Marketing – The Close

The Top 10 Real Estate Lead Generation Companies for 2025

Andrew Wan — Thu, 15 May 2025 14:27:55 +0000

Are you getting frustrated with leads rarely turning into closed deals? As a licensed broker myself, that’s something I totally get! Fortunately, there are plenty of solutions to this problem, and one of them is working with the right lead generation company. The best lead gen companies have the capability to generate, manage, and nurture quality leads, provide data insights, and present their data in an easy-to-use interface.

I’ve researched more than a dozen lead generation companies and selected the following as my top picks based on things like pricing, features, customer service, and customer ratings.

CINC: Best overall for hyperlocal lead generation and IDX websites
iNCOM: Best website designs for lead generation
Offrs: Best for seller leads without a contract
Market Leader: Best for predictable exclusive leads
Real Geeks: Best for affordable, all-in-one lead generation platform
REDX: Best for niche leads and affordability
zBuyer: Best for buyer and seller leads with no long-term contract
Zurple: Best automated lead nurturing system
Zillow Premier Agent: Best for capturing buyer leads
SmartZip: Best for geographic farming

My picks for the top real estate lead generation companies

	Standout Features	Starting Monthly Price	Learn More
	Integrated CRM AI-powered automations	$899	CINC Review
Visit CINC
	VIrtual property tours IDX website functionality	$54.95 + $250 setup fee	iNCOM Review
Visit iNCOM
	AI-powered chat agents Free business marketing plan analysis	10 cents per lead	Offrs Review
Visit Offrs
	Automated lead engagement Exclusive hyperlocal leads	$189 + $10-$50 per lead (for one user only)	Market Leader Review
Visit Market Leader
	Property valuation tools for clients Property search app	$299	Real Geeks Review
Visit Real Geeks
	Professionally managed social media Customizable postcards and direct mailers	$49.99	REDX Review
Visit REDX
	Mastermind groups for assistance from other professionals Compliance checks for do-not-call lists	$400	zBuyer Review
Visit zBuyer
	Automated behavior-driven personalized messaging Consistent flow of exclusive monthly leads	$309	Zurple Review
Visit Zurple
	Ability to identify and target hot leads only Client communication and management tools	$300	Zillow Premier Agent Review
Visit Zillow
	Dedicated client review website Automated direct mail campaigns	$299	SmartZip
Visit SmartZip

CINC: Best overall for hyperlocal leads & IDX websites

Pros

Exclusive buyer and seller leads
Advertising strategy to drive higher-quality leads
Easily scalable for teams and brokerages
Beautifully designed websites
Cutting-edge CRM and AI nurturing tools

Cons

Relatively high price tag for solo agents
Don’t own your IDX website
Overwhelming complex system for some agents
No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

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Why I chose CINC

Starting monthly prices: $899 for single agents and $1,299 for teams

CINC is my pick as the best overall lead generation company because it offers an all-in-one platform with a wide range of features and functionality. To ensure quality leads, it utilizes proprietary technology to target niche property types within hyperlocal markets. It can also target specific submarkets to factor in things like school districts, geographical landmarks, cultural touchstones, and more.

Other features included with CINC’s all-in-one platform include an advanced customer relationship manager (CRM), IDX websites, lead automations, mobile apps, AI-powered tools, and integrations with various social media websites. Personally, I’m particularly impressed with its CRM — and while it did not make our list of the best real estate CRM’s, I believe it’s worth checking out, considering all of the included tools and functionality offered by the company.

Lead capture platform for agents (Source: CINC)

Standout features

Social media integrations: CINC is a business partner of Meta, something you can leverage to advertise on social media to capture more leads on platforms like Facebook and Instagram. Social media leads typically carry a lower cost, and with CINC, you can target leads based on location and demographic factors. Information obtained from social media leads also tend to be more accurate, since the data is pulled directly from the home seeker’s profile.
AI-powered tools: With conversational AI, you can get assistance in nurturing leads. It’s essentially a virtual team member that’s available 24/7. The data it collects from conversations is also analyzed, and highly motivated leads will then be passed on to you for additional follow-up. This is why CINC landed on our list of the best real estate AI tools for its lead generation and nurturing capabilities.
Lead automations: Automated tasks can be set for sending emails, following up with conversations you’ve had with clients, and more.

CRM: CINC’s advanced CRM allows you to manage all of the contact information you obtain to effectively and efficiently make lead management as simple as possible. Leads can be routed to specific agents, begin drip campaigns, and more.

Visit CINC

iNCOM: Best website designs for lead generation

Pros

Free unlimited web pages
Highly customizable web designs
Free upgrades for the life of the product/service

Cons

Some services, such as SEO marketing, require a minimum 12-month commitment
Some services not available in all areas
No live chat options
May require you to bundle multiple products and services to meet your business needs

The Close Score

4.8

PRICING

3.4

GENERAL FEATURES

3.7

ADVANCED FEATURES

5.0

CUSTOMER SERVICE

2.5

CUSTOMER RATING

3.7

EXPERT SCORE

3.4

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Why I chose iNCOM

Starting monthly prices: $54.95 + $250 setup fee for agents

If you’re a relatively new agent and want to focus on generating leads from your website, iNCOM is a fantastic option to consider. Regardless of your experience in the industry, you’ll be able to get up and running quickly with a fully functioning website. Once that’s complete, iNCOM provides a number of tools to help you maximize your lead generation efforts.

SEO tools, for instance, can help boost your website’s visibility in search engines such as Google, Bing, Yahoo, and AOL. You’ll also get a structured SEO plan which includes a full website assessment, keyword research and development, meta tag building, content building, copywriting, and much more. In addition to these services and website analytics, iNCOM also has a CRM to help manage the leads being generated.

Lead capture platform for agents (Source: iNCOM)

Standout features

IDX functionality: iNCOM has IDX listing syndication that can drive additional traffic to your company’s website. It makes it easy for your leads to view properties listed in the MLS, and ensures they have the most updated information as listings are automatically uploaded and updated.
Automated reporting and analytics: Gain crucial insight into your website’s performance and the effectiveness of your marketing efforts. Automated reports allow you to track things like user engagement and historical web traffic.
Virtual tours: Allow your listings to stand apart from the competition by implementing virtual tours on top of standard photos of the property.

Visit iNCOM

Offrs: Best for seller leads without a contract

Pros

Smart data platform based on hundreds of data points
Accurate prediction rates
Guaranteed exclusive leads
Lead conversion using AI technology, powered by ROOF
Some online ad spend included
No contract option, allowing agents to test the platform before committing

Cons

No CRM
Long lead-nurture time
Pricey ROOF referral fee
Noncontract option twice the price of annual contract

The Close Score

4.4

Pricing

3.3

General Features

3.8

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.1

Expert Score

3.9

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Why I chose Offrs

Starting monthly prices: 10 cents per month for each lead; $400 per month for leads in one ZIP code

If you’re looking for quality leads but don’t want to get locked into a long-term contract, Offrs is an excellent option to consider. That’s because it uses predictive analytics to identify homeowners most likely to list their properties for sale in the coming 12 months in generating quality leads. In fact, it advertises a 72% accuracy rate for its predictions and guarantees a minimum number of leads per month depending on your product tier.

To highlight the importance and effectiveness of its predictive technology in identifying who is most likely to list their home for sale, data from the National Association of Realtors showed that most buyers only interviewed one agent before making a decision, with 77% being repeat buyers. In other words, being the first to speak with a homeowner can pay massive dividends.

Choose your real estate target area with a drawing tool. (Source: Offrs)

Standout features

Marketing plan: Offrs provides a free marketing plan for real estate agents who are concerned about how many leads they’ll need to generate in order to reach income goals.
AI agents: Powered by Raia AI, you’ll be able to customize an AI agent platform. No coding skills are needed, and you can set one up in as little as several minutes to suit your specific use case and target audience.

Visit Offrs

Market Leader: Best for exclusive leads

Pros

Predictable number of exclusive leads every month
Network Boost social media leads
A great mobile app
CRM and automated nurturing tools included

Cons

Dated IDX lead generation websites
Unsophisticated CRM compared with competitors
Higher funnel leads

The Close Score

4.6

Pricing

3.5

General Features

4.5

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

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Why I chose Market Leader

Starting monthly prices: Basic Package: $189 + $10 to $50 per lead (for one user only); $329 for teams

Having multiple agents battle over the same pool of leads can seriously lower your chances of converting leads into clients. However, Market Leader promises exclusive local leads every single month from your target area. With that said, lead inventory is naturally going to be limited, so you’ll need to visit the Market Leader website to check availability in your area first.

Market Leads uses several different lead generation solutions. For example, Leads Direct helps drive consumers to your company’s website. HouseValues, on the other hand, helps capture motivated sellers via targeted ads that direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion. Finally, Network Boost captures information from social media, and you’ll also get help with converting your leads with drip campaigns and automated lead nurturing tools.

Suite of features for real estate lead generation from Market Leader (Source: Market Leader)

Standout features

Automated lead engagement: Market Leader utilizes an engagement co-pilot, which can create listing alerts and send automated emails on your behalf depending on which stage of the home buying process your leads are in.
CRM integration: Market Leader’s CRM can automatically add contact information for your leads, which you can then further engage via automated lead nurture campaigns, receiving alerts on when you can follow up.
Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Visit Market Leader

Real Geeks: Best for affordable, all-in-one lead generation platform

Pros

Exclusive buyer and seller leads
More affordable than competitors
IDX website designed for converting real estate leads
Leads that can be purchased or generated using Facebook marketing tool
CRM that sends automated texts and emails based on lead’s behavior

Cons

Websites with limited customization options
Pricey Real Leads PPC management fee
Limited team and brokerage features
Extra fees for a la carte tools
More analytics and lead distribution tool needed

The Close Score

4.4

Pricing

2.3

General Features

4.9

Advanced Features

3.0

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

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Why I chose Real Geeks

Starting monthly prices: $299

Oftentimes, if you want to save money on a product or service, you end up also sacrificing features, functionality, or quality. That’s not the case with Real Geeks. It earned my vote for the best affordable all-in-one platform because it offers tools to help automate your advertising, a CRM to manage your leads and customers, and other tools to help you grow your business.

For example, Real Geeks generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give other companies, such as Zurple, a run for its money. All of these reasons are why Real Geeks made our list of the best real estate marketing companies.

Lead capture website for real estate agents (Source: Real Geeks)

Standout features

IDX websites: An IDX website can ensure that visitors to your website are given the most updated data available. Its Property IDX, for instance, is updated every 15 minutes.
Property valuation tools: With EstateIQ, you can provide added value for sellers beyond just an estimated home value. Sellers can get local insights on things like active listings and average days on market. EstateIQ is also more than a valuation tool, as it has additional functionality to nurture leads and convert visitors into clients.
MoveTo App: This property search solution can allow your leads to easily find properties they love. This data is then shared with you, allowing you to prioritize daily tasks by focusing on leads actively looking at properties.

Visit Real Geeks

REDX: Best for niche leads

Pros

Affordable, a la carte pricing
CRM and auto-dialer (multiline auto-dialer upgrade available)
Leads verified to not be on the Do-Not-Call list
Scripts and objection handlers built into the platform
Verified owner and contact information for all leads

Cons

Significant investment of time required to convert leads.
Cold calling not the ideal strategy for every agent.
Nonexclusive leads
Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

3.0

Advanced Features

1.8

Customer Service

2.5

Customer Rating

3.8

Expert Score

3.3

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Why I chose REDX

Starting monthly prices: $49.99 for FSBO and preforeclosure leads

If you’re looking to specialize in certain types of leads, REDX is a good option to consider. REDX leads include those that have expired, for sale by owner (FSBO), for rent by owner (FRBO), pre-foreclosures, and more. Once you choose the types of leads you want to pursue, REDX will provide you with their relevant contact information.

REDX also helps you connect with more homeowners with its Power Dialer tool — something that automatically checks numbers against the Do-Not-Call list — settings to help prevent your number from being flagged as spam, and team-wide dialing.

Additionally, with a constantly updated system, you always get a fresh list of real estate agent leads in your area. REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

The Ad Builder tool lets you target homeowners on social media. (Source: REDX)

Standout features

Postcards and direct mail: With REDX, you can send targeted mailers to your preferred leads with templates you can use to save time from designing them yourself.
Social media ads: With Ad Builder, you can create custom ads or use pre-built templates to get up and running quickly.
Professionally managed social media: Brand Builder can allow you to provide custom video editing and social media management. You’ll also get AI tools for scripts and idea generation.

Visit REDX

zBuyer: Best for affordable leads with no contract

Pros

Verified leads and free replacements for bogus leads
No yearly contract
Reasonably priced
Mix of high-and low-funnel leads
Free prospecting leads

Cons

Leads can “sell out” or become limited in number
Nonexclusive leads
No IDX website

The Close Score

3.4

Pricing

2.9

General Features

3.3

Advanced Features

2.3

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

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Why I chose zBuyer

Starting monthly prices: $400

zBuyer can be well suited for you if you’re unsure if you want to focus on buyer or seller leads. It can also be a great fit if you need both. It requires no long-term commitments, and can connect you with buyers and sellers, all at an affordable price. It can also provide a customized package by selecting the amount, type, and location of client inquiries depending on your business.

Perhaps a unique feature of zBuyer is that it offers a type of guarantee for the contacts and properties it provides to you. If, for any reason, you are not satisfied with a lead, you can discontinue the service or have that lead replaced with another one, no questions asked.

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted sellers a chance to discover their home’s worth and potentially a cash offer. While the leads may not necessarily be exclusive, it says it works hard to “limit their exposure.”

Demo of a seller lead capture page (Source: zBuyer)

Standout features

Real-time connections: Receive new leads in real-time as you’ll get messages from buyers and sellers instantly to your CRM, email, and zBuyer mobile app.
Fully compliant 1-to-1 connections: You won’t have to worry about reaching out to individuals on a Do-Not-Call list. The leads you receive have already specifically opted in to receiving communications from real estate professionals, including automated messages.
Mastermind group: Get assistance with your real estate business by joining thousands of other agents who can share best practices, tips, and methods that have worked for them.

Visit zBuyer

Zurple: Best automated lead nurturing system

Pros

Exclusive buyer and seller leads with a robust profiling and nurturing system
Easy-to-use platform
Social media scheduler and video messaging
Behavior-based email and SMS conversations
Able to easily manage large teams and brokerages

Cons

Confusing pricing
Customer service needs improvement
Nonrobust training
Six-month contract required
Limited integrations with other software

The Close Score

4.6

Pricing

2.3

General Features

4.3

Advanced Features

4.4

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

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Why I chose Zurple

Starting monthly prices: $309; Additional Sites: Basic package at $309 + $100/month per site

If you want to have a bit of a hands-free approach to lead generation, Zurple can help with automatically engaging leads with behavior-driven personalized messages. Leads can be captured when individuals create an account on your IDX-powered website while viewing MLS listings, as well as from social media ads.

Zurple promises to provide a consistent flow of leads each month. You’ll get leads local to your area, exclusive to you and not shared with other agents. You’ll also get data insights into each lead’s preferred listings, price ranges, and geographic locations. Zurple also automatically provides leads with a home valuation estimate as a way to provide value-add in order to further facilitate a warm follow-up.

Landing page real estate website (Source: Zurple)

Standout features

Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Visit Zurple

Zillow Premier Agent: Best for buyer leads

Pros

Able to capture buyer leads earlier than competitors
Warmer leads than competitors
Zillow Live Connections that puts you in contact with leads over the phone
Behavioral insights on buyers

Cons

Weak customer service
Very basic CRM
No exclusive lead
Price per lead higher than other platforms

The Close Score

4.7

Pricing

2.8

General Features

4.6

Advanced Features

3.6

Customer Service

4.1

Customer Rating

4.4

Expert Score

4.0

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Why I chose Zillow Premier Agent

Starting monthly prices: $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Zillow Premier Agents on real estate listing (Source: Zillow Premier Agent)

Standout features

Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

Visit Zillow Premier Agent

SmartZip: Best for geographic farming

Pros

Predictive analytics that identifies likely sellers before other lead generation companies
Best-in-class marketing and nurturing tools to convert seller leads
Easy upgrade to Offrs with buyer leads on the same smart data and CRM
Home valuation landing pages

Cons

Nonexclusive leads and generally top-of-funnel
Not recommended for new agents
More expensive than most competitors

The Close Score

3.3

Pricing

1.0

General Features

4.0

Advanced Features

2.4

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

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Why I chose SmartZip

Starting monthly prices: $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

SmartZip uses SmartTargeting to find future listings. (Source: SmartZip)

Standout features

Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Visit SmartZip

Methodology: How I chose the top lead generation companies for real estate

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

Pricing (20%)
- I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required.
Features (25%)
- I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis.
Advanced Features (20%)
- I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
User Experience (10%)
- The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it.
Customer Rating (10%)
- I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software.
Expert Score (15%)
- I credit any standout features not covered in the above categories.

Frequently Asked Questions (FAQs)

How do most realtors get leads?

Successful real estate agents diversify lead generation so businesses don’t live or die from a single source. Paid lead generation, referrals, and organic social marketing are great examples of how real estate agents get new leads. Having a plan for your overall real estate lead generation strategy is essential. Check out our article on the best places to buy real estate leads for more information.

Are real estate lead generation companies worth it?

Paid lead gen strategies are worth it if the ROI is high. For most agents, the commission from one closing can cover the total investment for the year. The upside is that if you’ve covered the annual cost of your lead gen with one closing, any additional commissions are profits. Since lead generation is continuous, you can estimate how much GCI you will make in a year.

How much should you pay for lead generation?

In most markets, the maximum price a real estate agent should be comfortable spending per lead is $200. That seems high, but let’s do a little math together. Let’s say you get ten leads in a week from a real estate lead generation company and convert one into a client. Let’s assume you’re converting 75% of those clients into sales. This metric means you’re closing three monthly transactions out of 40 leads.

For 40 leads a month, you’re paying $8,000 (40 x $200). With the typical home selling for more than $300,000, those three sales gross you $27,000 in GCI (assuming a 3% side). That nets you $19,000 before splits and taxes. Of course, this price changes based on your conversion rates, the typical sale price of a home in your market, and your commission percentage. However, for most agents, $200 per lead is a great benchmark.

One of the best ways to maximize your conversion rates is to find the strategy best suited for your target audience. As one example, our team has compiled a list of ways to generate leads as a commercial real estate agent.

What is the best CRM for realtors?

The best real estate CRM depends on a realtor’s budget, business goals, and preferences. If you’re new to the industry and don’t want to shell out money for paid ones, consider free CRMs like ClickUp and HubSpot. But if you want to invest in paid CRMs, LionDesk, Follow Up Boss, and Wise Agent are excellent options.

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 10 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

15 Real Estate Flyer Examples & Templates to Boost Your GCI

Julia Del Rosario — Thu, 15 May 2025 11:57:55 +0000

Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.

1. Real estate flyer template showcasing property features

Cost: Envato subscription starts at $16.50 per month
Editor: Adobe Photoshop

This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!

Get it from Envato

2. Just-sold real estate flyer template

Cost: Canva subscription starts at $15 per month per agent
Editor: Canva

Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.

Get it from Canva

3. Just listed template for real estate flyer

Cost: Agent Crate subscription starts at $39 per month
Editor: Canva

This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.

Get it from Agent Crate

4. Open house flyer template

Cost: Canva subscription starts at $15 per month per agent
Editor: Canva

This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.

Get it from Canva

5. Agent introduction real estate flyer template

Cost: Agent Crate subscription starts at $39 per month
Editor: Canva

First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!

Get it from Agent Crate

6. Real estate auction flyer template

Cost: Free
Editor: Adobe Express

With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.

Get it from Adobe Express

7. Flyer template with neighborhood market updates

Cost: $10
Editor: Adobe Express

Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.

Get it from Etsy

8. Spotlight high-end features with this magazine-like flyer

Cost: Envato subscription starts at $16.50 per month
Editor: Adobe Photoshop / Adobe Illustrator / Canva

I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.

Get it from Envato

9. Selling with an expert agent flyer template

Cost: Agent Crate subscription starts at $39 per month
Editor: Canva

This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.

Get it from Agent Crate

10. Simple house for sale flyer template

Cost: Free
Editor: Adobe Express

If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.

Get it from Adobe Express

11. Luxury property real estate flyer

Cost: Free
Editor: Adobe Photoshop / Photopea / GIMP

This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.

Get it from Freepik

12. Apartment for rent real estate flyer template

Cost: Free
Editor: Canva

This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.

Get it from Canva

13. Home-selling process flyer template

Cost: $5.19
Editor: Canva

This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.

Get it from Etsy

14. Commercial space real estate flyer template

Cost: Envato subscription starts at $16.50 per month
Editor: Adobe Photoshop / Adobe Illustrator

This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.

Get it from Envato

15. Find your dream home real estate flyer template

Cost: Free
Editor: Adobe Express

With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.

Get it from Adobe Express

How to create real estate flyers

You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:

Pick the right design template: The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact: Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements: Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.

Frequently asked questions (FAQs)

What should a real estate flyer say?

Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.

How do you write a catchy flyer?

Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.

How big is a real estate flyer?

8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.

Your take

Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!

The post 15 Real Estate Flyer Examples & Templates to Boost Your GCI appeared first on The Close.

28 Best Real Estate Email Templates for 2025

Matthew Avila — Wed, 07 May 2025 13:25:08 +0000

Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s where real estate email templates come in!

A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.

Real estate email templates for sellers

If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.

1. Discount broker objection handler email

This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.

This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.

Subject Line: [Name], are you considering a discount brokerage in today’s market?

Hello [Name],

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. That allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.

On the other hand, a discount brokerage must be selective with the tools they use because they have to save money somehow. Most often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers tend to low-bid the homes listed with discount brokerages because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?

[Your name]

2. Newer agent listing appointment follow-up email

Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property.

The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.

Subject Line: Thank you, [Name]

Hi [First name],

Thank you so much for meeting with me today and taking the time to show me your beautiful home!

I know that you have a lot of options when it comes to agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in experience, I make up for in tenacity. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.

But more than just hard work, I will bring the following to your listing that other agents won’t:

Access to me and my team for you and all of the buyers and brokers I will work with to sell your home. No rescheduling. No unanswered calls.
Complete access to all of my firm’s marketing resources. We spare no expense when promoting our clients’ homes, no matter what price point. Your home will be my prized listing, and I will make sure it gets the exposure it deserves.
Creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.

I’m ready to work for you starting now.

Let’s have a follow-up call to go through the agreement I left you and any questions you may have about my marketing plan. Does [tomorrow’s date and time] work for you?

Looking forward to working together!

[Your name]

3. Open house feedback report email

After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property.

This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.

Subject Line: Open House Results & Feedback

Hey [Name],

Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook, and it was very well attended. Here’s a quick rundown:

Number of guests: [add the number of open house attendees]

Guest feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen.

Next steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen.

[Your name]

4. An ‘on the fence’ real estate seller lead email

This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial.

Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.

Subject Line: Houses needed in your neighborhood, [Name]!

Hey [Name],

Did you miss the mad rush to sell when houses were flying off the market in 2021? Yeah, it was a crazy year. But the opportunities to benefit from that massive rate of appreciation are still out there. Right now, believe it or not, people are still buying homes in your neighborhood. And most sellers are getting what they’re asking for.

But that won’t always be the case. Home prices will eventually fall, and interest rates will continue to rise, making it more difficult to buy and sell. If you want to take advantage of the current market, you’ll want to get started sooner rather than later.

Does 5 p.m. tomorrow at [local coffee shop] work to show you this report I’ve drawn up? I think you’re going to love the numbers. Coffee is on me!

Best,

[Your name]

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How Social Connect works:

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All leads are automatically nurtured via text and email on your behalf until they’re ready to connect, saving you time and effort

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5. Value-added follow-up email with seller

When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information.

Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.

Subject Line: [Name], let’s chat about selling your home

Hi [Name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link], or if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Your name]

6. Home valuation request email

When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth.

It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.

Subject Line: [Name], how much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised by what I uncovered in my market analysis. Want to grab a coffee and walk through it?

How’s Tuesday afternoon?

[Your name]

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI Out of Your Home [link to guide].

7. Listing presentation follow-up email

Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.

Subject Line: Thank you, [Name]

Hi [Name],

I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [number] years of experience in [farm area]. It is as close as the industry can get to a scientific prediction for what your home will sell for.

With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by [date] will be key in getting that price for your home.

I know I left you with a ton of information to digest, so please feel free to call me on my cell at [your cell number] if you have any questions or concerns. I am an open book.

[Your name]

8. Expired listing reachout email

Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.

Subject Line: Still thinking about selling, [Name]? I can help!

Hi [Name],

I know you’ve probably gotten dozens of letters like this since your property didn’t sell, so I’ll be brief. Let’s face it, selling your home in [insert city] can be incredibly stressful. It’s so frustrating and such an inconvenience when your home stays on the market for too long.

Even though [insert name of previous agent] is a great real estate agent, I think [he/she/they] may not have been the right person to sell your house. Here’s a quick summary of the main issues I found:

[Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue]

For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:

[Bullet point the solution(s) to each of the abovementioned issue(s)]

I’m confident that I can help you succeed in selling your property, and I also have the resources of [insert brokerage name] at my disposal. At [insert brokerage name], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.

Call me to set up a free strategy session, so you can evaluate the value of my services before moving forward. My direct contact information is [insert phone number] — please don’t hesitate to reach out!

I look forward to hearing from you,

[Your name]

Real estate email templates for buyers

From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.

9. Listings interest

This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.

Subject Line: Checking in with you, [Name]

Hi [Name],

Just a note to make sure you received the listing information I sent and were able to view it. If you have any problems, I can resend the information, send it via postal mail, or deliver it to you in person.

I’m interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did you get a good idea of what is available?

If you would like to see any of these homes in person, I’m happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

[Your name]

10. Open house follow-up email

After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.

By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.

Subject Line: I know, [neighborhood] is my dream locale too…

Hi [Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise in buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click here [link] to book time on my calendar.

Talk to you soon,

[Your name]

11. One-year follow-up email

This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.

Subject Line: Happy house-iversary, [Name]!

Hi [Name],

Can you believe it’s already been one year since you purchased your home? Where does the time go? I’m sure you’ve settled in, and your home is cozy and beautiful by now. However, if there is anything I can help with, please don’t hesitate to ask. I’m a wealth of information in our community!

Also, as you know, real estate is a relationship game. If you know of anyone who is searching for a Realtor, I’d love for you to pass along my information or share their name and contact information with me so I can reach out to them directly. I would treasure the opportunity to provide the same service you experienced to help them find their dream home.

I hope to hear from you soon, and thank you so much!

Best,

[Your name]

12. Lender referral email

This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.

Subject Line: Lenders I know and trust

Hi [Name]!

Here is the lender info that I promised. I recommend that you talk with a couple of banks to see what programs they offer, compare their rates and fees, and make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a listings search and start looking for some homes!

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

As always, hit me up with questions or concerns at any time.

Thanks!

[Your name]

13. New lead follow-up email

The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings.

It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.

Subject Line: Did you get the text?

Hello [Name],

Did you receive the text I sent about your home search? Just making sure in case it didn’t come through. It was sent to [phone number]. Is that the best number?

I want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you, and how can we help?

[Your name]

14. First showing follow-up email

This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.

Subject Line: So [Name], what did you think?

Hey [Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number] years now, my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see objectively, and that’s what I aim to achieve with this email. Believe me, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[List the properties in order from least likely to fit their needs to most likely.]

[The first listing—least likely one they’ll choose]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The second listing—decent choice, but may not be the best fit]

[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]

[The third listing—most likely the best choice for your clients]

[Share highlights of the listing, and what you think is most positive about the property. Then, point out why this listing is the best choice for them, based on their list of needs and wants.]

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound?

As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

[Your name]

15. Listings request follow-up email

This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.

Subject Line: Find anything interesting, [Name]?

Hi [Name],

Just a note to make sure you were able to view the listing information you requested. If you have any problems, I would be happy to resend it another way or deliver it to you in person.

I’d love to get your thoughts on the properties. Did any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me with any further needs or questions about the buying process. Helping you find the home of your dreams is what I do!

[Your name]

16. Second contact with a passive buyer email

This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect.

It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.

Subject Line: Your interest in [city or neighborhood]…

Hi [Name],

Thanks again for taking a few minutes to chat with me on [date]. I enjoyed getting to know a little about you. But I understand not feeling ready to look at properties. Buying a home is a big decision, and there’s a lot to think about.

After we spoke, I set you up to receive an occasional email with listings based on our conversation. I’m hoping they pique your interest. Shoot me an email or give me a call at [your number] to chat if anything jumps out at you. Let me know if we need to tweak anything or if you have any questions.

Thanks again for your time. I’m here when you’re ready!

[Your name]

17. New listing announcement email for cold buyer leads

This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties.

By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.

Subject Line: Still looking in [neighborhood]?

Hi [Name],

Are you still interested in [neighborhood]? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

[Your name]

18. Renter converting to buyer follow-up email

This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home.

This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.

Subject Line: Next steps in your journey…

Hi [Name],

Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with market data that highlights some of the buying opportunities in [neighborhood] we talked about.

I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning real estate is the key to building generational wealth, and I would be honored to help your family start this exciting journey.

How does [date and time] sound to meet up (or do a Zoom call) to talk more?

[Your name]

19. Low interest rates for home loans email

Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.

Subject Line: Home loan rates are low — It’s time to hop on the market!

Hi [Name],

I know that paying off a home loan is one of the biggest factors that held you back from buying a new home, but it may be time the perfect time to start looking for a new house. With the slowdown in the real estate market, interest rates are going down as well — presenting the golden opportunity to buy your dream home at a decent rate.

It won’t stay that way forever, so it’s best to act soon! A lot of savvy buyers are thinking the same way, and you won’t want to miss this opportunity.

I can help you through this to get you the best deal. Let me know when you’re free for a call, and I can run through your options while interest rates are down.

Looking forward to hearing from you!

[Your Name]

Real estate email templates for referrals, recruiting & more

Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.

20. Testimonial email

This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.

Subject Line: “[Short quote from past client],” says [former client name]

Hi [Name],

I hope you have been able to browse some of the market updates I sent over. Please let me know if you have any questions about any of that.

The fact is, in this market, it often comes down to negotiations between agents to close a deal on a home. I wanted you to hear a few stories about how I’ve helped some clients find their perfect properties over the past few months.

[Quote from past client]

―[Name of past client]

[Quote from past client]

―[Name of past client]

Browse more testimonials on my website here [link].

Starting the search is the first step in finding your perfect property, and I am here to help!

Talk to you soon,

[Your name]

21. Reconnecting with a past client

This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with.

Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.

Subject Line: Nice to reconnect with you, [Name]

Hi [Name], this is [your name] from [your brokerage]. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you moved. How have you and your family been? Are you loving your home?

I just wanted to remind you that my services don’t stop after closing on your home — let me know if there is anything I can help you with. I’d be happy to offer you a home appraisal if you’re interested. Or, if you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

And if you know of anyone who is considering buying or selling, feel free to share my contact information with them. I always appreciate referrals from past clients.

It’s nice reconnecting with you. I promise to stay in touch every so often, even if it’s just to say hello. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

[Your name]

22. Referral request email

You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.

Subject Line: [Name], can I ask a favor?

Hello [Name],

I hope this email finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I am writing today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:

Real estate sales
Real estate purchases
Home staging
Local real estate market reports
Local market expertise and guidance
Professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, and residential)

Do you have a unique real estate issue you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[Your name]

23. New agent recruiting email

This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities.

It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.

Subject Line: Before you delete this …

Hi [Name],

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not just looking to talk to you about recruiting, however. I’d like to connect on a professional level — a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat — no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [number] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

[Your name]

24. Annual home sales report email

This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon.

The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.

Subject Line: [Brokerage name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [city] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report [link].

[Your name]

25. Non-responsive leads email

This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.

Subject Line: Have you stopped looking for your dream home in [local area]?

Hi [Name],

I received your information regarding homes in [market]. I’ve personally attempted to reach you several times but haven’t been able to connect.

If you are no longer interested in purchasing a home, I don’t want to continue taking up space in your inbox. That’s why I’ll be removing your contact information from my database if I don’t hear from you in the next 48 hours.

If you are still interested in purchasing a home in [local area], we would love to help you. If you want to take advantage of our real estate services, I’ll make sure to keep you on our list, but only if you respond to this email in the next 48 hours. Two days from now, my emails will go away forever.

Thanks, and have a great day,

[Your name]

26. Seasonal greetings email template

This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood.

It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.

Subject Line: Holiday Greetings from [Real Estate Company Name]

Dear [Client’s Name],

Happy holidays! We hope you and your family are doing well.

Thank you for letting us be part of your real estate journey this year. Whether it’s finding your dream home or helping with investments, we enjoy helping you. We look forward to helping you more next year.

We hope you have a great time with your family and friends during the holidays. If you need any help now or next year, let us know.

Wishing you a wonderful holiday season and a great new year!

From,

[Your Name]
[Real Estate Company Name]
[Contact Information]

27. Newsletter email

The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.

Subject Line: Spring Newsletter

Happy spring! What are you looking forward to the most: warmer weather, the end of the school year, or baseball season?

This month, [neighborhood name] is hosting some especially exciting events:

[List of events]

[Month/Seasonal] Home Maintenance Tips

[Neighborhood] Market Update

I hope to see you around!

[Signature and headshot]
[Phone number/email address]
[Links to your website, social media, etc.]

28. Thank you email template

This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.

Subject Line: Thank You for Using Our Real Estate Services

Dear [Client’s Name],

I hope you are doing well. Thank you for using our real estate services. It was nice meeting you and talking about finding a new home.

I really appreciate learning more about what you need and like. Our team wants to find the perfect home for you, and we are here to help you every step of the way.

If you have more questions or need anything, just let us know. We look forward to working with you and helping you find your dream home.

Thanks again for considering and using our services.

Best regards,

[Your Name]
[Your Position]
[Company Name]

Why focus on real estate email marketing?

Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more.

Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.

For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.

Tips for writing highly effective real estate emails

Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.

Keep your copy short and simple	Use persuasive language	Remember to follow up	Try to tailor every email for buyers or sellers
Don’t use HTML email templates	Use playful language sparingly	Reuse and recycle your content	Don’t get too personal
Avoid using too much jargon	Pay special attention to your subject line	Track your progress	Use video
Create an outline before you start writing	Read your emails out loud before sending	A/B test your ‘from’ line	Include a clear call to action
Use the slide method to keep readers engaged	Highlight the benefits	Animated GIFs are your friends	Never forget who your email is for

Email marketing mistakes to avoid

Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.

Your email subject line sucks	Not letting readers reply
Overdoing it on automation	Not taking a mobile-first approach to email marketing
Not marketing to your audience in small groups

Frequently asked questions (FAQs)

What should I include in an email?

Remember the following when composing email templates for real estate leads:

Subject line: Craft a catchy yet brief subject line that conveys what the recipient will find in the email.
Personalized greeting: Use the recipient’s name for a personalized touch and to establish a connection.
Introduction: Provide a brief self-introduction and express gratitude for considering you as their potential real estate agent.
Content body: Demonstrate your understanding of their preferences and offer appropriate solutions (properties) in this section.
Call-to-action (CTA): Prompt them to take action, such as asking for more information or scheduling a property viewing.
Sign-off: Professionally conclude the email while indicating your availability to address further inquiries.

What must I do before writing a real estate email?

Before you begin writing, gather information about your potential lead, including their property preferences and preferred mode of communication. Understand the goal of your email, whether it’s an introduction, follow-up, or closing, as this will determine the tone and content. Plan the content of your email by brainstorming what you want to include, such as showcasing properties that fit their needs or offering expert advice on market trends.

What are the benefits of using templates for sending real estate emails?

Employing pre-made email templates can save you time, as you can personalize the email formats to suit your requirements. Instead of creating from the beginning each time, choose a suitable template and adjust as needed. This simplifies your communication process, particularly when managing multiple clients or properties.

Bringing it all together

Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list!

Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!

The post 28 Best Real Estate Email Templates for 2025 appeared first on The Close.

The 5 Best Real Estate Direct Mail Companies

Julia Del Rosario — Mon, 05 May 2025 08:54:06 +0000

Looking to gain new clients or seller and buyer leads? Ready to stand out in your prospects’ mailboxes? The best real estate direct mail companies deliver personalized, high-quality print pieces — think eye-catching postcards, brochures, or newsletters — that land right in your prospective client’s hands and drive real responses.

Below, you’ll find my pick of the five top direct mail providers to help you boost your outreach.

ProspectsPLUS!: Best for prospecting tools
Quantum Digital: Best for MLS integration
PostcardMania: Best for graphic design services
Modern Postcard: Best for personalized direct mail campaigns
Wise Pelican: Best for building mailing lists

The Close’s top picks for direct mail marketing services

Direct mail company	Starting price	Standout features & services	Lead purchasing	Address verification
	$0.96 per piece	Extensive real estate postcard templates Targeted list-building with “MapMyMail” Market Dominator program
		Get started with ProspectsPLUS!
	$0.13 per piece (printing only)	MLS-integrated campaigns TriggerMarketing for one-click Just Listed/Sold mailers Lead tracking with social media add-ons
		Get started with Quantum Digital
	$0.18 per piece for low-volume orders	Everywhere Small Business multi-channel campaigns Discounted postage Low minimums
		Get started with PostcardMania
	$0.22 to as much as $1.03 per piece	End-to-end direct mail campaigns with deep personalization Omnichannel campaigns with Modern MAX Advanced targeting services
		Get started with Modern Postcard
	$0.97 per piece	Real estate-specific templates No minimums Mailing list builder
		Get started with Wise Pelican

ProspectsPLUS!: Best for prospecting tools

Pros

Large selection of direct mail options
Next-day turnaround
ROI and SOI calculators
Marketing training

Cons

No CRM integration
NCOA list cleaning is not provided
Dated website

The Close Score

4.6

Pricing

4.5

General features

5.0

Advanced features

4.1

Ease of use

5.0

Customer servic

4.5

Customer rating

4.9

Expert score

5.0

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Why I chose ProspectsPLUS!

ProspectsPLUS! is a one-stop shop for all your real estate direct mail marketing needs. It combines training resources with ROI and SOI calculators for more innovative budgeting. If you don’t have a mailing list, don’t worry — you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.

Mailer selections: You can select from a variety of direct mailers for real estate, such as postcards, flyers, brochures, and door hangers. You also have the option to schedule your campaigns for the entire year.
ROI and SOI calculators: These tools are helpful for a better understanding of the scope of the direct mail marketing campaign and proper budgeting.

Example of the ROI Calculator (Source: ProspectsPLUS!)

What I think would improve ProspectsPLUS!

The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a valuable feature, adding significant benefits to help agents streamline client communication and outreach. If CRM integration is essential to you, check out Quantum Digital.

Get started with ProspectsPLUS!

Quantum Digital: Best for MLS integration

Pros

Automated farming and follow-up
Preschedule mailers
Lead tracking
Synced to MLS

Cons

No graphic design services
Limited predesigned templates

The Close Score

4.4

Pricing

4.5

General features

4.8

Advanced features

4.5

Ease of use

5.0

Customer service

3.0

Customer rating

3.9

Expert score

4.1

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Why I chose Quantum Digital

If you want an easy way to handle your real estate mail campaigns, Quantum Digital’s got you covered. It syncs with your Multiple Listing Service (MLS) to pull property info and auto-generate postcards every time you have a new listing on the market — like having a personal assistant! While the template selection is a bit limited, their design tool makes customizing a breeze.

Automated farming and follow-up: AutoMail enables you to send postcards to your chosen mailing lists effortlessly. Schedule multiple months of postcards to stay top of mind and maintain a great relationship with your clients.
Synced to MLS: Each postcard also comes with social ads that make it easy for people to respond. And the moment someone interacts with your marketing, you get an email with their info.

Example of Postcard Mailer Process (Source: Quantum Digital)

What I think would improve Quantum Digital

Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. If you’re looking for pre-made templates, check out Wise Pelican.

Get started with Quantum Digital

PostcardMania: Best for graphic design services

Pros

Free samples
Direct interaction with a graphic designer
Matching social media ads
Clean and easy-to-navigate website

Cons

Slower turnaround
No mail merge options
Cannot place orders online

The Close Score

5.0

Pricing

4.5

General features

4.8

Advanced features

3.1

Ease of use

5.0

Customer service

4.5

Customer rating

4.8

Expert score

5.0

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Why I chose PostcardMania

Creating effective direct mail marketing campaigns for real estate can be a daunting task, especially when you don’t have a large marketing team available.

But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.

Graphic design services: The design team can create personalized templates or unique designs for your postcard campaign.
Matching ads for social media: Automatically display matching Google, Facebook, and Instagram ads for the same targeted prospects you mail your postcards to.

Example of a custom real estate agent postcard (Source: PostcardMania)

What I think would improve PostcardMania

Agents love the design support, but faster turnaround times would keep campaigns timely and competitive. Slow production schedules can stall promotions and result in the loss of valuable leads. If you prefer quicker turnaround times, check out ProspectsPLUS!.

Get started with PostcardMania

Modern Postcard: Best for personalized direct mail campaigns

Pros

Fully personalized direct mail campaigns and design services
Integrates direct mail with digital marketing channels
Provides expert consultation

Cons

Lacks transparent, upfront pricing on its website
May have higher costs compared to budget-focused direct mail services

The Close Score

Pricing

2.0

General Features

4.5

Advanced Features

4.6

Ease of use

5.0

Customer service

3.0

Customer rating

4.1

Expert score

5.0

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Why I chose Modern Postcard

Modern Postcard’s team assists in designing custom postcards to specific audiences, ensuring your message stands out. With access to extensive mailing lists segmented by demographics, you can effectively target renters, retirees, or any niche market. While pricing details aren’t readily available online, Modern Postcard’s personalized service makes it a compelling choice for agents seeking an impactful direct mail provider.

Modern MAX program: This platform integrates direct mail with digital ads and Informed Delivery for a seamless omnichannel experience.
Postal Analytics: Modern Postcard utilizes built-in Postal Analytics to determine the fastest delivery methods and apply the deepest postage discounts — automatically and at no extra cost.

Modern MAX program (Source: Modern Postcard)

What I think would improve Modern Postcard

One thing I’d love to see from Modern Postcard is upfront pricing on their website. Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.

Get started with Modern Postcard

Wise Pelican: Best for building mailing lists

Pros

Fully trackable mailings
No long-term contracts or minimum order
Premade templates
Targeted mailing lists

Cons

No CRM integration
Limited marketing resources

The Close Score

4.9

Pricing

4.0

General features

2.9

Advanced features

3.8

Ease of use

5.0

Customer service

4.8

Customer rating

4.8

Expert score

4.6

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Why I chose Wise Pelican

Founded by real estate agents, Wise Pelican makes direct mail marketing for realtors easy. The mailing list system saves time by targeting the right audience and boosting response rates, increasing your chances of securing more seller leads.

Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.

Premade templates: Although there may be fewer options, these templates are specifically designed to be high-converting mailers.
Mailing lists: Each mailing list is carefully checked against the National Change of Address (NCOA) database and the Coding Accuracy Support System (CASS), certified by the USPS. This ensures accurate addresses for maximum deliverability.

Example of a mailing list platform (Source: Wise Pelican)

What I think would improve Wise Pelican

Real estate agents have a lot on their plates, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, these features could personalize the experience for some agents. For a more full-service option, visit PostcardMania.

Get started with Wise Pelican

Methodology: How I chose the best direct mail marketing services

Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates each real estate direct mail marketing service company.

Our experts have conducted extensive research to analyze dozens of direct mail marketing companies and determine the best options for our readers. The features we explored are essential for real estate agents to choose the right real estate mailing services for their business.

Our detailed criteria included:

Advanced features 25%
- Features include turnaround time, real estate-specific print options, no minimum order quantity, lead purchasing, tracking and analytics, NCOA list cleaning, campaign management, and mail merge options.
Pricing 20%
- The pricing of any service is a crucial factor to consider. This metric accounts for volume discounts, pricing transparency, cost per mail piece, customization options, and rush orders.
General features 20%
- This metric encompasses various mail formats, design services, targeting capabilities, print quality, mailing list services, delivery tracking, CRM integration, and environmental considerations.
Ease of use 10%
- This metric examines the technical skills required to set up and operate, as well as the availability of templates and the user-friendliness of the interface.
Customer rating 10%
- This evaluation examines each company’s reputation through the lens of current and past users, reviewing customer reviews and the popularity of each service.
Expert rating 10%
- The Close closely reviews each company for standout features, details, ease of use, and value for money from a real estate expert’s perspective.
Customer service 5%
- If real estate agents need additional support, they must be aware of the customer service options available through phone, email, live chat, and the ticket system.

Frequently asked questions (FAQs)

Is direct mail effective in real estate?

Direct mail can be highly effective, but it’s a long game. When done consistently, it can lead to increased business. Stay the course, and don’t be afraid to try new content on your mailers. You can use direct mail tools in your real estate farming when canvassing neighborhoods for new leads.

What is a good ROI for direct mail?

Typically, a good direct mail ROI ranges from 5% to 10%. The key is to track your results continuously so you know what works in your direct mail campaigns.

Is direct mail worth the money?

Of course, when done right. In an industry where personal connection matters, nothing beats receiving direct mailers. Postcards just feel more personal, and they tend to stick around longer than a quick digital ad.

Your take

When it comes to direct mail marketing, being consistent is crucial. I hope the companies we’ve listed here have given you great ideas to craft your message and drive business growth. What’s your go-to real estate direct mail marketing company? Share your experience in the comments!

The post The 5 Best Real Estate Direct Mail Companies appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

Andrew Wan — Mon, 28 Apr 2025 08:04:30 +0000

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

Bonus: Download the Recipes for these Open House Food Ideas

Savory bites

	What it is	Special dietary alternative
Charcuterie cups	Individual servings of meats, cheeses, nuts, and fruit.	Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quiches	Small, flavorful bites that can be made in a variety of flavors, including vegetarian options.	Use almond flour or a gluten-free crust.
Caprese skewers	Cherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.	Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wraps	Sliced turkey, ham, or veggie wraps.	Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwiches	Croissant filled with brie and fig jam or turkey and cranberry aioli for a twist.	Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppers	A colorful and tasty option.	Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bites	Mini waffles topped with fried chicken or smoked salmon and cream cheese.	Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggs	A classic, crowd-pleasing option that is easy to prepare ahead of time.	Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

	What it is	Special dietary alternative
Whipped feta with honey dip	A sophisticated, creamy dip that pairs well with crackers or crostini.	Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dip	A Southern favorite that is both creamy and packed with flavor.	Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dip	A creamy, flavorful dip that pairs well with tortilla chips.	Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dip	A rich and creamy spread that pairs well with crackers.	Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dip	A hearty, slightly spicy option that’s always a hit at casual gatherings.	Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dip	A creamy dip that pairs well with pita or crackers.	Use dairy-free cheese and serve with veggie sticks.
Mango salsa trio	Mild, medium, and spicy mango salsas with tortilla chips.	Serve veggie sticks or cucumber slices for dipping.
Hummus	A healthy option that caters to different dietary needs.	Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

	What it is	Special dietary alternative
Gourmet popcorn	A unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.	Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tarts	A fresh and colorful dessert that adds elegance to the spread.	Make with almond flour crust and coconut cream filling.
Yogurt parfait cups	Individual cups with layers of yogurt, granola, and fruit.	Use coconut or almond yogurt with gluten-free granola.
Puff pastry bites	Light, flaky, and easy-to-eat puff pastries with chocolate or fruits.	Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachos	Fruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.	Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macarons	Easy-to-eat desserts that many love.	Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberries	A visually appealing and elegant dessert that requires no plates or utensils.	Use dairy-free dark chocolate.
Brownie bites	Pre-cut, small portions make them easy to enjoy.	Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

	What it is	Special dietary alternative
Signature drink	A custom non-alcoholic or alcoholic drink adds a memorable touch to the event.	Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused water	A refreshing, upscale alternative to plain water.	Avoid added sugars.
Iced tea with fresh herbs	A twist to regular iced tea.	Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)	A well-balanced drink that suits a variety of tastes.	Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and tea	A must-have for morning or afternoon events, ensuring guests stay energized	Serve unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate bar	Perfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.	Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)	A great seasonal option for fall and winter open houses.	Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice bar	A self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.	Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

Food	Drink	Why they work
Charcuterie cups	Mimosa, gin and tonic, or sparkling juice bar	The rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quiches	Iced tea with fresh herbs	The buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewers	Arnold Palmer	The acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wraps	Infused water	The pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwiches	Coffee and/or tea	The buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppers	Hot or iced apple cider	The slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bites	Mimosa	The rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggs	Sparkling juice	The tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.

Food	Drink	Why they work
Whipped feta with honey dip	Mimosa or sparkling juice	The tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dip	Iced tea with fresh herbs	The cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dip	Arnold Palmer	The tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dip	Gin and tonic	The herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dip	Hot chocolate bar	The spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dip	Hot or iced apple cider	The creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trio	Infused water	The fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggies	Signature drink, like a juice	The signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.

Food	Drink	Why they work
Gourmet popcorn	Hot chocolate bar	The salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tarts	Mimosa or sparkling juice	The fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cups	Coffee or tea	The smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bites	Hot or iced apple cider	The spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachos	Arnold Palmer	The crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macarons	Coffee or tea	A warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberries	Mimosa or sparkling juice	The light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bites	Infused water	The sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.

Keep reading:

Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food

Choose bite-sized or handheld food: Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.
Avoid messy dishes: Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme

Match the spread to the occasion: Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.
Stick to the theme: Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season

Match the spread to the time of day and season.:

Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads

Add a twist to classic dishes: Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.
Opt for easy-to-prepare food: Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options

alance sweet and savory: Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.
Provide options for different diets: Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
Shows your awareness of modern food preferences, appealing to a diverse audience.
Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

Encourages guests to explore the property more since they can comfortably eat and drink.
Keeps potential buyers engaged and positive while touring the property.
Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like.
Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

Also read:

FAQs

Is it required to provide food at an open house?

No, it isn’t. However, it is part of the marketing strategy to sell the house and show how you treat your clients. You will show the seller that you are taking the extra step to help buyers feel comfortable and envision themselves living there, and you will show the buyer that you support your clients and want to represent them in the best way possible.

Should I serve open house refreshments?

Yes! Serving refreshments at an open house is a great way to create a welcoming atmosphere, encourage guests to stay longer, and leave a lasting impression. Consider hosting a wine tasting, reserving a wine truck, or setting up a mimosa bar.

How do you prepare for an open house?

There are a few things that should be on your open house checklist, such as taking the time to plan and organize everything in advance — from the dates and times and open house snack ideas to marketing materials and social media promotion. You’ll also want to ensure you are comfortable with any tech you’ll use that day, such as virtual staging or an open house app.

The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

5 Open House Apps Agents Use to Get More Leads in 2025

Andrew Wan — Wed, 23 Apr 2025 08:43:45 +0000

If you’re still using pen and paper as sign-in sheets for your open houses, it’s time to step out of the Stone Age! With the best open house apps now available, you’ll be able to better market your properties, streamline the sign-in process, and capture more data for quality leads. With that being said, I’ve listed the best open house apps below to help you grow your real estate business.

Spacio (by HomeSpotter): Best for lead generation
Curb Hero: Best digital sign-in sheets
Open House Wizard: Best for identifying quality leads
Open Home Pro: Best simple free platform
Happy Open House: Best for quick setup

The Close’s picks for best open house apps

	Standout Features	Monthly Starting Price	Free Trial
	Social media integrations with automated follow-ups and updates	$25	14 days
Visit Spacio
	Seamless QR code sign-ins with microsite marketing	Free	N/A
Visit Curb Hero
	Hot lead notifications and email tracking	Free	14 days for premium versions
Visit Open House Wizard
	Seller reporting and personalized email branding	Free	N/A
Visit Open Home Pro
	CRM integration and customizable registration fields	$10	14 days
Visit Happy Open House

1. Spacio (by HomeSpotter): Best for lead generation

Pricing: Starts at $25 a month (14-day free trial)
Available on:

Spacio dashboard (Source: Spacio)

What is the Spacio app?

Spacio is a game-changer for real estate agents looking to streamline their open house process and capture more leads. It can be used to capture more than just basic contact information for your open house attendees, such as social media information, which you can use to nurture these leads in the long run. Combine it with the ability to send email updates and have automated follow-ups, Spacio is an app designed to help you generate as many leads as possible.

While having a digital presence and engaging with leads online can be a crucial first step to getting them in the door, don’t forget about your physical presence as well. Having effective open house signs, for example, is an opportunity for you to showcase your personal branding, and can result in more foot traffic for your property.

Notable features

Spacio comes loaded with a ton of features that can help with lead generation. Here are just a few notable items that can help you accomplish this:

Automated follow-ups: As a real estate agent, it’s easy to let things slip through the cracks. Give yourself one less thing to worry about by allowing Spacio to automate emails to follow up with leads. Spacio can also be integrated with existing CRMs to easily import data for your existing contacts.
Report creation: Keep your seller apprised of the effectiveness of open houses with visually stunning reports showing data on the number of attendees, lead status, and more.
Email lists and updates: Capture the attention of those who have previously attended your open houses by notifying them of new properties and other updates that may be of interest to them.
Capture social profile data: Spacio allows you to capture the social media information of your open house attendees, giving you another platform to connect and build more meaningful relationships.
Custom registration forms: Customized sign-in sheets can allow you to capture the data you want for in-person and virtual open house events.

Visit Spacio

2. Curb Hero: Best digital sign-in sheets

Pricing: Free for solo agents
Available on:

Curb Hero digital sign-in (Source: Curb Hero)

What is the Curb Hero app?

Elevate your open house game with Curb Hero. This sign-in open house app is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. That’s right, free! The app offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams with automated follow-up to keep your leads engaged.

Notable features

Capturing contact info from open house attendees may seem simple — however, it often comes with challenges like making sense of illegible handwriting, fumbling with pens or pencils, or dealing with downtime due to unreliable internet access. Here are some features Curb Hero has developed to eliminate those headaches.

No requirement for internet access: When you’re working at a client’s home, it’s hard to say how reliable internet access can be. It can even be hit-or-miss if you use your own mobile hotspot or cell service. Fortunately, Curb Hero’s sign-in functionality does not require an internet connection.
QR code sign-ins: Make the registration process fast and easy for your guests by allowing them to simply scan a QR code. That’s right. No more dealing with illegible handwriting from using pen and paper, or needing to hover over them to walk them through the process.
Microsite marketing: Market individual properties with Curb Hero’s microsite functionality, optimized for convenient viewing on mobile devices and social media sites.
Data collection & verification: Curb Hero’s lead capture service includes built-in verification and background info collection. It also integrates with over 6,000+ CRMs and marketing tools to allow for multiple ways to follow up with your leads.

Visit Curb Hero

3. Open House Wizard: Best for identifying quality leads

Pricing: $0 to $150+ (14-day free trial)
Available on:

Agent contact and digital sign-in (Source: Open House Wizard)

What is the Open House Wizard app?

Open House Wizard is my pick for the best app to help you identify quality leads. A big reason it makes this possible is that it makes open houses a breeze with open house checklists to ensure nothing is overlooked. With this in mind, Open House Wizard has the functionality to identify leads that are more likely than others to purchase a house in the near future. Tools like email tracking can also help you figure out how interested your open house attendees are.

Notable features

Quality leads can be just as important, if not more important, than getting a large quantity of leads. To this point, Open House Wizard helps you convert your leads with features like mini property marketing sites, flyers, daily visitor reports, and more.

Hot lead notifications: Those who visit your open house can exhibit certain characteristics that suggest they are highly likely or very interested in purchasing a property. Examples include those who have attended multiple or previous open houses, which can be flagged as hot leads.
AI-powered tools: Powered by OpenAI, you can utilize a text chatbot for visitor registration, create open house flyers, get assistance with emails, quickly generate open house forms, collect visitor feedback, and more.
Integrated disclosures: Seamlessly integrate disclosures as part of the guest sign-in process for their acceptance and signature.
Email tracking: Determine the effectiveness of your open house campaign as well as the interest level of visitors by getting notifications whenever emails are delivered and read.

Visit Open House Wizard

4. Open Home Pro: Best simple free platform

Pricing: Free; paid version for $20 per month if billed annually
Available on:

Contact collection in app (Source: Open Home Pro)

What is the Open Home Pro app?

Previously acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. If you want to avoid the headache of trying to understand or figure out how to integrate multiple features into your business model, Open Home Pro is an excellent choice to consider because it really just focuses on having a digital sign-in sheet for open houses.

The best part? Pricing starts free, and you can always level up to the paid version if you’re looking for premium marketing and lead follow-up features!

Notable features

If you’re just looking for a simple, no-frills platform, Open Home Pro is an excellent option to consider for just getting your feet wet in this new era of real estate tech apps! In addition to being able to integrate with your preferred CRMs, the free version lets you use a digital sign-in sheet for an unlimited number of open houses, create single-property websites for marketing, and provides the ability to share to social media.

Although not a comprehensive list of features, the paid version provides the following notable functionality:

Custom sign-in questions: Ditch the standard list of questions and have your clients answer the questions you’re really burning to know! Custom questions can include options for multiple choice, yes/no, and plain text responses.
Personalized email branding: Stand out from the competition by having your emails customized with your company branding!
Automated follow-ups: Save time from having to follow up with individual clients with the use of automated emails.
Seller summary reports: Keep your sellers updated as to the effectiveness of the open house events with reports that show details on each individual visitor.

Visit Open Home Pro

5. Happy Open House: Best for quick setup

Pricing: Starts at $10 a month (14-day free trial)
Available on:

Digital sign-in with QR codes (Source: Happy Open House)

What is the Happy Open House app?

As a real estate agent, your time is valuable! That’s why I love Happy Open House’s app. You can sign up for the service in a matter of seconds, with only another few minutes to complete set up. After that, you’ll be on your way, and you can focus on other tasks! You’ll be able to bring your open house ideas to life with the app’s intuitive setup, which allows you to include property details and photos and customize questions for your visitors.

Additionally, while there is no free version of the app, there is a 14-day free trial, and you can sign up without needing to provide a credit card.

Notable features

If you want to level up your business without spending too much time, Happy Open House can get you up and running with its platform in a matter of minutes. Despite being able to get set up quickly, you’ll still have access to a number of useful features, such as:

QR code and custom sign-in questions: Allow your open house guests to quickly sign in by scanning a QR code, and get answers to questions specific to your property and seller’s needs with custom registration questions.
Hot lead indicators: Quickly identify motivated buyers with reports that show who has visited a property more than once.
Bulk emails: Easily notify leads of updates or news with mass email messaging.
Seller reports: Keep your sellers happy with regular reporting that contains details of the foot traffic they’re getting from the open houses.
CRM integration: Automatically add and sync contacts from your existing CRM, marketing platform, or other similar app.

Visit Happy Open House

Honorable mentions

These last three programs are worth mentioning, even though an app isn’t available. They may not be widely known, but that doesn’t mean they can’t make a big impact on your business. Take a look at these web-based products to see if any of them are right for your business.

Pro tip: You can make any web-based program a button on your phone’s home screen so it appears as an app and is easily accessible.

For iPhones: When you’re on the website, tap the menu button (looks like a rectangle with an arrow pointing up). Scroll down and select “Add to Home Screen.”
For Androids: Go to the website you want to add and tap the menu (looks like three dots in the upper right corner). Tap on “Add to Home Screen.”

Showable

Best for: Maximizing showings
Pricing: $0, $9, or $29 per month
Available on: Web Only

Analytics dashboard (Source: Showable)

What is the Showable app?

Showable is your new secret weapon for killer open houses! This open house app includes all of the perks and simplicity of digital sign-in with the added benefits of appointment scheduling, virtual tours, email templates, and marketing.

Showable features that make open houses easier

Showable handles follow-ups for you, so staying in touch with potential clients is a snap. Connect with agents who have shown the home by sending broadcast emails directly from your dashboard. Agents can also request showing appointments quickly through an online booking calendar, making scheduling showings hassle-free.

Visit Showable

Kagent

Best for: Showing feedback
Pricing: $25 per month
Available on: Web Only

QR code ability (Source: Kagent)

What is the Kagent app?

Kagent is an excellent tool to use if you want feedback from your open house attendees. This is something you can use to boost attendance and enhance your visitors’ open house experience. With QR code functionality, attendees can quickly and easily register and access your custom surveys. And, because Kagent sponsors a prize drawing (at no cost to you), they’ll have an incentive to register using your QR code.

Kagent features that make open houses easier

Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to assemble an open house sign-in sheet, including setting up my account. Kagent connects with over 3,000 CRMs and other real estate tools. The standard version of Kagent is free for 1 month, after which pricing starts at $25 monthly.

Visit Kagent

Real Team Code

Best for: One-click reports
Pricing: Starts at $20 a month (billed annually)
Available on: Web Only

Agent Dashboard (Source: Real Team Code)

What is the Real Team Code app?

Generating reports with the data you need is often a time-consuming and tedious process. However, Real Team Code simplifies that and allows for one-click reports through the regular use of its platform. Once all of the sign-in data for an open house event has been collected, you can easily download the information and generate reports catered to your specific audience, whether it be sellers, team leads, or brokers.

Real Team Code features that make open houses easier

Coordinate with agents, gather feedback from visitors, and handle other essential tasks related to hosting a successful open house. Step One? Create your event. Step Two? Manage communications and collect information. Step Three? Download the data and generate reports. Everything you need for a successful open house and lead generation is at your fingertips.

Visit Real Team Code

Methodology: How I chose the best open house apps

In selecting the best open house apps real estate agents can use to get more leads, the methodology at The Close considered factors that would ultimately increase your odds of becoming a successful real estate agent. Having more leads is key to eventually landing a client, so you’ll want as many opportunities as you can get when it comes to finding and nurturing potential business relationships.

The factors I considered when researching open house apps centered around the potential return on investment, likelihood of generating leads, amount of time needed to learn or set up the model, as well as what its current and former customers have thought of the platform.

Here are the factors I looked into:

Affordability
- I don’t know about you, but price is often one of the first things I look at for a new product or service! That’s because I know there’s always a small risk that I might not get enough value for what I pay for.
Features
- I evaluated the specific set of features offered by various open house apps in determining how they compared with competitors, and whether they’d give an agent a leg up in the industry.
Ease of use
- Time is money! The easier an app is to use, the less time you’ll need to spend setting it up, and the more you can focus on other aspects of your business.
User reviews and ratings
- Probably one of the best ways to get an idea of what your experience will be with an app is to see what current and former users have to say about it.

Frequently asked questions (FAQs)

Should I serve food at an open house?

Absolutely! Serving food at an open house is about creating an inviting atmosphere that makes potential buyers feel at home. Imagine the smell of freshly baked cookies or a spread of gourmet snacks enticing visitors as they explore the property. It adds a touch of hospitality and charm, making your open house memorable and enjoyable. Plus, who can resist a tasty treat while checking out their potential new digs? So go ahead, whip up something delicious, and watch those offers roll in!

Do scripts work at an open house, or should I ditch them?

Scripts can definitely work wonders at an open house, but it’s all about finding the right balance. Having a script can help you stay organized, ensure you cover all the essential points about the property, and guide conversations with potential buyers smoothly. It gives you confidence and keeps you on track. However, being flexible and ready to adapt to different visitors’ needs and questions is just as important. So, think of your open house script as a helpful tool rather than a rigid framework. Blend it with your natural charm and spontaneity to create a personalized experience that leaves a lasting impression on your guests.

How do I host an online open house?

To host an online open house, start by choosing a platform like Zoom or Facebook Live that fits your audience and is easy for visitors to join. Pick a date and time, then send out your open house invitations via email, social media, and any other marketing you use. Before the event, prep the property by staging it nicely and ensuring good lighting. Be ready to guide the tour, covering key features and neighborhood perks. Greet participants, showcase the property with a virtual tour or photos, and encourage questions to keep things interesting. Don’t forget to use digital sign-in sheets to capture leads. Afterward, be sure to follow up with attendees to answer any questions and gauge their interest!

Bringing it all together

Hosting an open house should be fun and focused on building relationships to sell your listing. Ditch the old-school pen and paper that can get lost and messy. Open house apps allow agents — both tech-savvy and not — to get quality contact info and feedback while spending more time getting to know potential clients.

What open house apps do you use to connect with leads and promote your listings? I’d love to check out some new and upcoming apps to review. Let me know in the comments!

The post 5 Open House Apps Agents Use to Get More Leads in 2025 appeared first on The Close.

250+ Real Estate Words to Market Your Next Listing

Ysabel Garcia — Tue, 22 Apr 2025 16:14:22 +0000

Throughout your real estate career, you’ll write countless property listing descriptions. The words you choose can shape buyers’ perceptions and impact a seller’s success — but after the hundredth “charming, cozy retreat,” those words can start feeling stale! To help, I’ve put together over 300 descriptive real estate words that can turn an ordinary listing into one that truly connects with potential buyers.

Download our list of real estate words (PDF)

General real estate words to use when selling a house

Mastering the art of using home description words in your property listings can make a huge difference. The right language helps showcase a home’s layout, features, and amenities in a way that captures buyers’ interests.

A well-crafted description can make a listing more persuasive and engaging, drawing in more leads. However, while it’s essential to be descriptive, remember to avoid exaggeration to manage client expectations. Here’s a collection of some general but catchy real estate advertising words.

one-of-a-kind gem	cleverly designed	pride of ownership	pet-friendly
a rare find	immaculate condition	turnkey property	solar panels
an absolute must-see	infinity pool	flowing layout	home library
pristine	wraparound balcony	energy-efficient	smart home
freshly painted	modern amenities	fitness room	alfresco dining
move-in ready	picturesque	wine cellar	fire pit
brand new	panoramic views	private backyard	striking
stunning	unobstructed	well-manicured	security system

Descriptive terms for neighborhoods and locations

When describing a neighborhood, consider its unique appeal to different types of buyers. Is it a prestigious gated community? Is it a trendy place bustling with energy? Is it nestled in nature? Your listing should paint a picture of what life would be like in this neighborhood. Highlight amenities such as nearby parks, schools, healthcare facilities, and shopping and dining centers.

convenient	eclectic neighborhood	quick commute to	quaint
prime location	centrally located	perched above	proximity to schools
vibrant district	tree-lined street	coveted	tranquil
gated	nestled between	up-and-coming area	access to major highway
lively	a stone’s throw from	accessible	pedestrian-friendly
downtown	close to hiking trails	cul-de-sac	safe and secure
biker-friendly	golf course community	cultural hub	scenic
bustling	lakeside	waterfront	serene

Luxury real estate descriptions

When you’re selling a luxury property, your website must have amazing photos and impactful real estate graphic design. In addition to stunning visuals, you need a refined, detail-rich listing that evokes exclusivity. What type of marble graces the kitchen countertops? Does the home feature bespoke furnishings? Who designed the interiors?

When communicating with affluent clients, it’s essential to be very specific in highlighting the properties’ distinctive features. Many luxury buyers value bespoke details and exceptional craftsmanship, expressing their desire for out-of-the-ordinary homes.

bespoke	prestigious	glamorous	grand
luxurious	opulent	oasis	fine craftsmanship
exquisite	pedigree	sprawling	custom-built
sought-after	artisan	majestic	mansion
sophisticated	chic detailing	Zen-like	elite
top-of-the-line	high-end	designer finishes	state-of-the-art
lavish	exclusive	private retreat	secluded
coveted	masterpiece	tasteful	vast

Historic real estate descriptive words

Coming up with property listing descriptions for a historic home can be an opportunity to tell a story. Highlight the property’s architectural heritage, historical significance, and timeless charm. Emphasize how much was done to preserve the home’s authenticity while blending in modern comforts. Make your listing stand out by using words that capture the essence of the home’s past and enduring beauty.

Heritage	refurbished	romantic	Renaissance revival
classic	lovingly restored	antique	period property
old-world charm	nooks & crannies	rustic	Tudor
Queen Anne	pocket door	herringbone tiles	storied past
Victorian	wrought iron	historic charm	restored beauty
vaulted ceilings	original character	carved	Georgian style
vintage appeal	step back in time	crown molding	hardwood floors
preserved architecture	rich history	intricate	Colonial-era

Real estate words for pricing

Pricing is one of the most critical factors in any real estate transaction, and how you describe it in your listing can influence buyers’ perceptions of the home’s value. The right words can create a sense of urgency or even exclusivity.

well-priced	competitively priced	affordable luxury	great value
priced to sell	a smart investment	won’t last long	priced below market
incredible deal	rare opportunity	motivated seller	exclusive opportunity
premier offering	newly priced	price improvement	adjusted for today's market

Words to describe interior design

Interior design plays a huge role in a home’s appeal, and the right words can help buyers feel the space before they ever step inside. Choosing the right descriptive language can make all the difference. You can choose to describe the home’s aesthetic by naming different design styles or highlighting certain features and functionality.

Timeless elegance	rustic charm	Art Deco	Urban chic
modern sophistication	custom built-ins	rich mahogany floors	Scandinavian
sleek	open-concept design	custom walk-in closet	French Country
minimalist	flexible living spaces	floor-to-ceiling glass panels	Classic European

Terms to describe the atmosphere

A home’s atmosphere is what makes it feel inviting, comfortable, and memorable. The right words can evoke emotion and help buyers picture themselves in the space. Whether the home exudes warmth, elegance, or tranquility, using descriptive language can make all the difference in your listing. While interior design words focus on tangible elements like materials, finishes, and layout, atmosphere words capture the emotional and sensory experience of being in a space.

warm and inviting	nestled in nature	peaceful	bright and airy
hidden oasis	vibrant	meticulously curated space	hotel-inspired living

Architecture terms

A home’s architecture shapes its identity. The right words can showcase a property’s craftsmanship, historical significance, or modern innovations, helping buyers appreciate its distinctive character. Whether highlighting grand exteriors, unique design elements, or structural features, these words will make your listing stand out.

modern minimalist	sleek contemporary	French Chateau	custom stained-glass windows
mid-century modern	Mediterranean	Industrial	hand-carved wooden accents

Real estate words to describe bedrooms

When writing about your listing’s bedrooms, don’t just list the important details like size and layout — talk about the standout features. Is there a walk-in closet, a rain shower in the bathroom, or a picturesque bay window? Highlight architectural features, too! Buyers want to hear about cozy alcoves and features that will make their bedroom a private oasis.

Don’t forget to mention the views from the bedroom! Help potential buyers picture themselves waking up to something special.

floor-to-ceiling windows	old-fashioned	peaceful	soothing
mirrored closet doors	intimate	posh	dimmer switches
double dresser	reading nook	decorative wallpaper	comfortable
skylight	walk-in closet	motion sensor lighting	tray ceiling
accent wall	built-in closet organizers	air purifier	wainscoting
mid-century drawers	exposed beams	wall-mounted TV	king-sized
terrace with city views	leading to a balcony	blackout curtains	enormous
study alcove	pristine	remote-controlled blinds	massive

Real estate terms for kitchens

There are many studies that show that kitchens have a major influence on buyers’ decisions about a house. When showcasing kitchens in your listings, emphasize their functionality and features. Are there any chef-grade appliances? Which amenities are included in the purchase? Describe the kitchen’s layout, quality of appliances and cabinetry, or the type of sink. With a strong kitchen description, it’s easier for potential buyers to envision themselves in the home.

smart kitchen technology	gourmet	sleek	custom cabinetry
spacious	wine fridge	open-concept	double oven
coffee bar	water filtration system	walk-in pantry	gas range
granite countertops	eat-in kitchen	farmhouse sink	built-in microwave
bar stools	tasteful finish	kitchen island	soft-close drawers
chef-grade appliances	bespoke chef’s domain	breakfast nook	subway tile backsplash
butler’s pantry	ceramic tile flooring	breakfast bar	pendant lighting
contemporary	French door refrigerator	marble countertops	ultramodern

Real estate agent words for living rooms

In addition to the kitchen, the living room is the heart of the home. It’s where household members gather, host friends, entertain guests, or relax after a long day. Therefore, when describing the living room in your listing, focus on its ambiance, whether it has an open floor plan, natural lighting, or a moody design. Mention important details of the living room, such as the brick fireplace, designer lamps, and built-in shelving units.

Don’t forget to create a narrative that will resonate with your audience! Tell them about the future gatherings they will host in the living room or the cozy evenings they’ll spend on the huge sectional couch.

laid-back	versatile floor plan	airy	stone fireplace
lounge area	light-filled	inviting	welcoming ambiance
built-in bookshelves	open-concept	picture windows	art wall
sun-filled	plush carpeting	stylish decor	deck with seating
outdoor living space	cozy fireplace nook	designer chandelier	arched doorway
grand staircase	oversized sectional sofa	built-in media console	bathed in light
statement pieces	neutral color palette	integrated audio system	thoughtfully designed
dramatic	entertainer’s dream	perfect for hosting	sweeping staircase

Real estate buzzwords for bathrooms

Bathrooms are among the most important rooms in a home. So, when describing bathrooms in your property listings, ensure you highlight both functionality and style. Emphasize key features such as the number of bathrooms inside the property, standout amenities (e.g., energy-efficient fixtures, heated floors, and double vanities), and any recent upgrades.

double vanity	clawfoot tub	glass mosaic tiles	bronze robe hooks
designer fixtures	rainfall shower	frameless glass shower	triple sconce lighting
floating vanity	en suite	heated floors	steam shower
ceramic	backlit vanity mirror	powder room	half bath
porcelain	LED lighting	jetted soaking tub	quartz countertops
sliding door	sensor faucets	high-pressure	indoor sauna
bidet	towel warmer	Italian marble	water-saving
gold showerhead	freestanding hot tub	ambient lighting	custom tile work

How to use real estate words in your listings

It’s one thing to choose a variety of real estate words, but you also need to put them together strategically to make the magic happen! Here are examples of how to swap out generic descriptions for vivid, evocative language that captures buyers’ attention.

Instead of: “Cozy home with nice features in a great location.”

Say: “This welcoming home boasts a bright living space with tasteful finishes and is just steps from a lively town center.”

Instead of: “Large house with an updated kitchen.”

Say: “This spacious home features a modern kitchen with sleek countertops, custom cabinetry, and top-of-the-line appliances.”

Instead of: “Home near a great neighborhood.”

Say: “Located in a vibrant, walkable neighborhood just steps from trendy cafes, boutique shopping, and highly-rated schools, this home offers the ultimate urban lifestyle.”

Tips for writing property listings with real estate descriptive words

Writing property listings doesn’t have to be complicated, and you can check out our guide on how to write creative listing descriptions!

Know your audience. Research and understand the preferences and lifestyles of your target audience. For example, if you’re marketing a home for young professionals, mention the home’s proximity to the business district, nightlife, and airport. Align your language with the demographic you’re targeting. Check out our real estate listing marketing plan for strategies to market your listing more effectively.
Highlight unique features. Indicate what sets your property apart from others. Be specific about what sets it apart, whether it’s distinctive architectural details, historical significance, recent renovations, or energy-efficient upgrades. Every detail counts — even simple curb appeal ideas like fresh landscaping, stylish house numbers, or a well-maintained walkway can enhance a home’s first impression. Emphasize distinctive aspects of the property by using specific and evocative terms.
Be specific. Provide detailed and concrete information about the property. For example, instead of using “sleek” to define a kitchen, mention the brands of appliances, the type of flooring, and who designed the bar stools. If you’re enhancing listing photos digitally, consider using one of the best virtual staging software to create realistic and appealing interiors. Also, ensure your descriptions reflect changes to the property. Being specific demonstrates your attention to detail as an agent.
Appeal to the buyer’s senses. Use words that evoke emotions and help buyers imagine the lifestyle the property offers. Tell them about enjoying coffee on the wraparound porch, cozying up by the fireplace, or hosting gatherings in the backyard. But even the most vivid descriptions need strong visuals to back them up. Check out our real estate photography tips to ensure your listing captures the home’s best features.
Use action-oriented language. Encourage potential buyers to take the next step! Adding in a short line like “Schedule a private tour now” or “Don’t miss the opportunity to experience this stunning home firsthand” can prompt potential buyers to further engage with your listings.

Frequently asked questions (FAQs)

What examples of overused or cliché real estate words should agents avoid?

Instead of relying on clichés like “stunning,” “cozy,” or “charming,” be specific! Describe what makes the property unique. Certain words are staples in real estate listings, and while their frequent use doesn’t make them any less meaningful, some have become so overused that they’ve lost their impact.

Are there any best practices for using real estate adjectives in listings?

Use specific, descriptive adjectives that highlight unique features — but don’t overload your listing! Yes, we know that the property has a lovely open-plan living space and that it’s massive, inviting, cozy, etc. But using all of these adjectives to describe a single room doesn’t do much in the way of building trust. Best to keep honest and accurate while highlighting the property’s unique features.

Do listing words vary depending on the property type or target demographic?

Definitely! The language in your listing should match both the property type and the target audience. A family home may emphasize bedrooms and community perks, while a luxury property highlights elegance and exclusivity. Tailoring your wording helps attract the right buyers.

The final walkthrough

The right words can make all the difference in attracting buyers. Always tailor your language to fit your audience and highlight what makes each property unique. While these words help craft compelling descriptions, you can take your marketing even further by using the best real estate keywords to improve SEO, attract more leads, and maximize your reach.

The post 250+ Real Estate Words to Market Your Next Listing appeared first on The Close.

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood

Andrew Wan — Tue, 22 Apr 2025 15:09:07 +0000

In my experience, farming for your real estate business can be one of the most lucrative and dependable lead generation strategies for agents. It’s easy to get started and reasonably inexpensive — just think about it this way: your commission from selling just one home could pay for your farming efforts throughout the year.

We’ll walk you through our detailed approach to farming, outline the costs involved, and review all the tools you’ll need.

What is farming in real estate?

Real estate farming is a lead generation and marketing strategy agents use to generate consistent business from a specific geographic area.

Agents “farm” a specific neighborhood by providing consistent value while cultivating relationships and generating leads that evolve into long-term clients. This practice also helps build a reliable business. Ultimately, the goal is to become the local expert and go-to agent for a particular geographic area.

Pro Tip

Geographic farming is not to be confused with demographic farming, where you focus marketing efforts on a set of people such as first-time homebuyers, seniors, military personnel, or even equestrians or golfers. You can read more about great real estate niches here.

How to approach real estate farming: 4 steps

There are four basic steps to real estate farming — by staying on track with these, you’re close to establishing a sustainable lead generation strategy.

1. Target the Right Neighborhood

The success of your farming strategy depends on choosing the right area. A good farm includes between 100 and 250 homes, but note that each home you add to your farm increases your budget. You’re looking for consistency, and this can quickly rack up costs.

Many agents start with too many homes, can’t keep up, and drop their farming efforts after only a few months. Keep your farm small to maximize your effect and lead generation probability.

Using some easy napkin math, find an area where there’s healthy demand and where homes are actively listed for sale with a solid turnover rate. There is no point in farming an area that isn’t very active.

Computing for the turnover rate

To get the rate of homes sold/turnover rate, look back 12 months to see how many homes were listed for sale in your farming area, and how many sold. You can find this information in Zillow or your multiple listing service (MLS). We want to know the rate of homes sold to tell us how many months of inventory are in this neighborhood. Take your time frame (let’s say, one year or 365 days) and divide that by the number of homes sold.

For example, if there were 16 homes sold in your farm over the last year, we can divide 365/16 to get 22.8. So now we know that for your farm area, the rate of homes sold is roughly 23 days.

Stick with me to get the absorption rate. To do this, we’ll multiply the number of homes sold by the rate of homes sold.

Sticking with the example above, let’s say there are two active listings in your farm. So we will do 2 x 22.8 = 45.6 (or about 1.5 months). That’s a reasonable absorption rate — the average varies, but as a quick rule, you’re looking for less than three months.

Now you know that the current market conditions of the farm you’ve chosen are pretty hot — as long as market conditions remain consistent.

Next, gather information on your farm area and get to know the market backward and forward. In addition to understanding average sales prices and days on market (DOM), you’ll need to know the average age and income of homeowners, typical home styles and age, local employers, upcoming developments, zoning and permitting regulations, neighborhood amenities, and other local agents who might be competition. Use the tools at your disposal, like your local MLS and market reports from a place like Altos Research.

Arming yourself with neighborhood knowledge will immediately help you stick out when you get a lead from your efforts.

2. Plan how & when to deliver value to your farm

Agents crushing the neighborhood farming game deliver consistent value to residents in their farm areas. Successful outreach is more than papering the neighborhood with your branded message. It’s about offering something helpful to locals, like a market report, local event, social media group, or a neighborhood website.

Stand out with your ads and use vibrant, clear, and eye-catching visuals that get your business noticed.

This neighborhood strategy goes a long way in easily establishing you as the local expert. It’s also easy to do — once a month, send out your postcards to your farm. We like PostcardMania for this because their designs are simple. Try to include images of the recently sold homes—your farm will recognize the homes and they will come to associate you with the neighborhood.

Check out PostcardMania

3. Make a plan to manage & track your leads

Your real estate farming leads differ from those you pay for or capture on your website, so be sure you’re tracking them separately. A solid customer relationship manager (CRM) allows you to tag farm contacts individually, as well as automate digital communication like email or text messages. It also creates a record of the value you’ve delivered over the life of your farming activity. Plus, you can carefully track each reply to ensure you promptly follow up at every point of contact.

Check out all our top CRM picks in our guide to the best real estate CRMs. One of our top picks for the best overall real estate CRM is LionDesk (powered by Lone Wolf Technologies) — it’s affordable and packed with real estate-specific features ideal for farming.

Visit LionDesk

4. Start delivering value

You’ve chosen the right farm area, made a plan to deliver consistent value, and set up a system to manage and track your interactions. Now it’s time to set up your automated communications and send out high-touch outreach with postcards and market updates.

Successfully farming a territory combines long-term automated communication and smart, day-by-day personal follow-up. As we’ve said, staying consistent is key — and you should start to hear from your potential clients after a few months. However, if you treat farming as a set-it-and-forget-it strategy, you won’t be as effective.

Now that you’ve set up your strategy, it’s time to go outside the box — think neighborhood events, knocking on doors, and circle prospecting your farm. We’ll dive into that next. But that’s all to say: If you’re active in the communities you serve, your clients (and your wallet) will thank you.

Are you looking for more clever real estate marketing ideas to up your game? We’ve got you.

Pro Tip

Market Leader is a tool you can use to help automate real estate processes from the beginning stages of lead generation, all the way to closing a deal. Its lead intel functionality can track and analyze behaviors of your contacts and alert you to potential hot leads based on their activities. You’ll also get a committed number of exclusive leads from your area. Additionally, Market Leader can help you automate marketing campaigns, seamlessly integrate with social media, manage your own branded website with MLS listings, and more.

Visit Market Leader

How much does it cost to get started?

So yes, unfortunately, there will be a cost to getting started. But if done right, your efforts can pay off tenfold! And while it can be tempting to cheap out on products and services, sometimes you really do get what you pay for. Try to keep that in mind, as you may not get a sufficient return on investment with less expensive offerings.

Startup costs for everyone will vary. However, I’ve run through the numbers for what I would consider a fairly typical real estate farming operation of 250 homes. The bottom line estimate comes out to around $11,000, broken down as follows:

Regularly scheduled postcards (250 × 8 = 2,000; estimated cost $1/card)	$2,000
On-demand property status postcards (250 × 12 months = 3,000; estimated cost $1/postcard)	$3,000
Quarterly letters (250 × 4 = 1,000; estimated cost $1/letter)	$1,000
Door hangers for your annual door-knocking session (250 @ $2/piece)	$500
Neighborhood website (e.g., Parkbench)	$3,500
Farm-specific content for your website	FREE
One sponsored event	$1,000
Total	$11,000

We go into each tool and how to use each one for your farming strategy in the next section.

Understandably, $11,000 as an estimated startup cost can be an alarmingly high figure, I’ll give you that. But try to put it in perspective and look at the bigger picture, as farming can be a crucial part of growing your real estate business!

For instance, considering a typical home sales price of $400,000 with a standard 3% commission, that would equate to gross earnings of $12,000. In other words, getting just a single client from this farming operation would be enough to cover these startup costs.

Essential real estate farming tools you’ll need

Having the proper tools is a key part of running an effective real estate farming operation. Many of the tools we’ll cover have been mentioned in the cost estimate in the prior section. Here, I’ll go through each and how they can be an effective part of your real estate farming operation.

Type of Tool	Estimated Cost	Recommended Update Frequency	Purpose
Real estate postcards	$1 per card	4-8 times per year	Direct mail to showcase expertise in your local market
On-demand postcards	$1 per card	Whenever a home is listed or sold	Providing up-to-date information to potential clients
Blog content	$0	At least monthly	Provide a summary of local market updates and events
Market update letters	$1 per home	Quarterly	Market insights and updates from the past quarter
Website	$3,500+ annually	1-2 times monthly	One-stop-shop to showcase your brand, expertise, and experience
Door hangers	$2 each	Annually	Added touchpoint to establish your local presence
Home value updates via email	$300 annually	Monthly	Keep homeowners informed of their home value
Sponsored event	$1,000+	Annually	In-person meet and greet

Regularly scheduled real estate postcards

Frequency: Once or twice per quarter
Typical annual cost (250 homes): $1,000-$2,000
Our suggested provider: ProspectsPLUS!
The Close resource: Real Estate Postcard Templates to Generate Leads

Direct mail is the backbone of your farming campaign. Postcards and flyers are the ideal tools to convey messages, statistics, and authority to your farm area.

Use direct mail to deliver quarterly touches. Mix it up with a snapshot of the market, recipe, inspirational quote, joke, or sports schedule — anything that will provide value to your recipients.

Sample calendar postcard mailer (Source: ProspectsPLUS!)

ProspectsPLUS! has dozens of geographic farming campaign postcards, perfect for quarterly mailings that keep you top of mind.

Check Out Postcards at ProspectsPLUS!

On-demand postcards

Frequency: Whenever a home is listed or sells in your farm area
Typical annual cost (250 homes): $3,000~
Our suggested provider: PostcardMania
The Close resource: Circle Prospecting Strategies to Boost Lead Generation

Using on-demand postcards to notify potential clients about recent sales and listings in their neighborhood can be an excellent way to showcase your brand, expertise, and ability to stay up-to-date with the latest market trends.

Additionally, from a homeowner’s perspective, receiving these updates can be minimally invasive and quick to glance through. It can serve as a potential motivating factor and an excellent way for you to get new listings if they are intrigued by the information they’re presented with, like a nearby home that fetched a high sales price. If they were on the fence about selling, then you might be the first one they call once they change their mind to see how much they might make by putting their home on the market!

Example of a farming postcard (Source: PostcardMania)

If you don’t have a service provider to help with this, you can use PostcardMania. In addition to bulk mail and direct mail services, PostcardMania can also provide guidance with designing your postcards.

Visit PostcardMania

Farm-specific content on your blog

Frequency: At least monthly
Typical annual cost (250 homes): Free (as long as you have a website)
Our suggested provider: AgentFire
The Close resource: Real Estate Blog Ideas (+ Examples & Expert Tips)

Your farm area should have a dedicated section on your website where you can post weekly updates about the micro-neighborhood market, neighborhood goings-on, and even events in and around town. Your content can be short and sweet, with five or six sentences and a picture.

Sample website designed by AgentFire (Source: AgentFire)

If you’re in need of a website or want to revamp an existing one, AgentFire is one of my favorites. Besides offering readily available templates for agents wanting to get up and running quickly, it allows for a high level of website customization and is packed with features like IDX integrations, engagement and conversion tools to capture quality leads, and other SEO tools.

With that being said, remember that your website should serve multiple functions. It should be a hub for information on your neighborhood and showcase to potential clients that you’re the local expert.

Visit AgentFire

Market update letters

Frequency: Quarterly
Typical annual cost (250 homes quarterly): $1,000
Our suggested provider: Coffee & Contracts
The Close resource: Our Best Real Estate Prospecting Letter Templates

A real estate letter can share in-depth, thoughtful market insights and analysis, but it’s also a chance to talk about what’s going on in your business or give shoutouts to those doing good work in your community. Share messages that communicate that you’re the expert for buying and selling homes, but — perhaps just as importantly — you’re also the expert at living in your community.

Example market update letter (Source: Hawaii Life)

If you’re farming a luxury, higher-end neighborhood, consider your design elements. You can use a service like Coffee & Contracts to put together a high-end, aesthetically pleasing, branded market update for your farm.

Check Out Coffee & Contracts

Neighborhood website

Frequency: New content one to two times a month
Typical annual cost: Starting at $3,500
Our suggested provider: Easy Agent Pro
The Close resource: Best Real Estate Website Builders

With Easy Agent Pro, you can create an unlimited number of neighborhood sites. This helps establish your credibility and improves your website rank in the top results for SEO. For example, Keeton & Co Real Estate has 19 different neighborhood sites for Goochland, Ga. Each one of these sites includes a small summary of the area, notable points of interest and activities, nearby restaurants, and amenities.

Actual Easy Agent Pro website (Source: Keeton & Co Real Estate)

As a tip, also try including interviews with neighborhood business owners, local news, coupons, and, of course, all the latest information about the real estate market.

By choosing to work with Easy Agent Pro, you’ll be able to create websites that are focused on driving engaged leads directly to your website. There are other providers on this list that focus on SEO, but we like how easy it is for agents to make small edits to these premade pages. Book your free consultation below.

Get Started With Easy Agent Pro

Door hangers for your annual door-knocking session

Frequency: Once a year
Typical annual cost: Starting at $500
Our suggested provider: ProspectsPLUS!
The Close resource: Fun Real Estate Door Hanger Ideas to Inspire You

You might think that door hangers might be a waste of time and money. After all, before I got into the real estate business, I would just throw away any door hangers I got on my home!

However, it wasn’t until I became more experienced that I realized door hangers are most effective when you’ve already had some form of communication with the residents. This way, residents already know of you and the value you’ve already provided, making them more likely to read the door hanger and reach out to you.

Sample door hangers from ProspectsPLUS! (Source: ProspectsPLUS! template)

I looked into a few different services for door hangers and fell in love with ProspectsPLUS. It has door hanger templates for a wide range of uses, such as agents looking for listings, agents posting updates on recently sold properties, properties that have recently been listed, and more. ProspectsPLUS also provides the option for you to design your own door hanger by uploading a customized design.

Try Out ProspectsPLUS!

Pro Tip

Keep safety in mind when knocking on doors. Ensure you have established precautions when door-knocking (letting another person know where you will be, or doing door-knocking with a partner, like a lender or another agent, are great ideas). And, check out The Close’s article on Realtor safety tips to keep yourself out of harm’s way.

Automated home value email updates

Frequency: Once a month
Typical annual cost: $0-$300+
Our suggested provider: Zillow
The Close resource: Real Estate Email Templates for Real Estate Leads

Many homeowners struggle with being able to confidently estimate the value of their home. In this sense, it’s an area where you can provide a lot of added value with the use of automated home value email updates.

Regular email updates can allow homeowners to track the value of their home over a period of time, and can be a good motivating factor when it comes to deciding whether they want to sell the home and use you as their agent.

An example of an estimated home valuation report (Source: Zillow)

Zillow has a feature called Home Reports that will allow you to obtain regular updates about a specific home’s property value. It calls its property valuation estimates a Zestimate, and one of the things I personally love about its Zestimates is that it has data showing the accuracy of its figures. For example, as of the time of this writing, Zillow states that its nationwide median error rate for listed homes is 1.94%, while the error rate for off-market homes is 7.06%.

Check Out Zillow

An annual sponsored event

Frequency: Once a year
Typical annual cost: Starting at $1,000
Our suggested provider: You!
The Close resource: Top Client Appreciation Event Ideas for Realtors

Whether you’re throwing a summer block party and BBQ, a holiday gathering, a wine tasting, or a Super Bowl watch party, events are a fun way to meet and greet community members. And considering that more than a third of buyers used a real estate agent they knew or were referred to (according to the National Association of Realtors), this is a fantastic method to expand your sphere of influence to get more buyer leads.

If you’re new to events, start with something you know will be a hit, like a pumpkin giveaway in October or a trivia night with great prizes. Or, try sponsoring a neighborhood garage sale, a community fireworks display in July, or a community service project with plenty of food and drinks afterward to celebrate all that hard work.

Pro Tip

Another unique tool you could use in your farming activities is to deliver pop-by gifts. These small and inexpensive gifts you can send on an occasion, like a holiday, or to simply encourage interaction. To learn more pop-by gift ideas, check out our article, Clever Real Estate Pop-by Ideas to Get More Referrals..

Social media doesn’t replace traditional farming techniques, but it can go a long way in enhancing them. Many local neighborhoods have their own Facebook groups. Some homeowner associations also have dedicated websites and social profiles, not to mention active residents on social platforms.

We’ve got you covered if you’re looking for a deep dive into social media post ideas. The Close’s own Sean Moudry suggests this proven, unique social media approach to farming:

Start by connecting with members of your farm area using your personal social media profile. Then, using Facebook, create a custom audience for specific posts that includes only the people in your farm.

Sean Moudry, Real Estate Broker, Close Contributor

Sean’s strategy is great for promoting any neighborhood-specific content you’ve created for your website, like market updates or neighborhood guides.

Real estate farming Frequently Asked Questions (FAQs)

Why is it called ‘farming’?

Think of what it takes to farm a big field of tomatoes. You must select the field, plow the soil, plant the seeds, stake the plants, weed, prune, monitor, track progress, and eventually harvest the tomatoes. It’s not a stretch to think about real estate farming in the same way — it requires careful preparation, attention to detail, and some patience for the process to bear the fruits of your labor.

What kinds of activities constitute real estate farming?

Farming activities include sending direct mail, handwriting letters, hosting events, sponsoring local activities, building a social media presence, and even knocking on doors to introduce yourself and your business. It involves anything that builds relationships and trust with the people in your chosen territory, making you a local authority in that area.

Why should my real estate farm be 500 homes or less?

When it comes to real estate farming, bigger is not always better. Geographic real estate farming is an effective marketing strategy because you target a specific set of homes with a message that adds particular value repeatedly. The more extensive the selection of homes, the less likely you can consistently deliver on your farming efforts — budget and time-wise. Keep your farm small to focus your message and deliver more value.

How much of my real estate farming message should be about the local market?

Market conditions and specific statistics can be powerful conversation starters in your real estate farm. However, these types of messages can get boring quickly for anyone not actively ready to buy or sell. So, I’d suggest using this general rule: make 30% of your message about the market and the rest about the community.

What kind of results should I expect from my real estate farm?

It’s essential to track your efforts to determine the return on investment in your particular farm because every market is different. Your success depends on area-specific information, including the types of homes in the market, the sort of agent competition you’re facing in your neighborhood, and how long you’ve been active in the area.

What if another agent is already farming in that area?

Homeowners are looking for someone they know, like, and trust. One agent isn’t going to be right for every person in a particular neighborhood. Farming consistently creates value for owners — planting that seed for them to contact you when ready. You never know where things will be a year from now. As the saying goes, “Don’t judge each day by the harvest you reap, but by the seeds you plant.”

Keep your code of ethics in mind here — ensure that you adhere to any required disclaimers and local regulations to keep in good standing with the National Association of Realtors (NAR), local associations, and the MLS.

How long does it take for a real estate farm to produce results?

Real estate farming is not a strategy that produces overnight success. Though you may see some exciting immediate returns on your efforts, the farming leads you capture in the first three months will likely be people ready to buy or sell anyway. True farming success takes time. Give yourself a year with this strategy before analyzing and making changes based on your results.

Bringing it all together

Real estate farming is an effective means of prospecting and developing a consistent source of seller and buyer leads. The best part about farming is that the rate of return on your investment improves over time as your messaging gets sharper, more people recognize you, and your sales stats in the neighborhood improve.

Have a real estate farming idea we didn’t cover? Let us know in the comment section!

The post Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood appeared first on The Close.

89 Best Real Estate Slogans & Tagline Ideas for Branding

Andrew Wan — Mon, 21 Apr 2025 15:27:44 +0000

Effective real estate slogans and taglines are a top-producing realtor’s secret weapons for personal, team, or brokerage branding. Often used interchangeably, a memorable slogan should instantly communicate your brand’s products and services, while a tagline will effortlessly relay your brand’s value. Regardless, both should successfully convey your mission, vision, and values to clients in five words or fewer.

However, writing a memorable slogan or tagline for your business is much harder than it sounds. Luckily, I’m here to help! I pulled together the best realtor slogans and taglines in the industry and will walk you through the steps to writing your own (plus, we have a free slogan generator!).

Trust and credibility builders

Real estate taglines and slogans that signal longevity, integrity, or consistency are ideal for brands targeting conservative buyers, sellers, or markets with high-value properties. High-trust industries (like real estate) rely heavily on social proof and reputation. These slogans validate reliability without sounding too flashy.

1. ‘Longevity Is No Accident’ — Nourmand & Associates

Why it works: By highlighting their decades-long presence in the real estate industry, Nourmand and Associates position themselves as experts with a proven track record. This slogan sets them apart from the newer brokerages they compete with. If your brokerage has been selling real estate longer than many new agents have been alive, boasting your history in your slogan is a no-brainer.

2. ‘The Power of Deep Roots’ — Town and Country Real Estate Hamptons

Why it works: Let’s face it. Local knowledge is essential for success in any country region, but it’s crucial in places like New York’s Hamptons. With 65-plus years of combined experience, Town and Country Real Estate Hamptons’ slogan emphasizes its heritage and authority in the industry.

3. ‘A Reputation Built on Results’ — Riskin Partners Estate Group

4. ‘Honesty, Integrity, Experience’ — Tom Ullrich

5. ‘The Trusted Name in San Francisco Real Estate’ — Janet Feinberg Shindler

6. ‘Successfully Getting Results for Over 25 Years’ — Hugh Cornish

7. ‘A Proven Track Record for Success’ — Leslie Mcelreath

8. ‘Proven Results, Accountability: Find Your Paradise’ — The Karas Group

9. ‘Over 25 Years Matching People & Property in Ojai Valley’ — Patty Waltcher

10. ‘Successfully Getting Results for Over 25 Years’ — Hugh Cornish

11. ‘A Family Tradition Since 1983’ — Mike Bohnert

12. ‘Fulfilling the Dream of Home Since 1906’ — Coldwell Banker

13. ‘Award-winning Experience in Farms, Ranches & Land’ — Dulling Ranch Sales

14. ‘Successfully Selling Peninsula Homes Since 1977’ — John Shroyer

Luxury and aspirational lifestyle

Attention-grabbing real estate slogans and taglines that exude sophistication, elegance, and exclusivity are perfect for high-end or aspirational branding. These slogans are more about emotional resonance than logistics. They elevate the brand by promising access to a certain lifestyle.

15. ‘The Evolution of Luxury Starts Here’ — Aaron Kirman

Why it works: As one of the most successful luxury real estate agents in Beverly Hills, Aaron Kirman is one of the few agents who can make such a bold claim in his slogan. This appeals to wealthy clients seeking unparalleled service and the latest trends in luxury real estate. Of course, you don’t have to sell nine-figure mansions to write a slogan expressing your brand’s mission, vision, and values like Aaron Kirman’s.

16. ‘Luxury Real Estate: Redefined’ — Sotheby’s International Realty

Why it works: As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely acknowledged the evolving nature of luxury real estate through its slogan. After all, with home automation and a truly global market, luxury real estate is changing dramatically. Smart companies keep up and adapt, while those unwilling to change perish.

17. ‘Exceptional Properties, Exceptional Results’ — Gary Depersia

18. ‘Welcome to Luxury’ — John Paul Prebish

19. ‘Elevating Aspen Real Estate’ — Steven Shane

20. ‘For Those Who Seek an Exceptional Life’ — Spears Group

21. ‘Your Gateway to a Richer Life’ — Town and Country Real Estate, The Hamptons

22. ‘When Only the Best Will Do’ — Daniel Encell

23. ‘The Ultimate Concierge Real Estate Experience’ — Tanya Dzhibrailova

24. ‘Silicon Valley’s Finest Luxury Homes’ — McNair Group

25. ‘The Hamptons Luxury Market Leader’ — Tim Davis

26. ‘Representing the Finest Coastal Luxury Real Estate in Newport Beach’ — Tara Shapiro

Strong personal brands

These catchy real estate slogans and taglines are built around a person, usually the agent themselves. This is great for building name recognition and developing a personal following. In agent-driven markets, personal branding is key. These slogans give the agent a unique voice and positioning.

27. ‘Sell It Like Serhant’ — Ryan Serhant

Why it works: Leave it to New York City real estate wunderkind Ryan Serhant to develop the catchiest of real estate catchphrases. This slogan conveys confidence and a result-driven approach in real estate. Over the last decade, Ryan Serhant has built one of the most recognized real estate brands. If you want to learn more about how to build a brand like Ryan’s, check out our review of his Sell It Like Serhant real estate branding course.

28. ‘The Gold Standard’ — Century 21

Why it works: For a brokerage founded in 1971 and one of the most widely recognized brands globally, a slogan like “The Gold Standard” is iconic. First, it reinforces Century 21’s reputation. Second, it reminds their audience of their gold brand color. The slogan’s simplicity also makes it memorable, leaving a lasting impression on clients and potential customers alike.

29. ‘The Providence Real Estate Guy’ — Jim DeRentis

30. ‘Buckhead’s Most Trusted Agent’ — Betsy Akers

31. ‘I’ll Sell Your Home Faster & for More Money’ — Bruno Arapovic

32. ‘Your Neighbor, Your Realtor’ — Coco Tan

33. ‘Your Guide to Palm Beach Real Estate’ — Sonja Stevens

34. ‘A Realtor Who Knows His Markets’ — Roger Perry Group

35. ‘Only With Us’ — Mary Lou Castellanos

36. ‘Leading the Industry’ — Stanfield Real Estate Group

37. Work With a Proven Leader!’ — Tracey Allen

38. ‘Highly Ranked for a Reason’ — Ben Lee

39. ‘Perfectly at Home With the Droubi Team’ — The Droubi Team

40. ‘Defined by Service & Expertise’ — Long and Foster

41. ‘You Couldn’t Be in Finer Hands’ — Briggs Freeman

42. ‘An Unmatched Real Estate Experience’ — Wendy Storch

43. ‘The Difference’ — The Altman Brothers

Need some help building your own personal brand? Check out our guide on Real Estate Branding: How to Build Your Brand.

Problem-solving and value propositions

Built to highlight the “why us” aspect, these slogans and taglines showcase the pain point or need the agent/company addresses directly. These are especially useful in B2B or performance-focused markets. They’re direct, benefits-driven, and conversion-oriented.

44. ‘Realtor Marketing for Homebuilders Made Easy’ — Ben Caballero

Why it works: When your clients are multi-billion-dollar homebuilders like Toll Brothers, your real estate slogan needs to spell out the benefits you’re providing them. In this case, Ben Caballero emphasizes what every corporate bigwig wants: simplicity and convenience. Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service is an offer too good to resist.

45. ‘Where Entrepreneurs Thrive’ — Keller Williams Realty

Why it works: As one of the top real estate companies in the world, Keller Williams’ slogan communicates to their target audience of business-minded real estate entrepreneurs. It conveys a sense of opportunity, inviting people to grow their businesses and achieve success within KW’s supportive environment.

46. ‘Better Insights, Better Decisions’— Leslie Garfield

47. ‘Find Homes First. Tour Homes Fast.’ — Redfin

48. ‘Proven Results at Every Price Point’ — Team Foster

49. ‘Knowledge Really Does Matter’ — Diana Perry

50. ‘Providing Real Estate Solutions for Life’ — JD Callander

51. ‘Helping Everyone Find Their Place in the World’ — Lila Delman

52. ‘The Right Agent Can Lead the Way’ — RE/MAX

53. ‘Committed to Exceeding Your Needs’ — Steven Cohen

Emotionally engaging and human-centered

These real estate taglines and slogans are warm and inviting, with an appeal to family, community, and emotional satisfaction. These slogans create empathy and build emotional resonance—ideal for first-time buyers or family-oriented audiences.

54. ‘Everyone Deserves a Dream Home’ — Justin Landis Group

Why it works: Instead of demonstrating his unique selling proposition (USP), Justin Landis expresses his mission as a real estate agent. In other words, he gets up every morning to help people in his community find their dream home. This slogan emphasizes the agency’s mission-driven approach by telling the audience why he does what he does—a far more powerful statement.

55. ‘Our Passion Is People. What’s Yours?’ — The Boutique Real Estate Group

Why it works: To help his brokerage stand out, Raj focused on branding that is friendly and accessible but still ticks all the boxes for well-heeled homeowners and buyers. This real estate slogan conveys their customer-centric approach and dedication to building meaningful client relationships. It invites the audience to reflect on their passion, fostering connection.

56. ‘Live Your Life, I’ve Got This’ — Heather McMast

57. ‘Love Where You Live’ — Bond New York

58. ‘A Home Changes Everything’ — New Story

59. ‘Let Our Family Bring You Home’ — William Raveis

60. ‘A Place to Find Your Home’ — Greenwood King

61. ‘Our Client’s Success Is Our Success’ — Team Bedi

62. ‘We Are Life Changers’ — Pardee Properties

63. ‘Your Way Home’ — Pilkerton Realty

64. ‘Find Your Dream Home’ — Carrie Wells

Invitation and call to action

This approach to slogans and taglines speaks directly to the audience, prompting them to act or imagine a better life with the agent. These make the audience feel involved and empowered, and are great for signage, digital ads, and branding where immediate engagement is needed.

65. ‘Ask Elliman’ — Douglas Elliman

Why it works: By inviting questions and requests, this slogan creates a sense of accessibility, positioning Douglas Elliman as a trusted real estate partner. Short and sweet, this tagline from an Elliman advertising campaign sums up the primary value add they offer: expert advice from decades of experience. It also does an excellent job of humanizing a historic luxury brand that might seem unapproachable to some.

66. ‘Live Who You Are’ — Corcoran

Why it works: A simple, welcoming slogan like this makes perfect sense for Barbara Corcoran’s Manhattan brokerage, which she built from scratch. It speaks directly to those who want to embrace their Manhattan lifestyle, highlighting the desire for authenticity in one of the world’s most vibrant cities.

67. ‘The Next Move Is Yours’ — Douglas Elliman

68. ‘Follow Your Dream, Home’ — Beau Blankenship

69. ‘Find Your Place’ — Compass

70. ‘You Move Us’ — West + Main Homes

71. ‘Always There for You’ — ERA Real Estate

72. ‘Move Smartly’ — Cyd Greer

Tactical, service-driven, and simplified

Perfect for firms that emphasize process, ease, or concierge-style service. These communicate a modern, streamlined experience — especially appealing to busy professionals or digital-first clients.

73. ‘Client Focused. Results Driven.’ — Dolly Lenz Real Estate

Why it works: Dolly Lenz’s slogan focuses on her team’s passion for closing deals and providing client satisfaction and success. Sure, many million-dollar brokers share this commitment, but Dolly Lenz has been doing it longer and better than all. With a career spanning decades of experience, Dolly Lenz has consistently surpassed expectations and set new standards for excellence, which is why her company’s slogan works.

74. ‘Simple. Smart. Powerful.’ — Hawaii Life

75. ‘Impeccable Guidance, With a Legacy of Proven Success’ — Neal Ward

76. ‘A Better Way to Buy & Sell Real Estate’ — Julianne Ward

77. ‘Good Ideas’ — Colliers International

78. ‘Expect Better’ — Better Homes and Gardens Real Estate

79. ‘A Fresh Approach to Real Estate’ — Judy Citron

80. ‘A Smart Move!’ — Exit Realty

Memorable wordplay and alliteration

These slogans and taglines shine through smart structure, repetition, and rhythm — boosting recall, as alliteration and repetition are memory aids. These are excellent for radio, billboards, or social media taglines.

81. ‘Service. Knowledge. Results.’ — Fazendin Realtors

Why it works: In just three words, Fazendin Realtors boils down to the unique value they offer buyers and sellers. Finding your unique selling proposition (USP) and integrating it into your slogan could be challenging, but getting it right will make your slogan more persuasive and help you connect with potential clients on a more personal level. This slogan communicates the brokerage’s values effectively.

82. ‘Extraordinary Reach. Extraordinary Results.’ —The Noble Black Team at Douglas Elliman

83. ‘Unrivaled. Unmatched.’ — Kumara Wilcoxon

84. ‘Dream. Search. Live.’ — Gilbert Gallegos

85. ‘Modern Vision. Timeless Values’ — Jack Conway

86. ‘Experience, Integrity & Service’ — Ash Rizk

87. ‘Knowledge, Experience, Success’ — Adam Kaufman

88. ‘Local Real Estate | Marketed Internationally’ — Pacific Union

89. ‘Local Knowledge, Global Reach’ — Vail Real Estate

How to write a real estate slogan that helps sell your brand

Writing effective real estate slogans isn’t easy. To help get your creative juices flowing and avoid common writing mistakes, here is my eight-step process for crafting a real estate slogan that can make your phone ring.

Step 1. Find your why: write your mission, vision & values statement

Before brainstorming ideas, it can be helpful to determine your mission, vision, and values. This will help you narrow down your unique value proposition and find an element that resonates with buyers and sellers in your farm area. Need help crafting your mission, vision, and values statement? Here are some examples:

Mission: “To help clients achieve all their luxury real estate goals.”

Vision: “To become the most sought-after real estate brokerage in our city, known for our expertise in luxury real estate and commitment to exceeding expectations.”

Values:

Community: We are committed to giving back to our community and making a positive impact by supporting local events and fostering solid relationships with local businesses.
Excellence: We strive for excellence in everything, from top-notch customer service to professionalism in all aspects of our jobs.
Trustworthiness: By showing integrity, we are committed to building trust within our community, clients, and stakeholders.

Step 2. Demonstrate your unique value proposition as a realtor

Your slogan should be more than a few nice-sounding words you can put on your website. It needs to show potential clients and customers why they should hire you instead of one of your city’s hundreds of other agents. What makes your brand stand out from your competitors? Whether it’s your unique approach to customer service, out-of-the-ordinary marketing ideas, or expertise in a specific niche, your slogan should communicate why clients choose you as their real estate partner in buying or selling.

Step 3. Start brainstorming & writing real estate slogans

Now you need to take all your research from your niche and ideas from our generator below, and start writing your real estate slogan. Fair warning: It is harder than it sounds. Try working on writing your slogan in chunks. If you write for an hour on Tuesday, put everything away and don’t look at it again until next Tuesday. Fresh eyes will give you a new perspective and help you find the diamonds in the rough.

Step 4. Ensure your slogan is short, easy to understand & memorable

Short: Is your slogan short enough to be a real estate hashtag? The first goal of writing a killer slogan is to be short. Why? Simple. Shorter sentences are much easier for people to remember than long sentences. While this might seem obvious, many agents cram as much information as possible into their slogans, which almost always leads to long and sometimes confusing sentences.
Easy to understand: If you want your slogan to be effective, people need to understand what it says about your personal brand without having to think about it. The meaning behind your slogan might seem obvious to you, but your audience is not inside your head. To find out if your slogan is easy to understand, send it to a friend or coworker and ask them to tell you what they think it means. If they struggle to explain it—or worse, get it wrong—keep working on it until they get it right.
Memorable: Even if you devise a short and easy-to-understand slogan demonstrating your value proposition, it won’t help you sell your personal brand if people forget it.

Step 5. Listen to how your slogan sounds

After you’ve written a few slogans, try saying them out loud. Do the words have a pleasant rhythm? One way to instantly add rhythm to your slogan is to try to sum up your value proposition into just three words. Here are a few examples:

Honesty, Integrity, Experience
Integrity, Intelligence, Innovation
Simple. Smart. Powerful.

Alliteration — repeating the same letter or sound at the beginning of each word of a sentence — is an excellent way to make your slogan easier to remember. You might also try playing with repeating the same word. Here are a few slogans that use alliteration:

Your Neighbor, Your Realtor
Exceptional Properties, Exceptional Results
Extraordinary Reach. Extraordinary Results.
Unrivaled. Unmatched.

Lastly, consider your slogan’s acronym, as this can make your brand stand out. Avoid using acronyms with unintended meanings or negative connotations that can harm your reputation. Take this FART bus, for example. Not only does it sound funny, but it also creates an unintended association that detracts from the brand’s credibility. Remember, a well-thought-out slogan and acronym combo can leave a lasting impression.

Step 6. Your slogan should resonate with buyers & sellers in your neighborhood

Your slogan must connect meaningfully with your potential clients and customers. Test your slogan with a sample audience to gauge their reactions. If they don’t instantly understand what it means or doesn’t reflect their values, choose another slogan.

Step 7. Consider legalities

Before finalizing your slogan, here are some legal aspects you should consider:

Ensure that your slogan doesn’t violate others’ intellectual property rights. Do not incorporate any element that belongs to others without proper authorization.
See that your slogan is culturally sensitive and contains no offensive language that could damage your brand’s reputation.
It’s important to note that only distinctive and highly creative slogans can be trademarked. Therefore, ensure that no other company in the same industry has taken your slogan. Check the United States Patent and Trademark Office’s Trademark Electronic Search System to check that your slogan isn’t registered.
Verify that you can use the slogan in all your marketing materials. If your employees created it, they should be appropriately credited and compensated.

Step 8. Finalize your slogan

Almost there! Based on feedback and legal considerations, make the necessary changes to finalize the wording of your slogan. Your company’s slogan should align with your brand identity and resonate with your audience. Then, you may start incorporating your slogan into your marketing materials, including your social media accounts, website, business cards, and real estate signs. Use your slogan consistently across all your marketing channels to boost brand recognition.

The Close’s custom real estate slogan generator

You asked, and we delivered. Click below to access our real estate slogan generator, which allows you to create dozens of unique, hyperlocal real estate slogans with one click. Simply input your farm area and the year you launched your business, and our generator will deliver slogans that match your brand. If you don’t like what you see, click the button again to generate more slogans.

Custom Real Estate Slogan Generator

Warning: The slogans produced by this generator were created by our team, but it is up to you to verify trademark status.

Frequently asked questions (FAQs)

What makes a real estate slogan or tagline effective?

An effective real estate slogan or tagline is subjective and depends on several factors, such as the company’s brand identity, the slogan’s effectiveness, and the target audience. A compelling slogan or tagline should be simple and memorable and communicate the real estate company’s values.

What are some real estate slogans focused on first-time homebuyers?

Slogans that resonate with first-time buyers should be warm, supportive, and confidence-building. These clients are navigating the market for the first time, so your slogan should reflect trust, guidance, and simplicity. Here are a few ideas to inspire you:

“Guiding You Home, Every Step of the Way”
“Helping First-Time Buyers Feel at Home”
“From Dreaming to Owning”
“Your First Home, Our Top Priority”
“Navigating Your First Home with Confidence”

When writing for this audience, think less about prestige and more about peace of mind. Focus on the experience you provide rather than the properties you sell.

How important is a slogan in real estate branding?

A strong slogan can be one of the most powerful tools in your real estate branding toolbox. It’s more than a catchy phrase — it’s a distillation of your brand’s personality, promise, and value in just a few words. When done right, your slogan makes you instantly recognizable and memorable, and it helps establish trust with potential clients before you even meet them.

Whether you’re a solo agent, team, or brokerage, a slogan sets the tone for your entire marketing strategy — from business cards to social media bios to your website homepage. In a crowded market, a thoughtful slogan can distinguish between blending in and standing out.

Bringing it all together

Real estate slogans and taglines are more than just your elevator pitch — they’re your elevator door pitch. When you have one second to convey your message, you must make those few words count. What are you going to say? What message do you want to send? We hope this guide helped you find out. Still stuck? Let us know in the comments, and we’ll try to help!

The post 89 Best Real Estate Slogans & Tagline Ideas for Branding appeared first on The Close.

The Complete Guide to Real Estate Referral Fees for 2025

Ysabel Garcia — Tue, 08 Apr 2025 11:59:00 +0000

Key takeaways

A real estate referral fee is a percentage of the commission paid to an agent who refers a client to another agent. The referring agent is only compensated if the deal closes.
Standard referral fees are typically around 25% of the receiving agent’s commission but can vary based on factors like market conditions and transaction complexity.
A formal referral agreement should outline key terms, including the fee percentage, payment conditions, and expiration date. Download our free referral agreement template here!
The receiving agent pays the referral fee from their commission — not the client — ensuring a seamless experience for buyers and sellers.
Referrals are valuable for new agents to build their client base, while experienced agents can use them to earn passive income without handling the transaction themselves.

What is a real estate referral fee?

A real estate agent referral fee is a payment made when one agent refers a client to another. This system encourages agents to share leads, ensuring clients receive the best possible service — even if their original agent isn’t able to assist them directly.

Referral fees help create a strong real estate networking system, allowing agents to connect clients with the right professionals for their needs. This benefits both the client and the agents involved, fostering collaboration and expanding business opportunities.

For new agents, referrals are an excellent way to start building their book of business, gaining experience and making connections early on. On the flip side, sending out referrals can be a great way to earn extra income without having to do the legwork — making it a win-win for everyone involved!

The parties involved in a real estate referral

Real estate referrals include different parties with specific roles and responsibilities.The following are some of the roles that are involved in a referral transaction:

Referring agent: The referring agent (or other real estate professional, like a lender or investor) recognizes that a client’s needs fall outside their geographic area or specialty and refers them to another agent. If the deal closes, they receive a referral fee.
Receiving agent: The receiving agent accepts the referral and works with the client to complete the transaction.
Client: The individual looking to buy, sell, or rent a property. They are connected with the receiving agent to ensure they receive the best possible service.
Broker: Brokers are licensed real estate agents with additional experience and education. They can act as either the referring or receiving agent, but not both in the same transaction.

Who pays real estate referral fees?

Referral fees are paid by the receiving agent from their commission, not by the client. The client is only responsible for the total commission outlined in their agreement, while the receiving agent deducts the referral fee from their earnings.

This payment is typically made after the transaction is completed, ensuring that the referring agent is compensated only when the deal successfully closes.

How much is a referral fee?

The standard real estate agent referral fee is typically around 25% of the gross commission earned by the receiving agent. This rate is common for both residential and commercial transactions, but can vary based on the agreement between agents and other factors.

The equation for computing the referral fee is as follows:

(Property sale price × Receiving agent’s commission) × Referral fee percentage = Referral fee

Factors that influence the referral fee

Referral fees can range from as low as 20% to as high as 35% based on factors such as:

Market conditions: Demand and timing can impact rates, which is essential when considering the best and worst times to buy a house.
Complexity of the referral: High-value or niche transactions may warrant a different fee structure.
Level of service required: Some referrals demand more involvement, affecting the agreed percentage.

Example referral fee calculation

A buyer is referred to a buyer’s agent, and the deal closes as such:

Property sale price: $500,000
Total commission rate: 6% (split equally between the listing and buyer’s agent)
Buyer’s agent commission rate: 3%
Referral fee percentage: 25%

Step 1: Calculate the Buyer’s agent’s commission

The buyer’s agent earns a percentage of the total sale price as commission.

Formula:
Buyer’s Agent Commission = Property Sale Price × Buyer’s Agent Commission Rate

Calculation:
$500,000 × 0.03 = $15,000

This means the buyer’s agent receives $15,000 in commission from the sale.

Step 2: Calculate the referral fee

The referral fee is a percentage of the buyer’s agent’s commission.

Formula:
Referral Fee = Buyer’s Agent Commission × Referral Fee Percentage

Calculation:
$15,000 × 0.25 = $3,750

This means the referring agent would receive $3,750 as a referral fee.

How to ask for a referral fee

Securing a referral fee requires clear communication and professionalism. Agents should confidently present the referral arrangement while ensuring transparency and fairness.

Here’s how to approach the conversation:

1. Establish the value of the referral: Before making the request, highlight the value of the referral. Emphasize how the client is qualified, motivated, and ready to proceed, making the transaction beneficial for both parties.

2. Be clear and direct: Clearly state the expectation of a referral fee upfront. Avoid vague language — let the receiving agent know the specific percentage being requested and ensure they are on board before making the referral.

3. Reference industry standards: Most referral fees fall within the standard 20% to 35% range of the receiving agent’s commission. Citing these industry norms can make negotiations smoother.

4. Put it in writing: A formal real estate referral agreement should outline all key terms, including the fee percentage, payment conditions, and expiration date. A written contract protects both parties and ensures there are no misunderstandings.

5. Maintain professionalism: Even if the other agent declines the referral fee, keeping the conversation professional strengthens relationships for future opportunities. If they push back on the percentage, be open to negotiation within reasonable limits.

6. Follow up: Once the deal is in progress, check in periodically and ensure everything is on track. After closing, politely remind the receiving agent of the agreed-upon fee and request timely payment.

By confidently and professionally asking for a referral fee, agents can maximize their earnings while fostering strong industry relationships.

Related article: 14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

Elements of a real estate referral agreement

A well-structured referral agreement ensures clarity and fairness for both parties. Before sharing or accepting referral leads, it’s essential to outline key terms to avoid miscommunication and protect both the referring and receiving agents.

Referral agreement example

A strong referral agreement should include:

Names and contact information: Clearly state the names and contact details of both the referring and receiving agents.
Client’s name and contact details: Include the client’s information and preferred points of contact.
Referral fee percentage: Specify the agreed percentage of the commission to be paid as the referral fee.
Conditions for payment: Outline any requirements for the referral fee to be paid, such as the successful closing of a transaction.
Expiration date: Set a timeframe to ensure the agreement remains valid for a specific period.
Signatures of both parties: Both agents must sign to formalize the agreement.

Be prepared! Having a pre-made referral agreement saves time and ensures a smooth process when referral opportunities arise. A simple, ready-to-use contract allows agents to fill in the details and proceed efficiently.

Looking for a free, easy-to-use referral agreement template? Click the button below to download and get started today!

Reasons why agents refer clients

There are many reasons to refer a client to another agent, but it always comes down to putting the client’s best interests first! A referral ensures they receive the expertise and service that best fit their needs. It may also be necessary when the work falls outside your scope or capacity, allowing the client to be better served.

Agents should consider referring clients to others in the following situations:

Geographic limitations: A client is interested in buying or selling property outside the agent’s normal market or region.
Specialized expertise: The client requires an area of expertise that falls outside the scope of the agent’s specialty. For instance, you might not specialize in commercial properties, luxury estates, or farms, but you know another agent who can better serve your client’s needs.
Too many clients: If the agent has accepted too many clients and is overwhelmed, they will not be in a position to provide new clients with the time needed to handle their cases.
Conflict of interest: An agent is faced with the possibility of a conflict of interest that would make objective representation of the client impossible.
Better fit: The agent knows of another professional who will be a better match for the client’s needs and preferences.
Legal or ethical requirement: The agent is legally or ethically bound to refer the client in compliance with regulations or professional requirements.
Client request: In some instances, a client might want to be referred to another agent.
Personal circumstances: The agent is not able to handle new clients because of personal circumstances, such as health issues or extended leave.
Market conditions: arket conditions and trends that you are unfamiliar with may necessitate handling by another agent to be effective.
Professional relationships: To develop professional relationships with other agents and brokers, referrals can help those relationships grow into a circle of trust and mutual benefits.

Related article: 20 Clever Real Estate Pop-by Ideas to Get More Referrals

What to do when a referral deal closes

Wrapping up a referral deal properly helps maintain strong professional relationships and increases the chances of future referrals. While the referring agent may check in, proactive communication ensures a smooth process and keeps the door open for more opportunities.

Here’s what to do next:

Confirm closure details: Confirm that everything regarding the deal has been closed out in accordance with the terms of the referral agreement. Every document needs to be signed and submitted!
Notify referring agent: The referring agent or broker should be notified regarding the successful closure. Any details regarding completion may be provided.
Calculate the referral fee: Calculate the referral fee amount based on the percentage of the commission paid as agreed upon. The amount must be calculated per the terms spelled out in the referral agreement.
Make the payment: Pay the referring agent or broker in a timely manner. Use the payment type set by the referral agreement, which might be a bank transfer or check.
Send documentation: Send a copy of the final closing statement, together with other documentation to be used, to the referring agent. Attach an itemization of how the referral fee was calculated.
Thank the referring agent: Don’t forget to thank them for the referral. This part is instrumental in maintaining a good relationship for future referrals. A gift could also be a nice gesture to maintain future lead flow.

Related article: 18 Clever Real Estate Marketing Ideas

Frequently asked questions (FAQs)

What's the difference between a referral fee and a commission?

A referral fee is a percentage of the commission paid to a referring agent for introducing a client to another agent. A commission, on the other hand, is earned by an agent upon completing a transaction, typically as a percentage of the property’s sale price. This commission is usually split between the listing agent and the buyer’s agent. If the buyer’s agent received the lead through a referral, a portion of their commission is paid as a referral fee.

What's the difference between a referral fee and a finder's fee?

A referral fee is a percentage of the commission paid between licensed real estate agents for introducing a client, typically outlined in a formal agreement. A finder’s fee, on the other hand, is often a one-time fixed payment given to someone — licensed or not — for introducing a deal. While referral fees follow industry regulations, finder’s fees must comply with state laws, especially when involving unlicensed individuals.

Can only real estate agents refer leads?

While licensed real estate agents and brokers typically make referrals, unlicensed individuals and other real estate professionals, such as mortgage brokers or attorneys, can also refer leads. Former clients also often refer friends or family, and may receive gifts or incentives instead of a referral fee!

How are typical real estate referral fees structured?

Real estate referral fees are typically a percentage of the commission earned by the receiving agent. Before making a referral, agents agree on the percentage through a written referral agreement. The standard fee is usually 25% of the full commission, but it can vary based on the specifics of the transaction. Clearly outlining the referral fee in writing helps maintain transparency and prevent misunderstandings.

Bringing it all together

A solid understanding of real estate referral fees fosters better collaboration between agents and ensures top-tier service for clients. Referrals help expand an agent’s network, match clients with the right expertise, and lead to positive testimonials that strengthen credibility.

By building a strong referral system, agents can continuously generate new business opportunities while creating a thriving real estate ecosystem based on trust, cooperation, and mutual success.

Have you worked on a referral deal? Share your experience below!

The post The Complete Guide to Real Estate Referral Fees for 2025 appeared first on The Close.

Marketing – The Close

The Top 10 Real Estate Lead Generation Companies for 2025

My picks for the top real estate lead generation companies

CINC: Best overall for hyperlocal leads & IDX websites

Why I chose CINC

Standout features

iNCOM: Best website designs for lead generation

Why I chose iNCOM

Standout features

Offrs: Best for seller leads without a contract

Why I chose Offrs

Standout features

Market Leader: Best for exclusive leads

Why I chose Market Leader

Standout features

Real Geeks: Best for affordable, all-in-one lead generation platform

Why I chose Real Geeks

Standout features

REDX: Best for niche leads

Why I chose REDX

Standout features

zBuyer: Best for affordable leads with no contract

Why I chose zBuyer

Standout features

Zurple: Best automated lead nurturing system

Why I chose Zurple

Standout features

Zillow Premier Agent: Best for buyer leads

Why I chose Zillow Premier Agent

Standout features

SmartZip: Best for geographic farming

Why I chose SmartZip

Standout features

Methodology: How I chose the top lead generation companies for real estate

Frequently Asked Questions (FAQs)

How do most realtors get leads?

Are real estate lead generation companies worth it?

How much should you pay for lead generation?

What is the best CRM for realtors?

Your Take

15 Real Estate Flyer Examples & Templates to Boost Your GCI

1. Real estate flyer template showcasing property features

2. Just-sold real estate flyer template

13 Just Sold Postcard Examples & Templates (+ Resources)

3. Just listed template for real estate flyer

4. Open house flyer template

15 Open House Invitation Templates & Tips to Attract Buyers

5. Agent introduction real estate flyer template

6. Real estate auction flyer template

7. Flyer template with neighborhood market updates

8. Spotlight high-end features with this magazine-like flyer

9. Selling with an expert agent flyer template

10. Simple house for sale flyer template

11. Luxury property real estate flyer

12. Apartment for rent real estate flyer template

13. Home-selling process flyer template

14. Commercial space real estate flyer template

15. Find your dream home real estate flyer template

How to create real estate flyers

Frequently asked questions (FAQs)

What should a real estate flyer say?

How do you write a catchy flyer?

How big is a real estate flyer?

Your take

28 Best Real Estate Email Templates for 2025

Real estate email templates for sellers

1. Discount broker objection handler email

2. Newer agent listing appointment follow-up email

3. Open house feedback report email

4. An ‘on the fence’ real estate seller lead email

5. Value-added follow-up email with seller

6. Home valuation request email

7. Listing presentation follow-up email

The Complete Guide for Effective Listing Presentations (+Template)

8. Expired listing reachout email

Real estate email templates for buyers

9. Listings interest

The Ultimate House Hunting Checklist for Your Clients

10. Open house follow-up email

The 13 Best Open House Follow-up Email Templates (+ Writing Tips)