AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals. 

Here are my picks for the best AI-powered tools to help with various aspects of your business.

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Agent Image: Best AI-powered website tools
• Offrs: Best for AI predictive analytics
• Lone Wolf: Best for AI-powered email communications
• Style to Design: Best for AI virtual staging

The Close’s top picks for best AI tools for real estate agents

Type of Software	Standout Features	Starting Price
	AI-powered lead scoring algorithm & automated messaging	$899/month + $200/month for AI features
Visit CINC
	Contact management & integrations with CRMs, MLS, and social media	$179/month
Visit Top Producer
	AI-powered email templates, task tracking, and email follow-ups	$33.25/month
Visit Lone Wolf
	IDX integrations and custom market report generation	$99/month
Visit Agent Image
	ISA team support for pre-qualification of leads	$399/month
Visit Offrs
	AI-powered virtual staging	$19.99/month, Minimum three-month commitment
Visit Style to Design

CINC: Best for AI lead generation & nurturing

Pros	Cons
24/7 lead nurturing	AI tool only available as an add-on
Conversation scripts	Unable to turn off middle-of-the-night chat
Nurturing via text message	No AI capabilities via email

Learn more in our in-depth CINC review.

Why I chose CINC

CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.

Additional features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.

Top Producer: Best for AI farming tools

Pros	Cons
Full CRM with contact management	No free trial
MLS integration	No document management features
Social media posting and management	No money-back guarantee

Learn more in our in-depth Top Producer review.

Why I chose Top Producer

Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. 

Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Additional features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.

Agent Image: Best AI-powered website tools

Pros	Cons
Track record of developing high-quality websites	Pricing is not stated up front
Wide range of customizable website tools	CRM and some other features must be purchased separately
Offers IDX integration into existing websites	Custom web designs typically require 8 to 12 weeks to build

Why I chose Agent Image

Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to a real estate agent’s business. Agent Image offers IDX packages powered by AI that allows for things like the automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights. 

Agent Image’s web design services are a more ideal fit for those marketing to the luxury market. As such, you might find that prices for some of its packages are a bit on the higher end.

Additional features

• Multiple MLS boards: Agents that are part of multiple markets can include all MLS boards in the IDX package for their website. 
• Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data such as new listings, price changes, and properties recently sold or under contract. 
• Lead capture tools: Add various tools to your website that provide value to your readers, something that can provide quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.

Offrs: Best for AI Predictive Analytics

Pros	Cons
Unlimited seller leads	Nonexclusive leads
Inside sales and marketing team with no upfront costs	Long lead conversion time
Unique ad tools that help connect your analog and digital marketing	Smart Data CRM not user-friendly

Why I chose Offrs

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.

Additional features

• ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure. 

Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.

Lone Wolf: Best for AI-powered email communications

Pros	Cons
Integrations with third-party calendar apps	Add-ons have limited AI functionality
Automated follow-ups on tasks	24/7 support only available through a community board
Add-ons available to expand functionality	Add-ons come with added costs

Why I chose Lone Wolf

Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to allow you to manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business, as well as tools to manage transactions from start to finish. Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform. 

AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients, ensuring that every aspect of a transaction is addressed, and congratulating clients on their new home.

Additional features

• Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss an appointment or task ever again.  
• Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, such as whenever a transaction moves to a new milestone. 
• Analytics: Get market insights such as inventory levels, sales prices, and more to allow you to better assist your clients with finding properties and making competitive offers.

Style to Design: Best for AI for virtual staging

Pros	Cons
Customizable design templates	Minimum commitment for all plans
Staging and design courses	Unable to edit images other than property photos
Design team available for simulations	Coaching only offered in enterprise plans

Why I chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. 

The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Additional features

• Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation, so you can sell your real estate services with design included. 

Methodology: How I chose the best real estate AI tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

How much technical skill is required to use a real estate AI tool?

How does AI improve real estate lead generation and nurturing?

Can real estate AI tools integrate with an existing CRM system?

Are there any free AI-powered tools that can be used for real estate?

Why should I use AI as a real estate agent?

Your Take

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel. 

Have you incorporated AI into your business yet? Let us know!

The post The Best 6 Real Estate AI Tools for 2025 appeared first on The Close.

AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals. 

Here are my picks for the best AI-powered tools to help with various aspects of your business.

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Lone Wolf: Best for AI-powered email communications
• Agent Image: Best AI-powered website tools
• Offrs: Best for AI predictive analytics
• Style to Design: Best for AI virtual staging

The Close’s top picks for best AI tools for real estate agents

Type of Software	Standout Features	Starting Price
	AI-powered lead scoring algorithm & automated messaging	$899/month + $200/month for AI features
Visit CINC
	Contact management & integrations with CRMs, MLS, and social media	$179/month
Visit Top Producer
	AI-powered email templates, task tracking, and email follow-ups	$33.25/month
Visit Lone Wolf
	IDX integrations and custom market report generation	$99/month
Visit Agent Image
	ISA team support for pre-qualification of leads	$399/month
Visit Offrs
	AI-powered virtual staging	$19.99/month, Minimum three-month commitment
Visit Style to Design

CINC: Best for AI lead generation & nurturing

Pros	Cons
24/7 lead nurturing	AI tool only available as an add-on
Conversation scripts	Unable to turn off middle-of-the-night chat
Nurturing via text message	No AI capabilities via email

Learn more in our in-depth CINC review.

Why I chose CINC

CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.

Additional features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.

Top Producer: Best for AI farming tools

Pros	Cons
Full CRM with contact management	No free trial
MLS integration	No document management features
Social media posting and management	No money-back guarantee

Learn more in our in-depth Top Producer review.

Why I chose Top Producer

Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. 

Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Additional features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.

Lone Wolf: Best for AI-powered email communications

Pros	Cons
Integrations with third-party calendar apps	Add-ons have limited AI functionality
Automated follow-ups on tasks	24/7 support only available through a community board
Add-ons available to expand functionality	Add-ons come with added costs

Why I chose Lone Wolf

Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to allow you to manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business, as well as tools to manage transactions from start to finish. Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform. 

AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients, ensuring that every aspect of a transaction is addressed, and congratulating clients on their new home.

Additional features

• Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss an appointment or task ever again.  
• Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, such as whenever a transaction moves to a new milestone. 
• Analytics: Get market insights such as inventory levels, sales prices, and more to allow you to better assist your clients with finding properties and making competitive offers.

Agent Image: Best AI-powered website tools

Pros	Cons
Track record of developing high-quality websites	Pricing is not stated up front
Wide range of customizable website tools	CRM and some other features must be purchased separately
Offers IDX integration into existing websites	Custom web designs typically require 8 to 12 weeks to build

Why I chose Agent Image

Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to a real estate agent’s business. Agent Image offers IDX packages powered by AI that allows for things like the automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights. 

Agent Image’s web design services are a more ideal fit for those marketing to the luxury market. As such, you might find that prices for some of its packages are a bit on the higher end.

Additional features

• Multiple MLS boards: Agents that are part of multiple markets can include all MLS boards in the IDX package for their website. 
• Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data such as new listings, price changes, and properties recently sold or under contract. 
• Lead capture tools: Add various tools to your website that provide value to your readers, something that can provide quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.

Offrs: Best for AI Predictive Analytics

Pros	Cons
Unlimited seller leads	Nonexclusive leads
Inside sales and marketing team with no upfront costs	Long lead conversion time
Unique ad tools that help connect your analog and digital marketing	Smart Data CRM not user-friendly

Why I chose Offrs

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.

Additional features

• ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure. 

Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.

Style to Design: Best for AI for virtual staging

Pros	Cons
Customizable design templates	Minimum commitment for all plans
Staging and design courses	Unable to edit images other than property photos
Design team available for simulations	Coaching only offered in enterprise plans

Why I chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. 

The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Additional features

• Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation, so you can sell your real estate services with design included. 

Methodology: How I chose the best real estate AI tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

How much technical skill is required to use a real estate AI tool?

How does AI improve real estate lead generation and nurturing?

Can real estate AI tools integrate with an existing CRM system?

Are there any free AI-powered tools that can be used for real estate?

Why should I use AI as a real estate agent?

Your Take

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel. 

Have you incorporated AI into your business yet? Let us know!

The post The Best 6 Real Estate AI Tools for 2025 appeared first on The Close.

When it comes to real estate valentines, you don’t need to reinvent the wheel. Simply aim to put your own spin on tried-and-true ideas so that they reflect the uniqueness of your brand. Below are 12 imaginative, simple, and effective ways to market your business with a Valentine’s Day twist that’ll spark some love from your clients—and keep you top of mind long after the flowers have wilted.

1. Remember Those Without a Significant Other

Last year, a reader of The Close, Bruce Parker, commented that for his real estate valentines, he delivered 100 boxes of chocolate to seniors without spouses. I think this is an amazing idea because it reflects everything about what it means to build authentic, caring relationships. I’m willing to bet that the goodwill he built was off the charts! 

You can do what Bruce did or mix it up by offering a different gift, like a single red rose, or selecting a different group, like unmarried homeowners or renters. You could even celebrate your clients’ children, who will be made to feel extra special and important.

2. Plan an Afternoon of Pop-Bys

Either the weekend before or after Valentine’s Day, take a few hours to pop by your clients’ homes with a small holiday-themed gift. There are a ton of inspired ideas to choose from—but the best Realtor^® valentines express your gratitude while reminding clients that their referrals are “the heart” of your business. 

For instance, consider supporting a local bakery by ordering heart-shaped cookies in bags and adding a real estate Valentine’s Day tag. For more ideas, check out The Close’s collation of the best pop-by gifts you can give.

3. Help Local Businesses Spread the Love

Valentine’s Day is consistently one of the top three days of the year for dining out according to the National Restaurant Association. You can show off your local expertise by sharing a list of the best romantic restaurants in your area through your newsletter or social media. 

For a creative twist, record an engaging video to attract hyperlocal engagement on Instagram or YouTube. You can also interview restaurant owners about their special menus or ask locals about their favorite date-night spots to really up the authenticity.

Of course, restaurants aren’t your only option—highlighting spas, florists, specialty gift shops, or even a local chocolatier (if you have one) could provide just as much value to your audience.

4. Post Valentine’s Day Real Estate Memes

You know you need to maintain an active social media presence, but it can feel overwhelming at times. One simple and fun way to engage your social media followers—and entertain them during Valentine’s Day—is to post real estate memes. Besides humor, these can be educational and showcase a bit about your business and personality. If you’re a DIY sort of person and can put aside 20 or 30 minutes, you can easily fashion real estate memes with any of the free tools you’ll find online. 

It understandably takes a lot to manage your social media presence, so you should consider working with an experienced provider. ReminderMedia, for instance, is one of The Close’s recommended real estate marketing companies—and it can help automate your social media marketing.

5. Share Your Valentine’s Day Plans

Going on the theme of using social media—authenticity rules the day when it comes to posting on these platforms. And what better way is there to show authenticity than by giving your followers a peek into your life beyond real estate and sharing what you’ve arranged for the day in a Facebook post or Instagram Story! Take pictures or make a reel, and encourage engagement by asking others to share their plans and images. 

6. Text a Laugh-Provoking Message

Similar to sharing a real estate Valentine’s Day meme, sending a text message with a real estate joke can give someone a moment of levity as they enjoy a chuckle. You could go a step further and tell your joke in a video text message or even make sending one on Valentine’s Day or any other holiday your thing. 

You can use one of The Close’s best text message scripts for easy typing. But if a text message isn’t your preference, simply add a dad joke to your email signature line or post it for your followers to enjoy and share!

7. Mail Handwritten Real Estate Valentine’s Day Cards

I know you’re busy, which is precisely why I’m suggesting that you send your clients handwritten cards. As the “opportunity connector” Donovin Lindsay put it, “Unlike the fleeting nature of electronic messages, a physical card serves as a tangible reminder of the time and effort invested in reaching out.” Such care serves as a “beacon of authenticity and connection,” working to strengthen your relationships with your clients.

A bulk box of Valentine’s Day cards is a cheap investment—and sending one with your thanks costs only the price of a stamp. You can use a Thank You note template to make drafting your message a little easier. To make your card especially memorable, create a custom card that includes the photo you took of your clients in front of their new home on the day they closed.

8. Use an E-Card

Then again, if you truly cannot find the time to handwrite cards, you could send an animated e-card, which is always fun to receive! You can use Fiverr to hire a freelancer who will design and create one for you, or purchase a subscription to a platform like JibJab for access its e-cards, shorties, and videos. One of its standout features lets you upload a photo of yourself and insert it into an animated e-card, bringing your character to life as it moves to popular music. 

9. Mail Postcards to Your Farm

Postcards are probably one of the most affordable ways to tell someone you’re thinking of them on Valentine’s Day, and there are many ways to use them in your real estate marketing campaign—from sending a colorful Valentine’s Day “Just Sold” to the neighborhood to a general cute Valentine like the one above. Some postcard design and delivery services offer Every Door Direct Mail (EDDM) to ensure your mailers are delivered.

For pennies per card, you can run a lead-generating postcard campaign that sends a touchpoint to your entire farm. If you need help with designs, here are some real estate postcard templates you can use that will help generate leads.

10. Send a Valentine’s Day Real Estate Email

Yes, your list of contacts receives a ton of emails, but there are a number of actions you can take to help make sure that yours stands out. Jay Schwedelson is the founder of GURU Media Hub and the mastermind behind SubjectLine.com (a free subject line rating tool), and during a recent Stay Paid podcast episode, he provided a litany of tactics that agents can use to improve their subject lines and content. 

Try two or three of his strategies to craft a real estate Valentine’s Day email to send to your database—and then utilize a platform that handles a/b testing to find which subject lines garner the most clicks.

11. Host a Valentine’s Day Giveaway That’ll Win You Leads and Loyalty

A giveaway can spark engagement while building your database of leads. But here’s the key: don’t just post about it on social media. Maximize your reach by including it in your email newsletter, sending a dedicated email blast, and featuring it on your website. 

The best part? There’s an idea for every budget. Here are some creative options to help get you thinking.

Idea	What’s Included
Dinner for Two	Partner with a local restaurant to offer a romantic dinner—negotiate a discount or set menu to make it special.
Romantic Date Kit	Put together a cozy package with scented candles, chocolates, a soft blanket, and a romantic-comedy movie.
Weekend Getaway	Offer a stay at a charming bed and breakfast or luxury retreat. If a full weekend isn’t feasible, an overnight trip works too.
Spa Day for Couples	Provide a couples’ spa experience by teaming up with a local spa for a discounted package.
Winery or Brewery Tour	Get together with a local winery or brewery to offer an exclusive tasting experience.
Hot-Air Balloon Ride	Award one lucky couple a sky-high romantic adventure they’ll never forget.
Theater Night	Score tickets to a movie, play, or concert, and let the winners enjoy a special night out.
Couples Cooking Class	Find an in-person or virtual class through a culinary school, local restaurant, or online provider.
Professional Photoshoot	Offer a session for couples, families, or individuals with a local photographer.
Gift Certificate for an Experience	A candy shop, museum, or unique tour makes for a fun and memorable outing.
Customizable Jewelry	An engraved necklace or charm bracelet is always a thoughtful keepsake.

Whatever prize you choose, make sure your entry process is clear and simple. And don’t forget to check the rules regarding contests and giveaways in your location and on the social media platforms you use. 

12. Ship Promotional Items

Depending on your budget, there are hundreds of promotional items you can choose from to let clients know you’re thinking of them, any of which you can add your branding to. VistaPrint can set you up with gifts that won’t break the bank, from pens, notepads, water bottles, dry-erase boards, and canvas tote bags to tech devices like USB drives, charging cables, power banks and pads, and phone stands. 

Frequently Asked Questions (FAQs)

How Do You Market for Valentine’s Day?

When Should I Start Marketing for Valentine’s Day?

What Sells the Most During Valentine’s Day?

Your Take

I enjoy Valentine’s Day because it’s an extra opportunity to let my wife know what she means to me and how much I appreciate her—and you can do the same with your clients. This year, use one or more of the ideas I’ve suggested above to let them know that you’re grateful for their trust and referrals. If you do something special for them that you’d like to share with others, share it in the comments below.

The post 12 Real Estate Valentine’s Day Ideas to Spark Some Client Love appeared first on The Close.

Need prompt inspo to use for real estate in ChapGPT? You’re in luck! We’ve compiled a list of 117 prompts you can use to get the ball rolling. 

Bonus: Download 117 ChatGPT Prompts

What Is ChatGPT?

Ok, let’s get technical: ChatGPT is an artificial intelligence (AI) chatbot developed by OpenAI. It’s based on the Generative Pretrained Transformer (GPT) language model and is considered a Natural Language Processing (NLP) tool, which is a branch of AI. This means it can understand and chat with us in everyday language. One of the best things about ChatGPT is how quickly it responds and gets things done. It’s like having a knowledgeable personal assistant who knows all about real estate right at your fingertips.

How to Use ChatGPT for Real Estate

ChatGPT works best when it gets to know who you are. When you create a free account at OpenAI.com, it’s helpful to begin your first session by writing a prompt to introduce yourself. The more details you provide about your personality, style, and target audience, the better it can assist you with tasks. ChatGPT will deliver responses that align with your persona and tone. When you request something for your business—whether it’s an email, social media post, or text message—it will sound more authentically like you.

There are so many ways ChatGPT for realtors can help you in your business and give back time you thought you’d never see again. Here are some ways to get started.

1. Property Descriptions

Property descriptions are an important part of marketing a listing. Aside from the pictures, it is the first way to capture the attention of potential buyers. If this has never really been your “thing” to write descriptions, it’s the perfect task to assign to your new AI assistant. Try copying the prompt below and putting your own spin on it to see what ChatGPT for real estate comes up with for listing descriptions!

copy to clipboard

Prompt: Hey Chat! Can you craft a property listing description for {#}bedroom/{#}bathroom home in {city or community}, focusing on the unique features, proximity to shopping, attractions, and nearby schools?

2. Client Follow-up & Communication 

Building authentic relationships is key in real estate, and that takes consistent communication. Staying in touch with clients and potential clients should come naturally, but there are ways to streamline your outreach. Ask Chat to draft several emails and text messages that you can have on-the-ready in your customer relationship manager (CRM) for when you need them. Then, just copy and paste.

copy to clipboard

Prompt: Hey Chat! Can you write a text message to my seller clients to let them know things are still moving forward with the contract? There’s nothing they need to do but be patient. Make it sound a little fun and conversational but still professional. Please include emojis.

Pro Tip: Create an entire series of nurturing text messages for all of your prospects, clients, past clients, and even your sphere of influence. Just tell ChatGPT what the text messages are for and ask for a certain number of texts to save and use when needed.

3. Community Insights 

Providing value to your clients and the community you work in will help you stand out as a go-to resource when people are looking to buy or sell in the area. Utilize the chat to compile a list of the best restaurants, attractions, or large companies for your community. Use those to build a community guide, newsletters, or postcards.

copy to clipboard

Prompt: Hey Chat! Can you compile a list of all the best places to eat out or enjoy happy hour in Winter Haven, Florida?

Pro Tip: Use ChatGPT for real estate agents’ farming efforts. Ask for community insights for the area you’re farming, and then use the results in an infographic, newsletter, or social media campaign. Just share the area in the chat, and it will dig up info for you.

4. Social Media & Content Creation 

Creating content can be time-consuming and often gets pushed aside as immediate client needs take priority. However, it’s a necessary evil in today’s world of real estate marketing. Using AI to batch out a content calendar can really help boost your online presence and save you a ton of time. Whip up blog posts, social media updates, and even video scripts while choosing how long you want the videos to be.

copy to clipboard

Prompt: Hey Chat! I would like to create {#} social media posts on seller tips. Please include emojis! Also, make them playful and conversational.

Pro Tip: Always double-check your projects before posting them. While chat is helpful, it isn’t flawless. You might find mistakes, some phrases could sound overly formal, or there might even be potential violations of fair housing laws. So, always proofread before you publish.

5. Email Drip Campaigns & Newsletters

ChatGPT for real estate helps you create engaging drip marketing campaigns and newsletters tailored to your target audience. You can even schedule to send them out at different times. If you’re already using a CRM, you might have some templates. But if you’re looking to try something fresh or don’t have any templates, ChatGPT can step in. Just share what you want to include, like market stats or updates on new listings, and let the AI take care of the rest.

copy to clipboard

Prompt: Hey Chat! Draft a series of emails to go out to Zillow leads looking to move to my area. My leads tend to be {typical lead demographics} unfamiliar with my area. I would like a series of {#} emails to send out immediately after the lead comes into my CRM. Make the tone fun, conversational, playful, a little snarky, but professional. Please give me some idea as to when to send out each email, as well.

6. Lead Magnets 

Many real estate pros use lead magnets to fill their CRMs with potential clients’ contact info, but coming up with great ones can be tough. That’s where ChatGPT comes in. It can help brainstorm some lead magnet ideas and even draft something up for you. Once you have that info, create an eye-catching PDF download using Canva Pro or Adobe Photoshop. It’s a fun way to engage your audience and attract the right clients.

copy to clipboard

Prompt: Hey Chat! Create a checklist as a lead magnet for my target audience, military movers.

Writing a ChatGPT Prompt

The best thing about ChatGPT prompts is that you can write them as if you’re talking to your personal assistant and asking for a favor. If the response you receive doesn’t resonate with you, specify the changes you’d like to make or ask ChatGPT to regenerate the response, and you will get a new one. All of the responses are saved in your account, so you can use, adjust, or revisit them as needed.

The best way to learn is to start using ChatGPT. Here are a few prompts to get you started:

copy to clipboard

• Hey Chat! Can you write an email drip campaign of six emails to send to my past clients over six months about selling their homes, what’s in it for them, why they might want to sell, and what that might mean for them?
• Hey Chat! Can you write 20 social media posts about how to start your day for success? Use emojis and make the tone friendly and conversational.
• Hey Chat! Can you help me write five blog posts about the homebuying experience? Make them educational but light and fun.
• Hey Chat! Please write five one-minute scripts for videos about the pitfalls of the home-buying process and center them on things you should not do while buying a house. Make them funny.

Alternatives to ChatGPT

Even with all the amazing things ChatGPT can do, it’s not perfect. As AI continues to integrate into our lives, more options become available. So, if you’re not getting the answers you want from ChatGPT, check out some alternatives.

Product/Software/Platform	Why It’s a Great Alternative	Learn More
	Researches active and sold comps and creates detailed, comprehensive market analysis (CMA) reports with the click of a button.	Visit saleswise
	Helps streamline your listing process, create effective ad copy, and increase your listing response rate.	Visit listingcopy.ai
	Predicts likely sellers, updates missing contact info, and even triggers automated notifications so you never miss an opportunity again.	Visit Likely.ai

Best Practices for Effectively Using ChatGPT in Real Estate

Following the listed best practices below, you’ll maximize the effectiveness of ChatGPT in your real estate initiatives while mitigating potential risks associated with relying solely on AI-generated information.

• Provide clear & specific prompts: Ask concise questions or provide instructions that are easy to understand.
• Iterative refinement: If the first response differs from what you want, provide feedback or more details.
• Fact-check information: It’s important to double-check the information, particularly regarding specific property information, legal issues, or financial data.
• Incorporate local knowledge: This helps contextualize the data generated by ChatGPT and ensures that it aligns with the specific nuances of the local market.
• Use as a supplementary tool: This should be used as an addition to human knowledge rather than a substitute, as it might not adequately represent the legal, financial, and emotional factors frequently present in real estate transactions.

Future of AI in Real Estate

Think about it: Twenty years ago, an online presence, posting on social media, making YouTube videos, and writing blogs weren’t really a big thing in real estate. Today, these are commonplace and can take up a ton of time, so a lot of people end up needing to hire help to keep up. Tools like ChatGPT are becoming a part of our everyday lives, making these tasks easier and giving us back some precious time and freedom. 

The invention of the internet, MLS, and lead gen tools may have taken some getting used to. Still, they ultimately serve to support our business efforts, allowing us to assist clients in buying, selling, and investing in real estate. We are likely to see consistent evolution and change in our industry. However, despite this, one thing remains the same: the authentic relationships we form with our clients. It’s important to consistently show up for your clients, past clients, and your network. Don’t sweat the thought of ChatGPT taking your job—it’s just a tool, not a person. 

FAQ

What is the best AI assistant for real estate?

What is the 80% rule in real estate?

Is ChatGPT free?

Bringing It All Together

ChatGPT can be a handy tool for the real estate industry. It helps generate content ideas, provides the latest market information, and facilitates smooth communication. However, it’s important to use it wisely. Be aware of any potential biases and stick to ethical practices. By leveraging what ChatGPT offers, you can streamline your business tasks, increase efficiency, and be more present with your clients and loved ones. Have you tried using it yet? Please share what you’ve learned so far in the comments!

The post ChatGPT for Real Estate: The Complete Guide for Agents appeared first on The Close.

1. Use Eye-catching, High-definition Images to Grab Attention

Let’s chat about branding vibes from Ryan Serhant, the luxury broker and “Million Dollar Listing” star, who is absolutely killing it in NYC real estate. This guy is everywhere! His branding is spot-on, totally synonymous with high-end living. Just check out that pic of him lounging in a fancy marble bathtub with an astonishing view—wow!

Can you capture your brand in just one image? It’s a tough challenge, but Ryan nails it. Just make sure your images are high-definition. Facebook loves a good cover image, so avoid anything that looks grainy. Stick with a PNG file for text or logos, and keep it in a 16:9 aspect ratio—at least 400 pixels wide by 150 pixels tall.

2. Target Your Niche Audience With a Specific Property Type

Michele Bellisari is rocking her colorful real estate Facebook posts that jibe with the South Florida lifestyle in Boca Raton. Her Facebook cover photo is bursting with bright South Florida colors, the beach, the sun, and all the fun real estate vibes she’s serving up. When it comes to your Facebook cover image, it should reflect who you are and connect with your audience. But hey, if one image just doesn’t cut it, feel free to mash up a bunch of pics together, just like Michele has done. Create real estate cover photos for Facebook like this in Canva without breaking a sweat.

3. Include Your Business Tagline in Your Image

Ingrid Lawson has a fun tagline: “Your DFW Home Girl!” How cute is that? (Dallas/Forth Worth for those outside the Texas area) She’s all about helping folks find their dream homes in the Dallas metroplex, which keeps her busy. But you can tell she’s loving it. In one picture, you’ll see just how genuine and warm she is; her sense of style is on point. And I can’t help but mention her outfit—it totally matches her tagline. Who wouldn’t want to team up with someone as awesome as Ingrid?

4. Stand Out With Your Brand Colors

Sue “Pinky” Benson is all-in when it comes to her color palette. Thanks to those fab shades of pink, you can spot her epic page on Facebook and Instagram from a mile away. She even rocks pink in her hair—how cool is that? She’s 100% dedicated to her brand, no doubt about it. Hailing from sunny Naples, Florida, Pinky shares all the juicy deets about her incredible community on her socials. It’s impossible not to feel her lively personality with the iconic pink flamingos that represent her home state—totally the look she was going for.

5. Include a Strong Call to Include in Your Image

Not all Facebook covers for real estate include a call to action (CTA), but if you can pull it off, you should! There’s a CTA button just below the image, so toss a CTA right into the image for extra oomph. Mark Spain leans into it big time. His entire Facebook cover is one massive shoutout to take action, featuring a fun cutout of himself. And since he’s already rockin’ the cover image with his headshot, he adds his logo as the profile pic. I’m all about this cover image’s simplicity and clear-cut direction. It’s a straightforward message that stands out and catches your eye.

6. Let People See Your Personality With Your Headshot

Jen Hannigan loves to connect with others. You can see this on her Facebook page, where she proudly shares that she’s a “USAF Veteran.” Her cover photo features some fun snaps of her just being herself, including a couple of headshots—laid-back in a chaise lounge. With her friendly smile and approachable vibe, Jen radiates confidence and openness. She’s sending a clear message: she’s here to help you find your next property. If your smile is your logo and your personality is your business card, show them off in your Facebook cover image.

7. Show Off Your Team

Elham Ghaderian gets how crucial it is to show prospects who they’ll be working with. She put together this fab Facebook cover image featuring the whole crew. Putting their smiling faces front and center, Elham knows she’s building that trust factor and pulling in potential clients to her brokerage. Whether you’re rollin’ with a big squad or just a couple of folks, including everyone in the cover image puts a face to the fam. People connect with people, not just businesses.

8. Showcase Your Listings

If you want to up your real estate game, consider slapping some of your best listing photos as your Facebook cover image. Just get the thumbs up from your photographer and sellers first. Then, pick out some absolutely stunning pics—like what the Van Buren Real Estate Group does. It’s a great way to show off your style and catch some eyes.

Next Steps to Level Up Your Real Estate Facebook Cover Photos

Regarding your real estate Facebook cover image, your branding matters just as much as your Facebook realtor page. Like the rest of your social media marketing, the cover image can either make you look like a pro or hurt your brand and stall your business growth. It’s vital to always showcase your best work to keep your image sharp. Check out these tips to upgrade your real estate Facebook cover photos:

• Choose high-quality images: Use professional photos highlighting properties, your team, or your branding.
• Incorporate branding elements: Add your logo, brand colors, and fonts for a cohesive look.
• Showcase your niche: Feature specific types of properties or neighborhoods you specialize in to attract your target audience.
• Use text wisely: Include a catchy tagline or contact information, but keep it minimal to avoid clutter.
• Update seasonally: Refresh your cover photo regularly to reflect seasonal themes or current listings.
• Highlight client testimonials: Include brief quotes from satisfied clients to build trust and credibility.
• Add a call to action: Encourage viewers to visit your website or contact you for more information.
• Ensure mobile optimization: Check how your cover photo appears on mobile devices, as many users access Facebook via smartphones.
• Utilize proper dimensions: Follow Facebook’s guidelines for cover photo sizes to ensure clear and crisp images.
• Engage with video: Consider using a video cover photo to catch the attention of Facebook leads and showcase virtual tours or quick market updates.
• Monitor engagement: Track likes and comments to gauge the effectiveness of your cover photo and make adjustments as needed.

Once you have those Facebook leads, check out Top Producer to manage your transactions. It integrates with the MLS and gives you a neat visual timeline for each deal, making it easy to figure out what’s next and keep track of your earnings. With Social Connect, Top Producer’s social media ad tool, you can snag 30 monthly exclusive leads. Pick your target area, and you’re all set—no need to stress about creating content or digging into analytics.

FAQs

Should you watermark real estate photos?

What apps do realtors use for pictures?

Can you use photos from a previous listing?

Your Take

An excellent Facebook cover photo is key for real estate professionals to make a strong impression online. Take inspiration from the examples above to create a visually appealing image highlighting your brand and attracting potential clients. Make it a vital part of your marketing strategy to stand out.

Do you have any additional suggestions that I didn’t mention? Do you do something different that is generating business? I would love to hear about it. Share your secrets with me in the comments.

The post 8 Real Estate Facebook Cover Photo Examples That Inspire appeared first on The Close.

Why Is a Halloween Marketing Strategy Important? 

Fall welcomes change, and that includes change within your business! Use this time to amp up your marketing strategies and fill your pipeline after the hustle and bustle of summer. People are finally settling back into their routines, gearing up for the holidays, and getting ready for the end of the year. Here are some reasons why it’s important to focus on your marketing strategy:

• Client nurturing: It’s important to stay in touch with clients throughout the year; however, involving them in holiday marketing shows you want to connect with them in non-real-estate-related ways and are not just after winning their business.
• Community involvement: Showing your business is a part of the community, not just working in it, will help strengthen your brand image.
• Pipeline preparation: Getting in front of existing and prospective clients could help position you to get a head start on some deals for the following year.
• Brand awareness: Fun campaigns and events are a way to show off your creative side while familiarizing people with what you do and where you work.

10 Fun Real Estate Halloween Marketing Ideas

Open houses are a great way to get some face time with homebuyers and showcase your marketing skills to homesellers. That’s why choosing an open house theme, whether holiday-related or offering specific food and beverage options, is a great way to stand out from the competition. Let’s take a look at some fun ideas for a Halloween open house theme. 

1. Host a Haunted Open House

Hosting open houses is a great way to attract potential buyers who will fall in love with your listing. But the trick is getting people to show up. Aside from proper planning to ensure the word gets out, planning a themed open house is a way to capture attention and spark interest. A haunted open house has the potential to get people in the door who may have opted out otherwise.

• What to do: With the seller’s permission, decorate the inside and outside of the house with Halloween decorations. Strategically place spooky stuff around the house to lead people from one room to another. If there’s something awesome about the house, consider decorating around it to make it stand out even more.

2. Organize a Pumpkin Carving Contest

A lot of people carve pumpkins around Halloween, so this is a great way to get people involved and connect with past and potential clients. If you’re feeling extra generous, in addition to hosting the contest, pre-purchase pumpkins and entice people to sign up to receive a pumpkin to carve. This will help you score some potential leads.

• What to do: Promote your pumpkin carving contest through email marketing, direct mail, and social media. Give instructions on how to submit their entry. In the instructions, ask people to tag you on social media to get even more exposure since their followers will see you tagged in the post.

3. Give Out Branded Candies or Halloween Bags

The holiday season is a great opportunity to plan pop-bys, especially if you have trouble coming up with ideas. Candy is a central theme during Halloween, so it’s extra easy to zone in on a gift. Pick up some of your favorite treats or get branded trick-or-treat bags to give to your clients.

• What to do: Choose between branded stickers to put on candy or little gift bags, or opt for custom trick-or-treat bags that kids can use as they run around the neighborhood. Either option will help to get your name in front of more people and keep you top-of-mind.

4. Sponsor or Host a Trunk-or-Treat Event

Trunk-or-treat events have become a Halloween staple. Hosting or sponsoring one of these events shows support for the community and is a fun way to bring people together to mingle and enjoy candy and costumes. Tape your business cards to the back of the candy you are handing out as a way to market yourself and your real estate services. 

• What to do: If you’re not sponsoring the event but instead organizing your own, consider partnering with a local business, church, or school. This way, you can utilize their parking lot and gain access to their network of people. Gathering your business partners, such as local lenders, attorneys, home inspectors, and title companies, will also help fill the spots and educate people about the individuals involved in a real estate transaction. 

5. Host a ‘Spooky’ Homebuyer Seminar

Homebuyer seminars are a popular and effective way of getting new business. At this time of year, get creative by incorporating Halloween-themed treats and beverages, and decorate the space a little to give it the real holiday feel. Create your event flyers by using a design platform like Canva that has holiday templates to help enhance your marketing. 

This idea works just as well for sellers if you tweak the content—but keep the Halloween marketing slogans! You can even turn this into a fireside chat about investing in a chill, marshmallow-laden conversational setting.

• What to do: Give yourself enough time to get everything ready and spread the word about the event so that people actually show up. Create a presentation that won’t spook your buyers, and prepare handouts the attendees can take with them. Put together a Halloween basket with some tricks and treats to raffle off at the end of the event.

6. Throw a Harvest Party for Past Clients

If you want to go all-out, host a harvest party for your past clients. Showing your appreciation with a fun event is a tried-and-true way to nurture your client relationships. Let’s explore some ways to bring everyone together and make the most of the season.

• Host a bonfire: Roast marshmallows, make s’mores, and tell spooky stories while you enjoy the company of your clients and their families around a fall fire pit. 
• Offer hayrides: If the venue allows, offer hayrides while attendees sip apple cider. 
• Make costumes: There’s a special kind of magic in creating a unique and original costume for Halloween. So, gather some supplies from your local craft or thrift store and let everyone get creative with their own designs.

• What to do: Curate your list of clients with enough time for them to save the date so you will have a head count. Once you know how many people to expect, ask some of your favorite vendors to sponsor the event to raise funds and provide supplies. Don’t forget to take lots of pics the day of the event and share them on social media.

7. Put Together a Costume Donation Drive

Make sure to start this option early so that you have enough time to gather donations and deliver them in time for Halloween. Talk to schools in your community to find out what specific needs students might have, and ask if they would like to partner with you for the costume drive. People will notice when you show up for others in the community, and it will start to solidify your brand image.

• What to do: Ask family and friends in your community to bring new, unworn, or lightly used costumes to your office. Offer a drawing for them to enter while they’re there. Have the drawing after Halloween and announce the winner on social media. In fact, do a live video to draw the name.

8. Hire a Food Truck for Your Neighborhood on Halloween Night

Be the good witch of the evening by hiring a food or beverage truck and providing drinks and light bites to anyone who wants them. Hot cocoa, apple cider, and coffee are easy and usually a big hit. Make sure to hand out your information to everyone who comes to the truck for a respite. You can also put a big sign in your yard announcing your treats. (No tricks here!)

• What to do: Set up the food truck in front of your house and put your open house signs on the corner of the street with a note taped to it directing people your way. Like other marketing options, consider partnering with one of your favorite vendors to split the cost. Showing that you have a team of trusted professionals by your side helps give people a little insight into how you operate your business.

9. Organize a Halloween Scavenger Hunt

Scavenger hunts are a lighthearted way to socialize. Approach this idea in one of two ways: keep it exclusive to your clients, or open it up to the community to try and generate leads. Team up with local businesses to support the community and get them involved in the fun. It’s a cool way to promote each other. If you don’t have the resources to host your own event, reach out to your local park district to see if they are planning one that you can sponsor.

• What to do: If you’re hosting your own scavenger hunt, determine what you will be hiding and the locations where you will be hiding them. Create or purchase the scavenger hunt cards so you can give them out on the day of the event. Have a meeting point before the event at a local coffee shop or your real estate office, if it’s nearby.

10. Create a Ghoulish Social Media Campaign

When planning your holiday marketing calendar, have a little ghastly fun and let your creativity guide you. Share haunted house stories or Halloween safety tips on TikTok or Instagram. You don’t have to do all the work yourself; there are pre-made Halloween real estate posts available on sites like AgentCrate. You’ll scream with delight at all the options available!

• What to do: Plan a campaign for the month of October including a mix of fun, spooky, and educational content. Schedule posts on various platforms, allowing you to take a “set it and forget it” marketing approach. Just don’t forget to engage with your audience after the posts go live.

FAQs

How do you market a Halloween event?

What is the busiest month for real estate?

What is the slowest season for real estate?

How do you increase sales at Halloween?

Bringing It All Together

These are just a few of the many Halloween realtor marketing ideas you can use this year and beyond. Halloween is a ghoulishly good time for extra marketing that incorporates mischief and mayhem.

What kind of fun Halloween marketing ideas have you tried in the past or are you planning to try this year? I would love to hear about them in the comments below.

The post Top 10 Spine-chilling Real Estate Halloween Marketing Ideas appeared first on The Close.

Bonus: Download Instagram Templates

1. Introductions (& Reintroductions)

The first idea seems simple but is incredibly effective and necessary. Your introduction post should give your audience a basic idea of your brand, including your qualifications, the area you serve, the type of clients you work with, and your personality. This post is great to “pin” on your profile so that new followers and clients can see it when they find your profile.

2. Testimonials

You don’t always have to be subtle—one of the best real estate Instagram ideas is to share your clients’ praises directly. Every time you get a new testimonial from a client, add it to a template like this one from Agent Crate and share it on your feed. Showing the positive things your clients have to say about you will go a long way to building trust with potential leads.

Want the most efficient way to create valuable real estate content like this? You don’t have to spend your valuable time perfectly adjusting the spacing and fonts of every individual testimonial or quote you share. Agent Crate offers a full library of scroll-stopping videos and photos, prewritten blog posts, social media calendars, and tons more, for just $24 per month. 

3. B-roll with Trending Audio

One of the best Instagram hacks is to take advantage of trending audios. There are even 1- to 2-second audios you can pair with a random video clip of a property, you at your desk, or almost anything else. Pair this short video with on-screen text or a detailed caption, and you have a quick and easy Instagram post that will likely get a high engagement rate.

4. Listing Videos & Walkthroughs

Listings are one of the most common real estate social media posts, but that doesn’t make them any less important. Spruce up your listing videos by walking through the property, adding a voice-over, or even starting your video with a strong hook. For example, @jada_dallas_realtor starts this listing walkthrough by saying, “Welcome back to episode 5 of homes under $400,000 and below in the DFW market.” This piques the user’s interest and also shows that she’s a great resource for local buyers with a budget under $400k.

5. Listing Carousels

Another great way to promote your listings on Instagram is by sharing a carousel of your listing photos. Carousels have an engagement rate about 1.7 times higher than still photos. Plus, it’s a great opportunity to use a template like this one to incorporate your branding and build your reputation. 

These fully customizable Canva templates from Coffee & Contracts show off your listings with a clean and classy look. In addition to these templates, Coffee & Contracts offers a variety of materials to give you everything you need for a solid marketing strategy for just $54 per month.

6. Client Stories

One of the best ways to prove to potential clients that you can help them is by showing them how you’ve helped others. Every time your clients close on a property, consider sharing a brief story of how their transaction went. This is a great way to show your experience to leads and build their trust. Plus, add real estate hashtags like this realtor did to make sure your post is visible to a local audience.

7. How I Helped My Clients [Blank]

Another way to share your client stories and put your expertise on display is by using this Instagram copy format. For example, @angelacheatwood used a video less than 10 seconds long with the text “Exactly how I got my buyer $14,000 in closing costs + a 3.75% interest rate.” When users read this text, they’re instantly impressed and are more likely to read your caption, engage with your post, and become new followers.

8. Educational Carousels

If you’re looking for content that delivers value without having to be “camera-ready,” an educational carousel might be the perfect solution. Take almost any topic and create cohesive graphics to share educational tips that build trust with your audience.

If you need help creating the graphics, LCA Marketing Center is loaded with templates you can easily customize. You don’t have to think about every detail of the graphic—just plug in your copy, hit publish, and watch your engagement improve.

9. Seasonal Content

Time-sensitive content is a great way to attract clients who are ready to start a real estate transaction right away. Use any holiday or season to create extremely relevant content that includes a strong call to action. This example from @lauraloveshouses is both educational and seasonal, showing her leads how helpful she can be.

10. Personal Posts

If you want to attract the kind of people you would enjoy working with, you can’t be all business all the time. Some of the best real estate Instagram posts relate to your audience on a personal level and help them see that you genuinely love what you do and the impact it makes on your everyday life. Personal posts make your audience feel more connected to you as an individual.

11. Memes

Funny content tends to get higher engagement and shows your unique personality and sense of humor. If you don’t consider yourself a comedian, that’s okay, you don’t have to come up with the laughs yourself. Use video templates from tools like CapCut, and add simple text to make popular memes relatable to real estate and your audience.

12. Meme Yourself

Real estate agent meme post (Source @yackelineleidermanrealtor)

Funny real estate agent post (Source: @caitlinhare)

Picasso is often credited with saying, “Good artists copy; great artists steal.” When you see a fun meme or great post, don’t be afraid to repurpose it in your own posts. Create your own version using your facial expressions. Make sure to be courteous and give credit back to the original post if you’re using someone else’s idea, but this unique strategy will definitely make you stand out from the crowd.

13. Funny Trending Audio

There are hundreds, if not thousands, of trending audio going around Instagram at any time, and most of them perfectly set you up to make entertaining and relevant content. This example from Agent Crate uses well-known (and well-loved) audio, a basic video clip, and one sentence of on-screen text. With just a few ingredients, they have a funny, attention-grabbing, reputation-building Instagram post.

14. Real Estate Market Updates

Housing market updates are a great way to provide value to your audience and give you built-in content regularly. Plus, you can repurpose the data you collect for your Instagram post into a real estate newsletter and send it to your email list or mail a physical copy to your farm area.

Plus, eye-catching newsletters are easier to create than ever before with Canva. It has thousands of real estate newsletter templates in every format, and you can customize it with your brand colors and fonts with just a few clicks.

15. Polls or Engagement Posts

When your Instagram posts have a high engagement rate—meaning that the people who see your content like, comment, or share it—the platform will boost your content. If you need to pump up the engagement on your posts, try using a poll and asking for your audience’s opinions. Choose something related to real estate, like decorations or the style of the homes.

Pro Tip: Take this strategy further by “sliding into the DMs” of the people commenting on your post. Ask them a follow-up question and introduce yourself, but don’t make a hard sale just yet. This is a great way to build authentic relationships on social media.

16. Cool Home Features

As you’re actively touring and marketing properties, note any unique or stand-out features to use in your content. Of course, these features can and should be used to market your listings, but they can also be used after the home has been sold to market yourself.

This type of post can be very simple, with a short video showing the home feature and asking your audience what they think. Angela Cheatwood uses a question to hook her audience and show a walk-in pantry. Plus, she uses a short clip from her listing walkthrough, which means she’s saving time and still creating high-quality content.

17. Day in the Life

We know what you’re thinking—do people still care about day-in-the-life videos? YES! Even if your day-to-day real estate tasks don’t seem exciting to you, this post format is a great way to show your personality and build trust with potential leads. In fact, showing some of the mundane work you do to get the best results for your clients—while talking to the camera and showing your sense of humor or unique style—is an amazing way for potential leads to “meet” you and feel confident working with you.

18. Neighborhood Spotlight

If you’re out of general real estate content ideas, start getting more specific about your farm area. Find one neighborhood or town and write out a few details about this area. This type of content is very niche, which is great for attracting your target audience. Plus, it’s not always easy for residents to find specific details on small neighborhoods, so you can become a valued resource by providing this type of education.

19. Local Business Partners

Just like you can highlight a neighborhood, use your platform to highlight other small businesses. This is another great way to attract a hyperlocal audience, and it can be a great way to build partnerships with other business owners. Talk about the business’s location, what it does or serves, and a few things you love about it.

20. Local Real Estate Facts

An alternative to doing a classic real estate market report is to make Instagram real estate posts that weave one piece of data into your content. For example, @hunterhibbardokc uses a video clip from a listing and adds text on the screen with the average listing prices of the Oklahoma City metro. Use the same format with other facts, like local school ratings, walkability factors, or even how home values are growing.

21. Volunteer or Charity Work

Think about all the ways that you’re involved with your community and highlight it on your Instagram page. If you or your real estate team volunteers locally or works with any charities, post about it! Showing what’s important to you personally helps followers get to know you. Amber Dorsey of the Dorsey DFW Group perfectly combined her charity work and community involvement by asking her audience to nominate teachers for a raffle. Then, the team went live to choose the teacher’s names, maximizing their engagement.

22. Things to Do in Your Area

When people are considering a move, one of the main things they research is activities and things to do in the area. You may think your current residents already know this information, but you’d be surprised! These Instagram real estate posts build your credibility as a go-to resource for everything local. Plus, this is another opportunity to connect with local business owners who offer events.

23. Homeowning or Home Maintenance Tips

Marketing your real estate business on social media isn’t just for new clients; it’s also to keep in touch with your past clients and sphere of influence. Regularly provide real estate tips about home maintenance, like when to touch up paint or when to do minor repairs. This shows you are valuable even after a real estate transaction ends.

24. Renovation Ideas

Even though real estate agents generally aren’t directly involved with home improvement projects, renovations greatly impact real estate transactions. Talking about renovations in your Instagram real estate posts can open you up to potential buyers who want a fixer-upper or investors who want to work with an agent who understands how renovations work. Plus, there are an endless number of renovation ideas to give you an endless amount of content.

25. Financing Tips

Financing is a huge part of every real estate transaction, so your real estate Instagram posts should show followers that you know how to guide clients on this topic. Tell followers what steps they should follow to make sure they get approved and some tips for maintaining their finances once they’ve purchased. This type of content is especially important if you want to work with first-time homebuyers or homeowners who want to make the most of their equity.

26. Tell a Story

Casual storytelling post about Zillow (Source: @sweethomeauburnal)

First-time homebuyer struggles video (Source: @therealwayneturner)

When you want to provide value without making a formal educational post, take a storytelling approach. Like @sweethomeauburnal, you can simply take a video of yourself doing any task at home, then record a voiceover. These posts are a great combination of personal, educational, and sometimes entertaining posts, because they don’t have to be wholly focused on real estate. On the other hand, @therealwayneturner shares videos of himself talking about his experiences with first-time homebuyers.

27. Highlight Your Achievements

Real estate is hard work, and you should celebrate when you’re recognized in any way. Plus, sharing these achievements on Instagram goes a long way to building credibility. Keep in mind that your real estate achievements don’t always have to be official awards from your real estate company. For example, @iamdominiquemichelle created a post when she was listed in an article about the best real estate Instagram accounts. If you’ve been recognized in any way, share it with your followers!

28. Motivational or Inspirational Content

Social media isn’t always a positive place, so take every opportunity to encourage or inspire your audience. Creating these types of Instagram real estate posts is simple: just share a quote or something you’ve learned on a short video of a property or yourself. For the best results, think about your audience and what inspires them. For example, @ninoroyalle’s content will likely attract women, with a female-oriented quote on her video and hashtags like #womenquotes.

Why Should You Use Real Estate Instagram Templates?

Social media is a crucial marketing tool for realtors to build their brand, show their expertise, and generate quality leads to grow their business. However, the reality is that social media marketing is time-consuming and tedious, and even the best social media users can burn out quickly. By using templates, you’ll save time and energy while consistently churning out great-quality content.

Where to Find Real Estate Instagram Templates

There are plenty of resources online to help you improve and create social media content. Still, a few providers stand out with realtor-specific content and every real estate social network. Here are a few companies that provide real estate Instagram post templates that are professional, customizable, and easy to use:

Frequently Asked Questions (FAQs)

How do you post on Instagram for real estate?

How do you caption a real estate post?

How often should realtors post on Instagram?

Bringing It All Together

Instagram is an incredible tool to grow your real estate business. There are so many types of realtor Instagram posts that can increase your engagement and generate new leads for you, from introductions to funny reels to educational content. Plus, you can simplify the creation process with templates available from Canva, Agent Crate, and Coffee and Contracts to create Instagram posts that catch your audience’s attention.

The post 28 Real Estate Instagram Posts That Attract Clients appeared first on The Close.

1. Set Up a Meta Business Account

The first step to creating a real estate agent Facebook page is to log into Facebook. You can proceed to the next step if you already have a personal account. If not, that’s your first step. Go to Meta Business Suite from your Facebook account and click Get Started. It’s free, easy, and quick; all you need to add is your name, business name, and email.

Pro Tip: Everything you do on Facebook, from running ads to creating posts to uploading visual content, will all happen here. Be sure to add everyone who needs access. You can always go back and add people later, but this step is easiest at the beginning.

2. Create a New Business Page

At this point, you have only created a business account within the Meta Business Suite universe, and it’s time to create your actual pages within that account.

You can create a business account from your profile if you already have a Facebook page or business account. Click on your profile image in the top right corner of your Facebook feed and go to “See All Profiles” or “See All Pages.” From here, a button on the left side of the page will say “Create a New Page.”

3. Choose Your Page Name & Category

This section is where you’ll fill in the basics, like your page name, category, and real estate agent bio. The bio section can be up to 130 characters, and Facebook will show you a sample page on the right side of the screen. Remember, your Facebook realtor page should be unique to you, so test out different names and bios until you find something that fits your brand.

When choosing your category, type “real estate” and select the most fitting for your business. You’ll see many options, like real estate agent, developer, company, appraiser, and real estate service. Once you’re done filling in all the necessary information, you can click on “Create page.”

4. Add Your Contact Information

The next thing you’ll need to do is add your contact information so that people will know how to contact you. Add in your website, email address, phone number, location information, and hours of operation.

This is the first step where you’ll notice a “page health score” on the bottom left. Facebook shows you this to help you optimize your page for users. As you continue to develop your Facebook page, it will prompt you to complete tasks and add more value to users.

5. Add Your Profile Photo & Cover Photo

Now that you have a framework, it’s time to add some visuals to your page. Your profile photo can be your personal realtor headshot or the logo of the real estate agency you work for. Remember, your profile picture should be at least 110×110 pixels and displayed as a circle.

Once you’ve uploaded a profile photo, click on the camera to upload your cover image. An excellent Facebook cover photo attracts attention, complements your profile picture, and tells people what type of real estate you sell. For example, a cover photo featuring a city skyline might be a good option if you sell real estate in the big city.

Pro Tip: The preview option will show you a desktop and mobile version of your Facebook page. 91% of social media users log in from a smartphone, so make sure your profile looks good from every kind of device.

6. Choose Your Call to Action

When you customize your page, you’ll see an “Edit Action Button.” This feature allows you to choose your call to action (CTA). A CTA is incredibly important because it prompts Facebook page visitors with the next step and is key for generating leads.

You’ll see many different CTA options, but the best choices for realtors are as follows: 

• Send message (starts a Facebook messenger chat)
• Send WhatsApp message (starts a chat through WhatsApp)
• Call now (starts a phone call)
• Send email (sends an email)
• Contact us (opens a website, landing page, or contact form)
• Learn more (opens a website)

7. Connect your Facebook & WhatsApp

Next, the Facebook setup system will prompt you to connect your page to WhatsApp. This integration is an optional step, but I recommend using any tools to ensure people can contact you. WhatsApp is a great option if you don’t want to use your personal phone number but still want to call and text potential clients. It’s also ideal for realtors with an international audience, like those relocating to the States because it allows international calls over Wi-Fi.

8. Invite Your Friends

This is the point in setting up your page where Facebook will prompt you to invite your friends. Of course, this step is optional, but it’s a highly recommended social media marketing strategy to connect with every person in your sphere of influence online. However, you may choose to wait to invite your friends until after your business page is complete and has some content published.

9. Manage Notifications

When potential leads or clients message you on Facebook, you’ll get the best response rates and conversion rates when you reply quickly. If you wait just a few hours, they may not think about real estate anymore, and your response may fall through the cracks.

To stay on top of your communications, make sure you have your notifications on so you see them as soon as someone “likes” your page, comments on a post, or reaches out via messenger with a question. You can access your notifications by clicking on the bell icon in the settings menu.

10. Congratulations!

You’ve done it—you now have a ready-to-use realtor Facebook page! However, just having a Facebook page won’t move the needle in your business; using Facebook for realtors requires consistent time and effort. You’ll need to publish content on your page and test out different types of posts, ads, and real estate videos to see which performs best.

Tips for Your Facebook Realtor Page

According to the National Association of Realtors, Facebook is the most used social media network for realtors, and is used by 87% of agents. Having your business page up is just the first step! Next, you must consistently ensure it’s optimized with the right automation and an effective content strategy.

Here are a few additional tips to make sure you’re maximizing your real estate Facebook page:

Tip 1: Create an @Username

Facebook won’t automatically prompt you to take this step, but it’s a good way to make it easy for people to find your business page. Your @username will become your Facebook page URL, which makes it easy for you and others to share your Facebook link. For example, my sample page’s URL might be facebook.com/thecloserealestate.

Go to Settings on your business page and click on Page Setup. From there, click on Name and then View. This section is where you’ll be able to edit your username. Ensure the username matches your business page name and is easy to remember and type.

Tip 2: Assess Your Personal Brand

When you start any new social media strategy, it’s important to step back and make sure all of your branding elements are in order. In particular, your cover photo, profile photo, bio, contact information, and recent posts are all easily visible to viewers on Facebook. Make sure you have a clear logo that shows your business name, a bio that communicates your specialty, and a crisp, professional logo.

Tip 3: Customize Your Page Sections

Your Facebook page acts similar to a website, with a menu bar at the top of all business pages. Make sure to customize your pages since some are irrelevant and clutter your page. Choose only the pages you are actually using, like photos, groups, and “about.” Many of these pages are irrelevant to real estate, so having them live will just confuse potential leads.

Tip 4: Manage Your Business Page’s Health

Meta has various tools for monitoring and evaluating the success of your page, planning content, and posting ads. One of those tools is the “page health” score, which will show you how well your page is optimized for traffic and new leads. It will also prompt you with tasks to improve your page, like publishing new content.

If you need help creating posts for your Facebook page, start with our 30-day content creation challenge.

Tip 5: Plan & Publish Content

The content you share will be what ultimately drives the success of your realtor Facebook page. It might be overwhelming to plan and publish content initially, but there are so many resources and tools from The Close and Meta. Start using real estate social media templates and look for the Meta content planner, making it easy to plan and schedule content across Facebook and Instagram. Read our list of real estate social media post ideas for even more inspiration.

Tip 6: Set Up a Facebook Messenger Auto-reply

Facebook makes it easy never to miss a new message with an auto-reply feature. When a new lead messages you, you can create a custom message that will automatically be sent to them instantly. This can help them feel like you’re in contact with them even when they message you in the middle of the night or during a meeting.

To set up an auto-reply, go to your Inbox. Find the square button for Automation. Here is where you can set your auto-replies and responses.

To further connect and nurture new leads from Facebook for real estate agents, try using Market Leader’s Network Boost. It’s a social media advertising platform that automatically sends new leads to the Market Leader CRM, where they receive email and text drip campaigns to keep them engaged. In fact, the Network Boost program can be entirely automated by the Market Leader team to multiply your reach on Facebook without any extra time. Check out our Market Leader review to get more details. 

Tip 7: Evaluate Page Performance Data

It’s important to evaluate the performance of every marketing channel you use, and the Meta Business Suite makes this really easy. Your professional dashboard will show what content is performing the best, along with each post’s reach and engagement numbers. You can view new “likes,” comments, reactions, shares, and more. Take full advantage of the tips for improving your page.

Real Estate Agent Facebook Page Examples

One of the best ways to get ideas for using Facebook for realtors is by looking at other pages. Look for agents and brokers who are active on their Facebook pages, and take note of the things you like and dislike about their strategy. Here are a few real estate Facebook page examples for you to start.

David Sattelmeyer, Real Estate Agent

David Sattelmeyer Agent Facebook page (Source: Facebook)

David Sattelmeyer Agent Facebook page (Source: Facebook)

On the surface, this real estate Facebook page doesn’t stand out with funny or trending videos or complicated real estate hashtags. However, this broker is very active on his page and shares all his listing updates and the events he hosts. He doesn’t spend time writing detailed captions, but anyone visiting his page can see that he is an active agent who knows how to get deals for his clients.

The Deanna Kory Team

Real estate team’s Facebook page (Source: Facebook)

Real estate team’s Facebook page (Source: Facebook)

This is the Facebook page of a full team instead of a single agent. They share a variety of types of content, from a “Monday Market Minute” with a video update from the team lead, a market report newsletter, property walkthroughs, and even open house flyers.

Live Dallas Apartment Locators

Live Dallas Apartment Locators Facebook page (Source: Facebook)

Live Dallas Apartment Locators Facebook page (Source: Facebook)

Live Dallas Realty is a real estate team specializing in finding apartments for clients. Their Facebook page name, cover photo, and logo make it really easy for viewers to immediately understand their niche. This team also has a strong posting strategy that consists of listing photos, reels, articles about apartments, and posts from other local businesses.

Frequently Asked Questions (FAQs)

How do I create a realtor page on Facebook?

How should realtors use Facebook?

How do you introduce yourself as a realtor on Facebook?

Bringing It All Together

Using Facebook for realtors is important because it’s the most popular real estate platform. No matter your real estate niche, your audience will likely be on Facebook. Plus, Meta offers many resources and ways to promote your content and business page. By following the steps in this guide, you can create a strong Facebook realtor page that can be a valuable tool in growing your business.

The post Facebook for Realtors: How to Set Up Your Page to Get More Leads appeared first on The Close.

What Are Real Estate Hashtags, Anyway?

Hashtags for real estate are words or phrases preceded by a # sign (otherwise known as the pound sign), which agents and brokers use as part of their real estate social media marketing strategy on sites like Instagram, Facebook, LinkedIn, TikTok, Twitter, LinkedIn, and Pinterest to categorize posts into various topics. 

When you use a hashtag, your words or phrases become clickable. Users can then click on hashtags to see all posts on a given topic or tag their posts to make them visible to other users interested in their topic of choice.

Why Should I Use Hashtags?

Real estate hashtags can elevate your content and boost your exposure in several ways. 

• Increase visibility: Social media’s a jungle! But with the right hashtags, your brand will shine like the sun bouncing off a mirror. Use hashtags to get seen and noticed.
• Target your message: No shooting in the dark. Tailor your hashtags to hit your exact target audience.
• Strengthen brand identity: Consistent hashtags for realtors build a recognizable presence online over time.
• Boost engagement: Hashtags can be conversation starters. Use them to connect, chat, and get people talking about specific topics, answers to questions, or your listings.
• Stay current: Hop on trending real estate hashtags to show you’re in the know. It’s a chance to shine as the go-to real estate pro!

The 107+ Top Real Estate Hashtags for 2024

OK, now that you know the basics, let’s get down to why you really came here: The real estate hashtags!

While you may be tempted just to copy and paste our list and go right back to scrolling through the MLS, that would be a mistake. After all, great hashtags can be incredibly useful for getting your social media marketing off the ground, but learning how to use them is just as important as the hashtags themselves.

So copy and paste if you must, but come back to learn some powerful hashtag strategies to level up your followers on Twitter, Instagram, TikTok, and Pinterest. 

Busy helping clients? Leave your social media presence & hashtag strategy to the experts at Coffee & Contracts.

General Real Estate Hashtags

These hashtags should be used for most of your real estate posts. You can tailor these and use a different group of these hashtags for different types of posts. For example, I would use #realtorlife when I post anything about my everyday grind, like running around putting up open house directional signs.

copy to clipboard

• #broker
• #brokerage
• #emptynest
• #foreclosure
• #greatvalue
• #homegoals
• #homes
• #housegoals
• #househunting
• #HUDhome
• #ICNY/#ICLV
• #instalisting
• #instarealestate
• #investmentproperty
• #listing
• #locationlocationlocation
• #luxuryliving
• #luxuryrealestate
• #makememove
• #mansion
• #NAR
• #realestate
• #realestatebroker
• #realestateagent
• #realtorlife
• #Realtor
• #realty

Listing Hashtags for Real Estate

If I’m posting to promote a new listing, that’s when I would use these real estate hashtags. You shouldn’t use all of them—only the relevant ones to the particular listing you’re trying to promote.

copy to clipboard

• #beachliving
• #brownstone
• #bungalow
• #caprate
• #cashcow
• #catfriendly
• #closetothebeach
• #colonial
• #coastalliving
• #condo
• #coop
• #curbappeal
• #dogfriendly
• #dreamhome
• #eatinkitchen
• #fixandflip
• #frontporch
• #homeforsale
• #homesforsale
• #houseforsale
• #househunting
• #justsold
• #luxurylistings
• #luxuryproperty
• #luxuryrealestate
• #marblecounters
• #midcenturymodern
• #newlisting
• #inlawsuite
• #newlisting
• #offmarketinlisting
• #offmarketlistings
• #openhouse
• #parking
• #petfriendly
• #pocketlisting
• #pool
• #renovated
• #selling
• #shotgunshack
• #starterhome
• #townhouse
• #turnkeyinvestment
• #twofamily
• #Victorian
• #virtualtour

Neighborhood Hashtags

These neighborhood real estate hashtags are great to use when you want to make your marketing more granular. Using these ultra-specific hashtags will help you attract the attention of potential buyers interested in your area.

copy to clipboard

• #{closest big city} + homeforsale (ex: dallashomeforsale)
• #{closest big city} + life
• #{closest big city} + living
• #{closest big city} + realestate
• #{closest big city} + realty
• #{your neighborhood} + {style of home} (ex: tampacondo)
• #{your neighborhood} + homeforsale
• #{your neighborhood} + life
• #{your neighborhood} + living
• #{your neighborhood} + realestate
• #{your neighborhood} + realty
• #adu
• #closetothebeach
• #downtown
• #greattransportation
• #HOA
• #lifestyleliving
• #marblecounters
• #midcenturymodern
• #motherinlawsuite
• #multigenerationalliving
• #newlisting
• #offmarketlistings

Branding Hashtags for Real Estate

Use these hashtags to promote your own unique brand. You can easily use your brokerage or even your specific niche. But create some hashtags that are completely unique to you and your brand.

copy to clipboard

• #yourbrokerage
• #realestateexperts
• #referrals
• #{your personal brand} for example, Sue Pinky Benson’s brand is #pinkyknowsnaples
• #reducedfee
• #discountbroker
• #{your farm area} + expert
• #{your farm area} + brokerage
• #{your farm area} + {your personal branding}

Fun Real Estate Hashtags

These will probably not be used as often as the other hashtags on this list. But if you have a chance to add one of these to your list of hashtags on any post, jump on it. These are only a few of the different fun real estate hashtags you can use. They change frequently, so do a fresh search from time to time to make sure you catch the latest trends.

copy to clipboard

• #bringthedog
• #callnow
• #condogoals
• #freecookies
• #freewine
• #justRealtorthings
• #motivationmonday
• #poochfriendly
• #riseandgrind
• #thursdaythoughts
• #wontlast

Best Practices: How to Use Realtor Hashtags on Social Media

OK, so far we’ve covered the basics and given you a ton of top real estate hashtags. Now, let’s go over some crucial best practices so you can actually use these hashtags to close more deals in 2024.

Tip 1: Run A/B Tests to Grow Engagement

Hashtags are helpful to get exposure, but they won’t make your posts go viral. If you truly want to create posts that resonate and create engagement, you can seek answers from your audience and then run A/B tests to find out which ideas get the most engagement. Keep testing until you find what your audience is most interested in, and lean into that.

Tip 2. Limit the Number of Hashtags

While Instagram allows up to 30 hashtags, you shouldn’t go crazy with them. Consider following some successful Instagram accounts to get some great ideas for your marketing. When there’s really no set number of hashtags to use in your posts, consider the following advice:

• Use hashtags that are relevant to your post
• Monitor which hashtags are being used by your fans
• Use a mix of common and more obscure hashtags
• Create your own branded hashtag
• Keep the number of hashtags to between three and five
• Don’t use overly generic hashtags

Also, there are some things you should avoid:

• Don’t use unrelated hashtags 
• Don’t use overly generic hashtags
• Don’t use too many hashtags—more will not help you get more attention

Tip 3. Use Hashtags That Target People in Your Farm Area

The only way your social media posts will help you sell more houses is if they get in front of people who live in or want to live in your farm area. It’s more important to be intentional with your real estate Instagram posts. Using one to three local hashtags for realtors should get the job done.

Tip 4. Highlight Your Listing’s Best Features With Hashtags

Another great way to use real estate agent hashtags is to show off the cool features of your listing, or maybe several listings you love.

For example, you might want to include hashtags like #fireplace, #countrylife, or #farmhousestyle for a secluded listing in the country, or maybe something like #duplex, #lifestylegoals, or #industrialchic for a new loft development downtown.

Tip 5. Find Trending Real Estate Hashtags

Hashtag trends can change over time. New hashtags emerge while others fade and lose their power. But there are plenty of ways to stay on top of the trends and stay relevant with your followers. Start with a manual search. Simply put the main term you’re trying to find hashtags for in the search box. You should be able to find a list of related hashtags below the results.

You can also use the Explore feature in the sidebar on Instagram and Twitter.

Since social media sites are created to be social, using popular hashtags that your audience or competition uses can get more (local) eyeballs on your content. So, how exactly do you determine which keywords your audience and competition use on social media? Simple—you spy on them.

Tip 6. Save Commonly Used Real Estate Hashtags to Copy & Paste Into Your Posts

Once you figure out which hashtags to use on a regular cadence, save yourself some time and wrist pain by copying those hashtags somewhere you can access them easily, like your Notes app. Here are a couple of templates you can copy and paste—then add your personal hashtags, specific home features if you’re highlighting a listing, and one or two local hashtags to really make your posts shine.

copy to clipboard

Template 1: New Listing

#realestate
#houseforsale
#dreamhome
#househunting
#realestateexperts
#housegoals
#{yourlocation}
#{somethingspecifictothehouse} Ex: #outdoorkitchen
#{yourbrandedhashtag}

copy to clipboard

Template 2: Luxury Listing

#luxuryrealestate
#luxuryliving
#makememove
#mansion
#dreamhome
#housegoals
#takemymoney
#{yourlocation}
#{somethingspecifictothehouse} Ex: #reflectingpool
#{yourbrandedhashtag}

copy to clipboard

Template 3: Open House

#openhouse
#newlisting
#dreamhome
#househunting
#wontlast
#freecookies
#mustsee
#{yourlocation}
#{somethingspecifictothehouse} Ex: #backyardoasis
#{yourbrandedhashtag}

Tip 7. Have Fun & Show Off Some Personality

One of the biggest mistakes we see real estate agents make is using hashtags like filing a book in the library. While you do need to make sure your hashtags help categorize your posts, it’s important to remember that your audience can see them. The last thing you want is to come across as a bore.

So have some fun with hashtags. You might try sprinkling in some hashtags just to describe your mood (#happy) or to congratulate a coworker or friend on a promotion with #crushingit. Holidays, the Super Bowl, and fleeting trends are also great excuses to not just categorize your posts but also show off your personality.

Real Estate Hashtag Strategies for Every Platform

Real estate hashtag strategies don’t vary much between platforms. But here are a few quirks with how each platform handles hashtags that are worth noting.

Instagram

Instagram allows users to follow hashtags. While this might not seem very significant, it can actually help you build a regular audience for your IG content.

You can also add hashtags to your Instagram bio. Local and popular real estate hashtags work great, but consider creating your own unique hashtag (like #pinkyknowsnaples) for your personal brand. Then, encourage your audience to follow you.

Facebook

Instagram and Facebook may both be owned by Meta, but the strategy for using hashtags on each platform differs. Facebook business pages are still used heavily by agents to promote listings and branding. Most people who are in the market to buy and sell also still use Facebook regularly, in fact, Facebook users are expected to increase between 2024 and 2028 by 12.6 million users to reach 262.8 million. That’s a lot of eyeballs! So, ignoring Facebook in your social media marketing is a big mistake. 

Facebook for real estate is a smart play for promoting listings and personal branding. It’s also a great place to get hyperlocal with your hashtags. Searching hashtags isn’t as easy or productive as on Instagram, and you can’t follow hashtags on Facebook, but it’s still worth including relevant hashtags on your #openhouse or #justlisted posts. And include those fun hashtags that describe your brand, like #littlemissrealtor, or as Michele Bee Bellisari does here, #soooboca.

TikTok

Hashtags are crucial to finding content on TikTok. Luckily, though, the strategy is very similar to other social media platforms. Hashtags sort content so that it finds the right audience. 

Trends are big on TikTok, even for real estate agents, so take advantage of what’s happening in the moment. For example, TikTok loves a hashtag challenge. Challenge your audience to create their own content—like a video of their favorite part of their home—and use your branded hashtag.

TikTok is also an excellent place to showcase stunning listings. A short video tour or a video highlighting what makes it special or unique can help build an audience. Remember, TikTok is supposed to be fun, imaginative, and very interactive, so have some fun with these.

TikTok often categorizes content by location, so be sure to add your local hashtags.

X: Formerly Twitter

The only real difference between using hashtags on X and Instagram is that hashtags count against your total word count on X. This is fine if you’re just posting a picture, but it can be a pain if you have a lot you want to say.

X makes finding popular local hashtags easy. To the left of your feed, there is an ever-changing column called Explore. This column shows popular and trending topics tailored to your content, current events, and the people you follow. Since you post a ton of real estate content, keep tabs on real estate-related X feeds, and follow local accounts, that little sidebar is your new best friend.

LinkedIn

If there’s one place that most real estate agents should post but don’t, it’s LinkedIn. After all, unlike other social media platforms like X, Facebook, and Instagram, there are way fewer shiny objects to distract your leads from your content. LinkedIn is a platform for professional development, so it dictates a more serious, business-like tone for your content.

Keep in mind that your audience may be smaller, and not everyone is going to check LinkedIn multiple times per day the same way they scroll Instagram. 

When posting on LinkedIn, consider your audience. It’s probably not the best platform for your funny memes or lifestyle posts. Instead, consider sharing some of your real estate expertise through a market update, inspirational quotes, or your take on a current topic.

Pinterest

Pinterest, on the other hand, is a different animal entirely. Instead of focusing on social interaction and engagement, Pinterest works like a visual search engine. Think of it as a Google image search that you can curate.

While you have 500 characters to use in your pin description, hashtags do count toward that total, so don’t overdo it. Four or five should be enough. Also, the first four hashtags show up beneath your pin in a search, so don’t save the best for last! Find popular or local hashtags on Pinterest by searching #yoursearchterm in the Pinterest search bar.

YouTube

Oddly, many agents don’t think of using hashtags in their YouTube videos—to their detriment. Did you know you can increase your video views by adding a few local hashtags to your videos? It’s true! When you add local hashtags to the description of your videos, the hashtag becomes a hyperlink, and your video is categorized by your local area. It also helps your videos get found when viewers are searching for information about your locale.

Pro Tip: While this strategy is not an actual hashtag, geotagging can boost your hashtag game. Just tag your location with the geo-tagging feature in your post.

Generate Real Estate Hashtags With AI

Still stuck? Try using a generative AI platform to create hashtags for you. AI tools like ChatGPT have a unique advantage—they’re designed to analyze current real estate trends and generate hashtags that appeal to a wide audience. 

Whether you’re posting a new listing, sharing some educational bombs, or updating your followers on the latest market insights, simply input your information and desired platform into the AI tool. It can craft a post for you, complete with relevant emojis and hashtags.

How to Use AI to Generate Your Hashtags

• Open your favorite AI platform (ChatGPT, Claude, Copy.ai, etc.)
• Provide context about your post:
  • Type of content (listing, market update, tips, etc.)
  • Property details (if applicable)
  • Target audience
  • Social media platform you’re using

• Ask the AI to generate relevant hashtags
• Review the suggestions and select the most appropriate ones
• Consider asking the AI to refine or expand on certain hashtags
• Use the chosen hashtags in your social media post
• Track performance and adjust your strategy as needed
• Keep successful hashtags where they can be copied and pasted for future posts 

Bringing It All Together

Building a brand on social media is a crucial part of most agents’ marketing plans. But it doesn’t have to be hard or boring. Hashtags are a great way to make social media work for you.

Do you use a great real estate hashtag that you want to share? Looking for more help using them? Let us know in the comments!

The post 107+ Top Real Estate Hashtags: Instagram, Twitter & More appeared first on The Close.

Educational Real Estate Marketing Videos

In 2023, the average consumer watched 17 hours of online videos per week, an increase from 10.5 hours in 2018. These are the must-have videos for every real estate agent. Why, you ask? It’s simple: everyone dreads making a mistake when conducting a real estate deal. So, grab clients’ attention with a fear-of-missing-out (FOMO) title, and then reassure them with your expert knowledge of your educational content. It’s a win-win! Check out these four excellent examples of educational real estate videos with FOMO titles to get inspired:

1. How to Spot Property Repairs & Issues Before You Buy!

Why this video works: LeAnn’s powerful title is guaranteed to spark a fear of missing out on any potential buyers. Plus, the content is incredibly valuable and full of practical tips that you can implement immediately.

What we love: LeAnn’s relaxed and friendly style makes watching this highly informative video a breeze. And the insights she provides are simply fantastic.

How to recreate this video: Creating this kind of real estate marketing video is super easy. All you need to do is pick your chosen real estate video topics, jot down some bullet points, grab a good ring light and microphone, and get in front of your iPhone or camera. It’s crucial that the audio is crystal clear and your audience can see your face clearly. Adding captions would be the icing on the cake.

2. Common Mistakes to Avoid When Selling a House

Why this video works: Who wants to risk making a costly mistake when selling a home that they’ve invested so much in? Jeb nails the common missteps of inexperienced sellers, offering valuable insights to help others avoid potential pitfalls.

What we love: Jeb’s many years of experience and skill at using personal stories to make his points are inspiring and show how powerful personal expertise is in creating video content. His natural presence on camera proves the value of practice and the unique perspective that personal experience brings to video content. This should encourage you to share your stories and experiences in your videos, making them more relatable and engaging.

How to recreate this video: To create this real estate marketing video, start by picking a topic your audience needs to know about. Then, write a script using bullet points and practice before recording. Use a high-quality microphone for good audio and a ring light directed at your face for clear visibility. Remember to pay attention to your videos’ thumbnails. Jeb effectively uses easily visible text and an attention-grabbing title. A cut-out image with the right expression also works well.

3. Should I Get a Home Warranty? (Peter Lorimer, PLG Estates)

Why this video works: Peter’s energetic and concise approach simplifies home warranties, a complex real estate topic. The video’s less than three-minute duration is a key factor in maintaining audience engagement.

What we love: Peter’s personality and high energy make this highly watchable. Feel free to let your personality shine through when creating your videos. 

How to recreate this video: As of the last update in 2023, 91% of business owners use video as a marketing tool, an all-time high since data was initially collected in 2016. This video, though short, is a result of careful planning. Select a topic, draft a bullet point script, and rehearse before filming. Ensure high-quality audio with a good microphone. Consider adding background music to enhance the video’s energy and a brief intro to set the tone.

4. Dos & Don’ts Before Closing Day on Your Home

Why this video works: First-time homebuyers often dedicate significant time to researching homes and learning about the buying process. However, many still feel apprehensive about the closing process. Niki expertly breaks down the dos and don’ts, providing valuable guidance to help ease the minds of future buyers.

What we love: Niki’s video is a perfect example of real, relatable, and totally unfiltered content. Niki feels like a friend who just happens to drop some incredible advice. This relatability is key to creating engaging content. And speaking of attention-grabbing content, if you’re struggling with crafting compelling titles that create FOMO, we’ve got you covered. Dive into our ultimate guide to real estate copywriting rules that professional writers swear by.

How to recreate this video: Niki shot this awesome video in her car. You can totally make your own, just like it! Grab your phone, speak directly to the camera, and share your expertise. It’s a good idea to plan what you want to say, but feel free to be yourself and let the creativity flow!

Real Estate Listing Walk-through Videos

Did you know that listings with drone photography sell 68% faster than listings without them? Therefore, when creating videos to sell houses, it’s crucial to highlight the property’s most attractive features. Plenty of fantastic house videos are available on the internet. Sharing your videos on platforms like YouTube and Instagram can expand your reach and attract potential buyers, enhancing your professional image. Let’s explore three captivating house videos that can significantly impact your sales.

5. Touring a Breathtaking Penthouse on Billionaires’ Row

Why this video works: This tour of the new development was incredibly professional, yet the agent managed to create a welcoming and fun atmosphere rather than being stiff and pretentious.

What we love: Check out the guy in this video—he’s not a movie star. He’s a real estate agent. He’s totally chill and down-to-earth, perfectly complementing this sleek and luxurious NYC penthouse.

How to recreate this video: Capture stunning footage by hiring a professional videographer to create a cinematic masterpiece. Alternatively, you can showcase your in-home listing using a high-quality camera for your walk-through videos. Make sure to use a tripod to highlight the property’s features in front of the camera.

6. 270 Falling Star Bozeman, MT

Why this video works: Check out this video for an exclusive peek into life at this stunning mountain retreat. Join Julie, the interviewer, as she casually sips a cup of coffee, strolls around the house in her cozy socks, and even starts drawing a relaxing bath. The video is designed to help potential buyers envision themselves living in this beautiful home.

What we love: We absolutely adore this video’s fun and relaxed vibe. Home should be a place of ultimate comfort, and Arison and Julie have truly outdone themselves in cultivating a wonderfully cozy ambiance in this stunning mountain retreat.

How to recreate this video: Creating a professional-looking video may appear complex, but it’s within your reach! Streamline the process by adopting some techniques from the experts. Invite a partner to join you for a casual interview, showcasing the standout features of your property. Just like in the example, capture moments of enjoying your property’s activities. Unleash your creativity while drawing inspiration from this video. And, of course, remember to seek your seller’s permission before you begin filming.

7. Touring an Incredible Model Unit w Ryan Serhant at The Huron

Why this video works: Over the past years, Ryan Serhant has worked hard to create the most distinctive personal brand in the real estate industry. Every content he releases, including this video, showcases his unique personal brand.

What we love: Ryan’s videos testify to his infectious energy and genuine passion for his work. His dynamic personality and captivating smile are not only engaging but also powerful tools for drawing in the audience.

How to recreate this video: Get your real estate photographer’s walk-through and drone footage to create an impressive marketing video for the apartment building. Ask them to capture the grand opening and film you in the listing to improve the walk-through experience. If you’re working with developers, consider interviewing them to share what makes the project unique. This will add a personal and authentic touch to your marketing efforts.

Agent Introduction Videos

Imagine trying your best to reach out to every new lead personally, but life is getting in the way. You may be on the road, in a meeting, catching some shut-eye, or fixing breakfast for your daughter. That’s where a captivating introduction to real estate agent videos comes in. To make your video stand out, consider including testimonials from satisfied clients, adding powerful background music, or having another agent or broker interview you. Get inspired by these four examples that bring all these tips to life.

8. The Kristina Kremidas Team

This video works: Kristina stands out due to her infectious passion for real estate. Her genuine enthusiasm for her work is a unique trait that makes collaborating with her appealing. Who wouldn’t be drawn to someone who truly loves what they do?

What we love: Kristina’s video doesn’t just exude strength and confidence. It radiates it. It captivates viewers with the feeling that she can conquer anything and, in turn, inspires them to believe in their own potential to join her journey.

How to recreate this video: This exceptional video is a testament to the power of professional video production because 73% of homeowners say that they would prefer to list their home with an agent who uses video. It features professionally shot, slow-motion footage of Kristina in various settings, from serene park scenes to bustling New York City streets. The undeniable quality of the video, paired with captivating music and narration, elevates the content to a whole new level.

9. Meet Cherise Wynn

Why this video works: Cherise’s video is a testament to the power of community. She starts by addressing the one thing every buyer wants to know more about—their community—fostering a sense of connection and engagement. 

What we love: Cherise’s genuine love for her city and its residents is palpable. She showcases her connections, and her charisma shines through, inspiring us.

How to recreate this video: The best parts of this video are the personal touches. Cherise takes you through a day in her life—grabbing lunch to go from her favorite spot, getting a jog in, doing yoga in the park, chatting with folks in the neighborhood, and more. This personal touch can inspire and motivate you to showcase your own unique experiences. 

10. A KW Homecoming: Mega Agent Sean Moudry Returns to Leave a Legacy

Why this video works: The interview format creates a relaxed and engaging atmosphere, allowing Sean to share his numerous achievements over his 28-year career without appearing boastful.

What we love: Sean’s true self shines through naturally in this format. This style of agent introduction video emphasizes authenticity and is a powerful tool for connecting with your audience.

How to create this video: Opt for the interview format where your broker or another agent interviews you. This approach is highly effective as it allows for unscripted, conversational answers. You and the interviewer can collaborate beforehand to outline a few key questions, but the real magic happens when you let your answers flow naturally on camera.

11. Meet Brenda DiBari

Why this video works: The professional video editing and soothing music perfectly match the luxury properties Brenda sells. 

What we love: Brenda’s professional video reflects her calming personality. It gives you the sense that things will be smooth and relaxed when you work with her.

How to create this video: Start by collecting tons of your B-roll or hire someone who can provide it. Next, have your videographer take some shots of you in your listings, walking through and sprucing the place. The main piece of this video is the voice-over. You’ll want to work on getting your story down—maybe even with a copywriter—to ensure it’s just right.

Client Testimonial Videos

We all know that anonymously written reviews on platforms like Zillow or Yelp can be taken with a grain of salt. 39% of video marketers have created video testimonials, making this the most popular use case for video marketing in 2024. It’s easy to fake reviews with just a few glowing sentences. To truly stand out and provide genuine social proof, consider recording client testimonial videos whenever you can.

12. Post & Company Real Estate Client Testimonial Video

Why this video works: It not only has great music and an authentic testimonial setup, but it also starts with a powerful display of team branding. This element enhances the video’s appeal and instills a sense of belonging and unity among the viewers. 

What we love: This video is intentionally devoid of an agent. It feels like an objective person (maybe the camera operator) is conducting the interview. This deliberate choice enhances the video’s authenticity, making the past clients’ shared experiences feel more trustworthy. This reassurance is crucial in building confidence and trust among the viewers.

How to create this video: You should already be capturing videos of your clients sharing their positive experiences of working with you on social media. These testimonials showcase your success and make your clients feel valued and appreciated. You just need to splice in some photos and videos of the homes you’ve sold, add some nice music, and boom!—an instant classic. Finish off with your logo screen.

13. The Hawkins—A Testimonial Video | Mandy Saldana, REALTOR

Why this video works: Like the Post video, this video begins with the brokerage branding, incorporates captivating music, and presents the testimonial as a genuine conversation. The clients share their journeys, making the footage significantly more relatable and regal for the viewers. 

What we love: We love this young couple’s story and how they relied on their agent to find the perfect home. They’re sweet, relatable, and genuine, and you can’t help but believe them.

How to recreate this video: It’s as simple as reaching out to one of your past clients and asking if they would be open to sharing their experience in a video testimonial. This video features a young couple narrating their real estate journey, with time-lapse photography adding a unique touch.

14. Trusted Los Angeles Real Estate Agent Finneus Egan | Client Testimonial

Why this video works: In this video, the editor ingeniously weaves in scenes of the agent hugging, embracing, celebrating, and giving a tour of the client’s home, even though only one person is speaking. This creative approach showcases the agent’s personality and exceptional listing marketing skills and underscores their profound impact on their clients’ lives.

What we love: This past client’s story is genuine, heartwarming, and a testament to the agent’s exceptional service. She raves about how she couldn’t have asked for a better realtor, and her words carry the weight of authenticity. The video is short and incredibly well-done, capturing the agent’s caring and attentive nature in a way that resonates with the audience.

How to create this video: Contact a previous client and inquire if they’d be open to sharing their story in front of a camera. Capture footage reflecting the emotional connection between the agent and the client, add background music, and create a compelling video. The great thing is that you can create multiple videos with different clients, each showcasing the unique bond between the agent and the client.

15. Greg Guinto—Real Estate Agent Testimonial

Why this video works: This video is not just a heartwarming story of a couple on the hunt for their dream home but also a testament to the crucial role a real estate agent can play in making dreams a reality. It’s filled with captivating footage of the agent in action, showcasing the personal connection he builds with his clients and stunning pictures of the beautiful homes they visited.

What we love: What sets this video apart from others in this list is the action shots of the agent working with the couple in the testimonial. That footage is pure gold because it shows the agent’s expertise and ability to build trust with his clients. It’s a kick-start to building that crucial ‘know, like, and trust’ factor.

How to recreate this video: This example is actually from the media company that created it. Invest in a great videographer to create a gem like this one. The extra money spent on high-quality videos that showcase your expertise is an investment that can yield significant returns. 

Tips & Tricks for Recording Real Estate Marketing Videos That Get Leads

Explore essential tips and tricks for creating compelling real estate marketing videos. Whether experienced or just starting, these insights will help you engage your audience and generate valuable leads through your video content. Let’s learn how to master the art of recording real estate marketing videos for great results after checking out the best video ideas for realtors.

• Invest in a high-quality microphone and a stabilizer for your phone.
• Break up complicated topics into multiple videos.
• Consumers remember 95% of the information they receive from video, compared to only 10% when reading it. Therefore, ensure that simple graphics and charts are used when possible and that music is added. 
• Have a game plan. Write out your scripts before you start shooting.
• Shoot some practice walk-throughs and schedule your video for a sunny day.
• 84% of video marketers say that video has helped them successfully generate leads. Thus, add a call to action (CTA) or a lead magnet to the description.
• Hire a photographer and videographer to get that professional final product. Also, invest in a professional editor.
• Don’t just recite your agent bio. Talk about your family or personal life.
• Have a friend or fellow agent preview your video before you post it.
• Approach clients for a video testimonial a week or so after closing.
• Consider combining your introduction video with some client testimonials.
• Try to shoot all your testimonials in the same place so you can combine three or four short testimonial videos into one.
• Keep your videos short and sweet (aim for 1–2 minutes max) because 66% of users say they pay the most attention to short-form videos.
• Use an engaging thumbnail image to entice clicks (or use a GIF to encourage clicks). Also, use real estate hashtags.
• Make your videos mobile-friendly and accessible to all viewers.
• Test, measure, and optimize your videos based on engagement metrics.

Equipment Needed to Shoot Real Estate Videos

When it comes to being creative, using the right tools is crucial. While smartphones can help you start creating videos for real estate, taking your ideas to the next level requires investing in high-quality gear. Consider adding a top-notch DSLR camera and a few videography tools to make your real estate videos stand out. Here are some suggested pieces of video gear that will help you achieve a professional touch:

• Digital single-lens reflex (DSLR) camera: One of the best starting cameras for real estate professionals is the Canon Rebel T7. It can help you get a crystal-clear video without too many settings to learn on your own. Get the camera on Amazon.
• Wide-angle lens: A wide-angle lens is not just a tool in real estate photography. It’s a necessity. It’s the key to capturing the entire room in your videos, giving your viewers a comprehensive view of the property. Get the wide-angle lens from Amazon.
• Microphone: Whether you plan to talk directly to your camera or create narration, you need a microphone that can prevent distortion. Get a microphone on Amazon.
• Selfie stick, tripod, or gimbal: These are all video stabilizers that help prevent your video from shaking as you walk around. Get this equipment on Amazon.
• Supporting gear: Remote triggers, external flashes, and flash diffusers are key real estate photography tools that will make video creation look more professional with less effort. Check out this equipment on Amazon.

Tips on How to Use Video in Your Real Estate Emails

Want to take your real estate emails to the next level? Here are some real estate agent video ideas that you can incorporate into your email marketing strategy:

• Introductory videos: Record a short, personalized video to welcome new subscribers to your email list and introduce yourself and your brand.
• Listing videos: Embed videos of your latest listings to give your subscribers a more immersive, engaging experience of the property.
• Testimonial videos: Share video testimonials from your happy clients to build social proof and showcase your success stories.
• Educational videos: Create how-to videos or market update videos to provide value to your subscribers and position yourself as a trusted expert.
• Holiday greetings: Record a warm, personal holiday greeting to show your appreciation for your subscribers and spread some cheer.

By leveraging the power of video in your real estate email marketing, you can create a more engaging, effective, and memorable experience for your readers. So, don’t be afraid to hit record and start putting your best face forward in your emails.

FAQs

Where can I post or promote my real estate videos?

Should I use captions or text overlays on my real estate marketing videos?

Is adding CTA to my videos necessary?

Bringing It All Together

Capturing the power of video content is essential for a successful real estate marketing plan. There are countless ways to create compelling real estate marketing videos highlighting your unique style and brand. By embracing these innovative video ideas for real estate agents and strategies, you can kick-start an exciting video marketing campaign to attract more prospective clients.

Do you have any real estate videos you’re particularly proud of? If so, share them here!

The post 15 Best Real Estate Marketing Videos to Generate & Nurture Leads appeared first on The Close.