• Buildium: Best for property managers and landlords
• QuickBooks: Best third-party integrations
• Wave: Best for beginners
• FreshBooks: Best mobile accounting app
• Xero: Best for real estate teams
• DoorLoop: Best for growing real estate investors

Best real estate accounting software compared

	Starting price	Free trial	Standout features
	$58 per month	14 days	Property-specific accounting Owner and tenant portals Built-in 1099 filing
Visit Buildium
	$35 per month	30 days	Customizable reporting tools Live bookkeeping and tax experts AI assistant
Visit QuickBooks
	$0	N/A	Free forever plan with unlimited invoices and payments Easy-to-use desktop and mobile app 24/7 live chat support
Visit Wave
	$21 per month	30 days	Money-back guarantee Property-based mileage and time tracking Automatic expense tracking and categorization
Visit FreshBooks
	$20 per month	30 days	Unlimited users and collaboration tools Highly customizable Short-term cash flow projections
Visit Xero
	$69 per month	N/A	Automatic property management reports Tenant and owner portals Integration with QuickBooks
Visit DoorLoop

Buildium: Best for property managers and landlords

Pros Owner and tenant portals Automates rent payments and bills Easily scales with your portfolio	Cons Not designed for real estate sales professionals Can be pricey Lacks extensive customizations
Pricing 14-day free trial Essential plan: Starts at $58 per month for up to 150 units Growth plan: Starts at $183 per month Premium plan: Starts at $375 per month
Visit Buildium

Why I like Buildium 

Buildium is well-known as one of the best accounting software for real estate investors. It is specifically designed as an all-in-one management platform for rental property owners, landlords, and property managers, and its accounting features are second to none. 

It automatically reconciles multiple bank accounts and tracks every rent payment and vendor bill. It can even turn work orders into bills and automate recurring payments. It also creates easy-to-understand reports and graphs, whether you are managing one property or hundreds. Given these capabilities, Buildium is the best overall real estate accounting software for landlords who want the perfect blend of advanced tools on a user-friendly platform.

Buildium’s key features

• Mobile app
• Made for all types of properties, including single-family rentals, multifamilies, community associations, student housing, and commercial properties
• Ability to e-file 1099s
• Handles online payments from tenants, vendors, contractors, and other expenses
• Automated rent payments, bank reconciliation, and detailed reporting
• Great onboarding system and supportive customer service to make sure you make the most out of the platform
• Integrations to other Buildium apps and third-party apps
• Excellent user review ratings on third-party review websites

QuickBooks: Best local and third-party integrations

Pros Real estate-friendly features like mileage tracking, receipt capture, and bill management Class and location tracking for property type tracking User-friendly platform	Cons Not designed specifically for real estate Add-on features can be pricey Doesn’t include property management features
Pricing 30-day free trial Simple start: $35 per month for one user Essentials: $65 per month for up to three users Plus: $95 per month for up to five users Advanced: $235 per month for up to 25 users Payroll add-on: $50-130 per month Contractor payments add-on: $15 per month + $2 per additional contractor QuickBooks Time: $20-40 per month + $8-10 per additional user Live Expert Full-Service Bookkeeping: Starting at $300 per month
Visit QuickBooks

Why I like QuickBooks

If you have looked at any accounting software at all, you already know about QuickBooks — it is easily the most well-known software for accounting. It includes a massive range of features and tools to fit the needs of new real estate agents, small teams, large real estate sales firms, and investors. For example, all plans include features like receipt capture, mileage tracking, income and expense tracking, invoicing, and payments.

Plus, QuickBooks has a class and location feature to track income and expenses on specific properties or on types of properties (like residential, commercial, and rental properties). This makes it easy to understand how each part of your business is performing. QuickBooks is also a great realtor accounting software because of its affordable plans, access to experts and customer support, and its integrations with other important apps to help you get established. For example, QuickBooks integrates with TurboTax, HubSpot, Google Workspace, Pipedrive, Zoho, and hundreds of others.

QuickBooks’ key features

• Income and expense tracking
• Invoicing and automated payments
• Receipt capture to easily track and upload expenses (i.e. coffee shops, restaurants, gifts)
• Mileage tracking to log travel to property showings, client meetings, and closings
• Reporting by property or by class (i.e., type of property or investment)
• Mobile app
• Tax reporting
• Over 750 third-party integrations
• Ability to work with a bookkeeping expert and/or tax expert
• Automated bookkeeping
• Access to live experts
• Includes Intuit Assist, an AI assistant

Wave: Best for beginners

Pros Transparent and affordable pricing Easy-to-use platform Automatic invoice and bill tracking in the Pro plan Visual cash flow reporting Unlimited invoices and transactions	Cons Lacks real estate-specific tools like mileage tracking Receipt capture is an add-on expense May be too limited for growing teams or companies
Pricing Starter: $0 Pro: $170 per year or $16 per month Receipt capture: $8 per month Payroll: $20 per month Hire a bookkeeper: $149 per month Accounting coaching: $229 one-time fee
Visit Wave

Why I like Wave

Wave is hands down the best accounting software for real estate agents who want the most affordable and user-friendly platform to get started. In fact, Wave is the only real estate accounting software on our list with a free forever plan. 

The platform is also incredibly user-friendly, which is ideal for agents or real estate business owners who haven’t used accounting software in the past. It syncs to your bank accounts and credit cards and automatically tracks your expenses and income. The dashboard makes it easy to add customers, vendors, invite another user, customize your invoices, or look at detailed reports. Plus, the dashboard displays your real estate cash flow by month in an easy-to-understand graph. Overall, Wave is the best accounting software for beginners who want an affordable or free solution that is extremely easy to use.

Wave’s key features

• Free forever plan
• Income and expense tracking
• Unlimited invoices and estimates on the free plan
• Unlimited payments for vendors, contractors, and services on the free plan
• Mobile receipt capture (with an add-on fee)
• Automated reminders for invoices and bills with online payments
• Mobile app
• Dashboard with visual reports
• Live chat support is available 24/7
• Access to expert Wave advisors
• Integrates with other tools through Zapier
• Optional add-on features like receipt capture (free in the Pro plan) and payroll
• Excellent user review ratings on third-party review websites

FreshBooks: Best mobile accounting app

Pros Money-back guarantee Extremely easy to use platform Visual financial reports Includes mileage and time tracking for each property or transaction	Cons Team members are an add-on cost Reporting features are not as robust as other options Limited integrations
Pricing 30-day free trial 30-day money-back guarantee Lite: $21 per month for one user only Plus: $38 per month for one user only Premium: $65 per month for one user only Select: Custom priced Team member add-on: $11 per month, per user Payroll add-on: $40 per month
Visit FreshBooks

Why I like FreshBooks

FreshBooks is an accounting software with a user-friendly app and built-in tools to easily track, upload, and organize all of your expenses. While other accounting software options offer these tools as an add-on option, FreshBooks includes mileage tracking, time tracking, and receipt uploads on the mobile app and in every plan. This makes it extremely easy to stay on top of your finances without having to block off an hour of your schedule every week — just click a few buttons in the mobile app.

FreshBooks is also one of the most intuitive apps and user-friendly real estate accounting software options, with features like automatic expense categorization and communication tools directly on invoices and payments. Plus, its receipt capture feature will scan your receipts and automatically import the expense and category. Overall, FreshBooks is best for individual agents or small teams who want a solution that works on the go.

FreshBooks’ key features

• Mobile app
• Mileage tracking
• Time tracking for evaluating individual transactions, clients, or investments
• Project tracking to view the profitability of each part of your business
• Client account portal (ideal for home buyers, sellers, or tenants)
• Income and expense tracking
• Invoicing and automated payments
• Automatically generate tax reports
• Over 100+ integrations
• “At a glance” performance dashboards
• Team member roles
• Excellent user review ratings on third-party review websites

Xero: Best for real estate teams

Pros Highly customizable dashboard Unlimited users and collaboration tools for teams Strong automations and tracking features Comprehensive reporting and projections	Cons Not designed specifically for real estate Payroll is an added cost Higher learning curve than simpler options like Wave or FreshBooks
Pricing 30-day free trial Early: $20 per month Growing: $47 per month Established: $80 per month
Visit Xero

Why I like Xero

Xero is a highly customizable online accounting software designed for small businesses, and its flexibility and customization may be perfect for real estate agents, teams, property managers, or investors at every level. One of the many ways that it stands out from other accounting software for real estate is its tracking tools and projections. For example, its project tracking tools include time tracking, mileage tracking, and expense tracking that can be divided into projects. This can help real estate agents understand which clients or transactions are taking the most time and money, as well as help investors evaluate the success of their rental properties or fix-and-flip projects.

In addition to their tracking features, Xero allows an unlimited number of users. This makes Xero the best real estate accounting software for teams. However, its tracking features, automation, and highly customizable dashboards make it the best option for real estate professionals who want an in-depth understanding of their business finances on the most user-friendly platform.

Xero’s key features

• Mobile app
• Unlimited users
• Income and expense tracking overall and by project (for transactions, clients, and properties)
• Hubdoc document management and storage (ideal for real estate contracts)
• Contact management tools to track communication between team members and clients
• Easily create and send quotes and invoices
• Mobile receipt capture
• Analytics that track your cash flow and create short-term cash flow projections
• Business snapshot with easily customizable metrics
• Third-party integrations
• Onboarding specialist for first 90 days
• Excellent user review ratings on third-party review websites

DoorLoop: Best for growing real estate investors

Pros Intuitive, user-friendly dashboards Automatically generates property management reports Active customer support and onboarding system	Cons No free trial Not designed for real estate sales professionals Limited integrations and customizations for complex portfolios
Pricing Starter: $69 per month Pro: $139 per month Premium: $199 per month
Visit DoorLoop

Why I like DoorLoop 

DoorLoop is a real estate property management software with important accounting features, similar to Buildium. However, DoorLoop is a more user-friendly platform than Buildium, with simplified processes, visual reports, and an easy-to-use mobile app. It syncs with bank accounts to track your income and expenses and allows you to collect rent payments, send payments to vendors, and reconcile all transactions. You can even upload documents like receipts and invoices through the app.

Plus, DoorLoop integrates directly with QuickBooks for more in-depth accounting features. Overall, DoorLoop is best for landlords and property managers who want advanced accounting tools from QuickBooks combined with a simple, user-friendly property management software.

DoorLoop’s key features

• Mobile app
• Income and expense tracking
• Online rent payments
• Automated invoice and bill reminders
• Maintenance and expense tracking
• Real-time transaction reporting
• Native integration with QuickBooks
• Detailed financial reports
• Excellent user review ratings on third-party review websites
• Highly responsive customer support

How to choose the best real estate accounting software

You shouldn’t just choose an accounting software because it’s popular — the best real estate accounting software for your business depends on your specific business. For example, rental property owners will benefit from an accounting software that accepts and automates rent payments. On the other hand, real estate agents should be more focused on a platform that works well on the go.

Here are a few things to consider as you look for the right accounting software:

• Specific features: Consider the specific features you need as an agent, investor, property manager, like receipt capture, mileage tracking, time tracking, rent collection, invoicing, reporting, bank reconciliation, or payroll.
• Integrations: Look for a software program that fits with your existing tools or has a direct integration.
• Pricing: To state the obvious, you should be able to afford your accounting software. If you aren’t generating consistent income, start with a free software. As you grow, consider what accounting features you need, how many users should have access, and how you can consolidate your software tools for the best price.
• Ease of use: Even the best accounting software won’t do you any good if you don’t understand how to use it! Choose a software option that is intuitive, easy to navigate, and has customer support options when you have questions.

Our methodology: How we evaluated the best accounting software

At The Close, our methodology is based on providing real estate professionals with the most accurate, detailed, objective information to make smart business decisions. Our team of real estate professionals, researchers, and writers work together to do thorough research. 

To help you find the best real estate accounting software for your business, we considered a variety of options based on these criteria:

• Core accounting features: We looked for software that included the most basic and important tools like expense tracking, invoicing, profit and loss statements, and bank reconciliation.
• Pricing: We chose software at a variety of price points, considering what fits the needs of real estate professionals at different stages of their career.
• Customer support: We prioritized platforms that offer a variety of customer support options and onboarding systems.
• Ease of use: Since accounting can be complex, it’s important to choose a platform that is easy to learn. We evaluated and compared the ease of use of each platform.
• Reporting and analytics: Reporting is an essential part of accounting and tracking your business’s finances. We looked for platforms with easy-to-understand financial reports.
• Additional features: We chose software solutions with features that fit the needs of real estate professionals, like mileage tracking, time tracking, collaboration, tax forms, and invoicing.

Frequently asked questions (FAQs)

Should I use QuickBooks as a real estate agent?

What type of accounting is used in real estate?

Do real estate agents need bookkeeping?

The post 6 Best Real Estate Accounting Software for 2025 appeared first on The Close.

1. Buy Expired Listing Leads

• Cost: $50 to $200
• Time commitment: 1-2 hours per week

Purchasing expired listing leads is an excellent option to jumpstart your prospecting without spending hours combing through data manually. While some agents prefer to save money by finding leads, buying real estate leads from a lead gen platform saves time by pulling public records and MLS data into one easy-to-use list.

If you’re looking for a game-changing lead generation platform, REDX is one of the best. With its Vortex CRM, lead contact info, tax details, and listing specifics for FSBO and expired leads are easily accessible. But that’s not all — its Brand Builder provides top-notch editing tools and topic suggestions to help you create engaging content. These are some of the reasons why REDX is one of our top recommended lead generation platforms.

2. Leverage the multiple listing service (MLS) and public records

• Cost: $20 to $200
• Time commitment: 2-4 hours per week

The MLS is a great place to start if you want to learn how to get expired listings. Search for expired properties in the last two to four weeks and add them to your CRM for follow-up. Besides your time and MLS access, these leads are essentially free.

You can also search public records for expired listings that may not appear in the MLS, though it’s more time-consuming. Local archives can provide property details like ownership history, divorce filings, or probate activity. These records can reveal off-market opportunities, but weigh the time investment against the potential return.

Once you’ve built your list of expired listings, follow up consistently using a lead-nurturing plan. If you don’t have a CRM or want a real estate CRM with specific functionality, check out our guide on the best real estate CRMs for some options.

3. Network with real estate professionals

• Cost: Free
• Time commitment: 3-5 hours per month

Reach out to other agents who are up for swapping expired listings. Connect through email and social media or by joining groups like Referral Exchange or Agent’s Referral Network, and local real estate groups on platforms like Meetup. It’s a terrific way to sell listings using your marketing style, and you might even hook a referral fee from some agents. 

Explore local chapters of real estate associations as well, like the following:

• National Association of Realtors (NAR)
• National Association of Hispanic Real Estate Professionals (NAHREP)
• Institute of Real Estate Management (IREM)
• National Real Estate Investors Association (NREIA)
• National Association of Real Estate Brokers (NAREB)
• Women’s Council of Realtors (WCR)

4. Reach out to expired listing owners directly

• Cost: Free
• Experience level: 4-6 hours per week

Reaching out directly to homeowners with expired listings — whether by phone, letter, or email — is one of the most effective ways to get your foot in the door. These sellers are often frustrated or disillusioned with the selling process, so your message needs to be thoughtful, professional, and above all, seller-focused.

Each method has advantages: a phone call allows real-time interaction, a letter offers a personal touch, and an email can quickly build rapport. The key is to lead with empathy, not a hard pitch.

If you want to start converting expired listing leads to clients, here are customizable scripts you can use for phone calls, letters, and emails:

Phone call script

Letter template

Email script

5. Create & automate drip marketing campaigns

• Cost: Free
• Time commitment: 5-8 hours

Drip marketing is when you automatically set up a bunch of emails to send to your contacts. It’s a perfect way to connect with people whose house listings expire on the MLS since it lets you stay in touch with potential leads without manually following up each time. But here’s the catch — the emails in your drip campaign must offer value, not just be about sales pitches.

Include neighborhood market reports, recent sold data, seasonal check-ins, and helpful tips. For your expired listings leads, share information about what causes listings to expire and simple changes that can prevent it, or share stories about how you managed to sell expired listings.

If you want to step up your email game, try Market Leader. It offers real estate-focused CRM and marketing solutions with customizable email templates, automatic responders, drip campaigns, and tracking tools. You also get reports to fine-tune your strategies and some branded content for sharing the latest real estate news.

6. Create & share videos that speak to expired listing leads

• Cost: Free
• Time commitment: 3-6 hours (including writing scripts, filming, and editing)

Keep this in mind: owners of expired listings are usually skeptical of agents and fed up with the whole process, which is why video can be such a powerful way to break through. Unlike a phone call, video lets potential clients see and hear you without feeling pressured to respond immediately.

You don’t need a polished production to do this. Simple, direct-to-camera videos where you introduce yourself, share quick insights, and explain your approach can go a long way. Send them by text or email to create a more personal connection.

7. Run online advertising campaigns

Make your real estate ads specific and address the issues your audience cares about (like owners of expired land listings). Tell them you’re a top-notch agent who can sell their property, and show them that you genuinely care.

It’s a good idea to create an ad that leads potential sellers to a tailored real estate landing page where you can offer something valuable, like a list of common reasons homes fail to sell, in exchange for their contact details.

8. Send personalized mailers to expired listing leads

Direct mail has been a go-to strategy for agents for a long time and is still super effective today. Plus, it’s affordable, with postcards costing 8 to 73 cents each. You can try out many different designs and messages to determine what grabs expired listing owners’ attention the best.

If you want to quickly create a bunch of top-notch mailers to help you seize those expired listings, try ProspectsPLUS!. They’ve got tons of templates ready — plus, you can even have them handle the mailing for you. In fact, it’s one of our top picks for the best real estate direct mail companies.

9. Offer complimentary marketing consultations

• Cost: Free
• Time commitment: 1-2 hours per consultation

When a homeowner’s listing expires, they feel frustrated and burned out. To win them over, show them a solid marketing strategy for their home. Explain what went wrong before and how you can do it right. 

During your pitch, clearly outline your plan, focusing on practical sales approaches and home features that were overlooked before. Discuss the marketing tools and strategies that have worked for you and throw in some numbers from your past successes. Prove that you’re committed to selling their expired listing, and you’ll likely convince them to give it another shot with you.

Why target expired listings: Benefits

Expired listings give you access to sellers who are still interested in moving but didn’t get the results they wanted the first time around. Some benefits of targeting expired listings include the following:

• Motivated sellers: Homeowners with expired listings are often more eager to sell, which could make them more open to negotiation and possibly willing to accept lower offers.
• Less competition: Expired listings may have fewer competing buyers, giving you a better shot at getting the property.
• Opportunity for renegotiation: Sellers of expired listings might be more open to renegotiating terms, especially if their property has been on the market for a while.
• Potential for better deals: Expired listings offer a chance to find good deals, as sellers may be more willing to entertain offers they previously wouldn’t have considered.
• Access to inventory: Targeting expired listings can give you access to new housing inventory that may not be readily available.

Frequently asked questions (FAQs)

What is the best source for finding expired listings?

How do you handle expired listings?

What happens when listings expire?

Your take

Expired listings are a goldmine! You can find success by relisting expired properties to grow your business and boost your income. Have you ever worked with expired listing leads? Share your experience in the comments!

The post How to Get Expired Listings: 9 Strategies & Conversion Tips appeared first on The Close.

The Close’s top picks for best real estate brokerage software

Software	Best for	Starting monthly price	Learn more
Best marketing software for your real estate brokerage
	Complete marketing campaign toolkit	$74 for agents; $54 per user for teams	Visit Coffee and Contracts
	Automated social media posting	$39 for agents; $159 for teams	Visit Agent Crate
	Highly targeted real estate direct mail	$0.96 per piece	Visit ProspectsPLUS!
	On-demand freelance marketing	5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost	Visit Fiverr
Best CRM software for brokerages
	Automated lead-nurturing system	$189 for agents; $329 for small teams with up to 10 users	Visit Market Leader
	All-in-one lead platform	$899 for agents; $1,299 for teams	Visit CINC
	Conversion-focused CRM	$299 for agents; $599 for teams	Visit Real Geeks
Best website builders and IDX website software
	Fully custom-branded real estate websites	$99	Visit Agent Image
	No-code IDX websites	$79 for agents; $199 for teams	Visit Placester
	Hyperlocal authority websites	$149 subscription + $700 setup fee	Visit AgentFire
Best brokerage software for financial and transaction management
	Back-office automation	$99 for up to five users	Visit Brokermint
	Real estate accounting suite	$35-$235 for up to 25 users	Visit QuickBooks
	End-to-end transactions	$31.99 for agents; custom pricing for teams and brokers	Visit Dotloop
Best recruiting software for brokerages
	Specialized recruiter dashboards	$99	Visit Brokerkit
	Instant AI-driven matching	$299	Visit ZipRecruiter

Best marketing software for your real estate brokerage

In 2025, it’s not enough to slap together a flyer and hope it sticks. Your brokerage needs cohesive, multi-channel marketing campaigns that convert leads. Your agents need tools that keep up without breaking the bank or the brand. 

Here are my top picks for marketing software for real estate brokers:

Coffee and Contracts

• Best for: Complete marketing campaign toolkit
• Starting monthly cost: $74 for agents; $54 per user for teams

Having Coffee and Contracts is like handing your agents a full-service marketing department in one membership. It packs customizable templates for everything, from social media posts and reels to printed postcards and email campaigns. With all these real estate marketing materials, your team can launch polished and consistent outreach in minutes.

Agent Crate

• Best for: Automated social media posting
• Starting monthly cost: $39 for agents; $159 for teams

Agent Crate shines when you want hands-off social media. Its automated posting plans push engaging content directly to your agents’ Facebook and Instagram business pages without them lifting a finger. Its in-app design studio lets you customize everything on brand, from single-image posts to short video scripts.

ProspectsPLUS!

• Best for: Highly targeted real estate direct mail
• Starting monthly cost: $0.96 per piece

ProspectsPLUS! is the go-to for brokerages that swear by hyper-targeted mailers. Users can build and clean their mailing lists, send postcards, flyers, brochures, and door hangers. Agents can also schedule ongoing campaigns, like a “just-sold mailer,” to run automatically. In fact, ProspectPLUS! is one of The Close’s top picks for the best real estate direct mail companies for these features..

Fiverr

• Best for: On-demand freelance marketing
• Starting monthly cost: 5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost

While Fiverr isn’t a turnkey brokerage solution, it’s perfect when your team has one-off projects. Tap into a global marketplace of freelancers rated by real clients to find experts for real estate logo designs, virtual staging, ad management, or even email campaigns. Plus, with services starting as low as $5, it’s affordable to get professional-quality work without breaking the bank.

Best CRM software for real estate brokerages

CRMs aren’t just a perk anymore; they’re a must-have if you want to keep agents happy and make recruiting easier. Before you choose a CRM for your team, figure out which features your brokerage truly needs versus the “nice-to-haves,” so you end up with a system that works for everyone. 

Market Leader

• Best for: Automated lead-nurturing system
• Starting monthly cost: $189 for agents; $329 for small teams with up to 10 users

Market Leader captures and nurtures leads with automated real estate drip campaigns and timely reminders. It delivers exclusive, high-quality prospects straight to your agents, so you’re not competing for the same contacts. Its exclusive leads guarantee means once a lead is assigned to you, no other agent in the network can claim it.

CINC

• Best for: All-in-one lead platform 
• Starting monthly cost: $899 for agents; $1,299 for teams

CINC bundles lead gen, website hosting, and powerful AI-driven follow-up workflows into one seamless platform. If you’re a team leader, you’ll love its ability to route hot leads to the right agents instantly — and the customizable team dashboards give you real-time insight into ROI at a glance. It’s absolutely perfect for scaling operations.

Real Geeks

• Best for: Conversion-focused CRM
• Starting monthly cost: $299 for agents; $599 for teams

Real Geeks’ conversion-focused toolkit combines high-performing IDX websites with smart behavioral tracking that tells your agents which leads are ready to talk. It filters out cold leads so agents can focus on genuine prospects instead. Plus, with prebuilt follow-up sequences and a free “Playbook” of industry-proven scripts, you’ll empower your team to confidently engage prospects.

Best website builders and IDX website software

Today’s top website builders and IDX solutions give you drag-and-drop design, real-time MLS feeds, and built-in lead capture tools. When comparing platforms for your brokerage, focus on how easily you can customize pages, launch hyperlocal search widgets, and optimize for mobile without calling in a developer.

Agent Image

• Best for: Fully custom-branded real estate websites
• Starting monthly cost: $99

Agent Image builds award-winning, fully custom-branded WordPress sites that help brokerages establish a distinctive online presence. Think high-impact, mobile-friendly designs that turn casual visitors into solid leads. Agent Image’s team handles everything from SEO-optimized page layouts to IDX integration and lead-capture widgets.

Placester

• Best for: No-code IDX websites
• Starting monthly cost: $79 for agents; $199 for teams

Placester makes it effortless for brokerages to launch and manage IDX-enabled websites without touching a line of code, thanks to its library of fully customizable templates and built-in MLS data feeds. From area pages that highlight neighborhood insights to automated saved-search alerts that keep prospects coming back, its platform helps generate and nurture leads around the clock.

AgentFire

• Best for: Hyperlocal authority websites
• Starting monthly cost: $149 subscription + $700 setup fee

AgentFire gives brokerages a head start with hyperlocal, conversion-driven websites powered by its Visual Editor. In minutes, agents can spin up beautifully branded pages, AI-driven search widgets, and lead-capture CTAs. This makes it easy for agents to tailor their site to a specific niche, neighborhood, or property type.

Best real estate brokerage software for financial and transaction management

The smartest brokerages are now turning to platforms that handle e-signatures, audit trails, commission splits, and bookkeeping all in one place. Check out these top options for your team and say goodbye to error-prone spreadsheets.

Brokermint

• Best for: Back-office automation
• Starting monthly cost: $99 for up to five users

Brokermint brings your transaction management and back-office under one roof, automating checklists, commission splits, and real-time financial reporting so your brokerage can ditch spreadsheets and stay on top of every deal. Its mobile app lets your team manage transactions on the go, keeping deals moving no matter where they are.

QuickBooks

• Best for: Real estate accounting suite
• Starting monthly cost: $35-$235 for up to 25 users

Did you know that many agents and brokerages already use QuickBooks? QuickBooks Online adapts to any brokerage’s accounting needs, showcasing flexible chart-of-accounts templates and custom fields for tracking commission payouts, trust-account reconciliations, and even agent license renewals right alongside your financial data.

Dotloop

• Best for: End-to-end transactions
• Starting monthly cost: $31.99 for agents; custom pricing for teams and brokers

Manage transactions and real estate contracts anytime, anywhere

Dotloop streamlines each transaction with e-signatures, real-time document collaboration, and automated compliance checklists. Its broker dashboard delivers a single-pane view of every deal in flight, letting you coach agents mid-process and hit closing targets without last-minute surprises.

Best recruiting software for real estate brokerages

Your brokerage needs to stand out to snag top talent. These tools will help you source smarter, automate follow-ups, and keep every candidate’s journey organized:

Brokerkit

• Best for: Specialized recruiter dashboards
• Starting monthly cost: $99

Brokerkit takes the heavy work out of recruiting by combining AI-driven messaging, market-triggered alerts, and integrated SMS/email campaigns into one clean dashboard. With one-click imports from sources like BrokerMetrics and a mobile-responsive design, your team can keep the talent pipeline full and organized, wherever you are.

ZipRecruiter

• Best for: Instant AI-driven matching
• Starting monthly cost: $299

With a single click using ZipRecruiter’s platform, your brokerage’s job opening gets posted to over 100 job boards. Its AI matching surfaces top local candidates within minutes, while the ATS-lite dashboard helps you sort, rate, and track applicants in one simple view.

Methodology: How we chose the best real estate brokerage software

At The Close, we’ve spent years digging into the tools that power top brokerage firms. Our team of writers, editors, and industry pros evaluated and compared dozens of platforms for this roundup of the best real estate brokerage software. Our top picks were based on the following criteria:

• Functionality: We looked at software that tackles a brokerage’s everyday challenges. Whether managing transactions, recruiting agents, or updating a website, each software should make daily operations easier.
• Pricing: We weighed each tool’s pricing, subscription plans, and discount offers against its potential return on investment.
• Ease of use: We assessed each software’s user experience, learning curve, and interface on web and mobile.
• Verified user reviews: We factored in verified user feedback, client case studies, and growth in adoption to ensure these tools are battle-tested in brokerages.
• Stability: Downtime and bugs cost brokerages money. All our picks passed stability checks for smooth performance and minimal hiccups.

Read more about our methodology here.

Frequently asked questions (FAQs)

What software do realtors use?

Which software is best for a real estate business?

What CRM do most realtors use?

Your take

When selecting software solutions for your real estate brokerage, consider how well they will align with your company’s goals and needs. Which of these software solutions are used by your teams and brokerages? Share your experience in the comments!

The post Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing) appeared first on The Close.

I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings. 

• CINC: Best overall for hyperlocal lead generation and IDX websites
• iNCOM: Best website designs for lead generation
• Offrs: Best for seller leads without a contract
• Market Leader: Best for predictable exclusive leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• Zurple: Best automated lead nurturing system
• Zillow Premier Agent: Best for capturing buyer leads
• SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Pros

• Exclusive buyer and seller leads
• Advertising strategy to drive higher-quality leads
• Easily scalable for teams and brokerages
• Beautifully designed websites
• Cutting-edge CRM and AI nurturing tools

Cons

• Relatively high price tag for solo agents
• Don’t own your IDX website
• Overwhelming complex system for some agents
• No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

out
of

5

Why I chose CINC

• Starting monthly prices: $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more. 

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company. 

Standout features

• Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.  
• AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities. 
• Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more. 

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

iNCOM: Best website designs for lead generation

Pros

• Free unlimited web pages
• Highly customizable web designs
• Free upgrades for the life of the product/service

Cons

• Some services, such as SEO marketing, require a minimum 12-month commitment
• Some services not available in all areas
• No live chat options
• May require you to bundle multiple products and services to meet your business needs

The Close Score

4.8

PRICING

3.4

GENERAL FEATURES

3.7

ADVANCED FEATURES

5.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

3.7

EXPERT SCORE

3.4

out
of

5

Why I chose iNCOM

• Starting monthly prices: $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts. 

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated. 

Standout features

• IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated. 
• Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic. 
• Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Offrs: Best for seller leads without a contract

Pros

• Smart data platform based on hundreds of data points
• Accurate prediction rates
• Guaranteed exclusive leads
• Lead conversion using AI technology, powered by ROOF
• Some online ad spend included
• No contract option, allowing agents to test the platform before committing

Cons

• No CRM
• Long lead-nurture time
• Pricey ROOF referral fee
• Noncontract option twice the price of annual contract

The Close Score

4.4

Pricing

3.3

General Features

3.8

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.1

Expert Score

3.9

out
of

5

Why I chose Offrs

• Starting monthly prices: 10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier. 

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Standout features

• Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals. 
• AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Market Leader: Best for exclusive leads

Pros

• Predictable number of exclusive leads every month
• Network Boost social media leads
• A great mobile app
• CRM and automated nurturing tools included

Cons

• Dated IDX lead generation websites
• Unsophisticated CRM compared with competitors
• Higher funnel leads

The Close Score

4.6

Pricing

3.5

General Features

4.5

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

out
of

5

Why I chose Market Leader

• Starting monthly prices: Basic Package: $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first. 

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Standout features

• Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in. 
• CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up. 
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Real Geeks: Best for affordable, all-in-one lead generation platform

Pros

• Exclusive buyer and seller leads
• More affordable than competitors
• IDX website designed for converting real estate leads
• Leads that can be purchased or generated using Facebook marketing tool
• CRM that sends automated texts and emails based on lead’s behavior

Cons

• Websites with limited customization options
• Pricey Real Leads PPC management fee
• Limited team and brokerage features
• Extra fees for a la carte tools
• More analytics and lead distribution tool needed

The Close Score

4.4

Pricing

2.3

General Features

4.9

Advanced Features

3.0

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

out
of

5

Why I chose Real Geeks

• Starting monthly prices: $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business. 

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Standout features

• IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes. 
• Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients. 
• MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

REDX: Best for niche leads

Pros

• Affordable, a la carte pricing
• CRM and auto-dialer (multiline auto-dialer upgrade available)
• Leads verified to not be on the Do-Not-Call list
• Scripts and objection handlers built into the platform
• Verified owner and contact information for all leads

Cons

• Significant investment of time required to convert leads.
• Cold calling not the ideal strategy for every agent.
• Nonexclusive leads
• Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

3.0

Advanced Features

1.8

Customer Service

2.5

Customer Rating

3.8

Expert Score

3.3

out
of

5

Why I chose REDX

• Starting monthly prices: $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information. 

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing. 

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Standout features

• Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself. 
• Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly. 
• Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

zBuyer: Best for affordable leads with no contract

Pros

• Verified leads and free replacements for bogus leads
• No yearly contract
• Reasonably priced
• Mix of high-and low-funnel leads
• Free prospecting leads

Cons

• Leads can “sell out” or become limited in number
• Nonexclusive leads
• No IDX website

The Close Score

3.4

Pricing

2.9

General Features

3.3

Advanced Features

2.3

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

out
of

5

Why I chose zBuyer

• Starting monthly prices: $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business. 

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked. 

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Standout features

• Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app. 
• Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages. 
• Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them. 

Zurple: Best automated lead nurturing system

Pros

• Exclusive buyer and seller leads with a robust profiling and nurturing system
• Easy-to-use platform
• Social media scheduler and video messaging
• Behavior-based email and SMS conversations
• Able to easily manage large teams and brokerages

Cons

• Confusing pricing
• Customer service needs improvement
• Nonrobust training
• Six-month contract required
• Limited integrations with other software

The Close Score

4.6

Pricing

2.3

General Features

4.3

Advanced Features

4.4

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

out
of

5

Why I chose Zurple

• Starting monthly prices: $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up. 

Standout features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Zillow Premier Agent: Best for buyer leads

Pros

• Able to capture buyer leads earlier than competitors
• Warmer leads than competitors
• Zillow Live Connections that puts you in contact with leads over the phone
• Behavioral insights on buyers

Cons

• Weak customer service
• Very basic CRM
• No exclusive lead
• Price per lead higher than other platforms

The Close Score

4.7

Pricing

2.8

General Features

4.6

Advanced Features

3.6

Customer Service

4.1

Customer Rating

4.4

Expert Score

4.0

out
of

5

Why I chose Zillow Premier Agent

• Starting monthly prices: $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Standout features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

SmartZip: Best for geographic farming

Pros

• Predictive analytics that identifies likely sellers before other lead generation companies
• Best-in-class marketing and nurturing tools to convert seller leads
• Easy upgrade to Offrs with buyer leads on the same smart data and CRM
• Home valuation landing pages

Cons

• Nonexclusive leads and generally top-of-funnel
• Not recommended for new agents
• More expensive than most competitors

The Close Score

3.3

Pricing

1.0

General Features

4.0

Advanced Features

2.4

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

out
of

5

Why I chose SmartZip

• Starting monthly prices: $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Standout features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

How do most realtors get leads?

Are real estate lead generation companies worth it?

How much should you pay for lead generation?

What is the best CRM for realtors?

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

Here are some practical strategies to help build a pipeline of motivated real estate investors and generate consistent deal flow.

1. Local networking: Real estate investing (REI) clubs & meetups

• Cost: Varies — generally free
• Best for finding: Small private investors, niche private investors, and building your investment team

Where to start

• Search for local investing groups on Google, Meetup.com, or Facebook.
• Join both broad and niche-focused communities.
• Most meetups are social events held at a local coffee shop, restaurant, or brewery, and you can attend them free of charge (often with a free beverage included by the organizer). 

Tips for success

• Show up regularly — familiarity builds trust.
• Spend time in informal spaces where real conversations happen.
• Always collect contact info and follow up.
• Join multiple groups and start attending all their events. It’s a slow and time-consuming way to network, but one deal makes it all worthwhile.

A great way to build an investor list on Meetup.com is to start a group and serve as the admin. You will need an upgraded Pro account, which costs $30 per month. As the group owner, you get to establish yourself in a position of trust and authority. You’ll also get help from Meetup as they will promote your group to members of other groups with similar interests. This is a huge growth driver as it gets your group in front of other real estate investors.

2. Real estate investing conferences

• Cost: Varies — can be expensive
• Best for finding: Small multifamily investors, proptech investors, and institutional investors

Conferences — whether large or local — are packed with serious investors and networking opportunities.

There are numerous virtual and physical real estate investing conferences. The larger conferences attract thousands of investors and can last several days. It’s a great place to network and connect with real estate investors. Local investment conferences attract smaller audiences but are target-rich environments with serious local investors.

You need to go where your investors go! If you’re looking for an upcoming (October 2025) event, check out BPCON! You can also check our list of real estate conferences to see which one comes up in an area near you.

Networking tips

1. Come prepared with plenty of business cards or a digital contact-sharing tool. Dress professionally and have a brief, authentic elevator pitch ready.
2. Join the event app or any official social group before arriving. Start connecting with attendees and reviewing the schedule to identify high-value networking opportunities.
3. Reach out to potential contacts ahead of the event to schedule short meetups or coffee chats.
4. Attend sessions specifically designed for networking, such as happy hours, roundtables, or breakout groups. These often lead to more meaningful conversations.
5. Spend time in informal areas like the lobby, lounge, or hallways — seasoned investors often skip sessions and focus on connecting.
6. Identify key connectors or influencers and collaborate on sharing contacts or splitting networking duties.
7. Partner with exhibitors who aren’t collecting leads and offer to sponsor a giveaway in exchange for shared contact details.
8. Be approachable — smile, make eye contact, and start conversations. A friendly, open attitude goes a long way.
9. Focus on offering value — whether it’s insight, a referral, or an introduction. Investors remember those who help.
10. Follow up promptly via email or social media. Personalize your message and reference something specific from your conversation.  

You need to be disciplined and follow this checklist for every event. Unless the event attendee list miraculously falls into your hands, you’re stuck doing the grunt work to connect with investors on a one-on-one basis.

3. County real estate records

• Cost: Usually free
• Best for finding: Small private investors, private lenders, wealthy investors, institutional investors, and proptech investors

How to use property data to find investors

It will take you a minute to get a feel for who is an investor, but it gets much easier over time. Remember that every homeowner is, by default, also an investor. They are all candidates for your home wealth adviser services. Here’s what to look for:

• Homeowners who own more than one home: Use a simple spreadsheet search to identify duplicate owners and spot those with multiple properties.
• Homeowners who paid cash or have no mortgage: They may not be active investors, but they clearly have the financial capacity to invest.
• Homes with mortgages from private or hard money lenders: These financing sources often indicate investment activity.
• Homeowners who hold title in a trust or LLC: These ownership structures are commonly used by investors for liability or tax purposes.
• Homeowners with different street and mailing addresses: Out-of-state or mismatched addresses often suggest non-owner-occupied, investment properties.
• Owners of small multifamily, condo, or townhome units: Investors often hold 25% to 40% of units in these complexes — track those patterns closely.
• Rental listings on public sites: Set alerts for new rental listings and cross-reference them with your property database — every rental is investor-owned by default.
• Permit and licensing data from your county: Check for separate datasets related to rental, short-term rental, and ADU permits that can reveal active investors.

Building your county property database

Here are the types of data that are typically available from county records and will be particularly useful in your database:

• Property ownership: Owner’s name, property street address, owner mailing address, and sale history
• Property characteristics: Physical characteristics of a property, including its size, number of bedrooms and bathrooms, age, and other features
• Property value: Assessed value of a property, which can be useful in determining its potential worth
• Tax information: Property taxes, assessed value, amount of taxes due, and the due date
• Deed information: Sales and legal transfer of property ownership, including the date of the transfer, names of the buyers and sellers, purchase price, and the owner’s mailing address
• Mortgage information: Mortgages or liens on a property, the amount of the mortgage, and the identity of the lender
• Zoning information: Zoning laws and regulations that apply to a particular property
• Building permits: Data on building permits that have been issued for a property, which can be useful in understanding the history of any renovations or improvements that have been made

4. BiggerPockets 

• Cost: Free — $39 a month for the forum; $150 per lead for the Recommended Agent program
• Best for finding: Small private investors and small multifamily investors

BiggerPockets is one of the most active real estate investing communities in the country, with more than a million members. It’s a go-to platform for investors looking to learn, find resources, and connect with like-minded professionals.   Try BiggerPockets to connect with investors  — whether you’re networking or offering value, it’s built to help relationships flourish.

Join the featured agent program

BiggerPockets offers a Featured Agent program that gives agents increased exposure to investor audiences — similar to Zillow Premier Agent.

Tips for converting recommended agent leads

Network with investors on the BiggerPockets Forum 

The free path on BiggerPockets is similar to how you would find real estate investors on a social network like LinkedIn. 

Always have a cooperative and sharing attitude. If you participate and give value, you will build your network, and you will also be noticed by the admins and moderators on the site. At some point, you may be invited to moderate or speak on a webinar or at an event!

Tips for finding investors in BiggerPockets Forums

5. FreedomSoft

• Cost: Starts at $197 per month
• Best for finding: Niche investors, out-of-state investors, vacant homes, foreclosed homes, private lenders, hard money lenders, and corporate investors

FreedomSoft is a powerful platform that helps organize and segment investor leads.  

You can download raw property data from your county assessor and treasurer departments, and you can also subscribe to data services that will apply market analytics to enhance and organize the data into lead lists and marketing campaigns.

FreedomSoft allows you to search and organize data by recognized categories of investors. Target filters include:

• Known and out-of-state investors
• Vacant or foreclosed properties
• Cash buyers
• Private and hard money lenders
• Trusts, corporations, proptech companies, and more

Plus, it includes tools for skip tracing, automated follow-ups, email/text outreach, and lead funnels.

Types of real estate investors

Understanding the different types of real estate investors can help tailor your approach and messaging. Each type has unique goals, risk tolerance, and deal structures.

Benefits of working with real estate investors 

Investors can be demanding, but the potential reward is significant. Real estate investors buy and sell properties year-round, no matter the market conditions  — this consistency means it’s a great idea for agents to work with investors!

In the first quarter of 2024, investors purchased approximately 44,000 US homes, accounting for 19% of all homes sold during that period  — the highest share in nearly two years, according to a Redfin report on investor home purchases. 

Here’s why working with them can be a career game-changer:

1. One client can fuel your business: Some investors transact so frequently that they can sustain your deal flow for years.

2. Investor activity is widespread and growing: Every market — urban, suburban, mid-sized, and even rural — has active investors looking for opportunities. Tapping into this consistent demand can open up steady, year-round business where others aren’t looking.

3. It’s a less crowded space: Most agents don’t target investors, so competition is lighter.

4. They buy year-round: Unlike traditional clients, investors don’t follow seasonal patterns.

5. Agents can leverage this experience to invest themselves: Working closely with investors teaches you how to evaluate deals, analyze markets, and spot opportunities — skills that can eventually help you build your own real estate portfolio.

How to vet real estate investors  

Not every investor lead is worth pursuing. Here’s how to separate the serious from the tire-kickers:

1. Use public records to check purchase history and financing methods.
2. Introduce them to a broker or planner to assess buying ability.
3. Disqualify those who can’t (or won’t) close deals.

That last step is essential because you need to cut your losses and move on from investors who may be willing but are unable to invest!

Frequently asked questions (FAQs)

What is the 50% rule in real estate?

How do I find an investor to buy a property?

Where is the best place to find real estate investors?

The post How to Find Real Estate Investors to Work With (in Any Market) appeared first on The Close.

1. Real estate flyer template showcasing property features

• Cost: Envato subscription starts at $16.50 per month
• Editor: Adobe Photoshop

This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!

2. Just-sold real estate flyer template

• Cost: Canva subscription starts at $15 per month per agent
• Editor: Canva

Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.

3. Just listed template for real estate flyer

• Cost: Agent Crate subscription starts at $39 per month
• Editor: Canva

This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.

4. Open house flyer template

• Cost: Canva subscription starts at $15 per month per agent
• Editor: Canva

This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.

5. Agent introduction real estate flyer template

• Cost: Agent Crate subscription starts at $39 per month
• Editor: Canva

First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!

6. Real estate auction flyer template

• Cost: Free
• Editor: Adobe Express

With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.

7. Flyer template with neighborhood market updates

• Cost: $10
• Editor: Adobe Express

Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.

8. Spotlight high-end features with this magazine-like flyer

• Cost: Envato subscription starts at $16.50 per month
• Editor: Adobe Photoshop / Adobe Illustrator / Canva

I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.

9. Selling with an expert agent flyer template

• Cost: Agent Crate subscription starts at $39 per month
• Editor: Canva

This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.

10. Simple house for sale flyer template

• Cost: Free
• Editor: Adobe Express

If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.

11. Luxury property real estate flyer

• Cost: Free
• Editor: Adobe Photoshop / Photopea / GIMP

This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.

12. Apartment for rent real estate flyer template

• Cost: Free
• Editor: Canva

This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.

13. Home-selling process flyer template

• Cost: $5.19
• Editor: Canva

This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.

14. Commercial space real estate flyer template

• Cost: Envato subscription starts at $16.50 per month
• Editor: Adobe Photoshop / Adobe Illustrator

This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.

15. Find your dream home real estate flyer template

• Cost: Free
• Editor: Adobe Express

With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.

How to create real estate flyers

You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:

• Pick the right design template: The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
• Customize to maximize impact: Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
• Include must-have elements: Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.

Frequently asked questions (FAQs)

What should a real estate flyer say?

How do you write a catchy flyer?

How big is a real estate flyer?

Your take

Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!

The post 15 Real Estate Flyer Examples & Templates to Boost Your GCI appeared first on The Close.

Whether you’re new to real estate investments or a seasoned professional, it’s worth identifying cities that offer you growth opportunities. I’ve found the top 10 best places to buy rental property where real estate investors can uncover compelling opportunities in 2025.

Top cities to invest in

1. Dallas, Texas

• Average days on market: 45 days 
• Average monthly rental cost: $1,600

Dallas continues to attract real estate investors due to its stable job market, diverse economy, and rapidly expanding population. It’s one of the best cities for real estate investments due to corporate relocations and the high concentration of tech, finance, and healthcare in the area. Housing values tend to be steady compared to nationwide cooling patterns, and rental demand remains robust due to the continued influx of new residents.

In the coming years, the metroplex is expected to grow consistently, underpinned by infrastructure developments and housing growth. Suburbs with prospects for future transit growth or those near key employment centers can be attractive to investors as a source of long-term appreciation and rental income.

2. Miami, Florida

• Average days on market: 80 days
• Average monthly rental cost: $2,999

As a notable hot spot in southern Florida, Miami recently rose to the top of the list for investors looking to capitalize on the changing landscape of residents looking for a warmer climate. Miami still offers pockets of up-and-coming neighborhoods that are attractive to those seeking a change of scenery from the typical South Beach hot spots. 

Miami’s oceanfront location and upscale gloss make it one of the best places to buy rental property because of prime pricing, but pockets of affordability remain in emerging enclaves. For investors, focusing on the area immediately around downtown or in neighborhood revitalization zones could have long-term promise. Keep an eye on local rent control regulations when entering this market.

Investors looking to take a more passive approach to investing can participate in Sold.com’s cash investor program. The program connects investors with sellers looking to obtain market value on their properties that need a little extra TLC. Investors will then make improvements to the properties to turn them into rental properties for income. 

However, with this program, investors have a much shorter time to make an offer, as sellers expect offers within two days of listing. 

3. Phoenix, Arizona

• Average days on market: 51 days
• Average monthly rental cost: $1,850

This bustling town in Arizona offers a blend of affordability and opportunity, making it one of the best places to invest in real estate. Phoenix leads one of the more investor-welcoming housing markets in the country. The metropolis had consistent employment growth in healthcare, logistics, and tech employment sectors during the last year. Housing demand increased during the last year, pushing rent upward, though price appreciation is slowing down. 

Expect consistent demand in the future due to the growth of residents coming in from more highly priced proximate states. Value opportunity exists in single-family rentals in the far suburbs, where competition is low and rent yields are robust. Track development pipelines and stay away from areas that show oversupply indicators.

4. Charlotte, North Carolina

• Average days on market: 43 days
• Average monthly rental cost: $1,915

Charlotte’s economy is supported by its strong financial sector, stable population growth, and expanding technology base. As one of the best cities for investment properties, Charlotte strikes a balance between affordable housing and newer development, making it attractive to both buyers and renters. Future market conditions are stable price appreciation and ongoing rental demand, especially in areas near business parks and universities. 

What will fuel future growth in the city will be spurred by planned future infrastructure development and corporate relocation. It will be profitable to concentrate on multi-family properties in pedestrian-friendly areas that have good public transit links in order to maximize cash flow and ultimate value.

5. Indianapolis, Indiana

• Average days on market: 43 days
• Average monthly rental cost: $1,915

Indianapolis stands out as one of the best cities for real estate investments due to its affordability, sound economy, and increasing popularity as a destination of choice among remote employees. The cost of living remains below the national average, and rental yields are also good. Activity in the market remains stable, supported by modest appreciation in homes and limited supply. 

Demand is expected to continue in the form of first-time buyers and renters priced out of larger metros. Buyers are also cautioned to look at areas zoned for development or near universities and hospitals. Turnkey and value-add sales are also common in the market and can fit different types of investment strategies.

6. Tampa, Florida

• Average days on market: 71 days
• Average monthly rental cost: $2,000

The Tampa housing market remains one of the best places to buy rental property due to the high demand for renting and relative affordability. Activity in the economy and infrastructure development in the area make it attractive to investors. 

Activity by private equity players in the residential market, however, also explains the rent surge, as 61% of the renters in the area pay $30 or more of their income in rent and utilities, as reported by The Private Equity Stakeholder Project (PESP). These investors are encouraged to target areas near transit points and to consider the impact of short-term rent control.

7. Colorado Springs, CO

• Average days on market: 62 days
• Average monthly rental cost: $1,650

Colorado Springs continues to attract investors in 2025 due to its strong population growth and high quality of life. Intensive military presence, a growing tech sector, and proximity to Denver give the city a boost, and thereby, it enjoys a stable housing demand base. Home values have steadily increased, and rent demand is also high, due to military families and remote workers who have moved in due to its affordability. 

Low supply levels and ongoing development activity create opportunities for investors to look at emerging areas or developments along high-employment corridors. Single-family rentals and multi-units can generate good returns, especially in areas around Colorado Springs’ up-and-coming downtown district.

8. Cleveland, Ohio

• Average days on market: 33 days
• Average monthly rental cost: $1,300

Cleveland provides investors the highest rent yield ratio and best affordability of any major US metro, making it the top city for real estate investment in 2025. The median house price and low monthly median rent keep it affordable, even for beginning investors. 

Strong rental demand, driven by hospitals, universities, and the downtown area, is supported by a sound base of renters and low living costs. Area redevelopment is also creating new opportunities for investors. For those seeking cash flow and appreciation, the Cleveland market provides a strategic foothold at more modest capital requirements and the potential for strong returns.

Once a rental property is obtained, investors can leverage platforms like Baselane to help with property management. It’s an all-in-one financial management solution for private rental property owners, landlords, and investors. It combines modern banking functionality with cost management, automated processing of rent payments, and reporting on performance in one dashboard. 

For investors with more than one property or unit, Baselane is a structured, technology-based approach that is cost-efficient and well-organized without the need to switch between many different tools.

9. Atlanta, Georgia

• Average days on market: 47 days
• Average monthly rental cost: $1,895

If you’re looking for the best cities to buy rental properties, Atlanta remains one of the hottest investor markets, driven by rapid population growth, a diversified economy, and employment growth. It continues to attract residents and investors, due to its relative affordability compared to coastal metros. Home prices have remained stable, and rent demand is boosted by young professionals, students, and families moving in. 

The suburbs of Atlanta will be good starting points for investors and will appreciate as the metro grows. Developers and investors will need to keep an eye on areas that have future infrastructure plans or corporate developments in the works. Value-add plays and long-term rentals will both work in Atlanta’s transformational market.

10. Nashville, Tennessee

• Average days on market: 72 days
• Average monthly rental cost: $2,050

The housing market in Nashville continues to look attractive because it’s supported by a growing creative economy and a good healthcare sector. Rent demand remains resilient in both the short-term and longer-term markets, led by markets including Germantown and East Nashville. Housing values have risen, even if at a diminished rate in the last few quarters, leaving both cash flow and longer-term equity potential available in the market. 

Cultural attractions of the city, combined with growing job opportunities, keep renters and buyers alike scrambling to reach the city in growing numbers. By investing in multi-unit housing or turnkey single-family property in transit-oriented markets, investors can gain. Zoning reform and development incentives also bring opportunities in new areas of investment potential.

Methodology

To find the best cities for real estate investments in 2025, we analyzed a mix of residential real estate information, economic data, and investment guidelines. Cities were selected based not only on a mix of average list prices, vacancy rates, average mortgage payments, and price-to-rent ratios, but also other trends that affect the sustainability of a long-term investment, such as population growth, the strength of the job market, diversity of the economic base, and ongoing development or revitalization initiatives. 

Data employed throughout our analysis was derived from publicly accessible information sources such as Zillow, the National Association of Realtors (NAR), the U.S. Census Bureau, city-realtor association reports, and economic projections. Markets that indicated consistent demand, good affordability measures, as well as potential appreciation further down the road, took priority in our list.

Frequently asked questions (FAQs)

What makes a city a good place for real estate investment?

How do I decide which city is right for my investment strategy?

Is it better to invest in growing cities or undervalued markets?

Bringing it all together

Investing in the housing market in 2025 is highly divergent across the United States. Within each of the best places to buy rental property on our list, there are a variety of benefits in affordability, rent demand, employment growth, and long-term appreciation. Whether in the high-growth metros of Phoenix and Dallas or the value markets of Indianapolis and Cleveland, investors and real estate agents must choose from a broad array of opportunities, depending on intent and risk spectrum. Choosing the correct city — and the correct property — is the key to achieving long-term investment success.

The post 10 Best Cities for Real Estate Investments in 2025 appeared first on The Close.

Quick Steps to Get a New Jersey Real Estate License (+ Costs)

Step 1: Meet New Jersey requirements (No cost)

Step 2: Choose a New Jersey real estate school (Cost: $319+)

Step 3: Pass the New Jersey real estate license exam (Cost: $38)

Step 4: Undergo fingerprinting & background check (Cost: $66.05)

Step 5: Apply for a New Jersey real estate license (Cost: $160)

Step 6: Join a real estate brokerage (No cost)

Step 7: Start a successful career in NJ

Step 1: Meet New Jersey requirements

To be eligible for a New Jersey real estate license, you must:

• Be at least 18 years old
• Possess a high school diploma
• Be a US citizen or have legal working status in the US
• Possess good character, trustworthiness, honesty, and integrity

Types of licensees in New Jersey & how much they earn

• Licensed real estate agent (salary range: $60,900 to $101,500): Licensed to represent buyers and sellers in real estate transactions while working under a broker.
• Licensed real estate broker (salary range: $92,000 to $142,000): May operate independently or hire other agents to work for them; in charge of overseeing a real estate transaction.
• Broker-salesperson (salary range: $60,900 to $101,500): Has a broker’s license but works for another broker, just like an agent
• Referral agent (salary range: $80,000 to $87,000): A licensed real estate individual who receives leads and then refers those leads to a broker

Want some general information on applying for a license? Check our general guide to getting your real estate license.

Step 2: Choose an NJ real estate school for your prelicensing education

• Cost: $319+ via Colibri Real Estate
• Time commitment: 75 hours
• Helpful resource: Best Online Real Estate Schools

Your prelicensing course is the first major and official step toward becoming a real estate agent in New Jersey. Look for a program with flexible scheduling, thorough course material, and robust student support. Pick an accredited school with strong and verified student reviews to ensure you’re getting quality instruction.

One of the best real estate schools in New Jersey is Colibri Real Estate, which offers online courses that allow you to learn in your comfort zone. Colibri’s varied course packages and support tools make completing the 75 hours of education you need and preparing for the licensing exam easy.

Use our code “TheClose50” to get 50% off!

Step 3: Pass the New Jersey real estate license exam

• Cost: $38
• Time commitment: 4 Hours
• Helpful resource: New Jersey PSI Candidate Information Bulletin and The Close’s Free Real Estate Practice Exam

New Jersey does not designate a limitation on the number of retakes for the salesperson license exam. All retakes must occur within your one-year eligibility window from completing your pre-licensing education. You’ll have to wait 24 hours before logging in to the PSI website to schedule your next attempt and pay the exam fee again.

Step 4: Undergo fingerprinting & background checks

• Cost: $66.05
• Time commitment: 2 hours
• Helpful resource: Real Estate License Candidate Fingerprinting Process

All applicants must submit fingerprints for the NJ real estate licensing process, including a background check. Here are the details:

• Fill out the New Jersey Universal Fingerprint Form
• Schedule an appointment with IdentoGO 
• Bring the completed Universal Fingerprint Form and photo identification to your appointment

Step 5: Apply for a New Jersey real estate license

• Cost: $160
• Time commitment: 1 hour
• Helpful resource: NJDOBI | NJ Real Estate Commission – Applications and Forms

Applying for your real estate agent license in New Jersey is cut-and-dry once you’ve passed the exam. You’ll apply via mail or online to the New Jersey Real Estate Commission. Here are the things you should include in your application:

• Proof of completion of the 75-hour pre-licensing course
• Your passing score on the licensing exam
• A signed commitment from a sponsoring broker

Step 6: Join a real estate brokerage

• Cost: Free
• Time commitment: 2-4 weeks
• Helpful resource: How to Choose a Real Estate Broker as a New Agent

After licensure, the next step is to join a real estate brokerage. This step is required because all agents in New Jersey must work under the supervision of a licensed broker. A brokerage will introduce you to critical training, tools, and MLS listings to get you up and running. 

In addition to commission splits, you need to find a company that is a cultural fit, offers quality training, and can provide mentors. Research local brokerages and interview several to find the best fit for your career goals and working style.

Start looking for brokerages in the areas you’d like to work in to jump-start your new career. Check out our roundup of the best real estate companies to work for to learn about some larger firms.

Step 7: Start a successful career in New Jersey

With your license, you’re ready to become a successful real estate agent in the state. Here’s how to have a blossoming career after obtaining an NJ real estate license:

• Go online: Utilize social media platforms and a professional website to attract clients. Check our social media marketing guide to get started.
• Network building: Connect with local professionals, attend events, and join real estate groups to build your network circle. Here are some real estate networking tips to streamline your efforts.
• Take advantage of lead generation tools: Third-party lead generation services will significantly ease your work generating leads. Get started with our roundup of the best places to buy leads.
• Continuing education (CE): Stay ahead in the current market by continuing education courses. Here’s a list of our recommended CE course providers.
• Provide excellent customer service: Interact personally with your customers in a way that encourages trust and recommendations.

Frequently asked questions (FAQs)

How long does it take to get a real estate license in NJ?

How much does getting your real estate license in New Jersey cost?

How difficult is the NJ real estate exam?

Your take

Now that you know how to become a real estate agent in NJ, it’s time to chase those leads and turn them into clients. At The Close, we’ll guide you through every step of your real estate journey. Do you have any questions? Let me know in the comments!

The post How to Become a Real Estate Agent in New Jersey in 7 Steps appeared first on The Close.

I’ve researched more than a dozen listing websites, looking for those that offer features that Zillow does not provide. Key factors I considered included cost, customer service, customer ratings, and listing and advertising features. Below is a list of the five best Zillow alternatives I recommend checking out:

• Zurple: Best overall for automated lead generation
• Market Leader: Best for obtaining exclusive leads
• Smartzip: Best for predictive analytics
• Realtor.com: Best for extensive customer support
• Redfin: Best for listing features

My top picks for Zillow alternatives

	Best for	Monthly starting price	CRM integration	Learn more
	High traffic and listing volume	Free	✓	Zillow↓
	Automated lead generation	$309 per user	✓	Zurple↓
	Exclusive leads	Call for pricing	✓	Market Leader↓
	Predictive analytics	Call for pricing	✓	Smartzip↓
	Extensive customer support	$25	X	Realtor.com↓
	Robust listing features	1%-1.5% commission fee	✓	Redfin↓

About Zillow

Pros	Cons
Has automated digital advertising Has built-in CRM Puts you in contact with leads over the phone via Zillow Live Connections Has multiple integrations Has detailed analytics and ROI reports	Lacks price transparency Its leads aren’t exclusive Has upfront costs, regardless of lead volume or closings Its Customer service is not strong Zillow CRM is very basic

Zillow is popular for folks looking for homes in the US, with over 200 million unique monthly site visitors. When you become a Zillow Premier Agent, you get access to many potential leads from these site visitors. The platform integrates with various CRMs like Follow Up Boss, Top Producer, and Lofty, making lead management easier. It also lets you set up tasks, reminders, texts, and emails. If you join the My Agent program, you’ll be the only buyer’s agent seen by potential leads.

• Training resources: Zillow Premier Agent offers training resources to improve lead generation and client management. These resources also help you use Zillow’s tools effectively and enhance your business performance.
• Client communication resources: This tool helps track clients, new leads, and showings. It lets you group clients by buying or selling interest and keep track of your communication with leads.
• Performance analytics and tracking tools: These resources optimize lead performance. They provide detailed reports on lead volume, response rates, and conversion metrics. They also offer performance analytics for team leads to track team members’ effectiveness.

To learn more about Zillow’s features, pricing, pros, and cons, read our 2024 Review: Is Zillow Premier Agent Worth the Cost? and Is Zillow Flex Worth the 35% Referral Fee?—The Close articles.

Zurple: Best overall for automated lead generation

Pros

• Allows you to engage and nurture leads automatically with behavior-driven text and email messages
• Has a responsive design for all mobile devices
• It has an IDX lead generation website

Cons

• It has no live chat support
• It lacks reviews on profiles
• A six-month contract is required

The Close Score

3.9

PRICING

2.4

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

3.0

CUSTOMER RATING

3.1

EXPERT SCORE

4.6

out
of

5

Why I chose Zurple

When it comes to generating and nurturing leads, Zurple has the ability to take a lot of the heavy lifting off your shoulders. For starters, you’ll be given a branded IDX website for your business, allowing visitors to create an account in order to view MLS listings. This activity, in turn, is tracked and then fed to Zurple’s intelligent lead nurturing system. 

Lead nurturing by Zurple is an automated, behavior-driven feature. When Zurple identifies leads ready to move to the next stage, automated pipeline management can let you know who to reach out to at the appropriate time. With this and other data insights provided by the system, you’ll be able to identify which leads are likely to buy or sell soon, so that you can make the best use of your time in getting active listings and closed deals. 

Standout features

• Lead intelligence scoring: Zurple prompts you when to take over lead communication and prioritizes leads based on data points.
• Social media marketing tool: It shows your post history and allows you to drive traffic with your marketing, independent website, or paid ads. Additionally, it provides options to run ads on Google, Bing, and Yahoo to drive traffic through search engine results.
• Analytics: Track leads and agent performance to improve conversion rate after Zurple reviews your data.

Market Leader: Best for obtaining exclusive leads

Pros

• Allows you to receive exclusive leads from your local neighborhood
• Has lead nurture automations to start conversations with new leads
• Mobile-friendly real estate CRM
• Has customizable marketing packages for each listing

Cons

• Has no free trial available
• Lacks pricing transparency
• Its monthly costs can be high depending on your location

The Close Score

3.9

PRICING

3.6

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

3.0

CUSTOMER RATING

2.8

EXPERT SCORE

3.0

out
of

5

Why I chose Market Leader

Market Leader helps you get more listings as a real estate agent through the use of its lead generation and lead engagement tools. One standout feature is that it can provide you with exclusive leads in your area, something that can increase your likelihood of landing a closed deal since you’ll have less competition over the same buyers or sellers. It also has automated lead nurturing tools and lead intel that can track behaviors and notify you when a hot lead surfaces. 

Market Leader also has marketing tools that work well with social media. For instance, its Network Boost service captures Facebook and Instagram leads using ad campaigns managed by its advertising experts. Market Leader also has a website builder with IDX capabilities, along with listing market automation that you can customize with flyers, postcards, social media posts, and more. 

Standout features

• MLS-integrated websites: Allow visitors to your website the ability to easily find properties that match their preferences and criteria. Built-in IDX feeds ensure the information is regularly updated and allow visitors to view other information such as market data, trends, school districts, and more. 
• Website lead capture tools: Quickly and easily capture the contact information of interested parties with forms for scheduling showings and home valuations. Visitors can also opt in for custom listing alerts based on the criteria they select, and SEO features like indexed listings can boost your site’s visibility on popular search engines to drive more traffic to your site. 
• Listing marketing automation: For each new listing, you’ll receive a customizable marketing package to advertise the property. This includes a property website, one-click social media posts, ready-to-print flyers and postcards, and a listing email that can be sent to prospects. 

Smartzip: Best for predictive analytics

Pros

• Has a high accuracy rate in predicting new listings
• Provides automated marketing tools to capture more leads
• Has the ability to integrate with most CRMs

Cons

• Has no free trial available
• Its pricing can be high compared to other companies
• Does not offer phone scripts as part of lead generation tools

The Close Score

3.1

PRICING

2.0

GENERAL FEATURES

4.2

LISTING & ADVERTISING FEATURES

3.5

INTEGRATIONS & ADVANCED FEATURES

3.3

CUSTOMER SERVICE

3.0

CUSTOMER RATING

2.0

EXPERT SCORE

3.0

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5

Why I chose Smartzip

According to the National Association of Realtors, 81% of sellers contacted just one agent before finding the right agent to work with in selling their home. In other words, the sooner you contact a homeowner, the more likely you are to lock them in as your client. 

With that in mind, it can be really important to identify homes that will be most likely to be listed for sale. Smartzip uses predictive analytics to do this with a 72% accuracy rate, aggregating data from over 25 sources and analyzing more than 122 million properties. 

With Smartzip, you’ll also be able to optimize your online presence to capture more referrals. Its Reach 150 service allows you to control what people see on the web when they look you up, as well as give you the ability to leverage positive reviews from former clients. Coupled with an SEO optimized review website, you’ll be able to put your best foot forward so that new leads have a favorable impression of you and will therefore be more motivated to work with you. 

Standout features

• Predictive analytics: Uncover the best leads and identify which properties are most likely to be listed for sale in the upcoming 12 months thanks to Smartzip’s use of statistical algorithms and machine learning techniques. 
• SmartTargeting: By identifying only those properties most likely to be listed for sale in the near term, you can save time and money by focusing your marketing and lead nurturing efforts on what really matters. 
• Dedicated review website: Polish your online presence with a dedicated review website showcasing only your best customer testimonials. 

Realtor.com: Best for extensive customer support

Pros

• Can market listings on Facebook and Instagram
• Has agent reviews listed on profiles
• Has extended customer service hours

Cons

• Has no free trial
• Its advertising cost is based on ZIP codes
• Does not allow you to edit the layout or square footage of the listing via the dashboard

The Close Score

4.9

PRICING

4.6

GENERAL FEATURES

5.0

LISTING & ADVERTISING FEATURES

5.0

INTEGRATIONS & ADVANCED FEATURES

5.0

CUSTOMER SERVICE

4.6

CUSTOMER RATING

3.8

EXPERT SCORE

4.5

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5

Why I chose Realtor.com

After a thorough evaluation, I found that Realtor.com ranks as another excellent Zillow alternative for agents. It offers lead generation, listing management, and extensive customer support. With a monthly search volume of more than 49 million and connections to the multiple listing service (MLS), it’s an excellent platform for real estate exposure. 

It also has an incredible texting tool for connecting with other pros and a feature that lets you see how specific property features affect the price, which is pretty awesome! Go check it out.

Standout features

• Automatic updates: Most listings on Realtor.com are updated every 15 minutes to give users the most recent information.
• Advanced features: Realtor.com enables you to set triggers and alerts, plus automate workflow.
• News: Realtor.com provides articles about real estate trends, helpful guides to buying and selling homes, and data on mortgage interest rates nationwide.

Redfin: Best for listing features

Pros

• Has an easy-to-navigate website layout
• Allows IDX/MLS integration
• Offers rebates on closing costs

Cons

• Has no live chat customer support
• Its in-app features are limited
• Has marketing assistance available for an additional cost

The Close Score

4.2

PRICING

3.3

GENERAL FEATURES

3.0

LISTING & ADVERTISING FEATURES

4.2

INTEGRATIONS & ADVANCED FEATURES

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

3.1

EXPERT SCORE

4.0

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5

Why I chose Redfin

Redfin is another fantastic alternative to Zillow with its cool listing features. It offers 3D walk-throughs, virtual tours, GreatSchools ratings, and local school information on its map. It also has a Customer Calendar to help agents manage appointments and track deal milestones. Its website has an affordability calculator, homebuying and selling guides, and market trends data that you can share with clients to position yourself as the go-to expert.

Standout features

• Neighborhood quality measures: Redfin’s search filter includes a neighborhood Walk Score, Transit Score, and Bike Score, so you can learn more about the area where you might be living.
• In-app contact form: Use this to connect with a Redfin real estate agent or partner agent who can answer questions or schedule an in-person or virtual tour.

In-app calendar: Browse upcoming open houses in your desired area and save future open houses that might interest your client.

Frequently asked questions (FAQs)

Where do realtors get most of their leads?

What does it mean to buy leads in real estate?

How do you get seller leads?

Methodology: How I chose the best Zillow alternatives

To evaluate and discover the best Zillow alternatives in this article, I leaned on our team of licensed real estate pros, researchers, writers, and editors, who created a weighted rubric to evaluate each website. Our team has spent hours researching dozens of real estate listing websites similar to Zillow and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (25%)
  • We compared each website’s pricing structure based on monthly subscriptions, price per listing, advertising costs, and price by ZIP code. We also considered whether the website offered a free trial.
• General Features (20%)
  • The general features evaluated whether an agent could list a property, create a profile, advertise for leads, and whether the site allows reviews on the agent profile.
• Listing & Advertising Features (20%)
  • A real estate listing marketplace should be able to update listings and allow agents to edit photos and videos as needed. The site should also allow for listing advertisements, IDX integrations, and claiming properties that are your own exclusive listings.
• Integrations & Advanced Features (10%)
  • Advanced features like an IDX website, CRM, social media integration, and workflow automation enhance your overall business practice. Additional features, such as alerts and marketing assistance, can ensure you maximize listing exposure.
• Customer Service (5%)
  • We investigated the hours of customer service support and whether clients could obtain support through telephone, email, or live chat.
• Customer Rating (10%)
  • Based on customer feedback for each listing website, particular attention was given to product reviews and monthly search volume to ensure that the platform meets agent satisfaction.
• Expert Rating (10%)
  • Our expertise in the field and firsthand experience with the websites allow us to evaluate each Zillow competitor’s listing system’s standout features, value for the money, and ease of use.

Your take

When promoting your listings, picking the right real estate website is crucial for getting leads and keeping your sellers happy. Although Zillow gets a lot of traffic, there are other real estate websites like Zillow that offer reasonable prices, targeted audience reach, and better support, so they’re worth considering. 

Are there any top real estate listing websites that could be great alternatives to Zillow? Feel free to share your thoughts in the comments!

The post The 5 Best Zillow Alternatives in 2025 appeared first on The Close.

Below, you’ll find my top transaction management software for real estate brokers to help you streamline your deals.

• Dotloop: Best for easy collaboration and e-signatures
• RealtyBackOffice: Best for streamlining complex deals
• Folio by Amitree: Best for email-centric transaction organization
• Trackxi: Best for deadline tracking
• SkySlope: Best for intuitive team workflows

The Close’s top picks for best real estate transaction management software

Software	Key features	Monthly Starting Price
	Robust e-signatures and digital forms Top-rated mobile app 75+ integrations via open API to connect CRMs, back offices, and more	$31.99
Get started with Dotloop
	Customizable workflow templates for any transaction type Easy broker review with audit logs and activity tracking Built-in CRM, e-Sign, and forms library for end-to-end back-office management	$15
Get started with RealtyBackOffice
	Automatic Smart Folders organize emails, attachments, contacts & key dates directly in your inbox Integrations with DocuSign & Google Drive Shareable timeline websites with automated reminders and professional branding	Free; subscription starts at $29
Get started with Folio by Amitree
	Interactive dashboards for task management and deadline tracking Customizable workflows and email templates for consistent client communication AI-powered transaction automation extracts deal details from PDFs	$39
Get started with Trackxi
	Customizable checklists streamline compliance and agent workflows MLS-synced Forms auto-populate fields to reduce data entry Integrated DigiSign e-signature and mobile app for on-the-go management	$340
Get started with SkySlope

Dotloop: Best for easy collaboration & e-signatures

Pros

• It has an easy-to-use interface.
• It offers multifunctional e-signature features.
• It has team collaboration tools.
• It can integrate with various CRMs.

Cons

• It can get pricey, especially for larger teams.
• Customization options are limited.
• Document uploading can be glitchy.
• Customer support can be slow.

The Close Score

4.8

PRICING

3.5

GENERAL FEATURES

5.0

ADVANCED FEATURES

4.8

EASE OF USE

5.0

CUSTOMER SERVICE

4.8

CUSTOMER RATING

4.8

EXPERT SCORE

4.8

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of

5

Why I chose Dotloop

Dotloop is a leader in real estate transaction management. It offers extensive MLS and CRM integrations, customizable templates, and built-in e-signature functionality. 

Many brokerages use Dotloop, which simplifies contract creation and document management in one place, thanks to its volume discounts and collaboration tools. Its real-time loop sharing, @mentions, and role-based permissions keep agents, admins, and clients aligned on every step — no more digging through email chains or chasing down updates.

Additional features

• Extensive MLS information: Dotloop partners with MLS and Realtor associations nationwide, allowing you to access information, create forms, and obtain signatures in one place.
• Automated compliance workflows: Keep all required documents in one place, making regulatory compliance a breeze.

RealtyBackOffice: Best for streamlining complex deals

Pros

• It has a platform for compliance, documents, and more.
• It offers affordable pricing.
• It offers easy task and deal tracking.
• It offers detailed reporting features.

Cons

• The interface can feel outdated and hard to use.
• It has limited integrations.
• The mobile app lacks functionality compared with the desktop version.

The Close Score

4.6

PRICING

3.8

GENERAL FEATURES

5.0

ADVANCED FEATURES

3.9

EASE OF USE

5.0

CUSTOMER SERVICE

3.3

CUSTOMER RATING

5.0

EXPERT SCORE

5.0

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of

5

Why I chose RealtyBackOffice

RealtyBackOffice excels at simplifying complex deals by offering customizable workflow templates, automated commission calculations and letters, and instant notifications whenever agents complete key tasks. In addition, the platform’s task management features help keep transactions organized and on track, while its affordability makes it a wise choice for teams seeking a cost-effective and efficient system.

Additional features

• Compliance tracking: This feature ensures all transactions meet regulatory standards, helping brokers avoid compliance issues.
• Task management: This feature allows efficient assignment and tracking of tasks, keeping transactions organized and on track.

Folio by Amitree: Best for email-centric transaction organization

Pros

• Automatic Smart Folders organize your emails, attachments, and contracts
• Shareable timeline websites
• Seamless calendar sync

Cons

• Limited integrations
• Occasional transaction glitches
• No dedicated phone support

The Close Score

4.5

PRICING

5.0

GENERAL FEATURES

3.9

ADVANCED FEATURES

4.4

EASE OF USE

5.0

CUSTOMER SERVICE

2.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.1

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of

5

Why I chose Folio by Amitree

Folio by Amitree lives where most deals start — right in your inbox. Its Smart Folders feature automatically groups every email, document, and contact into neat transaction buckets. Yup, that means no more digging through threads to find the proper attachment. And, because it syncs key dates straight to Google and Outlook calendars, all your deadlines will never slip through the cracks.

Additional features

• Timeline websites: Create professional, shareable timelines for each transaction that update clients automatically, reducing the need for constant status check-ins.
• Document storage and compliance exports: Store important transaction documents in one place and export a complete communication archive with one click.

Trackxi: Best for deadline tracking

Pros

• It has simple deadline tracking features.
• It’s user-friendly with a minimal learning curve
• It offers affordable pricing.
• It has reliable integrations for reminders.

Cons

• It does not include e-signature capabilities.
• It has limited reporting features.
• It’s not quite as comprehensive as other products.
• It offers minimal customization options.

The Close Score

4.4

PRICING

4.5

GENERAL FEATURES

3.4

ADVANCED FEATURES

4.5

EASE OF USE

4.5

CUSTOMER SERVICE

3.0

CUSTOMER RATING

4.6

EXPERT SCORE

4.6

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of

5

Why I chose Trackxi

Trackxi is a budget-friendly, transaction-focused hub that scales from managing a simple deal to juggling 100+ closings at a time. It keeps things simple and effective — once you add a transaction, effortlessly create folders, set up a timeline website, and connect with your contacts in one central hub. Trackxi embodies the idea that “less is more,” delivering just what you need without the clutter.

Additional features

• Lockbox manager: Keep all your lockbox information and passwords in one place and share with your team. 
• Business dashboard: Real-time visualization of all your deals on a single dashboard keeps track of your (and your team’s) progress towards closing.

SkySlope: Best for intuitive team workflows

Pros

• Intuitive technology is created just for real estate.
• It has excellent customer support.
• It offers robust training resources.
• Brokers can easily collaborate with agents.

Cons

• It has limited integrations.
• It can be expensive for individuals and teams.
• Lagging can be an issue when loading pages.
• It has no automation features.

The Close Score

4.3

PRICING

1.0

GENERAL FEATURES

5.0

ADVANCED FEATURES

5.0

EASE OF USE

5.0

CUSTOMER SERVICE

5.0

CUSTOMER RATING

4.3

EXPERT SCORE

4.6

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of

5

Why I chose SkySlope

SkySlope’s intuitive dashboard integrates transactions, listings, disclosures, and commission workflows into a single pane. Agents can create new deals in under five minutes, view recent files at a glance, and jump between tasks without hunting through multiple tabs. 

Its commitment to exceptional customer service is evident in every interaction. While Skyslope comes with a higher price tag, the comprehensive service and security make it worth every penny for high-volume brokerages and agents.

Additional features

• Tailored platform: Your branding is fully embedded, and your templates and automated tasks are customized for you.
• Auditing features: The backend audit feature enables brokers to quickly review paperwork and ensure their agents’ paperwork is up to par on every transaction.

Methodology: How I chose the best real estate transaction management software

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each software. We meticulously evaluate the affordability, features, usability, customer support, and reviews of each real estate transaction software to determine our expert score.

We selected the best real estate transaction management software to help agents enhance their communication strategies and grow their businesses. Our rigorous selection process ensures that our top picks make it easier for agents to connect with clients, streamline their operations, and achieve their business goals.

The detailed criteria we used to determine the best real estate transaction management software include the following: 

• Affordability (20%)
  • Cost is a key factor. We focused on tools that offer a strong balance between features and affordability, ensuring real value for real estate professionals looking to streamline their transactions.
• General Features (20%)
  • We evaluated the core features of each platform, considering how well these features support essential transaction management tasks like document storage, e-signatures, and compliance tracking.
• Advanced Features (20%)
  • We looked for software with advanced features that can significantly enhance productivity, such as automation tools, customizable workflows, integration with CRM systems, and detailed reporting.
• Ease of Use (10%)
  • We prioritized platforms with an intuitive interface, easy navigation, and robust support resources.
• Help & Support (10%)
  • We looked into each transaction management software’s customer support, whether phone, email, or live chat is available. 
• Customer Ratings (10%)
  • We examined feedback from actual users to ensure our research was grounded in real-world experiences and unbiased evaluations, reflecting the software’s effectiveness in everyday use.
• Expert Score (10%)
  • After considering all the factors, we compiled the scores to determine our expert rating, reflecting the overall performance, reliability, and suitability of each transaction management software for real estate professionals.

Frequently asked questions (FAQs)

What is a transaction management system in real estate?

What is the best way to keep track of real estate transactions?

Which CRM is best for real estate?

Your take

These transaction management software options 

offer something special, making your real estate process smoother and more efficient, whether you’re a solo agent, team leader, or managing a large brokerage.

What real estate transaction software are you using? Share your experience in the comments!

The post The 5 Best Real Estate Transaction Management Software for 2025 appeared first on The Close.