo or video editing. Of course, you should still have a social media strategy, but X can be a great tool for realtors to make local connections.

Real estate agent post (Source: @smartbroker)

Example of real estate agent profile (Source: @tracegoble1)

Additional Features

• Communities: X Communities are similar to Facebook groups; you can join a community to share and engage about specific topics with a specific audience.
• Content with links: Twitter is one of the few social networks for realtors where you can post a link directly in your posts—this makes it great for generating traffic.

Benefits of Real Estate Social Media

It’s common knowledge that social media is a powerful marketing tool. In fact, 57% of realtors use social media on a daily basis to promote their businesses and connect with leads and clients. The most obvious benefits of using a real estate social network are reach and visibility; there are billions of users on each platform, so it’s the most accessible strategy to reach a large number of potential clients in your ideal area.

A few other benefits of social media for realtors include the following: 

• Flexibility and creativity: Each social network is unique, so you can choose the platform that best fits your audience and your creativity, whether it’s humor, infographics, writing, or photography.
• Detailed targeting: You can take advantage of social media algorithms by using hashtags, geotagging, and keywords to automatically attract a local, targeted audience without having to find them individually.
• Brand recognition: Sharing content on social media puts you in front of potential leads and makes people feel like they already know you. Instead of having to build a large number of individual relationships from scratch, you can build trust from social media content.
• Networking: Social media is like a networking event available 24/7—you can easily find and connect with potential leads and other business owners.
• Generating leads: By using links, calls-to-action, and engaging with people individually, you can get high-quality leads from social networks. In fact, 54% of agents said that social media gives them the best quality leads.

Frequently Asked Questions (FAQs)

What is the best social network for real estate?

What is a real estate social network?

Which platform is best for real estate?

Methodology: How I Chose the Best Real Estate Social Network

Here at The Close, we are a team of real estate experts who combine our experience buying, selling, investing, and marketing to give you the most accurate and helpful information. We have a detailed methodology and are always on the reader’s side, writing reviews that help agents and brokers make good decisions from the reliable information and perspective we provide.

We looked at a variety of information about each social network for realtors, but we focused especially on this criteria:

• Age and audience demographics of each network
• Interactive features for relationship building
• Platforms conducive to real estate content
• Lead generation tools
• Types of content each platform accepts (i.e., photo, text, short-term or long-term video, links)

Your Take

There are multiple social networks that can help realtors build a following, brand recognition, and generate leads. We’ve looked into the benefits of social media as a whole and the pros, cons, and unique features of the seven most common, most popular, and most effective real estate social networks. Use this information to choose one or two platforms to master as you grow your business.

The post The 7 Best Real Estate Social Networks appeared first on The Close.

Facebook Real Estate Templates

Facebook’s algorithm is constantly evolving, and honestly, it’s difficult to predict whether your post will work for your audience. Still, your posts and reels must be polished to catch your followers’ attention. Check out these real estate social media posts, free and paid, on Facebook.

1. Open House Facebook Post

• Available on: Canva
• Price: Free

If you have a modern home listing, this modern-themed open house announcement template is for you. The black background provides a sleek and sophisticated look, allowing the text to stand out.

2. Find Your Dream House Facebook Post Template

• Available on: Canva
• Price: Free

When I saw this template for real estate on Canva, I couldn’t believe it was free! It’s clean, has all the essential details of the property, and is incredibly easy to customize. The minimalist design ensures the property photos take center stage, while the text on the left allows you to highlight the home’s key features. This template is perfect for your real estate Facebook page.

3. Search Bar Facebook Post Template

• Available on: Canva
• Price: Free

I love this real estate template! It’s not too bright, but it immediately grabs your attention. It’s minimal and straightforward, prompting potential clients to check out your website.

4. Why You Should Hire Me Facebook Post

• Available on: Agent Crate
• Price: Subscription at $39 per month

This Facebook post template from Agent Crate is an excellent way to promote your real estate services to your audience. It’s simple yet highly effective, with a clean design that keeps the focus on your message and services. If you want to do our 30-day content creation challenge, use this template for an additional social media post.

5. Real Estate Term Definition Facebook Story Template

• Available on: LabCoat Agents Marketing Center
• Price: Subscription at $59 per month

Educational posts are an essential tool for establishing yourself as an authority in the industry. This orange template from LCA Marketing Center features ample space for a real estate term definition and a few graphics, allowing you to share tips or new knowledge with your audience.

6. Life in Your City Facebook Reels

• Available on: Coffee & Contracts
• Price: Subscription at $74 per month

Here’s a Facebook reel template if you want to show your audience what it’s like to live in your city. Include your go-to coffee shops, favorite local stores, and the best parks. Personalizing your reel with these local gems can entice your viewers to search more about the area. Need more reel ideas? Check out our article on real estate reels.

Instagram Real Estate Templates

Since many people spend their time on Instagram, use these templates for your open house announcements, property listing features, and educational posts to ensure your posts stand out.

7. “Your Next Rental Is There” Instagram Story

• Available on: Canva
• Price: Free

It’s simple, straightforward, and visually appealing. You’ll only need a high-quality photo of your current listing. Adjust the colors to match your brand, place your logo, and voila! You’ve got a nice-looking Instagram story. You’ll probably only need less than five minutes to edit this template.

8. Apartment for Rent Instagram Story

• Available on: Canva
• Price: Free

This real estate template is perfect for your younger audience looking for an apartment to rent. Modern, sleek, and designed with a minimalist aesthetic, it captures the attention of millennials and Gen Z renters. Highlight key features of the apartment, such as its amenities and proximity to local attractions, to appeal to their lifestyle preferences.

9. Real Estate for Sale Instagram Post Template

• Available on: Canva
• Price: Free

This Canva template is elegantly designed and perfect for promoting a new luxury listing. The clean lines and contemporary fonts make the information easy to read, ensuring your listing stands out in your viewers’ feeds.

10. Hot Take Instagram Post Template

• Accreditation:

Here’s a great template from Coffee & Contracts that can spark engagement. Post your real estate ‘hot takes’ and invite your audience to share their opinions. This interactive approach will help you connect with your followers more deeply. You might even get some fellow agents arguing in the comments.

11. Myth vs Reality Instagram Carousel Post

• Accreditation:

To reach more viewers, use Agent Crate’s Instagram real estate template. This myth-versus-reality trend is an engaging way to debunk common misconceptions about real estate. Your audience will likely share their experiences or opinions, which can increase your social media reach. 

12. Open House Announcement Instagram Post

• Available on: LabCoat Agents Marketing Center
• Price: Subscription at $59 per month

While open house announcements generally work better as Instagram stories, posting them to your feed is a great way to remind your followers just how committed you are. Check out our article on Instagram hacks for more tips.

Pinterest Real Estate Templates

Pinterest users see a multitude of Pins every time they use the app, so making yours stand out is crucial. Use these templates to create eye-catching Pins with compelling visuals.

13. Find Your Dream Home Pinterest Carousel Ad Template

• Available on: Canva
• Price: Free

Need a Pinterest template you can customize in three minutes? This is it. I love how this template features the phrase “within your budget,” making it appealing to potential buyers. If there’s one thing you can add to this template, it’s your contact information or Instagram handle to ensure interested Pinterest users can easily reach out to you.

14. Pinterest Ad Template

• Available on: Canva
• Price: Free

Have you ever advertised on Pinterest? Now is the right time to do it. This ad template features a clean layout and bold fonts, making it easy to highlight key property amenities. You can customize this vertical template with a photo of a commercial property, a penthouse unit, or any high-quality portrait photo of your listing.

15. Real Estate Quote Pinterest Pin Template

• Available on: Canva
• Price: Free

What’s Pinterest without quotes for inspiration? This free template from Canva is perfect for creating quotation posts that resonate with your audience. Customize this template with fonts, colors, and a background image to match your brand’s aesthetic.

16. Seller Tips Pinterest Pin

• Available on: Agent Crate
• Price: Subscription at $39 per month

If you want to direct Pinterest users to your brokerage website, use Agent Crate’s Pin template. Offering useful content alongside your property listings establishes your expertise in the market. After this one, you can even create a “buyer tips” post!

17. Home Staging Tips Pinterest Pin Templates

• Available on: Etsy
• Price: $5.59

If you’re a luxury agent and would like an arsenal of Pinterest Pin templates, check out this template pack from Etsy. For less than $6, you’re getting almost two months’ worth of Pinterest Pin templates! How cool is that? Customize each template with stunning visuals and add your branding to promote your business in every Pin.

18. Assorted Pinterest Pin Template Pack

• Available on: Etsy
• Price: $22.35

This template pack from Etsy is perfect for agents who have chic personal brands. It features stylish Pin designs that complement modern aesthetics. You can even use the stock photos included in these templates!

LinkedIn Real Estate Templates

When posting marketing materials, don’t forget your LinkedIn page. LinkedIn is a valuable platform for connecting with industry professionals and potential clients. Using these superior templates can help you maintain your professional appearance and effectively showcase your properties and services.

19. Open House LinkedIn Post Template

• Available on: Xara
• Price: Free

Who says you can’t post your open house invitation on LinkedIn? Of course, you can! This free template from Xara looks professional, making it perfect for LinkedIn’s business-oriented audience. Sharing your open house announcement on LinkedIn allows you to tap into a different demographic and expand your reach in the market.

20. Client Testimonial Template for LinkedIn

• Available on: Xara
• Price: Free

LinkedIn is an excellent platform for displaying testimonials from former clients, and this free Xara template looks stunning. Its sleek design allows you to present client feedback in a visually appealing way. This template will also make a great Facebook cover photo for your business.

21. Real Estate Brokerage LinkedIn Banner Template

• Available on: Xara
• Price: Free

Do you have a LinkedIn banner? If you don’t, here’s a banner template from Xara that screams luxury. You can customize this with the name of your brokerage or your brand. Better yet, include your real estate slogan to make a bold statement.

22. Personal Profile LinkedIn Background Banner

Here’s another template for your LinkedIn banner to subtly promote your real estate services. This template allows you to highlight your expertise without overwhelming viewers. If you don’t want to use “buy and sell,” you can say “find your dream home” instead.

23. Elegant House for Sale LinkedIn Video Ad Template

• Available on: Canva
• Price: Subscription at $10 per month or $120 per year

If you want to promote your latest property listing on LinkedIn, here’s a video ad template you can use. I love this black-and-yellow combo, which instantly grabs attention and communicates key details effectively.

24. Modern House for Sale LinkedIn Ad Post

• Available on: Canva
• Price: Subscription at $10 per month or $120 per year

Here’s another moving template for your LinkedIn ad. If your brokerage has an allocation for real estate templates, surely you can afford to post ads on LinkedIn. Customize this template and add a compelling call-to-action to drive inquiries.

Tips for Using Real Estate Templates for Social Media

Sure, you can customize a thousand templates and publish them all online. Whichever social network you use for your real estate social media post templates, always remember these tips:

Tip 1: Maintain Your Brand’s Consistency

Here are some ways you can establish brand recognition, create a cohesive look, and maintain your brand’s consistency:

• Always use your brand’s color palette on all social media posts across all platforms.
• Stick to a few fonts for all text elements that align with your brand. Some of the most popular fonts include Helvetica, Futura, and Montserrat.
• Place your real estate logo in a consistent spot to help potential clients identify your brand.

Tip 2: Personalize Your Message

Ensure your posts are engaging by writing captions that reflect your brand’s personality. Instead of sharing generic posts, add a personal touch by sharing your brokerage’s real estate hashtags and client testimonials, writing about your experience as an agent, or showcasing your local market expertise. Don’t forget to include a clear call to action, such as “Schedule a viewing today,” “Visit my website for more information,” or “Check out my other listings here.”

Tip 3: Optimize Content for Each Platform

Each platform requires different image sizes or aspect ratios. What fits well on your Instagram stories and posts may not look good on your Facebook page. Tailor your content by selecting and customizing templates designed for specific platforms. For example, vertical images for Pinterest, squares for Instagram, and landscapes for Facebook. Adjusting your templates to meet the requirements of each social media platform ensures your posts appear professional, visually engaging, and optimized for maximum reach and engagement.

Tip 4: Keep It Clean & Simple

Less is always more. Avoid cluttered text and images on social media posts and focus only on the essential elements. Use clear fonts and high-quality photos, and avoid overly bright colors and long paragraphs on the image. A minimalist design enhances readability and ensures your key message stands out, making it more visually appealing to your audience.

Tip 5: Post Regularly

Being consistent is one of the best social media marketing techniques I’ve learned. Develop a consistent posting schedule for all your customized real estate social media templates. To maintain a steady stream of content, you can post daily, every other day, weekly, or biweekly. Whichever posting schedule you choose, stick to it for a few weeks and see if it works. Consistency helps keep your audience engaged and makes your online presence more predictable.

Tip 6: Track Your Posts’ Performance

Whether you’re posting real estate videos or images, use analytics tools to track the performance of your posts and adjust your strategy accordingly. Did a specific template get more likes and comments? Monitor metrics like shares, click-through rates, and engagement to understand the content that resonates with your audience. This way, you’ll know what to post next and achieve better results.

Best Places to Buy Real Estate Social Media Templates

Here are the best places to buy high-quality templates that will elevate your marketing efforts:

Platform	Best For	Learn More	Ready to Purchase?
	Agents on a budget who want automated social media posting	Agent Crate review	Visit Agent Crate
	Solo agents on a budget	Canva review	Visit Canva
	Agents focused on increasing engagement on Instagram	Coffee & Contracts review	Visit Coffee & Contracts
	Agents who want a la carte pricing	No review yet	Visit Etsy
	Teams and brokerages	LabCoat Agents Marketing Center review	Visit LabCoat Agents Marketing Center

Platform	Best For	Learn More	Ready to Purchase?
	Agents on a budget who want automated social media posting	Agent Crate review	Visit Agent Crate
	Solo agents on a budget	Canva review	Visit Canva
	Agents focused on increasing engagement on Instagram	Coffee & Contracts review	Visit Coffee & Contracts
	Agents who want a la carte pricing	No review yet	Visit Etsy
	Teams and brokerages	LabCoat Agents Marketing Center review	Visit LabCoat Agents Marketing Center

Frequently Asked Questions (FAQs)

Where can I find real estate social media marketing templates?

Do I need design skills to use real estate templates for social media?

What type of social media posts can I create with these templates?

Bringing It All Together

Widening your reach on social media sounds complicated, but not so much when you have thousands of real estate templates to choose from. Some of these templates were made by real estate agents who use them on social media! Talk about agents supporting fellow agents. What are your go-to platforms for real estate social media templates? I would love to hear your thoughts in the comments!

The post The 24 Best Real Estate Social Media Templates appeared first on The Close.

Step 1: Keep It Concise & Simple

Did you know 55% of users spent fewer than 15 seconds actively on a page? Keep your real estate salesperson bio short and easy to read when crafting it. Focus on the key aspects of your experience and what sets you apart from other agents. Your readers don’t need to know which school you took your prelicensing courses in. Aim for concise sentences and avoid jargon and overly technical language to convey your message clearly. But if you have a large space for a long-form bio, break up your bio into bullet points or subheadings.

Step 2: Start With a Killer Introduction

If you don’t have a killer first line, your readers will likely get bored with your bio and skip reading the whole thing. A strong introduction will make your viewers read until the last word of your bio. How to do that, you ask? 

Start with a hook that draws your readers in—it can be the most interesting fun fact about you, your most significant sales achievement, a bold statement, or a personal anecdote about your real estate journey. Whatever it is, ensure your opening line is engaging, as it will set the tone for the rest of your bio.

Step 3: Showcase Your Real Estate Niche & Local Expertise

Showcasing your real estate niche and deep local market knowledge is key to building trust with potential clients. Start by stating your niche, whether it’s luxury homes, rental properties, commercial buildings, or first-time buyers, and explain why you chose this specialization. 

Clients want a local expert who knows their community backward and forward and can answer all their specific questions to steer them in the right direction. Let your audience know why you’re the go-to agent in your neighborhood. Highlight your familiarity with the neighborhood, including insights into local amenities. What’s your opinion on the best pizza place in your area? Where do they serve the best coffee? Emphasize how your local expertise can help clients, whether they’re buying or selling a property.

Step 4: Mention Your Education, Certifications & Accolades

Are you one of the top-producing agents in your firm? Have you received any continuing education certifications? Mentioning your real estate license and any other licenses you hold assures clients of your legitimacy. 

Your real estate bio is perfect for showing off your awards, sales achievements, and relevant certifications, such as Accredited Buyer’s Representative (ABR), Certified Residential Specialist (CRS), or Certified Property Manager (CPM). By highlighting your achievements, you’re letting potential clients know they’re working with an accomplished professional.

Step 5: Spice Up Your Real Estate Bio with Relevant Buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 6: Leverage Your Brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image—building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 7: Remember to Put Your Call to Action

What’s next for your audience after they read your real estate agent bio? Including a call to action (CTA) will guide readers on what they should do next. Encourage potential clients to contact you for more information, schedule a consultation, or visit your website for more details. Ensure your email address, mobile number, and social media handles are easy to find. Adding a clear CTA gives you more chances of converting readers into clients.

Step 8: Add Your Best Professional Headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients.

Step 9 (Optional): Hire a Professional to Write Your Bio

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you—for a price as low as five bucks.

Excellent Realtor Bio Examples

Let’s explore these real estate biography samples from successful agents to understand how they’ve effectively communicated their expertise.

1. Chris Adlam

Why it works: Chris Adlam’s bio is compelling for several reasons. It opens with an interesting fact about him: his recognition as a top-producing agent. Next, it emphasizes his dedication to personal service and how clients count on his discretion, qualities clients look for in agents. Also, Chris ends his bio with personal details about his life, which makes him relatable.

2. Lisa Cregan

Why it works: Lisa Cregan’s bio is effective because, in the first paragraph, she enumerates where she has worked and how her journalistic experience translates into real estate. Additionally, her deep knowledge and connections to various cities in the country make her more approachable to potential clients.

3. Ben Caballero

Why it works: Many agents don’t think mentioning press releases or other external websites is essential, but that’s not true for Ben Caballero. Listing down all the publications he’s been mentioned in is an excellent public relations strategy. His bio highlights his impressive achievements and how he has surpassed his home sales each year, immediately establishing his authority in the industry.

4. Ginger Glass

Why it works: I love Ginger Glass’s bio because it’s concise and straightforward. It highlights her extensive experience as a licensed attorney and agent, making her stand out as a top player in the industry. Ginger’s dual expertise only shows that she understands the real estate market and all its legal aspects.

5. Dana Koch

Why it works: In the first two lines, you’ll immediately know Dana Koch’s standout qualities as an agent and his real estate niche. Potential clients looking for luxury properties can list him as their prospective agent after only seeing the second sentence. Koch has also leveraged his brokerage in his bio, emphasizing his professional success and impressive track record of over $1 billion in real estate sales.

6. Alexa Lambert

Why it works: An important detail you can add to your realtor bio, like Alexa’s, is your diverse client base. Who do you sell properties to? In Alexa’s bio, she emphasizes her experience in New York’s neighborhoods, with celebrities and Fortune 500 CEOs as her clients, instantly appealing to luxury property homebuyers.

7. John Scalia

Why it works: In the first line of his bio, John Scalia used relevant keywords for SEO, which is a smart move. By adding “real estate agent in Florida,” his profile would likely appear in search engines of potential clients looking for agents in FL. I also like how he mentioned his other expertise besides helping agents buy and sell homes. Let’s not forget that little CTA at the end of his bio. Contact him today!

8. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

9. Ben Lee

Why it works: Here’s another short and straightforward bio. By combining his real estate expertise and background as a real estate attorney, Ben Lee effectively showcases his ability to assist clients in negotiating deals. Since his bio doesn’t include a list of awards and certifications, Ben focused on being the trusted broker in Los Angeles’ Westside property market.

10. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like unwavering honesty and integrity. While she calls herself a “top-producing and highly sought-after agent,” Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

11. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the Mann you need!”, which also makes a good tagline.

12. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

13. Aaron Fowler

Why it works: This is one of those new real estate agent bio examples you can emulate if you don’t have those years of experience yet. Aaron Fowler highlights his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

14. Carrie McCormick

Why it works: Carrie McCormick’s heading says it all: if you’re looking for a luxury broker in Chicago, she’s your person. Her bio is compelling because it emphasizes her reliability and commitment to premium client service. When you scroll down her page, she also touches on her availability, making her seem more approachable and committed to achieving outstanding results.

15. Nathan Torgerson

Why it works: This is one of the new real estate agent bio samples you can use if you don’t have much experience: start with your love for your community and how long you’ve lived there. Torgerson highlights his deep-rooted connection to Chattanooga and his extensive knowledge of the local market, which builds relatability for potential clients. He demonstrates his credibility in the local scene by mentioning how he frequents local businesses and enjoys Scenic City’s outdoors.

The Close’s Real Estate Agent Bio Generator

Still stumped or looking to save some time? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

FAQs: Real Estate Agent Bio

How to write a bio as a real estate agent?

How do I introduce myself as a real estate agent?

How do I write about me as a real estate agent?

What is the best description of a realtor?

Bringing It All Together

Creating an effective bio is crucial to your real estate branding and marketing strategy. If you let your personality and authenticity shine through, your real estate agent bio may be the first step toward a new client relationship that could last for years. Any questions about writing your bio? Let us know in the comments!

The post 15 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

Educational Real Estate Marketing Videos

In 2023, the average consumer watched 17 hours of online videos per week, an increase from 10.5 hours in 2018. These are the must-have videos for every real estate agent. Why, you ask? It’s simple: everyone dreads making a mistake when conducting a real estate deal. So, grab clients’ attention with a fear-of-missing-out (FOMO) title, and then reassure them with your expert knowledge of your educational content. It’s a win-win! Check out these four excellent examples of educational real estate videos with FOMO titles to get inspired:

1. How to Spot Property Repairs & Issues Before You Buy!

Why this video works: LeAnn’s powerful title is guaranteed to spark a fear of missing out on any potential buyers. Plus, the content is incredibly valuable and full of practical tips that you can implement immediately.

What we love: LeAnn’s relaxed and friendly style makes watching this highly informative video a breeze. And the insights she provides are simply fantastic.

How to recreate this video: Creating this kind of real estate marketing video is super easy. All you need to do is pick your chosen real estate video topics, jot down some bullet points, grab a good ring light and microphone, and get in front of your iPhone or camera. It’s crucial that the audio is crystal clear and your audience can see your face clearly. Adding captions would be the icing on the cake.

2. Common Mistakes to Avoid When Selling a House

Why this video works: Who wants to risk making a costly mistake when selling a home that they’ve invested so much in? Jeb nails the common missteps of inexperienced sellers, offering valuable insights to help others avoid potential pitfalls.

What we love: Jeb’s many years of experience and skill at using personal stories to make his points are inspiring and show how powerful personal expertise is in creating video content. His natural presence on camera proves the value of practice and the unique perspective that personal experience brings to video content. This should encourage you to share your stories and experiences in your videos, making them more relatable and engaging.

How to recreate this video: To create this real estate marketing video, start by picking a topic your audience needs to know about. Then, write a script using bullet points and practice before recording. Use a high-quality microphone for good audio and a ring light directed at your face for clear visibility. Remember to pay attention to your videos’ thumbnails. Jeb effectively uses easily visible text and an attention-grabbing title. A cut-out image with the right expression also works well.

3. Should I Get a Home Warranty? (Peter Lorimer, PLG Estates)

Why this video works: Peter’s energetic and concise approach simplifies home warranties, a complex real estate topic. The video’s less than three-minute duration is a key factor in maintaining audience engagement.

What we love: Peter’s personality and high energy make this highly watchable. Feel free to let your personality shine through when creating your videos. 

How to recreate this video: As of the last update in 2023, 91% of business owners use video as a marketing tool, an all-time high since data was initially collected in 2016. This video, though short, is a result of careful planning. Select a topic, draft a bullet point script, and rehearse before filming. Ensure high-quality audio with a good microphone. Consider adding background music to enhance the video’s energy and a brief intro to set the tone.

4. Dos & Don’ts Before Closing Day on Your Home

Why this video works: First-time homebuyers often dedicate significant time to researching homes and learning about the buying process. However, many still feel apprehensive about the closing process. Niki expertly breaks down the dos and don’ts, providing valuable guidance to help ease the minds of future buyers.

What we love: Niki’s video is a perfect example of real, relatable, and totally unfiltered content. Niki feels like a friend who just happens to drop some incredible advice. This relatability is key to creating engaging content. And speaking of attention-grabbing content, if you’re struggling with crafting compelling titles that create FOMO, we’ve got you covered. Dive into our ultimate guide to real estate copywriting rules that professional writers swear by.

How to recreate this video: Niki shot this awesome video in her car. You can totally make your own, just like it! Grab your phone, speak directly to the camera, and share your expertise. It’s a good idea to plan what you want to say, but feel free to be yourself and let the creativity flow!

Real Estate Listing Walk-through Videos

Did you know that listings with drone photography sell 68% faster than listings without them? Therefore, when creating videos to sell houses, it’s crucial to highlight the property’s most attractive features. Plenty of fantastic house videos are available on the internet. Sharing your videos on platforms like YouTube and Instagram can expand your reach and attract potential buyers, enhancing your professional image. Let’s explore three captivating house videos that can significantly impact your sales.

5. Touring a Breathtaking Penthouse on Billionaires’ Row

Why this video works: This tour of the new development was incredibly professional, yet the agent managed to create a welcoming and fun atmosphere rather than being stiff and pretentious.

What we love: Check out the guy in this video—he’s not a movie star. He’s a real estate agent. He’s totally chill and down-to-earth, perfectly complementing this sleek and luxurious NYC penthouse.

How to recreate this video: Capture stunning footage by hiring a professional videographer to create a cinematic masterpiece. Alternatively, you can showcase your in-home listing using a high-quality camera for your walk-through videos. Make sure to use a tripod to highlight the property’s features in front of the camera.

6. 270 Falling Star Bozeman, MT

Why this video works: Check out this video for an exclusive peek into life at this stunning mountain retreat. Join Julie, the interviewer, as she casually sips a cup of coffee, strolls around the house in her cozy socks, and even starts drawing a relaxing bath. The video is designed to help potential buyers envision themselves living in this beautiful home.

What we love: We absolutely adore this video’s fun and relaxed vibe. Home should be a place of ultimate comfort, and Arison and Julie have truly outdone themselves in cultivating a wonderfully cozy ambiance in this stunning mountain retreat.

How to recreate this video: Creating a professional-looking video may appear complex, but it’s within your reach! Streamline the process by adopting some techniques from the experts. Invite a partner to join you for a casual interview, showcasing the standout features of your property. Just like in the example, capture moments of enjoying your property’s activities. Unleash your creativity while drawing inspiration from this video. And, of course, remember to seek your seller’s permission before you begin filming.

7. Touring an Incredible Model Unit w Ryan Serhant at The Huron

Why this video works: Over the past years, Ryan Serhant has worked hard to create the most distinctive personal brand in the real estate industry. Every content he releases, including this video, showcases his unique personal brand.

What we love: Ryan’s videos testify to his infectious energy and genuine passion for his work. His dynamic personality and captivating smile are not only engaging but also powerful tools for drawing in the audience.

How to recreate this video: Get your real estate photographer’s walk-through and drone footage to create an impressive marketing video for the apartment building. Ask them to capture the grand opening and film you in the listing to improve the walk-through experience. If you’re working with developers, consider interviewing them to share what makes the project unique. This will add a personal and authentic touch to your marketing efforts.

Agent Introduction Videos

Imagine trying your best to reach out to every new lead personally, but life is getting in the way. You may be on the road, in a meeting, catching some shut-eye, or fixing breakfast for your daughter. That’s where a captivating introduction to real estate agent videos comes in. To make your video stand out, consider including testimonials from satisfied clients, adding powerful background music, or having another agent or broker interview you. Get inspired by these four examples that bring all these tips to life.

8. The Kristina Kremidas Team

This video works: Kristina stands out due to her infectious passion for real estate. Her genuine enthusiasm for her work is a unique trait that makes collaborating with her appealing. Who wouldn’t be drawn to someone who truly loves what they do?

What we love: Kristina’s video doesn’t just exude strength and confidence. It radiates it. It captivates viewers with the feeling that she can conquer anything and, in turn, inspires them to believe in their own potential to join her journey.

How to recreate this video: This exceptional video is a testament to the power of professional video production because 73% of homeowners say that they would prefer to list their home with an agent who uses video. It features professionally shot, slow-motion footage of Kristina in various settings, from serene park scenes to bustling New York City streets. The undeniable quality of the video, paired with captivating music and narration, elevates the content to a whole new level.

9. Meet Cherise Wynn

Why this video works: Cherise’s video is a testament to the power of community. She starts by addressing the one thing every buyer wants to know more about—their community—fostering a sense of connection and engagement. 

What we love: Cherise’s genuine love for her city and its residents is palpable. She showcases her connections, and her charisma shines through, inspiring us.

How to recreate this video: The best parts of this video are the personal touches. Cherise takes you through a day in her life—grabbing lunch to go from her favorite spot, getting a jog in, doing yoga in the park, chatting with folks in the neighborhood, and more. This personal touch can inspire and motivate you to showcase your own unique experiences. 

10. A KW Homecoming: Mega Agent Sean Moudry Returns to Leave a Legacy

Why this video works: The interview format creates a relaxed and engaging atmosphere, allowing Sean to share his numerous achievements over his 28-year career without appearing boastful.

What we love: Sean’s true self shines through naturally in this format. This style of agent introduction video emphasizes authenticity and is a powerful tool for connecting with your audience.

How to create this video: Opt for the interview format where your broker or another agent interviews you. This approach is highly effective as it allows for unscripted, conversational answers. You and the interviewer can collaborate beforehand to outline a few key questions, but the real magic happens when you let your answers flow naturally on camera.

11. Meet Brenda DiBari

Why this video works: The professional video editing and soothing music perfectly match the luxury properties Brenda sells. 

What we love: Brenda’s professional video reflects her calming personality. It gives you the sense that things will be smooth and relaxed when you work with her.

How to create this video: Start by collecting tons of your B-roll or hire someone who can provide it. Next, have your videographer take some shots of you in your listings, walking through and sprucing the place. The main piece of this video is the voice-over. You’ll want to work on getting your story down—maybe even with a copywriter—to ensure it’s just right.

Client Testimonial Videos

We all know that anonymously written reviews on platforms like Zillow or Yelp can be taken with a grain of salt. 39% of video marketers have created video testimonials, making this the most popular use case for video marketing in 2024. It’s easy to fake reviews with just a few glowing sentences. To truly stand out and provide genuine social proof, consider recording client testimonial videos whenever you can.

12. Post & Company Real Estate Client Testimonial Video

Why this video works: It not only has great music and an authentic testimonial setup, but it also starts with a powerful display of team branding. This element enhances the video’s appeal and instills a sense of belonging and unity among the viewers. 

What we love: This video is intentionally devoid of an agent. It feels like an objective person (maybe the camera operator) is conducting the interview. This deliberate choice enhances the video’s authenticity, making the past clients’ shared experiences feel more trustworthy. This reassurance is crucial in building confidence and trust among the viewers.

How to create this video: You should already be capturing videos of your clients sharing their positive experiences of working with you on social media. These testimonials showcase your success and make your clients feel valued and appreciated. You just need to splice in some photos and videos of the homes you’ve sold, add some nice music, and boom!—an instant classic. Finish off with your logo screen.

13. The Hawkins—A Testimonial Video | Mandy Saldana, REALTOR

Why this video works: Like the Post video, this video begins with the brokerage branding, incorporates captivating music, and presents the testimonial as a genuine conversation. The clients share their journeys, making the footage significantly more relatable and regal for the viewers. 

What we love: We love this young couple’s story and how they relied on their agent to find the perfect home. They’re sweet, relatable, and genuine, and you can’t help but believe them.

How to recreate this video: It’s as simple as reaching out to one of your past clients and asking if they would be open to sharing their experience in a video testimonial. This video features a young couple narrating their real estate journey, with time-lapse photography adding a unique touch.

14. Trusted Los Angeles Real Estate Agent Finneus Egan | Client Testimonial

Why this video works: In this video, the editor ingeniously weaves in scenes of the agent hugging, embracing, celebrating, and giving a tour of the client’s home, even though only one person is speaking. This creative approach showcases the agent’s personality and exceptional listing marketing skills and underscores their profound impact on their clients’ lives.

What we love: This past client’s story is genuine, heartwarming, and a testament to the agent’s exceptional service. She raves about how she couldn’t have asked for a better realtor, and her words carry the weight of authenticity. The video is short and incredibly well-done, capturing the agent’s caring and attentive nature in a way that resonates with the audience.

How to create this video: Contact a previous client and inquire if they’d be open to sharing their story in front of a camera. Capture footage reflecting the emotional connection between the agent and the client, add background music, and create a compelling video. The great thing is that you can create multiple videos with different clients, each showcasing the unique bond between the agent and the client.

15. Greg Guinto—Real Estate Agent Testimonial

Why this video works: This video is not just a heartwarming story of a couple on the hunt for their dream home but also a testament to the crucial role a real estate agent can play in making dreams a reality. It’s filled with captivating footage of the agent in action, showcasing the personal connection he builds with his clients and stunning pictures of the beautiful homes they visited.

What we love: What sets this video apart from others in this list is the action shots of the agent working with the couple in the testimonial. That footage is pure gold because it shows the agent’s expertise and ability to build trust with his clients. It’s a kick-start to building that crucial ‘know, like, and trust’ factor.

How to recreate this video: This example is actually from the media company that created it. Invest in a great videographer to create a gem like this one. The extra money spent on high-quality videos that showcase your expertise is an investment that can yield significant returns. 

Tips & Tricks for Recording Real Estate Marketing Videos That Get Leads

Explore essential tips and tricks for creating compelling real estate marketing videos. Whether experienced or just starting, these insights will help you engage your audience and generate valuable leads through your video content. Let’s learn how to master the art of recording real estate marketing videos for great results after checking out the best video ideas for realtors.

• Invest in a high-quality microphone and a stabilizer for your phone.
• Break up complicated topics into multiple videos.
• Consumers remember 95% of the information they receive from video, compared to only 10% when reading it. Therefore, ensure that simple graphics and charts are used when possible and that music is added. 
• Have a game plan. Write out your scripts before you start shooting.
• Shoot some practice walk-throughs and schedule your video for a sunny day.
• 84% of video marketers say that video has helped them successfully generate leads. Thus, add a call to action (CTA) or a lead magnet to the description.
• Hire a photographer and videographer to get that professional final product. Also, invest in a professional editor.
• Don’t just recite your agent bio. Talk about your family or personal life.
• Have a friend or fellow agent preview your video before you post it.
• Approach clients for a video testimonial a week or so after closing.
• Consider combining your introduction video with some client testimonials.
• Try to shoot all your testimonials in the same place so you can combine three or four short testimonial videos into one.
• Keep your videos short and sweet (aim for 1–2 minutes max) because 66% of users say they pay the most attention to short-form videos.
• Use an engaging thumbnail image to entice clicks (or use a GIF to encourage clicks). Also, use real estate hashtags.
• Make your videos mobile-friendly and accessible to all viewers.
• Test, measure, and optimize your videos based on engagement metrics.

Equipment Needed to Shoot Real Estate Videos

When it comes to being creative, using the right tools is crucial. While smartphones can help you start creating videos for real estate, taking your ideas to the next level requires investing in high-quality gear. Consider adding a top-notch DSLR camera and a few videography tools to make your real estate videos stand out. Here are some suggested pieces of video gear that will help you achieve a professional touch:

• Digital single-lens reflex (DSLR) camera: One of the best starting cameras for real estate professionals is the Canon Rebel T7. It can help you get a crystal-clear video without too many settings to learn on your own. Get the camera on Amazon.
• Wide-angle lens: A wide-angle lens is not just a tool in real estate photography. It’s a necessity. It’s the key to capturing the entire room in your videos, giving your viewers a comprehensive view of the property. Get the wide-angle lens from Amazon.
• Microphone: Whether you plan to talk directly to your camera or create narration, you need a microphone that can prevent distortion. Get a microphone on Amazon.
• Selfie stick, tripod, or gimbal: These are all video stabilizers that help prevent your video from shaking as you walk around. Get this equipment on Amazon.
• Supporting gear: Remote triggers, external flashes, and flash diffusers are key real estate photography tools that will make video creation look more professional with less effort. Check out this equipment on Amazon.

Tips on How to Use Video in Your Real Estate Emails

Want to take your real estate emails to the next level? Here are some real estate agent video ideas that you can incorporate into your email marketing strategy:

• Introductory videos: Record a short, personalized video to welcome new subscribers to your email list and introduce yourself and your brand.
• Listing videos: Embed videos of your latest listings to give your subscribers a more immersive, engaging experience of the property.
• Testimonial videos: Share video testimonials from your happy clients to build social proof and showcase your success stories.
• Educational videos: Create how-to videos or market update videos to provide value to your subscribers and position yourself as a trusted expert.
• Holiday greetings: Record a warm, personal holiday greeting to show your appreciation for your subscribers and spread some cheer.

By leveraging the power of video in your real estate email marketing, you can create a more engaging, effective, and memorable experience for your readers. So, don’t be afraid to hit record and start putting your best face forward in your emails.

FAQs

Where can I post or promote my real estate videos?

Should I use captions or text overlays on my real estate marketing videos?

Is adding CTA to my videos necessary?

Bringing It All Together

Capturing the power of video content is essential for a successful real estate marketing plan. There are countless ways to create compelling real estate marketing videos highlighting your unique style and brand. By embracing these innovative video ideas for real estate agents and strategies, you can kick-start an exciting video marketing campaign to attract more prospective clients.

Do you have any real estate videos you’re particularly proud of? If so, share them here!

The post 15 Best Real Estate Marketing Videos to Generate & Nurture Leads appeared first on The Close.

I’m talking logos, social media graphics, free stock photos, templates—the whole nine yards. I’m even diving into when to call in the pros and hire a designer. Oh, and did I mention the free Real Estate Branding Guide I’m throwing in? Yep, I’m giving you everything you need to create a brand that’s so good clients won’t be able to resist. So, let’s do this!

Why Graphic Design Matters for Real Estate

Your brand is way more than just a logo or website. It’s the whole package—everything that shapes how people perceive you and your business. The great news is that you have the power to guide their perception by creating a unique combination of messaging and visuals that’s all your own.

Whether we like it or not, potential clients form opinions about a property and the agent representing it based on the visual appeal of their real estate marketing materials. As a real estate agent in a transitioning market, standing out from the competition is critical. But, with the right branding strategy, you can showcase your personality, expertise, and what sets you apart. You can connect with your target audience and build trust before they meet you.

Branding is a powerful tool for your success, so take the time to develop a brand that truly represents you and your business. Watch as it helps you attract your ideal clients and close more deals. Trust me, it’s worth it!

Benefits of Graphic Design for Real Estate Agents

Whether you’re using DIY tools or paying a pro, your real estate business will benefit from high-quality graphic design. Don’t underestimate the power of branding. Spend time defining your style, colors, and the statement you want to make in the world. Great graphic design will create the following:

• Increased brand recognition and memorability
• Enhanced credibility and professionalism
• Improved communication of key information
• Higher engagement rates on marketing materials
• Competitive advantage in the market

As your brand becomes more visible, both online and offline, your business will attract more clients, and you’ll close more deals. So, don’t skimp on the design details of your brand right up front. Invest in high-quality real estate graphic design to gain the most benefit from your marketing strategy. 

First, Establish Your Brand Identity

Without delving into branding, you can’t get too far into real estate graphic design. Now that you clearly understand why graphic design matters and its benefits, it’s time to start building your personal real estate brand identity. 

Establishing the look and feel of your brand is a critical step in creating effective real estate marketing materials. Spend some time on each of these elements to develop a brand identity that aligns with your personality and professional goals.

• MVV: Your mission, vision, and values (MVV) are the core identity behind your brand and all marketing materials you produce. They will help guide you through most graphic design choices you make. 

• Branding: Consistent branding is crucial for real estate agents. This includes using a specific color palette, font family, and logo across all marketing materials to create a recognizable and professional brand identity.
• Color psychology: Colors can evoke up to 90% of an initial impression. You should understand the basics of color psychology and use colors that create the desired mood and attract your target audience.

• Logo: Your real estate logo is the face of your brand and should be memorable, unique, and reflective of your brand’s values.
• Typography: Choosing the right fonts can significantly impact the readability and overall appeal of your designs. Choose legible and professional fonts that align with your brand’s personality.

Once you have established your brand’s color palette, typography, and logo usage, maintain consistency across all marketing materials, including business cards, property flyers, social media posts, and other marketing collateral. This will create a cohesive and recognizable brand identity.

Need a little more in-depth guidance on setting up your unique brand identity? Worry not! We’ve got you covered. You can download our Real Estate Branding Guide and go deeper into all the details of developing a brand that represents you and resonates with your audience. Check it out!

DOWNLOAD YOUR REAL ESTATE BRANDING GUIDE

DIY Design Tips for Real Estate Agents

You may not be a pro real estate graphic designer. Still, you can certainly learn a few design tips to help create stunning images for consistent social media posts, email marketing, real estate infographics, postcards and flyers, and more to keep your brand identity consistent no matter what you need to create.

Tip 1: Use White Space Effectively

White space, or negative space, is the empty space between all your design elements. It’s like the secret sauce to making your designs look clean, organized, and easy on the eyes. Don’t be afraid to give your elements some breathing room.

Tip 2: Create Visual Hierarchies

This is just a fancy way of saying you should arrange your design elements in order of importance. Use size, color, and placement to first guide your viewer’s eye to the most critical information. Make those headlines and key details pop by using larger or bolder fonts to draw attention to them. Use subheadings, bullet points, or numbered lists to break up text and make it more scannable.

Tip 3: Use Contrasting Colors

Using contrasting colors can make important elements stand out, like a neon sign. Use a color wheel to find complementary colors for maximum impact, choosing colors from the opposite side of the wheel. Just make sure your text is still legible—you don’t want people squinting while trying to read your graphics. But caution: use contrast sparingly. The last thing you want is to overwhelm the design and your reader. Focus on highlighting the most important elements.

Tip 4: Align Elements Consistently

Alignment is key to creating a polished, professional look. Use a grid system to keep everything in line. Make sure related elements, like text and images, are aligned to create a cohesive look. Consistent alignment makes your designs look polished and easier to read.

Tip 5: Embrace Simplicity

When in doubt, keep it simple. Stick to a limited color palette and font family for a put-together vibe. Avoid going overboard with decorative elements or busy backgrounds that can distract from your main message. Focus on delivering key information with clarity. Never sacrifice your message for a pretty design.

Tip 6: Use High-quality Images

There’s no excuse for not using high-quality images in your real estate graphic designs. Use professional, well-lit photos that show off a property’s best features. Make sure your images are sized and optimized for their intended use, whether digital or print. If you’re using stock photos, choose ones that look authentic and relate to your message.

Tip 7: Be Unique

It’s great to get inspo from other successful agents and see what design elements really catch your eye. But here’s the thing—don’t just copy and paste. Get inspired, but then create something that’s uniquely you. Put your own spin on it and let your personality shine through. That’s what will really make you stand out from the competition.

DIY Design Tools for Real Estate Agents

Ready to get started designing your stunning real estate graphics? I’ve pulled together a list of some of the coolest DIY marketing design tools to get you started.

Real Estate Graphic Design Templates 

Since you’re most likely not a professional designer, one of the easiest and fastest ways to create your gorg graphic designs is to use templates. Most of the platforms created for DIY design come with a plethora of templates, including some easy-to-customize social media templates you can peruse and customize to fit your brand. Check out some amazing templates I’ve seen in the wild below.

Templates from Coffee & Contracts

Modern market update template (Source: Coffee & Contracts)

Testimonial template (Source: Coffee & Contracts)

Templates library for social media, postcard, and marketing (Source: Coffee & Contracts)

Templates from Canva

Reel template (Source: Canva)

Just listed template (Source: Canva)

Educational post template (Source: Canva)

Stylish, customizable real estate templates for all your needs (Source: Canva)

Templates from Agent Crate

Template dashboard with several posts (Source: Agent Crate)

Engagement post template (Source: Agent Crate)

Educational post template (Source: Agent Crate)

Just sold template (Source: Agent Crate)

Agent Crate produces new monthly content and templates to customize your brand. (Source: Agent Crate)

Inspo: Examples of Real Estate Graphic Design That Slays

Here are some gorg examples of well-designed real estate marketing materials to inspire and guide you in creating your own designs.

Example 1: SERHANT.

If you’re looking for inspo for your branding, look no further than the man who has created one of the most recognizable brands in real estate—Ryan Serhant. This logo is one of my personal favorites for a myriad of reasons. It’s clean. Simple. And confidently stated. It’s simply his name in all caps and blocky letters, but the period at the end makes all the difference. Serhant. Period. See what I mean?

Example 2: The Agency

I know a lot of people on the internet talk about The Agency, including some of us here at The Close. But I can’t help but love how clever this real estate logo is—a bent paperclip in the shape of an “A” and the simple title underneath. It’s so simple, it’s brilliant. The white sans serif font on a bright red field stands out and screams sophistication. It’s a great example of less is more.

Example 3: Compass

Compass has done an amazing job with its branding, standing out as a leader in sophistication and class. Its branding conveys luxury without being bougie and techy without being boring. The simple black-and-white colors are fresh, modern, and stylish, with sans-serif all-caps lettering spaced out just enough to be open and inviting. With Compass, you’re going places. 

Example 4: Aaron Kirman Partners

I love the overt masculinity of this logo—it says power, sophistication, and boldness—definitely traits shared by its namesake. The simple, black-and-white design fits hand-in-hand with the use of negative space on the website. It also fits nicely with the tagline “The Evolution of Luxury.” This logo means business, just like its namesake and the brokerage itself. If you’re looking for powerful real estate graphic design inspiration, this one ranks up there.

How & Where to Hire a Real Estate Graphic Designer

Traditionally, when a business needs graphic design work done, they hire an advertising or creative agency. Sure, that’s one way to get premium real estate graphic design for your business, but you can also hire a freelance designer, which can be more economical. A freelance designer generally works on a per-project or hourly basis. 

Start small with freelancers once you’ve had a chance to check out their portfolio. Hire them to complete a few small projects to make sure they’re a good fit. Have them complete a few different types of projects—for example, a social media graphic, a listing brochure, a real estate flyer, and a postcard. Doing so will help you get a feel for how well the designer takes direction, how often they meet deadlines, and how easy they are to work with. One project isn’t enough to assess someone’s talents. Plus, you will also want to determine if they understand you and your unique brand.

Here are a few places to look for freelance graphic design for realtors, broken down by average cost and design quality. Keep in mind that prices vary based on the freelancer and task. Instead of hunting for one freelance designer, you can also run a contest on sites like 99designs, where you can pitch your project, and multiple designers will create designs. You can then choose the best option for your needs.

Freelancer Website	Pricing	Design Quality
Upwork	$–$$$$	Entry-level to mid-tier
Toptal	$$–$$$$	Mid-tier to expert
Dribble	$$–$$$$	Mid-tier to expert
Behance	$$–$$$$	Mid-tier to expert
Working Not Working	$$$–$$$$	Expert
99Designs	$–$$$$	Beginner to expert
Fiverr	$–$$$$	Beginner to expert

Bringing It All Together

We’ve covered a lot of ground in this ultimate guide to real estate graphic design. From understanding the importance of visual branding to mastering design basics, you’re now equipped with the knowledge and tools to create marketing materials that will make you stand out from the competition. But remember, this is just the beginning of your design journey. Keep exploring, experimenting, and pushing the boundaries of what’s possible.

Now, I want to hear from you! What’s your favorite design tip from this guide? Have you created any killer marketing materials using these techniques? Share your thoughts, experiences, and even your designs in the comments below. Let’s keep this conversation going!

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