Need prompt inspo to use for real estate in ChapGPT? You’re in luck! We’ve compiled a list of 117 prompts you can use to get the ball rolling. 

Bonus: Download 117 ChatGPT Prompts

What Is ChatGPT?

Ok, let’s get technical: ChatGPT is an artificial intelligence (AI) chatbot developed by OpenAI. It’s based on the Generative Pretrained Transformer (GPT) language model and is considered a Natural Language Processing (NLP) tool, which is a branch of AI. This means it can understand and chat with us in everyday language. One of the best things about ChatGPT is how quickly it responds and gets things done. It’s like having a knowledgeable personal assistant who knows all about real estate right at your fingertips.

How to Use ChatGPT for Real Estate

ChatGPT works best when it gets to know who you are. When you create a free account at OpenAI.com, it’s helpful to begin your first session by writing a prompt to introduce yourself. The more details you provide about your personality, style, and target audience, the better it can assist you with tasks. ChatGPT will deliver responses that align with your persona and tone. When you request something for your business—whether it’s an email, social media post, or text message—it will sound more authentically like you.

There are so many ways ChatGPT for realtors can help you in your business and give back time you thought you’d never see again. Here are some ways to get started.

1. Property Descriptions

Property descriptions are an important part of marketing a listing. Aside from the pictures, it is the first way to capture the attention of potential buyers. If this has never really been your “thing” to write descriptions, it’s the perfect task to assign to your new AI assistant. Try copying the prompt below and putting your own spin on it to see what ChatGPT for real estate comes up with for listing descriptions!

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Prompt: Hey Chat! Can you craft a property listing description for {#}bedroom/{#}bathroom home in {city or community}, focusing on the unique features, proximity to shopping, attractions, and nearby schools?

2. Client Follow-up & Communication 

Building authentic relationships is key in real estate, and that takes consistent communication. Staying in touch with clients and potential clients should come naturally, but there are ways to streamline your outreach. Ask Chat to draft several emails and text messages that you can have on-the-ready in your customer relationship manager (CRM) for when you need them. Then, just copy and paste.

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Prompt: Hey Chat! Can you write a text message to my seller clients to let them know things are still moving forward with the contract? There’s nothing they need to do but be patient. Make it sound a little fun and conversational but still professional. Please include emojis.

Pro Tip: Create an entire series of nurturing text messages for all of your prospects, clients, past clients, and even your sphere of influence. Just tell ChatGPT what the text messages are for and ask for a certain number of texts to save and use when needed.

3. Community Insights 

Providing value to your clients and the community you work in will help you stand out as a go-to resource when people are looking to buy or sell in the area. Utilize the chat to compile a list of the best restaurants, attractions, or large companies for your community. Use those to build a community guide, newsletters, or postcards.

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Prompt: Hey Chat! Can you compile a list of all the best places to eat out or enjoy happy hour in Winter Haven, Florida?

Pro Tip: Use ChatGPT for real estate agents’ farming efforts. Ask for community insights for the area you’re farming, and then use the results in an infographic, newsletter, or social media campaign. Just share the area in the chat, and it will dig up info for you.

4. Social Media & Content Creation 

Creating content can be time-consuming and often gets pushed aside as immediate client needs take priority. However, it’s a necessary evil in today’s world of real estate marketing. Using AI to batch out a content calendar can really help boost your online presence and save you a ton of time. Whip up blog posts, social media updates, and even video scripts while choosing how long you want the videos to be.

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Prompt: Hey Chat! I would like to create {#} social media posts on seller tips. Please include emojis! Also, make them playful and conversational.

Pro Tip: Always double-check your projects before posting them. While chat is helpful, it isn’t flawless. You might find mistakes, some phrases could sound overly formal, or there might even be potential violations of fair housing laws. So, always proofread before you publish.

5. Email Drip Campaigns & Newsletters

ChatGPT for real estate helps you create engaging drip marketing campaigns and newsletters tailored to your target audience. You can even schedule to send them out at different times. If you’re already using a CRM, you might have some templates. But if you’re looking to try something fresh or don’t have any templates, ChatGPT can step in. Just share what you want to include, like market stats or updates on new listings, and let the AI take care of the rest.

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Prompt: Hey Chat! Draft a series of emails to go out to Zillow leads looking to move to my area. My leads tend to be {typical lead demographics} unfamiliar with my area. I would like a series of {#} emails to send out immediately after the lead comes into my CRM. Make the tone fun, conversational, playful, a little snarky, but professional. Please give me some idea as to when to send out each email, as well.

6. Lead Magnets 

Many real estate pros use lead magnets to fill their CRMs with potential clients’ contact info, but coming up with great ones can be tough. That’s where ChatGPT comes in. It can help brainstorm some lead magnet ideas and even draft something up for you. Once you have that info, create an eye-catching PDF download using Canva Pro or Adobe Photoshop. It’s a fun way to engage your audience and attract the right clients.

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Prompt: Hey Chat! Create a checklist as a lead magnet for my target audience, military movers.

Writing a ChatGPT Prompt

The best thing about ChatGPT prompts is that you can write them as if you’re talking to your personal assistant and asking for a favor. If the response you receive doesn’t resonate with you, specify the changes you’d like to make or ask ChatGPT to regenerate the response, and you will get a new one. All of the responses are saved in your account, so you can use, adjust, or revisit them as needed.

The best way to learn is to start using ChatGPT. Here are a few prompts to get you started:

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• Hey Chat! Can you write an email drip campaign of six emails to send to my past clients over six months about selling their homes, what’s in it for them, why they might want to sell, and what that might mean for them?
• Hey Chat! Can you write 20 social media posts about how to start your day for success? Use emojis and make the tone friendly and conversational.
• Hey Chat! Can you help me write five blog posts about the homebuying experience? Make them educational but light and fun.
• Hey Chat! Please write five one-minute scripts for videos about the pitfalls of the home-buying process and center them on things you should not do while buying a house. Make them funny.

Alternatives to ChatGPT

Even with all the amazing things ChatGPT can do, it’s not perfect. As AI continues to integrate into our lives, more options become available. So, if you’re not getting the answers you want from ChatGPT, check out some alternatives.

Product/Software/Platform	Why It’s a Great Alternative	Learn More
	Researches active and sold comps and creates detailed, comprehensive market analysis (CMA) reports with the click of a button.	Visit saleswise
	Helps streamline your listing process, create effective ad copy, and increase your listing response rate.	Visit listingcopy.ai
	Predicts likely sellers, updates missing contact info, and even triggers automated notifications so you never miss an opportunity again.	Visit Likely.ai

Best Practices for Effectively Using ChatGPT in Real Estate

Following the listed best practices below, you’ll maximize the effectiveness of ChatGPT in your real estate initiatives while mitigating potential risks associated with relying solely on AI-generated information.

• Provide clear & specific prompts: Ask concise questions or provide instructions that are easy to understand.
• Iterative refinement: If the first response differs from what you want, provide feedback or more details.
• Fact-check information: It’s important to double-check the information, particularly regarding specific property information, legal issues, or financial data.
• Incorporate local knowledge: This helps contextualize the data generated by ChatGPT and ensures that it aligns with the specific nuances of the local market.
• Use as a supplementary tool: This should be used as an addition to human knowledge rather than a substitute, as it might not adequately represent the legal, financial, and emotional factors frequently present in real estate transactions.

Future of AI in Real Estate

Think about it: Twenty years ago, an online presence, posting on social media, making YouTube videos, and writing blogs weren’t really a big thing in real estate. Today, these are commonplace and can take up a ton of time, so a lot of people end up needing to hire help to keep up. Tools like ChatGPT are becoming a part of our everyday lives, making these tasks easier and giving us back some precious time and freedom. 

The invention of the internet, MLS, and lead gen tools may have taken some getting used to. Still, they ultimately serve to support our business efforts, allowing us to assist clients in buying, selling, and investing in real estate. We are likely to see consistent evolution and change in our industry. However, despite this, one thing remains the same: the authentic relationships we form with our clients. It’s important to consistently show up for your clients, past clients, and your network. Don’t sweat the thought of ChatGPT taking your job—it’s just a tool, not a person. 

FAQ

What is the best AI assistant for real estate?

What is the 80% rule in real estate?

Is ChatGPT free?

Bringing It All Together

ChatGPT can be a handy tool for the real estate industry. It helps generate content ideas, provides the latest market information, and facilitates smooth communication. However, it’s important to use it wisely. Be aware of any potential biases and stick to ethical practices. By leveraging what ChatGPT offers, you can streamline your business tasks, increase efficiency, and be more present with your clients and loved ones. Have you tried using it yet? Please share what you’ve learned so far in the comments!

The post ChatGPT for Real Estate: The Complete Guide for Agents appeared first on The Close.

Before Your Open House

Getting ready for an open house is more than just a task. It’s an opportunity to impact the future of the property significantly. As the big day approaches, you must tackle several essential tasks to ensure everything runs smoothly and impresses potential buyers. 

1. Consider Professional Staging

Remember, you only get one chance to make a first impression. If your new listing needs a little extra pizazz, consider the expertise of a professional staging company or software. They can make the most of your client’s existing decor or spice it up to help your listing pop. And if your listing is vacant, adding a few things to give context to the space is essential to attract the perfect buyers.

Check out Apply Design, the ultimate user-friendly app that empowers everyone to stage their listings effortlessly. Unlike other virtual staging apps, Apply Design still gives agents the freedom to work their magic. It has an intuitive interface and a vast selection of elegant furniture, art, lighting, rugs, and plant renderings!

2. Get Pro Photography

Now that you’ve got the place looking super-fly, it’s time for real estate photography. Word of warning—don’t skimp on the pictures! You’re about to post this listing for everyone to view and want these pictures to draw potential buyers to your upcoming open house. Be sure to hire a professional to get the job done. Or, if you DIY, at least check out our tips to ensure buyers stop scrolling through Zillow to add your open house list to their calendar.

Pro Tip: While your pro photographer is already in your new listing and everything looks perfect, get them to shoot some video for you, too. Some photographers can create Reel-style short vertical videos that you can use to post to social media to announce your upcoming open house. If your photographer doesn’t offer this service or you want to do some DIY to save some cash, make some quick videos yourself using your cell phone camera.

3. Boost Your Open House Post on Facebook

Given that most of your potential open house guests are conducting their house hunting online, boosting a Facebook post to announce your open house can be a game-changer. Just ensure your Facebook ad is designed to cut through the noise on Facebook. If you’re yet to set up a Facebook business page, you can find a comprehensive guide in our How to Set Up a Real Estate Agent Facebook Page to Get More Leads article.

4. Decide Which Food & Drinks You Want to Serve

Believe it or not, the refreshments you serve at your open house can greatly impact how you are perceived as an agent. Remember, most of your guests don’t know you. That means they will be judging you on everything, including food! By serving high-quality open house refreshments, you will enhance your professional image and leave a lasting impression on your guests.

If you’re ordering food, give the restaurant or caterer enough time to prepare it. Two days before the open house should usually be enough lead time, but call ahead to make sure. If you’re making refreshments alone, shopping and preparing a few days before couldn’t hurt. 

5. Send an Email Blast or Newsletter Reminder

You worked hard to build your email list; now is the time to use it. Include your open house announcement in your weekly newsletter, or better yet, send out a dedicated email blast if you think the house is a good deal or it offers something curious neighbors might want to see.

Looking for a simple way to send out your email blast? Pipedrive provides a customizable email builder with impressive templates and email analytics. Its intuitive interface lets you create visually appealing emails tailored to your branding and audience. Its robust analytics offer valuable insights into email performance, including open rates, click-through rates, and engagement metrics.

6. Post Your Open House on Zillow & Realtor.com 

Of course, not all your potential guests will be on your email list, but they will be scrolling Zillow and realtor.com if they’re looking to buy. Zillow’s dedicated setting for scheduling open houses is a convenient tool to help you plan your event. You need to plan it early, but not too early. Four days or so before your open house should do the trick. 

Why stop with your open house? Zillow Premier Agent is a powerful tool that lets you connect with buyers where they’re already looking, giving you the confidence that your property is being seen by the right people.

7. Text Buyers You’re Already Working With

If you’re working with buyers, send them a quick text to announce the open house. It might not be the perfect home for them, but it gives you another chance to connect and will show them you’re working hard for your seller client.

8. Text Your Seller a Checklist to Prepare the Home

It’s important to give your seller time to prepare for the open house. They might need to clean, hide valuables, or make arrangements for pets. To show your thoughtfulness and care, offer to send a house cleaner, even though they might refuse. It’s the thought that counts!

Two Days Before Your Open House

Are you ready to host an open house for your real estate listing? Two days before the big day, you must utilize social media to reach out to the neighbors and prepare essential materials. These steps not only help you maximize attendance but also create a buzz that can make your open house an exciting event. 

9. Post an Instagram Reel Preview Announcement 

Since your Facebook post has already been boosted, take a few minutes to create a quick Instagram Reel to announce the open house to your followers. It doesn’t have to be Hollywood-quality, but it should tell them the date, time, and address and maybe include a sneak peek of the home. 

Highlight the benefits of attending, such as getting a first-hand look at the property, meeting the real estate agent, and asking any questions you may have. Shoot and edit this in advance, posting it two days before the open house.

Example of Instagram Reel open house preview announcement (Source: Instagram)

10. Do Some Circle Prospecting

Agents may shy away from knocking on doors (even though you should do that, too). Still, circle prospecting is a unique way to establish a personal connection with the neighborhood around your listing. Circle prospecting is a real estate strategy to generate more leads by focusing on a smaller area around a specific property. This makes building relationships and showcasing experience easier, creating a more personal outreach than cold calls. 

This personal touch can significantly enhance your chances of gaining another client. So, step out, knock on those doors, personally invite the neighbors to the open house, and then follow up with the results using a Just Sold postcard after you close.

11. Review Your Open House Scripts & Icebreakers

If you’re a new agent or haven’t held an open house in a while, it’s crucial to freshen up your open house scripts and icebreakers. This preparation will ensure you don’t stumble on the big day, making you feel more reassured. You want to be loose and spontaneous, but having some snappy phrases in your arsenal can’t hurt! A great example of an icebreaker and script from Laura Marie, Team Leader, eXp Realty:

12. Add Your Open House Sign 

Consider installing the open house sign a little earlier than scheduled. This can notify neighbors and passersby that they are welcome to drop by and view the home at their convenience without making an appointment.

13. Print Out Your Sign-in Sheets or Set Up Your App

It also helps to print out your open house sign-in sheets a few days before the event. The last thing you want is to have a printer malfunction or discover you’re low on ink the morning of the event.

By the way, printing your open house sign-in sheets is so 2020. Savvy agents are stepping up their open house game with apps like Curb Hero, which feeds leads directly to thousands of customer relationship managers (CRMs) to help you easily stay on top of your potential new clients. And it’s free!

The Day of Your Open House

Get ready for your open house by taking care of these key tasks: think about what to bring to an open house as a realtor, put up directional signs, jazz up your for sale sign with balloons, and set up welcoming signs, eye-catching open house flyers, and important disclosures. Paying attention to these details will help set the right tone and make your open house a hit!

14. Install Open House Directional Signs

Given that many locations restrict the placement of directional signs to the day of your open house, it’s crucial to take the initiative and wake up early to install them. This proactive approach ensures you’re in control of the event’s logistics.

15. Put Balloons on Your For Sale Sign

While some realtors may dismiss balloons as tacky, they are a practical and effective tool to prevent your guests from getting lost and to attract attention. Embracing this strategy can give you confidence in the smooth running of your open house.

16. Put Out Welcome Signs, Flyers & Disclosures 

Once your directional signs and balloons are in place, it’s time to prepare the house for viewing. Set up a visible and informative entrance with a small table displaying your welcome sign, sign-in sheet, flyers, and disclosures. This clear guidance ensures your guests are well-informed from the moment they arrive.

Two Days After Your Open House 

As a realtor, your work doesn’t end when the last visitor leaves the open house. Completing post-open house tasks is a key part of your real estate agent open house checklist. It’s not just about wrapping up the event—it’s about maximizing your chances of getting property offers, generating new leads, and making a lasting impression on your sellers. The diligence and focus you put into these tasks can lead to approving reviews of your services and boost your professional reputation.

17. Text Buyers’ Agents for Feedback 

If you know any agents who brought or sent buyers to your open house, text them and ask for feedback. You can also include them in your follow-up emails, but texting will likely get you a faster—and hopefully more honest—response. 

18. Add Sign-ins to Your CRM 

This step should be fast and easy if you use an app that integrates with your customer relationship manager (CRM) like Pipedrive. If you’re working with paper sign-in sheets, enter them manually or send the list to your virtual assistant.

Pipedrive’s email segmentation allows agents to filter contacts based on various criteria, such as activities, products, and deals. This enables personalized emails to be sent to all clients, resonating with each recipient. Additionally, Pipedrive automates tasks such as reminders and email follow-ups, streamlining client management for real estate agents

19. Text Hot Sign-in Leads for Feedback 

After having great conversations with your guests, sending a friendly text is a more personal way to follow up than emailing. Remember to offer something of value, like inviting them for a coffee to discuss their real estate needs and desires further.

20. Email Cold Sign-in Leads

Finally, it would be best to take all the people who gave you their contact information and put them on a drip campaign. A drip campaign is a series of pre-written emails that are automatically sent to a specific group of people over a period of time. You can start with an email request for feedback and follow up with hot new listings. Make sure you ask for their business in your call to action. An example of an open house follow-up email is shown below:

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Subject line: I Need Your Opinion…

Hi {Contact name},

Thanks for stopping by my open house this weekend at {open house address}.

Really quick, what did you think of the open house? I try to make my open houses fun and informative experiences for all my guests, but because we get so busy, I don’t always have enough time to hear from every guest.

I would love to get your feedback, warts and all. If something went wrong, that would help me get it right next time.

We can also chat about the market if you’d like. I have {#} years of experience in {your farm area}, so I can talk about this market for days. I’m an open book!

What’s a good day to chat?

Best regards,

{Your name and title}
{Your contact info}

21. Share All Feedback & Performance Data With the Seller

After receiving feedback about the home, put it all together and send it to your seller. Apps like Spacio will give you a form to send them with the data, making the process convenient and easy. However, you can always write it in an email or text message along with your analysis if that’s more comfortable for you. 

Bringing It All Together

Hey there, everyone! I’ve created a comprehensive open house checklist for realtors, but I’d love to make it even more impressive with your help! If you think anything should be added to the open house checklist for sellers, please feel free to share your ideas in the comments. Your input is incredibly valuable, and together, let’s make this real estate agent open house checklist absolutely fantastic!

The post The #1 Open House Checklist Top Agents Use to Get Amazing Results appeared first on The Close.

Social Media Real Estate Ads Examples

Advertising on popular social media platforms like Facebook and Instagram is always a game-changer for real estate agents. According to the National Association of Realtors (NAR), social media (52%) is the top tech tool that provides REALTORS® with quality leads. You only need a killer concept, a captivating lead magnet, compelling copywriting, and creative flair to reel in those leads on Meta’s top platforms. I’m here to show you some of the best real estate ads on Facebook and other platforms and explain why they’re so effective.

1. Buyer Quiz Ad

Lead magnet: Quiz

Why this copy works: This copy starts by leveraging first-time buyers’ FOMO (fear of missing out) and then cleverly offers a solution. What’s particularly effective is how it speaks directly to the person reading, making them feel valued and important rather than addressing a general audience. Instead of a generic image, they opted for a picture of the agents teaching the course. This choice makes the agents appear friendly and approachable, creating a sense of familiarity and comfort for the first-time homebuyers they’re targeting.

Pro Tip: Don’t have the time or patience to learn Facebook ads? Top Producer Social Connect makes it easy. Enter your city and budget, and Top Producer’s advertising experts do the rest. Even better, you’ll get a suite of automated lead nurturing tools to keep them warm while you work with clients.

2. Reasons to Buy a Home Video Ad

3. Home Valuation Ad

Lead magnet: Free home valuation

Why this copy works: It’s simple and straight to the point. Emphasizing the word “free” helps draw in people who have not sold a home before and don’t know that all home valuations are free. I love how the agent added a casual yet professionally shot picture of herself. This unique approach sets her apart from other agents and is sure to intrigue and engage potential customers. Too many home valuation ads use bland, generic graphics; we would bet this one converts much better.

4. First-time Homebuyer Tips Video Ad

Lead magnet: Video

Why this copy works: This language is light and fun but gets straight to the point and uses emojis to guide the reader through the real estate ad. The video’s title, in bold and attention-grabbing italic font, immediately draws your attention. This element of intrigue makes the audience feel drawn in and curious, but still professional.

5. Simple Exclusive Listing Ad

Lead magnet: Private tour

Why this copy works: With only one sentence, this copy cuts through the noise on social media and gets straight to the point. Using the terms “accepting appointments” and “private tour” not only makes the listing sound exclusive but also emphasizes the value of the experience, making potential clients feel intrigued. It is simple but very effective: gorgeous photography, brokerage branding, and a headshot in the lower right corner. This professional presentation instills confidence in potential clients, making it perfect.

6. Simple Exclusive Listing Ad: Example 2

Lead magnet: Private tour

Why this copy works: This ad’s success lies in its simplicity. A professional image, precise address, and straightforward price, all presented in an elegant font, instill confidence, rendering additional copies unnecessary. This template is a versatile solution that can be adapted for a wide range of marketing needs. It’s not limited to private tours but could also be used for open houses, under contract, or just-sold real estate ads. Apply your brand colors and logo, and you’re ready to go.

7. Simple Open House Ad

Lead magnet: None

Why this copy works: Once again, the power of simplicity shines through in this copy. It cuts through the noise and gets straight to the point, instilling confidence in the reader. The two charming emojis add a touch of personality without overwhelming the message. Again, simplicity is key! The beautiful real estate photography, clean graphic design, and company branding strategically placed in the lower right corner reinforce the audience’s role in shaping the company’s identity.

8. Open House Ad With Aerial Shot

Lead magnet: None

Why this copy works: The ad’s effectiveness is not reliant on many copies. Instead, it impresses with its minimalistic approach, relying on the strength of its creativity to capture the audience’s attention. Coupled with decreasing attention spans—now just 8.25 seconds—complex ads cause more confusion than conversion. The bold, clean design, a testament to the ad’s effectiveness, draws the audience’s eye into this ad. The headshot and contact information are on the lower left instead of the more traditional lower right, but it still works.

9. Buyer Lead Ad

Lead magnet: None

Why this copy works: This copy is a masterclass in leveraging FOMO and desire. In just two sentences, it taps into the universal longing for a home we truly love. It cleverly positions its website as the key to alleviating the audience’s FOMO. It’s all about simplicity! This is not a grand mansion but a humble, approachable home. It’s nice but not intimidating, making the audience feel comfortable.

10. Six Costly Mistakes Homesellers Make Ad

Lead magnet: e-Book

Why this copy works: This copy empathizes with the fears that every homeseller experiences before, during, and even after putting their home on the market. Even better, it offers a solution to help them overcome those fears. It won’t win any graphic design awards, but it certainly grabs your attention. Photography or graphics would just distract from this simple, powerful copy.

Are you considering social media ads for your property but find the process of creating, posting, and testing them time-consuming? Experience the benefits of Sierra Interactive’s Real Estate Ad Management tool. With just a budget setting, you can leave the rest to them, allowing you to focus on other crucial aspects of your property sale!

11. Seasonal Ad for X (Formerly Twitter)

Lead magnet: Seasonal theme

Why this copy works: Be sure to take note of this intriguing social media post on X (formerly Twitter). The post is designed to grab the attention of potential buyers and sellers and encourage them to learn more about the sales process. Its seasonal theme makes it especially timely and appealing for the Halloween season. It cleverly incorporates the theme into the question, “haunted by the housing market?” and includes a professional headshot and contact details, making it easy for viewers to see them.

12. Short-video TikTok Ad

Lead magnet: Short-video

Why this copy works: Heider Real Estate has achieved tremendous success by harnessing the power of TikTok to showcase its listings. With an astounding 3.7 million followers, Daniel Heider effectively uses trending songs and music to make property listings more entertaining and engaging. Furthermore, as shown in the example above, instead of just showing the property, Heider included real people in the house, allowing potential buyers to visualize themselves enjoying the property, a strategy that has proven effective on such a large scale.

13. Funny Real Estate Memes or Jokes

Lead magnet: Real estate memes and jokes

Why this copy works: Remember to incorporate real estate memes into your social media strategy to highlight your property listings, personality, and brand. Using memes is an engaging and lighthearted approach to grabbing the interest of your audience and establishing a sense of rapport with your page visitors.

14. Real Estate Quote

Lead magnet: Real estate quotes

Why this copy works: The tagline in this post is strategically crafted to appeal to potential home buyers. It uses a simple and comforting image to evoke positive emotions, drawing on inspiration and joy to drive the message home. This is followed by a clear call to action, prompting the audience to take the next steps toward purchasing their dream home.

Outdoor Real Estate Ad Examples

The outdoors is more than just a path from your car to your listing. Many enjoy activities like walking dogs, jogging, and riding bikes. The outdoor advertising market is projected to reach USD 43,900 million by 2028 with a 3.9% Compound Annual Growth Rate (CAGR) during 2023–2028, underlining its enduring value in a competitive marketing landscape. The great outdoors is a good place to reach people who may not use the latest apps. Here are some cool outdoor real estate agent ads.

15. Sense of Home Scratch & Sniff Ads

Why this copy works: These eye-catching and freshly scented scratch-and-sniff ads are designed to make you feel part of a community. They are enough to make your average curious resident pause. Once they’ve got your attention, the message behind these ads—that our new developments foster a sense of ‘home’ and community rather than just a place to live—resonates deeply.

16. Compass: Powering Your Home Search

Why this copy works: A great pun works wonders, and this copy brings everyone in on the joke. These slickly designed and clever ads on electric car charging ports send the perfect message to the very kind of hip, upwardly mobile, and eco-conscious clientele every brokerage covets. 

17. Stribling Building Listing Signs

Why this copy works: This well-made listing ad signs leaves a lot up to one’s imagination. I know there’s a townhouse for sale on a gorgeous, tree-lined street. Maybe that’s all we need. I like the mystery. The simplicity here lets the environment do the heavy lifting, and the bright pink logo elevates the overall look, keeping the ad from feeling stale or boring.

18. Halstead Outdoor Ads

Why this copy works: In the first example, Halstead uses a clever play on words in hopes their audience will pause just one second longer. “Move to what moves you, huh? That’s clever. What’s this? Halstead? I’ll look into them.” This second example lets the bright poppy colors do the heavy lifting. It’s hard to ignore the vibrancy, and an open house with this chic of a sign is probably a property worth seeing.

19. Realtor.com Subway Ad

Why this copy works: Making a pun about the subway seems like a rite of passage (ha!) for advertising execs cutting their teeth on transit signage. Realtor.com’s ad here, on the other hand, is well thought out. The cheeky play on the ad’s placement—an LCD that alternates between ads like this and upcoming subway departures—makes this ad stand out.

20. Realtor.com House Wrap Ad

Why this copy works: This message uses FOMO to entice its audience to switch from Zillow to Realtor.com. A tried-and-true ad strategy. No one wants to miss out on something great. This type of ad can go viral and take on a life of its own. It’ll get people talking, sharing and, above all, checking out Realtor.com.

21. StreetEasy Subway Ad: ‘You’re Dead to Me!’

Why this copy works: This speaks to New York City or any other metro with a massive chip on its shoulder. It gives the audience confidence that the agency is in the know, speaks the language, and has true local bona fides. StreetEasy’s subway ads have always been clever, but these ads take an old-school monster fight from classic movies and insert humorous things that New Yorkers tend to argue about—in this case, moving to LA.

Print Real Estate Ad Examples

The rumors of print advertising’s death have been wildly exaggerated. An eMarketer.com survey found that 82% of Americans trust print ads in newspapers and magazines more than digital ads (only 61% of consumers). Also, some real estate agents still swear by the persuasive qualities of ink and paper. Are they right? Well, judge for yourself. Here are a few killer print ads that we bet will have a great return on investment—or will at least help grow brands.

22. Douglas Elliman: Ask Elliman

Why this copy works: Still one of our favorite real estate agent ad campaigns of the past few years, Douglas Elliman’s “Ask Elliman” campaign hits all the right notes. It manages to evoke expertise and care at the same time. The Elliman-branded blue pops against black, white, and gray shades. It has a slightly nostalgic feel but is appealing to just about any audience in a modern setting.

23. NAR: Most Valuable Square Inch

Why this copy works: This magazine ad makes the NAR aspirational, if not damn near heroic. The copy creates a club that you want to be a part of (or that we want to represent our interests in). I don’t need to see the Realtor’s face to know she’s trustworthy, has integrity, and will sell this house. Or help you buy it. This is an ad that shows us as much as it tells.

24. Lefferts Place Mews

Why this copy works: This copy makes you contemplate your legacy, hopes, dreams, and maybe even hints that the “life is short—buy the pretty house” argument. Of course, it also works on a literal level—it’s a historic property.

25. Nourmand & Associates: New Hire Announcement

Why this copy works: OK, you’re probably wondering why I put a new hire announcement, of all things, on this list, and I’ll admit it—it’s not really for the copy. It’s for the design. This example showcases why it’s crucial to sweat the small stuff to get ahead. The typography, layout, and imagery are all pinpoint perfect.

26. Compass: Door Hangers

Why this copy works: These just-listed and open-house door hangers ideas keep the message simple and let the properties and headshots do the talking. Door hangers are often a check-the-box marketing tool, but if you take the time to think about layout, images, and overall design, they can make a huge impact. Instead of going right into the trash can, someone will pause, take in the beautiful property photos, and maybe even read that testimonial.

27. First Mallorca: Taylor-made Houses

Why this copy works: How clever are these ads for Mallorca-based luxury real estate firm First Mallorca? The “Taylor-made houses” line makes it. It’s a fresh approach to the idea that this brokerage is focused on the client as an individual. The image works here, reinforcing the idea that each buyer or seller is as unique as the properties.

28. Sotheby’s International Realty

Why this copy works: Clean, classic, eye-catching images and pithy copy are everything you need to get the most out of a two-page layout. This Sotheby’s campaign is about creating a vision of an aspirational and familiar lifestyle.

29. Corcoran’s ‘Live Who You Are’ Campaign

Why this copy works: I’m enchanted by this whimsical take on Corcoran’s core statement, which celebrates the life you’ll live in your new home. These illustrations by Simone Massoni are fun and clever while still evoking emotion. Other Corcoran print campaigns showcase photography by Rob Howard, Annie Liebovitz, Paul Costello, and Stefan Anderson. The Corcoran brand believes that storytelling fosters loyalty, and I agree.

If we had to pick a single real estate brochure company to recommend, it would be ProspectsPLUS! It has marketing print collateral in almost every format and size, plus no membership fee. Some providers require a monthly subscription to access designs, but ProspectsPLUS! works well for one-off projects and ongoing campaigns.

Real Estate Brand Promotional Items Examples

Your headshot, logo, and other branding can be used on items like pens, notepads, and similar items for promotion and advertising. Giving away these items can help potential clients and existing customers remember your professionalism, skill, and dedication. According to a study, 40% of consumers keep some promotional items for over 10 years. That’s longer than most other types of advertising. Another study found that 83% of people like getting promotional products with an advertising message.

30. The Helpful Branded Fridge Magnet

Why this creative works: I’m a big fan of any longevity promotional item. This helpful, well-designed magnet will live on the fridge, reminding leads that one cup equals 8 ounces and that you are there any time, day or night, to help with real estate.

31. Custom Mug of Your Mug

Why this creative works: Branded mugs are pretty common, but this illustrated, customized mug has real personality and is likely to stand out among all the clutter in your kitchen.

32. Brokerage Ready-to-Wear Line

Why this creative works: Sometimes, you need your brand to make a statement. It helps when there’s an emphatic period at the end. This SERHANT. hoodie sweatshirt is classic, warm, and brilliant advertising. Imagine people walking around wearing your brokerage name on their clothing, hats, fanny packs, or even swim trunks—it doesn’t get much better than that.

33. Branded Pen Ad

Why this creative works: Discover the power of promotional pens! By putting your contact information and logo on a pen, you’re not only providing a useful tool, but also spreading your brand to a wide audience. Imagine handing out these pens at open houses, listing appointments, networking events, or giving them to buyers as they sign on the dotted line. It’s a brilliant way to get your brand out there and make a lasting impression!

34. Tote Bags

Why this creative works: Branded reusable bags and totes are a massive hit with eco-conscious individuals. When you add a catchy slogan, your contact details, and your logo to a bag, just like the example above, your customers essentially become walking billboards for your brand.

Internet Platform Best Realtor Ads Examples

To attract real estate leads, advertise on high-traffic sites like your local multiple listing service (MLS), Zillow, Realtor.com, Trulia, and Craigslist. Use Google, Microsoft ads, Yelp, and your website to establish your expertise. Since 41% of recent buyers’ first step in the home buying process was to look online at properties for sale, ensuring that your ads stand out in the crowded online landscape is crucial. Here are some successful real estate ad ideas and what makes them stand out:

35. Zillow Active Property Listing

Why this creative works: This Zillow property listing is effective because the agent, with their professional approach, uses visually stunning images to capture the reader’s attention. The listing also highlights the benefits and details of working with their firm, instilling a sense of confidence. High-quality photos and compelling property descriptions are included to encourage visitors to linger and browse.

36. Google Paid Advertising

Why this creative works: This awesome Google ad may not have any images, but it’s a powerhouse for generating real estate leads. Using targeted keywords and showcasing the brokerage’s impressive 5-star Google My Business profile ratings, this ad pulls in leads from Google in a specific area like a pro!

37. Real Estate Agent Sponsored Google Ad 

Why this creative works: This sponsored real estate agent Google ad is effective because it showcases a professional realtor headshot, adding a personal touch and credibility. The eye-catching headshot helps establish a connection with potential clients, conveying trust, professionalism, and a human touch. This ad is designed to make a lasting impression on its target audience!

Direct Mail Real Estate Ads Examples

Direct mail strategies like postcards and flyers are still super effective for generating leads. They make you stand out, grab people’s attention for longer, and pack a bigger emotional punch than digital ads. Plus, even though they might cost more than online ads, they’re still pocket-friendly for agents. And here’s the best part—you can target specific audiences based on demographics and niche markets, making it super efficient for generating leads in your specialized areas of expertise!

38. Mailable Real Estate Flyer

Why this creative works: This mailable real estate flyer displays a local home in the area with captivating photos to entice buyers and provides sellers with a sample of its high-quality marketing materials. All you have to do is choose a specific neighborhood or get a mailing list for a particular street from a direct mail service, and presto! You’re all set to send out your personalized real estate flyers.

39. Recipe Direct Mail Postcards

Why this creative works: This clever direct mail real estate agent postcard targets potential sellers. It includes a fantastic recipe that not only grabs attention but also gives people a reason to hold onto the card. By regularly sending out postcards with different recipes, you will ensure your brand is always on your contacts’ minds.

40. Personalized Calendar

Why this creative works: Branded calendars, such as the one provided, are valuable household items that constantly remind you of your brand. These personalized calendars are not only excellent gifts for clients but also for potential clients, as well as friends and family. By displaying your information, these calendars can help maintain brand recall and serve as a practical and thoughtful token of appreciation.

Direct Digital Real Estate Ads Examples

Many businesses have effectively used digital campaigns in real estate. According to Statista, 70% of consumers prefer to receive emails from online brands. Effective strategies include clear headlines for direct emails, monthly newsletters, and holiday emails with recipes or tips. Let’s explore some appealing real estate agent advertising examples for digital ad campaigns and why they successfully generate and convert leads.

41. Direct Email Ad

Why this creative works: This straightforward email is effective due to its concise headline, which presents a question to potential buyers. The email copy provides a solution that highlights the real estate agency’s expertise and features its current listings. Use these emails to share your listings with your email subscribers.

42. Direct Text Ad

Why this creative works: This real estate advertisement informs buyers ready to buy by advertising an open house through the highly effective medium of text message marketing. Text messaging is a powerful way to update your contacts about new listings. With a higher open rate of 98% compared to email’s 21.7%, it’s an incredible way to remind clients about upcoming events or open houses or to check in with them.

43. Monthly Newsletter

Why this creative works: A monthly real estate newsletter sent directly to your inbox is a powerful tool for lead generation. It fosters consistent engagement, showcases your expertise, highlights your listings, and provides detailed market updates. But it’s not just about information, it’s also about action. Its call to action is designed to motivate and encourage readers to take the next step, whether it’s exploring your listings, contacting your agents, or making a conversion.

44. Holiday Email

Why this creative works: One of the most effective and non-intrusive ways to engage with your clients is through holiday emails. These emails, unlike traditional sales pitches, are a subtle yet powerful way to reinforce your brand and humanize your relationship. These catchy real estate ads are not pushy or salesy but a gentle reminder to your clients that you’re thinking of them. And for even more impact, share them on your social media platforms. Check out our real estate holiday calendar so you will never miss out!

Frequently Asked Questions (FAQs)

How do you write an effective real estate ad?

What is the basic rule of advertising in real estate?

Do Facebook real estate ads work?

Bringing It All Together

Remember to use attention-grabbing taglines, eye-catching images, and imaginative content in your real estate ads. Spreading your ads across multiple channels is essential to connect with a larger audience. Advertising is a crucial investment for a thriving real estate business. Have some powerful real estate ads you’d like to show off? Or do you have some insights about upcoming trends? Share your thoughts in the comments!

The post 44 Clever Examples of Real Estate Ads (+ Why They Work) appeared first on The Close.

To show you how simple it can be, we put together this checklist of what to do with your open house leads and compiled a list of the best follow-up emails to send after open house in 2024. After the emails, we’ll give you 10 expert tips for writing better emails to boost your open and response rates.

Each visitor to your open house is a potential client. Using these four rules, you’ll be able to categorize them, put them into your customer relationship manager (CRM) and start your lead nurturing process.

• Immediate follow-up: Contact each lead within 24 hours of hosting your open house—if not that same day. This quick response will be your demonstration of the level of attentiveness, commitment, and service you provide to your clients. Try to use a personal touch here. 
• Qualify your leads: Understand that some people are just coming by to take a look at a listing in the neighborhood and have no intention of buying or selling anytime soon. Others might be seeking a listing in that neighborhood, ready to pull the trigger. Knowing which leads are hot and which are not enables you to focus your attention on the ones that matter most. 
• Provide valuable information: Share relevant market info—stats, listings, and other resources—to position yourself as a knowledgeable professional. Think neighborhood guides, market trend reports, or customized property listing presentations. 
• Regular follow-up: To build your relationships, establish a regular schedule for check-ins with your leads. Mix up your follow-ups in terms of emails, phone calls, and personalized mailings. Invite them to a client appreciation event! Keep the conversation going: Building a relationship over time can convert a lead to a client when they’re ready to make a decision.

1. The Coffee Meet Email

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Subject line: Coffee This Week? (on Me)

Hi {name},

Thanks for stopping by my open house this weekend at {open house address}.

As you know, these things can be kind of crazy for agents, so apologies if I didn’t get a chance to chat with you in more detail about your hunt.

To make it up to you, I’d like to invite you over to the Starbucks near my office in {office location} for a cup of coffee (on me) to talk about how your search is going.

I’ve been in the industry for {#} years, so I’m happy to just talk about the market, your expectations, or anything else you’d like to learn more about.

My schedule fills up quickly these days, so click below to reserve a time on my calendar below.

{link to scheduling app}

Best regards,

{Your name and title}

{Your contact info}

2. The Honest Feedback Email

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Subject line: Did You Hate It…?

Hi {name},

So nice meeting you this weekend at my open house at {open house address}.

The reason I’m reaching out is to get some honest feedback for the listing. Did you hate it? Love it? A little bit of both?

As an agent, my duty is to help homeowners (and potential owners) understand their asset. The reason I want to hear your thoughts, no punches pulled, is because I didn’t get to this position without acting on honest feedback!

If you have a few minutes, I’d love to chat with you about your thoughts on {open house address} and your experience home-hunting in {neighborhood} in general.

Click below to schedule a call later this week.

{link to scheduling app}

Best regards,

{Your name and title}

{Your contact info}

3. The Recent Sales Report Email

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Subject line: Just Sold in {Neighborhood}! Curious About Others?

Hi {name},

After your visit to {open house address}, I thought you might be interested in the recent sales in the neighborhood. In the past month, {#} homes were sold for an average closing price of ${#}, including a {description of similar listing} just a few blocks away.

My aim is to provide you with insight into the local market—and at the same time, arm you with valuable information! With that in mind, I’ve attached a detailed neighborhood report with recent listings for your reference.

Best regards,

{Your name and title}

{Your contact info}

4. The Comparable Listings Email

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Subject line: If You Liked {your open house address}, You’ll LOVE These!

Hi {name},

Thanks for stopping by my open house at {open house address} this Sunday. As you can imagine, these things can get hectic, so apologies if we didn’t have the opportunity to talk longer.

I just wanted to drop you a quick line to offer no-strings-attached showings for these {#}-bedroom homes that I think would be perfect for you. Which works better for a showing, Saturday or Sunday?

Click below to schedule an appointment.

Best regards,

{Your name and title}

{Your contact info}

P.S.: If you’re not interested in these listings, I’d love to take you out for a cup of coffee sometime this week to try to narrow down what you’re looking for.

5. The Open House Opinion Email

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Subject line: I Need Your Opinion…

Hi {Contact name},

Thanks for stopping by my open house this weekend at {open house address}.

Really quick, what did you think of the open house? I try to make my open houses fun and informative experiences for all my guests, but because we get so busy, I don’t always have enough time to hear from every guest.

I would love to get your feedback, warts and all. If something went wrong, that would help me get it right next time.

We can also chat about the market if you’d like. I have {#} years of experience in {your farm area}, so I can talk about this market for days. I’m an open book!

What’s a good day to chat?

Best regards,

{Your name and title}

{Your contact info}

6. The Off-market Listings Invitation Email

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Subject line: Your Private Invite: Get the Best Listings BEFORE They Hit the Market!

Hi {name},

Thanks for stopping by my open house at {open house address} this Sunday. As you can imagine, these things can get hectic, so apologies if we didn’t have the opportunity to talk longer.

If you’re still interested in homes in {neighborhood} like {open house address}, I’d love to invite you to my private off-market listings alert emails.

Here’s how it works: Once a week, I send you the latest and greatest listings the minute they hit the market (or before). If you want to see one, you can schedule an appointment right from the email. Simple!

The only catch is that these emails would be more helpful if I know what you’re looking for. When would be a good time to set up a quick call so I can tailor this list to your needs?

Best regards,

{Your name and title}

{Your contact info}

7. The Market Analysis Report Email

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Subject line: Exclusive Insight: The Latest Market Trends in {Neighborhood}!

Hi {name},

It was a pleasure to have you at the open house {day of week}. Since you seem to be someone who’s interested in {neighborhood}, I wanted to share a market analysis report with you. This covers the current trends, recent sales data, and predictions for the upcoming weeks and months in {neighborhood}.

Understanding these trends is important to making an informed decision, especially in our current market! The analysis is attached—please let me know if you have any specific questions. I’m just a phone call or quick email away.

All the best,

{Your name and title}

{Your contact info}

8. The Personal Connection Follow-up Email

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Subject line: I Have to Ask You…

Hi {name},

So nice chatting with you about dogs at my open house at {open house address} this Sunday.

If you or any of your dog-loving friends are looking for some no-nonsense real estate advice, would you be willing to come to my weekly Real Estate Q&A Session at {name of the local establishment}?

The place actually allows dogs, so feel free to bring {dog’s name} along.

Even if you’re busy on Sunday, let’s keep in touch on LinkedIn. I don’t share any listings there, but I occasionally write articles about real estate that might come in handy someday.

Best regards,

{Your name and title}

{Your contact info}

9. The Hot Lead Email

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Subject line: This Weekend

Hi {name},

This is {your name} from the open house at {open house address} this {day of week}. I didn’t get your phone number, so I thought I would reach out here instead.

Just a quick heads-up, we have several pending offers on {the open house address} and wanted to give you the inside track since you loved the {feature} so much.

Call me to talk. I can also set up some showings for other places: {your cell phone number}

Talk soon,

{Your name and title}

{Your contact info}

10. The Buyer’s Seminar Email

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Subject line: Save the Date!

Hi {name},

This is {your name} from the open house at {open house address} this {day of week}.

I just wanted to reach out to invite you to my new buyer’s seminar I am hosting at {local bar} next {day of week} at {time}. I will be covering the many ways that buying in {your farm area} has changed this year. I also invited a mortgage broker for the Q&A session.

Feel free to call me on my cell if you have any questions before the seminar: {your cell phone number}. If not, I hope to see you on Wednesday!

Best regards,

{Your name and title}

{Your contact info}

11. The Community Update Email

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Subject line: What’s New in {Open House Neighborhood}? Check Out the Latest!

Hi {name},

I hope you’re doing well—it was a pleasure to meet you at the open house {day of week}. As we all know, a house isn’t a home without a community! And this neighborhood isn’t just about beautiful homes like the one you visited at {open house address}. It’s about a sense of community and belonging.

With this in mind, I wanted to provide you with a quick update on the developments in {neighborhood}. Recently, we’ve seen several new businesses open, including {list businesses}, and there are upcoming events like {list events} that are bringing a great vibe to the community!

If you’re considering making {neighborhood} your new home and want to know more about life here, reach out to me.

If not, let’s still keep in touch! Reply “yes” and I’ll share market updates and fun events directly to your email.

Best regards,

{Your name and title}

{Your contact info}

12. The Buyer’s Seminar Email

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Subject line: Save the Date!

Hi {contact name},

This is {your name} from the open house at {listing address} this {day of week}.

I just wanted to reach out to invite you to my new buyer’s seminar I am hosting at {local bar} next {day of week} at {time}. I will be covering the many ways that buying in {your farm area} has changed this year. I also invited a mortgage broker for the Q&A session.

Feel free to call me on my cell if you have any questions before the seminar: {your cell phone number}. If not, I hope to see you on Wednesday!

Best regards,

{Your name and title}

{Your contact info}

13. The Price Drop Email

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Subject: Price Change for {Open House Address}

Hi {name},

I just wanted to quickly follow up with you about {open house address}. The seller needs to move to {state} quickly and to help her sell her home faster, which is why we’ve decided to lower the price from {previous asking} to {new asking}.

As you may know if you’ve been looking for a few months, this moves this gorgeous {#}-bedroom, {#}-bathroom home with {unique selling feature} from a good deal to an AMAZING deal. This home in this condition will not last at this price.

If you’d like to come take another look or submit an offer, you can text me anytime: {your phone number}.

Best regards,

{Your name and title}

{Your contact info}

10 Tips for Boosting Open & Response Rates for Open House Follow-up Emails

Now that you have some templates to work with for your open house emails, here are 10 tips for customizing them and improving your engagement.

1. Keep Your Follow-up Emails Short & Sweet

One common mistake I see agents make with open house follow-up emails is writing long, detailed messages chock-full of information. When I point this out, they always say the same thing: “But I want to give them as much information as possible!”

While this may be a noble gesture, it’s the kiss of death in the email marketing world for a straightforward reason. People are busy. Very few will have the time to open, let alone read, your 800-word email. Instead, try to stick to 100 to 200 words. This length is ideal because it only takes your lead a minute or two to read and act upon your message.

2. Personalize Your Follow-up 

It may take more time than sending a mass thank-you email, but if you had a great conversation with an open house visitor or know that you had a hot lead come by who expressed a lot of interest, drop them a personal email that references your conversation. Try to reference something they may have mentioned about an event coming up, or what their plans were that weekend. 

Personalized follow-up helps your leads feel valued and heard. They won’t feel like they’re talking to a salesy real estate agent, but forging a relationship beyond the commission. Showing you care is much more powerful in relationship building than a simple mass email. 

3. Avoid Asking Questions That Can Be Answered With a Simple ‘No’

This is an old negotiating trick. All you need to do is replace any yes-or-no questions with more open-ended ones.

Here’s a quick example: Instead of asking your lead if they have time to meet this weekend, ask them which day works better to meet, Saturday or Sunday.

The only caveat here is that you need to be careful not to come across as aggressive or forceful. Both can turn off prospective clients, buyers especially.

4. Always Include a Call to Action

When it comes to real estate marketing, one of the biggest mistakes I see Realtors make time and time again is forgetting to include a call to action (CTA). Open house follow-up emails are no different. If you don’t include a short, snappy, and actionable line asking your leads to take action, you’re leaving money on the table.

Even something small like “Visit my website” provides your leads a place to go after reading your email. This underlines why personal branding and a robust online presence is important. 

5. Avoid Spammy Words in Your Subject Line

Although Google doesn’t release the exact criteria that can land your emails into someone’s “promotional” folder—or heaven forbid, their spam folder—there are a few best practices you can follow to make sure.

The first and most crucial step is to avoid using spammy words in the subject line or even the body of your emails. Words and phrases like “free,” “limited time offer,” and “call now” can trip Google’s spam filters and ensure your message never gets read.

6. Follow Up Your Email With a Phone Call

If you’re not already doing it, you should make an effort to always reinforce your open house thank-you emails with a quick, personal phone call. Trevor James, coach and staff writer with The Close, explains how to pull this off:

“Even if they don’t answer, it’s a chance to connect with your potential client. A personal touch goes a long way. But be armed with the info on the open house listing and make sure you’re prepared to answer any questions they might have. This is another way to showcase your knowledge and preparation skills.”

7. Try to Move the Conversation Past the Open House

This one is a bit trickier but worthwhile trying to master. While the open house gives you the excuse to email them in the first place, it’s often not a very interesting topic of conversation.

Instead, try to steer the conversation toward something else in your first email. If you’re looking for a hint, during your open house make a point to learn something about each guest: their favorite season, their name, and a favorite topic of conversation—this will empower you to personalize your outreach, leading to a much better chance at converting your leads. 

Learning some basic objection handlers will help once you transition your conversation to the phone.

8. Use a Scheduling App Like Calendly

A scheduling app like Calendly can help improve the response rate on your emails dramatically because it makes it easy to set an appointment with you. Instead of going back and forth with their calendar app open, all they need to do is click on a button and choose a time. You can also integrate Calendly times to meet right into your email. 

9. Think Outside the Box by Using Video

I’ve already made the point that you should be adding value to your follow-up emails—not just saying, “Thanks for coming by!” With that value-add in mind, why not deliver your message to your clients in a special way? You can use YouTube to record your message or utilize software like BombBomb to embed your video right in your email. Some agents even use video texts for those hot leads. In real estate, it’s about relationships and branding. This is a great opportunity for you to showcase these skills for potential clients. 

Your video can provide info on recent listings, list out two or three important market stats, or invite your open house visitors to an upcoming event. Make an impact with your clients and they’ll remember you when they’re ready to buy or sell a home. 

10. Maintain Your Motivation

Open houses are great for generating leads, but you’re bound to have several visitors who are “just looking” and have no interest in engaging in a real estate transaction anytime soon. That’s all right—it’s part of sales, and we just brush it off! The name of the game is follow-up. After all, 71% of buyers interviewed only one real estate agent during their home search. If you’ve connected with them, that should be you!

And open house leads are much better than leads just browsing homes online. Certain agents and brokerages report open house conversion rates of 5 to 7%. If you’re hosting two open houses per month, you can expect to see at least one client walk through those doors. It’s hard work, but stick with it!

Over to You

Have a great open house follow-up email template you think deserves to be in this article? Let us know in the comment section.

If you’re looking for more open house advice, check out our 29 Open House Ideas That Will Actually Get You Leads and our free open house sign-in sheets. Or take a peek at our top picks for open house apps to make your open house more effective and get more leads!

The post The 13 Best Open House Follow-up Email Templates (+ Writing Tips) appeared first on The Close.