The best realtor closing gifts should be thoughtful and tailored to your client’s personality and new home, and selecting the perfect one is similar to topping off your transaction with whipped cream and a cherry. From a customized towel and a packing essentials kit to a potted plant and a premium coffee maker, the best real estate closing gifts will spark joy at the end of your client’s home-buying journey.

Personalized or customized gifts

House portrait

• Cost: From $80.00
• Location: Visit Letterfest

The gift of an artistic rendering of the new home can make beautiful wall art in your client’s new space and commemorate the latest chapter in their life. It is perfect for your clients who appreciate wall decor and is one of the many meaningful closing gift ideas for buyers that can accompany them even after moving out.

Welcome mat

• Cost: From $19.99
• Location: Visit Amazon

A custom welcome mat is a thoughtful and practical gift that adds a personal touch to your client’s new home. By featuring the homeowner’s last name or initials, the mat creates an inviting entrance while serving as a lasting reminder of the home-buying experience. Not only is it stylish and functional, but it also reinforces the realtor-client relationship every time the homeowner steps through the door. This gift suits any home style, making it a versatile choice that leaves a lasting impression.

Cutting or charcuterie board

• Cost: $24.99
• Location: Visit Amazon

A custom cutting or charcuterie board combines functionality with elegance. By engraving your client’s name or initials or even a meaningful date in their life, the board becomes a special keepsake that they’ll use for years — whether for prepping meals or entertaining guests. This thoughtful gesture reflects your attention to detail and adds a personal connection to your client’s new home.

Monogrammed towel

• Cost: From $19.99
• Location: Visit Amazon

Imagine your client’s face when they walk into their new bathroom or kitchen with luxurious, personalized towels. This is one of the best realtor closing gifts for clients who appreciate the elegant touches around their homes. Ensure you select high-quality towels, especially if your client appreciates the finer things in life.

Holiday ornament

• Cost: From $6.99
• Location: Visit Amazon

Clients who are sentimental or enjoy the holidays may appreciate personalized ornaments. These cherished keepsakes can be admired year after year when the holidays roll around. This gift is optimal for those who enjoy celebrating holidays or creating new traditions. It leaves a festive touch and a lasting impression.

Note cards

• Cost: From $9.99 for 10 cards
• Location: Visit VistaPrint

This thoughtful gift combines practicality with a personal touch. Customized with the client’s name, initials, or greetings, it’s a stylish way for them to send thank-you notes or special messages. It adds an elegant feel to any correspondence and serves as a lasting reminder of your attention to detail.

Pet collar with QR code

• Cost: From $14.99
• Location: Visit Amazon

Items like customized collars, beds, or treat jars show that you’ve thought about every member of your client’s household. The gift acknowledges the importance of their furry friends and adds a personal touch.

Practical & useful gifts

Packing & moving essentials kit

• Cost: From $39.99
• Location: Visit The Home Depot

It’s incredibly practical during one of life’s busiest and most stressful times. By providing essential items like boxes, packing tape, markers, and bubble wrap, the kit helps ease your client’s moving process. It shows your consideration for their immediate needs and demonstrates your commitment to supporting them beyond the sale.

Home improvement store gift card

• Cost: From $5.00
• Location: Visit The Home Depot

This allows your clients to purchase whatever they need for their new space — whether for small repairs, upgrades, or decor. It’s a practical way for you to show support for their homeownership journey. It is versatile and a highly useful gift that keeps your gesture top of mind long after the move.

Tool kit

• Cost: From $15.00
• Location: Visit The Home Depot

Whether hanging pictures, assembling furniture, or tackling small DIY projects, your client will appreciate having the right tools on hand. It’s a practical, long-lasting gift that reinforces your commitment to their homeownership journey and ensures they think of you whenever they put it to good use.

First-aid kit

• Cost: From $16.50
• Location: Visit Amazon

Accidents can happen anytime, and having a well-stocked kit ensures your client is prepared for minor injuries or emergencies. It’s a useful, long-lasting gift that adds peace of mind and reinforces your role as a realtor who goes the extra mile to support clients beyond the sale.

Serving tray with coasters

• Cost: From $27.99
• Location: Visit The Home Depot

This stylish gift enhances your client’s home experience. It’s perfect for entertaining, whether they’re serving drinks and snacks or organizing their space. The tray adds a touch of elegance, while the coasters protect surfaces. This gift shows your commitment to helping them settle into their new home.

Cleaning service gift certificate

• Cost: Min. of $100
• Location: Visit Molly Maid

The gift of a clean home is invaluable. It is perfect for helping your client transition smoothly into their new space, especially after the stress of moving. It’s practical — and perhaps a gift that they were not expecting to receive. It’s ideal for a busy client or someone who could use a helping hand.

Cleaning supplies kit

• Cost: From $67
• Location: Visit Branch Basics

Moving can be messy, and having essential cleaning items on hand saves your client time and effort as they settle in. A supplies kit is a practical gift that shows you care about their comfort while subtly reinforcing your role in their homeownership journey.

Smart home device

• Cost: Your choice
• Location: Visit Amazon

Items like smart speakers, thermostats, or security cameras can be the ideal gift for smart homes or ones with smart appliances that can benefit from connectivity to smart devices. This gift shows your consideration for their comfort and safety. These gadgets are perfect for tech-savvy clients and those who appreciate the latest innovations.

Decor-specific gifts

Potted plant or tree

• Cost: From $49
• Location: Visit Bloomscape

This adds life and warmth to your client’s new home. Plants improve air quality, create a calming environment, and are a great way to personalize a space. Whether it’s a low-maintenance succulent or a beautiful indoor tree, it’s a gift that keeps on giving, growing over time. This thoughtful gesture beautifies the home and serves as a lasting reminder of your attention to their homeownership journey.

Key holder or entryway organizer

• Cost: From $22.95
• Location: Visit Amazon

A fun or stylish key holder can be a nice touch in your client’s new home. You can even engrave it with your client’s name or pick a design that fits their aesthetics to enhance the entryway of their home. Selecting the right one demonstrates your consideration for their style. It’s an ideal closing gift for clients who appreciate functionality or need a little help with organization.

Scented candle

• Cost: From $16.95
• Location: Visit Candleberry

This makes creating a cozy and inviting atmosphere easy. High-quality candles with unique scents help your clients relax and enjoy their new space. This gift is luxurious and comforting, making their home feel even more special and serene. It’s perfect for clients who appreciate aromatherapy or have expressed appreciation for beautiful scents.

Throw blanket

• Cost: From $79.90
• Location: Visit Quince

A throw blanket is a cozy and thoughtful gift for your client because it adds warmth and comfort to their new home. A high-quality throw is both practical and decorative, making it a versatile addition to any home. The gift shows that you care about your client’s comfort, leaving them with a lasting reminder of your thoughtful gesture.

Prints or artwork

• Cost: Your choice
• Location: Visit Minted

If you have a close relationship with your client and sense their style, gifting them with artwork for their home can help enhance the new space’s beauty. To make the gift more meaningful, choose a piece that reflects their taste or highlights some of their favorite things, like a local landmark. This is perfect for clients who appreciate art.

Luxury & experience gifts

Decanter and glasses

• Cost: $725 for a premium decanter and $725 for six champagne glasses
• Location: Visit RIEDEL

This adds sophistication to your client’s new home. It enhances the experience of serving alcohol, elevating both taste and presentation. A beautifully crafted decanter is a functional piece and a statement of style and refinement, making it the perfect fit for a high-end home. This luxurious item demonstrates your commitment to providing an exceptional experience for your most discerning clients.

Personalized coffee table book

• Cost: From $49.00
• Location: Visit Artifact Uprising

This thoughtful gift not only enhances your client’s living space but also shows your attention to detail and commitment to providing a personalized experience. Customizing the book with their interests or life milestones creates a unique, meaningful keepsake. It serves as a stunning decorative piece and a conversation starter in their home, reflecting their sophisticated taste.

Home scent gift set

• Cost: From $195.00
• Location: Visit L’OBJET

It is an excellent gift because it adds a sensory experience that enhances the atmosphere of your client’s new home. High-quality, curated fragrances create an inviting and luxurious ambiance, making their space more comfortable. It’s a subtle yet impactful gift that adds a touch of indulgence to complement their refined lifestyle.

Coffee maker

• Cost: $379
• Location: Visit Aarke

This elevates your client’s daily routine, offering a premium coffee experience right at home. It reflects refined tastes, making it a perfect addition to a luxury kitchen. Whether it’s for enjoying a morning cup or entertaining guests, a top-tier coffee maker shows your attention to quality and provides a long-lasting, functional gift that enhances their lifestyle.

High-quality cookware

• Cost: From $109.99 for two nonstick pans without covers
• Location: Visit All-Clad

This gift blends elegance with functionality. Whether your client is hosting dinner parties or preparing everyday meals, high-end pots and pans add a touch of luxury to their kitchen. This thoughtful gift not only reflects their refined tastes but also enhances their home and lifestyle, making it a lasting and practical reminder of your exceptional service.

Best realtor closing gifts for different client profiles

Given the realtor gifts for clients listed above, here are guides tailored to varied profiles.

First-time homebuyers

Families with children

Empty nesters

High-net-worth clients

Renters

Why you should buy real estate closing gifts for clients

A well-chosen gift makes you memorable long after the transaction is complete. Clients will associate their new home with your generosity and professionalism.

• Strengthens relationships: Shows care beyond the transaction, fostering long-term connections.
• Encourages referrals: Makes clients more likely to recommend your services to others.
• Enhances your brand quality: Reflects your personal brand and commitment to quality service.
• Creates memorable experiences: Turns their stressful process into a great and special one.
• Recognizes milestones: Acknowledges the significance of buying, making it more meaningful.

Frequently asked questions (FAQs)

When should I give my clients gifts?

How much should I spend on a real estate closing gift?

Do I always need to give my clients a real estate closing gift?

The post The 25 Best Realtor Closing Gift Ideas for 2025 appeared first on The Close.

Bonus: Download the 6-Day Text & Email Campaign for New Leads

Initial contact scripts for buyer leads

• Objective: Introduce yourself to potential buyers, establish rapport, and move them toward conversations about a property search.
• What to keep in mind:
  • Introduce yourself and your brokerage.
  • Personalize the message by mentioning a property or area of interest.
  • Ask a question or provide helpful information to encourage a response.

Script 1

• Use for: Messaging a buyer lead

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Hi, [name]! I’m [your name] with [your brokerage]. I saw on [website/platform] you were looking at [property type] in [area]. Are you still searching? I’d love to provide more details or schedule a time for you to see it. When’s a good time to chat?

Script 2

• User for: Reaching out to a first-time homebuyer

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Good day, [name]. Buying your first home is exciting! This is [your name] with [your brokerage], and I’d love to help guide you through the process and make it stress-free. Do you have any questions about getting started?

Script 3

• Use for: Connecting after a property showing request

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Hello, [name]! [Your name] with [your brokerage] here. I saw you’re interested in [property address] — and it’s a great [property type] in [area]! When would you like to schedule a showing? I can also recommend similar [property type]s in the area if you’d like. Let me know what works for you!/icon

Initial contact scripts for seller leads

• Objective: Use texting scripts for real estate to engage with leads and move them toward conversations on listing with you.
• What to keep in mind:
  • Introduce yourself and your brokerage.
  • Personalize the message by mentioning their neighborhood, recent sales, or specific inquiries.
  • Mention your comparative market analysis (CMA) to showcase market knowledge (read our guide on how to do a CMA).

Script 4

• Use for: Messaging a seller lead

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Hello, [name]! I’m [your name] with [your brokerage]. I saw you might be thinking about selling [property address]. Would you be interested in a free property value estimate? Let me know when you are available for a quick call or text to discuss how I can help with the next steps.

Script 5

• Use for: Reaching out for an expired listing

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Hi, [name]. This is [your name] with [your brokerage]. I noticed your [property type] at [property address] was on the market but didn’t sell. I’d love to share some strategies to quickly sell it for top dollar. Are you open to a quick conversation?

When a listing first expires, sellers are flooded with calls from agents. Instead of joining the rush, wait at least two — or even up to 12 — months to start rolling out your expired listing scripts. By then, sellers are often still interested in listing, sellers’ objections (one of the real estate objections) are usually limited, and competition is minimal.

Script 6

• Use for: Connecting with a For Sale by Owner (FSBO) seller

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Good day, [name]! [Your name] with [your brokerage] here. Are you working with buyer’s agents to sell your [property type] at [property address]? I’d love to show you how I can help you sell for more money and faster. Would you like to chat?

Related: Best FSBO scripts to get more listings

Lead nurturing scripts

• Objective: Stay engaged with leads who aren’t ready to buy or sell immediately, build trust, and keep them informed until they’re ready to make a move.
• What to keep in mind:
  • Stay consistent, as regular check-ins keep you top of mind without being pushy.
  • Reference their timelines and preferences per your past conversations.
  • Share market updates, helpful tips, or relevant listings.

Script 7

• Use for: Reaching out as a regular check-in

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Good day, [name]. This is [your name] with [your brokerage]. I hope you’re doing well! It’s been a little while since we last spoke, but if you’re ready to start [buying/selling] again, is there anything that I can do to help?

Script 8

• Use for: Checking in on the timeline

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Hello, [name]. [Your name] with [your brokerage] here. Last time we talked, you mentioned you might be looking to [buy/sell] in [timeframe]. Are you still thinking about making a move? I’m happy to help if you have questions!

Script 9

• Use for: Sharing market updates

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Hi, [name]! I’m [your name] with [your brokerage], and I just want to share a quick market update, as timing is everything when it comes to [buying/selling]. [Property type]s in [area] are [selling fast/rising in prices/etc.]. If you’re still considering [buying/selling], I’d love to talk about what this means for you. Let me know if you’d like more details!

Follow-up scripts for unresponsive leads

• Objective: Re-engage unresponsive leads by sparking a conversation and keeping the relationship open without being too pushy.
• What to keep in mind:
  • Keep it friendly, as a low-pressure approach encourages responses. Convey the understanding that they may be busy.
  • Try different messages over time to see what resonates. You’re there to help, not pressure them.
  • Give them a reason to reply by providing current market insights or helpful resources. This may renew their interest.

Script 10

• Use for: Connecting with a casual nudge

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Hello, [name]! [Your name] with [your brokerage] here. Just following up to see if you’re still thinking about [buying/selling] a [property type] in [area]. No rush — just here to help whenever you’re ready! Let me know if you have any questions.

Script 11

• Use for: Making a light last attempt to connect

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Good day, [name]! I have reached out a few times but haven’t heard back — and I don’t want to bother you if now isn’t the right time. Let me know if you’re still interested, but if not, I’m happy to check in down the road!

Script 12

• Use for: Providing market insights

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Hi, [name]. This is [your name] with [your brokerage], and I’m just sharing a quick market update. [Property type]s in [area] are [selling fast/rising in prices/etc.], so if you’re still thinking about making a move, it might be a good time to chat. Are you still interested, or would it be better to follow up later? No pressure either way!

Property update scripts

• Objective: Keep leads engaged by sharing new listings, price changes, and updates on properties they’re interested in.
• What to keep in mind:
  • Share updates based on their preferences or past interests.
  • Highlight the significance of the update.
  • Include a call to action, encouraging them to ask questions or schedule showings.

Script 13

• Use for: Sharing a general property update

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Hi, [name]! Great news — the price on [property address] just dropped! It’s now listed at [new price]. Would you like more details or to schedule a time to see it?

or

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Good day, [name]. Just updating you — [property address] is now [under contract/sold]. Would you like me to look for similar properties in [area]?

Script 14

• Use for: Offering market updates given their preferences

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Hello, [name]. I’m sharing a market update that [property type]s in [area] are selling for an average of [N]% over asking in just [N] days! If you’re still considering [buying/selling], now might be a great time to let me help. Are you still thinking of making a move, or have plans changed? No pressure either way!

Script 15

• Use for: Sending a new listing match

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Hello, [name]! A new [property type] just hit the market — and it matches what you’re looking for in [area]! It has [features, e.g., big backyard, open kitchen, etc.]. Want me to send more details or schedule a showing?

Appointment reminder scripts

• Objective: Confirm meetings with leads, reduce no-shows, and ensure leads feel prepared and excited for the conversation.
• What to keep in mind:
  • Remind them of the date, time, and location the day before and day of the appointments.
  • Offer directions and send pinned locations for seamless navigation.
  • Let them know they can reschedule if needed. Be flexible.

Script 16

• Use for: Sending a 24-hour reminder

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Hi, [name]. Just a quick reminder about our appointment tomorrow at [time] at [address/virtual meeting platform + meeting link]. Looking forward to [chatting about/meeting with you for your ! Let me know if anything comes up and you need to reschedule.

Script 17

• Use for: Sharing a same-day reminder

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Good day, [name]. Excited to meet with you today at [time]! We’ll go over [topic, e.g., property features, listings, value, etc.], and I’ll answer any questions you may have. Let me know if anything changes. See you soon!

Script 18

• Use for: Following up on a non-confirmation or responding to a reschedule request

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Hey there, [name]! I’m just checking in to see if we’re still good to meet today at [time] at [address/virtual meeting platform + meeting link]. If anything has changed, no worries — just let me know if you need to reschedule.

or

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I totally understand needing to reschedule, [name]! I’m available at [alternative time(s)] on [alternative date(s)]. Let me know what works best for you, and we’ll get it scheduled.

Event invitation scripts to engage leads

• Objective: Strengthen relationships by inviting leads and clients to events where they can view properties and engage with you in person.
• What to keep in mind:
  • Highlight the event’s value, and tailor your invite to their interests or situation.
  • Provide essential event details, such as date, time, and location.
  • Follow up after the event.

Script 19

• Use for: Encouraging attendance at an open house

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Hello, [name]. I’m hosting an open house at [property address] on [date] from [time start to time end]. It’s a great opportunity for you to see the [property type] and ask any questions. Would you like to drop by?

Script 20

• Use for: Requesting their presence at a client appreciation event

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Hi, [name]! I appreciate you being part of my real estate journey! I’m hosting a [event, e.g., happy hour, holiday party, etc.] on [date], [time], at [property address] to say thank you, and I’d absolutely love for you to be there! Do you think you’ll make it?

Script 21

• Use for: Inviting a buyer or seller to a seminar

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Good day, [name]. Still thinking about [buying/selling] a home? I’m hosting a free [seminar/workshop] on [date], [time], at [address/virtual meeting platform + meeting link]. It will be about [topic, e.g., learning about mortgages and finding the perfect home or maximizing your home’s value and selling fast]. I’d love to have you join! Would you like me to save you a spot?

Holiday greeting scripts to stay top of mind

• Objective: Show leads that you think of them even when no immediate business is at hand.
• What to keep in mind:
  • Be mindful of certain holidays — not all will celebrate every holiday, e.g., religious.
  • Keep it festive — avoid sales talk by focusing on well wishes rather than business.
  • Consider using pop-by gifts for a personal touch.

Script 22

• Use for: Sending festive warm wishes

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Wishing you and your loved ones joy and peace this season! I appreciate you and look forward to staying in touch. Cheers, [name]!

Script 23

• Use for: Showing appreciation on Thanksgiving

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I just want to say how grateful I am for amazing clients like you, [name]! Wishing you and your loved ones a wonderful Thanksgiving filled with joy, gratitude, and great food.

Script 24

• Use for: Sending a New Year’s greeting

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Happy holidays, [name]! May the new year bring you closer to your goals, and do let me know how I can help. Cheers to [202X]!

Thank-you scripts to nurture leads and clients

• Objective: Express appreciation after connecting with leads and clients and keep them engaged as they move through the buying, selling, or investing process.
• What to keep in mind:
  • Be genuine, as a sincere thank-you strengthens relationships.
  • Keep it brief. A short message makes it easy for leads to engage.
  • Encourage the next step by offering to help with any questions or updates.

Script 25

• Use for: Thanking a lead after an initial consultation

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It was great chatting with you today, [name]! Thanks for taking the time to share your goals. I am happy to help anytime you have questions and look forward to working together!

Script 26

• Use for: Showing appreciation after a viewing

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Thanks for touring [property address] with me today, [name]. What are your thoughts? If it’s not the one, I’m happy to find more options!

Script 27

• User: Giving thanks after having been sent a referral

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I just want to say thank you very much for referring [referral name] to me! I truly appreciate it more than words can express, and I’m so excited to work with them!

Congratulatory scripts to build long-term relationships

• Objective: Celebrate milestones with clients, strengthen relationships to make them long-term, and stay top of mind for future needs or referrals.
• What to keep in mind:
  • Keep it short and celebratory by focusing on their achievement, not the sale.
  • Offer to help with post-closing needs, like movers or contractors.
  • Stay in touch — your relationship doesn’t end when the transaction closes.

Script 28

• Use for: Celebrating on closing or selling

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Congratulations on your new [property type], [name]! Wishing you happiness, great memories, and many wonderful years ahead. Let me know if you ever need something — I’m always here to help!

or

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Congratulations on selling your [property type], [name]! I appreciate the opportunity to work with you and wish you the best in your next chapter. Let me know if I can assist again with anything in the future!

Script 29

• Use for: Observing a property anniversary

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Hey there, [name]! Can you believe it’s been [N] year(s) since you [bought/sold] your [property type]? Happy anniversary! Let me know if you ever need something or just want to catch up!

Script 30

• Use for: Acknowledging a client’s milestone

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Congratulations on your [milestone, e.g., marriage, baby, new job, retirement, etc.], [name]! Wishing you great success in this exciting new chapter. If you ever need help finding a [property type] that fits your new situation, I’d love to assist!

Referral request scripts

• Objective: Encourage satisfied leads or clients to refer friends, family, or colleagues to expand your network.
• What to keep in mind:
  • Don’t wait — clients are more likely to refer you right after a positive interaction.
  • Show appreciation for their support and trust.
  • Make it easy for them to refer you by providing a digital contact card.

Script 31

• Use for: Sending a general referral request

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I really appreciate working with great clients like you, [name]! If any of your friends or family are thinking about buying or selling, I’d absolutely love to help them, too. Feel free to send them my way by passing along my contact details — I promise to take great care of them!

Script 32

• Use for: Responding to their positive experience working with you

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Hey, [name]! I’m so glad I could help with your [situation: e.g., search, sale, etc.], and I truly enjoyed working with you! If you ever know someone looking for a great experience, I’d be honored if you’d pass along my contact details!

Script 33

• Use for: Sharing an incentive-based referral request (if your brokerage allows)

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Hi there, [name]! If you know anyone looking to [buy/sell/invest], I’d love to help — and as a thank-you, I offer [incentive, e.g., gift card or property-related service] for every successful referral. Let me know if someone comes to mind!

Review or testimonial request scripts

• Objective: Encourage satisfied clients to leave positive reviews or testimonials in a natural, appreciative way to build credibility and attract future business.
• What to keep in mind:
  • Send the request soon after closing while the experience is fresh.
  • Include a direct link to your review page.
  • Thank them for their time and support.

Script 34

• Use for: Sending a general review or testimonial request

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I really enjoyed helping you with [situation, e.g., finding the perfect [property type] in [area], negotiating a great deal, etc.], [name]! I’d really appreciate it if you could take a moment to share your experience in a quick review: [review link]. Many thanks!

Script 35

• Use for: Responding to their positive feedback on working with you

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I appreciate your kind words about working with me! It would mean a lot if you could share your experience by leaving a review: [review link]. Your feedback means the world to me, [name]!

Script 36

• Use for: Asking for a review after a successful transaction

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Congratulations again on [buying your new/selling your [property type]], [name]! I truly enjoyed working with you. If you wouldn’t mind, I’d love for you to share your experience in a review: [insert link]. Thank you so much

Tips for effective texting scripts for real estate

Whether you’re reaching out to new prospects, following up with clients, or re-engaging cold leads, how you word your real estate text message scripts can make a huge difference.

• Keep it short and sweet: Aim for clarity and brevity to ensure your text message is easily understood and quick to read. State why you’re contacting the lead, and close the message well.
• Personalize your messages: Use the lead’s or client’s name and reference specific details, like properties they’ve shown interest in. Personalization increases engagement and shows that you’re attentive to their needs.
• Use a warm and friendly tone: Maintain an approachable and professional tone. Avoid overly formal language, but stay respectful and courteous.
• Avoid overloading leads with information: Don’t cram too much into one text. If more details are needed, offer to follow up with a call or email.
• Remember that timing is everything: Send messages during appropriate hours, typically between 9 a.m. and 6 p.m. Avoid early morning or late-night texts to respect time.
• Be clear about next steps: Include a clear call-to-action (CTA) in your message, such as scheduling a call, viewing a property, or responding with a simple “yes” or “no.”
• Respond promptly: If a lead replies to your text, respond quickly. Prompt replies show that you’re attentive and serious about helping.
• Leverage automation and technology: Use CRM tools to automate and schedule texts, but ensure they still feel personal. Automated messages should be relevant and timely.
• Respect the “NO.”: Always provide an easy way for leads to opt out of receiving texts, and immediately respect their request if they choose to do so.
• Test and refine your messages: Regularly review your text messaging campaigns. Test different messages, track response rates, and refine your approach based on what works best.

Legal considerations for real estate text messaging

1. Comply with the Telephone Consumer Protection Act (TCPA).

• You must have written consent before sending marketing or promotional texts. Consent can be collected through opt-in forms, website sign-ups, or verbal agreement (preferably recorded or documented).
  • Per the National Law Review (NLR), as of January 27, 2025, the Federal Communications Commission (FCC) requires you to get individual written consent from leads before sending marketing texts or making auto-dialed calls. Blanket consent from third-party lead generators is now insufficient.
• Leads or clients must have a clear way to opt out (e.g., replying “STOP” to unsubscribe).
  • According to the NLR, starting April 11, 2025, people can revoke consent by any reasonable means, such as responding “STOP” to a text, and you must honor revocations within a reasonable period, not more than 10 business days.

2. Remember that do not call (DNC) rules apply to texting.

• If a number is on the National DNC Registry, you cannot send marketing texts unless you have
  • written consent from your recipient
  • an established business relationship with your recipient (e.g., they inquired about your services within the past 18 months)

Unsolicited marketing texts to numbers on the DNC list can result in fines of up to $1,500, so check the registry before texting any leads and keep records of consent and text interactions.

3. Differentiate between transactional and marketing texts.

• Transactional messages (e.g., appointment confirmations and property showing reminders) are allowed without consent.
  • Transactional texts must not have sales language, promotional offers, or solicitation of new business.
  • Examples: “Your home inspection report is ready. Let me know if you have any questions!” or “Your showing appointment for tomorrow at 5 p.m. at 890 First Avenue is confirmed.”

• Marketing texts (e.g., new listing announcements, promotions, and lead follow-ups) require consent.
  • If the message encourages a sale or promotes a service, it is considered marketing and must only be sent to recipients who have explicitly opted in.
  • Examples: “Looking for your dream home? Let me know if you want exclusive listings before they hit the market!” or “Check out this amazing new listing in your area! Click this link for details: [link].”

Effectiveness of text messaging in real estate

Text messaging is a powerful tool for real estate agents. The 2024 NAR Member Profile report shows that 94% of Realtors communicate with clients via text. Additionally, real estate text messages get a 45% response rate, per Texting Base. These figures show that if you’re not leveraging text messaging, you might be missing opportunities to connect efficiently with leads and clients.

Pros and cons of real estate text messages

Text messaging works best when used wisely and balanced with other communication methods, such as email. Knowing when and how to use texting can help you get the most out of it, build stronger relationships, and offer better results — all while avoiding any potential downsides.

Frequently asked questions (FAQs)

How do you introduce yourself as a real estate agent in a text message?

What do you say when messaging a realtor?

How do I text a lead for real estate?

The final walkthrough

Whether you’re just starting or wanting to refine your strategy, using well-crafted real estate scripts makes a difference in connecting with leads or clients. It keeps them engaged and ultimately helps you close more deals. The key is to be authentic, timely, and thoughtful.

Do you use some great real estate text message scripts in your business? Do you use scripts in a different way than I mentioned? Drop a comment to share what you’re doing differently so that we can keep this conversation going!

The post 36 Best Real Estate Text Message Scripts for Agents in 2025 appeared first on The Close.

Affordable BrightPath Realty CozyNest Living DreamFirst Group FirstStep Properties Humble Abode Realty NeighborNest Properties NestEase Agency SureStay Real Estate ThriftNest Homes True Value Residences	Luxury Diamond Key Realty Elite Haven Properties LuxeVista Residences Majestic Manors Opulent Estates Platinum Key Homes Prestige Realty Regal Residences Royal Crest Realty The Luxe Residences	Eco-friendly Earthwise Estates EcoNest Homes Evergreen Realty Green Haven Residences Harmony Habitat Homes NatureNest Agency Pure Earth Properties Sustainable Living Realty Terra Verde Residences Verdant Vision Group
Vacation Azure Coast Realty Golden Sands Properties Grand Vista Residences LuxeEscape Real Estate Ocean Breeze Group Paradise Key Homes Sapphire Shore Agency Serenity Shores Estates Sunset Bliss Properties Tropical Haven Realty	Smart or tech-driven FutureKey Estates HomeLink Real Estate IntelliLuxury Homes IoT Properties NextGen Solutions Quantum Realty SmartNest Real Estate SmartSpace Residences SyncLiving Agency TechNest Properties	Retirement or senior living Elite Comfort Real Estate EverCare Agency Golden Age Estates Harmony Haven Homes Legacy Luxe Living Prime Comfort Realty Serene Living Properties Silver Years Estates Sunset Meadows Homes Whispering Pines Estates
Commercial Apex Commercial Holdings Capital Square Realty CrownPoint Real Estate GrowthPoint Properties Landmark Commercial Co. MetroSpace Real Estate Platinum Spaces Group Summit Business Spaces Titan Corporate Realty UrbanCore Real Estate	Investment CapitalRise Real Estate Equity Edge Group FortuneFound Group Legacy Asset Realty Prosperity Real Estate SecureNest Realty Passive Profit Properties Pinnacle Real Estate Visionary Property Group WealthWise Realty	Industrial Apex Industrial Solutions BulkSpace Warehousing Core Property Solutions HeavyDuty Realty IronGate Industrial Realty Powerhouse Realty Prime Logistics Realty Steel Real Estate Group Stronghold Industrial Titan Realty Group
Urban or metro CityHub Real Estate Group CoreCity Residences Cosmopolitan Real Estate Downtown Edge Realty MetroScape Homes MetroZen Real Estate Skyline Estates Uptown Real Estate Group UrbanTrend Properties Vibrant City Homes	Rural or farmland Barn & Acre Estates Countryside Properties Green Acres Group Generations Land Co. Golden Fields Estates Harvest Land Real Estate Oak & Stone Residences Pioneer Path Properties Rolling Hills Real Estate Rustic Roots Realty	Historic or heritage Antique Avenue Estates Gilded Age Properties Heirloom Property Group Historic Charm Real Estate Legacy Heritage Realty Old World Real Estate Storybook Properties The Heritage Estates The Landmark Group Timeless Real Estate

Use our free real estate company name generator for more ideas.

How to come up with your real estate company name

Selecting the right real estate agency name lays the foundation of your brand identity. I’ll walk you through how to create a real estate business name that will resonate with your target market — from defining your brand values and audience to considering the name’s impact on SEO and comparing the name’s uniqueness against competitors’ names.

Step 1: Define your brand values and audience

What’s your company’s unique selling point (USP)? What message do you want to communicate to clients? Identifying your target market and brand values will guide you in choosing a company name that perfectly reflects your business’s identity.

I have prepared an example to guide you in deciding your brand values and audience.

• Company name: Eco Nest Group
• Target market: Professionals and families seeking homes that are convenient and sustainable.
• Brand values:
  • Trust and transparency: We extend clear, client-first real estate services.
  • Sustainability: We provide eco-friendly homes with energy-efficient designs.
  • Innovation: We offer smart home technology integration for modern living.
• Slogan: “Building tomorrow today.”
• Tagline: “Connected. Sustainable. Smart.”
• Brand colors: Earthy greens, warm neutrals, and sleek blues to symbolize trust, sustainability, and innovation

Step 2: Review your market, services, and growth plans

Your real estate company name should target those you want to market to. Are you working in retirement communities in Florida or selling warehouse spaces in LA’s Arts District? As you can imagine, those two companies should have very different types of names if they want to reach the right markets.

Also, as you grow as an agent or a broker, you’ll naturally want to expand your business coverage, so ask yourself where you want to be in five or 10 years. Are you in that same town, or have you expanded to neighboring areas? Consider your business’s long-term goals, ensuring that your company name is versatile enough to accommodate changes in locations, target audiences, and services.

Come up with as many realty company name ideas as you can. The more you come up with, the better! Explore different themes, word combinations, and concepts. Once you have a list of potential names, evaluate each and compare them against all the others on your list, narrowing your options down until you find the perfect fit.

Step 3: Consider your business name’s impact on SEO

Real estate SEO is a long-term strategy, but consistent effort can drive qualified leads and help grow your business. The name you choose can significantly impact SEO visibility in several ways.

1. Keyword relevance: Include real estate terms (e.g., “Realty” and “Brokerage”) to help your company appear in searches related to buying, selling, developing, or renting properties (e.g., “West Coast Real Estate” is more SEO-friendly than “West Coast Group.”) Also, keep your name natural and descriptive, as Google penalizes spammy or overly generic names that seem manipulative (e.g., “Best Homes Buy Sell West Coast”).
2. Clickthrough rate (CTR): Use a unique name to increase brand searches, which Google sees as a positive ranking signal (e.g., a creative, relevant name like “West Coast Real Estate” may attract more attention than generic “West Coast Group”).
3. Domain name matching: Pick a company name with an available domain name to improve direct traffic and search rankings. For example, if your company name is West Coast Real Estate, then choosing a real estate domain name like “www.westcoastrealestate.com” is more effective than “www.wcre.com” or “www.wc-real-estate.com.”

Ensure you buy a domain that is easy to spell and relevant to your business and location. Once you’ve acquired it, invest in a website that showcases your expertise, services, agents, and property listings. Incorporate your logo, slogan, and other branding elements into your website.

4. Social media: Choose a simple SEO-friendly name that makes it easy to maintain consistent business listings across directories like Google My Business, Zillow, Yelp, and Facebook. Ensure it’s easy for people to tag, mention, and find you on socials, so avoid special characters and numbers. For instance, with West Coast Real Estate as your name, consider using:
   • • @westcoastrealestate on Instagram and LinkedIn; avoiding @west.coast_real_estate.2025
     • www.facebook.com/westcoastrealestate; avoiding www.facebook.com/west.coast.re2025

Search for your desired social media handles and domain names before finalizing your company name. If another business has already staked its claim, you could set yourself up for an uphill battle.

Additionally, since competition for online real estate has become more intense, claim your social media accounts and get them up and running. Establishing a strong online media presence is no longer an option — it’s a necessity for staying relevant in the industry.

5. Long-term branding: Avoid names that aren’t future-proof and may lose relevance over time. Instead, go with a timeless, professional name that helps build long-term SEO authority. Consider these examples:
   • • West Coast Cribs, where “cribs” is a slang that may go out of style
     • Surf & Turf Estates, which leaves people wondering whether you’re selling homes or steakhouses
     • Sunset Elite Realty, where “sunset” and “elite” are overused in the industry

Step 4: Consider sophisticated naming using foreign words

Consider using foreign words in your real estate company name to convey luxury, prestige, or deeper meaning. Here are some examples.

Step 5: Research your competitors’ company names

To establish a unique identity and prevent client confusion, avoid choosing a company name that is too similar to your competitors. This is critical because you don’t want leads visiting your competitor when they’re trying to contact you.

Here are some tips you can follow to avoid duplicating a competitor:

• Research existing real estate companies in your state and internationally.
• Analyze other companies’ naming strategies and differentiate your brand.
• Ensure your name is distinct and stands out while aligning with your brand identity and values.
• Focus on your brand colors, real estate slogan, and differentiators.

Step 6: Keep the name short and simple.

Have you ever noticed how the world’s top companies have short names? Some are only recognized through their acronyms, e.g., BMW, BBC, IBM, and DHL. This brand recognition strategy is why keeping your company name short and simple is crucial. 

Consider these tips for a short business name:

Try AI tools like ChatGPT for name options. They can generate innovative suggestions and even look up your customer preferences and competitors’ names. Harnessing AI’s power to create business names can also streamline the naming process.
For instance, your prompt could be something along the lines of: “Please suggest creative real estate company names for a brand that caters to [niche/type] real estate, and compare those with competitors’ company names. Include a list of customer preferences in the [niche/type] real estate market.”

What to avoid when choosing real estate company names

Knowing what to avoid when naming your company can streamline your decision-making process.

Exercise caution when using the term “Realtor.” Since the National Association of Realtors (NAR) owns the trademark on the word, it has rules on how to use it. For example:

• If you’re not a dues-paying member of NAR, you can’t use it at all.
• If you are an active Realtor, there are still restrictions around using the word in your branding. Read NAR’s Membership Marks Manual to ensure you’re committed to long-term association membership before you tie your business presence to this protected and regularly policed brand name.

What to do after selecting a real estate corporation name

Once you’ve come up with a great name, the next step is crafting a brand around it, which includes establishing your presence across several marketing channels.

Frequently asked questions (FAQs)

What is the best name for a real estate business?

What are catchy real estate company names?

How do I choose a realtor name?

What is a fancy name for a real estate agent?

The final walkthrough

Choosing real estate corporation names can be challenging and sometimes stressful, but finding the perfect name that represents your brand identity is rewarding. Trust the process and use the tips above to bring your real estate company name to life.

The post 120 Real Estate Company Names & How To Create [+ Generator] appeared first on The Close.

1. RETCON

• Date: March 10-12, 2025
• Location: MGM Grand, NV
• Cost: From $2,495 for a Standard Pass — all passes include access to sessions, networking events, cocktails, breakfast and lunch, the session hall, and more.
• Focus: Innovation across asset classes, cutting-edge PropTech solutions, and portfolio strategies

• Best for:

• Property owners engaged in multifamily, office, retail, industrial, data centers, life sciences, senior living, and student housing
• Technology and innovation professionals wanting to learn about PropTech trends, data analytics, automation, and AI

2. REALTOR Broker Summit

• Date: April 8-9, 2025
• Location: Louisville Marriott Downtown, KY
• Cost: $530
• Focus: Business growth and development, innovation and technology, market analysis and economic trends, risk management and compliance, and leadership and culture building

• Best for:

• Brokers and business owners seeking to stay ahead of industry trends
• Agents considering brokerage leadership roles
• Executives wanting to network, learn new strategies, and engage with top industry experts

3. NAR Legislative Meetings & Trade Expo

• Date: May 31-June 5, 2025
• Location: Walter E. Washington Convention Center, DC (primary venue)
• Cost: $0 for members; $125 for nonmembers (full conference access); $40 for nonmembers (expo-only)
• Focus: Public policy and advocacy, meetings with lawmakers, industry trends and economic updates, professional development, and more

• Best for:

• Realtors looking to stay informed about legislative and regulatory issues
• Executives wanting to influence policies
• Advocacy enthusiasts seeking to engage in discussions about housing policies, property rights, and real estate regulations
• Vendors with products and services tailored for real estate professionals looking to showcase their solutions at the Trade Expo

4. The Gathering by HousingWire

• Date: June 8-11, 2025
• Location: The Broadmoor, Colorado Springs, CO
• Cost: $1,500 for early bird individuals affiliated with licensed mortgage or real estate companies (standard full-price is $3,250)
• Focus: Operational strategies, market trends, economic forecasts, and more

• Best for:

• Professionals in real estate sales and mortgage origination
• Brokers overseeing real estate agencies or working as intermediaries in property transactions
• Mortgage bankers involved in origination, financing, and loan servicing
• Professionals developing and implementing technological solutions for the housing industry

5. Apartmentalize

• Date: June 11-13, 2025
• Location: Las Vegas Convention Center, NV
• Cost: $1,080 for members; $1,480 for nonmembers; $650 for students
• Focus: Rental housing trends, innovations, and technologies, marketing and leasing strategies, operations and maintenance best practices, legal and regulatory updates, and more

• Best for:

• Property managers wanting to stay abreast of rental housing industry trends and innovations, discover new technologies, and network with top professionals in the rental housing space
• Property owners of — or investors in — apartment communities, multifamily properties, and rental housing
• Marketing and leasing professionals focused on resident retention, digital marketing, branding, and leasing strategies
• Vendors with products and services for rental properties, such as smart home technology, property management software, and maintenance solutions

6. Inman Luxury Connect

• Date: July 28-29, 2025
• Location: Hilton San Diego Bayfront, CA
• Cost: From $899 for early birds
• Focus: Luxury market trends and insights, sales and negotiation strategies, branding and marketing for luxury properties, technology and innovation in luxury real estate, global luxury real estate opportunities, and more

• Best for:

• Brokers and agents working with affluent buyers and sellers seeking to expand their luxury clientele and gain insights into trends, strategies, and networking
• Brokerage owners wanting to stay ahead in the competitive market
• Individuals involved in high-end property development and investment
• Wealth managers working with high-net-worth individuals
• Professionals seeking to refine their approach to luxury real estate, stay ahead of market trends, and build high-value connections

7. Tom Ferry Success Summit

• Date: August 26-28, 2025
• Location: Kay Bailey Hutchison Convention Center Dallas, TX
• Cost: $299 (general admission) and $1,299 (VIP) for coaching members; $499 (general admission) and $1,499 (VIP) for non-coaching members
• Focus: Business growth strategies, personal development, technology integration, and networking

• Best for:

• Brokers and team leaders wanting to implement scalable business strategies and looking for advanced sales techniques, leadership strategies, and innovative marketing tactics
• Agents seeking to boost their sales, lead generation, marketing, and negotiation skills
• New agents needing guidance on mindset, lead generation, and business growth
• Those interested in leveraging social media, AI tools, and digital marketing to grow their brands

8. Multifamily Women Summit

• Date: September 4-5, 2025
• Location: Exact location in Phoenix, AZ, provided upon ticket purchase confirmation
• Cost: From $1,497; early bird and group pricing available
• Focus: Leadership development, technology adoption, workplace inclusivity, operational excellence, and networking

• Best for:

• C-suite and senior leaders in multifamily real estate looking to shape the future of the industry
• Multifamily owners of, or investors in, apartment communities wanting insights into market trends and operational success
• Managers responsible for property performance, tenant relations, and operational strategies
• Aspiring women leaders seeking to enhance their leadership skills, gain confidence, and connect with mentors

9. Blueprint Vegas

• Date: September 16-18, 2025
• Location: The Venetian, NV
• Cost: From $2,395 (all access pass); early stage startup, group, and media passes are also available
• Focus: Market segments for multifamily housing, hospitality, and construction; technological advancements such as generative AI; industry challenges and opportunities in urban development, and more

• Best for:

• Brokerages providing leasing, property management, financing, and insurance services
• PropTech and ConTech companies developing technology solutions for real estate transactions, management, automation, and construction
• Builders, architects, and engineers integrating new tech into planning and building processes
• Companies focused on AI, blockchain, IoT, and automation within real estate and construction

10. NAR NXT, The REALTOR Experience

• Date: November 14-16, 2025
• Location: Houston, TX
• Cost: Will be posted closer to the event (typically from $150 for members); add-ons for workshops, CE credits, and other special events are available
• Focus: The NAR NXT Expo, specialized real estate education programs, and networking

• Best for:

• Agents and brokers seeking to stay ahead of market trends, sharpen their skills, and gain new business strategies
• Brokerage owners and managers wanting to improve team performance, recruit top talent, and implement innovative business models
• New Realtors needing to gain foundational knowledge and connections
• Trainers and educators specializing in professional development and mentoring the next generation of Realtors

Why real estate professionals should attend conferences

Select your role from the drop-down menu to see a few of the reasons you should attend real estate conferences.

Tips for networking at real estate conventions

Some real estate conferences offer both in-person and virtual attendance options, providing a unique opportunity to network.

Frequently asked questions (FAQs)

How to make $100,000 your first year in real estate?

What is the Big 4 in real estate?

What is the 20% rule in real estate?

What are the 4 Ds of real estate?

The final walkthrough

These real estate conferences offer a fantastic opportunity to connect with peers, expand your network, stay current on market trends, and learn valuable insights from experts. Plus, you’ll get the latest scoop on tech and tools to take your business to the next level. Know about other real estate conventions that are worth jumping in on? Drop it in the comments!

The post 10 Must-Attend Real Estate Conferences & Events in 2025 appeared first on The Close.